CN109615415B - Advertisement previewing method and device - Google Patents
Advertisement previewing method and device Download PDFInfo
- Publication number
- CN109615415B CN109615415B CN201811297472.2A CN201811297472A CN109615415B CN 109615415 B CN109615415 B CN 109615415B CN 201811297472 A CN201811297472 A CN 201811297472A CN 109615415 B CN109615415 B CN 109615415B
- Authority
- CN
- China
- Prior art keywords
- advertisement
- media
- target
- user
- identifier
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
- 238000000034 method Methods 0.000 title claims abstract description 55
- 238000004590 computer program Methods 0.000 claims description 11
- 235000014510 cooky Nutrition 0.000 claims description 8
- 238000010276 construction Methods 0.000 claims description 5
- 238000010586 diagram Methods 0.000 description 4
- 230000002093 peripheral effect Effects 0.000 description 4
- 230000000694 effects Effects 0.000 description 3
- 238000011156 evaluation Methods 0.000 description 2
- 230000006870 function Effects 0.000 description 2
- 239000004973 liquid crystal related substance Substances 0.000 description 2
- 238000007726 management method Methods 0.000 description 2
- 239000000463 material Substances 0.000 description 2
- 238000012545 processing Methods 0.000 description 2
- 230000006399 behavior Effects 0.000 description 1
- 230000005540 biological transmission Effects 0.000 description 1
- 238000004364 calculation method Methods 0.000 description 1
- 238000004891 communication Methods 0.000 description 1
- 238000013461 design Methods 0.000 description 1
- 238000011161 development Methods 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- PCHJSUWPFVWCPO-UHFFFAOYSA-N gold Chemical compound [Au] PCHJSUWPFVWCPO-UHFFFAOYSA-N 0.000 description 1
- 239000010931 gold Substances 0.000 description 1
- 229910052737 gold Inorganic materials 0.000 description 1
- 230000003993 interaction Effects 0.000 description 1
- 230000002452 interceptive effect Effects 0.000 description 1
- 238000012544 monitoring process Methods 0.000 description 1
- 230000003287 optical effect Effects 0.000 description 1
- 238000009877 rendering Methods 0.000 description 1
- 230000003068 static effect Effects 0.000 description 1
- 230000001960 triggered effect Effects 0.000 description 1
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses an advertisement previewing method and device, wherein the method comprises the following steps: receiving an advertisement putting request of a media end, wherein the media end is provided with a media page for displaying, and the advertisement putting request carries an advertisement position identification of a specific advertisement position of the media page and a user identification of a user browsing the media page; inquiring in a preset database storing advertisements to be selected according to the advertisement position identification and the user identification carried in the advertisement putting request, and taking the inquired advertisements to be selected as target advertisements; and sending the target advertisement to the media end so that the media end can display the target advertisement at a specific advertisement position on the media page. The invention solves the problem that the method for assisting advertisers and media end auditors to preview and evaluate the advertisement space is lacking at present, and improves the advertisement putting auditing efficiency of the advertisement space.
Description
Technical Field
The present invention relates to the field of data transmission technologies, and in particular, to an advertisement previewing method and apparatus.
Background
Advertising is a classical core means of "commercial rendering" for internet companies. However, with the continuous development of the advertising trade market, the patterns of advertising trade formed can be roughly divided into: 1. PDB mode, close to traditional order acquisition mode, advertiser selects good quality ad slots and locks the period at a relatively high price; 2. RTB mode, the most initial mode of programmed purchase, is based on audience, not ad slots; 3. the PMP mode, like a "VIP trading room", allows a limited number of advertisers to bid on the same gold ad spot.
In the service scene of the PMP mode, the value of an advertisement position is determined, an advertiser and an auditor at a media end need to brush appointed advertisement contents on the advertisement position of a real media page to check the display effect of the advertisement, and finally whether the appointed advertisement is suitable for the appointed advertisement position put on the media page is determined. However, no system or method for advertisement preview evaluation is available to provide advertisement space preview assistance to advertisers and media end auditors.
Disclosure of Invention
In view of the above problems, the invention provides an advertisement previewing method and device, which solve the problem that the method for assisting advertisers and media end auditors to preview and evaluate advertisement spots is lacking at present, and improve the advertisement putting auditing efficiency of the advertisement spots.
In a first aspect, the present application provides, by an embodiment of the present application, the following technical solutions:
an advertisement preview method, comprising:
receiving an advertisement putting request of a media end, wherein the media end is provided with a media page for displaying, and the advertisement putting request carries an advertisement position identification of a specific advertisement position of the media page and a user identification of a user browsing the media page;
inquiring in a preset database storing advertisements to be selected according to the advertisement position identification and the user identification carried in the advertisement putting request, and taking the inquired advertisements to be selected as target advertisements;
and sending the target advertisement to the media end so that the media end can display the target advertisement at a specific advertisement position on the media page.
Preferably, the step of querying in a preset database storing the advertisement to be selected according to the advertisement position identifier and the user identifier carried in the advertisement delivery request, and taking the queried advertisement to be selected as a target advertisement includes:
inquiring a corresponding advertisement identifier in a preset database storing advertisements to be selected according to the advertisement position identifier and the user identifier;
and taking the advertisement to be selected corresponding to the advertisement identifier inquired in the preset database as the target advertisement.
Preferably, the step of sending the target advertisement to the media end so that the media end displays the target advertisement at a specific advertisement position on the media page includes:
acquiring a display period of the target advertisement;
judging whether the target advertisement is refreshed and displayed by a user of the media page on the specific advertisement position in the display period;
if yes, judging that the target advertisement is displayed and validated on the specific advertisement position.
Preferably, the obtaining way of the user identifier includes:
acquiring the user identification according to the cookie of the browser; or (b)
And acquiring the user identification according to the unique identification number of the electronic equipment used by the user.
Preferably, before the step of receiving the advertisement delivery request of the media end, the method further includes:
and establishing a relation index table of the advertisement position identification, the user identification and the advertisement to be selected, wherein the relation index table is used for indexing the advertisement to be selected through the advertisement position identification and the user identification, and the advertisement to be selected obtained through indexing is the target advertisement.
In a second aspect, based on the same inventive concept, the present application provides, through an embodiment of the present application, the following technical solutions:
an advertisement preview device comprising:
the receiving module is used for receiving an advertisement putting request of a media end, wherein the media end is provided with a media page for displaying, and the advertisement putting request carries an advertisement position identifier of a specific advertisement position of the media page and a user identifier of a user browsing the media page;
the query module is used for querying in a preset database storing the advertisements to be selected according to the advertisement position identifiers and the user identifiers carried in the advertisement putting request, and taking the queried advertisements to be selected as target advertisements;
and the sending module is used for sending the target advertisement to the media terminal so that the media terminal can display the target advertisement in a specific advertisement position on the media page.
Preferably, the query module is specifically configured to:
inquiring a corresponding advertisement identifier in a preset database storing advertisements to be selected according to the advertisement position identifier and the user identifier; and taking the advertisement to be selected corresponding to the advertisement identifier inquired in the preset database as the target advertisement.
Preferably, the method further comprises: a judging module, configured to, after the sending module sends the target advertisement to the media end, make the media end display the target advertisement at a specific advertisement position on the media page,
acquiring a display period of the target advertisement; during the display period; judging whether the target advertisement is refreshed and displayed by a user of the media page on the specific advertisement position; if yes, judging that the target advertisement is displayed and validated on the specific advertisement position.
Preferably, the obtaining way of the user identifier includes:
acquiring the user identification according to the cookie of the browser; or (b)
And acquiring the user identification according to the unique identification number of the electronic equipment used by the user.
Preferably, the advertisement previewing device further comprises:
the construction module is used for establishing a relation index table of the advertisement position identification, the user identification and the advertisement to be selected before the receiving module receives the advertisement putting request of the media end, wherein the relation index table is used for indexing the advertisement to be selected through the advertisement position identification and the user identification, and the advertisement to be selected obtained through indexing is the target advertisement.
In a third aspect, based on the same inventive concept, the present application provides, through an embodiment of the present application, the following technical solutions:
an advertising preview device comprising a processor and a memory coupled to the processor, the memory storing instructions that when executed by the processor cause the advertising preview device to perform the steps of the method of any of the first aspects.
In a fourth aspect, based on the same inventive concept, the present application provides, through an embodiment of the present application, the following technical solutions:
a computer readable storage medium having stored thereon a computer program which when executed by a processor performs the steps of the method of any of the first aspects above.
According to the advertisement previewing method provided by the embodiment of the invention, the media page is confirmed to be browsed by a user by receiving the advertisement putting request of the media terminal, wherein the media terminal is provided with the media page for displaying, and the advertisement putting request carries the advertisement position identification of the specific advertisement position of the media page and the user identification of the user browsing the media page. Then, inquiring and obtaining a target advertisement in a preset database storing the advertisement to be selected according to the advertisement position identifier and the user identifier carried in the advertisement putting request; the obtained targeted advertisement has a corresponding specific crowd of people and a specific advertisement spot. And finally, the target advertisement is sent to the media end, so that the media end displays the target advertisement at a specific advertisement position on the media page. The method provided by the invention can be used for rapidly displaying and previewing the advertisement for the specific user in the specific advertisement space, solves the problem that the method and the device for assisting the advertisement space and the media end auditor to conduct advertisement space preview evaluation are not available at present, and improves the advertisement putting auditing efficiency of the advertisement space.
The foregoing description is only an overview of the present invention, and is intended to be implemented in accordance with the teachings of the present invention in order that the same may be more clearly understood and to make the same and other objects, features and advantages of the present invention more readily apparent.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to designate like parts throughout the figures. In the drawings:
FIG. 1 is a flow chart showing an advertisement preview method according to a first embodiment of the present invention;
fig. 2 shows a specific flowchart of step S20 in fig. 1;
FIG. 3 is a functional block diagram of an advertisement previewing apparatus according to a second embodiment of the present invention;
fig. 4 is a block diagram illustrating an exemplary advertisement preview apparatus according to a third embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
First embodiment
Referring to fig. 1, a method flowchart of an advertisement previewing method according to a first embodiment of the present invention is shown. The following will describe each step of the advertisement previewing method in this embodiment in detail, the method includes:
step S10: receiving an advertisement putting request of a media end, wherein the media end is provided with a media page for displaying, and the advertisement putting request carries an advertisement position identification of a specific advertisement position of the media page and a user identification of a user browsing the media page.
Step S20: and inquiring in a preset database storing the advertisement to be selected according to the advertisement position identifier and the user identifier carried in the advertisement putting request, and taking the inquired advertisement to be selected as a target advertisement.
Step S30: and sending the target advertisement to the media end so that the media end can display the target advertisement at a specific advertisement position on the media page.
In step S10, the media terminal may be a software or a system, and the software or the system may display a media page through an LED display screen or a liquid crystal display screen, where the media page may include a news display interface, an internet shopping interface, a novel reading interface, a video playing interface, a software or system starting interface, and the like, without limitation.
The media side may also be an electronic device with specific software installed that controls the display (or peripheral display) of the electronic device to display media pages. The electronic device may be a mobile phone, a notebook computer, a data server, a website server, a cloud server, etc.
The software or specific software may be a web browser.
In step S10, the advertisement delivery request may be actively triggered by an advertiser user or an auditor at the media end. For example, the corresponding preview button is set by a code.
The advertisement position mark in the advertisement putting request can be marked when the advertisement position is set; the ad spot identification may include a unique number of the ad spot, a coordinate location of the ad spot on the media page, a size and shape of the ad spot, and the like. The ad slots may be obtained by an existing ad slot management Platform, such as an SSP (service Platform) Platform, a DSP (demand Platform) Platform. Any advertisement space obtained from the advertisement space management platform can be used as a specific advertisement space, and the advertisement can be displayed and previewed.
The user identification in the advertisement delivery request characterizes a matching population browsing the advertisement spot. The user identification may include: the name, age and gender of the user, the account number and password of the user, the user-specific number, etc.
The user identification can be directly input in the form of a dialog box, can be obtained through a cookie of a browser, and can be obtained through a unique identification number of the electronic device used by the user.
The unique identification number of the electronic device may include: handset serial number (International Mobile Equipment Identity, IMEI), physical address (Media Access Control or Medium Access Control, MAC) address of the computer, etc.
It should be noted that, in this embodiment, the user browsing the media page includes, but is not limited to: advertisers and media auditors.
Step S20: and inquiring in a preset database storing the advertisement to be selected according to the advertisement position identifier and the user identifier carried in the advertisement putting request, and taking the inquired advertisement to be selected as a target advertisement.
In step S20, a query function needs to be executed in a preset database storing advertisements to be selected, and then, before step S20 or step S10, a relationship index table of the advertisement space identifier, the user identifier and the advertisements to be selected should be established, where the relationship index table is used to index the advertisements to be selected through the advertisement space identifier and the user identifier, and the indexed advertisements to be selected are the target advertisements. That is, when the query is performed in step S20, one or more unique advertisements to be selected may be obtained according to the user identifier and the advertisement space identifier index, where the advertisements to be selected are targeted advertisements.
Referring to fig. 2, for step S20, specific steps may include:
step S21: and inquiring a corresponding advertisement identifier in a preset database storing advertisements to be selected according to the advertisement position identifier and the user identifier.
In step S21, for convenience of query, the advertisement identifier may be calibrated for each advertisement to be selected when the relationship index table is established before step S20. And the advertisement position identification and the user identification are corresponding to the advertisement identification during inquiry, so that the rapidness and the accuracy of inquiry are ensured. In addition, the preset database stores a plurality of advertisements to be selected, and the preset database can be an advertisement material library; the advertisements of the advertisement material library may include dynamic advertisements and static advertisements.
Step S22: and taking the advertisement to be selected corresponding to the advertisement identifier inquired in the preset database as the target advertisement.
Step S30: and sending the target advertisement to the media end so that the media end can display the target advertisement at a specific advertisement position on the media page.
In step S30, the sent target advertisement is already an advertisement corresponding to the user identifier and the advertisement space identifier, so that accuracy of previewing the advertisement by the user (advertiser or media auditor) is ensured.
Typically, when an advertisement is presented on a media page, there is time for presentation, e.g., when the advertisement is presented overlaid on a video playback interface, often times varying from a few seconds to several minutes, e.g., 10 seconds to 30 seconds, 1 minute to 2 minutes. When advertisements are displayed at corners of a web page or video picture, the display period may be longer, for example, the display period may be 20 minutes, 30 minutes, 40 minutes, or the like. The presentation time can be determined by the attribute of the ad spot itself (including the time of presentation of the targeted advertisement), and it should be noted that the presentation time of the targeted advertisement is also related to the behavior of the user, such as the time the user stays on the media page currently containing the specific ad spot, the number of times the media page is refreshed, and the like.
In addition, after step S30, after the target advertisement is sent to the media end, the effectiveness of the target advertisement in the specific advertisement space needs to be determined. Specific:
acquiring a display period of the target advertisement; the display period is adjusted or set by the user (advertiser or media auditor), for example, in this embodiment, the display period may be set to 20 minutes to 30 minutes, or 30 minutes to 60 minutes, including the end point values of 20 minutes, 30 minutes, and 60 minutes.
Judging whether the target advertisement is refreshed and displayed by a user of the media page on the specific advertisement position in the display period; and if the target advertisement on the specific advertisement position is refreshed and displayed by the user in the display time interval, judging that the target advertisement is displayed effectively on the specific advertisement position, and indicating that the specific advertisement position is suitable for displaying the target advertisement. And otherwise, the advertisement is not validated, and the specific advertisement is not suitable for displaying the target advertisement.
For example, after the step S30 is performed, it may be monitored whether the targeted advertisement shown in the specific advertisement space on the media side is refreshed by the user. If the display period is 30 minutes, the duration of the monitoring is 30 minutes. The target advertisement is refreshed and displayed by a user in a specific advertisement position within 30 minutes, which indicates that the target advertisement is effectively put in the specific advertisement position, and the target advertisement is suitable to be put in; if the targeted advertisement is not refreshed and displayed by the user in the specific advertisement position within 30 minutes, the targeted advertisement display in the specific advertisement position is invalid and is not suitable for the targeted advertisement display.
Therefore, in step S30, the following steps should be further included:
if the presentation period of the targeted advertisement is not ad slot itself attribute limited, then the following steps will be continued:
and sending the target advertisement and the display period to the media terminal so that the media terminal displays the target advertisement on a specific advertisement position on a media page in the display period. When the time of the target advertisement previewing on the specific advertisement position exceeds the showing period, the target advertisement finishes showing.
According to the advertisement previewing method provided by the embodiment, the media page is confirmed to be browsed by a user by receiving an advertisement putting request of a media end, wherein the media end is provided with a media page for displaying, and the advertisement putting request carries an advertisement position identifier of a specific advertisement position of the media page and a user identifier of the user browsing the media page. Then, inquiring and obtaining a target advertisement in a preset database storing the advertisement to be selected according to the advertisement position identifier and the user identifier carried in the advertisement putting request; the obtained targeted advertisement has a corresponding specific crowd of people and a specific advertisement spot. And finally, the target advertisement is sent to the media end, so that the media end displays the target advertisement at a specific advertisement position on the media page. The advertisement previewing method provided by the embodiment can be used for rapidly displaying and previewing the advertisement for the specific user in the specific advertisement space, so that the contact channel among the advertisement space, the advertisement and the user (advertiser) is opened, the problem that the method for assisting the advertiser and the media end auditing personnel in previewing and evaluating the advertisement space is lacking at present is solved, and the advertisement putting auditing efficiency of the advertisement space is improved.
Second embodiment
Referring to fig. 3, based on the same inventive concept, in this embodiment, an advertisement previewing apparatus 100 is provided, fig. 3 shows a functional block diagram of the advertisement previewing apparatus 100, and the apparatus 100 includes: a receiving module 101, a querying module 102, a sending module 103 and a constructing module.
A receiving module 101, configured to receive an advertisement delivery request of a media end, where the media end has a media page for displaying, and the advertisement delivery request carries an advertisement location identifier of a specific advertisement location of the media page and a user identifier of a user browsing the media page;
the query module 102 is configured to query in a preset database storing advertisements to be selected according to the advertisement position identifier and the user identifier carried in the advertisement delivery request, and take the queried advertisements to be selected as target advertisements;
and the sending module 103 is used for sending the target advertisement to the media terminal so that the media terminal can display the target advertisement in a specific advertisement position on the media page.
As an alternative embodiment, the query module 102 is specifically configured to:
inquiring a corresponding advertisement identifier in a preset database storing advertisements to be selected according to the advertisement position identifier and the user identifier; and taking the advertisement to be selected corresponding to the advertisement identifier inquired in the preset database as the target advertisement.
As an alternative embodiment, the method further comprises: a judging module, configured to, after the sending module sends the target advertisement to the media end, make the media end display the target advertisement at a specific advertisement position on the media page,
acquiring a display period of the target advertisement; during the display period; judging whether the target advertisement is refreshed and displayed by a user of the media page on the specific advertisement position; if yes, judging that the target advertisement is displayed and validated on the specific advertisement position.
As an alternative embodiment, the obtaining means of the user identifier includes:
acquiring the user identification according to the cookie of the browser; or (b)
And acquiring the user identification according to the unique identification number of the electronic equipment used by the user.
As an alternative embodiment, the advertisement preview apparatus 100 further includes:
the construction module is configured to establish a relationship index table of the advertisement space identifier, the user identifier, and the advertisement to be selected before the receiving module 101 receives the advertisement delivery request from the media end, where the relationship index table is configured to index the advertisement to be selected through the advertisement space identifier and the user identifier, and the advertisement to be selected obtained by indexing is the target advertisement.
It should be noted that, the specific implementation and the technical effects of the advertisement previewing apparatus 100 provided in the embodiment of the present invention are the same as those of the foregoing method embodiment, and for brevity, reference may be made to the corresponding content in the foregoing method embodiment for the part of the apparatus embodiment that is not mentioned.
Third embodiment
In addition, based on the same inventive concept, a third embodiment of the present invention also provides an advertisement preview device comprising a processor and a memory, the memory coupled to the processor, the memory storing instructions that when executed by the processor cause the advertisement preview device to:
receiving an advertisement putting request of a media end, wherein the media end is provided with a media page for displaying, and the advertisement putting request carries an advertisement position identification of a specific advertisement position of the media page and a user identification of a user browsing the media page; inquiring in a preset database storing advertisements to be selected according to the advertisement position identification and the user identification carried in the advertisement putting request, and taking the inquired advertisements to be selected as target advertisements; and sending the target advertisement to the media end so that the media end can display the target advertisement at a specific advertisement position on the media page.
It should be noted that, in the advertisement previewing apparatus provided in the embodiment of the present invention, the specific implementation and the technical effects of each step are the same as those of the foregoing method embodiment, and for brevity, reference may be made to corresponding contents in the foregoing method embodiment for the sake of brevity.
In the embodiment of the invention, the user terminal is provided with an operating system and a third party application program. The user terminal can be a tablet computer, a mobile phone, a notebook computer, a PC (personal computer ), a wearable device, a vehicle-mounted terminal and other user terminal devices.
Fig. 4 illustrates a block diagram of an exemplary advertisement preview device 500. As shown in FIG. 4, the advertisement preview device 500 includes a memory 502, a memory controller 504, one or more (only one is shown in the figure) processors 506, a peripheral interface 508, a network module 510, an input-output module 512, a display module 514, and the like. These components communicate with each other via one or more communication buses/signal lines 516.
The memory 502 may be used to store software programs and modules, such as program instructions/modules corresponding to the advertisement preview method and apparatus of the present invention, and the processor 506 may execute various functional applications and data processing, such as the advertisement preview method provided by the present invention, by executing the software programs and modules stored in the memory 502.
Memory 502 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. Access to the memory 502 by the processor 506, as well as other possible components, may be under the control of the memory controller 504.
A peripheral interface 508 couples various input/output devices to the processor 506 and memory 502. In some embodiments, the peripheral interface 508, the processor 506, and the memory controller 504 may be implemented in a single chip. In other examples, they may be implemented by separate chips.
The network module 510 is configured to receive and transmit network signals. The network signals may include wireless signals or wired signals.
The input/output module 512 is used for providing user input data to enable user interaction with the user terminal. The input/output module 512 may be, but is not limited to, a mouse, a keyboard, a touch screen, etc.
The display module 514 provides an interactive interface (e.g., a user operation interface) between the user terminal 500 and the user or is used to display image data to a user reference. In this embodiment, the display module 514 may be a liquid crystal display or a touch display. In the case of a touch display, the touch display may be a capacitive touch screen or a resistive touch screen, etc. supporting single-point and multi-point touch operations. Supporting single-point and multi-point touch operations means that the touch display can sense touch operations simultaneously generated from one or more positions on the touch display, and the sensed touch operations are passed to the processor for calculation and processing.
It is to be appreciated that the structure shown in fig. 4 is merely illustrative and that the advertisement preview device 500 may also include more or fewer components than shown in fig. 4 or have a different configuration than shown in fig. 4. The components shown in fig. 4 may be implemented in hardware, software, or a combination thereof.
Fourth embodiment
A fourth embodiment of the present invention provides a computer storage medium in which the functional modules integrated with the advertisement previewing apparatus according to the second embodiment of the present invention, if implemented in the form of software functional modules, may be stored when sold or used as a separate product. Based on such understanding, the present invention may implement all or part of the flow of the advertisement previewing method according to the first embodiment, or may be implemented by a computer program to instruct related hardware, where the computer program may be stored in a computer readable storage medium, and the computer program may implement the steps of each method embodiment when executed by a processor. Wherein the computer program comprises computer program code which may be in source code form, object code form, executable file or some intermediate form etc. The computer readable medium may include: any entity or device capable of carrying the computer program code, a recording medium, a U disk, a removable hard disk, a magnetic disk, an optical disk, a computer Memory, a Read-Only Memory (ROM), a random access Memory (RAM, random Access Memory), an electrical carrier signal, a telecommunications signal, a software distribution medium, and so forth. It should be noted that the computer readable medium contains content that can be appropriately scaled according to the requirements of jurisdictions in which such content is subject to legislation and patent practice, such as in certain jurisdictions in which such content is subject to legislation and patent practice, the computer readable medium does not include electrical carrier signals and telecommunication signals.
The algorithms and displays presented herein are not inherently related to any particular computer, virtual system, or other apparatus. Various general-purpose systems may also be used with the teachings herein. The required structure for a construction of such a system is apparent from the description above. In addition, the present invention is not directed to any particular programming language. It will be appreciated that the teachings of the present invention described herein may be implemented in a variety of programming languages, and the above description of specific languages is provided for disclosure of enablement and best mode of the present invention.
In the description provided herein, numerous specific details are set forth. However, it is understood that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.
Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, various features of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be construed as reflecting the intention that: i.e., the claimed invention requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention.
Those skilled in the art will appreciate that the modules in the apparatus of the embodiments may be adaptively changed and disposed in one or more apparatuses different from the embodiments. The modules or units or components of the embodiments may be combined into one module or unit or component and, furthermore, they may be divided into a plurality of sub-modules or sub-units or sub-components. Any combination of all features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or units of any method or apparatus so disclosed, may be used in combination, except insofar as at least some of such features and/or processes or units are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings), may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.
Furthermore, those skilled in the art will appreciate that while some embodiments herein include some features but not others included in other embodiments, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments. For example, in the following claims, any of the claimed embodiments can be used in any combination.
Various component embodiments of the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that some or all of the functions of some or all of the components of an advertisement preview device, advertisement preview apparatus in accordance with an embodiment of the present invention may be implemented in practice using a microprocessor or Digital Signal Processor (DSP). The present invention can also be implemented as an apparatus or device program (e.g., a computer program and a computer program product) for performing a portion or all of the methods described herein. Such a program embodying the present invention may be stored on a computer readable medium, or may have the form of one or more signals. Such signals may be downloaded from an internet website, provided on a carrier signal, or provided in any other form.
It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The use of the words first, second, third, etc. do not denote any order. These words may be interpreted as names.
The invention discloses an A1 advertisement previewing method, which comprises the following steps:
receiving an advertisement putting request of a media end, wherein the media end is provided with a media page for displaying, and the advertisement putting request carries an advertisement position identification of a specific advertisement position of the media page and a user identification of a user browsing the media page;
inquiring in a preset database storing advertisements to be selected according to the advertisement position identification and the user identification carried in the advertisement putting request, and taking the inquired advertisements to be selected as target advertisements;
and sending the target advertisement to the media end so that the media end can display the target advertisement at a specific advertisement position on the media page.
A2, according to the method of A1, the steps of inquiring in a preset database storing the advertisement to be selected according to the advertisement position identifier and the user identifier carried in the advertisement putting request, and taking the inquired advertisement to be selected as a target advertisement include:
inquiring a corresponding advertisement identifier in a preset database storing advertisements to be selected according to the advertisement position identifier and the user identifier;
and taking the advertisement to be selected corresponding to the advertisement identifier inquired in the preset database as the target advertisement.
A3, the method according to A1, the step of sending the target advertisement to the media end, so that the media end displays the target advertisement at a specific advertisement position on the media page, includes:
acquiring a display period of the target advertisement;
judging whether the target advertisement is refreshed and displayed by a user of the media page on the specific advertisement position in the display period;
if yes, judging that the target advertisement is displayed and validated on the specific advertisement position.
A4, the method according to A1, the acquisition path of the user identifier comprises:
acquiring the user identification according to the cookie of the browser; or (b)
And acquiring the user identification according to the unique identification number of the electronic equipment used by the user.
A5, the method according to any one of A1-A4, before the step of receiving the advertisement delivery request of the media end, further comprises:
and establishing a relation index table of the advertisement position identification, the user identification and the advertisement to be selected, wherein the relation index table is used for indexing the advertisement to be selected through the advertisement position identification and the user identification, and the advertisement to be selected obtained through indexing is the target advertisement.
The invention discloses a B6, an advertisement previewing device, comprising:
the receiving module is used for receiving an advertisement putting request of a media end, wherein the media end is provided with a media page for displaying, and the advertisement putting request carries an advertisement position identifier of a specific advertisement position of the media page and a user identifier of a user browsing the media page;
the query module is used for querying in a preset database storing the advertisements to be selected according to the advertisement position identifiers and the user identifiers carried in the advertisement putting request, and taking the queried advertisements to be selected as target advertisements;
and the sending module is used for sending the target advertisement to the media terminal so that the media terminal can display the target advertisement in a specific advertisement position on the media page.
B7, the device according to B6, the said inquiry module is specifically used for:
inquiring a corresponding advertisement identifier in a preset database storing advertisements to be selected according to the advertisement position identifier and the user identifier;
and taking the advertisement to be selected corresponding to the advertisement identifier inquired in the preset database as the target advertisement.
B8, the apparatus of B6, the apparatus further comprising: a judging module, configured to, after the sending module sends the target advertisement to the media end, make the media end display the target advertisement at a specific advertisement position on the media page,
acquiring a display period of the target advertisement; during the display period; judging whether the target advertisement is refreshed and displayed by a user of the media page on the specific advertisement position; if yes, judging that the target advertisement is displayed and validated on the specific advertisement position.
B9, the device according to B6, the acquisition path of the user identifier includes:
acquiring the user identification according to the cookie of the browser; or (b)
And acquiring the user identification according to the unique identification number of the electronic equipment used by the user.
B10, the apparatus of any one of B6-B9, further comprising: the construction module is used for establishing a relation index table of the advertisement position identification, the user identification and the advertisement to be selected before the receiving module receives the advertisement putting request of the media end, wherein the relation index table is used for indexing the advertisement to be selected through the advertisement position identification and the user identification, and the advertisement to be selected obtained through indexing is the target advertisement.
The invention discloses C11, an advertisement preview device comprising a processor and a memory coupled to the processor, the memory storing instructions that when executed by the processor cause the advertisement preview device to perform the steps of the method of any of A1-A5.
The invention discloses D12, a computer readable storage medium, on which a computer program is stored, which program, when being executed by a processor, implements the steps of the method according to any one of A1-A5.
Claims (12)
1. An advertisement preview method, comprising:
receiving an advertisement putting request of a media end, wherein the media end is provided with a media page for displaying, and the advertisement putting request carries an advertisement position identification of a specific advertisement position of the media page and a user identification of a user browsing the media page; wherein, the media end is a web browser;
inquiring in a preset database storing advertisements to be selected according to the advertisement position identification and the user identification carried in the advertisement putting request, and taking the inquired advertisements to be selected as target advertisements;
and sending the target advertisement to the media end so that the media end can display the target advertisement at a specific advertisement position on the media page.
2. The method according to claim 1, wherein the step of querying a preset database storing advertisements to be selected according to the advertisement slot identifier and the user identifier carried in the advertisement delivery request, and taking the queried advertisements to be selected as target advertisements comprises:
inquiring a corresponding advertisement identifier in a preset database storing advertisements to be selected according to the advertisement position identifier and the user identifier;
and taking the advertisement to be selected corresponding to the advertisement identifier inquired in the preset database as the target advertisement.
3. The method of claim 1, wherein after the step of sending the targeted advertisement to the media end to cause the media end to present the targeted advertisement at a particular ad spot on the media page, further comprising:
acquiring a display period of the target advertisement;
judging whether the target advertisement is refreshed and displayed by a user of the media page on the specific advertisement position in the display period;
if yes, judging that the target advertisement is displayed and validated on the specific advertisement position.
4. The method of claim 1, wherein the user identification acquisition path comprises:
and acquiring the user identification according to the cookie of the browser.
5. The method of any of claims 1-4, further comprising, prior to the step of receiving the media-side advertisement delivery request:
and establishing a relation index table of the advertisement position identification, the user identification and the advertisement to be selected, wherein the relation index table is used for indexing the advertisement to be selected through the advertisement position identification and the user identification, and the advertisement to be selected obtained through indexing is the target advertisement.
6. An advertisement previewing apparatus, comprising:
the receiving module is used for receiving an advertisement putting request of a media end, wherein the media end is provided with a media page for displaying, and the advertisement putting request carries an advertisement position identifier of a specific advertisement position of the media page and a user identifier of a user browsing the media page; wherein, the media end is a web browser;
the query module is used for querying in a preset database storing the advertisements to be selected according to the advertisement position identifiers and the user identifiers carried in the advertisement putting request, and taking the queried advertisements to be selected as target advertisements;
and the sending module is used for sending the target advertisement to the media terminal so that the media terminal can display the target advertisement in a specific advertisement position on the media page.
7. The apparatus of claim 6, wherein the query module is specifically configured to:
inquiring a corresponding advertisement identifier in a preset database storing advertisements to be selected according to the advertisement position identifier and the user identifier; and taking the advertisement to be selected corresponding to the advertisement identifier inquired in the preset database as the target advertisement.
8. The apparatus as recited in claim 6, further comprising: a judging module, configured to, after the sending module sends the target advertisement to the media end, make the media end display the target advertisement at a specific advertisement position on the media page,
acquiring a display period of the target advertisement; during the display period; judging whether the target advertisement is refreshed and displayed by a user of the media page on the specific advertisement position; if yes, judging that the target advertisement is displayed and validated on the specific advertisement position.
9. The apparatus of claim 6, wherein the means for obtaining the user identification comprises:
and acquiring the user identification according to the cookie of the browser.
10. The apparatus according to any one of claims 6-9, further comprising:
the construction module is used for establishing a relation index table of the advertisement position identification, the user identification and the advertisement to be selected before the receiving module receives the advertisement putting request of the media end, wherein the relation index table is used for indexing the advertisement to be selected through the advertisement position identification and the user identification, and the advertisement to be selected obtained through indexing is the target advertisement.
11. An advertising preview device comprising a processor and a memory, the memory coupled to the processor, the memory storing instructions that, when executed by the processor, cause the advertising preview device to perform the steps of the method of any one of claims 1-5.
12. A computer readable storage medium, on which a computer program is stored, characterized in that the program, when being executed by a processor, implements the steps of the method according to any one of claims 1-5.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811297472.2A CN109615415B (en) | 2018-11-01 | 2018-11-01 | Advertisement previewing method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811297472.2A CN109615415B (en) | 2018-11-01 | 2018-11-01 | Advertisement previewing method and device |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN109615415A CN109615415A (en) | 2019-04-12 |
| CN109615415B true CN109615415B (en) | 2024-03-08 |
Family
ID=66002987
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201811297472.2A Active CN109615415B (en) | 2018-11-01 | 2018-11-01 | Advertisement previewing method and device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN109615415B (en) |
Families Citing this family (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112101973B (en) * | 2019-06-17 | 2023-08-29 | 百度在线网络技术（北京）有限公司 | Advertisement material processing method, device, server, equipment and storage medium |
| CN112948656A (en) * | 2019-12-10 | 2021-06-11 | 腾讯科技（深圳）有限公司 | Preview data storage method, query method, device, equipment and medium |
| CN111400235A (en) * | 2020-03-24 | 2020-07-10 | 上海连尚网络科技有限公司 | Method and equipment for acquiring reading resource information in reading application |
| CN115118616B (en) * | 2022-04-29 | 2024-04-23 | 腾讯科技（深圳）有限公司 | Display result testing method, device, computer equipment and storage medium |
Citations (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104572126A (en) * | 2015-01-28 | 2015-04-29 | 珠海迈科智能科技股份有限公司 | Advertisement processing method and system |
| CN106303654A (en) * | 2016-08-16 | 2017-01-04 | 腾讯科技（北京）有限公司 | The methods of exhibiting of a kind of media information, client, plug-in unit and system |
| CN106709749A (en) * | 2015-11-18 | 2017-05-24 | 腾讯科技（北京）有限公司 | Media information delivering method and server |
| CN107784516A (en) * | 2016-11-29 | 2018-03-09 | 上海壹账通金融科技有限公司 | Advertisement placement method and device |
| CN108009836A (en) * | 2016-11-01 | 2018-05-08 | 上海掌门科技有限公司 | A kind of method and apparatus of advertising message loading |
| CN108259942A (en) * | 2016-12-29 | 2018-07-06 | 北京奇虎科技有限公司 | Obtain the method, apparatus and system of preview advertisement |
| CN108256889A (en) * | 2016-12-29 | 2018-07-06 | 北京奇虎科技有限公司 | A kind of ad data live preview methods, devices and systems |
| CN108537576A (en) * | 2018-03-26 | 2018-09-14 | 深圳市微享空间科技有限公司 | Community's advertisement placement method, device, terminal device and storage medium |
| CN108665302A (en) * | 2018-03-26 | 2018-10-16 | 北京奇艺世纪科技有限公司 | A kind of advertising previews system and method |
Family Cites Families (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20090241071A1 (en) * | 2008-03-24 | 2009-09-24 | Lisa Anne Seacat | Served ads as previews and summaries |
| US20090300490A1 (en) * | 2008-05-30 | 2009-12-03 | Yahoo! Inc. | System for displaying a position viewer for previewing the display of an advertisement |
| US20130066705A1 (en) * | 2011-09-09 | 2013-03-14 | Dennoo Inc. | Methods and systems for processing and displaying advertisements of variable lengths |
| US9679306B2 (en) * | 2011-11-11 | 2017-06-13 | Excalibur Ip, Llc | Live advertisement preview display and distribution |
| AU2013204921A1 (en) * | 2012-05-31 | 2013-12-19 | Astaricks Group Pty Ltd | Improved System and Method for Advertising |
| US9846893B2 (en) * | 2012-07-18 | 2017-12-19 | Google Llc | Systems and methods of serving parameter-dependent content to a resource |
-
2018
- 2018-11-01 CN CN201811297472.2A patent/CN109615415B/en active Active
Patent Citations (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104572126A (en) * | 2015-01-28 | 2015-04-29 | 珠海迈科智能科技股份有限公司 | Advertisement processing method and system |
| CN106709749A (en) * | 2015-11-18 | 2017-05-24 | 腾讯科技（北京）有限公司 | Media information delivering method and server |
| CN106303654A (en) * | 2016-08-16 | 2017-01-04 | 腾讯科技（北京）有限公司 | The methods of exhibiting of a kind of media information, client, plug-in unit and system |
| CN108009836A (en) * | 2016-11-01 | 2018-05-08 | 上海掌门科技有限公司 | A kind of method and apparatus of advertising message loading |
| CN107784516A (en) * | 2016-11-29 | 2018-03-09 | 上海壹账通金融科技有限公司 | Advertisement placement method and device |
| CN108259942A (en) * | 2016-12-29 | 2018-07-06 | 北京奇虎科技有限公司 | Obtain the method, apparatus and system of preview advertisement |
| CN108256889A (en) * | 2016-12-29 | 2018-07-06 | 北京奇虎科技有限公司 | A kind of ad data live preview methods, devices and systems |
| CN108537576A (en) * | 2018-03-26 | 2018-09-14 | 深圳市微享空间科技有限公司 | Community's advertisement placement method, device, terminal device and storage medium |
| CN108665302A (en) * | 2018-03-26 | 2018-10-16 | 北京奇艺世纪科技有限公司 | A kind of advertising previews system and method |
Non-Patent Citations (2)
| Title |
|---|
| Smart city project using proximity marketing technology;Lamya AlBraheem，等;《IEEE》;第177-183页 * |
| 户外媒体广告位电子展示模型的研究;梁劼颖;《中国优秀硕士学位论文全文数据库 信息科技辑》(第06期);I139-10 * |
Also Published As
| Publication number | Publication date |
|---|---|
| CN109615415A (en) | 2019-04-12 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN109615415B (en) | Advertisement previewing method and device | |
| US8725559B1 (en) | Attribute based advertisement categorization | |
| US9324117B2 (en) | Method and system for dynamic web display | |
| KR101960872B1 (en) | Determining whether to send a call-out to a bidder in an online content auction | |
| CN106530012A (en) | Advertisement material data processing method and apparatus | |
| JP2011159264A (en) | System, method and program for measuring advertisement effectiveness | |
| CN108596690A (en) | A kind of advertisement processing method and device | |
| US20170046745A1 (en) | Method and system for providing relevant advertisements | |
| EP2120203A1 (en) | Method, apparatus and computer program product for managing advertising | |
| CN107992500A (en) | A kind of information processing method and server | |
| US20120179541A1 (en) | System and method for providing advertisement in web sites | |
| EP2804406A1 (en) | Real Time Bidding System For Applications | |
| JP5343161B1 (en) | Information processing apparatus, information processing method, and information processing program | |
| US10929883B1 (en) | Combining content with a search result | |
| CN105450460B (en) | Network operation recording method and system | |
| KR20170024797A (en) | Device, method, and computer program for providing shopping service | |
| CN108256889B (en) | Advertisement data real-time preview method, device and system | |
| WO2017119344A1 (en) | Information generation device and information generation method | |
| US10217142B1 (en) | Selective solicitation of user feedback for digital goods markets | |
| KR101692482B1 (en) | Advertising Method of Mobile Device, the Mobile Device and Program Distributing Server therefor | |
| CN108256880A (en) | A kind of ad traffic response method, device and equipment | |
| KR101431521B1 (en) | Method for operating beauty information portal site | |
| JP2002366724A (en) | System, method and program for obtaining marketing information | |
| TWI591558B (en) | Server device, control method, and recording medium | |
| JP6223309B2 (en) | Distribution device, terminal device, distribution method, and distribution program |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |