CN108009836A - A kind of method and apparatus of advertising message loading - Google Patents

Abstract

The purpose of the application is to provide a kind of method and apparatus of advertising message loading, and the application is by extracting the key message of advertisement；The related information of the advertisement is obtained from network according to the key message；The advertising previews information for determining to be linked to by page ad position according to the key message of the advertisement and related information；The advertising inquiry request of user terminal is responded, advertisement corresponding thereto and the advertising previews information are sent to the user terminal.Advertising previews information is used as by the key message of the advertisement of extraction and the related information of the advertisement obtained by key message, advertising previews information is placed in user's click page ad position to jump to before landing page generation, user can recognize that the more information of advertisement carries out decision-making by preview content, it is overdue so as to efficiently reduce advertisement, achieve the purpose that to lift advertising conversion.

Description

Method and device for loading advertisement information

technical field

The present application relates to the computer field, in particular to a method and device for loading advertisement information.

Background technique

With the popularization of Internet technology, the use of web pages or some shopping application software has gradually become a very important part of people's entertainment and life. Advertisements delivered by the advertising delivery system will be played on media such as web pages or shopping application software. View the advertisement on the landing page, but the advertisement viewed may not be the advertisement that the user wants to see and is interested in. If the user is not interested in the advertisement viewed, the advertisement will be misclicked, resulting in a low conversion rate of the advertisement. Failure to achieve the expected advertising effect will damage the interests of advertisers and affect advertisers' recognition of the advertising delivery system.

application content

One purpose of the present application is to provide a method and device for loading advertisement information, which solves the problems of high advertisement delay and low advertisement conversion in the prior art.

According to one aspect of the present application, a method for loading advertisement information on an advertisement server side is provided, the method comprising:

Extract the key information of the advertisement;

Obtaining the associated information of the advertisement from the network according to the key information;

determining advertisement preview information according to the key information and associated information of the advertisement;

In response to the advertisement query request of the client, the corresponding advertisement and the advertisement preview information are sent to the client.

Further, after sending the corresponding advertisement and the advertisement preview information to the client in response to the advertisement query request of the client, the method further includes:

The operation of linking from the advertisement preview information to the advertisement landing page is obtained from the user terminal, and the operation of linking from the advertisement preview information to the advertisement landing page is charged.

Further, the key information extracted from the advertisement includes:

Extract the key information of the advertisement from the landing page of the advertisement.

Furthermore, the key information extracted from the ad landing page includes:

The key information of the advertisement is extracted from the landing page of the advertisement by adopting data extraction technology, wherein the key information includes the representative picture and/or key text information of the advertisement.

Further, the related information of the advertisement is obtained from the network according to the key information, including:

Determining the network sources to be obtained according to preset screening rules, wherein the number of other advertisements containing the key information in the network sources to be obtained is less than or equal to a preset threshold;

Obtain the associated information of the advertisement from the network source to be obtained according to the key information of the advertisement.

Further, according to the key information and associated information of the advertisement, the advertisement preview information linked to by the advertisement slot on the page is determined, including:

determining the relevance threshold of the advertisement according to the key information of the advertisement and the advertisement;

calculating the correlation between the associated information of each advertisement and the advertisement, and using the associated information whose correlation is greater than the correlation threshold as the filtered associated information;

The advertisement preview information linked to by the page advertisement slot is determined according to the key information of the advertisement and the filtered association information.

According to another aspect of the present application, there is also provided a method for loading advertisement information at the user end, the method comprising:

Send an advertisement query request to the advertisement server;

receiving the advertisement and advertisement preview information corresponding to the advertisement query request issued by the advertisement server;

Based on the selection operation of the advertisement, the advertisement preview information corresponding to the advertisement is displayed.

Further, after displaying the corresponding advertisement preview information, it also includes:

Obtain the operation of linking the advertisement preview information to the advertisement landing page;

According to the operation of linking the advertisement preview information to the advertisement landing page, the corresponding advertisement landing page is displayed.

Further, after obtaining the operation of linking the advertisement preview information to the advertisement landing page, it also includes:

The operation of linking the advertisement preview information to the advertisement landing page is sent to the advertisement server, wherein the operation of linking the advertisement preview information to the advertisement landing page is used for billing by the advertisement server.

Further, after displaying the corresponding advertisement landing page, it also includes:

obtaining an operation of linking to the advertisement from the landing page of the advertisement;

According to the operation of linking to the advertisement from the advertisement landing page, the corresponding advertisement is displayed.

Further, according to the operation of linking the page advertisement position to the advertisement preview information, displaying the corresponding advertisement preview information includes any of the following:

Based on the obtained click operation on the picture in the advertising space on the page, the corresponding advertisement preview information linked to by the advertising space on the page is displayed in a pop-up box;

Based on the obtained click operation on the expanded links around the page advertising slots, the corresponding advertisement preview information linked to by the page advertising slots is displayed in a link-expanded manner.

According to another aspect of the present application, an advertisement service device for loading advertisement information is also provided, the advertisement service device includes:

An extracting device, used to extract key information of the advertisement;

An obtaining device, configured to obtain the associated information of the advertisement from the network according to the key information;

determining means, configured to determine advertisement preview information according to the key information and associated information of the advertisement;

The sending device is used for sending the corresponding advertisement and the advertisement preview information to the user terminal in response to the advertisement inquiry request of the user terminal.

Further, the advertising service device also includes:

The billing device is used to acquire the operation of linking the advertisement landing page from the advertisement preview information from the user terminal, and charge the operation of linking to the advertisement landing page from the advertisement preview information.

Further, the extracting device is used for: extracting the key information of the advertisement from the advertisement landing page.

Further, the extracting device is configured to: extract key information of the advertisement from the landing page of the advertisement by adopting a data extraction technique, wherein the key information includes representative pictures and/or key text information of the advertisement.

Further, the acquisition device is used for:

Determining the network sources to be obtained according to preset screening rules, wherein the number of other advertisements containing the key information in the network sources to be obtained is less than or equal to a preset threshold;

Obtain the associated information of the advertisement from the network source to be obtained according to the key information of the advertisement.

Further, the determining device is used for:

determining the relevance threshold of the advertisement according to the key information of the advertisement and the advertisement;

calculating the correlation between the associated information of each advertisement and the advertisement, and using the associated information whose correlation is greater than the correlation threshold as the filtered associated information;

The advertisement preview information linked to by the page advertisement slot is determined according to the key information of the advertisement and the filtered association information.

According to still another aspect of the present application, a user equipment for loading advertisement information is also provided, and the user equipment includes:

Sending request means for sending an advertisement query request to the advertisement server;

a receiving device, configured to receive the advertisement and advertisement preview information corresponding to the advertisement query request issued by the advertisement server;

The display device is configured to display advertisement preview information corresponding to the advertisement based on the selection operation of the advertisement.

Further, the display device is also used for:

Obtain the operation of linking the advertisement preview information to the advertisement landing page;

According to the operation of linking the advertisement preview information to the advertisement landing page, the corresponding advertisement landing page is displayed.

Further, the user equipment further includes:

An operating device, configured to send the operation of linking the advertisement preview information to the advertisement landing page to the advertisement server, wherein the operation of linking the advertisement preview information to the advertisement landing page is for the advertisement server to perform Billing.

Furthermore, the display device is also used for:

obtaining an operation of linking to the advertisement from the landing page of the advertisement;

According to the operation of linking to the advertisement from the advertisement landing page, the corresponding advertisement is displayed.

Further, the display device is used for any of the following:

Based on the obtained click operation on the picture in the advertising space on the page, the corresponding advertisement preview information linked to by the advertising space on the page is displayed in a pop-up box;

Based on the obtained click operation on the expanded links around the page advertising slots, the corresponding advertisement preview information linked to by the page advertising slots is displayed in a link-expanded manner.

Compared with the prior art, this application extracts the key information of the advertisement; obtains the associated information of the advertisement from the network according to the key information; Advertisement preview information: in response to an advertisement query request from the client terminal, sending the corresponding advertisement and the advertisement preview information to the client terminal. The key information of the advertisement extracted and the relevant information of the advertisement obtained from the key information are used as the advertisement preview information, and the advertisement preview information is placed before the user clicks on the advertisement position on the page and jumps to the landing page, so that the user can learn about the advertisement through the preview content. More information to make decisions, so as to effectively reduce advertising delays and achieve the purpose of improving advertising conversion.

Further, in the method for loading advertisement information described in this application, after the advertisement landing page linked to by the advertisement preview information and the advertisement linked to by the advertisement landing page are sent to the client terminal, the user's response to the advertisement on the client terminal is obtained. The click operation of linking the preview information to the landing page of the advertisement is billed for the operation of linking the preview information of the advertisement to the landing page of the advertisement. The click operation to view the advertisement is changed to two click operations. First click to view the preview content, and then decide whether to click to view the advertisement based on the preview content. Only the last click to view the advertisement will be billed. By providing users with more and more advertisements Relevant information allows users to make better decisions, thereby reducing advertising delays and improving advertising conversion.

Description of drawings

Other characteristics, objects and advantages of the present application will become more apparent by reading the detailed description of non-limiting embodiments made with reference to the following drawings:

FIG. 1 shows a flowchart of a method for loading advertisement information in a preferred embodiment of the present application;

Fig. 2 shows a schematic flow diagram of a method for loading advertisement information at the advertisement server end according to one aspect of the present application;

Fig. 3 shows a schematic flowchart of a method for loading advertisement information at the user equipment end according to another aspect of the present application;

FIG. 4 shows a schematic diagram of a display mode of advertisement preview information in a scenario embodiment of the present application;

Fig. 5 shows a schematic diagram of an advertisement preview information display method in another scenario embodiment of the present application; Fig. 6 shows a schematic structural diagram of an advertisement service device loaded with advertisement information according to another aspect of the present application;

Fig. 7 shows a schematic structural diagram of a user equipment loaded with advertisement information according to yet another aspect of the present application.

The same or similar reference numerals in the drawings represent the same or similar components.

Detailed ways

The application will be described in further detail below in conjunction with the accompanying drawings.

In a typical configuration of the present application, the terminal, the device serving the network and the trusted party all include one or more processors (CPUs), input/output interfaces, network interfaces and memory.

Memory may include non-permanent storage in computer readable media, in the form of random access memory (RAM) and/or nonvolatile memory such as read only memory (ROM) or flash RAM. Memory is an example of computer readable media.

Computer-readable media, including both permanent and non-permanent, removable and non-removable media, can be implemented by any method or technology for storage of information. Information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory (ROM), Electrically Erasable Programmable Read-Only Memory (EEPROM), Flash memory or other memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Disc (DVD) or other optical storage, Magnetic tape cartridge, tape disk storage or other magnetic storage device or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer-readable media excludes non-transitory computer-readable media, such as modulated data signals and carrier waves.

Figure 1 shows a flow chart of a method for loading advertisement information in a preferred embodiment of the present application, where the advertisement service device includes an advertisement delivery system, an advertisement preview extraction system and an advertisement retrieval system, and the media is a web page interface or application software on the user equipment , first of all, the advertisement delivery system includes the advertisements that the advertiser needs to deliver, the advertisement preview extraction system obtains the landing page of the advertisement from the advertisement delivery system, and extracts key information such as key pictures and key text information of the advertisement from the landing page, and according to The key information obtains the content related to the advertisement in the network, and the key information of the extracted advertisement is used as the advertisement preview information. Here, the advertisement preview information is the advertisement preview content. Then, the determined advertisement preview content and the advertisement itself are stored in the advertisement retrieval In the system, the media initiates an advertisement retrieval request, and the advertisement retrieval system returns the advertisement preview content and the advertisement itself to the media. After the media obtains the advertisement preview content, it displays the advertisement preview content in the following ways including but not limited to: click on the picture in the advertisement, and pop-up Display the preview content of the ad; add a "click to view more" link below the ad slot, and display the preview content of the ad by expanding downward; after viewing the preview content of the ad, users decide whether to click the ad link to enter the ad landing page to continue viewing. By pre-displaying the ad preview content (summary of the content of the ad landing page and related content on the landing page) before the user clicks on the ad and jumps to the landing page, the user can preview the summary of the ad's landing page, thereby effectively reducing advertising delays. In order to achieve the purpose of improving the conversion of advertising.

Fig. 2 shows a schematic flow diagram of a method for loading advertisement information on the advertisement server side according to one aspect of the present application; the method includes: step S11, step S12, step S13 and step S14, wherein, in step S11, extract The key information of the advertisement; in step S12, the associated information of the advertisement is obtained from the network according to the key information; in step S13, the advertisement preview information is determined according to the key information and the associated information of the advertisement; in step S14 , sending the corresponding advertisement and the advertisement preview information to the user terminal in response to the advertisement query request of the user terminal. The key information of the advertisement extracted and the relevant information of the advertisement obtained from the key information are used as the advertisement preview information, and the advertisement preview information is placed before the user clicks on the advertisement position on the page and jumps to the landing page, so that the user can learn about the advertisement through the preview content. More information to make decisions, so as to effectively reduce advertising delays and achieve the purpose of improving advertising conversion.

Specifically, in step S11, the key information of the advertisement is extracted; here, in order to provide the user with more information related to the advertisement, it is convenient for the user to make a decision whether to view the advertisement based on the relevant information of the advertisement, and reduce the risk caused by the fact that the advertisement viewed is not Advertisements are missed due to the advertisements they are interested in. To provide users with more information related to advertisements is to extract the key pictures and text content of advertisements as the key information of advertisements and use the key information to obtain associations from advertisements. Information is determined.

Specifically, in step S12, the associated information of the advertisement is obtained from the network according to the key information; here, the content related to the advertisement is obtained from the network according to the extracted key pictures, keywords, abstracts, etc. of the advertisement, Determine the related information of the advertisement, for example, use the title of a certain product advertisement to obtain related information such as the brand history introduction, business philosophy, and product classification of the product from the search engine.

Specifically, in step S13, the advertisement preview information is determined according to the key information and associated information of the advertisement; here, the advertisement preview information is determined according to the extracted key information such as key pictures, keywords, titles and the associated information obtained from the key information. Preview information, display the ad preview information by operating the ad image or text on the ad space on the page. From the original one-click operation to enter the ad landing page to view the ad, it takes two clicks to view the ad, that is, first Click on the picture or key text of the advertisement to display the preview information of the advertisement. Based on the preview information of the advertisement, a decision is made whether to view the advertisement. If you are interested, you can click again to jump to the advertisement for viewing, which reduces the delay in the advertisement and improves the conversion of the advertisement. the goal of.

Specifically, in step S14, in response to the advertisement inquiry request of the user terminal, the corresponding advertisement and the advertisement preview information are sent to the user terminal. Here, the client side is the media side, which can display the web page interface of the advertisement or the interface on the third-party application software program. The advertising server side extracts the key information of the advertisement and the obtained related information to determine the advertisement preview information, so that when the user end sends When an advertisement information query request is requested, the preview content of the corresponding advertisement is delivered to the client terminal in response to the advertisement query request of the user terminal, so that the user can operate the advertisement picture or text on the advertisement position where the advertisement is located, display the advertisement preview information, and provide the user with More advertising-related information facilitates more accurate decision-making.

In an embodiment of the present application, in step S14, the advertisement preview information and the advertisement itself are sent to the client. Here, when the user terminal sends an advertisement query request, while sending the advertisement itself to the user terminal, the corresponding advertisement preview information linked to by the page advertisement space is sent to the user terminal, and the advertisement preview information is placed on the user terminal when the user clicks to jump to Before the landing page occurs, view the ad preview information and click to jump to the landing page, and send the ad preview information and the ad itself to the client at the same time, so that the user clicks the link after viewing the ad preview information to jump to the landing page where the ad is located The page has a faster response speed and quickly displays the link content.

In yet another embodiment of the present application, in step S14, before obtaining the operation of linking the advertisement preview information to the advertisement landing page from the user end, the advertisement landing page linked to by the advertisement preview information and The advertisement itself is sent to the client. Here, when the client sends an advertisement query request, after sending the corresponding advertisement preview information linked to by the advertisement slot on the page to the client, the user checks the advertisement preview information to make a decision. Before the operation of the page, the advertisement landing page linked to the advertisement preview information and the advertisement itself are sent to the client. By sending the advertisement itself and the advertisement preview information to the client successively, traffic can be saved and cached data storage space can be reduced.

In one embodiment of the present application, the advertisement itself and the advertisement preview information linked to by the advertisement space on the page are stored in a retrieval database; in step S14, the corresponding advertisement itself is found from the retrieval database based on the advertisement query request of the client and the advertisement preview information linked to by the page advertisement position; sending the retrieved advertisement itself and the advertisement preview information linked to by the page advertisement position to the client. Here, before the advertisement landing page linked to by the advertisement preview information and the advertisement itself are sent to the client, the advertisement preview information and the advertisement itself determined according to the extracted content and the obtained related information are stored in a retrieval database, such as In the advertisement retrieval system, it is convenient to search in the advertisement retrieval system according to the query request sent by the client, and deliver the found corresponding content to the client to display the advertisement preview information and the advertisement itself. In one embodiment, when the user terminal sends an advertisement query request, it searches the advertisement retrieval system for corresponding advertisement preview information and the advertisement itself, and sends the found results to the user terminal for display on the user terminal.

Preferably, the method further includes a step S15 of obtaining from the client the operation of linking the advertisement preview information to the advertisement landing page, and charging for the operation of linking the advertisement preview information to the advertisement landing page. Here, after the advertisement landing page linked to by the advertisement preview information and the advertisement linked to by the advertisement landing page are sent to the client, the click operation of the user on the client terminal to the advertisement preview information linked to the advertisement landing page is acquired, and the advertisement is clicked. The operation of linking the preview information to the landing page of the advertisement is billed. In one embodiment, judging whether the advertisement is delayed is measured by the conversion of the advertisement. The user’s click to view the advertisement is compared with the user’s purchase. If the click-through rate is high, and Few users purchase, indicating that the ad conversion of the ad is low, which damages the advertiser's recognition of the ad delivery system. The advertiser pays the corresponding advertising fee through the click-through rate generated by the user clicking to view the advertisement, and changes the existing one-click operation to view the advertisement into two click operations, by first clicking to view the preview content, and then making a decision whether to click based on the preview content To view the advertisement, only the last click to view the advertisement will be billed. The advertisement fee paid by the advertiser is proportional to the purchase of the user, instead of the advertisement fee paid by the advertiser for the click-through rate, because the user is not interested in the advertisement and does not purchase The products involved in the advertisement lead to the loss of the advertiser's income. By providing users with more information related to the advertisement, users can make better decisions, thereby reducing advertising delays and improving advertising conversion.

Preferably, in step S11, the key information of the advertisement is extracted from the advertisement landing page. Here, when extracting the key information of the advertisement, it is extracted from the landing page of the advertisement, so that the extracted key information is more accurate and more representative of the content of the advertisement, so that the key information extracted from the landing page is extracted from the network. The obtained associated information of the advertisement is more accurate, and the correlation between the associated information and the advertisement is higher. More preferably, in step S11, the key information of the advertisement is extracted from the landing page of the advertisement by using a data extraction technique, wherein the key information includes a representative picture and/or key text information of the advertisement. Here, when extracting the key information of the advertisement, the data extraction technology is used to extract the representative picture and text information of the advertisement from the landing page of the advertisement, such as the title and summary of the advertisement. In a specific embodiment, if the landing page is a shopping home page , including the pictures, names, prices and keywords of various advertised products, use data extraction technology to extract a representative picture of a certain advertised product and the corresponding title of the product from the shopping home page, and extract the key information of the product Obtain the associated information of the product from the network.

Preferably, in step S12, the network sources to be obtained are determined according to preset screening rules, wherein the number of other advertisements containing the key information in the network sources to be obtained is less than or equal to a preset threshold; according to the The key information of the advertisement is obtained from the to-be-obtained network source to obtain the associated information of the advertisement. Here, after the key information of the advertisement is extracted, the key information is used to determine the preset screening rules. For example, a shopping home page includes the key information of the advertisement, but because the shopping home page contains many advertisements, if it is the network to be obtained source to obtain associated information, and then use the associated information as one of the advertisement preview information, the obtained advertisement preview information includes many other advertisements, which will cause damage to the original advertisement, so the shopping homepage is not regarded as to be acquired The network source, that is, does not obtain the required associated information from the shopping homepage. Therefore, in a preferred embodiment of the present application, the network source to be obtained is determined according to the preset screening rules, so that other advertisements are avoided as much as possible when obtaining relevant content from the network source to be obtained, and the advertiser’s reputation is maintained. Interest also provides users with more advertisement-related information for more accurate decision-making.

Preferably, in step S13, the relevance threshold of the advertisement is determined according to the key information of the advertisement and the advertisement; the correlation between the associated information of each advertisement and the advertisement is calculated, and the correlation is set to be greater than the specified The association information of the relevance threshold is used as the filtered association information; and the advertisement preview information linked to by the page advertisement position is determined according to the key information of the advertisement and the filtered association information. Here, there are many related information of advertisements obtained from the network, and it is necessary to filter the obtained related information of advertisements to select related information with high relevance to advertisements. First, set a threshold of relevance, which can be determined according The key information of the advertisement and the advertisement itself are set, and by calculating the correlation between each obtained associated information and the advertisement, the calculated correlation is compared with the correlation threshold, and the association with the correlation greater than the correlation threshold Information is used as related information after screening. For example, in a preferred embodiment, the related information of advertisements obtained in the network includes {w1, w2, w3, w4, w5}, and the relationship between each related information and the advertisement itself is calculated. Relevance, and compare each degree of relevance with the threshold of relevance, and get the related information after filtering as {w1, w2, w3}, and use the related information after filtering {w1, w2, w3} and the key information of the advertisement as Advertisement preview information, display the advertisement preview information by operating the pictures and text of the advertisement on the page.

Fig. 3 shows a schematic flow diagram of a method for loading advertisement information at the user equipment end according to another aspect of the present application; the method includes: step S21, step S22 and step S23; in step S21, send the advertisement information to the advertisement server Advertisement query request, here, after receiving the advertisement query request, the advertisement server searches for advertisement preview information and the advertisement itself on the advertisement server; then, in step S22, receives the advertisement query request issued by the advertisement server. The corresponding advertisement and advertisement preview information. Here, the advertisement preview information is placed after the link of the page advertisement space, and placed before jumping to the landing page of the advertisement, so that subsequent users can display the advertisement preview after linking the page advertisement space to the advertisement preview information. information; in step S23, based on the selection operation of the advertisement, the advertisement preview information corresponding to the advertisement is displayed. The operation of obtaining the advertisement preview information linked from the page advertisement position, and displaying the corresponding advertisement preview information according to the operation of linking the page advertisement place to the advertisement preview information. For example, obtain the user's operation on the picture or key text of the advertisement in the advertisement space of the page, link to the advertisement preview information, display the advertisement preview information, provide the user with more information related to the advertisement, and let the user know more The summary of the landing page can more accurately judge whether you are interested in the advertisement, reduce the delay of advertisement, and improve the conversion of advertisement.

In one embodiment of the present application, while receiving the advertisement preview information linked to by the page advertisement space that is fed back by the advertisement server and corresponding to the advertisement query request, the advertisement landing page fed back by the advertisement server and linked by the advertisement landing page are also received. The ad itself, where the ad preview information is placed before jumping to the ad landing page, is linked to the ad landing page after making a decision based on viewing the ad preview information, increasing the user's ability to view the ad preview information and then decide whether to enter the ad landing page This operation enables users to know more accurately whether they are interested in the advertisements they want to view, and reduces the delay of advertisements caused by viewing advertisements that they are not interested in, which will bring harm to the interests of advertisers and affect advertisers' interest in the advertisement delivery system. degree of recognition.

In yet another embodiment of the present application, after receiving the advertisement preview information linked to by the page advertisement slot and corresponding to the advertisement query request fed back by the advertisement server, the advertisement landing page and the advertisement landing page linked to by the advertisement landing page are received. The advertisement itself, by successively receiving the advertisement preview information and the advertisement itself linked to the advertisement landing page, makes the speed of receiving data faster, facilitates data transmission, saves transmission data traffic, and saves cached data storage space.

Preferably, in step S23, the operation of linking the advertisement preview information to the advertisement landing page is obtained; according to the operation of linking the advertisement preview information to the advertisement landing page, the corresponding advertisement landing page is displayed. Here, after displaying the corresponding advertisement preview information, obtain the operation performed by the user according to the advertisement preview information. If the user checks the advertisement preview information and decides that the advertisement is of interest to him, he will link the advertisement preview information to the advertisement landing page. According to the link operation, the corresponding landing page is displayed, and the user can preview the summary of the advertising landing page and choose whether to transfer to the landing page, which effectively reduces the delay of advertising.

Preferably, the method further includes step S24, sending the operation of linking the advertisement preview information to the advertisement landing page to the advertisement server, wherein the operation of linking the advertisement preview information to the advertisement landing page is used for The advertisement server performs billing. Here, after obtaining the operation of linking the advertisement preview information to the advertisement landing page, the user's operation of linking the advertisement preview information to the advertisement landing page on the user end is sent to the advertisement server to facilitate billing by the advertisement server. Every time the user views the advertisement preview information and chooses to jump to the advertisement landing page to view the advertisement, a click-through rate will be generated, and the billing will be based on the click-through rate, so that the advertiser's payment for the advertisement is associated with the click-through rate of the user viewing the advertisement. According to this The advertisement conversion method described in the application starts billing only when the user clicks to jump to the landing page of the advertisement. When the user checks the advertisement preview information and decides not to jump to the landing page of the advertisement, no advertising fee will be generated. Before going to the ad landing page, set the ad preview information so that the user can make a better decision whether to view the ad, effectively reducing the delay of the ad, safeguarding the interests of the advertiser, and improving the recognition of the ad delivery system by the advertiser.

Preferably, in step S23, the operation of linking from the advertisement landing page to the advertisement is acquired; according to the operation of linking to the advertisement from the advertisement landing page, the corresponding advertisement is displayed. Here, after displaying the corresponding advertisement landing page, according to the link operation performed by the user on the advertisement landing page, the corresponding advertisement itself in the advertisement landing page is displayed, and the user obtains the specific advertisement content.

Preferably, in step S23, according to the operation of linking the advertisement preview information from the advertisement space on the page, the corresponding advertisement preview information is displayed, including any of the following: According to the click operation, the corresponding ad preview information linked to by the ad space on the page will be displayed in a pop-up box; based on the obtained click operation on the expansion links around the ad space on the page, the corresponding ad preview information linked to by the ad space will be displayed in the form of link expansion. The ad preview information that the ad slot on the page is linked to. Here, after the user terminal obtains the advertisement preview information fed back by the advertisement server, the method of displaying the corresponding advertisement preview information can be to click on the picture in the advertisement slot on the page, and display the corresponding advertisement linked to by the advertisement slot on the page in a pop-up box. Advertisement preview information, it should be noted that when displaying the corresponding advertisement preview information linked to by the page advertisement slot in the form of a pop-up box, there is no need to open a new page to display the advertisement preview information, but to load and display the advertisement preview information on the current page. In a specific scenario of this application, as shown in Figure 4, click on the picture on the right side of the driver’s terminal on whether Didi Express and the special car are the same on the advertising space on the page, and display the advertisement preview information in a pop-up box, including Didi Express Related preview content on the driver terminal, Kuaidi Taxi, Didi Taxi, etc.; in addition, after the user terminal obtains the advertisement preview information fed back by the advertising server, it can also add "click to view more" around the advertising space on the page, for example, at the bottom The link displays the advertisement preview information by expanding downwards. In another specific scenario of this application, as shown in Figure 5, the "click to view more" link is operated, and the expanded downwards display includes Didi. Ad preview information related to the express driver terminal, BMW, Shanghai renting a house, etc. It should be noted that the display of the corresponding advertisement preview information in the form of pop-up boxes or link expansion is only an example. If other existing or future methods of displaying advertisement preview information are applicable to this application, they should also be Included within the scope of protection of this application and incorporated herein by reference.

Fig. 1 shows the flow chart of the method for loading advertisement information in a preferred embodiment of the present application. Here, the advertisement server includes an advertisement delivery system, an advertisement preview extraction system and an advertisement retrieval system, and the client terminal includes media. First, the advertisement delivery system includes For the advertisement that the advertiser needs to place, the advertisement preview extraction system obtains the landing page of the advertisement from the advertisement delivery system, extracts key information such as key pictures and key text information of the advertisement from the landing page, and crawls the advertisement from the network according to the key information The content related to the advertisement and the extracted key information of the advertisement are used as the advertisement preview information. Here, the advertisement preview information is the advertisement preview content. Then, the determined advertisement preview content and the advertisement itself are stored in the advertisement retrieval system, and the media initiates the advertisement Retrieval request, the ad retrieval system will return the ad preview content and the ad itself to the media, and the media will display the ad preview content in the following ways including but not limited to: click on the picture in the ad to display the ad preview content in a pop-up box; Add a "click to view more" link below the ad slot to display the ad preview content by expanding downwards; after viewing the ad preview content, users decide whether to click the ad link to enter the ad landing page to continue viewing. By pre-displaying the ad preview content (summary of the content of the ad landing page and related content on the landing page) before the user clicks on the ad and jumps to the landing page, the user can preview the summary of the ad's landing page, thereby effectively reducing advertising delays. In order to achieve the purpose of improving the conversion of advertising.

Fig. 6 shows a schematic structural diagram of an advertisement service device loaded with advertisement information according to another aspect of the present application; the advertisement service device includes: extracting means 11, obtaining means 12, determining means 13 and sending means 14, wherein The device 11 is used to extract the key information of the advertisement; the obtaining device 12 is used to obtain the associated information of the advertisement from the network according to the key information; the determining device 13 is used to determine the advertisement preview information according to the key information and the associated information of the advertisement ; The sending device 14 is used to respond to the advertisement inquiry request of the user terminal, and send the corresponding advertisement and the advertisement preview information to the user terminal. The key information of the advertisement extracted and the relevant information of the advertisement obtained from the key information are used as the advertisement preview information, and the advertisement preview information is placed before the user clicks on the advertisement position on the page and jumps to the landing page, so that the user can learn about the advertisement through the preview content. More information to make decisions, so as to effectively reduce advertising delays and achieve the purpose of improving advertising conversion.

Specifically, the extracting device 11 is used to extract the key information of the advertisement; here, in order to provide the user with more information related to the advertisement, it is convenient for the user to make a decision whether to view the advertisement based on the relevant information of the advertisement, and reduce the risk caused by the fact that the advertisement viewed is not Advertisements are missed due to the advertisements they are interested in. To provide users with more information related to advertisements is to extract the key pictures and text content of advertisements as the key information of advertisements and use the key information to obtain associations from advertisements. Information is determined.

Specifically, the obtaining means 12 is configured to obtain the relevant information of the advertisement from the network according to the key information; here, obtain the content related to the advertisement from the network according to the extracted key pictures, keywords, abstracts, etc. of the advertisement , determine the related information of the advertisement, for example, use the title of a certain product advertisement to obtain related information such as the brand history introduction, business philosophy, and product classification of the product from the search engine.

Specifically, the determining means 13 is configured to determine the advertisement preview information according to the key information and associated information of the advertisement; here, according to the extracted key information such as key pictures, keywords, titles and the associated information obtained from the key information as Ad preview information, display the ad preview information by operating the ad picture or text on the ad space on the page, from the original one-click operation to enter the ad landing page to view the ad, it needs two clicks to view the ad, that is First click on the picture or key text of the advertisement to display the preview information of the advertisement, and then make a decision whether to view the advertisement based on the preview information of the advertisement. conversion purpose.

Specifically, the sending means 14 is configured to respond to an advertisement query request from a client terminal, and send the corresponding advertisement and the advertisement preview information to the client terminal. Here, the client side is the media side, which can display the web page interface of the advertisement or the interface on the third-party application software program. The advertising server side extracts the key information of the advertisement and the obtained related information to determine the advertisement preview information, so that when the user end sends When an advertisement query request is requested, the preview content of the corresponding advertisement is delivered to the client terminal in response to the advertisement information query request of the user terminal, so that the user can operate the advertisement picture or text on the advertisement position where the advertisement is located, display the advertisement preview information, and provide the user with More advertising-related information facilitates more accurate decision-making.

In an embodiment of the present application, the sending device 14 is further configured to send the advertisement preview information and the advertisement itself to the client. Here, when the user terminal sends an advertisement query request, while sending the advertisement itself to the user terminal, the corresponding advertisement preview information linked to by the page advertisement space is sent to the user terminal, and the advertisement preview information is placed on the user terminal when the user clicks to jump to Before the landing page occurs, view the ad preview information and click to jump to the landing page, and send the ad preview information and the ad itself to the client at the same time, so that the user clicks the link after viewing the ad preview information to jump to the landing page where the ad is located The page has a faster response speed and quickly displays the link content.

In yet another embodiment of the present application, the sending device 14 is further configured to land the advertisement linked to by the advertisement preview information before obtaining from the user end the operation linked to the advertisement landing page by the advertisement preview information. The page and the ad itself are sent to the client. Here, when the client sends an advertisement query request, after sending the corresponding advertisement preview information linked to by the advertisement slot on the page to the client, the user checks the advertisement preview information to make a decision. Before the operation of the page, the advertisement itself and the advertisement landing page to which the advertisement preview information is linked are sent to the client. By sending the advertisement itself and the advertisement preview information to the client successively, the traffic can be saved and the cached data storage space can be reduced.

In an embodiment of the present application, the advertisement service device is used to store the advertisement itself and the advertisement preview information linked to by the page advertisement space into a retrieval database; the sending device 14 is used to retrieve the advertisement from the Searching the database to find out the advertisement itself and the corresponding advertisement preview information linked to by the page advertisement space; sending the retrieved advertisement itself and the advertisement preview information linked to by the page advertisement space to the client. Here, before the advertisement landing page linked to by the advertisement preview information and the advertisement itself are sent to the client, the advertisement preview information and the advertisement itself determined according to the extracted content and the obtained related information are stored in a retrieval database, such as In the advertisement retrieval system, it is convenient to search in the advertisement retrieval system according to the query request sent by the client, and deliver the corresponding content found to the client to display the advertisement preview information and the advertisement itself. In one embodiment, when the user terminal sends an advertisement query request, it searches the advertisement retrieval system for the corresponding advertisement preview information, the advertisement landing page linked to by the advertisement preview information, and the advertisement itself, and sends the found results to the user terminal , for display on the client side.

Preferably, the advertising service device further includes a billing device 15, which is used to acquire the operation of linking the advertisement landing page from the advertisement preview information from the user terminal, and to perform the operation on the advertisement landing page linked to the advertisement preview information. operations are billed. Here, after the advertisement landing page linked to by the advertisement preview information and the advertisement linked to by the advertisement landing page are sent to the client, the click operation of the user on the client terminal to the advertisement preview information linked to the advertisement landing page is acquired, and the advertisement is clicked. The operation of linking the preview information to the landing page of the advertisement is billed. In one embodiment, judging whether the advertisement is delayed is measured by the conversion of the advertisement. The user’s click to view the advertisement is compared with the user’s purchase. If the click-through rate is high, and Few users purchase, indicating that the ad conversion of the ad is low, which damages the advertiser's recognition of the ad delivery system. The advertiser pays the corresponding advertising fee through the click-through rate generated by the user clicking to view the advertisement, and changes the existing one-click operation to view the advertisement into two click operations, by first clicking to view the preview content, and then making a decision whether to click based on the preview content To view the advertisement, only the last click to view the advertisement will be billed. The advertisement fee paid by the advertiser is proportional to the purchase of the user, instead of the advertisement fee paid by the advertiser for the click-through rate, because the user is not interested in the advertisement and does not purchase The products involved in the advertisement lead to the loss of the advertiser's income. By providing users with more information related to the advertisement, users can make better decisions, thereby reducing advertising delays and improving advertising conversion.

Preferably, the extracting device 11 is used to extract key information of the advertisement from the advertisement landing page. Here, when extracting the key information of the advertisement, it is extracted from the landing page of the advertisement, so that the extracted key information is more accurate and more representative of the content of the advertisement, so that the key information extracted from the landing page is extracted from the network. The obtained associated information of the advertisement is more accurate, and the correlation between the associated information and the advertisement is higher. More preferably, the extracting device 11 is configured to extract key information of the advertisement from the landing page of the advertisement by using a data extraction technique, wherein the key information includes representative pictures and/or key text information of the advertisement. Here, when extracting the key information of the advertisement, the data extraction technology is used to extract the representative picture and text information of the advertisement from the landing page of the advertisement, such as the title and summary of the advertisement. In a specific embodiment, if the landing page is a shopping home page , including the pictures, names, prices and keywords of various advertised products, use data extraction technology to extract a representative picture of a certain advertised product and the corresponding title of the product from the shopping home page, and extract the key information of the product Obtain the associated information of the product from the network.

Preferably, the obtaining means 12 is configured to determine the network sources to be obtained according to preset screening rules, wherein the number of other advertisements containing the key information in the network sources to be obtained is less than or equal to a preset threshold; according to the The key information of the advertisement is obtained from the to-be-obtained network source to obtain the associated information of the advertisement. Here, after the key information of the advertisement is extracted, the key information is used to determine the preset screening rules. For example, a shopping home page includes the key information of the advertisement, but because the shopping home page contains many advertisements, if it is the network to be obtained source to obtain associated information, and then use the associated information as one of the advertisement preview information, the obtained advertisement preview information includes many other advertisements, which will cause damage to the original advertisement, so the shopping homepage is not regarded as to be acquired The network source, that is, does not obtain the required associated information from the shopping homepage. Therefore, in a preferred embodiment of the present application, the network source to be obtained is determined according to the preset screening rules, so that other advertisements are avoided as much as possible when obtaining relevant content from the network source to be obtained, and the advertiser’s reputation is maintained. Interest also provides users with more advertisement-related information for more accurate decision-making.

Preferably, the determining means 13 is used to determine the relevance threshold of the advertisement according to the key information of the advertisement and the advertisement; calculate the correlation between the associated information of each advertisement and the advertisement, and make the correlation greater than the specified The association information of the relevance threshold is used as the filtered association information; and the advertisement preview information linked to by the page advertisement position is determined according to the key information of the advertisement and the filtered association information. Here, there are many related information of advertisements obtained from the network, and it is necessary to filter the obtained related information of advertisements to select related information with high relevance to advertisements. First, set a threshold of relevance, which can be determined according The key information of the advertisement and the advertisement itself are set, and by calculating the correlation between each obtained associated information and the advertisement, the calculated correlation is compared with the correlation threshold, and the association with the correlation greater than the correlation threshold Information is used as related information after screening. For example, in a preferred embodiment, the related information of advertisements obtained in the network includes {w1, w2, w3, w4, w5}, and the relationship between each related information and the advertisement itself is calculated. Relevance, and compare each degree of relevance with the threshold of relevance, and get the related information after filtering as {w1, w2, w3}, and use the related information after filtering {w1, w2, w3} and the key information of the advertisement as Advertisement preview information, display the advertisement preview information by operating the pictures and text of the advertisement on the page.

7 shows a schematic structural diagram of a user equipment loaded with advertisement information according to yet another aspect of the present application; the user equipment includes: sending request means 21, receiving means 22 and display means 23; sending request means 21 to the advertisement server Sending an advertisement query request, where, after the advertisement server receives the advertisement query request, the advertisement server searches for the advertisement preview information and the advertisement itself; then, the receiving device 22 is used to receive the feedback from the advertisement server and the advertisement query. Request the corresponding ad preview information linked to by the ad slot on the page. Here, the ad preview information is linked after the ad slot on the page and placed before jumping to the landing page of the ad, so that subsequent users can link to the ad preview information on the ad slot on the page The advertisement preview information is displayed after the operation; the display device 23 is configured to display the advertisement preview information corresponding to the advertisement based on the selection operation of the advertisement. The operation of obtaining the advertisement preview information linked from the page advertisement position, and displaying the corresponding advertisement preview information according to the operation of linking the page advertisement place to the advertisement preview information. For example, obtain the user's operation on the picture or key text of the advertisement in the advertisement space of the page, link to the advertisement preview information, display the advertisement preview information, provide the user with more information related to the advertisement, and let the user know more The summary of the landing page can more accurately judge whether you are interested in the advertisement, reduce the delay of advertisement, and improve the conversion of advertisement.

In one embodiment of the present application, while receiving the advertisement preview information linked to by the page advertisement space that is fed back by the advertisement server and corresponding to the advertisement query request, the advertisement landing page fed back by the advertisement server and linked by the advertisement landing page are also received. The ad itself, where the ad preview information is placed before jumping to the ad landing page, is linked to the ad landing page after making a decision based on viewing the ad preview information, increasing the user's ability to view the ad preview information and then decide whether to enter the ad landing page This operation enables users to know more accurately whether they are interested in the advertisements they want to view, and reduces the delay of advertisements caused by viewing advertisements that they are not interested in, which will bring harm to the interests of advertisers and affect advertisers' interest in the advertisement delivery system. degree of recognition.

In yet another embodiment of the present application, after receiving the advertisement preview information linked to by the page advertisement space and corresponding to the advertisement query request fed back by the advertisement server, the advertisement landing page and the advertisement linked to by the advertisement landing page are received By itself, by successively receiving the advertisement preview information and the advertisement itself linked to the advertisement landing page, the speed of receiving data is faster, the data transmission is convenient, the transmission data traffic is saved, and the cached data storage space is saved.

Preferably, the display device 23 is also used to obtain the operation of linking the advertisement preview information to the advertisement landing page; according to the operation of linking the advertisement preview information to the advertisement landing page, display the corresponding advertisement landing page. Here, after displaying the corresponding advertisement preview information, obtain the operation performed by the user according to the advertisement preview information. If the user checks the advertisement preview information and decides that the advertisement is of interest to him, he will link the advertisement preview information to the advertisement landing page. According to the link operation, the corresponding landing page is displayed, and the user can preview the summary of the advertising landing page and choose whether to transfer to the landing page, which effectively reduces the delay of advertising.

Preferably, the user equipment further includes an operating device 24, configured to send the operation of linking the advertisement preview information to the advertisement landing page to the advertisement server, wherein the operation of linking the advertisement preview information to the advertisement landing page , which is used for billing by the advertising server. Here, after obtaining the operation of linking the advertisement preview information to the advertisement landing page, the user's operation of linking the advertisement preview information to the advertisement landing page on the user end is sent to the advertisement server to facilitate billing by the advertisement server. Every time the user views the advertisement preview information and chooses to jump to the advertisement landing page to view the advertisement, a click-through rate will be generated, and the billing will be based on the click-through rate, so that the advertiser's payment for the advertisement is associated with the click-through rate of the user viewing the advertisement. According to this The advertisement conversion method described in the application starts billing only when the user clicks to jump to the landing page of the advertisement. When the user checks the advertisement preview information and decides not to jump to the landing page of the advertisement, no advertising fee will be generated. Before going to the ad landing page, set the ad preview information so that the user can make a better decision whether to view the ad, effectively reducing the delay of the ad, safeguarding the interests of the advertiser, and improving the recognition of the ad delivery system by the advertiser.

Preferably, the display device 23 is further configured to obtain an operation of linking from the advertisement landing page to the advertisement; and display a corresponding advertisement according to the operation of linking to the advertisement from the advertisement landing page. Here, after displaying the corresponding advertisement landing page, according to the link operation performed by the user on the advertisement landing page, the corresponding advertisement itself in the advertisement landing page is displayed, and the user obtains the specific advertisement content.

Preferably, the display device 23 is also used for any of the following: based on the acquired click operation on the picture in the advertising space on the page, displaying the corresponding advertisement preview information linked to by the advertising space on the page in a pop-up box; Based on the obtained click operation on the expanded links around the page advertising slots, the corresponding advertisement preview information linked to by the page advertising slots is displayed in a link-expanded manner. Here, after the user terminal obtains the advertisement preview information fed back by the advertisement server, the method of displaying the corresponding advertisement preview information can be to click on the picture in the advertisement slot on the page, and display the corresponding advertisement linked to by the advertisement slot on the page in a pop-up box. Advertisement preview information, it should be noted that when displaying the corresponding advertisement preview information linked to by the page advertisement slot in the form of a pop-up box, there is no need to open a new page to display the advertisement preview information, but to load and display the advertisement preview information on the current page. In a specific scenario of this application, as shown in Figure 4, click on the picture on the right side of the driver’s terminal on whether Didi Express and the special car are the same on the advertising space on the page, and display the advertisement preview information in a pop-up box, including Didi Express Related preview content on the driver terminal, Kuaidi Taxi, Didi Taxi, etc.; in addition, after the user terminal obtains the advertisement preview information fed back by the advertising server, it can also add "click to view more" around the advertising space on the page, for example, at the bottom The link displays the advertisement preview information by expanding downwards. In another specific scenario of this application, as shown in Figure 5, the "click to view more" link is operated, and the expanded downwards display includes Didi. Ad preview information related to the express driver terminal, BMW, Shanghai renting a house, etc. It should be noted that the display of the corresponding advertisement preview information in the form of pop-up boxes or link expansion is only an example. If other existing or future methods of displaying advertisement preview information are applicable to this application, they should also be Included within the scope of protection of this application and incorporated herein by reference. Obviously, those skilled in the art can make various changes and modifications to the application without departing from the spirit and scope of the application. In this way, if these modifications and variations of the present application fall within the scope of the claims of the present application and their equivalent technologies, the present application is also intended to include these modifications and variations.

It should be noted that the present application can be implemented in software and/or a combination of software and hardware, for example, it can be implemented by using an application specific integrated circuit (ASIC), a general-purpose computer or any other similar hardware devices. In one embodiment, the software program of the present application can be executed by a processor to realize the steps or functions described above. Likewise, the software program (including associated data structures) of the present application can be stored in a computer-readable recording medium such as RAM memory, magnetic or optical drive or floppy disk and the like. In addition, some steps or functions of the present application may be implemented by hardware, for example, as a circuit that cooperates with a processor to execute each step or function.

In addition, a part of the present application can be applied as a computer program product, such as a computer program instruction. When it is executed by a computer, the method and/or technical solution according to the present application can be invoked or provided through the operation of the computer. The program instructions for invoking the method of the present application may be stored in a fixed or removable recording medium, and/or transmitted by broadcasting or other signals carrying data streams in the user terminal, and/or stored in the in the working memory of the computer device on which the program instructions are executed. Here, an embodiment according to the present application includes an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein when the computer program instructions are executed by the processor, triggering The operation of the device is based on the foregoing methods and/or technical solutions according to multiple embodiments of the present application.

It will be apparent to those skilled in the art that the present application is not limited to the details of the exemplary embodiments described above, but that the present application can be implemented in other specific forms without departing from the spirit or essential characteristics of the present application. Therefore, the embodiments should be regarded as exemplary and not restrictive in all points of view, and the scope of the application is defined by the appended claims rather than the foregoing description, and it is intended that the scope of the present application be defined by the appended claims rather than by the foregoing description. All changes within the meaning and range of equivalents of the elements are embraced in this application. Any reference sign in a claim should not be construed as limiting the claim concerned. In addition, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means stated in the device claims may also be realized by one unit or device through software or hardware. The words first, second, etc. are used to denote names and do not imply any particular order.

Claims (22)

1. A method for loading advertisement information at the advertisement server end, wherein the method comprises: Extract the key information of the advertisement; Obtaining the associated information of the advertisement from the network according to the key information; determining advertisement preview information according to the key information and associated information of the advertisement; In response to the advertisement query request of the client, the corresponding advertisement and the advertisement preview information are sent to the client. 2. The method according to claim 1, wherein, after sending the corresponding advertisement and the advertisement preview information to the client in response to the advertisement query request of the client, further comprising: Obtain the operation of linking from the advertisement preview information to the advertisement landing page from the client, The operation of linking from the advertisement preview information to the advertisement landing page is charged. 3. The method according to claim 1, wherein extracting key information of the advertisement comprises: Extract the key information of the advertisement from the landing page of the advertisement. 4. The method according to claim 3, wherein the key information of the advertisement is extracted from the advertisement landing page, comprising: The key information of the advertisement is extracted from the landing page of the advertisement by adopting data extraction technology, wherein the key information includes the representative picture and/or key text information of the advertisement. 5. The method according to claim 1, wherein obtaining the associated information of the advertisement from the network according to the key information comprises: Determining the network sources to be obtained according to preset screening rules, wherein the number of other advertisements containing the key information in the network sources to be obtained is less than or equal to a preset threshold; Obtain the associated information of the advertisement from the network source to be obtained according to the key information of the advertisement. 6. The method according to claim 1, wherein determining the advertisement preview information according to the key information and associated information of the advertisement comprises: determining the relevance threshold of the advertisement according to the key information of the advertisement and the advertisement; calculating the correlation between the associated information of each advertisement and the advertisement, and using the associated information whose correlation is greater than the correlation threshold as the filtered associated information; Advertisement preview information is determined according to the key information of the advertisement and the filtered associated information. 7. A method for loading advertisement information at a user end, wherein the method comprises: Send an advertisement query request to the advertisement server; receiving the advertisement and advertisement preview information corresponding to the advertisement query request issued by the advertisement server; Based on the selection operation of the advertisement, the advertisement preview information corresponding to the advertisement is displayed. 8. The method according to claim 7, wherein, after displaying the advertisement preview information corresponding to the advertisement based on the selection operation of the advertisement, further comprising: Obtain the operation of linking the advertisement preview information to the advertisement landing page; According to the operation of linking the advertisement preview information to the advertisement landing page, the corresponding advertisement landing page is displayed. 9. The method according to claim 8, wherein after obtaining the operation of linking the advertisement preview information to the advertisement landing page, further comprising: The operation of linking the advertisement preview information to the advertisement landing page is sent to the advertisement server, wherein the operation of linking the advertisement preview information to the advertisement landing page is used for billing by the advertisement server. 10. The method according to claim 8, wherein, after displaying the corresponding advertisement landing page, further comprising: obtaining an operation of linking to the advertisement from the landing page of the advertisement; According to the operation of linking to the advertisement from the advertisement landing page, the corresponding advertisement is displayed. 11. The method according to claim 7, wherein, according to the operation of linking the page advertisement position to the advertisement preview information, displaying the corresponding advertisement preview information includes any of the following: Based on the obtained click operation on the picture in the advertising space on the page, the corresponding advertisement preview information linked to by the advertising space on the page is displayed in a pop-up box; Based on the obtained click operation on the expanded links around the page advertising slots, the corresponding advertisement preview information linked to by the page advertising slots is displayed in a link-expanded manner. 12. An advertisement service device loaded with advertisement information, wherein the advertisement service device comprises: An extracting device, used to extract key information of the advertisement; An obtaining device, configured to obtain the associated information of the advertisement from the network according to the key information; determining means, configured to determine advertisement preview information according to the key information and associated information of the advertisement; The sending device is used for sending the corresponding advertisement and the advertisement preview information to the user terminal in response to the advertisement inquiry request of the user terminal. 13. The advertisement service device according to claim 12, wherein the advertisement service device further comprises: The billing device is used to acquire the operation of linking the advertisement landing page from the advertisement preview information from the user terminal, and charge the operation of linking to the advertisement landing page from the advertisement preview information. 14. The advertising service device according to claim 12, wherein the extracting means is used for: Extract the key information of the advertisement from the landing page of the advertisement. 15. The advertising service device according to claim 14, wherein the extraction means is used for: The key information of the advertisement is extracted from the landing page of the advertisement by adopting data extraction technology, wherein the key information includes the representative picture and/or key text information of the advertisement. 16. The advertising service device according to claim 12, wherein the obtaining means is used for: Determining the network sources to be obtained according to preset screening rules, wherein the number of other advertisements containing the key information in the network sources to be obtained is less than or equal to a preset threshold; Obtain the associated information of the advertisement from the network source to be obtained according to the key information of the advertisement. 17. The advertising service device according to claim 12, wherein the determining means is used for: determining the relevance threshold of the advertisement according to the key information of the advertisement and the advertisement; calculating the correlation between the associated information of each advertisement and the advertisement, and using the associated information whose correlation is greater than the correlation threshold as the filtered associated information; The advertisement preview information linked to by the page advertisement slot is determined according to the key information of the advertisement and the filtered association information. 18. A user equipment loaded with advertisement information, wherein the user equipment comprises: Sending request means for sending an advertisement query request to the advertisement server; a receiving device, configured to receive the advertisement and advertisement preview information corresponding to the advertisement query request issued by the advertisement server; The display device is configured to display advertisement preview information corresponding to the advertisement based on the selection operation of the advertisement. 19. The user equipment according to claim 18, wherein the display device is further configured to: Obtain the operation of linking the advertisement preview information to the advertisement landing page; According to the operation of linking the advertisement preview information to the advertisement landing page, the corresponding advertisement landing page is displayed. 20. The user equipment according to claim 19, wherein the user equipment further comprises: An operating device, configured to send the operation of linking the advertisement preview information to the advertisement landing page to the advertisement server, wherein the operation of linking the advertisement preview information to the advertisement landing page is for the advertisement server to perform Billing. 21. The user equipment according to claim 19, wherein the display device is further configured to: obtaining an operation of linking to the advertisement from the landing page of the advertisement; According to the operation of linking to the advertisement from the advertisement landing page, the corresponding advertisement is displayed. 22. The user equipment according to claim 18, wherein the display means is for any of the following: Based on the obtained click operation on the picture in the advertising space on the page, the corresponding advertisement preview information linked to by the advertising space on the page is displayed in a pop-up box; Based on the obtained click operation on the expanded links around the page advertising slots, the corresponding advertisement preview information linked to by the page advertising slots is displayed in a link-expanded manner.