CN110798711A - Advertisement information processing method and device and computer equipment - Google Patents

Advertisement information processing method and device and computer equipment Download PDF

Info

Publication number
CN110798711A
CN110798711A CN201810865905.3A CN201810865905A CN110798711A CN 110798711 A CN110798711 A CN 110798711A CN 201810865905 A CN201810865905 A CN 201810865905A CN 110798711 A CN110798711 A CN 110798711A
Authority
CN
China
Prior art keywords
advertisement
information
landing page
graphic code
page
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CN201810865905.3A
Other languages
Chinese (zh)
Other versions
CN110798711B (en
Inventor
周彬
吴天懿
王平
罗明
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Tencent Technology Shenzhen Co Ltd
Original Assignee
Tencent Technology Shenzhen Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Tencent Technology Shenzhen Co Ltd filed Critical Tencent Technology Shenzhen Co Ltd
Priority to CN201810865905.3A priority Critical patent/CN110798711B/en
Publication of CN110798711A publication Critical patent/CN110798711A/en
Application granted granted Critical
Publication of CN110798711B publication Critical patent/CN110798711B/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Databases & Information Systems (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • General Health & Medical Sciences (AREA)
  • Marketing (AREA)
  • Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Accounting & Taxation (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Graphics (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The application relates to an advertisement information processing method, an advertisement information processing device and computer equipment, wherein the method comprises the following steps: sending an advertisement playing request to an advertisement server; the advertisement playing request is used for indicating the advertisement server to acquire the information of the advertisement to be played and generating a link address according to the information of the advertisement; the information of the advertisement comprises a landing page address of the advertisement; receiving an advertisement material and a link address fed back by the advertisement server in response to the advertisement playing request; displaying an advertisement material; generating a graphic code for acquiring the information of the advertisement according to the link address; and displaying the graphic code. The advertisement server is instructed to acquire the information of the landing page address including the advertisement to be played through the advertisement playing request so as to generate the link address, and after the fed-back link address is received, the graphic code for acquiring the information of the advertisement is generated according to the link address, so that the advertisement can be exposed, the landing page address of the advertisement can be acquired based on the graphic code so as to access the landing page, and the conversion effect of the advertisement is effectively improved.

Description

Advertisement information processing method and device and computer equipment
Technical Field
The present application relates to the field of electronic advertisement technologies, and in particular, to an advertisement information processing method, an advertisement information processing apparatus, and a computer device.
Background
In recent years, with the rapid rise and rapid development of large-screen industries such as internet televisions, cinema movies, large-screen advertisements and the like, advertising companies and application service organizations around large-screen commercial emergence come out, and electronic advertisement delivery by using the large-screen industries also becomes one of ideal delivery channels for various advertisers.
However, due to the control of the playing channel, part of the electronic advertisements can only be exposed and displayed fixedly, and cannot be accessed to the played electronic advertisements and the landing pages thereof, which results in low conversion effect of the electronic advertisements. For example, based on The regulatory requirements for ott (over The top) network television, The network television device can only be connected to The internet television integration platform, and must not have other channels for accessing The internet, and must not be connected to a related management system and a database of a network operation enterprise, that is, it is not supported to access The internet through any medium, so that The patch advertisement in The network television can only be exposed and displayed, but cannot be converted; the advertisement displayed by the advertisement display screen is limited by the limited functions of the display screen device, and the displayed advertisement cannot be converted at all.
Disclosure of Invention
In view of the foregoing, it is desirable to provide an advertisement information processing method, apparatus, computer device, and readable storage medium for solving the technical problem of low conversion effect of electronic advertisements.
An advertising information processing method, the method comprising:
sending an advertisement playing request to an advertisement server; the advertisement playing request is used for indicating the advertisement server to acquire the information of the advertisement to be played and generating a link address according to the information of the advertisement; the information of the advertisement comprises a landing page address of the advertisement;
receiving the advertisement material and the link address fed back by the advertisement server in response to the advertisement playing request;
displaying the advertisement material;
generating a graphic code for acquiring the information of the advertisement according to the link address;
and displaying the graphic code.
An advertisement information processing apparatus, the apparatus comprising:
the advertisement request module is used for sending an advertisement playing request to the advertisement server; the advertisement playing request is used for indicating the advertisement server to acquire the information of the advertisement to be played and generating a link address according to the information of the advertisement; the information of the advertisement comprises a landing page address of the advertisement;
the advertisement receiving module is used for receiving the advertisement material and the link address fed back by the advertisement server in response to the advertisement playing request;
the advertisement display module is used for displaying the advertisement material;
the graphic code generating module is used for generating a graphic code for acquiring the information of the advertisement according to the link address;
and the graphic code display module is used for displaying the graphic code.
A computer device comprising a memory and a processor, the memory storing a computer program, the processor implementing the following steps when executing the computer program:
sending an advertisement playing request to an advertisement server; the advertisement playing request is used for indicating the advertisement server to acquire the information of the advertisement to be played and generating a link address according to the information of the advertisement; the information of the advertisement comprises a landing page address of the advertisement;
receiving the advertisement material and the link address fed back by the advertisement server in response to the advertisement playing request;
displaying the advertisement material;
generating a graphic code for acquiring the information of the advertisement according to the link address;
and displaying the graphic code.
A computer-readable storage medium, on which a computer program is stored which, when executed by a processor, carries out the steps of:
sending an advertisement playing request to an advertisement server; the advertisement playing request is used for indicating the advertisement server to acquire the information of the advertisement to be played and generating a link address according to the information of the advertisement; the information of the advertisement comprises a landing page address of the advertisement;
receiving the advertisement material and the link address fed back by the advertisement server in response to the advertisement playing request;
displaying the advertisement material;
generating a graphic code for acquiring the information of the advertisement according to the link address;
and displaying the graphic code.
According to the advertisement information processing method, the advertisement information processing device, the computer equipment and the readable storage medium, the advertisement server is instructed to acquire the information of the advertisement to be played by sending the advertisement playing request to the advertisement server, and the link address is generated according to the information of the advertisement, wherein the information of the advertisement comprises the landing page address of the advertisement. And when receiving the advertisement material and the link address fed back by the advertisement server responding to the advertisement playing request, displaying the advertisement material, generating a graphic code for acquiring the information of the advertisement according to the link address, and displaying the graphic code. The advertisement server is instructed to acquire the information of the landing page address including the advertisement to be played through the advertisement playing request so as to generate the link address, and after the link address fed back by the advertisement server is received, the graphic code for acquiring the information of the advertisement is generated according to the link address, so that the advertisement can be exposed, the landing page address of the advertisement can be acquired based on the graphic code so as to access the landing page of the advertisement, and the conversion effect of the advertisement is effectively improved.
An advertising information processing method, the method comprising:
receiving an advertisement access request sent by a scanning terminal through scanning a graphic code displayed by an advertisement terminal; the advertisement access request comprises a link address corresponding to the graphic code; the link address is generated by the advertisement server according to the information of the advertisement;
acquiring advertisement information from the advertisement server through the link address; the information of the advertisement comprises a landing page address of the advertisement;
generating an advertisement display page comprising a link identifier corresponding to the landing page address based on the information of the advertisement; when the link identifier is triggered, the scanning terminal is instructed to jump to a corresponding landing page, and click behavior data are reported to the advertisement server;
and responding to the advertisement access request, and feeding back the advertisement display page to the scanning terminal.
An advertisement information processing apparatus, the apparatus comprising:
the advertisement request receiving module is used for receiving an advertisement access request sent by the scanning terminal through scanning a graphic code displayed by the advertisement terminal; the advertisement access request comprises a link address corresponding to the graphic code; the link address is generated by the advertisement server according to the information of the advertisement;
the advertisement information acquisition module is used for acquiring advertisement information from the advertisement server through the link address; the information of the advertisement comprises a landing page address of the advertisement;
the display page generating module is used for generating an advertisement display page comprising a link identifier corresponding to the landing page address based on the information of the advertisement; when the link identifier is triggered, the scanning terminal is instructed to jump to a corresponding landing page, and click behavior data are reported to the advertisement server;
and the feedback module is used for responding to the advertisement access request and feeding back the advertisement display page to the scanning terminal.
A computer device comprising a memory and a processor, the memory storing a computer program, the processor implementing the following steps when executing the computer program:
receiving an advertisement access request sent by a scanning terminal through scanning a graphic code displayed by an advertisement terminal; the advertisement access request comprises a link address corresponding to the graphic code; the link address is generated by the advertisement server according to the information of the advertisement;
acquiring advertisement information from the advertisement server through the link address; the information of the advertisement comprises a landing page address of the advertisement;
generating an advertisement display page comprising a link identifier corresponding to the landing page address based on the information of the advertisement; when the link identifier is triggered, the scanning terminal is instructed to jump to a corresponding landing page, and click behavior data are reported to the advertisement server;
and responding to the advertisement access request, and feeding back the advertisement display page to the scanning terminal.
A computer-readable storage medium, on which a computer program is stored which, when executed by a processor, carries out the steps of:
receiving an advertisement access request sent by a scanning terminal through scanning a graphic code displayed by an advertisement terminal; the advertisement access request comprises a link address corresponding to the graphic code; the link address is generated by the advertisement server according to the information of the advertisement;
acquiring advertisement information from the advertisement server through the link address; the information of the advertisement comprises a landing page address of the advertisement;
generating an advertisement display page comprising a link identifier corresponding to the landing page address based on the information of the advertisement; when the link identifier is triggered, the scanning terminal is instructed to jump to a corresponding landing page, and click behavior data are reported to the advertisement server;
and responding to the advertisement access request, and feeding back the advertisement display page to the scanning terminal.
According to the advertisement information processing method, the device, the computer equipment and the readable storage medium, the advertisement access request which is sent by the scanning terminal through scanning the graphic code displayed by the advertisement terminal and comprises the link address corresponding to the graphic code is received, the information of the landing page address comprising the advertisement is obtained from the advertisement server through the link address, the advertisement display page comprising the link mark corresponding to the landing page address is generated based on the advertisement information, the advertisement display page is fed back to the scanning terminal, and when the link mark is triggered, the scanning terminal is instructed to jump to the corresponding landing page, and click behavior data are reported to the advertisement server. The access to the landing page of the advertisement can be realized by scanning the graphic code through the scanning terminal, the problem that the traditional electronic advertisement can only be exposed and displayed and cannot be immediately converted is avoided, and the conversion effect of the advertisement is effectively improved.
An advertising information processing method, the method comprising:
scanning a graphic code displayed by an advertisement terminal to obtain a link address, wherein the link address is generated according to advertisement information, and the advertisement information comprises a landing page address of the advertisement;
generating and sending an advertisement access request comprising the link address;
receiving an advertisement display page obtained based on the feedback of the advertisement access request; the advertisement display page is generated based on the information of the advertisement and comprises a link identifier corresponding to the landing page address of the advertisement, and the link identifier is used for jumping to the corresponding landing page and reporting click behavior data when being triggered;
and displaying the advertisement display page.
An advertisement information processing apparatus, the apparatus comprising:
the scanning module is used for scanning a graphic code displayed by an advertisement terminal to obtain a link address, the link address is generated according to advertisement information, and the advertisement information comprises a landing page address of the advertisement;
the advertisement request generating module is used for generating and sending an advertisement access request comprising the link address;
the display page receiving module is used for receiving an advertisement display page obtained based on the feedback of the advertisement access request, and the advertisement display page is generated based on the information of the advertisement and comprises a link identifier corresponding to the landing page address of the advertisement;
and the display module is used for displaying the advertisement display page.
A computer device comprising a memory and a processor, the memory storing a computer program, the processor implementing the following steps when executing the computer program:
scanning a graphic code displayed by an advertisement terminal to obtain a link address, wherein the link address is generated according to advertisement information, and the advertisement information comprises a landing page address of the advertisement;
generating and sending an advertisement access request comprising the link address;
receiving an advertisement display page obtained based on the feedback of the advertisement access request; the advertisement display page is generated based on the information of the advertisement and comprises a link identifier corresponding to the landing page address of the advertisement, and the link identifier is used for jumping to the corresponding landing page and reporting click behavior data when being triggered;
and displaying the advertisement display page.
A computer-readable storage medium, on which a computer program is stored which, when executed by a processor, carries out the steps of:
scanning a graphic code displayed by an advertisement terminal to obtain a link address, wherein the link address is generated according to advertisement information, and the advertisement information comprises a landing page address of the advertisement;
generating and sending an advertisement access request comprising the link address;
receiving an advertisement display page obtained based on the feedback of the advertisement access request; the advertisement display page is generated based on the information of the advertisement and comprises a link identifier corresponding to the landing page address of the advertisement, and the link identifier is used for jumping to the corresponding landing page and reporting click behavior data when being triggered;
and displaying the advertisement display page.
According to the advertisement information processing method, the device, the computer equipment and the readable storage medium, the link address is obtained by scanning the graphic code displayed by the advertisement terminal, the advertisement access request including the link address is generated and sent, the advertisement display page obtained based on the feedback of the advertisement access request is received, the advertisement display page is displayed, the advertisement display page includes the link identification corresponding to the landing page address of the advertisement, and when the link identification is triggered, the advertisement display page jumps to the corresponding landing page and reports the click behavior data. Can realize the visit to the page that falls to the ground of advertisement under the prerequisite that does not influence advertisement terminal normal broadcast video through scanning image code, and avoided traditional electronic advertisement only can be exposed to the sun and show, and can't carry out the problem of conversion immediately, and then effectively promote the conversion effect of advertisement.
Drawings
FIG. 1 is a diagram of an application environment of a method for processing advertisement information in one embodiment;
FIG. 2 is a flow diagram that illustrates a method for processing advertisement information in one embodiment;
FIG. 3 is a flow diagram that illustrates a method for processing advertisement information in one embodiment;
FIG. 4 is a flow diagram that illustrates a method for processing advertising information, according to one embodiment;
FIG. 5 is a flowchart showing steps of generating an advertisement presentation page in one embodiment;
FIG. 6 is a diagram illustrating an interface of a method for processing advertisement information according to an embodiment;
FIG. 7 is a flowchart illustrating the landing page access step in one embodiment;
FIG. 8 is a flowchart illustrating a method of processing advertisement information in one embodiment;
FIG. 9 is a flowchart illustrating the landing page access step in one embodiment;
FIG. 10 is a timing diagram of a method of advertisement information processing in one embodiment;
FIG. 11 is a block diagram showing the construction of an advertisement information processing apparatus according to an embodiment;
FIG. 12 is a block diagram showing the construction of an advertisement information processing apparatus according to an embodiment;
FIG. 13 is a block diagram showing the construction of an advertisement information processing apparatus according to an embodiment;
FIG. 14 is a diagram showing an internal structure of a computer device in one embodiment;
FIG. 15 is a diagram showing an internal structure of a computer device according to an embodiment.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.
FIG. 1 is a diagram of an application environment of a method for processing advertisement information in one embodiment. Referring to fig. 1, the advertisement information processing method is applied to an advertisement information processing system. The advertising information processing system includes an advertising terminal 102, an advertising server 104, a video server 106, a scanning terminal 108, an intermediate server 110, and a landing page server 112. The advertising terminal 102 is communicatively coupled to the advertising server 104 and the video server 106, respectively, the advertising server 104 is further coupled to an intermediate server 110, the scanning terminal 108 is communicatively coupled to the intermediate server 110, respectively, and the landing page server 112 may be communicatively coupled directly to the scanning terminal 108 and/or to the scanning terminal 108 via the intermediate server 110. The advertisement terminal 102 is a terminal device that can be used to play electronic advertisements, such as a network television device, an advertisement display device, and so on. The scanning terminal 108 is a terminal device including a scanning function and an internet access function, and may specifically be a smart phone, a tablet computer, and the like. The advertisement server 104, the video server 106, the intermediate server 110 and the landing page server 112 may be implemented by a separate server or a server cluster composed of a plurality of servers.
It is to be appreciated that in another embodiment, the advertising information processing system may not include the video server 106 when the advertising terminal 102 is an advertising display device that is only used to play advertisements.
As shown in FIG. 2, in one embodiment, an advertising information processing method is provided. The embodiment is mainly illustrated by applying the method to the advertising terminal 102 in fig. 1. Referring to fig. 2, the advertisement information processing method specifically includes the following steps:
s202, an advertisement playing request is sent to the advertisement server. The advertisement playing request is used for indicating the advertisement server to acquire the information of the advertisement to be played and generating a link address according to the information of the advertisement; the information of the advertisement includes a landing page address of the advertisement.
The advertisement playing request is information which points to an advertisement server to request to acquire the relevant data of the advertisement to be played, and specifically comprises the request to acquire the advertisement material to be played and the corresponding link address thereof. The link address refers to a representation of a location and an access method of information of an advertisement that can be obtained from the internet, and may specifically be a URL (Uniform resource locator), a short link, or the like. The link address may be one link address generated according to information of all advertisements to be played, or may be a plurality of link addresses generated according to information of each advertisement to be played. The landing page address refers to a website of a landing page related to an advertisement, wherein the landing page refers to a page including extended content related to the advertisement. For example, the landing page may be a purchase page, a registration page, or other details page of the goods in the advertisement, and correspondingly, the landing page address may be a purchase website, a registration website, or other details website.
Specifically, when a trigger signal for triggering generation of an advertisement playing request is acquired, the advertisement playing request is generated and sent to an advertisement server. After receiving the advertisement playing request, the advertisement server acquires and caches the information of the advertisement to be played based on a preset advertisement selection rule, and generates a link address according to the storage path information and the access method of the information of the advertisement. Wherein the information of the advertisement comprises a landing page address of the advertisement.
The advertisement to be played may be one advertisement or multiple advertisements, correspondingly, the advertisement information may be information of one advertisement or multiple advertisements, and the specific number is determined according to a preset advertisement selection rule. The advertisement selection rules comprise preset quantity of advertisements, directional selection rules and the like. The targeted selection rule can be determined based on the corresponding user attribute of the advertising terminal, the trigger signal of the advertisement playing request and/or the advertisement putting information. For example, when the advertisement playing request is generated by triggering a playing request based on a certain tv series, the advertisement that has been delivered to the tv series is obtained by screening the advertisement delivery information, and the screened advertisement is further screened according to the user attribute, so as to obtain a preset number of advertisements that are consistent with the current user attribute. It is to be understood that the advertisement play request may also carry a trigger signal that triggers generation of the advertisement play request.
Specifically, the advertisement server is further configured to obtain an advertisement terminal identifier for sending the advertisement playing request, obtain a user attribute based on the advertisement terminal identifier, and obtain information of the advertisement to be played according to a preset advertisement selection rule according to the user attribute and the advertisement playing request. The advertisement terminal identification refers to a representation symbol that can represent an advertisement terminal, such as an advertisement terminal ID, an IP address, and the like.
S204, receiving the advertisement material and the link address fed back by the advertisement server responding to the advertisement playing request.
And S206, displaying the advertisement materials.
The advertisement material refers to advertisement content that can be directly played, and specifically may be an advertisement video stream, an advertisement picture, and the like.
Specifically, receiving an advertisement material and a link address fed back by the advertisement server in response to the advertisement playing request, and displaying the advertisement material according to a preset display rule. The display mode of the advertisement material and the form of the advertisement material are related to the form of the advertisement terminal. For example, if the advertisement terminal is a video playing terminal such as a mobile phone or a network television, and the advertisement material is a video, the advertisement material can be displayed before the video feature film is played. For example, if the advertisement terminal is an advertisement delivery television screen located in public places such as subways and elevators, and the advertisement material is a video or a picture, the advertisement material can be directly played. If there are multiple advertisements, the advertisement material can be played in sequence.
And S208, generating a graphic code for acquiring the information of the advertisement according to the link address.
Specifically, the advertisement terminal calls a graphic code generation tool to generate a graphic code for acquiring the information of the advertisement according to the link address. Among them, graphic codes are a way to store data by encoding technology, such as two-dimensional codes, bar codes, and the like. In the application, the link address is converted into the graphic code by using an encoding mode, and the information of the advertisement is obtained by using the graphic code. The graphic code generation tool can be provided by video playing software.
And S210, displaying the graphic code.
The graphic code may be displayed in a set area of the display interface, for example, in a lower left corner of the display interface. The display time can also be intermittently displayed in a set area of the display interface, for example, a fixed time is displayed every ten minutes. It is also possible to display a fixed time in a set area of the display interface at intervals of, for example, ten minutes. The display can also be scrolled on the display interface.
And the advertisement terminal generates a graphic code capable of acquiring the information of the advertisement and displays the graphic code on a display interface. When the graphic code is scanned, the scanning terminal can analyze the graphic code to obtain the information of the advertisement, wherein the information of the advertisement comprises the landing page address. Therefore, the scanning terminal can obtain and access the landing page address of the advertisement by scanning the graphic code.
According to the advertisement information processing method, the advertisement server is instructed to acquire the information of the advertisement to be played by sending the advertisement playing request to the advertisement server, and the link address is generated according to the information of the advertisement, wherein the information of the advertisement comprises the landing page address of the advertisement. And when receiving the advertisement material and the link address fed back by the advertisement server responding to the advertisement playing request, displaying the advertisement material, generating a graphic code for acquiring the information of the advertisement according to the link address, and displaying the graphic code. The advertisement server is instructed to acquire the information of the landing page address including the advertisement to be played through the advertisement playing request so as to generate the link address, and after the link address fed back by the advertisement server is received, the graphic code for acquiring the information of the advertisement is generated according to the link address, so that the advertisement can be exposed, the landing page address of the advertisement can be acquired based on the graphic code so as to access the landing page of the advertisement, and the conversion effect of the advertisement is effectively improved.
In one embodiment, the advertisements are tile advertisements, which refers to the form of advertisements that are played along with the main video, such as a head-of-a-slice advertisement that is played before the main video is played. The main video (video feature) refers to a target video that needs to be presented based on a video playing request, for example, when a tv show or a movie needs to be played, the main video corresponds to the tv show video or the movie video. As shown in fig. 3, the advertisement information processing method further includes:
s302, a video playing request is obtained.
The video playing request refers to request information carrying a main video identifier to be played. The video playing request may be generated by user operation triggering, or may be generated by triggering according to the end information of the currently played video. For example, the user may click a main video playing identifier displayed by the network television device to trigger generation, or trigger generation when the end information of the current video playing is detected, so as to automatically acquire the next main video to be played for playing. The primary video identifier refers to unique symbol information used for representing a primary video, and may specifically include a video name and/or a video episode number, such as the episode a 1 st episode.
S304, responding to the video playing request, sending an advertisement playing request to the advertisement server, and sending the video playing request to the video server.
Specifically, an advertisement playing request of the patch advertisement is generated according to the triggering of the video playing request, the advertisement playing request is sent to the advertisement server to obtain the patch advertisement to be played, and meanwhile, the video playing request is sent to the video server to obtain the main video to be played.
In an embodiment, the advertisement playing request carries a main video identifier, so that the advertisement server obtains information of an advertisement delivered to a corresponding main video according to the main video identifier.
S306, receiving the main video fed back by the video server responding to the video playing request.
S308, receiving the advertisement material and the link address fed back by the advertisement server responding to the advertisement playing request.
And S310, playing the advertisement material in the video playing window.
And S312, after the advertisement material is played, the main video is played in the video playing window.
In this embodiment, the advertisement material is a video tile advertisement, the video tile advertisement is played before the main video is played, and the main video acquired from the video server is played after the video tile advertisement is played.
S314, generating a graphic code for acquiring the information of the advertisement according to the link address. In this embodiment, the link address is a link address generated according to information of all advertisements to be played, and correspondingly, the graphic code is also one. That is, the information of all the advertisements obtained in response to the advertisement playing request can be simultaneously obtained by scanning the graphic code.
And S316, displaying the graphic code.
Step S316 may be executed simultaneously with step S310, step S312, and steps S310 and S312. Step S314 may be performed before step S316 is performed.
If steps S316 and S310 are executed simultaneously, the graphic code is displayed while the advertisement material is played, and if steps S316 and S312 are executed simultaneously, the graphic code is displayed while the main video is played. If step S316 is executed simultaneously with step S310 and step S312, the graphic code is displayed while the advertisement material and the main video are played.
In one embodiment, the advertisement information processing method further includes: and recording the display sequence of each advertisement material, and sending the display sequence to an advertisement server to be stored in association with the information of the corresponding advertisement. When one graphic code corresponds to the information of a plurality of advertisements, the information of each advertisement acquired by the scanning terminal through scanning the graphic code can be displayed according to the corresponding display sequence.
In another embodiment, the step of presenting the graphical code comprises: when the main video is played, the graphic code is displayed in the set area of the video playing window.
The video playing window is a display interface of the video player, namely a display window of video content. When the main video is played, the graphic code is displayed in the set area of the video playing window. The setting area is a fixed position of the playing window, and may be a corner position that does not affect viewing of the main video content, for example, an upper left corner, a lower left corner, an upper right corner, or a lower right corner of the video playing window.
In another embodiment, the advertisement information processing method further includes: and acquiring the display duration of the graphic code, and stopping displaying the graphic code when the display duration of the graphic code reaches a first duration.
The display duration is the duration from the time point when the graphic code starts to be displayed to the current time point, and is used for representing the time when the graphic code is displayed once. And if the display duration of the graphic code reaches the first duration, stopping displaying the graphic code. The first duration is a time threshold for stopping displaying the graphic code, and when the graphic code is displayed while the main video is played, the first duration is a preset fixed duration which can be 60 seconds; when the graphic code is displayed while the advertisement material is played, the first time length is the playing time length required by the graphic code corresponding to the advertisement material. The termination of displaying the graphic code means that the graphic code is not displayed in the video playing window. For example, when the display time of the graphic code reaches 60 seconds, the display of the graphic code is stopped. The display duration of the graphic code is timed independently, and the display duration of the graphic code is not influenced no matter whether the video is fast-forwarded or fast-backed or paused in the display process.
In another embodiment, the advertisement information processing method further includes: and when the distance from the last graphic code display interval reaches a second time length, displaying the graphic code.
The second duration refers to a display interval threshold when the graphic code is displayed while the main video is played. And when the distance from the last graphic code display interval reaches a second time length, displaying the graphic code. The graphic code display interval can be synchronized with the video playing time, for example, the graphic code is displayed once every 30 minutes of the video playing.
In another embodiment, if the main video playing content is fast-forwarded while the main video is played, the graphic code display interval is generated according to the actual playing duration of the main video. For example, when the main video is played, the main video is fast-forwarded for 10 minutes and then played, and the main video is played for 30 minutes, the actual playing time of the main video is 20 minutes, and if the first time is 1 minute, when the main video is played for 30 minutes, the graphic code display interval is 20-1 to 19 minutes.
In another embodiment, the receiving a plurality of advertisements, generating a graphic code for acquiring information of the advertisement according to the link address, includes: generating a plurality of graphic codes for respectively acquiring the information of each advertisement according to the link address of each advertisement; the graphic code display comprises the following steps: and displaying the graphic codes corresponding to the advertisement materials according to the display sequence of the advertisement materials.
In this embodiment, the advertisement server generates corresponding link addresses according to information of each advertisement, that is, one link address corresponds to one advertisement.
Specifically, the advertisement terminal calls a graphic code generation tool, respectively generates a plurality of graphic codes for acquiring information of corresponding advertisements according to each link address, and sequentially displays the graphic codes corresponding to each advertisement material according to the display sequence of each advertisement material.
In one embodiment, the advertisement information processing method further includes: and establishing the corresponding relation between each advertisement material and each graphic code.
Further, according to the display sequence of each advertisement material, displaying the graphic code corresponding to each advertisement material, including: and when the advertisement material is displayed, displaying the graphic code corresponding to the advertisement material.
And when the advertisement material is played, the graphic code is displayed in the set area of the video playing window. The setting area of the video playing window is a fixed position of the video playing window, and can be a corner position which does not affect the watching of the advertisement material, such as the upper left corner, the lower left corner, the upper right corner or the lower right corner of the video playing window.
By establishing the corresponding relation between each advertisement material and each graphic code, when the advertisement material is displayed, the graphic code corresponding to the advertisement material is displayed in the set area of the advertisement playing window. The corresponding graphic codes of each advertisement material are different, and the information of the corresponding advertisement can be obtained by scanning the graphic codes.
According to the advertisement information processing method, the advertisement server is indicated to acquire the information including the landing page address of the advertisement to be played through the advertisement playing request so as to generate the link address, after the link address fed back by the advertisement server is received, the graphic code used for acquiring the information of the advertisement is generated according to the link address, and the graphic code is displayed when the advertisement material is displayed and/or the main video is played, so that the advertisement can be exposed, the landing page of the advertisement can be accessed based on the link address corresponding to the graphic code, and the conversion effect of the advertisement is effectively improved. Moreover, a plurality of advertisements can correspond to one graphic code, so that the information of all the played advertisements can be simultaneously acquired by scanning the graphic code, and the information of all the played advertisements can be conveniently accessed; or each advertisement corresponds to one graphic code, and only the graphic code of the advertisement of interest can be scanned in a targeted manner to acquire the information of the advertisement of interest.
In an embodiment, an advertisement information processing method is provided, and this embodiment is mainly illustrated by applying the method to the intermediate server 110 in fig. 1. Referring to fig. 4, the advertisement information processing method specifically includes the following steps:
s402, receiving an advertisement access request sent by the scanning terminal through scanning the graphic code displayed by the advertisement terminal. The advertisement access request comprises a link address corresponding to the graphic code; the link address is generated by the advertisement server based on the information of the advertisement.
Specifically, the scanning terminal scans the graphic code displayed by the advertisement terminal to trigger and generate an advertisement access request, and the advertisement access request is sent to the intermediate server, and the intermediate server receives the advertisement access request sent by the scanning terminal. The advertisement access request refers to request information for indicating information for acquiring the advertisement of the link address corresponding to the graphic code.
S404, obtaining advertisement information from the advertisement server through the link address; the information of the advertisement includes a landing page address of the advertisement.
Specifically, a link address is obtained by analyzing the advertisement access request, and an advertisement query interface is called to query the advertisement information stored by the advertisement server, so as to obtain the advertisement information matched with the link address. In this embodiment, the information of the advertisement includes a landing page address of the advertisement, and thus the acquired information of the advertisement also includes the landing page address.
S406, generating an advertisement display page comprising a link identifier corresponding to the landing page address based on the information of the advertisement. And when the link identifier is triggered, the scanning terminal is instructed to jump to the corresponding landing page, and click behavior data are reported to the advertisement server.
Specifically, an advertisement display page template is obtained, the obtained advertisement information is embedded into a corresponding position of the advertisement display template, and an advertisement display page including a link identifier corresponding to the landing page address is generated. Wherein the link identifier is symbolic information such as "detail", "learn more" for indicating that the user accesses the landing page by clicking the identifier.
S408, responding to the advertisement access request, and feeding back the advertisement display page to the scanning terminal.
Specifically, the advertisement display page is sent to the scanning terminal corresponding to the advertisement access request, and the advertisement display page is rendered by the scanning terminal and displayed on a display interface of the scanning terminal, so that a user can browse the advertisement display page and access the landing page conveniently.
According to the advertisement information processing method, the advertisement access request which is sent by the scanning terminal through scanning the graphic code displayed by the advertisement terminal and comprises the link address corresponding to the graphic code is received, the information of the landing page address comprising the advertisement is obtained from the advertisement server through the link address, the advertisement display page comprising the link identifier corresponding to the landing page address is generated based on the advertisement information, the advertisement display page is fed back to the scanning terminal, and when the link identifier is triggered, the scanning terminal is instructed to jump to the corresponding landing page, and the click behavior data is reported to the advertisement server. The access to the landing page of the advertisement can be realized by scanning the graphic code through the scanning terminal, the problem that the traditional electronic advertisement can only be exposed and displayed and cannot be immediately converted is avoided, and the conversion effect of the advertisement is effectively improved. Meanwhile, the advertisement can be conveniently accessed in detail by scanning the graphic codes on the premise of not influencing the playing of the advertisement material and the playing of the main video.
In an embodiment, the information of the advertisement further comprises advertisement material. Generating an advertisement display page comprising a link identifier corresponding to the landing page address based on the information of the advertisement, comprising: and generating an advertisement display page comprising the link identifications corresponding to the advertisement material and the landing page address based on the advertisement material and the landing page address.
It is understood that, in the present embodiment, the information for acquiring the advertisement from the advertisement server by the link address includes the advertisement material and the landing page address of the advertisement. Specifically, an advertisement display page template is obtained, the obtained advertisement information is embedded into a corresponding position of the advertisement display template, and an advertisement display page comprising advertisement materials and a link mark corresponding to a landing page address is generated. For example, the advertisement display page includes a display interface that can trigger the playing of the advertisement material, and displays the corresponding link identifier in the associated area of the display interface of the advertisement material. The display interface capable of triggering the playing of the advertisement material can be composed of one frame of image in the advertisement material and a playing identifier displayed on the image, and the image can be the first frame of image of the advertisement material or other representative frames of images. The associated area may be an area below, above, etc. the display interface of the advertising material. For example, a link identifier of a landing page of "know more" is displayed below the display interface of the advertisement material.
In one embodiment, there are a plurality of advertisements, and correspondingly, the information of the obtained advertisements is also information of the advertisements, and the information correspondingly includes a plurality of advertisement materials and a plurality of landing page addresses. As shown in fig. 5, based on the advertisement information, generating an advertisement presentation page including a link identifier corresponding to the advertisement material and the landing page address includes:
and S502, acquiring the display sequence of each advertisement material.
In this embodiment, the advertisement server stores the display order of each advertisement material.
S504, an advertisement display page template is obtained.
S506, embedding the advertisement materials and the corresponding landing page addresses into the advertisement display page template in sequence according to the display sequence to generate an advertisement display page.
Specifically, each advertisement material and the corresponding landing page address are sequentially embedded into the corresponding position of the advertisement display page template according to the display sequence, and the advertisement display page which sequentially displays each advertisement material and the corresponding link identifier according to the display sequence is generated. For example, the display sequence is sequentially an advertisement material A, an advertisement material B and an advertisement material C, a display interface capable of triggering the playing of the advertisement material A is displayed at the top end of an advertisement display page, and a link identifier corresponding to 'more understanding' of the advertisement material A is displayed below the display interface of the advertisement material A; displaying a display interface which can trigger the playing of the advertisement material B below the link identifier corresponding to the advertisement material A, and displaying a link identifier which is corresponding to the advertisement material B and is used for learning more below the display interface of the advertisement material B; and displaying a display interface which can trigger the playing of the advertisement material C below the link identifier corresponding to the advertisement material B, and displaying the link identifier corresponding to more understanding of the advertisement material C below the display interface of the advertisement material C.
As shown in fig. 6, an advertisement presentation page 604 including a plurality of advertisement materials may be generated by scanning a graphic code. Because of the limitations of the display interface, fig. 6 only shows two of the advertising materials, it being understood that by sliding the display interface, more advertising materials can be viewed. That is, as long as the advertisement material is played at the advertisement terminal, it is arranged in the advertisement presentation page in order. Meanwhile, link marks which are linked to the landing pages corresponding to the advertisement materials are displayed below the display area of each advertisement material, so that more information can be acquired by clicking the link marks, so that the corresponding landing pages can be displayed.
It can be understood that, when the scanned graphic code is generated from the information of a single advertisement, the advertisement presentation page obtained by scanning the graphic code includes only the information of a single advertisement; when the scanned graphic code is generated by information of a plurality of advertisements, the advertisement presentation page obtained by scanning the graphic code includes information of a plurality of advertisements, so that in one presentation page, the related information of all advertisement materials played can be viewed simultaneously, or the related information of the advertisement materials of interest can be viewed selectively.
In an embodiment, as shown in fig. 7, the advertisement information processing method further includes:
s702, receiving a landing page access request triggered based on the link identifier.
When a user clicks the link identifier through the scanning terminal, the scanning terminal generates a corresponding landing page access request and sends the landing page access request to the intermediate server, and the intermediate server receives the landing page access request sent by the scanning terminal. And the landing page access request carries a landing page address corresponding to the clicked link identifier and is used for indicating to acquire page information of a landing page corresponding to the landing page address.
S704, acquiring the page information of the landing page according to the landing page address corresponding to the link identifier.
Specifically, the landing page access request is analyzed to obtain a landing page address, and page information of a landing page matched with the landing page address is obtained from the landing page server according to the landing page address. For example, page information of an advertisement goods purchase page is acquired.
S706, the page information is sent to the scanning terminal to be displayed.
And sending the acquired page information to a scanning terminal for rendering and displaying.
And acquiring the page information of the corresponding landing page to display the page information at the scanning terminal through the landing page access request triggered based on the link identifier, so that the user can know the details of the advertisement based on the landing page and further execute the related advertisement conversion operation. Compared with the advertisement display only through the advertisement terminal, the advertisement display method has the advantages that the user can know the advertisement commodity in detail, and corresponding interest operations (advertisement conversion operations) such as purchase operations, subscription operations, registration operations and the like can be conveniently executed on the advertisement commodity.
In one embodiment, the advertisement information processing method further includes: acquiring user operation behavior data of an advertisement display page and/or a landing page; and reporting the user operation behavior data to an advertisement server.
The user operation behavior data refers to data generated after the advertisement display page and/or the landing page is operated by the scanning terminal based on the user. For example, the user operation behavior data is generated by clicking a playing identifier of the advertisement material, clicking a link identifier, clicking a purchasing identifier of the landing page, and the like. By reporting the user operation behavior data to the advertisement server, the advertisement server can analyze the index data of the advertisement based on the user operation behavior data so as to obtain the advertisement putting effect or adjust the advertisement putting strategy. The index data refers to target data for analyzing the advertisement delivery effect, such as exposure rate, click rate, conversion rate, and the like.
In one embodiment, the advertisement information processing method further includes: acquiring a scanning terminal identifier; and reporting the scanning terminal identification to an advertisement server. The scanning terminal identifier refers to a symbol that can indicate a scanning terminal, such as a scanning terminal ID, an IP address, and the like.
Further, the advertisement server is further configured to obtain a user attribute corresponding to the scanning terminal identifier based on the scanning terminal identifier, and perform directional analysis on the advertisement according to the user attribute corresponding to the scanning terminal identifier and the user operation behavior data, so as to obtain an advertisement delivery effect or adjust an advertisement delivery policy. The directional analysis refers to analyzing the corresponding user operation behavior data according to different user attributes. More accurate advertisement putting effect can be obtained through the directional analysis.
In an embodiment, an advertisement information processing method is provided, and this embodiment is mainly illustrated by applying the method to the scanning terminal 108 in fig. 1. Referring to fig. 8, the advertisement information processing method specifically includes the following steps:
s802, scanning the graphic code displayed by the advertisement terminal to obtain a link address, wherein the link address is generated according to the advertisement information, and the advertisement information comprises the landing page address of the advertisement.
Specifically, the graphic code displayed by the advertisement terminal is scanned through the scanning terminal, and the graphic code is analyzed by calling a graphic code analysis tool to obtain the link address. It can be understood that the graphic code scanned by the scanning terminal can be a graphic code displayed simultaneously when the advertising terminal plays the advertising material, or a graphic code displayed when the advertising terminal plays the main video.
And S804, generating and sending an advertisement access request comprising the link address.
Specifically, an advertisement access request including a link address is generated, the advertisement access request is sent to an intermediate server, so that the intermediate server obtains information of an advertisement including a landing page address of the advertisement from the advertisement server through the link address, an advertisement display page including a link identifier corresponding to the landing page address is generated based on the information of the advertisement, and the advertisement display page is fed back to the scanning terminal.
S806, receiving an advertisement display page obtained based on feedback of the advertisement access request, wherein the advertisement display page is generated based on the information of the advertisement and comprises a link identifier corresponding to the landing page address of the advertisement, and when the link identifier is triggered, the advertisement display page jumps to the corresponding landing page and reports click behavior data.
And S808, displaying the advertisement display page.
The scanning terminal receives the advertisement display page sent by the intermediate server, renders the advertisement display page and displays the advertisement display page on a display interface, so that when a user clicks a link identifier in the advertisement display page, the user jumps to a corresponding landing page, browses or otherwise operates advertisement details in the landing page, and reports click behavior data so as to analyze the advertisement effect based on the click behavior data.
The advertisement information processing method includes the steps of obtaining a link address by scanning a graphic code displayed by an advertisement terminal, generating and sending an advertisement access request including the link address, receiving an advertisement display page obtained based on feedback of the advertisement access request, displaying the advertisement display page, wherein the advertisement display page includes a link identifier corresponding to a landing page address of an advertisement, and when the link identifier is triggered, skipping to the corresponding landing page and reporting click behavior data. Can realize the visit to the page that falls to the ground of advertisement under the prerequisite that does not influence advertisement terminal normal broadcast video through scanning image code, and avoided traditional electronic advertisement only can be exposed to the sun and show, and can't carry out the problem of conversion immediately, and then effectively promote the conversion effect of advertisement.
In one embodiment, as shown in fig. 9, the advertisement information processing method further includes the steps of:
and S902, acquiring a trigger signal of the link identifier.
The trigger signal refers to an operation signal generated when the link identifier is triggered based on the user behavior. For example, the user clicks the link identifier to generate an operation signal.
And S904, generating a landing page access request carrying a landing page address according to the trigger signal and sending the landing page access request.
And acquiring a landing page address corresponding to the triggered link identifier according to the trigger signal, generating a landing page access request carrying the landing page address, and sending the landing page access request to a corresponding landing page server to acquire page information of the landing page. In another embodiment, the landing page access request may also be sent to an intermediate server, the intermediate server accesses the corresponding landing page server according to the link address to obtain the page information of the landing page, and the intermediate server feeds back the obtained page information of the landing page to the scanning terminal.
And S906, receiving the page information of the landing page obtained by the feedback of the landing page access request.
And S908, displaying the page information of the landing page.
It can be understood that when the scanning terminal directly accesses the landing page server, the page information of the landing page sent by the landing page server is received; and when the scanning terminal indirectly accesses the landing page server through the intermediate server, receiving the page information of the landing page sent by the intermediate server. And rendering and displaying the received page information so as to browse the advertisement details in the landing page or further execute the operation provided by the landing page, such as purchasing goods in the advertisement, through a display interface of the scanning terminal.
As shown in fig. 6, by clicking 604 "learn more", it may jump to the corresponding landing page 608, where the landing page 608 shows more detailed information of the car advertisement, and further includes an operation identifier of "test drive reservation", and further performs operations related to the test drive reservation based on the operation identifier, so as to fully achieve the actual effect required by the advertisement.
In this embodiment, when the trigger signal of the link identifier is acquired, the click behavior data is generated at the same time, and the click behavior data is reported to the advertisement server. In other embodiments, the scanning terminal further generates other user operation behavior data based on the user operation, for example, the user operation behavior data generated by clicking a playing identifier of the advertisement material, clicking a link identifier, clicking a purchasing identifier of the landing page, and the like, and reports the user operation behavior data to the advertisement server. By reporting the user operation behavior data to the advertisement server, the advertisement server can analyze the index data of the advertisement based on the user operation behavior data so as to obtain the advertisement putting effect or adjust the advertisement putting strategy. The index data refers to target data for analyzing the advertisement delivery effect, such as exposure rate, click rate, conversion rate, and the like.
When the user operation behavior data are reported to the advertisement server, the user operation behavior data can be directly reported to the advertisement server, or the user operation behavior data can be sent to the intermediate server, and then the intermediate server reports the user operation behavior data to the advertisement server.
In another embodiment, the information of the advertisement further includes advertisement material, and the advertisement presentation page generated based on the information of the advertisement also includes the advertisement material. It is understood that the advertisement material included in the advertisement presentation page may be plural, and the specific number is determined according to the number of advertisements for generating the graphic code.
Further, the display interface of the advertisement material in the advertisement display page is a display interface capable of triggering the playing of the advertisement material, wherein the display interface capable of triggering the playing of the advertisement material may be composed of one frame of image in the advertisement material and a playing identifier displayed on the image, and the image may be the first frame of image of the advertisement material or may be another representative frame of image. When the playing identifier is clicked, the corresponding advertisement material can be triggered to be played, and the user can browse the automobile advertisement material again.
The following describes an advertisement information processing method according to the present application, taking an application of the advertisement information processing method to an advertisement information processing system as shown in fig. 1 as an example. In this embodiment, The advertisement terminal is an ott (over The top) network television, The advertisement is a patch advertisement, a plurality of advertisements to be played are provided, information of all The advertisements to be played generates a link address, and correspondingly, The information of The plurality of advertisements includes a plurality of advertisement materials and landing page addresses corresponding to The plurality of advertisements. As shown in fig. 10, the advertisement information processing method specifically includes the following steps:
the advertisement terminal acquires the video playing request, responds to the video playing request, sends the advertisement playing request to the advertisement server, and sends the video playing request to the video server. The advertisement server receives the advertisement playing request, acquires the information of the advertisement to be played according to the advertisement playing request, generates a link address according to the information of the advertisement, and sends a plurality of advertisement materials and one link address to the advertisement terminal. Meanwhile, the video server receives the video playing request, acquires a corresponding main video according to the video playing request and sends the main video to the advertisement terminal.
The advertisement terminal receives the advertisement material and the link address fed back by the advertisement server and the main video fed back by the video server, plays the advertisement material in the video playing window, reports the display sequence to the advertisement server after all the advertisement material is played, and plays the main video in the video playing window. And when all the advertisement materials are played, the advertisement terminal generates a graphic code for acquiring the information of the advertisement according to the link address, and displays the graphic code in a set area of a video playing window when the main video is played. As shown in part 602 in fig. 6, when the main video is played, a graphic code is displayed in the lower left corner of the video playing window.
Further, when the graphic code is displayed, the advertisement terminal acquires the display duration of the graphic code, stops displaying the graphic code when the display duration of the graphic code reaches a first duration, and displays the graphic code again when the display interval from the last graphic code reaches a second duration. And circularly displaying the graphic code for multiple times when the main video is played based on the first time length and the second time length until the main video is played.
The scanning terminal obtains the link address corresponding to the graphic code by scanning the graphic code displayed by the advertising terminal, generates an advertising access request comprising the link address corresponding to the graphic code and sends the advertising access request to the intermediate server.
The intermediate server receives the advertisement access request sent by the scanning terminal, analyzes the advertisement access request to obtain a link address, and inquires advertisement information matched with the link address and the display sequence of each advertisement material from the advertisement server. And the advertisement server sends the information of the advertisements matched with the link addresses and the display sequence of the advertisement materials to the intermediate server. The intermediate server obtains an advertisement display page template after receiving the advertisement information sent by the advertisement server and the display sequence of each advertisement material, embeds each advertisement material and the corresponding landing page address into the advertisement display page template in sequence according to the display sequence, generates an advertisement display page and feeds the advertisement display page back to the scanning terminal. And the scanning terminal receives and displays the advertisement display page sent by the intermediate server. As shown in part 604 of fig. 6, one of the frames of the advertisement material is displayed at the corresponding position of the advertisement presentation page, and the playing identifier is displayed on the image, and the link identifier of the landing page corresponding to the advertisement material is displayed below the image to indicate "more learning".
Referring to portions 606 and 608 shown in fig. 6, when the scanning terminal acquires the play identifier trigger information, the corresponding advertisement material is triggered to be played. And when the link identifier triggering information is acquired, generating a landing page access request carrying a corresponding landing page address, sending the landing page access request to an intermediate server, receiving the landing page access request sent by the scanning terminal by the intermediate server, acquiring page information of a landing page from the landing page server according to the corresponding landing page address, and sending the page information to the scanning terminal. Or the scanning terminal directly sends the landing page access request to the landing page server, the landing page server acquires the page information of the landing page according to the landing page address, and the page information is sent to the scanning terminal. And the scanning terminal receives the page information sent by the intermediate server or the landing page server to render and display. When clicking "know more" as shown in section 608 of fig. 6, the trigger skips the landing page corresponding to the car advertisement, which includes the car details, the associated video advertisement material, and the reserved test drive identifier.
When the scanning terminal generates user operation behavior data of the advertisement display page and/or the landing page based on the user operation behavior trigger, the user operation behavior data are sent to the intermediate server, and the intermediate server reports the user operation behavior data to the advertisement server. Or, the scanning terminal directly reports the user operation behavior data to the advertisement server. For example, when the user clicks the reserved test driving identifier, the click data is reported to the advertisement server.
According to the advertisement information processing method, the advertisement server is indicated to acquire the information of the landing page address including the advertisement to be played through the advertisement playing request so as to generate the link address, after the link address fed back by the advertisement server is received, the graphic code used for acquiring the information of the advertisement is generated according to the link address and displayed, the scanning terminal can obtain the advertisement display page including all advertisement materials to be played and the link identification of the landing page through scanning the graphic code, the advertisement material can be continuously played and the landing page can be accessed based on the advertisement display page, the problem that the traditional electronic advertisement can only be exposed and displayed and cannot be immediately converted is avoided, and the conversion effect of the advertisement is effectively improved. Meanwhile, the advertisement can be conveniently accessed in detail by scanning the graphic codes on the premise of not influencing the playing of the advertisement material and the playing of the main video.
FIG. 10 is a diagram illustrating interaction flow at each end of a method for processing advertisement information in one embodiment. It should be understood that although the various steps in the flowchart of fig. 10 are shown in sequential order, these steps are not necessarily performed in sequential order. The steps are not performed in the exact order shown and described, and may be performed in other orders, unless explicitly stated otherwise. Moreover, at least a portion of the steps in fig. 10 may include multiple sub-steps or multiple stages that are not necessarily performed at the same time, but may be performed at different times, and the order of performance of the sub-steps or stages is not necessarily sequential, but may be performed in turn or alternately with other steps or at least a portion of the sub-steps or stages of other steps.
In one embodiment, an advertisement information processing apparatus is provided, and referring to fig. 11, the advertisement information processing apparatus 1100 specifically includes: an advertisement requesting module 1102, an advertisement receiving module 1104, an advertisement presentation module 1106, a graphic code generating module 1108, and a graphic code presentation module 1110. Wherein the content of the first and second substances,
an advertisement request module 1102, configured to send an advertisement playing request to an advertisement server; the advertisement playing request is used for indicating the advertisement server to acquire the information of the advertisement to be played and generating a link address according to the information of the advertisement; the information of the advertisement includes a landing page address of the advertisement.
Specifically, when the advertisement request module 1102 acquires a trigger signal for triggering generation of an advertisement playing request, the advertisement playing request is generated and sent to the advertisement server. After receiving the advertisement playing request, the advertisement server acquires and caches the information of the advertisement to be played based on a preset advertisement selection rule, and generates a link address according to the storage path information and the access method of the information of the advertisement.
And the advertisement receiving module 1104 is configured to receive the advertisement material and the link address fed back by the advertisement server in response to the advertisement playing request.
An advertisement display module 1106 is used for displaying advertisement materials. Specifically, the advertisement material is displayed according to a preset display rule. The display mode of the advertisement material and the form of the advertisement material are related to the form of the advertisement terminal. For example, if the advertisement terminal is a video playing terminal such as a mobile phone or a network television, and the advertisement material is a video, the advertisement material can be displayed before the video feature film is played. For example, if the advertisement terminal is an advertisement delivery television screen located in public places such as subways and elevators, and the advertisement material is a video or a picture, the advertisement material can be directly played. If there are multiple advertisements, the advertisement material corresponding to each advertisement can be played in sequence.
The graphic code generating module 1108 is configured to generate a graphic code for acquiring information of the advertisement according to the link address.
Specifically, the graphic code generation module 1108 calls a graphic code generation tool to generate a graphic code for acquiring the information of the advertisement according to the link address. In the application, the link address is converted into the graphic code by using an encoding mode, and the information of the advertisement is obtained by using the graphic code. The graphic code generation tool can be provided by video playing software.
The graphic code display module 1110 is configured to display a graphic code.
The graphic code may be displayed in a set area of the display interface, for example, in a lower left corner of the display interface. The display time can also be intermittently displayed in a set area of the display interface, for example, a fixed time is displayed every ten minutes. It is also possible to display a fixed time in a set area of the display interface at intervals of, for example, ten minutes. The display can also be scrolled on the display interface.
After the advertisement terminal generates the graphic code capable of acquiring the information of the advertisement, the graphic code is displayed on the display interface through the graphic code display module 1110. When the graphic code is scanned, the scanning terminal can analyze the graphic code to obtain the information of the advertisement, wherein the information of the advertisement comprises the landing page address. Therefore, the scanning terminal can obtain and access the landing page address of the advertisement by scanning the graphic code.
According to the advertisement information processing device, the advertisement server is instructed to acquire the information including the landing page address of the advertisement to be played through the advertisement playing request so as to generate the link address, and after the link address fed back by the advertisement server is received, the graphic code for acquiring the information of the advertisement is generated according to the link address, so that the advertisement can be exposed, the landing page address of the advertisement can be obtained based on the graphic code so as to access the landing page of the advertisement, and the conversion effect of the advertisement is effectively improved.
In one embodiment, the advertisement information processing apparatus further includes: the device comprises a video request module, a main video receiving module and a main video playing module. Wherein the content of the first and second substances,
and the video request module is used for acquiring a video playing request and sending the video playing request to the video server. In this embodiment, the advertisement request module 1102 is further configured to send an advertisement playing request to the advertisement server in response to the video playing request. Specifically, an advertisement playing request for generating the patch advertisement is triggered according to the video playing request, and the advertisement playing request is sent to the advertisement server to obtain the patch advertisement to be played. The advertisement display module 1106 is further configured to play the advertisement material in the video playing window.
The main video receiving module is used for receiving a main video fed back by the video server in response to the video playing request; and the main video playing module is used for playing the main video in the video playing window after the advertisement material is played.
In this embodiment, the advertisement material is a video tile advertisement, the video tile advertisement is played before the main video is played, and the main video acquired from the video server is played after the video tile advertisement is played.
In an embodiment, the graphic code presentation module 1110 is further configured to present the graphic code in a set area of the video playing window when the main video is played. The video playing window is a display interface of the video player, namely a display window of video content. When the main video is played, the graphic code is displayed in the set area of the video playing window. The setting area is a fixed position of the playing window, and may be a corner position that does not affect viewing of the main video content, for example, an upper left corner, a lower left corner, an upper right corner, or a lower right corner of the video playing window.
In another embodiment, the advertisement information processing device further comprises a display duration acquisition module and a graphic code suspension module. The display duration acquisition module is used for acquiring the display duration of the graphic code; the graphic code stopping module stops displaying the graphic code when the display duration of the graphic code reaches a first duration. For example, when the display time of the graphic code reaches 60 seconds, the display of the graphic code is stopped. The display duration of the graphic code is timed independently, and the display duration of the graphic code is not influenced no matter whether the video is fast-forwarded or fast-backed or paused in the display process.
Further, the graphic code display module 1110 is further configured to display the graphic code when the distance from the last time of the graphic code display reaches a second duration. The graphic code display interval can be synchronized with the video playing time, for example, the graphic code is displayed once every 30 minutes of the video playing. And if the main video playing content is fast-forwarded when the main video is played, generating the graphic code display interval according to the actual playing duration of the main video.
In an embodiment, there are a plurality of advertisements to be played, and the graphic code generating module 1108 is further configured to generate a plurality of graphic codes for respectively acquiring information of each advertisement according to a link address of each advertisement; the graphic code display module 1110 is further configured to display a graphic code corresponding to each advertisement material according to a display sequence of each advertisement material.
In this embodiment, the advertisement server generates corresponding link addresses according to information of each advertisement, that is, one link address corresponds to one advertisement. The graphic code generation module 1108 calls a graphic code generation tool to generate a plurality of graphic codes for acquiring information of corresponding advertisements according to the link addresses, and the graphic code display module 1110 sequentially displays the graphic codes corresponding to the advertisement materials according to the display sequence of the advertisement materials.
In an embodiment, the advertisement information processing apparatus further includes a relationship establishing module, configured to establish a corresponding relationship between each advertisement material and each graphic code. Further, the graphic code display module 1110 is further configured to display a graphic code corresponding to the advertisement material when the advertisement material is displayed. By establishing the corresponding relation between each advertisement material and each graphic code, when the advertisement material is displayed, the graphic code corresponding to the advertisement material is displayed in the set area of the advertisement playing window. The corresponding graphic codes of each advertisement material are different, and the information of the corresponding advertisement can be obtained by scanning the graphic codes.
According to the advertisement information processing device, the advertisement server is indicated to acquire the information of the landing page address including the advertisement to be played through the advertisement playing request so as to generate the link address, after the link address fed back by the advertisement server is received, the graphic code used for acquiring the information of the advertisement is generated according to the link address, and the graphic code is displayed when an advertisement material is displayed and/or a main video is played, so that the advertisement can be exposed, the landing page of the advertisement can be accessed based on the link address corresponding to the graphic code, and the conversion effect of the advertisement is effectively improved. Moreover, a plurality of advertisements can correspond to one graphic code, so that the information of all the played advertisements can be simultaneously acquired by scanning the graphic code, and the information of all the played advertisements can be conveniently accessed; or each advertisement corresponds to one graphic code, and only the graphic code of the advertisement of interest can be scanned in a targeted manner to acquire the information of the advertisement of interest.
In one embodiment, there is provided an advertisement information processing apparatus, and referring to fig. 12, the advertisement information processing apparatus 1200 includes: an advertisement request receiving module 1202, an advertisement information obtaining module 1204, a presentation page generating module 1206, and a feedback module 1208. Wherein the content of the first and second substances,
an advertisement request receiving module 1202, configured to receive an advertisement access request sent by a scanning terminal through scanning a graphic code displayed by an advertisement terminal. The advertisement access request comprises a link address corresponding to the graphic code; the link address is generated by the advertisement server based on the information of the advertisement.
An advertisement information obtaining module 1204, configured to obtain information of an advertisement from an advertisement server through a link address; the information of the advertisement includes a landing page address of the advertisement.
And a display page generating module 1206, configured to generate an advertisement display page including a link identifier corresponding to the landing page address based on the information of the advertisement. And when the link identifier is triggered, the scanning terminal is instructed to jump to the corresponding landing page, and click behavior data are reported to the advertisement server.
Specifically, the display page generation module 1206 is configured to obtain an advertisement display page template, embed the obtained advertisement information into a corresponding position of the advertisement display template, and generate an advertisement display page including a link identifier corresponding to the landing page address. Wherein the link identifier is symbolic information such as "detail", "learn more" for indicating that the user accesses the landing page by clicking the identifier.
And a feedback module 1208, configured to respond to the advertisement access request and feed back the advertisement display page to the scanning terminal. The advertisement display page is sent to the scanning terminal corresponding to the advertisement access request, and the scanning terminal renders and displays the advertisement display page to a display interface of the scanning terminal, so that a user can browse the advertisement display page and access the landing page conveniently.
The advertisement information processing device receives an advertisement access request which is sent by a scanning terminal through scanning a graphic code displayed by an advertisement terminal and comprises a link address corresponding to the graphic code, acquires information of a landing page address comprising an advertisement from an advertisement server through the link address, generates an advertisement display page comprising a link identifier corresponding to the landing page address based on the information of the advertisement, and feeds back the advertisement display page to the scanning terminal, wherein when the link identifier is triggered, the scanning terminal is instructed to jump to the corresponding landing page, and click behavior data are reported to the advertisement server. The access to the landing page of the advertisement can be realized by scanning the graphic code through the scanning terminal, the problem that the traditional electronic advertisement can only be exposed and displayed and cannot be immediately converted is avoided, and the conversion effect of the advertisement is effectively improved. Meanwhile, the advertisement can be conveniently accessed in detail by scanning the graphic codes on the premise of not influencing the playing of the advertisement material and the playing of the main video.
In an embodiment, the information of the advertisement further comprises advertisement material. The display page generating module 1006 is further configured to generate an advertisement display page including the advertisement material and a link identifier corresponding to the landing page address based on the advertisement information.
In one embodiment, there are a plurality of advertisements, and correspondingly, the information of the obtained advertisements is also information of the advertisements, and the information correspondingly includes a plurality of advertisement materials and a plurality of landing page addresses.
In this embodiment, the display page generating module 1206 includes: the display device comprises a display sequence acquisition module, a template acquisition module and a display page generation submodule. The display sequence acquisition module is used for acquiring the display sequence of each advertisement material; the template acquisition module is used for acquiring an advertisement display page template; and the display page generation submodule is used for sequentially embedding each advertisement material and the corresponding landing page address into the advertisement display page template according to the display sequence to generate the advertisement display page.
In one embodiment, the advertisement information processing apparatus further includes: the system comprises a landing page request module, a landing page information acquisition module and a landing page information sending module. Wherein the content of the first and second substances,
and the landing page request module is used for receiving a landing page access request triggered based on the link identifier. For example, when a user clicks the link identifier through the scanning terminal, the scanning terminal generates a corresponding landing page access request and sends the landing page access request to the intermediate server, and the intermediate server receives the landing page access request sent by the scanning terminal.
And the landing page information acquisition module is used for acquiring the page information of the landing page according to the landing page address corresponding to the link identifier. Specifically, the landing page access request is analyzed to obtain a landing page address, and page information of a landing page matched with the landing page address is obtained from the landing page server according to the landing page address. For example, page information of an advertisement goods purchase page is acquired.
And the landing page information sending module is used for sending the page information to the scanning terminal for displaying.
And acquiring the page information of the corresponding landing page to display the page information at the scanning terminal through the landing page access request triggered based on the link identifier, so that the user can know the details of the advertisement based on the landing page and further execute the related advertisement conversion operation. Compared with the advertisement display only through the advertisement terminal, the advertisement display method has the advantages that the user can further conveniently know the advertisement commodity in detail, and corresponding interest operation (advertisement conversion operation) is conveniently executed on the advertisement commodity.
In an embodiment, the advertisement information processing apparatus further includes a behavior data obtaining module and a reporting module. The behavior data acquisition module is used for acquiring user operation behavior data of the advertisement display page and/or the landing page; and the reporting module is used for reporting the user operation behavior data to the advertisement server.
Above-mentioned advertisement information processing apparatus can obtain the advertisement show page or leaf including all advertisement materials of broadcast and the linking sign of falling to the ground page or leaf through scanning the picture code through scanning terminal, can continue to broadcast the advertisement material and visit to falling to the ground page or leaf based on the advertisement show page or leaf, has avoided traditional electronic advertisement only can be exposed and shown, and can't carry out the problem of transformation immediately, and then effectively promotes the conversion effect of advertisement. Meanwhile, the advertisement can be conveniently accessed in detail by scanning the graphic codes on the premise of not influencing the playing of the advertisement material and the playing of the main video.
In one embodiment, there is provided an advertisement information processing apparatus, and referring to fig. 13, the advertisement information processing apparatus 1300 includes: a scanning module 1302, an advertisement request generation module 1304, a presentation page receiving module 1306, and a display module 1308. Wherein the content of the first and second substances,
the scanning module 1302 is configured to scan the graphic code displayed by the advertisement terminal to obtain a link address, where the link address is generated according to advertisement information, and the advertisement information includes a landing page address of the advertisement.
Specifically, the scanning module 1302 scans the graphic code displayed by the advertisement terminal, and invokes a graphic code analysis tool to analyze the graphic code to obtain the link address. It can be understood that the scanned graphic code may be a graphic code displayed simultaneously when the advertisement terminal plays the advertisement material, or a graphic code displayed when the advertisement terminal plays the main video.
And an advertisement request generating module 1304 for generating and transmitting an advertisement access request including the link address.
The advertisement access request including the link address is generated by the advertisement request generation module 1304, and the advertisement access request is sent to the intermediate server, so that the intermediate server obtains the information of the advertisement including the landing page address of the advertisement from the advertisement server through the link address, generates an advertisement display page including the link identifier corresponding to the landing page address based on the information of the advertisement, and feeds back the advertisement display page to the scanning terminal.
The display page receiving module 1306 is configured to receive an advertisement display page obtained based on feedback of the advertisement access request, where the advertisement display page is generated based on information of the advertisement and includes a link identifier corresponding to a landing page address of the advertisement.
A display module 1308 for displaying advertisement presentation pages.
After the display page receiving module 1306 receives the advertisement display page sent by the intermediate server, the display module 1308 renders the advertisement display page and displays the advertisement display page on a display interface, so that when a user clicks a link identifier in the advertisement display page, the user jumps to a corresponding landing page, browses or otherwise operates details of an advertisement in the landing page, and reports click behavior data, so as to analyze an advertisement effect based on the click behavior data.
The advertisement information processing device obtains the link address by scanning the graphic code displayed by the advertisement terminal, generates and sends the advertisement access request including the link address, receives the advertisement display page obtained based on the feedback of the advertisement access request, displays the advertisement display page, wherein the advertisement display page comprises the link identification corresponding to the landing page address of the advertisement, and the link identification is used for jumping to the corresponding landing page and reporting the click behavior data when being triggered. Can realize the visit to the page that falls to the ground of advertisement under the prerequisite that does not influence advertisement terminal normal broadcast video through scanning image code, and avoided traditional electronic advertisement only can be exposed to the sun and show, and can't carry out the problem of conversion immediately, and then effectively promote the conversion effect of advertisement.
In one embodiment, the advertisement information processing apparatus further includes: the system comprises a triggering module, a landing page request sending module and a landing page receiving module. The trigger module is used for acquiring a trigger signal of the link identifier; the landing page request sending module is used for generating and sending a landing page access request carrying a landing page address according to the trigger signal; and the landing page receiving module is used for receiving the page information of the landing page obtained based on the feedback of the landing page access request. In this embodiment, the display module is further configured to display page information of the landing page.
In an embodiment, the advertisement information processing apparatus further includes a behavior data processing module, which is configured to generate user operation behavior data based on a user operation, and report the user operation behavior data to the advertisement server.
The advertisement display page comprising all advertisement materials and the link identification of the landing page is obtained by scanning the graphic codes, the advertisement materials can be continuously played and the landing page can be accessed based on the advertisement display page, the problem that the traditional electronic advertisement can only be exposed and displayed and cannot be immediately converted is avoided, and the conversion effect of the advertisement is effectively improved. Meanwhile, the advertisement can be conveniently and precisely accessed by scanning the graphic codes on the premise of not influencing the playing of the advertisement material and the playing of the main video, and the user operation behavior data is reported so as to obtain the advertisement putting effect based on the user operation behavior data.
FIG. 14 is a diagram illustrating an internal structure of a computer device in one embodiment. The computer device may be specifically the advertising terminal 102 or the scanning terminal 108 of fig. 1. As shown in fig. 14, the computer apparatus includes a processor, a memory, a network interface, an input device, and a display screen connected through a system bus. Wherein the memory includes a non-volatile storage medium and an internal memory. The non-volatile storage medium of the computer device stores an operating system and may also store a computer program that, when executed by the processor, causes the processor to implement the advertisement information processing method. The internal memory may also have a computer program stored therein, which when executed by the processor, causes the processor to perform the advertising information processing method. The display screen of the computer equipment can be a liquid crystal display screen or an electronic ink display screen, and the input device of the computer equipment can be a touch layer covered on the display screen, a key, a track ball or a touch pad arranged on the shell of the computer equipment, an external keyboard, a touch pad or a mouse and the like.
FIG. 15 is a diagram showing an internal structure of a computer device in one embodiment. The computer device may specifically be the intermediate server 110 in fig. 1. As shown in fig. 15, the computer device includes a processor, a memory, a network interface, and a database connected by a system bus. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, a computer program, and a database. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The database of the computer device is used for storing advertisement information processing data. The network interface of the computer device is used for communicating with an external terminal through a network connection. The computer program is executed by a processor to implement an advertising information processing method.
It will be appreciated by those skilled in the art that the configurations shown in fig. 14 and 15 are block diagrams of only some of the configurations relevant to the present application, and do not constitute a limitation on the computing devices to which the present application may be applied, and a particular computing device may include more or less components than those shown, or some of the components may be combined, or have a different arrangement of components.
In one embodiment, the advertisement information processing apparatus provided in the present application may be implemented in the form of a computer program that is executable on a computer device as shown in fig. 14. The memory of the computer device may store various program modules constituting the advertisement information processing apparatus, such as an advertisement request module 1102, an advertisement receiving module 1104, an advertisement presentation module 1106, a graphic code generation module 1108, and a graphic code presentation module 1110 shown in fig. 11; or the scanning module 1302, the advertisement request generating module 1304, the presentation page receiving module 1306, and the display module 1308 shown in fig. 13. The computer program constituted by the respective program modules causes the processor to execute the steps in the advertisement information processing method of the respective embodiments of the present application described in the present specification.
In one embodiment, the advertisement information processing apparatus provided in the present application may be implemented in the form of a computer program that is executable on a computer device as shown in fig. 15. The memory of the computer device may store therein various program modules constituting the advertisement information processing apparatus, such as an advertisement request receiving module 1202, an advertisement information acquiring module 1204, a presentation page generating module 1206, and a feedback module 1208 shown in fig. 12. The computer program constituted by the respective program modules causes the processor to execute the steps in the advertisement information processing method of the respective embodiments of the present application described in the present specification.
In one embodiment, a computer device is provided, which includes a memory and a processor, wherein the memory stores a computer program, and the processor implements the steps of the advertisement information processing method in any embodiment when executing the computer program.
In one embodiment, a computer readable storage medium is provided, on which a computer program is stored, which when executed by a processor implements the steps of the advertising information processing method of any of the embodiments.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by a computer program, which can be stored in a non-volatile computer-readable storage medium, and can include the processes of the embodiments of the methods described above when the program is executed. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
The technical features of the above embodiments can be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the above embodiments are not described, but should be considered as the scope of the present specification as long as there is no contradiction between the combinations of the technical features.
The above-mentioned embodiments only express several embodiments of the present application, and the description thereof is more specific and detailed, but not construed as limiting the scope of the present application. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the concept of the present application, which falls within the scope of protection of the present application. Therefore, the protection scope of the present patent shall be subject to the appended claims.

Claims (15)

1. An advertisement information processing method, characterized in that the method comprises:
sending an advertisement playing request to an advertisement server; the advertisement playing request is used for indicating the advertisement server to acquire the information of the advertisement to be played and generating a link address according to the information of the advertisement; the information of the advertisement comprises a landing page address of the advertisement;
receiving the advertisement material and the link address fed back by the advertisement server in response to the advertisement playing request;
displaying the advertisement material;
generating a graphic code for acquiring the information of the advertisement according to the link address;
and displaying the graphic code.
2. The method of claim 1, further comprising:
acquiring a video playing request;
responding to the video playing request, sending an advertisement playing request to an advertisement server, and sending a video playing request to a video server;
receiving a main video fed back by the video server in response to the video playing request;
the presenting the advertising material includes: playing the advertisement material in a video playing window;
and after the advertisement material is played, the main video is played in the video playing window.
3. The method of claim 2, wherein said presenting the graphical code comprises: and when the main video is played, displaying the graphic code in a set area of a video playing window.
4. The method of claim 1, wherein there are a plurality of advertisements, and wherein generating a graphic code for acquiring information of the advertisement according to the link address comprises:
generating a plurality of graphic codes for respectively acquiring the information of each advertisement according to the link address of each advertisement;
the displaying the graphic code comprises: and displaying the graphic codes corresponding to the advertisement materials according to the display sequence of the advertisement materials.
5. An advertisement information processing method, characterized in that the method comprises:
receiving an advertisement access request sent by a scanning terminal through scanning a graphic code displayed by an advertisement terminal; the advertisement access request comprises a link address corresponding to the graphic code; the link address is generated by the advertisement server according to the information of the advertisement;
acquiring advertisement information from the advertisement server through the link address; the information of the advertisement comprises a landing page address of the advertisement;
generating an advertisement display page comprising a link identifier corresponding to the landing page address based on the information of the advertisement; when the link identifier is triggered, the scanning terminal is instructed to jump to a corresponding landing page, and click behavior data are reported to the advertisement server;
and responding to the advertisement access request, and feeding back the advertisement display page to the scanning terminal.
6. The method of claim 5, wherein the information for the advertisement further comprises advertisement material;
the generating of the advertisement display page including the link identifier corresponding to the landing page address based on the information of the advertisement includes:
and generating an advertisement display page comprising the advertisement material and a link identifier corresponding to the landing page address based on the information of the advertisement.
7. The method of claim 5, further comprising:
receiving a landing page access request triggered based on the link identifier;
acquiring page information of the landing page according to the landing page address corresponding to the link identifier;
and sending the page information to a scanning terminal for displaying.
8. The method of claim 6, further comprising:
acquiring user operation behavior data of the advertisement display page and/or the landing page;
and reporting the user operation behavior data to the advertisement server.
9. An advertisement information processing method, characterized in that the method comprises:
scanning a graphic code displayed by an advertisement terminal to obtain a link address, wherein the link address is generated according to advertisement information, and the advertisement information comprises a landing page address of the advertisement;
generating and sending an advertisement access request comprising the link address;
receiving an advertisement display page obtained based on the feedback of the advertisement access request; the advertisement display page is generated based on the information of the advertisement and comprises a link identifier corresponding to the landing page address of the advertisement, and the link identifier is used for jumping to the corresponding landing page and reporting click behavior data when being triggered;
and displaying the advertisement display page.
10. The method of claim 9, further comprising:
acquiring a trigger signal of the link identifier;
generating a landing page access request carrying a landing page address according to the trigger signal and sending the landing page access request;
receiving page information of the landing page obtained based on the feedback of the landing page access request;
and displaying the page information of the landing page.
11. An advertisement information processing apparatus, characterized in that the apparatus comprises:
the advertisement request module is used for sending an advertisement playing request to the advertisement server; the advertisement playing request is used for indicating the advertisement server to acquire the information of the advertisement to be played and generating a link address according to the information of the advertisement; the information of the advertisement comprises a landing page address of the advertisement;
the advertisement receiving module is used for receiving the advertisement material and the link address fed back by the advertisement server in response to the advertisement playing request;
the advertisement display module is used for displaying the advertisement material;
the graphic code generating module is used for generating a graphic code for acquiring the information of the advertisement according to the link address;
and the graphic code display module is used for displaying the graphic code.
12. An advertisement information processing apparatus, characterized in that the apparatus comprises:
the advertisement request receiving module is used for receiving an advertisement access request sent by the scanning terminal through scanning a graphic code displayed by the advertisement terminal; the advertisement access request comprises a link address corresponding to the graphic code; the link address is generated by the advertisement server according to the information of the advertisement;
the advertisement information acquisition module is used for acquiring advertisement information from the advertisement server through the link address; the information of the advertisement comprises a landing page address of the advertisement;
the display page generating module is used for generating an advertisement display page comprising a link identifier corresponding to the landing page address based on the information of the advertisement; when the link identifier is triggered, the scanning terminal is instructed to jump to a corresponding landing page, and click behavior data are reported to the advertisement server;
and the feedback module is used for responding to the advertisement access request and feeding back the advertisement display page to the scanning terminal.
13. An advertisement information processing apparatus, characterized in that the apparatus comprises:
the scanning module is used for scanning a graphic code displayed by an advertisement terminal to obtain a link address, the link address is generated according to advertisement information, and the advertisement information comprises a landing page address of the advertisement;
the advertisement request generating module is used for generating and sending an advertisement access request comprising the link address;
the display page receiving module is used for receiving an advertisement display page obtained based on the feedback of the advertisement access request, and the advertisement display page is generated based on the information of the advertisement and comprises a link identifier corresponding to the landing page address of the advertisement;
and the display module is used for displaying the advertisement display page.
14. A computer device comprising a memory and a processor, the memory storing a computer program, characterized in that the processor realizes the steps of the method of any one of claims 1 to 10 when executing the computer program.
15. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the method of any one of claims 1 to 10.
CN201810865905.3A 2018-08-01 2018-08-01 Advertisement information processing method, device, computer equipment and storage medium Active CN110798711B (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201810865905.3A CN110798711B (en) 2018-08-01 2018-08-01 Advertisement information processing method, device, computer equipment and storage medium

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201810865905.3A CN110798711B (en) 2018-08-01 2018-08-01 Advertisement information processing method, device, computer equipment and storage medium

Publications (2)

Publication Number Publication Date
CN110798711A true CN110798711A (en) 2020-02-14
CN110798711B CN110798711B (en) 2022-07-08

Family

ID=69426048

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201810865905.3A Active CN110798711B (en) 2018-08-01 2018-08-01 Advertisement information processing method, device, computer equipment and storage medium

Country Status (1)

Country Link
CN (1) CN110798711B (en)

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111359220A (en) * 2020-03-04 2020-07-03 深圳市腾讯网域计算机网络有限公司 Game advertisement generation method and device and computer equipment
CN111680233A (en) * 2020-06-08 2020-09-18 北京明略昭辉科技有限公司 Method and device for generating landing page website, storage medium and electronic equipment
CN111857517A (en) * 2020-07-28 2020-10-30 腾讯科技（深圳）有限公司 Video information processing method and device, electronic equipment and storage medium
CN112396456A (en) * 2020-11-16 2021-02-23 深圳喜悦机器人有限公司 Advertisement pushing method and device, storage medium and terminal
CN112616069A (en) * 2020-12-01 2021-04-06 上海连尚网络科技有限公司 Streaming media video playing and generating method and equipment
CN113657929A (en) * 2021-08-02 2021-11-16 深圳喜悦机器人有限公司 Advertisement display method and device, storage medium and terminal equipment
CN113919889A (en) * 2021-11-15 2022-01-11 中化现代农业有限公司 Advertisement dynamic assembly and intelligent delivery decision method and system

Citations (17)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20110290871A1 (en) * 2011-08-04 2011-12-01 Best Buzz Combined proprietary and universal mobile barcode reader
CN102930460A (en) * 2012-11-01 2013-02-13 青岛海信传媒网络技术有限公司 Electronic commerce system and advertisement video play method thereof
CN103646340A (en) * 2013-12-02 2014-03-19 合一网络技术(北京)有限公司 A method for playing front-pasted advertisements in a cross-screen manner and a video system using the same
KR101436413B1 (en) * 2013-03-06 2014-09-02 조윤상 Interactive shopping and purchase system and method using smart device and storage medium recorded program
CN104199943A (en) * 2014-09-09 2014-12-10 北京国双科技有限公司 Parameter addition method and device for landing page
CN104809632A (en) * 2015-05-07 2015-07-29 北京字节跳动科技有限公司 Template-based dynamic advertisement generation method and template-based dynamic advertisement generation device
CN104918062A (en) * 2015-05-28 2015-09-16 福建新大陆通信科技股份有限公司 Method and system for improving advertisement interaction of unidirectional set-top box
CN105550196A (en) * 2015-10-28 2016-05-04 广州美渠信息科技有限公司 Interaction method and device
CN106059999A (en) * 2016-05-06 2016-10-26 腾讯科技（北京）有限公司 Media file display method and system, client and plug-in
CN106101856A (en) * 2016-06-24 2016-11-09 腾讯科技（北京）有限公司 The playing method and device of media file
CN106101795A (en) * 2016-06-27 2016-11-09 乐视控股（北京）有限公司 A kind of advertisement transfer method and device
CN106169139A (en) * 2015-05-29 2016-11-30 李庆成 Internet advertisement system and advertisement information processing method
CN106504025A (en) * 2016-10-27 2017-03-15 腾讯科技（北京）有限公司 A kind of method for processing multimedia information and device
CN106920127A (en) * 2017-02-27 2017-07-04 上海聚宝网络科技股份有限公司 It is a kind of can dynamic regulation intelligent advertisement exhibiting method
CN107656957A (en) * 2017-05-11 2018-02-02 腾讯科技（北京）有限公司 Promotional content method for pushing, device, system and storage medium
CN107767161A (en) * 2016-08-18 2018-03-06 腾讯科技（北京）有限公司 Land page processing method and landing sheet processing apparatus
CN108009836A (en) * 2016-11-01 2018-05-08 上海掌门科技有限公司 A kind of method and apparatus of advertising message loading

Patent Citations (17)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20110290871A1 (en) * 2011-08-04 2011-12-01 Best Buzz Combined proprietary and universal mobile barcode reader
CN102930460A (en) * 2012-11-01 2013-02-13 青岛海信传媒网络技术有限公司 Electronic commerce system and advertisement video play method thereof
KR101436413B1 (en) * 2013-03-06 2014-09-02 조윤상 Interactive shopping and purchase system and method using smart device and storage medium recorded program
CN103646340A (en) * 2013-12-02 2014-03-19 合一网络技术(北京)有限公司 A method for playing front-pasted advertisements in a cross-screen manner and a video system using the same
CN104199943A (en) * 2014-09-09 2014-12-10 北京国双科技有限公司 Parameter addition method and device for landing page
CN104809632A (en) * 2015-05-07 2015-07-29 北京字节跳动科技有限公司 Template-based dynamic advertisement generation method and template-based dynamic advertisement generation device
CN104918062A (en) * 2015-05-28 2015-09-16 福建新大陆通信科技股份有限公司 Method and system for improving advertisement interaction of unidirectional set-top box
CN106169139A (en) * 2015-05-29 2016-11-30 李庆成 Internet advertisement system and advertisement information processing method
CN105550196A (en) * 2015-10-28 2016-05-04 广州美渠信息科技有限公司 Interaction method and device
CN106059999A (en) * 2016-05-06 2016-10-26 腾讯科技（北京）有限公司 Media file display method and system, client and plug-in
CN106101856A (en) * 2016-06-24 2016-11-09 腾讯科技（北京）有限公司 The playing method and device of media file
CN106101795A (en) * 2016-06-27 2016-11-09 乐视控股（北京）有限公司 A kind of advertisement transfer method and device
CN107767161A (en) * 2016-08-18 2018-03-06 腾讯科技（北京）有限公司 Land page processing method and landing sheet processing apparatus
CN106504025A (en) * 2016-10-27 2017-03-15 腾讯科技（北京）有限公司 A kind of method for processing multimedia information and device
CN108009836A (en) * 2016-11-01 2018-05-08 上海掌门科技有限公司 A kind of method and apparatus of advertising message loading
CN106920127A (en) * 2017-02-27 2017-07-04 上海聚宝网络科技股份有限公司 It is a kind of can dynamic regulation intelligent advertisement exhibiting method
CN107656957A (en) * 2017-05-11 2018-02-02 腾讯科技（北京）有限公司 Promotional content method for pushing, device, system and storage medium

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
彭冬羚: "交互式网络广告的设计与应用", 《中国优秀硕士学位论文全文数据库 信息科技辑》 *

Cited By (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111359220A (en) * 2020-03-04 2020-07-03 深圳市腾讯网域计算机网络有限公司 Game advertisement generation method and device and computer equipment
CN111359220B (en) * 2020-03-04 2023-06-13 深圳市腾讯网域计算机网络有限公司 Game advertisement generation method and device and computer equipment
CN111680233A (en) * 2020-06-08 2020-09-18 北京明略昭辉科技有限公司 Method and device for generating landing page website, storage medium and electronic equipment
CN111680233B (en) * 2020-06-08 2023-08-29 北京明略昭辉科技有限公司 Method and device for generating landing page website, storage medium and electronic equipment
CN111857517A (en) * 2020-07-28 2020-10-30 腾讯科技（深圳）有限公司 Video information processing method and device, electronic equipment and storage medium
CN111857517B (en) * 2020-07-28 2022-05-17 腾讯科技（深圳）有限公司 Video information processing method and device, electronic equipment and storage medium
CN112396456A (en) * 2020-11-16 2021-02-23 深圳喜悦机器人有限公司 Advertisement pushing method and device, storage medium and terminal
CN112616069A (en) * 2020-12-01 2021-04-06 上海连尚网络科技有限公司 Streaming media video playing and generating method and equipment
CN113657929A (en) * 2021-08-02 2021-11-16 深圳喜悦机器人有限公司 Advertisement display method and device, storage medium and terminal equipment
CN113919889A (en) * 2021-11-15 2022-01-11 中化现代农业有限公司 Advertisement dynamic assembly and intelligent delivery decision method and system
CN113919889B (en) * 2021-11-15 2022-07-29 中化现代农业有限公司 Advertisement dynamic assembly and intelligent delivery decision method and system

Also Published As

Publication number Publication date
CN110798711B (en) 2022-07-08

Similar Documents

Publication Publication Date Title
CN110798711B (en) Advertisement information processing method, device, computer equipment and storage medium
US10299010B2 (en) Method of displaying advertising during a video pause
CN113923518B (en) Tracking pixels and COOKIE for television event viewing
US20130276023A1 (en) Serving Advertisements to a First Device Based on Interactions on a Second Device
CN110475140B (en) Bullet screen data processing method and device, computer readable storage medium and computer equipment
US20020122042A1 (en) System and method for tracking an object in a video and linking information thereto
CN111131901B (en) Method, apparatus, computer device and storage medium for processing long video data
CN113794894B (en) Information processing method, information processing device, electronic equipment and storage medium
JP2004177936A (en) Method, system, and server for advertisement downloading, and client terminal
CN104967908A (en) Video hot spot marking method and apparatus
EP2428039A1 (en) Content syndication in web-based media via ad tagging
CN108156209B (en) Media pushing method and system
CN107220848B (en) Advertisement display method and device
CN112948226B (en) User portrait drawing method and device
CN113781115B (en) Advertisement display method, system, equipment and storage medium
US7456902B2 (en) Method and system for identifying addressing data within a television presentation
US20190014063A1 (en) System and Methods for Dynamically Generating Animated GIF Files for Delivery Via the Network
CN114650430A (en) Business list display method and device, electronic equipment and storage medium
CN113656721A (en) Page loading method, device and system
CN110020344B (en) Webpage element labeling method and system
CN114595016B (en) Comment information display method, comment information generation method, comment information display device, comment information generation device and electronic equipment
CN110134410B (en) Personalized information association method and device for cold-start user and storage medium
CN112083852B (en) Recommendation bit layout method, device, equipment and medium for video application
KR20140078010A (en) Apparatus and Method for Measuring Advertising Effect
US20180060900A1 (en) Method and system for determining the attention of a user of at least one video advertising in a web page and for recycling the video advertising displayed to the user depending on said measurement

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
REG Reference to a national code

Ref country code: HK

Ref legal event code: DE

Ref document number: 40022448

Country of ref document: HK

SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
GR01 Patent grant
GR01 Patent grant