CN112616069A - Streaming media video playing and generating method and equipment - Google Patents

Streaming media video playing and generating method and equipment Download PDF

Info

Publication number
CN112616069A
CN112616069A CN202011384542.5A CN202011384542A CN112616069A CN 112616069 A CN112616069 A CN 112616069A CN 202011384542 A CN202011384542 A CN 202011384542A CN 112616069 A CN112616069 A CN 112616069A
Authority
CN
China
Prior art keywords
advertisement
information
playing
streaming media
video
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN202011384542.5A
Other languages
Chinese (zh)
Inventor
胡其斌
赵学礼
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shanghai Lianshang Network Technology Co Ltd
Original Assignee
Shanghai Lianshang Network Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Shanghai Lianshang Network Technology Co Ltd filed Critical Shanghai Lianshang Network Technology Co Ltd
Priority to CN202011384542.5A priority Critical patent/CN112616069A/en
Publication of CN112616069A publication Critical patent/CN112616069A/en
Pending legal-status Critical Current

Links

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/2343Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26241Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program

Abstract

The scheme can be used for editing and generating the advertising information of the streaming video by pre-generating equipment before the streaming video is coded, and writing the advertising information into the supplemental enhancement information of the streaming video in the coding process.

Description

Streaming media video playing and generating method and equipment
Technical Field
The present application relates to the field of information technologies, and in particular, to a method and an apparatus for playing and generating a streaming media video.
Background
With the development of internet technology, audience groups of various videos such as television dramas, movies, and art programs are increasing, and therefore more and more businesses tend to place advertisements in the videos. The bar advertisements embedded in the video and some scene embedded advertisements are important ways for video advertisement delivery, for example, in fig. 1, an advertisement word 100 displayed in a bar area at the lower left corner of a video playing interface is a bar advertisement inserted in a video, and in fig. 2, a brand icon 200 displayed at a preset position when the video is played to a specific scene is a scene embedded advertisement. But in the actual advertisement putting process, in order to better control the cost, the merchant may need to accurately count the traffic conversion after the advertisement putting, regardless of the charging of the putting or the analysis of the putting effect. However, the existing advertisement putting mode only can visually provide the function of advertisement promotion, but does not provide a direct traffic conversion path, and cannot realize accurate traffic conversion statistics.
Disclosure of Invention
An object of the present application is to provide a method and an apparatus for playing and generating a streaming video, so as to solve the problems that in the prior art, part of implanted advertisements in a video have no direct traffic conversion path and accurate traffic conversion statistics cannot be realized.
To achieve the above object, some embodiments of the present application provide a streaming video playing method, including:
the playing equipment decodes and obtains the supplementary enhancement information of the streaming media video and analyzes and obtains the advertisement information from the supplementary enhancement information, wherein the advertisement information comprises the start and stop time of the advertisement, the display position of the advertisement and the link address of the advertisement;
and when the streaming media video is played to the start-stop time of the advertisement, the playing equipment displays a jump link pointing to the advertisement link address at the advertisement display position of a playing interface.
Further, the playing device decodes and acquires the supplemental enhancement information of the streaming media video, and parses and acquires the advertisement information from the supplemental enhancement information, including:
when receiving the streaming media video, the playing device decodes the network abstraction layer data of the streaming media video to obtain the supplementary enhancement information;
and the playing equipment analyzes the self-defined information block in the supplementary enhancement information according to a preset advertisement information protocol to obtain the advertisement information.
Further, the format of the self-defined information block conforms to the advertisement information protocol and at least comprises the total length of the advertisement information and the advertisement information;
the playing device analyzes and obtains the advertisement information from the custom information block in the supplementary enhancement information according to a preset advertisement information protocol, and the method comprises the following steps:
the playing device acquires the total length of the advertisement information from the supplementary enhancement information according to a preset advertisement information protocol;
and the playing equipment reads a custom information block from the supplementary enhancement information according to the total length of the advertisement information, and analyzes the custom information block to obtain the advertisement information.
Further, when the streaming media video is played to the advertisement starting and ending time, the playing device displays a jump link pointing to the advertisement link address at the advertisement display position of the playing interface, including:
the playing equipment detects the playing time of the currently played streaming media video, if the playing time is in the advertisement starting and stopping time, a guide image is displayed at the advertisement display position of a playing interface, and a jump link pointing to the advertisement link address is created for the guide image.
Further, the advertisement information further includes a guide type;
the method includes the following steps that the playing equipment detects the playing time of a currently played streaming media video, if the playing time is in the advertisement starting and stopping time, a guide image is displayed at the advertisement display position of a playing interface, and a jump link pointing to an advertisement link address is established for the guide image, and the method includes the following steps:
the playing equipment detects the playing time of the currently played streaming media video, and if the playing time is in the advertisement starting and stopping time, a guide image is determined according to the corresponding guide type;
the playing device displays a guide image at an advertisement display position of a playing interface and creates a jump link pointing to the advertisement link address for the guide image.
Further, the method further comprises:
and when detecting that the user triggers the operation of the jump link, the playing equipment opens a page corresponding to the advertisement link address.
Based on another aspect of the present application, there is also provided a streaming video generating method, including:
the method comprises the steps that a generating device obtains advertising information of a streaming media video, wherein the advertising information comprises advertising start-stop time, advertising display positions and advertising link addresses;
and the generating equipment writes the advertisement information into the supplemental enhancement information of the streaming media video in the encoding process, so that the playing equipment decodes to obtain the supplemental enhancement information of the streaming media video, analyzes the supplemental enhancement information to obtain the advertisement information, and displays a jump link pointing to the advertisement link address at the advertisement display position of a playing interface when the streaming media video is played to the advertisement starting and ending time.
Further, the generating device writes the advertisement information into the supplemental enhancement information of the streaming video during the encoding process, including:
in the encoding process, the generating device encapsulates the advertisement information into a self-defined information block according to a preset advertisement information protocol, and adds supplementary enhancement information in the network abstraction layer data of the streaming media video;
and the generating equipment writes the self-defined information block into the supplementary enhancement information.
Further, the format of the custom information block conforms to the advertisement information protocol, and at least includes the total length of the advertisement information and the advertisement information, so that the playing device obtains the total length of the advertisement information from the supplemental enhancement information according to a preset advertisement information protocol, reads the custom information block from the supplemental enhancement information according to the total length of the advertisement information, and obtains the advertisement information from the custom information block through analysis.
Furthermore, a computing device is provided in an embodiment of the present application, and the device includes a memory for storing computer program instructions and a processor for executing the computer program instructions, wherein the computer program instructions, when executed by the processor, trigger the device to execute the streaming video playing method or the streaming video generating method.
The embodiment of the application also provides a computer readable medium, on which computer program instructions are stored, and the computer readable instructions can be executed by a processor to implement the streaming media video playing method or the streaming media video generating method.
Compared with the prior art, in a streaming media video playing scheme provided by some embodiments of the present application, a playing device may obtain supplemental enhancement information of a streaming media video, and analyze the supplemental enhancement information to obtain advertisement information, because the advertisement information includes an advertisement start-stop time, an advertisement display position, and an advertisement link address, the playing device may display a jump link pointing to the advertisement link address at the advertisement display position of a playing interface when the streaming media video is played to the advertisement start-stop time, so that a user only needs to trigger a jump link corresponding to a certain advertisement in a video by clicking or the like, that is, direct traffic conversion may be implemented, and accurate traffic conversion statistics may be implemented by monitoring a process of the jump.
In addition, some embodiments of the present application further provide a streaming video generation scheme, in which before the streaming video is encoded, a pre-generation device edits advertisement information for generating the streaming video, and writes the advertisement information into supplemental enhancement information of the streaming video during the encoding process, and since the advertisement information includes advertisement start-stop time, advertisement display position, and advertisement link address, the playing device may parse the supplemental enhancement information to obtain the advertisement information during the decoding playing process, and display a jump link pointing to the advertisement link address at a corresponding time and position, so as to provide for a user to click and trigger, thereby implementing direct traffic conversion, and may implement accurate traffic conversion statistics by monitoring the jump process.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 is a schematic diagram illustrating a bar advertisement displayed in a video display interface;
FIG. 2 is a schematic view of a scene with an advertisement embedded therein displayed in a video playing interface;
fig. 3 is a processing flow chart of a streaming media video playing method according to an embodiment of the present application;
FIG. 4 is a schematic diagram of a process of parsing and obtaining advertisement information in an embodiment of the present application;
FIG. 5 is a diagram illustrating a playback interface according to an embodiment of the present application;
FIG. 6 is a schematic diagram of another playback interface in an embodiment of the present application;
fig. 7 is a processing flow chart of a streaming video generation method according to an embodiment of the present application;
fig. 8 is an interaction flowchart when a scheme provided by an application embodiment is adopted to implement distribution and on-demand playing of a streaming media video;
the same or similar reference numbers in the drawings identify the same or similar elements.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
In a typical configuration of the present application, the terminal, the devices serving the network each include one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, which include both non-transitory and non-transitory, removable and non-removable media, may implement the information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Disks (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device.
Fig. 3 shows a processing flow of a streaming media video playing method provided in an embodiment of the present application, where the method can be implemented on a playing device side, and at least includes the following processing steps:
step S301, the playing device decodes and obtains the supplementary enhancement information of the streaming media video, and analyzes and obtains the advertisement information from the supplementary enhancement information, wherein the advertisement information comprises the advertisement starting and ending time, the advertisement display position and the advertisement link address.
The playing device may be an interactive device and a data processing device, where the interactive device is used to display a playing interface of a video to a user and acquire information input to the device by the user, and the processing device is used to process the acquired related data and control the device to execute corresponding processing. For example, the specific implementation of the playing device may include, but is not limited to, various user terminals such as a computer, a mobile phone, a tablet computer, and a smart wearable device.
In the process of playing the streaming video, the playing device may receive data about the streaming video from the streaming server in the form of a data stream, decode the data in real time to obtain video content that can be played, and then play the video content to a user in a playing interface, thereby implementing online viewing of the video. For example, after the user opens the video playing application using the playing device, the video to be watched may be requested to be played in the video playing application, and the playing device may request to acquire the streaming media video requested by the user from the streaming media server according to the requesting operation of the user.
In a codec standard (e.g., h.264) commonly used for streaming Video, Video related data can be divided into two layers, i.e., Video Coding Layer (VCL) data and Network Abstraction Layer (NAL) data, where the Video Coding Layer data is used to represent the content of valid Video data, and the Network Abstraction Layer data is used to format the Video Coding Layer data and provide header information, so as to ensure that the data is suitable for transmission on various channels and storage media.
Supplemental Enhancement Information (SEI) may be added to the video coding layer data to transfer some additional Information, such as encoder parameters, video copyright Information, camera parameters, and the like. In the scheme of the embodiment of the application, advertisement information such as the start-stop time of the advertisement, the advertisement display position and the advertisement link address is written into the supplemental enhancement information in a self-defined protocol format, so that the playing device can analyze the supplemental enhancement information in the decoding playing process to obtain the advertisement information, and display a jump link pointing to the advertisement link address at the corresponding time and position for the user to click and trigger, thereby realizing direct traffic conversion, and realizing accurate traffic conversion statistics by monitoring the jump process.
Therefore, in the embodiment, the needed advertisement can be obtained by parsing in the following way: firstly, when receiving a streaming media video, a playing device decodes the network abstraction layer data of the streaming media video to obtain the supplementary enhancement information, and then analyzes the self-defined information block in the supplementary enhancement information according to a preset advertisement information protocol to obtain the advertisement information.
The format of the self-defined information block conforms to the self-defined advertisement information protocol in the scheme of the embodiment of the application, and the self-defined information block at least comprises the total length of the advertisement information and the advertisement information. Taking a network abstraction layer unit (NAL unit) in the h.264 video coding standard as an example, the following contents can be included: 000000010605 FF xx xx xx xx xx … …, where the NAL unit is network abstraction layer data of the streaming media video that can be acquired by the playback device. Wherein, "00000001" is a NAL unit delimiter in h.264, "06" is used to indicate that the type of the NAL unit is an SEI type, "05" is used to indicate that the content in the SEI is custom data, that is, a custom information block conforming to a custom protocol format in the embodiment of the present application, "FF" indicates that the length of the custom information block is 255 bytes, and the maximum value is 255, and the custom information block can be filled according to the actual length, and "xx xx xx xx xx xx xx … …" is the specific content of the advertisement information encapsulated by the advertisement information according to the format of the custom advertisement information protocol.
Therefore, when the playing device obtains the advertisement information from the custom information block in the supplemental enhancement information by parsing according to the preset advertisement information protocol, the playing device may first obtain the total length of the advertisement information from the supplemental enhancement information according to the preset advertisement information protocol, then read the custom information block from the supplemental enhancement information according to the total length of the advertisement information, and obtain the advertisement information from the custom information block by parsing.
For the streaming video containing the network abstraction layer data, as an example, the process of parsing and obtaining the advertisement information may include the steps shown in fig. 4:
in step S401, the decoder starts decoding.
Step S402, reading the type of the network abstraction layer unit;
step S403, judging whether the identifier of the type is equal to 06, if so, indicating that the content in the network abstraction layer unit is the supplementary enhancement information, and continuing to execute the next step;
step S404, reading the content of the next byte;
step S405, judging whether the content of the next byte is equal to 05, if so, representing the self-defined information block of the subsequent content.
Step S406, continuously reading the content of the next byte, and obtaining the total length of the advertisement information according to the value of the byte;
step S407, reading the corresponding amount of data according to the total length of the advertisement information, and resolving the advertisement information from the read data according to the agreed advertisement information protocol. For example, if the content read in step S406 is "FA", it indicates that the total length of the advertisement information is 250 bytes, and at this time, 250 bytes of data are continuously read backward, and the advertisement information can be obtained by parsing the data.
Step S302, when the streaming media video is played to the start and stop time of the advertisement, the playing device displays a jump link pointing to the advertisement link address at the advertisement display position of the playing interface.
Because the advertisement information at least comprises the advertisement starting and ending time, the advertisement display position and the advertisement link address, after the advertisement information is obtained through analysis, the playing equipment judges whether the currently played streaming media video is played to the advertisement starting and ending time corresponding to each advertisement. And if the playing time is in the advertisement starting and ending time, displaying a guide image at the advertisement display position of the playing interface, and creating a jump link pointing to the advertisement link address for the guide image.
For example, the format of an advertisement information protocol in some embodiments of the present application may be defined as follows: 4bit +4bit +4bit +4bit +1Byte + nBytes + … … (upper left x-axis coordinate + upper left y-axis coordinate + lower right x-axis coordinate + lower right y-axis coordinate + start timestamp + duration + url of advertisement). In the self-defined information block, there may be multiple groups of the content of 4bit +4bit +4bit +4bit +1Byte + nBytes, each group representing specific information of an advertisement, wherein the first 2 bytes (i.e. 16bit, 4bit +4bit +4bit +4bit) are advertisement display positions of the advertisement, and the front and rear 1Byte are respectively used for determining positions of two vertexes of the upper left corner and the lower right corner, so that a rectangular display area can be determined as the advertisement display position. The next 2 bytes (1Byte +1Byte) are the start timestamp and duration of the ad, from which the ad start-stop time can be determined. The next n bytes (nBytes) are url (uniform resource locator) of the advertisement, which represents the advertisement jump address.
For the advertisement information adopting the advertisement information protocol, the playing equipment detects the playing time of the currently played streaming media video, if the playing time is in the advertisement starting and stopping time, a guide image is displayed at the advertisement display position of a playing interface, and a jump link pointing to the advertisement link address is created for the guide image. For example, the relevant information of one advertisement obtained by parsing is as follows: the x-axis coordinate of the upper left corner is 200, the y-axis coordinate of the upper left corner is 360, the x-axis coordinate of the lower right corner is 450, the y-axis coordinate of the lower right corner is 180, the starting timestamp is 00:01:00, the duration is 10s, and the url of the advertisement is https:// aaa. Therefore, the starting and ending time of the advertisement is determined to be 00:01:00-00:01:10, the advertisement display position is a rectangular area with diagonal vertexes A (200, 360) and B (450, 180), and the advertisement jump address is the corresponding url. When the playing time is from 00:01:00 to 00:01:10, the playing device may display a brand icon as a guide image in a rectangular area M of the playing interface, as shown in fig. 5. The brand icon creates a hyperlink to the url address as an advertising link that triggers a jump.
In an actual scene, the trigger mode of the advertisement link may be set according to the requirements of the scene, for example, a click trigger mode may be adopted for facilitating user operation, and taking the play interface shown in fig. 5 as an example, a user may trigger the advertisement link by clicking a brand icon in the interface. At this time, when detecting that the user triggers the operation of the jump link, the playing device may open a page corresponding to the address of the advertisement link, for example, a page corresponding to the address of "https:// aaa.bbb.com/cn/aIQobChMIwv38nsKI7 QIVX" is opened in a video playing application or other browser applications. Therefore, the playing scheme provided by the embodiment of the application can guide the user to visit the advertisement page instead of only visually providing advertisement promotion, and accurate traffic conversion statistics can be realized by combining statistical modes such as embedded points and the like.
In some embodiments of the present application, the advertisement information may further include a guidance type. At this time, the format of the advertisement information protocol may be defined as follows: 4bit +4bit +4bit +4bit +1Byte + n bytes + … … (upper left x axis coordinate + upper left y axis coordinate + lower right x axis coordinate + lower right y axis coordinate + start timestamp + duration + lead type + url of ad). For each advertisement, 1byte of content is added as a type of lead.
In the solution of this embodiment, the guidance type is used to determine a guidance image corresponding to the advertisement, for example, the guidance image may directly display a brand icon, may display an advertisement word and a brand name of a commodity, and may also be a dynamic image including various animation effects. Therefore, if the advertisement information further includes a guidance type, when the playing device plays the video, the playing device may first detect the playing time of the currently played streaming media video, and if the playing time is in the advertisement starting and ending time, determine a guidance image according to the corresponding guidance type, then display the guidance image at the advertisement display position of the playing interface, and create a jump link pointing to the advertisement link address for the guidance image. For example, if the guidance image determined according to the guidance type in this embodiment is a dynamic image of a brand icon combined with a finger click animation, the display content in the playback interface may be, as shown in fig. 6, during the advertisement start-stop time, such that a hand image 610 of the clicked brand icon appears repeatedly in the rectangular area N.
In order to obtain a streaming video for implementing the foregoing playing method, in other embodiments of the present application, a method for generating a streaming video containing advertisement information is further provided, where the method at least includes the processing steps shown in fig. 7:
step S701, generating equipment acquires advertisement information of a streaming media video, wherein the advertisement information comprises advertisement starting and ending time, an advertisement display position and an advertisement link address;
step S702, writing the advertisement information into the supplemental enhancement information of the streaming media video by the generating device in the encoding process, so that the playing device decodes to obtain the supplemental enhancement information of the streaming media video, analyzes the supplemental enhancement information to obtain the advertisement information, and displays a jump link pointing to the advertisement link address at the advertisement display position of the playing interface when the streaming media video is played to the advertisement starting and ending time.
In the encoding process, the generating device may package the advertisement information into a custom information block according to a preset advertisement information protocol, add supplemental enhancement information to the network abstraction layer data of the streaming video, and then write the custom information block into the supplemental enhancement information.
The format of the custom information block conforms to the advertisement information protocol and at least comprises the total length of the advertisement information and the advertisement information, so that the playing device obtains the total length of the advertisement information from the supplementary enhancement information according to a preset advertisement information protocol, reads the custom information block from the supplementary enhancement information according to the total length of the advertisement information, and obtains the advertisement information from the custom information block through analysis.
Fig. 8 shows an interaction flow when the scheme provided by the application embodiment is adopted to implement distribution and on-demand playing of a streaming video, where the generation device implements distribution of the streaming video, and the playing device implements on-demand playing of the streaming video, and the whole process includes the following steps:
step S801, shooting and recording are performed by using application programs in various devices, or editing an existing multimedia file, so as to obtain video content.
Step S802, determining the position of the advertisement in the video content as the advertisement display position, marking the time points of the start and the end of the advertisement as the start and the end time of the advertisement, and acquiring the advertisement link address for triggering the jump.
Step S803, in the process of H.264 coding the video content, the advertisement starting and ending time, the advertisement display position and the advertisement link address are packaged into a self-defined information block according to the format of the advertisement information protocol.
Step S804, add SEI in NAL unit, and write custom information block into SEI.
Step S805, after obtaining a video file containing advertisement information, issues the video file to the streaming media server, and completes the issuance of the streaming media video.
Step S806, requesting the requested streaming video from the streaming server according to the user' S request operation.
In step S807, during decoding, SEI in NAL unit is parsed.
Step S808, judging whether the SEI contains the custom information block, if the custom information block exists, executing step S809, and if the custom information block does not exist, indicating that the video is a common video and normally playing the video by adopting a traditional mode.
And step S809, resolving the advertisement information from the custom information block according to the advertisement information protocol solution.
Step S810, in the playing process, if the playing time reaches the advertisement starting and ending time of any advertisement, displaying a guide image at the corresponding advertisement display position, and guiding the user to click and jump to the page corresponding to the advertisement link address.
In step S811, it is determined whether an operation of clicking the guide image by the user is detected.
In step S812, if the operation of clicking the guide image by the user is detected, the page corresponding to the advertisement link address is skipped.
In addition, the embodiment of the present application further provides a computing device, which includes a memory for storing computer program instructions and a processor for executing the computer program instructions, wherein when the computer program instructions are executed by the processor, the device is triggered to execute the streaming media video playing method or the streaming media video generating method.
In particular, the methods and/or embodiments in the embodiments of the present application may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. The computer program, when executed by a processing unit, performs the above-described functions defined in the method of the present application.
It should be noted that the computer readable medium described herein can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present application may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart or block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of apparatus, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems that perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
As another aspect, the present application also provides a computer-readable medium, which may be contained in the apparatus described in the above embodiments; or may be separate and not incorporated into the device. The computer-readable medium carries one or more computer program instructions that are executable by a processor to implement the methods and/or aspects of the embodiments of the present application as described above.
It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In some embodiments, the software programs of the present application may be executed by a processor to implement the above steps or functions. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.
It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.

Claims (11)

1. A streaming media video playing method comprises the following steps:
the playing equipment decodes and obtains the supplementary enhancement information of the streaming media video and analyzes and obtains the advertisement information from the supplementary enhancement information, wherein the advertisement information comprises the start and stop time of the advertisement, the display position of the advertisement and the link address of the advertisement;
and when the streaming media video is played to the start-stop time of the advertisement, the playing equipment displays a jump link pointing to the advertisement link address at the advertisement display position of a playing interface.
2. The method of claim 1, wherein the playing device decodes the supplemental enhancement information for obtaining the streaming video and parses the advertisement information from the supplemental enhancement information, comprising:
when receiving the streaming media video, the playing device decodes the network abstraction layer data of the streaming media video to obtain the supplementary enhancement information;
and the playing equipment analyzes the self-defined information block in the supplementary enhancement information according to a preset advertisement information protocol to obtain the advertisement information.
3. The method of claim 2, wherein the format of the custom information block conforms to the advertisement information protocol, including at least an advertisement information total length and advertisement information;
the playing device analyzes and obtains the advertisement information from the custom information block in the supplementary enhancement information according to a preset advertisement information protocol, and the method comprises the following steps:
the playing device acquires the total length of the advertisement information from the supplementary enhancement information according to a preset advertisement information protocol;
and the playing equipment reads a custom information block from the supplementary enhancement information according to the total length of the advertisement information, and analyzes the custom information block to obtain the advertisement information.
4. The method of claim 1, wherein the playing device displays a jump link pointing to the advertisement link address at an advertisement display position of a playing interface when the streaming video is played to an advertisement start-stop time, comprising:
the playing equipment detects the playing time of the currently played streaming media video, if the playing time is in the advertisement starting and stopping time, a guide image is displayed at the advertisement display position of a playing interface, and a jump link pointing to the advertisement link address is created for the guide image.
5. The method of claim 4, wherein the advertising information further includes a type of lead;
the method includes the following steps that the playing equipment detects the playing time of a currently played streaming media video, if the playing time is in the advertisement starting and stopping time, a guide image is displayed at the advertisement display position of a playing interface, and a jump link pointing to an advertisement link address is established for the guide image, and the method includes the following steps:
the playing equipment detects the playing time of the currently played streaming media video, and if the playing time is in the advertisement starting and stopping time, a guide image is determined according to the corresponding guide type;
the playing device displays a guide image at an advertisement display position of a playing interface and creates a jump link pointing to the advertisement link address for the guide image.
6. The method of claim 1, wherein the method further comprises:
and when detecting that the user triggers the operation of the jump link, the playing equipment opens a page corresponding to the advertisement link address.
7. A streaming video generation method, wherein the method comprises:
the method comprises the steps that a generating device obtains advertising information of a streaming media video, wherein the advertising information comprises advertising start-stop time, advertising display positions and advertising link addresses;
and the generating equipment writes the advertisement information into the supplemental enhancement information of the streaming media video in the encoding process, so that the playing equipment decodes to obtain the supplemental enhancement information of the streaming media video, analyzes the supplemental enhancement information to obtain the advertisement information, and displays a jump link pointing to the advertisement link address at the advertisement display position of a playing interface when the streaming media video is played to the advertisement starting and ending time.
8. The method of claim 7, wherein the generating device writes the advertisement information to supplemental enhancement information of the streaming video during the encoding process, comprising:
in the encoding process, the generating device encapsulates the advertisement information into a self-defined information block according to a preset advertisement information protocol, and adds supplementary enhancement information in the network abstraction layer data of the streaming media video;
and the generating equipment writes the self-defined information block into the supplementary enhancement information.
9. The method according to claim 8, wherein the format of the custom information block conforms to the advertisement information protocol, and at least includes an advertisement information total length and advertisement information, so that the playing device obtains the advertisement information total length from the supplemental enhancement information according to a preset advertisement information protocol, reads the custom information block from the supplemental enhancement information according to the advertisement information total length, and obtains the advertisement information from the custom information block by parsing.
10. A computing device comprising a memory for storing computer program instructions and a processor for executing the computer program instructions, wherein the computer program instructions, when executed by the processor, trigger the device to perform the method of any of claims 1 to 9.
11. A computer readable medium having stored thereon computer program instructions executable by a processor to implement the method of any one of claims 1 to 9.
CN202011384542.5A 2020-12-01 2020-12-01 Streaming media video playing and generating method and equipment Pending CN112616069A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202011384542.5A CN112616069A (en) 2020-12-01 2020-12-01 Streaming media video playing and generating method and equipment

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN202011384542.5A CN112616069A (en) 2020-12-01 2020-12-01 Streaming media video playing and generating method and equipment
PCT/CN2021/128607 WO2022116770A1 (en) 2020-12-01 2021-11-04 Streaming media video playback and generation methods, and device

Publications (1)

Publication Number Publication Date
CN112616069A true CN112616069A (en) 2021-04-06

Family

ID=75228378

Family Applications (1)

Application Number Title Priority Date Filing Date
CN202011384542.5A Pending CN112616069A (en) 2020-12-01 2020-12-01 Streaming media video playing and generating method and equipment

Country Status (2)

Country Link
CN (1) CN112616069A (en)
WO (1) WO2022116770A1 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2022116770A1 (en) * 2020-12-01 2022-06-09 上海连尚网络科技有限公司 Streaming media video playback and generation methods, and device

Citations (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080192646A1 (en) * 2005-10-17 2008-08-14 Huawei Technologies Co., Ltd. Method for Monitoring Quality of Service in Multimedia Communications
CN102111413A (en) * 2011-02-18 2011-06-29 武汉宽信科技有限公司 Media data stream link advertisement notification method
CN102843583A (en) * 2012-08-10 2012-12-26 Tcl集团股份有限公司 Display method, media play system and media play terminal of advertisements
CN104639958A (en) * 2015-02-06 2015-05-20 百度在线网络技术(北京)有限公司 Advertisement delivery method and system
CN104754412A (en) * 2015-03-04 2015-07-01 深圳市亮新光电显示技术有限公司 Interactive type advertising method and interactive type advertising system
CN105049896A (en) * 2015-07-23 2015-11-11 Tcl集团股份有限公司 HLS protocol-based streaming media advertisement inserting method and system
CN107025563A (en) * 2016-01-29 2017-08-08 福建天晴数码有限公司 Follow the trail of the method and system for delivering advertisement
CN109872189A (en) * 2019-01-28 2019-06-11 优估(上海)信息科技有限公司 A kind of configuration method and device of advertisement landing page
CN110708597A (en) * 2019-10-12 2020-01-17 腾讯科技(深圳)有限公司 Live broadcast delay monitoring method and device, electronic equipment and readable storage medium
CN110798711A (en) * 2018-08-01 2020-02-14 腾讯科技(深圳)有限公司 Advertisement information processing method and device and computer equipment
KR102084010B1 (en) * 2018-11-12 2020-03-04 에스케이플래닛 주식회사 Apparatus for providing advertisement timetable and method using the same
CN111861561A (en) * 2020-07-20 2020-10-30 广州华多网络科技有限公司 Advertisement information positioning and displaying method and corresponding device, equipment and medium

Family Cites Families (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080101456A1 (en) * 2006-01-11 2008-05-01 Nokia Corporation Method for insertion and overlay of media content upon an underlying visual media
JP2009146235A (en) * 2007-12-16 2009-07-02 Softbank Corp Advertisement system and advertisement method
CN101577871A (en) * 2009-01-22 2009-11-11 腾讯科技(深圳)有限公司 Precise statistical method for advertisements put in movable terminal software
AU2009201346A1 (en) * 2009-04-07 2010-10-21 Vogel, Peter Click-through television advertising
CN102737684A (en) * 2011-04-08 2012-10-17 腾讯科技(深圳)有限公司 Editing method and device and playing method and device of video advertisement
CN112616069A (en) * 2020-12-01 2021-04-06 上海连尚网络科技有限公司 Streaming media video playing and generating method and equipment

Patent Citations (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080192646A1 (en) * 2005-10-17 2008-08-14 Huawei Technologies Co., Ltd. Method for Monitoring Quality of Service in Multimedia Communications
CN102111413A (en) * 2011-02-18 2011-06-29 武汉宽信科技有限公司 Media data stream link advertisement notification method
CN102843583A (en) * 2012-08-10 2012-12-26 Tcl集团股份有限公司 Display method, media play system and media play terminal of advertisements
CN104639958A (en) * 2015-02-06 2015-05-20 百度在线网络技术(北京)有限公司 Advertisement delivery method and system
CN104754412A (en) * 2015-03-04 2015-07-01 深圳市亮新光电显示技术有限公司 Interactive type advertising method and interactive type advertising system
CN105049896A (en) * 2015-07-23 2015-11-11 Tcl集团股份有限公司 HLS protocol-based streaming media advertisement inserting method and system
CN107025563A (en) * 2016-01-29 2017-08-08 福建天晴数码有限公司 Follow the trail of the method and system for delivering advertisement
CN110798711A (en) * 2018-08-01 2020-02-14 腾讯科技(深圳)有限公司 Advertisement information processing method and device and computer equipment
KR102084010B1 (en) * 2018-11-12 2020-03-04 에스케이플래닛 주식회사 Apparatus for providing advertisement timetable and method using the same
CN109872189A (en) * 2019-01-28 2019-06-11 优估(上海)信息科技有限公司 A kind of configuration method and device of advertisement landing page
CN110708597A (en) * 2019-10-12 2020-01-17 腾讯科技(深圳)有限公司 Live broadcast delay monitoring method and device, electronic equipment and readable storage medium
CN111861561A (en) * 2020-07-20 2020-10-30 广州华多网络科技有限公司 Advertisement information positioning and displaying method and corresponding device, equipment and medium

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2022116770A1 (en) * 2020-12-01 2022-06-09 上海连尚网络科技有限公司 Streaming media video playback and generation methods, and device

Also Published As

Publication number Publication date
WO2022116770A1 (en) 2022-06-09

Similar Documents

Publication Publication Date Title
US9992537B2 (en) Real-time tracking collection for video experiences
US8799757B2 (en) Synchronization aspects of interactive multimedia presentation management
TWI403970B (en) Bookmarking in videos
US10529383B2 (en) Methods and systems for processing synchronous data tracks in a media editing system
US20080294694A1 (en) Method, apparatus, system, medium, and signals for producing interactive video content
WO2022116770A1 (en) Streaming media video playback and generation methods, and device
US20070006061A1 (en) Synchronization aspects of interactive multimedia presentation management
US9824722B2 (en) Method to mark and exploit at least one sequence record of a video presentation
US20200396504A1 (en) Method and Device for Playing Media File While Switching Resolution in Webpage and Storage Medium
US10978109B2 (en) Synchronously playing method and device of media file, and storage medium
CN111602406A (en) Dynamic web content for handling international organization for standardization base media file format web resource tracking
CN110545491B (en) Network playing method, device and storage medium of media file
CN110545479A (en) Loading control method and device for media playing and storage medium
CN112312219A (en) Streaming media video playing and generating method and equipment
CN110545471B (en) Playing control method and device based on offline conversion and storage medium
CN110545463B (en) Play control method and device based on media file conversion and storage medium
CN110545468B (en) Media file playing method and device based on parameter encapsulation and storage medium
CN110545460A (en) Media file preloading method and device and storage medium
CN110545461A (en) Resolution switching method and device of media file and storage medium
US11025991B2 (en) Webpage playing method and device and storage medium for non-streaming media file
CN113573100A (en) Advertisement display method, equipment and system
US10008241B2 (en) Method to mark and exploit at least one sequence record of a video presentation
CN110545464A (en) Media file resolution switching method and device and storage medium
US20100332673A1 (en) Method and apparatus of referring to stream included in other saf session for laser service and apparatus for providing laser service
CN110545480A (en) Preloading control method and device of media file and storage medium

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination