CN106920127A - It is a kind of can dynamic regulation intelligent advertisement exhibiting method - Google Patents
It is a kind of can dynamic regulation intelligent advertisement exhibiting method Download PDFInfo
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- CN106920127A CN106920127A CN201710106755.3A CN201710106755A CN106920127A CN 106920127 A CN106920127 A CN 106920127A CN 201710106755 A CN201710106755 A CN 201710106755A CN 106920127 A CN106920127 A CN 106920127A
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- advertisement
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- response code
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention provides it is a kind of can dynamic regulation intelligent advertisement exhibiting method, step includes：Advertising management backstage is set up, advertising pictures is uploaded, is configured advertisement parameters, issues advertising pictures and parameter, the generation of intelligent terminal dynamic and display advertisement.Quick Response Code size, content and position that the advertisement implementation method can be configured in dynamic regulation advertisement, dynamic adjust the broadcast strategy of multigroup advertisement, while also dynamic is according to being configured to respond to redirecting after user's click advertisement.
Description
Technical field
The present invention relates to a kind of showing advertisement method, especially it is a kind of can the intelligent advertisement of dynamic regulation advertising results represent
Method.
Background technology
Now, the displaying of advertising pictures, the scene used on intelligent terminal is more and more, many times in order to promote product
Product and service, businessman may require that advertisement media terminal shows one or multiple advertisement figures in certain scene or particular moment,
And in order to adapt to trend, often businessman can be when figure be prepared advertising by Quick Response Code addition figure, for user's barcode scanning.For
On the intelligent terminal that can be interacted during display advertisement figure, it is also possible to it is required that user can jump to specified page after clicking on picture.
When realizing above-mentioned requirements on intelligent terminal at present, general way is directly done Quick Response Code extremely to advertisement figure
In, redirecting after then clicking on is also to fix dead.Although this way can reach requirement at that time, once work as demand
It is difficult to make again during change change.So, two-dimentional digital content, size and location in broadcast strategy dynamic control, the advertisement of advertisement
Dynamic control, and click on advertisement after dynamic redirect the problem to be solved when becoming advertising display.
Due to current terminal push technology comparative maturity, and the performance and Showing Effectiveness On Screen of intelligent terminal are more next
Better, these have all established certain basis for we solve the above problems.
The content of the invention
The technical problem to be solved in the present invention be advertisement broadcast strategy dynamic control, advertisement in two-dimentional digital content, size
Redirected with the dynamic control of position, and the dynamic clicked on after advertisement.
In order to solve the above-mentioned technical problem, the invention provides it is a kind of can dynamic regulation intelligent advertisement exhibiting method, institute
The dynamic combined of showing advertisement representing comprising Quick Response Code and advertisement figure and Quick Response Code is stated, methods described comprises the following steps：
Step 1, sets up advertising management backstage, and the advertising management backstage is used for as each intelligent terminal upload advertising resource, matches somebody with somebody
Put two-dimentional code position and size and lower sending advertisement in advertisement carousel strategy, configuration advertisement；
Step 2, uploads to advertisement figure background server wait and issues；
The strategy of step 3, configuration advertisement parameters, including advertisement carousel, the strategy includes the carousel number of times of advertisement, once plays
The URL redirected after time and click advertisement；
Step 4, Quick Response Code display parameters in configuration advertisement, the parameter includes content, the size and location of Quick Response Code；
Step 5, corresponding intelligent terminal is issued to by push channel by advertisement；
Step 6, corresponding intelligent terminal parses the advertisement parameters that server is issued, and is converted into the characteristics of by terminal platform
Suitable form；
Step 7, intelligent terminal by advertising display to user, the parameter parsed according to step 6 come by advertising display out, by matching somebody with somebody
Generation Quick Response Code is put, and Quick Response Code is recombined into advertising pictures according to the position and size of configuration, and be its registration point
Hit action listener；
Step 8, after user clicks on, intelligent terminal determines that user redirects after clicking on according to the good click URL of configured in advance come dynamic
The page.
By push channel come lower sending advertisement, change can be come into force in terminal in time, by this information of Internet era
Promptness, perform to ultimate attainment.Advertisement parameters are reconfigured with advertisement figure during terminal display advertisement, it is possible to achieve various
Bandwagon effect, can meet most advertisement figures displaying require and dynamic adjustment requirement.Intelligent terminal and push
Server sets up the Chief Web Officer connection of stabilization, when the parameter modification demand for having advertisement, grows connection using this advertisement parameters are fast
Speed is accurately issued on designated terminal.After terminal receives the advertisement figure and advertisement parameters for issuing, these information can be automatically parsed,
And Quick Response Code is recombined into advertisement figure dynamically by the requirement in these information, the advertisement figure that terminal finally shows is
Effect after combination.Intelligent terminal dynamically with reference to the characteristics of itself platform, will match somebody with somebody in advance according to the advertisement configuration parameter for issuing
The click URL for putting, is distributed in user click event.Step 3 arrives step 8, can be to repeat at any time as needed,
It is this repeatable and ageing, it is formal because repeatable dynamic at any time could be realized exactly where the features of the present invention
The purpose of the advertising results of adjustment, it is formal because ageing height, can be only achieved the effect got instant result.
Used as further limits scheme of the invention, in step 3, the strategy also includes every advertisement figure in an advertisement
The displaying time of piece and displaying number of times.
The beneficial effects of the present invention are：（1）When there are multiple advertising pictures, advertisement carousel can be at any time dynamically adjusted
Strategy, such as reproduction time, broadcasting time；（2）Content, size and the position of Quick Response Code in advertisement figure can at any time be dynamically adjusted
Put, so as to reach the purpose of dynamic adjustment Integral advertisement bandwagon effect；（3）User can be at any time dynamically adjusted to be interacted with advertisement figure
Response effect afterwards.
Brief description of the drawings
Fig. 1 is flow chart of the method for the present invention；
Fig. 2 is system structure diagram of the invention.
Specific embodiment
Technical solution of the present invention is described in detail below in conjunction with the accompanying drawings, but protection scope of the present invention is not limited to
The embodiment.
As shown in Figure 1-2, the present invention provide it is a kind of can dynamic regulation intelligent advertisement exhibiting method, the showing advertisement
Representing comprising Quick Response Code and the dynamic combined of advertisement figure and Quick Response Code, the system that methods described is related to include advertising management
Backstage, database, push server and intelligent terminal.Advertising management backstage is operated by advertising management person, is responsible for advertising resource
The configuration and advertisement of two-dimentional code position and size are issued in upload, the configuration of advertisement carousel strategy, advertisement.Intelligent terminal is terminal
User uses, and receives the related advertisement for sending and viewing click according to their needs.
The method comprises the following steps：
Step 1, sets up advertising management backstage.
Step 2, provides advertising management person on advertising management backstage and uploads advertising pictures, configures advertisement parameters（Including wide
The strategy of carousel is accused, such as carousel once continues the URL for waiting so long, also being redirected after click advertisement more several times）Function.
Step 3, the Quick Response Code display parameters in advertising management backstage provides advertising management person configuration advertisement（It is content, big
Small and position）；
Step 4, is set up push server and intelligent terminal and push server is coupled together using connection long, so as to this method
Comprising other functions point provide push channel；
Step 5, advertising management person's various parameters as needed described in management backstage amendment step 2 and step 3, then takes
Parameter is issued to each intelligent terminal in time by push channel for business device.
The advertisement parameters that server is issued are parsed, pressed by step 6, intelligent terminal parsing advertisement parameters, intelligent terminal
The characteristics of terminal platform, is converted into suitable form；
Step 7, terminal by advertising display to user, come by advertising display out, by configuration given birth to by the parameter parsed according to step 6
Into Quick Response Code, and Quick Response Code is recombined into advertising pictures according to the position and size of configuration, and for thing is clicked in its registration
Part is monitored；
Step 8, dynamically redirects, and after user clicks on, determines that what course to follow come dynamic according to the URL for being configured in server in advance；
Although as described above, having been represented with reference to specific preferred embodiment and having described the present invention, it shall not be construed as right
The limitation of itself of the invention.Do not depart from appended claims definition the spirit and scope of the present invention under the premise of, can to its
Various changes can be made in form and in details.
Claims (2)
1. it is a kind of can dynamic regulation intelligent advertisement exhibiting method, it is characterised in that the showing advertisement comprising Quick Response Code exhibition
The dynamic combined of existing and advertisement figure and Quick Response Code, methods described comprises the following steps：
Step 1, sets up advertising management backstage, and the advertising management backstage is used for as each intelligent terminal upload advertising resource, matches somebody with somebody
Put two-dimentional code position and size and lower sending advertisement in advertisement carousel strategy, configuration advertisement；
Step 2, uploads to advertisement figure background server wait and issues；
The strategy of step 3, configuration advertisement parameters, including advertisement carousel, the strategy includes the carousel number of times of advertisement, once plays
The URL redirected after time and click advertisement；
Step 4, Quick Response Code display parameters in configuration advertisement, the parameter includes content, the size and location of Quick Response Code；
Step 5, corresponding intelligent terminal is issued to by push channel by advertisement；
Step 6, corresponding intelligent terminal parses the advertisement parameters that server is issued, and is converted into the characteristics of by terminal platform
Suitable form；
Step 7, intelligent terminal by advertising display to user, the parameter parsed according to step 6 come by advertising display out, by matching somebody with somebody
Generation Quick Response Code is put, and Quick Response Code is recombined into advertising pictures according to the position and size of configuration, and be its registration point
Hit action listener；
Step 8, after user clicks on, intelligent terminal determines that user redirects after clicking on according to the good click URL of configured in advance come dynamic
The page.
2. it is according to claim 1 can dynamic regulation intelligent advertisement exhibiting method, it is characterised in that it is described in step 3
Strategy also includes the displaying time of every advertising pictures in an advertisement and displaying number of times.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201710106755.3A CN106920127A (en) | 2017-02-27 | 2017-02-27 | It is a kind of can dynamic regulation intelligent advertisement exhibiting method |
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| CN201710106755.3A CN106920127A (en) | 2017-02-27 | 2017-02-27 | It is a kind of can dynamic regulation intelligent advertisement exhibiting method |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108921652A (en) * | 2018-06-14 | 2018-11-30 | 安徽鼎龙网络传媒有限公司 | A kind of turnaround system of micro- scene management backstage mobile phone store flowing two dimensional code |
| CN109741538A (en) * | 2019-01-31 | 2019-05-10 | 广东碧丽饮水设备有限公司 | There is the drinking equipment and its control method swiped the card with mobile phone control simultaneously |
| CN110798711A (en) * | 2018-08-01 | 2020-02-14 | 腾讯科技（深圳）有限公司 | Advertisement information processing method and device and computer equipment |
| CN110830532A (en) * | 2018-08-10 | 2020-02-21 | 江苏融成爱伊文化传播有限公司 | Advertisement platform terminal equipment management method based on long link mechanism |
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| CN109741538A (en) * | 2019-01-31 | 2019-05-10 | 广东碧丽饮水设备有限公司 | There is the drinking equipment and its control method swiped the card with mobile phone control simultaneously |
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Application publication date: 20170704 |