CN106920127A - It is a kind of can dynamic regulation intelligent advertisement exhibiting method - Google Patents

It is a kind of can dynamic regulation intelligent advertisement exhibiting method Download PDF

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Publication number
CN106920127A
CN106920127A CN201710106755.3A CN201710106755A CN106920127A CN 106920127 A CN106920127 A CN 106920127A CN 201710106755 A CN201710106755 A CN 201710106755A CN 106920127 A CN106920127 A CN 106920127A
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China
Prior art keywords
advertisement
advertising
quick response
response code
dynamic
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Pending
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CN201710106755.3A
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Chinese (zh)
Inventor
范涛
徐兴龙
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Shanghai Jubao Network Polytron Technologies Inc
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Shanghai Jubao Network Polytron Technologies Inc
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Priority to CN201710106755.3A priority Critical patent/CN106920127A/en
Publication of CN106920127A publication Critical patent/CN106920127A/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0272Period of advertisement exposure
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention provides it is a kind of can dynamic regulation intelligent advertisement exhibiting method, step includes:Advertising management backstage is set up, advertising pictures is uploaded, is configured advertisement parameters, issues advertising pictures and parameter, the generation of intelligent terminal dynamic and display advertisement.Quick Response Code size, content and position that the advertisement implementation method can be configured in dynamic regulation advertisement, dynamic adjust the broadcast strategy of multigroup advertisement, while also dynamic is according to being configured to respond to redirecting after user's click advertisement.

Description

It is a kind of can dynamic regulation intelligent advertisement exhibiting method
Technical field
The present invention relates to a kind of showing advertisement method, especially it is a kind of can the intelligent advertisement of dynamic regulation advertising results represent Method.
Background technology
Now, the displaying of advertising pictures, the scene used on intelligent terminal is more and more, many times in order to promote product Product and service, businessman may require that advertisement media terminal shows one or multiple advertisement figures in certain scene or particular moment, And in order to adapt to trend, often businessman can be when figure be prepared advertising by Quick Response Code addition figure, for user's barcode scanning.For On the intelligent terminal that can be interacted during display advertisement figure, it is also possible to it is required that user can jump to specified page after clicking on picture.
When realizing above-mentioned requirements on intelligent terminal at present, general way is directly done Quick Response Code extremely to advertisement figure In, redirecting after then clicking on is also to fix dead.Although this way can reach requirement at that time, once work as demand It is difficult to make again during change change.So, two-dimentional digital content, size and location in broadcast strategy dynamic control, the advertisement of advertisement Dynamic control, and click on advertisement after dynamic redirect the problem to be solved when becoming advertising display.
Due to current terminal push technology comparative maturity, and the performance and Showing Effectiveness On Screen of intelligent terminal are more next Better, these have all established certain basis for we solve the above problems.
The content of the invention
The technical problem to be solved in the present invention be advertisement broadcast strategy dynamic control, advertisement in two-dimentional digital content, size Redirected with the dynamic control of position, and the dynamic clicked on after advertisement.
In order to solve the above-mentioned technical problem, the invention provides it is a kind of can dynamic regulation intelligent advertisement exhibiting method, institute The dynamic combined of showing advertisement representing comprising Quick Response Code and advertisement figure and Quick Response Code is stated, methods described comprises the following steps:
Step 1, sets up advertising management backstage, and the advertising management backstage is used for as each intelligent terminal upload advertising resource, matches somebody with somebody Put two-dimentional code position and size and lower sending advertisement in advertisement carousel strategy, configuration advertisement;
Step 2, uploads to advertisement figure background server wait and issues;
The strategy of step 3, configuration advertisement parameters, including advertisement carousel, the strategy includes the carousel number of times of advertisement, once plays The URL redirected after time and click advertisement;
Step 4, Quick Response Code display parameters in configuration advertisement, the parameter includes content, the size and location of Quick Response Code;
Step 5, corresponding intelligent terminal is issued to by push channel by advertisement;
Step 6, corresponding intelligent terminal parses the advertisement parameters that server is issued, and is converted into the characteristics of by terminal platform Suitable form;
Step 7, intelligent terminal by advertising display to user, the parameter parsed according to step 6 come by advertising display out, by matching somebody with somebody Generation Quick Response Code is put, and Quick Response Code is recombined into advertising pictures according to the position and size of configuration, and be its registration point Hit action listener;
Step 8, after user clicks on, intelligent terminal determines that user redirects after clicking on according to the good click URL of configured in advance come dynamic The page.
By push channel come lower sending advertisement, change can be come into force in terminal in time, by this information of Internet era Promptness, perform to ultimate attainment.Advertisement parameters are reconfigured with advertisement figure during terminal display advertisement, it is possible to achieve various Bandwagon effect, can meet most advertisement figures displaying require and dynamic adjustment requirement.Intelligent terminal and push Server sets up the Chief Web Officer connection of stabilization, when the parameter modification demand for having advertisement, grows connection using this advertisement parameters are fast Speed is accurately issued on designated terminal.After terminal receives the advertisement figure and advertisement parameters for issuing, these information can be automatically parsed, And Quick Response Code is recombined into advertisement figure dynamically by the requirement in these information, the advertisement figure that terminal finally shows is Effect after combination.Intelligent terminal dynamically with reference to the characteristics of itself platform, will match somebody with somebody in advance according to the advertisement configuration parameter for issuing The click URL for putting, is distributed in user click event.Step 3 arrives step 8, can be to repeat at any time as needed, It is this repeatable and ageing, it is formal because repeatable dynamic at any time could be realized exactly where the features of the present invention The purpose of the advertising results of adjustment, it is formal because ageing height, can be only achieved the effect got instant result.
Used as further limits scheme of the invention, in step 3, the strategy also includes every advertisement figure in an advertisement The displaying time of piece and displaying number of times.
The beneficial effects of the present invention are:(1)When there are multiple advertising pictures, advertisement carousel can be at any time dynamically adjusted Strategy, such as reproduction time, broadcasting time;(2)Content, size and the position of Quick Response Code in advertisement figure can at any time be dynamically adjusted Put, so as to reach the purpose of dynamic adjustment Integral advertisement bandwagon effect;(3)User can be at any time dynamically adjusted to be interacted with advertisement figure Response effect afterwards.
Brief description of the drawings
Fig. 1 is flow chart of the method for the present invention;
Fig. 2 is system structure diagram of the invention.
Specific embodiment
Technical solution of the present invention is described in detail below in conjunction with the accompanying drawings, but protection scope of the present invention is not limited to The embodiment.
As shown in Figure 1-2, the present invention provide it is a kind of can dynamic regulation intelligent advertisement exhibiting method, the showing advertisement Representing comprising Quick Response Code and the dynamic combined of advertisement figure and Quick Response Code, the system that methods described is related to include advertising management Backstage, database, push server and intelligent terminal.Advertising management backstage is operated by advertising management person, is responsible for advertising resource The configuration and advertisement of two-dimentional code position and size are issued in upload, the configuration of advertisement carousel strategy, advertisement.Intelligent terminal is terminal User uses, and receives the related advertisement for sending and viewing click according to their needs.
The method comprises the following steps:
Step 1, sets up advertising management backstage.
Step 2, provides advertising management person on advertising management backstage and uploads advertising pictures, configures advertisement parameters(Including wide The strategy of carousel is accused, such as carousel once continues the URL for waiting so long, also being redirected after click advertisement more several times)Function.
Step 3, the Quick Response Code display parameters in advertising management backstage provides advertising management person configuration advertisement(It is content, big Small and position);
Step 4, is set up push server and intelligent terminal and push server is coupled together using connection long, so as to this method Comprising other functions point provide push channel;
Step 5, advertising management person's various parameters as needed described in management backstage amendment step 2 and step 3, then takes Parameter is issued to each intelligent terminal in time by push channel for business device.
The advertisement parameters that server is issued are parsed, pressed by step 6, intelligent terminal parsing advertisement parameters, intelligent terminal The characteristics of terminal platform, is converted into suitable form;
Step 7, terminal by advertising display to user, come by advertising display out, by configuration given birth to by the parameter parsed according to step 6 Into Quick Response Code, and Quick Response Code is recombined into advertising pictures according to the position and size of configuration, and for thing is clicked in its registration Part is monitored;
Step 8, dynamically redirects, and after user clicks on, determines that what course to follow come dynamic according to the URL for being configured in server in advance;
Although as described above, having been represented with reference to specific preferred embodiment and having described the present invention, it shall not be construed as right The limitation of itself of the invention.Do not depart from appended claims definition the spirit and scope of the present invention under the premise of, can to its Various changes can be made in form and in details.

Claims (2)

1. it is a kind of can dynamic regulation intelligent advertisement exhibiting method, it is characterised in that the showing advertisement comprising Quick Response Code exhibition The dynamic combined of existing and advertisement figure and Quick Response Code, methods described comprises the following steps:
Step 1, sets up advertising management backstage, and the advertising management backstage is used for as each intelligent terminal upload advertising resource, matches somebody with somebody Put two-dimentional code position and size and lower sending advertisement in advertisement carousel strategy, configuration advertisement;
Step 2, uploads to advertisement figure background server wait and issues;
The strategy of step 3, configuration advertisement parameters, including advertisement carousel, the strategy includes the carousel number of times of advertisement, once plays The URL redirected after time and click advertisement;
Step 4, Quick Response Code display parameters in configuration advertisement, the parameter includes content, the size and location of Quick Response Code;
Step 5, corresponding intelligent terminal is issued to by push channel by advertisement;
Step 6, corresponding intelligent terminal parses the advertisement parameters that server is issued, and is converted into the characteristics of by terminal platform Suitable form;
Step 7, intelligent terminal by advertising display to user, the parameter parsed according to step 6 come by advertising display out, by matching somebody with somebody Generation Quick Response Code is put, and Quick Response Code is recombined into advertising pictures according to the position and size of configuration, and be its registration point Hit action listener;
Step 8, after user clicks on, intelligent terminal determines that user redirects after clicking on according to the good click URL of configured in advance come dynamic The page.
2. it is according to claim 1 can dynamic regulation intelligent advertisement exhibiting method, it is characterised in that it is described in step 3 Strategy also includes the displaying time of every advertising pictures in an advertisement and displaying number of times.
CN201710106755.3A 2017-02-27 2017-02-27 It is a kind of can dynamic regulation intelligent advertisement exhibiting method Pending CN106920127A (en)

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Application Number Priority Date Filing Date Title
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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108921652A (en) * 2018-06-14 2018-11-30 安徽鼎龙网络传媒有限公司 A kind of turnaround system of micro- scene management backstage mobile phone store flowing two dimensional code
CN109741538A (en) * 2019-01-31 2019-05-10 广东碧丽饮水设备有限公司 There is the drinking equipment and its control method swiped the card with mobile phone control simultaneously
CN110798711A (en) * 2018-08-01 2020-02-14 腾讯科技(深圳)有限公司 Advertisement information processing method and device and computer equipment
CN110830532A (en) * 2018-08-10 2020-02-21 江苏融成爱伊文化传播有限公司 Advertisement platform terminal equipment management method based on long link mechanism

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CN101431650A (en) * 2007-11-09 2009-05-13 百视通网络电视技术发展有限责任公司 Method and system for implementing IPTV interactive advertisement based on EPG
CN102509234A (en) * 2011-12-28 2012-06-20 乐享(北京)文化传媒有限公司 Method and system for advertisement display based on intelligent mobile terminal based
CN103366269A (en) * 2013-07-05 2013-10-23 李卓桓 Fast payment method, equipment and system
CN103971272A (en) * 2014-05-15 2014-08-06 北京视达科科技有限公司 Intelligent advertising system and method thereof
CN106169139A (en) * 2015-05-29 2016-11-30 李庆成 Internet advertisement system and advertisement information processing method
CN106204135A (en) * 2016-07-08 2016-12-07 苏州随身玩信息技术有限公司 A kind of modularity advertising platform
CN106331771A (en) * 2015-05-29 2017-01-11 北京音图数码科技有限公司 Internet transaction system and advertisement information processing method

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Publication number Priority date Publication date Assignee Title
CN101431650A (en) * 2007-11-09 2009-05-13 百视通网络电视技术发展有限责任公司 Method and system for implementing IPTV interactive advertisement based on EPG
CN102509234A (en) * 2011-12-28 2012-06-20 乐享(北京)文化传媒有限公司 Method and system for advertisement display based on intelligent mobile terminal based
CN103366269A (en) * 2013-07-05 2013-10-23 李卓桓 Fast payment method, equipment and system
CN103971272A (en) * 2014-05-15 2014-08-06 北京视达科科技有限公司 Intelligent advertising system and method thereof
CN106169139A (en) * 2015-05-29 2016-11-30 李庆成 Internet advertisement system and advertisement information processing method
CN106331771A (en) * 2015-05-29 2017-01-11 北京音图数码科技有限公司 Internet transaction system and advertisement information processing method
CN106204135A (en) * 2016-07-08 2016-12-07 苏州随身玩信息技术有限公司 A kind of modularity advertising platform

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108921652A (en) * 2018-06-14 2018-11-30 安徽鼎龙网络传媒有限公司 A kind of turnaround system of micro- scene management backstage mobile phone store flowing two dimensional code
CN110798711A (en) * 2018-08-01 2020-02-14 腾讯科技(深圳)有限公司 Advertisement information processing method and device and computer equipment
CN110798711B (en) * 2018-08-01 2022-07-08 腾讯科技(深圳)有限公司 Advertisement information processing method, device, computer equipment and storage medium
CN110830532A (en) * 2018-08-10 2020-02-21 江苏融成爱伊文化传播有限公司 Advertisement platform terminal equipment management method based on long link mechanism
CN109741538A (en) * 2019-01-31 2019-05-10 广东碧丽饮水设备有限公司 There is the drinking equipment and its control method swiped the card with mobile phone control simultaneously

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Application publication date: 20170704