CN106331771A - Internet transaction system and advertisement information processing method - Google Patents
Internet transaction system and advertisement information processing method Download PDFInfo
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- CN106331771A CN106331771A CN201510291063.1A CN201510291063A CN106331771A CN 106331771 A CN106331771 A CN 106331771A CN 201510291063 A CN201510291063 A CN 201510291063A CN 106331771 A CN106331771 A CN 106331771A
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- China
- Prior art keywords
- advertisement
- intelligent terminal
- bar code
- information
- access request
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9554—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL] by using bar codes
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
- H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
Abstract
The invention provides an Internet transaction system and an advertisement information processing method. A two-dimensional bar code displayed on an advertisement playing device is scanned and decoded through an intelligent terminal; an access request is sent to a skip database based on Internet link information coded in the two-dimensional bar code; when the access request is received, a page address corresponding to the Internet link information is found out in the skip database; and a response for indicating the intelligent terminal to skip to the page address is returned to the intelligent terminal, so the intelligent terminal provides information for a user or finishes the transaction with an electronic commerce system. In this way, precise acquisition of consuming behaviors or information acquisition behaviors generated by the user according to advertisements played by all kinds of advertisement screens is achieved; through data analysis, value brought by advertisement modes of advertisement screen channels can be known; and by further analyzing products consumed by the user or well knowing product information, whether advertisement contents played by the advertisement screens satisfy market demands can be known.
Description
Technical field
The present invention relates to the treatment technology of a kind of advertising message, particularly relate to a kind of based on intelligent terminal and
The two-dimensional barcode information carried in advertising media processes, so that internet business system, advertisement
System and intelligent terminal constitute three's information mutual communication, beneficially consumer transaction more convenient, interconnection
Net transaction cost reduces further, advertising efficiency improves further internet business system and advertisement are believed
Breath processing method.
Background technology
Traditional ad system, substantially belongs to unilateral ad system, it may be assumed that advertiser is to commercial audience
Uni-directionally propagating advertisement.And which kind of effect these advertisements can produce, particularly in commercial audience
Which kind of effect different people can produce, and utilizes traditional ad system to know.
The development of Internet technology so that advertiser can collect Internet advertising to a certain extent
Communication effect；Such as: by the Internet or mobile interchange technology, people are gathered in viewing advertisement
Time the operation such as performed click, touch, and then obtain the broadcast effect of advertisement.
In daily life, media advertisement miscellaneous is still in outdoor large advertisement screen or room
Play on interior smaller advertisements screen；Those large-scale advertisement screens are commonly disposed to roadside, subway station etc.
Public place；Those small-sized advertisement view screens are then disposed in escalator, lift car, write
Building hall, residential quarter, in residential building etc. in less region；Along with intelligent terminal and mobile interchange
The development of technology, the most increasing advertisement is devoted on the mobile phone screen of user.Above-mentioned thrown
It is placed on the advertisement on various screen, webpage and Mobile phone screen, is united in present invention narrating content hereafter
One is referred to as: screen advertisement.
The Play System of existing screen advertisement, the most all can be accordingly when playing advertising media
On advertisement picture, display is with the two-dimensional bar code corresponding to this advertisement picture (such as: fast reaction (Quick
Response, is called for short QR) code).In aforesaid two-dimensional bar code, generally coding has an interconnection
Net chained address；When commercial audience uses intelligent terminal to scan this two-dimensional bar code, by means of intelligence eventually
The browser of configuration in end, this webpage corresponding to internet link address will show in this intelligence eventually
On end.Generally, such webpage is mainly what the manufacturer corresponding to above-mentioned advertisement was publicized for advertisement
Product the page is discussed in detail.
It is true that any screen advertisement, in the result of broadcast that different time, place are realized
It is different.Such as: after 7 o'clock of evening, owing to coming off duty, it is arranged on office building elevator
Between screen advertisement 7 o'clock at night after, almost without people watch；And in some food and drink, amusement
With the place of leisure, 7 o'clock and later following period of time, having a considerable amount of crowd can
See the screen advertisement being arranged on there；In the occasion such as airport, railway station, may be each at one day
Carve the crowd that all can have viewing advertisement.
Different advertisements, due to planning, intention, shoot, the impact of the factor such as making, even if audient
Identical, effect produced by it would also vary from；Different effects can be by corresponding audient not
Same time point goes to scan above-mentioned two-dimensional bar code and distinguishes, it is also possible to by corresponding audient with for the moment
Between the quantity of interscan two-dimensional bar code evaluated.
But, it is increasingly becoming commodity transaction and today of circulation major way, Ren Menguan in ecommerce
After having seen which advertisement, create and directly buy or further appreciate that corresponding commodity or service,
Existing all of ad system all cannot gather and obtain.
But, the collection that advertisement is broadcasted effect for ad production business, operator and throws in advertisement
Manufacturer for all it is critical that.Regrettably: existing screen advertisement Play System is all opened
Ring, unidirectional system；That is: not there is such technological approaches and ability, to realize commercial audience
Intelligent terminal is used to scan the collection of above-mentioned two-dimensional bar code behavioral data, and only in certain circulation
Mode, mechanical, stiff, simply, repeatedly play advertisement.
Summary of the invention
The present invention provides a kind of internet business system and advertisement information processing method, is used for solving existing
Screen advertisement technology cannot gather commercial audience and use intelligent terminal to scan above-mentioned two-dimensional bar code behavior
Data.
Internet business system provided by the present invention, including: e-commerce system, advertisement are play and are set
Standby, intelligent terminal and redirect server；Wherein,
Described advertisement playing device at least includes advertisement player and display screen, described advertisement player control
Make described display screen and play advertising media's picture with two-dimensional bar code；In described two-dimensional bar code, coding has
Internet link information；
Described intelligent terminal is equipped with scanning and the unit of decoding two-dimensional bar code and browser, works as institute
Stating after intelligent terminal scans and decode described two-dimensional bar code, described intelligent terminal starts described clear automatically
Device of looking at sends access request based on described internet link information to the described server that redirects, described
Access request comprises described internet link information；
The described server that redirects is connected to the Internet, and is configured with and redirects data base；Described redirect data
In storehouse, at least record has described internet link information and the transaction of corresponding e-commerce system
Page address and/or advertisement page address；The described server that redirects receives described access request
After, according to the internet link information in described access request, find in described redirecting in data base
Corresponding e-commerce system transaction page address, and return the described intelligence of instruction to described intelligent terminal
Terminal jumps to the response of described e-commerce system transaction page address, and described intelligent terminal is based on institute
State e-commerce system transaction page address and jump to described e-commerce system, with described ecommerce
System is traded；
Or, data base finds the advertisement page address of correspondence in described redirecting, and to institute
State intelligent terminal and return the response indicating described intelligent terminal to jump to described advertisement page address.
Advertisement information processing method provided by the present invention, including:
The two-dimensional bar code of display on advertisement playing device is scanned and decoded to intelligent terminal, and startup is configured at
The browser of described intelligent terminal, sends out based on internet link information coded in described two-dimensional bar code
Send access request；Or, the operation of described intelligent terminal for reception user, work as based on described intelligent terminal
Internet link information corresponding to the advertisement page of front display sends access request；
When receive intelligent terminal send access request time, find in redirecting data base with described mutually
The page address that networking link information is corresponding, and return the described intelligent terminal of instruction to described intelligent terminal
Jump to the response of described page address, in order to described intelligent terminal obtains advertising message or and electronics
Business system completes internet business.
Internet business system provided by the present invention and advertisement information processing method, pass through intelligent terminal
Scan and decode the two-dimensional bar code of display on advertisement playing device, and startup is configured at described intelligent terminal
Browser, send access request based on internet link information coded in described two-dimensional bar code；
Or, the operation of described intelligent terminal for reception user, based on the advertisement that described intelligent terminal is currently displaying
Internet link information corresponding to the page sends access request, when receiving the visit that intelligent terminal sends
When asking request, in redirecting data base, find the page address corresponding with described internet link information,
And the response indicating described intelligent terminal to jump to described page address is returned to described intelligent terminal, with
Just intelligent terminal obtains ad content based on page address or is traded with e-commerce system.From
And consuming behavior produced by the advertisement play according to advertisement screen miscellaneous for user or
Information acquirement behavior, it is achieved that precise acquisition, can know the wide of advertisement screen channel by data analysis
The value that announcement pattern is brought.And by analyzing the product of customer consumption or deep further
The product information solved, can obtain whether the ad content that advertisement screen play meets market demand.
Accompanying drawing explanation
In order to more clearly claimed to present invention technical scheme illustrates, below with reference to tool
Some typical technical schemes of the present invention are introduced by the accompanying drawing of body and corresponding embodiment；
Obviously, the description content in these introductions, those of ordinary skill in the art are not paying creative work
On the premise of property, more similar technique scheme can be obtained in the same way.
The system architecture schematic diagram of the internet business system that Fig. 1 provides for the present invention；
The structural representation of the internet business system embodiment one that Fig. 2 provides for the present invention；
The structural representation of the internet business system embodiment two that Fig. 3 provides for the present invention；
The structural representation of the internet business system embodiment three that Fig. 4 provides for the present invention；
The structural representation of the internet business system embodiment four that Fig. 5 provides for the present invention；
The structural representation of the internet business system embodiment five that Fig. 6 provides for the present invention；
The structural representation of the internet business system embodiment six that Fig. 7 provides for the present invention；
The flow chart of the advertisement information processing method embodiment one that Fig. 8 provides for the present invention.
Detailed description of the invention
The system architecture schematic diagram of the internet business system that Fig. 1 provides for the present invention, as it is shown in figure 1,
This internet business system includes: advertisement playing device 1, intelligent terminal 2, redirect server 3 and
E-commerce system 5.In order to clearly illustrate that the framework of internet business system forms, Fig. 1
Shown system architecture specifically includes: four advertisement playing devices 1, and respectively 101,102,103
With 104, two intelligent terminal 2, respectively 201 and 202.Wherein, aforesaid intelligent terminal 2
It is connected to the Internet 4 with redirecting server 3；Advertisement playing device 1 can connect with the Internet 4,
Such as: advertisement playing device shown in Fig. 1 101 and 104 and the Internet 4 connect；Advertisement is play and is set
Standby 1 can also be free of attachment to the Internet 4, such as: the advertisement playing device 102 and 103 shown in Fig. 1
Discord the Internet 4 connects.It is true that above-mentioned advertisement playing device 1 and intelligent terminal 2 are
Can be arbitrary quantity, and particular number described in embodiments is only a concrete example
Son.
The structural representation of the internet business system embodiment one that Fig. 2 provides for the present invention, sees figure
1 and Fig. 2, it is described as follows:
Advertisement playing device 1 at least includes: advertisement player 11 and display screen 12, and described advertisement is broadcast
Put device 11 to control described display screen 12 and play there is advertising media's picture of two-dimensional bar code；Described two dimension
In bar code, coding has internet link information；
Specifically, above-mentioned advertisement playing device 101,102,103 and 104 is provided in respectively
The advertisement playing device of different physical locations；They can be configured to play quantity, content by advertiser
With the identical advertisement of order；Can also be configured to play each not phase of quantity, content and order
Same advertisement.Advertising media's picture that display screen 12 is play have two-dimensional bar code, described two-dimensional strip
In Ma, coding has internet link information.Wherein, internet link information redirects server for sensing,
By redirecting server to the user watching this advertising media's picture, it is provided that with this advertising media's picture pair
The jump page address answered.
Intelligent terminal 2 is equipped with scanning and the resolution unit 21 of decoding two-dimensional bar code and browser
22, after described resolution unit 21 scans and decode described two-dimensional bar code, automatically browse described in startup
Device 22 sends access request based on described internet link information to the described server 3 that redirects, institute
The access request stated comprises described internet link information；
Specifically, draw when the resolution unit 21 on intelligent terminal scans advertising media in display screen 12
After the two-dimensional bar code that face is play, first, just can be obtained in advance from two-dimensional bar code by analyzing and processing
The internet link information that coding is entered.Then, this intelligent terminal just can be automatically activated and be arranged in intelligence
Browser 22 in energy terminal, based on internet link information coded in two-dimensional bar code, to jumping
Turn server 3 and send the access request of the internet page corresponding with internet link information.At this
In the system that invention is provided, this access request should comprise aforesaid internet link information.
Redirect server 3 to be configured with and redirect data base 31, described in redirect in data base 31 at least record
There are described internet link information and corresponding page address；The described server 3 that redirects receives
After described access request, according to the internet link information in described access request, in described jumping
Turn the page address finding correspondence in data base 31, and it is described to return instruction to described intelligent terminal 2
Intelligent terminal 2 jumps to the response of described page address.
Specifically, redirect in data base 31 at least record and have described internet link information and therewith
Corresponding e-commerce system transaction page address and/or advertisement page address；Described redirect
After server receives described access request, according to the internet link information in described access request,
Data base finds the e-commerce system transaction page address of correspondence in described redirecting, and to described
Intelligent terminal 2 returns and indicates described intelligent terminal 2 to jump to described e-commerce system transaction page ground
The response of location, described intelligent terminal 2 jumps to institute based on described e-commerce system transaction page address
State e-commerce system 5, be traded with described e-commerce system 5；Or, in described jumping
Turn the advertisement page address finding correspondence in data base 31, and return to described intelligent terminal 2
Described intelligent terminal 2 is indicated to jump to the response of described advertisement page address.
It is emphasized that in above-described embodiment, advertising media's picture that display screen 12 is play
In the two-dimensional bar code quantity that has can be one or more, according to two-dimensional bar code quantity and two dimension
The particular content of the internet link information included in bar code, intelligent terminal 2 is according in two-dimensional bar code
Internet link information, from redirecting server 3 with obtaining the page corresponding with this advertising media's picture
The specific implementation process of location includes a lot of application scenarios.
In order to the implementation process of each application scenarios is clearly described, below with advertisement playing device
101 to play advertising media picture on a display screen be A, and redirects redirecting of configuration on server 3
In data base 31, storage has the transaction page ground corresponding with transactional services A1 of advertising media picture A
Location a1, and the advertisement page ground corresponding with the advertisement of advertising media picture A service A2
As a example by the a2 of location, the implementation process illustrating each application scenarios is as follows:
Application scenarios one:
On the advertising media picture A play in the present embodiment, there is a two-dimensional bar code；Described two-dimensional strip
In Ma, the internet link information of coding, specifically includes: redirect address information and the advertisement of server 3
The identification information A of media picture.
Step 101, intelligent terminal 2 scanning resolves two-dimensional bar code, obtains internet link information.
Step 102, intelligent terminal starts browser and conducts interviews, according in internet link information
The address information redirecting server 3 sends access request to redirecting server 3, wraps in this access request
Contain: the identification information A of advertising media's picture；
Step 103, redirects after server 3 receives described access request, according to described access request
In the identification information A of advertising media's picture, find and advertisement in described redirecting in data base 31
All page addresses corresponding for identification information A of media picture, i.e. with the friendship of advertising media picture A
Easily corresponding for service A1 transaction page address a1, and take with the advertisement of advertising media picture A
The advertisement page address a2 that business A2 is corresponding；
Step 104, by the COS corresponding with advertising media picture A, i.e. transactional services A1 and
Advertisement service A2 is sent to intelligent terminal, by browser display to user, selects for user
Select interested COS.
Step 105, it is assumed that user selects transactional services A1, then redirect server 3 to described intelligence eventually
End 2 return indicates described intelligent terminal 2 to jump to the transaction page corresponding with described transactional services A1
The response of address a1.
Application scenarios two:
On the advertising media picture A play in the present embodiment, there are multiple two-dimensional bar code, multiple two-dimensional strip
Code division is not corresponding with multiple COSs of advertising media picture A.Carry out as a example by two two-dimensional bar codes
Illustrate, internet link information coded in first two-dimensional bar code, specifically include: redirect
The address information of server 3, the identification information A of advertising media's picture, and with advertising media's picture
The identification information A1 of the transactional services that A is corresponding；Interconnection network chain coded in second two-dimensional bar code
Connect information, specifically include: redirect the address information of server 3, the identification information of advertising media's picture
A, and the identification information A2 of the advertisement service corresponding with advertising media picture A.
Step 201, user scans two-dimensional bar code interested by intelligent terminal 2, it is assumed that scan
Second two-dimensional bar code for advertisement service, resolves this two-dimensional bar code, obtains internet link
Information.
Step 202, intelligent terminal starts browser and conducts interviews, according in internet link information
The address information redirecting server 3 sends access request to redirecting server 3, wraps in this access request
Contain: the identification information A of advertising media's picture, and the advertisement corresponding with advertising media picture A
The identification information A2 of service.
Step 203, when redirecting after server 3 receives described access request, please according to described access
The identification information A of the advertising media's picture in asking and the identification information A2 of corresponding advertisement service,
Data base 31 find the advertisement with advertising media picture A service A2 pair in described redirecting
The advertisement page address a2 answered；
Step 204, returns to described intelligent terminal 2 and indicates described intelligent terminal 2 to jump to described
The response of the transaction page address a2 that advertisement service A2 is corresponding.
Application scenarios three:
There is a two-dimensional bar code and for providing on the advertising media picture A play in the present embodiment
The service interface of all services corresponding with advertising media picture A, service interface includes: with advertisement matchmaker
The identification information A1 of the transactional services that body picture A is corresponding, and corresponding with advertising media picture A
The identification information A2 of advertisement service.Internet link information tool coded in this two-dimensional bar code
Body includes: redirect the address information of server 3 and the identification information A of advertising media's picture；
Step 301, intelligent terminal, after scanning Quick Response Code, allows user provide selected service class
Type, user can be inputted by the mike on intelligent terminal or input method, such as, user
Select the advertisement service A2 corresponding with advertising media picture A.
Step 302, intelligent terminal starts browser and conducts interviews, according in internet link information
The address information redirecting server 3 sends access request to redirecting server 3, wraps in this access request
Contain: the identification information A of advertising media's picture, and the advertisement corresponding with advertising media picture A
The identification information A2 of service.
Step 303, when redirecting after server 3 receives described access request, please according to described access
The identification information A of the advertising media's picture in asking and the identification information A2 of corresponding advertisement service,
Data base 31 find the advertisement with advertising media picture A service A2 pair in described redirecting
The advertisement page address a2 answered；
Step 304, returns to described intelligent terminal 2 and indicates described intelligent terminal 2 to jump to described
The response of the transaction page address a2 that advertisement service A2 is corresponding.
It is to be understood that for above-mentioned application scenarios, redirect server to more clearly introduce
Technology realize process, as follows with the concrete technological means redirecting server and mobile phone terminal mutual:
Can resolve after mobile telephone scanning Quick Response Code and obtain address (internet link information) to be accessed, than
As: http://www.example.com/f4e8w7gs/4fd5s74a1g4, this address is not mobile phone
Finally it is actually subjected to the page address accessed, but by redirecting the address of server and other coded combinations
The jump address (URL) become；The Part I of this URL address
Http:// www.example.com/ actually redirects the address of server.Therefore, clear when mobile phone
When device of looking at utilizes above-mentioned complete URL to access the Internet, will necessarily have access to described redirect service
Device.
When redirecting after server receives above-mentioned URL, redirect server to above-mentioned URL address
Two parts " f4e8w7gs " carry out Treatment Analysis, it is possible to know that this part is redirecting the number of server
Which is actually subjected to the address (jump page address) of the page accessed corresponding to, such as: electricity according in storehouse
The page of business's production marketing (here can be true according to URL coupling by simple data base querying etc.
Real advertising address)
Part III 4fd5s74a1g4 can place any other information that you want to place.
Mobile phone has passed through address http://www.example.com/f4e8w7gs/4fd5s74a1g4, visits
Having asked and redirected server, at this time, redirecting server needs, according to setting in advance, to return to mobile phone
Go back to the page address being actually subjected to access, make mobile phone jump to there.If specifically there being following drying method:
1.meta refresh method
This method, for needing the situation carrying out redirecting in the speed being exceedingly fast, we have seen that at present
The short connection of microblogging, be mostly to make specific code in this way as follows:
< meta http-equiv=" refresh " content=" 0；Url=http: //www.example2.com " >
Wherein, www.example2.com is the page address that mobile phone is actually subjected to access.
Have only to use a kind of server language, the when of back page, in the meta portion of header
Divide and add the page address row being actually subjected to access, as above example；Wherein " 0；Url=
Http:// www.example2.com " time that 0 representative of the inside waits before redirecting, unit is the second,
" url=" part below below, it is simply that we need the true address redirected
2.JS redirects method
This mode is the most common, and such as we can be appreciated that in the page, and this page will be jumped in 5 seconds
Turn, be exactly to realize in this way mostly
Suitably delay can be set before performing this row js code.
We have only at server, use any one Server-side Scripting Language, return in request
Page results in, the execution code snippet of as above JS on band.Specific code is as follows:
window.top.location.replace("http://www.xxxx.com")；
3. server redirects
During the programs such as java is writing Servler, Action, if back page to be operated, as ejected
Window, after having operated, closes current page, refreshes parent page；
Replicating code code is as follows:
1 PrintWriter out=response.getWriter ()；
2 out.write ("<script type=" text/javascript ">")；
3/ ///subwindow refreshes parent window
4 out.write("self.opener.location.reload()；")；
5//close window
6 out.write (" window.opener=null；")；
7 out.write("window.close()；")；
8 out.write("</script>")；
This is the server end realization of method 2 in fact, and certainly, we can also be at server end, mould
Intend browser, access true address, the result that then will return, again throw that to return the mobile phone of user clear
Look at device.Process through above, it is possible to inside mobile phone browser, see truthful advertisement address.
In sum, the internet business system that the present embodiment is provided, is scanned also by intelligent terminal
Decode the two-dimensional bar code of display on advertisement playing device, and startup is configured at browsing of described intelligent terminal
Device, sends access request based on internet link information coded in described two-dimensional bar code；Or,
The operation of described intelligent terminal for reception user, based on the advertisement page institute that described intelligent terminal is currently displaying
Corresponding internet link information sends access request, when receiving the access request that intelligent terminal sends
Time, in redirecting data base, find the page address corresponding with described internet link information, and to institute
State intelligent terminal and return the response indicating described intelligent terminal to jump to described page address, in order to intelligence
Terminal obtains ad content based on page address or is traded with e-commerce system.Thus for
Produced by the advertisement that user is play according to advertisement screen miscellaneous, consuming behavior or information obtain
Take behavior, it is achieved that precise acquisition, the advertisement mode of advertisement screen channel can be known by data analysis
The value brought.And by the product analyzing customer consumption further or the product understood in depth
Product information, can obtain whether the ad content that advertisement screen play meets market demand.
The structural representation of the internet business system embodiment two that Fig. 3 provides for the present invention, sees figure
3, described advertisement player 11 includes: memory element 111, playing control unit 112, two-dimensional strip
Code processing unit 113；
Wherein, described memory element 111 is provided with the subregion for depositing more than one advertising media file
S01, control the S02 of file for depositing to play, and for depositing the subregion S03 of media data recording；
Described broadcasting controls to be configured with described playing control unit 112 in file for playing advertising media's literary composition
The control parameter of part；In described media data recording, at least record has: with described advertising media file phase
The internet link information that corresponding identification information is corresponding with described identification information；
Specifically, in use, playing control unit 112 controls from the broadcasting of memory element 111
Partitions of file S02 reads play and control file, and therefrom obtain various broadcasting control set in advance
Parameter, such as: the playing sequence of media file, interval etc., then plays further according to these and controls ginseng
Number, plays one or more advertising media file that media file subregion S01 is stored.
Described two-dimensional bar code processing unit 113 includes encoder C01 and two dimensional bar code symbol signal generating unit
C02；Described encoder C01, when described playing control unit plays described advertising media file, obtains
Take corresponding identification information, and the internet link information corresponding with described identification information is encoded to
Two-dimensional bar code data；Described two dimensional bar code symbol signal generating unit C02 is raw according to described two-dimensional bar code data
Become corresponding two-dimensional barcode image.
Specifically, in order to be able to the internet link information obtaining in media data recording, encoder C01
Need and memory element 111 connects, in order to needs when, access media data recording subregion S03；
Playing control unit 112 also connects with encoder C01；Commence play out in playing control unit 112
During a certain described media file, this identification information corresponding with media file can be informed encoder C01；
So, encoder C01 just can utilize this identification information to read from media data recording subregion S03
Corresponding internet link information, and this internet link information is encoded to two-dimensional bar code data.
Encoder C01 and two dimensional bar code symbol signal generating unit C02 connect, in order to two-dimensional bar code data sent
To two dimensional bar code symbol signal generating unit C02, two dimensional bar code symbol signal generating unit C02 then utilizes this two-dimensional strip
The two-dimensional barcode image that code data genaration is corresponding.Two dimensional bar code symbol signal generating unit C02 is by two-dimensional bar code figure
After generated, this two-dimensional barcode image can be directly sent to display screen 12 and show, it is also possible to
Two-dimensional barcode image is delivered to playing control unit 112, playing control unit 112 exports display screen
Show on 12.
It can be default for it should be noted that encoder C01 starts the trigger message of above-mentioned encoding operation
Control temporal information corresponding to parameter with playing, it is also possible to be that user sends by touching display screen
Touch information.
It addition, playing control unit 112 can also directly access media data recording subregion S03, to obtain
It is taken at and broadcasts identification information corresponding to media file and internet link information, and by playing control unit 112
Directly internet link information is sent to encoder C01 encode.
In sum, the internet business system that the present embodiment is provided, broadcast by advertisement player
During putting advertising media file, generate the two dimension being composed of internet link information dynamically, in real time
, so, in would not there is that contents of media files and the two-dimensional barcode image of prior art in bar code
Appearance binds together, it is impossible to the problem of change flexibly.Show in the lump if advertiser needs to revise on media
The two-dimensional barcode information shown, it is only necessary to change in media data recording subregion corresponding to some media file
Internet link information, the information of two-dimensional bar code will be changed when next time generates, and without weight
The whole media file of new production.
Scanned and decode the two-dimensional bar code of display on advertisement playing device by intelligent terminal, start configuration
In the browser of described intelligent terminal, based on internet link information coded in described two-dimensional bar code
Send access request；Or, the operation of described intelligent terminal for reception user, based on described intelligent terminal
Internet link information corresponding to currently displaying advertisement page sends access request, when receiving intelligence
During the access request that energy terminal sends, find in redirecting data base and described internet link information pair
The page address answered, and to described intelligent terminal return instruction described intelligent terminal jump to the described page
The response of address.Thus produced by the advertisement play according to advertisement screen miscellaneous for user
Consuming behavior or information acquirement behavior, it is achieved that precise acquisition, can be known extensively by data analysis
Accuse the value that the advertisement mode of screen channel is brought.And by analyzing the product of customer consumption further
Product or the product information understood in depth, can obtain whether the ad content that advertisement screen play meets
Market demand.Media file and two-dimensional barcode image content can be fabricated separately.
The structural representation of the internet business system embodiment three that Fig. 4 provides for the present invention, sees figure
4, based on embodiment illustrated in fig. 3, described memory element 111 also include for deposit advertisement play set
The subregion S04 of standby information；
Specifically, in display device information subregion S04, store the media player place of the present invention
The information of display device, such as: the positional information etc. number, installed；This display device information subregion
The content stored in S04, can be encoded to two-dimensional bar code at encoder C01 by internet link information
During data, encode in the lump.
It follows that when user uses intelligent terminal to scan this two-dimensional bar code, be possible not only to directly link
To the internet address pointed by aforementioned internet link information, and can also carry in two-dimensional bar code
The information of corresponding display device be carried to and corresponding with this internet address redirect server 3, redirect
Server 3 is then therefore, it is possible to collecting is which display device is concerned.
When all of advertisement player 11 can encode display device information, and substantial amounts of commercial audience user
Scan corresponding two-dimensional bar code, redirect server just can obtain by be deployed in escalator, corridor,
The statistical data that the advertisement that the various display screen such as ferrum is play is paid close attention to by user, such as: according to reception
The advertisement screen deployment information preset of display device information inquiry, obtain what the advertisement screen in this location was concerned
Temperature, and the ad content of broadcasting that the user in this location is paid close attention to.
The structural representation of the internet business system embodiment four that Fig. 5 provides for the present invention, sees figure
5, based on embodiment illustrated in fig. 4, described advertisement player 11 is additionally provided with clock unit 114；
Specifically, clock unit 114 can provide the time data in each moment, at encoder C01
When internet link information is encoded to two-dimensional bar code data, it is also possible to above-mentioned time data is compiled in the lump
Code.So, when this two-dimensional bar code of commercial audience scanning input, be possible not only to be directly linked to aforementioned mutually
Networking internet address pointed by link information, and the time number that can also will carry in two-dimensional bar code
Corresponding with this internet address redirect server 3 according to being carried to, redirect server 3 then therefore, it is possible to adopt
Collect to being play media content and be concerned in which time.
When all of advertisement player 11 can scramble time data, and substantial amounts of commercial audience scanning input
Corresponding two-dimensional bar code, redirects server and just can obtain by being deployed in escalator, corridor, subway etc.
The statistical data of the time that the advertisement that various display screens are play is paid close attention to by user.
The structural representation of the internet business system embodiment five that Fig. 6 provides for the present invention, sees figure
6, based on embodiment illustrated in fig. 5, described advertisement player 11 is additionally provided with superposing control unit 115 He
/ or Internet connection unit 116 and/or be arranged in correspondence with wireless communication unit 117；Described superposition control
Unit 115 two-dimensional barcode image processed is carried out with the image of the advertising media file of playing control unit 112
After superposition output to described display screen 12/ or, described playing control unit 112 states advertising media's literary composition
During part, by described identification information via described Internet connection unit 116 and/or, described play control
When unit 112 processed states advertising media file, the mobile communication equipment that described wireless communication unit 117 arrives
Information via described Internet connection unit 116
Specifically, on display device, one piece of main display and some small displays can be provided with, therefore,
Utilize the advertisement player of the present invention, can normally play media file on main display, and little
The two-dimensional bar code of generation is play on display screen.But, also have some media display devices to be the most only provided with
One piece of main display, when playing media file, will will use the above-mentioned various technical schemes of the present invention simultaneously
The two-dimensional bar code generated is shown on only one piece of main display, it is necessary to by the media image broadcast
The two-dimensional barcode image generated with two dimensional bar code symbol signal generating unit is overlapped, split.To this end, ginseng
See Fig. 6, in the another class specific embodiment of the present invention, be additionally arranged superposing control unit A, by
Media content that playing control unit 112 is play and generated by two dimensional bar code symbol signal generating unit C02
Two-dimensional barcode image content is all output to superposing control unit 115, superposing control unit 115 carry out
After overlap-add procedure, then output is to display screen 12.
See Fig. 6, further, the various advertisement players that the present invention is above-mentioned can also set further
Putting Internet connection unit 116, by means of this Internet connection unit 116, playing control unit 112 exists
When playing any one advertising media file, can be by the identification information corresponding to this advertising media file
Send via Internet connection unit 116.So, corresponding advertiser, it is possible to by interconnection
Net knows that the advertisement player of the present invention that any one he is had is broadcasting the specifying information of media at any time.
See Fig. 6, further, the various advertisement players that the present invention is above-mentioned can also set further
Putting wireless communication unit 117, this wireless communication unit 117 can be analogous to bluetooth, WiFi technology
Near distance bidirectional communication unit, what is more important: this wireless communication unit 117 can predict
The existence of mobile intelligent terminal in its effective range.If it is present can be further by means of the Internet
The information connecting the intelligent terminal that unit 117 is perceived sends.So, corresponding advertiser,
Just can be known at any time by the Internet around the advertisement player of the present invention that any one he is had
The data such as the quantity of mobile intelligent terminal.
It needs to be noted: in all kinds of detailed description of the invention that the present invention is above-mentioned, by display device
Information, time data are encoded to the scheme among two-dimensional bar code data, both can be independently, it is possible to
To combine；And above-mentioned timing unit can be used, it is also possible to do not use above-mentioned timing
Unit.In like manner, above-mentioned superposing control unit, Internet connection unit and wireless communication unit etc. are set up
Parts, in concrete implementation process, can do according to concrete needs and combine setting arbitrarily.
The structural representation of the internet business system embodiment six that Fig. 7 provides for the present invention, based on figure
The arbitrary illustrated embodiment of 2-Fig. 6, as a example by Fig. 2, sees Fig. 7, and described redirects server 3 also
Configuration or connect have user's acess control unit 32, described in redirect arbitrary institute that server receives
The access request stated all is sent to described user's acess control unit 32；Described user accesses
Described access request is resolved by statistic unit 32, and will resolve after information recorded user
Access in data base.
Specifically, after redirecting the access request that server 3 receives intelligent terminal 2 transmission, will visit
The request of asking is sent to described user's acess control unit 32；Described user's acess control unit 32
This access request is resolved, and will resolve after information recorded in user accesses data storehouse.Root
Understand according to above-mentioned Fig. 2-embodiment illustrated in fig. 6, connect letter according to the Internet coded in two-dimensional bar code
The difference of breath, after intelligent terminal is scanned and decoded two-dimensional bar code, starts browser, based on the Internet
Link information is the most different to the particular content redirected in the access request that server 3 sends.Pass through user
Described access request is resolved by acess control unit 32, and will resolve after information recorded
In user accesses data storehouse, redirect server and just can obtain by being deployed in escalator, corridor, subway
The statistical data paid close attention to by user etc. the advertisement of various display screens broadcasting.
Illustrate:
For the parsing statistics of the access request that intelligent terminal in embodiment one sends, can be for user
By consuming behavior produced by the advertisement that advertisement screen miscellaneous is play or acquisition of information row
For, it is achieved that precise acquisition, can be known that by data analysis the advertisement mode of advertisement screen channel is carried
The value come.And by the product analyzing customer consumption further or the product letter understood in depth
Breath, can obtain whether the ad content that advertisement screen play meets market demand.
For the parsing statistics of the access request that intelligent terminal in embodiment two sends, can be for user
The advertisement play by being deployed in the various display screens such as escalator, corridor, subway is closed by user
The statistical data of note, such as: dispose letter according to the advertisement screen that the display device information inquiry received is preset
Breath, obtains the temperature that the advertisement screen in this location is concerned, and the broadcasting that the user in this location is paid close attention to
Ad content.
For the parsing statistics of the access request that intelligent terminal in embodiment three sends, can be for user
The advertisement play by being deployed in the various display screens such as escalator, corridor, subway is closed by user
The statistical data of the time of note.
Further, seeing Fig. 7, user's acess control unit 32 is connected with e-commerce system 5,
Carrying out data interaction, user's acess control unit 32 can be by the use useful for e-commerce system
Family is paid close attention to statistical information and is sent to e-commerce system 5, in order to e-commerce system 5 can also enter one
Customer consumption information is analyzed on step ground, can adjust product supply.
The present invention, while providing above-mentioned internet business system, additionally provides following various advertisements letter
Breath processing method.The advertisement playout software realizing corresponding function can be developed according to these methods, and join
Put in various display device, and without the advertisement player of concrete hardware state, it is also possible to solve this
The prior art problem that invention is to be solved.
The flow chart of the advertisement information processing method embodiment one that Fig. 8 provides for the present invention, sees Fig. 8,
The method specifically includes:
Step 401, intelligent terminal scans and decodes on advertisement playing device the two-dimensional bar code of display, and
Start the browser being configured at described intelligent terminal, based on the Internet coded in described two-dimensional bar code
Link information sends access request；Or, the operation of described intelligent terminal for reception user, based on described
Internet link information corresponding to the advertisement page that intelligent terminal is currently displaying sends access request；
Step 402, when receiving the access request that intelligent terminal sends, looks in redirecting data base
To the page address corresponding with described internet link information, and return instruction institute to described intelligent terminal
State intelligent terminal and jump to the response of described page address, in order to described intelligent terminal obtains advertising message
Or complete internet business with e-commerce system.
The specific implementation process of advertisement information processing method that the present embodiment provides see above-mentioned shown in
Embodiment of the method, its operation principle is similar with technique effect, and here is omitted.
Further, described method also includes:
When receiving the access request that intelligent terminal sends, described access request is resolved,
Record access request classification, and will resolve after information recorded in user accesses data storehouse；
The classification of described access request at least includes: transaction access request, advertisement access request；
The described information after parsing includes: the identification information of described advertisement playing device, and/or described two
Dimension bar code is coded of temporal information, and/or described intelligent terminal scan and decode described two-dimensional bar code time
Between information.
The specific implementation process of the advertisement information processing method that the present embodiment provides sees above-mentioned shown method
Embodiment, its operation principle is similar with technique effect, and here is omitted.
Last it is noted that various embodiments above is only in order to illustrate technical scheme, rather than right
It limits；Although the present invention being described in detail with reference to foregoing embodiments, this area common
Skilled artisans appreciate that the technical scheme described in foregoing embodiments still can be modified by it,
Or the most some or all of technical characteristic is carried out equivalent；And these amendments or replacement, and
The essence not making appropriate technical solution departs from the scope of various embodiments of the present invention technical scheme.
Claims (8)
1. an internet business system, it is characterised in that including: e-commerce system, advertisement
Playback equipment, intelligent terminal and redirect server；Wherein,
Described advertisement playing device at least includes advertisement player and display screen, described advertisement player control
Make described display screen and play advertising media's picture with two-dimensional bar code；In described two-dimensional bar code, coding has
Internet link information；
Described intelligent terminal is equipped with scanning and the unit of decoding two-dimensional bar code and browser, works as institute
Stating after intelligent terminal scans and decode described two-dimensional bar code, described intelligent terminal starts described clear automatically
Device of looking at sends access request based on described internet link information to the described server that redirects, described
Access request comprises described internet link information；
The described server that redirects is connected to the Internet, and is configured with and redirects data base；Described redirect data
In storehouse, at least record has described internet link information and the transaction of corresponding e-commerce system
Page address and/or advertisement page address；The described server that redirects receives described access request
After, according to the internet link information in described access request, find in described redirecting in data base
Corresponding e-commerce system transaction page address, and return the described intelligence of instruction to described intelligent terminal
Terminal jumps to the response of described e-commerce system transaction page address, and described intelligent terminal is based on institute
State e-commerce system transaction page address and jump to described e-commerce system, with described ecommerce
System is traded；
Or, data base finds the advertisement page address of correspondence in described redirecting, and to institute
State intelligent terminal and return the response indicating described intelligent terminal to jump to described advertisement page address.
System the most according to claim 1, it is characterised in that: described advertisement player includes:
Memory element, playing control unit, two-dimensional bar code processing unit；
Described memory element is provided with the subregion for depositing more than one advertising media file, for depositing
Play and control the subregion of file and for depositing the subregion of media data recording；
Described broadcasting controls to be configured with described playing control unit in file for playing advertising media's literary composition
The control parameter of part；In described media data recording, at least record has: with described advertising media file phase
The internet link information that corresponding identification information is corresponding with described identification information；
Described playing control unit plays described advertising media file according to described control parameter；
Described two-dimensional bar code processing unit includes encoder and two dimensional bar code symbol signal generating unit；Described volume
Code device, when described playing control unit plays described advertising media file, obtains and identifies information accordingly,
And the internet link information corresponding with described identification information is encoded to two-dimensional bar code data；Described
Two dimensional bar code symbol signal generating unit is according to the described corresponding two-dimensional barcode image of two-dimensional bar code data genaration.
System the most according to claim 2, it is characterised in that: described memory element also includes
For depositing the subregion of advertisement playing device information；And/or, when described advertisement player is additionally provided with
Clock unit；
The internet link information corresponding with described identification information is encoded to two dimension by described encoder
During barcode data, by time letter current to described advertisement playing device information and/or described clock unit
Breath is encoded in described two-dimensional bar code data in the lump.
4. according to the system described in Claims 2 or 3, it is characterised in that: described advertisement player
It is additionally provided with superposing control unit and/or Internet connection unit and/or is arranged in correspondence with wireless communication unit；
The advertisement matchmaker that described two-dimensional barcode image and playing control unit are play by described superposing control unit
After the image of body file is overlapped, described display screen is arrived in output；And/or, described broadcasting controls list
When unit plays described advertising media file, described identification information is sent out via described Internet connection unit
Send；And/or, when described playing control unit plays described advertising media file, described radio communication
The information of the mobile communication equipment sensed is sent by unit via described Internet connection unit.
5. according to the system described in claim 1,2 or 3, described redirect server also configure that or
Person connects user's acess control unit, described in redirect arbitrary described access that server receives please
Ask and be all sent to described user's acess control unit；Described user's acess control unit is to described
Access request resolve, and will resolve after information recorded in user accesses data storehouse.
System the most according to claim 4, the described server that redirects also configures that or connects
Have user's acess control unit, described in redirect arbitrary described access request that server receives all by
It is sent to described user's acess control unit；Described user's acess control unit is to described access
Request resolve, and will resolve after information recorded in user accesses data storehouse.
7. an advertisement information processing method, it is characterised in that including:
The two-dimensional bar code of display on advertisement playing device is scanned and decoded to intelligent terminal, and startup is configured at
The browser of described intelligent terminal, sends out based on internet link information coded in described two-dimensional bar code
Send access request；Or, the operation of described intelligent terminal for reception user, work as based on described intelligent terminal
Internet link information corresponding to the advertisement page of front display sends access request；
When receive intelligent terminal send access request time, find in redirecting data base with described mutually
The page address that networking link information is corresponding, and return the described intelligent terminal of instruction to described intelligent terminal
Jump to the response of described page address, in order to described intelligent terminal obtains advertising message or and electronics
Business system completes internet business.
Method the most according to claim 7, it is characterised in that also include:
When receiving the access request that intelligent terminal sends, described access request is resolved,
Record access request classification, and will resolve after information recorded in user accesses data storehouse；
The classification of described access request at least includes: transaction access request, advertisement access request；
The described information after parsing includes: the identification information of described advertisement playing device, and/or institute
State two-dimensional bar code and be coded of temporal information, and/or described two dimension is scanned and decoded to described intelligent terminal
The temporal information of bar code.
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