CN108429927A - The method of virtual goods information in smart television and search user interface - Google Patents

Abstract

The application is to provide a kind of method of virtual goods information in the equipment search user interface based on display, is related to display field, this method includes：Based on the selection inputted in any purchase class application, show that the first user interface, the first user interface include the associated merchandise news of the first virtual goods and first interface, the first virtual goods include study class course；In response to the instruction inputted to first interface, display second user interface, second user interface includes second interface associated with the second virtual goods, and the second virtual goods include the member for buying the associated service of study class course；In response to the instruction inputted to second interface, third user interface is shown, third user interface includes payment information associated with the second virtual goods, is user's seamless search commercial articles content during buying virtual goods, user experience can be improved.

Description

The method of virtual goods information in smart television and search user interface

Technical field

This application involves display reception terminal, especially a kind of smart television and based on empty in display equipment search user interface The method of quasi- merchandise news.

Background technology

Smart television generally lays particular emphasis on online interaction media, internet television and on-demand Streaming Media, rather than traditional Broadcast medium.It can be dedicated to developing user-friendly for user abundanter content and service and television manufacturer Various convenient functions, to promote the usage experience impression to product.

Thus, it is provided for existing smart television more simple and intuitive, and slitless connection user circle can be accustomed to user Face and visual content link, to browse and/or execute the various functions of smart television, it appears particularly important.

Invention content

The application is to provide a kind of smart television, to meet more intuitive user interface and seamless user interaction function Demand.This content elaborates that these improve functional requirement by its various aspects, example and/or configuration.Although in addition, originally Content is introduced according to exemplary embodiment, it should be appreciated that can propose claim respectively with regard to the various aspects of this content.In this Appearance can provide many advantages, specific depending on specific aspect, example and/configuration.

First, the application provide it is a kind of based on display equipment search user interface in virtual goods information method, including： Based on the selection that inputs in purchase class application, show the first user interface, first user interface include first interface and with The associated merchandise news of first virtual goods, first virtual goods include study class course；In response to described first The instruction of interface input, display second user interface, the second user interface include associated with the second virtual goods the Two interfaces, second virtual goods include the member for buying the associated service of the study class course；In response to institute The instruction of second interface input is stated, shows that third user interface, the third user interface include and second virtual goods Associated payment information.

Optionally, display browses the associated commodity of first virtual goods for user in first user interface Text, picture and the video window of information, show at least two second interfaces in the second user interface, described the Two interfaces include being applicable in the Role Information of user scope for describing it.

Optionally, the display reminding information and at least two associated with the payment information in the third user interface Payment label, the part or all of payment label includes former price paid and discounted cost, and the prompt message includes use In instruction personalized identification associated with the applicable user scope of second virtual goods.

Optionally, the triggering command to the purchase class application input is received and responded to, display is virtual with described first The associated commodity homepage of commodity, the commodity homepage include leading navigating area, preferably recommended area and additional recommendations area；In response to coke Acquiescence of the point location in the leading navigating area on classification options column is inputted by selection, and use is shown in the additional recommendations area The commercial product recommending position of the first virtual goods dependent merchandise information is browsed in user, wherein the classification options column is for referring to Show that the merchandise news shown on the commercial product recommending position of part is suitable for different user scopes；Receive and respond to the focus It is switched to the instruction inputted behind the commercial product recommending position, links first user interface.

Optionally, the triggering command to the purchase class application input is received and responded to, display is virtual with described first The associated commodity homepage of commodity, the commodity homepage include leading navigating area and the preferred recommendation on the right side of the leading navigating area Area, the preferred recommended area include for member's fusion interface of user's browsing member's content and for playing described first virtually The carousel window of commodity associated video；Receive and respond to focus classification options column from the leading navigating area be switched to it is described excellent The input for selecting recommended area positions the focus in the carousel window；Receive and respond to the finger inputted to the carousel window It enables, the carousel windows exchange to first user interface, first user interface is for video described in played in full screen.

Optionally, it receives and responds to the focus and is switched to the input that the member merges interface, position the focus Interface is merged to the member；Receiving and responding to merge the member instruction of interface input, display pays melting interface, The payment melting interface includes navigation area and payment details area, wherein the navigation area includes multiple classification columns, part or complete It is classified the classification information shown on column described in portion and is used to indicate what the payment information shown in the payment details area was applicable in User scope.

Optionally, video described in the first user interface played in full screen and continuously display described first in playing duration Interface, second interface described in the second user interface display and connects in row to other functions of distribution with the second interface Mouthful.

Optionally, the return instruction inputted to the third user interface is received and responded to, first user is transferred Interface；The input for receiving and responding to position focus in first user interface, described first is located in by the focus Interface；The instruction re-entered to the first interface is received and responded to, the second user interface is transferred.

Optionally, the return instruction inputted to the third user interface is received and responded to, the second user is transferred Interface；Receive and respond to select the input of second interface described in the second user interface, focus shift is to multiple described Any of second interface；Receive and respond to the instruction of the difference second interface input positioned to the focus, chain It is connected to the different third user interfaces.

Second, the application provides a kind of smart television, including：Display screen is configured as virtual in display and user interface Commodity associate content；Memory；And the processor communicated with the memory and the display screen, the processor is for holding Any of the above-described the method for row.

It is the simple general introduction of the application above, to explain some aspects of application.This general introduction be not to application and its it is each Aspect, example and/or comprehensive or detailed general introduction of configuration.Its purpose is neither to determine the main or key element of application, The range of application is not described, but briefly introduces certain concepts of application, as the introduction to being described in detail below.It should manage Solution, present disclosure file other aspect, example and/or configuration can alone or in combination using it is set forth above or be detailed below one A or multiple features.

Description of the drawings

Figure 1A is first view of an environment or smart television example；

Figure 1B is second view of an environment or smart television example；

Fig. 2 is first view of a smart television example；

Fig. 3 is the block diagram of a smart television hardware instance；

Fig. 4 is the block diagram of an intelligent television software and/or firmware example；

Fig. 5 is second block diagram of an intelligent television software and/or firmware example；

Fig. 6 is the third block diagram of an intelligent television software and/or firmware example；

Fig. 7 is the block diagram of a content real data Service Instance；

Fig. 8 is the front view of a smart television screen example；

Fig. 9 is the visual pattern example for a user interface of content/silo selector；

Figure 10 shows the example GUI of the first virtual goods homepage in buying class application program；

Figure 11 A are the leading navigating area views of this example；

Figure 11 B are the content selection area views of this example；

Figure 12 A show the exemplary GUI of payment fusion page when focus is moved to " old age " option column；

Figure 12 B are the GUI of payment fusion page when focus is moved to " senior middle school " option column；

Figure 13 A be user from repeatedly triggered in the GUI of Figure 12 content show page in carousel window full frame GUI；

Figure 13 B show in triggering Figure 13 A the GUI example linked after " pressing OK keys purchase course " button；

Figure 13 C are to trigger in Figure 13 B the example GUI linked after " the small VIP of purchase " control；

Figure 14 A are to trigger the GUI shown behind commercial product recommending position in additional recommendations area；

Figure 14 B are to trigger in Figure 14 A the GUI shown after " high two VIP of purchase " control；

Figure 14 C are the GUI being covered in after triggering in Figure 14 B " high two VIP of purchase " control on Figure 14 A；

Figure 14 D are to trigger in Figure 14 B another GUI shown after " high two VIP of purchase " control；

Figure 15 is to dominate the text hidden of navigating area when user makes focus move right one time, only show the GUI of corresponding icon；

Figure 16 is user in the GUI for moving down focus of additional recommendations area more than 164 times；

Figure 17 A are an example flow chart of the method 2100 shown by moving focal point realization application program；

Figure 17 B are an example flow chart of the method 2200 shown by moving focal point realization application program；

Figure 17 C are an example flow chart of the method 2300 shown by moving focal point realization application program；

Figure 17 D are an example flow chart of the method 2400 shown by moving focal point realization application program；

Figure 18 A are an exemplary stream of the method 3100 for detecting that the return instruction realization application program to payment details page is shown Cheng Tu；

Figure 18 B are an exemplary stream of the method 3200 for detecting that the return instruction realization application program to payment details page is shown Cheng Tu；

Figure 18 C are an exemplary stream of the method 3300 for detecting that the return instruction realization application program to payment details page is shown Cheng Tu.

In the drawings, similar component and/or feature may have identical reference label.Moreover, the group of various same types Part can be distinguished by reference to the letter in label with other similar assemblies.If only using first in specification with reference to mark Label, this explanation are then suitable for any one identical similar assembly of first reference label, are but regardless of second reference label It is no identical.

Specific implementation mode

In the following description, a large amount of specific details are elaborated to provide the more thorough explanation to the embodiment of the present invention.However, It will be apparent to one skilled in the art that these specific details can not had in the realization embodiment of the present invention.

The term used in description of the invention and not will limit this hair merely for the purpose of description specific embodiment It is bright.Such as use in the specification and claims of the present invention, unless the other special instructions of context, otherwise singular shape Formula "one", "an" and "the" be also intended to including plural form.It should also be understood that term "and/or" used herein refers to And the arbitrary and all possible combination of one or more of the item including listing in association.It should also be understood that in this theory The term " include " and or " include " used in bright book provides stated feature, integer, step, operation, element and/or portion The presence of part, but it is not excluded for one or more of the other characteristic, integer, step, operation, component, assembly unit and/or their group Presence or addition.

And based on context, term " if " can be construed as to imply that " and when ... when " or " once " or " in response to true It is fixed " or " in response to detecting ".Similarly, based on context, phrase " if it is determined that " or " if detecting the [item of statement Part or event] " can be construed as to imply that " once it is determined that " or " in response to determination " or " once detect [condition of statement or Event] " or " in response to detecting [condition or event of statement] ".

Further, following term is explained and illustrated in the application.

Term " webpage TV " is the original tv content broadcast by WWW.Main webpage TV retail trader has YouTube, Myspace, Newgrounds, Blip.tv and Crackle etc..

" Web TV "（Also referred to as internet television, online television）It is the number point by Internet transmission television content Match.Web TV and webpage TV and Internet protocol television (IPTV) should not be obscured, webpage TV is a variety of different public affairs Department and the personal short and small program or video created, Internet protocol television is the emerging Internet technology that TV broadcaster uses Standard.Internet television is a generic term, refers to transmitting TV programme and other on the internet by video stream technology Video content is generally used by large-scale conventional television broadcast quotient.But do not refer to the technology for transmitting content（See Internet protocol TV）.

" Internet protocol television " (IPTV) refers to being uploaded in packet switching networks such as internets using internet protocol group The system for sending TV service, rather than transmitted by traditional ground, satellite-signal and cable television format.IPTV service can be with It is classified as three big groups：Live telecast is with or without and the relevant interactivity of current TV programme；Time-moving television：Program is reviewed（Replay TV programme before a few hours or a couple of days）, replay（Current TV programme are played from the beginning）；And video on demand (VOD)：Videogram is browsed, the catalogue is unrelated with television program layout.IPTV has apparent difference with internet television, preceding Person has lasting standardisation process（Such as European Telecommunications Standards Institute）With to the advantageous deployment scheme of user's telecommunication network, lead to It crosses set-top box or other client devices provides high speed access channel for terminal user place.

" smart television " is sometimes referred to as mixed type TV, describe in TV or set-top box integrate internet and The trend of the function and computer partial function of Web2.0 or more and these television sets/set-top box technique fusion.With tradition Television receiver is compared with set-top box, more lays particular emphasis on online interaction media, internet television, set-top box content and on-demand Streaming Media, it is less to lay particular emphasis on or improve traditional broadcast media.

" TV " is a kind of telecommunications media, equipment（Or device）Or a series of relevant equipment, program and/or transmission are set It is standby, it is used for transmission and receives monochrome（Black and white）Or colored dynamic image, or to be with or without sound adjoint.TV is most commonly used to show Show broadcast television signal.Pass through wired or wireless electricity on the channel that radio data system is specified generally in 54-890MHz frequency bands It propagates.There is no the visual display device of tuner that should be known as video-frequency monitor, rather than TV.TV and other monitors are aobvious Show device the difference is that, user when watching media and TV keep distance and TV have tuner or other Receive the circuit of broadcast television signal.

" cable television " refers to that one kind with light pulse is believed with radio frequency (RF) signal or by coaxial cable by fiber optic cables Number system for sending TV programme to user.This mode and traditional radio and television（Terrestrial television）Difference, traditional In radio and television, TV signal is to be sent out by radio wave and received by the television antenna on TV in the air. Term " channel " used herein or " television channel " can be physical channels, can also be virtual channel, they are TV station or TV network transmission section destination path.Physical channels in simulated television have certain amount of bandwidth, usually 6,7 or 8MHz occupies predetermined channel frequency.In wired or satellite television, virtual channel is specific TV Media Provider（Such as The TV stations such as CDS, TNT, HBO）Data flow representative.

Term " satellite television " refers to that open antenna is sent and passed through by telecommunication satellite（Typically paraboloid, Commonly referred to as satellite disk）The TV programme of reception, in domestic use, satellite receiver can be external set-top box, can also It is the satellite tuner module being built into television receiver

Term " live telecast " used herein refers in real time or wide with the television production of Time To Event basic synchronization It broadcasts.

Term " video on demand " (VOD) used herein refers to that user is allowed to select and watch/listen order video Or the system and process of audio content.VOD system can shunt content, to watch real time content or download it to storage Medium to review later.

" blog "（Also known as " network log "）It is a part for a kind of website or website, has new content supplement frequently. Blog is usually safeguarded by individual, such as periodically addition comment, Activity Description or picture, video other materials.These contents are usual Temporally inverted order is shown.

" blog services " refer to a kind of service for delivering blog, and private or multidigit user can be allowed to deliver band time label Blog.

Term " social networking service " is built upon the service provider of line community, and the member in community has identical emerging Interest and/or activity, or it is interested in other people interest of understanding and activity.Most of social networking service based on webpage, A variety of interaction modes are provided to the user, such as Email and instant messaging service.

Term " social networks " refers to web-based social networks.

Term " instant message " and " instant messaging " refer to one that word input is typically based between two people or more people Kind real-time text communication way.

" internet search engine " refers to web page search engine, designed for the letter on search web and ftp server Breath.Search result usually shows that this results list is known as SERPS or " search engine results page " with the results list.The letter Breath may include webpage, image, information and other kinds of file.Certain search engines can also be in acquisition database or open directory Data available.Web page search engine will store many webpage informations at work, the then retrieval from HTML itself.These Webpage passes through web crawlers（Otherwise referred to as Web Spider is a kind of automatic web browser, will track each chain on website It connects）Retrieval.Then analyze every page content, with determine how permutation index（For example, from topic, title or being metatag Special field in extract word）.Data storage related with webpage is in index data base, in case future query.It is certain to search Index is held up（Such as Google^TM）All or part of contents of storage source page（Referred to as cache）And the information in relation to webpage, other one A little search engines（Such as AltaVista^TM）Then store each word of the every page found.

Term " electronic address " refers to any address contacted, including telephone number, instant messaging processing, Email Electricity in address, URL(Uniform Resource Locator) (" URL "), generic resource identifier (" URI "), address of record (" AOR "), database Sub- alias（Such as address）And the combination of above-mentioned items.

Term " on-line communities ", " electronic communities " or " virtual community " refer to mainly by computer network rather than face The crowd that face is exchanged using social, profession, education or other purposes as motivation.In interaction, media shape can be used Formula, including wikipedia, blog, chatroom, internet forum, instant messaging, Email and other electronic media forms.Perhaps Multimedia form separately or cooperatively uses in social software, includes chatroom based on word and using voice, video text The forum of word or virtual image.

Term " computer-readable media " used herein refers to participating in providing executing instruction to any of processor Tangible storage and/or transmission media.There are many forms, including but not limited to non-volatile media, volatibility matchmaker for this media Body and transmission media.Non-volatile media includes NVRAM, disk or CD etc..Volatile media includes dynamic memory, such as main Memory.The computer-readable media of general type includes floppy disc, floppy disk, hard disk, tape or any other magnetic medium, magnetic Optical medium, CD, any other optical medium, punched card, paper tape, any other physical medium, RAM with certain hole pattern （Random access memory）、PROM（Programmable read only memory）And EPROM（Erasable Programmable Read Only Memory EPROM）、FLASH- EPROM, solid state medium such as RAM card, any other memory chip or memory casket, carrier wave described below or computer-readable Any other medium.The digital file attachment of Email or other self-contained news files or archive set are considered as being equivalent to The distribution media of shape storage medium.When computer-readable media is configured as database, it should be appreciated that database can be appointed The database of what type, such as relationship type, hierarchical, object oriented and/or similar type.Correspondingly, in the application by regarding It is the counterpart and subsequent development media for including tangible media or distribution media and prior art approval, it is soft in the application Part implementation is stored in these media.

" media " in term " multimedia " used herein refer to using one kind in one group of different content format The content of format.Multimedia can be including but not limited to one or more texts, audio, static images, animation, video or interaction Content format.

Term " screen " used herein refers to the physical arrangement for including one or more hardware components, allows equipment energy It enough shows user interface and/or receives user's input.Screen can include gesture trapping region, touch display screen and/or can configure The arbitrary combination in area.Equipment can be embedded in one or more actual screens in its hardware.But screen also may include being connected to Equipment or the peripheral equipment disconnected from equipment.In some instances, more external equipments can be connected in equipment.For example, Can on smart television connect band remote control unit another screen.

Term " display screen " refers to a part for one or more screens, for showing that computer exports content to user. Display screen can be single-screen display screen or multi-screen display screen（Referred to as synthesize display screen）.Single actual screen can include more A display screen, these display screens are managed as independent logic display screen.Therefore, different contents can be in independent display Screen display, despite in certain part of the same actual screen.

Term " gesture " refers to the user behavior of the expected idea of expression, action, meaning, achievement and/or result.User behavior Including operating equipment（Such as open or close equipment, change device orientation, motion track ball or idler wheel）, body part it is opposite In the movement of the movement of equipment, utensil or tool relative to equipment, audio input etc..Gesture can directly act on equipment（Such as On the screen）Or it is interactive by equipment and equipment.

Term " gesture capture " refers to the entity of user gesture and/or the induction of type or detection.Gesture capture can be with In the one or more areas for appearing in screen.Gesture area can be located on display screen, referred to as touch display screen, can not also be located at aobvious In display screen, referred to as gesture trapping region.

Term " remote controler " refers to electronic equipment（Most commonly television receiver, DVD player and/or home theater System）A component, generally can in shorter range of visibility wireless control apparatus.Remote controler generally use infrared ray and/ Or radio frequency (RF) signal, may include WiFi, Wireless USB, bluetooth^TMConnection, action sensor enable function and/or voice control System.Touch screen remote controller is hand-held remote control device, and most of object in general remote control is replaced with touch-screen user interface The built-in hardkey of reason.

Term " display image " used herein refers to the picture material formed on a display screen.Typical display figure It seem TV broadcast content.Display image can occupy all or part of of display screen.

Term " display direction " used herein refers to the display direction of user's rectangular display screen in viewing.Two kinds Most common display direction be row to row to.It is expert at into pattern, the width of picture is more than its height（Such as 4:3；Or 16:9）.

Term " panel " used herein can refer to the user interface of the part display at least in display screen.Panel Can be interactive（Such as receive user's input）Or only provide information（If do not received user's input）.Panel can be translucent , thus panel can thicken but not cover the content on display screen.Panel can be according to from button or remote interface User inputs and changes.

Term " silo " used herein can be the logical expressions of input, source or application program.Inputting to be Pass through port（Such as HDMI, video/audio input port）Or network（Such as local and wide area）It is connected to the electronics of TV Equipment（Such as DVD, video recorder）.Different from equipment, input can be used as a kind of electrical or entity connection configuration, be connected to one Or multiple equipment.Source, especially content source can be to provide the data service of content（Such as media center, file system）.It answers The software service of specific function type can be to provide with program（Such as live telecast, video on demand, user application, picture Display etc.）.Silo can have other relevant definition or attribute as a kind of logical expressions, such as setting, function or other characteristics.

Term " module " used herein refers to any known or later developed hardware, software, firmware, artificial intelligence The combination of energy, fuzzy logic or hardware and software, is able to carry out and the relevant function of the element.Although in addition, the application according to Exemplary embodiment is introduced, it should be appreciated that can individually propose claim with regard to the various aspects of these applications.

Term " determination " used herein, " calculating " and " computer calculating " and its flexible saying, are used interchangeably, And include any kind of methodology, process, mathematical operation or skill.

Hereafter, when the disclosure mentions the user interface element in " selection ", " by selecting " " by selecting " or " positive selection " GUI When, these, which belong to, is construed as including using mouse or other input equipments, clicked on user interface element or " hovering ", or touch screen using one or more finger or contact pilotage on user interface element, tap or make gesture and move Make.User interface element can be virtual push button, menu button, selector, switch, slider bar, erasing rubber, knob, thumbnail, Link, icon, radio button, check box and reception come from any other mechanism input by user.

Smart television (TV) environment：

With reference to some embodiments of smart television 100 shown in figure 1A and 1B.Smart television 100 can be used for entertaining, business application, Social interaction, content creating and/or consumption, and/or, further include being communicated with smart television 100 for organizing and controlling One or more other equipments.It is, therefore, understood that smart television can be used for enhancing user interaction experience, either it is in In or workplace.

In some instances, smart television 100 can be received by configuring and understand that various users and/or equipment are defeated Enter.For example, user can be interactive by one or more physically or electrically child controls and smart television 100, these controls may include by Button, switch, touch screen/area（Such as capacitive touch screen, resistive touch screen）And/or with smart television 100 it is associated other Control.In some cases, smart television 100 may include one or more interactive controls.Additionally or alternatively, above-mentioned one A or multiple controls can be associated with remote controler.Remote controler can be logical by wiredly and/or wirelessly signal and smart television 100 Letter.It is, therefore, understood that remote controler can pass through radio frequency (RF), infrared ray (IR) and/or specific wireless communication protocol（Such as Bluetooth^TM, Wi-Fi etc.）Work.In some cases, above-mentioned physically or electrically child control can be configured（Such as programming）, to be suitble to user Hobby.

It is alternatively possible to be set using smart phone, tablet computer, computer, laptop, net book and other intelligence For to control smart television 100.For example, using the application program controlling smart television 100 run on intelligent devices.The application Program can be provided to the user on 100 associated screen of smart television in intuitive user interface (UI) by configuring Various smart televisions 100 control.Option input of the user on UI can be used one or more by configuring by application program With the associated communication function of smart machine, to control smart machine 100.

Smart television 100 is configurable to receive input, including but not limited to video, audio, nothing by various input equipments Line electricity, light, tactile and combinations thereof.Moreover, these input equipments can make smart television 100 see and identify user by configuring Gesture is simultaneously reacted.For example, user can be talked with conversational mode and smart television 100.Smart television 100 is like that intelligence is set Standby intelligent personal assistant and sound control navigation application program（Such as the Siri of apple, Skyvi, Robin, Iris of Android and other Application program）Equally receive and understand voice command.

In addition, smart television 100 can be configured to a communication equipment, it can be in many different ways（Including wired 108 or wireless 112 modes, cellular network 116）, establish network connection 104 and connect telephone operator using telephone line 120 The telephone network of operation.These connections 104 make smart television 100 be able to access that one or more communication networks.Communication network packet Set containing any of communication media or communication medium can transmit information between endpoints using any kind of agreement Or signal.Communication network may include wired and or wireless communications technology.Internet is an example of communication network 132, it and Other communication equipments of many computers, computer network and all parts of the world have together constituted with Internet protocol (IP) network, lead to It crosses many telephone systems and other modes realizes interconnection.

In some instances, smart television 100 can be equipped with a variety of meanss of communication.A variety of meanss of communication allow smart television 100 are communicated by LAN (LAN) 124, WLAN (WLAN) 128 and other networks 132.These networks can be made It is redundancy link to ensure network insertion.In other words, if a disconnecting, smart television 100 will use another connection Path re-establishes and/or maintains network connection 104.Moreover, smart television 100 also use these network connections 104 send and It receives information and electronic program guides (EPG) 136 is interactive, receive software upgrading 140, contact customer service 144（As obtained Help or service etc.）And/or access the digital media library 148 of remote storage.In addition, these connections also allow smart television 100 Make a phone call, send and/or receive Email Information, transmission and/reception text message（Such as Email and instant message）, make Surfed the web with internet search engine, by blog services send out blog, and connection/with social media website and/or The on-line communities that social networking service is safeguarded（As Facebook, Twitter, LinkedIn, Pinterest, GooglePlus, MySpace etc.）It is interactive.When the other assemblies of these network connections 104 and smart television 100（Hereafter it will be explained in greater detail）Group It closes in use, we can also hold video conference call, electronic meeting on smart television 100 and carry out other kinds of logical Letter.Smart television 100 can use camera, microphone and the other sensors capture of connection and store image and sound.

Additionally or alternatively, smart television 100 can be created and be preserved shows on the association screen of smart television 100 Media, image and data screenshot capture.

As shown in Figure 1B, smart television 100 can be connected with other electronic equipments 168 by wired 108 and/or wireless 112 Tap into row interaction.As described in the present application, the component of smart television 100 allows equipment 100 to be connected to equipment 168, including but unlimited In DVD player 168a, Blu-ray player 168b, portable digital media device 168c, smart phone 168d, tablet device 168e, personal computer 168f, external junction box 168g, keyboard 168h, positioning device 168i, printer 168j, game control Device and/or game paddle 168k, satellite disk 168l, external display equipment 168m and other universal serial bus (USB), LANs (LAN), bluetooth^TM, high-definition media interface (HDMI) component devices and/or wireless device.When being connected to external junction box 168g Or when satellite disk 168l, smart television 100 can access more multimedia content.

In addition, as detailed below, smart television 100 can receive number and/or the analog signal broadcast of TV station.It can be with As one or more cable televisions, internet television, Internet protocol television, satellite television, webpage TV and/or intelligence electricity Depending on work.Smart television 100 be also configured as control and with other intelligent assemblies interaction, such as security system 172, door Taboo/gating device 176, long-distance video camera 180, lighting system 184, thermostatic controller 188, refrigerator 192 and other devices.

Smart television：

Fig. 2 illustrates the component of smart television 100.As shown in Fig. 2, smart television 100 can be removable by what is connect with frame 208 Substrate or holder 204 support.Frame 208 surrounds the edge of display screen 212, without covering its front.Display screen 212 may include Liquid crystal display (LCD), plasma screen, Light-Emitting Diode (LED) screen or other kinds of screen.

Smart television 100 may include integrated loud speaker 216 and at least one microphone 220.In some instances, frame 208 first area includes horizontal gestures trapping region 224, and second area includes vertical gestures trapping region 228.Gesture trapping region 224 and 228 by identifying user gesture comprising that can receive the area of input, and in some examples, user at all need not be practical The surface of the screen 212 of touch intelligent TV 100.But gesture trapping region 224 and 228 do not include can execute display function or The pixel of ability.

In some instances, one or more image capture devices 232 are added（Such as camera）To capture static and/or regard Frequency image.Image capture device 232 can include or connect other elements, such as flash of light or other light sources 236 and distance-measuring equipment 240 With the focusing of assistant images capture device.In addition, smart television 100 can also use microphone 220,224 and of gesture trapping region 228, image capture device 232 and distance-measuring equipment 240 identify each user.Additionally or alternatively, smart television 100 can be with Learn and remember the hobby of each user.In some instances, learning and memory（Such as identify and recall the information of storage）It can It can be related to user's identification.

In some instances, an infrared transmitter can also be set and pass through remote control equipment with receiver 244（It does not show herein Show）Or other infrared equipments connect smart television 100.Additionally or selectively, remote control equipment can pass through radio frequency, light And/or the other modes other than infrared ray send wireless signal.

In some instances, audio socket 248 be hidden in can roll over or removable panel behind.Audio socket 248 contains One tip circular casing (TRS) connector, such as user is allowed to be set using earphone, headphone or other external audios It is standby.

In some instances, smart television 100 also includes several buttons 252.For example, Fig. 2 shows that smart television 100 pushes up The button 252 in portion, these buttons can also be located at other positions.As shown, smart television 100 includes six buttons 252（From A to f）, can be that specific input configures.For example, first button 252 is configurable to on/off button, for controlling entire intelligence The system power supply of energy TV 100.Button 252 can together or be separately configured to control many aspects of smart television 100.It is certain Non-limitative example includes but not limited to calling together for whole system volume, brightness, image capture device, microphone and video conference It opens/terminates.Different from independent button, two buttons can be combined into a rocker button.This rocker button is in certain feelings It is highly useful in condition, such as control volume or brightness function.

In some instances, one or more buttons 252 can be used to support different user commands.For example, normally pressing Under duration be generally less than 1 second, similar to rapidly inputting.The medium duration pressed is generally 1 second or more but not More than 12 seconds.The duration of long-press is generally 12 seconds or more.This function of button on smart television 100 generally depending on activating Application program depending on.Such as in videoconference application, according to specific button, normal, medium or long-press may anticipate Taste end video conference, increases or decreases volume, improves input response speed and switch mic mute.Depending on specific Button, normal, medium or long-press can also control image capture device 232 and increase or decrease scaling, take pictures or record a video.

Hardware capability：

Fig. 3 illustrates some components of the smart television 100 according to the example of the application.Smart television 100 includes a display Screen 304.

The operation of 316 control display screen 304 of one or more display controllers can be used.Display controller 316 can be with The operation of control display screen 304, including output and input（Display）Function.Display controller 316 can be with control display screen 304 Operation and and other input interaction, such as infrared ray and/or radio input（Such as gate inhibition/door controller, warning system Component etc.）.According to some other example, the function of display controller 316 may be included in other assemblies, such as processor 364.

Processor 364 may include the general purpose programmable processors or controller of an executing application design or instruction. According at least some of example, processor 364 includes multiple processor cores and/or the multiple virtual processors of execution.According to other Some examples, processor 364 may include multiple physical processors.As a specific example, processor 364 may include especially The application-specific integrated circuit (ASIC) of configuration or other integrated circuits, digital signal processor, controller, hardwire electronics or logic Circuit, programmable logic device or gate array, special purpose computer etc..Processor 364 be generally used for operation procedure code or instruction with Execute the various functions of smart television 100.

To support linkage function or ability, smart television 100 to may include a coding/decoding and/or compression/decompression module 366, to receive and managing digital television information.Coding/decoding compression/decompression module 366 can be decompressed and/or be decoded from public It is that TV chain is sent out or private TV net in, by antenna 324, I/O modules 348, be wirelessly connected module 328 and/or its The simulation and/digital information that his wireless communication module 332 receives.TV information can be sent to display screen 304 and/or receive mould Quasi- or digital received signals attached loud speakers.Any coding/decoding and compression/decompression can be based on multiple format and execute （Such as audio, video and data）.Encrypting module 324 is communicated with coding/decoding compression/decompression module 366 so that user or supply All data that quotient receives or sends are maintained secrecy.

In some instances, smart television 100 includes additional or other wireless communication modules 332.For example, other are wireless Communication module 332 may include Wi-Fi, bluetooth^TM, WiMax, infrared ray or other wireless communication links.It is wirelessly connected module 328 It can respectively be shared with one with other wireless communication modules 332 or dedicated antenna 324 and one share or dedicated I/O modules 348 are connected with each other.

In some instances, it is support communication function or ability, smart television 100 may include being wirelessly connected module 328.Example Such as, it is wirelessly connected module 328 and may include GSM, CDMA, FDMA and/or analog cellular telephone transceiver, cellular network can be passed through Transmit voice, multimedia and/or data.

Input/output module 348 and associated port being added, being communicated with other with will pass through cable network or link The supports such as equipment, server and/or peripheral equipment communicate.The example of input/output module 348 includes ethernet port, general The port universal serial bus (USB), Thunderbolt^TMOr Light Peak interfaces, Institute of Electrical and Electronics Engineers (IEEE) 1394 Port or other interfaces.

Audio input/output interface/device 344 can be added, with export analogue audio frequency to interconnection loud speaker or other set It is standby, and receive the analog audio input of microphone or other equipment from connection.For example, audio input/output interface/set Standby 344 may include an associated amplifier and analog-digital converter.Alternatively or additionally, smart television 100 may include one The audio input/output device 356 of a integration and/or the audio socket of connection external speaker or microphone.For example, addition one The loud speaker and integration microphone of a integration, support is provided near end talk or speakerphone operation.

Port interface 352 can be added.Port interface 352 includes periphery or universal port, other are connected to for equipment 100 Equipment or component（Such as docking station）It provides and supports, these equipment or component may may also will not be that equipment 100 provides after interconnection Additional or different functions.In addition to exchanges communication signals between holding equipment 100 and other equipment or component, craft port 136 and/or port interface 352 can also supply electricity to equipment 100 or the out-put supply from equipment 100.Craft port 352 also includes One intelligent element comprising communication or other interactive docking between control smart television 100 and the equipment or element of connection Module.To connection module can and software application it is interactive, to be remotely controlled other equipment or component（Such as media center, media play Device and computer system）.

Smart television 100 also may include memory 308, so that 364 executing application of processor designs or instructs, and For interim or long term storage program instruction and/or data.For example, memory 308 may include RAM, DRAM, SDRAM or other Solid-state memory.In some instances, interpolation data memory 312.Similar to memory 308, data storage 312 may include One or more solid-state memories.In some instances, data storage 312 may include a hard disk drive or other are random Memory.

For example, hardware button 358 can be used for certain control operations.Can add one or more image capture interfaces/ Equipment 340（Such as camera）To capture static and/or video image.In some instances, image capture interface/device 340 can To include a scanner, code reader or action sensor.Image capture interface/device 340 can include or connect it His element, such as flash of light or other light sources.Image capture interface/device 340 can be interactive with User ID module 350, module side Help the identity of 100 user of identification intelligent TV.

Smart television 100 can also include global positioning system (GPS) receiver 336.Some examples according to the present invention, GPS receiver 336 can further include GPS module, to provide other assemblies of the absolute fix information to smart television 100. It is, therefore, understood that other satellite positioning system receivers can be replaced or are used together with GPS.

The component of smart television 100 can take electricity by main power source and/or energy supply control module 360.For example, power supply controls Module 360 includes a battery, AC-to DC converter, power control logic and/or interconnection smart television 100 and external electricity The port in source.

Firmware and software：

Fig. 4 shows software systems component and an example of module 400.Software systems 400 may include one or more layers It is secondary, including but not limited to operating system nucleus 404, one or more 408, one, library application framework 412 and one or more A application program 416.One or more layers 404-416 can be communicated, to execute the function of smart television 100.

Operating system (OS) kernel 404 includes the major function for allowing software and 100 associated hardware interactions of smart television. Kernel 404 can include a series of softwares, to manage computer hardware resource and be other computer programs or software code Service is provided.Operating system nucleus 404 is the primary clustering of operating system, serves as application program and using hardware component completion Go-between between data processing.Part operation system kernel 404 may include one or more device drivers 420.Equipment is driven Dynamic device 420 can be any one of operating system code, be connected to or closed with smart television to help to operate or control The equipment or hardware of connection.Driver 420 can include the multimedia component for operating video, audio and/or other smart televisions 100 Code.The example of driver includes display screen, camera, Flash, Binder (IPC), keyboard, WiFi and audio driver.

Library 408 can include the code or other assemblies for accessing and executing during software systems 400 operate.It library 408 may Including but not limited to 424, one, library of one or more operating system times television system hyper text application language (HAL) library 428, and/or data service library 432.Operating system time library 424 may be wanted comprising operating system nucleus 404 Other operation system functions executed during code and software systems 400 operation asked.The library can include that software systems 400 are transported The code started between the departure date.

TV service hyper text application language 428 can include the code that TV service requires, by application program frame Frame 412 or application program 416 execute.Smart television of the libraries TV service HAL 428 specific to control different intelligent TV functions 100 operations.In addition, the libraries TV service HAL 428 can also be by the other kinds of application in addition to hyper text application language Program language or the example of different code type or code format composition.

Data service library 432 can include one or more components or code, and data service function is realized to execute Component.Data service function can execute in application framework 412 and/or application layer 416.Fig. 6 shows possibility The example of the data service function and component type that are included.

Application framework 412 can include about the overall abstract concept for providing function, which can pass through one Or multiple application programs 416 select, to provide specific function of application or software for these application programs.Therefore, frame 412 may include one or more different services, or can be accessed by application program 416 and be answered with providing two or more With the other applications of the general utility functions in program.For example, this function include one or more forms or panel, plane, Activity, the management of content and resource.Application framework 412 may include, but are not limited to one or more TV services 434, TV Service framework 440, TV resource 444 and user interface components 448.

TV service frame 440 can provide additional abstract concept for different TV services.TV service frame 440 Allow and the conventional of the relevant service of TV functions accesses and operate.TV service 436 is provided in TV service frame 440 General service, TV service frame 440 can be accessed by the application program in application layer 416.TV resource 444 provide code for accessing TV resource, these resources include any kind of storage content, video, audio or other The function that smart television 100 provides.TV resource 444, TV service 436 and TV service frame 440 are that execution is various adjoint The TV functions service of smart television 100.

One or more user interface components 448 can provide general component for the display of smart television 100.User interface Component 448 can be accessed as general component by the various application programs that application framework 412 provides.User can be accessed Interface assembly 448 provides service for panel and silo as described in Figure 5.

Application layer 416 both included or executable and 100 relevant application program of smart television.Application layer 416 It may be answered including but not limited to one or more live telecast application programs 452, video-on-demand applications program 456, media center With program 460, application program center applications program 464 and user-interface application program 468.Live telecast application program 452 can To provide live telecast by different signal sources.For example, live telecast application program 452 can use from cable television, The input of radio broadcasting, satellite service or other kinds of live telecast service provides TV.Then live telecast application program 452 can be in the display screen display multimedia presentation of smart television 100 or the video and audio presentation of direct broadcast television signals.

Video-on-demand applications program 456 can provide the video from different storage sources.Different from live telecast application journey Sequence 452, video on demand 456 provide the video from certain storage sources and show.Video on demand source can be with user or intelligence electricity Depending on or certain other kinds of services association.For example, video on demand 456 can from the libraries iTunes stored with cloud, from packet It is provided containing the local hard drive memory for having deposited video frequency program or other certain sources.

Media center applications program 460 can provide the application program needed for various media demos.For example, media center 460 can be to provide service different from the display of live telecast or video on demand but the still addressable image of user or audio.Matchmaker Body center 460 can obtain the media shown on smart television 100 by accessing different sources.

Application program center 464 can provide, store and use application program.Application program can be a kind of game, life Force of labor application program or certain and computer system or other equipment it is universal relevant but can be run in smart television its His application program.Application program center 464 can obtain these application programs from separate sources, by their locally stored memories In, then these application programs are executed for user on smart television 100.

User-interface application program 468 can be to provide service with 100 associated particular user interface of smart television.These are used Family interface can include the silo and panel described in Fig. 5.One example of user interface software 500 is as shown in Figure 5.Answering herein Include one or more code components with program frame 412, control user interface event, while application layer 416 can be helped One or more of application program affect smart television 100 user interface use.Application framework 412 can wrap Containing a silo switch controller 504 and/or incoming event transmitter 508.Code components in application framework 412 may It is more more or less than shown in fig. 5.Silo switch controller 504 includes the code of the switching between the one or more silos of management And language.Silo can be user interface capabilities vertical on smart television, including user's available information.Switch controller 504 The switching between two silos can be managed when event occurs for user interface.Incoming event transmitter 508 can receive user The event information at interface, these event informations come from operating system, are subsequently sent to incoming event transmitter 508.These events Information can include button selection or the input of other kinds of user interface on remote controler or TV.Then, incoming event is sent out Send device that these event informations can be sent to silo manager 532 or panel facilitator 536（Depending on event type）.Silo Switch controller 504 can be with 532 interaction of silo manager to influence the change of silo.

Application framework 416 can include user-interface application program 468 and/or silo application program 512.Using journey User-interface application program necessary to the control smart television 100 that sequence frame 416 may include can than shown in fig. 5 more or Less.User-interface application program can include silo manager 532, panel controller 536 and one or more panels 516 to 528.Silo manager 532 manages display and/or the function of silo.Silo manager 532 can be received or be sent from silo The information of switch controller 504 or incoming event transmitter 508 with the silo of change display and/or determines that silo receives defeated Enter type.

Panel facilitator 536 can display panel in the user interface, to manage the switching or influence between these panels The user interface input received in the panel.Therefore, panel facilitator 536 can be communicated with different user interface panel, such as complete Situation plate 516, volume panel 520, setting panel 524 and/or notice panel 528.Panel facilitator 536 can show these classes The panel of type is specifically dependent upon the input from incoming event transmitter 508.Global panel 516 may include and main screen phase The information of pass or the highest level information of user.The information and audio volume control or other volumes that volume panel 520 is shown are set Set correlation.Characteristic phase can be arranged in the information and other of audio or video setting or smart television 100 that the display of panel 524 is arranged It closes.Notice panel 528 can be provided notifies relevant information with user.These notices may show with such as video on demand, receive Program hide, provided at present etc. or other information are related.The content and media of notice or certain form of setting or operation or intelligence It can 100 correlation of TV.Panel facilitator 536 can be communicated with the panel controller 552 of silo application program 512.

Panel controller 552 can control certain panels in above-mentioned several types.Therefore, panel controller 552 can be with Top panel application program 540, application program panel 544 and/or bottom panel 548 communicate.These types of panel is in smart television 100 It is different when being shown in user interface.Therefore, panel control can based on system configuration or currently used display panel type and It is fixed, panel 516 to 528 is arranged to certain display direction（By top panel application program 540, application program panel 544 or bottom Panel application program 548 determines）.

Fig. 6 is an example of data service 432 and data management operations.Data management 600 may include and different type Data correlation one or more code components.For example, can have several code components in data service 432, it is executable to regard Frequency point broadcasts, electronic program guides or media data and associated.The component type of data service 432 may be than shown in fig. 6 It is more or less.Each different types of data all may include data model 604-612.These data models decide data Service will store any information and how will store these information.Therefore, data model can manage any data, no matter it From where and they how will be received and manage in intelligent television system.Therefore, data model 604,608 and/ Or 612 can provide conversion capability or influence data and be converted to another shape used for smart television 100 from a kind of form The ability of formula.

A variety of different data services（Video on demand, electronic program guides, media）Have a kind of data sub-services 620, 624 and/or 628, for being communicated with one or more internally and/or externally Content Providers 616.Data sub-services 620,624 It communicates to obtain data, is then stored in database 632,636 and 640 with Content Provider 616 with 628.Sub-services 620,624 and 628 can be communicated with Content Provider, start or enable one or more sources plug-in units 644,648 and 652 with it is interior Hold provider communication.For each Content Provider 616, source plug-in unit 644,648 and 652 are also different.Therefore, if number According to having multiple content sources, each data sub-services 620,624 and 628 that can determine, different source plug-in units is then enabled or started 644,648 and/or 652.In addition, Content Provider 616 can also be resource arbiter 656 and/or thumbnail cache manager 660 provide information.Resource arbiter 656 can be communicated with the resource 664 except data service 432.Therefore, resource arbiter 656 can communicate with the other kinds of external memory in cloud storage, network memory or resource 664.Then, information will It is supplied to data sub-services 620,624,628 by Content Provider module 616.Similarly, thumbnail cache manager includes From the thumbnail information of one of them of data sub-services 620,624,628, and information is stored in thumbnail data library 666 In.Moreover, thumbnail cache manager 660 can also extract or retrieve information from thumbnail data library 666 to be supplied to number According to one of sub-services 620,624,628.

Exemplary content aggregation structure 1300 is shown in Fig. 7.The structure may include a user interface and content-aggregated Layer 1304 and 1308.User interface layer 1304 may include a television applications 1312, media player 1316 and apply journey Sequence 1320.Television applications 1312 allow spectators to watch through appropriate transmission medium（Such as cable, satellite and/or interconnection Net）The channel received.Media player 1316 may be viewed by through appropriate transmission medium（Such as internet）Receive other The media of type.Application program 1320 includes that other are related to TV（Pre-installation）Application program, as content is checked, content is searched Algorithm is checked and are arranged to rope, equipment, can also be with the cooperation of media player 1316 to give spectators to provide information.

Content active layer 1308 includes that a content source services 1328, content aggregation service 1332 and content as data service Displaying service 1336.1328 management content source investigation machine of content source service, including local and/or Network File System, digital network Network equipment manager（It finds hand-held by known technology such as the general plug and play of multiplex broadcasting or UPnP discovery techniques Or non-portable equipment（Such as digital media server, player, renderer, controller, printer, uploader, downloader, Network connecting function and interoperability unit）, and to the retrieval of each equipment of discovery, analysis and encryption device descriptor, notice is new The content source service of discovering device, and the information with the device-dependent found before is provided, such as index）, Internet protocol electricity Depending on or IPTV, DTV or DTV（Including high definition and enhancing TV）, third party's service（Such as above-cited service）And application Program（Such as Android application program）.

Content source investigation machine can track content source, be generally configured to binary system.Content source service 1328 can start content Source investigation machine simultaneously safeguards open and lasting communication port.Communication includes inquiry or order and response pair.Content aggregation service 1332 management content metadata getters, such as video, audio and/or image metadata getter.Content displaying service 1336 carries For content indexing interface, such as Android application program interface and digital equipment interface.

The communication 1344 from content aggregation service 1332 is sent to and is received in content source service 1328.Communication includes About newest and deleted digital device and/or the notice of content and search inquiry and result.Content aggregation service 1332 can It is sent to and receives the communication 1348 from content displaying service 1336, including equipment and/or content search notice, it is interested The consulting of content and notice and search inquiry and result.

When executing search, especially user is searching for or when browsing content, and content displaying service 1336 can receive and come from The user of user interface layer 1300 asks, to open socket and send this request to content aggregation service 1332.Content is poly- It closes service 1332 and returns to the result from local data base 1340 first.Local data base 1340 include index or data model and Indexed metadata.Content source service 1328 is further sent out for all the elements source investigation machine and other data managements The search of system and browse request.The result will be sent to content aggregation service 1332, update the data library 1340 with anti- Reflect search further for as a result, and by front opening socket, original contents polymerized data base search result and reflection is more The data update result of content source service search result is supplied to content displaying to service 1336.Then content displaying service 1336 will The result is supplied to the one or more components of user interface layer 1300 to be shown to spectators.After the search phase（Such as Search phase is terminated by the operation of user or user）, user interface layer 1300 will be switched off the connection of socket.As shown, media Media player 1316 can be directly provided to from content aggregation service 1332 to be shown to user.

In Fig. 8, video content（Such as TV programme, video, TV）In the front display of screen 212.Form 1100 It covers in the part of screen 212, the video content that rest part is shown can also make screen 212 show the part of video content Along form 1100 height change when move up or down, and/or compression, it is also possible that form 1100 is superimposed upon and regards In frequency content, the height change of form 1100 does not interfere with the display location of video content.

Form 1100 may include one or more information, such as：With current display image and/or the relevant panel navigation of content Column, details（Such as title, date/time, audio/video indicator, rating and style etc.）, hot key column, browsing Request and/or the relevant information input column of searching request.

In some instances, form 1100 includes and the relevant appropriate information of content（Such as title, duration and/or remaining Under the content-browsing time）, setting information, TV or system control information, application program（Activation）Icon（Such as：Pre-installation and/ Or the application program downloaded）, application program center, media center, web browser, the information of input source.

If Fig. 9 is the visual pattern example for a user interface of content/silo selector.The visual pattern 1400 In include a content source selector 1404.Content source selector 1404 includes the figure of one or more silos 1408 to 1424 Mark.

Content source selector 1404 may include two or more icons 1408 to 1424 for representing different silos.For example, figure Mark 1408 to 1420 represents different content application silos.Different content application silos may include a live streaming TV silo is indicated by icon 1408.Live telecast silo is the logical expressions form of broadcast television signal application program, this is answered User of the television content to TV 100 can be provided with program.Video on demand (VOD) silo is indicated with icon 1412.VOD silos It provides to access and may be selected and the video of user or the path of other kinds of media can be supplied on demand.Media center silo is by scheming Mark 1416 indicates.Media center silo includes to provide by the application program of the image and/or film of User Exploitation or storage.Media Center has provided a kind of mode storing its media using smart television 100 to the user.Application silo is by 1420 table of icon Show.Application silo provides game and other user applications etc. that can be accessed and use on TV.Input source silo 1424 can be the equipment that any types are connect by input port or other electric connecting modes with TV 100 or other are stored Mechanism, such as：Other input interfaces such as HDMI or input interface set silo.

Figure 10 shows the illustrative graphical user interface in buying class application program（GUI）, if user is poly- eager to learn Homepage GUI under application program is shown.Homepage GUI displayable content viewing area 160 and leading navigating area 170 two on a display screen Region.

Wherein, leading navigating area 170 is used to indicate content display area 160 and shows that multiple option columns, the respective option are recommended in column Position shows classification information associated with virtual goods.Each option column is made of icon and text, and option column can hide Text and only show corresponding icon, i.e., the brief form of leading navigating area.In some examples, navigating area 170 is dominated in screen edge area It has been shown that, such as：Left side edge.User also can be in system setting, and selection is shown in right side edge, or is moved to downside and changes cloth Office direction.

Content display area 160 includes 164 three parts of status display area 161, preferential recommendation area 163 and additional recommendations area, In, merchandise news associated with the first virtual goods is presented in preferential recommendation area 163 and attachment recommended area 164, this first Virtual goods can be recommendation picture or the recommendation position for learning class course, such as " toefl listening " picture or video carousel window.

Status display area 161, which provides a user, is used to indicate network environment and external environment residing for smart television 100 Essential information.Such as show the login status of user, network connection state, signal source, local time, local weather, residing city One or more of combination.

Preferential recommendation area 163 is for providing for searching for interface associated with the second virtual goods, such as：" opening member " The member shown merges interface, can also provide the function button for downloading mobile phone board application program and gather for providing a user It learns and preferentially releases merchandise news associated with the first virtual goods in application program, it is such as wide with third party's learning platform cooperation Announcement and/or study course.

Additional recommendations area 164 is used to, by individual habit of user and classifying content, resource is provided a user on recommending position Resource in list.

In some instances, it dominates navigating area 170 and shows that user selects the position on option column with shade；Content display area 160 Show that user selects the position on option column with focus 150.Although using the combination of shade and box in the present note, Icon can be selected and/or identify using other methods or configuration.Can also include to adjust for example, in addition to shade and box The background of whole 1720 equal icons and text, therefore keep color, shade or color different.Alternatively or additionally, shade 140 It may include amplification or widened icon and text with focus 150.

User can only move the focus on some option column and check；It can also select focus position Option column.Once making a choice, another GUI for being interacted with selected content is provided to user.

As shown in Figure 11 A, it includes multiple option columns to dominate navigating area 170 specifically, and part or all of option column is based on virtual quotient Classification information is arranged in the user scope of product target user, such as learns Qian Lan, high intermediate hurdles, primary school column, job advertisement and/or old column；Base It is accustomed to that classification information is arranged jointly in user, such as personal record column, search instruction input field, selected recommendation column, hobby column And/or the one or more on language learning column, it is aggregated content.In the present embodiment, main navigation bar 170 once shows seven options Column, remaining option column roller are shown.

The option column of leading navigating area 170 is made of icon and text, and option column can hide text and only show corresponding diagram Mark.Both display modes correspond to the two states of leading navigating area 170 respectively, that is, when hiding text and only showing icon, for letter Easy state.

Personal record column is shown with " I " 171, in content display area 160, showing content related to user, Such as favorites.Search instruction input field, such as " search " 172, be used to indicate user input accordingly relevant order keyword with It carries out searching element.Selected recommendation column is shown with " selected " 173, for recommending and " selected " 173 phase to user in content display area The merchandise news of corresponding hot spot or newest first virtual goods, the merchandise news can be based on user click, browsing duration or more The new time is recommended；Academic option column is used to indicate selects residing educational background according to user, and is shown in content display area 160 Relevant content.Exemplary, academic option column is " before " option column 174, " primary school " option column 175, " junior middle school " option column 176, " senior middle school " option column 177.

Figure 11 B are the content selection area views of this example.Status display area 161 includes the member center arranged successively that keeps left Option column 1611, network connection option column 1612, signal source option column 1613, time option column 1614, weather option column 1615, The navigation of city option column 1616 and arrangement of keeping right indicates column 1617, wherein navigation instruction column is for showing user in leading boat The focus in area 170 selects.

Preferential recommendation area 163 includes learning records option column 1631, and the history course content for recording user's study carries For a recommendation list based on history learning content；Member merges interface 1632, for guiding user to search for payment details page； Mobile phone version APP the download options column 1633, for providing user's Quick Response Code for downloading application program of mobile phone；Carousel window 1634；Wheel Broadcast thumbnail window 1635 and main recommended area 1636.Wherein, the content that main recommended area 1636 is shown be Latest Online and/or Newer course, video and/or application program.Recommendation bit quantity in main recommended area 1636 is no more than 16, is in duplicate rows Arrangement.

Member merges interface 1632 and shows " opening member " and LOGO figures, and the payment function of the interface is browsed for user And virtual goods, and the left column in preferential recommendation area 163 is set, for preferential browsing.

Figure 12 A are that GUI is merged in the payment of the present embodiment.It is shown in response to merging the instruction of the input of interface 1632 to member Payment fusion page 1810 is used for user and browsing payment information, payment fusion page 1810 is selected to include navigation area and payment details area, The selection inputted based on user to being classified column in navigation area, display payment details corresponding with classification column are believed in payment details area Breath, such as：When focus is moved to " old age " classification column 1811, show that payment details are believed in the payment details area 182 on the right side of it Breath, which includes payment label area 1813, in paying label area 1813 based on user on time dimension Payment custom recommends multiple payment labels, selects to browse payment information associated with the second virtual goods for user, such as In paying label 1821 the annual semi-annual, season of amount paid needed for member and monthly valence are used to indicate to display successively in row Lattice are followed successively by 253 yuan, 128 yuan, 45 yuan and 30 yuan；Can also include highlight 1812, display reminding is believed in highlight 1812 Breath, checks merchandise news associated with member or/course commodity, such as user：" old VIP " and " totally 264 class hour ", it is User knows merchandise news in detail.

Figure 12 B are another payment fusion GUI of the present embodiment.In order to vertically refine user scope, payment fusion page The classification column shown in 1820 navigation areas includes partly or entirely that at least two-stage is classified column, selects level-one column based on user and shows Payment details information associated with the two level column under level-one column is located in " senior middle school " level-one column 1821 as Figure 12 B show focus When, display " high one ", " high two " and " the two level column of high three ", the acquiescence display of payment details area 182 and " high one " two on the right side of it The corresponding payment details information in grade column pays label area 1823 in payment details information, pays multiple payments in label area 1823 Label is for vertically paying the corresponding virtual goods in level-one column, and each pay in label shows original cost lattice and discounted cost, such as： The original cost lattice " 725 yuan " in year, discounted cost " 490 yuan ".

The prompt message 1833 above-listed positioned at payment label area 1823 includes being suitable for user scope corresponding with classification column Personalized recommendation content, such as " a high VIP ", in " winter vacation carry point " of branch's distribution, " triple jump ", " whole audience down to 6 foldings " and " End not may be selected to upgrade to high second grade VIP, and the term of validity is constant ", to improve user experience.

In some embodiments, focus is positioned to the carousel in preferential recommendation area 163 based on selection input by user Window 1634 inputs triggering command to carousel window 1634 and switches to full frame interface, such as the full frame GUI that Figure 13 A are the present embodiment.

First interface 1911 is shown on the video that full screen user interface 1910 plays, and for the payment page of transferring, first connects Mouthfuls 1911 maintain dispaly state during played in full screen, in viewing duration user can select at any time；First interface 1911 can To show the merchandise news for describing prompt message in a manner of instruction input and for describe to search for the first virtual goods, such as " pressing OK keys " and " course ".

Such as the video details GUI that Figure 13 B are the present embodiment.In response to the first instruction inputted to first interface 1911（Such as Key command）, be forwarded to video details page 1920, for user check with the relevant commodity detail information of the first virtual goods, The commodity detail information includes the text message and second interface 1921 for commenting virtual goods, for guide user search with Associated second virtual goods of first virtual goods, second interface 1921 show commodity letter associated with the second virtual goods Breath, such as " the small VIP of purchase ", for the merchandise news of the different virtual goods of seamless search.

Focus acquiescence is located on carousel window in video details page 1920, is based on shift-right command input by user, first will Focus is positioned from carousel window to played in full screen control, is then shifted to the right to second interface 1921, is inputted to second interface 1921 Instruction can transfer payment details GUI, such as the payment details GUI that Figure 13 C are the present embodiment.

In response to the second instruction inputted to second interface 1921（Such as voice or key command）, show and the second virtual quotient The corresponding payment details page 1930 of product, at least two payment labels of display on payment details page 1930 can also include and second The associated prompt message of virtual goods pays label area and highlight and is distributed in duplicate rows, and different payment details GUI are shown at least The different prompt message in part and/or payment label；It pays and is shown on label for providing user's price for checking multiple dimensions Information, dimension include total price and average price, such as：Annual total price " 490 " and its corresponding day average price " 1.2 "；The Two virtual goods provide paid service for the first virtual goods, and annual member is opened in such as 490 yuan of payment can be whole in 1 year The educational class for watching " first grade of primary school " air cock class, not opening other classification courses of any member can only try 5 minutes.

Prompt message in row to arrangement in payment details page 1930 is following, and multiple payment labels of alternate layout account for It is less than the page length L1 of payment details page 1930 with length L2, payment details page 1930 can show expansion subrack 1931, for using The extension payment label not shown in details page is checked in family selection, or/and, hide extension in the non-visible area of payment details page Label is paid, for succinct display；Discounted cost and original cost lattice show that original cost case is in discounted cost in duplicate rows in payment label Downlink and it is marked with strikethrough, payment information is shown to strengthen.

In some instances, quotient is linked based on user's input selection corresponding with merchandise news in additional recommendations area 164 Product details page, such as input with " high two mathematics in master classroom-is required（People teaches A editions）" associated voice or moving focal point position, Triggering shows course details page behind corresponding recommendation position, such as the course details GUI that Figure 14 A are the present embodiment.

Course details page 2110 includes first interface 2111, is shown on first interface 2111 associated with the second virtual goods Merchandise news, search for associated with the second virtual goods second interface for providing user, can also include being connect with first Mouth 2111 is in row to other functionality controls to distribute alternately, and such as played in full screen control collects control and thumbs up control, front and back layout Sequence can be arranged the importance of user demand based on its function.

Course details page 2110 further include be distributed in 2111 display area periphery of first interface and with the first virtual goods phase Associated merchandise news may include for describing the text message of the first virtual goods function, for playing the first virtual quotient The merchandise news of the video window of product and/or other the first virtual goods based on the first virtual goods associated recommendation, other The peripheral apparatus that one virtual goods are such as adapted to game application（Handle or keyboard）, the similar leisure video of content it is similar with function Application installation package etc., horn of plenty recommendation；First interface 2111 and other functionality controls flush above and below ranks, adjacent control Spacing between part is expert at the minimum length occupied upwards no more than each control, and so combination display provides selection to the user just Profit and simple layout video details page, such as：According to played in full screen control, the high two VIP controls of purchase, collection control and thumb up control The tandem of part is distributed, and being smaller than between each control thumbs up control and be expert at and occupy length upwards.

The list column shown in course details page 2110 includes the secondary recommendation following with title 2110 is shown in of title 2112 Position area 2113, and show multiple recommendation positions in the secondary visible area for recommending position area 2113 and partly or entirely hidden in non-visible area Multiple recommendation positions, in response to user in the secondary move for recommending position area 2113 to input（Such as：Left and right gesture or voice）, it is non-can Vision area hides the mutual transition status in recommendation position shown with visible area, as user recommends 2113 operation focus of position area to move right in pair It is dynamic, it is located in after recommending position 2113a and continues to move to right focus, position 2113a and its recommendation position before is recommended to move to left a recommendation Bit length, makes recommendation position 2113a be converted to visibility status from half hidden state, extends merchandise news with this, can be that user selects Select offer facility, or content service provider increases user data；More preferably to weigh abundant merchandise news and existing convenient for user Select merchandise news, pair that displayable recommendation position in position area 2113 is recommended to be equal to list where recommendation source in multiple recommendation positions Recommend the number of position in column, the number is between 5-20；Title bar 1642 can be shown based on user individual custom setting Identification information, such as " guessing that you like ", " hobby quality life ", affiliated list column select custom and/or knot according to user It closes and hot spot generation recommendation list is recommended to be placed in secondary recommendation position area 2113.

The first virtual goods shown in attachment recommended area are selected based on user and link its corresponding commodity details page, such as The peripheral hardware merchandise news being adapted to game, the commodity details page base are transferred or are capped in 160 place GUI of content display area And show another GUI, wherein transfer include hide, delete or position movement etc. state changes, commodity details page include with First virtual goods associated commodity experience advertisement, picture or/text information and first interface of its function are described, use In guiding user search and the second virtual goods（Such as VIP or SVIP）Associated interface merges page；It includes extremely that interface, which merges page, Few two second interfaces, first interface and second interface show that at least partly associated text message, text message are such as " high by two VIP " and " senior middle school second grade VIP ", can also be different or same-interface form is laid out；Interface can be graphic interface, such as control Part button or/and picture can also be routine interface, such as configure the program called based on phonetic order in the user interface, should The mapping relations between trade name and voice fields are stored in program.

Interface if Figure 14 B are the present embodiment merges GUI.Interface merges page 2120 and is based on user in course details page 2110 In to first interface 2111 input instruction（Such as：It clicks or voice）And predeterminable event is triggered, such as click, double-click or slide thing Part）, three second interfaces 2121,2122 and 2123, focus acquiescence display are shown on another GUI in response to the predeterminable event In second interface 2121, moves to right selection in response to input by user and position focus in second interface 2122, at this time second Interface 2122 protrudes from the tiled state of its left and right interface in tensional state, and it is identical second virtual quotient to merge page by interface The applicable different user range of product provides search link, realizes the seamless connection of merchandise news, improves user experience.

The merchandise news shown in second interface 2122 can be applicable in the user scope setting of group based on the second virtual goods, " open-minded " for characterizing interface search purposes and " VIP " for describing virtual goods or/and " meeting is at least arranged in text message Member ", the merchandise news that each second interface show difference, for the different payment details page of switching, such as：Second connects Mouthful 2121-2123 be respectively suitable for senior middle school one grade, second grade and Third school grade user scope, to which corresponding user's letter be arranged Breath, provides to the user brief and comprehensively searches for information, shows that content refers to such as 12A, 12B and 13C on payment details page, herein It repeats no more.

It includes Transparent color, edematus or nontransparent color that interface, which merges 2120 display background of page, such as grey, blue, white Deng different from the rendering color shown in second interface, for setting off the merchandise news shown in second interface, convenient for browsing commodity Information, such as：Interface merges page 2120 and second interface 2121 shows Dark grey and light gray respectively, the second interface residing for focus 2122 are displayed in white.

Figure 14 C are that another interface of the present embodiment merges GUI.Interface merges page 2130 and is based on user to first interface 2111 selection is covered on video details page 2111, the rendering color of video details page 2111（Such as rgb value）It is merged higher than interface The rendering color of page 2130, interface merge transparency of the transparency less than video details page 2111 of page 2130, not for fusion display With the recommendation of user interface；Interface fusion page 2130 connects including being respectively suitable for the second of high one, high two and high three user Mouthful, show Role Information in second interface, the user scope applicable for describing second interface, the Role Information is with " high by one VIP ", " high two VIP " and " high three VIP " are shown；In order to improve user experience and VIP activity ratios, interface merge on page 2130 with Other different regions of second interface with picture or text display reminding information, for prompt the user with log in account number and user with Recommendation source is associated the state of activation of VIP, such as：It is above-listed with " distinguished * * * * * * are used in the display area of second interface Family, you are good！" display log in account number, with " * * courses are included in following VIP, select one you interested activate ！" display state of activation.

Interference is browsed to user in order to reduce page layout mode, second interface and/or prompt message are in go to arrangement And it is distributed in the central region of interface fusion page, interface merges page and the rendering color of video details page is approximate or identical, such as：Depending on Frequency details page and interface fusion page are respectively white and navy blue, to hide video details page；Second searches the role in plain interface Information can show the rendering color for protruding from interface fusion page, such as：Interface fusion page, role are followed successively by navy blue and yellow, are Strengthen and shows Role Information.

In some embodiments, payment details page further includes payment prompt message, for user's browsing and recommendation source Property content related or/and associated with user scope, payment prompt message includes user scope and course coverage area, example Such as：User scope is " first grade of primary school ", and discount rate is " 8 foldings in limited time ", and course coverage area is the air cock of " first grade of primary school " Class and " master's explanation " star's course；Property content associated with user scope highlights, such as：Display large print, Overstriking font or font are shown on background picture.

Figure 14 D are that another interface of the present embodiment merges page GUI.It is shown in order to which multiple interfaces merge, interface merges page 2140 include main interface area 2141, additional interface area 2142 and commercial product recommending area 2143, show in main interface area 2141 it is a variety of with Different other of second interface recommend interfaces, are gone in additional function area 2142 to showing that multiple second interfaces, commercial product recommending area are aobvious Show commercial product recommending associated with the first virtual goods position, display of commodity information on commercial product recommending position, such as picture or/and word, For simple searching route.

Main interface region 2141 may include Quick Response Code, and Quick Response Code includes the chained address of payment details page（URL）, it is used for With other-end（As mobile phone, Pad, wearable device give you）It transmits payment link and shows payment after identifying payment link Details page can also include trade name associated with the first virtual goods（Such as immature linking class）And/or additional interface, it is attached Adjunction mouth such as advertisement filter interface, image quality interface and individualized content interface and its following display prompt corresponding with each interface Information, prompt message can be shown with " advertisement privileged trading ", " high clear image quality " and " member specially enjoys activity " successively, be touched to interface Send instructions transmittable respective request, the content returned in response to request is shown on another GUI, details are not described herein.

Commercial product recommending area 2143 selects the payment label of payment based on user in payment details page, sends pay invoice and asks It asks, and receives the VIP fed back in response to the request and open information, to the display in commercial product recommending area and the first virtual goods Associated merchandise news pre-sets merchandise news before opening member and shows corresponding prompt message, such as " opens meeting Following popular course can be watched after member ", to improve user experience.

The second interface for protruding from other second interface dispaly states, input in the second interface instruction based on user and Chained address is triggered, for being linked to payment details page, is directly moved back from the payment details page of dispaly state in response to input instruction Video details page is returned, user can select first interface in video details page and transfer interface again and merge page.

For simple searching route, retracts interface from payment details page and merge page, role's label is reselected based on user And interface fusion page is linked to, and show different texts or/and picture format in payment details page, to protrude payment details information, Details are not described herein.

In some instances, status display area 161 is horizontally placed in content display area 160, and is located at content display area 160 top.For showing current operation status and information alert.

In order to improve user experience, status display area 161, preferential recommendation area 163 and 164 integration of additional recommendations area are set Meter.That is setting immersion status display area, allows the entire look ＆ feel of content display area 160 to be consistent.

In some instances, status display area can be shown, can not also be shown.General display is preferable, can provide operation State.

When focus is not at state the region of viewing area 161, only display is corresponding on each option column of status display area 161 Icon, and spacing distance minimizes between adjacent icon.It is selected when the option column of status display area 161 obtains focus Option column shows icon and text.

Wherein, member's center tab 1611 is used to obtain the login status of user.After user obtains focus, if it is The state of login then shows user's head portrait and user name and member's remaining time；If it is the state being not logged in, then login is shown Tabs and registration tabs, for user's login or register account number.

Network connection tabs 1612 is for showing network connection state.When focus has not been obtained, only display indicates to have connected Or not connected icon；After user obtains focus, if it is the state having connected, then the icon and net that expression has connected are shown Network title；If it is not connected state, then the icon for indicating not connected and " being not logged in " printed words are shown.

Signal source tabs 1613 is used for display source signal title.

Time tabs 1614 shows the local time, if in China, the time is Beijing time.When focus has not been obtained, After showing that specific moment, user obtain focus, specific moment and date are shown.When user selects the focus, can enter be System modification time may also set up and be expressed as 24 hours systems or 12 hours systems constantly.

Weather tabs 1615 is for showing selected urban weather.When focus has not been obtained, weather icon and the same day are shown The lowest temperature and the highest temperature.After obtaining focus, shows specific Weather information and/or air quality information, such as indicate cloudy Icon, " cloudy turn to fine " printed words, the lowest temperature and the highest temperature on the same day, can also show the content of PM2.5.

City tabs 1616 is for showing location.After obtaining focus, province and city are shown.

When focus is located at status display area 161, focus can be arbitrarily mobile multiple in the horizontal direction, and user selects shape Any icon in state viewing area 161, you can enter corresponding content pages or setting page, this will not be repeated here.Status display area Icon in 161 is also not limited to the icon style provided in above-described embodiment, and is located at status display area in above-described embodiment Putting in order between the tabs of the setting to keep left in 161 can be arbitrarily arranged according to the hobby of user, in the present embodiment only Be shown in which a kind of sequence, cannot be considered as the limitation to the application, the protection domain of the application further include icon style not Situation same, sortord is different.

The display content in preferential recommendation area 163 and additional recommendations area 164 is determined by the focus position for dominating navigating area 170 It is fixed.When system default user enters the homepage for gathering application program eager to learn, focus is located at " selected " the option column of leading navigating area 170 On.User can be such that focus falls in content display area 160 by clicking remote controler, touching the modes such as screen or gesture.

In some embodiments, focus is moved to attached by the select command inputted in content display area 160 based on user Add the commercial product recommending position 1641 in recommended area, in response to the triggering command inputted to commercial product recommending position 1641a, in commercial product recommending area First interface is shown in 1641a, in response to transferring video details page to the triggering command that first interface inputs, on video details page It shows that at least two second search plain interface, in response to the selection that user inputs second interface, links to payment details page, for letter Easy searching route.

As shown in figure 15, when user makes focus move right by clicking remote controler, touching the modes such as screen or gesture An at time, the text hidden of navigating area is dominated, only shows corresponding icon, indicates that the icon of " selected " is in shadow state.At the same time, The focus acquiescence of content display area 160 is fallen on the learning records option column 1631 in preferential recommendation area 163.

When leading navigating area 170 hides text, width reduces, and content display area 160 translates to the left as a whole.

In some instances, user can move the focus up first option column member center into status display area Option column 1611 moves down focus to " opening VIP " option column 1632 or the focus that moves right to carousel region.

The removable oving foci of user is to browse the different contents for recommending position to show in preferential recommendation area 163.When focus is being promoted mainly When recommending the recommendation position in area 1636 and moving horizontally to the right, member's option column 1632, mobile phone version are opened in learning records option column 1631 The position on APP the download options column 1633 remains unchanged on a display screen, and carousel window 1634, carousel thumbnail window 1635 with And the appearance of position is recommended and left side display portion disappears in the position of main recommended area 1636 on display screen panel with right side.

The recommendation position in additional recommendations area 164 be divided into duplicate rows show and uniline show that, when being shown for duplicate rows, focus is wherein A line moves left and right, while another row being driven to move left and right.

In this example, when user's level move right focus recommend position to the last one of main recommended area when, focus at this time It cannot move right again, if user still triggers the instruction for the focus that moves right, the recommendation position of main recommended area will appear movement The prompt effect being at the end.Such as：Multiple recommendation positions of main recommended area displaying integrally move right, and extremely short distance is again quick to return Original position is arrived again, recommends position to prompt user to reach the last one.

User moves down in focus to additional recommendations area 164, each recommends position to arrange in the horizontal direction.Pair recommends position When the quantity for the recommendation position 1642a that the first row is completely shown in area 1642 is less than 9, uniline displaying；When more than 9, duplicate rows is aobvious Show, no more than 16.Each recommendation position 1642a can show the thumbnail or poster of recommended course.

In some instances, when focus is not in determining recommendation position 1642a, within the scope of each recommendation position 1642a Lower section shows the literal name of recommended course.

Focus, which rests on, to be determined when recommending position 1641a, can be checked and be recommended the details that arrive of position content, as study course when The information such as length, teacher speaker, study course theme.When focus moves the recommendation position 1641a with browsing in the horizontal direction, header area 1642 positions remain unchanged on a display screen.Focus is each in additional recommendations area 164 or two rows recommend position 1641a to move horizontally When possessed dynamic effect and above-described embodiment in the mobile effect having between recommendation position 1641a of the focus in main recommended area Fruit is identical, and this will not be repeated here.

When focus only moves in content display area 160, i.e. user is when browsing content viewing area 160, focus Can be multiple along arbitrarily being moved in horizontal direction, after focus is moved to row's icon that content display area 160 keeps left, focus If continuation is moved to the left again, enters and dominate navigating area 170；When focus is moved to the last one icon of content display area 160 When, focus cannot continue to move right again, and provide the dynamic effect prompt for reaching boundary, such as springing.

Figure 16 is user in the GUI for moving down focus of additional recommendations area more than 164 times.Leading navigating area 170 only shows icon, Additional recommendations area 164 is whole to move up to show that multirow recommends position in content display area 160, status display area 161 and preferential 163 upward recursion of recommended area is hidden to when display screen top；It is located at the first row the 4th when focus is moved under " guessing that you like " When the recommendation position of row, remote controler inputs the instruction triggers recommendation positions, the recommendation position can to its circumferential extensional to predeterminated position, and Recommending to show first interface in position, input triggering command to first interface merges page for transferring interface.

When the above is that user enters the homepage for gathering application program eager to learn, focus is located at " selected " of leading navigating area 170 Under option column, the state description of focus shift position variation and interface, specific implementation can be in conjunction with the description of other embodiment, this Place does not repeat.However, it is to be understood that the detail that the application can surmount the application detailed description is implemented in many ways.

As shown in Figure 17 A, entering purchase applications the present embodiment provides a kind of（Such as：It is poly- eager to learn）Afterwards, by mobile burnt Point realizes an example of the method 2100 that application program is shown.Although Figure 15-16 shows that the general execution of method 2100 is suitable Sequence, but method 2100 can include more or less step or its step sequence can be with method 2100 shown in Figure 17 A Different sequence arrangements.Method 2100 is one group of computer executed instructions that can be executed by computer system or processor, one It encodes or stores on kind computer-readable media, or be embodied as the application-specific integrated circuit (ASIC) or existing of executable this method Circuit in field programmable gate array (FPGA).Hereinafter, we are by the system in conjunction with described in Fig. 1-16, component, module, number Carry out means of interpretation 2100 according to structure, user interface etc..

Figure 17 A conceptually illustrate the method 2100 that user moves the focus to some embodiments of content display area. As shown, method 2100 first starts at reception（2110）Gather application interface eager to learn for triggering to enter（Homepage）Finger It enables.The user that user can either touch screen by remote controller buttons, gesture interacts set or is connect by certain modification Receive the order.

Then the processing determines（2120）Display includes the user interface of leading navigating area and content navigation area on GUI, Focus default location is on " selected " option column.When user's selection moves right focus（2130）, focus from it is " selected " choosing Content display area is shifted on item column, can be located in " member's " center " of status bar first；Or is located in preferential recommendation area On the recommendation position of one row the first row, such as " learning records " option column；Content display area integrally translates to the left, and focus is located at preferential Recommended area it is upper, as shown in figure 15, when user selection move the focus up when, on GUI from " learning records " option column switch To " member's " center ".

Then the processing detection（2140）The shift-right command inputted on GUI, device is in response to switching downwards focus It orders and focus is moved to the commercial product recommending position in commending contents area from " learning records ", display thereon and the first virtual goods Associated merchandise news, such as：When focus is located in carousel window, loads and play in carousel window and try video；The quotient Product recommend position that can be triggered to the request bag for carrying download link in response to the instruction of input and can draw another GUI.It is in Present preferential recommendation area and the recommendation position in the additional recommendations area for preferably recommending trivial lower section and carousel window, for user's water Gentle vertical direction slidingtype or waterfall-type browsing check Recommendations information.

As seen in this fig. 17b, method 2200 detects the select command of user's input moving focal point in content display area, positioning Carousel window in focus to preferred recommended area（2210）, in response to the triggering command inputted to carousel window（2220）, stretch Homepage GUI is covered after carousel window, with played in full screen video, the continuously display first interface during played in full screen, until response It is reduced in the return instruction of input, the carousel window after diminution replys default location and removes the first interface that disappears；Or in response to To the triggering command of first interface input, another GUI is linked to, with reference to figure 11B, 13A, which replaces played in full screen window Dispaly state.

Device in response to during played in full screen to first interface input triggering command（2230）, link to video details GUI, the GUI are hidden based on full frame GUI and are shown, being rendered on video details page has the second search control, and the second search control is aobvious Show merchandise news associated with the second virtual goods, the merchandise news is including the second virtual goods title and for describing to be applicable in In the Role Information of the user scope of the second virtual goods, with reference to figure 13B, the second virtual goods can be used for taking for video-enable Business, the service is such as：User opens member after paying ideal money to service provider, and video corresponding with the member is without viewing duration limit System watches Service Activation to payment, on the contrary, member does not open, have viewing duration limitation to video, i.e., to the service of trying Activation.

Device is in response to the select command inputted in video details GUI, positioning focus to the second search control, detection pair The triggering command of second interface input（2240）, payment details GUI is forwarded in response to the triggering command, on payment details GUI In capable to the multiple payment labels of drafting, including implicit or display merchandise news associated with the second virtual goods information（Such as VIP Or member）, price paid is checked for user, for being based on paying the second virtual quotient with other equipment short range or telecommunication Product.

As shown in Figure 17 C, member merges the left column that interface is located at carousel window, and method 2300 is detected for preferably recommending The select command of area's input, interface is merged from carousel window moving focal point to member（2310）, in response to merging interface to member The triggering command of input and from homepage GUI link to payment fusion GUI（2320）, payment fusion GUI includes navigation area and payment Details area, navigation area show multiple option columns, and the payment shown in the corresponding payment details area in part or all of option column is detailed Feelings information is different, such as Figure 16 A and 16B.

As shown in figure 17d, method 2400, which first starts at, is received in triggering into poly- application interface eager to learn（Homepage）Life It enables, into poly- application program eager to learn.User can by remote controller buttons, gesture or touch screen user interact set or Person receives the order by certain modification.

Display includes the user interface of leading navigating area and content display area on homepage GUI, and acquiescence focus is in " selected " choosing On column, device makes focus fall " member's " center " is recommended on position, and then device is responded in response to switching the order of focus to the right In the order of continuous switching focus downwards（2410）, so that focus is moved to additional recommendations area, the recommendation shown in attachment recommended area Position slides up dynamic formula or waterfall type is shown, positions quotient associated with the first virtual goods in focus to " senior middle school presents briefly and succinctly " recommended area Product are recommended position, the merchandise news of " preparing for war 2018 " to be shown in the recommendation position, in the following display " name for recommending the corresponding display area in position The profile information of 2017 NMET writings of teacher's deciphering "（It is not shown in figure）.

Device is in response to the triggering command that is inputted to commercial product recommending position（2420）, the GUI newly created is linked, is shown on the GUI Show and merchandise news associated with the first virtual goods is obtained based on feedback after remote request, and draws the first search control, First search control on render have with the relevant merchandise news of the second virtual goods, for user in paying the second virtual goods Guiding search merchandise news.

Device is in response to the triggering command that is inputted to first interface（2430）, link interface merges GUI, in interface fusion GUI is retired based on commodity details GUI and show, including at least two second interfaces, shown in part or all of second interface and The associated merchandise news of second virtual goods, in response to the select command inputted to any second interface（2440）, link to Corresponding payment details page, payment details page is covered in interface fusion page upper layer, such as Figure 14 C.

In some embodiments, it is vertical payment, interface fusion GUI includes be respectively suitable for different user range multiple Second interface shows different Role Informations in second interface, and the applicable difference of same first virtual goods is checked for user User scope, second interface can be presented in a manner of control or Quick Response Code, such as " interest ", " primary school five grades ", " 0-2 Sui before learning " VIP；Other interfaces can also with second interface with different function, such as advertisement filter interface, image quality interface, for fusion and the The associated merchandise news of two virtual goods, such as Figure 14 D.

As shown in Figure 18 A, when method 3100 is displayed in full screen payment details GUI on a display screen, device detection input is returned It refers to enable（3110）, the commodity details GUI corresponding with payment details GUI in searching for link is transferred in response to return instruction （3120）, carousel window of the focus default location on commodity details GUI, device detection right shift instruction input by user will be burnt Point location then detects right shift instruction input by user on played in full screen control, positions in focus to first interface, and device is rung The triggering command that Ying Yu inputs second interface（3130）, interface fusion page is transferred again, and it is detailed that interface fusion page is covered in commodity On feelings GUI, and the rendering color of commodity details page and transparency are above interface fusion page, to merge display of commodity information.

In some embodiments, as shown in figure 18b, for brief search path, method 3200 is detected to payment details GUI The return instruction of input（3210）, link to interface in response to return instruction and merge page（3220）, interface merge page in row to Multiple second interfaces are distributed, focus default location is in the second interface of first row, and device detects translation choosing input by user It selects and repositions focus in other second interfaces（3320）, in response to focus point location second interface input triggering refer to It enables（3330）, link to the relevant payment details GUI of merchandise news that is shown in the second interface, such as Figure 18 C.

The exemplary system and method for the application is illustrated by the relationship with entertainment systems.But to avoid pair The application has any unnecessary ambiguity, preceding description that some known structures and equipment is omitted.This omission is not understood that For the limitation to right.For the understanding for promoting to the application, concrete details is provided hereby.However, it should manage Solution, the detail that the application can surmount the application detailed description are implemented in many ways.

Moreover, although exemplary aspect, example and/or the configuration illustrated by the application show that the various assemblies of system are It is arranged together, but certain system components can be located at distributed network（Such as LAN and/or internet）Distal end or position In dedicated system.It should therefore be understood that the component of system can be combined into one or more equipment, such as set-top box or TV Machine, or in distributed network（Such as analog and/or digital telecommunication network, packet switching network or circuit-switched network）Specific section Other equipment arranged side by side on point.According to the above description and for the reason of the computational efficiency, system component can be located at distribution Operation of any position without influencing system in component network.For example, different components can be located at interchanger（Such as PBX and Media server, gateway）, one or more communication equipment, in one or more user sites or above-mentioned certain combinations.It is similar The one or more functions part on ground, system can be distributed between telecommunication apparatus and associated computing device.

Furthermore, it will be understood that the various connections between these elements can be wired or wireless connection or its arbitrary combination, or Any other known or later developed element that can realize that data provide and/or data are communicated with the element connecting.These Wired or wireless connection can also be secure connection, being capable of transmission encrypting information.Transmission media as connection, for example, can be with It is any appropriate electrical signal carrier, including coaxial cable, copper wire and optical fiber, can is sound wave or light wave, such as radio wave With the sound wave or light wave generated during Infrared data transmission.

In addition, although by specific event order discussion and illustrating some flow charts, it should be appreciated that this order can With change, increase and omission, without generating substantial effect to the operation of disclosed example, configuration and various aspects.

A series of changes that the application may be used change and modification.It is possible that certain features of the application are only provided, and Remaining feature is not provided.

In another example, the system and method for the application implement when can with special purpose computer, programmed it is micro- Processor or microcontroller and peripheral integrated circuit element, ASIC or other integrated circuits, digital signal processor, hardwired electricity Son or logic circuit（Such as discrete element circuits）, programmable logic device or gate array（Such as PLD, PLA, FPGA, PAL）, it is special The combined uses such as computer, any comparable tool.In general, any equipment that can implement method described herein Or tool is used equally for implementing the various aspects of the application.Exemplary hardware suitable for disclosed example, configuration and aspect Including computer, portable equipment, phone（Such as mobile phone, can enable internet, number, simulation, mixture and other）And its His hardware known in the art.Certain this kind of equipment include processor（Such as one or more microprocessors）, it is memory, non- Volatile memory, input equipment and output equipment etc..Moreover, it is also possible to implement the application using other software implementation process The method, these implementation processes include but not limited to distributed treatment or component/object distributed treatment, parallel processing or Virtual machine processing.

In another example, disclosed method can also easily with use object or oriented object development The software of environment can be used just because these environment can provide on various computers or workstation platform in conjunction with implementing Prompt formula source code.Alternatively, disclosed system can be partly or entirely in the hardware using standard logic circuits or VLSI equipment Middle implementation.Software or hardware are used when implementing the system according to the application, depends on the speed and/or efficiency of system It is required that, specific function and specific software or hardware system or microprocessor currently in use or microcomputer system.

In another example, disclosed method can partly be implemented in software, which can be stored in It deposits in media, is run in the programmed general purpose computer with preparation controller and memory, on special purpose computer, microprocessor. In these examples, the system and method in the application can be as the program in embedded personal computer（As applet, Or CGI scripting）, the resource, embedded special measurement system and the system component that are stored on server or computer workstation etc. Routine program is implemented.Further, it is also possible to by the way that the system and or method is physically integrated into software and/or hardware system In system, to execute the system.

Although the application according to specific criteria and agreement come illustrate in some aspects, the group implemented in example and/or configuration Part and function, but do not indicate that these aspects, example and/or configuration are limited to these standards and agreement.The application it is unmentioned its He is also existing similar to standard and agreement, and is considered as in the application.Moreover, standard and agreement that the application refers to and The application it is unmentioned other will be periodically by most soon and more effectively with the same function in itself similar to standard and agreement Counterpart replaces.It includes in this application that this alternate standard with the same function and agreement, which are considered as counterpart,.

The application in all fields, example and/or configuration in comprising the application be described in detail component, method, process, be System and/or instrument, including various aspects, example, profile instance, sub-portfolio and/or above-mentioned subset.Those skilled in the art exist Understand and will know how after the application to make and for the use of disclosed, example and/or configuration.The application in all fields, It is included in the item for lacking and not describing and/or illustrate in the application or various aspects, example and/or configuration in example and/or configuration In the case of purpose, or it may provide and set in the case of pervious equipment or those used projects in the process lacking Standby and flow, to improve performance, realization simplicity and/or reduction implementation cost etc..

It is proposed that discussed above is for the purpose of illustration and description, to be not intended to for the application to be limited to disclosed one kind Or diversified forms.In foregoing detailed description, for example, the various features in application are concluded as one or more aspects, reality Example and/or configuration, so that the structure of application is relatively sharp briefly.Various aspects, example and/or the various spies of configuration of the application Point can combine in terms of other except the above, in example and/or configuration.This disclosure method is not necessarily to be construed as instead Such a intention is reflected, i.e. all claim needs other than all features than clearly having been enumerated in each claim More features.On the contrary, as following all claim reflects that the aspects of innovation is present in the side of single foregoing disclosure Among all features in face, example and/or configuration.Therefore, following following claims is included in this detailed description by this method, often Item requires to be individually present as the individual preferred embodiment of the application.

Moreover, although foregoing description included for one or more aspects, example and/or configuration and it is certain variation and The description of modification, but other are changed, combination and modification still within the scope of application, just as being after understanding the application Those skilled in the art technology and knowledge in.The acquisition in allowed limits that is intended that of applicant includes substituting Aspect that right including aspect, example and/or configuration, which includes relative to those, has included in the claims, example and/or Configuration be belong to replacement, interchangeable and/or reciprocity structure, function, range or step, regardless of such replacement, can Whether exchange and/or reciprocity structure, function, range or step has disclosed in this application, and is not intended to offer as a tribute publicly Any patent fits case marker.

Claims (10)

1. a kind of method of virtual goods information in equipment search user interface based on display, which is characterized in that

Based on the selection inputted in purchase class application, the first user interface is shown, first user interface includes first interface The associated merchandise news with the first virtual goods, first virtual goods include study class course；

In response to the instruction inputted to the first interface, display second user interface, the second user interface includes and the The associated second interface of two virtual goods, second virtual goods include for buying the associated clothes of the study class course The member of business；

In response to the instruction inputted to the second interface, show that third user interface, the third user interface include and institute State the associated payment information of the second virtual goods.

2. the method as described in claim 1, which is characterized in that display browses institute for user in first user interface State the first virtual goods be associated merchandise news text, picture and video window, shown in the second user interface to Few two second interfaces, the second interface includes being applicable in the Role Information of user scope for describing it.

3. method as described in any one of claims 1-3, which is characterized in that the display reminding information in the third user interface With at least two payment labels associated with the payment information, the part or all of payment label includes former price paid And discounted cost, the prompt message include being used to indicate individual character associated with the applicable user scope of second virtual goods Change mark.

4. the method as described in claim 1, which is characterized in that

The triggering command to the purchase class application input is received and responded to, display is associated with first virtual goods Commodity homepage, the commodity homepage include leading navigating area, preferably recommended area and additional recommendations area；

It is located in the acquiescence in the leading navigating area on classification options column in response to focus or is selected to input, is pushed away in described add Recommend the commercial product recommending position that display in area browses the first virtual goods dependent merchandise information for user, wherein the classification Option column is used to indicate the merchandise news shown on the commercial product recommending position of part and is suitable for different user scopes；

It receives and responds to the focus and is switched to the instruction inputted behind the commercial product recommending position, link first user circle Face.

5. the method as described in claim 1, which is characterized in that

The triggering command to the purchase class application input is received and responded to, display is associated with first virtual goods Commodity homepage, the commodity homepage includes dominating navigating area and the preferred recommended area on the right side of the leading navigating area, described preferred Recommended area includes browsing member's fusion of member's content for user interface being related to for playing first virtual goods regards The carousel window of frequency；

The input that focus classification options column from the leading navigating area is switched to the preferred recommended area is received and responded to, is positioned The focus is in the carousel window；

Receive and respond to the instruction inputted to the carousel window, the carousel windows exchange to first user interface, First user interface is for video described in played in full screen.

6. method as claimed in claim 5, which is characterized in that

It receives and responds to the focus and is switched to the input that the member merges interface, position the focus and melt to the member Splice grafting mouth；

Receive and respond to merge the member instruction of interface input, display payment melting interface, boundary is merged in the payment Face includes navigation area and payment details area, wherein the navigation area includes multiple classification columns, on the part or all of classification column The classification information of display is used to indicate the user scope that the payment information shown in the payment details area is applicable in.

7. method as claimed in claim 5, which is characterized in that

Video and the continuously display first interface in playing duration described in the first user interface played in full screen, described Two user interfaces show the second interface and other functional interfaces with the second interface in row to distribution.

8. the method as described in claim 1, which is characterized in that

The return instruction inputted to the third user interface is received and responded to, first user interface is transferred；

The input for receiving and responding to position focus in first user interface, is located in described first by the focus and connects Mouthful；

The instruction re-entered to the first interface is received and responded to, the second user interface is transferred.

9. the method as described in claim 1, which is characterized in that

The return instruction inputted to the third user interface is received and responded to, the second user interface is transferred；

Receive and respond to select the input of second interface described in the second user interface, focus shift to multiple described Any of two interfaces；

The instruction for receiving and responding to the difference second interfaces input positioned to the focus links to different described Third user interface.

10. a kind of smart television, which is characterized in that including：

Display screen is configured as display and virtual goods associate content in user interface；

Memory；

And the processor communicated with the memory and the display screen, the processor is for executing：Any institutes of power 1-9 The method stated.