CN101980275A - System, digital television terminal, device and method for realizing commodity order - Google Patents
System, digital television terminal, device and method for realizing commodity order Download PDFInfo
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- CN101980275A CN101980275A CN201010534371XA CN201010534371A CN101980275A CN 101980275 A CN101980275 A CN 101980275A CN 201010534371X A CN201010534371X A CN 201010534371XA CN 201010534371 A CN201010534371 A CN 201010534371A CN 101980275 A CN101980275 A CN 101980275A
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Abstract
The invention discloses a system, a digital television terminal, a device and a method for realizing commodity order based on a television platform. The method comprises the following steps of: at the seckilling prompting time preset for seckilling commodity, carrying the pre-stored seckilling prompting information of the seckilling commodity in a television signal by a service management system and outputting the television signal to the television platform; receiving the television signal by the television platform, setting a display mode of automatically popping a prompting frame up for the carried seckilling prompting information and displaying at the current television screen; and receiving seckillling prompting confirmation information which is input by a user, displaying the acquired commodity information, displaying corresponding information according to the operation selected by the user, confirming that the user finishes the ordering of the seckilling commodity, and charging the seckilling commodity bought by the user. By using the system, the digital television terminal, the device and the method, the time for buying the commodity can be effectively shortened for the user, and the user experience can be improved.
Description
Technical field
The present invention relates to e-commerce technology, particularly a kind of system, digital TV terminal, device and method of realizing commercial articles ordering based on TV platform.
Background technology
Along with the raising of people's living standard and the continuous development of video technique, digital TV terminal miscellaneous is more and more, and its function also from strength to strength.For example, existing digital TV terminal platform can provide the function of commercial articles ordering, realizes TV shopping or service.
Fig. 1 is the method flow synoptic diagram of existing techniques in realizing commercial articles ordering.Referring to Fig. 1, be used to provide home shopping, the advertisement that allows the user to play according to TV platform starts commodity or the service bought.This flow process comprises:
In this step, auxiliary data can comprise and allow TV platform to show the data that can select icon or TV selectable region in advertisement, and the advertising message that will have an auxiliary data is incorporated TV signal into.
In this step, when the user watches TV,, then be presented on the TV screen if carry advertising message in the TV signal of this channel correspondence with auxiliary data.The user is by " buying " or " purchase " icon control in the controller selection television advertising, and the expression user determines to buy the commodity or the service of this advertisement correspondence, and controller can be a telepilot, also can be the mouse that links to each other with TV.
In this step, TV platform monitors the user and has selected " buying " or " purchase " icon control in the advertisement, end the current process of televising, TV platform is through the marketing center of modulator-demodular unit under commodity or service, and the marketing center's number that promptly carries in the advertising message is initiated the data connection request and connected to set up data.
In this step, after setting up data and connecting, TV platform exports self stored user information to marketing center, and the marketing center carries out flow processs such as authenticating user identification.
In this step, the marketing center is by behind the authenticating user identification, for the user distributes the procurator of marketing center, and sets up the user and is connected with voice between the procurator of marketing center, and user and the procurator of marketing center carry out speech exchange to finish transaction.
Step 106, disconnect user are connected with voice between the procurator of marketing center and TV platform is connected with data between the marketing center, are back to normal TV operation.
In this step, user or the procurator of marketing center disconnect voice and connect after transaction is finished, and trigger TV platform disconnect with the marketing center between data be connected, TV platform is back to the operation of televising normally.
By as seen above-mentioned, existing method based on TV platform realization commercial articles ordering, TV platform provides a kind of related buying pattern based on advertisement, and the commodity relevant information is few, describe not in place, for example, commodity price, type, surplus, whether be bargain goods etc., just can obtain after these informational needs user and the procurator of the marketing center speech exchange, and by after exchanging, may be owing to reasons such as price, types, the user abandons buying, and causes the user to expend valuable time and energy; Perhaps, after the purchase, find the inconsistent of institute's commodity of purchasing and the procurator of marketing center introduction, cause the dispute of replacing, the commodity purchasing reliability is lower, makes user experience lower, can not satisfy the needs of user individual selection; Further, after starting purchase icon control, set up the voice connection between user and the procurator of marketing center to the end, uncontrollable factor is more, for example, the purchase number is too much, needing the user to wait the long period could dispose the procurator of marketing center for the user, and the voice connection failure does not provide callback feature etc.; And, there is not a key operation of user bound data, be used for fast importing information such as user's address, contact method.
Summary of the invention
In view of this, fundamental purpose of the present invention is to propose a kind of system based on TV platform realization commercial articles ordering, effectively reduces the user and buys the required time of commodity, improves user experience.
Another object of the present invention is to propose a kind of digital TV terminal of realizing commercial articles ordering, effectively reduce the user and buy the required time of commodity, improve user experience.
Another object of the present invention is to propose a kind of device, effectively reduce the user and buy the required time of commodity, improve user experience based on TV platform realization commercial articles ordering.
A further object of the present invention is to propose a kind of method based on TV platform realization commercial articles ordering, effectively reduces the user and buys the required time of commodity, improves user experience.
For achieving the above object, the invention provides a kind of system based on TV platform realization commercial articles ordering, this system comprises: Content Management System, business management system, business operation support system and digital TV terminal, wherein,
Content Management System is used to store and respectively is used for the merchandise news of killing and killed information in corresponding second second, kills in second and kills second that commodity preset prompt time when arriving, and exports to business management system and kills second that this second kill commodity information; Point out confirmation the second that receives business management system output extremely, exports merchandise news to business management system;
Business management system, be used for receiving and kill information second, be carried in the TV signal, export digital TV terminal to, point out confirmation the second of receiving digital television terminal output extremely, exports Content Management System to, the merchandise news of received content management system output, export digital TV terminal to, the charge information of receiving digital television terminal output exports business operation support system to;
Digital TV terminal, be used for receiving and kill information second, display mode with automatic ejection prompting frame shows, point out confirmation the second of reception user input extremely, export business management system to, receive the merchandise news of business management system output, operation according to user's selection, the information of correspondence is shown, the affirmation user has finished and has killed commercial articles ordering second, the charge information that kills the commodity correspondence second that the user is bought exports business management system to, receives the charging result information of business operation support system output, shows to the user;
Business operation support system is used to receive the charge information that business management system is exported, and charges, and exports charging result information to Content Management System and digital TV terminal respectively by business management system.
Described digital TV terminal comprises: kill information processing module, merchandise news memory module, control operational processes module and display module second, wherein,
Second kill the information processing module, be used for receiving and second kill information, kill information second and be set to display mode, export display module to automatic ejection prompting frame;
The merchandise news memory module is used for receiving and store commodity information from business management system;
Control operational processes module, be used for sensing user and click the control operation of display interface, the page from the link of commodity information storage module read control, export display module to, confirm that the user has finished and second kill commercial articles ordering, the charge information that kills the commodity correspondence second that the user is bought exports business management system to;
Display module is used to receive and kills information and merchandise news the second that is set to the demonstration of automatic ejection prompting frame, shows.
Described merchandise news comprises: second kill trade name information, second kill commodity countdown information, second kill commodity price information, second kill the commodity profile information, second kill commodity placard information and second kill process of purchase information.
A kind of device based on TV platform realization commercial articles ordering, this device comprises: kill information processing module, merchandise news memory module, control operational processes module and display module second, wherein,
Second kill the information processing module, be used for receiving and second kill information, kill information second and be set to display mode, export display module to automatic ejection prompting frame;
The merchandise news memory module is used for receiving and store commodity information from business management system;
Control operational processes module, be used for sensing user and click the control operation of display interface, the page from the link of commodity information storage module read control, export display module to, confirm that the user has finished and second kill commercial articles ordering, the charge information that kills the commodity correspondence second that the user is bought exports business management system to;
Display module is used to receive the page that kills information and control link second that is set to the demonstration of automatic ejection prompting frame, shows.
Killed the information processing module in described second and comprise the prompting frame content element and confirm control element, wherein,
The prompting frame content element is used for that information is killed in reception second and carries out control and filter, and kills information the second of filtering and is set to display mode with automatic ejection prompting frame, exports display module to;
Confirm control element, be built in the prompting frame content element, be used to be provided with the affirmation control, after confirming that control triggers, generate and point out confirmation extremely second, export business management system to.
Described prompting frame content element comprises: kill commodity picture, second advertising slogan, second commodity countdown extremely, second commodity price and the second of commodity brief introduction extremely extremely.
Described merchandise news memory module comprises: buys interface storage unit, payment interface storage unit, the interface storage unit that confirms an order, buys successful interface storage unit, latest tendency page location and omnidistance attack strategy page location, wherein,
Buy the interface storage unit, be used for storage and second kill special show-commodity details information, second kill concluding time information, second kill at once control information and process of purchase information;
The payment interface storage unit is used for storing and kills merchandise news, price information, modes of payments information and process of purchase information second;
The interface storage unit that confirms an order is killed merchandise news, consignee's address confirmation, lot-size information, real payment information, first operation information and process of purchase information the second that is used to store selection;
Buy successful interface storage unit, kill merchandise news, buy successful information, second operation information and process of purchase information the second that is used to store selection.
Described merchandise news memory module further comprises:
The latest tendency page location is used to store the sales promotion information that killed commodity in up-to-date second and kills the dynamic placard information of commodity up-to-date second;
Omnidistance attack strategy page location is used to store the process of purchase information.
Described control operational processes module comprises: kill control operating unit, Unionpay's payment control operating unit, mobile-phone payment control operating unit, the precious payment of TV control operating unit, affirmation payment control operating unit, previous step control operating unit, cancellation control operating unit at once second, continue to buy the control operating unit and finish the control operating unit, wherein
Kill the control operating unit at once second, Unionpay's payment control operating unit, mobile-phone payment control operating unit, the precious payment of TV control operating unit, confirm payment control operating unit, previous step control operating unit and continuation purchase control operating unit are respectively applied for the corresponding control operation in the sensing user click display interface, read the page of corresponding control link from the commodity information storage module, export display module to, finish the control operating unit and be used to confirm that the user has finished second kills commercial articles ordering, the charge information that kills the commodity correspondence second that the user is bought exports business management system to, cancellation control operating unit is used to confirm that the user has cancelled second and killed commercial articles ordering, current display interface is switched to wire back look broadcast interface.
A kind of digital TV terminal comprises the device of each described realization commercial articles ordering of claim 4 to 9.
A kind of method based on TV platform realization commercial articles ordering, this method comprises:
Kill in second and to kill second that commodity preset prompt time when arriving, kill information and be carried in the TV signal by business management system the second that this second of storage in advance killed commodity, exports TV platform to;
The TV platform received television signal, kill information and be set to eject automatically the display mode of prompting frame the second of carrying, and show on current TV screen;
What receive user's input second points out confirmation extremely, and the merchandise news of obtaining is shown, the operation of selecting according to the user shows the information of correspondence, confirms that the user has finished second to kill commercial articles ordering, and kill commodity and charge the second that the user is bought.
Point out confirmation the second of described reception user input extremely, the merchandise news of obtaining shown specifically comprise: point out confirmation the second that digital TV terminal receives user's input extremely, export Content Management System to by business management system, Content Management System will send second and to kill merchandise news that the corresponding store of information is provided with and export digital TV terminal to by business management system and show.
The described operation of selecting according to the user shows the information of correspondence, confirms that the user has finished second to kill commercial articles ordering, kills commodity the second that the user is bought and charges and specifically comprise:
Kill information the second at once of reception user input, shows to kill the payment interface that control links at once second;
Receive modes of payments information, show the affirmation order interface of modes of payments control link;
The confirmation of receipt payment information sends charge information by business management system to business operation support system;
Receive charging result information, show and buy successful interface.
As seen from the above technical solutions, system, digital TV terminal, the device and method of realizing commercial articles ordering based on TV platform provided by the invention, comprise: be used to store the merchandise news that respectively is used for killing second and reach corresponding second information extremely, kill in second and to kill second that commodity preset prompt time when arriving, export to business management system and kill second that this second kill commodity information; Point out confirmation the second of reception business management system output extremely, merchandise news is exported to the Content Management System of business management system, be used for receiving and kill information second, be carried in the TV signal, export digital TV terminal to, point out confirmation the second of receiving digital television terminal output extremely, export Content Management System to, the merchandise news of received content management system output, export digital TV terminal to, the charge information of receiving digital television terminal output, export the business management system of business operation support system to, be used for receiving and kill information second, display mode with automatic ejection prompting frame shows, point out confirmation the second of reception user input extremely, export business management system to, receive the merchandise news of business management system output, according to the control in the commodity page of user's selection, the control corresponding page is shown, the affirmation user has finished and has killed commercial articles ordering second, the charge information that kills the commodity correspondence second that the user is bought exports business management system to, receive the charging result information of business operation support system output and the digital TV terminal that shows to the user, and, be used to receive the charge information of business management system output, charge, and charging result information is exported to the business operation support system of Content Management System and digital TV terminal by business management system respectively.Like this, can allow user's detail knowledge commodity for information about, check the commodity details, satisfy the needs that user individual is selected, make the user can buy required cheap commodity at short notice, effectively reduce the user and buy the required time of commodity; Simultaneously, operating process is simple, the modes of payments is convenient, has improved user experience.
Description of drawings
Fig. 1 is prior art realizes commercial articles ordering based on TV platform a method flow synoptic diagram.
Fig. 2 a is the embodiment of the invention realizes commercial articles ordering based on TV platform a system architecture synoptic diagram.
Fig. 2 b is system's first structural representation based on the realization commercial articles ordering of Fig. 2 a.
Fig. 2 c is system's second structural representation based on the realization commercial articles ordering of Fig. 2 a.
Fig. 3 is the embodiment of the invention realizes commercial articles ordering based on TV platform an apparatus structure synoptic diagram.
Fig. 4 is the embodiment of the invention realizes commercial articles ordering based on TV platform a method flow synoptic diagram.
Fig. 5 is an embodiment of the invention prompting frame display interface synoptic diagram.
Fig. 6 points out the purchase interface that shows after the confirmation synoptic diagram second extremely for embodiment of the invention user imports.
Fig. 7 kills another synoptic diagram of purchase interface of special show correspondence second for the embodiment of the invention.
Control in Fig. 8 commodity page that to be the embodiment of the invention select according to the user shows the control corresponding page, confirms that the user has finished second to kill commercial articles ordering, kills the schematic flow sheet that commodity charge the second that the user is bought.
The payment interface synoptic diagram that Fig. 9 shows for the embodiment of the invention.
The affirmation order interface synoptic diagram that Figure 10 shows for the embodiment of the invention.
The purchase success interface synoptic diagram that Figure 11 shows for the embodiment of the invention.
Figure 12 is an embodiment of the invention latest tendency interface synoptic diagram.
Figure 13 is the omnidistance attack strategy of an embodiment of the invention interface synoptic diagram.
Embodiment
For making the purpose, technical solutions and advantages of the present invention clearer, the present invention is described in further detail below in conjunction with the accompanying drawings and the specific embodiments.
In the embodiment of the invention, killing platform (Content Management System) second is carried in the TV signal killing commodity (commodity) information up-to-date second, be sent to TV platform or digital TV terminal, mode with prompting frame shows, the user can be by selecting to determine to check that entering the second of second killing under the commodity and kill the store dependent merchandise page that provides carries out a purchase of second killing commodity, operations such as inquiry, or do not check by cancellation and to close this second of merchandise news extremely, if the user is watching TV, video or browsing pages, this second, the prompting frame that kills merchandise news can be presented at the corner (the preferably lower right corner) of display screen, watched to avoid the overslaugh user.Like this,, at length provide up-to-date merchandise news, deleted loaded down with trivial details input operation to a greater degree, promoted the ease for use of user experience and commodity by integrated shopping new experience.And the user can also second kill the store and checks all kinds of merchandise newss of second killing the store by selecting to determine to check to enter, by checking details, confirming to buy, confirm an order and finish commercial articles ordering.
Fig. 2 a is the embodiment of the invention realizes commercial articles ordering based on TV platform a system architecture synoptic diagram.
Fig. 2 b is system's first structural representation based on the realization commercial articles ordering of Fig. 2 a.
Fig. 2 c is system's second structural representation based on the realization commercial articles ordering of Fig. 2 a.
Referring to Fig. 2 a～2c, this system comprises: Content Management System (CMS, Content ManagementSystem), business management system, business operation support system (BOSS, Business OperatingSupport System) and digital TV terminal (Digital Television), wherein
Content Management System is used to store and respectively is used for the merchandise news of killing and killed information in corresponding second second, kills in second and kills second that commodity preset prompt time when arriving, and exports to business management system and kills second that this second kill commodity information; Point out confirmation the second that receives business management system output extremely, exports merchandise news to business management system.
In the present embodiment, the merchandise news that content management system stores has each store to be provided with, merchandise news comprises: second kill trade name information, second kill commodity countdown information, second kill commodity price information, second kill the commodity profile information, second kill commodity placard information and second kill process of purchase information etc., second kill merchandise news and can comprise the picture and/or the text description of second killing commodity.Wherein, killing process of purchase information second can show in the mode of control link.Second kill information and comprise the trade name information of second killing at least, second kill commodity countdown information, second kill commodity price information.
In the practical application, Content Management System carries out instant to the merchandise news of storage or regularly upgrades, so that the user obtains the up-to-date merchandise news in this store.
Business management system, be used for receiving and kill information second, be carried in the TV signal, export digital TV terminal to, point out confirmation the second of receiving digital television terminal output extremely, exports Content Management System to, the merchandise news of received content management system output, export digital TV terminal to, the charge information of receiving digital television terminal output exports business operation support system to;
Digital TV terminal, be used for receiving and kill information second, display mode with automatic ejection prompting frame shows, point out confirmation the second of reception user input extremely, export business management system to, receive the merchandise news of business management system output, operation according to user's selection, the information of correspondence is shown, the affirmation user has finished and has killed commercial articles ordering second, the charge information that kills the commodity correspondence second that the user is bought exports business management system to, receives the charging result information of business operation support system output, shows to the user;
Business operation support system is used to receive the charge information that business management system is exported, and charges, and exports charging result information to Content Management System and digital TV terminal respectively by business management system.
Fig. 3 realizes the apparatus structure synoptic diagram of commercial articles ordering for the embodiment of the invention.Referring to Fig. 3, this device can be digital TV terminal, comprising: kill information processing module, merchandise news memory module, control operational processes module and display module second, wherein,
Second kill the information processing module, be used for receiving and second kill information, kill information second and be set to display mode, export display module to automatic ejection prompting frame;
The merchandise news memory module is used for receiving and store commodity information from business management system;
In the embodiment of the invention,, find to store the merchandise news in this store, then the merchandise news of storage is upgraded if the merchandise news memory module receives the merchandise news from a certain store of business management system.
Control operational processes module, be used for sensing user and click the control operation of display interface, the page from the link of commodity information storage module read control, export display module to, confirm that the user has finished and second kill commercial articles ordering, the charge information that kills the commodity correspondence second that the user is bought exports business management system to;
In the embodiment of the invention, the control operation that the user clicks in the display interface can be undertaken by the digital TV terminal telepilot, also can carry out the control operation by keyboard or the mouse that links to each other with digital TV terminal.
Display module is used to receive and kills information the second that is set to the demonstration of automatic ejection prompting frame, and merchandise news, shows.
Wherein, kill the information processing module second and comprise the prompting frame content element and confirm the control element (not shown), wherein,
The prompting frame content element is used for that information is killed in reception second and carries out control and filter, and kills information the second of filtering and is set to display mode with automatic ejection prompting frame, exports display module to;
In the embodiment of the invention, the prompting frame content can comprise: advertising slogan, second kill the commodity countdown, second kill the commodity picture, second kill commodity price and second kill the commodity brief introduction, check that in order to the prompting user second killing the commodity details carries out countdown and buy.
Confirm control element, be built in the prompting frame content element, be used to be provided with the affirmation control, after confirming that control triggers, generate and point out confirmation extremely second, export business management system to.
In the embodiment of the invention, control triggers and can be undertaken by digital TV terminal telepilot or the keyboard that links to each other with digital TV terminal or mouse.
The merchandise news memory module comprises: buys interface storage unit, payment interface storage unit, the interface storage unit that confirms an order, buys successful interface storage unit, latest tendency storage unit and omnidistance attack strategy storage unit (not shown), wherein,
Buy the interface storage unit, be used for storage and second kill special show-commodity details information, second kill concluding time information, second kill at once control information and process of purchase information;
In the embodiment of the invention, kill second, then enter the first step in the process of purchase information, promptly enter the selection modes of payments flow process in the process of purchase information, just payment interface if the user clicks at once.In other words, kill control link payment interface at once second.
The process of purchase information comprises: select the modes of payments, confirm an order and buy success.In the practical application, for current process of purchase, for example, current process of purchase is in the flow process that confirms an order, then with the affirmation order in the process of purchase information with highlighted demonstration.
The payment interface storage unit is used for storing and kills merchandise news, price information, modes of payments information and process of purchase information second;
In the embodiment of the invention, comprise in the modes of payments information: Unionpay's payment control, mobile-phone payment control and the precious payment of TV control etc.
The interface storage unit that confirms an order is killed merchandise news, consignee's address confirmation, lot-size information, real payment information, first operation information and process of purchase information the second that is used to store selection;
In the embodiment of the invention,, can be used for fast importing information such as user's address, contact method by a key operation of user bound data.Comprise in first operation information: confirm payment control, previous step control and cancellation control.
Buy successful interface storage unit, kill merchandise news, buy successful information, second operation information and process of purchase information the second that is used to store selection;
In the embodiment of the invention, buying successful information can comprise: kill the second of purchase such as trade name, quantity, unit price, total price information, consignor's address information, consignor's information, consignor's contact method information and consulting telephone information etc., comprises in second operation information: continue to buy control and finish control.
The latest tendency page location is used to store the sales promotion information that killed commodity in up-to-date second and kills the dynamic placard information of commodity up-to-date second;
Omnidistance attack strategy page location is used to store the process of purchase information.
In the embodiment of the invention, latest tendency page location and omnidistance attack strategy page location are optional.
Control operational processes module comprises: kill control operating unit, Unionpay's payment control operating unit, mobile-phone payment control operating unit, the precious payment of TV control operating unit, affirmation payment control operating unit, previous step control operating unit, cancellation control operating unit at once second, continue to buy the control operating unit and finish control operating unit (not shown), wherein
Kill the control operating unit at once second, Unionpay's payment control operating unit, mobile-phone payment control operating unit, the precious payment of TV control operating unit, confirm payment control operating unit, previous step control operating unit and continuation purchase control operating unit are respectively applied for the corresponding control operation in the sensing user click display interface, read the page of corresponding control link from the commodity information storage module, export display module to, finish the control operating unit and be used to confirm that the user has finished second kills commercial articles ordering, the charge information that kills the commodity correspondence second that the user is bought exports business management system to, cancellation control operating unit is used to confirm that the user has cancelled second and killed commercial articles ordering, current display interface is switched to wire back look broadcast interface.
In the practical application, the device of the realization commercial articles ordering of the embodiment of the invention can be a digital terminal.
Fig. 4 realizes the method flow synoptic diagram of commercial articles ordering for the embodiment of the invention.Referring to Fig. 4, this flow process comprises:
In this step, if the store has second the commodity of killing enter when second killing the specific time, export to second and to kill platform killing information second, second kill platform to export business management system to killing information second, business management system encapsulates and is carried in the TV signal killing information second.Preferably, kill information second and include the link information that kills platform second.
In this step, TV platform is when playing TV, and TV screen can eject prompting frame automatically and reach the standard grade to remind the user to have kill commodity up-to-date second, and like this, the user can also participate in killing second the commodity complete new experience when watching TV.
The content of prompting frame can comprise: advertising slogan, second kill the commodity countdown, second kill the commodity picture, second kill commodity price, second kill the commodity brief introduction and confirm control etc., check that in order to the prompting user second killing the commodity details carries out countdown and buy.Like this, the user can detail knowledge second kill merchandise news, thereby determine whether that according to self needs needs order, avoided because the dispute that the time and efforts that merchandise news does not cause entirely expends and replaces.
Fig. 5 is an embodiment of the invention prompting frame display interface synoptic diagram.Referring to Fig. 5, comprise that some seconds kill the recommended information of commodity, distance and second kill the temporal information that finishes and confirm control button.
In this step, the user points out confirmation second extremely by clicking the affirmation control in the prompting frame, trigger to generate.
Point out confirmation the second of reception user input extremely, the merchandise news of obtaining shown specifically comprise: point out confirmation the second that digital TV terminal receives user's input extremely, export Content Management System to by business management system, Content Management System will send second and to kill merchandise news that the corresponding store of information is provided with and export digital TV terminal to by business management system and show.
Fig. 6 points out the purchase interface that shows after the confirmation synoptic diagram second extremely for embodiment of the invention user imports.Referring to Fig. 6, buy the commodity page homepage in the just aforesaid merchandise news in interface, comprise: second kill special show-commodity details information, second kill concluding time information, second kill at once control and process of purchase information, wherein, kill special show-commodity details information second and comprise some descriptive informations that kill about second, the process of purchase information is used to the step of pointing out the user to buy, for example, comprise three steps: first step is for selecting the modes of payments, second step is for confirming an order, and third step is for to buy successfully.
Fig. 7 kills another synoptic diagram of purchase interface of special show correspondence second for the embodiment of the invention.Referring to Fig. 7, killing the special show interface this second comprises: kill second and kill merchandise news and second condition of merchandise information, wherein, second killing merchandise news comprises: second kill information such as trade name, picture, content, original cost, second haggling, second kill condition of merchandise information and comprise whether kill commodity this second has spent second and kill the time or entered and second kill countdown or do not enter the second of a countdown extremely.
Control in Fig. 8 commodity page that to be the embodiment of the invention select according to the user shows the control corresponding page, confirms that the user has finished second to kill commercial articles ordering, kills the schematic flow sheet that commodity charge the second that the user is bought.Referring to Fig. 8, this flow process comprises:
Step 801, kill information the second at once of reception user input, shows to kill the payment interface that control links at once second;
In this step, the user second kills control by click buying in the interface at once, triggers the information of second killing that generates at once.
The payment interface synoptic diagram that Fig. 9 shows for the embodiment of the invention.Referring to Fig. 9, this payment interface comprises: kill merchandise news, price information, modes of payments information and process of purchase information second, wherein, second kill merchandise news can comprise the picture that second kills commodity and/or, text description, modes of payments information can comprise the precious payment of Unionpay's payment, mobile-phone payment and TV etc., and show in the control mode, the process of purchase information is identical with Fig. 6, and with highlighted demonstration present located process of purchase.
Step 802 receives modes of payments information, shows the affirmation order interface of modes of payments control link;
In this step, the user triggers the modes of payments information that generates by clicking Unionpay's payment control, mobile-phone payment control or the precious payment of the TV control in the payment interface, and the affirmation order interface of modes of payments control link is obtained in inquiry from the merchandise news of storage.
The affirmation order interface synoptic diagram that Figure 10 shows for the embodiment of the invention.Referring to Figure 10, this interface that confirms an order comprises: kill merchandise news the second of selection, the consignee's address confirmation, lot-size information, real payment information, operation information and process of purchase information, wherein, the consignee's address confirmation can comprise: the smart card numbers information of payment, consignee's information, consignee's address information and consignee's contact method information etc., lot-size information can comprise: the quantity information of order, second kill quantity information that commodity can sell and freightage information etc., operation information can comprise: confirm the payment control, previous step control and cancellation control.
In this step, the user triggers to generate and confirms payment information by the click accept money control really that confirms an order in the interface.In the practical application,, then be back to the interface that confirms an order if the user clicks the previous step control in the interface that confirms an order; If the user clicks the cancellation control in the interface that confirms an order, then be back to the interface of televising normally.
Step 804 receives charging result information, shows to buy successful interface.
In this step, business operation support system receives charge information and charges, and export charging result information to Content Management System and digital TV terminal respectively by business management system, so that user and Content Management System obtain concrete charging result information.Digital TV terminal receives charging result information, shows to the user.For instance, if charging result information is the charging successful information, shows and buy successful interface.
The purchase success interface synoptic diagram that Figure 11 shows for the embodiment of the invention.Referring to Figure 11, this is bought successful interface and comprises: kill merchandise news the second of selection, buy successful information, operation information and process of purchase information, wherein, buying successful information can comprise: kill the second of purchase such as trade name, quantity, unit price, total price information, consignor's address information, consignor's information, consignor's contact method information and consulting telephone information etc., and operation information can comprise: continue to buy control and finish control.
If the user clicks the continuation of buying in the successful interface and buys control, then be back to payment interface; If click and finish control, then be back to the interface of televising normally.
Figure 12 is an embodiment of the invention latest tendency interface synoptic diagram.Referring to Figure 12, this latest tendency interface is used to provide kill the sales promotion information of commodity up-to-date second and show kills the dynamic placard of commodity up-to-date second.
Figure 13 is the omnidistance attack strategy of an embodiment of the invention interface synoptic diagram.Referring to Figure 13, this whole process attack strategy interface is used to the user that the flow process of buying commodity is provided, and guides the user to operate process of purchase.
Among Figure 12 and Figure 13, the content that latest tendency interface, omnidistance attack strategy interface etc. comprises is issued, is upgraded and revise by the Content Management System of front end.
By as seen above-mentioned, system, digital TV terminal, the device and method of the realization commercial articles ordering of the embodiment of the invention, content management system stores respectively is used for the merchandise news of killing second and killed information in corresponding second, kill in second and to kill second that commodity preset prompt time when arriving, second kill information to business management system output; Point out confirmation the second that receives business management system output extremely, and the merchandise news that this store is provided with exports business management system to; Business management system receives and kills information second, be carried in the TV signal, export digital TV terminal to, point out confirmation the second of receiving digital television terminal output extremely, export Content Management System to, the merchandise news of received content management system output exports digital TV terminal to, the charge information of receiving digital television terminal output exports business operation support system to; Digital TV terminal, be used for receiving and kill information second, display mode with automatic ejection prompting frame shows, point out confirmation the second of reception user input extremely, export business management system to, receive the merchandise news of business management system output, according to the control in the commodity page of user's selection, the control corresponding page is shown, the affirmation user has finished and has killed commercial articles ordering second, the charge information that kills the commodity correspondence second that the user is bought exports business management system to, receives the charging result information of business operation support system output, shows to the user; Business operation support system is used to receive the charge information that business management system is exported, and charges, and exports charging result information to Content Management System and digital TV terminal respectively by business management system.Like this, set up good TV shopping platform by operation efficiently, can allow user's detail knowledge commodity for information about, check the commodity details, the needs that user individual is selected have been satisfied, make the user can buy required cheap commodity at short notice, improved the reliability of commodity purchasing, effectively reduce the user and buy the required time of commodity; Simultaneously, key operation by the user bound data, can fast import information such as user's address, contact method, realize that instant TV kills bargain goods second, the integrated operation of paying the bill, operating process is simple, the modes of payments is convenient, improved user experience, both provided a shopping information efficiently to the user, more allow the user when watching TV, can also participate in killing second the commodity complete new experience; And, in the time of can avoiding manually exchanging, because the unsuccessful phenomenon of order that time that the purchase number too much need wait and voice connection failure do not provide callback to cause.
The above is preferred embodiment of the present invention only, is not to be used to limit protection scope of the present invention.Within the spirit and principles in the present invention all, any modification of being done, be equal to and replace and improvement etc., all should be included within protection scope of the present invention.
Claims (13)
1. realize the system of commercial articles ordering it is characterized in that this system comprises based on TV platform for one kind: Content Management System, business management system, business operation support system and digital TV terminal, wherein,
Content Management System is used to store and respectively is used for the merchandise news of killing and killed information in corresponding second second, kills in second and kills second that commodity preset prompt time when arriving, and exports to business management system and kills second that this second kill commodity information; Point out confirmation the second that receives business management system output extremely, exports merchandise news to business management system;
Business management system, be used for receiving and kill information second, be carried in the TV signal, export digital TV terminal to, point out confirmation the second of receiving digital television terminal output extremely, exports Content Management System to, the merchandise news of received content management system output, export digital TV terminal to, the charge information of receiving digital television terminal output exports business operation support system to;
Digital TV terminal, be used for receiving and kill information second, display mode with automatic ejection prompting frame shows, point out confirmation the second of reception user input extremely, export business management system to, receive the merchandise news of business management system output, operation according to user's selection, the information of correspondence is shown, the affirmation user has finished and has killed commercial articles ordering second, the charge information that kills the commodity correspondence second that the user is bought exports business management system to, receives the charging result information of business operation support system output, shows to the user;
Business operation support system is used to receive the charge information that business management system is exported, and charges, and exports charging result information to Content Management System and digital TV terminal respectively by business management system.
2. the system as claimed in claim 1 is characterized in that, described digital TV terminal comprises: kill information processing module, merchandise news memory module, control operational processes module and display module second, wherein,
Second kill the information processing module, be used for receiving and second kill information, kill information second and be set to display mode, export display module to automatic ejection prompting frame;
The merchandise news memory module is used for receiving and store commodity information from business management system;
Control operational processes module, be used for sensing user and click the control operation of display interface, the page from the link of commodity information storage module read control, export display module to, confirm that the user has finished and second kill commercial articles ordering, the charge information that kills the commodity correspondence second that the user is bought exports business management system to;
Display module is used to receive and kills information and merchandise news the second that is set to the demonstration of automatic ejection prompting frame, shows.
3. system as claimed in claim 1 or 2, it is characterized in that described merchandise news comprises: second kill trade name information, second kill commodity countdown information, second kill commodity price information, second kill the commodity profile information, second kill commodity placard information and second kill process of purchase information.
4. realize the device of commercial articles ordering it is characterized in that this device comprises based on TV platform for one kind: second kill information processing module, merchandise news memory module, control operational processes module and display module, wherein,
Second kill the information processing module, be used for receiving and second kill information, kill information second and be set to display mode, export display module to automatic ejection prompting frame;
The merchandise news memory module is used for receiving and store commodity information from business management system;
Control operational processes module, be used for sensing user and click the control operation of display interface, the page from the link of commodity information storage module read control, export display module to, confirm that the user has finished and second kill commercial articles ordering, the charge information that kills the commodity correspondence second that the user is bought exports business management system to;
Display module is used to receive the page that kills information and control link second that is set to the demonstration of automatic ejection prompting frame, shows.
5. device as claimed in claim 4 is characterized in that, kills the information processing module described second and comprises the prompting frame content element and confirm control element, wherein,
The prompting frame content element is used for that information is killed in reception second and carries out control and filter, and kills information the second of filtering and is set to display mode with automatic ejection prompting frame, exports display module to;
Confirm control element, be built in the prompting frame content element, be used to be provided with the affirmation control, after confirming that control triggers, generate and point out confirmation extremely second, export business management system to.
6. device as claimed in claim 5 is characterized in that, described prompting frame content element comprises: kill commodity picture, second advertising slogan, second commodity countdown extremely, second commodity price and the second of commodity brief introduction extremely extremely.
7. device as claimed in claim 4, it is characterized in that, described merchandise news memory module comprises: buy interface storage unit, payment interface storage unit, the interface storage unit that confirms an order, buy successful interface storage unit, latest tendency page location and omnidistance attack strategy page location, wherein
Buy the interface storage unit, be used for storage and second kill special show-commodity details information, second kill concluding time information, second kill at once control information and process of purchase information;
The payment interface storage unit is used for storing and kills merchandise news, price information, modes of payments information and process of purchase information second;
The interface storage unit that confirms an order is killed merchandise news, consignee's address confirmation, lot-size information, real payment information, first operation information and process of purchase information the second that is used to store selection;
Buy successful interface storage unit, kill merchandise news, buy successful information, second operation information and process of purchase information the second that is used to store selection.
8. device as claimed in claim 7 is characterized in that, described merchandise news memory module further comprises:
The latest tendency page location is used to store the sales promotion information that killed commodity in up-to-date second and kills the dynamic placard information of commodity up-to-date second;
Omnidistance attack strategy page location is used to store the process of purchase information.
9. device as claimed in claim 4, it is characterized in that, described control operational processes module comprises: kill control operating unit, Unionpay's payment control operating unit, mobile-phone payment control operating unit, the precious payment of TV control operating unit, affirmation payment control operating unit, previous step control operating unit, cancellation control operating unit at once second, continue to buy the control operating unit and finish the control operating unit, wherein
Kill the control operating unit at once second, Unionpay's payment control operating unit, mobile-phone payment control operating unit, the precious payment of TV control operating unit, confirm payment control operating unit, previous step control operating unit and continuation purchase control operating unit are respectively applied for the corresponding control operation in the sensing user click display interface, read the page of corresponding control link from the commodity information storage module, export display module to, finish the control operating unit and be used to confirm that the user has finished second kills commercial articles ordering, the charge information that kills the commodity correspondence second that the user is bought exports business management system to, cancellation control operating unit is used to confirm that the user has cancelled second and killed commercial articles ordering, current display interface is switched to wire back look broadcast interface.
10. a digital TV terminal is characterized in that, comprises the device of each described realization commercial articles ordering of claim 4 to 9.
11. the method based on TV platform realization commercial articles ordering is characterized in that this method comprises:
Kill in second and to kill second that commodity preset prompt time when arriving, kill information and be carried in the TV signal by business management system the second that this second of storage in advance killed commodity, exports TV platform to;
The TV platform received television signal, kill information and be set to eject automatically the display mode of prompting frame the second of carrying, and show on current TV screen;
What receive user's input second points out confirmation extremely, and the merchandise news of obtaining is shown, the operation of selecting according to the user shows the information of correspondence, confirms that the user has finished second to kill commercial articles ordering, and kill commodity and charge the second that the user is bought.
12. method as claimed in claim 11, it is characterized in that, point out confirmation the second of described reception user input extremely, the merchandise news of obtaining shown specifically comprise: point out confirmation the second that digital TV terminal receives user's input extremely, export Content Management System to by business management system, Content Management System will send second and to kill merchandise news that the corresponding store of information is provided with and export digital TV terminal to by business management system and show.
13. method as claimed in claim 11 is characterized in that, the described operation of selecting according to the user shows the information of correspondence, confirms that the user has finished second to kill commercial articles ordering, kills commodity the second that the user is bought and charges and specifically comprise:
Kill information the second at once of reception user input, shows to kill the payment interface that control links at once second;
Receive modes of payments information, show the affirmation order interface of modes of payments control link;
The confirmation of receipt payment information sends charge information by business management system to business operation support system;
Receive charging result information, show and buy successful interface.
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| CN201010534371XA CN101980275A (en) | 2010-11-01 | 2010-11-01 | System, digital television terminal, device and method for realizing commodity order |
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| CN201010534371XA CN101980275A (en) | 2010-11-01 | 2010-11-01 | System, digital television terminal, device and method for realizing commodity order |
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