CN107784524A - Exchange method, electric terminal and the computer-readable recording medium of live platform - Google Patents
Exchange method, electric terminal and the computer-readable recording medium of live platform Download PDFInfo
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Abstract
The invention discloses a kind of exchange method of live platform, comprise the following steps：The spectators user for obtaining the live platform beats preset cost information corresponding to the virtual present of reward to platform main broadcaster；According to the preset cost information, the fund that the preset cost information corresponds to share is subscribed using the platform main broadcaster as fund holder.The present invention also provides a kind of electric terminal and computer-readable recording medium.Virtual present is transformed into the fund using platform main broadcaster as fund holder of equivalence by the present invention, solves the problems, such as platform virtual present exchange form one, while improves the liveness of fund transaction.
Description
Technical Field
The invention relates to the technical field of internet, in particular to an interaction method of a live broadcast platform, an electronic terminal and a computer readable storage medium.
Background
With the rapid development of the internet industry, various emerging industries are frequent, and the network direct broadcast industry is one of the industries. At present, the network live broadcast industry absorbs and continues the advantages of the internet, and the network live broadcast is carried out by utilizing a video mode, so that the network live broadcast is favored by vast network friends. The existing network live broadcast platform has two registered customer groups, namely a platform anchor and audience users, wherein the audience users can purchase virtual gifts to enjoy the virtual gifts to the platform anchor after watching the live broadcast of the platform anchor, so that the platform anchor obtains benefits. But the virtual gift is exchanged in a single way.
Disclosure of Invention
The invention mainly aims to provide an interaction method of a live broadcast platform, an electronic terminal and a computer readable storage medium, and aims to solve the problem that the exchange mode of virtual gifts is single.
In order to achieve the above object, the present invention provides an interactive method for a live broadcast platform, comprising the following steps:
acquiring preset money information corresponding to a virtual gift which is played and viewed by audience users of the live broadcast platform to a platform main;
and according to the preset amount information, the platform anchor is used as a fund holder to subscribe the fund with the share corresponding to the preset amount information.
Optionally, the step of subscribing the fund of the share corresponding to the preset amount information by taking the platform anchor as the fund holder according to the preset amount information specifically includes:
acquiring identity authentication information bound by the platform anchor in the live broadcast platform;
determining the identity information of the corresponding fund share holder according to the identity authentication information;
and according to the preset amount information and the identity information of the fund share holder, subscribing the fund of the share corresponding to the preset amount information.
Optionally, after the step of obtaining the preset amount information corresponding to the virtual gift that is played and viewed by the audience user of the live broadcast platform to the platform main player, the method further includes:
obtaining information of payment channels authorized to be opened by the audience users;
judging whether the payment channel information authorized to be opened contains a fund payment channel or not;
when the authorized payment channel information comprises a fund payment channel, executing a step of subscribing fund corresponding to the preset amount information by taking the platform anchor as a fund holder according to the preset amount information;
wherein, the step of subscribing the fund in a share corresponding to the preset amount information by taking the platform anchor as the fund holder according to the preset amount information specifically comprises the following steps:
and according to the preset amount information, the platform anchor is used as a fund holder to subscribe the fund of the share corresponding to the reward amount information through the fund payment channel.
Optionally, after the step of determining whether the payment channel information authorized to be opened includes a fund payment channel, the method further includes:
and when the payment channel information authorized to be opened does not contain a fund payment channel, sending a fund payment channel authorization opening request to the audience user.
Optionally, the step of subscribing the fund of the share corresponding to the preset amount information by taking the platform anchor as the fund holder according to the preset amount information includes:
sending a fund subscription request to a fund sales platform;
and when the fund sale platform receives the fund subscription request, the platform anchor is used as a fund holder to subscribe the fund with the share corresponding to the preset amount information by calling a payment interface preset by the fund sale platform.
Optionally, a fund subscription platform program is embedded in an operating program corresponding to the live broadcast platform; the step of subscribing the fund with the platform anchor as the fund holder in the share corresponding to the preset amount information includes:
and by calling the embedded fund subscription platform program, subscribing the fund with the platform anchor as a fund holder in a corresponding share on the fund subscription platform.
Optionally, the step of subscribing the fund in a share corresponding to the preset amount information by taking the platform anchor as a fund holder further includes:
returning a virtual gift and/or coupon to the spectator user after confirming completion of the fund subscription.
In order to achieve the above object, the present invention further provides an electronic terminal, configured to perform interaction with a live broadcast platform, including:
the acquisition module is used for acquiring preset money information corresponding to a virtual gift which is played and appreciated by audience users of the live broadcast platform to a platform main;
and the subscription module is used for subscribing the fund of the share corresponding to the preset amount information by taking the platform anchor as a fund holder according to the preset amount information.
In order to achieve the above object, the present invention further provides an electronic terminal, configured to perform interaction with a live broadcast platform, including a processor, a memory, and a computer program stored in the memory and running on the processor; the processor, when executing the computer program, implements the steps of the interactive method of the live platform as described above.
To achieve the above object, the present invention further provides a computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, implements the steps of the interaction method of the live platform as described above.
By adopting the interaction method of the live broadcast platform, the virtual gifts which are enjoyed by audience users of the live broadcast platform to the platform anchor can be converted into equivalent funds which take the platform anchor as a fund holder, so that fund purchase channels are increased, and the activity of fund transaction is improved. For the live broadcast platform, the exchange mode of the virtual gift is increased, and the flexibility is strong.
Drawings
Fig. 1 is a schematic network structure diagram of a live broadcast platform system in the present invention;
fig. 2 is a schematic diagram of a hardware structure of an electronic terminal of the live broadcast platform system in the present invention;
fig. 3 is a flowchart illustrating an interactive method of a live broadcast platform according to a first embodiment of the present invention;
fig. 4 is a flowchart illustrating an interactive method of a live broadcast platform according to a second embodiment of the present invention;
fig. 5 is a flowchart illustrating a detailed process of step S20 in the third embodiment of the interaction method of the live platform according to the present invention;
fig. 6 is a flowchart illustrating an interactive method of a live broadcast platform according to a fourth embodiment of the present invention;
fig. 7 is a schematic structural diagram of the first embodiment and the fourth embodiment of the electronic terminal of the present invention;
FIG. 8 is a schematic structural diagram of a second embodiment of an electronic terminal according to the present invention;
FIG. 9 is a schematic structural diagram of a second embodiment of an electronic terminal according to the present invention;
fig. 10 is a schematic structural diagram of an electronic terminal according to a third embodiment of the invention.
The implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
In the following description, suffixes such as "module", "component", or "unit" used to denote elements are used only for facilitating the explanation of the present invention, and have no specific meaning in itself. Thus, "module", "component" or "unit" may be used mixedly.
Referring to fig. 1 and fig. 2, fig. 1 is a schematic network structure diagram of a live broadcast platform system in each embodiment of the present invention, and fig. 2 is a schematic structure diagram of an electronic terminal 200 serving as a live broadcast platform client in the live broadcast platform system in each embodiment of the present invention. The electronic terminal 200 is in communication connection with the server 100, and live platform software is installed on the electronic terminal 200. The user can watch the live webcast through the live webcast platform software as a platform audience user, and the user can also initiate the live webcast by taking the live webcast platform software as a platform anchor, namely sending video information to other electronic terminals 200.
The electronic terminal 200 and the server 100 may be in various wired or wireless direct communication connection modes, or the server 100 and the electronic terminal 200 may communicate with each other through a wireless local area network and the internet.
The electronic terminal 200 comprises a communication module 10, a memory 20, a processor 30 and the like. Those skilled in the art will appreciate that the electronic terminal 200 shown in fig. 1 may also include more or fewer components than shown, or combine certain components, or a different arrangement of components. Wherein, the processor 30 is connected to the memory 20 and the communication module 10, respectively, and the memory 20 stores thereon a computer program, which is executed by the processor 30 at the same time.
The communication module 10 may be connected to an external device, such as other electronic terminals, through a network. The communication module 10 may receive a request from an external communication device and may also send events, commands and information to the external device and/or server. The external communication equipment can be electronic equipment such as a server, a remote controller, a television, a mobile phone, a tablet personal computer and camera equipment.
The memory 20 may be used to store software programs as well as various data. The memory 20 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system and the like; the storage data area may store data or information created according to the use of the electronic terminal 200, or the like. Further, the memory 20 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.
The processor 30, which is a control center of the electronic terminal 200, connects various parts of the entire electronic terminal 200 using various interfaces and lines, and performs various functions of the electronic terminal 200 and processes data by operating or executing software programs and/or modules stored in the memory 20 and calling data stored in the memory 20. Processor 30 may include one or more processing units; preferably, the processor 30 may integrate an application processor, which mainly handles operating systems, user interfaces, application programs, etc., and a modem processor, which mainly handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 30.
Although not shown in fig. 1, the electronic terminal 200 may further include a circuit control module for connecting to a power supply to implement power control and ensure normal operation of other components. The electronic terminal 200 may further include a video module for inputting the information of the real scene, and the video module may be further connected to the memory 20, and converts the information of the real scene into video information to be stored in the memory 20 after the information of the real scene is input.
Those skilled in the art will appreciate that the electronic terminal configuration shown in fig. 1 does not constitute a limitation of the electronic terminal and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components.
Based on the above hardware structure, a first embodiment of the interaction method of the live broadcast platform of the present invention is provided, and referring to fig. 3, in this embodiment, the method includes the steps of:
step S10, acquiring preset money information corresponding to a virtual gift which is played and viewed by audience users of the live broadcast platform to a platform main;
the user group of the live broadcast platform is divided into audience users and a platform anchor, wherein the audience users are users who accept and follow the user protocol of the live broadcast platform and have user accounts, and the audience users can enjoy the network live broadcast technical service provided by the platform anchor on the live broadcast platform. When the audience users send the virtual gifts to the platform anchor based on personal preferences and other reasons, corresponding currency needs to be paid for the virtual gifts, different virtual gifts correspond to different currency amounts, and the platform anchor can exchange certain currency benefits on the live broadcast platform according to the exchange ratio of the virtual gifts and the currency after receiving the virtual gifts.
In this embodiment, the audience user may play the virtual gift to the platform owner of the currently watched webcast, or may select the platform owner to be viewed according to the browsing history of the audience user. Specifically, when the live broadcast platform system runs, a virtual gift watching request is initiated through an electronic terminal provided with live broadcast platform software, and after a processor of the electronic terminal receives the virtual gift watching request of an audience user, the value of the virtual gift watching of the audience user is calculated, namely preset money information corresponding to the virtual gift watching of the audience user for a platform main player is obtained. For example, if user a wants to enjoy platform owner B two virtual gifts, each having a value of 50 yuan, the audience user would have a preset amount of 100 yuan for the virtual gifts enjoyed by the platform owner. The preset amount information may include the type, amount and unit price of the virtual gift, in addition to the monetary amount that the viewer user needs to pay.
And step S20, according to the preset amount information, the platform anchor is used as a fund holder to subscribe the fund with the share corresponding to the preset amount information.
And when preset amount information corresponding to the virtual gift appreciated by the audience user is acquired, the platform anchor is used as a fund holder to subscribe the fund with the value corresponding to the virtual gift. The live broadcast platform can provide the subscription of multiple fund, also can only provide the subscription of a fund, if the subscription mode of multiple fund, can be according to the different fund of the corresponding value selection of different virtual gifts, can carry out the selection of fund according to the virtual gift corresponding preset amount of money that the spectator user presented in other times total value that promptly, can be according to the fund selection of fund income height, can also according to spectator user or the platform owner broadcast predetermined fund type of subscribing. Still by way of example, if the fund subscription rules were to select funds based on the total value of the virtual gift given by the current audience user, the corresponding fund selected by the 100-dollar renowned currency was the peace dawning huanyang 300 index enhancement fund, and the daily net value of the fund unit was 1.741, the share of the 100-dollar subscription fund was 100 dollars/1.741 (dollars/share) ≈ 57.438 shares.
It should be noted that the live broadcast platform may be a program in which a fund subscription platform is embedded in an existing platform in the current market, for example, the existing platform is live broadcast by a goby, and panda TV; or a live broadcast platform carried by the existing fund purchase platform of the fund company. The types of the fund can be set according to actual needs, and can be a currency fund, a bond fund, a mixed fund, a stock fund and the like.
Optionally, the specific method for how to perform fund subscription by using the platform anchor as a fund holder may be to acquire identity authentication information bound when the platform anchor performs platform account registration, determine identity information of the fund share holder according to the bound identity authentication information, and perform fund subscription by combining preset amount information corresponding to the virtual gift.
Specifically, the step S20 may include:
acquiring identity authentication information bound by the platform anchor in the live broadcast platform;
determining the identity information of the corresponding fund share holder according to the identity authentication information;
and according to the preset amount information and the identity information of the fund share holder, subscribing the fund of the share corresponding to the preset amount information.
It can be understood that, in order to ensure the healthy development of the live broadcast platform, both the country and the live broadcast platform require the platform anchor to authenticate the identity authentication information of the platform anchor before live broadcast, so that the identity authentication information bound by the platform anchor in the live broadcast platform system can be used for determining the identity information of a fund holder.
In the embodiment, preset amount information corresponding to a virtual gift which is played and viewed by audience users of the live broadcast platform to a platform main player is obtained; and according to the preset amount information, the platform anchor is used as a fund holder to approve the fund with the share corresponding to the preset amount information, so that a completely new virtual gift exchange mode is provided, the problem of single virtual gift exchange is solved, and meanwhile, due to the fact that the fund is diversified in approval and selection, the exchange flexibility is improved. In addition, the live broadcast platform and the fund subscription are combined, the user activity of the live broadcast platform and the fund transaction amount of a fund company can be improved by means of the advantages of the platforms of both parties, and a fund sale channel and the transaction activity are increased.
Further, referring to fig. 4, a second embodiment of the interaction method of the live broadcast platform is provided based on the first embodiment of the interaction method of the live broadcast platform of the present invention, and in this embodiment, after step S10, the method further includes:
step S30, obtaining the payment channel information authorized to be opened by the audience user;
the payment channel information may refer to information on a manner in which the viewer user exchanges for the virtual gift. It will be appreciated that in order to purchase a virtual gift, the viewer user may authorize the opening of a payment channel for WeChat payments, Payment treasures and/or Internet banking before performing the payment operation, but may also open a special fund payment channel if the virtual gift is to be presented by subscription to a fund. The specific method for acquiring the authorized payment channel information may be to perform query according to an account number registered by the audience user on the live broadcast platform, or to perform query by calling an interface provided by each channel. Therefore, in the step S30, it may be determined whether the viewer user can exchange the virtual gift for a fund for appreciation by acquiring information of a payment channel authorized to be opened by the viewer user.
Step S40, judging whether the authorized payment channel information contains a fund payment channel; if yes, go to step S21;
the step S21 specifically includes: and according to the preset amount information, the platform anchor is used as a fund holder to subscribe the fund of the share corresponding to the reward amount information through the fund payment channel.
After the information of the payment channel authorized to be opened by the audience user is obtained, whether a fund payment channel for fund subscription is included can be judged. And if the fund payment channel is confirmed to be opened, purchasing the fund with the equivalent value of the virtual gift through the fund payment channel, and attributing the subscribed fund to the account bound to the viewed platform anchor.
Optionally, referring to fig. 4 again, after step S40 is executed to determine whether the information of the payment channel authorized to be opened includes a fund payment channel, if the information of the payment channel authorized to be opened does not include a fund payment channel, the step S50 may also be executed;
and step S50, sending a fund payment channel authorization opening request to the audience user.
And when the audience user receives the fund payment channel authorization opening request and executes the fund payment channel opening program, the live broadcast platform receives the reminding information that the fund payment channel of the audience user is successfully opened. It should be noted that the fund payment channel may be opened by sending a request to the electronic terminal of the viewer user by the live broadcast platform system when the user uses the fund payment channel for the first time, or by default registering the fund account when the user registers the platform account, or by selecting a default payment mode for fund payment after the fund payment channel is opened.
The embodiment provides a specific method for exchanging the virtual gift into the fund by judging whether the payment channel information authorized to be opened contains the fund payment channel information and subscribing the fund through the fund payment channel information. In addition, because the apple products in the electronic terminal industry loaded with live platform software currently occupy a large market, if audience users pay virtual gifts through the apple products, the apple companies charge 30% of the total sales amount paid by the users through the apple product channels through an in-App Purchase (IAP) payment mechanism as channel fees. In contrast, this portion of the fee, if paid by the live platform or platform anchor, directly affects the revenue of the live platform or platform anchor. Through the mode that adopts fund payment channel, will bypass the restriction that original apple payment channel was bought virtual gift, reduce because the influence that the restriction of apple company payment channel brought, increase the income of platform anchor or live platform.
Further, referring to fig. 5, a third embodiment of the interaction method of the live broadcast platform of the present invention is provided based on the first embodiment of the interaction method of the live broadcast platform of the present invention, and in this embodiment, the step S20 includes:
step S22, sending a fund subscription request to the fund sales platform;
the fund sale mode is various, and fund subscription can be realized by directly opening a payment interface preset by a fund sale platform. In this embodiment, after the user initiates the virtual gift watching request to the electronic terminal, the electronic terminal sends a fund subscription request to the management server of the fund sales platform, and after receiving the fund subscription request, the management server of the fund sales platform opens the payment interface preset by the fund sales platform.
Step S23, after the fund sale platform receives the fund subscription request, the platform anchor is used as a fund holder to subscribe the fund with a share corresponding to the preset amount information by calling a payment interface preset by the fund sale platform.
And the electronic terminal carrying the live broadcast platform carries out fund subscription operation by calling a payment interface preset by the fund sale platform. And meanwhile, the fund subscription can be completed on the electronic terminal display interface of the audience user in a mode of jumping to a fund sale platform payment page, and after the subscription is completed, the fund sale platform sends the fund subscription information back to the electronic terminal of the live broadcast platform.
Further, after the fund sale platform receives the fund subscription request, the identity information of the fund holder can be determined by combining the identity authentication information of the platform anchor, and the fund subscription can be carried out by calling a payment interface preset by the fund sale platform according to the preset amount information and the identity information of the fund holder.
The technical scheme that this embodiment provided enables the existing direct broadcast platform at present and directly adds fund payment function, need not make too big change to the direct broadcast platform, has solved the single technical problem of the mode of exchange of virtual gift, increases the mode of exchange of virtual gift, improves the flexibility.
Further, referring to fig. 6, a fourth embodiment of the interaction method of the live broadcast platform is provided based on the first embodiment of the interaction method of the live broadcast platform of the present invention, in this embodiment, a fund subscription platform program is embedded in an operating program corresponding to the live broadcast platform, and the step S20 includes:
and step S24, according to the preset amount information, by calling the embedded fund subscription platform program, the platform anchor is taken as a fund holder to subscribe the fund with the corresponding share on the fund subscription platform.
Except calling the interface of the fund sales platform to subscribe the fund, the fund subscription platform program can be directly embedded into the running program corresponding to the live broadcast platform, so that the live broadcast platform directly has the payment function, the fund payment on the live broadcast platform can be realized by the account number when the audience user registers. Further, fund subscription can be performed by combining the identity information of the fund holder, namely, the platform anchor is used as the fund holder to subscribe a corresponding share of fund according to the preset amount information and the identity information of the fund holder through an embedded fund subscription platform program. The technical scheme of this embodiment comparatively is applicable to the live broadcast platform of carrying on the fund sales platform, with fund payment account and the integration of live audience user account, provides convenience for the user uses.
In other embodiments, after the platform anchor is used as a fund holder to subscribe the fund in the share corresponding to the preset amount information, after the fund subscription is confirmed to be completed, a virtual gift and/or a coupon can be returned to the audience user. The virtual gift can be a red envelope, a live platform experience value or a virtual gift similar to the virtual gift selected by the user, and through the return activity, the user stickiness is improved, and the user amount of paying the virtual gift by using funds is increased.
The present invention further provides an electronic terminal, configured to perform interaction on a live broadcast platform, referring to fig. 7, in a first embodiment of the electronic terminal of the present invention, the electronic terminal includes:
an obtaining module 110, configured to obtain preset amount information corresponding to a virtual gift that is played and viewed by an audience user of the live broadcast platform to a platform main;
the user group of the live broadcast platform is divided into audience users and a platform anchor, wherein the audience users are users who accept and follow the user protocol of the live broadcast platform and have user accounts, and the audience users can enjoy the network live broadcast technical service provided by the platform anchor on the live broadcast platform. When the audience users send the virtual gifts to the platform anchor based on personal preferences and other reasons, corresponding currency needs to be paid for the virtual gifts, different virtual gifts correspond to different currency amounts, and the platform anchor can exchange certain currency benefits on the live broadcast platform according to the exchange ratio of the virtual gifts and the currency after receiving the virtual gifts.
In this embodiment, the audience user may play the virtual gift to the platform owner of the currently watched webcast, or may select the platform owner to be viewed according to the browsing history of the audience user. Specifically, when the live broadcast platform system runs, a virtual gift appreciation request is initiated through an electronic terminal provided with live broadcast platform software, and after the electronic terminal receives the virtual gift appreciation request of the audience user, the value of the virtual gift appreciated by the audience user is calculated, namely, the preset money information corresponding to the virtual gift appreciated by the audience user for the platform main audience is obtained. For example, if user a wants to enjoy platform owner B two virtual gifts, each having a value of 50 yuan, the audience user would have a preset amount of 100 yuan for the virtual gifts enjoyed by the platform owner. The preset amount information may include the type, amount and unit price of the virtual gift, in addition to the monetary amount that the viewer user needs to pay.
And an approval module 120, configured to approve, by using the platform anchor as a fund holder, the fund of the share corresponding to the preset amount information according to the preset amount information.
And when preset amount information corresponding to the virtual gift appreciated by the audience user is acquired, the platform anchor is used as a fund holder to subscribe the fund with the value corresponding to the virtual gift. The live broadcast platform can provide the subscription of multiple fund, also can only provide the subscription of a fund, if the subscription mode of multiple fund, can be according to the different fund of the corresponding value selection of different virtual gifts, can carry out the selection of fund according to the virtual gift corresponding preset amount of money that the spectator user presented in other times total value that promptly, can be according to the fund selection of fund income height, can also according to spectator user or the platform owner broadcast predetermined fund type of subscribing. Still referring to the above case, if the fund subscription rule is to select a fund with the total value of the virtual gift given by the current viewer user, the corresponding fund selected by the 100 yuan renowned folk is the peace dawn hua-yan-dao 300 exponential strengthening fund, and the daily fund unit net value is 1.741, the share of the fund for 100 yuan subscription is 100 yuan/1.741 (yuan/share) approximately equal to 57.438 shares.
It should be noted that the live broadcast platform may be a program in which a fund subscription platform is embedded in an existing platform in the current market, for example, the existing platform is live broadcast by a goby, and panda TV; or a live broadcast platform carried by the existing fund purchase platform of the fund company. The types of the fund can be set according to actual needs, and can be a currency fund, a bond fund, a mixed fund, a stock fund and the like.
Optionally, the specific method for how to perform fund subscription by using the platform anchor as a fund holder may be to acquire identity authentication information bound when the platform anchor performs platform account registration, determine identity information of the fund share holder according to the bound identity authentication information, and perform fund subscription by combining preset amount information corresponding to the virtual gift.
Specifically, the function implementation process of the subscription module 20 subscribing the fund through the identity authentication information is as follows:
acquiring identity authentication information bound by the platform anchor in the live broadcast platform;
determining the identity information of the corresponding fund share holder according to the identity authentication information;
and according to the preset amount information and the identity information of the fund share holder, subscribing the fund of the share corresponding to the preset amount information.
It can be understood that, in order to ensure the healthy development of the live broadcast platform, both the country and the live broadcast platform require the platform anchor to authenticate the identity authentication information of the platform anchor before live broadcast, so that the identity authentication information bound by the platform anchor in the live broadcast platform system can be used for determining the identity information of a fund holder.
In this embodiment, preset amount information corresponding to a virtual gift that is played and viewed by an audience user of the live broadcast platform to a platform main is acquired through an acquisition module 110; the subscription module 120 subscribes the fund with the share corresponding to the preset amount information by taking the platform anchor as a fund holder according to the preset amount information, so that a completely new virtual gift exchange mode is provided, the problem of single virtual gift exchange is solved, and meanwhile, due to the fact that the subscription and the selection of the fund are various, the exchange flexibility is improved. In addition, the live broadcast platform and the fund subscription are combined, the user activity of the live broadcast platform and the fund transaction amount of a fund company can be improved by means of the advantages of the platforms of both parties, and a fund sale channel and the transaction activity are increased.
Further, a second embodiment of the live broadcast platform system of the present invention is provided based on the first embodiment of the live broadcast platform system of the present invention, and referring to fig. 8, in this embodiment, the live broadcast platform system further includes a determining module 130; wherein,
the obtaining module 110 is further configured to obtain information of a payment channel authorized to be opened by the viewer user;
the payment channel information may refer to information on a manner in which the viewer user exchanges for the virtual gift. It will be appreciated that in order to purchase a virtual gift, the viewer user may authorize the opening of a payment channel for WeChat payments, Payment treasures and/or Internet banking before performing the payment operation, but may also open a special fund payment channel if the virtual gift is to be presented by subscription to a fund. The specific method for acquiring the authorized payment channel information may be to perform query according to an account number registered by the audience user on the live broadcast platform, or to perform query by calling an interface provided by each channel. Therefore, whether the audience user can exchange the virtual gift for fund for appreciation can be judged by acquiring the information of the payment channel authorized to be opened by the audience user.
The judging module 130 is configured to judge whether the authorized payment channel information includes a fund payment channel; and when the authorized payment channel information includes a fund payment channel, triggering the subscription module 120 to perform the step of subscribing the fund corresponding to the share of the reward amount information through the fund payment channel by taking the platform anchor as a fund holder according to the preset amount information when executing according to the preset amount information.
After the information of the payment channel authorized to be opened by the audience user is obtained, whether a fund payment channel for fund subscription is included can be judged. And if the fund payment channel is confirmed to be opened, purchasing the fund with the equivalent value of the virtual gift through the fund payment channel, and attributing the subscribed fund to the account bound to the viewed platform anchor.
Optionally, referring to fig. 9 together, the live platform system further includes a first sending module 140. The determining module 130 is further configured to trigger the first sending module 140 to send a fund payment channel authorization opening request to the audience user when the payment channel information authorized to be opened does not include a fund payment channel.
And when the audience user receives the fund payment channel authorization opening request and executes the fund payment channel opening program, the live broadcast platform receives the reminding information that the fund payment channel of the audience user is successfully opened. It should be noted that the fund payment channel may be opened by sending a request to the electronic terminal of the viewer user by the live broadcast platform system when the user uses the fund payment channel for the first time, or by default registering the fund account when the user registers the platform account, or by selecting a default payment mode for fund payment after the fund payment channel is opened.
Further, the identity authentication information of the platform anchor can be combined, and the fund corresponding to the share of the preset amount information can be subscribed through the fund payment channel by taking the platform anchor as a fund holder according to the preset amount information and the identity authentication information of the platform anchor.
In this embodiment, the determining module 130 determines whether the authorized payment channel information includes fund payment channel information, and the subscription module 120 uses the fund payment channel information to subscribe funds, so as to provide a specific method for exchanging the virtual gift into funds. In addition, because the apple products in the electronic terminal industry loaded with live platform software currently occupy a large market, if audience users pay virtual gifts through the apple products, the apple companies charge 30% of the total sales amount paid by the users through the apple product channels through an in-App Purchase (IAP) payment mechanism as channel fees. In contrast, this portion of the fee, if paid by the live platform or platform anchor, directly affects the revenue of the live platform or platform anchor. Through the mode that adopts fund payment channel, will bypass the restriction that original apple payment channel was bought virtual gift, reduce because the influence that the restriction of apple company payment channel brought, increase the income of platform anchor or live platform.
Further, a third embodiment of the live broadcast platform system of the present invention is provided based on the first embodiment of the live broadcast platform system of the present invention, and referring to fig. 10, in this embodiment, the live broadcast platform system further includes a second sending module 150 and a payment module 160; wherein,
the second sending module 150 is configured to send a fund subscription request to the fund sales platform;
the fund sale mode is various, and fund subscription can be realized by directly opening a payment interface preset by a fund sale platform. In this embodiment, after the user initiates the virtual gift watching request to the electronic terminal, the electronic terminal sends a fund subscription request to the management server of the fund sales platform, and after receiving the fund subscription request, the management server of the fund sales platform opens the payment interface preset by the fund sales platform.
The payment module 160 is configured to, after the fund sale platform receives the fund subscription request, subscribe the fund in the share corresponding to the preset amount information by using the platform anchor as a fund holder by calling a payment interface preset by the fund sale platform.
And the electronic terminal carrying the live broadcast platform carries out fund subscription operation by calling a payment interface preset by the fund sale platform. And meanwhile, the fund subscription can be completed on the electronic terminal display interface of the audience user in a mode of jumping to a fund sale platform payment page, and after the subscription is completed, the fund sale platform sends the fund subscription information back to the electronic terminal of the live broadcast platform.
Further, after the fund sale platform receives the fund subscription request, the identity information of the fund holder can be determined by combining the identity authentication information of the platform anchor, and the fund subscription can be carried out by calling a payment interface preset by the fund sale platform according to the preset amount information and the identity information of the fund holder.
The technical scheme that this embodiment provided enables the existing direct broadcast platform at present and directly adds fund payment function, need not make too big change to the direct broadcast platform, has solved the single technical problem of the mode of exchange of virtual gift, increases the mode of exchange of virtual gift, improves the flexibility.
Further, a fourth embodiment of the live broadcast platform system of the present invention is provided based on the first embodiment of the live broadcast platform system of the present invention, please refer to fig. 7 again, in this embodiment, a fund subscription platform program is embedded in an operating program corresponding to the live broadcast platform; in the live broadcast platform system, the subscription module 120 is further configured to subscribe the fund with a corresponding share on the fund subscription platform by calling the embedded fund subscription platform program according to the preset amount information, with the platform anchor as a fund holder.
Except calling the interface of the fund sales platform to subscribe the fund, the fund subscription platform program can be directly embedded into the running program corresponding to the live broadcast platform, so that the live broadcast platform directly has the payment function, the fund payment on the live broadcast platform can be realized by the account number when the audience user registers. Further, fund subscription can be performed by combining the identity information of the fund holder, namely, the platform anchor is used as the fund holder to subscribe a corresponding share of fund according to the preset amount information and the identity information of the fund holder through an embedded fund subscription platform program. The technical scheme of this embodiment comparatively is applicable to the live broadcast platform of carrying on the fund sales platform, with fund payment account and the integration of live audience user account, provides convenience for the user uses.
In other embodiments, after the platform anchor is used as a fund holder to subscribe the fund in the share corresponding to the preset amount information, after the fund subscription is confirmed to be completed, a virtual gift and/or a coupon can be returned to the audience user. The virtual gift can be a red envelope, a live platform experience value or a virtual gift similar to the virtual gift selected by the user, and through the return activity, the user stickiness is improved, and the user amount of paying the virtual gift by using funds is increased.
The invention also provides an electronic terminal, which is used for carrying out interaction of a live broadcast platform and comprises a processor, a memory and a computer program which is stored on the memory and can run on the processor in one embodiment; the steps of implementing the interaction method of the live broadcast platform according to any one of the embodiments when the processor executes the computer program specifically include:
acquiring preset money information corresponding to a virtual gift which is played and viewed by audience users of the live broadcast platform to a platform main;
and according to the preset amount information, the platform anchor is used as a fund holder to subscribe the fund with the share corresponding to the preset amount information.
Further, the computer program when executed by the processor further implements the steps of:
acquiring identity authentication information bound by the platform anchor in the live broadcast platform;
determining the identity information of the corresponding fund share holder according to the identity authentication information;
and according to the preset amount information and the identity information of the fund share holder, subscribing the fund of the share corresponding to the preset amount information.
Further, the computer program when executed by the processor further implements the steps of:
obtaining information of payment channels authorized to be opened by the audience users;
judging whether the payment channel information authorized to be opened contains a fund payment channel or not;
when the authorized payment channel information comprises a fund payment channel, executing a step of subscribing fund corresponding to the preset amount information by taking the platform anchor as a fund holder according to the preset amount information;
wherein, the step of subscribing the fund in a share corresponding to the preset amount information by taking the platform anchor as the fund holder according to the preset amount information specifically comprises the following steps:
and according to the preset amount information, the platform anchor is used as a fund holder to subscribe the fund of the share corresponding to the reward amount information through the fund payment channel.
Further, the computer program when executed by the processor further implements the steps of:
and when the payment channel information authorized to be opened does not contain a fund payment channel, sending a fund payment channel authorization opening request to the audience user.
Further, the computer program when executed by the processor further implements the steps of:
sending a fund subscription request to a fund sales platform;
and when the fund sale platform receives the fund subscription request, the platform anchor is used as a fund holder to subscribe the fund with the share corresponding to the preset amount information by calling a payment interface preset by the fund sale platform.
Further, the computer program when executed by the processor further implements the steps of:
and by calling the embedded fund subscription platform program, subscribing the fund with the platform anchor as a fund holder in a corresponding share on the fund subscription platform.
Further, the computer program when executed by the processor further implements the steps of:
returning a virtual gift and/or coupon to the spectator user after confirming completion of the fund subscription.
The present invention also proposes a computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, implements all the steps of the interaction method of a live platform as described in any of the above embodiments.
In the description herein, references to the description of the term "one embodiment," "another embodiment," or "first through xth embodiments," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, method steps, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better embodiment. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a computer-readable storage medium (such as ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal (such as a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.
While the present invention has been described with reference to the embodiments shown in the drawings, the present invention is not limited to the embodiments, which are illustrative and not restrictive, and it will be apparent to those skilled in the art that various changes and modifications can be made therein without departing from the spirit and scope of the invention as defined in the appended claims.
Claims (10)
1. An interactive method of a live broadcast platform is characterized by comprising the following steps:
acquiring preset money information corresponding to a virtual gift which is played and viewed by audience users of the live broadcast platform to a platform main;
and according to the preset amount information, the platform anchor is used as a fund holder to subscribe the fund with the share corresponding to the preset amount information.
2. The interaction method for a live broadcast platform according to claim 1, wherein the step of subscribing to the fund in a share corresponding to the preset amount information by using the platform anchor as a fund holder according to the preset amount information specifically comprises:
acquiring identity authentication information bound by the platform anchor in the live broadcast platform;
determining the identity information of the corresponding fund share holder according to the identity authentication information;
and according to the preset amount information and the identity information of the fund share holder, subscribing the fund of the share corresponding to the preset amount information.
3. The interactive method of the live broadcast platform as claimed in claim 1, wherein after the step of obtaining the preset money amount information corresponding to the virtual gift that is played and viewed by the audience user of the live broadcast platform to the platform main, the method further comprises:
obtaining information of payment channels authorized to be opened by the audience users;
judging whether the payment channel information authorized to be opened contains a fund payment channel or not;
when the authorized payment channel information comprises a fund payment channel, executing a step of subscribing fund corresponding to the preset amount information by taking the platform anchor as a fund holder according to the preset amount information;
wherein, the step of subscribing the fund in a share corresponding to the preset amount information by taking the platform anchor as the fund holder according to the preset amount information specifically comprises the following steps:
and according to the preset amount information, the platform anchor is used as a fund holder to subscribe the fund of the share corresponding to the reward amount information through the fund payment channel.
4. The interactive method of a live broadcast platform of claim 3, wherein the step of determining whether the payment channel information authorized to be opened includes a fund payment channel further comprises:
and when the payment channel information authorized to be opened does not contain a fund payment channel, sending a fund payment channel authorization opening request to the audience user.
5. The interaction method of the live broadcast platform as claimed in claim 1, wherein said step of subscribing to the fund in a share corresponding to the preset amount information by using the platform anchor as a fund holder according to the preset amount information comprises:
sending a fund subscription request to a fund sales platform;
and when the fund sale platform receives the fund subscription request, the platform anchor is used as a fund holder to subscribe the fund with the share corresponding to the preset amount information by calling a payment interface preset by the fund sale platform.
6. The interaction method of the live broadcast platform according to claim 1, wherein a fund subscription platform program is embedded in an operating program corresponding to the live broadcast platform;
the step of subscribing the fund with the platform anchor as the fund holder in the share corresponding to the preset amount information includes:
and by calling the embedded fund subscription platform program, subscribing the fund with the platform anchor as a fund holder in a corresponding share on the fund subscription platform.
7. The method of any one of claims 1-6, wherein the step of subscribing to the fund in a corresponding share of the preset amount information with the platform anchor as a fund holder is further followed by the step of:
returning a virtual gift and/or coupon to the spectator user after confirming completion of the fund subscription.
8. An electronic terminal for interaction with a live platform, comprising:
the acquisition module is used for acquiring preset money information corresponding to a virtual gift which is played and appreciated by audience users of the live broadcast platform to a platform main;
and the subscription module is used for subscribing the fund of the share corresponding to the preset amount information by taking the platform anchor as a fund holder according to the preset amount information.
9. An electronic terminal is used for carrying out interaction of a live broadcast platform and is characterized by comprising a processor, a memory and a computer program which is stored on the memory and can run on the processor; the processor, when executing the computer program, realizes the steps of the interactive method of a live platform as claimed in any one of claims 1-7.
10. A computer-readable storage medium, characterized in that a computer program is stored on the computer-readable storage medium, which computer program, when being executed by a processor, carries out the steps of the interaction method of the live platform of any of the claims 1-7.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
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| CN201711089398.0A CN107784524A (en) | 2017-11-08 | 2017-11-08 | Exchange method, electric terminal and the computer-readable recording medium of live platform |
| PCT/CN2018/075662 WO2019091006A1 (en) | 2017-11-08 | 2018-02-07 | Direct-broadcasting platform interactive method, electronic terminal and computer-readable storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201711089398.0A CN107784524A (en) | 2017-11-08 | 2017-11-08 | Exchange method, electric terminal and the computer-readable recording medium of live platform |
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| CN107784524A true CN107784524A (en) | 2018-03-09 |
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| CN201711089398.0A Pending CN107784524A (en) | 2017-11-08 | 2017-11-08 | Exchange method, electric terminal and the computer-readable recording medium of live platform |
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| WO2019091006A1 (en) | 2019-05-16 |
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