CN107784524A - Exchange method, electric terminal and the computer-readable recording medium of live platform - Google Patents

Abstract

The invention discloses a kind of exchange method of live platform, comprise the following steps：The spectators user for obtaining the live platform beats preset cost information corresponding to the virtual present of reward to platform main broadcaster；According to the preset cost information, the fund that the preset cost information corresponds to share is subscribed using the platform main broadcaster as fund holder.The present invention also provides a kind of electric terminal and computer-readable recording medium.Virtual present is transformed into the fund using platform main broadcaster as fund holder of equivalence by the present invention, solves the problems, such as platform virtual present exchange form one, while improves the liveness of fund transaction.

Description

Interaction method, electronic terminal and computer-readable storage medium for live broadcast platform

technical field

The invention relates to the technical field of the Internet, in particular to an interaction method of a live broadcast platform, an electronic terminal and a computer-readable storage medium.

Background technique

With the rapid development of the Internet industry, various emerging industries have emerged frequently, and the webcast industry is one of them. At present, the webcasting industry has absorbed and continued the advantages of the Internet, using video to broadcast live online, which has been favored by the majority of netizens. There are two types of registered customer groups in the existing online live broadcast platform, namely the platform host and audience users. After watching the live broadcast of the platform host, the audience users can buy virtual gifts and reward the platform host, so that the platform host can get benefits. However, the exchange method of this virtual gift is relatively simple.

Contents of the invention

The main purpose of the present invention is to provide an interactive method for a live broadcast platform, an electronic terminal and a computer-readable storage medium, aiming to solve the problem of single exchange methods for virtual gifts.

In order to achieve the above object, the present invention provides an interactive method for a live broadcast platform, comprising the following steps:

Acquiring the preset amount information corresponding to the virtual gift tipped by the audience users of the live broadcast platform to the anchor of the platform;

According to the preset amount information, use the platform host as a fund holder to subscribe for the fund corresponding to the preset amount information.

Optionally, the step of using the platform anchor as a fund holder to subscribe to the fund corresponding to the preset amount information according to the preset amount information specifically includes:

Obtain identity authentication information bound to the live broadcast platform by the anchor of the platform;

determining the identity information of the corresponding fund share holder according to the identity authentication information;

According to the preset amount information and the identity information of the fund share holders, subscribe for the fund corresponding to the preset amount information.

Optionally, after the step of obtaining the preset amount information corresponding to the virtual gift rewarded by the audience users of the live broadcast platform to the platform anchor, it also includes:

Obtain the payment channel information that the audience user has authorized to open;

Judging whether the authorized payment channel information includes a fund payment channel;

When the authorized payment channel information includes a fund payment channel, perform the step of using the platform anchor as a fund holder to subscribe to the fund corresponding to the preset amount information according to the preset amount information;

Wherein, according to the preset amount information, the step of subscribing the fund corresponding to the preset amount information with the platform anchor as the fund holder specifically includes:

According to the preset amount information, through the fund payment channel, use the platform host as a fund holder to subscribe for the fund corresponding to the reward amount information.

Optionally, after the step of judging whether the authorized payment channel information includes a fund payment channel, the step further includes:

When the authorized payment channel information does not include a fund payment channel, send a fund payment channel authorization opening request to the audience user.

Optionally, the step of using the platform anchor as a fund holder to subscribe to the fund corresponding to the preset amount information according to the preset amount information includes:

Send a fund subscription request to the fund sales platform;

After the fund sales platform receives the fund subscription request, it subscribes the fund corresponding to the preset amount information by calling the platform anchor as the fund holder by calling the preset payment interface of the fund sales platform.

Optionally, a fund subscription platform program is embedded in the operating program corresponding to the live broadcast platform; the step of using the platform anchor as a fund holder to subscribe to the fund corresponding to the preset amount information includes:

By calling the embedded fund subscription platform program, on the fund subscription platform, use the platform anchor as a fund holder to subscribe for a corresponding share of the fund.

Optionally, after the step of using the platform anchor as the fund holder to subscribe to the fund corresponding to the preset amount information, the step further includes:

After confirming that the fund subscription is completed, virtual gifts and/or coupons are returned to the audience users.

In order to achieve the above purpose, the present invention also provides an electronic terminal for interacting with the live broadcast platform, including:

The obtaining module is used to obtain the preset amount information corresponding to the virtual gift rewarded by the audience users of the live broadcast platform to the anchor of the platform;

A subscription module, configured to use the platform host as a fund holder to subscribe for a share of the fund corresponding to the preset amount information according to the preset amount information.

To achieve the above object, the present invention also provides an electronic terminal for interacting with live broadcast platforms, including a processor, a memory, and a computer program stored on the memory and operable on the processor; the processor executes the The computer program is the steps to realize the interaction method of the above-mentioned live broadcast platform.

In order to achieve the above object, the present invention also provides a computer-readable storage medium, on which a computer program is stored, and when the computer program is executed by a processor, the interaction method of the above-mentioned live broadcast platform is realized. step.

By adopting the interactive method of the live broadcast platform in the present invention, the virtual gift rewarded by the audience users of the live broadcast platform to the platform anchor can be exchanged for equivalent funds with the platform anchor as the fund holder, thereby increasing the fund purchase channels and improving The activity of fund transactions. For the live broadcast platform, the exchange method of virtual gifts has been added, which is more flexible.

Description of drawings

Fig. 1 is a schematic diagram of the network structure of the live broadcast platform system in the present invention;

Fig. 2 is a schematic diagram of the hardware structure of the electronic terminal of the live broadcast platform system in the present invention;

FIG. 3 is a schematic flow diagram of the first embodiment of the interaction method of the live broadcast platform of the present invention;

4 is a schematic flow diagram of a second embodiment of the interaction method of the live broadcast platform of the present invention;

FIG. 5 is a schematic diagram of a detailed flow chart of step S20 in the third embodiment of the interaction method of the live broadcast platform of the present invention;

FIG. 6 is a schematic flow diagram of a fourth embodiment of the interaction method of the live broadcast platform of the present invention;

7 is a schematic structural view of the first embodiment and the fourth embodiment of the electronic terminal of the present invention;

FIG. 8 is a schematic structural diagram of a second embodiment of the electronic terminal of the present invention;

FIG. 9 is another structural schematic diagram of the second embodiment of the electronic terminal of the present invention;

FIG. 10 is a schematic structural diagram of a third embodiment of the electronic terminal of the present invention.

The realization of the purpose of the present invention, functional characteristics and advantages will be further described in conjunction with the embodiments and with reference to the accompanying drawings.

Detailed ways

It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

In the following description, use of suffixes such as 'module', 'part' or 'unit' for denoting elements is only for facilitating description of the present invention and has no specific meaning by itself. Therefore, 'module', 'part' or 'unit' may be used in combination.

Please refer to FIG. 1 and FIG. 2. FIG. 1 is a schematic diagram of the network structure of the live broadcast platform system in various embodiments of the present invention, and FIG. . The electronic terminal 200 is communicatively connected with the server 100, and the live broadcast platform software is installed on the electronic terminal 200. The user can watch the webcast as a platform audience user through the live broadcast platform software, and the user can also use the live broadcast platform software as a platform host to initiate a webcast, that is, send video information to other electronic terminals 200 .

The electronic terminal 200 and the server 100 may be connected through various wired or wireless direct communication methods, or the server 100 and the electronic terminal 200 may communicate with each other through a wireless local area network or the Internet.

The electronic terminal 200 includes components such as a communication module 10 , a memory 20 , and a processor 30 . Those skilled in the art can understand that the electronic terminal 200 shown in FIG. 1 may also include more or fewer components than those shown in the illustration, or combine certain components, or arrange different components. Wherein, the processor 30 is respectively connected to the memory 20 and the communication module 10 , the memory 20 stores a computer program, and the computer program is executed by the processor 30 at the same time.

The communication module 10 can be connected with external devices, such as other electronic terminals, through a network. The communication module 10 can receive requests from external communication devices, and can also send events, instructions and information to the external devices and/or servers. The external communication equipment may be electronic equipment such as a server, a remote controller, a television, a mobile phone, a tablet computer, and a camera.

The memory 20 can be used to store software programs and various data. The memory 20 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, etc.; the data storage area may store data or information created according to the use of the electronic terminal 200 . In addition, the memory 20 may include a high-speed random access memory, and may also include a non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid-state storage devices.

The processor 30 is the control center of the electronic terminal 200. It uses various interfaces and lines to connect various parts of the entire electronic terminal 200. By running or executing software programs and/or modules stored in the memory 20, and calling the software stored in the memory 20 The data in it executes various functions of the electronic terminal 200 and processes data. The processor 30 may include one or more processing units; preferably, the processor 30 may integrate an application processor and a modem processor, wherein the application processor mainly processes the operating system, user interface and application programs, etc., and the modem The processor mainly handles wireless communication. It can be understood that the modem processor may not be integrated into the processor 30 .

Although not shown in FIG. 1 , the above-mentioned electronic terminal 200 may also include a circuit control module, which is used to connect with a power source, realize power control, and ensure normal operation of other components. The above-mentioned electronic terminal 200 may also include a video module for recording real scene information. The video module may also be connected to the memory 20 and convert the real scene information into video information and store it in the memory 20 after the real scene information is entered.

Those skilled in the art can understand that the structure of the electronic terminal shown in FIG. 1 is not limited to the electronic terminal, and may include more or less components than shown in the figure, or combine some components, or arrange different components.

Based on the above-mentioned hardware structure, the first embodiment of the interaction method of the live broadcast platform of the present invention is proposed, referring to Fig. 3, in this embodiment, the method includes the steps:

Step S10, obtaining the preset amount information corresponding to the virtual gift rewarded by the audience users of the live broadcast platform to the anchor of the platform;

The user group of the live broadcast platform is divided into audience users and platform anchors. The audience users refer to users who accept and abide by the user agreement of the live broadcast platform and have user accounts. The audience users can enjoy the webcast technical services provided by the platform anchors on the live broadcast platform. When viewers send virtual gifts to platform anchors based on personal preferences and other reasons, they need to pay the corresponding currency in exchange for virtual gifts. Different virtual gifts correspond to different currency amounts. According to the exchange ratio of virtual gift and currency, exchange for a certain currency income.

In this embodiment, the viewer user can reward a virtual gift to the platform host who is currently watching the webcast, or can select the platform host who wants to tip according to the viewing history of the viewer user. Specifically, when the live broadcast platform system is running, the electronic terminal installed with the live broadcast platform software initiates a virtual gift reward request. After receiving the virtual gift reward request from the audience user, the processor of the electronic terminal calculates the value of the virtual gift rewarded by the audience user. , which is to obtain the preset amount information corresponding to the virtual gift rewarded by the audience user to the platform anchor. For example, user A intends to reward platform host B with two virtual gifts, and each virtual gift is worth RMB 50, so the default amount of virtual gifts that audience users give to platform anchors is RMB 100. The preset amount information may include the type, quantity and unit price of the virtual gift in addition to the monetary amount that the audience user needs to pay.

Step S20, according to the preset amount information, use the platform host as a fund holder to subscribe for the fund corresponding to the preset amount information.

When the preset amount information corresponding to the virtual gift rewarded by the viewer user is obtained, the platform anchor will be used as the fund holder to subscribe for the fund corresponding to the value of the virtual gift. The live broadcast platform can provide the subscription of multiple funds, or only provide the subscription of one type of fund. If it is a subscription method of multiple funds, different funds can be selected according to the corresponding value of different virtual gifts, or according to the corresponding pre-orders of virtual gifts. The amount is set to be the total value of the virtual gifts given by the viewer users for the fund selection, which can be based on the level of fund income, or can be subscribed according to the preset fund types of the viewer users or platform anchors. Still using the above example to illustrate, if the fund subscription rule is based on the total value of the virtual gift given by the audience user for the fund selection, the corresponding fund selected for RMB 100 is the Ping An UOB SZSE 300 Index Enhanced Fund. The unit net value is 1.741, so the fund shares subscribed by 100 yuan are 100 yuan/1.741 (yuan/share) ≈ 57.438 shares.

It should be noted that the above-mentioned live broadcast platform can be a program embedded with a fund subscription platform on an existing platform in the market, for example, the existing platforms are Douyu Live and Panda TV; The live broadcast platform carried by the platform. The types of the above-mentioned funds can be set according to actual needs, such as currency funds, bond funds, hybrid funds, and stock funds.

Optionally, the specific method of how to use the platform host as a fund holder to subscribe for funds may be to obtain the identity authentication information bound by the platform anchor when registering a platform account, and then determine the fund share according to the bound identity authentication information The holder's identity information, and then combine the preset amount information corresponding to the virtual gift to subscribe for the fund.

Specifically, the step S20 may include:

Obtain identity authentication information bound to the live broadcast platform by the anchor of the platform;

determining the identity information of the corresponding fund share holder according to the identity authentication information;

According to the preset amount information and the identity information of the fund share holders, subscribe for the fund corresponding to the preset amount information.

It is understandable that in order to ensure the healthy development of the live broadcast platform, the country and the live broadcast platform will require the platform anchor to authenticate the identity authentication information of the platform anchor before the live broadcast, so the identity authentication that is bound to the platform anchor in the live broadcast platform system can be used. Information to determine the identity information of fund holders.

In this embodiment, by obtaining the preset amount information corresponding to the virtual gift rewarded by the audience users of the live broadcast platform to the platform host; according to the preset amount information, the platform host is used as the fund holder to subscribe for the preset amount The amount information corresponds to the share of the fund, thereby providing a new virtual gift exchange method, which solves the problem of relatively simple virtual gift exchange, and also improves the flexibility of exchange due to the variety of fund subscriptions and choices. In addition, the combination of the live broadcast platform and fund subscription can take advantage of the advantages of both platforms to increase the user activity of the live broadcast platform and the fund transaction volume of fund companies, and increase the fund sales channels and transaction activity.

Further, referring to FIG. 4 , based on the first embodiment of the interaction method of the live broadcast platform of the present invention, a second embodiment of the interaction method of the live broadcast platform of the present invention is proposed. In this embodiment, after the step S10, it also includes:

Step S30, obtaining the payment channel information that the audience user has authorized to open;

Wherein, the payment channel information may refer to information on how the viewer user exchanges the virtual gift. It is understandable that in order to purchase virtual gifts, audience users can authorize payment channels such as WeChat payment, Alipay and/or online banking before performing payment operations, but if they want to give virtual gifts by subscribing to funds, they can also open special funds payment channel. The specific method of obtaining the authorized payment channel information may be to query according to the account number registered by the viewer user on the live broadcast platform, or to query by calling the interface provided by each channel. Therefore, in step S30, it may be determined whether the audience user can exchange the virtual gift into funds for tipping by obtaining the payment channel information that the audience user has authorized to open.

Step S40, judging whether the authorized payment channel information includes a fund payment channel; if so, execute step S21;

The step S21 specifically includes: according to the preset amount information, using the platform host as a fund holder to subscribe for the fund corresponding to the reward amount information through the fund payment channel.

After obtaining the payment channel information that the audience user has authorized to open, it can be judged whether it includes the fund payment channel for fund subscription. If it is confirmed that the fund payment channel is opened, then purchase the fund equivalent to the virtual gift through the fund payment channel, and then the subscribed fund will be attributed to the account bound to the platform anchor who was rewarded.

Optionally, please refer to FIG. 4 again. After performing step S40 to determine whether the authorized payment channel information includes a fund payment channel, if the authorized payment channel does not include a fund payment channel , performing the step S50;

Step S50, sending a fund payment channel authorization opening request to the audience user.

When the audience user receives the fund payment channel authorization opening request and completes the fund payment channel opening procedure, the live broadcast platform will receive a reminder message that the audience user's fund payment channel is successfully opened. It should be noted that the opening of the fund payment channel can be that when the user uses the fund payment channel for the first time, the live broadcast platform system sends a request to the electronic terminal of the audience user to open it, or it can also be the default registration when the user registers the platform account. For the fund account, further, after opening the fund payment channel, the default payment method can be selected as fund payment.

This embodiment provides a specific method for exchanging virtual gifts into funds by judging whether the authorized payment channel information includes fund payment channel information, and subscribing funds through the fund payment channel information. In addition, since Apple products in the electronic terminal industry currently equipped with live broadcast platform software occupy a large market, if audience users pay for virtual gifts through Apple products, Apple will charge users through the IAP (in-App Purchase) payment mechanism. 30% of the total sales paid through the Apple product channel as a channel fee. Relatively, if this part of the fee is paid by the live broadcast platform or the platform anchor, it will directly affect the income of the live broadcast platform or platform anchor. By adopting the fund payment channel, it will bypass the original Apple payment channel's restrictions on virtual gift purchases, reduce the impact of Apple's payment channel restrictions, and increase the income of platform anchors or live broadcast platforms.

Further, referring to FIG. 5 , based on the first embodiment of the interaction method of the live broadcast platform of the present invention, a third embodiment of the interaction method of the live broadcast platform of the present invention is proposed. In this embodiment, the step S20 includes:

Step S22, sending a fund subscription request to the fund sales platform;

There are many ways to sell funds, and you can directly open the payment interface preset on the fund sales platform for fund subscription. In this embodiment, when the user initiates a virtual gift reward request to the electronic terminal, the electronic terminal will send a fund subscription request to the management server of the fund sales platform, and the management server of the fund sales platform will open the fund subscription request after receiving the fund subscription request. The default payment interface of the fund sales platform.

Step S23: After the fund sales platform receives the fund subscription request, it calls the preset payment interface of the fund sales platform and uses the platform anchor as the fund holder to subscribe for the shares corresponding to the preset amount information fund.

The electronic terminal equipped with the live broadcast platform performs fund subscription operations by calling the preset payment interface of the fund sales platform. At the same time, on the display interface of the audience user's electronic terminal, the fund subscription can be completed in the form of jumping to the payment page of the fund sales platform. After the subscription is completed, the fund sales platform will send the fund subscription information back to the electronic terminal of the live broadcast platform.

Further, when the fund sales platform receives the fund subscription request, it can also determine the identity information of the fund holder in combination with the identity authentication information of the platform anchor, and according to the preset amount information, the identity information of the fund holder, Fund subscription is carried out by calling the preset payment interface of the fund sales platform.

The technical solution provided in this embodiment can enable the existing live broadcast platform to directly add the fund payment function without making too many changes to the live broadcast platform, solve the technical problem of a single exchange method for virtual gifts, and increase the exchange method for virtual gifts , to improve flexibility.

Further, referring to FIG. 6 , based on the first embodiment of the interactive method of the live broadcast platform of the present invention, a fourth embodiment of the interactive method of the live broadcast platform of the present invention is proposed. In this embodiment, the corresponding operating program of the live broadcast platform is embedded with There is a fund subscription platform program, the step S20 includes:

Step S24, according to the preset amount information, by invoking the embedded fund subscription platform program, using the platform anchor as a fund holder to subscribe for a corresponding share of funds on the fund subscription platform.

In addition to calling the interface of the fund sales platform for fund subscription, you can also directly embed the fund subscription platform program in the corresponding operating program of the live broadcast platform, so that the live broadcast platform directly has the payment function, and the functions of fund payment and watching live broadcast on the live broadcast platform can be passed Account realization when the audience user registers. Furthermore, the fund subscription can also be carried out in combination with the identity information of the fund holders, that is, according to the preset amount information, the identity information of the fund holders, through the embedded fund subscription platform program, the platform anchor is used as the fund holder Subscribe for the corresponding share of the fund. The technical solution of this embodiment is more suitable for the live broadcast platform carried on the fund sales platform, and integrates the fund payment account with the user account of the live broadcast viewer, which provides convenience for users.

In other embodiments, after subscribing the fund corresponding to the preset amount information with the platform anchor as the fund holder, it is also possible to return virtual gifts and/or coupons to the audience users. Wherein, the virtual gift can be a red envelope, a live broadcast platform experience value, or a virtual gift similar to the virtual gift selected by the user. Through the above-mentioned return activity, it helps to improve user stickiness and increase the number of users who use funds to pay for virtual gifts.

The present invention also provides an electronic terminal for interacting with a live broadcast platform. Please refer to FIG. 7. In the first embodiment of the electronic terminal of the present invention, the electronic terminal includes:

The obtaining module 110 is used to obtain the preset amount information corresponding to the virtual gift rewarded by the audience users of the live broadcast platform to the anchor of the platform;

The user group of the live broadcast platform is divided into audience users and platform anchors. The audience users refer to users who accept and abide by the user agreement of the live broadcast platform and have user accounts. The audience users can enjoy the webcast technical services provided by the platform anchors on the live broadcast platform. When viewers send virtual gifts to platform anchors based on personal preferences and other reasons, they need to pay the corresponding currency in exchange for virtual gifts. Different virtual gifts correspond to different currency amounts. According to the exchange ratio of virtual gift and currency, exchange for a certain currency income.

In this embodiment, the viewer user can reward a virtual gift to the platform host who is currently watching the webcast, or can select the platform host who wants to tip according to the viewing history of the viewer user. Specifically, when the live broadcast platform system is running, the electronic terminal installed with the live broadcast platform software initiates a virtual gift reward request. After receiving the virtual gift reward request from the viewer user, the electronic terminal calculates the value of the virtual gift rewarded by the viewer user, that is, obtains The preset amount information corresponding to the virtual gift rewarded by the audience user to the platform host. For example, user A intends to reward platform host B with two virtual gifts, and each virtual gift is worth RMB 50, so the default amount of virtual gifts that audience users give to platform anchors is RMB 100. The preset amount information may include the type, quantity and unit price of the virtual gift in addition to the monetary amount that the audience user needs to pay.

The subscription module 120 is configured to use the platform host as a fund holder to subscribe for a share of the fund corresponding to the preset amount information according to the preset amount information.

When the preset amount information corresponding to the virtual gift rewarded by the viewer user is obtained, the platform anchor will be used as the fund holder to subscribe for the fund corresponding to the value of the virtual gift. The live broadcast platform can provide the subscription of multiple funds, or only provide the subscription of one type of fund. If it is a subscription method of multiple funds, different funds can be selected according to the corresponding value of different virtual gifts, or according to the corresponding pre-orders of virtual gifts. The amount is set to be the total value of the virtual gifts given by the viewer users for the fund selection, which can be based on the level of fund income, or can be subscribed according to the preset fund types of the viewer users or platform anchors. Still using the above case to illustrate, if the fund subscription rule is based on the total value of the virtual gifts given by the audience users at the time to select the fund, the corresponding fund selected for RMB 100 is the Ping An UOB SZSE 300 Index Enhanced Fund, and the current day fund The unit net value is 1.741, so the fund shares subscribed by 100 yuan are 100 yuan/1.741 (yuan/share) ≈ 57.438 shares.

It should be noted that the above-mentioned live broadcast platform can be a program embedded with a fund subscription platform on an existing platform in the market, for example, the existing platforms are Douyu Live and Panda TV; The live broadcast platform carried by the platform. The types of the above-mentioned funds can be set according to actual needs, such as currency funds, bond funds, hybrid funds, and stock funds.

Optionally, the specific method of how to use the platform host as a fund holder to subscribe for funds may be to obtain the identity authentication information bound by the platform anchor when registering a platform account, and then determine the fund share according to the bound identity authentication information The holder's identity information, and then combine the preset amount information corresponding to the virtual gift to subscribe for the fund.

Specifically, the function realization process of the subscription module 20 to subscribe funds through identity authentication information is:

Obtain identity authentication information bound to the live broadcast platform by the anchor of the platform;

determining the identity information of the corresponding fund share holder according to the identity authentication information;

According to the preset amount information and the identity information of the fund share holders, subscribe for the fund corresponding to the preset amount information.

It is understandable that in order to ensure the healthy development of the live broadcast platform, the country and the live broadcast platform will require the platform anchor to authenticate the identity authentication information of the platform anchor before the live broadcast, so the identity authentication that is bound to the platform anchor in the live broadcast platform system can be used. Information to determine the identity information of fund holders.

In this embodiment, the acquisition module 110 is used to obtain the preset amount information corresponding to the virtual gift rewarded by the audience users of the live broadcast platform to the platform anchor; the subscription module 120 uses the platform anchor as a fund holding People subscribe to the funds corresponding to the preset amount information, thus providing a brand-new virtual gift exchange method, which solves the problem of relatively simple exchange of virtual gifts, and at the same time, due to the variety of fund subscriptions and choices, it also improves exchange rates. flexibility. In addition, the combination of the live broadcast platform and fund subscription can take advantage of the advantages of both platforms to increase the user activity of the live broadcast platform and the fund transaction volume of fund companies, and increase the fund sales channels and transaction activity.

Further, based on the first embodiment of the live broadcast platform system of the present invention, a second embodiment of the live broadcast platform system of the present invention is proposed, see FIG. 8 , in this embodiment, the live broadcast platform system further includes a judging module 130; wherein,

The obtaining module 110 is also used to obtain the payment channel information that the audience user has authorized to open;

Wherein, the payment channel information may refer to information on how the viewer user exchanges the virtual gift. It is understandable that in order to purchase virtual gifts, audience users can authorize payment channels such as WeChat payment, Alipay and/or online banking before performing payment operations, but if they want to give virtual gifts by subscribing to funds, they can also open special funds payment channel. The specific method of obtaining the authorized payment channel information may be to query according to the account number registered by the viewer user on the live broadcast platform, or to query by calling the interface provided by each channel. Therefore, it may be determined whether the audience user can exchange the virtual gift into funds for tipping by obtaining the payment channel information that the audience user has authorized to open.

The judging module 130 is used to judge whether the authorized payment channel information includes a fund payment channel; and when the authorized payment channel information includes a fund payment channel, perform information, the subscription module 120 is triggered to execute the step of subscribing for the fund corresponding to the reward amount information through the fund payment channel with the platform anchor as the fund holder according to the preset amount information.

After obtaining the payment channel information that the audience user has authorized to open, it can be judged whether it includes the fund payment channel for fund subscription. If it is confirmed that the fund payment channel is opened, then purchase the fund equivalent to the virtual gift through the fund payment channel, and then the subscribed fund will be attributed to the account bound to the platform anchor who was rewarded.

Optionally, please also refer to FIG. 9 , the live broadcast platform system further includes a first sending module 140 . The judging module 130 is further configured to trigger the first sending module 140 to send a fund payment channel authorization opening request to the audience user when the authorized payment channel information does not include a fund payment channel.

When the audience user receives the fund payment channel authorization opening request and completes the fund payment channel opening procedure, the live broadcast platform will receive a reminder message that the audience user's fund payment channel is successfully opened. It should be noted that the opening of the fund payment channel can be that when the user uses the fund payment channel for the first time, the live broadcast platform system sends a request to the electronic terminal of the audience user to open it, or it can also be the default registration when the user registers the platform account. For the fund account, further, after opening the fund payment channel, the default payment method can be selected as fund payment.

Further, in combination with the identity authentication information of the platform anchor, according to the preset amount information and the identity authentication information of the platform anchor, through the fund payment channel, the platform anchor can be used as the fund holder to subscribe for the preset amount information. shares of the fund.

In this embodiment, the judging module 130 judges whether the authorized payment channel information includes fund payment channel information, and the subscription module 120 uses the fund payment channel information to subscribe for funds, providing a specific method of exchanging virtual gifts into funds. In addition, since Apple products in the electronic terminal industry currently equipped with live broadcast platform software occupy a large market, if audience users pay for virtual gifts through Apple products, Apple will charge users through the IAP (in-App Purchase) payment mechanism. 30% of the total sales paid through the Apple product channel as a channel fee. Relatively, if this part of the fee is paid by the live broadcast platform or the platform anchor, it will directly affect the income of the live broadcast platform or platform anchor. By adopting the fund payment channel, it will bypass the original Apple payment channel's restrictions on virtual gift purchases, reduce the impact of Apple's payment channel restrictions, and increase the income of platform anchors or live broadcast platforms.

Further, based on the first embodiment of the live broadcast platform system of the present invention, a third embodiment of the live broadcast platform system of the present invention is proposed, see FIG. 10 , in this embodiment, the live broadcast platform system further includes a second sending module 150 and a payment module 160; wherein,

The second sending module 150 is configured to send a fund subscription request to the fund sales platform;

There are many ways to sell funds, and you can directly open the payment interface preset on the fund sales platform for fund subscription. In this embodiment, when the user initiates a virtual gift reward request to the electronic terminal, the electronic terminal will send a fund subscription request to the management server of the fund sales platform, and the management server of the fund sales platform will open the fund subscription request after receiving the fund subscription request. The default payment interface of the fund sales platform.

The payment module 160 is configured to, when the fund sales platform receives the fund subscription request, subscribe the preset payment interface with the platform anchor as a fund holder by calling the preset payment interface of the fund sales platform. The fund corresponding to the amount information.

The electronic terminal equipped with the live broadcast platform performs fund subscription operations by calling the preset payment interface of the fund sales platform. At the same time, on the display interface of the audience user's electronic terminal, the fund subscription can be completed in the form of jumping to the payment page of the fund sales platform. After the subscription is completed, the fund sales platform will send the fund subscription information back to the electronic terminal of the live broadcast platform.

Further, when the fund sales platform receives the fund subscription request, it can also determine the identity information of the fund holder in combination with the identity authentication information of the platform anchor, and according to the preset amount information, the identity information of the fund holder, Fund subscription is carried out by calling the preset payment interface of the fund sales platform.

The technical solution provided in this embodiment can enable the existing live broadcast platform to directly add the fund payment function without making too many changes to the live broadcast platform, solve the technical problem of a single exchange method for virtual gifts, and increase the exchange method for virtual gifts , to improve flexibility.

Further, based on the first embodiment of the live broadcast platform system of the present invention, the fourth embodiment of the live broadcast platform system of the present invention is proposed. Please refer to FIG. 7 again. In this embodiment, the operating program corresponding to the live broadcast platform is embedded with a fund Subscription platform program; in the live broadcast platform system, the subscription module 120 is also used to call the embedded fund subscription platform program according to the preset amount information, on the fund subscription platform with the The platform host, as a fund holder, subscribes for the corresponding share of the fund.

In addition to calling the interface of the fund sales platform for fund subscription, you can also directly embed the fund subscription platform program in the corresponding operating program of the live broadcast platform, so that the live broadcast platform directly has the payment function, and the functions of fund payment and watching live broadcast on the live broadcast platform can be passed Account realization when the audience user registers. Furthermore, the fund subscription can also be carried out in combination with the identity information of the fund holders, that is, according to the preset amount information, the identity information of the fund holders, through the embedded fund subscription platform program, the platform anchor is used as the fund holder Subscribe for the corresponding share of the fund. The technical solution of this embodiment is more suitable for the live broadcast platform carried on the fund sales platform, and integrates the fund payment account with the user account of the live broadcast viewer, which provides convenience for users.

In other embodiments, after subscribing the fund corresponding to the preset amount information with the platform anchor as the fund holder, it is also possible to return virtual gifts and/or coupons to the audience users. Wherein, the virtual gift can be a red envelope, a live broadcast platform experience value, or a virtual gift similar to the virtual gift selected by the user. Through the above-mentioned return activity, it helps to improve user stickiness and increase the number of users who use funds to pay for virtual gifts.

The present invention also provides an electronic terminal for interacting with a live broadcast platform. In one embodiment, it includes a processor, a memory, and a computer program stored in the memory and operable on the processor; the processor executes the The computer program realizes the steps of the interaction method of the live broadcast platform as described in any one of the above embodiments, specifically including:

Acquiring the preset amount information corresponding to the virtual gift tipped by the audience users of the live broadcast platform to the anchor of the platform;

According to the preset amount information, use the platform host as a fund holder to subscribe for the fund corresponding to the preset amount information.

Further, when the computer program is executed by the processor, the steps of:

Obtain identity authentication information bound to the live broadcast platform by the anchor of the platform;

determining the identity information of the corresponding fund share holder according to the identity authentication information;

According to the preset amount information and the identity information of the fund share holders, subscribe for the fund corresponding to the preset amount information.

Further, when the computer program is executed by the processor, the steps of:

Obtain the payment channel information that the audience user has authorized to open;

Judging whether the authorized payment channel information includes a fund payment channel;

When the authorized payment channel information includes a fund payment channel, perform the step of using the platform anchor as a fund holder to subscribe to the fund corresponding to the preset amount information according to the preset amount information;

Wherein, according to the preset amount information, the step of subscribing the fund corresponding to the preset amount information with the platform anchor as the fund holder specifically includes:

According to the preset amount information, through the fund payment channel, use the platform host as a fund holder to subscribe for the fund corresponding to the reward amount information.

Further, when the computer program is executed by the processor, the steps of:

When the authorized payment channel information does not include a fund payment channel, send a fund payment channel authorization opening request to the audience user.

Further, when the computer program is executed by the processor, the steps of:

Send a fund subscription request to the fund sales platform;

After the fund sales platform receives the fund subscription request, it subscribes the fund corresponding to the preset amount information by calling the platform anchor as the fund holder by calling the preset payment interface of the fund sales platform.

Further, when the computer program is executed by the processor, the steps of:

By calling the embedded fund subscription platform program, on the fund subscription platform, use the platform anchor as a fund holder to subscribe for a corresponding share of the fund.

Further, when the computer program is executed by the processor, the steps of:

After confirming that the fund subscription is completed, virtual gifts and/or coupons are returned to the audience users.

The present invention also proposes a computer-readable storage medium, on which a computer program is stored, and when the computer program is executed by a processor, all the steps of the interaction method of the live broadcast platform as described in any of the above-mentioned embodiments are implemented.

In the description of this specification, descriptions referring to the terms "one embodiment", "another embodiment", "other embodiments", or "first embodiment to X embodiment" mean that the embodiment or An example describes a particular feature, structure, material, or characteristic that is included in at least one embodiment or example of the invention. In this specification, schematic representations of the above terms do not necessarily refer to the same embodiment or example. Furthermore, the described specific features, structures, materials, method steps or characteristics may be combined in any suitable manner in any one or more embodiments or examples.

It should be noted that, in this document, the term "comprising", "comprising" or any other variation thereof is intended to cover a non-exclusive inclusion such that a process, method, article or apparatus comprising a set of elements includes not only those elements, It also includes other elements not expressly listed, or elements inherent in the process, method, article, or device. Without further limitations, an element defined by the phrase "comprising a ..." does not preclude the presence of additional identical elements in the process, method, article, or apparatus comprising that element.

The serial numbers of the above embodiments of the present invention are for description only, and do not represent the advantages and disadvantages of the embodiments.

Through the description of the above embodiments, those skilled in the art can clearly understand that the method of the above embodiments can be realized by means of software plus a necessary general-purpose hardware platform, and of course also by hardware, but in many cases the former is better the embodiment. Based on such an understanding, the essence of the technical solution of the present invention or the part that contributes to the prior art can be embodied in the form of software products, and the computer software products are stored in a computer-readable storage medium (such as ROM/RAM, magnetic disk, optical disk), including several instructions to make a terminal (which may be a mobile phone, computer, server, air conditioner, or network equipment, etc.) execute the methods described in various embodiments of the present invention.

Embodiments of the present invention have been described above in conjunction with the accompanying drawings, but the present invention is not limited to the above-mentioned specific embodiments. The above-mentioned specific embodiments are only illustrative, rather than restrictive. Those of ordinary skill in the art will Under the enlightenment of the present invention, many forms can also be made without departing from the gist of the present invention and the protection scope of the claims, and these all belong to the protection of the present invention.

Claims (10)

1. An interactive method of a live broadcast platform is characterized by comprising the following steps:

acquiring preset money information corresponding to a virtual gift which is played and viewed by audience users of the live broadcast platform to a platform main;

and according to the preset amount information, the platform anchor is used as a fund holder to subscribe the fund with the share corresponding to the preset amount information.

2. The interaction method for a live broadcast platform according to claim 1, wherein the step of subscribing to the fund in a share corresponding to the preset amount information by using the platform anchor as a fund holder according to the preset amount information specifically comprises:

acquiring identity authentication information bound by the platform anchor in the live broadcast platform;

determining the identity information of the corresponding fund share holder according to the identity authentication information;

and according to the preset amount information and the identity information of the fund share holder, subscribing the fund of the share corresponding to the preset amount information.

3. The interactive method of the live broadcast platform as claimed in claim 1, wherein after the step of obtaining the preset money amount information corresponding to the virtual gift that is played and viewed by the audience user of the live broadcast platform to the platform main, the method further comprises:

obtaining information of payment channels authorized to be opened by the audience users;

judging whether the payment channel information authorized to be opened contains a fund payment channel or not;

when the authorized payment channel information comprises a fund payment channel, executing a step of subscribing fund corresponding to the preset amount information by taking the platform anchor as a fund holder according to the preset amount information;

wherein, the step of subscribing the fund in a share corresponding to the preset amount information by taking the platform anchor as the fund holder according to the preset amount information specifically comprises the following steps:

and according to the preset amount information, the platform anchor is used as a fund holder to subscribe the fund of the share corresponding to the reward amount information through the fund payment channel.

4. The interactive method of a live broadcast platform of claim 3, wherein the step of determining whether the payment channel information authorized to be opened includes a fund payment channel further comprises:

and when the payment channel information authorized to be opened does not contain a fund payment channel, sending a fund payment channel authorization opening request to the audience user.

5. The interaction method of the live broadcast platform as claimed in claim 1, wherein said step of subscribing to the fund in a share corresponding to the preset amount information by using the platform anchor as a fund holder according to the preset amount information comprises:

sending a fund subscription request to a fund sales platform;

and when the fund sale platform receives the fund subscription request, the platform anchor is used as a fund holder to subscribe the fund with the share corresponding to the preset amount information by calling a payment interface preset by the fund sale platform.

6. The interaction method of the live broadcast platform according to claim 1, wherein a fund subscription platform program is embedded in an operating program corresponding to the live broadcast platform;

the step of subscribing the fund with the platform anchor as the fund holder in the share corresponding to the preset amount information includes:

and by calling the embedded fund subscription platform program, subscribing the fund with the platform anchor as a fund holder in a corresponding share on the fund subscription platform.

7. The method of any one of claims 1-6, wherein the step of subscribing to the fund in a corresponding share of the preset amount information with the platform anchor as a fund holder is further followed by the step of:

returning a virtual gift and/or coupon to the spectator user after confirming completion of the fund subscription.

8. An electronic terminal for interaction with a live platform, comprising:

the acquisition module is used for acquiring preset money information corresponding to a virtual gift which is played and appreciated by audience users of the live broadcast platform to a platform main;

and the subscription module is used for subscribing the fund of the share corresponding to the preset amount information by taking the platform anchor as a fund holder according to the preset amount information.

9. An electronic terminal is used for carrying out interaction of a live broadcast platform and is characterized by comprising a processor, a memory and a computer program which is stored on the memory and can run on the processor; the processor, when executing the computer program, realizes the steps of the interactive method of a live platform as claimed in any one of claims 1-7.

10. A computer-readable storage medium, characterized in that a computer program is stored on the computer-readable storage medium, which computer program, when being executed by a processor, carries out the steps of the interaction method of the live platform of any of the claims 1-7.