CN111951055A - Accurate marketing system - Google Patents
Accurate marketing system Download PDFInfo
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- CN111951055A CN111951055A CN202010822100.8A CN202010822100A CN111951055A CN 111951055 A CN111951055 A CN 111951055A CN 202010822100 A CN202010822100 A CN 202010822100A CN 111951055 A CN111951055 A CN 111951055A
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- virtual gift
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0253—During e-commerce, i.e. online transactions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention provides an accurate marketing system, which comprises a merchant marketing end, a customer experience end and a platform management end, wherein the merchant marketing end is connected with the customer experience end; the commercial tenant marketing end comprises a virtual gift making module, a virtual gift uploading module, a virtual gift purchasing module, a search display module and a virtual gift giving module; the client experience end comprises a personal information setting module, a virtual gift display module and a buyback cashing module; the platform management end comprises a virtual gift display selling module and a virtual gift recycling module. According to the invention, the merchant can accurately find the potential customer group interested in the related information and give a virtual gift with the advertising property to the potential customer group, so that green marketing of the merchant is realized; the client who receives the virtual gift can apply for buyback from the platform for the virtual gift to convert into the entity currency, and the client obtains the entity currency and also obtains the relevant information of the commercial tenant advertisement, thereby greatly improving the advertisement delivery effect.
Description
Technical Field
The invention relates to the technical field of internet, in particular to an accurate marketing system.
Technical Field
Traditional advertising marketing is push type marketing through modes of television, broadcasting, telephone or short messages, and for a client, the marketing is passive marketing, and the client lacks knowledge of products or services, so that distrust for an advertisement pusher is generated. With the development of internet technology, mobile applications are also rapidly and diversely developed, thereby promoting the development of internet marketing modes. However, the existing internet marketing mode is still passive and widely-scattered marketing, an advertisement pusher does not know whether a pushed client watches the advertisement, and the advertisement pushing effect is poor and lack of pertinence.
Disclosure of Invention
In view of the above problems, the invention provides an accurate marketing system, and a merchant accurately searches a potential customer and presents a virtual gift with advertising properties, so that the customer acquires advertising information and buys back entity money with a certain amount, thereby realizing interactive win-win.
An accurate marketing system comprises a merchant marketing end, a customer experience end and a platform management end; wherein the content of the first and second substances,
the merchant marketing end comprises a marketing end and a commercial customer marketing end,
the virtual gift making module is used for making a virtual gift; the virtual gift comprises one or a combination of a plurality of pictures, videos, audios or characters;
the virtual gift uploading module is used for uploading the virtual gift to a virtual gift display selling module of the platform;
the virtual gift purchasing module is used for purchasing virtual gifts which are manufactured and uploaded by merchants on the platform;
the searching and displaying module is used for searching and displaying the clients which are registered in the platform and accord with the searching conditions according to the searching conditions; wherein the search condition comprises a geographical location area and/or an information category;
the virtual gift giving module is used for sending the purchased virtual gift to the relevant client; wherein the relevant clients include clients that are displayed in the search display module and that meet the conditions;
the client experience side comprises a client experience side and a client experience side,
the personal information setting module is used for setting personal information of the client; wherein the personal information comprises relevant geographic location areas and/or categories of information of interest;
a virtual gift display module for receiving and displaying a virtual gift;
the buyback cashing module is used for selling the virtual gift to the platform management end so as to obtain entity currency with a certain amount;
the platform management end comprises a platform management end and a platform management end,
the virtual gift display and sale module is used for displaying and selling the virtual gift made and uploaded by the merchant marketing end;
and the virtual gift recycling module is used for buybacking the virtual gift sold by the customer experience terminal.
Further, the virtual gift carries advertising information.
Further, the virtual gift uploading module further comprises a price determining module, and the price determining module is used for enabling merchants to price the virtual gift which is manufactured and uploaded by the merchants independently.
Further, the autonomous pricing is pricing within a price range determined by the platform management side.
Further, the categories of information include, but are not limited to, sports, food, entertainment, games.
Further, the platform management end further comprises a virtual gift customizing module, and the virtual gift customizing module is used for making a virtual gift according to the requirements of a merchant by the platform.
Further, the merchant marketing end further comprises a customization demand uploading module, and the customization demand uploading module is used for uploading the customization demand of the virtual gift to the platform by the merchant.
The invention has the beneficial effects that: firstly, a merchant accurately finds a potential customer group interested in related information and presents a virtual gift with advertising property to the potential customer group, so that green marketing of the merchant is realized, and a marketing mode of marketing to customers through short messages and telephones is avoided; secondly, the customer who receives the virtual gift can apply for buyback from the platform for the virtual gift to convert into entity currency, the customer obtains the entity currency and also obtains the relevant information of the commercial tenant advertisement, the advertisement delivery effect is greatly improved, the commercial tenant directly sends the advertisement fee to the customer, and the method is a new win-win marketing mode; third, the platform obtains a certain spread revenue by selling the virtual gift to the merchant and from the time the customer buys the virtual gift back.
Based on the function of virtual gift making in the website, but as for the precise marketing part, the virtual gift for advertisement is made individually by the merchant himself, and the platform manager does not need to make the virtual gift for the virtual gift.
For the virtual gift purchasing function, the purpose of the merchant is to advertise, so the purchased virtual gift is not produced on a platform, but the merchant produces the virtual gift containing the advertising information of the merchant.
The merchant of the system of the invention does not participate in the division, the merchant only sends out the virtual gift, and the income obtained by the platform is irrelevant to the merchant. The merchant is equivalent to giving advertising fees directly to the immediate customer base or the potential customer base through the present invention.
Drawings
The invention may be better understood by referring to the following description in conjunction with the accompanying drawings, in which like reference numerals are used throughout the figures to indicate like or similar parts. The accompanying drawings, which are incorporated in and form a part of this specification, illustrate preferred embodiments of the present invention and, together with the detailed description, serve to further explain the principles and advantages of the invention.
Fig. 1 is a schematic structural diagram illustrating an accurate marketing system according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present invention will be described hereinafter with reference to the accompanying drawings. In the interest of clarity and conciseness, not all features of an actual implementation are described in the specification. It will of course be appreciated that in the development of any such actual embodiment, numerous implementation-specific decisions must be made to achieve the developers' specific goals, such as compliance with system-related and business-related constraints, which will vary from one implementation to another. Moreover, it will be appreciated that such a development effort might be complex and time-consuming, but would nevertheless be a routine undertaking for those of ordinary skill in the art having the benefit of this disclosure. It should be noted that, in order to avoid obscuring the present invention with unnecessary details, only the device structures and/or processing steps closely related to the solution according to the present invention are shown in the drawings, and other details not so relevant to the present invention are omitted.
An embodiment of the present invention provides an accurate marketing system, and fig. 1 is a schematic structural diagram illustrating an accurate marketing system according to an embodiment of the present invention. As shown in fig. 1, the system includes a merchant marketing terminal 110, a customer experience terminal 120 and a platform management terminal 130;
the merchant marketing terminal 110 includes at least one of,
a virtual gift making module 1110 for making a virtual gift; the virtual gift comprises one or a combination of a plurality of pictures, videos, audios or characters;
a virtual gift upload module 1120 for uploading a virtual gift to a virtual gift display selling module of the platform;
a virtual gift purchasing module 1130 for making and uploading a virtual gift by itself to the platform purchasing merchant;
a search display module 1140 for searching and displaying the clients registered in the platform and conforming to the search conditions according to the search conditions; wherein the search condition comprises a geographical location area and/or an information category;
a virtual gift-giving module 1150 for transmitting the purchased virtual gift to the relevant client; wherein, the related clients comprise clients which are displayed in the searching and displaying module and meet the conditions;
further, the virtual gift carries advertising information;
further, the virtual gift uploading module 1120 further comprises a price determining module 11210, configured to enable the merchant to perform autonomous pricing on the virtual gift manufactured and uploaded by the merchant, where the autonomous pricing is performed within a price range determined by the platform management end;
further, categories of information include, but are not limited to, sports, food, entertainment, games.
According to the embodiment of the invention, a merchant makes and uploads the virtual gift carrying the advertising information, the virtual gift is uploaded to a platform, the merchant needs to give a gift to a purchaser, the merchant can purchase at a set price of the platform during purchase, and can also independently price according to a price range given by the platform, for example, the price range given by the platform is 1-100 yuan, and the merchant can independently determine the purchase price to be 1, 10, 50 yuan and the like during purchase.
Then, the merchant searches in the platform, for example, the search condition is "the district in the coast city of halbang, black dragon river + chafing dish", and the search display page displays all the customers in the platform, which are in the district in the coast and are interested in eating the chafing dish.
Then, giving virtual gifts to all or part of the clients listed according to the search conditions, and after the gifts are sent, prompting success or failure of giving is received;
the virtual gift giving module can comprise a group gift giving function, and the system can record the client group given the virtual gift so as to directly select the virtual gift when the virtual gift is given next time, so that the system is simpler and more convenient.
The customer experience end 120 includes a client device,
a personal information setting module 1210 for setting client personal information; wherein the personal information comprises relevant geographic location areas and/or categories of information of interest;
a virtual gift display module 1220 for receiving and displaying a virtual gift;
and a buyback redemption module 1230, configured to sell the virtual gift to the platform manager 130 to obtain a certain amount of physical currency.
According to the embodiment of the invention, the client sets the geographical location area where the client is located or the geographical location area expected by the client; the information categories of interest correspond to information categories in the search criteria of the merchant marketing end 110, including but not limited to sports, food, entertainment, games, and the information categories may be further refined, for example, for food categories, to chafing dish, noodles, self help, and so forth.
It should be noted that, after receiving the virtual gift, the client will apply for the buyback for redemption, and in this process, the client will inevitably see the advertisements, and actually, the advertisements are interesting advertisements, and the client will see one after another; the certain amount may be the amount obtained by multiplying the virtual gift sale amount of the platform management end by the discount coefficient, so that the amount obtained by subtracting the client repayment and cashing from the virtual gift sale amount is the gift depreciation fee, and a part of the platform income is the gift depreciation fee.
After the client applies for buyback, the virtual gift display does not disappear, the gift still exists in the client account, only several characters for buyback become grey, the gift is indicated to be buyback, and the buyback cannot be applied again.
The platform management side 130 includes a platform management side,
a virtual gift display selling module 1310 for displaying and selling virtual gifts made and uploaded by the merchant marketing terminal 110;
a virtual gift recycling module 1320 for purchasing back the virtual gift sold by the customer experience terminal 120.
Further, a virtual gift customizing module 1330 is included for the platform to produce virtual gifts according to the merchant requirements.
Further, the merchant marketing terminal 110 further includes a customization requirement uploading module 1160, which is used for the merchant to upload the customization requirement of the virtual gift to the platform.
It should be noted that the platform management end does not bear responsibility for the virtual gift created and uploaded by the merchant, but can delete the virtual gift carrying the illegal advertising information.
The merchant marketing end and the customer experience end are connected with the platform management end through a computer/a smart phone/a smart tablet computer, a wired/wireless/mobile internet and corresponding software application to carry out information interaction.
According to the accurate marketing system, a merchant accurately finds a potential customer group interested in relevant information according to conditions, and gives a virtual gift with advertising property to the potential customer group, so that green marketing of the merchant is realized, and a marketing mode of marketing to customers through short messages and telephones is avoided; the client who receives the virtual gift can apply for buyback from the platform for the virtual gift to convert into the entity currency, the client obtains the entity currency and also obtains the relevant information of the commercial tenant advertisement, the advertisement delivery effect is greatly improved, the commercial tenant directly sends the advertisement fee to the client, and the method is a new win-win marketing mode.
While the invention has been described with respect to a limited number of embodiments, those skilled in the art, having benefit of this description, will appreciate that other embodiments can be devised which do not depart from the scope of the invention as described herein. Furthermore, it should be noted that the language used in the specification has been principally selected for readability and instructional purposes, and may not have been selected to delineate or circumscribe the inventive subject matter. Accordingly, many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the appended claims. The present invention has been disclosed in an illustrative rather than a restrictive sense, and the scope of the present invention is defined by the appended claims.
Claims (7)
1. An accurate marketing system is characterized by comprising a merchant marketing end, a customer experience end and a platform management end; wherein the content of the first and second substances,
the merchant marketing end comprises a marketing end and a commercial customer marketing end,
the virtual gift making module is used for making a virtual gift; the virtual gift comprises one or a combination of a plurality of pictures, videos, audios or characters;
the virtual gift uploading module is used for uploading the virtual gift to a virtual gift display selling module of the platform;
the virtual gift purchasing module is used for purchasing virtual gifts which are manufactured and uploaded by merchants on the platform;
the searching and displaying module is used for searching and displaying the clients which are registered in the platform and accord with the searching conditions according to the searching conditions; wherein the search condition comprises a geographical location area and/or an information category;
the virtual gift giving module is used for sending the purchased virtual gift to the relevant client; wherein the relevant clients include clients that are displayed in the search display module and that meet the conditions;
the client experience side comprises a client experience side and a client experience side,
the personal information setting module is used for setting personal information of the client; wherein the personal information comprises relevant geographic location areas and/or categories of information of interest;
a virtual gift display module for receiving and displaying a virtual gift;
the buyback cashing module is used for selling the virtual gift to the platform management end so as to obtain entity currency with a certain amount;
the platform management end comprises a platform management end and a platform management end,
the virtual gift display and sale module is used for displaying and selling the virtual gift made and uploaded by the merchant marketing end;
and the virtual gift recycling module is used for buybacking the virtual gift sold by the customer experience terminal.
2. The precision marketing system of claim 1, wherein the virtual gift carries advertising information.
3. The precision marketing system of claim 1 or 2, wherein the virtual gift uploading module further comprises a price determining module, and the price determining module is used for the merchant to price the virtual gift which is made and uploaded by the merchant autonomously.
4. The precision marketing system of claim 3, wherein the autonomic pricing is within a price range determined by the platform management side.
5. The precision marketing system of claim 1 or 2, wherein the categories of information include, but are not limited to, sports, food, entertainment, games.
6. The precision marketing system of claim 1 or 2, wherein the platform management terminal further comprises a virtual gift customizing module, and the virtual gift customizing module is used for making a virtual gift by the platform according to the requirements of the merchant.
7. The precision marketing system of claim 6, wherein the merchant marketing end further comprises a customization requirement uploading module, and the customization requirement uploading module is used for the merchant to upload the customization requirement of the virtual gift to the platform.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010822100.8A CN111951055A (en) | 2020-08-15 | 2020-08-15 | Accurate marketing system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202010822100.8A CN111951055A (en) | 2020-08-15 | 2020-08-15 | Accurate marketing system |
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| CN111951055A true CN111951055A (en) | 2020-11-17 |
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| CN202010822100.8A Pending CN111951055A (en) | 2020-08-15 | 2020-08-15 | Accurate marketing system |
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Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101681459A (en) * | 2007-06-12 | 2010-03-24 | 费斯布克公司 | Personalized social networking application content |
| CN107784524A (en) * | 2017-11-08 | 2018-03-09 | 上海壹账通金融科技有限公司 | Exchange method, electric terminal and the computer-readable recording medium of live platform |
| CN110336682A (en) * | 2019-07-11 | 2019-10-15 | 顾永才 | A kind of system and method for giving virtual present |
-
2020
- 2020-08-15 CN CN202010822100.8A patent/CN111951055A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101681459A (en) * | 2007-06-12 | 2010-03-24 | 费斯布克公司 | Personalized social networking application content |
| CN107784524A (en) * | 2017-11-08 | 2018-03-09 | 上海壹账通金融科技有限公司 | Exchange method, electric terminal and the computer-readable recording medium of live platform |
| CN110336682A (en) * | 2019-07-11 | 2019-10-15 | 顾永才 | A kind of system and method for giving virtual present |
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