WO2023070914A1

WO2023070914A1 - Startup advertisement interaction processing method and apparatus, and terminal

Info

Publication number: WO2023070914A1
Application number: PCT/CN2021/140474
Authority: WO
Inventors: 况宵; 涂志雄; 张洋
Original assignee: 深圳创维－Rgb电子有限公司
Priority date: 2021-10-29
Filing date: 2021-12-22
Publication date: 2023-05-04
Also published as: CN113992964B; CN113992964A

Abstract

Disclosed in the present application are a startup advertisement interaction processing method and apparatus, and a terminal. The startup advertisement interaction processing method comprises: detecting that a display device plays a video advertisement, and displaying two-dimensional code information which corresponds to the video advertisement; determining, by means of a network, whether there is return information of a device scanning the two-dimensional code information; when the return information of the device scanning the two-dimensional code information is acquired, performing control to cancel the playing of the video advertisement; on the basis of a first specified time of canceling the playing of the video advertisement, detecting whether there is an operation step correspondingly needing to be completed to execute the scanning of the two-dimensional code information; and when it is detected that there is an operation step correspondingly needing to be completed to execute the scanning of the two-dimensional code information, recording related information. Compared with the prior art, a display device no longer forces a user to view a video advertisement, and an interaction function is provided for a startup advertisement of the display device, thereby facilitating the quick skipping of the video advertisement by the user and the stimulation for the user to purchase an advertisement-free service.

Description

Boot-up advertisement interactive processing method, device and terminal

priority

This application claims the priority of a Chinese patent application with an application date of October 29, 2021, an application number of "2021112740064", and an application title of "Method, device, terminal and medium for interactive processing of startup advertisements", the entire contents of which are incorporated by reference in this application.

technical field

The present application relates to the technical field of display device advertisements, and in particular to a method, device, and terminal for interactively processing boot advertisements of display devices.

Background technique

With the continuous development of electronic technology and the improvement of people's living standards, the use of various display devices such as televisions has become more and more popular, and televisions have become an indispensable leisure and entertainment tool for people's lives.

With the development of the times, the convenience brought by the Internet to all walks of life, the operation of display devices such as TV advertisements has become more and more abundant. With more and more advertisements, there will be relevant advertisements when turning on the TV, playing videos, and opening APP applications, which will disgust many users. That is, the display devices in the prior art, such as TV advertisements, are forcibly pushed, and there is no interactive function of starting advertisements, which is sometimes inconvenient for users to use.

Therefore, the prior art still needs to be improved and developed.

application content

The main purpose of this application is to provide a method, device, display device, and computer-readable storage medium for interactive processing of boot advertisements based on display devices, aiming at solving the problem that advertisements on display devices in the prior art are pushed forcibly without booting. The interactive function of advertisements is sometimes inconvenient for users to use.

In order to achieve the above purpose, the first aspect of the present application provides a boot advertisement interaction processing method for a display device, wherein the method includes:

Detecting that the display device plays a video advertisement, and displaying the two-dimensional code information corresponding to the video advertisement;

Determine whether there is return information of the two-dimensional code information scanned by the device through the network;

When the return information of the two-dimensional code information scanned by the device is obtained, the control cancels playing the video advertisement;

Based on canceling the first designated time for playing the video advertisement, it is detected whether there is an operation step that needs to be completed corresponding to the two-dimensional code information of scanning the code;

When it is detected that there is an operation step corresponding to the two-dimensional code information that needs to be completed by scanning the code, relevant information is recorded.

The method for interactively processing boot advertisements, wherein, when it is detected that there is an operation step that needs to be completed corresponding to the two-dimensional code information that needs to be completed by scanning the code, the step of recording relevant information further includes:

When it is detected that the operation steps that need to be completed corresponding to the two-dimensional code information of scanning the code are not performed, the control will continue to play the video advertisement when the video advertisement needs to appear next time, and push and display the two-dimensional code information corresponding to the video advertisement. .

In the display-device-based start-up advertisement interactive processing method, wherein the step of detecting that the display device is playing a video advertisement and displaying the two-dimensional code information corresponding to the video advertisement includes:

Pre-set the QR code information corresponding to each video advertisement;

And set the operation steps to be completed corresponding to the two-dimensional code information;

The two-dimensional code information is used to cancel the current advertisement after scanning the two-dimensional code, and record relevant information.

The display device-based start-up advertisement interactive processing method, wherein the step of detecting that the display device is playing a video advertisement and displaying the QR code information corresponding to the video advertisement further includes:

Detect that the display device is powered on and initialized, and obtain whether there is no advertisement information in the system;

When there is no advertisement-free information in the obtaining system, obtain video advertisements, and control the display device to play video advertisements.

In the display-device-based start-up advertisement interactive processing method, wherein the step of detecting that the display device plays a video advertisement and displaying the two-dimensional code information corresponding to the video advertisement includes:

Detecting whether the display device is playing a video advertisement;

When it is detected that the display device is playing a video advertisement, acquiring the two-dimensional code information corresponding to the video advertisement;

Control the playing video advertisement interface and display the QR code information corresponding to the video advertisement.

According to the display device-based start-up advertisement interactive processing method, wherein, when the return information of the two-dimensional code information scanned by the device is obtained, the step of controlling the cancellation of playing the video advertisement includes:

When the two-dimensional code information corresponding to the video advertisement is displayed on the playing video advertisement interface, it is detected whether there is a return information of the two-dimensional code information scanned by the device in the network;

When the return information of the two-dimensional code information scanned by the device is obtained through the network protocol, the control cancels playing the video advertisement within the second specified time.

The display device-based boot-up advertisement interactive processing method, wherein, based on canceling the first designated time for playing the video advertisement, it is detected whether there is an operation step that needs to be completed by scanning the two-dimensional code information corresponding to:

When it is detected that the display device cancels the first designated time of the video advertisement, the device that accesses the server and scans the QR code information;

Send information through the information channel that pushes advertising information to access the device that scans the QR code information, detects whether the device that scans the QR code information has completed registration, and pushes relevant content to facilitate ordering.

An apparatus for interactive processing of boot advertisements based on a display device, wherein the apparatus includes:

The detection control module is used to detect that the display device plays the video advertisement, and display the two-dimensional code information corresponding to the video advertisement;

The acquisition module is used to determine whether there is return information of the two-dimensional code information scanned by the device through the network;

The advertisement cancellation control module is used to control the cancellation of playing the video advertisement when the return information of the two-dimensional code information scanned by the device is obtained;

The detection execution module is used to detect whether there is an operation step that needs to be completed corresponding to the two-dimensional code information of the code scanning based on the cancellation of the first designated time for playing the video advertisement;

The code scanning completion module is used to record relevant information when it is detected that there is an operation step that needs to be completed corresponding to the two-dimensional code information described in the code scanning;

Advertisement continuation execution module, used to control the next time when a video advertisement needs to appear and continue to play the video advertisement when it is detected that the operation steps that need to be completed corresponding to the two-dimensional code information by scanning the code are not executed, and push and display the information corresponding to the video The QR code information corresponding to the advertisement.

A display device, wherein the display device includes a memory, a processor, and a boot advertisement interaction processing program stored on the memory and operable on the processor, and the boot advertisement interaction processing program is processed by the The steps of implementing any one of the boot advertisement interaction processing methods described in the following are executed by the server.

A computer-readable storage medium, wherein a boot-up advertisement interactive processing program is stored on the computer-readable storage medium, and when the boot-up advertisement interactive processing program is executed by a processor, any one of the above-mentioned boot-advertisement interactive processing methods is implemented A step of.

It can be seen from the above that in the solution of this application, it is detected that the display device is playing a video advertisement, and the two-dimensional code information corresponding to the video advertisement is displayed; it is determined through the network whether there is return information of the two-dimensional code information scanned by the device; when After obtaining the return information of the two-dimensional code information scanned by the device, control the cancellation of playing the video advertisement; based on the first specified time for canceling the playback of the video advertisement, detect whether there is an operation that needs to be completed corresponding to the two-dimensional code information of the scanning code Step: when it is detected that there is an operation step that needs to be completed corresponding to the two-dimensional code information described in scanning the code, record relevant information. Compared with the existing technology, this application scheme automatically invokes the QR code corresponding to the advertisement on the display device such as TV for the user to scan the code, exits the advertisement after detecting the scanned code, and automatically tracks the operation progress of the user after scanning the code on the device. Proactively remind the user to complete the order, so as to realize the change from forced to proactive, so that the user can push the start-up video advertisement to the user and skip the advertisement subscription transaction, improve the user experience and increase the order rate at the same time.

Description of drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the accompanying drawings that need to be used in the descriptions of the embodiments or the prior art will be briefly introduced below. Obviously, the accompanying drawings in the following description are only for the present application For some embodiments, those skilled in the art can also obtain other drawings according to these drawings without paying creative efforts.

FIG. 1 is a schematic flowchart of a method for interactively processing boot advertisements provided by an embodiment of the present application;

FIG. 2 is a schematic diagram of a specific flow of the application for implementing step S100 in FIG. 1;

Fig. 3 is a schematic flow chart of the application implementing step S300 in Fig. 1;

Fig. 4 is the schematic diagram when the user's mobile phone is connected to the home router through wifi in the embodiment of the present application to form a home local area network path;

FIG. 5 is a schematic diagram of a user forming a wide area network access through a 4G/5G network and the Internet in an embodiment of the present application;

Fig. 6 is a schematic flow chart of the application implementing step S400 in Fig. 1;

FIG. 7 is a schematic flow diagram of skipping video advertisements and placing an order by a user through a boot-up advertisement interactive processing method provided by an embodiment of the present application;

Fig. 8 is a schematic structural diagram of a TV-based start-up advertisement interactive processing device provided by an embodiment of the present application;

FIG. 9 is a functional block diagram of an internal structure of a display device provided by an embodiment of the present application.

Detailed ways

In the following description, specific details such as specific system structures and technologies are presented for the purpose of illustration rather than limitation, so as to thoroughly understand the embodiments of the present application. It will be apparent, however, to one skilled in the art that the present application may be practiced in other embodiments without these specific details. In other instances, detailed descriptions of well-known systems, devices, circuits, and methods are omitted so as not to obscure the description of the present application with unnecessary detail.

It should be understood that when used in this specification and the appended claims, the term "comprising" indicates the presence of described features, integers, steps, operations, elements and/or components, but does not exclude one or more other features. , whole, step, operation, element, component and/or the presence or addition of a collection thereof.

It should also be understood that the terminology used in the specification of the present application is for the purpose of describing specific embodiments only and is not intended to limit the present application. As used in this specification and the appended claims, the singular forms "a", "an" and "the" are intended to include plural referents unless the context clearly dictates otherwise.

It should also be further understood that the term "and/or" used in the description of the present application and the appended claims refers to any combination and all possible combinations of one or more of the associated listed items, and includes these combinations .

As used in this specification and the appended claims, the term "if" may be construed as "when" or "once" or "in response to determining" or "in response to detecting" depending on the context. Similarly, the phrases "if determined" or "if detected [the described condition or event]" may be construed, depending on the context, to mean "once determined" or "in response to the determination" or "once detected [the described condition or event]" event]" or "in response to detection of [described condition or event]".

The technical solutions in the embodiments of the present application are clearly and completely described below in conjunction with the accompanying drawings of the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the scope of protection of this application.

In the following description, a lot of specific details are set forth in order to fully understand the application, but the application can also be implemented in other ways different from those described here, and those skilled in the art can do it without violating the content of the application. By analogy, the present application is therefore not limited by the specific embodiments disclosed below.

With the development of science and technology, people spend more and more time on the Internet, and manufacturers and operators who smell business opportunities have successively launched various soft and hard advertising products in every corner of the Internet, which makes people hard to guard against. In the prior art, the most annoying advertisements are nothing more than TV start-up advertisements and advertisements before video playback, ranging from 15 seconds to 2 minutes, which is easy to be impatient for users who follow dramas or have less free time in daily life. For users, this kind of advertisement that cannot be skipped and is forced to watch is very easy to make people feel unhappy, and every time the user registers and pays through a complicated process, the advertisement is almost over when the registration is halfway or about to pay. The user will choose to withdraw from the payment and continue to watch TV without paying. As a result, the user's favorability for TV advertisements is further reduced. At the same time, the advertising operator also loses an order, and the user and the operator cannot benefit from each other.

In order to solve the problems of the prior art, in the solution of this application, it is detected that the display device is playing a video advertisement, and the two-dimensional code information corresponding to the video advertisement is displayed; it is determined through the network whether there is a device scanning the two-dimensional code information Return information; when the return information of the two-dimensional code information scanned by the device is obtained, the control cancels the playback of the video advertisement; based on the first specified time for canceling the playback of the video advertisement, it is detected whether there is a corresponding The operation steps that need to be completed; when it is detected that there are operation steps that need to be completed corresponding to the two-dimensional code information described in the code scanning, record the relevant information. Compared with the existing technology, this application scheme automatically invokes the QR code corresponding to the advertisement on the display device such as TV for the user to scan the code, exits the advertisement after detecting the scanned code, and automatically tracks the operation progress of the user after scanning the code on the device. Proactively remind the user to complete the order, so as to realize the change from forced to proactive, so that the user can push the start-up video advertisement to the user and skip the advertisement subscription transaction, improve the user experience and increase the order rate at the same time.

exemplary method

As shown in Figure 1, the embodiment of the present application provides a method for interactively processing startup advertisements, which is used for a display device. The display device in the embodiment of the present application is described using a TV as an example. Specifically, the above method includes the following steps:

Step S100, detecting that the TV broadcasts a video advertisement, and displaying the two-dimensional code information corresponding to the video advertisement;

In this embodiment, when the TV terminal detects that there is a video advertisement when it is turned on or starts to play a video, it calls the preset QR code corresponding to the video advertisement and displays it in a prominent position of the video advertisement. users observe. The pre-set two-dimensional code (two-dimensional code information) corresponding to the video advertisement is that the TV terminal manufacturer establishes a corresponding relationship between the video advertisement of the pre-cooperative advertising operator and the registration payment process corresponding to the cancellation of the advertisement and makes it into a QR code link. Furthermore, in addition to the start-up video advertisements of TV manufacturers, all video advertisements before playing videos in video apps have a corresponding registration and payment process for canceling advertisements, which are collected in advance and corresponding QR code links are established, that is, It can be realized that the corresponding two-dimensional code link is displayed when the application app plays the video advertisement. Through this method, the TV end intelligently invokes the QR code link corresponding to the video advertisement, reducing the need for the user to first click on the remote control to subscribe and skip the operation of the advertisement service, providing convenience for the user, and improving the user's ability to use the TV end. smart experience.

Step S200, determine whether there is return information of the two-dimensional code information scanned by the device through the network;

In this embodiment, the two-dimensional code is called and generated by the TV terminal in the user's home, so it is possible to check whether the user scans the two-dimensional code by detecting the information returned by the two-dimensional code with the information on the TV terminal To detect, specifically, when the TV terminal detects that a device scans the two-dimensional code through the network, and returns corresponding return information after performing a corresponding operation, it is determined that a user scans the two-dimensional code through the device.

Or when the two-dimensional code does not carry the information of the TV terminal, the TV terminal determines through the network whether there is any other device with the same network address as the TV terminal to scan the return information of the two-dimensional code. Then it is determined that the user scans the two-dimensional code with the terminal device. Through this method, the TV end accurately acquires the user's operation of scanning the two-dimensional code, so as to ensure that the TV end responds in time according to the user's operation, and improves the accuracy and sensitivity of the response to bring a high-performance user experience to the user.

Specifically, in real time, this application obtains the returned information after the device scans the QR code information, which can be obtained through the TV itself, of course, it can also be obtained through a third party, such as through the cloud or broadcasting platform, etc. The two-dimensional code, after performing the corresponding operation, returns the corresponding return information and sends it to the TV to confirm whether there is return information for the two-dimensional code information scanned by the device.

Step S300, when the return information of the two-dimensional code information scanned by the device is obtained, control to cancel playing the video advertisement;

In this embodiment, when the TV terminal obtains the return information of the user scanning the two-dimensional code through the terminal device, it controls to cancel the video advertisement being played. Further, in order to prevent the user from skipping the video advertisement every time by scanning the two-dimensional code, it is set that when the user scans the returned information of the two-dimensional code through the terminal device, the user’s daily watching TV The frequency or duration of television viewing shortens the time of the video advertisement. For example, when the frequency of the user watching TV is higher, or it is detected that the user watches TV every day in a week, then according to the higher the frequency or the higher the continuous number of times of watching TV, the time for reducing the advertisement is less, making the user wait The longer the time, until the user can no longer quickly cancel the video advertisement or shorten the time of the video advertisement by scanning the two-dimensional code. The mode or duration of canceling or shortening the advertising time is set according to the user's psychology according to the user's usage. The user skips or shortens the video advertising time after scanning the two-dimensional code through this method, and experiences the experience of no video advertising. Pleasure improves the user's experience of using TV in a short period of time, and at the same time increases the number of times the user scans the QR code to open the registration purchase page that cancels the video advertisement, promotes the possibility of user consumption, and then provides advertising operators with More odds of closing orders.

Step S400, based on canceling the first designated time for playing the video advertisement, detect whether there are operation steps that need to be completed corresponding to the two-dimensional code information by scanning the code;

In this embodiment, when the TV end cancels the video advertisement within the first specified time, it is detected whether the user continues to execute the corresponding registration and purchase step in the two-dimensional code link. After the user executes registration and purchase according to the process in the two-dimensional code link, the information of the completion of the purchase is sent to the TV terminal through the Internet. The TV end detects whether the information is received in real time or at regular intervals within the first specified time, and when the TV end receives the information within the first specified time, it is judged that the user has completed the purchase. If the information is not received within the first specified time, it is determined that the user has not completed the purchase. The first specified time is a preset time value set by the TV manufacturer or the advertiser. When the user has not completed the payment beyond the first specified time, the control prompts the user to make the payment. Specifically, the first specified time is the moment when the video currently being played by the user ends. According to user habits, when the user is accustomed to using a mobile phone to kill time to spend the advertising time after watching an episode of video, the reminder has not yet completed the registration. Paying users can increase the probability of order by making payment. In the steps of this method, by detecting whether the user performs the registration payment step corresponding to the two-dimensional code information, the user payment situation is followed up, and the user is prevented from only scanning the code to skip the advertisement without paying, which brings great inconvenience to TV manufacturers and advertising operators. The problem of accounting losses.

Step S500, when it is detected that there is an operation step that needs to be completed by scanning the QR code and corresponding to the two-dimensional code information, record relevant information.

In this embodiment, when it is detected that the user has performed an operation step that needs to be completed by scanning the QR code information, such as completing registration or completing registration and payment, the relevant information is recorded. When the user completes the registration and payment, record the length of time the user purchased the service and no longer display the video advertisement before the end of the service in the future; when the user only completes several steps before payment, record and save the user's current Operate the process, and directly call the current process after the next scan code to allow the user to continue to complete the payment. While reducing the user's operation steps and bringing a convenient experience to the user, it improves the probability of ordering and uses good services to strive for the interests of both parties.

It can be seen from the above that the boot advertisement interactive processing method provided by the embodiment of the present application detects the video advertisement played by the TV and displays the two-dimensional code information corresponding to the video advertisement; it is determined through the network whether there is a return of the two-dimensional code information scanned by the device information; when the return information of the two-dimensional code information scanned by the device is obtained, the control cancels the playback of the video advertisement; based on the first specified time for canceling the playback of the video advertisement, it is detected whether there is a corresponding demand for the two-dimensional code information of the scanning code. Completed operation steps; when it is detected that there are operation steps that need to be completed corresponding to the two-dimensional code information described in scanning the code, record relevant information. Compared with the existing technology, this application scheme automatically invokes the QR code corresponding to the advertisement on the display device such as TV for the user to scan the code, exits the advertisement after detecting the scanned code, and automatically tracks the operation progress of the user after scanning the code on the device. Proactively remind the user to complete the order, so as to realize the change from forced to proactive, so that the user can push the start-up video advertisement to the user and skip the advertisement subscription transaction, improve the user experience and increase the order rate at the same time.

Specifically, in this embodiment, the smart TV commonly used by the user is used as the TV terminal, and the mobile phone is used as the terminal device for the user to scan codes. When the above-mentioned TV terminal is other devices, the specific solution in this embodiment can be referred to.

In an application scenario, when the smart TV detects that a video advertisement is being played, it controls to display the two-dimensional code information corresponding to the video advertisement.

Specifically, in this embodiment, as shown in FIG. 2, the above step S100 includes:

Step S101, detecting whether the TV is playing video advertisements;

Step S102, when it is detected that the TV is playing a video advertisement, obtain the QR code information corresponding to the video advertisement;

Step S103 , controlling to display the QR code information corresponding to the video advertisement on the playing video advertisement interface.

Wherein, before the step of detecting that the TV broadcasts the video advertisement and displaying the two-dimensional code information corresponding to the video advertisement includes:

Pre-set the QR code information corresponding to each video advertisement;

For example, when the smart TV in the user's home is turned on, there is always a one-minute video advertisement. The manufacturer of the smart TV introduces a new scheme of using two-dimensional codes to sell advertising-free services. The manufacturer obtains the video advertisements of the cooperative video advertisement operators, and establishes two-dimensional code information corresponding to the video advertisements, which contains the process of registering and purchasing ad-free services, and sets the correspondence in the link of the two-dimensional code information. The operation steps to be carried out, for example, the registration step requires the user to fill in the mobile phone number and obtain the verification code to register or directly use WeChat, Alipay to register, etc. The next step is to choose an advertising-free package, including monthly, quarterly, and annual package services, etc., and finally enter the purchase step , asking the user's purchase method including Alipay, WeChat, and bank card payment. And set when the two-dimensional code information is scanned by the user's terminal device, the currently playing video advertisement can be canceled, and record the user's operation information in the link of the two-dimensional code information scanned by the terminal device .

After the preset by the smart TV manufacturer is completed, when the user uses the smart TV, the smart TV detects whether to start playing the start-up advertisement, and when the smart TV detects that a one-minute start-up video advertisement is played, it further obtains the currently played The content of the start-up video advertisement is, for example, chocolate advertisements such as Snickers and Dove of the advertising operator’s A series, and the preset QR code information A corresponding to the A series of advertisements is further called and displayed on the top of the video advertisement. The size should be conspicuous and not obscure the main content of the video ad.

Further, before the smart TV is turned on and detects whether to enter the start-up advertisement, it is detected whether the current smart TV or the current login account has advertisement-free information, and if there is, the video advertisement will not be played; if the smart TV or the current login account is detected If there is no advertisement-free information, continue to detect and play the video advertisement. Through this step, the registration and purchase steps that require the joint operation of the remote control and the mobile phone are simplified to a method that only requires the mobile phone to scan the code to continue execution, reducing user operations and bringing users a fast advertising-free service registration and purchase experience.

In an application scenario, the smart TV acquires return information of whether there is a terminal device scanning the two-dimensional code information in the network;

For example, when the smart TV is playing the video advertisement and displaying the two-dimensional code information, it is judged whether the user uses a mobile phone or not according to whether the return information of scanning the two-dimensional code information of the smart TV in the network is obtained. Scan the QR code information. When the user scans the two-dimensional code information through the mobile phone and enters the registration and purchase interface with the specific information of the smart TV, the relevant server of the registration and purchase interface returns the returned information, and the smart TV receives the information according to the Internet. The returned information is equivalent to the information of receiving the user's operation of scanning the two-dimensional code information through the terminal device.

In an application scenario, when the smart TV obtains the return information of the user scanning the two-dimensional code through the terminal device, it controls to cancel the video advertisement being played.

Specifically, in this embodiment, as shown in FIG. 3, the above step S300 includes:

Step S301. When the two-dimensional code information corresponding to the video advertisement is displayed on the playing video advertisement interface, it is detected whether there is return information of the two-dimensional code information scanned by the device in the network;

Step S302, when the return information of the QR code scanned by the device is obtained through the network protocol, control to cancel playing the video advertisement within the second specified time.

For example, when the smart TV is playing a video advertisement and displays corresponding two-dimensional code information, it is detected whether the return information representing the user scanning the two-dimensional code information through the terminal device is received. When the smart TV receives the return information through a network protocol, such as the most commonly used TCP/IP protocol, it controls to cancel the playing video advertisement of the chocolate of the advertising operator A within the second specified time. The network protocol refers to the specific communication rules followed by data transmission between each network and each terminal, which is simply summarized as the Internet here. The second designated time is the predetermined time set by the smart TV manufacturer. In order to prevent users from skipping video advertisements by scanning codes with their mobile phones every time, the second designated time can be set within a relatively long period of time, for example Cancel the played video advertisement within 30 seconds after the user scans the code, or further dynamically change the second specified time according to the frequency of the user's use of the smart TV and the number of days of continuous use of the smart TV. The corresponding second specified time increases when the number of times of watching the smart TV continuously increases or becomes higher. This method can intelligently detect users who like to cancel the video advertisement by scanning the code without registering to purchase the ad-free service, and gradually weaken the user's function of canceling the video advertisement by scanning the code, and at the same time use the scanning code to cancel the video advertisement. After the code cancels the video ad, different cancellation speeds will continuously improve the presence of the QR code, so that users will not get used to the mode of canceling the video ad in the process of repeating the mechanical scan code to skip the ad, and develop Get used to it and no longer consider registering and purchasing the ad-free service, so as to achieve the ultimate goal of guiding users to purchase the ad-free service to achieve profitability.

Further, when the user's mobile phone is connected to the home router through wifi to form a home LAN path as shown in Figure 4, the mobile phone directly returns the returned information to the smart TV through the router and wired network through the wifi signal; as shown in Figure 5 As shown, when the user's mobile phone is connected to the Internet through the operator's network, that is, 4G or 5G network to form a wide area network path, the return signal is connected to the corresponding server through 4G/5G, and the corresponding server is connected through a wired network, router, The wired network is sent to the smart TV. Through the above-mentioned signal transmission process, the ad cancellation action can be realized within one second at the shortest, providing the user with an experience similar to the ad-free service, and guiding the user to place an order to purchase the ad-free service.

In an application scenario, based on the first specified time after canceling the playing of the video advertisement, the smart TV detects whether the corresponding operation steps in the two-dimensional code information link have been completed.

Specifically, in this embodiment, as shown in FIG. 6, the above step S400 includes:

Step S401, when it is detected that the TV cancels the first designated time of the video advertisement, access the server and the device for scanning the QR code information;

Step S402, sending information through the information channel for pushing advertising information to access the device for scanning the QR code information, detecting whether the device for scanning the QR code information has completed registration, and pushing relevant content to facilitate ordering.

For example, when the smart TV detects that the user scans the two-dimensional code information through the mobile phone and cancels the video advertisement at the first specified time, the smart TV sends information through the information channel for pushing the advertisement information to access the server and scan The mobile phone of the user of the two-dimensional code information obtains the purchase status of the current user's registration and purchase of the advertisement-free service, and judges whether the user has registered and paid for the advertisement-free service of the video advertisement. When it is detected that the user has not completed the registration and purchase of the corresponding steps in the two-dimensional code information, the user is prompted to register and purchase the ad-free service through various methods such as text messages and app notifications. The first specified time is a time value preset by the smart TV manufacturer, such as five minutes, ten minutes, half an hour or other time, which is used when the user forgets to purchase and cancels the video advertisement due to watching a TV program. Prompt the user when paying. Further, the first designated time can be dynamically set according to the video content watched by the user. When the user switches the video content to watch or the same video content is played, the push will be made, and the user will be prompted to purchase an ad-free service by using the leisure time waiting for the user. The user has enough time to operate, which improves the probability of ordering of the TV manufacturer.

In one application scenario, when it is detected that the user completes the corresponding operation steps in the two-dimensional code information link, that is, after it is detected that the user has purchased an ad-free service, the related information is registered.

For example, when the smart TV obtains through the Internet that the user completes the corresponding operation steps in the information link of the two-dimensional code to purchase the advertisement-free service, it receives the corresponding purchase information, for example, when the user purchases a season card, the corresponding configuration four Months of ad-free access in said Smart TV. Through the steps of this method, the user quickly skips the video advertisement by scanning the two-dimensional code in the video advertisement and receives the advertisement-free service purchase prompt information sent by the smart TV or the server after a predetermined time, giving the user an advertisement-free experience At the same time, it can improve the probability of smart TV manufacturers' orders and achieve the ultimate goal of profit.

In the embodiment of the present application, the boot-up advertisement interactive processing method is also described in detail. FIG. 7 is a specific flow diagram of video advertisement skipping and user placing an order through the boot-up advertisement interactive processing method provided in the embodiment of the present application. The steps include :

Step S10, start, enter step S10;

Step S11, the user turns on the TV, the TV is powered on and initialized, and then enters step S12;

Step S12, the TV inquires whether it contains advertisement-free information, if yes, go to step S20, if not, go to step S13;

Step S13, the TV starts playing video advertisements, and enters step S14;

Step S14, the TV calls the QR code corresponding to the video advertisement, and displays it in the video advertisement, and proceeds to step S15;

Step S15, the TV detects whether the two-dimensional code is scanned by the terminal device, and if so, proceeds to step S16, and if not, proceeds to step S19;

Step S16, when it is detected that the two-dimensional code is scanned, control to skip the video advertisement and enter step S17;

Step S17: After skipping the video advertisement, it is detected within a predetermined time whether the user purchases an ad-free service according to the content in the two-dimensional code link, if yes, enter step S18, if not, enter step S30;

Step S18, when it is detected that the user purchases an advertisement-free service according to the steps in the two-dimensional code link, record the user's purchase information and set the advertisement-free setting on the TV, and enter step S30;

Step S19, when it is not detected that the two-dimensional code is scanned, the control continues to play the advertisement, and enters step S30;

Step S20, when it is detected that the TV or the current account has advertisement-free information, control to skip video advertisements, and enter step S30;

Step S30, end.

It can be seen from the above that in the specific application embodiment of this application, before the user's TV is initialized and ready to play video advertisements, it will pre-detect whether the TV system or the currently logged-in account has advertisement-free information settings, and if so, skip the video directly. Advertisement; if there is no video ad, then further play the video ad, and call the QR code information corresponding to the video ad for purchasing paid ad-free services, display it in the video ad, and detect whether the user passes the mobile phone, tablet and other terminal devices The code scanning function scans the two-dimensional code, and when the two-dimensional code is not detected until the end of the video advertisement, it will continue to play the video advertisement; when it detects that the two-dimensional code is scanned, it will directly skip After skipping the video advertisement, and within a predetermined time after skipping the video advertisement, inquire in real time or periodically whether the user continues to perform the operation steps in the two-dimensional code information through the mobile phone or tablet device, that is, registration, login, etc. 1. Purchase ad-free services. When no user’s purchase action is detected, no feedback will be provided; Correspondingly set the corresponding advertisement-free permission and expiration date in the TV system or the current login account.

exemplary device

As shown in FIG. 8 , corresponding to the above-mentioned start-up advertisement interactive processing method, an embodiment of the present application further provides a TV-based start-up advertisement interactive processing device. The above-mentioned TV-based start-up advertisement interactive processing device includes:

The detection control module 810 is used to detect the video advertisement played by the TV, and display the two-dimensional code information corresponding to the video advertisement;

In this embodiment, when the TV terminal detects that there is a video advertisement when it is turned on or starts to play a video, it calls the preset QR code corresponding to the video advertisement and displays it in a prominent position of the video advertisement. users observe. The pre-set QR code corresponding to the video advertisement is a QR code link created by the TV terminal manufacturer by establishing a corresponding relationship between the video advertisement of the pre-cooperative advertising operator and the registration payment process corresponding to canceling the advertisement. Furthermore, in addition to the start-up video advertisements of TV manufacturers, all video advertisements before playing videos in video apps have a corresponding registration and payment process for canceling advertisements, which are collected in advance and corresponding QR code links are established, that is, It can be realized that the corresponding two-dimensional code link is displayed when the application app plays the video advertisement. Through this method, the TV end intelligently invokes the QR code link corresponding to the video advertisement, reducing the need for the user to first click on the remote control to subscribe and skip the operation of the advertisement service, providing convenience for the user, and improving the user's ability to use the TV end. smart experience.

The obtaining module 820 is used to determine whether there is return information of the two-dimensional code information scanned by the device through the network;

In this embodiment, the two-dimensional code is called and generated by the TV terminal in the user's home, so the two-dimensional code with the information of the TV terminal can be used to detect whether the user scans the two-dimensional code, when When the two-dimensional code with the information of the TV terminal detects that a device scans the returned information of the two-dimensional code, it is determined that the user scans the two-dimensional code. Or when the two-dimensional code does not carry the information of the TV terminal, the TV terminal scans the return information of the two-dimensional code by obtaining whether there is another device with the same network address as the TV terminal in the network, when If yes, it is determined that the user scans the two-dimensional code with a terminal device. Through this method, the TV end accurately acquires the user's operation of scanning the two-dimensional code, so as to ensure that the TV end responds in time according to the user operation, and improves the accuracy and sensitivity of the response to bring a high-performance user experience to the user.

The advertisement cancellation control module 830 is used to control the cancellation of playing the video advertisement when the return information of the two-dimensional code information scanned by the device is obtained;

In this embodiment, when the TV terminal obtains the return information of the user scanning the two-dimensional code through the terminal device, it controls to cancel the video advertisement being played. Further, in order to prevent the user from skipping the video advertisement by scanning the two-dimensional code every time, it is set that when the user scans the returned information of the two-dimensional code through the terminal device, according to the user’s daily watching TV The frequency or duration of television viewing shortens the time of the video advertisement. For example, when the frequency of the user watching TV is higher, or it is detected that the user watches TV every day in a week, then according to the higher the frequency or the higher the continuous number of times of watching TV, the time for reducing the advertisement is less, making the user wait The longer the time, until the user can no longer quickly cancel the video advertisement or shorten the time of the video advertisement by scanning the two-dimensional code. The mode or duration of canceling or shortening the advertising time is set according to the user's psychology according to the user's usage. The user skips or shortens the video advertising time after scanning the two-dimensional code through this method, and experiences the experience of no video advertising. Pleasure improves the user's experience of using TV in a short period of time, and at the same time increases the number of times the user scans the QR code to open the registration purchase page that cancels the video advertisement, promotes the possibility of user consumption, and then provides advertising operators with More odds of closing orders.

The detection execution module 840 is used to detect whether there is an operation step to be completed corresponding to the QR code information corresponding to the code scanning based on the cancellation of the first designated time for playing the video advertisement;

The code scanning completion module 850 is used to record relevant information when it is detected that there is an operation step that needs to be completed corresponding to the two-dimensional code information of the code scanning;

The advertisement continuation execution module 860 is used to control the next time when a video advertisement needs to appear and continue to play the video advertisement when it is detected that the operation steps that need to be completed by scanning the two-dimensional code information are not executed, and push the display to match the above-mentioned The QR code information corresponding to the video advertisement.

In this embodiment, when it is not detected that the user purchases the ad-free service, the video advertisement and the corresponding QR code information will continue to be pushed to the user when the user is turned on or watching a movie next time.

It can be seen from the above that, in the method for interactively processing startup advertisements provided by the embodiment of the present application, through the detection control module 810, it is detected that a video advertisement is played on the TV, and the two-dimensional code information corresponding to the video advertisement is displayed; through the acquisition module 820, through The network determines whether there is return information of the two-dimensional code information scanned by the device; through the advertisement cancellation control module 830, when the return information of the two-dimensional code information scanned by the device is obtained, the control cancels playing the video advertisement; The detection execution module 840, based on canceling the first designated time for playing the video advertisement, detects whether there is an operation step that needs to be completed by scanning the two-dimensional code information; through the code scanning completion module 850, when it is detected Execute the operation steps that need to be completed corresponding to the two-dimensional code information by scanning the code, then record relevant information; through the advertisement to continue executing module 860, when it is detected that the user has not completed the operation steps that need to be completed corresponding to the two-dimensional code information, control Continue to display the video advertisement and the two-dimensional code information normally in the scene where the video advertisement needs to be displayed. Compared with the existing technology, this application scheme automatically invokes the QR code corresponding to the advertisement on the display device such as TV for the user to scan the code, exits the advertisement after detecting the scanned code, and automatically tracks the operation progress of the user after scanning the code on the device. Proactively remind the user to complete the order, so as to realize the change from forced to proactive, so that the user can push the start-up video advertisement to the user and skip the advertisement subscription transaction, improve the user experience and increase the order rate at the same time.

Specifically, in this embodiment, the specific functions of each module of the above-mentioned TV-based boot advertisement interactive processing apparatus can refer to the corresponding description in the above boot advertisement interactive processing method, which will not be repeated here.

Based on the foregoing embodiments, the present application further provides a display device 900 , the functional block diagram of which may be shown in FIG. 9 . The display device above includes a processor 901 , a memory, a network interface 904 and a display screen 905 connected through a system bus. Wherein, the processor of the display device is used to provide calculation and control capabilities. The memory of the display device includes a non-volatile storage medium 902 and an internal memory 903 . The non-volatile storage medium 902 stores an operating system and a TV-based boot advertisement interaction processing program. The internal memory provides an environment for the operation of the operating system in the non-volatile storage medium and the interactive processing program based on the TV boot advertisement. The network interface of the display device is used to communicate with an external terminal through a network connection. When the TV-based boot advertisement interactive processing program is executed by the processor, the steps of any one of the above boot advertisement interactive processing methods can be implemented. The display screen of the display device 900 may be a liquid crystal display screen or an electronic ink display screen.

Those skilled in the art can understand that the functional block diagram shown in Figure 9 is only a block diagram of a partial structure related to the solution of this application, and does not constitute a limitation on the display device to which the solution of this application is applied. The specific display device More or fewer components than shown in the figures may be included, or certain components may be combined, or have a different arrangement of components.

In one embodiment, a display device is provided. The display device includes a memory, a processor, and a TV-based boot advertisement interactive processing program stored on the memory and operable on the processor. The TV-based boot advertisement When the advertisement interaction processing program is executed by the above processor, the following operation instructions are performed:

It detects that the TV is playing a video advertisement, and displays the QR code information corresponding to the video advertisement;

The embodiment of the present application also provides a computer-readable storage medium. The above-mentioned computer-readable storage medium stores a TV-based startup advertisement interactive processing program. When the above-mentioned TV-based startup advertisement interactive processing program is executed by a processor, the implementation of the present application The steps of any boot advertisement interactive processing method provided in the example.

It should be understood that the sequence numbers of the steps in the above embodiments do not mean the order of execution, and the execution order of each process should be determined by its function and internal logic, and should not constitute any limitation to the implementation process of the embodiment of the present application.

Those skilled in the art can clearly understand that for the convenience and brevity of description, only the division of the above-mentioned functional units and modules is used for illustration. In practical applications, the above-mentioned functions can be assigned to different functional units, Module completion means that the internal structure of the above-mentioned device is divided into different functional units or modules to complete all or part of the functions described above. Each functional unit and module in the embodiment may be integrated into one processing unit, or each unit may exist separately physically, or two or more units may be integrated into one unit, and the above-mentioned integrated units may adopt hardware It can also be implemented in the form of software functional units. In addition, the specific names of the functional units and modules are only for the convenience of distinguishing each other, and are not used to limit the protection scope of the present application. For the specific working process of the units and modules in the above system, reference may be made to the corresponding process in the foregoing method embodiments, and details will not be repeated here.

In the above-mentioned embodiments, the descriptions of each embodiment have their own emphases, and for parts that are not detailed or recorded in a certain embodiment, refer to the relevant descriptions of other embodiments.

Those skilled in the art can appreciate that the units and algorithm steps of the examples described in conjunction with the embodiments disclosed herein can be implemented by electronic hardware, or a combination of computer software and electronic hardware. Whether these functions are performed by hardware or software depends on the specific application and design constraints of the technical solution. Skilled artisans may implement the described functionality in different ways for each particular application, but such implementation should not be considered beyond the scope of the present application.

In the embodiments provided in this application, it should be understood that the disclosed apparatus/terminal equipment and method can be implemented in other ways. For example, the device/terminal device embodiments described above are only illustrative. For example, the division of the above-mentioned modules or units is only a logical function division. In actual implementation, other division methods may be used, such as multiple units or Components may be combined or integrated into another system, or some features may be omitted, or not implemented.

If the above-mentioned integrated modules/units are realized in the form of software functional units and sold or used as independent products, they can be stored in a computer-readable storage medium. Based on this understanding, the present application realizes all or part of the processes in the methods of the above embodiments, and can also be completed by instructing related hardware through computer programs. The above computer programs can be stored in a computer-readable storage medium. When executed by the processor, the steps in the above-mentioned various method embodiments can be realized. Wherein, the above-mentioned computer program includes computer program code, and the above-mentioned computer program code may be in the form of source code, object code, executable file or some intermediate form. The above-mentioned computer-readable medium may include: any entity or device capable of carrying the above-mentioned computer program code, recording medium, U disk, mobile hard disk, magnetic disk, optical disk, computer memory, read-only memory (ROM, Read-Only Memory), random Access memory (RAM, Random Access Memory), electrical carrier signal, telecommunication signal and software distribution medium, etc. It should be noted that the content contained in the above computer-readable storage medium can be appropriately increased or decreased according to the requirements of legislation and patent practice in the jurisdiction.

The above-described embodiments are only used to illustrate the technical solutions of the present application, rather than to limit them; although the present application has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand; Modifications to the technical solutions described in the examples, or equivalent replacement of some of the technical features; and these modifications or replacements do not mean that the essence of the corresponding technical solutions deviates from the spirit and scope of the technical solutions of the various embodiments of the application, and should be included in this application. within the scope of the application.

Claims

A boot-up advertisement interaction processing method for a display device, wherein the method includes:

Detecting that the display device plays a video advertisement, and displaying the two-dimensional code information corresponding to the video advertisement;

Determine whether there is return information of the two-dimensional code information scanned by the device through the network;

When the return information of the two-dimensional code information scanned by the device is obtained, the control cancels playing the video advertisement;

Based on canceling the first designated time for playing the video advertisement, it is detected whether there is an operation step that needs to be completed corresponding to the two-dimensional code information of scanning the code;

When it is detected that there is an operation step corresponding to the two-dimensional code information that needs to be completed by scanning the code, relevant information is recorded.
The method for interactive processing of boot advertisements according to claim 1, wherein, when it is detected that there is an operation step that needs to be completed corresponding to the two-dimensional code information of scanning the code, the step of recording relevant information further includes:

When it is detected that the operation steps that need to be completed corresponding to the two-dimensional code information of scanning the code are not performed, the control will continue to play the video advertisement when the video advertisement needs to appear next time, and push and display the two-dimensional code information corresponding to the video advertisement. .
The display device-based start-up advertisement interactive processing method according to claim 1, wherein the step of detecting that the display device is playing a video advertisement and displaying the QR code information corresponding to the video advertisement includes:

Pre-set the QR code information corresponding to each video advertisement;

And set the operation steps to be completed corresponding to the two-dimensional code information;

The two-dimensional code information is used to cancel the current advertisement after scanning the two-dimensional code, and record relevant information.
The display device-based boot advertisement interactive processing method according to claim 1, wherein the step of detecting that the display device is playing a video advertisement and displaying the QR code information corresponding to the video advertisement further includes:

Detect that the display device is powered on and initialized, and obtain whether there is no advertisement information in the system;

When there is no advertisement-free information in the obtaining system, obtain video advertisements, and control the display device to play video advertisements.
The display device-based boot advertisement interactive processing method according to claim 1, wherein the step of detecting that the display device is playing a video advertisement and displaying the two-dimensional code information corresponding to the video advertisement comprises:

Detecting whether the display device is playing a video advertisement;

When it is detected that the display device is playing a video advertisement, acquiring the two-dimensional code information corresponding to the video advertisement;

Control the playing video advertisement interface and display the QR code information corresponding to the video advertisement.
According to claim 1, the display device-based start-up advertisement interactive processing method, wherein, when the return information of the two-dimensional code information scanned by the device is obtained, the step of controlling the cancellation of playing the video advertisement comprises:

When the two-dimensional code information corresponding to the video advertisement is displayed on the playing video advertisement interface, it is detected whether there is a return information of the two-dimensional code information scanned by the device in the network;

When the return information of the two-dimensional code information scanned by the device is obtained through the network protocol, the control cancels playing the video advertisement within the second specified time.
The display device-based interactive processing method for booting advertisements according to claim 1, wherein, based on canceling the first specified time for playing video advertisements, it is detected whether there is an operation step that needs to be completed by scanning the two-dimensional code information correspondingly include:

When it is detected that the display device cancels the first designated time of the video advertisement, the device that accesses the server and scans the QR code information;

Send information through the information channel that pushes advertising information to access the device that scans the QR code information, detects whether the device that scans the QR code information has completed registration, and pushes relevant content to facilitate ordering.
The interactive processing method for boot advertisement based on a display device according to claim 1, wherein said displaying the two-dimensional code information corresponding to the video advertisement is that the TV terminal manufacturer combines the video advertisement of the pre-cooperated advertisement operator with the corresponding canceled advertisement Establish a corresponding relationship with the registered payment process and make a QR code link.
The method for interactive processing of boot advertisements based on a display device according to claim 1, wherein the step of determining whether there is a device scanning the QR code information through the network to return information includes:

When the TV terminal detects that there is a device scanning the two-dimensional code through the network, and returns the corresponding return information after performing a corresponding operation, it is determined that a user scans the two-dimensional code through the device;

Or when the two-dimensional code does not carry the information of the TV terminal, the TV terminal determines through the network whether there is any other device with the same network address as the TV terminal scanning the return information of the two-dimensional code. Then it is determined that the user scans the two-dimensional code with the terminal device.
According to claim 1, the display device-based start-up advertisement interactive processing method, wherein, when the return information of the two-dimensional code information scanned by the device is obtained, the step of controlling the cancellation of playing the video advertisement comprises:

It is set to reduce the time of the video advertisement according to the frequency of daily TV watching by the user or the duration of watching TV when it is detected that the user scans the returned information of the two-dimensional code through the terminal device.
The display device-based interactive processing method for booting advertisements according to claim 1, wherein, based on canceling the first specified time for playing video advertisements, it is detected whether there is an operation step that needs to be completed by scanning the two-dimensional code information correspondingly include:

Whether the TV end detects in real time or at regular intervals within the first specified time whether the purchase completion information is received;

When the TV end receives the purchase completion information within the first designated time, it is judged that the user has completed the purchase; when the TV end does not receive the information within the first designated time, it is judged that the user has not completed the purchase;

The first specified time is a preset time value set by the TV manufacturer or the advertiser. When the user has not completed the payment beyond the first specified time, the control prompts the user to make the payment.
According to the display device-based interactive processing method for booting advertisements according to claim 1, wherein, when it is detected that there is an operation step that needs to be completed corresponding to the two-dimensional code information that needs to be completed by scanning the code, the step of recording relevant information includes:

When the registration and payment are completed, the duration of the purchased service will be recorded and the video advertisement will not be displayed until the end of the service in the future;

When only a few steps before payment are completed, the current operation process will be recorded and saved, and the current process will be directly called after the next scan to allow the user to continue to complete the payment.
A boot advertisement interactive processing method, wherein the method includes:

Detecting that the display device plays a video advertisement, and displaying the two-dimensional code information corresponding to the video advertisement;

Determine whether there is return information of the two-dimensional code information scanned by the device through the network;

When the return information of the two-dimensional code information scanned by the device is obtained, the control cancels playing the video advertisement.
An apparatus for interactive processing of boot advertisements based on a display device, wherein the apparatus includes:

The detection control module is used to detect that the display device plays the video advertisement, and display the two-dimensional code information corresponding to the video advertisement;

The acquisition module is used to determine whether there is return information of the two-dimensional code information scanned by the device through the network;

The advertisement cancellation control module is used to control the cancellation of playing the video advertisement when the return information of the two-dimensional code information scanned by the device is obtained;

The detection execution module is used to detect whether there is an operation step that needs to be completed corresponding to the two-dimensional code information of the code scanning based on the cancellation of the first designated time for playing the video advertisement;

The code scanning completion module is used to record relevant information when it is detected that there is an operation step that needs to be completed corresponding to the two-dimensional code information described in the code scanning;

Advertisement continuation execution module, used to control the next time when a video advertisement needs to appear and continue to play the video advertisement when it is detected that the operation steps that need to be completed corresponding to the two-dimensional code information by scanning the code are not executed, and push and display the information corresponding to the video The QR code information corresponding to the advertisement.
A display device, wherein the display device includes a memory, a processor, and a boot advertisement interaction processing program stored on the memory and operable on the processor, and the boot advertisement interaction processing program is processed by the The steps for realizing the boot advertisement interaction processing method according to any one of claims 1-13 when the computer is executed.