KR20210017092A - Customized advertising service system and method - Google Patents

Abstract

Disclosed are a customized advertisement service system and a method thereof. The customized advertisement service system, which is connected with at least one content providing server providing a predetermined advertisement and at least one user terminal receiving content from the content providing server through a network, includes: a database part storing an advertisement condition selected by a user; and an advertisement server providing advertisement information by referring to the database part in accordance with a request from the content server. According to an embodiment of the present invention, an advertisement personalized on a condition selected by a user can be provided.

Description

Customized advertising service system and method {Customized advertising service system and method}

The present invention relates to an advertisement service system and method determined at will. In more detail, it relates to an advertisement service system and method that I set my own way so that I can see the advertisements I want and want to see as desired.

The content described below merely provides background information related to the present invention and does not constitute the prior art. With the revitalization of the smart device market, smart devices occupy a large part of users' lives. Because of this, advertisers want users to be exposed to advertisements anytime, anywhere through smart devices.

Accordingly, in the advertisement market, in order to achieve commercial purposes, a method of providing advertisement content through smart devices that users have is being discussed, away from the existing indoor/outdoor advertisement exposure method.

In order to provide advertisements to smart devices in the conventional method, first, one of large-sized mobile advertisement agents or small and medium-sized mobile advertisement agents having various advertiser characteristics is selected, and a software development kit provided by them is downloaded and installed.

When a user executes an app on a provided smart device or browses a web page using a software development kit, the user is provided with advertisements transmitted from one advertisement agent selected by the developer.

However, in this case, the user's personal disposition is not considered, and only advertisements selected by the mobile advertisement agent in consideration of advertiser characteristics, advertisement conditions, and unit price are provided. In addition, when an advertiser provides an advertisement, it is difficult to select an app and target a user that sends an advertisement to an app or web page from a mobile advertisement agent device. That is, when the user runs the app, the mobile advertisement agent transmits the mobile advertisement provided from the mobile advertisement system to the user's smartphone without considering the user's tendency.

On the other hand, in line with this trend, a service that automatically identifies the user's field of interest on a mobile device and recommends personalized content is also being used. Korean Patent Publication No. 10-1095069 (Name of the invention: A portable communication terminal and its method) discloses a technology for automatically grasping a user's interests on a user terminal. More specifically, by extracting the user's data (SMS, Web Usage, etc.) inside the terminal, and automatically classifying the user's data using a pre-learned classifier in the subject classification tree created by processing the published directory data, It describes the technique of inferring the user's interests as a noun-type category name in the subject classification tree.

In addition, as a technology for recommending a service in a user terminal based on the inferred user's intention, Korean Laid-Open Patent Publication No. 10-2012-0026682 (title of the invention: Internet service providing method and apparatus in a mobile communication terminal) is classified as a subject. Disclosed is a technique for automatically recommending a service related to a user intention when a user intention inferred by a category name in the form of a noun in the tree is given.

On the other hand, an advertisement appears while starting or watching a YouTube video on a smart device or computer, and most users do not see it or skip it after a certain period of time.

Therefore, there is an urgent need for a way to increase advertising efficiency.

The technical problem to be achieved by the present invention is to improve the conventional inconvenience, and to provide a personalized advertisement service system and method for providing personalized advertisements under conditions selected by the user.

In addition, the technical problem to be achieved by the present invention is to improve the conventional inconvenience, and to provide a personalized advertisement service system and method for searching for and providing a desired advertisement in response to a condition selected by a user.

An advertisement service system determined at will according to the features of the present invention for solving these problems,

A personalized advertisement service system connected to at least one content providing server providing a predetermined advertisement and at least one user terminal receiving content from the content providing server through a network network,

A database unit for storing advertisement conditions selected by the user;

And an advertisement server that provides advertisement information by referring to the database unit according to the request of the content server.

The database unit,

Member information DB for storing member information, member's terminal information, and member's location information;

An advertisement information DB for storing advertisement information;

Includes condition information DB that stores advertisement condition information selected by the member.

The ad server,

Membership management unit that receives and authenticates membership;

An advertisement collection unit for collecting advertisements of members in response to the advertisement condition information and storing them in the advertisement information DB;

And an advertisement providing unit that provides advertisement information corresponding to a member by referring to the database unit according to the request of the content server.

The advertising service method determined at will according to the features of the present invention for solving these problems,

As an advertisement service method of a self-determined advertisement service system connected to at least one content providing server providing a predetermined advertisement and at least one user terminal receiving content from the content providing server through a network,

Collecting advertisements of members in response to advertisement condition information of members and storing them in the advertisement information DB;

Receiving member information, terminal type information of the member, and location information of the member from the content server;

And providing advertisement information corresponding to the member by referring to the database unit according to the request of the content server.

The above method,

Calculating advertisement time provided to the member;

Determining whether a viewing advertisement time has been exceeded in the advertisement condition information selected by the member;

Collecting advertisements of the next ranked members in response to advertisement condition information of the members and storing them in the advertisement information DB when the viewing advertisement time viewed by the member has exceeded;

If the viewing advertisement time viewed by the member has not exceeded, the step of collecting and updating the member's advertisement in response to the member's advertisement condition information and storing the advertisement information DB in the advertisement information DB.

In an embodiment of the present invention, a personalized advertisement service system and method for providing personalized advertisements under conditions selected by the user can be provided.

In addition, in an embodiment of the present invention, it is possible to provide an advertisement service system and method set at will for searching and providing a desired advertisement in response to a condition selected by a user.

1 is a block diagram of an advertisement service system determined at will according to an embodiment of the present invention.
2 is a block diagram of the user terminal of FIG. 1.
3 is a flowchart illustrating an advertisement service method according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art can easily implement the embodiments of the present invention. However, the present invention may be implemented in various different forms and is not limited to the embodiments described herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and similar reference numerals are assigned to similar parts throughout the specification.

Throughout the specification, when a part "includes" a certain component, it means that other components may be further included rather than excluding other components unless otherwise stated.

1 is a block diagram of an advertisement service system determined at will according to an embodiment of the present invention.

Referring to FIG. 1, an advertisement service system set at will according to an embodiment of the present invention,

At least one content providing server 200 providing a predetermined advertisement and at least one user terminal 300 receiving content from the content providing server 200 and a personalized advertisement service connected through a network 400 As a system,

A database unit 120 for storing advertisement conditions selected by the user;

And an advertisement server 110 that provides advertisement information with reference to the database unit 120 according to the request of the content providing server 200.

The database unit 120,

A member information DB 121 for storing member information, member terminal information, and member location information;

An advertisement information DB 122 for storing advertisement information;

It includes a condition information DB (123) for storing advertisement condition information selected by the member.

The advertisement server 110,

A member management unit 111 for receiving membership registration and authenticating;

An advertisement collection unit 112 for collecting advertisements of members in response to the advertisement condition information and storing them in the advertisement information DB;

And an advertisement providing unit 113 that provides advertisement information corresponding to a member by referring to the database unit 120 at the request of the content providing server 200.

An advertisement appears while starting or watching a YouTube video on a user terminal 300 such as a mobile phone. At this time, the content providing server 200 providing YouTube requests an advertisement from the advertisement server when the advertisement appears in the terminal 300, and the advertisement server provides an advertisement corresponding to the advertisement condition information of the member.

At this time, the advertisement server 110 recognizes the number of the member's mobile phone and connects to the advertisement information or advertisement directory in the advertisement information DB, and executes the advertisement to provide the advertisement previously selected by the member.

As a method of executing advertisement information, a method of connecting an advertisement directory or playing the advertisement and downloading it to the terminal 300 in a streaming method may be used.

The advertisement condition information includes information such as ranking, advertisement type, time slot to play advertisement, terminal 300 to play advertisement, site address of content providing server 200 to play advertisement, and total exposure time of advertisement. .

For example, as a movie advertisement in which my favorite celebrity appears as the first priority, advertisement condition information can be configured with a total exposure time of 300 minutes with a YouTube advertisement in the afternoon using a smartphone. In this case, if the time spent watching a movie advertisement exceeds 300 minutes while watching YouTube in the afternoon with a smartphone, the advertisement corresponding to the second priority advertisement condition is viewed.

In addition, in the case of a smartphone, the terminal 300 may view advertisements differently by limiting location information.

In this case, since the user can only see advertisements showing his or her favorite sportsman or celebrity, he can always enjoy the advertisement.

In addition, when classifying advertisement types, the ranking can be marked for each type of the above directory (eg, movies in directory 1, home shopping in directory 2…) and stored.

And, from the advertisement set as the priority, the exposure time is as much as the exposure time. If the advertisement time is 2 minutes and 200 minutes is the total exposure time, when the exposure is 100 times, it may be changed to another advertisement, and the sum of the actual exposure time is 200 It may be changed to another advertisement when it becomes a minute.

In addition, the terminal 300 is a home address or IP address for a TV, a MAC address for a computer, a frequency for a radio (your ID or mobile phone number, MAC Address for listening through the Internet), and In some cases, it is automatically recognized according to the location and can be linked to my advertisement directory.

In particular, game advertisements can be excluded from times or places where students and children see a lot, and useful advertisements can be added instead.

In addition, in the present invention, harmful advertisements such as erotic advertisements, cigarette advertisements, and violent advertisements as well as game advertisements may be excluded so that students or children are not exposed to harmful advertisements.

In addition, in the present invention, it is possible to prevent the tendency to purchase a product on an impulse or unintentionally by continuously watching an advertisement that the person does not want.

In addition, the present invention may obtain valuable information from the advertisement while viewing the advertisement by selecting the advertisement (although for a short time). By continuously updating advertisements for hot movies, dramas, and sports, you can quickly see the trends and trends of the times.

2 is a block diagram of a user terminal.

2, a user terminal 300 according to an embodiment of the present invention includes an input unit 320, a GPS unit 340, a storage unit 360, a camera unit 370, a communication unit 350, and a control unit. 330) and a display unit 310.

The display unit 310 displays various contents or advertisement information provided from the content server or advertisement server 110.

The input unit 320 may include an input device such as a touch panel and a keypad, and is used by a user to select a menu.

The GPS unit 340 receives GPS signals from at least two GPS satellites and generates and outputs its own location information. If necessary, the GPS unit 340 may be omitted, and location information provided by a mobile communication company may be used.

The storage unit 360 may store photographing information photographed by the camera unit.

The camera unit 370 takes pictures according to the selection of the input unit 320.

The control unit 330 displays information provided from the content providing server 200 or the advertisement server 110 on the display unit 310, and displays location information of the GPS unit 340 and its own information to the content providing server ( 200).

In addition, the controller 330 displays various information transmitted from the content providing server 200 or the advertisement server 110 on the display unit 310, and displays information on various selections input from the input unit 320 to the server 110 ).

The communication unit 350 transmits and receives information according to the control of the control unit 330, and may use various wireless Internet or other wireless communication networks such as Wi-Fi, 3G, and 4G.

The operation of the advertisement service system determined at will according to an embodiment of the present invention having such a configuration will be described as follows.

3 is a flowchart illustrating an advertisement service method determined at will according to an embodiment of the present invention.

Referring to FIG. 3, first, a user accesses a content providing server 200 or an advertisement server with his terminal 300 and registers advertisement condition information (S300).

In addition, the advertisement collection unit 112 of the advertisement server 110 collects advertisements of members in response to advertisement condition information of the members and stores them in the advertisement information DB (S310).

Thereafter, the user terminal 300 accesses the content providing server 200 through the network network 400 to view the desired content (S320).

Before the start of the content or while viewing the content, the content providing server 200 requests the advertisement server 110 to provide the advertisement when it is time to provide the advertisement. In this case, the content providing server 200 transmits member information, terminal type information of the member, and location information of the member to the advertisement server 110. Then, the advertisement server 110 receives member information, the member's terminal type information, and the member's location information from the content providing server 200 (S330).

The advertisement providing unit 113 provides advertisement information corresponding to a member by referring to the database unit 120 according to the request of the content providing server 200 (S340).

The advertisement providing unit 113 of the advertisement server 110 calculates the advertisement time provided to the member (S350).

In addition, the advertisement providing unit 113 of the advertisement server 110 determines whether the viewing advertisement time has been exceeded in the advertisement condition information selected by the member (S360).

When the viewing advertisement time viewed by the member has exceeded, the advertisement collection unit 112 collects advertisements of the next ranked members in response to the advertisement condition information of the members and stores them in the advertisement information DB (S380).

On the other hand, if the viewing advertisement time viewed by the member has not exceeded, the advertisement collection unit 112 collects and updates the member's advertisement in response to the member's advertisement condition information and stores it in the advertisement information DB (S380).

If necessary, the advertisement providing unit 113 of the advertisement server 110 may collect whether the user terminal 300 has watched the advertisement until the end or skipped the advertisement, and if the advertisement is skipped three or more times, the advertisement of the next ranking may be provided. .

For example, in the case of advertising on the smartphone terminal 300 from 1 pm to 10 pm, if the first priority is the latest movie and the next priority is a sports apparel advertisement, the member skips the latest movie advertisement 3 times. In one case, the next ranking sports advertisement is provided.

In this case, the member can view the next-ranked advertisement during the advertisement viewing time without changing the settings.

In addition, when a member selects a purchase while viewing an advertisement, the advertisement providing unit 113 of the advertisement server connects to the corresponding site, and when the purchase is three or more times, the exposure time of the corresponding advertisement type is increased by 1 hour. For example, if a member's sports apparel advertisement time is 2 minutes and 200 minutes is the total exposure time, 100 exposures or when the sum of the actual exposure time reaches 200 minutes, the advertisement should be changed to another advertisement, but 2-3 times are purchased If so, it automatically increases 20 minutes, which is 10% to 200 minutes.

In this case, the member can watch the advertisement he/she wants and can purchase for a longer time by increasing the advertisement exposure time without changing the settings.

In an embodiment of the present invention, it is possible to provide a personalized advertisement service system and method for providing personalized advertisements under conditions selected by the user.

In addition, in an embodiment of the present invention, it is possible to provide an advertisement service system and method set at will for searching and providing a desired advertisement in response to a condition selected by a user.

The embodiments of the present invention described above are not implemented only through an apparatus and a method, but may be implemented through a program that realizes a function corresponding to the configuration of the embodiment of the present invention or a recording medium in which the program is recorded. Implementation can be easily implemented by an expert in the technical field to which the present invention belongs from the description of the above-described embodiment. Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements by those skilled in the art using the basic concept of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

Claims (5)

A personalized advertisement service system connected to at least one content providing server providing a predetermined advertisement and at least one user terminal receiving content from the content providing server through a network network,
A database unit for storing advertisement conditions selected by the user;
A self-determined advertisement service system including an advertisement server that provides advertisement information by referring to the database unit at the request of the content server. The method of claim 1,
The database unit,
A member information DB storing member information, member's terminal information, and member's location information;
An advertisement information DB for storing advertisement information;
A personalized advertisement service system that includes a condition information DB that stores the advertisement condition information selected by the member. The method of claim 2,
The ad server,
Membership management unit that receives and authenticates membership;
An advertisement collection unit for collecting advertisements of members in response to the advertisement condition information and storing them in the advertisement information DB;
A personalized advertisement service system including an advertisement providing unit that provides advertisement information corresponding to a member by referring to the database unit at the request of the content server. As an advertisement service method of a self-determined advertisement service system connected to at least one content providing server providing a predetermined advertisement and at least one user terminal receiving content from the content providing server through a network,
Collecting advertisements of members in response to advertisement condition information of members and storing them in the advertisement information DB;
Receiving member information, terminal type information of the member, and location information of the member from the content server;
And providing advertisement information corresponding to a member by referring to the database at the request of the content server. The method of claim 4,
Calculating advertisement time provided to the member;
Determining whether a viewing advertisement time has been exceeded in the advertisement condition information selected by the member;
Collecting advertisements of the next ranked members in response to advertisement condition information of the members and storing them in the advertisement information DB when the viewing advertisement time viewed by the member has exceeded;
If the viewing advertisement time viewed by the member has not been exceeded, the advertisement service method determined at will, further comprising the step of collecting and updating the member's advertisement in response to the member's advertisement condition information and storing it in the advertisement information DB.

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