CN113992964A - Startup advertisement interaction processing method, device, terminal and medium - Google Patents

Startup advertisement interaction processing method, device, terminal and medium Download PDF

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Publication number
CN113992964A
CN113992964A CN202111274006.4A CN202111274006A CN113992964A CN 113992964 A CN113992964 A CN 113992964A CN 202111274006 A CN202111274006 A CN 202111274006A CN 113992964 A CN113992964 A CN 113992964A
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China
Prior art keywords
advertisement
video advertisement
information
code information
user
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Granted
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CN202111274006.4A
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Chinese (zh)
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CN113992964B (en
Inventor
况宵
涂志雄
张洋
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Shenzhen Skyworth RGB Electronics Co Ltd
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Shenzhen Skyworth RGB Electronics Co Ltd
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Priority to CN202111274006.4A priority Critical patent/CN113992964B/en
Priority to PCT/CN2021/140474 priority patent/WO2023070914A1/en
Publication of CN113992964A publication Critical patent/CN113992964A/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
    • G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device
    • G06K17/0025—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device the arrangement consisting of a wireless interrogation device in combination with a device for optically marking the record carrier
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Abstract

The invention discloses a startup advertisement interaction processing method, a startup advertisement interaction processing device, a terminal and a medium, wherein the startup advertisement interaction processing method comprises the following steps: detecting that the display equipment plays a video advertisement, and displaying two-dimension code information corresponding to the video advertisement; determining whether equipment scans the returned information of the two-dimensional code information or not through a network; when return information of the two-dimensional code information of the code scanning of the equipment is acquired, controlling to cancel playing of the video advertisement; detecting whether an operation step which needs to be completed correspondingly to the two-dimension code information is executed or not based on first appointed time for canceling playing of the video advertisement; and when detecting that the operation steps required to be completed corresponding to the two-dimension code information for executing code scanning are performed, recording related information. Compared with the prior art, the display device does not force the user to watch the video advertisement any more, an interactive function is provided for the display device to start the advertisement, and the user can conveniently and quickly skip the video advertisement and stimulate the user to purchase the advertisement-free service.

Description

Startup advertisement interaction processing method, device, terminal and medium
Technical Field
The invention relates to the technical field of display equipment advertisements, in particular to a startup advertisement interaction processing method, a startup advertisement interaction processing device, a startup advertisement interaction processing terminal and a startup advertisement interaction processing medium for display equipment.
Background
With the continuous development of electronic technology and the improvement of living standard of people, the use of various display devices such as televisions is more and more popular, and the televisions have become indispensable entertainment tools for people's life.
With the development of the times, the network brings convenience to various industries, and the operation of display equipment such as television-side advertisements is more and more abundant. With more and more advertisements, relevant advertisements are provided when the television is started, videos are played and APP applications are opened, so that many users feel dislike. That is, in the prior art, display devices such as television advertisements are all forcibly pushed, and have no function of starting advertisement interaction, which is sometimes inconvenient for users to use.
Thus, there is still a need for improvement and development of the prior art.
Disclosure of Invention
The invention mainly aims to provide a startup advertisement interaction processing method and device based on a display device, the display device and a computer readable storage medium, and aims to solve the problems that in the prior art, advertisements of the display device are all pushed forcibly, have no startup advertisement interaction function and are sometimes inconvenient for users to use.
In order to achieve the above object, a first aspect of the present invention provides a method for processing startup advertisement interaction, which is used for a display device, wherein the method includes:
detecting that the display equipment plays a video advertisement, and displaying two-dimension code information corresponding to the video advertisement;
determining whether equipment scans the returned information of the two-dimensional code information or not through a network;
when return information of the two-dimensional code information of the code scanning of the equipment is acquired, controlling to cancel playing of the video advertisement;
detecting whether an operation step which needs to be completed correspondingly to the two-dimension code information is executed or not based on first appointed time for canceling playing of the video advertisement;
and when detecting that the operation steps required to be completed corresponding to the two-dimension code information for executing code scanning are performed, recording related information.
The startup advertisement interaction processing method comprises the following steps of, when detecting that an operation step needs to be completed when executing code scanning and corresponding to the two-dimensional code information, recording relevant information:
and when detecting that the operation step of scanning the code and corresponding to the two-dimension code information to be completed is not executed, controlling to continue playing the video advertisement when the video advertisement needs to appear next time, and pushing and displaying the two-dimension code information corresponding to the video advertisement.
The boot advertisement interaction processing method based on the display device, wherein the step of detecting that the display device plays the video advertisement and displaying the two-dimensional code information corresponding to the video advertisement comprises the following steps:
presetting two-dimensional code information corresponding to each video advertisement;
setting operation steps to be completed corresponding to the two-dimension code information;
and the two-dimension code information is used for canceling the current advertisement after scanning the two-dimension code and recording related information.
The boot advertisement interaction processing method based on the display device, wherein the step of detecting that the display device plays the video advertisement and displaying the two-dimensional code information corresponding to the video advertisement further comprises the following steps:
detecting the starting initialization of the display equipment, and acquiring whether advertisement-free information exists in the system;
and when the advertisement-free information is not available in the acquisition system, acquiring the video advertisement and controlling the display equipment to play the video advertisement.
The startup advertisement interaction processing method based on the display device, wherein the step of detecting that the display device plays the video advertisement and displaying the two-dimensional code information corresponding to the video advertisement comprises the following steps:
detecting whether the display equipment enters playing of video advertisements;
when the display device is detected to enter the video advertisement playing mode, acquiring two-dimension code information corresponding to the video advertisement;
and controlling a played video advertisement interface to display two-dimensional code information corresponding to the video advertisement.
The startup advertisement interaction processing method based on the display device, wherein when the return information of the two-dimensional code information of the device code scanning is obtained, the step of controlling to cancel playing of the video advertisement comprises the following steps:
when two-dimension code information corresponding to a video advertisement is displayed on a played video advertisement interface, detecting whether equipment in a network scans return information of the two-dimension code information or not;
and when the return information of the two-dimension code information of the code scanning of the equipment is acquired through a network protocol, the video advertisement is controlled to be canceled and played within a second designated time.
The startup advertisement interaction processing method based on the display device comprises the following operation steps of detecting whether the execution of the code scanning operation corresponding to the two-dimensional code information needs to be completed or not based on the first appointed time for canceling the playing of the video advertisement:
when detecting that the display equipment cancels the first appointed time of the video advertisement, accessing the server and equipment for scanning the code two-dimensional code information;
the device for sending the information access code scanning two-dimensional code information through the information channel for pushing the advertisement information detects whether the device for scanning the code scanning two-dimensional code information completes registration or not, and pushes related content to promote the order formation.
A startup advertisement interaction processing device based on a display device, wherein the device comprises:
the detection control module is used for detecting that the display equipment plays the video advertisement and displaying two-dimensional code information corresponding to the video advertisement;
the acquisition module is used for determining whether equipment scans the return information of the two-dimensional code information or not through a network;
the advertisement canceling control module is used for controlling canceling playing of the video advertisement when return information of the two-dimension code information of the code scanning of the equipment is acquired;
the detection execution module is used for detecting whether an operation step which needs to be completed correspondingly to the two-dimension code information is executed or not based on first appointed time for canceling playing of the video advertisement;
the code scanning completion module is used for recording relevant information when detecting that the operation steps required to be completed corresponding to the two-dimension code information for executing code scanning are performed;
and the advertisement continuing execution module is used for controlling to continue playing the video advertisement when the next video advertisement needs to appear and pushing and displaying the two-dimension code information corresponding to the video advertisement when detecting that the operation step of scanning the code and the two-dimension code information corresponding to the two-dimension code information which needs to be completed is not executed.
A display device, wherein the display device comprises a memory, a processor and a boot advertisement interaction processing program stored on the memory and operable on the processor, and the boot advertisement interaction processing program, when executed by the processor, implements any one of the steps of the boot advertisement interaction processing method.
A computer-readable storage medium, wherein a boot advertisement interaction processing program is stored on the computer-readable storage medium, and when being executed by a processor, the boot advertisement interaction processing program implements any one of the steps of the boot advertisement interaction processing method.
As can be seen from the above, in the scheme of the present invention, it is detected that the display device plays a video advertisement, and two-dimensional code information corresponding to the video advertisement is displayed; determining whether equipment scans the returned information of the two-dimensional code information or not through a network; when return information of the two-dimensional code information of the code scanning of the equipment is acquired, controlling to cancel playing of the video advertisement; detecting whether an operation step which needs to be completed correspondingly to the two-dimension code information is executed or not based on first appointed time for canceling playing of the video advertisement; and when detecting that the operation steps required to be completed corresponding to the two-dimension code information for executing code scanning are performed, recording related information. Compared with the prior art, the scheme of the invention automatically calls the two-dimensional code corresponding to the display equipment such as the television broadcast advertisement for the user to scan the code, the advertisement is taken out after the scanned code is detected, the operation progress of the user after the code is scanned at the equipment end is automatically tracked, and the user is actively reminded of completing the order, so that the mode of forcing the user to be active is realized, the user pushes the startup video advertisement to the user and skips the advertisement subscription affair, the user experience is improved, and the order rate is improved.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the embodiments or the prior art descriptions will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive exercise.
Fig. 1 is a flowchart illustrating a method for interactive processing of a start-up advertisement according to an embodiment of the present invention;
FIG. 2 is a schematic flow chart illustrating the implementation of step S100 in FIG. 1;
FIG. 3 is a schematic flow chart illustrating the implementation of step S300 in FIG. 1;
FIG. 4 is a schematic diagram of a home LAN path formed by connecting a user mobile phone to a home router through wifi in the embodiment of the present invention;
FIG. 5 is a schematic diagram of a user forming a WAN access with the Internet via a 4G/5G network according to an embodiment of the present invention;
FIG. 6 is a flowchart illustrating the implementation of step S400 in FIG. 1;
fig. 7 is a schematic flowchart of a specific process of skipping video advertisements and ordering by a user through a startup advertisement interaction processing method according to an embodiment of the present invention;
FIG. 8 is a schematic structural diagram of a television-based interactive advertisement processing apparatus;
fig. 9 is a schematic block diagram of an internal structure of a display device according to an embodiment of the present invention.
Detailed Description
In the following description, for purposes of explanation and not limitation, specific details are set forth, such as particular system structures, techniques, etc. in order to provide a thorough understanding of the embodiments of the invention. It will be apparent, however, to one skilled in the art that the present invention may be practiced in other embodiments that depart from these specific details. In other instances, detailed descriptions of well-known systems, devices, circuits, and methods are omitted so as not to obscure the description of the present invention with unnecessary detail.
It will be understood that the terms "comprises" and/or "comprising," when used in this specification and the appended claims, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
It is also to be understood that the terminology used in the description of the invention herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used in the specification of the present invention and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
It should be further understood that the term "and/or" as used in this specification and the appended claims refers to and includes any and all possible combinations of one or more of the associated listed items.
As used in this specification and the appended claims, the term "if" may be interpreted contextually as "when …" or "upon" or "in response to a determination" or "in response to a detection". Similarly, the phrase "if it is determined" or "if a [ described condition or event ] is detected" may be interpreted depending on the context to mean "upon determining" or "in response to determining" or "upon detecting [ described condition or event ]" or "in response to detecting [ described condition or event ]".
The technical solutions in the embodiments of the present invention are clearly and completely described below with reference to the drawings of the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present invention, but the present invention may be practiced in other ways than those specifically described and will be readily apparent to those of ordinary skill in the art without departing from the spirit of the present invention, and therefore the present invention is not limited to the specific embodiments disclosed below.
With the development of science and technology, people spend more and more time on the internet, and manufacturers and operators who smell business put various soft, wide and hard widely-promoted products in all corners of the internet in succession, so that people cannot defend the products. In the prior art, the most boring advertisements are not the television starting advertisements and the advertisements before video playing, the short time is fifteen seconds, and the long time is two minutes, for tracing users or users who are easy to worry and have less daily free time, the advertisements which cannot be skipped and are forcibly watched are very easy to be unhappy, and every time the user registers and pays through a complex flow, the registration is completed to half or the advertisements are nearly not enough to pay, some users can select to quit payment and continue watching the television without paying, the result of the payment further reduces the goodness of the user to the television advertisements, and meanwhile, the advertisement operator loses an order, and the user and the operator cannot obtain benefits mutually.
In order to solve the problems in the prior art, in the scheme of the invention, the video advertisement played by the display equipment is detected, and the two-dimension code information corresponding to the video advertisement is displayed; determining whether equipment scans the returned information of the two-dimensional code information or not through a network; when return information of the two-dimensional code information of the code scanning of the equipment is acquired, controlling to cancel playing of the video advertisement; detecting whether an operation step which needs to be completed correspondingly to the two-dimension code information is executed or not based on first appointed time for canceling playing of the video advertisement; and when detecting that the operation steps required to be completed corresponding to the two-dimension code information for executing code scanning are performed, recording related information. Compared with the prior art, the scheme of the invention automatically calls the two-dimensional code corresponding to the display equipment such as the television broadcast advertisement for the user to scan the code, the advertisement is taken out after the scanned code is detected, the operation progress of the user after the code is scanned at the equipment end is automatically tracked, and the user is actively reminded of completing the order, so that the mode of forcing the user to be active is realized, the user pushes the startup video advertisement to the user and skips the advertisement subscription affair, the user experience is improved, and the order rate is improved.
Exemplary method
As shown in fig. 1, an embodiment of the present invention provides a startup advertisement interaction processing method, which is used for a display device, where the display device in the embodiment of the present invention is described by taking a television as an example, and specifically, the method includes the following steps:
s100, detecting that a video advertisement is played by a television, and displaying two-dimensional code information corresponding to the video advertisement;
in this embodiment, when the television terminal is turned on or starts to play a video, if a video advertisement is detected to exist, the preset two-dimensional code corresponding to the video advertisement is called and displayed at a position where the video advertisement is more conspicuous, so that the user can observe the two-dimensional code. The preset two-dimension code corresponding to the video advertisement is a two-dimension code link formed by establishing a corresponding relation between the video advertisement of a pre-cooperative advertisement operator and a registration payment process of the corresponding cancelled advertisement by a television end manufacturer. Furthermore, except for the startup video advertisement of a television end manufacturer, all video advertisements in the video app before video playing have corresponding advertisement cancellation registration payment flows, and the video advertisements are collected in advance and corresponding two-dimension code links are established, so that the corresponding two-dimension code links can be displayed when the video advertisements are played by the application app. By the method, the television terminal intelligently calls the two-dimensional code link corresponding to the video advertisement, so that the operation that a user needs to click and subscribe to skip advertisement service through a remote controller is reduced, convenience is provided for the user, and the intelligent experience of the user when using the television terminal is improved.
S200, determining whether equipment scans return information of the two-dimensional code information or not through a network;
in this embodiment, the two-dimensional code is called and generated by a television terminal in a home of a user, so that whether the user scans the two-dimensional code can be detected by detecting two-dimensional code return information with the television terminal information, and specifically, when the television terminal detects that equipment scans the two-dimensional code through a network and returns corresponding return information after performing corresponding operation, it is determined that the user scans the two-dimensional code through the equipment.
Or when the two-dimension code does not carry the information of the television end, the television end determines whether other equipment with the same network address as the television end scans the return information of the two-dimension code through a network, and if so, determines that the user scans the two-dimension code by using the terminal equipment. By the method, the television end accurately obtains the operation of scanning the two-dimensional code by the user, ensures that the television end timely responds according to the user operation, and improves the response accuracy and sensitivity to bring high-performance use experience to the user.
Specifically, in real time, the return information after the device scans the two-dimensional code information can be obtained through the television, or can be obtained through a third party, for example, the return information is obtained through a cloud or a broadcast platform, the two-dimensional code is scanned by the device, the corresponding return information is returned after corresponding operation is performed, and then the return information is sent to the television, so that whether the device scans the return information of the two-dimensional code information or not is confirmed.
S300, when return information of the two-dimension code information of the code scanning of the equipment is obtained, controlling to cancel playing of the video advertisement;
in this embodiment, when the television terminal acquires the return information of the user scanning the two-dimensional code through the terminal device, the video advertisement being played is controlled to be cancelled. Further, in order to prevent the user from skipping the video advertisement by scanning the two-dimensional code each time, when the return information of the user scanning the two-dimensional code through the terminal equipment is detected, the time of the video advertisement is shortened according to the daily television watching frequency or the television watching duration of the user. For example, when the user watches television more frequently or detects that the user watches television every day continuously in a week, the advertisement is reduced for a shorter time according to the higher frequency or the higher continuous times of watching television continuously, and the user waits for a longer time until the user scans the two-dimensional code and can not cancel the video advertisement or reduce the time of the video advertisement. The mode or the duration of the advertisement time is set according to the user use psychology of a user manufacturer, the user skips or shortens the video advertisement time after scanning the two-dimensional code by the method, the user experiences the pleasure of no video advertisement, the use experience of the user in using the television is improved in a short time, the times of scanning the two-dimensional code by the user to open the registration purchase page for canceling the video advertisement are improved, the possibility of user consumption is promoted, and further, the probability of more orders is provided for advertisement operators.
S400, detecting whether an operation step which needs to be finished correspondingly to the two-dimension code information is executed or not based on first appointed time for canceling playing of the video advertisement;
in this embodiment, it is detected whether the user continues to execute the step of registering and purchasing corresponding to the two-dimensional code link within a first specified time after the television cancels the video advertisement. And after the user executes registration purchase according to the flow in the two-dimensional code link, sending the purchase completion information to the television terminal through the Internet. And the television end detects whether the information is received in real time or at fixed intervals within a first designated time, judges that the user finishes purchasing when the television end receives the information within the first designated time, and judges that the user does not finish purchasing when the television end does not receive the information within the first designated time. The first appointed time is a time value preset by a television manufacturer or an advertiser, and when the payment of the user is not finished in the first appointed time, the user is controlled to be reminded to pay. Specifically, the first designated time is the moment when the video currently played by the user is finished, and according to the habit of the user, when the user finishes watching a video set, the user is used to wear away the mobile phone to spend the advertisement time, and then the user who has not finished registering payment is reminded to pay, so that the rate of forming a bill can be improved. In the method, whether the user executes the step of registering payment corresponding to the two-dimension code information is detected, so that the payment condition of the user is followed, and the problem that the user only scans codes to skip advertisements without paying is prevented, and the problem of loss accounting is caused to television manufacturers and advertisement operators.
And S500, when detecting that the operation steps required to be completed corresponding to the two-dimension code information for executing code scanning are performed, recording related information.
In this embodiment, when it is detected that the user has an operation step to be completed corresponding to the execution of the code scanning of the two-dimensional code information, for example, completion of registration or completion of payment for registration, the related information is recorded. When the user finishes registering and paying, recording the service purchasing duration of the user and not displaying the video advertisement before the service is finished in the future; when the user only completes a plurality of steps before payment, the current operation process of the user is recorded and stored, and the current process is directly called after next code scanning so that the user continues to complete payment, so that the user operation steps are reduced, the user experience is facilitated, the bill forming probability is improved, and the benefits of both parties are won by using good services.
As can be seen from the above, the startup advertisement interaction processing method provided by the embodiment of the invention detects that a video advertisement is played by a television, and displays two-dimension code information corresponding to the video advertisement; determining whether equipment scans the returned information of the two-dimensional code information or not through a network; when return information of the two-dimensional code information of the code scanning of the equipment is acquired, controlling to cancel playing of the video advertisement; detecting whether an operation step which needs to be completed correspondingly to the two-dimension code information is executed or not based on first appointed time for canceling playing of the video advertisement; and when detecting that the operation steps required to be completed corresponding to the two-dimension code information for executing code scanning are performed, recording related information. Compared with the prior art, the scheme of the invention automatically calls the two-dimensional code corresponding to the display equipment such as the television broadcast advertisement for the user to scan the code, the advertisement is taken out after the scanned code is detected, the operation progress of the user after the code is scanned at the equipment end is automatically tracked, and the user is actively reminded of completing the order, so that the mode of forcing the user to be active is realized, the user pushes the startup video advertisement to the user and skips the advertisement subscription affair, the user experience is improved, and the order rate is improved.
Specifically, in this embodiment, a smart television commonly used by a user is used as a television terminal, a mobile phone is used as a terminal device for scanning a code, and when the television terminal is another device, reference may be made to the specific scheme in this embodiment.
In an application scenario, when the smart television detects that a video advertisement is being played, two-dimension code information corresponding to the video advertisement is controlled to be displayed.
Specifically, in this embodiment, as shown in fig. 2, the step S100 includes:
step S101, detecting whether a television enters into playing of video advertisements;
s102, when the fact that the television enters the playing of the video advertisement is detected, two-dimension code information corresponding to the video advertisement is obtained;
and S103, controlling a played video advertisement interface to display two-dimensional code information corresponding to the video advertisement.
Wherein, before the step of detecting that the video advertisement is played by the television and displaying the two-dimensional code information corresponding to the video advertisement, the method comprises the following steps:
presetting two-dimensional code information corresponding to each video advertisement;
setting operation steps to be completed corresponding to the two-dimension code information;
and the two-dimension code information is used for canceling the current advertisement after scanning the two-dimension code and recording related information.
For example, a video advertisement of one minute is fixed when a smart television in the home of a user is turned on. The manufacturers of the smart televisions introduce a new scheme for selling the advertisement-free service by using the two-dimensional code. The method comprises the steps that a manufacturer obtains video advertisements of each video advertisement operator in cooperation, establishes two-dimension code information which corresponds to the video advertisements and contains a flow for registering and purchasing the advertisement-free service, sets operation steps which need to be carried out correspondingly in a link of the two-dimension code information, such as the step of registering, wherein a user needs to fill in a mobile phone number and obtains a verification code for registering or directly uses WeChat and Paibao for registering, and the like, selects the advertisement-free package on the next step, comprises monthly, quarterly and annual package services and the like, and finally enters a purchasing step, and inquires about the purchasing mode of the user, including Paibao, WeChao and bank card payment. And setting that the video advertisement which is played currently can be cancelled after the two-dimension code information is scanned by the terminal equipment of the user, and recording the operation information of the user in the link of the terminal equipment according to the two-dimension code information scanned by the code.
After the presetting of the smart television manufacturer is completed, when a user uses the smart television, the smart television detects whether the start-up advertisement is played, when the smart television detects that the start-up video advertisement is played for one minute, the content of the currently played start-up video advertisement is further obtained, for example, chocolate advertisements such as a stroboscopic frame and dove of an advertisement operator A series, the two-dimensional code information A corresponding to the preset A series advertisement is further called and displayed above the video advertisement, and the position and the size of the two-dimensional code information A are obvious and do not shield the main content of the video advertisement.
Further before the smart television is started and whether the smart television is started to play the start-up advertisement is detected, whether the current smart television or the current login account has the advertisement-free information is detected, and if yes, the video advertisement is not played; and if the situation that the intelligent television or the current login account has no advertisement-free information is detected, continuously detecting and playing the video advertisement. Through the steps, the registration and purchase steps needing the joint operation of remote control and the mobile phone are simplified into the method which can be continuously executed only by scanning the code of the mobile phone, so that the quick advertisement-free service registration and purchase experience brought to the user by the user operation is reduced.
In an application scene, the smart television acquires return information of whether terminal equipment scans the two-dimensional code information or not in a network;
for example, when the smart television plays the video advertisement and displays the two-dimension code information, whether the user uses a mobile phone to scan the two-dimension code information is judged according to whether return information for scanning the two-dimension code information of the smart television in a network is acquired. When the user scans the two-dimension code information through a mobile phone and then enters a registration purchase interface with the special information of the intelligent television, the server related to the registration purchase interface returns the return information, and the intelligent television receives the return information according to the internet, which is equivalent to receiving the information of the operation of scanning the two-dimension code information through the terminal equipment by the user.
In an application scenario, when the smart television acquires return information of the user scanning the two-dimensional code through terminal equipment, the video advertisement being played is controlled to be cancelled.
Specifically, in this embodiment, as shown in fig. 3, the step S300 includes:
s301, when two-dimension code information corresponding to a video advertisement is displayed on a played video advertisement interface, whether equipment in a network scans return information of the two-dimension code information or not is detected;
step S302, when the return information of the two-dimension code information of the device code scanning is obtained through a network protocol, the video advertisement is controlled to be cancelled and played within a second designated time.
For example, when the smart television is playing a video advertisement and simultaneously displays corresponding two-dimension code information, whether return information representing that the user scans the two-dimension code information through the terminal device is received or not is detected. When the smart television receives the return message through a network protocol, such as the most common TCP/IP protocol, the smart television controls to cancel the playing chocolate video advertisement of the advertisement operator A within a second designated time. The network protocol is a specific communication rule followed by data transmission between networks and terminals, and is simply summarized as the internet here. The second designated time is the preset time set by the smart television manufacturer, and for preventing the user from scanning the code to skip the video advertisement by using the mobile phone every time, the second designated time can be set in a longer time period, for example, the user cancels the played video advertisement within thirty seconds after scanning the code, or further dynamically changes the second designated time according to the frequency of using the smart television by the user and the number of days of continuously using the smart television, and when the frequency of watching the smart television by the user is higher and higher or the number of times of continuously watching the smart television is higher and higher, the second designated time is correspondingly improved. By the method, the user who likes to cancel the video advertisement in a code scanning mode without registering and purchasing the advertisement-free service can be intelligently detected, the function of the user for canceling the video advertisement in the code scanning mode is gradually weakened, and after the video advertisement is cancelled in the code scanning mode, the existence sense of the two-dimensional code can be continuously improved at different cancelling speeds, so that the user is not accustomed to a mode of canceling the video advertisement in the process of repeatedly and mechanically scanning the code to skip the advertisement, the habit is developed without considering registration and purchasing the advertisement-free service, and the final purpose of guiding the user to purchase the advertisement-free service to achieve profit is achieved.
Further, when the mobile phone of the user is connected with a home router through wifi to form a home local area network access, as shown in fig. 4, the mobile phone directly returns the return information to the smart television through the router and the wired network through wifi signals; as shown in fig. 5, when the mobile phone of the user is connected to the internet through the carrier network, i.e., the 4G or 5G network, to form a wide area network access, the return signal is connected to the corresponding server through the 4G/5G network, and the corresponding server sends the return signal to the smart television through the wired network, the router, and the wired network. The signal transmission process can realize the advertisement canceling action within one second, provides the experience feeling of approximate advertisement-free service for the user, and guides the user to order and purchase the advertisement-free service.
In an application scenario, the smart television detects whether the corresponding operation step in the two-dimensional code information link is executed or not based on a first designated time after the video advertisement is cancelled.
Specifically, in this embodiment, as shown in fig. 6, the step S400 includes:
s401, when detecting that the television cancels the first appointed time of the video advertisement, accessing a server and a device for scanning the code two-dimensional code information;
step S402, sending information through the information channel for pushing the advertisement information to access the equipment for scanning the code two-dimensional code information, detecting whether the equipment for scanning the code two-dimensional code information is registered or not, and pushing related content to promote the order.
For example, when the smart television detects a first designated time after the user scans the two-dimensional code information through a mobile phone and cancels the video advertisement, the smart television sends an information access server and the user mobile phone which scans the two-dimensional code information through an information channel for pushing advertisement information, obtains a purchase state of the current user for registering and purchasing the advertisement-free service, and judges whether the user registers and pays for purchasing the advertisement-free service of the video advertisement. And when detecting that the user does not complete the registration and purchase of the corresponding step in the two-dimensional code information, prompting the user to register and purchase the advertisement-free service in various modes such as short messages, app notification and the like. The first designated time is a time value preset by a smart television manufacturer, such as five minutes, ten minutes, half an hour or other time, and is used for prompting a user when the user forgets to purchase and pay for watching a television program after scanning and canceling the video advertisement. Further, the first appointed time can be dynamically set according to the video content watched by the user, the video content is pushed after the user switches the watched video content or the same video content is played, the user is prompted to purchase the advertisement-free service by using the leisure time of the user waiting, the user has enough time to operate, and the order forming probability of the television manufacturer is improved.
In an application scenario, when it is detected that the user completes a corresponding operation step in the two-dimensional code information link, that is, after it is detected that the user purchases an advertisement-free service, relevant information of the user is registered.
For example, after the smart television obtains that the user has finished purchasing the advertisement-free service through the internet in the operation step corresponding to the two-dimensional code information link, the smart television receives the corresponding purchase information, for example, when the user purchases a season card, the smart television is configured with an advertisement-free right of four months. Through the steps of the method, the user can quickly skip the video advertisement by scanning the two-dimension code in the video advertisement and receive the advertisement-free service purchase prompting information sent by the intelligent television or the server after the preset time, so that the advertisement-free experience is provided for the user, the order forming probability of an intelligent television manufacturer is improved, and the final profit purpose is realized.
In the embodiment of the present invention, a method for interactive processing of a start-up advertisement is further described in detail, and fig. 7 is a schematic view of a specific flow of skipping a video advertisement and ordering a user by using the method for interactive processing of a start-up advertisement, according to the embodiment of the present invention, the steps include:
step S10, start, proceed to step S10;
s11, starting a television by a user, starting the television for initialization, and entering the step S12;
step S12, the television inquires whether the advertisement-free information is contained, if yes, the step S20 is carried out, and if not, the step S13 is carried out;
step S13, the television starts playing video advertisements, and the step S14 is entered;
s14, calling the two-dimensional code corresponding to the video advertisement by the television, displaying the two-dimensional code in the video advertisement, and entering S15;
step S15, the television detects whether the two-dimensional code is scanned by the terminal equipment, if yes, the step S16 is carried out, and if not, the step S19 is carried out;
step S16, when the two-dimensional code is detected to be scanned, controlling to skip the video advertisement, and entering step S17;
step S17, after skipping the video advertisement, detecting whether the user purchases the advertisement-free service according to the content in the two-dimensional code link within the preset time, if yes, entering step S18, and if not, entering step S30;
step S18, when detecting that the user buys the advertisement-free service according to the flow in the two-dimensional code link, recording the purchase information of the user and setting the advertisement-free service in the television, and entering the step S30;
step S19, when the two-dimension code is not detected to be scanned, controlling to continue playing the advertisement, and entering step S30;
s20, when the television or the current account is detected to have the advertisement-free information, controlling to skip the video advertisement, and entering the step S30;
and step S30, end.
In the embodiment of the invention, before the television is started initially and the video advertisement is ready to be played, whether the television system or the currently logged account has the setting of the advertisement-free information is detected in advance, and if yes, the video advertisement is skipped directly; if not, further playing the video advertisement, calling two-dimension code information corresponding to the video advertisement and used for purchasing the paid advertisement-free service, displaying the two-dimension code information in the video advertisement, detecting whether a user scans the two-dimension code through a code scanning function of terminal equipment such as a mobile phone, a tablet and the like, and continuing to play the video advertisement when the two-dimension code is not detected to be scanned until the video advertisement is finished; when the two-dimension code is detected to be scanned, the video advertisement is directly skipped, whether the user continues to execute the operation steps in the two-dimension code information through the mobile phone or the tablet device or not is inquired in real time or at intervals within the preset time after the video advertisement is skipped, namely registration, login and purchase of the advertisement-free service are carried out, and when the purchase action of the user is not detected, no feedback is carried out; and when the purchasing action of the user is detected, recording the purchasing information of the user, such as the fact that the user subscribes to a monthly service, a quarterly service or an annual service, and correspondingly setting the advertisement-free authority and the expiration date in the television system or the current login account.
Exemplary device
As shown in fig. 8, corresponding to the above startup advertisement interaction processing method, an embodiment of the present invention further provides a television-based startup advertisement interaction processing apparatus, where the television-based startup advertisement interaction processing apparatus includes:
the detection control module 810 is configured to detect that a video advertisement is played by a television, and display two-dimensional code information corresponding to the video advertisement;
in this embodiment, when the television terminal is turned on or starts to play a video, if a video advertisement is detected to exist, the preset two-dimensional code corresponding to the video advertisement is called and displayed at a position where the video advertisement is more conspicuous, so that the user can observe the two-dimensional code. The preset two-dimension code corresponding to the video advertisement is a two-dimension code link formed by establishing a corresponding relation between the video advertisement of a pre-cooperative advertisement operator and a registration payment process of the corresponding cancelled advertisement by a television end manufacturer. Furthermore, except for the startup video advertisement of a television end manufacturer, all video advertisements in the video app before video playing have corresponding advertisement cancellation registration payment flows, and the video advertisements are collected in advance and corresponding two-dimension code links are established, so that the corresponding two-dimension code links can be displayed when the video advertisements are played by the application app. By the method, the television terminal intelligently calls the two-dimensional code link corresponding to the video advertisement, so that the operation that a user needs to click and subscribe to skip advertisement service through a remote controller is reduced, convenience is provided for the user, and the intelligent experience of the user when using the television terminal is improved.
An obtaining module 820, configured to determine whether there is returned information of the two-dimensional code information obtained by scanning a code by a device through a network;
in this embodiment, the two-dimensional code is called and generated by a television terminal in a home of a user, so that whether the user scans the two-dimensional code can be detected by using the two-dimensional code with the television terminal information, and when the two-dimensional code with the television terminal information detects that equipment scans return information of the two-dimensional code, it is determined that the user scans the two-dimensional code. Or when the two-dimension code does not carry the information of the television end, the television end acquires whether other equipment with the same network address as the television end in the network scans the return information of the two-dimension code, and if so, the user is judged to scan the two-dimension code by using the terminal equipment. By the method, the television end accurately obtains the operation of scanning the two-dimensional code by the user, ensures that the television end timely responds according to the user operation, and improves the response accuracy and sensitivity to bring high-performance use experience to the user.
The advertisement canceling control module 830 is configured to, when return information of the two-dimensional code information obtained by scanning the code by the device is obtained, control to cancel playing of the video advertisement;
in this embodiment, when the television terminal acquires the return information of the user scanning the two-dimensional code through the terminal device, the video advertisement being played is controlled to be cancelled. Further, in order to prevent the user from skipping the video advertisement by scanning the two-dimensional code each time, when the return information of the user scanning the two-dimensional code through the terminal equipment is detected, the time of the video advertisement is shortened according to the daily television watching frequency or the television watching duration of the user. For example, when the user watches television more frequently or detects that the user watches television every day continuously in a week, the advertisement is reduced for a shorter time according to the higher frequency or the higher continuous times of watching television continuously, and the user waits for a longer time until the user scans the two-dimensional code and can not cancel the video advertisement or reduce the time of the video advertisement. The mode or the duration of the advertisement time is set according to the user use psychology of a user manufacturer, the user skips or shortens the video advertisement time after scanning the two-dimensional code by the method, the user experiences the pleasure of no video advertisement, the use experience of the user in using the television is improved in a short time, the times of scanning the two-dimensional code by the user to open the registration purchase page for canceling the video advertisement are improved, the possibility of user consumption is promoted, and further, the probability of more orders is provided for advertisement operators.
The detection execution module 840 is used for detecting whether an operation step which needs to be completed corresponding to the two-dimension code information is executed or not based on first appointed time for canceling playing of the video advertisement;
in this embodiment, it is detected whether the user continues to execute the step of registering and purchasing corresponding to the two-dimensional code link within a first specified time after the television cancels the video advertisement. And after the user executes registration purchase according to the flow in the two-dimensional code link, sending the purchase completion information to the television terminal through the Internet. And the television end detects whether the information is received in real time or at fixed intervals within a first designated time, judges that the user finishes purchasing when the television end receives the information within the first designated time, and judges that the user does not finish purchasing when the television end does not receive the information within the first designated time. The first appointed time is a time value preset by a television manufacturer or an advertiser, and when the payment of the user is not finished in the first appointed time, the user is controlled to be reminded to pay. Specifically, the first designated time is the moment when the video currently played by the user is finished, and according to the habit of the user, when the user finishes watching a video set, the user is used to wear away the mobile phone to spend the advertisement time, and then the user who has not finished registering payment is reminded to pay, so that the rate of forming a bill can be improved. In the method, whether the user executes the step of registering payment corresponding to the two-dimension code information is detected, so that the payment condition of the user is followed, and the problem that the user only scans codes to skip advertisements without paying is prevented, and the problem of loss accounting is caused to television manufacturers and advertisement operators.
A code scanning completion module 850, configured to record relevant information when detecting that there is an operation step to be completed corresponding to the two-dimensional code information for executing code scanning;
in this embodiment, when it is detected that the user has an operation step to be completed corresponding to the execution of the code scanning of the two-dimensional code information, for example, completion of registration or completion of payment for registration, the related information is recorded. When the user finishes registering and paying, recording the service purchasing duration of the user and not displaying the video advertisement before the service is finished in the future; when the user only completes a plurality of steps before payment, the current operation process of the user is recorded and stored, and the current process is directly called after next code scanning so that the user continues to complete payment, so that the user operation steps are reduced, the user experience is facilitated, the bill forming probability is improved, and the benefits of both parties are won by using good services.
And an advertisement continuing execution module 860, configured to, when it is detected that the operation step that needs to be completed corresponding to the two-dimension code information is not executed, control to continue playing the video advertisement when the video advertisement needs to appear next time, and push and display the two-dimension code information corresponding to the video advertisement.
In this embodiment, when it is not detected that the user purchases the advertisement-free service, the video advertisement and the corresponding two-dimensional code information are continuously pushed to the user when the user is started up or viewed next time.
As can be seen from the above, in the startup advertisement interaction processing method provided in the embodiment of the present invention, the detection control module 810 detects that a video advertisement is played by a television, and displays two-dimensional code information corresponding to the video advertisement; determining whether equipment scans return information of the two-dimensional code information through a network by the acquisition module 820; through the advertisement canceling control module 830, when the return information of the two-dimensional code information of the code scanning of the device is obtained, the playing of the video advertisement is controlled to be canceled; detecting whether an operation step to be completed corresponding to the two-dimension code information is executed or not based on first appointed time for canceling playing of the video advertisement through the detection executing module 840; through the code scanning completion module 850, when detecting that there is an operation step to be completed corresponding to the two-dimensional code information for executing code scanning, recording related information; through the advertisement continuing execution module 860, when it is detected that the user does not complete the operation steps corresponding to the two-dimension code information to be completed, the video advertisement and the two-dimension code information are controlled to be normally displayed when the scene of the video advertisement needs to be displayed is continued. Compared with the prior art, the scheme of the invention automatically calls the two-dimensional code corresponding to the display equipment such as the television broadcast advertisement for the user to scan the code, the advertisement is taken out after the scanned code is detected, the operation progress of the user after the code is scanned at the equipment end is automatically tracked, and the user is actively reminded of completing the order, so that the mode of forcing the user to be active is realized, the user pushes the startup video advertisement to the user and skips the advertisement subscription affair, the user experience is improved, and the order rate is improved.
Specifically, in this embodiment, a smart television commonly used by a user is used as a television terminal, a mobile phone is used as a terminal device for scanning a code, and when the television terminal is another device, reference may be made to the specific scheme in this embodiment.
Specifically, in this embodiment, the specific functions of each module of the television-based startup advertisement interaction processing apparatus may refer to the corresponding descriptions in the startup advertisement interaction processing method, and are not described herein again.
Based on the above embodiments, the present invention further provides a display device 900, whose functional block diagram can be shown in fig. 9. The display device includes a processor 901, a memory, a network interface 904, and a display screen 905 connected by a system bus. Wherein the processor of the display device is configured to provide computing and control capabilities. The memory of the display device includes a nonvolatile storage medium 902 and an internal memory 903. The non-volatile storage medium 902 stores an operating system and a television-based power-on advertisement interaction handler. The internal memory provides an environment for running an operating system in the nonvolatile storage medium and a television-based power-on advertisement interaction processing program. The network interface of the display device is used for communicating with an external terminal through network connection. When being executed by a processor, the startup advertisement interaction processing program based on the television realizes the steps of any startup advertisement interaction processing method. The display screen of the display device 900 may be a liquid crystal display screen or an electronic ink display screen.
It will be understood by those skilled in the art that the schematic block diagram shown in fig. 9 is only a block diagram of a part of the structure related to the solution of the present invention, and does not constitute a limitation of the display device to which the solution of the present invention is applied, and a specific display device may include more or less components than those shown in the drawings, or combine some components, or have a different arrangement of components.
In one embodiment, a display device is provided, where the display device includes a memory, a processor, and a television-based power-on advertisement interaction processing program stored in the memory and executable on the processor, and the television-based power-on advertisement interaction processing program performs the following operation instructions when executed by the processor:
detecting that a video advertisement is played by a television, and displaying two-dimension code information corresponding to the video advertisement;
determining whether equipment scans the returned information of the two-dimensional code information or not through a network;
when return information of the two-dimensional code information of the code scanning of the equipment is acquired, controlling to cancel playing of the video advertisement;
detecting whether an operation step which needs to be completed correspondingly to the two-dimension code information is executed or not based on first appointed time for canceling playing of the video advertisement;
and when detecting that the operation steps required to be completed corresponding to the two-dimension code information for executing code scanning are performed, recording related information.
The embodiment of the invention also provides a computer readable storage medium, wherein the computer readable storage medium is stored with a television-based startup advertisement interaction processing program, and the startup advertisement interaction processing program based on the television realizes the steps of any startup advertisement interaction processing method provided by the embodiment of the invention when being executed by a processor.
It should be understood that, the sequence numbers of the steps in the foregoing embodiments do not imply an execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation to the implementation process of the embodiments of the present invention.
It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-mentioned division of the functional units and modules is illustrated, and in practical applications, the above-mentioned functions may be distributed as different functional units and modules according to needs, that is, the internal structure of the apparatus may be divided into different functional units or modules to implement all or part of the above-mentioned functions. Each functional unit and module in the embodiments may be integrated in one processing unit, or each unit may exist alone physically, or two or more units are integrated in one unit, and the integrated unit may be implemented in a form of hardware, or in a form of software functional unit. In addition, specific names of the functional units and modules are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present invention. The specific working processes of the units and modules in the system may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and reference may be made to the related descriptions of other embodiments for parts that are not described or illustrated in a certain embodiment.
Those of ordinary skill in the art would appreciate that the elements and algorithm steps of the examples described in connection with the embodiments disclosed herein may be implemented as electronic hardware, or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
In the embodiments provided in the present invention, it should be understood that the disclosed apparatus/terminal device and method may be implemented in other ways. For example, the above-described embodiments of the apparatus/terminal device are merely illustrative, and for example, the division of the above modules or units is only one logical division, and the actual implementation may be implemented by another division, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed.
The integrated modules/units described above, if implemented in the form of software functional units and sold or used as separate products, may be stored in a computer readable storage medium. Based on such understanding, all or part of the flow of the method according to the embodiments of the present invention may also be implemented by a computer program, which may be stored in a computer-readable storage medium and can implement the steps of the embodiments of the method when the computer program is executed by a processor. The computer program includes computer program code, and the computer program code may be in a source code form, an object code form, an executable file or some intermediate form. The computer readable medium may include: any entity or device capable of carrying the above-mentioned computer program code, recording medium, usb disk, removable hard disk, magnetic disk, optical disk, computer Memory, Read-Only Memory (ROM), Random Access Memory (RAM), electrical carrier wave signal, telecommunication signal, software distribution medium, etc. It should be noted that the contents contained in the computer-readable storage medium can be increased or decreased as required by legislation and patent practice in the jurisdiction.
The above-mentioned embodiments are only used for illustrating the technical solutions of the present invention, and not for limiting the same; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those skilled in the art; the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not depart from the spirit and scope of the embodiments of the present invention, and they should be construed as being included therein.

Claims (10)

1. A startup advertisement interaction processing method is used for a display device, and is characterized by comprising the following steps:
detecting that the display equipment plays a video advertisement, and displaying two-dimension code information corresponding to the video advertisement;
determining whether equipment scans the returned information of the two-dimensional code information or not through a network;
when return information of the two-dimensional code information of the code scanning of the equipment is acquired, controlling to cancel playing of the video advertisement;
detecting whether an operation step which needs to be completed correspondingly to the two-dimension code information is executed or not based on first appointed time for canceling playing of the video advertisement;
and when detecting that the operation steps required to be completed corresponding to the two-dimension code information for executing code scanning are performed, recording related information.
2. The interactive processing method for start-up advertisement as claimed in claim 1, wherein when detecting that there is an operation step to be completed corresponding to the two-dimensional code information for executing code scanning, the step of recording the related information further comprises:
and when detecting that the operation step of scanning the code and corresponding to the two-dimension code information to be completed is not executed, controlling to continue playing the video advertisement when the video advertisement needs to appear next time, and pushing and displaying the two-dimension code information corresponding to the video advertisement.
3. The startup advertisement interaction processing method based on the display device according to claim 1, wherein the step of detecting that the display device plays the video advertisement and displaying the two-dimensional code information corresponding to the video advertisement comprises:
presetting two-dimensional code information corresponding to each video advertisement;
setting operation steps to be completed corresponding to the two-dimension code information;
and the two-dimension code information is used for canceling the current advertisement after scanning the two-dimension code and recording related information.
4. The startup advertisement interaction processing method based on the display device according to claim 1, wherein the step of detecting that the display device plays the video advertisement and displaying the two-dimensional code information corresponding to the video advertisement further comprises:
detecting the starting initialization of the display equipment, and acquiring whether advertisement-free information exists in the system;
and when the advertisement-free information is not available in the acquisition system, acquiring the video advertisement and controlling the display equipment to play the video advertisement.
5. The startup advertisement interaction processing method based on the display device according to claim 1, wherein the step of detecting that the display device plays the video advertisement and displaying the two-dimensional code information corresponding to the video advertisement comprises:
detecting whether the display equipment enters playing of video advertisements;
when the display device is detected to enter the video advertisement playing mode, acquiring two-dimension code information corresponding to the video advertisement;
and controlling a played video advertisement interface to display two-dimensional code information corresponding to the video advertisement.
6. The startup advertisement interaction processing method based on the display device according to claim 1, wherein the step of controlling to cancel playing of the video advertisement when the return information of the two-dimensional code information of the device code scanning is acquired comprises:
when two-dimension code information corresponding to a video advertisement is displayed on a played video advertisement interface, detecting whether equipment in a network scans return information of the two-dimension code information or not;
and when the return information of the two-dimension code information of the code scanning of the equipment is acquired through a network protocol, the video advertisement is controlled to be canceled and played within a second designated time.
7. The startup advertisement interaction processing method based on display equipment according to claim 1, wherein the operation step of detecting whether the execution of code scanning of the two-dimensional code information is required to be completed or not is performed based on a first designated time for canceling the playing of the video advertisement:
when detecting that the display equipment cancels the first appointed time of the video advertisement, accessing the server and equipment for scanning the code two-dimensional code information;
the device for sending the information access code scanning two-dimensional code information through the information channel for pushing the advertisement information detects whether the device for scanning the code scanning two-dimensional code information completes registration or not, and pushes related content to promote the order formation.
8. A boot advertisement interaction processing apparatus based on a display device, the apparatus comprising:
the detection control module is used for detecting that the display equipment plays the video advertisement and displaying two-dimensional code information corresponding to the video advertisement;
the acquisition module is used for determining whether equipment scans the return information of the two-dimensional code information or not through a network;
the advertisement canceling control module is used for controlling canceling playing of the video advertisement when return information of the two-dimension code information of the code scanning of the equipment is acquired;
the detection execution module is used for detecting whether an operation step which needs to be completed correspondingly to the two-dimension code information is executed or not based on first appointed time for canceling playing of the video advertisement;
the code scanning completion module is used for recording relevant information when detecting that the operation steps required to be completed corresponding to the two-dimension code information for executing code scanning are performed;
and the advertisement continuing execution module is used for controlling to continue playing the video advertisement when the next video advertisement needs to appear and pushing and displaying the two-dimension code information corresponding to the video advertisement when detecting that the operation step of scanning the code and the two-dimension code information corresponding to the two-dimension code information which needs to be completed is not executed.
9. A display device comprising a memory, a processor, and a power-on advertisement interaction processing program stored on the memory and executable on the processor, the power-on advertisement interaction processing program when executed by the processor implementing the steps of the power-on advertisement interaction processing method according to any one of claims 1 to 7.
10. A computer-readable storage medium, wherein a boot advertisement interaction processing program is stored on the computer-readable storage medium, and when executed by a processor, the boot advertisement interaction processing program implements the steps of the boot advertisement interaction processing method according to any one of claims 1 to 7.
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