WO2018000685A1 - Advertisement transferring method and device - Google Patents

Advertisement transferring method and device Download PDF

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Publication number
WO2018000685A1
WO2018000685A1 PCT/CN2016/105156 CN2016105156W WO2018000685A1 WO 2018000685 A1 WO2018000685 A1 WO 2018000685A1 CN 2016105156 W CN2016105156 W CN 2016105156W WO 2018000685 A1 WO2018000685 A1 WO 2018000685A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
program
graphic identifier
information
smart terminal
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PCT/CN2016/105156
Other languages
French (fr)
Chinese (zh)
Inventor
康华
杜熙
Original Assignee
乐视控股（北京）有限公司
乐视致新电子科技（天津）有限公司
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Application filed by 乐视控股（北京）有限公司, 乐视致新电子科技（天津）有限公司 filed Critical 乐视控股（北京）有限公司
Publication of WO2018000685A1 publication Critical patent/WO2018000685A1/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/426—Internal components of the client ; Characteristics thereof
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/426—Internal components of the client ; Characteristics thereof
    • H04N21/42653—Internal components of the client ; Characteristics thereof for processing graphics
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4782—Web browsing, e.g. WebTV
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot

Definitions

  • an embodiment of the present invention provides an advertisement transfer method and apparatus, which are solved.
  • the jump to the specified network page, the instruction to obtain the program information is specifically:
  • a program requesting unit configured to jump to a specified network address and open the page, and send an instruction for acquiring program information to a background monitoring platform of the smart terminal;
  • FIG. 6 is a schematic diagram of an apparatus for processing a storage device according to an embodiment of the present invention.
  • Terminals include, but are not limited to, mobile phones or tablets.
  • the advertisement configuration service platform refers to a platform for providing advertisement data, and the objects provided include an intelligent terminal and a mobile terminal.
  • a second embodiment of the advertisement transfer method according to the present invention includes the following steps:
  • the two-dimensional code records the data symbol information in a black and white pattern distributed in a plane (two-dimensional direction) by a certain geometric pattern, and the information contained in the two-dimensional code is obtained through a corresponding decoding operation.
  • jumping to the specified network page is implemented by a browser that is provided by the mobile terminal, And sending a program information acquisition instruction to the background monitoring platform of the smart terminal;
  • the program information refers to a program ID of the current program viewed by the user on the smart terminal in the program monitoring list of the program background monitoring platform, and each program corresponds to The only program ID, the currently playing program can be confirmed by the program ID;
  • the program background monitoring platform is a platform for the back-end operators to monitor and control the program.
  • the reading module 2 is configured to scan the graphic identifier and read the information in the graphic identifier.
  • the mobile terminal scans the graphic identifier provided on the screen of the smart terminal 1 through a camera or other optical device, and the graphic The identifier is saved in an image format, the image of the graphic identifier is read, and the decoding operation is performed according to the reading rule of the graphic identifier to obtain information included in the graphic identifier; the mobile terminal includes but is not limited to a mobile phone or a tablet.
  • the network module 3 is configured to jump to a specified network page and issue an instruction for acquiring program information.
  • the jump to the specified network page is implemented by a browser of the mobile terminal, and is sent to the intelligent terminal through the network.
  • the background monitoring platform sends an instruction for acquiring program information;
  • the program information refers to a program ID of a current program viewed by the user on the smart terminal 1 in a program monitoring list of the program background monitoring platform, and each program corresponds to a unique program ID.
  • the currently played program can be confirmed by the program ID;
  • the program background monitoring platform returns the current program ID of the smart terminal 1 after receiving the acquisition instruction of the program information;
  • the program background monitoring platform is the program of the back-end operator Monitoring and control platform.
  • a second embodiment of the advertisement transfer apparatus includes: an intelligent terminal 1, a reading module 2, a network module 3, and an advertisement module 4; the reading module 2, the network module 3, and The advertising modules 4 are all arranged on the mobile terminal.
  • the smart terminal 1 is configured to provide a graphic identifier, and the smart terminal 1 includes, but is not limited to, a smart TV.
  • the graphic identifier includes, but is not limited to, a two-dimensional code.
  • the smart terminal 1 For the smart TV the graphic identifier is a two-dimensional code; the smart terminal 1 displays the graphic identifier on the screen, and the graphic identifier includes information that is a uniform resource locator that jumps to a specified network address.
  • the decoding unit 22 is configured to read an image of the graphic identifier and obtain information included in the graphic identifier.
  • the decoding unit 22 reads the image of the graphic identifier saved by the identifying unit 21, and the graphic identifier, that is, the two-dimensional code is used.
  • a certain geometric figure records the data symbol information in a black and white pattern distributed in a plane (two-dimensional direction) according to a certain rule, and acquires information contained in the two-dimensional code through a corresponding decoding operation.
  • the program requesting unit 31 is configured to jump to a specified network address and open the page, and send a program information acquisition instruction to the background monitoring platform of the smart terminal; in the embodiment of the present invention, jump to the specified network page through the mobile terminal.
  • the built-in browser implements, and sends a program information acquisition instruction to the background monitoring platform of the smart terminal through the program requesting unit 31; the program information refers to the current program viewed by the user on the smart terminal 1 in the program background monitoring platform.
  • the program ID in the program monitoring list each program corresponds to a unique program ID, and the currently played program can be confirmed by the program ID; the program background monitoring platform is a platform for the back-end operator to monitor and control the program.
  • the advertisement playing unit 43 is configured to play an advertisement on the currently specified webpage, and the user can directly view the same advertisement played on the program of the smart terminal 1 on the mobile terminal, and complete browsing on the specified webpage. Shopping and other operations are convenient and fast.
  • the mobile terminal scans the graphic identifier and reads information in the graphic identifier
  • a corresponding advertisement request is issued according to the program information, and the feedback advertisement data is received and played on the designated web page.
  • a program instructing related hardware may be completed by a program instructing related hardware, and the program is stored in a storage medium, and includes a plurality of instructions for making a device (which may be a single chip microcomputer). , a chip, etc. or a processor performs all or part of the steps of the methods described in various embodiments of the present application.
  • the foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like. .

Abstract

The present invention relates to the field of network popularization. Disclosed in the embodiments thereof are an advertisement transferring method and device, the advertisement transferring method comprising: a smart terminal providing a graph identifier on a screen; a mobile terminal scanning the graph identifier, and reading information in the graph identifier; jumping to a designated webpage, and sending an instruction for obtaining program information; and sending a corresponding advertisement request according to the program information, receiving advertisement data that is fed back, and playing back the advertisement data in the designated webpage. According to the advertisement transferring method and apparatus provided by the embodiments of the present invention, by means of a graph identifier provided by a smart terminal being scanned by using a mobile terminal, and jumping to a designated webpage according to the information in the graph identifier, a same advertisement which is played back on a program of the smart terminal may be viewed on the mobile terminal, allowing for browsing and shopping operations to be completed on the designated webpage.

Description

一种广告转移方法及装置Advertising transfer method and device
本申请基于申请号为CN 2016104798645、申请日为2016年6月27日的中国专利申请提出，并要求该中国专利申请的优先权，该中国专利申请的全部内容在此引入本申请作为参考。The present application is filed on the basis of the Chinese Patent Application No. WO 2016104798645, filed on Jun.
【技术领域】[Technical Field]
本发明涉及网络推广领域，尤其涉及一种广告转移方法及装置。The present invention relates to the field of network promotion, and in particular, to an advertisement transfer method and apparatus.
【背景技术】【Background technique】
智能电视边看边卖的广告模式(观看电视节目时，根据内容推出给定广告)是现在各厂商都在尝试的新型广告形式。目前广告推出的方式为在电视屏幕边角显示广告贴片或小视频，同时给出二维码或电话以便用户购买。The advertising mode that smart TVs sell while watching (when watching TV programs, launching a given advertisement based on content) is a new form of advertising that various manufacturers are now trying. At present, the advertisement is introduced by displaying an advertisement patch or a small video at the corner of the TV screen, and giving a QR code or a telephone for the user to purchase.
在实现本发明过程中，发明人发现现有技术中至少存在如下问题：In the process of implementing the present invention, the inventors have found that at least the following problems exist in the prior art:
用户在观看电视节目上的购物广告时，有购买欲望但操作不便，不符合用户手机挑选购物的习惯；电视购物的实时效果性要求太强，用户除非冲动购物，购买转化率较低。When a user watches a shopping advertisement on a television program, there is a desire to purchase but the operation is inconvenient, which does not meet the habit of selecting a mobile phone for the user's mobile phone; the real-time effect requirement of the television shopping is too strong, and the user has a low conversion rate unless the shopping is impulsive.
【发明内容】[Summary of the Invention]
为了克服现有技术中相关产品的不足，本发明实施例提出一种广告转移方法及装置，解决。In order to overcome the deficiencies of related products in the prior art, an embodiment of the present invention provides an advertisement transfer method and apparatus, which are solved.
本发明实施例解决其技术问题所采用的技术方案是：The technical solution adopted by the embodiment of the present invention to solve the technical problem thereof is:
本发明实施例所提供的一种广告转移方法，包括：An advertisement transfer method provided by an embodiment of the present invention includes:
智能终端在屏幕上给出图形标识；The smart terminal gives a graphic identification on the screen;
移动终端扫描该图形标识并读取图形标识内的信息；The mobile terminal scans the graphic identifier and reads information in the graphic identifier;
跳转到指定网络页面，发出节目信息的获取指令；Jump to the specified network page and issue an instruction to obtain program information;
根据节目信息发出对应的广告请求，接收反馈的广告数据，并在所述指定网络页面播放。 A corresponding advertisement request is issued according to the program information, and the feedback advertisement data is received and played on the designated web page.
作为本发明的进一步改进，所述移动终端扫描该图形标识并读取图形标识内的信息具体为：As a further improvement of the present invention, the mobile terminal scans the graphic identifier and reads the information in the graphic identifier as follows:
扫描并识别智能终端屏幕上提供的图形标识，将该图形标识以图像格式保存下来；读取图形标识的图像，获取图形标识内包含的信息。Scan and identify the graphic identifier provided on the screen of the smart terminal, save the graphic identifier in an image format; read the image of the graphic identifier to obtain the information contained in the graphic identifier.
作为本发明的进一步改进，所述跳转到指定网络页面，发出节目信息的获取指令具体为：As a further improvement of the present invention, the jump to the specified network page, the instruction to obtain the program information is specifically:
跳转到指定的网络地址并打开该页面，向智能终端的后台监控平台发出节目信息的获取指令，获取后台监控平台返回的智能终端当前的节目信息。Jump to the specified network address and open the page, and send the program information acquisition instruction to the background monitoring platform of the smart terminal to obtain the current program information of the smart terminal returned by the background monitoring platform.
作为本发明的进一步改进，所述根据节目信息发出广告请求，接收反馈的广告数据，并在所述指定网络页面播放具体为：As a further improvement of the present invention, the sending an advertisement request according to the program information, receiving the feedback advertisement data, and playing on the specified network page is specifically:
根据获取到的智能终端当前的节目信息，向广告配置服务平台发出在当前节目上所播放广告的数据请求指令，接收广告配置服务平台反馈的广告数据，在当前所述指定网络页面播放广告。And sending, according to the current program information of the acquired smart terminal, the data request instruction of the advertisement played on the current program to the advertisement configuration service platform, receiving the advertisement data fed back by the advertisement configuration service platform, and playing the advertisement on the currently specified network page.
作为本发明的进一步改进，所述图形标识包括二维码。As a further improvement of the present invention, the graphic identifier comprises a two-dimensional code.
作为本发明的进一步改进，所述图形标识包括的信息为跳转到指定网络地址的统一资源定位符。As a further improvement of the present invention, the graphic identifier includes information that is a uniform resource locator that jumps to a specified network address.
本发明实施例所提供的一种广告转移装置，包括：An advertisement transfer apparatus provided by an embodiment of the present invention includes:
智能终端，用于提供图形标识；An intelligent terminal for providing a graphic identifier;
读取模块，用于扫描图形标识并读取图形标识内的信息；a reading module for scanning a graphic identifier and reading information in the graphic identifier;
网络模块，用于跳转到指定网络页面，发出节目信息的获取指令；a network module, configured to jump to a specified network page, and send an instruction for acquiring program information;
广告模块，根据节目信息发出对应的广告请求，接收反馈的广告数据，并在所述指定网络页面播放。The advertisement module sends a corresponding advertisement request according to the program information, receives the feedback advertisement data, and plays on the specified network page.
作为本发明的进一步改进，所述读取模块包括：As a further improvement of the present invention, the reading module comprises:
识别单元，用于扫描并识别智能终端屏幕上提供的图形标识，将该图形标识以图像格式保存下来；a recognition unit, configured to scan and identify a graphic identifier provided on a screen of the smart terminal, and save the graphic identifier in an image format;
解码单元，用于读取图形标识的图像，获取图形标识内包含的信息。 And a decoding unit, configured to read an image of the graphic identifier, and obtain information included in the graphic identifier.
作为本发明的进一步改进，所述网络模块包括：As a further improvement of the present invention, the network module includes:
节目请求单元，用于跳转到指定的网络地址并打开该页面，向智能终端的后台监控平台发出节目信息的获取指令；a program requesting unit, configured to jump to a specified network address and open the page, and send an instruction for acquiring program information to a background monitoring platform of the smart terminal;
节目获取单元，用于获取后台监控平台返回的智能终端当前的节目信息。The program obtaining unit is configured to obtain current program information of the smart terminal returned by the background monitoring platform.
作为本发明的进一步改进，所述广告模块包括：As a further improvement of the present invention, the advertisement module comprises:
广告请求单元，用于根据获取到的智能终端当前的节目信息，向广告配置服务平台发出在当前节目上所播放广告的数据请求指令；An advertisement requesting unit, configured to send, according to the obtained current program information of the smart terminal, a data request instruction for the advertisement played on the current program to the advertisement configuration service platform;
广告接收单元，用于接收广告配置服务平台反馈的广告数据；An advertisement receiving unit, configured to receive advertisement data fed back by the advertisement configuration service platform;
广告播放单元，用于在当前所述指定网络页面播放广告。An advertisement playing unit, configured to play an advertisement on the currently specified webpage.
作为本发明的进一步改进，所述图形标识包括二维码。As a further improvement of the present invention, the graphic identifier comprises a two-dimensional code.
作为本发明的进一步改进，所述图形标识包括的信息为跳转到指定网络地址的统一资源定位符。As a further improvement of the present invention, the graphic identifier includes information that is a uniform resource locator that jumps to a specified network address.
本发明实施例所提供的一种电子设备，包括：An electronic device provided by an embodiment of the present invention includes:
至少一个处理器；以及，At least one processor; and,
与所述至少一个处理器通信连接的存储器；其中，a memory communicatively coupled to the at least one processor; wherein
所述存储器存储有可被所述一个处理器执行的指令，所述指令被所述至少一个处理器执行，以使所述至少一个处理器能够执行上述任一项所述的方法。The memory stores instructions executable by the one processor, the instructions being executed by the at least one processor to enable the at least one processor to perform the method of any of the above.
本发明实施例所提供的一种非暂态计算机可读存储介质，所述非暂态计算机可读存储介质存储计算机指令，所述计算机指令用于使所述计算机执行上述任一项所述的方法。A non-transitory computer readable storage medium is provided by an embodiment of the present invention, the non-transitory computer readable storage medium storing computer instructions for causing the computer to perform the method.
本发明实施例所提供的一种计算机程序产品，所述计算机程序产品包括存储在非暂态计算机可读存储介质上的计算机程序，所述计算机程序包括程序指令，当所述程序指令被计算机执行时，使所述计算机执行上述任一项所述的方法。A computer program product according to an embodiment of the present invention, the computer program product comprising a computer program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions, when the program instructions are executed by a computer The computer is caused to perform the method of any of the above.
与现有技术相比，本发明有以下优点：Compared with the prior art, the present invention has the following advantages:
1、通过移动终端扫描智能终端给出的图形标识，通过读取模块读取图形标 识内的信息，通过网络模块跳转到指定网页，并通过广告模块可以实现在移动终端上观看与智能终端节目上所播放的一样的广告，并在所述指定网络页面上完成浏览、购物等操作，实现从智能终端到移动终端的广告数据转移，提高了用户的购物体验。1. Scan the graphic identifier given by the intelligent terminal through the mobile terminal, and read the graphic label through the reading module The information in the knowledge is jumped to the designated webpage through the network module, and the advertisement module can be used to view the same advertisement played on the smart terminal program on the mobile terminal, and complete browsing, shopping, etc. on the specified webpage. The operation realizes the transfer of advertisement data from the smart terminal to the mobile terminal, thereby improving the shopping experience of the user.
2、通过浏览器实现智能终端到移动终端的广告数据转移，无需另行安装对应的移动应用，具有方便快捷的优点。2. The advertisement data transfer from the smart terminal to the mobile terminal is realized through the browser, and the corresponding mobile application is not required to be installed separately, which has the advantages of convenience and convenience.
【附图说明】[Description of the Drawings]
为了更清楚地说明本发明实施例中的技术方案，下面将对实施例中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本发明的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings to be used in the embodiments will be briefly described below. It is obvious that the drawings in the following description are only some embodiments of the present invention. Those skilled in the art can also obtain other drawings based on these drawings without paying any creative work.
图1为本发明所述广告转移方法第一实施例流程示意图；1 is a schematic flow chart of a first embodiment of an advertisement transfer method according to the present invention;
图2为本发明所述广告转移方法第二实施例流程示意图；2 is a schematic flow chart of a second embodiment of an advertisement transfer method according to the present invention;
图3为本发明所述广告转移装置第一实施例原理结构图；3 is a schematic structural diagram of a first embodiment of an advertisement transfer apparatus according to the present invention;
图4为本发明所述广告转移装置第二实施例原理结构图；4 is a schematic structural diagram of a second embodiment of the advertisement transfer apparatus according to the present invention;
图5为本发明实施例所述应用于所述广告转移方法的电子设备的硬件示意图；FIG. 5 is a schematic diagram of hardware of an electronic device applied to the advertisement transfer method according to an embodiment of the present invention; FIG.
图6为本发明实施例所述一种存储设备处理的装置的示意图。FIG. 6 is a schematic diagram of an apparatus for processing a storage device according to an embodiment of the present invention.
附图标记：1-智能终端；2-读取模块；3-网络模块；4-广告模块；21-识别单元；22-解码单元；31-节目请求单元；32-节目获取单元；41-广告请求单元；42-广告接收单元；43-广告播放单元。REFERENCE SIGNS: 1-intelligent terminal; 2-reading module; 3-network module; 4-advertisement module; 21-identification unit; 22-decoding unit; 31-program request unit; 32-program acquisition unit; Request unit; 42-advertising receiving unit; 43-advertising playback unit.
【具体实施方式】【detailed description】
为了便于理解本发明，下面将参照相关附图对本发明进行更全面的描述。 附图中给出了本发明的较佳实施例。但是，本发明可以以许多不同的形式来实现，并不限于本文所描述的实施例。相反地，提供这些实施例的目的是使对本发明的公开内容的理解更加透彻全面。In order to facilitate the understanding of the present invention, the present invention will be described more fully hereinafter with reference to the accompanying drawings. Preferred embodiments of the invention are shown in the drawings. However, the invention may be embodied in many different forms and is not limited to the embodiments described herein. Rather, these embodiments are provided so that the understanding of the present disclosure will be more fully understood.
除非另有定义，本文所使用的所有的技术和科学术语与属于本发明的技术领域的技术人员通常理解的含义相同。本文中在本发明的说明书中所使用的术语只是为了描述具体的实施例的目的，不是旨在于限制本发明。All technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs, unless otherwise defined. The terminology used in the description of the present invention is for the purpose of describing particular embodiments and is not intended to limit the invention.
参阅图1所示，为本发明所述的广告转移方法第一实施例，包括以下步骤：Referring to FIG. 1 , a first embodiment of an advertisement transfer method according to the present invention includes the following steps:
S101：智能终端在屏幕上给出图形标识；S101: The smart terminal gives a graphic identifier on the screen;
所述的智能终端包括但不限于智能电视，所述的图形标识包括但不限于二维码，在本发明实施例中，所述智能终端为智能电视，所述图形标识为二维码；所述智能终端将图形标识显示在屏幕上，所述图形标识包括的信息为跳转到指定网络地址的统一资源定位符。The smart terminal includes, but is not limited to, a smart TV, and the graphic identifier includes, but is not limited to, a two-dimensional code. In the embodiment of the present invention, the smart terminal is a smart television, and the graphic identifier is a two-dimensional code; The smart terminal displays the graphic identifier on the screen, and the graphic identifier includes information that is a uniform resource locator that jumps to the specified network address.
S102：移动终端扫描该图形标识并读取图形标识内的信息；S102: The mobile terminal scans the graphic identifier and reads information in the graphic identifier.
通过扫描智能终端屏幕上提供的图形标识，将该图形标识以图像格式保存下来，读取图形标识的图像，根据图形标识的读取规则来进行解码操作获取图形标识内包含的信息；所述移动终端包括但不限于手机或平板。Scanning the graphic identifier in an image format by scanning the graphic identifier provided on the screen of the smart terminal, reading the image of the graphic identifier, and performing a decoding operation according to the reading rule of the graphic identifier to obtain information included in the graphic identifier; Terminals include, but are not limited to, mobile phones or tablets.
S103：跳转到指定网络页面，发出节目信息的获取指令；S103: Jump to a specified network page, and send an instruction for acquiring program information;
所述节目信息为用户在智能终端上观看的当前节目在节目后台监控平台的节目监控列表中的节目ID，每一个节目对应于唯一一个节目ID，通过节目ID即可确认当前播放的节目；所述节目后台监控平台接收到节目信息的获取指令后返回所述智能终端当前的节目ID；所述节目后台监控平台是后端运营人员对智能终端节目播放进行监测和控制的平台。The program information is a program ID of a current program viewed by the user on the smart terminal in a program monitoring list of the program background monitoring platform, and each program corresponds to a unique program ID, and the currently played program can be confirmed by the program ID; The program background monitoring platform returns the current program ID of the smart terminal after receiving the acquisition instruction of the program information; the program background monitoring platform is a platform for the back-end operator to monitor and control the program broadcast of the intelligent terminal.
S104：根据节目信息发出对应的广告请求，接收反馈的广告数据，并在所述指定网络页面播放；S104: Send a corresponding advertisement request according to the program information, receive the feedback advertisement data, and play the specified network page;
根据获取到的智能终端当前的节目ID信息，确认当前播放的节目，向广告配置服务平台发出在当前播放的节目上所播放广告的数据请求指令，将接收广 告配置服务平台反馈的广告数据在当前所述指定网络页面播放，用户可以直接在移动终端上观看与智能终端节目上所播放的一样的广告，并在所述指定网络页面完成浏览、购物等操作；所述广告配置服务平台是指用于提供广告数据的平台，提供的对象包括智能终端以及移动终端。Confirming the currently playing program according to the current program ID information of the obtained smart terminal, and issuing a data request instruction for the advertisement played on the currently played program to the advertisement configuration service platform, and receiving the wide The advertisement data fed back by the configuration service platform is played on the current designated webpage, and the user can directly view the same advertisement played on the smart terminal program on the mobile terminal, and complete browsing, shopping, etc. on the specified webpage. The advertisement configuration service platform refers to a platform for providing advertisement data, and the objects provided include an intelligent terminal and a mobile terminal.
在本发明实施例中，所述广告转移方法通过移动终端扫描智能终端给出的图形标识，根据图形标识内的信息跳转到指定网页，可以实现在移动终端上观看与智能终端节目上所播放的一样的广告，并在所述指定网络页面上完成浏览、购物等操作，实现从智能终端到移动终端的广告数据转移，提高了用户的购物体验。In the embodiment of the present invention, the advertisement transfer method scans the graphic identifier given by the smart terminal by the mobile terminal, and jumps to the specified webpage according to the information in the graphic identifier, so that the mobile terminal can watch and play on the smart terminal program. The same advertisement, and complete browsing, shopping, and the like on the specified web page, realize the transfer of advertisement data from the smart terminal to the mobile terminal, and improve the shopping experience of the user.
参阅图2所示，为本发明所述的广告转移方法第二实施例，包括以下步骤：Referring to FIG. 2, a second embodiment of the advertisement transfer method according to the present invention includes the following steps:
S201：智能终端在屏幕上给出图形标识；S201: the smart terminal gives a graphic identifier on the screen;
所述的智能终端包括但不限于智能电视，所述的图形标识包括但不限于二维码，在本发明实施例中，所述智能终端为智能电视，所述图形标识为二维码；所述智能终端将图形标识显示在屏幕上，所述图形标识包括的信息为跳转到指定网络地址的统一资源定位符。The smart terminal includes, but is not limited to, a smart TV, and the graphic identifier includes, but is not limited to, a two-dimensional code. In the embodiment of the present invention, the smart terminal is a smart television, and the graphic identifier is a two-dimensional code; The smart terminal displays the graphic identifier on the screen, and the graphic identifier includes information that is a uniform resource locator that jumps to the specified network address.
S202：扫描并识别智能终端屏幕上提供的图形标识，将该图形标识以图像格式保存下来；S202: Scan and identify a graphic identifier provided on a screen of the smart terminal, and save the graphic identifier in an image format;
移动终端通过摄像头或其他光学器件来扫描并识别智能终端屏幕上提供的图形标识。The mobile terminal scans and identifies the graphical logo provided on the screen of the smart terminal through a camera or other optics.
S203：读取图形标识的图像，获取图形标识内包含的信息；S203: Read an image of the graphic identifier, and obtain information included in the graphic identifier;
二维码是用某种特定的几何图形按一定规律在平面(二维方向上)分布的黑白相间的图形记录数据符号信息的，通过对应的解码操作来获取二维码内包含的信息。The two-dimensional code records the data symbol information in a black and white pattern distributed in a plane (two-dimensional direction) by a certain geometric pattern, and the information contained in the two-dimensional code is obtained through a corresponding decoding operation.
S204：跳转到指定的网络地址并打开该页面，向智能终端的后台监控平台发出节目信息的获取指令；S204: Jump to the specified network address and open the page, and send an instruction for acquiring program information to the background monitoring platform of the smart terminal;
在本发明实施例中，跳转到指定网络页面通过移动终端自带的浏览器实现， 并通过向智能终端的后台监控平台发出节目信息的获取指令；所述节目信息是指用户在智能终端上观看的当前节目在节目后台监控平台的节目监控列表中的节目ID，每一个节目对应于唯一一个节目ID，通过节目ID即可确认当前播放的节目；所述节目后台监控平台是后端运营人员进行节目监测和控制的平台In the embodiment of the present invention, jumping to the specified network page is implemented by a browser that is provided by the mobile terminal, And sending a program information acquisition instruction to the background monitoring platform of the smart terminal; the program information refers to a program ID of the current program viewed by the user on the smart terminal in the program monitoring list of the program background monitoring platform, and each program corresponds to The only program ID, the currently playing program can be confirmed by the program ID; the program background monitoring platform is a platform for the back-end operators to monitor and control the program.
S205：获取后台监控平台返回的智能终端当前的节目信息；S205: Acquire current program information of the smart terminal returned by the background monitoring platform;
所述节目后台监控平台在接收到节目请求单元的节目信息的获取指令后，返回所述智能终端当前的节目ID，获取所述节目后台监控平台返回的当前节目ID，并通过节目ID确认当前播放的节目。After receiving the program information acquisition instruction of the program request unit, the program background monitoring platform returns the current program ID of the smart terminal, acquires the current program ID returned by the program background monitoring platform, and confirms the current play by the program ID. Program.
S206：根据获取到的智能终端当前的节目信息，向广告配置服务平台发出在当前节目上所播放广告的数据请求指令；S206: Send, according to the current program information of the acquired smart terminal, a data request instruction for the advertisement played on the current program to the advertisement configuration service platform;
在本发明实施例中，根据获取到的智能终端当前的节目ID信息，向广告配置服务平台发出对应于节目ID信息的广告数据请求指令，所述的数据请求指令用于广告配置服务平台反馈在当前节目上播放的广告的数据信息；所述广告配置服务平台是指用于提供广告数据的平台，提供的对象包括智能终端以及移动终端。In the embodiment of the present invention, an advertisement data request instruction corresponding to the program ID information is sent to the advertisement configuration service platform according to the current program ID information of the acquired smart terminal, and the data request instruction is used for the advertisement configuration service platform feedback. The data information of the advertisement played on the current program; the advertisement configuration service platform refers to a platform for providing advertisement data, and the provided objects include the smart terminal and the mobile terminal.
S207：接收广告配置服务平台反馈的广告数据。S207: Receive advertisement data fed back by the advertisement configuration service platform.
S208：在当前所述指定网络页面播放广告；S208: Play an advertisement on the currently specified webpage;
在本发明实施例中，通过将接受到的广告数据在当前所述指定网络页面进行播放，用户可以直接在移动终端上观看与智能终端节目上所播放的一样的广告，并在所述指定网络页面上完成浏览、购物等操作，方便快捷。In the embodiment of the present invention, by playing the received advertisement data on the currently specified network page, the user can directly view the same advertisement played on the smart terminal program on the mobile terminal, and in the designated network. The browsing, shopping and other operations on the page are convenient and fast.
在本发明实施例中，所述广告转移方法通过移动终端扫描智能终端给出的图形标识，根据图形标识内的信息跳转到指定网页，可以实现在移动终端上观看与智能终端节目上所播放的一样的广告，并在所述指定网络页面上完成浏览、购物等操作，方便快捷，实现从智能终端到移动终端的广告数据转移，提高了用户的购物体验。In the embodiment of the present invention, the advertisement transfer method scans the graphic identifier given by the smart terminal by the mobile terminal, and jumps to the specified webpage according to the information in the graphic identifier, so that the mobile terminal can watch and play on the smart terminal program. The same advertisement, and complete browsing, shopping and other operations on the specified web page, is convenient and fast, realizes the transfer of advertisement data from the smart terminal to the mobile terminal, and improves the shopping experience of the user.
参阅图3所示，为本发明所述的广告转移装置第一实施例，包括：智能终 端1、读取模块2、网络模块3以及广告模块4；所述读取模块2、网络模块3以及广告模块4均设置在移动终端上。Referring to FIG. 3, a first embodiment of an advertisement transfer apparatus according to the present invention includes: a smart terminal The terminal 1, the reading module 2, the network module 3, and the advertising module 4; the reading module 2, the network module 3, and the advertising module 4 are all disposed on the mobile terminal.
所述智能终端1用于提供图形标识，所述的智能终端1包括但不限于智能电视，所述的图形标识包括但不限于二维码，在本发明实施例中，所述智能终端1为智能电视，所述图形标识为二维码；所述智能终端1将图形标识显示在屏幕上，所述图形标识包括的信息为跳转到指定网络地址的统一资源定位符。The smart terminal 1 is configured to provide a graphic identifier, and the smart terminal 1 includes, but is not limited to, a smart television. The graphic identifier includes, but is not limited to, a two-dimensional code. In the embodiment of the present invention, the smart terminal 1 is In the smart TV, the graphic identifier is a two-dimensional code; the smart terminal 1 displays the graphic identifier on the screen, and the graphic identifier includes information that is a uniform resource locator that jumps to a specified network address.
所述读取模块2用于扫描图形标识并读取图形标识内的信息，在本发明所述中，移动终端通过摄像头或其他光学器件来扫描智能终端1屏幕上提供的图形标识，将该图形标识以图像格式保存下来，读取图形标识的图像，并根据图形标识的读取规则来进行解码操作获取图形标识内包含的信息；所述移动终端包括但不限于手机或平板。The reading module 2 is configured to scan the graphic identifier and read the information in the graphic identifier. In the present invention, the mobile terminal scans the graphic identifier provided on the screen of the smart terminal 1 through a camera or other optical device, and the graphic The identifier is saved in an image format, the image of the graphic identifier is read, and the decoding operation is performed according to the reading rule of the graphic identifier to obtain information included in the graphic identifier; the mobile terminal includes but is not limited to a mobile phone or a tablet.
所述网络模块3用于跳转到指定网络页面，发出节目信息的获取指令；在本发明实施例中，跳转到指定网络页面通过移动终端自带的浏览器实现，并通过网络向智能终端的后台监控平台发出节目信息的获取指令；所述节目信息是指用户在智能终端1上观看的当前节目在节目后台监控平台的节目监控列表中的节目ID，每一个节目对应于唯一一个节目ID，通过节目ID即可确认当前播放的节目；所述节目后台监控平台接收到节目信息的获取指令后返回所述智能终端1当前的节目ID；所述节目后台监控平台是后端运营人员进行节目监测和控制的平台。The network module 3 is configured to jump to a specified network page and issue an instruction for acquiring program information. In the embodiment of the present invention, the jump to the specified network page is implemented by a browser of the mobile terminal, and is sent to the intelligent terminal through the network. The background monitoring platform sends an instruction for acquiring program information; the program information refers to a program ID of a current program viewed by the user on the smart terminal 1 in a program monitoring list of the program background monitoring platform, and each program corresponds to a unique program ID. The currently played program can be confirmed by the program ID; the program background monitoring platform returns the current program ID of the smart terminal 1 after receiving the acquisition instruction of the program information; the program background monitoring platform is the program of the back-end operator Monitoring and control platform.
所述广告模块4用于根据节目信息发出对应的广告请求，接收反馈的广告数据，并在所述指定网络页面播放；所述广告模块4根据获取到的当前的节目ID信息，确认的智能终端1当前播放的节目，向广告配置服务平台发出在当前播放的节目上所播放广告的数据请求指令，将接收广告配置服务平台反馈的广告数据在当前所述指定网络页面播放，用户可以直接在移动终端上观看与智能终端1节目上所播放的一样的广告，并在所述指定网络页面完成浏览、购物等操作；所述广告配置服务平台是指用于提供广告数据的平台，提供的对象包括 智能终端1以及移动终端。The advertisement module 4 is configured to issue a corresponding advertisement request according to the program information, receive the feedback advertisement data, and play the same on the specified network page; the advertisement module 4 confirms the smart terminal according to the obtained current program ID information. 1 The currently played program sends a data request instruction for the advertisement played on the currently played program to the advertisement configuration service platform, and the advertisement data fed back by the advertisement configuration service platform is played on the currently specified network page, and the user can directly move Viewing the same advertisement as that played on the program of the smart terminal 1 on the terminal, and performing browsing, shopping, and the like on the specified webpage; the advertisement configuration service platform refers to a platform for providing advertisement data, and the provided object includes Intelligent terminal 1 and mobile terminal.
在本发明实施例中，所述广告转移装置通过移动终端扫描智能终端1给出的图形标识，通过读取模块2读取图形标识内的信息，通过网络模块3跳转到指定网页，并通过广告模块4可以实现在移动终端上观看与智能终端1节目上所播放的一样的广告，并在所述指定网络页面上完成浏览、购物等操作，实现从智能终端1到移动终端的广告数据转移，提高了用户的购物体验。In the embodiment of the present invention, the advertisement transfer device scans the graphic identifier given by the smart terminal 1 through the mobile terminal, reads the information in the graphic identifier through the reading module 2, jumps to the designated webpage through the network module 3, and passes the The advertisement module 4 can realize the same advertisement displayed on the program of the smart terminal 1 on the mobile terminal, and complete browsing, shopping, and the like on the specified network page, thereby realizing the advertisement data transfer from the smart terminal 1 to the mobile terminal. , to improve the user's shopping experience.
参阅图4所示，为本发明所述的广告转移装置第二实施例，包括：智能终端1、读取模块2、网络模块3以及广告模块4；所述读取模块2、网络模块3以及广告模块4均设置在移动终端上。Referring to FIG. 4, a second embodiment of the advertisement transfer apparatus according to the present invention includes: an intelligent terminal 1, a reading module 2, a network module 3, and an advertisement module 4; the reading module 2, the network module 3, and The advertising modules 4 are all arranged on the mobile terminal.
所述述智能终端1用于提供图形标识，所述的智能终端1包括但不限于智能电视，所述的图形标识包括但不限于二维码，在本发明实施例中，所述智能终端1为智能电视，所述图形标识为二维码；所述智能终端1将图形标识显示在屏幕上，所述图形标识包括的信息为跳转到指定网络地址的统一资源定位符。The smart terminal 1 is configured to provide a graphic identifier, and the smart terminal 1 includes, but is not limited to, a smart TV. The graphic identifier includes, but is not limited to, a two-dimensional code. In the embodiment of the present invention, the smart terminal 1 For the smart TV, the graphic identifier is a two-dimensional code; the smart terminal 1 displays the graphic identifier on the screen, and the graphic identifier includes information that is a uniform resource locator that jumps to a specified network address.
读取模块2用于扫描图形标识并读取图形标识内的信息，所述读取模块2包括识别单元21和解码单元22。The reading module 2 is for scanning a graphic identification and reading information within the graphic identification, the reading module 2 comprising an identification unit 21 and a decoding unit 22.
所述识别单元21用于扫描并识别智能终端1屏幕上提供的图形标识，将该图形标识以图像格式保存下来；所述识别单元21通过摄像头或其他光学器件来扫描智能终端1屏幕上提供的图形标识，将该图形标识以图像格式保存下来；所述移动终端包括但不限于手机或平板。The identification unit 21 is configured to scan and identify a graphic identifier provided on the screen of the smart terminal 1 and save the graphic identifier in an image format; the identification unit 21 scans the screen provided by the smart terminal 1 through a camera or other optical device. A graphic identifier is saved in an image format; the mobile terminal includes but is not limited to a mobile phone or a tablet.
所述解码单元22用于读取图形标识的图像，获取图形标识内包含的信息；所述解码单元22通过读取所述识别单元21保存的图形标识的图像，图形标识即二维码是用某种特定的几何图形按一定规律在平面(二维方向上)分布的黑白相间的图形记录数据符号信息的，通过对应的解码操作来获取二维码内包含的信息。The decoding unit 22 is configured to read an image of the graphic identifier and obtain information included in the graphic identifier. The decoding unit 22 reads the image of the graphic identifier saved by the identifying unit 21, and the graphic identifier, that is, the two-dimensional code is used. A certain geometric figure records the data symbol information in a black and white pattern distributed in a plane (two-dimensional direction) according to a certain rule, and acquires information contained in the two-dimensional code through a corresponding decoding operation.
所述网络模块3用于跳转到指定网络页面，发出节目信息的获取指令；所述网络模块3包括节目请求单元31和节目获取单元32。 The network module 3 is configured to jump to a specified network page to issue an acquisition instruction of program information; the network module 3 includes a program request unit 31 and a program acquisition unit 32.
所述节目请求单元31用于跳转到指定的网络地址并打开该页面，向智能终端的后台监控平台发出节目信息的获取指令；在本发明实施例中，跳转到指定网络页面通过移动终端自带的浏览器实现，并通过所述节目请求单元31向智能终端的后台监控平台发出节目信息的获取指令；所述节目信息是指用户在智能终端1上观看的当前节目在节目后台监控平台的节目监控列表中的节目ID，每一个节目对应于唯一一个节目ID，通过节目ID即可确认当前播放的节目；所述节目后台监控平台是后端运营人员进行节目监测和控制的平台。The program requesting unit 31 is configured to jump to a specified network address and open the page, and send a program information acquisition instruction to the background monitoring platform of the smart terminal; in the embodiment of the present invention, jump to the specified network page through the mobile terminal. The built-in browser implements, and sends a program information acquisition instruction to the background monitoring platform of the smart terminal through the program requesting unit 31; the program information refers to the current program viewed by the user on the smart terminal 1 in the program background monitoring platform. The program ID in the program monitoring list, each program corresponds to a unique program ID, and the currently played program can be confirmed by the program ID; the program background monitoring platform is a platform for the back-end operator to monitor and control the program.
所述节目获取单元32用于获取后台监控平台返回的智能终端1当前的节目信息；所述节目后台监控平台接收到节目请求单元31的节目信息的获取指令后返回所述智能终端1当前的节目ID，所述节目获取单元32获取所述当前的节目ID。The program obtaining unit 32 is configured to obtain the current program information of the smart terminal 1 returned by the background monitoring platform; the program background monitoring platform returns the current program of the smart terminal 1 after receiving the acquisition instruction of the program information of the program requesting unit 31. ID, the program acquisition unit 32 acquires the current program ID.
所述广告模块4用于根据节目信息发出对应的广告请求，接收反馈的广告数据，并在所述指定网络页面播放；所述广告模块4包括广告请求单元41、广告请求单元41和广告播放单元43。The advertisement module 4 is configured to issue a corresponding advertisement request according to the program information, receive the feedback advertisement data, and play the specified webpage; the advertisement module 4 includes an advertisement requesting unit 41, an advertisement requesting unit 41, and an advertisement playing unit. 43.
所述广告请求单元41用于根据获取到的智能终端1当前的节目信息，向广告配置服务平台发出在当前节目上所播放广告的数据请求指令；所述广告请求单元41根据所述网络模块3获取到的智能终端1当前的节目ID信息，向广告配置服务平台发出对应于节目ID信息的广告数据请求指令，所述的数据请求指令用于广告配置服务平台反馈在当前节目上播放的广告的数据信息；所述广告配置服务平台是指用于提供广告数据的平台，提供的对象包括智能终端1以及移动终端。The advertisement requesting unit 41 is configured to send a data request instruction for the advertisement played on the current program to the advertisement configuration service platform according to the obtained current program information of the smart terminal 1; the advertisement requesting unit 41 is configured according to the network module 3 Acquiring the current program ID information of the smart terminal 1 to send an advertisement data request instruction corresponding to the program ID information to the advertisement configuration service platform, where the data request instruction is used by the advertisement configuration service platform to feed back the advertisement played on the current program. Data information; the advertisement configuration service platform refers to a platform for providing advertisement data, and the provided objects include the smart terminal 1 and the mobile terminal.
所述广告接收单元42用于接收广告配置服务平台反馈的广告数据，并将该数据提供给广告播放单元43；The advertisement receiving unit 42 is configured to receive advertisement data fed back by the advertisement configuration service platform, and provide the data to the advertisement playing unit 43;
所述广告播放单元43用于在当前所述指定网络页面播放广告，用户可以直接在移动终端上观看与智能终端1节目上所播放的一样的广告，并在所述指定网络页面上完成浏览、购物等操作，方便快捷。 The advertisement playing unit 43 is configured to play an advertisement on the currently specified webpage, and the user can directly view the same advertisement played on the program of the smart terminal 1 on the mobile terminal, and complete browsing on the specified webpage. Shopping and other operations are convenient and fast.
在本发明实施例中，所述广告转移装置通过移动终端扫描智能终端1给出的图形标识，通过读取模块2读取图形标识内的信息，通过网络模块3跳转到指定网页，并通过广告模块4可以实现在移动终端上观看与智能终端1节目上所播放的一样的广告，并在所述指定网络页面上完成浏览、购物等操作，而无需另行安装对应的移动应用，具有方便快捷的优点，实现从智能终端1到移动终端的广告数据转移，提高了用户的购物体验。In the embodiment of the present invention, the advertisement transfer device scans the graphic identifier given by the smart terminal 1 through the mobile terminal, reads the information in the graphic identifier through the reading module 2, jumps to the designated webpage through the network module 3, and passes the The advertisement module 4 can realize the same advertisement displayed on the program of the smart terminal 1 on the mobile terminal, and complete browsing, shopping, and the like on the specified network page, without separately installing the corresponding mobile application, which is convenient and quick. The advantage is that the advertisement data transfer from the smart terminal 1 to the mobile terminal is realized, and the shopping experience of the user is improved.
图5是本发明实施例提供的广告转移方法的硬件结构示意图，如图所示，该设备包括一个或多个处理器510以及存储器520。以一个处理器510为例。该设备还可以包括：输入装置530和输出装置540。FIG. 5 is a schematic diagram of a hardware structure of an advertisement transfer method according to an embodiment of the present invention. As shown, the device includes one or more processors 510 and a memory 520. Take a processor 510 as an example. The device may also include an input device 530 and an output device 540.
处理器510、存储器520、输入装置530和输出装置540可以通过总线或者其他方式连接，图5中以通过总线连接为例。The processor 510, the memory 520, the input device 530, and the output device 540 may be connected by a bus or other means, as exemplified by a bus connection in FIG.
存储器520作为一种非暂态计算机可读存储介质，可用于存储非暂态软件程序、非暂态计算机可执行程序以及模块。处理器510通过运行存储在存储器520中的非暂态软件程序、指令以及模块，从而执行电子设备的各种功能应用以及数据处理，即实现上述方法实施例的处理方法。The memory 520 is a non-transitory computer readable storage medium for storing non-transitory software programs, non-transitory computer executable programs, and modules. The processor 510 executes various functional applications and data processing of the electronic device by running non-transitory software programs, instructions, and modules stored in the memory 520, that is, the processing method of the above method embodiments.
存储器520可以包括存储程序区和存储数据区，其中，存储程序区可存储操作系统、至少一个功能所需要的应用程序；存储数据区可存储数据等。此外，存储器520可以包括高速随机存取存储器，还可以包括非暂态存储器，例如至少一个磁盘存储器件、闪存器件、或其他非暂态固态存储器件。在一些实施例中，存储器520可选包括相对于处理器510远程设置的存储器，这些远程存储器可以通过网络连接至处理装置。上述网络的实例包括但不限于互联网、企业内部网、局域网、移动通信网及其组合。The memory 520 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application required for at least one function; the storage data area may store data or the like. Moreover, memory 520 can include high speed random access memory, and can also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, memory 520 can optionally include memory remotely located relative to processor 510, which can be connected to the processing device over a network. Examples of such networks include, but are not limited to, the Internet, intranets, local area networks, mobile communication networks, and combinations thereof.
输入装置530可接收输入的数字或字符信息，以及产生信号输入。输出装置540可包括显示屏等显示设备。 Input device 530 can receive input digital or character information and generate a signal input. The output device 540 can include a display device such as a display screen.
所述一个或者多个模块存储在所述存储器520中，当被所述一个或者多个处理器510执行时，执行执行： The one or more modules are stored in the memory 520, and when executed by the one or more processors 510, perform execution:
智能终端在屏幕上给出图形标识；The smart terminal gives a graphic identification on the screen;
移动终端扫描该图形标识并读取图形标识内的信息；The mobile terminal scans the graphic identifier and reads information in the graphic identifier;
跳转到指定网络页面，发出节目信息的获取指令；Jump to the specified network page and issue an instruction to obtain program information;
根据节目信息发出对应的广告请求，接收反馈的广告数据，并在所述指定网络页面播放。A corresponding advertisement request is issued according to the program information, and the feedback advertisement data is received and played on the designated web page.
上述产品可执行本发明实施例所提供的方法，具备执行方法相应的功能模块和有益效果。未在本实施例中详尽描述的技术细节，可参见本发明实施例提供的方法。The above product can perform the method provided by the embodiment of the present invention, and has the corresponding functional modules and beneficial effects of the execution method. For technical details that are not described in detail in this embodiment, reference may be made to the method provided by the embodiments of the present invention.
本发明实施例提供了一种非暂态(非易失性)计算机存储介质，所述计算机存储介质存储有计算机可执行指令，该计算机可执行指令可执行：Embodiments of the present invention provide a non-transitory (non-volatile) computer storage medium storing computer-executable instructions executable by:
智能终端在屏幕上给出图形标识；The smart terminal gives a graphic identification on the screen;
移动终端扫描该图形标识并读取图形标识内的信息；The mobile terminal scans the graphic identifier and reads information in the graphic identifier;
跳转到指定网络页面，发出节目信息的获取指令；Jump to the specified network page and issue an instruction to obtain program information;
根据节目信息发出对应的广告请求，接收反馈的广告数据，并在所述指定网络页面播放。A corresponding advertisement request is issued according to the program information, and the feedback advertisement data is received and played on the designated web page.
本发明实施例提供了一种计算机程序产品，所述计算机程序产品包括存储在非暂态计算机可读存储介质上的计算机程序，所述计算机程序包括程序指令，当所述程序指令被计算机执行时，使所述计算机执行：Embodiments of the present invention provide a computer program product, the computer program product comprising a computer program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions, when the program instructions are executed by a computer , causing the computer to execute:
智能终端在屏幕上给出图形标识；The smart terminal gives a graphic identification on the screen;
移动终端扫描该图形标识并读取图形标识内的信息；The mobile terminal scans the graphic identifier and reads information in the graphic identifier;
跳转到指定网络页面，发出节目信息的获取指令；Jump to the specified network page and issue an instruction to obtain program information;
根据节目信息发出对应的广告请求，接收反馈的广告数据，并在所述指定网络页面播放。A corresponding advertisement request is issued according to the program information, and the feedback advertisement data is received and played on the designated web page.
参照图6,本发明另一实施例还提供了一种存储设备处理的装置，功能与如图4所示装置相同，如图6所示的装置包括至少一个中央处理器61、存储器62。所述存储器62和所述至少一个中央处理器61通过总线连接，所述存储器 62用于存储计算机指令，当所述装置运行时，所述至少一个中央处理器61执行所述存储器存储的计算机指令，使得所述装置执行如图1至图2所示的方法流程。Referring to FIG. 6, another embodiment of the present invention further provides a device for processing a storage device having the same function as the device shown in FIG. 4. The device shown in FIG. 6 includes at least one central processing unit 61 and a memory 62. The memory 62 and the at least one central processing unit 61 are connected by a bus, the memory 62 is for storing computer instructions that, when the apparatus is in operation, execute the computer instructions stored by the memory such that the apparatus performs the method flow as shown in FIGS. 1-2.
本领域技术人员可以理解实现上述实施例方法中的全部或部分步骤是可以通过程序来指令相关的硬件来完成，该程序存储在一个存储介质中，包括若干指令用以使得一个设备(可以是单片机，芯片等)或处理器(processor)执行本申请各个实施例所述方法的全部或部分步骤。而前述的存储介质包括：U盘、移动硬盘、只读存储器(ROM，Read-Only Memory)、随机存取存储器(RAM，Random Access Memory)、磁碟或者光盘等各种可以存储程序代码的介质。Those skilled in the art can understand that all or part of the steps of implementing the above embodiments may be completed by a program instructing related hardware, and the program is stored in a storage medium, and includes a plurality of instructions for making a device (which may be a single chip microcomputer). , a chip, etc. or a processor performs all or part of the steps of the methods described in various embodiments of the present application. The foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like. .
上述实施例为本发明较佳的实施方式，但本发明的实施方式并不受上述实施例的限制，其他的任何未背离本发明的精神实质与原理下所作的改变、修饰、替代、组合、简化，均应为等效的置换方式，都包含在本发明的保护范围之内。 The above embodiments are preferred embodiments of the present invention, but the embodiments of the present invention are not limited to the above embodiments, and any other changes, modifications, substitutions, combinations, and combinations thereof may be made without departing from the spirit and scope of the invention. Simplifications should all be equivalent replacements and are included in the scope of the present invention.

Claims (15)

  1. 一种广告转移方法，其特征在于，包括：An advertisement transfer method, comprising:
    智能终端在屏幕上给出图形标识；The smart terminal gives a graphic identification on the screen;
    移动终端扫描该图形标识并读取图形标识内的信息；The mobile terminal scans the graphic identifier and reads information in the graphic identifier;
    跳转到指定网络页面，发出节目信息的获取指令；Jump to the specified network page and issue an instruction to obtain program information;
    根据节目信息发出对应的广告请求，接收反馈的广告数据，并在所述指定网络页面播放。A corresponding advertisement request is issued according to the program information, and the feedback advertisement data is received and played on the designated web page.
  2. 根据权利要求1所述的广告转移方法，其特征在于：所述移动终端扫描该图形标识并读取图形标识内的信息具体为：The advertisement transfer method according to claim 1, wherein the mobile terminal scans the graphic identifier and reads the information in the graphic identifier as follows:
    扫描并识别智能终端屏幕上提供的图形标识，将该图形标识以图像格式保存下来；读取图形标识的图像，获取图形标识内包含的信息。Scan and identify the graphic identifier provided on the screen of the smart terminal, save the graphic identifier in an image format; read the image of the graphic identifier to obtain the information contained in the graphic identifier.
  3. 根据权利要求1所述的广告转移方法，其特征在于：所述跳转到指定网络页面，发出节目信息的获取指令具体为：The advertisement transfer method according to claim 1, wherein the instruction to obtain the program information by jumping to the designated network page is specifically:
    跳转到指定的网络地址并打开该页面，向智能终端的后台监控平台发出节目信息的获取指令，获取后台监控平台返回的智能终端当前的节目信息。Jump to the specified network address and open the page, and send the program information acquisition instruction to the background monitoring platform of the smart terminal to obtain the current program information of the smart terminal returned by the background monitoring platform.
  4. 根据权利要求1所述的广告转移方法，其特征在于：所述根据节目信息发出广告请求，接收反馈的广告数据，并在所述指定网络页面播放具体为：The advertisement transfer method according to claim 1, wherein the advertisement request is sent according to the program information, and the feedback advertisement data is received and played on the designated web page:
    根据获取到的智能终端当前的节目信息，向广告配置服务平台发出在当前节目上所播放广告的数据请求指令，接收广告配置服务平台反馈的广告数据，在当前所述指定网络页面播放广告。And sending, according to the current program information of the acquired smart terminal, the data request instruction of the advertisement played on the current program to the advertisement configuration service platform, receiving the advertisement data fed back by the advertisement configuration service platform, and playing the advertisement on the currently specified network page.
  5. 根据权利要求1所述的广告转移方法，其特征在于：所述图形标识包括二维码。The advertisement transfer method according to claim 1, wherein the graphic identifier comprises a two-dimensional code.
  6. 根据权利要求5所述的广告转移方法，其特征在于：所述图形标识包括的信息为跳转到指定网络地址的统一资源定位符。 The advertisement transfer method according to claim 5, wherein the information included in the graphic identifier is a uniform resource locator that jumps to a specified network address.
  7. 一种广告转移装置，其特征在于，包括：An advertisement transfer device, comprising:
    智能终端，用于提供图形标识；An intelligent terminal for providing a graphic identifier;
    读取模块，用于扫描图形标识并读取图形标识内的信息；a reading module for scanning a graphic identifier and reading information in the graphic identifier;
    网络模块，用于跳转到指定网络页面，发出节目信息的获取指令；a network module, configured to jump to a specified network page, and send an instruction for acquiring program information;
    广告模块，用于根据节目信息发出对应的广告请求，接收反馈的广告数据，并在所述指定网络页面播放。The advertisement module is configured to issue a corresponding advertisement request according to the program information, receive the feedback advertisement data, and play the specified web page.
  8. 根据权利要求7所述的广告转移装置，其特征在于：所述读取模块包括：The advertisement transfer apparatus according to claim 7, wherein the reading module comprises:
    识别单元，用于扫描并识别智能终端屏幕上提供的图形标识，将该图形标识以图像格式保存下来；a recognition unit, configured to scan and identify a graphic identifier provided on a screen of the smart terminal, and save the graphic identifier in an image format;
    解码单元，用于读取图形标识的图像，获取图形标识内包含的信息。And a decoding unit, configured to read an image of the graphic identifier, and obtain information included in the graphic identifier.
  9. 根据权利要求7所述的广告转移装置，其特征在于：所述网络模块包括：The advertisement transfer apparatus according to claim 7, wherein the network module comprises:
    节目请求单元，用于跳转到指定的网络地址并打开该页面，向智能终端的后台监控平台发出节目信息的获取指令；a program requesting unit, configured to jump to a specified network address and open the page, and send an instruction for acquiring program information to a background monitoring platform of the smart terminal;
    节目获取单元，用于获取后台监控平台返回的智能终端当前的节目信息。The program obtaining unit is configured to obtain current program information of the smart terminal returned by the background monitoring platform.
  10. 根据权利要求7所述的广告转移装置，其特征在于：所述广告模块包括：The advertisement transfer apparatus according to claim 7, wherein the advertisement module comprises:
    广告请求单元，用于根据获取到的智能终端当前的节目信息，向广告配置服务平台发出在当前节目上所播放广告的数据请求指令；An advertisement requesting unit, configured to send, according to the obtained current program information of the smart terminal, a data request instruction for the advertisement played on the current program to the advertisement configuration service platform;
    广告接收单元，用于接收广告配置服务平台反馈的广告数据；An advertisement receiving unit, configured to receive advertisement data fed back by the advertisement configuration service platform;
    广告播放单元，用于在当前所述指定网络页面播放广告。An advertisement playing unit, configured to play an advertisement on the currently specified webpage.
  11. 根据权利要求7所述的广告转移装置，其特征在于：所述图形标识包括二维码。The advertisement transfer apparatus according to claim 7, wherein said graphic identifier comprises a two-dimensional code.
  12. 根据权利要求11所述的广告转移装置，其特征在于：所述图形标识包括的信息为跳转到指定网络地址的统一资源定位符。The advertisement transfer apparatus according to claim 11, wherein the information included in the graphic identifier is a uniform resource locator that jumps to a specified network address.
  13. 一种电子设备，包括：An electronic device comprising:
    至少一个处理器；以及， At least one processor; and,
    与所述至少一个处理器通信连接的存储器；其中，a memory communicatively coupled to the at least one processor; wherein
    所述存储器存储有可被所述一个处理器执行的指令，所述指令被所述至少一个处理器执行，以使所述至少一个处理器能够执行权利要求1-6任一项所述的方法。The memory stores instructions executable by the one processor, the instructions being executed by the at least one processor to enable the at least one processor to perform the method of any of claims 1-6 .
  14. 一种非暂态计算机可读存储介质，其特征在于：所述非暂态计算机可读存储介质存储计算机指令，所述计算机指令用于使所述计算机执行权利要求1-6任一项所述的方法。A non-transitory computer readable storage medium, characterized in that the non-transitory computer readable storage medium stores computer instructions for causing the computer to perform any of claims 1-6 Methods.
  15. 一种计算机程序产品，所述计算机程序产品包括存储在非暂态计算机可读存储介质上的计算机程序，所述计算机程序包括程序指令，当所述程序指令被计算机执行时，使所述计算机执行权利要求1-6任一项所述的方法。 A computer program product comprising a computer program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions that, when executed by a computer, cause the computer to execute The method of any of claims 1-6.
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