CN105635825A - Smart television and data processing method thereof, and server - Google Patents
Smart television and data processing method thereof, and server Download PDFInfo
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- CN105635825A CN105635825A CN201410580959.7A CN201410580959A CN105635825A CN 105635825 A CN105635825 A CN 105635825A CN 201410580959 A CN201410580959 A CN 201410580959A CN 105635825 A CN105635825 A CN 105635825A
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Abstract
The invention provides a smart television and a data processing method thereof, and a server. The data processing method comprises the steps of acquiring the current frame image of a television program at a preset time interval during the broadcasting process of the television program; judging whether associated data matched with the current frame image are already stored or not by a request server; if yes, acquiring the associated data and displaying the associated data on the smart television. Based on the above means, a user can conduct the corresponding treatment according to the associated data. In this way, the problem in the prior art that the interactive operation aiming at a television program is disabled can be solved.
Description
Technical field
The present invention relates to technical field of information processing, especially, relate to a kind of intelligent television and data processing method, server.
Background technology
Intelligent television is to comply with television set " high Qinghua ", " networking ", the trend of " intellectuality " and a kind of intelligent multimedia terminal of occurring, possess from the Internet, the multiple channel such as video equipment, computer obtains programme content, the function that content consumer needed most by integrated operation interface easy to use is clearly represented on giant-screen. Compared with the application platform of traditional tv, intelligent television can realize the various application services such as web search, Web TV, video request program (VOD), digital music, Internet news, network video telephone.
TV shopping is the important channel that consumer buys commodity, and businessman in this way, provides product and delivery service to the vast consumer before television set. But the form that existing TV shopping adopts special program was play by the time spot of special home shopping channel or general channel, simply simple to audient's display advertisement product, show at screen in noninteractive mode, it is impossible to realize online interaction and then form purchasing behavior. If there is purchase intention in consumer, the channel only by other is bought. Such as, consumer sees the advertisement of article or information or home shopping channel on TV, require over phone and order this product to the enterprise released news on TV or home shopping channel, the mode such as post office or bank transfer that then passes through just can buy the product of needs after paying the expense of product, and consumer needs to write down the various information of product, such as trade name, store information, production code member etc., substantial amounts of energy need to be expended, and complicated operation, consumer can not be allowed to enjoy the enjoyment of homeshopping so that the distance of consumer and seller becomes remote. Although the user that appears as of intelligent television provides and the technical foundation of background server online interaction, but prior art does not provide the online interaction scheme based on content of TV program, if user is when seeing TV play, find that the bag of clothing that certain performer wears or the back of the body is good-looking, want this time to buy, but do not know that where to start, not only cannot directly obtain the merchandise news such as these clothing or the model of bag, size, also Sales Channel cannot be obtained, more procurement request can not be submitted to either directly through TV or other-end.
Summary of the invention
The present invention provides the data processing method of a kind of intelligent television, for solving the problem that existing intelligent television can not interact operation for content of TV program.
Present invention also offers a kind of intelligent television and server, to ensure said method application in practice.
In order to solve the problems referred to above, the invention discloses the data processing method of a kind of intelligent television, including: playing the current frame image of interval acquiring TV programme at preset timed intervals in TV programme process; Request server judges whether to store the associated data matched with described current frame image; If so, obtain and on intelligent television, show described associated data.
Preferably, described associated data is Commdity advertisement; The described method showing described associated data on intelligent television particularly as follows: eject an interactive operation window on described intelligent television screen, and display of commodity advertisement in described interactive operation window.
Preferably, also include: receive the goods browse request that user submits to, show the commodity details that described Commdity advertisement is corresponding; Wherein, described commodity details include the quantity of marque, the size of commodity, the color of commodity and/or commodity.
Preferably, described Commdity advertisement includes Quick Response Code or the chained address of commodity; The method of the goods browse request that the described user of reception submits to specifically includes: scans described Quick Response Code or accesses the page that described chained address is corresponding.
Preferably, described and on intelligent television, show described associated data step before also include: the ways of presentation pre-set according to server, it is determined that the map overlay mode of interactive operation window.
According to another preferred embodiment of the present invention, also disclose a kind of intelligent television, including: programme information acquiring unit, for obtaining the current frame image of TV programme in playing TV programme process by the interval preset; Content judging unit, judges whether for request server to store the associated data matched with described current frame image; Wherein, described intelligent television is connected with server by network; Result display unit, for when server storage has the associated data matched with described current frame image, obtaining and show described associated data.
Preferably, described associated data is Commdity advertisement; Described specifically include at result display unit: data acquisition subelement, for when server storage has the associated data matched with described current frame image, obtaining described associated data; Interaction window creates subelement, for ejecting an interactive operation window on described intelligent television screen, and shows the associated data that described data acquisition subelement obtains in described interactive operation window.
Preferably, described result display unit also includes: window form determines subelement, before creating subelement generation interactive operation window at interaction window, according to the ways of presentation that server pre-sets, it is determined that the map overlay mode of described interactive operation window.
It addition, also disclose a kind of server, including: rule base arranges unit, is used for arranging image recognition and matched rule; Data storage cell, for the picture needed for the two field picture contrasted in TV image that prestores and associated data thereof; Image matching unit, for arranging, according to described rule base, the matched rule that unit is arranged, the picture that the current frame image that intelligent television is submitted to and server prestore contrasts, when server is preserved the picture mated with described current frame image, associated data corresponding for described picture is sent to described intelligent television; Wherein, described intelligent television is connected with server by network.
Preferably, also include: ways of presentation arranges unit, corresponding ways of presentation is set for the interactive operation window ejected in TV programme playing process for intelligent television.
Compared with prior art, the invention have the advantages that
In a preferred embodiment of the invention, by obtaining the two field picture of TV programme, and obtain associated data (advertising messages etc. such as the commodity that TV programme two field picture includes) according to above-mentioned two field picture, make user can carry out processing accordingly (can browsing, either directly through intelligent television, the details that this associated data is corresponding according to this associated data, the terminal unit such as mobile phone, computer can also be utilized to pass through the details that this associated data of internet browsing is corresponding), solve the problem that prior art can not interact operation for content of TV program.
In a further preferred embodiment, adopt Pop-up interactive window display associated data, make user can be made directly by this interactive window further browse, the online interaction such as submission information operates. For online shopping application, when tv programme picture includes user's commodity interested (clothing as with performer, knapsack etc.), user can browse the details such as this marque, size, color by the interactive window ejected, online transaction can also be made directly, so that user realizes brand-new purchase experiences in viewing and admiring the program processes such as TV play by the chained address that associated data includes.
It addition, different from the user of computer network, it is in the majority that television apparatus user mostly is mid-aged population, therefore can arrange some simple buttons on the remote controller of intelligent television, facilitate the use of person in middle and old age user, provides easy shopping at network mode for these users.
Accompanying drawing explanation
Fig. 1 is the flow chart of the data processing method first embodiment of intelligent television of the present invention;
Fig. 2 is the flow chart of data processing method second embodiment of intelligent television of the present invention;
Fig. 3 is the flow chart of data processing method the 3rd embodiment of intelligent television of the present invention;
Fig. 4 is the structural representation of intelligent television one embodiment that television programme data can be processed by the present invention;
Fig. 5 is the structural representation of server one embodiment that television programme data can be processed by the present invention.
Detailed description of the invention
Understandable for enabling the above-mentioned purpose of the present invention, feature and advantage to become apparent from, below in conjunction with the drawings and specific embodiments, the present invention is further detailed explanation.
With reference to Fig. 1, it is shown that the flow process of data processing method one embodiment of intelligent television of the present invention, in this preferred embodiment, executive agent is the intelligent television being connected with server by network. This method embodiment comprises the following steps:
Step S101: playing the current frame image of interval acquiring TV programme at preset timed intervals in TV programme process;
Step S102: judge whether store the associated data matched with described current frame image on server; If so, S103 is gone to step; Otherwise, directly terminate flow chart of data processing, and carry out the broadcasting of subsequent program;
Step S103: obtain from server and show described associated data on intelligent television.
In this method embodiment, described associated data can be Commdity advertisement; The above-mentioned method showing described associated data on intelligent television particularly as follows: eject an interactive operation window on described intelligent television screen, and display of commodity advertisement in described interactive operation window.
This method embodiment is by above-mentioned means, make user can process accordingly according to this Commdity advertisement, as can be directly browsed the commodity details such as the model of this Commdity advertisement corresponding goods, size, color either directly through intelligent television, the terminal unit such as mobile phone, computer can also be utilized to pass through the details that this Commdity advertisement of internet browsing is corresponding, efficiently solve the problem that prior art can not interact operation for content of TV program.
With reference to Fig. 2, illustrate the flow process of data processing method second embodiment of intelligent television of the present invention, this method embodiment and above-mentioned first method embodiment are distinctive in that, on server in advance for intelligent television be provided with interactive operation window map overlay mode (or, the map overlay mode of interactive operation window can be dynamically set for intelligent television on the server), intelligent television, before the associated data that display is mated with content of TV program, first obtains the ways of presentation of this associated data from server; It addition, the online interaction operations such as user further can also be browsed by interactive operation window, data submission. For convenience of describing, this preferred embodiment illustrates for online shopping. Concrete, this method embodiment comprises the following steps:
Step S201: receive intelligent television and playing the current frame image of the TV programme of interval acquiring at preset timed intervals in TV programme process;
Step S202: judge whether store the Commdity advertisement matched with described current frame image on server; If so, S203 is gone to step; Otherwise, directly terminate flow chart of data processing, and carry out the broadcasting of subsequent program;
Step S203: the ways of presentation arranged according to server, it is determined that the map overlay mode of interactive operation window;
The ways of presentation of above-mentioned interactive operation window can be floating stacking add mode, it is also possible to for other ways of presentation.
Step S204: eject an interactive operation window in above-mentioned map overlay mode on intelligent television screen, shows the Commdity advertisement obtained from server on this interactive operation window.
Step S205: receive the goods browse request that user submits to, show the commodity details that described Commdity advertisement is corresponding;
Wherein, above-mentioned commodity details can include the information such as marque, size, color and/or quantity.
In this method embodiment further preferred embodiment, Commdity advertisement can include Quick Response Code or the chained address of commodity; The method of the goods browse request that above-mentioned reception user submits to specifically includes: scans described Quick Response Code or accesses the page that described chained address is corresponding.
With reference to Fig. 3, it is shown that the flow process of data processing method the 3rd embodiment of intelligent television of the present invention, in this preferred embodiment, executive agent is the server being connected with intelligent television by network. This method embodiment comprises the following steps:
Step S301: receive intelligent television and playing the current frame image of the TV programme of interval acquiring at preset timed intervals in TV programme process;
Step S302: judge whether store the associated data matched with described current frame image on server according to preset rules; If so, S303 is gone to step; Otherwise, S304 is gone to step;
In this method embodiment, prestore the picture required for contrast television program image and the associated data of correspondence thereof on the server, for TV shopping business, the picture of the commodity that need on the server to prestore itself and the Commdity advertisement of correspondence thereof. Its determination methods is: the current frame image of the TV programme that intelligent television sends is contrasted with the commodity picture prestored, if current frame image includes above-mentioned commodity picture, then represent that the match is successful, subsequent step directly obtains the Commdity advertisement (associated data namely mentioned above) that this commodity picture is corresponding.
For improving the execution efficiency of image comparison, it is possible to add middleware in the server, the matrix algorithm that can quickly identify image is adopted to realize.
Step S303: obtain and the transmission of described associated data is shown to intelligent television;
Step S304: send the result of the associated data that server does not match with described current frame image to intelligent television.
In this method embodiment further preferred embodiment, it is also possible to dynamically on the server interactive operation window ways of presentation is set for intelligent television, concrete, also comprise the steps:
Step S300: the map overlay mode of interactive operation window in intelligent television is set;
As the ways of presentation of the interactive operation window of intelligent television can be set to floating stacking add mode or other modes.
For aforesaid each embodiment of the method, simple in order to describe, therefore it is all expressed as a series of combination of actions, but those skilled in the art should know, the present invention is not by the restriction of described sequence of movement, because according to the present invention, some step can adopt other serially or simultaneously to perform; Secondly, those skilled in the art also should know, said method embodiment belongs to preferred embodiment, necessary to involved action and the module not necessarily present invention.
With reference to Fig. 4, it is shown that the structural representation of intelligent television one embodiment that television programme data can be processed by the present invention, including programme information acquiring unit 41, content judging unit 42 and result display unit 43, wherein:
Programme information acquiring unit 41, for obtaining the current frame image of TV programme in playing TV programme process by the interval preset;
Content judging unit 42, judges whether for request server to store the associated data matched with described current frame image; Wherein, described intelligent television is connected with server by network;
Result display unit 43, for when server storage has the associated data matched with described current frame image, obtaining and show described associated data.
In this device embodiment, associated data therein can be Commdity advertisement; The above results display unit 43 specifically includes:
Data acquisition subelement 43-1, for when server storage has the associated data matched with described current frame image, obtaining described associated data;
Window form determines subelement 43-2, before creating subelement 43-3 generation interactive operation window at interaction window, according to the ways of presentation that server pre-sets, it is determined that the map overlay mode of described interactive operation window;
Interaction window creates subelement 43-3, for ejecting an interactive operation window on described intelligent television screen, and shows the described data acquisition subelement 43-1 associated data obtained in described interactive operation window.
With reference to Fig. 5, it is shown that the structural representation of server one embodiment that television programme data can be processed by the present invention, including:
Rule base arranges unit 51, is used for arranging image recognition and matched rule;
Data storage cell 52, for the picture needed for the two field picture contrasted in TV image that prestores and associated data thereof;
Image matching unit 53, for arranging, according to described rule base, the matched rule that unit is arranged, the picture that the current frame image that intelligent television is submitted to and server prestore contrasts, when server is preserved the picture mated with described current frame image, associated data corresponding for described picture is sent to described intelligent television; Wherein, described intelligent television is connected with server by network;
Ways of presentation arranges unit 50, arranges corresponding ways of presentation for the interactive operation window ejected in TV programme playing process for intelligent television.
It should be noted that said apparatus or system embodiment belong to preferred embodiment, necessary to involved unit and the module not necessarily present invention.
Each embodiment in this specification all adopts the mode gone forward one by one to describe, and what each embodiment stressed is the difference with other embodiments, between each embodiment identical similar part mutually referring to. For assembly of the invention embodiment, due to itself and embodiment of the method basic simlarity, so what describe is fairly simple, relevant part illustrates referring to the part of embodiment of the method.
Above to a kind of intelligent television provided by the present invention and data processing method thereof and a kind of server, it is described in detail, principles of the invention and embodiment are set forth by specific case used herein, and the explanation of above example is only intended to help to understand method and the core concept thereof of the present invention; Simultaneously for one of ordinary skill in the art, according to the thought of the present invention, all will change in specific embodiments and applications, in sum, this specification content should not be construed as limitation of the present invention.
Claims (10)
1. the data processing method of an intelligent television, it is characterised in that including:
Playing the current frame image of interval acquiring TV programme at preset timed intervals in TV programme process;
Request server judges whether to store the associated data matched with described current frame image;
If so, obtain and on intelligent television, show described associated data.
2. data processing method as claimed in claim 1, it is characterised in that
Described associated data is Commdity advertisement;
The described method showing described associated data on intelligent television particularly as follows:
Described intelligent television screen ejects an interactive operation window display of commodity advertisement in described interactive operation window.
3. data processing method as claimed in claim 2, it is characterised in that also include:
Receive the goods browse request that user submits to, show the commodity details that described Commdity advertisement is corresponding; Wherein, described commodity details include the quantity of marque, the size of commodity, the color of commodity and/or commodity.
4. data processing method as claimed in claim 3, it is characterised in that include Quick Response Code or the chained address of commodity in described Commdity advertisement;
The method of the goods browse request that the described user of reception submits to specifically includes: scans described Quick Response Code or accesses the page that described chained address is corresponding.
5. data processing method as claimed in claim 2, it is characterised in that described and on intelligent television, show described associated data step before also include:
According to the ways of presentation that server pre-sets, it is determined that the map overlay mode of interactive operation window.
6. an intelligent television, it is characterised in that including:
Programme information acquiring unit, for obtaining the current frame image of TV programme in playing TV programme process by the interval preset;
Content judging unit, judges whether for request server to store the associated data matched with described current frame image; Wherein, described intelligent television is connected with server by network;
Result display unit, for when server storage has the associated data matched with described current frame image, obtaining and show described associated data.
7. intelligent television as claimed in claim 6, it is characterised in that described associated data is Commdity advertisement;
Described specifically include at result display unit:
Data acquisition subelement, for when server storage has the associated data matched with described current frame image, obtaining described associated data;
Interaction window creates subelement, for ejecting an interactive operation window on described intelligent television screen, and shows the associated data that described data acquisition subelement obtains in described interactive operation window.
8. intelligent television as claimed in claim 7, it is characterised in that described result display unit also includes:
Window form determines subelement, before creating subelement generation interactive operation window at interaction window, according to the ways of presentation that server pre-sets, it is determined that the map overlay mode of described interactive operation window.
9. a server, it is characterised in that including:
Rule base arranges unit, is used for arranging image recognition and matched rule;
Data storage cell, for the picture needed for the two field picture contrasted in TV image that prestores and associated data thereof;
Image matching unit, for arranging, according to described rule base, the matched rule that unit is arranged, the picture that the current frame image that intelligent television is submitted to and server prestore contrasts, when server is preserved the picture mated with described current frame image, associated data corresponding for described picture is sent to described intelligent television; Wherein, described intelligent television is connected with server by network.
10. server as claimed in claim 9, it is characterised in that also include:
Ways of presentation arranges unit, arranges corresponding ways of presentation for the interactive operation window ejected in TV programme playing process for intelligent television.
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| CN201410580959.7A CN105635825A (en) | 2014-10-27 | 2014-10-27 | Smart television and data processing method thereof, and server |
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| CN201410580959.7A CN105635825A (en) | 2014-10-27 | 2014-10-27 | Smart television and data processing method thereof, and server |
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| CN106101795A (en) * | 2016-06-27 | 2016-11-09 | 乐视控股（北京）有限公司 | A kind of advertisement transfer method and device |
| CN106126702A (en) * | 2016-06-30 | 2016-11-16 | 陈浩 | The acquisition methods of multimedia messages and device |
| CN109874033A (en) * | 2017-12-01 | 2019-06-11 | 尼尔森网联媒介数据服务有限公司 | A kind of method and system of TV shopping |
| CN110446088A (en) * | 2018-05-03 | 2019-11-12 | 尼尔森网联媒介数据服务有限公司 | Media information recognition methods, exchange method and the equipment of TV |
| CN111263202A (en) * | 2020-02-21 | 2020-06-09 | 广州欢网科技有限责任公司 | Smart television system and popup window type information processing method |
| CN111601146A (en) * | 2020-05-21 | 2020-08-28 | 深圳创维－Rgb电子有限公司 | Advertisement operation method and device of smart television, storage medium and smart television |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106101795A (en) * | 2016-06-27 | 2016-11-09 | 乐视控股（北京）有限公司 | A kind of advertisement transfer method and device |
| CN106126702A (en) * | 2016-06-30 | 2016-11-16 | 陈浩 | The acquisition methods of multimedia messages and device |
| CN109874033A (en) * | 2017-12-01 | 2019-06-11 | 尼尔森网联媒介数据服务有限公司 | A kind of method and system of TV shopping |
| CN110446088A (en) * | 2018-05-03 | 2019-11-12 | 尼尔森网联媒介数据服务有限公司 | Media information recognition methods, exchange method and the equipment of TV |
| CN111263202A (en) * | 2020-02-21 | 2020-06-09 | 广州欢网科技有限责任公司 | Smart television system and popup window type information processing method |
| CN111601146A (en) * | 2020-05-21 | 2020-08-28 | 深圳创维－Rgb电子有限公司 | Advertisement operation method and device of smart television, storage medium and smart television |
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