CN103475909B - IPTV online shopping implementation method, client and ad manager - Google Patents
IPTV online shopping implementation method, client and ad manager Download PDFInfo
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- CN103475909B CN103475909B CN201210184217.3A CN201210184217A CN103475909B CN 103475909 B CN103475909 B CN 103475909B CN 201210184217 A CN201210184217 A CN 201210184217A CN 103475909 B CN103475909 B CN 103475909B
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Abstract
The invention discloses a kind of IPTV online shopping implementation method, client and ad manager, including:Client signs in ad manager using user account corresponding to set top box;The client obtains advertising message to ad manager according to the instruction of user or receives the advertising message that the ad manager pushes according to user account;The client shows advertising message, initiates to buy to online shopping mall according to the instruction of user.The influence of the invention that IPTV public property is solved well to online shopping simultaneously improves the effect of television advertising dispensing, on the one hand the user mutual of online shopping is transferred in mobile client, so neither influence other people and watch TV, also the individual privacy of user will not be revealed, another aspect IPTV channel program and online shopping are interrelated, and user can only receive the interested shopping advertisement related to programme content.
Description
Technical field
The present invention relates to e-commerce field, more particularly to a kind of IPTV online shopping implementation method, visitor
Family end and ad manager.
Background technology
With the development of information technology, IPTV (Internet Protocol Television, IPTV)
The function of the conventional videos such as DTV, video request program amusement can not only be provided, and internet browsing, online can be provided
The function of information consultation, online education and ecommerce.
Existing IPTV on line shopping systems mainly use two schemes, and one kind is set individually in set-top box menu
Online shopping mall's menu item, user must interrupt the video frequency program that is playing with into online shopping mall;Another is by machine top
Box is superimposed the page of online shopping mall to be shown on current video frequency program.
The equipment that IPTV is different from the personal uses such as personal computer, mobile phone, it is often by multiple kinsfolks
It is used in conjunction with, therefore IPTV has the characteristics of public property.Although both existing technical schemes realize online shopping, still
IPTV this feature is not considered, and on the one hand excessive information displaying influences other people viewing effect, on the other hand
The problem of individual privacy can not be evaded, which results in seldom using the IPTV user of online shopping function.
The content of the invention
The technical problem to be solved in the present invention is to provide a kind of IPTV online shopping implementation method, client
And ad manager, influence of the IPTV public property to online shopping can be avoided.
In order to solve the above technical problems, a kind of IPTV online shopping implementation method of the present invention, including:
Client signs in ad manager using user account corresponding to set top box;
The client obtains advertising message to ad manager according to the instruction of user or receives the advertising management
The advertising message that device pushes according to user account;
The client shows advertising message, initiates to buy to online shopping mall according to the instruction of user.
Further, ad manager is according to user account advertisement information, including:
The ad manager sends Geoposition Request message, the client according to the user account to client
Current geographical location information is obtained, and returns to the ad manager;
The ad manager is according to the current geographical location information and from IPTV (IPTV) system
The installation addresses for the set top box that system receives, judge whether client is currently located at the installation addresses of set top box, if it is, to
Client sends advertisement pushing request message, and after the response message of instruction reception advertising message is received, obtains advertisement letter
Breath, and it is sent to the client.
Further, the client obtains advertising message according to the instruction of user to ad manager, including:
The client sends advertisement to the ad manager according to the instruction of user and obtains request message;
The ad manager obtains advertising message, and be sent to institute after receiving the advertisement and obtaining request message
State client.
Further, advertising message is obtained, including:
The ad manager is according to the current program information received from IPTV system and the ad distribution previously generated
Plan, obtains the advertising message.
Further, the generating process of the ad distribution plan includes:
The commodity that the channel program arrangement information and online shopping mall that ad manager reception IPTV system is sent are sent are wide
Information is accused, according to program category, broadcast time and the program key word included in the channel program arrangement information, with the business
What is included in product advertising message launches the corresponding relation of program category, issuing time and advertisement keywords, by channel program layout
Information is matched with Commdity advertisement information, generates ad distribution plan.
Further, in addition to:
The IPTV system is playing next channel program or according to set top box according to channel program arrangement information
After indicating switching channels program, current program information and set top box information are sent to ad manager, the set top box information
Installation addresses including user account corresponding to set top box and set top box.
Further, in addition to:
The ad manager is after current program information is received, according to current program information and ad distribution plan,
The advertising message is obtained, is sent to IPTV system;
The advertising message is sent to set top box by the IPTV system, and the set top box is superimposed on current program content
Show advertising message.
Further, a kind of client, including:Log in unit, advertising message acquiring unit, display unit and online shopping
Unit, wherein:
The login unit, for signing in ad manager using user account corresponding to set top box;
The advertising message acquiring unit, obtain advertising message to ad manager for the instruction according to user or connect
Receive the advertising message that the ad manager pushes according to user account;
The display unit, for showing advertising message;
The online shopping unit, the instruction for user are initiated to buy to online shopping mall.
Further, the advertising message acquiring unit, specifically for the instruction according to user to the ad manager
Send advertisement and obtain request message, and receive the advertising message of ad manager transmission, or receive ad manager hair
After the Geoposition Request message sent, call locating module to obtain current geographical location information, return to ad manager, and
Receive the advertising message that ad manager is sent.
Further, a kind of ad manager, including:Advertisement pushing determining unit and advertisement acquiring unit, wherein:
The advertisement pushing determining unit, disappear for sending Geoposition Request to client according to the user account
Breath, the current geographical location information and the installation addresses of the set top box received from IPTV system returned according to client,
Judge whether client is currently located at the installation addresses of set top box, if it is, advertisement pushing request message is sent to client,
And after the response message of instruction reception advertising message is received, call advertisement acquiring unit;Or receiving client hair
After the advertisement sent obtains request message, advertisement acquiring unit is called;
The advertisement acquiring unit, for obtaining advertising message, and it is sent to the client.
Further, the advertisement acquiring unit, specifically for according to the current program information received from IPTV system
Ad distribution plan with previously generating, obtains the advertising message.
Further, in addition to ad distribution plan generation unit, wherein:
The ad distribution plan generation unit, for receiving the channel program arrangement information and net of IPTV system transmission
The Commdity advertisement information that upper store is sent, according to included in the channel program arrangement information program category, broadcast time and
Program key word, the corresponding of program category, issuing time and advertisement keywords is launched with what is included in the Commdity advertisement information
Relation, channel program arrangement information is matched with Commdity advertisement information, generate ad distribution plan.
In summary, the present invention solves influence of the IPTV public property to online shopping well and to improve TV wide
The effect launched is accused, on the one hand the user mutual of online shopping is transferred in mobile client, so neither influences other people
TV is watched, will not also reveal the individual privacy of user, another aspect IPTV channel program and online shopping are interrelated, use
Family can only receive the interested shopping advertisement related to programme content, and user can also be according to the advertisement shown in channel program
Active inquiry ad content, this adds increased the interactive of advertisement, can be converted into the viewing behavior of advertisement actual
Buying behavior, the advertisement putting of businessman is more accurate, and direct income is brought for businessman.
Brief description of the drawings
Fig. 1 is the structure chart of the IPTV on line shopping systems of the present invention;
Fig. 2~Fig. 3 is the flow chart of the IPTV online shopping implementation methods of the present invention;
Fig. 4 is the flow chart of the advertisement pushing pattern of the present invention;
Fig. 5 is the flow chart of the advertisement pull mode of the present invention;
Fig. 6 is the structure chart of the client of the present invention;
Fig. 7 is the structure chart of the ad manager of the present invention..
Embodiment
Present embodiments provide for a kind of IPTV on line shopping systems and method, can avoid IPTV public property to online
The influence of shopping, i.e., the displaying of excessive information and privacy problem.
For the object, technical solutions and advantages of the present invention are more clearly understood, below in conjunction with accompanying drawing to the present invention
Embodiment be described in detail.It should be noted that in the case where not conflicting, in the embodiment and embodiment in the application
Feature can mutually be combined.
As shown in figure 1, the IPTV on line shopping systems of present embodiment, including:Client 101, client application
102nd, IPTV system 103, ad manager 104, online shopping mall 105 and set top box 106, wherein:
Client 101, built in client application program 102, there is provided the data communication facility such as short message, GPRS, GPS location
The running environment of function and application program, can be mobile client.
Client application 102, ad manager 104 is signed in using user account corresponding to set top box 106;Wide
Accuse under push mode, adline interested is set on client application 102 by user, information-setting by user is sent out
Ad manager 104 is given, the advertisement pushing request message for receiving and prompting ad manager 104 to send, receives advertising management
The Geoposition Request message that device 104 is sent, obtained using the locating module (GPS location function) built in client 101 current
Geographical location information, and current geographical location information is returned into ad manager 104;Under advertisement pull mode, root
Advertisement is sent to ad manager 104 obtain request message according to user instruction;Receive and show that ad manager 104 is sent wide
Information is accused, goods purchase request message is initiated to online shopping mall 105 according to user instruction.
IPTV system 103, the frequency of program code, program title, program category, broadcast time and program key word will be included
Road program lineup information is sent to ad manager 104, the program request message that receiving set up box 106 is sent, when user indicates
, ought when the switching channels program of set top box 106 or IPTV system 103 play next program according to channel program arrangement information
Preceding programme information and set top box information are sent to ad manager 104, wherein, programme information includes program code, set top box letter
Breath includes the installation addresses of user account and set top box;The advertising message that ad manager 104 is sent is received, advertising message is sent out
Give set top box 106, by set top box 106 on current video program content Overlapping display advertising message.
Ad manager 104, for the management and issue of advertisement, receive the channel program layout that IPTV system 103 is sent
Information, and the Commdity advertisement information of the transmission of online shopping mall 105 is received, according to the program category of channel program arrangement information, broadcast
Launch program category, issuing time, the corresponding relation of advertisement keywords of time, program key word and Commdity advertisement information incite somebody to action frequency
Road program lineup information is matched with Commdity advertisement information, produces ad distribution plan, wherein, ad distribution plan includes section
Mesh numbering, ad distribution time, advertisement numbering;The sense for receiving and preserving user's setting of the transmission of client application 102 is emerging
The information-setting by user of the adline of interest;Current program information and the set top box information that IPTV system 103 is sent are received, according to
Ad distribution plan sends advertising message to IPTV system 103;Under advertisement pushing pattern, bound to the user account of set top box
Client application 102 send Geoposition Request message, according to client application 102 return current geography
Whether positional information is consistent with the installation addresses of set top box and the user of the adline interested of user's setting sets letter
Breath, it is determined whether send advertisement pushing request message to client application 102;Sent extensively to client application 102
Push request message is accused, and advertising message is sent to client application 102 according to advertisement pushing response message;Drawn in advertisement
Under modulus formula, receive the advertisement that client application 102 is sent and obtain request message, the actual program played according to set top box
Information and ad distribution plan send advertising message to client application 102.
Online shopping mall 105, the management of commodity and the processing of purchase-transaction are realized, being sent to ad manager 104 is included extensively
Accuse numbering, launch the Commdity advertisement information of program category, issuing time, advertisement keywords, ad content and adline, receive
The goods purchase request message that client application 102 is sent, settlement process is carried out to transaction, record transaction log, and will
Commodity purchasing response message returns to client application 102.
Set top box 106, connection television set and IPTV system 103, the channel program content that IPTV system 103 is sent is received,
Program request message is sent to IPTV system 103, receives the advertising message that IPTV system 103 is sent, and in current video section
Overlapping display advertising message in mesh content.
As shown in Figures 2 and 3, it is the IPTV online shopping implementation methods of present embodiment, including:
Fig. 2 is the flow that present embodiment generates ad distribution plan, including:
Step 201, IPTV system is newly-increased or changes channel program information, and channel program layout is sent to ad manager
Information;
Channel program arrangement information includes program code, program title, program category, broadcast time and program key word.
Step 202, ad manager receives and preserves the channel program arrangement information of IPTV system transmission;
Step 203, online shopping mall is newly-increased or changes merchandise news, and Commdity advertisement information is sent to ad manager;
Step 204, ad manager receives and preserves the Commdity advertisement information of online shopping mall's transmission;
Commdity advertisement information include advertisement numbering, launch program category, issuing time, advertisement keywords, ad content and
Adline.
Step 205, ad manager is according to the program category of channel program arrangement information, broadcast time, program key word
With Commdity advertisement information launch program category, issuing time, advertisement keywords corresponding relation by channel program arrangement information
Matched with Commdity advertisement information, produce ad distribution plan;
Ad distribution plan includes program code, ad distribution time and advertisement numbering.
Step 206, client application signs in ad manager using user account corresponding to set top box;
Step 207, client application is set adline interested by user, and user is sent to ad manager
Configuration information;
Step 208, ad manager receives and preserves the information-setting by user of client application transmission.
Fig. 3 is the implementation process of present embodiment online shopping, including:
Step 301, set top box sends program request message to IPTV system;
Step 302, the program request message that IPTV system receiving set up box is sent, when the channel program hair that set top box plays
During changing, current program information, set top box information are sent to ad manager by IPTV system, wherein, programme information includes
Program code, set top box information include the installation addresses of user account and set top box;
In present embodiment, when user indicates set top box switching channels program or IPTV system according to channel program layout
When information plays next program, current program information and set top box information are sent to ad manager by IPTV system.
Step 303, ad manager receives current program information and the set top box information that IPTV system is sent, according to advertisement
Release plan sends advertising message to IPTV system;
Step 304, IPTV system receives the advertising message that ad manager is sent, and advertising message is sent into machine top
Box;
Step 305, set top box receives the advertising message that IPTV system is sent, and is superimposed on current video program content
Show advertising message;
Step 306, client application receives ad manager by advertisement pushing pattern or advertisement pull mode
The advertising message of transmission, advertising message and the purchase option of commodity are shown, and commodity are sent to online shopping mall according to user instruction
Buy request message;
Step 307, online shopping mall receives the goods purchase request message that client application is sent, and records the day of trade
Will, settlement process is carried out to transaction, and commodity purchasing response message is sent to client application;
Step 308, client application receives the commodity purchasing response message that online shopping mall sends, and shows purchase knot
The prompt message of fruit.
As shown in figure 4, advertisement pushing pattern comprises the following steps:
Step 401, when the channel program that set top box plays changes, ad manager receives what IPTV system was sent
Current program information and set top box information, the user account in set top box information are sent to the client application of binding
Geoposition Request message;
Step 402, client application receives the Geoposition Request message that ad manager is sent, and utilizes mobile visitor
Locating module built in the end of family obtains current geographical location information, and current geographical location information is rung by geographical position
Message is answered to return to ad manager;
Step 403, ad manager receives the geographical position response message that client application is sent, according to client
The current geographical location information that application program returns, judges whether user is located at the installation addresses of set top box;If user position
Belong to the interested wide of user's setting in the installation addresses of set top box and the advertising message that is obtained according to ad distribution plan
Type is accused, then ad manager sends advertisement pushing request message to client application;
Step 404, client application receives the advertisement pushing request message that ad manager is sent, and prompts user
Whether advertising message is received;Client application sends advertisement pushing response message according to user instruction to ad manager;
Step 405, ad manager receives the advertisement pushing response message that client application is sent, if user selects
Reception advertising message is selected, then ad manager obtains advertising message according to ad distribution plan, and advertising message is sent into visitor
Family end application program.
As shown in figure 5, advertisement pull mode comprises the following steps:
Step 501, client application sends advertisement to ad manager according to user instruction and obtains request message;
Step 502, ad manager receives the advertisement that client application is sent and obtains request message, according to set top box
The current program information of broadcasting and ad distribution plan send advertising message to client application.
Compare for prior art, the beneficial effect of the system and method for the embodiment of the present invention, specifically include following aspect:
First, it is the characteristics of existing IPTV on line shopping systems do not account for IPTV public property, excessive on one side TV
Information displaying influence other people viewing effect, on the other hand the problem of can not also evading individual privacy, present embodiment will be
Line shopping user mutual be transferred in mobile client, solve problem above well, provide the user with it is more convenient, more pacify
Full online shopping experience.
Second, relative to the advertisement pushing of broadcast type in prior art, present embodiments provide for advertisement pushing and
Advertisement pulls both of which, and one side user can receive the interested shopping advertisement related to programme content, on the other hand use
Family can also add the interactive of advertisement according to the advertisement active inquiry ad content shown in channel program, can be by extensively
The viewing behavior of announcement is converted into actual buying behavior, and the advertisement putting of businessman is more accurate, is also brought directly for businessman
The income connect.
As shown in fig. 6, present embodiment additionally provides a kind of client, including:Log in unit, advertising message obtains list
Member, display unit and online shopping unit, wherein:
Unit is logged in, for signing in ad manager using user account corresponding to set top box;
Advertising message acquiring unit, obtain advertising message to ad manager for the instruction according to user or receive wide
Accuse the advertising message that manager pushes according to user account;
Display unit, for showing advertising message;
Online shopping unit, the instruction for user are initiated to buy to online shopping mall.
Advertising message acquiring unit, send advertisement acquisition request to ad manager specifically for the instruction according to user and disappear
Breath, and the advertising message of ad manager transmission is received, or disappear in the Geoposition Request for receiving ad manager transmission
After breath, call locating module to obtain current geographical location information, return to ad manager, and receive ad manager transmission
Advertising message.
As shown in fig. 7, present embodiment additionally provides a kind of ad manager, including:Advertisement pushing determining unit and wide
Acquiring unit is accused, wherein:
Advertisement pushing determining unit, for sending Geoposition Request message to client according to user account, according to visitor
The current geographical location information and the installation addresses of the set top box received from IPTV system that family end returns, judge client
The current installation addresses for whether being located at set top box, if it is, sending advertisement pushing request message to client, and are being received
After the response message for indicating reception advertising message, advertisement acquiring unit is called;Or obtained in the advertisement for receiving client transmission
After taking request message, advertisement acquiring unit is called;
Advertisement acquiring unit, for obtaining advertising message, and it is sent to client.
Advertisement acquiring unit is stated, specifically for according to the current program information that receives from IPTV system and previously generating
Ad distribution plan, obtain advertising message.
The ad manager also includes ad distribution plan generation unit, wherein:
Ad distribution plan generation unit, for the channel program arrangement information for receiving IPTV system transmission and online business
The Commdity advertisement information that city is sent, it is crucial according to the program category, broadcast time and the program that are included in channel program arrangement information
What is included in word, with Commdity advertisement information launches the corresponding relation of program category, issuing time and advertisement keywords, by channel section
Mesh arrangement information is matched with Commdity advertisement information, generates ad distribution plan.
Certainly, the present invention can also have other various embodiments, ripe in the case of without departing substantially from spirit of the invention and its essence
Various corresponding changes and deformation, but these corresponding changes and deformation can be made according to the present invention by knowing those skilled in the art
The protection domain of appended claims of the invention should all be belonged to.
Claims (5)
- A kind of 1. IPTV online shopping implementation method, it is characterised in that including:Client signs in ad manager using user account corresponding to set top box;The client receives the advertising message that the ad manager pushes according to user account;The client shows advertising message, initiates to buy to online shopping mall according to the instruction of user;Wherein, the ad manager is according to user account advertisement information, including:The ad manager sends Geoposition Request message according to the user account to client, and the client obtains Current geographical location information, and return to the ad manager;The ad manager receives according to the current geographical location information and from IPTV IPTV system The installation addresses of the set top box arrived, judge client currently whether positioned at set top box installation addresses and the advertising message whether Belong to the adline interested of user's setting, if it is, sending advertisement pushing request message to client, and receiving After the response message that advertising message is received to instruction, advertising message is obtained, and be sent to the client.
- A kind of 2. client, it is characterised in that including:Log in unit, advertising message acquiring unit, display unit and online shopping Unit, wherein:The login unit, for signing in ad manager using user account corresponding to set top box;The advertising message acquiring unit, the advertising message pushed for receiving the ad manager according to user account;The display unit, for showing advertising message;The online shopping unit, the instruction for user are initiated to buy to online shopping mall;Wherein, the advertising message acquiring unit, specifically for disappearing in the Geoposition Request for receiving ad manager transmission After breath, call locating module to obtain current geographical location information, return to ad manager, and receive ad manager transmission Advertising message.
- A kind of 3. ad manager, it is characterised in that including:Advertisement pushing determining unit and advertisement acquiring unit, wherein:The advertisement pushing determining unit, for sending Geoposition Request message, root to client according to the user account The current geographical location information and the installation addresses of the set top box received from IPTV system returned according to client, judges visitor Family end currently whether is located at the installation addresses of set top box and whether advertising message belongs to the adline interested of user's setting, If it is, advertisement pushing request message is sent to client, and after the response message of instruction reception advertising message is received, Call advertisement acquiring unit;Or after the advertisement for receiving client transmission obtains request message, advertisement is called to obtain single Member;The advertisement acquiring unit, for obtaining advertising message, and it is sent to the client.
- 4. ad manager as claimed in claim 3, it is characterised in that:The advertisement acquiring unit, specifically for according to the current program information received from IPTV system and previously generating wide Release plan is accused, obtains the advertising message.
- 5. ad manager as claimed in claim 4, it is characterised in that also including ad distribution plan generation unit, wherein:The ad distribution plan generation unit, for the channel program arrangement information for receiving IPTV system transmission and online business The Commdity advertisement information that city is sent, according to program category, broadcast time and the program included in the channel program arrangement information What is included in keyword, with the Commdity advertisement information launches the corresponding relation of program category, issuing time and advertisement keywords, Channel program arrangement information is matched with Commdity advertisement information, generates ad distribution plan.
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CN103916712A (en) * | 2014-03-24 | 2014-07-09 | 亿赞普(北京)科技有限公司 | Data processing method and device based on television set and interactive device of television set |
CN105323622A (en) * | 2014-07-30 | 2016-02-10 | 上海视畅信息科技有限公司 | Video e-commerce and video advertisement realizing method and system |
CN105701581A (en) * | 2014-10-10 | 2016-06-22 | 许勇 | Merchant-peasant interactive investment platform |
CN106331773A (en) * | 2015-06-19 | 2017-01-11 | 中兴通讯股份有限公司 | TV video shopping management method and device |
CN106454442A (en) * | 2016-11-03 | 2017-02-22 | Tcl集团股份有限公司 | Advertisement putting method and advertisement receiving end |
CN106507147A (en) * | 2016-11-30 | 2017-03-15 | 天脉聚源(北京)科技有限公司 | The processing method and processing device of advertisement |
US11599902B2 (en) | 2017-03-13 | 2023-03-07 | Crackle, Inc. | Interactive advertisement driving transaction of an advertised digital content displayed during online playing of a content |
CN109874033A (en) * | 2017-12-01 | 2019-06-11 | 尼尔森网联媒介数据服务有限公司 | A kind of method and system of TV shopping |
CN108322828A (en) * | 2018-02-12 | 2018-07-24 | 广州市诚毅科技软件开发有限公司 | A kind of information recommendation method and device based on programme content identification |
CN109889906B (en) * | 2019-03-13 | 2021-06-01 | 北京奇艺世纪科技有限公司 | Shopping method and related equipment |
CN110225383A (en) * | 2019-06-13 | 2019-09-10 | 北京连屏科技有限公司 | The loading method of pushed information in Interactive Internet TV |
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