CN106331773A - TV video shopping management method and device - Google Patents
TV video shopping management method and device Download PDFInfo
- Publication number
- CN106331773A CN106331773A CN201510346385.1A CN201510346385A CN106331773A CN 106331773 A CN106331773 A CN 106331773A CN 201510346385 A CN201510346385 A CN 201510346385A CN 106331773 A CN106331773 A CN 106331773A
- Authority
- CN
- China
- Prior art keywords
- commodity information
- mobile terminal
- shopping
- target commodity
- server
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Withdrawn
Links
- 238000007726 management method Methods 0.000 title claims abstract description 18
- 238000000034 method Methods 0.000 claims abstract description 34
- 230000000903 blocking effect Effects 0.000 description 8
- 238000010586 diagram Methods 0.000 description 7
- 230000006870 function Effects 0.000 description 4
- 238000012423 maintenance Methods 0.000 description 4
- 238000004891 communication Methods 0.000 description 3
- 230000010365 information processing Effects 0.000 description 2
- 238000006467 substitution reaction Methods 0.000 description 2
- 230000001360 synchronised effect Effects 0.000 description 2
- 230000006399 behavior Effects 0.000 description 1
- 238000004590 computer program Methods 0.000 description 1
- 238000011161 development Methods 0.000 description 1
- 230000002452 interceptive effect Effects 0.000 description 1
- 230000009545 invasion Effects 0.000 description 1
- 230000009191 jumping Effects 0.000 description 1
- 230000003287 optical effect Effects 0.000 description 1
- 238000012545 processing Methods 0.000 description 1
- 230000002035 prolonged effect Effects 0.000 description 1
- 230000000007 visual effect Effects 0.000 description 1
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention provides a TV video shopping management method and device. The method comprises the following steps: a mobile terminal obtains a video image of target commodity information in TV video shopping; the mobile terminal sends the target commodity information to a server; and the mobile terminal receives a shopping page fed back by the server, wherein the shopping page is generated according to the target commodity information.
Description
Technical Field
The invention relates to the field of communication, in particular to a management method and a device for television video shopping.
Background
The tv shopping industry is developed vigorously with the development of the electronic information industry, and particularly with the popularization of digital tv, every family has a set-top box and a large number of fixed users. The mode of TV shopping is gradually developed from the traditional modes of TV shopping advertisement sale and telephone purchase into a shopping system mode similar to the mode of computer Internet shopping.
The existing television shopping system is mainly divided into the following three types:
(1) video advertisement, offline operation
The TV shopping system is to provide selling telephone number while TV show commodity and provide selling telephone number in program interval. The customer completes the order of the goods by using the telephone, and the payment is generally made through the line.
(2) Picture advertisement, click can jump to link
The television shopping system pushes the picture advertisement when the television is played, and a user selects the picture advertisement through a remote controller, jumps to a corresponding shopping page and then carries out offline payment operation.
(3) Shopping channel, selection and payment by remote controller
The tv shopping system is a typical shopping system similar to computer internet shopping, as shown in fig. 1, and mainly includes: television, OTT (Over The Top TV, open internet based video service) set-Top box, OTT SERVER, shopping mall. The television is display equipment and is used for presenting commodity information; the OTT set-top box is used for pushing contents to be presented to the television and receiving a selection signal of a user remote controller; the OTT SERVER is deployed at a far end, communicates with the OTT set-top box, processes a user selection signal and pushes selected content; the shopping mall is an OTT application, commodity information displayed by the television is finally sourced by the shopping mall, and the television shopping information (such as commodity payment and commodity logistics) of the user is finally processed by the shopping mall.
The existing systems mainly have the following disadvantages and limitations:
1. the video and the advertisement commodity content of the existing system are separated, the advertisement content can interfere with the playing of the television video, the video which is watched needs to be paused when the commodity is selected, and the user experience is poor.
2. The current television shopping system needs to build a special advertisement system, the operation and maintenance cost is high, and the threshold for entering of advertisers is high.
3. The existing system selects or pays products through a remote controller, so that the user experience is poor; through telephone communication and offline payment, the communication cost of the user is increased, and the payment process is prolonged.
Disclosure of Invention
The invention provides a management method and a management device for television video shopping, and aims to solve the technical problem of improving the convenience of television shopping.
In order to solve the technical problems, the invention provides the following technical scheme:
a management method of television video shopping comprises the following steps:
the method comprises the steps that a mobile terminal obtains a video picture of target commodity information in television video shopping;
the mobile terminal sends the target commodity information to a server;
and the mobile terminal receives a shopping page fed back by the server, wherein the shopping page is generated according to the target commodity information.
Before the mobile terminal sends the target commodity information to the server, the method further comprises the following steps:
the mobile terminal outputs a video picture of the target commodity information;
the mobile terminal receives the associated commodity information selected by the user according to the target commodity information;
the mobile terminal sends the target commodity information to a server, and the target commodity information comprises the following steps:
and the mobile terminal sends the target commodity information and the associated commodity information to a server.
The step of receiving the associated commodity information selected by the user according to the target commodity information by the mobile terminal comprises the following steps:
when the whole video picture is taken as a block, receiving information of a related commodity selected by a user; or,
when the video picture is divided into at least two sub-blocks according to a preset video picture dividing mode, receiving associated commodity information selected by a user for all or part of the at least two sub-blocks; or,
and when receiving the area selected by the user in the video picture, receiving the related commodity information selected by the user in the area.
A management method of television video shopping comprises the following steps:
the method comprises the steps that when a server receives a request of a mobile terminal for synchronizing target commodity information of television video shopping, the server sends the video information of the target commodity information to the mobile terminal;
the server receives the target commodity information sent by the mobile terminal;
the server generates a shopping page according to the target commodity information;
and the server sends the shopping page to the mobile terminal.
The step of receiving the target commodity information sent by the mobile terminal by the server comprises the following steps:
the server receives the target commodity information and associated commodity information corresponding to the target commodity information sent by the mobile terminal;
the server generates a shopping page according to the target commodity information, and the method comprises the following steps:
the server searches commodity information corresponding to the associated commodity information according to the associated commodity information;
and the server associates the searched commodity information with the target commodity information on the page accessed by the mobile terminal to obtain the shopping page.
A device for managing video shopping, comprising:
the acquisition module is used for acquiring a video picture of target commodity information in television video shopping;
the first sending module is used for sending the target commodity information to a server;
and the first receiving module is used for receiving the shopping page fed back by the server, wherein the shopping page is generated according to the target commodity information.
Wherein the apparatus further comprises:
the output module is used for outputting a video picture of the target commodity information before sending the target commodity information to the server;
the second receiving module is used for receiving the associated commodity information selected by the user according to the target commodity information;
the second sending module is further configured to send the associated commodity information to a server.
The second receiving module is specifically configured to:
when the whole video picture is taken as a block, receiving information of a related commodity selected by a user; or,
when the video picture is divided into at least two sub-blocks according to a preset video picture dividing mode, receiving associated commodity information selected by a user for all or part of the at least two sub-blocks; or,
and when receiving the area selected by the user in the video picture, receiving the related commodity information selected by the user in the area.
A device for managing video shopping, comprising:
the second sending module is used for sending the video information of the target commodity information to the mobile terminal when receiving a request of the mobile terminal for synchronizing the target commodity information of the television video shopping;
the third receiving module is used for receiving the target commodity information sent by the mobile terminal;
the generating module is used for generating a shopping page according to the target commodity information;
and the third sending module is used for sending the shopping page to the mobile terminal.
The third receiving module is further configured to receive associated commodity information corresponding to the target commodity information sent by the mobile terminal;
the generation module is also used for searching the commodity information corresponding to the associated commodity information according to the associated commodity information; and associating the searched commodity information with the target commodity information on a page accessed by the mobile terminal to obtain the shopping page.
According to the embodiment provided by the invention, the mobile terminal transfers the flow of the television video shopping to the mobile terminal to realize the television video shopping by acquiring the video picture in the television video shopping, so that the convenience of the television shopping is improved.
Drawings
FIG. 1 is a block diagram of a prior art system for video shopping;
FIG. 2 is a flow chart of a method for managing TV video shopping according to the present invention;
FIG. 3 is a flow chart of another TV video shopping management method provided by the present invention;
FIG. 4 is a block diagram of a system for video shopping using a television according to the present invention;
FIG. 5 is a flowchart illustrating an application example of a TV video shopping management method according to the present invention;
FIG. 6 is a block diagram of a TV video shopping management device according to the present invention;
fig. 7 is a structural diagram of another management device for tv video shopping according to the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention will be described in further detail with reference to the accompanying drawings and specific embodiments. It should be noted that the embodiments and features of the embodiments in the present application may be arbitrarily combined with each other without conflict.
Fig. 2 is a schematic flow chart of a method for managing tv video shopping according to the present invention. The method shown in fig. 1 comprises:
step 201, a mobile terminal obtains a video picture of target commodity information in television video shopping;
step 202, the mobile terminal sends the target commodity information to a server;
step 203, the mobile terminal receives a shopping page fed back by the server, wherein the shopping page is generated according to the target commodity information.
According to the method provided by the invention, the mobile terminal transfers the flow of the television video shopping to the mobile terminal to realize the television video shopping by acquiring the video picture in the television video shopping, so that the convenience of the television shopping is improved.
FIG. 3 is a flow chart of another TV video shopping management method provided by the present invention. The method shown in fig. 2 comprises:
step 301, when receiving a request of a mobile terminal for synchronizing target commodity information of television video shopping, a server sends the video information of the target commodity information to the mobile terminal;
step 302, the server receives the target commodity information sent by the mobile terminal;
step 303, the server generates a shopping page according to the target commodity information;
step 304, the server sends the shopping page to the mobile terminal.
According to the method provided by the invention, the server transmits the video pictures in the television video shopping to the mobile terminal, receives the flow of the television video shopping and transfers the flow to the mobile terminal to realize the television video shopping, so that the convenience of the television shopping is improved.
The method provided by the present invention is further illustrated below:
before the mobile terminal sends the target commodity information to the server, the method further comprises the following steps:
the mobile terminal outputs a video picture of the target commodity information;
the mobile terminal receives the associated commodity information selected by the user according to the target commodity information;
the mobile terminal sends the target commodity information to a server, and the target commodity information comprises the following steps:
and the mobile terminal sends the target commodity information and the associated commodity information to a server.
Specifically, the invention provides a novel television video shopping system, which supports synchronization of television video pictures interested by a user to a second screen (for example, a mobile device APP), and the user directly performs commodity association, browsing and purchasing by touching the content of the video pictures displayed on the second screen. The association operation of the commodities and the video contents is opened to the user, the user is enabled to play a role in editing the video advertisements, and the user can block the video picture contents of the unassociated commodities on the second screen according to various modes (a template blocking mode and a user-defined blocking mode) and search matched commodities from the virtual mall for association; and when the user selects the video picture blocks on the second screen and associates the commodities, directly jumping to a commodity detail page for browsing and purchasing by the user.
The method can remove the display intrusion of the advertisement to the video content and improve the TV shopping experience of the user; the user participates in associating the video content and the commodity, and an advertisement system does not need to be independently constructed, so that the cost of system operation and maintenance is effectively reduced; the system can charge the backward charging mode of the advertising fee according to the volume of the traffic, thereby avoiding the risk of one-time huge advertising fee investment of an advertiser; by actively participating in popularizing commodities by users, the stickiness of the users is increased, and the commodity circulation efficiency is improved.
The step of receiving the associated commodity information selected by the user according to the target commodity information by the mobile terminal comprises the following steps:
when the whole video picture is taken as a block, receiving information of a related commodity selected by a user; or,
when the video picture is divided into at least two sub-blocks according to a preset video picture dividing mode, receiving associated commodity information selected by a user for all or part of the at least two sub-blocks; or,
and when receiving the area selected by the user in the video picture, receiving the related commodity information selected by the user in the area.
Specifically, the invention provides various implementation modes when obtaining the associated commodity information, including a full-screen association mode, a template blocking mode provided by the system and a user-defined blocking mode. The whole video picture is taken as a block in a full-screen association mode, and a user is allowed to associate the whole video picture with only one commodity; when the block is divided according to the template, the system provides a plurality of fixed block dividing modes (for example, a picture is divided into 16 sub-blocks) for a user to select, and then the user can associate the commodities by selecting each sub-block; of course, when the user-defined blocking mode can be adopted, the system provides an interface for the user to allow the user to directly circle the region of interest (for example, by operation modes such as circle drawing) on the second screen as the sub-blocks, and then the commodity is associated with the picture region.
Therefore, the associated commodity information is obtained, the implementation is simple and visual, the operation of a user is facilitated, and the information processing efficiency is improved.
Wherein, the sending the target commodity information and the associated commodity information to the server by the mobile terminal comprises:
when associated commodity information selected by a user for all or part of at least two sub-blocks is received, the associated commodity information sent by the mobile terminal comprises position information of the sub-blocks on the video picture and commodity information selected by the user in the sub-blocks;
and when the associated commodity information selected by the user in the area is received, the associated commodity information sent by the mobile terminal comprises the position information on the video picture and the commodity information selected by the user in the area.
Specifically, in order to facilitate the server to accurately obtain the requirements of the user, the position information of the sub-blocks or the regions is fed back to the server, so that the server can conveniently inquire commodities required by the user subsequently, and the processing accuracy is improved.
In addition, the server receives the target commodity information sent by the mobile terminal, and the method comprises the following steps:
the server receives the target commodity information and associated commodity information corresponding to the target commodity information sent by the mobile terminal;
the server generates a shopping page according to the target commodity information, and the method comprises the following steps:
the server searches commodity information corresponding to the associated commodity information according to the associated commodity information;
the server associates the searched commodity information with the target commodity information on a page accessed by the mobile terminal;
and the server sends the shopping page which completes the association operation to the mobile terminal.
In practical application, after the server finds the commodity information, the server sends the found commodity information and the target commodity information to a virtual mall providing access of the mobile terminal, so that the user can conveniently access the virtual mall, the access flow of the user is simplified, the service is provided for the user in a targeted manner, and the accuracy of information processing is improved.
The method provided by the invention is explained in detail in the following practical application scenarios:
fig. 4 is a block diagram of a system for video shopping using a television according to the present invention. The system shown in fig. 4 includes a virtual mall, an OTT SERVER, an OTT set-top box, a television, and a second screen, wherein:
the virtual mall maintains user information, including: user basic information; user payment information; user commodity information; user shopping cart information.
Virtual mall, with OTT SERVER interactive commodity control information and user information maintenance, include: pushing a video picture selected by a user to a user account; the user information is synchronized.
The virtual mall interacts commodities and user information with the second screen, and the virtual mall comprises the following steps: browsing basic information of the commodity; browsing detailed information of the commodities; placing the operation commodity into a shopping cart; operating commodity payment; browsing and maintaining user basic information; browsing and maintaining user payment information; browsing and maintaining detailed information of user commodities; browsing and maintaining shopping cart information.
The virtual mall records and analyzes the operation behaviors of the user on the second screen, and the method comprises the following steps: inquiring whether the video picture block requested by the user is associated with the commodity, if the commodity is not associated, returning a commodity association operation page to the second screen for the user to associate the video picture content with the commodity; and if the commodities are associated, returning a commodity detail page to the second screen for the user to browse and purchase the commodities.
The OTT SERVER plays the video arranged by the advertisement system; and receiving user control information through the OTT set top box.
The OTT set-top box plays the information pushed by OTT SERVER, and the OTT set-top box comprises: playing the video stream; playing the commodity display stream; and receiving an operation key value of the user remote controller and sending the operation key value to the OTT SERVER.
And the television plays the information pushed by the OTT set top box and presents the information to the user.
The second screen is used for displaying a television video picture selected by a user, so that the user can complete the association operation of the video content and the commodity; browsing and operating commodity information of the virtual mall, comprising: browsing basic information of the commodity; browsing detailed information of the commodities; placing the operation commodity into a shopping cart; and operating commodity payment.
The second screen is used for browsing and maintaining the user information of the virtual mall, and comprises the following steps: browsing and maintaining user basic information; browsing and maintaining user payment information; browsing and maintaining detailed information of user commodities; browsing and maintaining shopping cart information.
The television shopping system comprises the following main functions: the user associates the video content with the commodity, and the user directly completes a shopping process (such as browsing and purchasing the commodity) by selecting the video content block, which is described below.
Fig. 5 is a flowchart illustrating an application example of the management method for tv video shopping according to the present invention. The method shown in fig. 5 includes:
in step 501, a television video picture is synchronized to a second screen. When a user watches an interested television video picture, one-key synchronization (preset synchronization key) is carried out through a remote controller, an OTT set-top box reports a remote controller synchronization video picture instruction to an OTT SERVER, a report message carries user locking video picture identification information, the OTT SERVER inquires out video picture content according to the video picture identification and pushes the video picture content to a user virtual mall account, and the user can carry out subsequent commodity association operation by opening the video picture through a second screen (such as APP).
In step 502, video pictures are blocked. The system provides a plurality of blocking modes for the user, including a full screen association mode, a template blocking mode provided by the system and a user-defined blocking mode. Step 502 shows that the video picture is automatically divided into 16 sub-blocks according to the template block dividing mode, and the system records the video picture block dividing information.
The user selects a video chunk in step 503. And when the user touches any position of the second screen, the system records the block identifier to which the user touches the position, and sends block identifier information (including video picture information and block information) to the virtual mall, and the virtual mall returns a commodity search page to the second screen.
Step 504 completes the video content and merchandise association. The user searches out commodity list information related to the virtual mall according to the corresponding commodity name on a commodity searching page and returns the commodity list information to the second screen, and the user can establish the association between the video picture blocks and the commodities by selecting one commodity; the system records the association relationship for subsequent users to browse and purchase directly.
From the above, it can be seen that the method provided by the invention has the following characteristics:
1. the invention supports the television content, namely the commodity, and the video picture content is marked in blocks to be in hidden relation with the corresponding commodity, thereby providing a brand-new television shopping advertisement mode, reducing the invasion influence of the commodity advertisement on the television watching of the user, improving the user experience and expanding the market prospect.
2. The invention supports the pushing of the television video picture to the second screen for displaying, and carries out commodity browsing and purchasing on the second screen, the commodity selection is simple and convenient, and the purchasing experience and efficiency of the user are improved.
3. The invention opens the operation of the video picture content and the commodity association to the user, does not need to specially construct an advertisement system, and reduces the system maintenance and operation cost; the advertisement cost of the advertiser is hooked with the volume of the finished transaction, so that the risk of one-time huge advertisement cost investment of the advertiser is avoided.
4. The operation user related to the video and the commodity is also a consumer of the system, and the stickiness of the user of the system is increased.
Fig. 6 is a structural diagram of a management device for video shopping according to the present invention. The apparatus shown in fig. 6 comprises:
the acquisition module 601 is used for acquiring a video picture of target commodity information in television video shopping;
a first sending module 602, configured to send the target product information to a server;
a first receiving module 603, configured to receive a shopping page fed back by the server, where the shopping page is generated according to the target product information.
Wherein the apparatus further comprises:
the output module is used for outputting a video picture of the target commodity information before sending the target commodity information to the server;
the second receiving module is used for receiving the associated commodity information selected by the user according to the target commodity information;
the second sending module is further configured to send the associated commodity information to a server.
The second receiving module 602 is specifically configured to:
when the whole video picture is taken as a block, receiving information of a related commodity selected by a user; or,
when the video picture is divided into at least two sub-blocks according to a preset video picture dividing mode, receiving associated commodity information selected by a user for all or part of the at least two sub-blocks; or,
and when receiving the area selected by the user in the video picture, receiving the related commodity information selected by the user in the area.
According to the method provided by the invention, the video pictures in the television video shopping are obtained, and the process of the television video shopping is transferred to the mobile terminal to be realized, so that the convenience of the television shopping is improved.
Fig. 7 is a structural diagram of another management device for tv video shopping according to the present invention. The apparatus shown in fig. 7 comprises:
the second sending module 701 is configured to send video information of target commodity information to the mobile terminal when a request for synchronizing target commodity information of television video shopping by the mobile terminal is received;
a third receiving module 702, configured to receive the target product information sent by the mobile terminal;
a generating module 703, configured to generate a shopping page according to the target commodity information;
a third sending module 704, configured to send the shopping page to the mobile terminal.
The third receiving module 702 is further configured to receive associated commodity information corresponding to the target commodity information sent by the mobile terminal;
the generating module 703 is further configured to search, according to the associated commodity information, commodity information corresponding to the associated commodity information; and associating the searched commodity information with the target commodity information on a page accessed by the mobile terminal to obtain the shopping page.
The device provided by the invention is realized by sending the video pictures in the television video shopping to the mobile terminal and receiving the flow of the television video shopping and transferring the flow to the mobile terminal, thereby improving the convenience of the television shopping.
It will be understood by those of ordinary skill in the art that all or part of the steps of the above embodiments may be implemented using a computer program flow, which may be stored in a computer readable storage medium and executed on a corresponding hardware platform (e.g., system, apparatus, device, etc.), and when executed, includes one or a combination of the steps of the method embodiments.
Alternatively, all or part of the steps of the above embodiments may be implemented by using an integrated circuit, and the steps may be respectively manufactured as an integrated circuit module, or a plurality of the blocks or steps may be manufactured as a single integrated circuit module. Thus, the present invention is not limited to any specific combination of hardware and software.
The devices/functional modules/functional units in the above embodiments may be implemented by general-purpose computing devices, and they may be centralized on a single computing device or distributed on a network formed by a plurality of computing devices.
Each device/function module/function unit in the above embodiments may be implemented in the form of a software function module and may be stored in a computer-readable storage medium when being sold or used as a separate product. The computer readable storage medium mentioned above may be a read-only memory, a magnetic disk or an optical disk, etc.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (10)
1. A management method for television video shopping is characterized by comprising the following steps:
the method comprises the steps that a mobile terminal obtains a video picture of target commodity information in television video shopping;
the mobile terminal sends the target commodity information to a server;
and the mobile terminal receives a shopping page fed back by the server, wherein the shopping page is generated according to the target commodity information.
2. The method of claim 1, wherein:
before the mobile terminal sends the target commodity information to the server, the method further comprises the following steps:
the mobile terminal outputs a video picture of the target commodity information;
the mobile terminal receives the associated commodity information selected by the user according to the target commodity information;
the mobile terminal sends the target commodity information to a server, and the target commodity information comprises the following steps:
and the mobile terminal sends the target commodity information and the associated commodity information to a server.
3. The method according to claim 2, wherein the mobile terminal receives associated commodity information selected by a user according to the target commodity information, and comprises:
when the whole video picture is taken as a block, receiving information of a related commodity selected by a user; or,
when the video picture is divided into at least two sub-blocks according to a preset video picture dividing mode, receiving associated commodity information selected by a user for all or part of the at least two sub-blocks; or,
and when receiving the area selected by the user in the video picture, receiving the related commodity information selected by the user in the area.
4. A management method for television video shopping is characterized by comprising the following steps:
the method comprises the steps that when a server receives a request of a mobile terminal for synchronizing target commodity information of television video shopping, the server sends the video information of the target commodity information to the mobile terminal;
the server receives the target commodity information sent by the mobile terminal;
the server generates a shopping page according to the target commodity information;
and the server sends the shopping page to the mobile terminal.
5. The method of claim 4, wherein:
the server receives the target commodity information sent by the mobile terminal, and the method comprises the following steps:
the server receives the target commodity information and associated commodity information corresponding to the target commodity information sent by the mobile terminal;
the server generates a shopping page according to the target commodity information, and the method comprises the following steps:
the server searches commodity information corresponding to the associated commodity information according to the associated commodity information;
and the server associates the searched commodity information with the target commodity information on the page accessed by the mobile terminal to obtain the shopping page.
6. A device for managing video shopping, comprising:
the acquisition module is used for acquiring a video picture of target commodity information in television video shopping;
the first sending module is used for sending the target commodity information to a server;
and the first receiving module is used for receiving the shopping page fed back by the server, wherein the shopping page is generated according to the target commodity information.
7. The apparatus of claim 6, further comprising:
the output module is used for outputting a video picture of the target commodity information before sending the target commodity information to the server;
the second receiving module is used for receiving the associated commodity information selected by the user according to the target commodity information;
the second sending module is further configured to send the associated commodity information to a server.
8. The apparatus of claim 7, wherein the second receiving module is specifically configured to:
when the whole video picture is taken as a block, receiving information of a related commodity selected by a user; or,
when the video picture is divided into at least two sub-blocks according to a preset video picture dividing mode, receiving associated commodity information selected by a user for all or part of the at least two sub-blocks; or,
and when receiving the area selected by the user in the video picture, receiving the related commodity information selected by the user in the area.
9. A device for managing video shopping, comprising:
the second sending module is used for sending the video information of the target commodity information to the mobile terminal when receiving a request of the mobile terminal for synchronizing the target commodity information of the television video shopping;
the third receiving module is used for receiving the target commodity information sent by the mobile terminal;
the generating module is used for generating a shopping page according to the target commodity information;
and the third sending module is used for sending the shopping page to the mobile terminal.
10. The apparatus of claim 9, wherein:
the third receiving module is further configured to receive associated commodity information corresponding to the target commodity information sent by the mobile terminal;
the generation module is also used for searching the commodity information corresponding to the associated commodity information according to the associated commodity information; and associating the searched commodity information with the target commodity information on a page accessed by the mobile terminal to obtain the shopping page.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510346385.1A CN106331773A (en) | 2015-06-19 | 2015-06-19 | TV video shopping management method and device |
| PCT/CN2016/078372 WO2016202049A1 (en) | 2015-06-19 | 2016-04-01 | Management method and apparatus for television video shopping |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510346385.1A CN106331773A (en) | 2015-06-19 | 2015-06-19 | TV video shopping management method and device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106331773A true CN106331773A (en) | 2017-01-11 |
Family
ID=57545005
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510346385.1A Withdrawn CN106331773A (en) | 2015-06-19 | 2015-06-19 | TV video shopping management method and device |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN106331773A (en) |
| WO (1) | WO2016202049A1 (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109547861A (en) * | 2018-11-14 | 2019-03-29 | 深圳康佳电子科技有限公司 | Shopping recommendation process method, apparatus and storage medium based on video playing |
| CN110366010A (en) * | 2019-06-21 | 2019-10-22 | 深圳市轱辘汽车维修技术有限公司 | Control method, apparatus, server and the medium of video playing |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102222114A (en) * | 2011-07-12 | 2011-10-19 | 北京海尔集成电路设计有限公司 | Method for processing commodity positioning information and device for displaying commodity positioning information |
| CN102957947A (en) * | 2011-08-25 | 2013-03-06 | 曾凯祥 | Network interaction system and network interaction method for instantly-broadcasted content |
| CN103208073A (en) * | 2012-01-17 | 2013-07-17 | 阿里巴巴集团控股有限公司 | Method and device for obtaining recommend commodity information and providing commodity information |
| CN103475909A (en) * | 2012-06-06 | 2013-12-25 | 中兴通讯股份有限公司 | Internet protocol television online shopping implementation method, client-side and advertising manager |
Family Cites Families (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR101420156B1 (en) * | 2013-01-16 | 2014-07-21 | 강경윤 | Display device for providing home shopping environment by interworking with mobile device and method thereof |
| CN105282619A (en) * | 2014-06-30 | 2016-01-27 | 中兴通讯股份有限公司 | Information acquisition method and device |
-
2015
- 2015-06-19 CN CN201510346385.1A patent/CN106331773A/en not_active Withdrawn
-
2016
- 2016-04-01 WO PCT/CN2016/078372 patent/WO2016202049A1/en active Application Filing
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102222114A (en) * | 2011-07-12 | 2011-10-19 | 北京海尔集成电路设计有限公司 | Method for processing commodity positioning information and device for displaying commodity positioning information |
| CN102957947A (en) * | 2011-08-25 | 2013-03-06 | 曾凯祥 | Network interaction system and network interaction method for instantly-broadcasted content |
| CN103208073A (en) * | 2012-01-17 | 2013-07-17 | 阿里巴巴集团控股有限公司 | Method and device for obtaining recommend commodity information and providing commodity information |
| CN103475909A (en) * | 2012-06-06 | 2013-12-25 | 中兴通讯股份有限公司 | Internet protocol television online shopping implementation method, client-side and advertising manager |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109547861A (en) * | 2018-11-14 | 2019-03-29 | 深圳康佳电子科技有限公司 | Shopping recommendation process method, apparatus and storage medium based on video playing |
| CN110366010A (en) * | 2019-06-21 | 2019-10-22 | 深圳市轱辘汽车维修技术有限公司 | Control method, apparatus, server and the medium of video playing |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2016202049A1 (en) | 2016-12-22 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US11575971B2 (en) | System and method to identify an item depicted when media content is displayed | |
| JP7059327B2 (en) | Fingerprint layout for content fingerprinting | |
| KR102353698B1 (en) | Pushing content to secondary connecteds | |
| WO2017166510A1 (en) | Method and device for information display in live broadcast | |
| US20170085962A1 (en) | Methods and systems for measuring efficiency of retargeting across platforms | |
| CN105828123A (en) | Method and apparatus for interaction in live broadcast | |
| CN105657558B (en) | A kind of information providing method, methods of exhibiting, device and smart television | |
| US20150170245A1 (en) | Media content instance embedded product marketing | |
| CN103475909B (en) | IPTV online shopping implementation method, client and ad manager | |
| CN106488332A (en) | TV shopping method and apparatus | |
| JP2013531937A (en) | System and method for providing information related to advertisement contained in broadcast to client terminal side via network | |
| CN105282619A (en) | Information acquisition method and device | |
| US20140344070A1 (en) | Context-aware video platform systems and methods | |
| CN104008489A (en) | Internet video advertisement putting system and method based on face detection technology | |
| KR101921621B1 (en) | Method for providing commerce service using cloud based real-time video virtualization and virtualization server performing the same | |
| WO2019001166A1 (en) | Television advertisement pushing method, system and electronic device | |
| CN101944223A (en) | Teleshopping method | |
| US20170083935A1 (en) | Methods and systems for determining a retargeting sequence of advertisements across platforms | |
| CN105530536A (en) | Method and device for providing media related information | |
| US20140150017A1 (en) | Implicit Advertising | |
| CN106412637A (en) | Method and system for realizing television shopping | |
| US20130085846A1 (en) | System and method for online selling of products appearing on a display | |
| CN106331773A (en) | TV video shopping management method and device | |
| CN111667313A (en) | Advertisement display method and device, client device and storage medium | |
| US10721532B2 (en) | Systems and methods for synchronizing media and targeted content |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| WW01 | Invention patent application withdrawn after publication |
Application publication date: 20170111 |
|
| WW01 | Invention patent application withdrawn after publication |