CN104008489A - Internet video advertisement putting system and method based on face detection technology - Google Patents
Internet video advertisement putting system and method based on face detection technology Download PDFInfo
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- CN104008489A CN104008489A CN201310055068.5A CN201310055068A CN104008489A CN 104008489 A CN104008489 A CN 104008489A CN 201310055068 A CN201310055068 A CN 201310055068A CN 104008489 A CN104008489 A CN 104008489A
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Abstract
The invention discloses an Internet video in-frame advertisement putting system based on face detection technology. The Internet video in-frame advertisement putting system comprises a video analyzing apparatus, a media docking apparatus and an advertisement putting apparatus. The video analyzing apparatus includes a vacancy identifying module, a star identifying module, a product trade mark identifying module and an article identifying module. The media docking apparatus includes a media platform connecting module, a media player advertisement loading module, a server video downloading module, and a server video transcoding module. The advertisement putting apparatus includes an advertisement putting background system developing module, an advertisement raw material and video raw material data matching module, an advertisement publishing module, and a user end advertisement putting realizing module. The system, through a video advertisement intelligent analyzing module, a cross-media platform and the video advertisement putting module, changes the advertisement putting status quo that conventional Internet video advertisement has few resources and forms, is low in conversion rate, and faces fierce completion.
Description
Technical field
The invention belongs to Internet advertising and throw in technical field.
Background technology
Front paster that existing internet video advertisement putting is confined to carry out outside positive reproduction time, insert and bak stay advertisement form in suspending, available resources and high-quality resource are limited, and are easily ignored by user, do not reach advertising effect.
The Internet advertising agency business model existing is in the market: buy in existing resource from media---> high price is sold to client or other advertising agenies.Therefore there will be the situation of fighting for high-quality media resource between agency and media, agency and agency, impel rate war, be related to the generation of the harmful competitions such as war, disrupt the market.Meanwhile, the lacking of high-quality resource, also causes advertiser will spend higher price to carry out and the competition of other businessmans, pays unnecessary cost.
Summary of the invention
In order to overcome above-mentioned the problems of the prior art, the invention discloses a kind of advertisement delivery system and method in brand-new internet video frame based on human face detection tech, this system is by video ads intelligent analysis module, multimedia platform and video ads putting module, solved that original internet video advertising resource is few, form is few, competition is many, the input present situation of low conversion rate.
In internet video frame based on human face detection tech of the present invention, advertisement delivery system comprises video analysis device, media docking facilities and advertisement putting device, wherein,
1) video analysis device comprises room identification module, star's identification module, product brand identification module and article identification module, above-mentioned module is carried out room identification, star's identification, product brand identification and article identification to video material respectively, determine the advertisement position that can throw in, indicate time and the coordinate figure of advertisement position in video and import advertisement delivery system; Video analysis device is carried out following operation to video:
A) video analysis device is set the qualifications of advertisement putting picture in video recognition system;
Room identification module carries out advertisement putting in frame in the non-important content region of video pictures;
Within advertisement appears at video pictures, and play with audio video synchronization.Advertisement appears as intellectual analysis definite position afterwards, does not fixedly appear at video pictures ad-hoc location.
Star's identification module, in the time that certain star appears in video pictures, carries out the advertisement putting relevant to this star in menu frame inner region;
Product brand identification module, in the time that certain product brand appears in video pictures, carries out the advertisement putting of this product in menu frame inner region;
Article identification module, in the time that certain article appear in video pictures, is carried out the advertisement putting of these article in menu frame inner region;
B) video analysis device is torn frame processing open to the video material of set form; Set form comprises all video formats such as MPEG/MPG/DAT, AVI, ASF, MOV, WMV, NAVI, 3GP, RM/RAM, MKV, FLV, F4V, RMVB, WebM, SWF, DIVX, XVID, H264;
C) video analysis device is retrieved according to qualifications frame by frame one by one to video pictures; Wherein,
Room identification module carries out picture protection to the people face part identifying, and the qualifications of anti-other location advertising retrievals of choosing " non-face " area operation;
Star's identification module is retrieved with video material and mates according to the star face picture database of having set up, and the picture that the match is successful is moved to the qualifications of other location advertising retrievals;
Product brand identification module is retrieved with video material and mates according to the product brand data bank of having set up, and the picture that the match is successful is moved to the qualifications of other location advertising retrievals;
Article identification module is retrieved with video material and mates according to the item pictures data bank of having set up, and the picture that the match is successful is moved to the qualifications of other location advertising retrievals;
D) determine the time spot point that meets all qualificationss;
E) time spot point imports advertisement putting module and forms advertisement position database;
2) media docking facilities comprises that media platform access module, media player advertisement load-on module, server video download module and server video code conversion module, advertisement accurately position display module, advertising display position and size intelligent adjustment module, advertisement trigger display module, monitoring of the advertisement sending module again.Wherein,
A) media platform access module and media carry out backstage interface differential technique, the port that match information is downloaded and uploaded;
B) media player advertisement load-on module carrying advertisement on media player is thrown in plug-in unit, and media player comprises:
I. video website webpage player (comprising computer and other mobile devices);
Ii. video website client player (comprising computer and other mobile devices);
Iii.IPTV playing terminal equipment;
C) media open can be for the port of server foradownloaded video content;
D) server video download module is downloaded the video on media platform;
E) server video code conversion module is carried out transcoding to the video of having downloaded, and the video format wherein providing due to each media is all different, need to by server transfer to corresponding form for subsequent video analytic system provides can Study document;
F) video file of corresponding form is imported to video analysis device and carry out video analysis;
G) ad data display advertisement on media player that advertisement module is returned according to advertisement delivery system;
H) advertisement module is according to media player change in size adjustment advertising display position and size;
I) advertisement finishes rear gradual change and is recovered to media player assigned address (preferably position, the player lower left corner) and becomes button, and mouse enters button area and triggers advertisement and again shows;
J) advertisement module sends third party's monitoring code.
3) advertisement putting device comprises that Data Matching module, advertisement publication module and the user side advertisement putting of advertisement putting background system development module, ad material and video material realize module;
A) advertisement putting device comprises the video ads bit data library storage module, order management module, real-time response nucleus module, input administration module and the data collection and analysis report module that have imported;
Preferably, order management module comprises that order is set up, the order input phase is selected, order is thrown in video selection, video is thrown in advertisement position and selected and advertisement putting Data Enter submodule;
Real-time response nucleus module comprises carrying media web site requests, chooses advertisement, carries out ad response submodule.
Throw in administration module and comprise the directed input in the whole nation or region, period orientation, week orientation, IP orientation, total amount count restrictions and visitor's count restrictions submodule;
Data collection and analysis report module comprises that advertisement exposes data monitoring, IP address sort statistics, ad click rate data acquisition and form combination form submodule; Concrete technical requirement is: every station server data analysis requires data delay can not exceed 2 hours, requires 1,000 ten thousand data of at least analyzing per hour, and can not have the delay of analysis, ensures can see in next hour the most slowly the data sheet of upper one hour.
B) order management module logs in video ads jettison system and sets up order and set the input phase;
C) order management module is transferred designated and advertisement position is filled in advertisement putting information from video ads bit data storehouse;
D) throw in administration module and set the order specific informations such as flow restriction, region orientation;
E) throw in administration module and generate order and render to and specify media or terminal, described terminal comprises
I. computer terminal;
Ii. mobile terminal, is preferably panel computer, smart mobile phone;
Iii.IPTV television terminal;
F) final user's advertisement putting realizes;
Advertisement is shown be divided into two stages completely:
First stage: advertisement appears in video frame and shows with visual format, and lasting certain time length.User is clicked advertisement picture and can be jumped to the network address page of advertisement link by mouse;
Subordinate phase: advertisement picture is shown complete, is recovered to assigned address, becomes footnote button.When user's mouse moves on footnote button, advertisement meeting launches with life size size, carries out secondary displaying.User is clicked advertisement picture and can be jumped to the network address page of advertisement link by mouse.
G) produce ad click, realize ad conversion rates.
The pre-buried linked web pages of advertisement address, is initiatively clicked and realizes redirect by user.
The present invention is based on human face detection tech and carried out independent research, derive a series of intelligent video analysis devices that are applicable to, can be used for advertisement putting in internet video frame, as room identification, star's identification, product brand identification and article identification, and complete advertisement putting by the resource consolidation of multimedia platform.
The invention of this system, contrasting original internet video advertisement putting has following improvement and advantage:
Video intelligent is analyzed, and makes media input resource abundanter:
This kind of intellectual analysis algorithm can be thrown in the location and time point of advertisement by Automatic-searching in video positive.While contrasting original can only and time-out in video front and back, throw in finite quantity advertisement, this analytical algorithm has been enriched the available resources of advertisement putting in video frame greatly, provides necessary prerequisite for accepting more customer demands.
Play and synchronize with video positive, arrival rate is higher:
Original video ads time all, outside the video playback time, is easily ignored by user.This kind of video ads is to throw in audio video synchronization, and placement position is in video frame, and does not affect the normal play of video, is difficult for being ignored by user, and publicity arrival rate is higher, ad conversion rates is higher.
Front paster video ads in the past cannot search out advertisement link after finishing playing again, and has limited ad click conversion ratio.After finishing playing, the intelligent video advertisement of the easy moral of essay can leave footnote button at video assigned address, user's mouse slides into the upper meeting of mark secondary and triggers showing advertisement, user clicks advertisement picture can jump to the designated links page, has promoted advertisement remaining time and has clicked conversion ratio.
Perfect advertisement putting business model, realization is supervised in overall process;
Around Video Analysis Technology, set up complete video ads preliminary analysis, input in mid-term and later stage supervisory systems flow process, have media docking facilities, video analysis device and the advertisement putting device of independent research and development.
Form advertisement putting business model in brand-new, the practical internet video frame taking technological innovation as core, taking media resource as platform, taking advertisement putting as business.
Cross-platform media cooperation, range of choice broadness;
Sign cooperation agreement with domestic tens of video website at present, can realize cross-platform advertisement serving policy and media combination.
Brief description of the drawings
Fig. 1 is the process flow diagram of the internet video advertisement placement method based on human face detection tech of the present invention.
Embodiment
Internet video advertisement delivery system and method based on human face detection tech for a more clear understanding of the present invention, below in conjunction with concrete its embodiment of detailed description of implementing.
With reference to figure 1, in the internet video frame based on human face detection tech of the present invention, advertisement delivery system comprises video analysis device, media docking facilities and advertisement putting device, wherein,
1) video analysis device comprises room identification module, star's identification module, product brand identification module and article identification module, above-mentioned module is carried out room identification, star's identification, product brand identification and article identification to video material respectively, determine the advertisement position that can throw in, indicate the time of advertisement position in video and import advertisement delivery system; Video analysis device is carried out following operation to video:
A) video analysis device is set the qualifications of advertisement putting picture in video recognition system;
Room identification module carries out advertisement putting in frame in the non-important content region of video pictures;
Within advertisement appears at video pictures, and play with audio video synchronization.Advertisement appears as intellectual analysis definite position afterwards, does not fixedly appear at video pictures ad-hoc location.
Star's identification module, in the time that certain star appears in video pictures, carries out the advertisement putting relevant to this star in menu frame inner region;
Product brand identification module, in the time that certain product brand appears in video pictures, carries out the advertisement putting of this product in menu frame inner region;
Article identification module, in the time that certain article appear in video pictures, is carried out the advertisement putting of these article in menu frame inner region;
B) video analysis device is torn frame processing open to the video material of set form; Set form comprises all video formats such as MPEG/MPG/DAT, AVI, ASF, MOV, WMV, NAVI, 3GP, RM/RAM, MKV, FLV, F4V, RMVB, WebM, SWF, DIVX, XVID, H264;
C) video analysis device is retrieved according to qualifications frame by frame one by one to video pictures; Wherein,
Room identification module carries out picture protection to the people face part identifying, and the qualifications of anti-other location advertising retrievals of choosing " non-face " area operation;
Star's identification module is retrieved with video material and mates according to the star face picture database of having set up, and the picture that the match is successful is moved to other location advertising retrieval qualificationss;
Product brand identification module is retrieved with video material and mates according to the product brand data bank of having set up, and the picture that the match is successful is moved to other location advertising retrieval qualificationss;
The item pictures data bank that article identification module is set up according to oneself is retrieved with video material and mates, and the picture that the match is successful is moved to other location advertising retrieval qualificationss;
D) determine the time spot point that meets all qualificationss;
E) time spot point imports advertisement putting module and forms advertisement position database;
2) media docking facilities comprises media platform access module, media player advertisement load-on module, server video download module and server video code conversion module, wherein,
A) media platform access module and media carry out backstage interface differential technique, the port that match information is downloaded and uploaded;
B) media player advertisement load-on module carrying advertisement on media player is thrown in plug-in unit, and media player comprises:
I. video website webpage and client player;
Ii. mobile device webpage and client player;
Iii.IPTV playing terminal equipment;
C) media open can be for the port of server foradownloaded video content;
D) server video download module is downloaded the video on media platform;
E) server video code conversion module is carried out transcoding to the video of having downloaded, and the video format wherein providing due to each media is all different, need to by server transfer to corresponding form for subsequent video analytic system provides can Study document;
F) video file of corresponding form is imported to video analysis device and carry out video analysis;
3) advertisement putting device comprises that Data Matching module, advertisement publication module and the user side advertisement putting of advertisement putting background system development module, ad material and video material realize module;
A) advertisement putting apparatus function comprises: the video ads bit data library storage having imported, order management function (set up by order, the order input phase is selected, order is thrown in video and is selected, video is thrown in advertisement position and is selected, advertisement putting Data Enter (ad material, footnote material, client's redirect link material), (whole nation or region are directed throws in to throw in management function, period orientation, week orientation, IP orientation, total amount count restrictions, visitor's count restrictions), (data monitoring is exposed in advertisement to data monitoring function, IP address sort, ad click rate statistics),
B) logging in video ads jettison system sets up order and sets the input phase;
C) from video ads bit data storehouse, choose designated and advertisement position is filled in advertisement putting information;
D) set the order specific informations such as flow restriction, region orientation;
E) generate order and render to and specify media or terminal, described terminal comprises
I. computer terminal;
Ii. mobile terminal, is preferably panel computer (iPad, Note), smart mobile phone;
Iii.IPTV television terminal;
F) final user's advertisement putting realizes;
Advertisement is shown be divided into two stages completely:
First stage: advertisement appears in video frame and shows with visual format, and lasting certain time length.User is clicked advertisement picture and can be jumped to the network address page of advertisement link by mouse;
Subordinate phase: advertisement picture is shown complete, is recovered to assigned address, becomes footnote button.When user's mouse moves on footnote button, advertisement meeting launches with life size size, carries out secondary displaying.User is clicked advertisement picture and can be jumped to the network address page of advertisement link by mouse.
G) produce ad click, realize ad conversion rates.
The pre-buried linked web pages of advertisement address, is initiatively clicked and realizes redirect by user.
As shown in Figure 1, in the internet video frame based on human face detection tech of the present invention, advertisement placement method comprises the following steps:
Video analysis, media docking and advertisement putting, wherein,
1) video analysis comprises the following steps: video material is carried out to room identification, star identification, product brand identification and article identification, determine the advertisement position that can throw in, indicate the time of advertisement position in video and import advertisement delivery system; It carries out following operation to video:
A) in video recognition system, set the qualifications of advertisement putting picture;
Advertisement putting in frame is carried out in non-important content region at video pictures;
Within advertisement appears at video pictures, and play with audio video synchronization.Advertisement appears as intellectual analysis definite position afterwards, does not fixedly appear at video pictures ad-hoc location.
In the time that certain star appears in video pictures, carry out the advertisement putting relevant to this star in menu frame inner region;
In the time that certain product brand appears in video pictures, carry out the advertisement putting of this product in menu frame inner region;
In the time that certain article appear in video pictures, carry out the advertisement putting of these article in menu frame inner region;
B) video material of set form is torn open to frame processing; Set form comprises all video formats such as MPEG/MPG/DAT, AVI, ASF, MOV, WMV, NAVI, 3GP, RM/RAM, MKV, FLV, F4V, RMVB, WebM, SWF, DIVX, XVID, H264;
C) video pictures is retrieved one by one according to qualifications frame by frame; Wherein,
Picture protection is carried out in the people face part identifying, and the qualifications of anti-other location advertising retrievals of choosing " non-face " area operation;
Retrieve with video material and mate according to the star face picture database of having set up, the picture that the match is successful is moved to other location advertising retrieval qualificationss;
The product brand data bank of setting up according to oneself is retrieved with video material and mates, and the picture that the match is successful is moved to other location advertising retrieval qualificationss;
Retrieve with video material and mate according to the item pictures data bank of having set up, the picture that the match is successful is moved to other location advertising retrieval qualificationss;
D) determine the time spot point that meets all qualificationss;
E) time spot point imports advertisement putting module and forms advertisement position database;
2) media docking comprises the following steps: media platform access, media player advertisement loading, server video are downloaded and server video code conversion, and it comprises the following steps:
A) carry out backstage interface differential technique with media, the port that match information is downloaded and uploaded;
B) on media player, carrying advertisement is thrown in plug-in unit, and media player comprises:
I. video website webpage and client player;
Ii. mobile device webpage and client player;
Iii.IPTV playing terminal equipment;
C) media open can be for the port of server foradownloaded video content;
D) video on media platform is downloaded;
E) video of oneself being downloaded carries out transcoding, and the video format wherein providing due to each media is all different, need to by server transfer to corresponding form for subsequent video analytic system provides can Study document;
F) video file of corresponding form is imported to video analysis device and carry out video analysis;
3) advertisement putting comprises the following steps: Data Matching, ad distribution and the user side advertisement putting of the exploitation of advertisement putting background system, ad material and video material realize;
A) advertisement putting function comprises: the video ads bit data library storage having imported, order management function (set up by order, the order input phase is selected, order is thrown in video and is selected, video is thrown in advertisement position and is selected, advertisement putting Data Enter (ad material, footnote material, client's redirect link material), (whole nation or region are directed throws in to throw in management function, period orientation, week orientation, IP orientation, total amount count restrictions, visitor's count restrictions), (data monitoring is exposed in advertisement to data monitoring function, IP address sort, ad click rate statistics),
B) logging in video ads jettison system sets up order and sets the input phase;
C) from video ads bit data storehouse, choose designated and advertisement position is filled in advertisement putting information;
D) set the order specific informations such as flow restriction, region orientation;
E) generate order and render to and specify media or terminal, described terminal comprises
I. computer terminal;
Ii. mobile terminal, is preferably panel computer (iPad, Note), smart mobile phone;
Iii.IPTV television terminal;
F) final user's advertisement putting realizes;
Advertisement is shown be divided into two stages completely:
First stage: advertisement appears in video frame and shows with visual format, and lasting certain time length.User is clicked advertisement picture and can be jumped to the network address page of advertisement link by mouse;
Subordinate phase: advertisement picture is shown complete, is recovered to assigned address, becomes footnote button.When user's mouse moves on footnote button, advertisement meeting launches with life size size, carries out secondary displaying.User is clicked advertisement picture and can be jumped to the network address page of advertisement link by mouse.
G) produce ad click, realize ad conversion rates.
The pre-buried linked web pages of advertisement address, is initiatively clicked and realizes redirect by user.
Be to be understood that; the present invention also can have other various embodiments; in the situation that not deviating from spirit of the present invention and essence thereof; those of ordinary skill in the art are when making according to the present invention various corresponding changes and distortion, but these corresponding changes and distortion all should belong to the protection domain of the appended claim of the present invention.
Claims (2)
1. an advertisement delivery system in the internet video frame based on human face detection tech, is characterized in that, described in comprise video analysis device, media docking facilities and advertisement putting device, wherein,
1) video analysis device comprises room identification module, star's identification module, product brand identification module and article identification module, above-mentioned module is carried out room identification, star's identification, product brand identification and article identification to video material respectively, determine the advertisement position that can throw in, indicate time, the coordinate of advertisement position in video and import advertisement delivery system; Video analysis device is carried out following operation to video:
A) video analysis device is set the qualifications of advertisement putting picture in video recognition system;
Room identification module carries out advertisement putting in frame in the non-important content region of video pictures;
Within advertisement appears at video pictures, and play with audio video synchronization.Advertisement appears as intellectual analysis definite position afterwards, does not fixedly appear at video pictures ad-hoc location.
Star's identification module, in the time that certain star appears in video pictures, carries out the advertisement putting relevant to this star in menu frame inner region;
Product brand identification module, in the time that certain product brand appears in video pictures, carries out the advertisement putting of this product in menu frame inner region;
Article identification module, in the time that certain article appear in video pictures, is carried out the advertisement putting of these article in menu frame inner region;
B) video analysis device is torn frame processing open to the video material of set form;
C) video analysis device is retrieved according to qualifications frame by frame one by one to video pictures; Wherein,
Room identification module carries out picture protection to the people face part identifying, and the qualifications of anti-other location advertising retrievals of choosing " non-face " area operation;
Star's identification module is retrieved with video material and mates according to the star face picture database of having set up, and the picture that the match is successful is moved to other location advertising retrieval qualificationss;
The product brand data bank that product brand identification module is set up according to oneself is retrieved with video material and mates, and the picture that the match is successful is moved to other location advertising retrieval qualificationss;
Article identification module is retrieved with video material and mates according to the item pictures data bank of having set up, and the picture that the match is successful is moved to other location advertising retrieval qualificationss;
D) determine the time spot point that meets all qualificationss;
E) time spot point imports advertisement putting module and forms advertisement position database;
2) media docking facilities comprises media platform access module, media player advertisement load-on module, server video download module, advertisement module and server video code conversion module, wherein,
A) media platform access module and media carry out backstage interface differential technique, the port that match information is downloaded and uploaded;
B) media player advertisement load-on module carrying advertisement on media player is thrown in plug-in unit, and media player comprises:
I. video website webpage and client player;
Ii. mobile device webpage and client player;
Iii.IPTV playing terminal equipment;
C) media open can be for the port of server foradownloaded video content;
D) server video download module is downloaded the video on media platform;
E) server video code conversion module is carried out transcoding to the video of having downloaded, and the video format wherein providing due to each media is all different, need to by server transfer to corresponding form for subsequent video analytic system provides can Study document;
F) video file of corresponding form is imported to video analysis device and carry out video analysis;
G) ad data display advertisement on media player that advertisement module is returned according to advertisement delivery system;
H) advertisement module is according to media player change in size adjustment advertising display position and size;
I) advertisement finishes rear gradual change and is recovered to media player assigned address (preferably position, the player lower left corner) and becomes button, and mouse enters button area and triggers advertisement and again shows;
J) advertisement module sends third party's monitoring code.
3) advertisement putting device comprises the video ads bit data library storage module, order management module, real-time response nucleus module, input administration module and the data collection and analysis report module that have imported;
A) advertisement putting device comprises the video ads bit data library storage module, order management module, real-time response nucleus module, input administration module and the data collection and analysis report module that have imported;
Order management module comprises that order is set up, the order input phase is selected, order is thrown in video selection, video is thrown in advertisement position and selected and advertisement putting Data Enter submodule;
Real-time response nucleus module comprises carrying media web site requests, chooses advertisement, carries out ad response submodule.
Throw in administration module and comprise the directed input in the whole nation or region, period orientation, week orientation, IP orientation, total amount count restrictions and visitor's count restrictions submodule;
Data supervision module comprises that advertisement exposes data monitoring, IP address sort and ad click rate statistics submodule;
Data collection and analysis report module comprises that advertisement exposes data monitoring, IP address sort statistics, ad click rate data acquisition and form combination form submodule;
B) order management module logs in video ads jettison system and sets up order and set the input phase;
C) order management module is transferred designated and advertisement position is filled in advertisement putting information from video ads bit data storehouse;
D) throw in administration module and set the order specific informations such as flow restriction, region orientation;
E) throw in administration module and generate order and render to and specify media or terminal, described terminal comprises
I. computer terminal;
Ii. mobile terminal, is preferably panel computer, smart mobile phone;
Iii.IPTV television terminal;
F) final user's advertisement putting realizes;
Advertisement is shown be divided into two stages completely:
First stage: advertisement appears in video frame and shows with visual format, and lasting certain time length.User is clicked advertisement picture and can be jumped to the network address page of advertisement link by mouse;
Subordinate phase: advertisement picture is shown complete, is recovered to assigned address, becomes footnote button.When user's mouse moves on footnote button, advertisement meeting launches with life size size, carries out secondary displaying.User is clicked advertisement picture and can be jumped to the network address page of advertisement link by mouse.
G) produce ad click, realize ad conversion rates.
The pre-buried linked web pages of advertisement address, is initiatively clicked and realizes redirect by user.
2. an advertisement placement method in the internet video frame based on human face detection tech, is characterized in that, said method comprising the steps of: video analysis, media docking and advertisement putting, wherein,
1) video analysis comprises the following steps: video material is carried out to room identification, star identification, product brand identification and article identification, determine the advertisement position that can throw in, indicate the time of advertisement position in video and import advertisement delivery system; It carries out following operation to video:
A) in video recognition system, set the qualifications of advertisement putting picture;
Advertisement putting in frame is carried out in non-important content region at video pictures;
In the time that certain star appears in video pictures, carry out the advertisement putting relevant to this star in menu frame inner region;
In the time that certain product brand appears in video pictures, carry out the advertisement putting of this product in menu frame inner region;
In the time that certain article appear in video pictures, carry out the advertisement putting of these article in menu frame inner region;
B) video material of set form is torn open to frame processing; Set form comprises all video formats such as MPEG/MPG/DAT, AVI, ASF, MOV, WMV, NAVI, 3GP, RM/RAM, MKV, FLV, F4V, RMVB, WebM, SWF, DIVX, XVID, H264
C) video pictures is retrieved one by one according to qualifications frame by frame; Wherein,
Picture protection is carried out in the people face part identifying, and the qualifications of anti-other location advertising retrievals of choosing " non-face " area operation;
Retrieve with video material and mate according to the star face picture database of having set up, the picture that the match is successful is moved to other location advertising retrieval qualificationss;
Retrieve with video material and mate according to the product brand data bank of having set up, the picture that the match is successful is moved to other location advertising retrieval qualificationss;
Retrieve with video material and mate according to the item pictures data bank of having set up, the picture that the match is successful is moved to other location advertising retrieval qualificationss;
D) determine the time spot point that meets all qualificationss;
E) time spot point imports advertisement putting module and forms advertisement position database;
2) media docking comprises the following steps: media platform access, media player advertisement loading, server video are downloaded and server video code conversion, and it comprises the following steps:
A) carry out backstage interface differential technique with media, the port that match information is downloaded and uploaded;
B) on media player, carrying advertisement is thrown in plug-in unit, and media player comprises:
I. video website webpage and client player;
Ii. mobile device webpage and client player;
Iii.IPTV playing terminal equipment;
C) media open can be for the port of server foradownloaded video content;
D) video on media platform is downloaded;
E) video of having downloaded is carried out to transcoding, the video format wherein providing due to each media is all different, need to by server transfer to corresponding form for subsequent video analytic system provides can Study document;
F) video file of corresponding form is imported to video analysis device and carry out video analysis;
G) ad data display advertisement on media player that advertisement module is returned according to advertisement delivery system;
H) advertisement module is according to media player change in size adjustment advertising display position and size;
I) advertisement finishes rear gradual change and is recovered to media player assigned address (preferably position, the player lower left corner) and becomes button, and mouse enters button area and triggers advertisement and again shows;
J) advertisement module sends third party's monitoring code.
3) advertisement putting comprises the following steps: Data Matching, ad distribution and the user side advertisement putting of the exploitation of advertisement putting background system, ad material and video material realize;
A) first to the video ads bit data library storage having imported, order management, real-time response, input management, data collection and analysis report and data supervision;
Order management comprises that order is set up, the order input phase is selected, order is thrown in video selection, video is thrown in advertisement position and selected and advertisement putting Data Enter;
Throw in management and comprise the directed input in the whole nation or region, period orientation, week orientation, IP orientation, total amount count restrictions and visitor's count restrictions;
Data supervision comprises that advertisement exposes data monitoring, IP address sort and ad click rate statistics;
Data collection and analysis report comprises that advertisement exposes data monitoring, IP address sort statistics, ad click rate data acquisition and form combination form;
B) logging in video ads jettison system sets up order and sets the input phase;
C) from video ads bit data storehouse, choose designated and advertisement position is filled in advertisement putting information;
D) set the order specific informations such as flow restriction, region orientation;
E) generate order and render to and specify media or terminal, described terminal comprises
I. computer terminal;
Ii. mobile terminal, is preferably panel computer, smart mobile phone;
Iii.IPTV television terminal;
F) final user's advertisement putting realizes;
Advertisement is shown be divided into two stages completely:
First stage: advertisement appears in video frame and shows with visual format, and lasting certain time length.User is clicked advertisement picture and can be jumped to the network address page of advertisement link by mouse;
Subordinate phase: advertisement picture is shown complete, is recovered to assigned address, becomes footnote button.When user's mouse moves on footnote button, advertisement meeting launches with life size size, carries out secondary displaying.User is clicked advertisement picture and can be jumped to the network address page of advertisement link by mouse.
G) produce ad click, realize ad conversion rates.
The pre-buried linked web pages of advertisement address, is initiatively clicked and realizes redirect by user.
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