CN108133385A - A kind of advertisement placement method and device - Google Patents
A kind of advertisement placement method and device Download PDFInfo
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- CN108133385A CN108133385A CN201711339326.7A CN201711339326A CN108133385A CN 108133385 A CN108133385 A CN 108133385A CN 201711339326 A CN201711339326 A CN 201711339326A CN 108133385 A CN108133385 A CN 108133385A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The embodiment of the present invention provides a kind of advertisement placement method and device.The method includes：The request data for including images to be recognized that terminal is sent is received, images to be recognized is that the video played in terminal-pair application program carries out what sectional drawing obtained；Images to be recognized is identified using Identification of Images model, obtains corresponding target portrait title；Corresponding targeted advertisements information is obtained according to target portrait title and targeted advertisements information is back to terminal, so that terminal launches targeted advertisements information on corresponding advertisement position.Described device is used to perform the method, the embodiment of the present invention obtains images to be recognized by carrying out sectional drawing to video, corresponding target portrait title is obtained using Identification of Images model according to images to be recognized, corresponding targeted advertisements information is returned to terminal according to target portrait title, so that terminal-pair targeted advertisements information is launched, it does not need to manually first watch video and mark, reduce artificial workload, and improve the efficiency of advertisement dispensing.
Description
Technical field
The present embodiments relate to technical field of the computer network more particularly to a kind of advertisement placement methods and device.
Background technology
Video on-demand system is the stream media system that user is allow to watch video frequency program on the internet.It is in internet
The application of video field is than wide.For video on-demand system for live broadcast system, user's participation is higher；Also,
User can be according to the random dragging of the hobby of oneself, pause video frequency program.
At present, carrying out web advertisement dispensing using video on-demand system has become a kind of trend.Web advertisement dispensing is phase
For being launched with conventional ads, a kind of mode of internet delivered advertisements is utilized.Existing more popular advertisement dispensing side
Method is in video display process, is appeared in the form of barrage on some appropriate position in display screen, and also known as " wound can
It signposts ".Such as：Corresponding advertisement is launched according to the performer occurred in video, dispensing mode, which needs manually to watch, to be regarded
After frequency, time label is carried out when performer occurs, and actor name and time are recorded, when video playing is to accordingly
Performer occur time point when, advertisement position show relevant advertisements.
It before launching advertisement by manual type, needs to carry out performer identification study, and new popular performer goes out
Now be also required to carry out identification study again, after study during video watch to the time point of performer's appearance into rower
Know, there are the problem of workload is bigger, speed is slow, efficiency is low in this way.
Invention content
In view of the problems of the existing technology, the embodiment of the present invention provides a kind of advertisement placement method and device.
In a first aspect, the embodiment of the present invention provides a kind of advertisement placement method, including：
The request data that terminal is sent is received, the request data includes images to be recognized, and the images to be recognized is institute
It states the video played in terminal-pair application program and carries out what sectional drawing obtained；
The images to be recognized is identified using Identification of Images model, obtains corresponding target portrait title；
Corresponding targeted advertisements information is obtained, and the targeted advertisements information is back to according to the target portrait title
The terminal, so that the terminal launches the targeted advertisements information on corresponding advertisement position.
Further, the method further includes：
The application identities that the terminal is sent are received, if judging to know the application identities in pre-set white list
In, then sectional drawing instruction is sent to the terminal, so that the terminal is corresponding to the application identities according to sectional drawing instruction
The video played in application program carries out sectional drawing.
Further, the method further includes：
The band head portrait training picture of the corresponding preset quantity of portrait title to be identified is obtained, and intercepts each Zhang Suoshu and takes the lead
As the facial image in training picture；
It is trained according to the facial image after interception and corresponding portrait title, obtains the Identification of Images mould
Type.
Further, the method further includes：
Advertising information library is pre-established, the advertising information library includes portrait title and the corresponding advertisement of the portrait title
Information.
Further, the request data further includes terminal iidentification and application identities, correspondingly, described believe the advertisement
Breath is back to the terminal, including：
The advertising information is back to by the corresponding terminal of corresponding terminal iidentification according to the terminal iidentification, so that described
Terminal is launched according to by the targeted advertisements information on the corresponding corresponding advertisement position of application program of the application identities.
Further, it is described that corresponding targeted advertisements information is obtained according to the target portrait title, including：
It is obtained from the advertising information library with the corresponding advertising information of target portrait title as targeted advertisements
Information.
Further, the targeted advertisements information is picture, word or video.
Second aspect, the embodiment of the present invention provide a kind of advertisement delivery device, including：
Receiving module, for receiving the request data of terminal transmission, the request data includes images to be recognized, described to treat
Identification image carries out what sectional drawing obtained for the video played in the terminal-pair application program；
Identification module for the images to be recognized to be identified using Identification of Images model, obtains corresponding target
Portrait title；
Putting module, for obtaining corresponding targeted advertisements information according to the target portrait title, and by the target
Advertising information is back to the terminal, so that the terminal launches the targeted advertisements information on corresponding advertisement position.
The third aspect, the embodiment of the present invention provide a kind of electronic equipment, including：Processor, memory and bus, wherein,
The processor and the memory complete mutual communication by the bus；
The memory is stored with the program instruction that can be performed by the processor, and the processor calls described program to refer to
Enable the method and step for being able to carry out first aspect.
Fourth aspect, the embodiment of the present invention provide a kind of non-transient computer readable storage medium storing program for executing, including：
The non-transient computer readable storage medium storing program for executing stores computer instruction, and the computer instruction makes the computer
Perform the method and step of first aspect.
A kind of advertisement placement method and device provided in an embodiment of the present invention, it is to be identified by carrying out sectional drawing acquisition to video
Image obtains corresponding target portrait title according to images to be recognized using Identification of Images model, according to target portrait title to
Terminal returns to corresponding targeted advertisements information, so that terminal-pair targeted advertisements information is launched, does not need to be artificial first to video
It is watched and being marked, reduce artificial workload, and improve the efficiency of advertisement dispensing.
Description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, to embodiment or will show below
There is attached drawing needed in technology description to be briefly described, it should be apparent that, the accompanying drawings in the following description is this hair
Some bright embodiments, for those of ordinary skill in the art, without creative efforts, can be with root
Other attached drawings are obtained according to these attached drawings.
Fig. 1 is a kind of advertisement placement method flow diagram provided in an embodiment of the present invention；
Fig. 2 is a kind of advertisement delivery device structure diagram provided in an embodiment of the present invention；
Fig. 3 is electronic equipment entity structure schematic diagram provided in an embodiment of the present invention.
Specific embodiment
Purpose, technical scheme and advantage to make the embodiment of the present invention are clearer, below in conjunction with the embodiment of the present invention
In attached drawing, the technical solution in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is
Part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art
All other embodiments obtained without creative efforts shall fall within the protection scope of the present invention.
Fig. 1 is a kind of advertisement placement method flow diagram provided in an embodiment of the present invention, as shown in Figure 1, the method,
Including：
Step 101：The request data that terminal is sent is received, the request data includes images to be recognized, described to be identified
Image is that the video played in the terminal-pair application program carries out what sectional drawing obtained；
Specifically, when some application program in terminal is when playing video, terminal is according to pre-set time interval
Sectional drawing is carried out to the video played, obtains images to be recognized, terminal issues the request data for including images to be recognized
To advertisement delivery device, advertisement delivery device receives the request data that terminal is sent.It should be noted that may be used also in request data
To include other information, such as：The information such as terminal iidentification, application identities, the embodiment of the present invention are not especially limited this.
Step 102：The images to be recognized is identified using Identification of Images model, obtains corresponding target portrait name
Claim；
Specifically, advertisement delivery device parses the request data after the request data for receiving terminal transmission,
Corresponding images to be recognized is obtained, which is input in the Identification of Images model pre-established, is known by portrait
Images to be recognized is identified in other model, obtains corresponding target portrait title.It should be noted that utilize Identification of Images mould
Type obtains target portrait title premise after being identified is that should have portrait in images to be recognized, i.e. someone in images to be recognized
Facial information.Recognition of face is carried out according to the facial information of people, so as to acquire and matching degree highest in Identification of Images model
The corresponding portrait title of portrait.If do not have in images to be recognized in portrait or Identification of Images model not with figure to be identified
What the portrait as in matched, then do not perform subsequent action.
Step 103：Corresponding targeted advertisements information is obtained, and the targeted advertisements are believed according to the target portrait title
Breath is back to the terminal, so that the terminal launches the targeted advertisements information on corresponding advertisement position.
Specifically, after target portrait title is got, obtained and the target portrait title phase according to target portrait title
Corresponding targeted advertisements information, and the targeted advertisements information is returned into corresponding terminal, terminal is receiving targeted advertisements letter
After breath, the targeted advertisements information is shown on corresponding advertisement position in the application, to realize purpose that advertisement is launched automatically.It should
When the portrait in explanation, images to be recognized can be the performer with facial information, the entitled actor name of target portrait.
Targeted advertisements information can be picture, word or video, can also be launched otherwise, the embodiment of the present invention to this not
It is specifically limited.
The embodiment of the present invention obtains images to be recognized by carrying out sectional drawing to video, is known according to images to be recognized using portrait
Other model obtains corresponding target portrait title, and corresponding targeted advertisements information is returned to terminal according to target portrait title, with
Terminal-pair targeted advertisements information is launched, does not need to manually first watch video marking, reduces artificial work
Amount, and improve the efficiency of advertisement dispensing.
On the basis of above-described embodiment, the method further includes：
The application identities that the terminal is sent are received, if judging to know the application identities in pre-set white list
In, then sectional drawing instruction is sent to the terminal, so that the terminal is corresponding to the application identities according to sectional drawing instruction
The video played in application program carries out sectional drawing.
Specifically, pre-establishing a white list, white list includes the application program for needing to carry out advertisement dispensing and corresponds to
Application identities.When terminal brings into operation some application program, to advertisement delivery device send the application program it is corresponding should
With mark, advertisement delivery device is matched after the application identities for receiving terminal transmission with the application identities in white list,
If successful match, illustrate to launch in the corresponding application program of application identities that advertisement delivery device needs are sent in terminal wide
It accuses, at this point, advertisement delivery device issues sectional drawing instruction to terminal, wherein, sectional drawing can include the time interval of sectional drawing in instructing,
Other informations, the embodiment of the present invention this can also be not specifically limited including application identities etc..Terminal refers to receiving sectional drawing
After order, the time interval in being instructed according to sectional drawing carries out sectional drawing to the video played in the application program.
The embodiment of the present invention by the way that the application identities that terminal is sent are matched with the application identities in white list, if
Successful match then sends sectional drawing instruction to terminal, and corresponding advertisement dispensing is identified and carried out to images to be recognized, from
And it realizes and advertisement dispensing selectively is carried out to the video in application program.
On the basis of above-described embodiment, the method further includes：
The band head portrait training picture of the corresponding preset quantity of portrait title to be identified is obtained, and intercepts each Zhang Suoshu and takes the lead
As the facial image in training picture；
It is trained according to the facial image after interception and corresponding portrait title, obtains the Identification of Images mould
Type.
Specifically, sorting out the portrait name list for needing to identify, and taken the lead according to portrait name acquiring preset quantity
As training picture, preset quantity can be for 100 or more, include the front of face, side etc. with head portrait training picture
Facial image in each band head portrait training picture is intercepted, gets the picture for only including face by head portrait picture,
In, it should be noted that the align-dlib programs in openface can be used to be intercepted.After the completion of interception, further according to
Facial image and corresponding portrait title after interception, are trained using the classification based training program in openface, obtain people
As identification model.It should be noted that other than openface softwares is used to carry out recognition of face, other software can also be used
It is identified.
The embodiment of the present invention is identified images to be recognized, by pre-establishing Identification of Images model so as to acquire
Corresponding target portrait title does not need to that manually the portrait in images to be recognized is identified, on the one hand, reduce work people
On the other hand the workload of member improves the efficiency of advertisement dispensing.
On the basis of above-described embodiment, the method further includes：
Advertising information library is pre-established, the advertising information library includes portrait title and the corresponding advertisement of the portrait title
Information.
Specifically, pre-establishing advertising information library, wherein advertising information library includes portrait title and the portrait title pair
The advertising information answered.It is understood that in advertising information library can also include other information, the embodiment of the present invention to this not
It is specifically limited.
It is described that corresponding targeted advertisements information is obtained according to the target portrait title on the basis of above-described embodiment,
Including：
It is obtained from the advertising information library with the corresponding advertising information of target portrait title as targeted advertisements
Information.
Specifically, after advertising information library is established, portrait title in target portrait title and advertising information library is carried out
Matching obtains advertising information corresponding with the portrait title of target portrait name-matches as targeted advertisements from advertising information library
Information.It should be noted that the advertising information in the advertising information library established can be updated.
The embodiment of the present invention obtains images to be recognized by carrying out sectional drawing to video, is known according to images to be recognized using portrait
Other model obtains corresponding target portrait title, and corresponding targeted advertisements information is returned to terminal according to target portrait title, with
Terminal-pair targeted advertisements information is launched, does not need to manually first watch video marking, reduces artificial work
Amount, and improve the efficiency of advertisement dispensing.
On the basis of above-described embodiment, the request data further includes terminal iidentification and application identities, correspondingly, described
The advertising information is back to the terminal, including：
The advertising information is back to by the corresponding terminal of corresponding terminal iidentification according to the terminal iidentification, so that described
Terminal is launched according to by the targeted advertisements information on the corresponding corresponding advertisement position of application program of the application identities.
Specifically, terminal is sent to advertisement delivery device can also include terminal iidentification and application identities in request data,
Advertisement delivery device is after targeted advertisements information is got, according to terminal iidentification by targeted advertisements information and corresponding application mark
Knowledge is back to corresponding terminal, and terminal, will after the targeted advertisements information and application identities for receiving advertisement delivery device return
Targeted advertisements presentation of information is on the location advertising of the corresponding application program of application identities.
The embodiment of the present invention obtains images to be recognized by carrying out sectional drawing to video, is known according to images to be recognized using portrait
Other model obtains corresponding target portrait title, and corresponding targeted advertisements information is returned to terminal according to target portrait title, with
Terminal-pair targeted advertisements information is launched, does not need to manually first watch video marking, reduces artificial work
Amount, and improve the efficiency of advertisement dispensing.
Fig. 2 is a kind of advertisement delivery device structure diagram provided in an embodiment of the present invention, as shown in Fig. 2, described device,
Including：Receiving module 201, identification module 202 and putting module 203, wherein,
Receiving module 201 is used to receive the request data of terminal transmission, and the request data includes images to be recognized, described
Images to be recognized is that the video played in the terminal-pair application program carries out what sectional drawing obtained；Identification module 202 is used to utilize
The images to be recognized is identified in Identification of Images model, obtains corresponding target portrait title；Putting module 203 is used for root
Corresponding targeted advertisements information is obtained, and the targeted advertisements information is back to the terminal according to the target portrait title,
So that the terminal launches the targeted advertisements information on corresponding advertisement position.
Specifically, some application program in terminal, when playing video, terminal is according to pre-set time interval pair
The video that is playing carries out sectional drawing, obtains images to be recognized, terminal by the request data for including images to be recognized issue to
Receiving module 201, receiving module 201 receive the request data that terminal is sent.It should be noted that it can also be wrapped in request data
Other information is included, such as：The information such as terminal iidentification, application identities, the embodiment of the present invention are not especially limited this.Identification module
202 after the request data for receiving terminal transmission, parse the request data, obtain corresponding images to be recognized, will
The images to be recognized is input in the Identification of Images model pre-established, and images to be recognized is known by Identification of Images model
Not, corresponding target portrait title is obtained.After target portrait title is got, putting module 203 is according to target portrait title
Acquisition and the corresponding targeted advertisements information of target portrait title, and the targeted advertisements information is returned into corresponding terminal,
Terminal shows the targeted advertisements information, with reality in the application after targeted advertisements information is received on corresponding advertisement position
The purpose that existing advertisement is launched automatically.
The embodiment of device provided by the invention specifically can be used for performing the process flow of above-mentioned each method embodiment,
Details are not described herein for function, is referred to the detailed description of above method embodiment.
The embodiment of the present invention obtains images to be recognized by carrying out sectional drawing to video, is known according to images to be recognized using portrait
Other model obtains corresponding target portrait title, and corresponding targeted advertisements information is returned to terminal according to target portrait title, with
Terminal-pair targeted advertisements information is launched, does not need to manually first watch video marking, reduces artificial work
Amount, and improve the efficiency of advertisement dispensing.
On the basis of above-described embodiment, described device further includes：
Judgment module, for receiving the application identities that the terminal is sent, if judging to know the application identities advance
In the white list of setting, then sectional drawing instruction is sent to the terminal, answered so that the terminal is instructed according to the sectional drawing described
Sectional drawing is carried out with the video played in corresponding application program is identified.
On the basis of above-described embodiment, described device further includes：
Model training module, for obtaining the band head portrait training picture of the corresponding preset quantity of portrait title to be identified, and
Each Zhang Suoshu is intercepted with the facial image in head portrait training picture；
It is trained according to the facial image after interception and corresponding portrait title, obtains the Identification of Images mould
Type.
On the basis of above-described embodiment, described device further includes：
Information bank establishes module, and for pre-establishing advertising information library, the advertising information library includes portrait title and institute
State the corresponding advertising information of portrait title.
On the basis of above-described embodiment, the request data further includes terminal iidentification and application identities, correspondingly, described
Putting module is specifically used for：
The advertising information is back to by the corresponding terminal of corresponding terminal iidentification according to the terminal iidentification, so that described
Terminal is launched according to by the targeted advertisements information on the corresponding corresponding advertisement position of application program of the application identities.
On the basis of above-described embodiment, the putting module is specifically used for：
It is obtained from the advertising information library with the corresponding advertising information of target portrait title as targeted advertisements
Information.
Fig. 3 is electronic equipment entity structure schematic diagram provided in an embodiment of the present invention, as shown in figure 3, the electronic equipment,
Including：Processor (processor) 301, memory (memory) 302 and bus 303；Wherein,
The processor 301 and memory 302 complete mutual communication by the bus 303；
The processor 301 is used to call the program instruction in the memory 302, to perform above-mentioned each method embodiment
The method provided, such as including：The request data that terminal is sent is received, the request data includes images to be recognized, described
Images to be recognized is that the video played in the terminal-pair application program carries out what sectional drawing obtained；Using Identification of Images model to institute
It states images to be recognized to be identified, obtains corresponding target portrait title；Corresponding mesh is obtained according to the target portrait title
Advertising information is marked, and the targeted advertisements information is back to the terminal, so that the terminal is by the targeted advertisements information
It launches on corresponding advertisement position.
The present embodiment discloses a kind of computer program product, and the computer program product includes being stored in non-transient calculating
Computer program on machine readable storage medium storing program for executing, the computer program include program instruction, when described program instruction is calculated
When machine performs, computer is able to carry out the method that above-mentioned each method embodiment is provided, such as including：Receive asking for terminal transmission
Data are sought, the request data includes images to be recognized, played in the images to be recognized terminal-pair application program
Video carries out what sectional drawing obtained；The images to be recognized is identified using Identification of Images model, obtains corresponding target person
As title；Corresponding targeted advertisements information is obtained, and the targeted advertisements information is back to according to the target portrait title
The terminal, so that the terminal launches the targeted advertisements information on corresponding advertisement position.
The present embodiment provides a kind of non-transient computer readable storage medium storing program for executing, the non-transient computer readable storage medium storing program for executing
Computer instruction is stored, the computer instruction makes the computer perform the method that above-mentioned each method embodiment is provided, example
Such as include：The request data that terminal is sent is received, the request data includes images to be recognized, and the images to be recognized is described
The video played in terminal-pair application program carries out what sectional drawing obtained；The images to be recognized is carried out using Identification of Images model
Identification, obtains corresponding target portrait title；Corresponding targeted advertisements information is obtained according to the target portrait title, and by institute
It states targeted advertisements information and is back to the terminal, so that the terminal launches the targeted advertisements information in corresponding advertisement position
On.
One of ordinary skill in the art will appreciate that：Realizing all or part of step of above method embodiment can pass through
The relevant hardware of program instruction is completed, and aforementioned program can be stored in a computer read/write memory medium, the program
When being executed, step including the steps of the foregoing method embodiments is performed；And aforementioned storage medium includes：ROM, RAM, magnetic disc or light
The various media that can store program code such as disk.
The embodiments such as device described above are only schematical, wherein the unit illustrated as separating component
It may or may not be physically separate, the component shown as unit may or may not be physics list
Member, you can be located at a place or can also be distributed in multiple network element.It can be selected according to the actual needs
In some or all of module realize the purpose of this embodiment scheme.Those of ordinary skill in the art are not paying creativeness
Labour in the case of, you can to understand and implement.
Through the above description of the embodiments, those skilled in the art can be understood that each embodiment can
It is realized by the mode of software plus required general hardware platform, naturally it is also possible to pass through hardware.Based on such understanding, on
Technical solution is stated substantially in other words to embody the part that the prior art contributes in the form of software product, it should
Computer software product can store in a computer-readable storage medium, such as ROM/RAM, magnetic disc, CD, including several fingers
It enables and (can be personal computer, server or the network equipment etc.) so that computer equipment is used to perform each implementation
Method described in certain parts of example or embodiment.
Finally it should be noted that：The above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations；Although
The present invention is described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that：It still may be used
To modify to the technical solution recorded in foregoing embodiments or carry out equivalent replacement to which part technical characteristic；
And these modification or replace, various embodiments of the present invention technical solution that it does not separate the essence of the corresponding technical solution spirit and
Range.
Claims (10)
1. a kind of advertisement placement method, which is characterized in that including：
The request data that terminal is sent is received, the request data includes images to be recognized, and the images to be recognized is the end
It holds and what sectional drawing obtained is carried out to the video played in application program；
The images to be recognized is identified using Identification of Images model, obtains corresponding target portrait title；
Corresponding targeted advertisements information is obtained according to the target portrait title, and the targeted advertisements information is back to described
Terminal, so that the terminal launches the targeted advertisements information on corresponding advertisement position.
2. according to the method described in claim 1, it is characterized in that, the method, further includes：
The application identities that the terminal is sent are received, if judging to know the application identities in pre-set white list,
Sectional drawing instruction is sent to the terminal, so that the terminal applies journey according to sectional drawing instruction is corresponding to the application identities
The video played in sequence carries out sectional drawing.
3. according to the method described in claim 1, it is characterized in that, the method, further includes：
The band head portrait training picture of the corresponding preset quantity of portrait title to be identified is obtained, and intercepts each Zhang Suoshu bands head portrait and instructs
Practice the facial image in picture；
It is trained according to the facial image after interception and corresponding portrait title, obtains the Identification of Images model.
4. according to the method described in claim 1, it is characterized in that, the method, further includes：
Advertising information library is pre-established, the advertising information library includes portrait title and the corresponding advertisement letter of the portrait title
Breath.
5. according to the method described in claim 1, it is characterized in that, the request data further includes terminal iidentification and application mark
Know, correspondingly, described be back to the terminal by the advertising information, including：
The advertising information is back to by the corresponding terminal of corresponding terminal iidentification according to the terminal iidentification, so that the terminal
It is launched on the corresponding corresponding advertisement position of application program of the application identities according to by the targeted advertisements information.
6. according to the method described in claim 4, it is characterized in that, described obtain corresponding mesh according to the target portrait title
Advertising information is marked, including：
It is obtained from the advertising information library with the corresponding advertising information of target portrait title as targeted advertisements information.
7. according to claim 1-6 any one of them methods, which is characterized in that the targeted advertisements information is picture, word
Or video.
8. a kind of advertisement delivery device, which is characterized in that including：
Receiving module, for receiving the request data of terminal transmission, the request data includes images to be recognized, described to be identified
Image is that the video played in the terminal-pair application program carries out what sectional drawing obtained；
Identification module for the images to be recognized to be identified using Identification of Images model, obtains corresponding target portrait
Title；
Putting module, for obtaining corresponding targeted advertisements information according to the target portrait title, and by the targeted advertisements
Information is back to the terminal, so that the terminal launches the targeted advertisements information on corresponding advertisement position.
9. a kind of electronic equipment, which is characterized in that including：Processor, memory and bus, wherein,
The processor and the memory complete mutual communication by the bus；
The memory is stored with the program instruction that can be performed by the processor, and the processor calls described program instruction energy
It is enough to perform such as claim 1-7 any one of them methods.
10. a kind of non-transient computer readable storage medium storing program for executing, which is characterized in that the non-transient computer readable storage medium storing program for executing is deposited
Computer instruction is stored up, the computer instruction makes the computer perform such as claim 1-7 any one of them methods.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711339326.7A CN108133385A (en) | 2017-12-14 | 2017-12-14 | A kind of advertisement placement method and device |
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| CN201711339326.7A CN108133385A (en) | 2017-12-14 | 2017-12-14 | A kind of advertisement placement method and device |
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| CN108133385A true CN108133385A (en) | 2018-06-08 |
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| CN201711339326.7A Pending CN108133385A (en) | 2017-12-14 | 2017-12-14 | A kind of advertisement placement method and device |
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Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
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| CN110580640A (en) * | 2019-09-05 | 2019-12-17 | 大有智能科技(嘉兴)有限公司 | Information pushing and receiving method, terminal, data processing server and system |
| CN110691261A (en) * | 2019-09-30 | 2020-01-14 | 咪咕视讯科技有限公司 | Multimedia data interaction method, communication device and computer readable storage medium |
| CN110996156A (en) * | 2019-12-20 | 2020-04-10 | 杭州当虹科技股份有限公司 | Method for automatically detecting and pushing advertisement in video playing process |
| CN111510746A (en) * | 2019-01-30 | 2020-08-07 | 腾讯科技（深圳）有限公司 | Media resource delivery method and device, storage medium and electronic device |
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| CN112423148A (en) * | 2020-11-20 | 2021-02-26 | 广州欢网科技有限责任公司 | Method and equipment for fixed-point advertisement delivery according to video content |
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| CN111915337A (en) * | 2019-05-07 | 2020-11-10 | 百度在线网络技术（北京）有限公司 | Information delivery method, device, equipment and medium |
| CN111915337B (en) * | 2019-05-07 | 2023-09-05 | 百度在线网络技术（北京）有限公司 | Information delivery method, device, equipment and medium |
| CN110278466A (en) * | 2019-06-06 | 2019-09-24 | 浙江口碑网络技术有限公司 | Put-on method, device and the equipment of short video ads |
| CN110278466B (en) * | 2019-06-06 | 2021-08-06 | 浙江口碑网络技术有限公司 | Short video advertisement putting method, device and equipment |
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| CN112423148A (en) * | 2020-11-20 | 2021-02-26 | 广州欢网科技有限责任公司 | Method and equipment for fixed-point advertisement delivery according to video content |
| CN113810757A (en) * | 2021-10-25 | 2021-12-17 | 深圳Tcl数字技术有限公司 | Push method and device, electronic equipment and computer storage medium |
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