CN110278466A - Put-on method, device and the equipment of short video ads - Google Patents
Put-on method, device and the equipment of short video ads Download PDFInfo
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- CN110278466A CN110278466A CN201910488938.5A CN201910488938A CN110278466A CN 110278466 A CN110278466 A CN 110278466A CN 201910488938 A CN201910488938 A CN 201910488938A CN 110278466 A CN110278466 A CN 110278466A
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- 208000001491 myopia Diseases 0.000 claims abstract description 196
- 238000004458 analytical method Methods 0.000 claims abstract description 13
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- 230000005540 biological transmission Effects 0.000 claims description 4
- 238000001514 detection method Methods 0.000 claims description 4
- 241000406668 Loxodonta cyclotis Species 0.000 claims 1
- 238000004883 computer application Methods 0.000 abstract description 2
- 238000005516 engineering process Methods 0.000 abstract description 2
- 238000010586 diagram Methods 0.000 description 11
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2541—Rights Management
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/4302—Content synchronisation processes, e.g. decoder synchronisation
- H04N21/4307—Synchronising the rendering of multiple content streams or additional data on devices, e.g. synchronisation of audio on a mobile phone with the video output on the TV screen
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
- H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
This application discloses put-on method, device and the equipment of a kind of short video ads, it is related to computer application technology, the short-sighted frequency of advertisement is launched without hand picking, can find the short-sighted frequency for being suitble to launch advertisement rapidly for businessman, improves the precision that short video ads are launched.Wherein method includes: the short video data for receiving authorized user first and uploading, and carries out structured analysis to the video frame in the short video data, obtains the content information of each target object occurred in short-sighted frequency；Classification logotype again based on each target object occurred in the short-sighted frequency inquires the advertising information to match with the classification logotype from the advertising aggregator collected in advance, obtains advertising information to be put；The advertisement link to be put finally is determined as being thrown to the web page interlinkage in short-sighted frequency with each target object simultaneous display, and transmits the advertisement link to be put.The application is suitable for the dispensing of short video ads.
Description
Technical field
This application involves computer application technologies, put-on method, dress particularly with regard to a kind of short video ads
It sets and equipment.
Background technique
Universal with mobile Internet and smart phone, the new media based on function such as movement, social activity and video is flat
On platform, tired state is showed by the social application of expression-form of picture and text, it is more " simple, abundant to become reconciled that user has demand to find
Play " demand of social application, and short-sighted frequency is concerned due to more intuitive expression way, it is to social media platform with text
Effective supplement that media type based on word, picture is formed.
Short video platform forms short video content abundant, user is attracted to continue by motivating and runing contents producer
The use of property shares nice video for example, user can upload joyful video.Superelevation viscosity based on user and flat
The society matchmaker marketing attribute of independence for Taiwan tool, each businessman are intended to that commercialization realization can be carried out by the flow of short video platform, i.e.,
More users can be allowed to understand product by launching advertisement in short-sighted frequency, increase the exposure of brand.
Current most of short video platforms need hand picking to be suitble to launch the short-sighted frequency of advertisement, and hand picking is launched extensively
The short-sighted frequency needs accused take considerable time, and have certain subjectivity, and then can not find suitable throwing rapidly for businessman
The short-sighted frequency of advertisement is put, to reduce the precision that short video ads are launched.
Summary of the invention
In view of this, this application provides put-on method, device and the equipment of a kind of short video ads, main purpose is
It solves to take considerable time by the short-sighted frequency needs that advertisement is launched in hand picking at present, and there is certain subjectivity, meeting
The problem of reducing the precision that short video ads are launched.
According to the first aspect of the application, a kind of put-on method of short video ads is provided, this method comprises:
The short video data that authorized user uploads is received, and structuring point is carried out to the video frame in the short video data
Analysis, obtains the content information of each target object occurred in short-sighted frequency, includes the classification of target object in the content information
Mark；
Based on the classification logotype of each target object occurred in the short-sighted frequency, looked into from the advertising aggregator collected in advance
The advertising information to match with the classification logotype is ask, generates advertisement link to be put, the set of advertisements collected in advance is
The advertising information to match with each classification logotype arranged according to preset rules；
The advertisement link to be put is determined as being thrown to the net in short-sighted frequency with each target object simultaneous display
Page link, and transmit the advertisement link to be put.
Further, multiple dimensional informations comprising description characteristic of advertisement in the advertising information, it is described based on described short
The classification logotype of each target object occurred in video, inquiry and the classification logotype phase from the advertising aggregator collected in advance
Matched advertising information generates advertisement link to be put, specifically includes:
By the classification logotype of each target object occurred in the short-sighted frequency one by one and in the advertising aggregator collected in advance
Advertising information matched, the advertising information that inquiry matches with the classification logotype；
If inquiry has the advertising information to match with the classification logotype, based on the multiple of the description characteristic of advertisement
Dimensional information arranges the advertising information to match with the classification logotype according to pre-set advertisement fixed condition
Sequence；
Advertisement link is extracted in preceding advertising information from sequence, generates advertisement link to be put.
Further, described to be based on the description when the data on flows that the advertisement fixed condition is advertisement later period demand
Multiple dimensional informations of characteristic of advertisement match to the described and classification logotype according to pre-set advertisement fixed condition
Advertising information is ranked up, and is specifically included:
Based on multiple dimensional informations of the description characteristic of advertisement, from the advertising information to match with the classification logotype
Obtain the expected data on flows generated of advertisement；
The data on flows that statistics advertisement has generated, the data on flows generated according to the advertisement and the advertisement are expected
The data on flows of generation determines the data on flows of advertisement later period demand；
Match from high to low to described with the classification logotype according to the data on flows of the advertisement later period demand wide
Information is accused to be ranked up；
It is described to extract advertisement link in preceding advertising information from sequence, it is specific to wrap as advertisement link to be put
It includes:
Extract advertisement link in preceding advertising information from the sequence of the data on flows of the advertisement later period demand, generate to
The advertisement link of dispensing.
Further, it is received one by one with preparatory in the classification logotype by each target object occurred in the short-sighted frequency
Advertising information in the advertising aggregator of collection is matched, described after the advertising information that inquiry matches with the classification logotype
Method further include:
If there is no the advertising informations to match with the classification logotype for inquiry, based on the more of the description characteristic of advertisement
A dimensional information obtains advertisement impressions and the expected data on flows generated of advertisement from the advertising aggregator collected in advance；
The data on flows that has generated of statistics advertisement, the advertisement impressions within a preset range and the advertisement
The data on flows generated is not up in the expected corresponding advertising information of data on flows generated of the advertisement and selects an advertisement
Information generates advertisement link to be put.
Further, the advertisement link to be put is determined as being thrown in short-sighted frequency and each target pair described
As the web page interlinkage of simultaneous display, and after transmitting the advertisement link to be put, the method also includes:
The data on flows that advertisement link corresponds to short-sighted frequency has been launched according to prefixed time interval statistics；
According to the corresponding income grade for launching advertisement of the data on flows of the short-sighted frequency, the wide of the estimated dispensing of short-sighted frequency is adjusted
Accuse link.
Further, described according to the corresponding income grade for launching advertisement of the data on flows of the short-sighted frequency, it adjusts short-sighted
The estimated advertisement link launched of frequency, specifically includes:
If the corresponding income grade for launching advertisement of the data on flows of the short-sighted frequency is more than to have launched the income grade of advertisement,
Then determine that income grade is more than the advertisement link for having launched the advertisement link of advertisement as the estimated dispensing of short-sighted frequency；
If the corresponding income grade for launching advertisement of the data on flows of the short-sighted frequency is less than the income etc. for having launched advertisement
Grade, it is determined that the advertisement link that short-sighted frequency has been launched is the estimated advertisement link launched of short-sighted frequency.
Further, the advertisement link to be put is determined as being thrown in short-sighted frequency and each target pair described
As the web page interlinkage of simultaneous display, and after transmitting the advertisement link to be put, the method also includes:
User is collected to the forwarding number of short-sighted frequency accordingly and user is to the click data for having launched advertisement link in short-sighted frequency；
Accordingly and the click data based on the forwarding number, the cost accounting data of short-sighted frequency, the expense core are generated
Calculating data record has expense distributing list and the corresponding cost data of each expense distributing list；
The cost data is distributed according to the expense distributing list.
According to the second aspect of the application, a kind of put-on method of short video ads is provided, this method comprises:
When instruction is launched in the advertisement for detecting user's authorization, authorized user is obtained based on advertisement dispensing instruction and is uploaded
Short video data；
Send the short video data that the authorized user uploads；
Receive advertisement link to be put, and by the advertisement link to be put be added in the short-sighted frequency with it is each
Target object synchronizes display.
Further, advertisement link to be put is received described, and the advertisement link to be put is added to institute
It states after synchronizing display with each target object in short-sighted frequency, the method also includes:
The short-sighted frequency is pushed into user, and timing upload user to the forwarding number of short-sighted frequency accordingly and user is to short-sighted
The click data of advertisement link has been launched in frequency.
In terms of according to the third of the application, a kind of delivery device of short video ads is provided, which includes:
Analytical unit, for receiving the short video data of authorized user's upload, and to the video in the short video data
Frame carries out structured analysis, obtains the content information of each target object occurred in short-sighted frequency, includes in the content information
The classification logotype of target object；
Query unit is collected for the classification logotype based on each target object occurred in the short-sighted frequency from preparatory
Advertising aggregator in the advertising information that matches with the classification logotype of inquiry, generate advertisement link to be put, it is described in advance
The set of advertisements of collection is the advertising information to match with each classification logotype arranged according to preset rules；
Determination unit, for the advertisement link to be put to be determined as being thrown in short-sighted frequency and each target object
The web page interlinkage of simultaneous display, and transmit the advertisement link to be put.
Further, multiple dimensional informations comprising description characteristic of advertisement in the advertising information, the query unit packet
It includes:
Enquiry module, the classification logotype of each target object for will occur in the short-sighted frequency are collected with preparatory one by one
Advertising aggregator in advertising information matched, the advertising information that inquiry matches with the classification logotype；
Sorting module, if being based on the description for inquiring in the presence of the advertising information to match with the classification logotype
Multiple dimensional informations of characteristic of advertisement match to the described and classification logotype according to pre-set advertisement fixed condition
Advertising information is ranked up；
Generation module generates advertisement chain to be put for extracting advertisement link in preceding advertising information from sequence
It connects.
Further, when the advertisement fixed condition be advertisement later period demand data on flows,
The sorting module, specifically for based on it is described description characteristic of advertisement multiple dimensional informations, from the classification
It identifies and obtains the expected data on flows generated of advertisement in the advertising information to match；
The sorting module is specifically also used to count the data on flows that advertisement has generated, has been generated according to the advertisement
Data on flows and the expected data on flows generated of the advertisement, determine the data on flows of advertisement later period demand；
The sorting module, be specifically also used to according to the advertisement later period demand data on flows from high to low to it is described with
The advertising information that the classification logotype matches is ranked up；
The generation module, specifically for sorting from the data on flows of the advertisement later period demand near preceding advertising information
Middle extraction advertisement link, as advertisement link to be put.
Further, if there is no the advertising information to match with the classification logotype, described devices for inquiry further include:
Obtain module, for the classification logotype by each target object occurred in the short-sighted frequency one by one and in advance
The advertising information in advertising aggregator first collected is matched, after the advertising information that inquiry matches with the classification logotype,
If inquiry is there is no the advertising information to match with the classification logotype, multiple dimensions letter based on the description characteristic of advertisement
Breath obtains advertisement impressions and the expected data on flows generated of advertisement from the advertising aggregator collected in advance；
Selecting module, the data on flows generated for counting advertisement, the advertisement impressions within a preset range,
And the data on flows that the advertisement has generated is not up in the expected corresponding advertising information of data on flows generated of the advertisement
An advertising information is selected, advertisement link to be put is generated.
Further, described device further include:
Statistic unit, for being determined as the advertisement link to be put be thrown in short-sighted frequency and each mesh described
The web page interlinkage that shows of mark object synchronization, and after transmitting the advertisement link to be put, it is counted according to prefixed time interval
The data on flows that advertisement link corresponds to short-sighted frequency is launched；
Adjustment unit, for adjusting short-sighted according to the corresponding income grade for launching advertisement of the data on flows of the short-sighted frequency
The estimated advertisement link launched of frequency.
Further, the adjustment unit includes:
First determining module, if the corresponding income grade for launching advertisement of data on flows for the short-sighted frequency is more than to have thrown
Put the income grade of advertisement, it is determined that income grade is more than the advertisement for having launched the advertisement link of advertisement as the estimated dispensing of short-sighted frequency
Link；
Second determining module, if the corresponding income grade for launching advertisement of data on flows for the short-sighted frequency is less than
Launch the income grade of advertisement, it is determined that the advertisement link that short-sighted frequency has been launched is the estimated advertisement link launched of short-sighted frequency.
Further, described device further include:
Collector unit, for being determined as the advertisement link to be put be thrown in short-sighted frequency and each mesh described
The web page interlinkage that show of mark object synchronization, and after transmitting the advertisement link to be put, collection user turns short-sighted frequency
Data and user are sent out to the click data for having launched advertisement link in short-sighted frequency；
Generation unit, for accordingly and the click data, generating the cost accounting number of short-sighted frequency based on the forwarding number
According to the cost accounting data record has expense distributing list and the corresponding cost data of each expense distributing list；
Dispatching Unit, for being distributed according to the expense distributing list to the cost data.
According to the 4th of the application the aspect, a kind of delivery device of short video ads is provided, which includes:
Detection unit, for launching instruction based on the advertisement and obtaining when instruction is launched in the advertisement for detecting user's authorization
The short video data for taking authorized user to upload；
Transmission unit, the short video data uploaded for sending the authorized user；
Receiving unit for receiving advertisement link to be put, and the advertisement link to be put is added to described
Display is synchronized with each target object in short-sighted frequency.
Further, described device further include:
Uploading unit for receiving advertisement link to be put described, and the advertisement link to be put is added
To after synchronizing display with each target object in the short-sighted frequency, the short-sighted frequency is pushed into user, and in timing
User is passed to the forwarding number of short-sighted frequency accordingly and user is to the click data for having launched advertisement link in short-sighted frequency.
According to the 5th aspect of the application, a kind of jettison system of short video ads is provided, which includes:
When transmitting terminal detects the advertisement dispensing instruction of user's authorization, instruction acquisition authorization is launched based on the advertisement and is used
The short video data that family uploads, and send and send the short video data that the authorized user uploads；
Receiving end receives the short video data that authorized user uploads, and ties to the video frame in the short video data
Structureization analysis obtains the content information of each target object occurred in short-sighted frequency, includes target object in the content information
Classification logotype；
Classification logotype of the receiving end based on each target object occurred in the short-sighted frequency, from the set of advertisements collected in advance
Inquire the advertising information to match with the classification logotype in conjunction, generate advertisement link to be put, it is described collect in advance it is wide
Accusing collection is the advertising information to match with each classification logotype arranged according to preset rules
The advertisement link to be put is determined as being thrown to synchronous with each target object aobvious in short-sighted frequency by receiving end
The web page interlinkage shown, and transmit the advertisement link to be put；
Transmitting terminal receives advertisement link to be put, and the advertisement link to be put is added in the short-sighted frequency
Display is synchronized with each target object.
According to the 6th aspect of the application, a kind of computer equipment, including memory and processor are provided, it is described to deposit
Reservoir is stored with computer program, and the processor realizes above-mentioned first aspect or second aspect when executing the computer program
The step of put-on method of the short video ads.
According to the 7th aspect of the application, a kind of computer readable storage medium is provided, computer is stored thereon with
Program, the computer program realize the throwing of short video ads described in above-mentioned first aspect or second aspect when being executed by processor
The step of putting method.
By above-mentioned technical proposal, a kind of put-on method, device and the equipment of short video ads provided by the present application, with mesh
Need to take considerable time that the mode for carrying out the short-sighted frequency that advertisement is launched in hand picking is compared in preceding existing way, the application can know
The each target object occurred in not short-sighted frequency, and the classification logotype based on each target object, from the set of advertisements collected in advance
The advertising information to match with classification logotype is inquired in conjunction, and generates advertisement link to be put, and then will identify in short-sighted frequency
Content be associated with advertising information launch problem, platform without concern ad so that uploading the authorized user of short-sighted frequency
Without taking considerable time the short-sighted frequency for carrying out hand picking and launching advertisement, it can be found for businessman rapidly and be suitble to launch advertisement
Short-sighted frequency improves the precision that short video ads are launched.
Above description is only the general introduction of technical scheme, in order to better understand the technological means of the application,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects, features and advantages of the application can
It is clearer and more comprehensible, below the special specific embodiment for lifting the application.
Detailed description of the invention
The drawings described herein are used to provide a further understanding of the present application, constitutes part of this application, this Shen
Illustrative embodiments and their description please are not constituted an undue limitation on the present application for explaining the application.In the accompanying drawings:
Fig. 1 shows a kind of flow diagram of the put-on method of short video ads provided by the embodiments of the present application；
Fig. 2 shows the flow diagrams of the put-on method of the short video ads of another kind provided by the embodiments of the present application；
Fig. 3 shows the flow diagram of the put-on method of the short video ads of another kind provided by the embodiments of the present application；
Fig. 4 shows the flow diagram of the put-on method of the short video ads of another kind provided by the embodiments of the present application；
Fig. 5 shows a kind of time diagram of the dispensing example of short video ads provided by the embodiments of the present application；
Fig. 6 shows a kind of structural schematic diagram of the delivery device of short video ads provided by the embodiments of the present application；
Fig. 7 shows the structural schematic diagram of the delivery device of the short video ads of another kind provided by the embodiments of the present application；
Fig. 8 shows the structural schematic diagram of the delivery device of the short video ads of another kind provided by the embodiments of the present application；
Fig. 9 shows the structural schematic diagram of the delivery device of the short video ads of another kind provided by the embodiments of the present application.
Specific embodiment
The application is described in detail below with reference to attached drawing and in conjunction with the embodiments.It should be noted that not conflicting
In the case of, the features in the embodiments and the embodiments of the present application can be combined with each other.
Before carrying out detailed explanation to the application, first to the present embodiments relate to short video ads throwing
Place system is simply introduced.
The invention relates to the jettison systems of short video ads include transmitting terminal and receiving end, wherein transmitting terminal
For user terminal, the advertisement dispensing for detecting user's authorization is instructed, and short based on advertisement dispensing instruction acquisition authorized user's upload
Video data is sent to receiving end, is suitble to the advertisement link launched in order to be sent to receiving end according to short-sighted frequency content selection,
To which advertisement link is added in short-sighted frequency and target object simultaneous display.Receiving end is the server-side of the network platform, is used for
The short video data that authorized user uploads is received, and structured analysis is carried out to short video data, obtains occurring in short-sighted frequency
The content information of each target object, the content information based on target object, inquiry and class from the advertising aggregator collected in advance
The advertising information to match is not identified, generates advertisement link to be put, to transmit advertisement link to be put.Specifically in reality
During border is applied, the ad content that businessman's offer is provided can be removed by Advertisement Server in receiving end, and according to classification
Mark, advertisement significance level, advertisement desired flow etc. arrange ad content, form advertising aggregator, further pass through view
Frequency server matches the advertising information of short video content to find, and is suitble to launch the short-sighted of advertisement to search out for businessman rapidly
Frequently.
The embodiment of the present application provides a kind of put-on method of short video ads, can be suitable based on short-sighted frequency content matching
The advertisement launched is closed, the short-sighted frequency of advertisement is launched without hand picking, can be found for businessman rapidly and be suitble to launch the short-sighted of advertisement
Frequently, the precision that short video ads are launched is improved.
As shown in Figure 1, the embodiment of the present application provides a kind of put-on method of short video ads, this method includes following step
It is rapid:
101, the short video data that authorized user uploads is received, and structure is carried out to the video frame in the short video data
Change analysis, obtains the content information of each target object occurred in short-sighted frequency.
Wherein, authorized user is to contract that advertiser is allowed to pass the user for launching advertisement in short-sighted frequency on it with the network platform
Group, and in order to guarantee advertisement delivery effect, the customer flow meeting that the short video data that authorized user is uploaded generally produces
More than certain threshold value.It should be noted that the network platform can't select authorized user at random, in order to improve ad click amount,
But the original people that can generate the short video data of a large number of users flow can be filtered out as intention user, and then propose signing
Request.
It in the present embodiment, can be to video counts before carrying out structured analysis to the video frame in short video data
It is split according to frame, superframe, camera lens, scene, story etc. is carried out, to be handled and be expressed in many levels.Due to short
What is largely carried in video data is the content informations such as task+scene+movement+voice, carries out structured analysis to video frame
The means that can be combined using various ways, for example, can using deep learning to the target object in video frame images into
Row identification, the local motion information expressed in short-sighted frequency can also be captured using CNN extended network, can also use magnanimity number
The content in video frame is identified according to the video database of support, here without limiting.
It can be the delivery device or equipment for short video ads for the executing subject of the present embodiment, be configurable on clothes
It is engaged in end side, being adapted to suitable advertisement based on the short video data that authorized user uploads and launching.
102, the classification logotype based on each target object occurred in the short-sighted frequency, from the advertising aggregator collected in advance
The advertising information that middle inquiry matches with the classification logotype, generates advertisement link to be put.
In the present embodiment, it can be configured by server-side in the advertisement of preparatory collection advertiser offer of statistics platform
Hold, and the ad content that advertiser is provided arranges as advertising aggregator, wherein statistics platform can carry out mutual with each advertiser
Advertising information logical, that real-time collecting advertiser uploads, for example, the advertising information that advertiser provides may include the corresponding production of advertisement
Product, the classification logotype of product, spending on ads, expected data on flows, the advertisement link generated of advertisement etc..Further and to advertisement
Information is arranged, and forms advertising aggregator, record has the classification logotype of advertisement corresponding product, base in the advertising aggregator after the arrangement
Occur the classification logotype of each target object in short-sighted frequency, the advertisement letter of respective classes mark can be inquired from advertising aggregator
Breath, to generate advertisement link to be put.
It is understood that advertisement link to be put can be the forms such as network address, picture, text, by be put
Advertisement link can enter advertisement page and realize the purpose of product promotion to understand advertised product information.
103, the advertisement link to be put is determined as being thrown in short-sighted frequency and each target object simultaneous display
Web page interlinkage, and transmit the advertisement link to be put.
In the present embodiment, the web page interlinkage being thrown in short-sighted frequency with each target object simultaneous display can be short-sighted
It is shown in the scene that target object occurs in frequency, it is specific to show that the time be first appeared in short-sighted frequency with combining target object
Time point determine, certainly it is also an option that target object residence time longer time section in short-sighted frequency is shown,
Here without limiting.
User needs the network platform to carry out the short-sighted frequency of hand picking after the network platform uploads short-sighted frequency, based on traditional approach
It is suitble to the advertisement launched, there is certain subjectivity, the suitable short-sighted frequency for launching advertisement can not be found rapidly for businessman, also reduced
The precision that short video ads are launched.And the put-on method of above-mentioned short video ads by applying this embodiment, it is passed with current
System mode is compared, and after receiving the short video data that authorized user uploads, can recognize each target object occurred in short-sighted frequency,
And the classification logotype based on each target object, the advertisement to match with classification logotype is inquired from the advertising aggregator collected in advance
Information, and advertisement link to be put is generated, and then the content identified in short-sighted frequency is associated with advertising information, so that on
It passes the authorized user of short-sighted frequency and launches problem without concern ad, platform carries out hand picking dispensing without taking considerable time
The short-sighted frequency of advertisement can find the short-sighted frequency for being suitble to launch advertisement rapidly for businessman, improve the accurate of short video ads dispensing
Degree.
Further, as the refinement and extension of above-described embodiment specific embodiment, in order to completely illustrate the present embodiment
Specific implementation process, present embodiments provide the put-on method of another short video ads, as shown in Fig. 2, this method comprises:
201, the short video data that authorized user uploads is received, and structure is carried out to the video frame in the short video data
Change analysis, obtains the content information of each target object occurred in short-sighted frequency.
For the present embodiment, after the short video data for receiving authorized user's upload, the content for including in video is more,
Short video data would generally be decomposed, be decomposed into multiple video frame images, in order to analyze short video data.
In the present embodiment, structured analysis, Ke Yiti are carried out specific to the video frame images in short video data
Take out the content information of each target object occurred in short-sighted frequency.It specifically can be right based on the recognition methods of single video frame
Each video frame carries out structured analysis, extracts the target object occurred in video frame, and the mesh that will occur in video frame
Mark object is divided, here can with but be not limited to include object, scene, movement etc., for example, comprising object in a scene
There are desk lamp, curtain, girl, chair etc., scene is in studio, on road etc., moves as dancing, craft etc..Further with class
The form not identified arranges the content after division, to obtain the content letter of each target object occurred in short-sighted frequency
Breath, each target object that can included by content information here is marked, to generate the classification of each target object
Mark.
202, by the classification logotype of each target object occurred in the short-sighted frequency one by one with the set of advertisements collected in advance
Advertising information in conjunction is matched, the advertising information that inquiry matches with the classification logotype.
Wherein, multiple dimensional informations comprising description characteristic of advertisement in advertising information, for example, the information such as classification of product relate to
And advertisement attributes, the information such as expected flow generated of advertisement are related to ad revenue, the information such as advertisement link are related to advertising cost.
In the present embodiment, classification logotype can be indicated by forms such as label, numbers, and collect the wide of advertiser's offer
When accusing information, equally classified to different advertising informations with classification logotype, thus will be inquired based on classification logotype with it is short
The advertising information of each target object occurred in video.
If 203a, inquiry have the advertising information to match with the classification logotype, it is based on the description characteristic of advertisement
Multiple dimensional informations, according to pre-set advertisement fixed condition to the advertising information to match with the classification logotype
It is ranked up.
Wherein, pre-set advertisement fixed condition can be suitable for throwing so that advertiser is set when providing advertising information
The condition of advertisement is put, for example, advertisement significance level, advertisement later period demand volume, advertisement classification logotype etc..
In the present embodiment, if inquiry has the advertising information to match with classification logotype, illustrate to deposit in advertising aggregator
In multiple advertising informations to match with target object, and the advertisement for being thrown to target object is unique, so needing to more
It is a that advertisement link is extracted in preceding advertising information with from the sequence of the data on flows of the advertisement later period demand, it generates to be put
Advertisement link be ranked up, thus selection be more suitable for launch advertisement.
Specifically in multiple dimensional informations based on description characteristic of advertisement, according to pre-set advertisement fixed condition pair and class
It does not identify during the advertising information to match is ranked up, when the data on flows that advertisement fixed condition is advertisement later period demand
When, advertisement can be obtained from the advertising information to match with classification logotype based on multiple dimensional informations of description characteristic of advertisement
It is expected that the data on flows generated；Then the data on flows that has generated of statistics advertisement, the data on flows generated according to advertisement and
The expected data on flows generated of advertisement, determines the data on flows of advertisement later period demand；And according to the flow number of advertisement later period demand
According to being ranked up from high to low to the advertising information that classification logotype matches.
It is understood that advertisement later period demand volume data are equivalent to the expected data on flows completed in advertisement
Difference data need as far as possible preferentially to carry out the biggish advertisement of difference data to guarantee that flow is launched in gray advertisement
It launches.
204a, advertisement link is extracted in preceding advertising information from sequence, generates advertisement link to be put.
In the present embodiment, after being ranked up according to advertisement later period demand data, further from advertisement later period demand
Data on flows sequence extract advertisement link in preceding advertising information, generate advertisement link to be put.
If corresponding with step 203a have step 203b, inquiry that the advertisement letter to match with the classification logotype is not present
Breath, then multiple dimensional informations based on the description characteristic of advertisement, obtains advertisement dispensing time from the advertising aggregator collected in advance
The expected data on flows generated of several and advertisement.
In the present embodiment, if inquiry illustrates in advertising aggregator there is no the advertising information to match with classification logotype
There is no the advertising information to match with target object, when there is still a need for advertisement is launched in target object, further consider from
A suitable advertisement is chosen in advertising aggregator.
It is understood that the expected data on flows generated of advertisement impressions and advertisement be directed to the advertisement later period can be with
The income of generation can guarantee to award by launching foundation using advertisement impressions and the expected flow generated of advertisement as advertisement
Weigh user and gray interests.
The data on flows that 204b, statistics advertisement have generated, it is within a preset range and described in the advertisement impressions
The data on flows that advertisement has generated is not up in the expected corresponding advertising information of data on flows generated of the advertisement and selects one
Advertising information generates advertisement link to be put.
In the present embodiment, within a preset range and the data on flows that has generated of advertisement does not reach for advertisement impressions
To the corresponding advertising information of data on flows expected from advertisement, usually impressions are few, but not up to expectation customer flow
Advertisement, explanation may be since advertisement impressions are very few and not up to advertiser's prospective earnings, so select it is preferential as
Advertisement to be put.It should be noted that being preferably arranged to 5-10 times to preset range without limiting here.
And the advertisement that preset range throws away not up to expectation customer flow is reached for impressions, explanation may be to launch extensively
The problems such as target object matching degree of announcement is too low or the release time, needs further exist for analyzing ad content, and
Should not arbitrarily it be launched.
205, the advertisement link to be put is determined as being thrown in short-sighted frequency and each target object simultaneous display
Web page interlinkage, and transmit the advertisement link to be put.
It is subsequent specifically advertisement link to be put to be added to the page that user terminal shows short-sighted frequency in a manner of floating layer
In face, and display is synchronized with target object.
206, the data on flows that advertisement link corresponds to short-sighted frequency has been launched according to prefixed time interval statistics.
In the present embodiment, launched advertisement link correspond to short-sighted frequency only user browsing the case where be likely to generate use
Family click volume, certain user are also possible to only browse and do not click, and for authorized user, launch the income etc. of advertisement
Grade and the data on flows of short-sighted frequency are linked up with, and the data on flows of short video data is higher, it is contemplated that clicks the use for having launched advertisement link
Amount amount be likely to it is higher, so by having launched the data on flows that advertisement corresponds to short-sighted frequency according to prefixed time interval statistics,
Can the data on flows based on short-sighted frequency further adjust launch advertisement income grade.
207, according to the corresponding income grade for launching advertisement of the data on flows of the short-sighted frequency, the estimated dispensing of short-sighted frequency is adjusted
Advertisement link.
In the present embodiment, if the data on flows of short-sighted frequency rises, accordingly the income grade for launching advertisement can be mentioned
Height, advertiser corresponding to different income grades is different, and respective advertisement link is also different.For example, short-sighted frequency authorized user's early period
Data on flows it is not high, setting dispensing advertisement income grade be 1 grade, if the data on flows of the short-sighted frequency of user constantly rises
The income grade for launching advertisement further can be risen to 2 grades by height, and after the income grade for launching advertisement rises to 2 grades,
The estimated advertisement link launched also accordingly changes in short-sighted frequency.
Further, expense caused by advertising information is settled accounts for the ease of businessman, as shown in figure 3, executing
After complete step 205, this method can also include:
208, user is collected to the forwarding number of short-sighted frequency accordingly and click of the user to advertisement link has been launched in short-sighted frequency
Data.
In the present embodiment, user to the forwarding number of video accordingly and click of the user to advertisement link has been launched in video
Number can directly embody and watch short video user to the interest for launching ad content, can be used as the foundation of request disbursement and sattlement.
209, the cost accounting data of short-sighted frequency accordingly and the click data based on the forwarding number, are generated, it is described to take
There are expense distributing list and the corresponding cost data of each expense distributing list with accounting data record.
Wherein cost accounting data record has expense distributing list and the corresponding cost data of each expense distributing list, each
Record has the detail of charges for accordingly distributing and putting and distributing in distributing list.
In this example, specifically different forwarding numbers can be set accordingly and click data while basic expense is set
Different forwarding expenses is corresponded in range, thus lookup and the forwarding etc. for forwarding data forwarding number accordingly and click data is adaptable
Grade, generates the cost accounting data of short-sighted frequency, then feeds back to statistics platform, and send expense settlement request to advertiser.
210, the cost data is distributed according to the expense distributing list.
It is understood that, in order to protect author, original behavior is encouraged during generating cost accounting data,
While being related to forwarding expense, the cost data of original user equally increase accordingly share, thus original short video user
Interests.Corresponding cost data collection is sent to expense distribution direction further according to expense distributing list.
As shown in figure 4, the embodiment of the present application provides the put-on method of another short video ads, this method includes as follows
Step:
301, when instruction is launched in the advertisement for detecting user's authorization, instruction is launched based on the advertisement and obtains authorized user
The short video data uploaded.
When server-side detects that user's history uploads the data on flows of short video data and reaches certain threshold value, in order to encourage
User uploads the behavior of short-sighted frequency, and also to introduce it is gray join, can user upload launched in short-sighted frequency it is wide
The behavior of announcement, so that user obtains corresponding income.
It can specifically be sent by the network platform to user and invite mail, or sent and the form of short message is invited to request to use
Family authorizes advertisement to launch, and after instruction is launched in the advertisement for receiving user's authorization, user terminal can obtain the short of user's upload
Video data, thus based on corresponding advertisement link is launched in short video content.
302, the short video data that the authorized user uploads is sent.
In the present embodiment, it sends the short video data that authorized user uploads at the server-side of the network platform
Reason, goes to be adapted to the advertisement accordingly launched by the server-side of the network platform, without the subsequent any operation of progress of user, can obtain
Ad revenue.
303, receive advertisement link to be put, and by the advertisement link to be put be added in the short-sighted frequency with
Each target object synchronizes display.
Specifically when user is during browsing the shop page, between user terminal, Video service end and advertising service end
The time diagram of the dispensing example of short video ads is realized in interaction, as shown in figure 5, Video service end is equivalent to the network platform
Server-side, advertising service end are equivalent to statistics platform, when user authorizes, after agreeing to that the network platform adds advertisement in short-sighted frequency,
User determines law works agreement, and after not issuing illicit content, the short-sighted frequency of user terminal upload user shooting, by Video service end
It identifies the object in short-sighted frequency, and selects to launch advertisement after marking, advertising service end carries out advertisement after contracting with advertiser
Classification selects suitable advertisement to launch advertisement as short-sighted frequency, if without suitable advertisement, from existing advertisement from advertisement
It selects an advertisement as advertisement to be put in conjunction with middle, and is supplied to Video service end, by Video service end by advertisement to be put
Advertising address be sent to user terminal, and advertisement is added in the floating layer of short-sighted frequency, and accordingly collect short-sighted frequency flow and
User and is reported to Video service end playback volume and clicking rate to the flow for launching advertisement, based on platform expense, creation expense,
Forwarding expense generates disbursement and sattlement data, and sends settlement request to advertiser, and then based on disbursement and sattlement data to each point
Originating party provides income.
The put-on method of short video ads provided by the embodiments of the present application, when with needing to expend a large amount of in current existing way
Between carry out hand picking and launch the mode of short-sighted frequency of advertisement comparing, the application can recognize each target pair occurred in short-sighted frequency
As, and the classification logotype based on each target object, inquiry matches with classification logotype from the advertising aggregator collected in advance
Advertising information, and advertisement link to be put is generated, and then the content identified in short-sighted frequency is associated with advertising information, make
The authorized user of short-sighted frequency must be uploaded and launch problem without concern ad, platform is without taking considerable time carry out hand picking
The short-sighted frequency of advertisement is launched, the short-sighted frequency for being suitble to launch advertisement can be found rapidly for businessman, improves what short video ads were launched
Precision.
Further, the specific implementation as Fig. 1 and Fig. 2 method, the embodiment of the present application provide a kind of short video ads
Delivery device, as shown in fig. 6, the device includes: analytical unit 41, query unit 42, determination unit 43.
Analytical unit 41 can be used for receiving the short video data of authorized user's upload, and in the short video data
Video frame carry out structured analysis, obtain the content information of each target object occurred in short-sighted frequency, the content information
In include target object classification logotype；
Query unit 42 can be used for the classification logotype based on each target object occurred in the short-sighted frequency, from pre-
The advertising information to match with the classification logotype is inquired in the advertising aggregator first collected, and generates advertisement link to be put, institute
Stating the set of advertisements collected in advance is the advertising information to match with each classification logotype arranged according to preset rules；
Determination unit 43, can be used for being determined as being thrown to by the advertisement link to be put in short-sighted frequency with each mesh
The web page interlinkage that mark object synchronization is shown, and transmit the advertisement link to be put.
The delivery device of short video ads provided by the embodiments of the present application, when with needing to expend a large amount of in current existing way
Between carry out hand picking and launch the mode of short-sighted frequency of advertisement comparing, the application can recognize each target pair occurred in short-sighted frequency
As, and the classification logotype based on each target object, inquiry matches with classification logotype from the advertising aggregator collected in advance
Advertising information, and advertisement link to be put is generated, and then the content identified in short-sighted frequency is associated with advertising information, make
The authorized user of short-sighted frequency must be uploaded and launch problem without concern ad, platform is without taking considerable time carry out hand picking
The short-sighted frequency of advertisement is launched, the short-sighted frequency for being suitble to launch advertisement can be found rapidly for businessman, improves what short video ads were launched
Precision.
In specific application scenarios, as shown in fig. 7, multiple dimensions comprising description characteristic of advertisement in the advertising information
Information, the query unit 42 include:
Enquiry module 421, can be used for the classification logotype of each target object that will occur in the short-sighted frequency one by one with
The advertising information in advertising aggregator collected in advance is matched, the advertising information that inquiry matches with the classification logotype；
Sorting module 422 is based on institute if can be used for inquiring the advertising information for existing and matching with the classification logotype
The multiple dimensional informations for stating description characteristic of advertisement, according to pre-set advertisement fixed condition to described with the classification logotype phase
Matched advertising information is ranked up；
Generation module 423 can be used for extracting advertisement link in preceding advertising information from sequence, generate to be put
Advertisement link.
In specific application scenarios, when the advertisement fixed condition be advertisement later period demand data on flows,
The sorting module 422, specifically can be used for based on it is described description characteristic of advertisement multiple dimensional informations, from institute
It states and obtains the expected data on flows generated of advertisement in the advertising information that classification logotype matches；
The sorting module 422 specifically can be also used for the data on flows that statistics advertisement has generated, according to the advertisement
The data on flows of generation and the expected data on flows generated of the advertisement, determine the data on flows of advertisement later period demand；
The sorting module 422, specifically can be also used for according to the advertisement later period demand data on flows from high to low
The advertising information to match with the classification logotype is ranked up；
The generation module 423 specifically can be used for sorting from the data on flows of the advertisement later period demand near preceding
Advertisement link is extracted in advertising information, as advertisement link to be put.
In specific application scenarios, as shown in fig. 7, the query unit 42 further include:
Module 424 is obtained, can be used in the classification logotype by each target object occurred in the short-sighted frequency
It is matched one by one with the advertising information in the advertising aggregator collected in advance, inquiry is believed with the advertisement that the classification logotype matches
After breath, if there is no the advertising informations to match with the classification logotype for inquiry, based on the more of the description characteristic of advertisement
A dimensional information obtains advertisement impressions and the expected data on flows generated of advertisement from the advertising aggregator collected in advance；
Selecting module 425 can be used for counting the data on flows that advertisement has generated, in the advertisement impressions default
In range and data on flows that the advertisement has generated is not up to the expected corresponding advertisement of data on flows generated of the advertisement
An advertising information is selected in information, generates advertisement link to be put.
In specific application scenarios, as shown in fig. 7, described device further include:
Statistic unit 44, can be used for it is described by the advertisement link to be put be determined as being thrown in short-sighted frequency with
The web page interlinkage of each target object simultaneous display, and after transmitting the advertisement link to be put, according between preset time
The data on flows that advertisement link corresponds to short-sighted frequency has been launched every statistics；
Adjustment unit 45 can be used for being adjusted according to the corresponding income grade for launching advertisement of the data on flows of the short-sighted frequency
The estimated advertisement link launched of whole short-sighted frequency.
In specific application scenarios, as shown in fig. 7, shown adjustment unit 45 includes:
First determining module 451, if the corresponding income grade for launching advertisement of the data on flows that can be used for the short-sighted frequency
More than the income grade for having launched advertisement, it is determined that income grade, which is that short-sighted frequency is estimated more than the advertisement link for having launched advertisement, throws
The advertisement link put；
Second determining module 452, if the corresponding income grade for launching advertisement of the data on flows that can be used for the short-sighted frequency
It is less than the income grade for having launched advertisement, it is determined that the advertisement link that short-sighted frequency has been launched is the estimated advertisement launched of short-sighted frequency
Link.
In specific application scenarios, as shown in fig. 7, the present apparatus further include:
Collector unit 46, can be used for it is described by the advertisement link to be put be determined as being thrown in short-sighted frequency with
The web page interlinkage of each target object simultaneous display, and after transmitting the advertisement link to be put, user is collected to short-sighted
The forwarding number of frequency is accordingly and user is to the click data for having launched advertisement link in short-sighted frequency；
Generation unit 47 can be used for based on the forwarding number accordingly and the click data, generating the expense of short-sighted frequency
Accounting data, the cost accounting data record have expense distributing list and the corresponding cost data of each expense distributing list；
Dispatching Unit 48 can be used for being distributed the cost data according to the expense distributing list.
Further, the specific implementation as Fig. 3 or Fig. 4 method, the embodiment of the present application provide a kind of short video ads
Delivery device, as shown in figure 8, the device includes: detection unit 51, transmission unit 52, receiving unit 53.
Detection unit 51 can be used for launching when instruction is launched in the advertisement for detecting user's authorization based on the advertisement
Instruction obtains the short video data that authorized user uploads；
Transmission unit 52 can be used for sending the short video data that the authorized user uploads；
Receiving unit 53 can be used for receiving advertisement link to be put, and the advertisement link to be put added
Display is synchronized with each target object in the short-sighted frequency.
The delivery device of the short video ads of another kind provided by the embodiments of the present application, and needs to expend in current existing way
Plenty of time, which carries out hand picking, launches the mode of short-sighted frequency of advertisement and compares, the application can recognize occur in short-sighted frequency it is each
Target object, and the classification logotype based on each target object, inquiry and classification logotype phase from the advertising aggregator collected in advance
Matched advertising information, and advertisement link to be put is generated, and then the content identified in short-sighted frequency and advertising information are carried out
Association launches problem without concern ad so that uploading the authorized user of short-sighted frequency, and platform is carried out without taking considerable time
The short-sighted frequency of advertisement is launched in hand picking, can find the short-sighted frequency for being suitble to launch advertisement rapidly for businessman, it is wide to improve short-sighted frequency
Accuse the precision launched.
In specific application scenarios, as shown in figure 9, described device further include:
Uploading unit 54 can be used for receiving advertisement link to be put described, and by the advertisement chain to be put
It connects after being added in the short-sighted frequency and synchronizing display with each target object, the short-sighted frequency is pushed into user, and
Timing upload user to the forwarding number of short-sighted frequency accordingly and user is to the click data for having launched advertisement link in short-sighted frequency.
It should be noted that each functional unit involved by a kind of delivery device of short video ads provided in this embodiment
Other corresponding descriptions, can be referring to figs. 1 to the corresponding description in Fig. 4, and details are not described herein.
Based on above-mentioned method as shown in Figures 1 to 4, correspondingly, the embodiment of the present application also provides a kind of storage medium,
On be stored with computer program, which realizes the throwing of above-mentioned short video ads as shown in Figures 1 to 4 when being executed by processor
Put method.
Based on this understanding, the technical solution of the application can be embodied in the form of software products, which produces
Product can store in a non-volatile memory medium (can be CD-ROM, USB flash disk, mobile hard disk etc.), including some instructions
With so that computer equipment (can be personal computer, server or the network equipment an etc.) execution the application is each
Method described in implement scene.
Based on above-mentioned method and Fig. 6 as shown in Figures 1 to 4 to virtual bench embodiment shown in Fig. 9, for reality
Existing above-mentioned purpose, the embodiment of the present application also provides a kind of entity devices of shop search information processing, are specifically as follows calculating
Machine, smart phone, tablet computer, smartwatch, server or network equipment etc., the entity device include storage medium and
Processor；Storage medium, for storing computer program；Processor realizes above-mentioned such as Fig. 1 for executing computer program extremely
The put-on method of short video ads shown in Fig. 4.
Optionally, which can also include user interface, network interface, camera, radio frequency (Radio
Frequency, RF) circuit, sensor, voicefrequency circuit, WI-FI module etc..User interface may include display screen
(Display), input unit such as keyboard (Keyboard) etc., optional user interface can also connect including USB interface, card reader
Mouthful etc..Network interface optionally may include standard wireline interface and wireless interface (such as WI-FI interface).
It will be understood by those skilled in the art that a kind of entity device knot of the dispensing of short video ads provided in this embodiment
Structure does not constitute the restriction to the entity device, may include more or fewer components, perhaps combines certain components or not
Same component layout.
It can also include operating system, network communication module in storage medium.Operating system is the above-mentioned shop search of management
The program of the entity device hardware and software resource of information processing supports message handling program and other softwares and/or program
Operation.Network communication module sets for realizing the communication between each component in storage medium inside, and with information processing entities
It is communicated between other hardware and softwares in standby.
Through the above description of the embodiments, those skilled in the art can be understood that the application can borrow
It helps software that the mode of necessary general hardware platform is added to realize, hardware realization can also be passed through.Pass through the skill of application the application
The content identified in short-sighted frequency can be associated by art scheme compared with current existing way with advertising information, so that uploading
The authorized user of short-sighted frequency launches problem without concern ad, platform without take considerable time carry out hand picking launch it is wide
The short-sighted frequency accused can find the short-sighted frequency for being suitble to launch advertisement rapidly for businessman, improve the precision that short video ads are launched.
It will be appreciated by those skilled in the art that the accompanying drawings are only schematic diagrams of a preferred implementation scenario, module in attached drawing or
Process is not necessarily implemented necessary to the application.It will be appreciated by those skilled in the art that the mould in device in implement scene
Block can according to implement scene describe be distributed in the device of implement scene, can also carry out corresponding change be located at be different from
In one or more devices of this implement scene.The module of above-mentioned implement scene can be merged into a module, can also be into one
Step splits into multiple submodule.
Above-mentioned the application serial number is for illustration only, does not represent the superiority and inferiority of implement scene.Disclosed above is only the application
Several specific implementation scenes, still, the application is not limited to this, and the changes that any person skilled in the art can think of is all
The protection scope of the application should be fallen into.
Claims (10)
1. a kind of put-on method of short video ads characterized by comprising
The short video data that authorized user uploads is received, and structured analysis is carried out to the video frame in the short video data,
The content information of each target object occurred in short-sighted frequency is obtained, includes the classification mark of target object in the content information
Know；
Based on the classification logotype of each target object occurred in the short-sighted frequency, from the advertising aggregator collected in advance inquiry with
The advertising information that the classification logotype matches, generates advertisement link to be put, the set of advertisements collected in advance be according to
The advertising information to match with each classification logotype that preset rules arrange；
The advertisement link to be put is determined as being thrown to the webpage chain in short-sighted frequency with each target object simultaneous display
It connects, and transmits the advertisement link to be put.
2. the method according to claim 1, wherein including the multiple of description characteristic of advertisement in the advertising information
Dimensional information, the classification logotype based on each target object occurred in the short-sighted frequency, from the set of advertisements collected in advance
The advertising information to match with the classification logotype is inquired in conjunction, is generated advertisement link to be put, is specifically included:
By the classification logotype of each target object occurred in the short-sighted frequency one by one with it is wide in the advertising aggregator collected in advance
It accuses information to be matched, the advertising information that inquiry matches with the classification logotype；
If there is the advertising information to match with the classification logotype in inquiry, multiple dimensions based on the description characteristic of advertisement
Information is ranked up the advertising information to match with the classification logotype according to pre-set advertisement fixed condition；
Advertisement link is extracted in preceding advertising information from sequence, generates advertisement link to be put.
3. according to the method described in claim 2, it is characterized in that, when the stream that the advertisement fixed condition is advertisement later period demand
Measure data, multiple dimensional informations based on the description characteristic of advertisement, according to pre-set advertisement fixed condition to institute
It states the advertising information to match with the classification logotype to be ranked up, specifically include:
Based on multiple dimensional informations of the description characteristic of advertisement, obtained from the advertising information to match with the classification logotype
The expected data on flows generated of advertisement；
The data on flows that statistics advertisement has generated, the data on flows generated according to the advertisement and the expected generation of the advertisement
Data on flows, determine the data on flows of advertisement later period demand；
The advertisement to match with the classification logotype is believed from high to low according to the data on flows of the advertisement later period demand
Breath is ranked up；
It is described to extract advertisement link in preceding advertising information from sequence, as advertisement link to be put, specifically include:
Advertisement link is extracted in preceding advertising information from the sequence of the data on flows of the advertisement later period demand, is generated to be put
Advertisement link.
4. according to the method described in claim 2, it is characterized in that, in each target pair that will occur in the short-sighted frequency
The classification logotype of elephant is matched with the advertising information in the advertising aggregator collected in advance one by one, inquiry and the classification logotype phase
After matched advertising information, the method also includes:
If inquiry is there is no the advertising information to match with the classification logotype, multiple dimensions based on the description characteristic of advertisement
Information is spent, advertisement impressions and the expected data on flows generated of advertisement are obtained from the advertising aggregator collected in advance；
The data on flows that has generated of statistics advertisement, the advertisement impressions within a preset range and the advertisement has produced
Raw data on flows is not up in the expected corresponding advertising information of data on flows generated of the advertisement and selects an advertising information,
Generate advertisement link to be put.
5. the method according to claim 1, wherein the advertisement link to be put is determined as throwing described
Web page interlinkage with each target object simultaneous display is put into short-sighted frequency, and after transmitting the advertisement link to be put,
The method also includes:
The data on flows that advertisement link corresponds to short-sighted frequency has been launched according to prefixed time interval statistics；
According to the corresponding income grade for launching advertisement of the data on flows of the short-sighted frequency, the estimated advertisement chain launched of short-sighted frequency is adjusted
It connects.
6. according to the method described in claim 5, it is characterized in that, described launch according to the data on flows of the short-sighted frequency is corresponding
The income grade of advertisement adjusts the estimated advertisement link launched of short-sighted frequency, specifically includes:
If the corresponding income grade for launching advertisement of the data on flows of the short-sighted frequency is more than to have launched the income grade of advertisement, really
Determining income grade is more than the advertisement link for having launched the advertisement link of advertisement as the estimated dispensing of short-sighted frequency；
If the corresponding income grade for launching advertisement of the data on flows of the short-sighted frequency is less than the income grade for having launched advertisement,
Determine that the advertisement link that short-sighted frequency has been launched is the estimated advertisement link launched of short-sighted frequency.
7. method according to claim 1 to 6, which is characterized in that described by the advertisement chain to be put
The web page interlinkage for being determined as being thrown in short-sighted frequency with each target object simultaneous display is connect, and transmits the advertisement to be put
After link, the method also includes:
User is collected to the forwarding number of short-sighted frequency accordingly and user is to the click data for having launched advertisement link in short-sighted frequency；
Accordingly and the click data based on the forwarding number, the cost accounting data of short-sighted frequency, the cost accounting number are generated
There are expense distributing list and the corresponding cost data of each expense distributing list according to record；
The cost data is distributed according to the expense distributing list.
8. a kind of put-on method of short video ads characterized by comprising
When detecting the advertisement dispensing instruction of user's authorization, instruction is launched based on the advertisement and obtains the short of authorized user's upload
Video data；
Send the short video data that the authorized user uploads；
Advertisement link to be put is received, and the advertisement link to be put is added in the short-sighted frequency and each target
Object synchronizes display.
9. a kind of delivery device of short video ads characterized by comprising
Analytical unit, for receive authorized user upload short video data, and to the video frame in the short video data into
Row structured analysis obtains the content information of each target object occurred in short-sighted frequency, includes target in the content information
The classification logotype of object；
Query unit is wide from what is collected in advance for the classification logotype based on each target object occurred in the short-sighted frequency
The advertising information that inquiry matches with the classification logotype in set is accused, advertisement link to be put, the preparatory collection are generated
Set of advertisements be the advertising information to match with each classification logotype arranged according to preset rules；
Determination unit, it is synchronous with each target object in short-sighted frequency for the advertisement link to be put to be determined as being thrown to
The web page interlinkage of display, and transmit the advertisement link to be put.
10. a kind of delivery device of short video ads characterized by comprising
Detection unit, for launching to instruct to obtain based on the advertisement and award when instruction being launched in the advertisement for detecting user's authorization
Weigh the short video data that user uploads；
Transmission unit, the short video data uploaded for sending the authorized user；
Receiving unit for receiving advertisement link to be put, and the advertisement link to be put is added to described short-sighted
Display is synchronized with each target object in frequency.
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