CN105187866A - Advertisement putting method and apparatus - Google Patents
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- CN105187866A CN105187866A CN201510585964.1A CN201510585964A CN105187866A CN 105187866 A CN105187866 A CN 105187866A CN 201510585964 A CN201510585964 A CN 201510585964A CN 105187866 A CN105187866 A CN 105187866A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
- H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention brings forward an advertisement putting method and apparatus. The method comprises: when video playing is triggered, candidate advertisements are obtained according to a video content; a to-be-put advertisement is selected from the candidate advertisements at a preset time point correlated to video playing; and the to-be-put advertisement is displayed. With the method, precision of advertisement putting is improved.
Description
Technical field
The present invention relates to Internet technical field, particularly relate to a kind of advertisement placement method and device.
Background technology
Along with the development of the Internet, user watches Internet video usually on the internet, advertiser also thereupon by advertisement putting on the page of playing network video.In prior art, advertisement putting, normally at the broadcasting specified point of Internet video, starting as play, waiting for, suspending, insert bumper advertisements, or, add the advertisement form such as picture or Text Link at the periphery of player.
But the advertisement that this mode is thrown in is not accurate.
Summary of the invention
The present invention is intended to solve one of technical problem in correlation technique at least to a certain extent.
For this reason, one object of the present invention is to propose a kind of advertisement placement method, and the method can improve the precision of the advertisement of input.
Another object of the present invention is to propose a kind of advertisement delivery device.
For achieving the above object, the advertisement placement method that first aspect present invention embodiment proposes, comprising: when triggering video is play, and obtains candidate locations according to video content; At the Preset Time point that the broadcasting of video is relevant, from candidate locations, select advertisement to be put; Represent advertisement to be put.
The advertisement placement method that first aspect present invention embodiment proposes, by the content obtaining candidate locations of the video according to triggering broadcasting, and from candidate locations, select advertisement to be put, advertisement to be put can be made relevant to video content, thus improve the precision of advertisement putting.
For achieving the above object, the advertisement delivery device that second aspect present invention embodiment proposes, comprising: acquisition module, for when triggering video is play, obtains candidate locations according to video content; Select module, for the Preset Time point that the broadcasting at video is relevant, from candidate locations, select advertisement to be put; First represents module, for representing advertisement to be put.
The advertisement delivery device that second aspect present invention embodiment proposes, by the content obtaining candidate locations of the video according to triggering broadcasting, and from candidate locations, select advertisement to be put, advertisement to be put can be made relevant to video content, thus improve the precision of advertisement putting.
The aspect that the present invention adds and advantage will part provide in the following description, and part will become obvious from the following description, or be recognized by practice of the present invention.
Accompanying drawing explanation
The present invention above-mentioned and/or additional aspect and advantage will become obvious and easy understand from the following description of the accompanying drawings of embodiments, wherein:
Fig. 1 is the schematic flow sheet of the advertisement placement method that one embodiment of the invention proposes;
Fig. 2 is the schematic flow sheet of the advertisement placement method that another embodiment of the present invention proposes;
Fig. 3 be in the embodiment of the present invention video and advertisement represent schematic diagram;
Fig. 4 is the structural representation of the advertisement delivery device that another embodiment of the present invention proposes;
Fig. 5 is the structural representation of the advertisement delivery device that another embodiment of the present invention proposes.
Embodiment
Be described below in detail embodiments of the invention, the example of described embodiment is shown in the drawings, and wherein same or similar label represents same or similar module or has module that is identical or similar functions from start to finish.Being exemplary below by the embodiment be described with reference to the drawings, only for explaining the present invention, and can not limitation of the present invention being interpreted as.On the contrary, embodiments of the invention comprise fall into attached claims spirit and intension within the scope of all changes, amendment and equivalent.
Fig. 1 is the schematic flow sheet of the advertisement placement method that one embodiment of the invention proposes, and the method comprises:
S11: when triggering video is play, obtains candidate locations according to video content.
Wherein, can by with trigger the content-relevant ad alternatively advertisement of video of playing.
Concrete, the theme label of video can be extracted in advance, when triggering video is play, obtain the theme label triggering the video play, in addition, the theme label of each advertisement can also be extracted in advance, thus by the advertisement alternatively advertisement consistent or similar with the theme label triggering the video play.
Such as, the theme label triggering the video play is science fiction, then can be the advertisement alternatively advertisement of science fiction by theme label, when candidate locations is multiple, can form candidate locations set.
S12: at the Preset Time point that the broadcasting of video is relevant, select advertisement to be put from candidate locations.
Play relevant Preset Time point can comprise: after triggering video is play but video is in the time point of non-broadcast state, such as, play and start, play and wait for or play and suspend.Or,
Play relevant Preset Time point can comprise: in playing process.
When video is in the time point of non-broadcast state, starting as play, playing and waiting for or play when suspending, can be random or wait regular according to bidding of presetting from candidate locations, select advertisement to be put.To be randomly selected to be example, when supposing that triggering the theme label of video play is science fiction, then play start, wait for or suspend time, from theme label be the candidate locations of science fiction Stochastic choice advertisement as advertisement to be put, to show as bumper advertisements.
When video is in playing process, the timing tag of video can be obtained, in addition, the timing tag of each advertisement in candidate locations can also be obtained, thus using advertisement consistent or similar with the timing tag of video in candidate locations as advertisement to be put.The timing tag of video and the timing tag of advertisement also can be extract in advance and configure with video or Advertisement association, thus in the playing process of video, can obtain the timing tag of video and the timing tag of advertisement.Such as, when pre-configured, the timing tag that the t1 time point of video is corresponding is coffee, and the timing tag of the advertisement A in candidate locations is also coffee, then at the t1 time point of video using advertisement A as advertisement to be put.
S13: represent advertisement to be put.
Such as, advertiser is when providing advertisement, and what can configure advertisement represents form, thus represents form showing advertisements according to pre-configured, such as, shows with forms such as picture, word or videos with patch form or at the periphery of player.
In the present embodiment, by the content obtaining candidate locations of the video according to triggering broadcasting, and from candidate locations, select advertisement to be put, advertisement to be put can be made relevant to video content, thus improve the precision of advertisement putting.
Fig. 2 is the schematic flow sheet of the advertisement placement method that another embodiment of the present invention proposes, and the method comprises:
S21: timing tag and the theme label of extracting video.
As shown in Figure 2, timing tag and the theme label of video can be extracted by content extraction module.
Wherein, the timing tag extracting video can comprise:
By speech recognition technology, the voice content of video is identified as content of text, and/or, by video identification technology, identify the scene in video and object;
Extract keyword that the advertisement in content of text the is correlated with timing tag as corresponding time point, and/or carry out data mining to scene and object, the scene of advertisement being correlated with or object are as the timing tag of video at corresponding time point.
Such as, in the voice content of video, story of a play or opera information being comprised, by being identified as content of text and after carrying out data mining to content of text, therefrom can extract keyword that advertisement the is correlated with timing tag as corresponding time point.Such as, comprise " we drink coffee " at the voice messaging of t1 time point video, then can extract " coffee " timing tag as t1 time point.
Again such as, pass through video identification technology, the scene identified in video such as comprises: the scenes such as bar, street, market, natural landscape, the object identified such as comprises: automobile, building, mobile phone, luxury goods, furniture etc. are feature object significantly, then can using the scene relevant to advertisement that identify or object as timing tag, as there is bar at t1 time point, then can using the timing tag of bar as t1 time point.
The theme label extracting video can comprise:
Searched for by Web content, obtain the descriptor that video is relevant;
Keyword is extracted, as the theme label of video from descriptor.
Such as, from the descriptor that video station for acquiring video is relevant, the descriptor that video is relevant such as comprises: story introduction, performer, director etc.
Theme label is movie name, performer, director, film types, story of a play or opera feature etc. such as.Such as, the theme label of film " terminator " can be the theme label such as American series, science fiction, Schwarzenegger, terminator, robot.
S22: timing tag and the theme label of extracting advertisement.
As shown in Figure 2, timing tag and the theme label of advertisement can be extracted by advertisement putting module.
Such as, can according to the timing tag of the information extraction advertisement of advertiser's configuration and theme label.
Advertiser can submit advertisement correlative information to by advertising management platform, and advertisement correlative information such as comprises: the material information of the theme label of advertisement, the timing tag of advertisement, advertisement, advertisement represent form.Advertisement can take advertising unit as granularity.
Wherein, corresponding theme label a: advertising unit can have multiple theme label, theme label is for determining which video content advertisement appears in.Such as, { love, Sun Li, youth } throw in the video relevant with this three theme label for orientation.Again such as, theme label is { " Jade Goddess Of Mercy " }, and advertisement can only appear in the advertisement position relevant with this film.
Corresponding timing tag a: advertising unit can have multiple timing tag, timing tag, for determining when advertisement is triggering, namely when which timing tag video-frequency playing content trigger, triggers any advertisement.Such as, corresponding advertisement A is provided with the timing tag of coffee, then, when the timing tag of coffee appears in video content, trigger ad A represents.
In addition, advertiser each timing tag of corresponding advertisement can also arrange corresponding material information, and material information such as comprises word, picture, short-sighted frequency, link etc.Thus when triggering an advertisement broadcasting according to the timing tag of video, can with corresponding material information form at advertisement position broadcast advertisement.
In addition, what advertiser can also arrange advertisement represents form, such as, by showing advertisement at the periphery of player or represent with patch form.Periphery advertisement usually can by showing advertisement the right at player, and based on text and display advertising, bumper advertisements can be picture, word or short-sighted frequency, enter user, wait for and halted state time represent.
S23: when user's triggering video is play, obtains candidate locations according to the theme label of video and the theme label of advertisement.
Such as, after content extraction module extracts the theme label of video, video can be associated with theme label and preserve, when user's triggering video is broadcast, the real-time computing module of advertisement can obtain user and trigger theme label corresponding to the video of broadcasting from content extraction module, in addition, similar, the theme label of advertisement can also be obtained, by the theme label of comparison video and advertisement, by the advertisement alternatively advertisement consistent or similar with triggering the video subject label play from advertisement putting module.Certainly, being understandable that, according to other information, as price etc., thus candidate locations can also being obtained when selecting candidate locations.When candidate locations is multiple, candidate locations collection can be formed.
S24: play and represent module displaying video.
Video can be presented to user after playing by user's triggering video.
S25: play and represent module in video display process, carrying out sequential monitoring, obtains the timing tag of video.
S26: the real-time computing module of advertisement carries out correlation calculations, selects advertisement to be put from candidate locations.
Wherein, content extraction module is after extracting the timing tag of video, timing tag can also be associated with video and preserve, thus the real-time computing module of advertisement can obtain the timing tag of the video of broadcasting according to incidence relation from content extraction module, in addition, real-time computing module can also obtain the timing tag of each candidate locations from advertisement putting module, the timing tag of real-time computing module to the timing tag of video and each candidate locations carries out correlation calculations, using candidate locations maximum for correlation as advertisement to be put.Certainly, be understandable that, can also with reference to other factors when selecting advertisement to be put, the quality of such as advertising unit, price, strategy also can affect the sequence of advertisement.Picture effect under such as advertising unit and video content correlation poor, or user to the clicking rate changing unit low all can reduce this unit advertisement represent probability.
S27: play and represent module showing advertisement is carried out to advertisement to be put.
After the real-time computing module of advertisement selects advertisement to be put, play and represent module and can play this advertisement, realizing showing advertisement.
Showing advertisement form can comprise:
After triggering video is play and video is in the Preset Time point of non-broadcast state, with bumper advertisements form, represent advertisement to be put, wherein, described Preset Time point comprises video and is in: initial state, wait state or, halted state; Or,
In video display process, when video is in non-full frame state, represent advertisement to be put at the periphery of player; Or,
In video display process, when video is in full frame or non-full frame state, represent trigger button at the predeterminable area of player, and after detecting that user is to the predetermined registration operation of described trigger button, represent advertisement to be put.
Such as, when video is in non-full frame state, as shown in Figure 3, advertisement 32 to be put is represented on the right of player 31.Or,
As shown in Figure 3, represent trigger button 33 at the predeterminable area of player, after detecting that user is to the predetermined registration operation of trigger button, represent advertisement to be put.Predetermined registration operation is such as clicking operation or is suspended on trigger button.
Wherein, trigger button can be picture or the animation that the size of translucent suspension is less than preset value, thus reduces bothering user.In addition, trigger button can be different according to the difference of timing tag, such as, when timing tag is cola, trigger button is laughable bottle, or timing tag is automobile, and trigger button is car icon, or timing tag is coffee, trigger button is coffee cups.Click as user or hover after to trigger button, opening picture, video or web site url that advertiser sets.
S28: representing and click situation according to advertisement, generates and represents and click logs.
Such as, in this daily record, which advertisement record presents, and user clicks which advertisement etc.
In addition, timing tag not only may be used for above-mentioned match advertisements, as the preview content of video content, can also facilitate user's preview.
In some embodiments, the method can also comprise:
After the timing tag obtaining video, after detecting that user is to the predetermined registration operation at the default point of contact of the time shaft of video, represent the timing tag that corresponding point of contact is corresponding.
Such as, on the progress monitoring bar (time shaft as Fig. 3) of video, can point of contact be set, after user clicks certain point of contact, the timing tag of the video corresponding with this point of contact can be obtained, and represent timing tag to user, thus facilitate user to understand the video content of each time point by timing tag, improve Consumer's Experience.Point of contact is the label time point of timing tag according to video content, is also the time point that correlation advertisement triggers.
In the present embodiment, candidate locations is selected by the theme label according to video, and advertisement to be put is selected according to timing tag in video display process, because theme label is relevant to video content with timing tag, the precision of advertisement putting can be improved, and can targeted customer be matched, promote Consumer's Experience, in addition, advertisement is relevant to video content, can also improve interactive.Represented and click logs by record, Data support can be provided for advertiser, being conducive to portraying user's portrait according to representing with click logs, providing according to user's portrait the advertisement being more suitable for user.By playing with trigger button trigger ad, can bothering user be reduced, promoting Consumer's Experience.
Fig. 4 is the structural representation of the advertisement delivery device that another embodiment of the present invention proposes, and this device 40 comprises: acquisition module 41, selection module 42 and first represent module 43.
Acquisition module 41, for when triggering video is play, obtains candidate locations according to video content;
Wherein, can by with trigger the content-relevant ad alternatively advertisement of video of playing.
Concrete, the theme label of video can be extracted in advance, when triggering video is play, obtain the theme label triggering the video play, in addition, the theme label of each advertisement can also be extracted in advance, thus by the advertisement alternatively advertisement consistent or similar with the theme label triggering the video play.
Optionally, described acquisition module 41 specifically for:
Obtaining the theme label triggering the video play, according to triggering the theme label of video and the theme label of advertisement play, obtaining candidate locations.
Such as, the theme label triggering the video play is science fiction, then can be the advertisement alternatively advertisement of science fiction by theme label, when candidate locations is multiple, can form candidate locations set.
Select module 42, for the Preset Time point that the broadcasting at video is relevant, from candidate locations, select advertisement to be put;
Play relevant Preset Time point can comprise: after triggering video is play but video is in the time point of non-broadcast state, such as, play and start, play and wait for or play and suspend.Or,
Play relevant Preset Time point can comprise: in playing process.
Optionally, described selection module 42 specifically for:
After triggering video is play and video is in the Preset Time point of non-broadcast state, from candidate locations, select advertisement to be put, wherein, described Preset Time point comprises video and is in: initial state, wait state or, halted state; Or,
In the playing process of video, obtain the timing tag of video, according to the timing tag of video and the timing tag of advertisement, from candidate locations set, select advertisement to be put.
When video is in the time point of non-broadcast state, starting as play, playing and waiting for or play when suspending, can be random or wait regular according to bidding of presetting from candidate locations, select advertisement to be put.To be randomly selected to be example, when supposing that triggering the theme label of video play is science fiction, then play start, wait for or suspend time, from theme label be the candidate locations of science fiction Stochastic choice advertisement as advertisement to be put, to show as bumper advertisements.
When video is in playing process, the timing tag of video can be obtained, in addition, the timing tag of each advertisement in candidate locations can also be obtained, thus using advertisement consistent or similar with the timing tag of video in candidate locations as advertisement to be put.The timing tag of video and the timing tag of advertisement also can be extract in advance and configure with video or Advertisement association, thus in the playing process of video, can obtain the timing tag of video and the timing tag of advertisement.Such as, when pre-configured, the timing tag that the t1 time point of video is corresponding is coffee, and the timing tag of the advertisement A in candidate locations is also coffee, then at the t1 time point of video using advertisement A as advertisement to be put.
First represents module 43, for representing advertisement to be put.
Such as, advertiser is when providing advertisement, and what can configure advertisement represents form, thus represents form showing advertisements according to pre-configured, such as, shows with the form such as picture or word with patch form or at the periphery of player.
In some embodiments, see Fig. 5, this device 40 also comprises:
First extraction module 44, for being searched for by Web content, obtains the descriptor that video is relevant; Keyword is extracted, as the theme label of video from descriptor.
Such as, from the descriptor that video station for acquiring video is relevant, the descriptor that video is relevant such as comprises: story introduction, performer, director etc.
Theme label is movie name, performer, director, film types, story of a play or opera feature etc. such as.Such as, the theme label of film " terminator " can be the theme label such as American series, science fiction, Schwarzenegger, terminator, robot.
In some embodiments, see Fig. 5, this device 40 also comprises:
Second extraction module 45, for by speech recognition technology, is identified as content of text by the voice content of video, and/or, by video identification technology, identify the scene in video and object; And, extract keyword that the advertisement in content of text the is correlated with timing tag as corresponding time point, and/or carry out data mining to scene and object, the scene of advertisement being correlated with or object are as the timing tag of video at corresponding time point.
Such as, in the voice content of video, story of a play or opera information being comprised, by being identified as content of text and after carrying out data mining to content of text, therefrom can extract keyword that advertisement the is correlated with timing tag as corresponding time point.Such as, comprise " we drink coffee " at the voice messaging of t1 time point video, then can extract " coffee " timing tag as t1 time point.
Again such as, pass through video identification technology, the scene identified in video such as comprises: the scenes such as bar, street, market, natural landscape, the object identified such as comprises: automobile, building, mobile phone, luxury goods, furniture etc. are feature object significantly, then can using the scene relevant to advertisement that identify or object as timing tag, as there is bar at t1 time point, then can using the timing tag of bar as t1 time point.
In addition, the timing tag of advertisement and theme label can be that advertiser provides.
As shown in Figure 2, timing tag and the theme label of advertisement can be extracted by advertisement putting module.
Such as, can according to the timing tag of the information extraction advertisement of advertiser's configuration and theme label.
Advertiser can submit advertisement correlative information to by advertising management platform, and advertisement correlative information such as comprises: the material information of the theme label of advertisement, the timing tag of advertisement, advertisement, advertisement represent form.Advertisement can take advertising unit as granularity.
Wherein, corresponding theme label a: advertising unit can have multiple theme label, theme label is for determining which video content advertisement appears in.Such as, { love, Sun Li, youth } throw in the video relevant with this three theme label for orientation.Again such as, theme label is { " Jade Goddess Of Mercy " }, and advertisement can only appear in the advertisement position relevant with this film.
Corresponding timing tag a: advertising unit can have multiple timing tag, timing tag, for determining when advertisement is triggering, namely when which timing tag video-frequency playing content trigger, triggers any advertisement.Such as, corresponding advertisement A is provided with the timing tag of coffee, then, when the timing tag of coffee appears in video content, trigger ad A represents.
In addition, advertiser each timing tag of corresponding advertisement can also arrange corresponding material information, and material information such as comprises word, picture, short-sighted frequency, link etc.Thus when triggering an advertisement broadcasting according to the timing tag of video, can with corresponding material information form at advertisement position broadcast advertisement.
In addition, what advertiser can also arrange advertisement represents form, such as, by showing advertisement at the periphery of player or represent with patch form.Periphery advertisement usually can by showing advertisement the right at player, and based on text and display advertising, bumper advertisements can be picture, word or short-sighted frequency, enter user, wait for and halted state time represent.
Optionally, described first represent module 43 specifically for:
After triggering video is play and video is in the Preset Time point of non-broadcast state, with bumper advertisements form, represent advertisement to be put, wherein, described Preset Time point comprises video and is in: initial state, wait state or, halted state; Or,
In video display process, when video is in non-full frame state, represent advertisement to be put at the periphery of player; Or,
In video display process, when video is in full frame or non-full frame state, represent trigger button at the predeterminable area of player, and after detecting that user is to the predetermined registration operation of described trigger button, represent advertisement to be put.
Such as, when video is in non-full frame state, as shown in Figure 3, advertisement 31 to be put is represented on the right of player.Or,
As shown in Figure 3, represent trigger button 32 at the predeterminable area of player, after detecting that user is to the predetermined registration operation of trigger button, represent advertisement to be put.Predetermined registration operation is such as clicking operation or is suspended on trigger button.
Wherein, trigger button can be picture or the animation that the size of translucent suspension is less than preset value, thus reduces bothering user.In addition, trigger button can be different according to the difference of timing tag, such as, when timing tag is cola, trigger button is laughable bottle, or timing tag is automobile, and trigger button is car icon, or timing tag is coffee, trigger button is coffee cups.Click as user or hover after to trigger button, opening picture, video or web site url that advertiser sets.
In some embodiments, see Fig. 5, this device 40 also comprises:
Second represents module 46, for after the timing tag obtaining video, after detecting that user is to the predetermined registration operation at the default point of contact of the time shaft of video, represents the timing tag that corresponding point of contact is corresponding.
Such as, on the progress monitoring bar (time shaft as Fig. 3) of video, can point of contact be set, after user clicks certain point of contact, the timing tag of the video corresponding with this point of contact can be obtained, and represent timing tag to user, thus facilitate user to understand the video content of each time point by timing tag, improve Consumer's Experience.Point of contact is the label time point of timing tag according to video content, is also the time point that correlation advertisement triggers.
Corresponding with said method embodiment, acquisition module and select module be arranged in the real-time computing module of advertisement, first represent module and second represent module be arranged in play with represent module, the first extraction module and the second extraction module are arranged in content extraction module.
In the present embodiment, candidate locations is selected by the theme label according to video, and advertisement to be put is selected according to timing tag in video display process, because theme label is relevant to video content with timing tag, the precision of advertisement putting can be improved, and can targeted customer be matched, promote Consumer's Experience, in addition, advertisement is relevant to video content, can also improve interactive.Represented and click logs by record, Data support can be provided for advertiser, being conducive to portraying user's portrait according to representing with click logs, providing according to user's portrait the advertisement being more suitable for user.By playing with trigger button trigger ad, can bothering user be reduced, promoting Consumer's Experience.
It should be noted that, in describing the invention, term " first ", " second " etc. only for describing object, and can not be interpreted as instruction or hint relative importance.In addition, in describing the invention, except as otherwise noted, the implication of " multiple " refers at least two.
Describe and can be understood in flow chart or in this any process otherwise described or method, represent and comprise one or more for realizing the module of the code of the executable instruction of the step of specific logical function or process, fragment or part, and the scope of the preferred embodiment of the present invention comprises other realization, wherein can not according to order that is shown or that discuss, comprise according to involved function by the mode while of basic or by contrary order, carry out n-back test, this should understand by embodiments of the invention person of ordinary skill in the field.
Should be appreciated that each several part of the present invention can realize with hardware, software, firmware or their combination.In the above-described embodiment, multiple step or method can with to store in memory and the software performed by suitable instruction execution system or firmware realize.Such as, if realized with hardware, the same in another embodiment, can realize by any one in following technology well known in the art or their combination: the discrete logic with the logic gates for realizing logic function to data-signal, there is the application-specific integrated circuit (ASIC) of suitable combinational logic gate circuit, programmable gate array (PGA), field programmable gate array (FPGA) etc.
Those skilled in the art are appreciated that realizing all or part of step that above-described embodiment method carries is that the hardware that can carry out instruction relevant by program completes, described program can be stored in a kind of computer-readable recording medium, this program perform time, step comprising embodiment of the method one or a combination set of.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing module, also can be that the independent physics of unit exists, also can be integrated in a module by two or more unit.Above-mentioned integrated module both can adopt the form of hardware to realize, and the form of software function module also can be adopted to realize.If described integrated module using the form of software function module realize and as independently production marketing or use time, also can be stored in a computer read/write memory medium.
The above-mentioned storage medium mentioned can be read-only memory, disk or CD etc.
In the description of this specification, specific features, structure, material or feature that the description of reference term " embodiment ", " some embodiments ", " example ", " concrete example " or " some examples " etc. means to describe in conjunction with this embodiment or example are contained at least one embodiment of the present invention or example.In this manual, identical embodiment or example are not necessarily referred to the schematic representation of above-mentioned term.And the specific features of description, structure, material or feature can combine in an appropriate manner in any one or more embodiment or example.
Although illustrate and describe embodiments of the invention above, be understandable that, above-described embodiment is exemplary, can not be interpreted as limitation of the present invention, and those of ordinary skill in the art can change above-described embodiment within the scope of the invention, revises, replace and modification.
Claims (15)
1. an advertisement placement method, is characterized in that, comprising:
When triggering video is play, obtain candidate locations according to video content;
At the Preset Time point that the broadcasting of video is relevant, from candidate locations, select advertisement to be put;
Represent advertisement to be put.
2. method according to claim 1, is characterized in that, described according to video content acquisition candidate locations, comprising:
Obtaining the theme label triggering the video play, according to triggering the theme label of video and the theme label of advertisement play, obtaining candidate locations.
3. method according to claim 1, is characterized in that, the Preset Time point that the described broadcasting at video is relevant, selects advertisement to be put, comprising from candidate locations:
After triggering video is play and video is in the Preset Time point of non-broadcast state, from candidate locations, select advertisement to be put, wherein, described Preset Time point comprises video and is in: initial state, wait state or, halted state; Or,
In the playing process of video, obtain the timing tag of video, according to the timing tag of video and the timing tag of advertisement, from candidate locations set, select advertisement to be put.
4. method according to claim 1, is characterized in that, also comprises:
Searched for by Web content, obtain the descriptor that video is relevant;
Keyword is extracted, as the theme label of video from descriptor.
5. method according to claim 1, is characterized in that, also comprises:
By speech recognition technology, the voice content of video is identified as content of text, and/or, by video identification technology, identify the scene in video and object;
Extract keyword that the advertisement in content of text the is correlated with timing tag as corresponding time point, and/or carry out data mining to scene and object, the scene of advertisement being correlated with or object are as the timing tag of video at corresponding time point.
6. method according to claim 1, is characterized in that, described in represent advertisement to be put, comprising:
After triggering video is play and video is in the Preset Time point of non-broadcast state, with bumper advertisements form, represent advertisement to be put, wherein, described Preset Time point comprises video and is in: initial state, wait state or, halted state; Or,
In video display process, when video is in non-full frame state, represent advertisement to be put at the periphery of player; Or,
In video display process, when video is in full frame or non-full frame state, represent trigger button at the predeterminable area of player, and after detecting that user is to the predetermined registration operation of described trigger button, represent advertisement to be put.
7. method according to claim 6, is characterized in that, described trigger button is picture or the animation that the size of translucent suspension is less than preset value, and/or trigger button is different according to the difference of timing tag.
8. the method according to any one of claim 1-7, is characterized in that, also comprises:
After the timing tag obtaining video, after detecting that user is to the predetermined registration operation at the default point of contact of the time shaft of video, represent the timing tag that corresponding point of contact is corresponding.
9. an advertisement delivery device, is characterized in that, comprising:
Acquisition module, for when triggering video is play, obtains candidate locations according to video content;
Select module, for the Preset Time point that the broadcasting at video is relevant, from candidate locations, select advertisement to be put;
First represents module, for representing advertisement to be put.
10. device according to claim 9, is characterized in that, described acquisition module specifically for:
Obtaining the theme label triggering the video play, according to triggering the theme label of video and the theme label of advertisement play, obtaining candidate locations.
11. devices according to claim 9, is characterized in that, described selection module specifically for:
After triggering video is play and video is in the Preset Time point of non-broadcast state, from candidate locations, select advertisement to be put, wherein, described Preset Time point comprises video and is in: initial state, wait state or, halted state; Or,
In the playing process of video, obtain the timing tag of video, according to the timing tag of video and the timing tag of advertisement, from candidate locations set, select advertisement to be put.
12. devices according to claim 9, is characterized in that, also comprise:
First extraction module, for being searched for by Web content, obtains the descriptor that video is relevant; Keyword is extracted, as the theme label of video from descriptor.
13. devices according to claim 9, is characterized in that, also comprise:
Second extraction module, for by speech recognition technology, is identified as content of text by the voice content of video, and/or, by video identification technology, identify the scene in video and object; And, extract keyword that the advertisement in content of text the is correlated with timing tag as corresponding time point, and/or carry out data mining to scene and object, the scene of advertisement being correlated with or object are as the timing tag of video at corresponding time point.
14. devices according to claim 9, is characterized in that, described first represent module specifically for:
After triggering video is play and video is in the Preset Time point of non-broadcast state, with bumper advertisements form, represent advertisement to be put, wherein, described Preset Time point comprises video and is in: initial state, wait state or, halted state; Or,
In video display process, when video is in non-full frame state, represent advertisement to be put at the periphery of player; Or,
In video display process, when video is in full frame or non-full frame state, represent trigger button at the predeterminable area of player, and after detecting that user is to the predetermined registration operation of described trigger button, represent advertisement to be put.
15. devices according to any one of claim 9-14, is characterized in that, also comprise:
Second represents module, for after the timing tag obtaining video, after detecting that user is to the predetermined registration operation at the default point of contact of the time shaft of video, represents the timing tag that corresponding point of contact is corresponding.
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