KR20160027486A - Apparatus and method of providing advertisement, and apparatus and method of displaying advertisement - Google Patents

Abstract

A device for providing an advertisement according to an embodiment of the present invention comprises: an advertisement registration unit for registering an advertisement list including one or more advertisements; an extraction unit for extracting an advertising object from a video; an advertisement matching unit for determining a matching advertisement corresponding to the advertising object among the advertisements; and an advertisement providing unit for providing the matching advertisement to display the matching advertisement with the video in response to the time at which the advertising object is exposed to the video when the video is provided.

Description

Technical Field The present invention relates to an advertisement providing apparatus, an advertisement display apparatus, an advertisement providing method, and an advertisement displaying method,

An advertisement providing apparatus, an advertisement displaying apparatus, an advertisement providing method, and an advertisement displaying method.

Major internet video services such as Netflix, Hulu, and Youtube are based on the traditional TV-centric global media landscape based on availability time, space shift, and high price competitiveness. Is gradually changing.

As the use of mobile media devices becomes more popular, the influence of Internet video services is getting bigger and the market size is also growing rapidly.

Market researcher Informa predicts that the Internet video service market will reach $ 27 billion in 2017, up from $ 10.2 billion in 2012, and Internet video revenue from TV revenue will reach 8% by 2017.

Embodiments of the present invention provide an advertisement providing apparatus, an advertisement displaying apparatus, an advertisement providing method, and an advertisement displaying method. According to embodiments of the present invention, a moving picture service that can provide an advertisement related to moving pictures together with moving pictures is provided.

It is to be understood that the technical scope of the present invention is not limited to the above-described technical problems, and other technical problems may be deduced from the following embodiments.

According to an embodiment of the present invention, an advertisement registration unit registers an advertisement list including one or more advertisements. An extracting unit for extracting an object to be advertised from a moving picture; An advertisement matching unit for determining a matching advertisement corresponding to the advertisement object among the at least one advertisement; And an advertisement providing device for providing the matching advertisement so that the matching advertisement is displayed together with the moving image corresponding to a time point when the advertisement object is exposed to the moving image when the moving image is provided .

According to another aspect of the present invention, An advertisement acquiring unit that transmits information on the advertisement object to the server and acquires a matching advertisement that is an advertisement corresponding to the advertisement object from the server; And a display control unit displaying the matching advertisement corresponding to a time point at which the advertisement object is reproduced when the moving image is played back.

Yet another embodiment of the present invention provides a method of managing an advertisement, comprising: registering an advertisement list including at least one advertisement; An extraction step of extracting an advertisement object from a moving picture; A matching step of determining a matching advertisement corresponding to the advertisement object among the at least one advertisement; And providing the matching advertisement when the moving image is provided, the matching advertisement being displayed together with the moving image corresponding to a time when the advertisement object is exposed to the moving image.

According to another aspect of the present invention, An advertisement acquiring step of transmitting information on the advertisement object to a server and acquiring a matching advertisement as an advertisement corresponding to the advertisement object from the server; And a display control step of displaying the matching advertisement corresponding to a time point at which the advertisement object is reproduced when the moving image is reproduced.

Yet another embodiment of the present invention discloses a computer program stored on a medium for causing the computer to perform the above-described method.

Yet another embodiment of the present invention discloses a distribution server for distributing a computer program for executing the above-described method in a computer.

Other aspects, features, and advantages will become apparent from the following drawings, claims, and detailed description of the invention. These general and specific aspects may be implemented by using a system, method, computer program, or any combination of systems, methods, and computer programs.

The advertisement providing apparatus, the advertisement display apparatus, the advertisement providing method, and the advertisement displaying method according to an embodiment of the present invention maximize the efficiency of the advertisement by providing the advertisement related to the moving picture, To meet the needs of the viewer who wants to search for the viewer.

1 shows an advertisement providing system according to an embodiment.
2 shows an advertisement providing apparatus 110 provided on the server 10 side according to the first embodiment of the present invention.
FIG. 3 shows an advertisement display device 220 provided on the terminal 20 side according to the second embodiment of the present invention.
4 is a flowchart of an advertisement providing method according to an embodiment.
5 to 11 are diagrams for explaining a method of providing an advertisement according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the detailed description. The effects and features of the present invention and methods of achieving them will be apparent with reference to the embodiments described in detail below with reference to the drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like reference numerals refer to like or corresponding components throughout the drawings, and a duplicate description thereof will be omitted .

In the following embodiments, the terms first, second, and the like are used for the purpose of distinguishing one element from another element, not the limitative meaning. In the following examples, the singular forms "a", "an" and "the" include plural referents unless the context clearly dictates otherwise. In the following embodiments, terms such as inclusive or possessive are intended to mean that a feature, or element, described in the specification is present, and does not preclude the possibility that one or more other features or elements may be added. In the drawings, components may be exaggerated or reduced in size for convenience of explanation. For example, the size and thickness of each component shown in the drawings are arbitrarily shown for convenience of explanation, and thus the present invention is not necessarily limited to those shown in the drawings.

1 shows an advertisement providing system according to an embodiment.

Referring to FIG. 1, an advertisement providing system 1 according to an embodiment may include a server 10, a terminal 20, a database 30, and a communication network 40.

The advertisement providing system 1 according to an embodiment provides an advertisement to the terminal 20. The advertisement providing system 1 according to an embodiment can automatically determine and provide an advertisement related to a moving image to be played on the display unit of the terminal 20. [ According to this, since the user receives the advertisement related to the moving picture being watched and watches the moving picture while watching the moving picture, the effect of the advertisement is increased. Advertisements may include broadcast advertisements and may have the purpose of promoting broadcast programs. Here, the broadcast advertisement means an advertisement for a broadcast program broadcasted through a medium, and the advertiser may be a broadcasting company, but is not limited thereto.

The database 30 may store a list of advertisements that may be provided in the advertisement providing system 1. [ The advertisement list includes a plurality of advertisements, and each advertisement may include contents of an advertisement, an object to be advertised, a website link, and the like. In the case of a broadcast advertisement, it may further include broadcasting company information and broadcasting time information. For example, if an advertisement of a specific restaurant is registered, the object to be advertised may be set as a steak, a food, a pasta, or the like. Or when an advertisement of a specific broadcast program is registered, the advertisement object may be set as an entertainer who appears in the program. The website link is a link to a user, or a link to an image displayed to the user when the advertisement is provided to the user, and the user can access the link when the advertisement is provided to the user . The web site may correspond to a shopping mall for selling advertisement products, a homepage of an advertiser, a site where a broadcast program can be viewed, and the like.

Referring to FIG. 1, the terminal 20 refers to a communication terminal that can use a web service in a wired / wireless communication environment. Here, the terminal 20 may be the portable terminal 20a of the user or the user's personal computer 20b. Although the portable terminal 20a is shown as a smart phone in FIG. 1, the present invention is not limited thereto, and a terminal equipped with an application capable of web browsing as described above can be borrowed without limitation.

On the other hand, the terminal 20 includes a display unit for displaying a screen and an input device for receiving data from a user. The input device may include, but is not limited to, a keyboard, a mouse, a trackball, a microphone, a button, a touch panel, and the like.

The communication network 40 plays a role of connecting the terminal 20 and the server 10. For example, the communication network 40 provides a connection path so that the terminal 20 can connect to the server 10 and transmit and receive packet data.

The server 10 may include a memory, an input / output unit, a program storage unit, a control unit, and the like.

The spirit of the present invention described above can be implemented in various embodiments.

For example, according to the first embodiment of the present invention, the advertisement providing apparatus 110 provided in any one of the server 10 and the terminal 20 provides a moving picture, extracts an object to be advertised by analyzing the moving picture, And an advertisement matched to the extracted advertisement target object can be provided together with the moving image.

Meanwhile, according to the second embodiment of the present invention, the display control device 200 provided in the terminal 20 extracts an advertisement object while playing a moving image, and transmits information of the advertisement object to the server 10 And receives the advertisement matched to the advertisement target object from the server 10, and displays the received advertisement together with the moving image on the screen.

Hereinafter, the first embodiment and the second embodiment of the present invention will be described in detail. The following description with respect to the first embodiment is applicable to the second embodiment, and the following description with respect to the second embodiment is applicable to the first embodiment, and therefore, the first embodiment and the second embodiment Items that can be applied redundantly to the example can be described with reference to either the first embodiment or the second embodiment.

≪ Embodiment 1 >

2 shows an advertisement providing apparatus 110 according to the first embodiment of the present invention. The advertisement providing apparatus 110 may be provided on the server 10 side or on the terminal 20 side.

The advertisement providing apparatus 110 is shown as one apparatus included in the server 10 or the terminal 20, but it is not necessarily implemented as any one physical apparatus. That is, a plurality of physical devices may be implemented by being combined organically. For this, some of the configurations included in the advertisement providing apparatus 110 may be implemented in any one physical device, and some of the configurations may be implemented in different physical devices. Depending on the implementation, each component included in the advertisement providing device 110 may also be distributed over different physical devices, and the distributed arrangement may be organically combined to perform functions and / or operations defined herein As shown in FIG. Hereinafter, an explanation will be given of an example in which the advertisement providing apparatus 110 is provided in the server 10 in the following description of the first embodiment. However, in the following description, when the advertisement providing apparatus 110 is provided in the terminal 20 As shown in FIG. The advertisement providing apparatus 110 according to an embodiment of the present invention may correspond to at least one processor or may include at least one processor. The advertisement providing apparatus 110 shown in FIG. 2 shows only the components related to the present embodiment in order to prevent the characteristic of the present embodiment from being blurred.

2, the advertisement providing apparatus 110 includes an advertisement registration unit 111, an extraction unit 112, an advertisement matching unit 113, an advertisement providing unit 114, a moving image registration unit 115, And a moving image providing unit 116. The advertisement providing apparatus 110 may communicate with the database 30 and the database 30 may include an advertisement database 310 and a moving image database 320.

The advertisement registration unit 111 according to an embodiment obtains one or more advertisements from an advertiser and registers the advertisement list including the obtained advertisements in the advertisement database 310. [ The advertisement list stored in the database may be stored in the form of a table including a plurality of item data such as an object of an advertisement and an object of an advertisement for each advertisement. For example, in the first advertisement, the target of the advertisement may be a shopping mall for selling clothing worn by a specific entertainer, and the advertisement target object may be the specific entertainer. Alternatively, in the second advertisement, the object of the advertisement may be a specific restaurant, and the object to be advertised may include a steak, a meal scene, and the like. Or the third advertisement, the object of the advertisement may be a broadcast program, and the object to be advertised may include a star appearing in the program, a place where the program is shot, and the like. The advertisement object information may be stored as an image pattern or an identification code. The third advertisement corresponds to the above-mentioned broadcast advertisement. In the fourth advertisement, the target of the advertisement may be an animation character, an associated product (toy, etc.), an online or offline shopping mall that sells the related product, and the advertisement object may be the animation character. However, the embodiments of the present invention are not limited to the above examples.

The moving image registration unit 115 according to an embodiment registers a moving image in the moving image database 320 or a link of a moving image stored in an external server.

The moving picture providing unit 116 according to an embodiment provides moving pictures. The provided video may be a video stored or linked to an external server, or a video stored in the video database 320. The moving picture may be provided to the terminal 20 and reproduced on the display unit of the terminal 20. [

The extracting unit 112 extracts an advertisement target object from a moving image. The extracting unit 112 extracts an image pattern of the pre-stored target object or extracts an identification code of the pre-stored target object from the meta data of the video or the video itself.

For example, in the case of extracting an image pattern, the extracting unit 112 detects the image pattern of the moving picture in real time or periodically, and matches the image pattern included in any one of the advertisement object information about the previously stored plurality of advertisements , The extracted image pattern is extracted as an advertisement target object.

For example, in the case of extracting the identification code, the extracting unit 112 may detect the identification code stored in the metadata of the moving picture or the identification code included in the moving picture, and may extract any of the advertisement object information If an identification code that matches an identification code included in one is detected, the detected identification code is extracted as an advertisement target object.

The advertisement matching unit 113 determines a matching advertisement corresponding to the advertisement object extracted by the extraction unit 112 in the advertisement list. The advertisement included in the advertisement list includes the object information of the advertisement. The advertisement matching unit 113 retrieves the advertisement including the advertisement object extracted by the extraction unit 112 from the advertisement list stored in the advertisement database 310 And determines the searched advertisement as a matching advertisement.

The advertisement providing unit 114 according to an embodiment provides a matching advertisement so that when the moving image is provided, the matching advertisement is displayed together with the moving image. According to one embodiment, when the moving image is provided, the advertisement providing unit 114 provides the matching advertisement according to the time when the portion including the object to be advertised in the moving image is reproduced. According to another embodiment, the advertisement provider 114 provides time information indicating a matching advertisement. The terminal 20 can display the matching advertisement corresponding to the time when the object of the advertisement of the moving image is reproduced by referring to the time information provided from the advertisement providing unit 114. [ Meanwhile, the advertisement providing unit 114 can sort and provide broadcast advertisements among the matching advertisements based on one of broadcasting company information and broadcasting time information. For example, in the form of a broadcast schedule, that is, a schedule table.

According to one embodiment, the advertisement providing apparatus 110 may provide moving pictures in a streaming manner in real time. The moving picture providing unit 116 may provide moving pictures in a streaming manner. The extracting unit 112 extracts an object to be advertised from a moving picture provided in a streaming manner in real time, the advertisement matching unit 113 searches an advertisement list including an advertisement object, and the advertisement providing unit 114 And provide the searched matching advertisement.

It is needless to say that the extracting unit 112 may extract the advertisement target object included in the moving image regardless of the streaming time point and store the same in the moving image database 320 together with the moving image. For example, when a moving image or a moving image link is stored in the moving image database 320 by the moving image registration unit 115, the extracting unit 112 extracts the moving object of the moving image, And may be stored in the moving image database 320 together with the moving image or the moving image as the metadata about the moving image. According to this, when the streaming service of the moving picture or the linked moving picture stored in the moving picture database 320 is provided, the advertisement matching unit 113 can search the matching advertisement for the target object by referring to the stored metadata about the moving picture , And the advertisement providing unit 114 may provide the searched matching advertisement.

In this embodiment, when a moving image or a moving image link is stored in the moving image database 320 by the moving image registration unit 115, the extracting unit 112 extracts a moving object of the moving image, and the advertisement matching unit 113 extracts And store the information of the matching advertisement together with the moving image or the moving image in the moving image database 320 as metadata about the moving image. The information of the matching advertisement may include time information indicating the time at which the matching advertisement is displayed, i.e., the time at which the advertisement object is reproduced.

According to another embodiment, the advertisement providing apparatus 110 may provide a moving picture in a downloading manner. The moving picture providing unit 116 may provide downloading of the moving picture to the terminal 20. The terminal 20 downloads the moving picture from the moving picture providing unit 116 and plays the downloaded moving picture. The reproduction may be performed even during the downloading. The advertisement providing unit 114 provides the download of the metadata for the moving image together with the moving image. The advertisement providing unit 114 may download the metadata according to the user's selection or automatically download the metadata about the video when the video is downloaded.

For this, the extracting unit 112 extracts the advertisement target object included in the moving image, the advertisement matching unit 113 searches for the matching advertisement for the extracted advertisement target object, and uses the information of the matching advertisement as the metadata for the moving image And may be stored in the moving picture database 320 together with a moving picture or a moving picture link.

≪ Embodiment 2 >

3 shows an advertisement display device 220 provided on the terminal 20 side and an advertisement providing device 120 provided on the server 10 side according to the second embodiment of the present invention.

FIG. 3 shows an example in which the functions and / or operations of the present embodiment are implemented by being distributed over a plurality of physical devices. Referring to FIG. 3, an advertisement display device 220 according to an embodiment communicates with an advertisement providing device 120 through a communication network 40. Referring to FIG. 3, the advertisement display device 220 communicates with the moving image database 320 ', and the advertisement providing device 120 communicates with the advertisement database 310'.

The advertisement display device 220 according to the second embodiment may be a processor that executes a program for playing back moving pictures, or a processor that is installed in a program for playing back the movie and executes an application that can be executed on the program. The advertisement display device 220 according to an embodiment extracts an advertisement target object from a moving image when the moving image is played on the terminal 20, transmits the extracted advertisement target object information to the server 10, And displays it with the video.

The advertisement display device 220 according to an embodiment of the present invention includes an extraction unit 221, an advertisement acquisition unit 222, and a display control unit 223. [

The extracting unit 221 extracts an advertisement target object from a moving image. The extracting unit 221 can extract the advertisement object in real time from the moving image reproduced in the terminal 20. [ Or the extracting unit 221 may extract the object to be played at a time with respect to the entire section of the moving picture if the moving picture to be played back is determined in the terminal 20. [ Hereinafter, the extraction unit 221 extracts an object to be advertised, the advertisement acquisition unit 222 acquires a matching advertisement corresponding to the object to be advertised, and the display control unit 223 displays a matching advertisement, The present embodiment will be described with reference to an example in which the program is synchronized with the program and executed in real time.

The advertisement acquisition unit 222 according to an embodiment transmits the information of the advertisement object to the server 10 and acquires the matching advertisement corresponding to the advertisement object from the server 10.

The display control unit 223 according to one embodiment controls the display of the moving image and the display of the matching advertisement. The display control unit 223 reproduces the moving picture on the terminal 20 and displays the matching advertisement together with the time when the object to be advertised is reproduced. The start point and the end point of the advertisement object may be the time point when the advertisement object is exposed to the moving picture and the end point when the exposure of the advertisement object ends. The display control unit 223 displays the matching advertisement along with the moving picture in the interval between the start point and the end point. The ending time may be set simply after a predetermined reference time from the start time. The display control unit 223 sorts and displays broadcast advertisements among the matching advertisements based on at least one of broadcasting company information and broadcasting time information. For example, matching advertisements may be classified and provided for each broadcaster, classified by each day of broadcasting time within each broadcaster category, and broadcast time may be displayed for each matching advertisement.

Although not shown in the figure, the advertisement display device 220 according to an exemplary embodiment may further include a storage unit. The storage unit may store a list of objects to be advertised. The list of advertisement objects stored in the storage unit may be transmitted from the server 10 and may be updated periodically or aperiodically. The list of objects to be advertised includes an image pattern or an identification code of the object to be advertised. The object to be advertised may correspond to, for example, a plurality of entertainers, a plurality of famous places, famous foods, and the like. The extracting unit 221 extracts an advertisement object identical to the advertisement object stored in the storage unit from the moving image or its metadata. For example, an image pattern or an identification code of an object to be advertised is extracted from a moving image or its metadata. For example, when the image pattern of the " prefecture " is stored in the list of objects to be advertised, the extracting unit 221 extracts the " prefecture " .

The advertisement providing apparatus 120 according to an embodiment of the present invention receives the information about the advertisement object from the advertisement display device 220 and provides the corresponding matching advertisement to the advertisement display device 220 do. The advertisement providing apparatus 120 according to an embodiment includes an advertisement registration unit 121, an advertisement matching unit 122, and an advertisement providing unit 123.

The advertisement registration unit 121 according to an embodiment obtains one or more advertisements from the advertiser and registers the advertisement list including the obtained advertisements in the advertisement database 310 '. The advertisement list stored in the database may be stored in the form of a table including a plurality of item data such as an object of an advertisement and an object of an advertisement for each advertisement.

The advertisement matching unit 122 according to an embodiment receives the information of the advertisement object from the advertisement display device 220 and searches the advertisement database 310 'for the matching advertisement corresponding to the information of the received advertisement object . The advertisement providing unit 123 transmits the matching advertisement to the advertisement display unit 220, and the advertisement display unit 220 displays the received matching advertisement together with the moving image.

4 is a flowchart of an advertisement providing method according to an embodiment.

Fig. 4 shows the steps performed by the advertisement providing apparatus 110 shown in Fig. Therefore, the contents described above with respect to the configurations shown in FIG. 2 apply to the flowchart shown in FIG. 4, even if omitted from the following description.

Referring to FIG. 4, in step 41, the advertisement registration unit 111 of FIG. 2 registers an advertisement list. In step 42, the extracting unit 112 of FIG. 2 extracts the advertisement target object from the moving image. In step 43, the advertisement matching unit 113 of FIG. 2 determines a matching advertisement corresponding to the advertisement object among the registered advertisement lists. For example, the advertisement matching unit 113 determines a matching advertisement corresponding to an object of advertisement among a list of registered broadcast advertisements. In step 44, the advertisement providing unit 114 of the second providing matching advertisement is displayed so that the matching advertisement is displayed together with the terminal when the moving image is played on the terminal 20. [ For example, the advertisement providing unit 114 may provide the matching advertisement in the form of a time table based on the broadcasting time of the matching advertisement and the broadcasting time. For example, matching advertisements may be provided for each broadcaster, provided for each day of the broadcast time, and broadcast times may be displayed for each matching advertisement.

5 to 9 are views for explaining a method of providing an advertisement according to an embodiment of the present invention. Hereinafter, a method of providing an advertisement related to a moving picture according to an embodiment of the present invention will be described in detail with reference to FIG. 5 to FIG.

Hereinafter, the embodiments of the present invention will be described with reference to FIGS. 5 to 9. The advertisement providing apparatus 110 of FIG. 2 extracts the advertisement object in real time from a moving picture and provides a matching advertisement Embodiments of the present invention will now be described, but the present invention is not limited thereto. Hereinafter, the examples of the present invention described with reference to FIGS. 5 to 9 will be described with reference to the case where the advertisement providing apparatus 110 of FIG. 2 generates and provides the metadata including the moving picture and the matching advertisement information, The same can be applied to the case where the advertisement display device 220 of FIG. 3 provides an advertisement.

FIG. 5 illustrates an example in which an object to be advertised is extracted from a moving image according to an exemplary embodiment of the present invention.

5 shows a scene of a moving picture. Referring to FIG. 5, the extracting unit 112 of FIG. 2 may detect an image pattern 52 of an advertisement object on a screen 51 of a moving picture. In the case of Fig. 5, the extracting unit 112 detects the image pattern 52 of " Namsan Tower ", and extracts " Namsan Tower " Meanwhile, the " Namsan Tower " may be an advertisement target object included in the database 30 or an advertisement object list stored in the internal memory, and the extraction unit 112 may extract advertisement objects The object to be advertised can be extracted by recognizing a pattern matching the image pattern of any one of the images.

The extracting unit 112 may detect an image pattern for every frame of the moving image, but may detect an image pattern from a frame that is periodically selected among the frames. For example, it is possible to select an image pattern from a selected frame by selecting one frame at a predetermined reference interval. The reference interval can be set to 1 second, 5 seconds, 10 seconds, and so on. If the frequency of the moving picture is high, an excessive data processing load may be applied to the advertisement providing apparatus 110 when performing the image processing on all the frames. In the case where the image processing is performed by selecting the frames intermittently, . Since the image displayed in a video rarely changes noticeably every frame, there will not be a lot of missed objects. The reference interval may be set to an appropriate value according to the characteristics and frequency of the image. Accordingly, a smooth advertisement providing service is performed.

6 shows an example of the advertisement list 61 stored in the advertisement database 310. As shown in FIG. The advertisement matching unit 113 of FIG. 2 searches the advertisement list 61 of FIG. 6 for an advertisement matched with the "Namsan Tower", which is the advertisement target object extracted in FIG.

Referring to FIG. 6, the advertisement list 61 is stored as table data, and each advertisement (advertisement 1, advertisement 2, advertisement 3, ...) may include identification code information for each advertisement. An advertisement 1 of FIG. 6 is an advertisement for a restaurant located near Namsan Tower, and the identification code of the advertisement is set as Namsan Tower, restaurant, and steak. The advertisement 2 of FIG. 6 is an advertisement for the Namsan Tower cable car, and the identification code of the advertisement is set to Namsan Tower, hotel, and cable car. The advertisement 3 of FIG. 6 is an advertisement for a lipstick of a specific brand, and the identification code of the advertisement is set to Jeon Hyun, Lipstick, and Coral Pink. On the other hand, the identification code may include a barcode type as well as a text type keyword. When the " Namsan Tower " is extracted as an object to be advertised as shown in FIG. 5, the advertisement matching unit 113 of FIG. 2 determines the advertisement 1 and the advertisement 2 including the " Namsan Tower & do.

Although FIG. 6 shows an example in which the advertisement list 61 includes an identification code in the form of a keyword, each advertisement further includes image pattern information. For example, the advertisement 1 may further include pattern information that can recognize the shape of the Namsan tower as image pattern information. As the image pattern information, the advertisement 3 may include pattern information on the face of the female hyun, pattern information on the shape of the lipstick, and the like.

7 shows a screen 71 on which matching advertisements 721 and 722 corresponding to " Namsan Tower " which is an advertisement target object extracted from the frame 51 in Fig. 5 are displayed. Referring to FIG. 7, Advertisements 1 and 2, which are advertisements that include "Namsan Tower" as the advertisement object information extracted from the screen 51 of FIG. 5, are displayed as a matching advertisement together with a moving image.

On the other hand, when the advertisement object is extracted from the screen 51 shown in FIG. 5 and the matching advertisement is received by the server 10, a slight parallax is generated during the display on the screen 71 shown in FIG. However, considering the data processing speed, this will not be a big problem. In addition, since a matching advertisement is displayed after a certain time lag occurs after the specific object to be displayed is displayed, the user can recognize the matching advertisement in association with the object to be advertised, and there is a desire to search for the matching advertisement. .

FIG. 8 illustrates another example in which an object to be advertised is extracted in a moving picture according to an embodiment of the present invention.

Referring to FIG. 8, the extracting unit 112 may extract an object to be advertised with reference to the metadata 83. The meta data 83 stores keywords of the object to be advertised, time to be displayed, and the like. Referring to FIG. 8, the extraction unit 112 of FIG. 2 recognizes the advertisement object 82 from the screen 81. The advertisement target object 82 can be extracted by analyzing the metadata 83. In other words, the extraction unit 112 of FIG. 2 refers to the metadata 83, recognizes that an object to be advertised by lipstick and pop-up appears from 0:10:15, and selects lipstick and pop- have. On the other hand, when two or more advertisement objects exist in the moving image at the same time, the extracting unit 112 can select one of them as the final advertisement target object. Referring to Fig. 8, a " bubble generation " 82 selected as the final advertisement target object is shown.

FIG. 9 shows a screen 91 on which matching advertisements 921, 922, and 923 corresponding to the advertisement object 82 of FIG. 8 are displayed. 9, advertisements 921, 922, and 923 for advertisements containing an advertisement target object such as a lipstick, a lip gloss, a bag, etc., 91). 9 shows an example in which the advertisements 921, 922, and 923 are superimposed on the moving image. However, the advertisements 921, 922, and 923 may be displayed separately from the moving image in a different area from the moving image.

FIG. 10 illustrates an example in which an advertisement according to an embodiment is limited to a broadcast advertisement. For example, the matching advertisement unit 113 searches the database 30 for a broadcast advertisement that includes a keyword " cloudy " as an advertisement target object. The broadcast advertisement may include a keyword such as a name of a cast and a shooting place as an object to be advertised. For example, a broadcast advertisement including a keyword " Byeon-Hyun " as an object to be advertised may be an advertisement for a broadcast program in which Byeon-Hyun appears. Or an advertisement for a home shopping program that sells clothing worn by Jeon Ji-hyeon. Referring to FIG. 10, it can be seen that an advertisement 103 for a broadcast program appearing at the time is shown at the bottom of the screen. When the size of the area 102 exceeds the size of the screen 101, the size of the area 102 in which the advertisement 103 is displayed is variable according to the number of the advertisement. Can be scrolled on an area included in the screen 101. [ That is, the user can scroll through the area 102 to see all the advertisements 103 displayed in the area 102.

11 illustrates an example in which an advertisement according to an embodiment is limited to a broadcast advertisement, and a broadcast advertisement is provided in the form of a schedule. Referring to FIG. 11, the matching advertisement 1104 may be displayed in a region 1102 separate from the screen 1101 in which moving images are displayed. Referring to FIG. 11, the advertisement providing unit 114 may provide the matching advertisement 1104 in the form of a time table based on the broadcasting time of the matching advertisement 1104 and the broadcasting time. That is, the matching advertisement 1104 is classified into broadcasters, tapes 1103 are allocated to the broadcasters, and matching advertisements 1104 are categorized and provided for each day of the broadcast time within each tap. Each matching advertisement 1104 The broadcast time can be displayed. The advertisement providing unit 114 may provide a summary image of the matching advertisement 1104, provide the entire image, or provide a link of the image. According to this, the user can view the broadcast programs related to the advertisement object exposed in the moving picture in the separate area 1102, and can access the viewing site again through the link. The user can receive information on a related broadcast program while viewing the video, and can view the program later with reference to the timetable. For example, the user can be provided with information on a home shopping program related to " prefecture " exposed to a moving picture, and can watch the program later and purchase a product with reference to the timetable.

10 to 11, the object to be advertised is a person, but the present invention is not limited thereto. The object to be advertised includes an animated character, an animal, a place, a clothing concept, a hairstyle, and the like can do. For example, the advertisement target object of the broadcast advertisement includes various advertisement target objects such as "dog", "perm head", animation character (eg, "Hello Kitty" And the object to be advertised may be stored as an image pattern or as a keyword. According to one embodiment, the broadcast advertisements shown in FIGS. 10 to 11 may include link information. When a broadcast advertisement is clicked, the website of the link may be displayed as a new window or as a new layer. According to one embodiment, the broadcast advertisements shown in FIGS. 10 to 11 may include reservation viewing information. When the broadcast advertisement is clicked, the broadcast is reproduced when the viewing of the broadcast is scheduled and the reproduction of the video currently being watched is completed, or an alarm can be set at the viewing time of the broadcast. Considering the video playback pattern of the user who watches the related video continuously, one embodiment of the present invention will meet the needs of the user. The user can receive the advertisement for the related broadcasting program while watching the moving picture, and can watch the corresponding broadcasting program simply by clicking the advertisement. For example, a user can receive an advertisement for a home shopping broadcast of a related commodity while watching a moving picture, and purchase a commodity by reserving a viewing of the relevant commodity. Considering that the user does not purchase the product to continue watching the video even if the user views the video and intends to purchase the related product or does not purchase the product because the enthusiasm for purchasing the product disappears even if the reproduction of the video ends , An advertisement effect will be maximized according to an embodiment of the present invention.

In the embodiments of the present invention described above, if a matching advertisement displayed together with a moving picture is selected, the moving picture can be moved to a site linked to the corresponding advertisement. For this purpose, the advertisement providing unit 114 provides the site information linked to the matching advertisement, and the advertisement database 310 may store the website link address of each advertisement together.

The advertisement providing apparatus, the advertisement display apparatus, the advertisement providing method, and the advertisement displaying method according to an embodiment of the present invention recognize an advertisement object appearing in a moving picture and provide information of a broadcasting program related to the advertisement, Maximizing, which meets the needs of viewers who wish to view other associated broadcast programs.

Meanwhile, the advertisement providing method shown in FIG. 4 can be realized in a general-purpose digital computer that can be created as a program that can be executed by a computer and operates the program using a computer-readable recording medium. The computer-readable recording medium includes a storage medium such as a magnetic storage medium (e.g., ROM, floppy disk, hard disk, etc.), optical reading medium (e.g., CD-ROM, DVD, etc.)

The present invention has been described with reference to the preferred embodiments. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. Therefore, the disclosed embodiments should be considered in an illustrative rather than a restrictive sense. The scope of the present invention is defined by the appended claims rather than by the foregoing description, and all differences within the scope of equivalents thereof should be construed as being included in the present invention.

10: Server
20: terminal
30: Database
40: Network
110: Ad serving device
111:
112:
113: Ad matching unit
114: Ad serving
115:
116: Video Offering

Claims (15)

An advertisement registration unit for registering an advertisement list including at least one advertisement;
An extracting unit for extracting an object to be advertised from a moving picture;
An advertisement matching unit for determining a matching advertisement corresponding to the advertisement object among the at least one advertisement; And
And providing the matching advertisement so that the matching advertisement is displayed together with the moving image corresponding to a time when the advertisement object is exposed to the moving image when the moving image is provided
Ad delivery device.
The method according to claim 1,
The advertisement providing unit,
Further providing time information indicating the matching advertisement so that the matching advertisement is displayed corresponding to a time point at which the advertisement object is reproduced
Ad delivery device.
3. The method of claim 2,
The advertisement matching unit,
Generating the matching advertisement and the metadata including the time information for the moving picture, storing the metadata,
Wherein the advertisement providing unit provides the metadata
Ad delivery device.
The method according to claim 1,
A moving picture providing unit for providing moving pictures in a streaming manner,
Wherein the moving picture providing unit provides at least one of a moving picture stored and linked to an external server and a moving picture stored in an internal database,
Wherein the extracting unit extracts the advertisement target object in real time from the provided moving image,
The advertisement matching unit determines the matching advertisement in real time,
The advertisement providing unit provides the matching advertisement in real time
Ad delivery device.
The method according to claim 1,
Wherein the advertisement object information includes at least one of an image pattern and an identification code of an advertisement object,
The extracting unit
Extracting an image pattern or an identification code of the advertisement object from the moving image or metadata of the moving image to extract the advertisement object
Ad delivery device.
6. The method of claim 5,
The extracting unit
Wherein the image pattern detecting unit detects the image pattern of the moving image in real time or periodically and detects an image pattern corresponding to the image pattern included in any one of the advertisement object information corresponding to each advertisement, As an object,
And the advertisement matching unit determines an advertisement corresponding to the extracted advertisement object as a matching advertisement
Ad delivery device.
6. The method of claim 5,
The extracting unit
Detecting an identification code stored in the metadata of the moving picture and detecting an identification code corresponding to the identification code included in any one of the advertisement object information corresponding to each advertisement, ≪ / RTI >
The advertisement matching unit
And determines an advertisement corresponding to the extracted advertisement object as a matching advertisement
Ad delivery device.
The method according to claim 1,
The extracting unit
Recognizes a face of a person from the moving image, and extracts the recognized face as the advertisement object
Ad delivery device.
An extracting unit for extracting an object to be advertised from a moving picture;
An advertisement acquiring unit that transmits information on the advertisement object to the server and acquires a matching advertisement that is an advertisement corresponding to the advertisement object from the server; And
And a display control unit for displaying the matching advertisement corresponding to a time point at which the advertisement object is reproduced when the moving image is played back
Advertising display device.
10. The method of claim 9,
And a storage unit for storing a list of objects to be advertised,
The extracting unit
Extracting the advertisement target object by extracting the pattern of the advertisement object stored in the storage unit or the identification code of the advertisement target object from the metadata of the moving image or the moving image
Advertising display device.
10. The method of claim 9,
The extracting unit
Extracting the advertisement target object from a moving image to be played in real time,
The advertisement obtaining unit
Acquiring a matching advertisement corresponding to the advertisement object in real time,
The advertisement display control unit
And displaying the matching advertisement obtained in real time together with the moving image
Advertising display device.
An advertisement registration step of registering an advertisement list including at least one advertisement;
An extraction step of extracting an advertisement object from a moving picture;
A matching step of determining a matching advertisement corresponding to the advertisement object among the at least one advertisement; And
And providing the matching advertisement so that when the moving image is provided, the matching advertisement is displayed together with the moving image corresponding to the time when the advertisement object is exposed to the moving image
Ad serving method.
An extraction step of extracting an advertisement object from a moving picture;
An advertisement acquiring step of transmitting information on the advertisement object to a server and acquiring a matching advertisement as an advertisement corresponding to the advertisement object from the server; And
And a display control step of displaying the matching advertisement corresponding to a time point at which the advertisement object is reproduced when the moving picture is played back
How to display ads.
13. A computer program stored on a medium for executing the method of claim 12 or 13 in a computer.
13. A distribution server for distributing a computer program for executing the method of claim 12 or 13 in a computer.

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