KR20120128511A - System and method for providing information on product exposed - Google Patents

System and method for providing information on product exposed Download PDF

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Publication number
KR20120128511A
KR20120128511A KR1020110046523A KR20110046523A KR20120128511A KR 20120128511 A KR20120128511 A KR 20120128511A KR 1020110046523 A KR1020110046523 A KR 1020110046523A KR 20110046523 A KR20110046523 A KR 20110046523A KR 20120128511 A KR20120128511 A KR 20120128511A
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KR
South Korea
Prior art keywords
product
information
user
product information
video data
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Application number
KR1020110046523A
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Korean (ko)
Inventor
박인준
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박인준
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Priority to KR1020110046523A priority Critical patent/KR20120128511A/en
Publication of KR20120128511A publication Critical patent/KR20120128511A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0245—Surveys
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G06Q30/0643—Graphical representation of items or shoppers

Abstract

The present invention discloses an exposure product information providing system and method for providing information on a product exposed to a video to a user watching the video. The present invention combines information about a product exposed in the video with a video provided to the user, and when the user selects (clicks) the product while watching the video through his mobile terminal, information about the product By providing in real time, the user can be provided with information about the exposure product in real time, without a separate search process for the exposure product of interest. In addition, the present invention, when the user inquires the information on the exposure product, by providing information on the online site or offline store where the product can be purchased, thereby showing a natural effect of inducing purchase, the service of the present invention Providing providers may sell advertisement products directly.

Description

System and method for providing information on product exposed}

The present invention relates to a system and method for providing product information, and more particularly, to a system and method for providing information about a product exposed in a moving image.

Recently, with the development of information and communication technology, people have been able to watch broadcasts anytime, anywhere using their portable terminals, or download their desired videos or access them in real time by connecting to wired / wireless internet networks. Accordingly, a large number of people who use public transportation during rush hours watch a broadcast in real time, or save a broadcast program as a file and watch it through their mobile terminal. Costumes, shoes, and accessories worn by celebrities such as sports stars are attracting attention from the users.

However, a user who wants to purchase a product used by a celebrity in a broadcast or video needs to visit a store such as a traditional market, a department store, or a shopping center in search of the product, or search the Internet to find a site that sells the product. There was discomfort.

An object of the present invention is to provide an exposure product information providing system and method that enables a user to provide information of an exposure product to be viewed in real time while the user is watching a broadcast or a video.

In order to solve the above problems, the present invention, when the user touches the product to be played in the video through a user terminal implemented in a smart phone, etc., the exposure product information that can show the information on the touched product to the user in real time Provides a system and method.

According to an aspect of the present invention, there is provided an exposure product information providing system according to a preferred embodiment of the present invention, which stores video data and product information, and combines product information about products displayed on the video data and the video data. An exposure product information providing service server generating a combined video and providing the same to a user terminal; And a user terminal that receives the combined video and displays the video data to the user, and when the user selects a product displayed in the video data, product information on the selected product to the user.

In addition, the exposure product information providing service server extracts regions (product regions) in which products are displayed among regions displayed in the video data, and displays product regions and product codes of products displayed in corresponding product regions. Additional information including matching information to match may be combined with the video data to generate a combined video.

In addition, the user terminal reproduces and displays the video data to the user, and transmits a product code matching the product region on which the product selected by the user is displayed to the exposed product information service server, the exposure product information service server From the product information corresponding to the product code can be received and displayed to the user.

In addition, the exposure product information providing service server extracts regions (product regions) in which products are displayed among regions displayed in the video data, and displays product regions and product codes of products displayed in corresponding product regions. Additional information including matching information to match and product information corresponding to product codes recorded in the matching information may be combined with the video data to generate a combined video.

The user terminal may reproduce the video data and display the same to the user, search for a product code matching the product region where the product selected by the user is displayed, and display the product information corresponding to the inquired product code to the user. have.

In addition, the exposure product information providing service server may generate the matching information for each main frame.

The product information may include link information for a product sales server selling a product selected by a user, and the exposed product information service server may be configured to access the product sales server through the link information. The quantity of the purchased goods can be counted and billed to the goods selling server.

The product information may include link information of a product purchase page of a product selected by the user, and the exposed product information service server may sell the product selected by the user to a user terminal connected to the purchase page.

The product information may include evaluation information of other users of the product, and the user terminal may receive product evaluation information of the displayed product and provide product information to the exposed product information service server. You can send it to the server.

On the other hand, the exposure product information providing method according to a preferred embodiment of the present invention for solving the above problems, (a) the exposure product information providing service server stores the video data and product information, the video data and the video data Generating a combined video combining product information about products displayed in the terminal and providing the combined video to a user terminal; And (b) the user terminal receiving the combined video to display the video data to the user, and when the user selects a product displayed on the video data, displaying the product information on the selected product to the user. do.

Further, in the step (a), the exposure product information providing service server extracts regions (product regions) in which products are displayed among regions displayed in the video data, and displays them in product regions and corresponding product regions. Additional information including matching information for matching product codes of products to be combined with each other may be combined with the video data to generate a combined video.

In addition, in the step (b), the user terminal reproduces and displays the video data to the user, and transmits a product code matching the product region in which the product selected by the user is displayed to the exposed product information service server, Product information corresponding to a product code may be received from the exposed product information service server and displayed to the user.

Further, in the step (a), the exposure product information providing service server extracts regions (product regions) in which products are displayed among regions displayed in the video data, and displays them in product regions and corresponding product regions. The combined video may be generated by combining the matching information for matching the product codes of the products to be matched with each other and additional information including the product information corresponding to the product codes recorded in the matching information with the video data.

Also, in the step (b), the user terminal reproduces and displays the video data to the user, inquires a product code matching a product region in which the product selected by the user is displayed, and the product corresponding to the inquired product code. Information can be displayed to the user.

In addition, in step (a), the exposure product information providing service server may generate the matching information for each main frame.

The product information may include link information about a product sales server that sells a product selected by a user, and the exposed product information providing method may include: (c) the exposed product information providing service server; The method may further include counting the number of times of accessing the product selling server or the quantity of the purchased product through the information and charging the product selling server.

The product information may include link information of a product purchase page of a product selected by a user, and the exposed product information providing method may include (d) the exposed product information providing service server to the user terminal connected to the purchase page. The method may further include selling a product selected by the user.

In addition, the product information includes the evaluation information of the other users of the product, the method for providing the exposure product information, (e) the user terminal receives the user's evaluation information on the displayed product, providing the exposure product information The method may further include transmitting to a product information providing server providing product information to a service server.

As described above, the present invention combines information about a product exposed in the video with the video provided to the user, and when the user selects (clicks) the product while watching the video through his mobile terminal, By providing information about the corresponding product in real time, the user can receive information about the exposed product in real time without a separate search process for the exposure product of interest.

In addition, the present invention, when the user inquires the information on the exposure product, by providing information on the online site or offline store where the product can be purchased, thereby showing a natural effect of inducing purchase, the service of the present invention Providing providers may sell advertisement products directly.

1 is a diagram showing the overall configuration of an exposure product information providing system according to a preferred embodiment of the present invention.
2 is a detailed block diagram showing a detailed configuration of an exposure product information providing service server according to a preferred embodiment of the present invention.
3 is a block diagram showing a configuration of a user terminal according to a preferred embodiment of the present invention.
4 is a flowchart illustrating a method of providing exposed goods information according to a preferred embodiment of the present invention.
5 is a diagram illustrating an example of additional information according to a preferred embodiment of the present invention.
6 is a diagram illustrating an example of displaying exposed product information to a user according to an exemplary embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a diagram showing the overall configuration of an exposure product information providing system according to a preferred embodiment of the present invention.

Referring to FIG. 1, the exposure product information providing system according to the present invention includes a video providing server 100, a product information providing server 500, an exposed product information providing service server 200, and a plurality of user terminals 300. .

In addition, when the present invention provides not only the information of the exposed goods, but also information on a site where the corresponding product can be purchased, and allows direct access to the corresponding site, a plurality of product selling servers 400 may be additionally included. .

The above components are interconnected through a wired or wireless communication network such as a wired or wireless internet network.

Hereinafter, the functions of each component of the system of the present invention will be described.

First, the video providing server 100 stores the video data therein and provides the stored video data to the exposure product information providing service server 200. The video of the present invention refers to all videos that can be reproduced in the user terminal 300, such as a movie produced by a terrestrial broadcaster or a cable broadcaster, a broadcast video such as a show pro, as well as a movie video or a user-created UCC video. Note that this is a concept that includes.

The product information providing server 500 stores product information on a product exposed in a video and provides the exposed product information providing service server 200. Product information basically includes specifications such as product code, product name, country of origin, manufacturer, material, price and size and weight, and the evaluation information of users who have purchased or used the product first, and where to buy the product. It may further include information (including the store location and telephone number of the purchaser, the homepage address, etc.). Here, the evaluation information stored in the product information providing server 500 may be updated by receiving additional evaluation information in real time from the user terminals 300.

In addition, the product information providing server 500 may provide a plurality of product information in arbitrary units, classify the product information for each video in advance and provide the product information in video units, and the updated evaluation in real time. Only information may be provided to the exposure product service server 200 in real time or at predetermined time intervals.

In addition, the product information may further include a video code and exposure time information (play time exposed in the video) of the video exposed the product, according to an embodiment.

The exposure product information providing service server 200 (hereinafter, abbreviated as "service server") receives and stores video data from the video providing server 100 and receives and stores product information from the product information providing server 500. After the product information is combined with the video data to generate and store a combined video, the combined video is provided to the user terminal 300.

Referring to Fig. 2, which is a detailed block diagram showing the detailed configuration of the service server 200 of the present invention, the function of the service server 200, the service server 200 is a communication unit 210, manager information input unit 220, a combined video generating unit 230, and a database 260 are basically included, and the database 260 includes a video storing unit 262, a product information storing unit 264, and a combined video therein. A storage unit 266 is included. In addition, according to the exemplary embodiment, the cost settlement unit 240 and the product sales unit 250 may be further included.

First, the communication unit 210 communicates with the video providing server 100, the product information providing server 500, and the user terminal 300 according to a predetermined communication protocol, thereby providing the video providing server 100 and product information. The server 500 receives the video data and the product information, respectively, and stores them in the database 260. In addition, the communication unit 210 downloads the requested combined video from the user terminal 300 to the user terminal 300 or transmits in real time. In particular, the communication unit 210 may not only download the combined video data to the user terminal 300 or provide a streaming service through a wired or wireless Internet network, but may also provide the user terminal 300 by broadcasting, such as DMB. have.

The combined video generating unit 230 combines the product information with the video data to generate a combined video and stores the combined video in the database 260. The combined video includes video data and additional information, and the additional information includes matching information and exposure product information.

The method of generating the combined video may be variously applied. In the preferred embodiment of the present invention, the image processing may be performed by a person at a main frame of the video data (eg, a lossless video frame such as a key frame, a first frame of the scene, etc.). And extracting an outline of an object, extracting an area of each object, generating matching information by matching information (product code) of a product exposed to each area in a corresponding video frame, and matching each frame included in the video data. The combined video is generated by combining additional information including product information (exposure product information) of products included in the information and matching information with the video data.

For example, the combined video generator 230 extracts an outline from a specific main frame of the video. Then, in the case of a scene where a person talks, the shape of the person is extracted, thereby extracting the area of the clothes worn by the person and the area of the watch or hat worn by the person. Subsequently, the manager designates each extracted region through the administrator information input unit 220 to match a code of a product corresponding to a product of the corresponding region among product information stored in the product information storage unit 264 to obtain matching information. Create

The combined video generating unit 230 performs the above-described process on all the main frames included in the video data to generate matching information matching the commodity region and the commodity code in all the main frames, and to the commodity code included in the matching information. Corresponding commodity information is read by the commodity information storage unit 264 and generated as the exposed commodity information together with the matching information to generate additional information including the matching information and the exposed commodity information.

5 is a diagram illustrating an example of additional information according to a preferred embodiment of the present invention. Referring to FIG. 5, an extraction region for each frame and a product code corresponding thereto are recorded in the matching information table of additional information, and product information for each product code recorded in the matching information table is recorded in the exposure product information table. .

The manager information input unit 220 receives a command from the manager for instructions for generating a combined video. As described above, the manager information input unit 220 receives product code information corresponding to each region extracted by the combined video generator 230 from the manager and outputs the product code information to the combined video generator 230.

In addition, the video storage unit 262 of the database 260 stores the video data received from the video providing server 100, the product information storage unit 264 stores the product information received from the providing server 500 The combined video storage 266 stores the combined video generated by the combined video generator 230.

Meanwhile, when the user terminal 300 accesses a homepage link included in the exposure product information displayed on the user terminal 300 by the user terminal 300, the plurality of product sales server 400 accesses the product purchase page to the user terminal 300. By transmitting the, the exposed goods can be sold to the user. Since the function of the product selling server 400 is the same as that of a general online shopping mall selling server, a detailed description thereof will be omitted.

3 is a block diagram showing the configuration of a user terminal 300 according to a preferred embodiment of the present invention. The user terminal 300 of the present invention may be implemented by software installed in the functions necessary for the implementation of the present invention in a personal digital information communication terminal such as a smart phone. 3, the user terminal 300 includes a touch screen 310, a video playback unit 320, a product information matching unit 330, and a product information providing unit ( 340, the evaluation information transmitter 360, and the database 350 are configured.

First, the database 350 stores a combined video received from the service server 200 through a wired or wireless communication network. The combined video includes the video data and additional information as described above.

The video player 320 plays the video data of the combined video stored in the data storage 350 to the user through the touch screen 310. The video player 320 may be generally implemented as a codec program used for video playback in a portable information communication terminal.

The touch screen 310 displays an image signal input from the video reproducing unit 320 to the user, and outputs the touch signal input by the user to the product information matching unit 330. In this case, the touch signal may be implemented as coordinate information touched by the user.

When the user views the video through the touch screen 310, the user touches a product of interest (for example, when the user is interested in a bag held by the main character of the video), the product information matching unit 330 ) Queries the touch information input from the touch screen 310 to the matching information table of the additional information, extracts the product code touched by the user, and outputs the product code to the product information providing unit 340.

The product information providing unit 340 inquires the product code input from the product information matching unit 330 in the exposed product information table of the data storage unit 350 and displays the product information to the user through the touch screen 310. . In this case, the product information providing unit 340 may control the moving picture reproducing unit 320 to pause the moving picture.

The evaluation information transmitting unit 360 receives the evaluation information on the corresponding product directly from the user with respect to the product information displayed to the user and transmits the evaluation information to the product information providing server 500 so that other users can evaluate the user's evaluation of the corresponding product. Make it shareable.

6 is a diagram illustrating an example of displaying exposed product information to a user according to an exemplary embodiment of the present invention. Referring to FIG. 6, when a user sees a main character wearing a video baseball cap and touches a baseball cap written by the main character (see FIG. 6A), the product information matching unit 330 may provide a product code for a baseball cap. The product information providing unit 340 extracts and displays the exposed product information corresponding to the product code to the user (see FIG. 6B).

In addition, when the user selects the seller item, the user is connected to the seller's web page, and when the user selects the product review, as shown in FIG. 6C, evaluation information of the existing users is displayed and the evaluation information is displayed. If the bottom of the area is selected, it is possible to briefly describe its evaluation information directly and transmit it to the product information providing server 500.

4 is a flowchart illustrating a method of providing exposed goods information according to a preferred embodiment of the present invention. Referring to Figure 4, a description will be given of a method for providing exposed goods information according to a preferred embodiment of the present invention.

First, the service server 200 of the present invention receives and stores video data from the video providing server 100 (S400), and receives and stores product information from the product information providing server 500 (S405). As described above, in the product information, when a plurality of product information may be received in an arbitrary unit, and the product information providing server 500 classifies the product information for each video in advance, request product information for a specific video. You can also receive.

After the video data and the product information is stored, the service server 200 combines the video data and the product information to generate a combined video (S410).

Referring to operation S410 in detail, the service server 200 extracts a product region by extracting an outline of an object for each main frame (eg, key frame) of the video data (S412), and extracts the extracted product region and the product code. After matching (S414), the exposure product information (exposure product information) including matching information (matching information table) matching the product area and the product code for each frame, and product information about the product codes recorded in the matching table. And additional information including the table (S416).

Thereafter, the service server 200 transmits the combined video requested by the connected user terminal 300 to the user terminal 300 (S420). In this case, when the combined video file is downloaded, the video data and the additional information are downloaded together, and when the user terminal 300 intends to play the video data using the streaming service, the additional information is first provided to the user terminal 300. After downloading, the streaming service of moving picture data is started.

On the other hand, the user terminal 300 receives the combined video, and displays the video data to the user (S430).

While the video is being played, the user terminal 300 continuously checks whether the user touches the product on the touch screen 310 and proceeds to step S450 when touching the product (S440).

When the user touches and selects a specific product, the user terminal 300 examines the touch area, identifies a product code corresponding to the touch area in the matching information table, and then inquires the corresponding product code in the exposure product information table. In operation S460, product information corresponding to the product touched by the user is matched (S450), and the matched product information is displayed to the user through the touch screen 310 (S460).

At this time, the user can select a seller item from the displayed product information or select a review item, and when the user selects a seller item, the user can be connected to the wireless Internet to access the product purchase website of the seller, and the user can review the product. When the item to be viewed is selected, as shown in (c) of FIG. 6, the user may view the evaluation information input by another user or directly input the evaluation information to the product information providing server 500 (S470). ).

So far, the system and method for providing exposed product information according to the first preferred embodiment of the present invention have been described. Various embodiments other than the first embodiment described above may be derived within the scope of the technical idea of the present invention.

In the above-described first embodiment, after additional information including the exposure product information is collectively downloaded to the user terminal 300, the user terminal 300 reads the exposure product information from the data storage unit 350 therein. In the second embodiment of the present invention, the additional information includes only matching information (matching information table), and the user terminal 300 reads a product code for a product touched by the user from the matching information table. Thereafter, the service server 200 may transmit the information through the wired / wireless communication network, receive the product information corresponding to the product code from the service server 200, and display the product information to the user.

Meanwhile, in the third preferred embodiment of the present invention, the user terminal 300 displays the homepage link information for purchasing the corresponding product together with the exposed product information to the user, and whenever the user accesses the homepage, or the user. When the user accesses the homepage and purchases the product, a certain fee may be charged. In this case, the cost settlement unit 240 shown in FIG. 1 counts the number of times the user terminal 300 accesses the product sales servers 400 selling the exposed goods through the link information, or the quantity of the purchased goods. Thus, a service fee corresponding thereto may be charged from the product sales servers 400.

Further, in the fourth preferred embodiment of the present invention, the service server 200 can directly sell the goods. Accordingly, the user terminal 300 displays the product purchase page link information together with the exposure product information, and when the user clicks the link, the user terminal 300 displays the product on the product sale page provided by the product sales unit 250 of FIG. 1. You can buy it. Since the product purchase service provided by the product sales unit 250 is the same as a general online shopping mall, a detailed description thereof will be omitted.

The present invention can also be embodied as computer-readable codes on a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage, and the like, which are also implemented in the form of a carrier wave (for example, transmission over the Internet). It also includes. The computer readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner.

So far I looked at the center of the preferred embodiment for the present invention. Those skilled in the art will appreciate that the present invention can be implemented in a modified form without departing from the essential features of the present invention. Therefore, the disclosed embodiments should be considered in an illustrative rather than a restrictive sense. The scope of the present invention is shown in the claims rather than the foregoing description, and all differences within the scope will be construed as being included in the present invention.

100 video serving servers
200 impressions product information service server
210 Communication Department
220 Administrator Information Input
230 Combined Video Generator
240 Cost Settlement
250 Product Sales Department
260 databases
262 Video storage
264 product information storage
266 Combined video storage
300 user terminals
310 touch screen
320 Video Playback
330 product information matching part
340 product information provider
350 data storage
360 evaluation information transmitter
400 commodity sales server
500 product information server

Claims (18)

An exposure goods information providing service server which stores video data and product information, and generates a combined video combining the video data and product information about products displayed in the video data and providing the combined video to a user terminal; And
And displaying the video data to the user by receiving the combined video, and when the user selects a product displayed in the video data, the user terminal to display the product information on the selected product to the user. Informational system. The method of claim 1, wherein the exposure product information providing service server
And additional information including matching information for extracting regions (product regions) in which products are displayed among the regions displayed in the video data and matching product codes of product regions and product codes of products displayed in corresponding product regions. Exposure product information providing system, characterized in that for generating a combined video by combining the video data. The method of claim 2, wherein the user terminal
Reproduces the video data and displays it to the user, and transmits a product code matching the product region selected by the user to the exposed product information service server, and the product corresponding to the product code from the exposed product information service server And receiving the information and displaying the same to the user. The method of claim 1,
The exposure product information providing service server
Among the regions displayed in the video data, regions (product regions) on which products are displayed are extracted, and matching information for matching product regions with product codes of products displayed in corresponding product regions, and recorded in the matching information. And the additional information including product information corresponding to the purchased product codes is combined with the video data to generate a combined video. The method of claim 4, wherein the user terminal
Providing the exposure product information, characterized in that for playing the video data to display to the user, the product code matching the product region selected by the user selected product is displayed, and displays the product information corresponding to the inquired product code to the user system. 6. The method according to any one of claims 1 to 5,
The exposure product information providing service server generates the matching product information according to the main frame. 6. The method according to any one of claims 1 to 5,
The product information includes link information about a product selling server that sells a product selected by a user.
The exposed goods information providing service server counts the number of times the user terminal accesses the goods selling server or the quantity of goods purchased through the link information, and performs charging to the goods selling server. Provide system. 6. The method according to any one of claims 1 to 5,
The product information includes the link information of the product purchase page of the product selected by the user,
The exposed product information providing service server may sell the product selected by the user to a user terminal accessing the purchase page. 6. The method according to any one of claims 1 to 5,
The product information includes evaluation information of other users of the product,
The user terminal receives the evaluation information of the user for the displayed product, and transmits the product information providing system, characterized in that for transmitting the product information providing server to the product information providing service server. (a) storing, by the exposure product information providing service server, video data and product information, and generating a combined video by combining the video data and product information about products displayed in the video data and providing the combined video to a user terminal; And
(b) the user terminal receiving the combined video to display the video data to the user, and when the user selects a product displayed on the video data, displaying the product information on the selected product to the user. Exposure product information providing method, characterized in that. The method of claim 10, wherein in step (a),
The exposed product information service server extracts regions (product regions) in which products are displayed among regions displayed in the video data, and matches product regions with product codes of products displayed in corresponding product regions. And providing additional information including matching information to the moving picture data to generate a combined moving picture. The method of claim 11, wherein in step (b),
The user terminal reproduces the video data and displays the same to the user, and transmits a product code matching the product region where the product selected by the user is displayed to the exposed product information service server, and receives the product from the exposed product information service server. And displaying the product information corresponding to the code and displaying the same to the user. The method of claim 10, wherein in step (a)
The exposed product information service server extracts regions (product regions) in which products are displayed among regions displayed in the video data, and matches product regions with product codes of products displayed in corresponding product regions. And the additional information including matching information and product information corresponding to product codes recorded in the matching information is combined with the video data to generate a combined video. The method of claim 13, wherein in step (b)
The user terminal reproduces and displays the video data to the user, inquires a product code matching the product region where the product selected by the user is displayed, and displays the product information corresponding to the inquired product code to the user. How to provide impression product information. The method according to any one of claims 10 to 14, wherein in step (a),
The exposure product information providing service server generates the matching product information according to the main frame. 15. The method according to any one of claims 10 to 14,
The product information includes link information about a product selling server that sells a product selected by a user.
(c) the exposure goods information providing service server counting the number of times the user terminal accesses the goods sale server or the quantity of goods purchased through the link information, and performing charging to the goods sale server. Exposure product information providing method comprising a. 15. The method according to any one of claims 10 to 14,
The product information includes the link information of the product purchase page of the product selected by the user,
(d) the exposed goods information providing service server further comprises selling the goods selected by the user to the user terminal accessing the purchase page. 15. The method according to any one of claims 10 to 14,
The product information includes evaluation information of other users of the product,
(e) the user terminal further comprising the step of receiving the user's evaluation information on the displayed product, and transmitting to the product information providing server for providing the product information to the exposure product information providing service server further comprising the exposed product information Provide system.
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WO2014144062A1 (en) * 2013-03-15 2014-09-18 Relevad Media Group, Inc. Creating clickable advertisements within user-generated content
KR20150044987A (en) * 2013-10-16 2015-04-28 한양대학교 에리카산학협력단 System for purchasing advertisement object based on logotional advertisement using movement of purview cursor area in mobile smart terminal
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