WO2001098971A1

WO2001098971A1 - Advertisement distributing method and advertisement distributing device

Info

Publication number: WO2001098971A1
Application number: PCT/JP2000/006790
Authority: WO
Inventors: Tatsuya Inada; Chikamasa Ikeda
Original assignee: Kabushiki Kaisha Toshiba
Priority date: 2000-06-16
Filing date: 2000-09-29
Publication date: 2001-12-27
Also published as: KR20020035120A; KR100579121B1

Abstract

Combined screen data, consisting of non-advertisement information requested by users from customer terminals (81, 82, 83, ????) via an information network (4) and an advertisement screen image, are distributed to respective requesting customer terminals (81, 82, 83, ????) via the information network (4), the non-advertisement information is output, and a non-advertisement information screen image, including an advertisement screen image in a part thereof or in the background thereof, is displayed on display units of respective customer terminals (81, 82, 83, ????). A file interrelating a type of the distributed non-advertisement information with an attribute of an information receiver class and the time-wise trend of an attribute of an information receiver class is retained in a non-advertisement information database (64). By referencing data stored in the database (64) and allowing for the time-wise trend of an attribute of an information receiver class, advertisement contents an information receiver is most interested in are distributed according to the respective contents of non-advertisement information of various types. Advertisement contents an information receiver is most interested in are displayed as the background of, or a part of, the display screen image of non-advertisement information.

Description

Description Advertisement distribution method and advertisement distribution device

Technical field

The present invention relates to a service for advertising with non-advertising information via an information network. Background art

With the spread of IT (Information 'Technology I) technology centered on the Internet, humans have entered an era where various kinds of information can be enjoyed while staying. Various information genres such as business, finance, science and technology, sports, home life, health, entertainment, shopping, etc. are provided through information networks such as the Internet. Humans are interested in different information genres depending on the age group. In general, the information genre required varies depending on the attributes (user categories) of various types of information recipients such as housewives, students, and office workers. In other words, it is expected that the information genre to be provided and the attributes (user categories) of the information recipients have a close relationship.

Furthermore, even when information of the same information genre is provided via an information network such as the Internet, the attribute of the information receiver tends to change over time.

For advertising, it is considered efficient to select the attributes (user categories) of the information recipients who are most interested in the advertising information provided and deliver the advertising information to the optimal recipients . However, in the past, it was distributed along with the provision of non-advertising information There has been no system using an information network configured so that the quantitative correlation between the advertising information and the attributes of the non-advertising information recipients can be actively used. In addition, there is no effective system that can actively use the quantitative relationship between the attributes of the non-advertisement information receiver layer that changes with time and the optimum advertisement information for the non-advertisement information receiver attribute. Was. This is not to say that the qualitative (or semi-quantitative) relevance and tendency between the advertising information distributed along with the provision of non-advertising information and the attributes of the recipients of the non-advertising information was not known at all. However, there was no system that allowed the advertiser to grasp such relevance and trends in real time and used it efficiently. Frequently, the delivered advertisements are of no interest to the recipient or lose their meaning. That is, advertisement information should be provided by narrowing down the target groups that are most interested in it, but in reality, it is not possible to narrow down the target groups and the advertising effect is not only low, In some cases, the advertisement was cumbersome and there were demands to eliminate it.

As described above, conventionally, in conjunction with a service that provides specific non-advertising information via an information network such as the Internet, television broadcasting, and cable broadcasting, advertising information different from the provided non-advertising information genre is added. Advertisement methods to be provided existed, but in this advertisement provision service, advertisement contents were selected in consideration of the relationship between the provided non-advertisement information genre and the attributes (user categories) of the information recipients. I didn't. Also, there has been no advertisement distribution method that dynamically changes the content of advertisements in response to the temporal transition of the attributes of the information recipients.

Furthermore, certain non-advertising information is provided through the information network, but this service is effective despite the fact that it is expected that there is an advertising content that the attributes of the information recipients most prefer. In many cases, no advertisement information is provided. For example, consider the genre of entertainment as a non-advertising information genre to be provided. More specifically, enter, Select a genre, and consider a karaoke music distribution service within the music genre as an example. Conventionally, in a facility where a communication karaoke device such as a karaoke box is installed or in a karaoke music data distribution system via the Internet, a user requests a tune to sing and distributes it via an information network such as a communication device or the Internet. Received music to be played. The received music is reproduced by the communication karaoke device, whereby the music data is output as an audio signal from the speaker, and the lyrics are displayed and output on the screen. Conventionally, such a lyrics display screen is a form in which lyrics are displayed in the background of a non-advertising screen (a still screen or a moving image plane) associated with the genre of the music. On the other hand, as described above, since the attribute (user layer) of the information receiver layer is clearly divided for each specific non-advertisement information genre, specific music, or use time zone, the information is specified for each specific music. It can be expected that the advertisement content most favored by the attributes of the receiver layer (user layer) is inherently present. In such a non-advertisement information distribution service such as a conventional karaoke music distribution service, the requested non-advertisement information is requested. The screen displayed on the display device together with the non-advertisement information when the (requested music) is output is non-advertising. If a corporate advertisement that is expected to have the most advertising effect for each specific non-advertising information (song) is assigned to the screen, a remarkable advertising effect can be obtained, and the advertising fee will be reduced to the non-advertising information provision fee (karaoke usage fee). It is expected that reduction is possible. In other words, if the effective advertisement is distributed, the non-advertisement information provider will be able to cover the non-advertisement information provision fee for free or at a low price with the advertising fee revenue. It is expected. However, such an advertising method is not adopted in the conventional service for providing non-advertising information. The present invention has been made in order to improve such inconvenience, and considers the temporal transition of the attributes of the information receiver layer, and determines the advertisement content that the information receiver is most interested in. An object of the present invention is to provide an advertisement distribution method for distributing information corresponding to each of various kinds of information provided through a network.

Another object of the present invention is to consider the correlation between the provided information genre and the attributes of the information receiver layer, and to always provide the advertisement content that the information receiver is most interested in along with the provided non-advertising information. It is to provide an advertisement distribution method for distribution.

Another object of the present invention is to provide an advertisement distribution method for displaying an advertisement content that the information receiver is most interested in, on the background or a part of the display screen of the non-advertisement information. The purpose is to provide an advertisement distribution device that can automatically distribute an advertisement screen with the highest advertising effect to the information recipient for each non-advertisement information to be distributed. Disclosure of the invention

In order to achieve the above object, a first feature of the present invention is: (a) a storage device for storing a “recipient layer attribute file” in which attributes of an information recipient layer and genres of non-advertisement information are associated with each other; (B) Read the stored attribute file of the receiver layer from the storage device (non-advertisement information database) and associate the attribute of the information receiver layer with the advertisement target layer. (C) a step of determining an advertisement screen to be combined with a screen displaying non-advertisement information by associating the attribute of the information receiver layer with the advertisement target layer; (d) determining the determined advertisement screen, Creating combined screen data by linking to the background of the screen displaying the non-advertising information or a part thereof; (e) combining the created combined screen data with the information network when distributing the non-advertising information data; And a step of distributing to the customer terminal via a network.

According to the advertisement distribution method according to the first aspect of the present invention, the distribution of non-advertisement information By providing a database that defines the correlation between Yanle and the attributes of the information recipients, and by associating the effects of each advertisement with the attributes of each information recipient, the advertisement that maximizes the advertising effect is delivered. You can do it. In particular, as the receiver layer attribute file, a file that correlates the temporal transition of the attribute of the information receiver layer, the genre of non-advertisement information, and the frequency of access from the information receiver layer to the genre of non-advertisement information is used. With this configuration, considering the temporal transition of the attributes of the information recipient layer, the advertisement content that the information recipient is most interested in is determined according to each of the information of various genres provided through the information network. Can be distributed. Furthermore, considering the correlation between the information genre to be provided and the attributes of the information recipients, it is possible to always deliver the advertising content that the information recipient is most interested with, along with the provided non-advertising information. In other words, the advertisement content that the information recipient is most interested in can be displayed on the background or a part of the display screen of the non-advertisement information. Therefore, for each non-advertising information to be distributed, the advertising screen with the highest advertising effect can be automatically distributed to the information recipient. Further, according to the advertisement distribution method according to the first feature of the present invention, the combined screen data combining the non-advertising information requested by the user and the advertising screen is distributed to the requesting customer terminal via the information network. In addition to outputting non-advertising information, it is also possible to output a screen displaying non-advertising information with the advertising screen in the background, so that the usage fee of the non-advertising information provision service can be free or reduced. Become. The second feature of the present invention is as follows: (a) a non-advertisement information database storing an attribute file of a receiver layer in which attributes of an information receiver layer and a genre of non-advertisement information are associated with each other; b) Advertisement database in which the advertiser's advertisement screen data and the attributes of the advertised target layer corresponding to the advertiser are registered; (c) Refer to the receiver attribute file to determine the optimal non-advertising information for the requested non-advertising information. Non-advertising information for extracting advertising screen data · Advertising matching part; (d) Combining the extracted advertising screen data with the requested non-advertising information (E) a communication control unit for connecting to an information network; and (f) an advertisement data receiving unit for receiving advertisement screen data via the information network. is there.

According to the advertisement distribution device according to the second aspect of the present invention, a non-advertisement information database storing a recipient layer attribute file in which a genre of non-advertisement information to be distributed and an attribute of an information receiver layer are associated with each other By providing, the advertisement that has the largest advertising effect at each time can be sent to the optimal target audience. Furthermore, if the information on the temporal transition of the attribute of the information receiver layer is included in the attribute file of the receiver layer, the information receiver is most interested in the information considering the temporal transition of the attribute of the information receiver layer. Advertisements held can be distributed by selecting the optimal time zone of various genres of information provided via the information network. Furthermore, considering the correlation between the information genre to be provided and the attributes of the information receiver layer, it is possible to always deliver the advertisement content that the information receiver is most interested with, along with the provided non-advertising information. In other words, it is possible to display the advertising content that the information recipient is most interested in on the background of the display screen of the non-advertising information or a part thereof. Therefore, for each non-advertising information to be distributed, the advertising screen with the highest advertising effect can be automatically distributed to the information recipient. Further, according to the advertisement distribution device according to the second feature of the present invention, the combined screen data in which the non-advertisement information requested by the user and the advertisement screen are combined is distributed to the requesting customer terminal via the information network. In addition to outputting non-advertising information and outputting a screen displaying non-advertising information with the advertising screen in the background, the usage fee of the non-advertising information providing service can be reduced or reduced. Also becomes possible. BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1A shows the access frequency of a specific data group (genre) at a specific time. Is a table in which the attributes (user categories) of the information recipients are assigned.

Figure 1B is a table showing the relationship between advertising and its target audience.

FIG. 2 is a more specific example of the three-dimensional map showing the access frequency shown in FIG. 1A.

FIG. 3 is a schematic system configuration diagram of an advertisement distribution system for realizing the advertisement distribution method of the present invention.

FIG. 4 is a block diagram showing a configuration of an advertisement distribution server used in the advertisement distribution system of the present invention.

FIG. 5 is a flowchart for explaining the advertisement distribution method of the present invention. FIG. 6 is a block diagram showing a configuration of the advertisement distribution system according to the first example of the present invention.

FIG. 7 is an explanatory diagram of a music selection database used in the advertisement distribution system according to the first example of the present invention. FIG. 8 is an explanatory diagram of a music database used in the advertisement distribution system according to the first example of the present invention. FIG. 9 is an example of a three-dimensional map (recipient layer attribute file) used in the advertisement distribution system according to the first embodiment of the present invention.

FIGS. 10A and 10B are tables showing the contents of an advertisement database used in the advertisement distribution system according to the first example of the present invention.

FIG. 11 is a flowchart for explaining the advertisement distribution method according to the first embodiment of the present invention.

FIG. 12 is a flowchart for explaining the advertisement distribution method according to the second embodiment of the present invention. BEST MODE FOR CARRYING OUT THE INVENTION

(Ad delivery considering the temporal transition of the demographics of recipients)

As mentioned at the beginning, information (data) of various information genres such as business, finance, science and technology, sports, home life, health, entertainment, shopping, etc. is provided via the Internet and other information networks. Has been done. There are various attributes (user categories) of recipients who receive this information (data). The information genre of interest differs depending on the recipient's gender and age group. Also, the information genre required varies depending on the attributes (user categories) of various information recipients, such as housewives, children, students, students, office workers, and self-employed persons. Furthermore, even if information of the same information genre is provided via an information network, the attributes of the information recipient layer change over time. Or, over time, the frequency of access from a particular information recipient demographic to a particular information genre has changed.

Therefore, as shown in Fig. 1A, the data provided to the information provision service is divided into a plurality of data groups according to the tendency of the attribute (user category) of the information receiver, that is, the groups A, B, and C. Group, ...... Classify into genres such as Z group. Furthermore, for each data group (genre), for each time zone, ie, information reception frequency (time zone 1, time zone 2, time zone 3, time zone 4,…, time zone N) Access frequency). In Fig. 1A, attributes (user categories) of multiple information recipients are assigned to the access frequency of a specific data group (genre) in a specific time zone. In other words, Fig. 1A shows the time axis indicating multiple time zones on the Y axis, the multiple data groups (genres) on the X axis, and the access frequency of each attribute (user category) of each information recipient layer as Z. This is a "map (recipient layer attribute file) showing the temporal transition of the access frequency in the attributes of the recipient layer, arranged for each data group, with a three-dimensional structure as the axis. . In FIG. 1A, as an example, the access frequency of the user power categories A, B,, G,, J,, V,, Z in the time zone 3 of the genre B group is drawn downward. Similar user categories A, B,, G, ……, J, ……, V, …… in other time zones of other data groups (genres)

, Z, a bar graph classified by access frequency is shown.

For each user category A, B,, G,, J,, V,, Z, the information that each user's power category is most interested in should be different. In the first place, if the original purpose is taken into consideration, it is efficient to deliver an appropriate advertisement to the user category that is most interested in the content (content) of the advertisement.

On the other hand, if the attributes (user categories) of the information recipients that should be targeted by the advertisement are classified according to the same definition as the attributes of the information recipients in the attribute file of the recipients in FIG. Get "Ads and their target demographic data map". In FIG. 1B, for a plurality of advertisements, that is, advertisement A, advertisement B, advertisement C, and advertisement Z, optimal user categories J, user categories V, user categories G, G,. User category Z is shown. User category J is most interested in advertisement A, user category V is most interested in advertisement B, and user category G is most interested in advertisement C.

Here, by associating the two maps shown in Fig. 1A and Fig. 1B, each advertising target (user category) is distributed with the most frequently used time zone. However, it is possible to realize an advertisement distribution method in which the most efficient advertisement is allocated.

For example, as shown in Fig. 1A and Fig. 1B, if data group B has the highest access to user category G of the information recipient group targeted for advertisement C in time zone 3, data Maximize advertising effectiveness by associating with Group B, Time Zone 3 It becomes possible.

In addition, even if the frequency of access to the target demographic attributes is not the best dog in any time zone or data group, an advertisement distribution method that allocates advertisements to maximize the effect, taking into account their purchasing power and advertising effect Can also be realized.

Furthermore, by taking into account the access frequency shown in FIG. 1A, it is possible to set an advertising fee individually by assigning a weight to each distributed data group or specific data or time zone.

FIG. 2 is a more specific example of the attribute file of the receiver of the access frequency shown in FIG. 1A. In FIG. 2, a plurality of time zones, ie, 0:00 to 5:00, 5:00 to 8:00, 8:00 to 12:00, 12:00 to 15:00, and 15:00 to 18:00. , 18:00 to 20:00, 20:00 to 22:00, 22:00 to 24:00, the time axis is shown by the Y axis. Of course, the way of dividing the time zone is not limited to the case of Fig. 2. If the time axis is expressed more finely, for example, on an hourly basis, a more precise change in access frequency with time will be obtained. Conversely, if the time zone is defined more coarsely than in the case of Fig. 2, there is an advantage that statistical processing becomes easier, the data volume can be reduced, and quick response is possible. Multiple data groups (genres) are shown on the X-axis. That is, as an example, business, finance, science and technology, sports, home life, health, entertainment, shopping, travel, education, politics, and society are simplified on the X axis. More specifically, the X-axis should be categorized by further sub-genres. For example, entertainment genres may be categorized into sub-genres such as music, movies, games, television, radio,…. In addition, the music sub-genres will be categorized into lower sub-genres such as musicians, karaoke, concerts, CDs,…. In Fig. 2, the attributes (user categories) of the information recipient layer required on the Z axis representing the access frequency are shown as 0 to 15, 16 to 25, 26 to 35, and 36 to 45 for simplicity. Age , 46-60 years old, 61-90 years old, 91-120 years old and simply shows by age. However, more precisely, user categories should be defined, including the classification of gender, housewife, child, student, student, office worker, and self-employment.

Therefore, associating Fig. 2 with the "Ads and their target demographic data map" similar to Fig. 1B, the time zone that each ad target demographic (user category) uses most and the data group distributed Therefore, it is possible to realize an advertisement distribution method that allocates the most efficient advertisements. FIG. 3 is a schematic system configuration diagram of an advertisement distribution system for realizing the advertisement distribution method of the present invention. In the information network 4, a plurality of customer terminals 81, 82, ...

··············· 87, Multiple advertiser terminals 71 1, 72, 73,…, Non-advertisement information-Advertisement matching server 93 and non-advertisement information distribution server 91 are connected. The non-advertisement information / advertisement matching server 93 is connected to a time-based user category database 94 that records a three-dimensional structure of the receiver layer attribute file indicating the access frequency shown in FIGS. 1A and 2. The time-slot-based user category database 94 stores an advertisement rate data weighted in consideration of a three-dimensional map (recipient layer attribute file) indicating the access frequency for each data group or specific data or time slot to be distributed. It has been recorded overnight. That is, a high advertisement fee is set for a user category and a time zone of a genre with a high access frequency, that is, a low advertisement fee is set for a user category and a time zone of a genre with a low access frequency. Is set. An advertisement requester group 92 is composed of a plurality of advertisement requester terminals 71, 72, 73,....

FIG. 4 is a block diagram showing a configuration of the advertisement distribution server 90 used in the advertisement distribution system of the present invention. The advertisement distribution server 90 shown in FIG. 4 is designated when a non-advertisement information is designated from the customer terminals 81, 82,..., 87,. It is a server that distributes non-advertisement information data, the advertisement screen data matched to it, and the requesting customer terminals 81, 82,…, 87,…. Advertisement information · Advertisement matching server 93, non-advertisement information distribution server 91, and a time category user category database 94 are combined. That is, the advertisement distribution server 90 includes a communication control unit 21 for controlling connection to the information network 4, an operation unit 22 for performing various inputs, and non-advertisement information registration for registering non-advertisement information. Part 63, a non-advertisement information database 64 that stores the non-advertisement information data specified by the non-advertisement information registration part 63, an advertisement data accepting part 25 that accepts an advertisement request and advertisement screen data of an ad client. The advertisement database 26 that stores the advertisement screen data for which the advertisement request has been received, the non-advertisement information conditions for each genre of the non-advertisement information in the non-advertisement information database 6, and the advertisement of the advertisement data in the advertisement database 26 Non-advertising information matching the conditionAdvertising matching unit 6 7, Non-advertising information data creating unit 6 that combines non-advertising information data of a specific genre and creates combined screen data 2. It has an advertisement billing processor 29 for billing the advertisement client. The non-advertisement information database 64 in FIG. 4 has a function equivalent to the time-based user category database 94 in FIG. 3, and stores a file consisting of a three-dimensional map indicating the access frequency. That is, in FIG. 4, the non-advertisement information database 64 is stored inside the advertisement distribution server 90 on the block diagram, but similarly to FIG. It may be connected as a storage device. Further, a database server may be prepared, and a non-advertisement information database 64 may be arranged in the database server. Similarly, in FIG. 4, the advertisement database 26 is stored inside the advertisement distribution server 90, but may be connected as an auxiliary storage device external to the advertisement distribution server 90. However, a database server may be prepared and placed in the database server. The operation unit 22 includes a keyboard, a mouse, and the like. The communication controller 21 includes a modem (MODEM), It includes data line terminating equipment such as residential line terminating equipment (DSU), network control equipment (NCU), communication control equipment (CCU), and communication control processing equipment (CCP). Next, the advertisement distribution method of the present invention will be described with reference to the flowchart of FIG. In this explanation, the non-advertisement information and advertisement matching server 93 of the advertisement distribution system shown in Fig. 3, the non-advertisement information distribution server 91 of Fig. 4, and the user power The description is replaced with 90.

(a) First, using statistical data of a research specialty company, etc., the temporal transition of the attribute (user category) of the user class for each genre of non-advertisement information is grasped, as shown in Fig. 2. The Y-axis is the time axis that indicates multiple time zones, the X-axis is the genre of non-advertising information that can be distributed, and the Z-axis is the frequency of access to each attribute (user category) of the recipient layer of each non-advertising information. Obtain the recipient layer attribute file of the dimensional structure. Then, in step S105, the advertisement distribution server 90 registers the data of the recipient layer attribute file having the three-dimensional structure in the non-advertisement information database 64. At this time, the advertisement fee data weighted in consideration of the three-dimensional map indicating the access frequency is also registered in the non-advertisement information database 64. As a result, since the non-advertisement information database 64 includes a time zone item, the time of access frequency in the attribute of the information receiver layer arranged by the genre of the non- A file with a three-dimensional structure consisting of a map showing the transition is registered along with the advertising fee data.

(b) — In step S110, the target layer (user category) of the advertisement is grasped. That is, in step S110, the advertisement distribution server 90 performs an advertisement request and order processing with the plurality of advertisement requester terminals 71, 72, 73, ... via the information network 4, A file composed of records as shown in FIG. 1B is registered in the advertisement database 26. In order to obtain a record as shown in FIG. 1B, the advertisement distribution server 90 needs to have a homepage for advertising contract on the information network 4. Should be uploaded, and advertisement requests from a plurality of advertisement requester terminals 7 1, 7 2, 7 3 should be received together with the data of the target layer (user category) of the advertisement.

(c) The advertisement distribution server 90 reads the three-dimensional receiver layer attribute file indicating the access frequency from the non-advertisement information database 64, and reads the advertisement requester terminals 7 1, 7 of the advertisement requester group 92. 2. Send the recipient layer attribute file to 2, 7, 3, .... At this time, the advertising fee data weighted in consideration of the three-dimensional map indicating the access frequency is also read from the non-advertising information database 64 at the same time, and each of the advertising client terminals 7 1, 7 2, 7 3, Sent to ……

(d) At each of the advertising client terminals 7 1, 7 2, 7 3, each advertising client who browses the attribute file of the 3D structure indicating the access frequency is targeted for their own advertisement. In consideration of the time zone where the access frequency of the user category is the maximum, etc., it is determined which time zone the genre of information should be provided with the advertisement. That is, in step S115, the non-advertisement information of a specific genre and its temporal transition are associated with the target layer (user category) of the advertisement.

(e) At each of the advertisement requester terminals 71, 72, 73,…, each advertisement requester considers the time zone, etc., when the access frequency of the user category targeted for its advertisement is the maximum. Then, it decides which specific corporate advertisements are to be distributed for information provision of genres in which time zones. At this time, the advertisement fee data weighted by the 3D-structured receiver demographic attribute file indicating the access frequency is also taken into account. If the advertising rate during the time when the frequency of access is the maximum exceeds the rate of the corporate advertisement that the advertiser thinks, the time when the access frequency becomes the second or later is selected for the corporate advertisement In some cases. Advertisers can also specify multiple time zones and multiple genres. At this time, each advertising client terminal 7 1, 7 2, 7 3

, …… the company advertiser's price may be presented and the company advertiser may negotiate a discount . That is, the advertisement rate data registered in the non-advertisement information database 64 may be used as a mere reference data to determine the actual advertisement price by performing a competitive bidding on a site on the information network 4. Furthermore, if competitive bidding is to be performed on the information network 4, the advertisement fee data may be omitted from the recipient layer attribute file registered in the non-advertisement information database 64. Upon receiving the advertisement request information from each of the advertisement requester terminals 71, 72, 73,..., The advertisement distribution server 90 determines in step S 120 that non-advertisement information of a specific genre and a specific company Make ad associations. That is, the non-advertisement information / advertisement matching unit 67 of the advertisement distribution server 90 performs matching processing between the non-advertisement information of a specific genre and a specific corporate advertisement. In this matching process, the requested company advertisement is matched with non-advertisement information corresponding to the advertisement condition (association), and a specific company advertisement to be combined with the corresponding non-advertisement information is determined. Then, the advertisement name of this specific corporate advertisement (or a number that can identify this corporate advertisement, etc.) and the matching information are stored.

(f) Further, in step S125, the advertisement distribution server 90 sets the corporate advertisement image (advertisement screen data) transmitted from each of the advertisement requester terminals 71, 72, 73, ... Is stored in a database server having an advertisement database 26.

(g) Then, in step S130, any one of a plurality of customer terminals 81, 82,..., 87, ... (here, temporarily, customer terminal 81). Sends a non-advertisement information selection signal through the information network 4 and if there is a request for non-advertisement information of a specific genre, the non-advertisement information data creation unit 62 of the advertisement distribution server 90 proceeds to step S 1 At 35, based on the matching information stored in the non-advertising information / advertising matching section 67, the data of the requested non-advertising information is read from the non-advertising information database 64. Further, the non-advertisement information data creation unit 62 searches for advertisement screen data of a specific company matched with the requested non-advertisement information, and reads out the advertisement screen data from the advertisement database 26. And these read non-ads The non-advertisement information data creation unit 62 combines the information data and the advertisement screen data to create combined screen data. At this time, if non-advertisement information of a specific genre is matched with multiple corporate advertisements, multiple advertisement screens are combined with specific non-advertisement information data and combined. Screen data is created. Then, it transmits (distributes) the combined screen data including the advertisement screen data to the requesting customer terminal 81 via the information network 4 as the requested non-advertisement information data. That is, a specific corporate advertisement is distributed in superimposition on non-advertisement information. At this time, the advertisement charging processing section 29 of the advertisement distribution server 90 charges the advertisement requester for one non-advertisement information set in the corresponding non-advertisement information to the corresponding advertisement requester, and charges the charge. Store the information.

() When the customer terminal 81 receives this combined screen data in step S 140, the combined screen data is displayed on the display unit of the customer terminal 81. That is, a corporate advertisement is displayed in the form of a banner advertisement or the like on the background or a part of the display screen of the non-advertisement information. Alternatively, the data may be temporarily stored in the storage device of the customer terminal 81 and reproduced by first-in first-out. At this time, if the non-advertising information of a specific genre is matched with a plurality of corporate advertisements, a plurality of banner advertisements and the like are displayed on the background of the display screen.

(i) This result. In step S145, a corporate advertisement is made to the customer terminal user. That is, in the most frequently accessed (or designated) time zone, corporate advertisements are made to the target demographics (user categories) of the advertisements that are estimated to be of most interest statistically. The advertising fee charged by transmitting the advertising screen data is summed up on a weekly or monthly basis, and billed for each of the requested advertising client terminals 71, 72, 73, ....

As a result, distributors of non-advertisement information of each genre can earn advertising fee income for corporate advertisements. In addition, the advertising companies should be able to Gori) can provide the most interesting content, so it can provide highly effective advertising to advertisers. On the other hand, customer terminals do not have to see unnecessary or uninteresting advertisements.

Note that each of the plurality of customer terminals 81, 82, ..., 87 may be provided with a non-advertisement information data synthesizing unit for synthesizing non-advertisement information and advertisement screen data. In this case, the advertisement distribution server 90 reads out the data of the requested non-advertisement information from the non-advertisement information database 64 in step S135, and the specific information matched with the requested non-advertisement information. Search the advertisement screen data of the company and read it from the advertisement database 26. Then, the advertisement distribution server 90 transmits the advertisement screen data of the specific company to the requesting customer terminal 81 together with the requested non-advertisement information data. In step S140, the customer terminal 81 receives the non-advertisement information data and the advertisement screen data in step S140, and combines the non-advertisement information and the advertisement screen data by the non-advertisement information synthesis unit. This is displayed on the display of the customer terminal 81. If the customer terminal 81 has a storage device, the non-advertisement information and the advertisement screen data are temporarily stored in the storage device, and the non-advertisement information and the advertisement screen data are combined at the time of playback. good.

(First embodiment)

FIG. 6 is a block diagram showing a configuration of the advertisement distribution system according to the first example of the present invention. The advertisement distribution system according to the first embodiment distributes karaoke music data as non-advertisement information. That is, the advertisement distribution system shown in FIG. 6 includes a plurality of communication karaoke apparatuses la, lb, lc,..., A karaoke music data distribution server 2, and a plurality of advertisement company sites 3k, 31 and 3m, for example. Internet, LA

N, an optical communication network, a CATV network, a wireless communication network, and other information networks 4. The communication karaoke apparatus la has a data communication function as well as music reproduction, a communication control unit 11 for controlling connection to the information network 4, an operation unit 12 for performing various inputs, music of the selected music. Song selection database 13 that stores data, lyrics screen data, and the matched advertisement screen data.Songs selected by operation of the operation unit 12 are recorded in order, and music data downloaded down Playback that reads out the music and advertisement data stored in the music selection database 13 in the recording order of the music selection recording section 14 and the music selection recording section 14 that sequentially saves the screen data in the music selection database 13 A processing unit 15, a music output unit 16 for outputting a reproduced sound, and a display unit 17 for displaying a lyrics screen and an advertisement screen are provided. A liquid crystal display (LCD), a light emitting diode (LED) panel, an electorifice luminescence (EL) panel, or the like can be used for the display unit 17. The other communication karaoke apparatuses 1 b, 1 c,... Have the same configuration, and duplicate descriptions are omitted.

The karaoke music data distribution server 2 receives the music data of the specified music when the distribution command is specified from the communication karaoke device 1a, the advertisement screen data matched with the music data, and the requesting communication karaoke device. 1 A server that distributes data to a. A communication control unit 21 that controls connection to the information network 4, an operation unit 22 for performing various inputs, and new and new music data (music data and lyrics screen data) The music registration section 23 to be registered, the music database 24 that stores the music data specified by the music registration section 23, and the advertisement data reception section 25 that accepts the advertisement request and the advertisement screen data of the ad client. The advertisement database 26 that stores the advertisement screen data for which the advertisement request was received, the music conditions for each song in the music database 24, and the advertising conditions for the advertisement data in the advertisement database 26・ Matching music ・ Ad matching unit 27, Distribution music data creation unit 28, which creates and distributes distribution music data (music data, lyrics screen data and advertisement screen data) of the music corresponding to the song selection instruction, An advertisement charging processing unit 29 for charging the advertisement requester is provided. The advertising company site 3 k is a site for making an advertisement request to the music data distribution server 2 through the information network 4, a communication control unit 31 1 for controlling connection to the information network 4, an operation unit 3 2 for performing various inputs, a music composition An advertisement request processing unit 33 for performing an advertisement request procedure to the data distribution server 2 and an advertisement screen data storage unit 34 for storing advertisement screen data are provided. The other advertising company sites 3 1, 3 m,... Have the same configuration, and duplicate descriptions are omitted.

The operation units 12, 22, 32 consist of a keyboard, mouse, and so on. The communication control units 11, 21, 31 include data line terminating devices such as MODEM, DSU, NCU, CCU, and CCP.

As shown in FIG. 7, the music selection database 13 in the communication karaoke apparatus 1a has, for each music selection order, music data 13A for each music, lyrics screen data 13B, and music data 13A for each music, as described later. In this way, a file composed of records consisting of 13C items of advertising screen data matched with it is stored.

As shown in Fig. 8, the song database 24 uses a song number as the primary key for many songs registered as distribution songs, and includes song name, music data, lyrics screen data, genre, age group, gender, A file consisting of data that limits time zone and area, and request fee is registered. The data corresponding to the items of age group, gender, and region indicate the requester's attribute (user category), that is, the attribute of the information receiver. The attributes of the information recipient layer may further include various items such as classification items such as housewife, child, student, student, office worker, and self-employment. By adding time zone items to the records of the music database 24, a map showing the temporal transition of the access frequency in the attributes of the information receiver layer (karaoke user layer) organized for each distribution music (3D Map) can be obtained.

Fig. 9 shows an example of a three-dimensional recipient layer attribute file. In Fig. 9, , That is, 0: 00 to 5: 00, 5: 0 to 8: 00,, 22: 00

The time axis indicating 224: 00 is indicated by the Y axis. The time axis is not limited to such a method of dividing a time zone, and another method such as an hour unit can be adopted. Multiple distribution songs (karaoke songs) are shown on the X-axis. Figure 9 shows the attributes (user categories) of the karaoke user (information recipient) layer required for the Z-axis representing the access frequency.

For the sake of simplicity, 0 to 15 years, 16 to 25 years, and 9 to 120 years are simply indicated by age. However, more precisely, user categories should be defined, including the gender, full-time housewife, student, and whether or not they are salaried workers as described above.

Although not shown in FIG. 8, each record of the music database 24 further includes a composer, a lyricist, a singer, and a music clerk corresponding to each music number (primary key). It may include intentions of places, music contents, and other items. Advertisement database ₂ 6, advertising sponsor, such as shown in Figure 1 OA and 7 B, advertising Name, age, gender, time zone, region, screen data, advertising fee upper limit, specified Song Title, items such as advertising period It consists of a file consisting of records consisting of For example, the file may be configured with the advertisement name as the primary key and the advertisement client as the sub key. Since the records are based on age group, gender, and region, it is possible to define the relationship between the target group (user category) of the advertisement and the name of the advertisement. Furthermore, since the time zone item is included in the record, it is possible to select an advertisement name corresponding to the temporal transition of the target layer (user category) of the advertisement. Next, an advertisement distribution method according to the first embodiment of the present invention using the above-described advertisement distribution system will be described with reference to the flowchart in FIG.

(a) First, using statistical data from a research company, etc., grasp the temporal transition of the user demographic attribute (user category) for each specific song and indicate multiple time zones. A three-dimensional receiver layer attribute file is obtained, with the time axis being the Y axis, multiple deliverable songs being the X axis, and the access frequency of each karaoke user layer attribute (user category) being the Z axis. Then, in step SO5, the music data distribution server 2 registers the data of the recipient layer attribute file having the three-dimensional structure in the music database 24. As a result, the song database 24 records song title, music data, lyrics screen data, genre, age group, gender, time zone, region, request fee, etc., as shown in FIG. . Further, as described above, the intention of the composer, lyricist, singer, music office, etc., music content, etc. may be registered. Since the time zone item is included, the music file is a music file that has a three-dimensional structure of the receiver layer attribute file consisting of a map that shows the temporal transition of the access frequency in the attributes of the information receiver layer, arranged for each music piece for distribution. It is registered in the record of the evening 24.

(b) On the other hand, 'In step S10, the target layer (user category) of the advertisement is grasped. That is, in step S10, the music data distribution server 2 performs an advertisement request and order processing with the plurality of advertising company sites 3k, 31, 3m,... A file consisting of records such as 0 A, 7 B, is registered in the advertisement database 26. In order to obtain records as shown in Fig. 1 OA, 7B, the music data distribution server 2 uploads a homepage for advertising contract on the information network 4, Accepts advertising requests from k, 3 1, 3 m,…. Figure 10

The input form for each item that composes the record as shown in A, 7B, is prepared in the form of a text box or a drop-down list, and input and transmission are performed using this input form. That is, in the input form, the advertisement client, the advertisement name, the age group, the gender, the time zone, the region, the screen data, the advertisement fee upper limit, the designated music title, the advertisement period, and the like can be input. By entering the age group, gender, and region, you can define the target demographic (user category) of the advertisement . Furthermore, by inputting the time zone, it becomes possible to respond to the temporal transition of the target segment (user category) of the advertisement.

(C) Therefore, the advertisement client associates the specific music and its temporal transition with the target layer (user category) of the advertisement. In other words, the ad client specifies the genre of the music, or the age group that he or she wants to get along with or in lieu of this (if not limited, this is not specified. The same applies hereinafter), and the gender is specified. Then, specify the advertising time zone, specify the advertising area, and specify the permissible upper limit of the advertising fee per song. In addition, instead of these, the advertisement client may specify a song title. If a song title is specified, there is no need to set an upper limit for the advertising fee. Then, in step S15, the advertisement client sends these designated items together with the advertisement screen data from each of the advertising company sites 3k, 31 and 3m.

(d) The karaoke music data distribution server 2 receives the advertisement request information from each advertising company site 3 k, 31, 3 m,..., in step S 20, the specific music and the specific company Make ad associations. That is, the music / advertising matching section 27 of the karaoke music data distribution server 2 performs matching processing between a specific music and a specific corporate advertisement, and matches the requested corporate advertisement with music corresponding to the advertisement conditions. The association (association) determines a specific song and a specific corporate advertisement to be combined with each other. Then, matching information including the specific music to be combined and the specific corporate advertisement name is stored. At this time, matching processing with a plurality of corporate advertisements may be performed for a specific song, and a plurality of corporate advertisements may be determined for a specific song. Then, the plurality of requested corporate advertisements may be matched (associated) with music pieces corresponding to the advertisement conditions, and the matching information may be stored.

(e) Further, in step S25, the karaoke music data distribution server 2 converts the corporate advertisement image (advertisement screen data) transmitted from each of the advertising company sites 3k, 31 1, 3m,. Stored in database server with database 26 I do. Advertising screen: The data is provided with a corporate advertisement name or identification information necessary for searching this advertising screen data.

(f) Then, in step S 30, one of the plurality of communication karaoke apparatuses 1 a, 1, 1 c,... If a music selection signal is transmitted and there is a request for a specific music, the distribution music data creation unit 28 of the karaoke music data distribution server 2 stores the music in the advertisement matching unit 27 in step S35. The song data of the requested song is read from the song database 24 based on the matching information that exists. Further, the distribution music data creation unit 28 searches the advertisement screen data of a specific company (or a plurality of companies) matched with the requested music, and reads it from the advertisement data base 26. Then, the distribution music data creation unit 28 combines the read lyrics screen data of the requested music and the advertisement screen data to create a combined screen data. Then, as the music piece of the next song, the combined screen data in which the advertisement screen data of the specific company is synthesized is transmitted (distributed) to the requesting communication karaoke apparatus la via the information network 4. At this time, if matching processing with a plurality of corporate advertisements is performed for a specific request song, the distributed music data creation unit 28 sends a plurality of companies to the lyrics screen data of the requested song. Combine the advertisement screen data and create combined screen data. At this time, the advertisement billing processing unit 29 in the karaoke music data distribution server 2 charges an advertisement fee for one music set for the corresponding music to the corresponding advertisement requester, and stores the charging information. Remember.

(g) In step S40, the communication karaoke apparatus 1a receives this combined screen data via the information network 4 and temporarily stores it in the music selection database 13, and stores the data on a first-in first-out basis. The music is reproduced by the reproduction processing unit 15 in the order of music selection or in the recording order of the music selection recording unit 14. In other words, the playback processing unit 15 When the music data of the combined screen data is reproduced and output from the music output unit 16 as sound, the lyrics display screen is displayed with a corporate advertisement on the background of the display unit 17. If the specific music has been matched with a plurality of company advertisements, the plurality of company advertisements are displayed on the background of the lyrics display screen of the display unit 17.

(h) This result. In step S45, a karaoke user is provided with a corporate advertisement which is statistically estimated to be of most interest to the karaoke user. The advertising fee charged by transmitting the advertising screen data will be summed up on a weekly or monthly basis, and will be charged for each requested advertising company site 3 k, 31, 3 m.

As described above, according to the advertisement distribution method according to the first embodiment of the present invention, the power distribution service provider can obtain the advertisement fee income of the corporate advertisement. If a specific karaoke song has multiple corporate advertisements, karaoke users will be able to enjoy karaoke for free or at a low karaoke fee. In addition, advertising companies can provide the most interesting content of the target demographics (user categories) of advertising, and thus can provide highly effective advertising. In addition, since the advertisement screen with the corresponding content is displayed for each karaoke song on the background of the lyrics screen, there is no danger of breaking the image of the karaoke song.

The system may be configured such that each of the plurality of communication karaoke apparatuses 1a, lb, lc,... Has a distribution music data synthesizing unit. In this case, in step S35, the request music server 24 sends the requested song from the song database 24 based on the matching information stored in the song'advertising matching section 27. Read out the music data of Furthermore, a search is made for the advertisement screen data of a specific company (multiple companies may be used) matched with the request music, and the advertisement screen is read out from the advertisement data base 26, along with the music data of the request music. The advertisement screen data of the company is transmitted via the information network 4 to the communication color of the request source. Send to orch device la. In step S40, the communication karaoke apparatus 1a receives the music data and the advertisement screen data in step S40, temporarily stores the music data in the music selection database 13, and plays the music in the order of music selection on a first-in first-out basis. At the time of this reproduction, the distribution music data overnight synthesizing unit can synthesize the lyrics screen data of the music data with the advertisement screen data overnight and display a corporate advertisement on the background of the lyrics display screen.

Further, in the first embodiment of the present invention, the music database is provided only on the karaoke music data distribution server 2 side. However, among the data of the music database 24 shown in FIG. Only the data and the lyrics screen data may be downloaded in advance as a music database and stored in each communication karaoke apparatus 1a, lb, lc,.... In this case, when a specific karaoke song is requested from any one of the plurality of communication karaoke devices 1a, 1b, 1c, ... (again, it is assumed that the communication karaoke device 1a is used). That is, when the music selection information is transmitted from the communication karaoke apparatus 1a to the karaoke music data overnight distribution server 2, the power karaoke music data distribution server 2 side, based on the stored data of the music / advertising matching section 27, The advertisement screen data matched with the selected music is called from the advertisement server 26 and transmitted to the communication karaoke apparatus 1a. Then, the communication karaoke device 1a matches the music data consisting only of the music title, music data, and lyrics screen data which have already been downloaded with the advertisement screen data, and creates a file having a structure as shown in FIG. A configuration in which music pieces are registered in the music selection database 13 may be used. Further, in the first embodiment of the present invention, the user layer (user category) is assumed for each music piece, or the user layer (user category) is grasped by statistical or other means, and the music data base is used. Was registered as an element for limiting the advertising screen, and if it did not match the intention of the advertiser, the advertisement was not associated with the song, but the invention is not limited to this. A song to be associated with the screen data may be specified, and the advertisement screen may be displayed on the background of the lyrics screen when the song is played. this As a result, the system can be simplified and the system operation can be simplified.

In addition, the matching element between the music data and the advertisement screen data is not limited to the above example, and if the system is simplified, any one of a time element, a regional element, gender, an age group, etc. One or more can be deleted. Alternatively, only the genre of the music may be designated by the advertisement client.

Furthermore, the karaoke music data distribution server 2 opens an auction page on a homepage for advertisement contracts on the information network 4, and conducts a competitive bidding on advertisements for a number of companies for popular music. You can make it. In this case, it is possible to refer to a receiver layer attribute file composed of a map (a three-dimensional map) showing a temporal transition of the access frequency in the information receiver layer attribute, arranged for each music for distribution.

(Second embodiment)

Next, an advertisement distribution method according to a second embodiment of the present invention will be described based on the flowchart of FIG. The second embodiment has the same configuration as the advertisement distribution system shown in the first embodiment shown in FIG. 6, but has different functions, and a plurality of communication power Laoke devices la, lb, 1c, A special feature is that by operating the respective operation units 12, an operation of jumping to the advertisement site can be performed on the advertisement screen displayed on the background of the lyrics screen on the respective display units 17. have.

(a) First, in accordance with the advertisement distribution method according to the first embodiment, the advertisement client uses the operation unit 32 of each of the advertisement company sites 3 k, 31, 3 m,. The advertisement page is uploaded on the network 4. At this time, the advertisement screen data should include data that displays a button that links to the URL of the uploading client's homepage or the top page of the advertising page. If an ad client wants to buy a product, Should be able to link to a page where you can take the purchase procedure. The advertisement screen data configured to be able to link to the URL of the home page of the advertisement client (top page of the advertisement page) is stored in the advertisement data base 26. Then, as in step S30 of the first embodiment, if there is a request for a specific song from any of the plurality of communication karaoke apparatuses 1a, lb, lc,. In step S35, the distribution music data creation unit 28 of the music data distribution server 2 makes a request from the music database 24 based on the matching information stored in the music / advertising matching unit 27. Read the song data of the song. In addition, the distribution song data creation section 28 searches the advertisement screen data of a specific company matched with the requested song, and reads the advertisement database 26 from the advertisement client's homepage (top page of the advertisement page). Reads advertisement screen data that can be linked to the URL. Then, the distribution music data creation unit 28 combines the read lyrics screen data of the read request music and the advertisement screen data configured to be linkable to the URL to create a combined screen image. I do. That is, the distribution music data creation unit 28 creates combined screen data so that the advertisement screen can be linked to the page of the URL of the advertisement client on the information network 4. After that, as the music data of the requested music, the combined screen data in which the advertisement screen data is synthesized is transmitted to the requesting communication karaoke apparatus la via the information network 4.

(b) Then, in step S50, as in the first embodiment, a corporate advertisement is displayed on the background of the lyrics display screen of each of the plurality of communication karaoke apparatuses la, lb, 1c,... . As a result, in step S55, the karaoke users are promoted by the respective companies that have developed the advertisement page.

(c) If the karaoke user looks at the corporate advertisement screen during the playback of the karaoke song and is interested in the corporate products and services that are the content of the corporate advertisement, the process proceeds to step S60. o

Then, a request for screen switching is input by the operation unit 12 of the provided input device.

(d) That is, if the link button of the uploaded advertisement page is clicked, in step S65, when the playback of the selected karaoke song is completed, the lyrics display screen is displayed on the company homepage (advertisement). Jump to the top page of the page). Here, the “click operation of the link button” is not limited to the click operation of the mouse. For example, a specific button may be operated by a remote control. That is, even if the operation is performed by a pointing device other than the mouse, if the operation is equivalent to or equivalent to the mouse click operation, the operation is collectively referred to as “click operation”. The company's homepage (the top page of the advertising page) has a page (content) for applying for product purchases and applying for services, which can be linked. Therefore, the user must

In S65, a purchase procedure can be performed from each of the plurality of communication karaoke apparatuses 1a, 1b, 1c, and online shopping can be enjoyed.

Note that, in the second embodiment of the present invention, the respective operation units 12 of the plurality of communication karaoke apparatuses 1a, 1b, lc,... Wireless connection may be used as described above, and there is no particular limitation. Also, the input operation for jumping to the advertisement page is not limited to the click operation, but may be performed by a number input operation from the keyboard / remote control keyboard.

(Other examples)

As described above, the present invention has been described with the first and second embodiments. However, it should not be understood that the description and drawings forming part of this disclosure limit the present invention. From this disclosure, various alternative embodiments and operational techniques will be apparent to those skilled in the art. For example, in the description of the first and second embodiments described above, the operation unit 12 of each of the plurality of communication power devices la, lb, 1c,... An age group and a gender may be input and transmitted to the karaoke music data distribution server 2. The input of data of a specific song name, age group, and gender The distribution song data creation unit 28 of the Raoke song data distribution server 2 executes the song / advertising matching unit 27 in step S35 shown in FIG. Based on the matching information stored in the music database 24, considering the age group and gender data recorded in the music database 24, specific companies matched with the requested song (multiple companies are also acceptable) Search the advertisement screen data and read it from the advertisement database 26. Therefore, more precise matching of the music data and the advertisement screen becomes possible. Then, the music / advertising matching section 27, together with the music data of the requested music, displays the advertisement screen data of the specific company on the communication karaoke apparatus 1a, lb, 1c,. It may be sent (distributed) to each. The age group and gender may not be directly input by the karaoke user, but may be input by a karaoke box employee. In addition, when transmitting age and gender input data, the time zone and region where the karaoke song was requested are also determined by the number of communication karaoke devices 1a, 1b, 1c, If the operation unit 12 automatically receives the data, the karaoke song data overnight distribution server 2 that receives these data will receive “ It is possible to accumulate a receiver layer attribute file consisting of a map (three-dimensional map) that shows the transition of access frequency over time in the attributes of the karaoke user layer.

Also, as described in the second embodiment of the present invention, when a click operation jumps to a company home page or a top page of an advertisement page, the advertisement distribution server can count the number of clicks. In other words, the price of a corporate advertisement can be determined in real time according to the counted number of clicks. For this reason, Database in real-time that shows the temporal change of the access frequency corresponding to the attributes of the recipients, including the price of the corporate advertisement according to the number of clicks, and the advertisements to be delivered and the advertisement fees every day and every week May be changed to be determined dynamically. In other words, it is possible to perform a delivery guarantee type advertisement delivery. .

In addition, although a file composed of data having a three-dimensional structure has been described as a recipient layer attribute file of the present invention, it is not necessarily required that the file be composed of data composed of a three-dimensional structure. For example, the file may be a two-dimensional data file in which the genre of non-advertisement information and the access frequency from the information receiver in each genre of non-advertisement information are correlated. Alternatively, in a specific genre of non-advertisement information, a file composed of data having a two-dimensional structure that correlates a time zone and an access frequency in the time zone may be used. Furthermore, it may be composed of a four-dimensional or more map that includes the purchasing power of the information recipients and the advertising effect on the information recipients.

As described above, the present invention naturally includes various embodiments and the like which are not described herein. Therefore, the technical scope of the present invention is determined only by the description of the claims which are appropriate from the above description.

Industrial applicability

INDUSTRIAL APPLICABILITY The present invention can be used in the information industry in which advertisements are superimposed and distributed on a non-advertisement information distribution system using various information networks such as the Internet, a LAN, an optical communication network, a CATV network, and a wireless communication network. . Even when a corporate advertisement is distributed immediately before a telephone call using a mobile phone or the Internet, an advertisement distribution method using a database including a recipient layer attribute file of the present invention is possible. Especially, in CS data broadcasting using CS (communication satellite), the receiving side generally uses a tuner in combination with a decoder that decrypts data. Therefore, C Since the S data broadcast and the information recipient can be specified, the advertisement distribution method using the recipient layer attribute file of the present invention can be used for distributing a corporate advertisement in CS data broadcast for personal computers and the like.

In the first place, the ultimate goal is achieved only when the industrial products are sold in the manufacturing industry. Therefore, the advertisement distribution method of the present invention can be used in the manufacturing industry of any industrial products.

Claims

The scope of the claims

1. A process of storing a receiver attribute file in which the attributes of the information receiver and the genre of the non-advertisement information are associated with each other in the non-advertisement information database;

Reading the recipient layer attribute file and associating the attribute of the information recipient layer with the advertisement target layer;

Determining, by the association, an advertising screen to be combined with a screen displaying the non-advertising information;

Creating the combined screen data by linking the determined advertisement screen to the background of the screen displaying the non-advertisement information or a part thereof;

Delivering the combined screen data to a customer terminal via an information network when delivering the non-advertising information data

An advertisement distribution method characterized by comprising:

2. The receiver layer attribute file is a file in which a genre of the non-advertisement information and an access frequency from the information receiver layer to the genre of the non-advertisement information are correlated with each other. Advertisement delivery method described in paragraph 1.

3. The receiver layer attribute file correlates the temporal transition of the attribute of the information receiver layer, the genre of the non-advertisement information, and the access frequency from the information receiver layer to the genre of the non-advertisement information. 2. The advertisement distribution method according to claim 1, wherein the advertisement distribution file is a file composed of data having a three-dimensional structure.

4. The step of determining the advertisement screen is performed in consideration of at least one of purchasing power of the advertisement target layer and influence of the advertisement screen on the advertisement evening get layer. Advertisement delivery method as described in Paragraph 1.

5. The advertisement distribution method according to claim 1, wherein the receiver layer attribute file includes fee data in consideration of the access frequency, and the advertising fee is determined based on the fee data.

6. The advertisement according to claim 5, wherein the fee data is determined by counting the number of times the advertisement screen has been viewed on the combined screen distributed to the customer terminal. Delivery method.

7. Providing a bidding site on the information network, accepting a bid for an advertising fee corresponding to an advertising screen for each genre of the non-advertising information, and determining the advertising screen and the advertising fee that match the successful bid conditions. The advertisement distribution method according to claim 1, wherein the advertisement is distributed.

8. The advertisement according to claim 1, wherein in the step of creating the combined screen data, the advertisement screen is formed so as to link to a page of a URL of an advertisement client on the information network. Delivery method.

9. The advertisement distribution method according to claim 8, wherein it is possible to accept a product purchase procedure on the page of the URL of the advertisement requester.

10. The advertisement distribution method according to claim 8, wherein the link to the page of the URL of the advertisement requester is performed after the output of the non-advertisement information is completed.

1 1. The advertisement distribution method according to claim 1, wherein the attribute of the information recipient layer is recorded in a table having at least one of an age group and a gender of the information recipient as items.

12. The attribute of the information receiver layer is recorded in a table with an area where the information receiver requests the non-advertisement information as an item, and corresponds to the area in the step of determining the advertisement screen. The advertisement distribution method according to claim 1, wherein an advertisement screen is selected.

13. Pay at least a part of the distribution cost of the non-advertising information by the advertising fee 2. The advertisement distribution method according to claim 1, wherein the advertisement is distributed.

14. The advertisement distribution method according to claim 1, wherein the non-advertisement information is music data and lyrics screen data.

15. The advertisement distribution method according to claim 14, wherein the customer terminal is a communication karaoke device.

16. The advertisement distribution method according to claim 15, wherein the advertisement screen is reproduced when the music data is reproduced by the communication karaoke apparatus.

17. The recipient layer attribute file has a song name as a primary key, and the attribute of the information recipient layer is recorded in a table in which at least one of an age group and a gender requesting the song name is an item. 15. The advertisement distribution method according to claim 14, wherein:

18. The data of the attribute of the information receiver layer is transmitted from the customer terminal, and in the step of determining the advertisement screen, an advertisement screen matching the transmitted data of the attribute of the information receiver layer is selected. 2. The advertisement distribution method according to claim 1, wherein the advertisement is distributed.

19. The step of creating the combined screen data, wherein the combined screen data is created by linking a plurality of advertisement screens to a background or a part of the screen displaying the non-advertisement information. Advertisement delivery method described in paragraph 1.

20. A non-advertisement information database that stores a receiver layer attribute file that correlates the attributes of the information receiver layer and the genre of non-advertisement information,

An ad data base that registers the ad screen data of the ad client and the attributes of the corresponding audiences.

Non-advertisement information for extracting the optimal advertisement screen data for the requested non-advertisement information with reference to the recipient layer attribute file

Combining the extracted advertisement screen data with the requested non-advertisement information Non-advertising information day

A communication control unit for connecting to an information network;

An advertisement data receiving unit that receives the advertisement screen data via the information network

An advertisement distribution device comprising:

21. The receiver layer attribute file is a file in which a genre of the non-advertisement information and an access frequency from the information receiver layer to the genre of the non-advertisement information are correlated with each other. 20. The advertisement distribution device according to item 20.

22. The receiver layer attribute file stores the time transition of the attribute of the information receiver layer, the genre of the non-advertisement information, and the access frequency from the information receiver layer to the genre of the non-advertisement information. 20. The advertisement distribution device according to claim 20, wherein the advertisement distribution device is a file including data having a three-dimensional structure associated with the advertisement distribution device.

23. The advertisement distribution device according to claim 20, further comprising an advertisement charge processing unit that charges an advertisement requester.

24. The advertisement distribution apparatus according to claim 20, wherein the non-advertisement information is music data and lyrics screen data.

25. The attribute file of the receiver layer has a song name as a primary key, and the attribute of the information receiver layer is recorded in a table in which at least one of an age group and a gender requesting the song name is an item. Advertisement delivery according to claim 24, characterized in that: