JP2007018190A - Distribution management server and content distribution method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a distribution management server and a content distribution method, distributing advertisement image data according with taste of a user downloading specific musical piece data in a state that the advertisement image data are attached to the musical piece data. <P>SOLUTION: This distribution management server 1 has: a reception part 13 receiving musical piece information selected by a user terminal; a data holding part 30 storing a user attribute that is information related to the user having the user terminal, an enterprise attribute that is information related to an advertisement of an enterprise that is a sponsor providing the advertisement, and a musical piece attribute that is information related to a musical piece; a distribution image decision part 17 comparing the musical piece attribute related to the musical piece received by the reception part, the user attribute, and the enterprise attribute to decide the advertisement image data included in the optimum enterprise attribute; and a transmission part 12 transmitting the musical piece data selected by the user terminal and the advertisement image data decided by the distribution image decision part to the user terminal. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a distribution management server and a content distribution method for distributing advertisement image data attached to music data.

Conventionally, there is a content distribution system that downloads music data from a music distribution site to a terminal. In such a content distribution system, when downloading music data, since communication time is required, advertisement image data is displayed on the user's terminal during that time. At this time, in order to present an effective advertisement to the user, a system for distributing advertisement image data associated with music data is disclosed (for example, refer to Patent Document 1).
JP 2003-178201 A (“0014” to “0015” paragraph and “0024” paragraph)

  In Patent Document 1 described above, the association between the music data and the advertisement image data is based on the fact that the artist of the music data appears in an advertisement composed of the advertisement image data or is in charge of the music of the advertisement. Has been done.

  However, in order to provide an effective advertisement appealing to the user's willingness to purchase, an advertisement suitable for each user must be presented, and a user who prefers specific music data to an artist of the music data Not necessarily interested in relevant advertising products.

  Therefore, in view of the above problems, the present invention provides a distribution management server and a content distribution method for distributing advertisement image data that matches the preference of a user who has downloaded specific music data, attached to the music data. Objective.

  In order to achieve the above object, the first feature of the present invention is: (a) a receiving unit that receives music information selected by a user terminal; (b) a user attribute that is information about a user having a user terminal; A data holding unit that stores a company attribute that is information about an advertisement of a sponsor company that provides an advertisement and a music attribute that is information about a music; (c) a music attribute that is related to the music received by the receiving unit; and a user attribute And a delivery image determination unit that compares the company attribute and determines the advertisement image data included in the optimum company attribute, (d) the music data selected by the user terminal, and the advertisement determined by the delivery image determination unit The gist of the present invention is a distribution management server including a transmission unit that transmits image data to a user terminal.

  In the distribution management server according to the first feature, the corporate attributes may include demographic criteria, geographical criteria, and psychological criteria.

  In the distribution management server according to the first feature, the distribution image determination unit may determine optimal advertisement image data based on the priority set for each item of the company attribute.

  In the distribution management server according to the first feature, the music attribute includes matching NG company ID information that is a company that cannot be combined with the music, and the distribution image determination unit sends an advertisement image together with the music data. The advertisement image data corresponding to the matching NG company ID may not be selected as the data.

  The distribution management server according to the first feature may further include a download management unit that manages the number of downloads of specific music data or the number of downloads of specific advertisement image data.

  The distribution management server according to the first feature may further include a distribution period management unit that registers the distribution period of advertisement image data or the number of distributions that can be performed in the company attribute.

  The second feature of the present invention is that (a) a step of receiving music information selected by the user terminal, (b) a user attribute which is information relating to the user having the user terminal, and a company serving as a sponsor providing an advertisement A step of storing a company attribute that is information related to the advertisement and a music attribute that is information related to the music; and (c) comparing the music attribute, the user attribute, and the corporate attribute related to the music received by the receiving unit, Determining advertisement image data included in the company attribute, and (d) transmitting the music data selected by the user terminal and the advertisement image data determined by the distribution image determination unit to the user terminal. The gist is that the content distribution method includes.

  According to the present invention, it is possible to provide a distribution management server and a content distribution method for distributing advertisement image data that matches the preference of a user who has downloaded specific music data, attached to the music data.

  Next, embodiments of the present invention will be described with reference to the drawings. In the following description of the drawings, the same or similar parts are denoted by the same or similar reference numerals. However, it should be noted that the drawings are schematic.

<First Embodiment>
In the first embodiment, a distribution management system that displays advertisement image data on a user's terminal while downloading and reproducing music data will be described. At this time, the music data may be downloaded free of charge.

  A conceptual diagram of the distribution management system according to the first embodiment is shown in FIG. First, for each user, it refers to age, gender, residential area, occupation, hobby preference (directivity toward consumption genre, etc., and the same applies to the following), fashion sensitivity (innovativeness, opinion leader characteristics, etc.). The same applies to the following). The user attribute survey is performed, for example, by transmitting a questionnaire from the distribution management server to the user's terminal and transmitting a questionnaire response from the terminal to the distribution management server. In FIG. 1, it is assumed that the user is divided into four types A, B, C, and D as a result of the user attribute investigation, and is “B” type (the user attribute will be described in detail later).

  Next, the user accesses the distribution management server using the terminal and selects music data to be downloaded. In FIG. 1, it is assumed that the selected music data is “2”. Here, each piece of music data has music attributes such as a genre (hereinafter also referred to as “category information”. “Music directivity”), lifestyle, fashion sensitivity, and the like. Describe).

  Separately, in the distribution management server, for each advertisement image data, the company attribute designated by the company that sponsors the advertisement is designated and registered (the company attribute will be described in detail later). When the user selects music data to be downloaded, the distribution management server compares the music attribute, the user attribute, and the company attribute to determine the optimal advertisement image data. In FIG. 1, advertisement image data “β” having a user attribute of “B” type and a company attribute that matches the music attribute of “2” is selected.

  Then, the advertisement image data “β” is attached to the music data “2” and transmitted to the user terminal.

(Distribution management system)
As shown in FIG. 2, the distribution management system according to the first embodiment includes a plurality of user terminals 3a, 3b, 3c,... And a plurality of user terminals 3a, 3b, 3c,. Connected to the distribution management server 1. Here, the “communication network” refers to an information network (computer network) such as a LAN, WAN, Internet, or intranet.

  The user terminals 3a, 3b, and 3c are terminal devices of a user who downloads music data, and may be any device that can communicate via the communication network 2, such as a mobile phone, PHS, PC, and notebook PC.

  The user terminals 3a, 3b, and 3c are connected to the distribution management server 1 and select music pieces that the user desires to download from the Web screen displayed on the display of the user terminals 3a, 3b, and 3c. Thereafter, the user terminals 3a, 3b, and 3c receive the music data selected from the distribution management server 1 and the advertisement image data that matches the user's preference. And when user terminal 3a, 3b, 3c reproduces | regenerates music data, advertising image data will be displayed on the display of user terminal 3a, 3b, 3c in the meantime.

  The distribution management server 1 includes a processing control device (CPU) 10, and includes a connection unit 11, a transmission unit 12, a reception unit 13, a user attribute management unit 14, a company attribute management unit 15, a music attribute management unit 16, and a distribution image determination. The unit 17 can be built in the CPU 10. Each of these units can be realized by executing a dedicated program for using a predetermined program language in a general-purpose computer such as a personal computer. In addition, an input unit 20, an output unit 21, a data holding unit 30, and a program holding unit 31 are connected to the CPU 10.

  The connection unit 11 performs connection processing with the user terminals 3a, 3b, and 3c via the communication network 2.

  The transmission unit 12 transmits the music data selected by the user terminals 3a, 3b, and 3c and the advertisement image data determined by the distribution image determination unit 17 described later to the user terminals 3a, 3b, and 3c.

  The receiving unit 13 receives music information selected by the user terminals 3a, 3b, and 3c.

  The user attribute management unit 14 stores the user attributes transmitted from the user terminals 3a, 3b, and 3c in the data holding unit 30. Further, the user attribute management unit 14 updates the user attribute stored in the data holding unit 30 as necessary. The user attribute may be directly registered using the input unit 20 of the distribution management server 1 in addition to being transmitted as a questionnaire response from the user terminals 3a, 3b, and 3c. Alternatively, registration may be performed using a method such as an Internet survey in a terminal device different from the user terminals 3a, 3b, and 3c.

  The user attributes are held as a user attribute table as shown in FIG. The user attribute includes, for example, information such as a user ID, sex, age, regional information, occupation, and hobby preference associated with the management number. Here, each item is classified into a demographic standard, a geographical standard, and a psychological standard. Demographic criteria refer to gender, age, occupation, income, family composition, etc. Geographical standards refer to residence, city size, population density, and so on. Psychological standards refer to social hierarchy, lifestyle, trend sensitivity values, hobbies and preferences.

  The company attribute management unit 15 stores the company attribute transmitted from the terminal device owned by the sponsor who provides the advertisement in the data holding unit 30. Further, the company attribute management unit 15 updates the company attribute stored in the data holding unit 30 as necessary. The company attribute may be directly registered using the input unit 20 of the distribution management server 1 in addition to being transmitted from the terminal device owned by the sponsor.

  The company attribute is held, for example, as a company attribute table as shown in FIG. The company attribute includes, for example, information such as the file name of the advertisement image data, demographic standard, geographical standard, psychological standard, distribution period, reach target number, matching NG music ID, etc. associated with the company ID. .

  The music attribute management unit 16 stores the music attributes in the data holding unit 30. Moreover, the music attribute management part 16 updates the music attribute preserve | saved at the data holding | maintenance part 30 as needed. The music attribute may be registered directly using the input unit 20 of the distribution management server 1 in addition to being transmitted from a terminal device of a company that provides the music.

  The music attribute is held, for example, as a music attribute table as shown in FIG. The music attribute includes information such as a music title, a genre, a psychological standard, and a matching NG company ID associated with the music ID, for example.

  When the music is specified from the user terminals 3a, 3b, and 3c, the distribution image determination unit 17 stores the music attributes of the music stored in the data holding unit 30, and the user having the user terminals 3a, 3b, and 3c. The user attribute and the company attribute are compared, and the optimum advertisement image data is determined. This determination method will be described in detail later.

  The input unit 20 refers to devices such as a keyboard and a mouse. When an input operation is performed from the input unit 20, corresponding key information is transmitted to the CPU 10.

  The output unit 21 indicates a screen such as a monitor, and a liquid crystal display (LCD), a light emitting diode (LED) panel, an electroluminescence (EL) panel, or the like can be used.

  The data holding unit 30 stores the user attribute, company attribute, and music attribute described above. In addition, the data holding unit 30 temporarily stores data in the middle of calculation or analysis, received data, and the like in the calculation in the CPU 10. Note that the data holding unit 30 may be an internal storage device such as a RAM or an external storage device such as an HD.

  The program holding unit 31 is a storage medium that stores a control program for causing the CPU 10 to execute connection processing, transmission processing, reception processing, user attribute management processing, company attribute management processing, music attribute management processing, distribution image determination processing, and the like. is there. Examples of the recording medium include a RAM, a hard disk, a flexible disk, a compact disk, an IC chip, and a cassette tape. According to the recording medium holding such a program, the program can be easily stored, transported, sold, and the like.

(Content delivery method)
Next, the user attribute acquisition method according to the first embodiment will be described with reference to FIG. Assume that demographic criteria, geographical criteria, and psychological criteria for each user are collected in advance by a questionnaire or the like and registered in the user attribute table shown in FIG.

  First, in step S101, the user terminals 3a, 3b, and 3c connect to the distribution management server 1 via the communication network 2.

  Next, in step S102, the distribution management server 1 proceeds to step S103 when the connection with the user terminals 3a, 3b, and 3c is successful, and ends the process when it fails.

  Next, in step S103, the distribution management server 1 acquires terminal information. The terminal information includes identification numbers that identify the user terminals 3a, 3b, and 3c.

  Next, in step S104, the distribution management server 1 determines whether or not the connected user terminals 3a, 3b, and 3c are target terminals that can receive the music download service. If it is the target terminal, the process proceeds to step S106, and if it is not the target terminal, the process proceeds to step S107.

  In step S107, it is determined whether the user terminals 3a, 3b, and 3c are target terminals. If it is the target terminal, the process proceeds to step S108, and if it is not the target terminal, the process proceeds to step S109. In step S109, the user terminals 3a, 3b, and 3c display a message indicating that they are not the target terminals, and the process ends.

  On the other hand, in step S106, the distribution management server 1 determines whether or not the user attribute information of the connected 3a, 3b, and 3c is held in the data holding unit 30. If so, the process ends. If not, the process proceeds to step S108.

  Next, in step S108, it is determined whether the user terminals 3a, 3b, and 3c hold user attribute information. If so, the process proceeds to step S111. If not, the process proceeds to step S110.

  Next, in step S111, the user terminals 3a, 3b, and 3c transmit user attribute information to the distribution management server 1, and the distribution management server 1 acquires the user attributes.

  On the other hand, in step S110, after the user terminals 3a, 3b, and 3c input user attributes, in step S111, the user terminals 3a, 3b, and 3c transmit user attribute information to the distribution management server 1, and the distribution management server 1 1 acquires a user attribute. The user attribute input in step S110 is input, for example, by displaying a questionnaire input screen on the display of the user terminals 3a, 3b, 3c as shown in FIG.

  Next, the content distribution method according to the first embodiment will be described with reference to FIG.

  First, in step S201, the user terminals 3a, 3b, and 3c connect to the distribution management server 1 via the communication network 2.

  Next, in step S202, the distribution management server 1 proceeds to step S203 when the connection with the user terminals 3a, 3b, and 3c is successful, and ends the process when it fails.

  Next, in step S203, the distribution management server 1 acquires the music attribute stored in the data holding unit 30, in step S204, acquires the company attribute stored in the data holding unit 30, and in step S205, the data The user attribute stored in the holding unit 30 is acquired.

  Next, in step S207, the distribution management server 1 transmits a category information selection request to the user terminals 3a, 3b, and 3c. In step S208, the user terminals 3a, 3b, and 3c select category information. The category information selection in step S208 is selected by displaying a category information selection screen on the display of the user terminals 3a, 3b, 3c, for example, as shown in FIG. Here, “category information” refers to a genre of music, and examples thereof include new music, animation, and movies.

  Next, in step S209, the distribution management server 1 determines whether category information has been received from the user terminals 3a, 3b, 3c. If received, the process proceeds to step S210. If not received, the process ends.

  Next, in step S210, the distribution management server 1 confirms the selected category information, and in step S211, determines whether the category information is valid. If it is legitimate category information, the process proceeds to step S212. If it is invalid category information, the process is terminated.

Next, in step S212, the distribution management server 1 stores the information held by the distribution management server 1 in the user terminals 3a, 3b, and 3c based on the category information (for example, “genre” of the music attribute shown in FIG. 7). A distribution request information selection request including all music pieces belonging to the category is transmitted.

In step S213, the user terminals 3a, 3b, and 3c select distribution request information. For example, as shown in FIG. 9, the desired delivery information selection in step S213 is selected by displaying the desired delivery information selection screen on the display of the user terminals 3a, 3b, 3c. Then, the user selects and transmits a music piece to be downloaded (samples 1, 2, 3, 4, 5 on the distribution request information selection screen in FIG. 9).

  Next, in step S214, the distribution management server 1 determines whether or not music information desired to be distributed has been received from the user terminals 3a, 3b, and 3c. If received, the process proceeds to step S215. If not received, the process ends.

  Next, in step S215, the distribution management server 1 compares the company attributes with the music attributes of the music transmitted from the user terminals 3a, 3b, and 3c, the user attributes of the user having the user terminals 3a, 3b, and 3c. The optimum advertisement image data is determined. This determination method will be described in detail later.

  Next, in step S216, the distribution management server 1 determines whether the advertisement image data determined in step S215 should not be combined with the music data. For example, the advertisement image data with the file name A1 shown in FIG. 6 cannot be combined with the song data with the song ID 00001, and the song data with the song ID 00002 shown in FIG. 7 can be combined with the advertisement image data with the company ID 00003. Can not.

  Next, in step S217, the distribution management server 1 transmits the music data desired to be distributed and the advertisement image data that matches the user's preference to the user terminals 3a, 3b, and 3c.

  Next, in step S218, the user terminals 3a, 3b, and 3c download music data and advertisement image data. At this time, as shown in FIG. 9, a download confirmation screen may be displayed on the displays of the user terminals 3a, 3b, and 3c. In step S219, the user terminals 3a, 3b, and 3c reproduce the music data, and the advertisement image data is displayed on the displays of the user terminals 3a, 3b, and 3c during the reproduction. At this time, as shown in FIG. 9, after the playback confirmation screen is displayed on the display of the user terminals 3a, 3b, and 3c, a screen during playback may be displayed.

  At this time, the advertisement image data may be a still image or a moving image. Further, when the advertisement image data is a moving image, it is preferable that the reproduction time of the advertisement image data matches the reproduction time of the music data.

(Distribution image determination method)
Next, the delivery image determination method in step S215 in FIG. 4 will be described in detail.

  For example, it is assumed that the data holding unit 30 of the distribution management server 1 stores a user attribute table shown in FIG. 5, a company attribute table shown in FIG. 6, and a music attribute table shown in FIG.

At this time, as shown in FIG. 8, if the person with the user management number 000001 selects the music E, the gender, age, regional information, occupation of the user attribute, the genre of the music attribute, the lifestyle, the fashion sensitivity, Is searched, and as a result, the advertisement image data D1 of the company ID 000005 matches, and the data of the music E and the data of the file name D1 are distributed to the user terminals 3a, 3b, and 3c.

  Further, as a matching condition for the advertisement image data, each sponsor may designate a priority in each item of the company attribute. For example, the demographic criteria and psychological criteria shown in FIG. 6 are weighted 50% each, and the matching rate of each item in the demographic criteria is 50% or more and within the psychological criteria. If the match rate of each item is 50% or more, it is considered that the items match.

(Application example of content distribution method)
As an application of the content distribution method of the first embodiment, the following method can be implemented.

  For example, in step S212 in FIG. 4, it has been described that the distribution management server 1 transmits a distribution request information selection request that includes all music pieces that belong to the category to be held. May be selected and transmitted. For example, the distribution management server 1 compares the psychological standard (for example, hobby preference) of the user attribute table with the psychological standard (for example, hobby preference) of the music attribute table, and compares the psychological standard (for example, hobby) of the user. A plurality of pieces of music that match (preference) may be selected, and a distribution request information selection request including the selected pieces of music may be transmitted.

  In the above-described method, the music is selected using the user attribute table held by the distribution management server 1 through a preliminary questionnaire or the like. However, a questionnaire may be separately performed when distributing the music. For example, before step S212 in FIG. 4, the distribution management server 1 transmits a question about psychological criteria (for example, hobby preferences) to the user terminals 3a, 3b, and 3c, and the user terminals 3a, 3b, and 3c are the distribution management server. A step of transmitting an answer to the question to 1 may be provided. In step S212, using the psychological criteria (for example, hobbies preferences) included in this answer, the distribution management server 1 selects a plurality of music pieces that match the user's psychological criteria (for example, hobbies preferences). The distribution request information selection request including a plurality of selected music pieces can be transmitted.

  In the distribution image determination method according to the first embodiment, the optimum advertisement image data is determined based on the user attribute table, the company attribute table, and the music attribute table held by the distribution management server 1. The advertisement image data combined with the music may be analyzed and determined together with the questionnaire when the music is distributed.

  When combining music and images, the distribution management server 1 needs to grasp “directivity toward music” and “directivity toward consumption genre” of each user. In step S209 in FIG. 4, the distribution management server 1 can recognize “directivity toward music” by receiving the category information, and can respond to each item of the user attribute table or the above-described question. By receiving, etc., it is possible to grasp “directivity toward consumption genres”. Based on this, the distribution management server 1 can determine the advertisement image data combined with the music data in step S215.

  In addition, the distribution management server 1 groups users who select a specific music piece A into groups that take some consumption behaviors in advance, and confirms that the user belongs to a specific group by answering the above question. The advertisement image data to be combined may be determined based on the determination.

(Function and effect)
According to the distribution management server 1 and the content distribution method according to the first embodiment, a user who downloads specific music data by comparing music attributes, user attributes, and company attributes and determining optimal advertisement image data The advertisement image data that matches the user's preference can be distributed by being attached to the music data.

  In addition, the company attributes include demographic criteria, geographic criteria, and psychological criteria. For this reason, it is possible to make a fine determination of the optimal advertisement image data.

  The distribution image determination unit may determine optimal advertisement image data based on the priority set for each item of the company attribute. For this reason, the item regarded as important can be changed for every sponsor.

  The music attribute includes matching NG company ID information that is a company that cannot be combined with the music, and the distribution image determination unit corresponds to the matching NG company ID as advertisement image data to be sent together with the music data. The advertisement image data may not be selected. For this reason, it is possible not to combine with a commercial appointed artist of a competitor.

<Second Embodiment>
In the second embodiment, the history of user attributes and music attributes described in the first embodiment is accumulated and stored in a database. Further, by recording and accumulating the reception history of the advertisement image data, the history of the number of times of contact with the specific advertisement image data and the timing is made into a database.

  FIG. 10 shows a conceptual diagram of a distribution management system according to the second embodiment. Here, the user attribute, music attribute, and the advertisement image data reception history are accumulated, and the taste trend analysis of the music of the specific user, the fan degree analysis by the frequency of use of the distribution management system of the specific user, and the aging of the user change. Analysis of music preference change, analysis of contact with the contact with specific advertisement image data, and the like are performed.

(Distribution management system)
As shown in FIG. 11, the distribution management system according to the second embodiment includes a plurality of user terminals 3a, 3b, 3c,... And a plurality of user terminals 3a, 3b, 3c,. Connected to the distribution management server 1.

  The distribution management server 1 includes a processing control device (CPU) 10, and includes a connection unit 11, a transmission unit 12, a reception unit 13, a user attribute management unit 14, a company attribute management unit 15, a music attribute management unit 16, and a distribution image determination. The unit 17 and the download management unit (DL management unit) 18 may be built in the CPU 10. Each of these units can be realized by executing a dedicated program for using a predetermined program language in a general-purpose computer such as a personal computer. In addition, an input unit 20, an output unit 21, a data holding unit 30, and a program holding unit 31 are connected to the CPU 10.

  The DL management unit 18 manages the number of downloads of specific music data or the number of downloads of specific advertisement image data, and stores the data in the data storage unit 30.

  In addition, the DL management unit 18 determines the timing of whether the downloaded music is a new music “immediately after the announcement” or a music that has passed a certain period of time after being hit. Then, the DL management unit 18 analyzes the user fashion sensitivity (for example, “sensitive” that anticipates the fashion or “follow-up” that follows the fashion) by psychographic analysis, and stores data. Registered in the user attribute table held by the unit 30.

  Connection unit 11, transmission unit 12, reception unit 13, user attribute management unit 14, company attribute management unit 15, music attribute management unit 16, distribution image determination unit 17, input unit 20, output unit 21, data holding unit 30, program Since the holding unit 31, the user terminals 3a, 3b, 3c, and the communication network 2 are the same as those in the first embodiment, description thereof is omitted here.

(Content delivery method)
Next, a content distribution method according to the second embodiment will be described with reference to FIG.

  First, steps S301 to S305 are the same as steps S201 to S205 in FIG.

  Next, in step S <b> 306, the distribution management server 1 acquires the number of times of downloading specific music data and the number of times of downloading specific advertisement image data from the data holding unit 30.

  Next, steps S308 to 318 are the same as steps S207 to 207 in FIG.

  Next, in step S <b> 319, the distribution management server 1 registers the number of downloads of specific music data and the number of downloads of specific advertisement image data from the data holding unit 30 in the data holding unit 30. Further, the distribution management server 1 analyzes the user fashion sensitivity (for example, whether it is “sensitive” that anticipates the fashion or “follow-up” that follows the fashion) through psychographic analysis, and retains data. Registered in the user attribute table held by the unit 30.

  Next, steps S320 to 321 are the same as steps S218 to 219 in FIG.

(Function and effect)
According to the distribution management server 1 and the content distribution method according to the second embodiment, by managing the number of times that specific music data has been downloaded or the number of times that specific advertisement image data has been downloaded, preference tendency analysis, fan Degree analysis, preference change analysis, advertisement contact analysis, etc. can be performed.

  Also, based on these pieces of information, it is possible to preferentially introduce and distribute music with a strong preference tendency to a specific user.

  Furthermore, by managing the number of times the advertisement image data has been downloaded, it is possible to provide the sponsor with a record of contact with the user's company advertisement.

<Third Embodiment>
In the third embodiment, a case will be described in which the campaign period of the advertising target product is set by the sponsor.

  FIG. 13 shows a conceptual diagram of a distribution management system according to the third embodiment. Here, the distribution period (see FIG. 6) and the number of distributions are set in advance in the company attribute, and the reproducible period or the reproducible number of times in the user terminals 3a, 3b, and 3c is limited.

(Distribution management system)
As shown in FIG. 14, the distribution management system according to the third embodiment includes a plurality of user terminals 3a, 3b, 3c,... And a plurality of user terminals 3a, 3b, 3c,. Connected to the distribution management server 1.

  The distribution management server 1 includes a processing control device (CPU) 10, and includes a connection unit 11, a transmission unit 12, a reception unit 13, a user attribute management unit 14, a company attribute management unit 15, a music attribute management unit 16, and a distribution image determination. The unit 17 and the distribution period management unit 19 can be built in the CPU 10. Each of these units can be realized by executing a dedicated program for using a predetermined program language in a general-purpose computer such as a personal computer. In addition, an input unit 20, an output unit 21, a data holding unit 30, and a program holding unit 31 are connected to the CPU 10.

  The distribution period management unit 19 registers the distribution period of advertisement image data or the number of distributions in the company attribute table. The distribution period management unit 19 adds 1 to the number of distributions held each time advertisement image data is distributed.

  Connection unit 11, transmission unit 12, reception unit 13, user attribute management unit 14, company attribute management unit 15, music attribute management unit 16, distribution image determination unit 17, input unit 20, output unit 21, data holding unit 30, program Since the holding unit 31, the user terminals 3a, 3b, 3c, and the communication network 2 are the same as those in the first embodiment, description thereof is omitted here.

(Content delivery method)
Next, a content distribution method according to the third embodiment will be described with reference to FIG.

  First, steps S401 to S416 are the same as steps S201 to S216 of FIG.

  Next, in step S417, the distribution management server 1 performs a count management process. The count management process will be described in detail later.

  Next, steps S418 to 420 are the same as steps S217 to 219 in FIG.

  Next, the process of step S417 will be described in detail with reference to FIG.

  First, in step S501, the distribution management server 1 With reference to the count management table held in the data holding unit 30, the reproduction count of the advertisement image data is acquired.

  Next, in step S502, the distribution management server 1 determines whether or not a preset number of reproducible times (here, n times) has been exceeded. If it is smaller than n times, the process proceeds to step S503, and if it is n times or more, the process proceeds to step S504.

  In step S503, the distribution management server 1 acquires music data to which the advertisement image data is attached. On the other hand, in step S504, the distribution management server 1 acquires music data to which no advertisement image data is attached.

  Next, in step S505, the distribution management server 1 adds 1 to the number of distributions held in the count management table.

(Function and effect)
According to the distribution management server 1 and the content distribution method according to the third embodiment, the advertisement image data cannot be reproduced at the end of the campaign or the like by limiting the reproduction period or the number of reproductions of the advertisement image data. It can be. For this reason, it is possible to perform an appropriate process according to the optimization period of the advertisement effect and the permission period of the portrait right used for the advertisement image.

  In addition, after the reproducible period ends or after the reproducible number of times is exceeded, the user terminals 3a, 3b, and 3c are notified that the reproducibility is impossible, and that new advertisement image data is possible. Thus, the user can be redirected to the distribution site by the link function of this service.

  In addition, when content is updated at the distribution site, a function for setting a questionnaire input screen regarding user attributes before downloading and periodically updating the user attribute table may be provided as a condition for obtaining new content.

<Other embodiments>
Although the present invention has been described according to the above-described embodiments, it should not be understood that the descriptions and drawings constituting a part of this disclosure limit the present invention. From this disclosure, various alternative embodiments, examples and operational techniques will be apparent to those skilled in the art.

  For example, the result of “Lottery” may be displayed at the end of the advertisement image data displayed on the user terminals 3a, 3b, and 3c. Then, when a hit is made, the user may display a free coupon for a specific product of the sponsoring company, and the user may bring it to the store and exchange it for a product or novelty goods. Alternatively, a certain discount may be obtained.

  By displaying the result of “Lottery” in this way, the user gazes at the advertisement image data to the end. Therefore, the effect of the advertisement can be further enhanced. In addition to the advertisement image distribution, the user who has won the winning ticket actually visits the store and obtains a product or the like functions as an actual product campaign. Further, the distribution management server 1 stores and manages the user attributes of the user who has won the winning ticket, and can be used as a data tool for further marketing.

  As described above, the present invention naturally includes various embodiments not described herein. Therefore, the technical scope of the present invention is defined only by the invention specifying matters according to the scope of claims reasonable from the above description.

It is a figure for demonstrating the outline | summary of the delivery management system which concerns on 1st Embodiment. 1 is a configuration block diagram of a distribution management system according to a first embodiment. It is a flowchart which shows the content delivery method which concerns on 1st Embodiment (the 1). It is a flowchart which shows the content delivery method which concerns on 1st Embodiment (the 2). It is an example of the user attribute table which concerns on the 1st-3rd embodiment. It is an example of the company attribute table which concerns on the 1st-3rd embodiment. It is an example of the music attribute table which concerns on the 1st-3rd embodiment. It is a figure for demonstrating the matching of the attribute which concerns on 1st Embodiment. It is an example of a screen display of the user terminal concerning a 1st embodiment. It is a figure for demonstrating the outline | summary of the delivery management system which concerns on 2nd Embodiment. It is a block diagram of a distribution management system according to the second embodiment. It is a flowchart which shows the content delivery method which concerns on 2nd Embodiment. It is a figure for demonstrating the outline | summary of the delivery management system which concerns on 3rd Embodiment. It is a block diagram of a distribution management system according to the third embodiment. It is a flowchart which shows the content delivery method which concerns on 3rd Embodiment. It is a flowchart which shows the detail of step S417 of FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Distribution management server 2 ... Communication network 3a, 3b, 3c ... User terminal 10 ... CPU
DESCRIPTION OF SYMBOLS 11 ... Connection part 12 ... Transmission part 13 ... Reception part 14 ... User attribute management part 15 ... Company attribute management part 16 ... Music attribute management part 17 ... Delivery image determination part 18 ... DL management part 19 ... Delivery period management part 20 ... Input Unit 21 ... Output unit 30 ... Data holding unit 31 ... Program holding unit

Claims (7)

A receiving unit for receiving music information selected by the user terminal;
A data holding unit that stores a user attribute that is information about a user having the user terminal, a company attribute that is information about an advertisement of a sponsor company that provides an advertisement, and a music attribute that is information about music;
A distribution image determination unit that compares the music attribute related to the music received by the reception unit, the user attribute, and the company attribute, and determines advertisement image data included in the optimal company attribute;
A distribution management server comprising: a transmission unit that transmits music data selected by the user terminal and advertisement image data determined by the distribution image determination unit to the user terminal.   The distribution management server according to claim 1, wherein the company attribute includes a demographic standard, a geographical standard, and a psychological standard.   The distribution management server according to claim 1, wherein the distribution image determination unit determines optimal advertisement image data based on a priority set for each item of a company attribute. The music attribute includes matching NG company ID information that is a company that cannot be combined with the music,
The said delivery image determination part does not choose advertisement image data applicable to the said matching NG company ID as advertisement image data sent with the said music data, The any one of Claims 1-3 characterized by the above-mentioned. Distribution management server.   The distribution management server according to any one of claims 1 to 4, further comprising a download management unit that manages the number of times of downloading specific music data or the number of times of downloading specific advertisement image data. .   The distribution management server according to any one of claims 1 to 5, further comprising a distribution period management unit that registers the distribution period of advertisement image data or the number of distributions of the advertisement image data in a company attribute. Receiving the music information selected by the user terminal;
Storing a user attribute that is information related to a user having the user terminal, a company attribute that is information related to an advertisement of a sponsor company that provides an advertisement, and a music attribute that is information related to a music;
Comparing the music attribute related to the music received by the receiving unit, the user attribute, and the company attribute, and determining the advertisement image data included in the optimal company attribute;
Transmitting the music data selected by the user terminal and the advertisement image data determined by the distribution image determination unit to the user terminal.

Images