WO2018038437A1 - Method for providing product information using video and management server used therefor - Google Patents

Method for providing product information using video and management server used therefor Download PDF

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Publication number
WO2018038437A1
WO2018038437A1 PCT/KR2017/008723 KR2017008723W WO2018038437A1 WO 2018038437 A1 WO2018038437 A1 WO 2018038437A1 KR 2017008723 W KR2017008723 W KR 2017008723W WO 2018038437 A1 WO2018038437 A1 WO 2018038437A1
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product
video
information
management server
user
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PCT/KR2017/008723
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French (fr)
Korean (ko)
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장동열
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주식회사 투월드유나이트
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Publication of WO2018038437A1 publication Critical patent/WO2018038437A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0217—Discounts or incentives, e.g. coupons or rebates involving input on products or services in exchange for incentives or rewards
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Definitions

  • the present invention relates to a method for providing product information using a video and a management server used in the same. More particularly, by minimizing the viewer's rejection in a commercial advertising a video, it is possible to maximize the effect of the advertisement, In addition to supporting instant purchases of items that interest you while watching, you can also encourage buyers to purchase products by registering pin product information in their selected videos.
  • the present invention relates to a method of providing product information using a video that enables distribution of a predetermined fee and a management server used therein.
  • Conventional video ads are usually embedded with a video ad at the beginning, end, or during the playback of a streaming video or downloaded video, exposing an ad banner or text on the skin of the video player, or In general, a particular advertisement text is fixedly inserted on a screen to be played.
  • an object of the present invention is to maximize the effect of the advertisement by minimizing the viewer's rejection in the advertisement using the video as a medium, it is possible to support the immediate purchase of the goods interested in watching the video.
  • the user can induce the buyer to purchase the product by registering the pin product information in the video selected by the user, and product information using the video that allows a predetermined fee to be distributed in case there is a purchase of the product by the buyer.
  • the present invention provides a method and a management server used therefor.
  • a method of providing product information using a video comprising: receiving a request for posting product information corresponding to a specific scene of a video provided through the management server from a user terminal; Receiving, by the management server, product purchase information from a shopping mall server that sells the product when product purchase is made based on the product information; And determining, by the management server, a reward for the user who posted the product information based on the product purchase information.
  • the management server when the management server according to the present invention receives a request for posting product information corresponding to a specific scene of a video provided through the management server from a user terminal and purchases a product based on the product information, A receiving unit for receiving product purchase information from a shopping mall server selling the product; And a determination unit determining a reward for a user who posted the product information based on the product purchase information.
  • the user can induce the purchaser of the product by registering the pin product information in the video selected by the user, and after that the purchase of the product can be distributed a predetermined fee.
  • FIG. 1 is a block diagram of a product information providing system using a video according to an embodiment of the present invention
  • FIG. 2 is a functional block diagram illustrating a structure of a management server that provides a product information providing service using a video according to an embodiment of the present invention
  • FIG. 3 is a signal flow diagram illustrating an execution process of a product information providing method using a video according to an embodiment of the present invention
  • 4 to 7 are diagrams illustrating screen states of a user terminal according to execution of a method for providing product information using a video according to an embodiment of the present invention.
  • a product information providing system using a video according to an embodiment of the present invention includes a user terminal 50, a purchaser terminal 70, a management server 100, and a shopping mall server 200.
  • the user terminal 50 is a smart phone, PC possessed by a user who wants to induce a purchase by the buyer of the product by posting product information corresponding to a specific scene of the video content provided through the management server 100 And a communication terminal.
  • the purchaser terminal 70 is a communication terminal such as a smart phone, a PC, etc. possessed by a buyer who purchases the product based on the product information exposed in the process of playing the video content provided through the management server 100. .
  • the management server 100 is a server installed and operated by a company that provides a product information providing service using a video through a network according to the present invention, and requests posting of product information corresponding to a specific scene of a video from the user terminal 50. Receives a product purchase information from the shopping mall server 200 when a product purchase is made based on the product information posted to correspond to a specific scene of the video, and accordingly rewards the user who posted the product information Decide
  • the shopping mall server 200 is a server of a shopping mall operator in partnership with a provider providing a service according to the present invention, and a series of product information stored and registered in the shopping mall server 200 is stored in the management server 100. It is possible to search through the connected user terminal 50.
  • the management server 100 for providing a product information providing service using a video according to an embodiment of the present invention includes a receiver 110, a storage 130, a transmitter 150, and a determiner ( 170).
  • the receiver 110 of the management server 100 receives a request for posting product information corresponding to a specific scene of a video provided through the management server 100 from the user terminal 50, and also based on the product information.
  • the product purchase information of the buyer is received from the shopping mall server 200 selling the corresponding product.
  • the storage unit 130 of the management server 100 stores video information provided to the user terminal 50 or the purchaser terminal 70, or link information of the video content stored in an external server.
  • the transmitting unit 150 of the management server 100 transmits the link information of the video content or the video content to the user terminal 50 or the purchaser terminal 70 according to a request of the user terminal 50 or the purchaser terminal 70. Do this.
  • the determination unit 170 of the management server 100 performs a function to determine the compensation for the user when the purchase is made by the buyer based on the product information posted by the user in the video content.
  • FIGS. 1 to 3 is a signal flow diagram illustrating an execution process of a product information providing method using a video according to an embodiment of the present invention.
  • a method of providing product information using a video according to an embodiment of the present invention will be described with reference to FIGS. 1 to 3.
  • a user who is registered as a member of a product information providing service provided by the management server 100 accesses and logs in the management server 100 through the user terminal 50 and provides a video provided by the management server 100.
  • the search for the content is executed (S305).
  • the transmitter 150 of the management server 100 transmits the video content to the user terminal 50 in a streaming manner (S310).
  • the user views the video content through the user terminal 50, and the user plays the video in a scene where a specific product (eg, sunglasses) is exposed on the video playback screen. Stop it.
  • a specific product eg, sunglasses
  • the management server 100 receives a product registration request from the user terminal 50 (S315).
  • the management server 100 provides a search box to the user terminal 50 as shown in FIG. 5, and the user searches for product sales information by inputting "sunglasses" in the search box (S320).
  • the receiving unit 110 of the management server 100 receives a search request message including a search keyword input by the user from the user terminal 50, and in this case, the management server 100 is affiliated with a shopping mall.
  • the product sale information stored in the server 200 is retrieved, and as a result, the retrieved product sale information is transmitted to the user terminal 50 as shown in FIG. 5 (S335).
  • the management server 100 when the management server 100 searches for product sale information, the management server 100 sends a product search request including a search keyword input by the user to the associated shopping mall server 200.
  • product search information executed by the shopping mall server 200 may be received from the shopping mall server 200 (S330).
  • a user who receives various product sales information related to a search keyword through the user terminal 50 selects a product that is the same as or similar to the product on the still image of the searched product.
  • the user When the user selects a specific product through the user terminal 50 as described above, as shown in FIG. 6, the user can check detailed sales information of the product selected by the user.
  • the management server 100 receives a product information posting request from the user terminal 50 (S340), and accordingly, the management server 100 selects the product selected by the user.
  • the information is registered as merchandise sales information related to the video played in step S310 described above, and is registered in association with the playback information of the video as shown in Table 1 below (S345).
  • the storage unit 130 of the management server 100 stores product (so-called pin product) information associated with a specific video as shown in Table 1 above, and Table 1 shows a playback time of the video.
  • a user with ID 'Hwang07' posted the product sales information (sunglasses link information) related to the playback screen at '00: 30 'as the related information of the corresponding video, and at the playing time of the video at '01: 35'
  • a user with ID 'Kim1234' has posted the product sales information related to the playback screen of the user as the related information of the corresponding video, and is related to the playback screen at the video's playback time '02: 07 '. It indicates that the product selling information (the shopping mall link information of the bag) has been posted by the user whose ID is 'Hong777' as related information of the corresponding video.
  • the management server 100 transmits the pin goods information for each scene according to Table 1 in transmitting the video content to the purchaser terminal 70 (S355, S360).
  • the pin product information is sequentially displayed according to the play time as product sales information related to the screen currently being played as shown in the lower right of FIG. Will be.
  • the sunglasses image and the related shopping mall link information are provided to the buyer as the pin product information related to the play screen, and at the play time '01: 35', the hat image is used as the product information related to the play screen.
  • the related shopping mall link information is provided to the buyer, and at the playback time '02: 07 ', the bag image and the related shopping mall link information are provided to the buyer as product information related to the playback screen.
  • the buyer terminal 70 connects to a server of a shopping mall that sells the corresponding pin goods, and the buyer terminal 70 then.
  • the shopping mall server 200 receives a product purchase request from the purchaser terminal 70 (S370).
  • the shopping mall server 200 receiving the product purchase request from the purchaser terminal 70 as described above approves the purchase of the product after confirming the payment of the purchase price (S375), and when the product purchase is completed as described above, the shopping mall server 200. Transmits the product purchase information of the corresponding product to the management server 100 (S380).
  • the product purchase information in the above-mentioned step S380 includes the product sales amount, the amount to be paid to the operator of the management server 100 as a sales fee according to the sale of the product, the user ID information that posted the pin product information of the corresponding product, etc. It would be desirable to include.
  • the management server 100 that receives the product purchase information as described above from the shopping mall server 200 determines a compensation such as payment of a predetermined sales fee to the corresponding user based on the user ID information included in the product purchase information. (S385).
  • the user can induce a buyer to purchase a product by registering pin product information through the management server 100, and manages a part of the fee paid from the shopping mall operator according to the purchase of the product by the management server. Can be distributed from the operator of (100).
  • a user-specific management page (so-called My Page) in order to encourage the user's profit activity by registering the user's pin product information in the video.
  • the management server 100 may provide a 'My Page' for each user as shown in FIG. 7. (S390, S395).
  • the 'My Page' provided by the management server 100 is provided with a series of pin product information registered by the user together with related video information, and the user has registered pin product information for various videos. Can be checked and managed in bulk through My Page.
  • the user may register the video content or link information of the video content owned by the user through the user terminal 50 in the management server 100.
  • the user may manage the server.
  • Video content registered directly at 100 may also be used equally as a medium of a product advertisement in the present invention.
  • the present invention is recognized in the field of electronic commerce.

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Abstract

Disclosed are a method for providing product information by using a video and a management server used therefor. The present invention is implemented through the steps, performed by a management server, of: receiving, from a user terminal, a request for posting product information corresponding to a specific scene of a video provided through the management server; when a product purchase has been made on the basis of the product information, receiving product purchase information from a shopping mall server which has sold the product; and determining compensation for a user who posted the product information on the basis of the product purchase information. The present invention minimizes the reluctance of viewers toward an advertisement using a video as a medium, thereby maximizing the effect of the advertisement. In addition, the present invention can support an immediate purchase of a product which has attracted attention during the watching of a video. In addition, according to the present invention, the user can induce a purchaser to purchase a product by registering pin product information in a video selected by the user, and thereafter, a predetermined commission can be distributed to the user when the purchaser purchases the product.

Description

동영상을 이용한 상품 정보 제공 방법 및 이에 사용되는 관리 서버Product information providing method using a video and the management server used therein
본 발명은 동영상을 이용한 상품 정보 제공 방법 및 이에 사용되는 관리 서버에 관한 것으로, 더욱 상세하게는 동영상을 매체로 하는 광고에 있어서의 시청자의 거부감을 최소화함으로써, 광고의 효과를 극대화할 수 있고, 동영상의 시청 중에 관심을 갖게 된 상품에 대한 즉각적인 구매를 지원할 수 있을 뿐만 아니라, 사용자가 자신이 선택한 동영상에 핀 상품 정보를 등록함으로써 구매자의 상품 구매를 유도할 수 있게 되며, 이후 구매자의 상품 구매가 있는 경우에 소정의 수수료의 분배받을 수 있도록 하는 동영상을 이용한 상품 정보 제공 방법 및 이에 사용되는 관리 서버에 관한 것이다. The present invention relates to a method for providing product information using a video and a management server used in the same. More particularly, by minimizing the viewer's rejection in a commercial advertising a video, it is possible to maximize the effect of the advertisement, In addition to supporting instant purchases of items that interest you while watching, you can also encourage buyers to purchase products by registering pin product information in their selected videos. The present invention relates to a method of providing product information using a video that enables distribution of a predetermined fee and a management server used therein.
종래의 동영상을 매체로 하는 광고들은 대부분 스트리밍 동영상이나 다운로드 받은 동영상의 시작 부분, 끝부분 또는 동영상의 재생 도중에 동영상 광고를 삽입하거나, 동영상 플레이어의 스킨에 광고 배너나 문구 등을 노출시키거나 또는 동영상이 재생되는 화면 상에 특정 광고 문구를 고정 삽입하는 형태가 일반적이다.Conventional video ads are usually embedded with a video ad at the beginning, end, or during the playback of a streaming video or downloaded video, exposing an ad banner or text on the skin of the video player, or In general, a particular advertisement text is fixedly inserted on a screen to be played.
그러나, 이와 같은 종래 기술에 따른 동영상 매체 광고는 해당 동영상의 시청자에게 심리적 거부감을 유발하기 때문에 광고 비용 대비 광고의 효과가 상대적으로 낮다는 한계가 있다.However, since the video media advertisement according to the related art causes psychological rejection to viewers of the video, the effect of the advertisement relative to the advertising cost is relatively low.
따라서, 본 발명의 목적은, 동영상을 매체로 하는 광고에 있어서의 시청자의 거부감을 최소화함으로써, 광고의 효과를 극대화할 수 있고, 동영상의 시청 중에 관심을 갖게 된 상품에 대한 즉각적인 구매를 지원할 수 있을 뿐만 아니라, 사용자가 자신이 선택한 동영상에 핀 상품 정보를 등록함으로써 구매자의 상품 구매를 유도할 수 있게 되며, 이후 구매자의 상품 구매가 있는 경우에 소정의 수수료의 분배받을 수 있도록 하는 동영상을 이용한 상품 정보 제공 방법 및 이에 사용되는 관리 서버를 제공함에 있다.Accordingly, an object of the present invention is to maximize the effect of the advertisement by minimizing the viewer's rejection in the advertisement using the video as a medium, it is possible to support the immediate purchase of the goods interested in watching the video. In addition, the user can induce the buyer to purchase the product by registering the pin product information in the video selected by the user, and product information using the video that allows a predetermined fee to be distributed in case there is a purchase of the product by the buyer. The present invention provides a method and a management server used therefor.
상기 목적을 달성하기 위한 본 발명에 따른 동영상을 이용한 상품 정보 제공 방법은, 관리 서버가, 상기 관리 서버를 통해 제공되는 동영상의 특정 장면에 대응되는 상품 정보의 게시 요청을 사용자 단말기로부터 수신하는 단계; 상기 관리 서버가, 상기 상품 정보에 기초하여 상품 구매가 이루어진 경우에, 상기 상품을 판매한 쇼핑몰 서버로부터 상품 구매 정보를 수신하는 단계; 및 상기 관리 서버가, 상기 상품 구매 정보에 기초하여 상기 상품 정보를 게시한 사용자에 대한 보상을 결정하는 단계를 포함한다.According to an aspect of the present invention, there is provided a method of providing product information using a video, the management server comprising: receiving a request for posting product information corresponding to a specific scene of a video provided through the management server from a user terminal; Receiving, by the management server, product purchase information from a shopping mall server that sells the product when product purchase is made based on the product information; And determining, by the management server, a reward for the user who posted the product information based on the product purchase information.
한편, 본 발명에 따른 관리 서버는, 상기 관리 서버를 통해 제공되는 동영상의 특정 장면에 대응되는 상품 정보의 게시 요청을 사용자 단말기로부터 수신하고, 상기 상품 정보에 기초하여 상품 구매가 이루어진 경우에, 상기 상품을 판매한 쇼핑몰 서버로부터 상품 구매 정보를 수신하는 수신부; 및 상기 상품 구매 정보에 기초하여 상기 상품 정보를 게시한 사용자에 대한 보상을 결정하는 판단부를 포함한다.Meanwhile, when the management server according to the present invention receives a request for posting product information corresponding to a specific scene of a video provided through the management server from a user terminal and purchases a product based on the product information, A receiving unit for receiving product purchase information from a shopping mall server selling the product; And a determination unit determining a reward for a user who posted the product information based on the product purchase information.
본 발명에 따르면, 동영상을 매체로 하는 광고에 있어서의 시청자의 거부감을 최소화함으로써, 광고의 효과를 극대화할 수 있게 된다.According to the present invention, it is possible to maximize the effect of the advertisement by minimizing the viewer's rejection in the advertisement with the video.
아울러, 본 발명에 따르면, 동영상의 시청 중에 관심을 갖게 된 상품에 대한 즉각적인 구매를 지원할 수 있게 된다.In addition, according to the present invention, it is possible to support an immediate purchase of a product that is of interest during viewing of the video.
아울러, 본 발명에 따르면, 사용자는 자신이 선택한 동영상에 핀 상품 정보를 등록함으로써 구매자의 상품 구매를 유도할 수 있게 되며, 이후 구매자의 상품 구매가 있는 경우에 소정의 수수료의 분배받을 수 있게 된다.In addition, according to the present invention, the user can induce the purchaser of the product by registering the pin product information in the video selected by the user, and after that the purchase of the product can be distributed a predetermined fee.
도 1은 본 발명의 일 실시예에 따른 동영상을 이용한 상품 정보 제공 시스템의 구성도,1 is a block diagram of a product information providing system using a video according to an embodiment of the present invention,
도 2는 본 발명의 일 실시예에 따른 동영상을 이용한 상품 정보 제공 서비스를 제공하는 관리 서버의 구조를 나타내는 기능 블록도,2 is a functional block diagram illustrating a structure of a management server that provides a product information providing service using a video according to an embodiment of the present invention;
도 3은 본 발명의 일 실시예에 따른 동영상을 이용한 상품 정보 제공 방법의 실행 과정을 설명하는 신호 흐름도, 및3 is a signal flow diagram illustrating an execution process of a product information providing method using a video according to an embodiment of the present invention;
도 4 내지 도 7은 본 발명의 일 실시예에 따른 동영상을 이용한 상품 정보 제공 방법의 실행에 따른 사용자 단말기의 화면 상태를 나타낸 도면이다.4 to 7 are diagrams illustrating screen states of a user terminal according to execution of a method for providing product information using a video according to an embodiment of the present invention.
이하에서는 도면을 참조하여 본 발명을 보다 상세하게 설명한다. 도면들 중 동일한 구성요소들은 가능한 한 어느 곳에서든지 동일한 부호들로 나타내고 있음에 유의해야 한다. 또한 본 발명의 요지를 불필요하게 흐릴 수 있는 공지 기능 및 구성에 대한 상세한 설명은 생략한다.Hereinafter, with reference to the drawings will be described the present invention in more detail. It should be noted that the same elements in the figures are represented by the same numerals wherever possible. In addition, detailed descriptions of well-known functions and configurations that may unnecessarily obscure the subject matter of the present invention will be omitted.
도 1은 본 발명의 일 실시예에 따른 동영상을 이용한 상품 정보 제공 시스템의 구성도이다. 도 1을 참조하면, 본 발명의 일 실시예에 따른 동영상을 이용한 상품 정보 제공 시스템은 사용자 단말기(50), 구매자 단말기(70), 관리 서버(100), 및 쇼핑몰 서버(200)를 포함한다.1 is a block diagram of a product information providing system using a video according to an embodiment of the present invention. 1, a product information providing system using a video according to an embodiment of the present invention includes a user terminal 50, a purchaser terminal 70, a management server 100, and a shopping mall server 200.
먼저, 사용자 단말기(50)는, 관리 서버(100)를 통해 제공되는 동영상 컨텐츠의 특정 장면에 대응되는 상품 정보를 게시함으로써 해당 상품의 구매자에 의한 구매를 유도하려는 사용자가 소지하고 있는 스마트 폰, PC 등의 통신 단말기이다.First, the user terminal 50 is a smart phone, PC possessed by a user who wants to induce a purchase by the buyer of the product by posting product information corresponding to a specific scene of the video content provided through the management server 100 And a communication terminal.
한편, 구매자 단말기(70)는, 관리 서버(100)를 통해 제공되는 동영상 컨텐츠의 재생 과정에서 노출되는 상품 정보에 기초하여 해당 상품을 구매하는 구매자가 소지하고 있는 스마트 폰, PC 등의 통신 단말기이다.On the other hand, the purchaser terminal 70 is a communication terminal such as a smart phone, a PC, etc. possessed by a buyer who purchases the product based on the product information exposed in the process of playing the video content provided through the management server 100. .
관리 서버(100)는 본 발명에 따른 동영상을 이용한 상품 정보 제공 서비스를 네트워크를 통해 제공하는 사업자가 설치 및 운영하는 서버로서, 사용자 단말기(50)로부터 동영상의 특정 장면에 대응되는 상품 정보의 게시 요청을 수신하고, 동영상의 특정 장면에 대응되도록 게시된 상품 정보에 기초하여 상품 구매가 이루어진 경우에 상품 구매 정보를 쇼핑몰 서버(200)로부터 수신하며, 이에 따라 해당 상품 정보를 게시한 사용자에 대한 보상을 결정한다.The management server 100 is a server installed and operated by a company that provides a product information providing service using a video through a network according to the present invention, and requests posting of product information corresponding to a specific scene of a video from the user terminal 50. Receives a product purchase information from the shopping mall server 200 when a product purchase is made based on the product information posted to correspond to a specific scene of the video, and accordingly rewards the user who posted the product information Decide
한편, 쇼핑몰 서버(200)는 본 발명에 따른 서비스를 제공하는 사업자와 제휴 관계에 있는 쇼핑몰 사업자의 서버로서, 쇼핑몰 서버(200)에 저장 및 등록되어 있는 일련의 상품 정보는 관리 서버(100)에 접속한 사용자 단말기(50)를 통해 검색 가능하게 된다.Meanwhile, the shopping mall server 200 is a server of a shopping mall operator in partnership with a provider providing a service according to the present invention, and a series of product information stored and registered in the shopping mall server 200 is stored in the management server 100. It is possible to search through the connected user terminal 50.
도 2는 본 발명의 일 실시예에 따른 동영상을 이용한 상품 정보 제공 서비스를 제공하는 관리 서버(100)의 구조를 나타내는 기능 블록도이다. 도 2를 참조하면, 본 발명의 일 실시예에 따른 동영상을 이용한 상품 정보 제공 서비스를 제공하는 관리 서버(100)는 수신부(110), 저장부(130), 송신부(150), 및 판단부(170)를 포함한다.2 is a functional block diagram illustrating a structure of a management server 100 that provides a product information providing service using a video according to an embodiment of the present invention. 2, the management server 100 for providing a product information providing service using a video according to an embodiment of the present invention includes a receiver 110, a storage 130, a transmitter 150, and a determiner ( 170).
먼저, 관리 서버(100)의 수신부(110)는 관리 서버(100)를 통해 제공되는 동영상의 특정 장면에 대응되는 상품 정보의 게시 요청을 사용자 단말기(50)로부터 수신하며, 또한 해당 상품 정보에 기초하여 상품 구매가 이루어진 경우에 해당 상품을 판매한 쇼핑몰 서버(200)로부터 구매자의 상품 구매 정보를 수신한다.First, the receiver 110 of the management server 100 receives a request for posting product information corresponding to a specific scene of a video provided through the management server 100 from the user terminal 50, and also based on the product information. When the product purchase is made, the product purchase information of the buyer is received from the shopping mall server 200 selling the corresponding product.
한편, 관리 서버(100)의 저장부(130)에는 사용자 단말기(50) 또는 구매자 단말기(70)에 제공되는 동영상 컨텐츠, 또는 외부 서버에 저장되어 있는 동영상 컨텐츠의 링크 정보가 저장되어 있다.The storage unit 130 of the management server 100 stores video information provided to the user terminal 50 or the purchaser terminal 70, or link information of the video content stored in an external server.
관리 서버(100)의 송신부(150)는 사용자 단말기(50) 또는 구매자 단말기(70)의 요청에 따라 동영상 컨텐츠 또는 동영상 컨텐츠의 링크 정보를 사용자 단말기(50) 또는 구매자 단말기(70)에 송신하는 기능을 수행한다.The transmitting unit 150 of the management server 100 transmits the link information of the video content or the video content to the user terminal 50 or the purchaser terminal 70 according to a request of the user terminal 50 or the purchaser terminal 70. Do this.
한편, 관리 서버(100)의 판단부(170)는 사용자가 동영상 컨텐츠에 게시한 상품 정보에 기초하여 구매자에 의한 구매가 이루어진 경우에 해당 사용자에 대한 보상을 결정하는 기능을 수행한다.On the other hand, the determination unit 170 of the management server 100 performs a function to determine the compensation for the user when the purchase is made by the buyer based on the product information posted by the user in the video content.
도 3은 본 발명의 일 실시예에 따른 동영상을 이용한 상품 정보 제공 방법의 실행 과정을 설명하는 신호 흐름도이다. 이하에서는 도 1 내지 도 3을 참조하여, 본 발명의 일 실시예에 따른 동영상을 이용한 상품 정보 제공 방법을 설명하기로 한다.3 is a signal flow diagram illustrating an execution process of a product information providing method using a video according to an embodiment of the present invention. Hereinafter, a method of providing product information using a video according to an embodiment of the present invention will be described with reference to FIGS. 1 to 3.
먼저, 관리 서버(100)에서 제공하는 상품 정보 제공 서비스의 회원으로 가입되어 있는 사용자는 사용자 단말기(50)를 통해 관리 서버(100)에 접속 및 로그인한 상태에서 관리 서버(100)가 제공하는 동영상 컨텐츠에 대한 검색을 실행한다(S305).First, a user who is registered as a member of a product information providing service provided by the management server 100 accesses and logs in the management server 100 through the user terminal 50 and provides a video provided by the management server 100. The search for the content is executed (S305).
동영상 컨텐츠의 검색을 완료한 사용자가 특정 동영상 컨텐츠를 선택함에 따라, 관리 서버(100)의 송신부(150)는 사용자 단말기(50)로 해당 동영상 컨텐츠를 스트리밍 방식으로 전송한다(S310).As the user who completes the search for the video content selects the specific video content, the transmitter 150 of the management server 100 transmits the video content to the user terminal 50 in a streaming manner (S310).
이에 따라, 도 4에서와 같이 사용자는 사용자 단말기(50)를 통해 해당 동영상 컨텐츠를 감상하게 되며, 사용자는 동영상의 재생 화면 중에서 특정 상품(예를 들면, 선글라스)이 노출되는 장면에서 동영상의 재생을 정지시킨다. Accordingly, as shown in FIG. 4, the user views the video content through the user terminal 50, and the user plays the video in a scene where a specific product (eg, sunglasses) is exposed on the video playback screen. Stop it.
한편, 사용자가 동영상의 정지 화면에 포함되어 있는 상품에 대한 상품 판매 정보(온라인 쇼핑몰 정보, 가격 정보 등)를 해당 동영상과 관련된 상품 정보로서 등록하기를 희망하는 경우에, 사용자는 도 4에서의 "PIN PRODUCTS" 아이콘을 선택하게 되며, 이에 따라 관리 서버(100)는 사용자 단말기(50)로부터 상품 등록 요청을 수신한다(S315).On the other hand, if the user wishes to register the product sales information (online shopping mall information, price information, etc.) for the product included in the still image of the video as the product information associated with the video, the user may enter " PIN PRODUCTS "icon, and thus the management server 100 receives a product registration request from the user terminal 50 (S315).
이에 관리 서버(100)는 사용자 단말기(50)에 도 5에서와 같이 검색창을 제공하며, 사용자는 검색창에 "선글라스"를 입력함으로써, 상품 판매 정보를 검색한다(S320).The management server 100 provides a search box to the user terminal 50 as shown in FIG. 5, and the user searches for product sales information by inputting "sunglasses" in the search box (S320).
이에 따라, 관리 서버(100)의 수신부(110)는 사용자 단말기(50)로부터 사용자가 입력한 검색 키워드를 포함하는 검색 요청 메시지를 수신하게 되며, 이러한 경우에 관리 서버(100)는 제휴되어 있는 쇼핑몰 서버(200)에 저장되어 있는 상품 판매 정보를 검색하고, 그 결과 검색된 상품 판매 정보를 도 5에서와 같이 사용자 단말기(50)에 송신한다(S335).Accordingly, the receiving unit 110 of the management server 100 receives a search request message including a search keyword input by the user from the user terminal 50, and in this case, the management server 100 is affiliated with a shopping mall. The product sale information stored in the server 200 is retrieved, and as a result, the retrieved product sale information is transmitted to the user terminal 50 as shown in FIG. 5 (S335).
한편, 본 발명을 실시함에 있어서, 관리 서버(100)가 상품 판매 정보를 검색함에 있어서는, 관리 서버(100)가 사용자가 입력한 검색 키워드를 포함하는 상품 검색 요청을 제휴된 쇼핑몰 서버(200)로 송신하고(S325), 이에 따라 쇼핑몰 서버(200)에 의해 실행된 상품 검색 정보를 쇼핑몰 서버(200)로부터 수신할 수도 있을 것이다(S330).Meanwhile, in carrying out the present invention, when the management server 100 searches for product sale information, the management server 100 sends a product search request including a search keyword input by the user to the associated shopping mall server 200. In operation S325, product search information executed by the shopping mall server 200 may be received from the shopping mall server 200 (S330).
한편, 도 5에서와 같이 검색 키워드와 관련된 다양한 상품 판매 정보를 사용자 단말기(50)를 통해 수신한 사용자는, 검색된 상품 중에서 동영상의 정지 화면에서의 상품과 동일하거나, 유사한 상품을 선택한다.Meanwhile, as illustrated in FIG. 5, a user who receives various product sales information related to a search keyword through the user terminal 50 selects a product that is the same as or similar to the product on the still image of the searched product.
상기와 같이 사용자가 사용자 단말기(50)를 통해 특정 상품을 선택한 경우에 도 6에서와 같이 사용자는 자신이 선택한 상품의 상세 판매 정보를 확인할 수 있게 된다.When the user selects a specific product through the user terminal 50 as described above, as shown in FIG. 6, the user can check detailed sales information of the product selected by the user.
한편, 전술한 S310 단계에서 정지시킨 화면(선글라스가 노출된 재생 장면)이 향후 재생되는 경우에, 관련 상품으로서 상기의 상품 판매 정보가 해당 장면과 함께 구매자들에게 제공되기를 사용자가 희망하는 경우에, 사용자는 도 6에서의 "Pin it" 아이콘을 선택한다.On the other hand, in the case where the screen (playback scene with the sunglasses exposed) which is stopped in the above-described step S310 is reproduced in the future, when the user wishes that the product sales information as the related product is provided to the buyers with the scene, The user selects the "Pin it" icon in FIG.
이와 같이 사용자가 "Pin it" 아이콘을 선택하는 경우에 관리 서버(100)는 사용자 단말기(50)로부터 상품 정보 게시 요청을 수신하게 되며(S340), 이에 따라 관리 서버(100)는 사용자가 선택한 상품 정보를 전술한 S310 단계에서 재생되었던 동영상과 관련된 상품 판매 정보로서, 다음의 표 1에서와 같이 해당 동영상의 재생 정보와 연계하여 등록한다(S345).When the user selects the "Pin it" icon as described above, the management server 100 receives a product information posting request from the user terminal 50 (S340), and accordingly, the management server 100 selects the product selected by the user. The information is registered as merchandise sales information related to the video played in step S310 described above, and is registered in association with the playback information of the video as shown in Table 1 below (S345).
NoNo Pinned TimePinned time 핀 상품 정보Pin product information 사용자 아이디User id
1One 00:3000:30 선글라스(쇼핑몰 링크 정보)Sunglasses (shopping mall link information) Hwang07Hwang07
22 01:3501:35 모자(쇼핑몰 링크 정보)Hat (shopping mall link information) Kim1234Kim1234
33 02:0702:07 가방(쇼핑몰 링크 정보)Bag (shopping mall link information) Hong777Hong777
구체적으로, 관리 서버(100)의 저장부(130)에는 특정 동영상과 연관 등록된 상품(이른 바, 핀 상품) 정보가 상기 표 1에서와 같이 저장되어 있으며, 상기 표 1은 해당 동영상의 재생 시각 '00:30'에서의 재생 화면과 관련되는 상품 판매 정보(선글라스의 쇼핑몰 링크 정보)를 아이디가 'Hwang07'인 사용자가 해당 동영상의 연관 정보로서 게시하였고, 동영상의 재생 시각 '01:35'에서의 재생 화면과 관련되는 상품 판매 정보(모자의 쇼핑몰 링크 정보)를 아이디가 'Kim1234'인 사용자가 해당 동영상의 연관 정보로서 게시하였으며, 동영상의 재생 시각 '02:07'에서의 재생 화면과 관련되는 상품 판매 정보(가방의 쇼핑몰 링크 정보)를 아이디가 'Hong777'인 사용자가 해당 동영상의 연관 정보로서 게시하였음을 나타낸다. In detail, the storage unit 130 of the management server 100 stores product (so-called pin product) information associated with a specific video as shown in Table 1 above, and Table 1 shows a playback time of the video. A user with ID 'Hwang07' posted the product sales information (sunglasses link information) related to the playback screen at '00: 30 'as the related information of the corresponding video, and at the playing time of the video at '01: 35' A user with ID 'Kim1234' has posted the product sales information related to the playback screen of the user as the related information of the corresponding video, and is related to the playback screen at the video's playback time '02: 07 '. It indicates that the product selling information (the shopping mall link information of the bag) has been posted by the user whose ID is 'Hong777' as related information of the corresponding video.
이후 구매자 단말기(70)를 통해 관리 서버(100)에 접속한 구매자가 관리 서버(100)에서 제공하는 동영상 컨텐츠를 검색하던 중 상기 표 1에서와 같이 상품 판매 정보가 연관 등록되어 있는 동영상 컨텐츠를 선택하는 경우에(S350), 관리 서버(100)는 해당 동영상 컨텐츠를 구매자 단말기(70)에 전송함에 있어서, 상기 표 1에 따른 장면별 핀 상품 정보를 함께 전송한다(S355,S360).Then, while the buyer accesses the management server 100 through the purchaser terminal 70 while searching for the video content provided by the management server 100, as shown in Table 1 above, the video content to which product sales information is registered is selected. In the case (S350), the management server 100 transmits the pin goods information for each scene according to Table 1 in transmitting the video content to the purchaser terminal 70 (S355, S360).
그에 따라, 구매자가 구매자 단말기(70)를 통해 해당 동영상을 시청함에 있어서, 도 4의 우측 하단에서와 같이 현재 재생되고 있는 화면과 관련되는 상품 판매 정보로서 핀 상품 정보가 재생 시간에 따라 순차적으로 표시되게 된다.Accordingly, when the buyer views the video through the purchaser terminal 70, the pin product information is sequentially displayed according to the play time as product sales information related to the screen currently being played as shown in the lower right of FIG. Will be.
구체적으로, 재생 시각 '00:30'에서는 재생 화면과 관련된 핀 상품 정보로서 선글라스 이미지 및 관련 쇼핑몰 링크 정보가 구매자에게 제공되고, 재생 시각 '01:35'에서는 재생 화면과 관련된 상품 정보로서 모자의 이미지 및 관련 쇼핑몰 링크 정보가 구매자에게 제공되며, 재생 시각 '02:07'에서는 재생 화면과 관련되는 상품 정보로서 가방의 이미지 및 관련 쇼핑몰 링크 정보가 구매자에게 제공된다.Specifically, at the play time '00: 30 ', the sunglasses image and the related shopping mall link information are provided to the buyer as the pin product information related to the play screen, and at the play time '01: 35', the hat image is used as the product information related to the play screen. And the related shopping mall link information is provided to the buyer, and at the playback time '02: 07 ', the bag image and the related shopping mall link information are provided to the buyer as product information related to the playback screen.
이와 같이, 동영상 재생에 따라 함께 제공되는 핀 상품 정보를 구매자가 선택함에 따라(S365), 구매자 단말기(70)는 해당 핀 상품을 판매하는 쇼핑몰의 서버로 접속하게 되며, 이후 구매자가 구매자 단말기(70)를 통해 해당 상품의 구매를 결정하는 경우에, 쇼핑몰 서버(200)는 구매자 단말기(70)로부터 상품 구매 요청을 수신하게 된다(S370).As such, as the buyer selects the pin goods information provided along with the video playback (S365), the buyer terminal 70 connects to a server of a shopping mall that sells the corresponding pin goods, and the buyer terminal 70 then. In the case of determining the purchase of the corresponding product through), the shopping mall server 200 receives a product purchase request from the purchaser terminal 70 (S370).
한편, 본 발명을 실시함에 있어서는, 전술한 S370 단계에서 쇼핑몰 서버(200)로 송신되는 상품 구매 요청에는 상기 표 1에서의 핀 상품 정보를 게시한 사용자 아이디 정보가 함께 포함되도록 함이 바람직할 것이다. On the other hand, in the practice of the present invention, it will be preferable to include the user ID information posted the pin product information in Table 1 in the product purchase request sent to the shopping mall server 200 in step S370 described above.
상기와 같이 구매자 단말기(70)로부터 상품 구매 요청을 수신한 쇼핑몰 서버(200)는 구매 대금 결제 여부를 확인한 후 상품 구매를 승인하며(S375), 이와 같이 상품 구매가 완료된 경우에 쇼핑몰 서버(200)는 해당 상품의 상품 구매 정보를 관리 서버(100)에 송신한다(S380).The shopping mall server 200 receiving the product purchase request from the purchaser terminal 70 as described above approves the purchase of the product after confirming the payment of the purchase price (S375), and when the product purchase is completed as described above, the shopping mall server 200. Transmits the product purchase information of the corresponding product to the management server 100 (S380).
한편, 전술한 S380 단계에서의 상품 구매 정보에는 상품 판매 금액, 해당 상품 판매에 따른 판매 수수료로서 관리 서버(100)의 운영자에게 지급될 금액, 해당 상품의 핀 상품 정보를 게시한 사용자 아이디 정보 등이 포함되도록 함이 바람직할 것이다.On the other hand, the product purchase information in the above-mentioned step S380 includes the product sales amount, the amount to be paid to the operator of the management server 100 as a sales fee according to the sale of the product, the user ID information that posted the pin product information of the corresponding product, etc. It would be desirable to include.
쇼핑몰 서버(200)로부터 상기와 같은 상품 구매 정보를 수신한 관리 서버(100)는 상품 구매 정보에 포함되어 있는 사용자 아이디 정보에 기초하여, 해당 사용자에게의 소정의 판매 수수료 지급 등의 보상을 결정한다(S385).The management server 100 that receives the product purchase information as described above from the shopping mall server 200 determines a compensation such as payment of a predetermined sales fee to the corresponding user based on the user ID information included in the product purchase information. (S385).
이와 같이 본 발명에 의하면, 동영상을 매체로 하는 광고를 접하는 시청자의 거부감을 최소할 수 있게 됨에 따라, 동영상을 매체로 하는 광고의 효과를 극대화할 수 있게 된다.As described above, according to the present invention, it is possible to minimize the rejection of the viewer who encounters the advertisement using the video, thereby maximizing the effect of the advertisement using the video.
또한, 본 발명에 의하면, 구매자가 동영상의 시청 중에 관심을 갖게 된 상품에 대한 즉각적인 구매를 지원함으로써, 광고의 실행에 따른 즉각적인 매출 증대의 효과를 도모할 수 있게 된다.In addition, according to the present invention, by supporting an immediate purchase of a product that a buyer is interested in while watching a video, it is possible to achieve an immediate increase in sales according to the execution of the advertisement.
뿐만 아니라, 본 발명에 의하면 사용자는 관리 서버(100)를 통해 핀 상품 정보를 등록함으로써 구매자의 상품 구매를 유도할 수 있게 되며, 구매자의 상품 구매에 따라 쇼핑몰 사업자로부터 지급되는 수수료의 일부를 관리 서버(100)의 운영자로부터 분배받을 수 있게 된다.In addition, according to the present invention, the user can induce a buyer to purchase a product by registering pin product information through the management server 100, and manages a part of the fee paid from the shopping mall operator according to the purchase of the product by the management server. Can be distributed from the operator of (100).
한편, 본 발명을 실시함에 있어서는, 이와 같은 사용자의 핀 상품 정보의 동영상에의 등록을 통한 수익 활동을 장려하기 위해서, 사용자별 관리 페이지(이른 바, 마이 페이지)를 제공함이 바람직할 것이다.On the other hand, in the practice of the present invention, it is preferable to provide a user-specific management page (so-called My Page) in order to encourage the user's profit activity by registering the user's pin product information in the video.
구체적으로, 사용자가 사용자 단말기(50)를 통해 관리 서버(100)에 마이 페이지의 제공을 요청하는 경우에, 관리 서버(100)는 도 7에서와 같은 사용자별 '마이 페이지'를 제공함이 바람직할 것이다(S390,S395).Specifically, when the user requests the provision of the My Page to the management server 100 through the user terminal 50, the management server 100 may provide a 'My Page' for each user as shown in FIG. 7. (S390, S395).
즉, 도 7에서와 같이 관리 서버(100)가 제공하는 '마이 페이지'에는 사용자가 등록한 일련의 핀 상품 정보가 관련 동영상 정보와 함께 일괄 제공되며, 사용자는 자신이 각종 동영상에 대해 등록한 핀 상품 정보를 마이 페이지를 통해 일괄적으로 확인 및 관리할 수 있게 된다.That is, as shown in FIG. 7, the 'My Page' provided by the management server 100 is provided with a series of pin product information registered by the user together with related video information, and the user has registered pin product information for various videos. Can be checked and managed in bulk through My Page.
한편, 본 발명을 실시함에 있어서, 사용자는 사용자 단말기(50)를 통해 자신이 소유하고 있는 동영상 컨텐츠 또는 동영상 컨텐츠의 링크 정보를 관리 서버(100)에 등록할 수도 있을 것이며, 이와 같이 사용자가 관리 서버(100)에 직접 등록한 동영상 컨텐츠 또한 본 발명에서의 상품 광고의 매체로서 동일하게 사용될 수 있을 것이다.Meanwhile, in the practice of the present invention, the user may register the video content or link information of the video content owned by the user through the user terminal 50 in the management server 100. In this way, the user may manage the server. Video content registered directly at 100 may also be used equally as a medium of a product advertisement in the present invention.
본 발명에서 사용한 용어는 단지 특정한 실시 예를 설명하기 위해 사용된 것으로 본 발명을 한정하려는 의도가 아니다. 단수의 표현은 문맥상 명백하게 다르게 뜻하지 않는 한, 복수의 표현을 포함한다. 본 출원에서, "포함하다" 또는 "가지다" 등의 용어는 명세서상에 기재된 특징, 숫자, 단계, 동작, 구성요소, 부품 또는 이들을 조합한 것이 존재함을 지정하려는 것이지, 하나 또는 그 이상의 다른 특징들이나 숫자, 단계, 동작, 구성요소, 부품 또는 이들을 조합한 것들의 존재 또는 부가 가능성을 미리 배제하지 않는 것으로 이해되어야 한다.The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "comprise" or "have" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.
이상에서는 본 발명의 바람직한 실시예 및 응용예에 대하여 도시하고 설명하였지만, 본 발명은 상술한 특정의 실시예 및 응용예에 한정되지 아니하며, 청구범위에서 청구하는 본 발명의 요지를 벗어남이 없이 당해 발명이 속하는 기술분야에서 통상의 지식을 가진자에 의해 다양한 변형실시가 가능한 것은 물론이고, 이러한 변형실시들은 본 발명의 기술적 사상이나 전망으로부터 개별적으로 이해되어져서는 안될 것이다.While the above has been shown and described with respect to preferred embodiments and applications of the present invention, the present invention is not limited to the specific embodiments and applications described above, the invention without departing from the gist of the invention claimed in the claims Various modifications can be made by those skilled in the art, and these modifications should not be individually understood from the technical spirit or the prospect of the present invention.
본 발명은 전자 상거래 분야에서의 산업상 이용 가능성이 인정된다.Industrial Applicability The present invention is recognized in the field of electronic commerce.

Claims (2)

  1. 관리 서버가, 상기 관리 서버를 통해 제공되는 동영상의 특정 장면에 대응되는 상품 정보의 게시 요청을 사용자 단말기로부터 수신하는 단계;Receiving, by a management server, a request for posting product information corresponding to a specific scene of a video provided through the management server from a user terminal;
    상기 관리 서버가, 상기 상품 정보에 기초하여 상품 구매가 이루어진 경우에, 상기 상품을 판매한 쇼핑몰 서버로부터 상품 구매 정보를 수신하는 단계; 및Receiving, by the management server, product purchase information from a shopping mall server that sells the product when product purchase is made based on the product information; And
    상기 관리 서버가, 상기 상품 구매 정보에 기초하여 상기 상품 정보를 게시한 사용자에 대한 보상을 결정하는 단계;Determining, by the management server, a reward for the user who posted the product information based on the product purchase information;
    를 포함하는 동영상을 이용한 상품 정보 제공 방법.Product information providing method using a video including a.
  2. 관리 서버에 있어서,In the management server,
    상기 관리 서버를 통해 제공되는 동영상의 특정 장면에 대응되는 상품 정보의 게시 요청을 사용자 단말기로부터 수신하고, 상기 상품 정보에 기초하여 상품 구매가 이루어진 경우에, 상기 상품을 판매한 쇼핑몰 서버로부터 상품 구매 정보를 수신하는 수신부; 및Receiving a request for posting product information corresponding to a specific scene of a video provided through the management server from a user terminal, and when a product purchase is made based on the product information, product purchase information from a shopping mall server selling the product. Receiving unit for receiving; And
    상기 상품 구매 정보에 기초하여 상기 상품 정보를 게시한 사용자에 대한 보상을 결정하는 판단부Determination unit for determining a reward for the user who posted the product information based on the product purchase information
    를 포함하는 관리 서버.Management server comprising a.
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KR20160081682A (en) * 2014-12-31 2016-07-08 주식회사 테라클 Contents providing system
KR20160087091A (en) * 2015-01-13 2016-07-21 안성국 Apparatus for running system of on-line shopping mall and Program storage medium thereof

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CN109948602A (en) * 2019-01-21 2019-06-28 创新奇智(南京)科技有限公司 A kind of method, computer-readable medium and identifying system identifying commodity
CN109948602B (en) * 2019-01-21 2023-03-03 创新奇智(南京)科技有限公司 Method for identifying commodity, computer readable medium and identification system
CN110245979A (en) * 2019-05-28 2019-09-17 浙江华坤道威数据科技有限公司 A kind of advertisement dispensing analysis system based on big data
CN110245979B (en) * 2019-05-28 2021-08-31 浙江华坤道威数据科技有限公司 Advertisement putting analysis system based on big data

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