WO2021235629A1 - Adaptive item consumption platform, and system and operation method thereof - Google Patents

Abstract

The present invention relates to an adaptive item consumption platform, a system thereof, and an operation method. The present invention relates to an adaptive item consumption platform system for adaptively generating a market place in a predetermined image content provided through an unspecific content provision platform, the system comprising: an item registration unit allowing an unspecific user to register an item in the market place while reproducing the image content through a terminal; a recognition rate measurement unit for assessing the relevance between the registered item and an image content reproduction part corresponding to a time point at which the item is registered by the item registration unit; a market place management unit for determining, according to the degree of the relevance assessed by the recognition rate measurement unit, market place information including at least one of an exposure reproduction section, an exposure priority, and an exposure time of the registered item which is matched to the image content in the market place; and a storage device for storing information on the image content and information on the market place. Accordingly, the present invention can provide an optimal item recommendation function by automatically measuring the relevance between an item and an image content, thereby providing a high-quality adaptive item consumption platform service.

Description

Adaptive item consumption platform, its system and operating method

The present invention relates to an adaptive item consumption platform, a system and an operating method thereof, and more particularly, an adaptive item consumption platform that adaptively creates a marketplace for arbitrary image content provided through an unspecified content providing platform; It relates to the system and operation method.

While the number of users of video-based platform services such as YouTube, Netflix, and TikTok continues to increase, various functions for product sales are converging on various SNS platforms such as Instagram.

The present applicant has been registered for a platform that can adaptively link products, advertisements, etc. to an unspecified third content platform through Korean Patent Registration No. 1808161. In this way, a platform activated by linking products, advertisements, etc. to an unspecified content platform is called an adaptive item consumption platform.

Specifically, the 161' patent invention registers a product or advertisement for a video played on a YouTube platform, for example, and displays the registered product or advertisement together with the video when service users press a specific button while watching the video to display the item. By creating a consumption place, a user can, for example, purchase a product related to the video.

Here, if anyone is allowed to register when registering product sales URLs, advertisements, etc. for images, it can have great advantages in openness, ripple effect, diversity, etc., but it is difficult to respond to users who abuse this openness There is this. If it is not possible to manage the entire video or highly related items for each playback section of the video to be registered and operated, the quality of the service may be significantly damaged.

Accordingly, an object of the present invention is to further improve the above-described patented invention, and an object of the present invention is to provide an adaptive item consumption platform that provides openness to service users and guarantees high-quality service through optimal recommendation.

In addition, the present invention provides an adaptive item consumption platform that can promote business activation through revenue distribution among related entities such as platform service providers, influencers, product registrants, advertisement registrants, item consumers, and platform operating partners. aim to

The above object is an adaptive item consumption platform system for adaptively creating a marketplace for arbitrary image content provided through an unspecified content providing platform according to an aspect of the present invention, wherein an unspecified user uses the image content through a terminal. an item registration unit for registering an item in the market place while playing; a recognition rate measuring unit for evaluating the association between the reproduction portion of the video content corresponding to the item registration time by the item registration unit and the registered item; Determining marketplace information including at least one of an exposure reproduction section, exposure priority, and exposure time of the registered item matching the image content in the marketplace according to the degree of relevance evaluated by the recognition rate measurement unit Marketplace Management Department; and a storage device for storing the information on the image content and the marketplace information. It can be achieved by the adaptive item consumption platform system.

Here, the recognition rate measuring unit further comprises an image finder that finds an item that is the same as the registered item in the reproduction part of the video content based on the item registration time, and the recognition rate measuring unit determines that the same type of item found in the image finder is the same. The correlation may be evaluated according to whether it matches the registered item. Specifically, the recognition rate measuring unit differentiates the degree of association between the same item before and after the item registration time according to the size of the exposure area in the image content, or the recognition rate measuring unit is the same type before and after the item registration time The degree of the association may be differentiated according to the movement speed of the item, or the recognition rate measuring unit may differentiate the degree of the association according to the accumulated number of times or accumulated time exposed before the item registration time.

In addition, the marketplace management unit divides the reproduction section of the video content in which the registered item is exposed into slots having a constant or variable length to match the item exposure section, and the market place management section determines the degree of the association or the The number or length of the slots allowed to be exposed may be adjusted according to the properties of the video content reproduction section. Furthermore, it may further include a revenue distribution unit that determines the distribution of revenue according to the exposure of the registered item according to a predetermined distribution rule by reflecting the number of slots to which the registered item is exposed.

And, when the relevance of the registered item evaluated by the recognition rate measurement unit is equal to or less than a predetermined criterion, the apparatus further comprises a tag input unit for inputting a reason for item registration from the user, wherein the recognition rate measuring unit is based on the basis of the item registration. It is possible to evaluate the relevance of the registered item. Specifically, the system further includes a keyword extracting unit for extracting a keyword for the entire video content or a reproduction section, and the recognition rate measuring unit includes a basis for registering the item input from the tag input unit and a keyword extracted from the keyword extracting unit. It is possible to evaluate the relevance of the registered item based on the relevance of .

And, the system includes a predetermined hardware or software button installed in the user terminal; an item requesting unit for requesting the market place management unit for the market place information associated with the image content reproduction portion at the time the button is touched or pressed when the user touches or presses the button while playing the image content; and a marketplace generator configured to receive the market place information matched in response to the request of the item requester from the market place manager and generate the market place according to the market place information. In addition, the market place may display the video content and the screen on one screen in a divided manner, and the system distributes revenue according to the consumption of the registered item displayed on the market place according to a predetermined rule. It can be set as what further includes a distribution part. Here, the predetermined rule is a user who registered the exposed or sold registered item in the item register as a profit sharing target, an item consumption platform system operator, a used user terminal manufacturer, an item consumer, and the video content. It may include at least one of a provided platform operator and a third-party information sharer who contributed to item consumption.

And, in evaluating the relevance of the registered item, the recognition rate measuring unit relates to a title, a hashtag, a caption, information about a taste included in an image, smell information included in an image, and a place included in the image in evaluating the relevance of the registered item. The relevance of the registered item may be evaluated from text information including at least one of information and information about a situation included in an image, and the marketplace management unit is based on the text information and the information on the registered item. The related item may be crawled and included in the market place information.

And, the marketplace management unit causes the recognition rate measurement unit to evaluate the association between the registration item and the reproduction part of the image content that does not correspond to the registration time of the registered item, and the image content that is related to the registered item may be included in the marketplace information as an exposure section of the registered item.

In addition, the above object is an adaptive item consumption platform that adaptively creates a marketplace for arbitrary image content provided through an unspecified content providing platform according to another aspect of the present invention, wherein the image content is reproduced in a user terminal an item registration unit for allowing a user to register an item in the market place during the process; a predetermined hardware or software button installed in the user terminal; an item requesting unit for requesting, from an external server, a registration item associated with the image content reproduction portion at the time the button is touched or pressed when the user touches or presses the button while playing the image content; and a marketplace generator configured to receive and display the associated registration item and predetermined marketplace information on the associated registration item from the external server in response to the request of the item requesting portion, thereby generating the marketplace, wherein the marketplace includes: The information may be achieved by the adaptive item consumption platform, characterized in that it includes at least one of exposure time, exposure priority, and exposure status corresponding to the video content reproduction portion of the registered item. wherein the marketplace information is generated based on a correlation between the registered item and the video content reproduction part.

In addition, the above object is an adaptive item consumption platform operating method for adaptively generating a marketplace for arbitrary image content provided through an unspecified content providing platform according to another aspect of the present invention, wherein the image content is reproduced during playback. activating item registration according to a first user's input; receiving, from the first user, item information for registering the item and information on the video content reproduction section desired to be exposed in association with the registered item; evaluating the correlation between the registration item and the associated video content reproduction section; According to the result of the relevance evaluation, at least one of whether the registered item is exposed, the length of a reproduction time in the video content connected to the item in relation to the exposure section, or the priority of exposure when there are a plurality of registered items, is displayed on the marketplace information determining as and storing the marketplace information. Here, the evaluating of the relevance may include: finding an item of the same type as the registered item in the video content playback section desired to be exposed, input by the first user; and evaluating the relevance based on at least one of an in-screen exposure area, an exposure time, a movement speed, a previous cumulative number of exposures, or a previous cumulative exposure time within the video content playback section in which the same type of item is desired to be exposed. may include

The method may further include: providing the marketplace information associated with the video content to a terminal of the second user in response to an input of a second user playing the video content; and generating, in the second user's terminal, a market place based on the market place information and displaying it together with the image content. and collecting consumption information when the second user consumes the registered item through the created marketplace; and distributing a profit according to consumption of the registered item according to a predetermined rule based on the consumption information.

The present invention enables a high-quality adaptive item consumption platform service to be provided by automatically measuring the correlation with video content and providing an optimal item recommendation function.

1 is a block diagram of an adaptive item consumption platform system according to an embodiment of the present invention.

2 is a reference diagram for explaining a playback timeline and slot of video content used when registering an item in a platform system according to an embodiment of the present invention.

3 is a flowchart illustrating a process of registering an item in the platform system of FIG. 1 according to an embodiment of the present invention.

4 is a block diagram of an adaptive item consumption platform system according to another embodiment of the present invention.

5 is a flowchart for explaining the system-based marketplace creation and consumption process of FIG. 4 according to an embodiment of the present invention.

6 is an exemplary diagram of a system for providing an advertisement consumption platform consumed based on influencer content of a social media platform according to an embodiment of the present invention.

7 is a schematic diagram showing the configuration of an advertisement consumption platform providing system in which a server device is connected to communicate with a plurality of user terminals to provide an advertisement consumption platform according to another embodiment of the present invention.

8 is a schematic diagram illustrating a server configuration of a system configured to provide an advertisement consumption platform according to an embodiment of the present invention.

9 is an exemplary diagram showing advertisement information stored in an advertisement DB according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a block diagram of an adaptive item consumption platform system according to an embodiment of the present invention. As described above, the adaptive item consumption platform system is a platform system that has adaptability that can be linked to any video content provided by an unspecified content providing platform, and creates a marketplace by the method presented in the present invention. In addition, in the present specification, an item is a product to be consumed in the generated marketplace, and includes various objects such as tangible goods such as products, intangible services such as advertisements, chatting/discussion/information sharing services, and the like. It includes things that can be exchanged for free or for free through

1 , the adaptive item consumption platform system 1 according to an embodiment of the present invention includes an item registration unit 10, a recognition rate measurement unit 20, a marketplace management unit 30, a tag input unit 40, and keywords. It is configured to include an extraction unit 50 , a storage device 60 , and a revenue distribution unit 70 . All or part of these functional blocks may be implemented through a user terminal or server, specifically, a microprocessor, memory, and software may be integrated and implemented, and may be integratedly operated by one processor or implemented by two or more multi-processors. of course there is In addition, it should be understood that these processors perform software for performing respective functions described below for each functional block, and therefore each block refers to software and a memory storing the same in addition to the processor in an integrated manner.

The item registration unit 10 allows an unspecified user to register an item in the marketplace while playing video content through the terminal, and a user interface that allows the user to input an item to be registered and the registration time of the registration item It may be implemented by including a timeline setting unit for associating with the playback part of the video content corresponding to . It is a user interface that allows the user to register an item even when registering an item on the initial screen before playback of the video content, and can register all or part of the playback section of the video content that the user wants to expose by registering the item. can be implemented.

The item registration unit 10 may be provided in the user terminal, and some functions may be provided in the server and implemented separately in the user terminal and the server. The item registration unit 10 is a functional block that is functionally divided.

As described above, since items registered through the user interface have various forms such as product/advertisement/information sharing/conversation, an input window of a customized form may be activated. For example, in the form of an input window for registering a URL where you can purchase a product, a brief description and image of the product, an advertisement banner for simple product advertisement with a link, and a bulletin board where you can open and manage an open dialog. An input window may be activated.

The user can directly select the video content playback section to be registered in association with each item. When playing a video, a user can store a specific playback section as a section to expose an item by using a timeline and a playback time display bar that are generally provided to graphically show a video playback time. That is, as shown in FIG. 2 , a plurality of slots 311 , S1 to Sn dividing the playback timeline 310 of the video content 300 are presented, and a user who wants to register an item is exposed to the registered item. You can choose the slot you want. Here, according to various embodiments, the slots 311 may be uniformly arranged to have a constant time length, or may be preset to different lengths of the slots 311 according to a scene change in image content.

In another embodiment, the user may select the slot 311 or adjust the time length of the desired slot 311 to determine the registration section, and to match the slot 311 section of the video content.

Also, according to another embodiment, the user may register an item for the entire playback section of the video content, and in this case, the item is not linked at the time of registering the item.

Referring back to FIG. 1 , the recognition rate measurement unit 20 of the platform system 1 evaluates the association between the reproduction portion of the video content corresponding to the item registration time by the item registration unit 10 and the registered item.

Here, the association is for evaluating the appropriateness of item registration, preventing the reliability of the platform service according to the present invention from being lowered due to the impure intention of an unspecified user, and promoting effective item consumption by efficiently utilizing limited resources. . For example, a user with malicious intent may register spam advertisements and links to obscene sites. Accordingly, the system 1 stores such spam advertisements, information on obscene site information, that is, video titles, texts, URLs, videos, images/images exposed for specific body parts, specific phone numbers, etc. in advance. city), and through video/image/text comparison with registered items, information on inappropriate sites including obscene sites can be blocked.

Relevance does not simply mean the degree of relevance between the item and the video content to be played, but comprehensively includes the possibility that the corresponding playback part may induce the actual consumer to consume the item.

Accordingly, the recognition rate measurement unit 20 evaluates the item-content association in various ways and/or in a combination of various methods.

For example, if the user wants to register the hat worn by the main character in a specific playback section of the video content, it can be determined whether the hat, which is the item the user wants to register, and the hat worn by the main character match or are the same. . In addition, it is possible to further determine whether there is a possibility of purchasing a hat by driving the platform of the present invention in order to purchase a registered hat while watching the corresponding section from the point of view of the consumer. That is, through various evaluations of the size of the screen area where the hat is exposed in the corresponding playback section, the speed of movement of the hat and the main character wearing it, the playback time during which the hat is exposed, and the cumulative number of exposures of the previous hat in the video content. Item-content association can be evaluated.

To this end, the recognition rate measuring unit 20 may include an image finder (not shown) that finds an item that is the same as the registered item in the playback portion of the video content corresponding to the item registration time or in the playback section set by the user, A similar item found in a finder (not shown) may be evaluated for relevance according to whether or not it matches a registered item.

The image finder (not shown) may be implemented with various image search engines, and recognizes the same or the same type of item by searching for a specific item within the image content. These search engines have traditionally used a technique to determine similarity by comparing them in pixel units in consideration of the size and exposure direction in the image of the item based on the shape and color of the registered item, but recently, using AI It finds the same or the same item in the video based on learning. The recognition rate measuring unit 20 may evaluate to be related if the same or the same type of item matching the registered item is located within the video content playback section or the selected slot, otherwise, it may be evaluated as not related.

Additionally, the recognition rate measuring unit 20 may calculate an exposure area in an image frame of the detected same or the same type of item. The exposure area can be calculated based on the number of pixels in the area of the item image found in the image finder. The larger the exposure area, the higher the viewer's recognition rate can be differentially evaluated.

In addition, the viewer's recognition rate of video content can be evaluated by measuring the degree of spatial movement of the same or the same type of item between video frames sampled at regular time intervals as the size of the MPEG motion vector. can be used as a single argument to

In addition, the recognition rate measuring unit 20 may evaluate the correlation based on the exposure time of the detected same or the same type of item in a playback section or slot to be compared. If the exposure time is long, it can be evaluated that the viewer's recognition rate is high, and this can be used as a factor in the relevance evaluation. To this end, the number of sampled frames to which the corresponding item is exposed may be calculated, and the exposure time may be calculated in consideration of the sampling time interval.

In addition, it is possible to automatically search a section in which the image of the corresponding item is exposed for the entire video, and calculate the number or time of exposure of the image of the corresponding item before a registered content playback section or a selected slot through the automatic search. It is possible to guide the automatically searched section so that additional items can be registered in units of a desired slot according to a user's selection.

Referring back to FIG. 1 , the market place management unit 30 generates market place information as basic information for creating a marketplace for each registered item according to the degree of relevance evaluated by the recognition rate measurement unit 20 .

That is, as described above, if there is no correlation, the marketplace information is not generated, and if there is a correlation, the reproduction section information to link the registered item according to the degree of association, the information of the reproduction slot, the exposure priority between a plurality of items, the registration item Generates marketplace information including at least one of information about

For example, when it is determined that there is no item of the same or the same type as the registered item in the playback section or slot at the time of registration, the market place management unit 30 does not allow item registration for the corresponding playback section or slot, and thus the viewer It is prohibited to consume items that are not permitted while watching the corresponding playback section.

On the other hand, according to the degree of relevance, the market place management unit 30 may automatically adjust the playback section or slot associated with the registered item, unlike the setting of the user who registered the item, and if there is a slot designated by the user, all or Partially adjust the tolerance and provide information to registered users.

In addition, when there is a request for market place information from any consumer platform 200 , the market place management unit 30 provides information by searching for the requested information from the storage device 60 , and provides information on information use. It controls the overall flow of the system so that the profits can be distributed according to item consumption.

The tag input unit 40 is for allowing the user to input the reason for registering the item when the correlation of the registered item evaluated by the recognition rate measuring unit 20 is less than or equal to a predetermined criterion. The basis for item registration can be limited to short phrases such as hashtags, for example, and functions such as an automated image finder can be provided by allowing the user to directly explain the relevance that cannot be found in the playback part at the time of registration of the video content. complement

The keyword extraction unit 50 extracts keywords for the entire video content or the reproduction section, so that the recognition rate measurement unit 20 evaluates the correlation with the tag information input by the user through the tag input unit 40 . To this end, the keyword extraction unit 50 obtains information about the video content, for example, the title of the movie, URL, service provider, influencer, etc. from the recognition rate measurement unit 20 or the user terminal, and the video content is the title, Extracts key keywords from text such as subtitles, OCR, and hashtag information.

The storage device 60 stores the registration item and information about the reproduction section of the video content related to the registration item, the exposure degree of the registration item, and the like. Accordingly, when a consumer requests an item for a playback section stored while viewing video content, information on a registered item and its exposure degree is retrieved and provided through the market place management unit 30, so that the Let the place be created.

The revenue distribution unit 70 is for determining the revenue distribution according to the exposure of the registered item according to a predetermined distribution rule by reflecting the number of slots to which the registered item is exposed, and determines the profit according to the amount of exposure time according to the attribute of the item and/or in addition to this, various distribution rules, such as distributing the profits according to the actual item sales in connection with the amount of exposure time, may be utilized.

For example, if the amount of exposure time is large, that is, if the user selects a number of slots for which the user wants to register, or if the user wants to register in a major scene or a long slot in relation to content properties, the overall item exposure burden or You can request the amount of profit in proportion to it. Alternatively, the amount of exposure time may be replaced with the size of the degree of relevance presented by the recognition rate measuring unit 20 mentioned above, and a business model that allows the total amount of revenue to increase as the degree of relevance increases may be presented.

In addition, as a distribution rule, the profit sharing rate of the total revenue between the parties to the revenue distribution can be determined in advance by a contract, for example, a user who registered an item, a platform service operator providing video content, a terminal manufacturer, and the platform system disclosed in FIG. (1) It can be operated in such a way that uniform revenue is distributed to multiple parties such as the operator, or the revenue share is differentially paid to specific parties, such as influencers, depending on the degree of contribution by contract. And, since people from various countries can participate in the global market due to the nature of the platform's operation, it is desirable to use a reward system that is easy to exchange, such as cryptocurrency, in order to eliminate problems that appear in the complicated exchange process.

3 is a flowchart illustrating a process of registering an item in the platform system 1 of FIG. 1 according to an embodiment of the present invention, between the components of the platform system 1 disclosed in FIG. 1 with reference to FIG. Let us explain the organic action relationship.

The adaptive item consumption platform system 1 according to an embodiment of the present invention starts with an unspecified user watching video content provided by an unspecified content provider through his/her terminal (S1).

The user may request item registration in a specific playback part of the video content through the item registration unit 10 (S2). Accordingly, the item registration unit 10 can create and provide a menu or window for user input, and provides a UI that can input the item and specify the size/number of the playback section or slot to be registered as described above. do.

When the user registers an item, the recognition rate measurement unit 20 evaluates the correlation between the item presented by the user and an image in a playback section or slot designated to be registered (S3). Here, the association is evaluated as to whether an item of the same or the same type as the item presented by the user is present in the corresponding image portion (S4), and if there is a correlation (S4), the level is determined (S7).

As described above, the degree of relevance is related to the possibility of recognizing the corresponding item by the viewer, and the recognizing possibility of the item is determined by comprehensively determining, for example, the exposure area in the screen, the moving speed, the exposure time, the cumulative number of exposures, etc. to determine the degree of relevance. evaluated in various ways.

If there is no correlation (S4), the user can directly input short tag information regarding the correlation of the item through the tag input unit 40 (S5), and the keyword extraction unit 50 selects the main keyword from the video content. Extract (S6).

The recognition rate measurement unit 20 compares the tag information input by the user with the extracted main keyword and re-evaluates the relevance (S7).

Based on the degree of relevance evaluated by the recognition rate measuring unit 20, the market place management unit 30 exposes the registered item for how many times, that is, how many slots or how long slots, in relation to the reproduction part at the time of registration. It is decided whether to do it (S8).

In this way, the information on the matched registered item, the reproduction section, and the exposure degree are correlated and recorded in the storage device 60 so that necessary market place information can be provided upon a request from any consumer platform 200 ( S9).

As shown in FIG. 4, the adaptive item consumption platform system 1 according to another embodiment of the present invention includes a predetermined hardware or software button 81 installed in a terminal in addition to the system 1 of FIG. 1, an item request. It may be configured to further include a unit 82 , and a marketplace creation unit 83 .

The platform system 1 disclosed in FIG. 4 is largely divided into a user terminal 2 and a server 3 so that each functional building block is divided.

4, the user terminal 2 includes an item registration unit 10, a tag input unit 40, a button 81, an item request unit 82, and a market place creation unit 83, and a server ( 3) is configured to include a recognition rate measurement unit 20 , a market place management unit 30 , a storage device 60 , and a revenue distribution unit 70 . Anyone can register an item through the platform of the user terminal 2 of FIG. 4, and it is also possible to create a marketplace for consuming the item. To this end, the server 3 participates in item registration and market place creation in the user terminal 2 through information exchange with the user terminal 2 .

Specifically, referring to the added components compared to FIG. 1 , the item request unit 82 reproduces the image content at the time of the touch or press of the button 81 when the user touches or presses the button 81 while playing the image content. This is for requesting the registration item associated with the part to the market place management unit 30 .

In addition, the market place creation unit 83 receives market place information such as a registered item according to the request of the item request unit 82 from the market place, and displays the received registered item according to the degree of exposure of the matched item to the market place. create Here, the marketplace may display the image content and the screen on one screen in a split method.

Since the item registration procedure in the platform system 1 of FIG. 4 can be replaced with the procedure described with reference to FIGS. 1 and 3 , the item consumption procedure through market place creation will be described with reference to FIG. 5 .

FIG. 5 is a flowchart for explaining the market place creation and consumption process based on the system 1 of FIG. 4 according to an embodiment of the present invention.

Referring to FIG. 5 , the consumer activates the adaptive item consumption platform according to the present invention by pressing or touching the button 81 in a specific playback part while viewing the video content through the terminal 2 .

Accordingly, the item requesting unit 82 transmits information about the image content, for example, URL, movie title, image content title, time information, etc. to the playback part in which the button 81 is activated, to the market place management unit of the server 3 . Send to (30). Here, a still image and image selection UI may be additionally provided so that the user can directly select an item of interest in the image content.

The place management unit 30 receives, from the storage device 60, market place information necessary for creating a marketplace, such as information on a matching registered item and information related to an exposure degree related thereto, from the storage device based on the received information, and the user terminal (2) and transmitted to the marketplace creation unit 83 of

Accordingly, the market place creation unit 83 creates a market place based on the provided registration item and time information on the degree of exposure. This can be provided automatically to ensure that the marketplace is continuously personalized and active.

The market place creation unit 83 provides exposure status and time information for each registered item to the market place management unit 30 , and when the consumer consumes the registered item, that is, consumption according to item attributes such as clicking on an advertisement banner or purchasing a product. , the corresponding information is also transmitted to the market place management unit 30 .

By providing the corresponding information to the market place management unit 30 to the revenue distribution unit 70, the revenue distribution unit 70 calculates the revenue and distributes the revenue according to a predetermined distribution rule. Although not disclosed in FIGS. 4 and 5, a predetermined virtual currency or cyber money inside the platform may be utilized for profit distribution, and thus may be linked with an external virtual currency service platform.

In the example described above, it is first evaluated whether there is an item identical or the same as the item to be registered in the video content, and the association with the item is conditionally evaluated based on tags/keywords. By comparing the possible keywords and the properties of the registered items, it is also possible to quickly check whether there is a correlation. The present invention is not limited to the order of its functional procedures, unless the logical precedence is clear as such.

Hereinafter, as another specific embodiment of the present invention, an influencer creates content, provides it to an unspecified consumer through a social media platform of a third content provider such as YouTube, and registers a product advertisement as an item and consumes it. Let me explain the case. Therefore, the term of the item consumption platform described above is substantially the same as the advertisement consumption platform, and the content provider platform is called a social media platform.

Hereinafter, users who run or use the advertisement consumption platform consumed based on the influencer content of the social media platform may be represented as “first user”, “second user”, and “third user”. For example, the first user may represent an influencer who creates various contents on a social media platform and shares it with other users. In addition, the second user may represent an advertiser or a service provider (eg, a service provider that provides various services on a social media platform). The third user may represent a general user or general user and an influencer or advertiser at the same time.

In addition, "user interest information" may mean all interest elements (eg, interest fields such as content, influencers, keywords, travel, exercise, etc.) that the user has. In addition, such user interest information includes user personal information, information detected from the content used by the user, the user's content consumption path, the platform inflow path, and the access time and date (for example, the date on the calendar, Christmas, a specific date such as New Year's Day), the weather or situation around the user, job information of the user, and the like.

In the present disclosure, "detecting information" refers to information extracted based on a content screen currently viewed through a user terminal through a third user selecting or clicking an event button (eg, a hardware or software button) on the terminal. can mean For example, the detection information includes text, image, sound (eg, human voice, music, animal sound, natural sound such as water flowing sound, wind sound), smell, place, situation, etc. in the video of the content. Indicative information, content introduction phrases, keywords (eg, hashtags), influencer's reputation and third user review information, etc. may be included.

6 is an exemplary diagram of a system for providing an advertisement consumption platform consumed based on influencer content of a social media platform according to an embodiment of the present disclosure. As shown, the advertisement consumption platform providing system 1000 may include a user terminal 1100 and a server device 1300 connected to the user terminal 1100 through a network 1200 .

In FIG. 6 , the user terminal 1100 is illustrated as a smart phone, but the present invention is not limited thereto, and is provided with a communication module to enable network connection, and any electronic device capable of outputting content by accessing a server device (for example, , desktop PC, tablet PC, etc.). The user may access the social networking service through an interface (eg, a touch display, a keyboard, a mouse, a touch pen or stylus, a microphone, a motion recognition sensor) of the user terminal 1100 . For example, the user can access various social networking services or social media services (eg, Twitter, Instagram, Facebook, Tumblr, Naver Band, Kakao Story, YouTube, etc.) using the user terminal 1100 . have. The network 1200 may be configured to enable communication between the user terminal and the server device 1300 . The network depends on the installation environment, for example, Ethernet (Ethernet), a wired home network (Power Line Communication), a wired network such as a telephone line communication device and RS-serial communication, a mobile communication network, a WLAN (Wireless LAN), Wi-Fi , Bluetooth, and a wireless network such as ZigBee, or a combination thereof.

The user terminal 1100 may output the content 1160 provided by the social networking service as it accesses the social networking service. The user may generate a user event such as sharing the content output to the user terminal 1100 or pressing “Like”. In addition, the user may generate a user event by clicking the user event buttons 1120 and 1140 to obtain information on an advertisement or product related to the currently viewed content 1160 . The buttons 1120 and 1140 may be triggers for the advertisement consumption platform providing system to operate. When the user terminal 1100 is a smart device, the button may be configured as a physical button 1120 and/or a software button 1140 displayed on the screen 1160 . When the buttons 1120 and 1140 are selected or pressed by the user, the user terminal 1100 may execute an advertisement consumption platform providing system (or an application executed by the corresponding system), and the user provides the advertisement consumption platform providing system may consume or purchase advertisements or advertisement-related products, contents, etc. on the advertisement consumption platform. Here, an application or software that controls and executes the system for providing an advertisement consumption platform may be implemented through an open API or an open source when a user event button is driven, and a UI adaptive to the corresponding platform and Services may be provided.

In an embodiment, a physical button (eg, a fixed button such as a power button or a side button, a volume control button) or software that is linked with a social networking service-based advertisement consumption platform providing system while a user uses or consumes content If a button (eg, a home button or an assistance button displayed on the touch screen) is clicked, the operating system of the user terminal 1100 may execute a program that provides an advertisement consumption platform. For example, the advertisement consumption platform providing program executed by the user terminal 1100 may be an application displayed on all or at least a part of the display of the user terminal 1100 . In another example, the advertisement consumption platform providing program executed by the user terminal 1100 may be a background program not displayed on the display of the user terminal 1100 .

The user terminal 1100 and the server device 1300, if a user event through the physical button 1120 or the software button 1140 is detected, the content 1160 and/or the power creator or influencer (hereinafter referred to as "influencer") Unseo") information may be extracted and stored in the database of the server device 1300 . The extracted influencer information may be output to the user terminal 1100 through a user interface (UI) of the advertisement consumption platform providing program.

7 is a schematic diagram illustrating a configuration of an advertisement consumption platform providing system in which a server device is connected to communicate with a plurality of user terminals in order to provide an advertisement consumption platform according to another embodiment of the present disclosure.

As shown, the first user terminals 2100_1 to 2100_n, the second user terminals 2200_1 to 2200_n, and the third user terminals 2300_1 to 2300_n can communicate with the server device 1300 through the network 1200. have. Each of the first user terminals 2100_1 to 2100_n, the second user terminals 2200_1 to 2200_n, and the third user terminals 2300_1 to 2300_n has the same or similar function or configuration to the user terminal 1100 described with reference to FIG. 6 . may include In the advertisement consumption platform providing system, in each of the first user terminals 2100_1 to 2100_n, the second user terminals 2200_1 to 2200_n, and the third user terminals 2300_1 to 2300_n, the user is a social networking service-based advertisement consumption platform When a button (eg, a physical button or a software button) linked with the providing system is operated, a program for providing the advertisement consumption platform to the corresponding user terminal may be executed. In this case, the advertisement consumption platform providing system consumes advertisements of different configurations according to subjects using the first user terminals 2100_1 to 2100_n, the second user terminals 2200_1 to 2200_n, and the third user terminals 2300_1 to 2300_n. platform can be provided.

In one embodiment, the subject using each of the first user terminals 2100_1 to 2100_n, the second user terminals 2200_1 to 2200_n, and the third user terminals 2300_1 to 2300_n is to be an influencer, an advertiser, and a general user. can As described above, the operation and configuration of the advertisement consumption platform having different configurations according to the subject of use will be described in detail with reference to FIGS. 8 to 8 below.

8 is a schematic diagram illustrating a server configuration of a system configured to provide an advertisement consumption platform according to an embodiment of the present disclosure; As shown in FIG. 8 , the server device 1300 of the advertisement consumption platform providing system includes a detection information extraction unit 3100 , a UI driving unit 3200 , a service insertion unit 3300 , an AI analysis unit 3410 , and AI explanation. and a conversation unit 3420 , a user interest extraction unit 3500 , and a database 3600 .

The database 3600 may include an influencer DB 3620 , an advertisement DB 3640 , and a user DB 3660 . In FIG. 8 , the database 3600 is illustrated as being included in the server device 1300 , but the present invention is not limited thereto. ) and may be configured to be connected by communication. Also, the server device 1300 may be configured to transmit/receive arbitrary information or data to and from a plurality of user terminals through a communication module (not shown).

In an embodiment, the communication module (not shown) may receive information on influencer content output or stored in a corresponding user terminal from each of a plurality of user terminals. Information of the influencer content received from the user terminal by the communication module (not shown) may be provided to the detecting information extraction unit 3100 . In another embodiment, information on the influencer content received from the user terminal by the communication module (not shown) may be provided to the user interest extraction unit 3500 . For example, when the communication module (not shown) receives information on the influencer content from the first user terminal or the third user terminal being used by the influencer, the information extracting unit 3100 for detecting the influencer content ) can be provided. In addition, the communication module may receive the information of the influencer content from the third user terminal being used by the general user, and provide the information to the detecting information extracting unit 3100 and/or the user interest extracting unit 3500 . have. Meanwhile, the communication module may receive an influencer requirement from the first user terminal. Influencer requirements may include, for example, advertisement posting time, unit price per advertisement, type of advertisement, and the like. In addition, the communication module may receive the advertiser's request from the second user terminal being used by the advertiser. The advertiser requirements may include, for example, the number of followers of the influencer of the content to be posted with the advertisement, the daily average content playback time, target information, and the like.

In one embodiment, the third user terminals 2100_1 to 2300_n being used by a general user (“third user”) trigger a user event button (eg, a hardware button or a software button) operated by the third user as a trigger. Accordingly, information on the influencer content output to the third user terminals 2300_1 to 2300_n may be provided to the detecting information extractor 3100 through a communication module (not shown). The detecting information extracting unit 3100 may extract detecting information from information of the influencer content. The detecting information is information that can represent the main keyword of the influencer content and the corresponding influencer content (eg, character information extracted by analyzing the corresponding content OCR (optical character recognition)) or sharing of the influencer content , evaluation and advertisement collaboration information. In addition, the sharing, evaluation, and advertisement collaboration information of the influencer content may include information related to simply sharing or recreating the influencer content with other platforms. For example, the general user may output 'content A' generated by the influencer to the third user terminal. The user may drive a hardware or software button while displaying 'content A' on the third user terminal. When the hardware or software button is driven, the information of 'content A' may be transmitted to the detection information extraction unit 3100 of the advertisement consumption platform providing system. The detection information extraction unit 3100 may extract detection information from 'content A'. For example, if the subject of influencer content is '10 chicken mukbang', the detection information may be a keyword such as 'chicken' or 'mukbang'.

After the detection information is extracted by the detection information extraction unit 310 , the UI driver 3200 may configure a basic UI of the advertisement consumption platform by using the detection information. The basic UI of the advertisement consumption platform may be configured to display detection information and a service preset by a corresponding user. In an embodiment, the service preset by the user may include 'product sale' or 'shopping', 'transaction', 'online communication room' or social networking service, 'advertisement', 'game', and the like. For example, a user may generate revenue by communicating with an influencer or other subscribers who have created content through a service implemented or displayed as a basic UI, or by selling promotional products. In another example, through a service implemented or displayed as a basic UI, product information is curated by extracting product information that is related to or similar to detection information from another e-commerce platform (eg, Amazon or eBay, etc.) This can be done.

When the basic UI of the advertisement consumption platform is configured through the UI driving unit 3200, the service insertion unit 3300 may additionally insert the advertisement received from the second user terminal into the basic UI of the advertisement consumption platform. In an embodiment, the subject of the second user terminal is an advertiser, and the advertiser may transmit advertisement information of a product to be advertised by the advertiser to the server device 1300 of the advertisement consumption platform providing system using the second user terminal. The advertisement information may be stored in the advertisement DB 3640 of the database 3600, and the service insertion unit 3300 may edit and change the basic UI of the advertisement consumption platform by using the advertisement information stored in the advertisement DB 3640. have. In another embodiment, the service inserter 3300 edits and changes the basic UI of the advertisement consumption platform by using product information related to the detection information, collected from other e-commerce platforms (eg, Amazon, eBay, etc.) can

In an embodiment, the service inserting unit 3300 may insert one or more advertisement information among a plurality of advertisement information stored in the advertisement DB 3640 into the UI of the advertisement consumption platform. At this time, the AI analysis unit 3410 included in the service insertion unit 3300 considers the correlation between the detection information extracted from the influencer content and the plurality of advertisement information stored in the advertisement DB 3640 , and a plurality of advertisements It is possible to extract a target advertisement highly related to the detection information from the information. When the target advertisement is extracted through the AI analysis unit 3410, the service insertion unit 3300 may insert the target advertisement into the UI of the advertisement consumption platform. After the advertisement consumption platform UI is configured in this way, the corresponding advertisement consumption platform may be provided and displayed to the third user terminal. In this case, the AI analysis unit 3410 may compare the requirements of the influencer received from the first user terminal and the requirements of the advertiser received from the second user terminal. The AI analysis unit 3410 may output a result of comparing the requirements of the influencer and the requirements of the advertiser, and the matching result of the influencer and the advertiser having a comparison result of a certain degree of similarity or higher. On the other hand, the AI analysis unit 3410, when there is no comparison result of more than a certain degree of similarity as a result of comparing the requirements of the influencer and the requirements of the advertiser, transmits the comparison result to the user terminal of the influencer or the advertiser, and You can request modification of the requirements from the Luenser or the advertiser.

In another embodiment, the service insertion unit 3300 may insert at least one of a plurality of product information collected from other e-commerce platforms into the UI of the advertisement consumption platform. At this time, the AI analysis unit 3410 included in the service insertion unit 3300 considers the correlation between the detection information extracted from the influencer content and the plurality of product information, and the correlation with the detection information from the plurality of product information. This high target product information can be extracted. When target product information is extracted through the AI analysis unit 3410 , the service insertion unit 3300 may insert the target product information into the UI of the advertisement consumption platform. After the advertisement consumption platform UI is configured in this way, the corresponding advertisement consumption platform is provided and displayed to the third user terminal, so that product information curation can be executed.

In one example, if the detection information extracted from the influencer content is 'chicken' and 'mukbang', the AI analysis unit 3410 extracts advertisements related to 'chicken' and 'mukbang' from the advertisement DB 3640 . can do. As such, when the target advertisement is extracted by the AI analysis unit 3410, the service insertion unit 3300 may configure the UI of the advertisement consumption platform by using the target advertisement. Finally, the UI of the advertisement consumption platform may be composed of detecting information, service, and target advertisement. After the advertisement consumption platform UI is configured, the corresponding advertisement consumption platform may be provided and displayed to the third user terminal.

In another embodiment, the influencer or advertiser, based on the matching result of the influencer and the advertiser (received from the AI analysis unit 3410) displayed on the first user terminal or the second user terminal, whether additional advertisement can be decided The influencer or advertiser may proceed with payment for a premium service for providing additional advertisements through the first user terminal or the second user terminal. When the premium service payment is completed, the AI analysis unit 341 may execute the above-described procedure to output the matching results of additional influencers and advertisers again.

In addition, the AI analysis unit 3410, the user interest information of the first user terminal (for example, information about interest products, fields of interest, possessed talent, etc.) and detection information and user interest information and di Based on the texting information, content creation collaboration may be mediated by matching user interest information between the users. For example, the AI analysis unit 3410, the user talent information of the first user terminal (eg, talent information related to content production) and the other user's talent information (eg, the user of the first user terminal Talent information that is not possessed or lacking) can be matched, and collaboration can be performed through talent sharing among users.

The AI explanation and dialogue unit 3420 may utilize the explainable AI to explain why the advertisement consumption platform recommends the advertisement, and may provide a dialogue between the user and the artificial intelligence (AI). Specifically, the AI explanation and dialogue unit 3420 uses a variety of information (eg, text, audio, image, animation, 3D graphics, etc.) suitable for the user level according to the 6th principle for the reason for recommending and providing advertisements. can be described, and a two-way conversation between the user and the advertisement consumption platform can be executed. The information output by the AI description and conversation unit 3420 may be fed back to the influencer and the advertiser (ie, the first and second user terminals).

The user interest extracting unit 3500 may receive influencer content information through a communication module (not shown) according to the operation of the user event button of the third user terminal being used by the general user. In this case, the influencer content may be content provided by the social networking service as the third user terminal accesses the social networking service. When the button of the third user terminal is driven, the advertisement consumption platform providing system may extract user interest information from the influencer content being output to the third user terminal.

In an embodiment, the user's interest information may be extracted at predetermined intervals before and after the content reproduction time displayed on the third user terminal when the user presses the button. For example, if the user drives the button of the third user terminal when '5 minutes and 12 seconds' has elapsed from the playback start time while watching the video content generated by the influencer, the user's interest information is the video content It can be extracted in the range where '5 minutes 02 seconds' to '5 minutes 22 seconds' have elapsed from the playback start time of .

After the user interest information is extracted in this way, the AI analyzer 3410 may extract a target advertisement from the plurality of advertisement information in consideration of the association between the user interest information and the plurality of advertisement information stored in the advertisement DB 3640 . . The extracted target advertisement and user interest information may configure the advertisement consumption platform UI through the UI driving unit 3200 together with the service provided by the influencer. In one embodiment, if the user interest information extracted in the range of '5 minutes 02 seconds' to '5 minutes 22 seconds' from the playback start time of the influencer content is 'chicken', the UI driver 3200 is 'chicken' Ad consumption platform UI can be configured using related advertisements, user interest information, and services provided by the influencer. After the advertisement consumption platform UI is configured in this way, the advertisement consumption platform may be transmitted and displayed to the third user terminal.

The influencer DB 3620 may store influencer information (eg, gender, age, influence, etc.). When a button is driven from the user terminal 1100 , the detecting information extraction unit 3100 extracts influencer information from content displayed by an application executed on the user terminal 1100 , and the corresponding influencer information is the influencer information. It is checked whether it is stored in the Luencer DB 3620 . If the influencer information extracted by the detecting information extraction unit 3100 is stored in the influencer DB 3620 , the target influencer may be determined based on the information. On the other hand, if influencer information is not stored in the influencer DB 3620 , the detecting information extractor 3100 may store the extracted influencer information in the influencer DB 3620 . Also, the influencer DB 3620 may store information about influence, content evaluation, influencer evaluation, etc. of the influencer received from the third user terminal.

The advertisement DB 3640 may receive and store advertisement information received from the second user terminal. The AI analyzer 3410 may execute correlation evaluation between the advertisement information stored in the advertisement DB 3640 and the detection information and user interest information. The target advertisement determined to be highly relevant by the AI analysis unit 3410 may constitute the UI of the advertisement consumption platform.

The user DB 3660 may store user interest information extracted through the user interest extraction unit 3500 for each user. The interest information for each user stored in the user DB 3660 may be used for an advertisement target of the corresponding user later. Also, the user DB 3660 may store evaluation information evaluated by the user on the influencer together.

9 is an exemplary diagram illustrating advertisement information stored in an advertisement DB according to an embodiment of the present disclosure.

The advertisement information may include information such as an advertisement topic for each advertisement, an advertisement keyword, a target gender, and a target age received from the second user terminal being used by the advertiser. In the advertisement DB, as shown, the advertisement subject of 'a advertiser' is 'fashion goods', the advertisement keyword is 'fashion/miscellaneous goods/bags/brands/fashion/celebrity bags/sponsorship', and the target gender and age of the advertisement is It can be stored as 'woman' and '20s/30s/40s' respectively.

As described above, the advertisement information is stored in the advertisement DB 3640 , and may be used by the AI analyzer 3410 to evaluate the correlation between the detection information and the user interest information. Among the advertisement information stored in the advertisement DB 3640 , the target advertisement determined to be highly relevant by the AI analysis unit 3410 may constitute the UI of the advertisement consumption platform.

The platform and its system disclosed in FIGS. 1 to 5 allow items to be registered and consumed based on information with the item displayed in the video content, whereas FIGS. 6 to 9 show a specific item called advertisement as various information of the video content. For example, it shows a slightly different flow as it is registered based on text information such as title, hashtag, etc. or provided by searching from a server.

Although various embodiments of the present invention have been described so far, these embodiments are provided to aid the practice and understanding of the present invention, and those skilled in the art can modify the above-described embodiments without departing from the technical spirit of the present invention. you will be able to understand Therefore, it should be understood that the protection scope of the present invention extends to the description of the claims and their equivalents.

Claims (23)

1. An adaptive item consumption platform system that adaptively creates a marketplace for arbitrary image content provided through an unspecified content providing platform, the system comprising:

   an item registration unit allowing an unspecified user to register an item in the marketplace while playing the video content through a terminal;

   a recognition rate measuring unit for evaluating the association between the reproduction portion of the video content corresponding to the item registration time by the item registration unit and the registered item;

   Determining marketplace information including at least one of an exposure reproduction section, exposure priority, and exposure time of the registered item matching the image content in the marketplace according to the degree of relevance evaluated by the recognition rate measurement unit Marketplace Management Department; and

   and a storage device for storing the information on the image content and the marketplace information.
2. According to claim 1,

   The recognition rate measuring unit further includes an image finder that finds an item that is the same as the registered item in the reproduction part of the video content based on the item registration time,

   The adaptive item consumption platform system, wherein the recognition rate measurement unit evaluates the association according to whether the same type of item found in the image finder matches the registered item.
3. 3. The method of claim 2,

   The adaptive item consumption platform system, wherein the recognition rate measurement unit differentiates the degree of association of the same item according to the size of the exposure area in the image content before and after the item registration time.
4. 3. The method of claim 2,

   The adaptive item consumption platform system, wherein the recognition rate measurement unit differentiates the degree of association according to the movement speed of the same type of item before and after the item registration time.
5. 3. The method of claim 2,

   The adaptive item consumption platform system, wherein the recognition rate measurement unit differentiates the degree of the association according to the accumulated number of times or accumulated time exposed before the item registration time.
6. According to claim 1,

   The adaptive item consumption platform system, characterized in that the market place manager divides the reproduction section of the video content in which the registered item is exposed into slots having a constant or variable length to match the item exposure section.
7. 7. The method of claim 6,

   The adaptive item consumption platform system, wherein the market place management unit adjusts the number or length of the slots allowing exposure of the registered item according to the degree of the association or the attribute of the video content reproduction section.
8. 7. The method of claim 6,

   The adaptive item consumption platform system according to claim 1, further comprising: a revenue distribution unit configured to determine revenue distribution according to exposure of the registered item according to a predetermined distribution rule by reflecting the number of slots to which the registered item is exposed.
9. According to claim 1,

   When the correlation of the registered item evaluated by the recognition rate measuring unit is equal to or less than a predetermined criterion, the method further comprises a tag input unit for inputting a reason for item registration from the user;

   The adaptive item consumption platform system, characterized in that the recognition rate measurement unit evaluates the relevance of the registered item according to the basis of the item registration.
10. 10. The method of claim 9,

    Further comprising a keyword extraction unit for extracting a keyword for the entire video content or the playback section,

    The adaptive item consumption platform system, wherein the recognition rate measurement unit evaluates the relevance of the registered item based on the correlation between the reason for registering the item input from the tag input unit and the keyword extracted by the keyword extraction unit.
11. According to claim 1,

    a predetermined hardware or software button installed in the user terminal;

    an item requesting unit for requesting the market place management unit for the market place information associated with the image content reproduction portion at the time the button is touched or pressed when the user touches or presses the button while playing the image content; and

    and a marketplace generator configured to receive the market place information matched according to the request of the item requester from the market place management unit, and generate the market place according to the market place information. .
12. 12. The method of claim 11,

    The market place is an adaptive item consumption platform system, characterized in that the image content and the screen are displayed on one screen in a split manner.
13. 12. The method of claim 11,

    The adaptive item consumption platform system according to claim 1, further comprising: a revenue distribution unit for distributing revenue according to the consumption of the registered item displayed on the marketplace according to a predetermined rule.
14. 14. The method of claim 13,

    The predetermined rule includes a user who has registered the exposed or sold registered item in the item register as a profit sharing target, an item consumption platform system operator, a used user terminal manufacturer, an item consumer, and a platform operator provided with the video content. , an adaptive item consumption platform system comprising at least one of the third information sharers who contributed to the item consumption.
15. According to claim 1,

    In evaluating the relevance of the registered item, the recognition rate measurement unit includes information about a title, a hashtag, a caption, a taste included in an image, smell information included in an image, information about a place included in an image, and a title of the image content, The adaptive item consumption platform system, characterized in that the relevance of the registered item is evaluated from text information including at least one of context information included in the image.
16. 16. The method of claim 15,

    The adaptive item consumption platform system, characterized in that the market place management unit crawls related items based on the text information and the information on the registered items and includes them in the market place information.
17. According to claim 1,

    The marketplace management unit causes the recognition rate measurement unit to evaluate the association between the registration item and the reproduction portion of the image content that does not correspond to the registration time of the registration item, and reproduces the image content that is related to the registered item The adaptive item consumption platform system, characterized in that a portion is included in the marketplace information as an exposure section of the registered item.
18. An adaptive item consumption platform that adaptively creates a marketplace for arbitrary image content provided through an unspecified content providing platform, the adaptive item consumption platform comprising:

    an item registration unit for allowing a user to register an item in the market place while playing the video content in a user terminal;

    a predetermined hardware or software button installed in the user terminal;

    an item requesting unit for requesting, from an external server, a registration item associated with the image content reproduction portion at the time the button is touched or pressed when the user touches or presses the button while playing the image content; and

    a marketplace creation unit configured to receive and display the associated registration item and predetermined market place information on the associated registration item from the external server in response to the request of the item requesting unit to generate the marketplace;

    The adaptive item consumption platform, wherein the marketplace information includes at least one of an exposure time corresponding to the video content reproduction portion of the registered item, an exposure priority, and whether or not to be exposed.
19. 19. The method of claim 18,

    The adaptive item consumption platform, characterized in that the marketplace information is generated based on a correlation between the registered item and the video content reproduction portion.
20. A method of operating an adaptive item consumption platform for adaptively creating a marketplace for arbitrary image content provided through an unspecified content providing platform, the method comprising:

    activating item registration according to a first user's input during reproduction of the video content;

    receiving, from the first user, item information for registering the item and information on the video content reproduction section desired to be exposed in association with the registered item;

    evaluating the correlation between the registration item and the associated video content reproduction section;

    According to the result of the relevance evaluation, at least one of whether the registered item is exposed, the length of a reproduction time in the video content connected to the item in relation to the exposure section, or the priority of exposure when there are a plurality of registered items, is displayed on the marketplace information determining as and

    An adaptive item consumption platform operating method comprising the step of storing the marketplace information.
21. 21. The method of claim 20,

    The step of evaluating the association is

    finding an item of the same type as the registered item in the video content playback section input by the first user to be exposed; and

    Evaluating the correlation based on at least one of an in-screen exposure area, an exposure time, a movement speed, a previous cumulative number of exposures, or a previous cumulative exposure time within the video content playback section in which the same type of item is desired to be exposed. An adaptive item consumption platform operating method, characterized in that.
22. 22. The method of claim 20 or 21,

    providing the market place information associated with the video content to a terminal of the second user in response to an input of a second user playing the video content; and

    and generating, in the second user's terminal, a market place based on the market place information and displaying it together with the image content.
23. 23. The method of claim 22,

    collecting consumption information when the second user consumes the registered item through the created marketplace; and

    The method of claim 1, further comprising: distributing a profit according to consumption of the registered item according to a predetermined rule based on the consumption information.

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