WO2020159001A1

WO2020159001A1 - Instant messenger-based advertisement and reward system

Info

Publication number: WO2020159001A1
Application number: PCT/KR2019/003914
Authority: WO
Inventors: 임희향
Original assignee: 크립토라이즌 주식회사
Priority date: 2019-01-30
Filing date: 2019-04-03
Publication date: 2020-08-06
Also published as: US20210365995A1

Abstract

An instant messenger-based advertisement and reward system according an embodiment of the present invention may comprise: a first user terminal; a second user terminal; and a messenger advertisement providing server, wherein: the first user terminal transmits a message to a second user terminal, in an instant messenger, and includes an advertisement in a message transmitted under the control of a messenger advertisement providing server; the second user terminal receives a message including an advertisement from the first user terminal and executes an advertisement in the received message; the messenger advertisement providing server controls the first user terminal to include an advertisement in a message written in the first user terminal and transmit the message to the second user terminal, and provides a reward to at least one of the first user terminal and the second user terminal according to identification of advertisement execution; and the reward may include a blockchain-based cryptocurrency.

Description

Advertising and reward system based on instant messenger

An embodiment of the present invention relates to an instant messenger based advertisement and reward system. More specifically, the present invention relates to a system for providing reward advertisements through conversation messages transmitted and received on an instant messenger.

An app that pays for a user's behavior, such as viewing advertisements or installing certain software, is called a rewards app. Recently, the usage rate of these reward apps is increasing. Points accumulated through these apps can be used to purchase gifticons or gift certificates, and points accumulated over a certain level may be converted into cash.

However, in order to make a certain amount of money with the Rewards App, it requires a lot of user effort. One Rewards app collects at least 30,000 points to make it cash, which requires viewing 100 ads. Advertising that gives a lot of points at one time is cumbersome, such as signing up as a member on a specific company website.

In the case of reward advertisements using the rewards app, there are many opinions that advertisements are exposed, but the actual advertisement effect is not great. This is because the user frequently runs advertisements to obtain points and does not properly watch the advertisements.

The present invention aims to reduce the side effects of receiving only rewards provided in exchange for viewing advertisements without properly viewing advertisements in reward advertisements, and to increase the probability that advertisements will lead to actual purchases.

The instant messenger-based advertisement and reward system according to an embodiment of the present invention transmits a message from the instant messenger to the second user terminal, but the first user terminal includes an advertisement in the message transmitted under the control of the messenger advertisement providing server. Receiving a message including an advertisement from the first user terminal, and including the second user terminal and the advertisement executing the advertisement in the received message in a message created in the first user terminal to transmit to the second user terminal Controlling the 1 user terminal and providing a reward to at least one of the first user terminal and the second user terminal upon confirming that the advertisement is executed, wherein the reward includes a messenger advertisement providing server including a blockchain-based cryptocurrency can do.

The present invention has an effect of minimizing side effects caused by a cherry picker that receives rewards only without properly viewing advertisements through diversification of the method of providing rewards.

In the present invention, when providing a reward advertisement, the advertisement is naturally transmitted while performing a conversation on the user's instant messenger, and accordingly, the advertisement is confirmed and the reward is received in a convenient manner without performing an operation such as executing a separate application. Is possible.

In addition, the present invention analyzes the contents of the conversation performed on the instant messenger, extracts the user's interests in response, and provides advertisements associated with the user's interests, thereby increasing the probability that the advertisement may lead to purchase.

In addition, the present invention can provide various types of rewards, including blockchain-based cryptocurrency, and accordingly, has an effect of reducing the rejection of advertisements made on instant messengers.

1 is a view for explaining an operation of providing reward advertisement content according to an embodiment of the present invention.

2 is a diagram showing the configuration of a messenger advertisement providing server according to an embodiment of the present invention.

3 is a block diagram showing the configuration of a suitable advertisement selection unit according to an embodiment of the present invention.

4 is a block diagram showing a detailed configuration of a reward management unit according to an embodiment of the present invention.

5 is a diagram illustrating an example of a reward advertisement performed on an instant messenger according to an embodiment of the present invention.

6 is a flowchart illustrating a sequence of advertisement and reward providing operations according to an embodiment of the present invention.

7 is a view showing a reward providing operation according to an embodiment of the present invention.

The present invention can be applied to various changes and can have various embodiments, and specific embodiments will be illustrated in the drawings and described in detail.

However, this is not intended to limit the present invention to specific embodiments, and should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention. In describing each drawing, similar reference numerals are used for similar components.

When an element is said to be'connected' or'connected' to another component, it is understood that other components may be directly connected to or connected to the other component, but other components may exist in the middle. It should be. On the other hand, when a component is said to be'directly connected' or'directly connected' to another component, it should be understood that no other component exists in the middle.

The terms used in this application are only used to describe specific embodiments, and are not intended to limit the present invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, terms such as'include' or'have' are intended to indicate that a feature, number, step, operation, component, part, or combination thereof described in the specification exists, and that one or more other features are present. It should be understood that the existence or addition possibilities of fields or numbers, steps, operations, components, parts or combinations thereof are not excluded in advance.

The advertisement and reward system according to an embodiment of the present invention may include a messenger advertisement providing server 10, a first user terminal 20, and a second user terminal 30. The advertisement and reward system may further include an instant messenger server 40 and an advertiser terminal 50 according to various embodiments.

Hereinafter, in the present specification, the first user refers to a side that sends advertisement content using an instant messenger, and the second user refers to a side that receives advertisement content using the instant messenger.

First, the messenger advertisement providing server 10 according to an embodiment of the present invention performs an operation of including and delivering advertisement content provided by advertisement company terminals 50 to a message transmitted from the first user terminal 20 to the second user terminal 30 side. Can.

Specifically, the messenger advertisement providing server 10 may monitor an operation in which the first user terminal 20 delivers a message to the second user terminal 30 on the instant messenger supported by the instant messenger server 40. The messenger advertisement providing server 10 includes advertisements when the first user terminal 20 delivers a message to the second user terminal 30 through an instant messenger when monitoring results satisfy a preset condition (eg, a message transmission/reception number condition is satisfied) To control the first user terminal 20.

A more detailed description of the messenger advertisement providing server 10 will be described with reference to FIG. 2.

2, the messenger advertisement providing server 10 according to an embodiment of the present invention may include a communication unit 110, a storage unit 120, and a control unit 130. In addition, the control unit 130 may include a suitable advertisement selection unit 131, an advertisement transmission unit 132, and a reward management unit 133.

First, the communication unit 110 may use a network to transmit and receive data between a user device and a server, and the type of the network is not particularly limited.

The communication unit 110 according to an embodiment of the present invention may transmit a control command required to transmit an advertisement to the second user terminal through the first user terminal 20 to the first user terminal 20. In addition, the communication unit 110 may perform an operation of acquiring the conversation history of the first user and the second user, the preference information of the user input by the user, and the operation of receiving interest information.

The storage unit 120 may include, for example, an internal memory or an external memory.

The storage unit 120 according to an embodiment of the present invention may store data required to determine a user's interest based on a conversation history performed on an instant messenger. For example, the storage unit 120 may store data required to determine a field to which the word extracted from the conversation history belongs.

In addition, the storage unit 120 may store various advertisement contents (advertising images, advertisement images, etc.) provided from the advertisement company terminal 50.

The controller 130 may also be referred to as a processor, a controller, a microcontroller, a microprocessor, or a microcomputer. Meanwhile, the control unit may be implemented by hardware or firmware, software, or a combination thereof.

In the case of implementation by firmware or software, an embodiment of the present invention may be implemented in the form of a module, procedure, function, etc. that performs the functions or operations described above. The software code can be stored in the memory and driven by the control unit. The memory may be located inside or outside the user terminal and the server, and may exchange data with the control unit by various means already known.

The control unit 130 according to an embodiment of the present invention may include a suitable advertisement selection unit 131, an advertisement transmission unit 132, and a reward management unit 133.

The suitable advertisement selection unit 131 selects an advertisement type suitable for being provided through a first user among various types of advertisement contents that can be provided by the messenger advertisement providing server 10 (eg, a suitable advertisement item selection operation). It can be done. A more detailed description of the suitable advertisement selection unit 131 will be described with reference to FIG. 3.

The advertisement transmission unit 132 may perform an operation of transmitting the advertisement content selected by the suitable advertisement selection unit 131 on the instant messenger along with a message transmitted by the first user to another user. The advertisement transmitting unit 132 may also select a time point for transmitting the advertisement content on the instant messenger. The advertisement transmission unit 132 may set conditions for transmitting advertisement content, and when the conditions such as the accumulated number of conversation messages on the day, the reference time elapsed from the conversation start time, and the reference time elapsed from the conversation stop time, are transmitted, the advertisement is transmitted. The message can be included and controlled to be delivered. According to various embodiments of the present disclosure, the advertisement transmission unit 132 may control the advertisement to be included in the transmission message and transmitted in all cases where the first user sends a message to the second user.

The advertisement transmitting unit 132 also temporarily or permanently transmits advertisement content according to the characteristics of the second user receiving the advertisement content (eg, a user who does not agree to receive the reward advertisement, a user who restricts the sending of advertisements designated by the first user, etc.). Can be limited.

The reward management unit 133 may provide a reward to at least one of the first user and the second user as advertisement content is delivered from the first user to the second user. At this time, the reward may include a blockchain-based cryptocurrency. A more detailed description of the reward management unit 133 will be described with reference to FIG. 4.

As illustrated in FIG. 3, a suitable advertisement selection unit 131 according to an embodiment of the present invention may include a user interest extraction unit 131a, a context-based selection unit 131b, and a user preference-based selection unit 131c.

First, the user interest extraction unit 131a may collect interest information of a first user in advance according to various embodiments of the present invention. For example, the user interest extracting unit 131a may request a first user to input a region of interest or may provide a selection menu to select a region of interest. For example, the user interest extraction unit 131a provides a user with a category item such as'travel','clothing','beauty','electronic device', and'cultural life' to request the user to select his/her interest item Can. When the interest item is set by the user, the user interest extraction unit 131a may separately store and manage the user account and the user's interest item.

According to various embodiments of the present disclosure, the user interest extraction unit 131a may perform an operation of extracting a region of interest based on a user's conversation history.

The user interest extracting unit 131a may calculate the interest area of the first user who is in the position of providing advertisement. The user interest extracting unit 131 may calculate the interest of the first user based on words included in the conversation history, the number of times the specific word is input, and the like. According to various embodiments of the present disclosure, the user interest extraction unit 131a may calculate the interests of the conversation participants as well as the first user among the preset interest area items, respectively, or may calculate common interests of the conversation participants. In addition, the user interest extracting unit 131a may determine the rank of the user's interest field according to the order in which the number of words included in the message is large.

The area of interest may be preset as a major category such as'travel','clothing','beauty','electronic device', and'cultural life'. After extracting the words included in the conversation history, if the corresponding word attribute is a word of the sub-category, the middle or large classification word containing the word may be calculated and the word may be classified based on the word. The user interest extracting unit 131 may extract the interest of the first user or the common interest of the participants of the conversation based on the conversation history through this process. For example, when the word'leggings' is acquired in the conversation history, the user interest extracting unit 131 may classify the word into'leggings', which is a high-level classification item,'clothing'.

The user interest extracting unit 131 may determine an area of a large category item that has obtained the largest number of words as the user's interest area through the item classification operation of the word. For example, the user interest extracting unit 131 is a result of extracting and classifying words based on the user's conversation history, one for travel items, ten for clothing items, two for beauty items, electronic devices and cultural life Assuming that the result value is calculated as 0 items, the user interest extraction unit 131 may determine the user's interest as a'clothing' item.

The user interest extraction unit 131a may select an advertisement item or advertisement content corresponding to the interest of the first user. For example, when the interest of the first user is the'clothing' item, the user interest extracting unit 131a may preferentially select and provide clothing-related advertisements. Accordingly, the present invention provides advertisement content to the second user who receives the message, and simultaneously advertises the article to the first user who sends the message. In addition, since the present invention analyzes the interests of the first user and then advertises the product corresponding to the interests of the first user, the first user's desire to purchase can be stimulated. In addition, since the present invention delivers a product advertisement related to the field of interest of the first user on the message of the first user, it is possible to expect an effect such as promoting a specific item by a specialist in the field.

The user interest extraction unit 131a may calculate the interests of the first user by comprehensively analyzing conversation history in various conversation windows as well as conversation history with a specific object.

The context-based selection unit 131b may perform an operation of selecting an article advertisement associated with a conversation topic. Specifically, the context-based selection unit 131b is a whole topic calculated based on all the conversation contents performed since the conversation window was opened on the instant messenger, and a topic for each period calculated based on the dialogue contents performed for a specific time range (eg, 1 day). Etc. can be calculated. In addition, the context-based selection unit 131b may determine whether the conversation topic has changed and the changed dialogue topic based on a list of key words used in real time.

The context-based selection unit 131b may perform an operation of selecting an advertisement related to a topic based on the determined dialogue topic. The context-based selection unit 131b may select an advertisement field related to the calculated subject and select advertisements of individual items belonging to the selected advertisement field as possible advertisement details.

For example, when two or more people are having a conversation to set an appointment place in a group chat room belonging to a conversation participant, the context-based selection unit 131b monitors the conversation history, determines a conversation topic, and determines the determined conversation In response to the theme'meeting place', advertisements such as restaurant, hotel, and accommodation reservation sites can be selected.

The context-based selection unit 131b may perform a dialogue history analysis operation based on a dialogue window rather than a user. Accordingly, the context-based selection unit 131b may analyze interest information of the community unit to which the user belongs, not the individual user.

At this time, the context-based selection unit 131b may set a standard range for a specific subject's weight in a conversation, and determine whether words and sentences corresponding to a specific subject are used beyond the standard range. The context-based selection unit 131b may specify a specific attribute value of a corresponding dialog when the usage ratio of words and sentences corresponding to a specific subject is higher than a standard range. For example, the context-based selection unit 131b may be set such that a standard range that can be referred to in a general conversation for a specific topic such as parenting, hiking, studying, and meeting has a value less than 10% of the total conversation content. In this case, the context-based selection unit 131b gives a specific attribute value (eg, a code corresponding to'climbing') to a corresponding dialog window when a specific topic (eg, climbing) of a conversation performed in a specific dialog window is outside the standard range. ) Can be specified. Accordingly, the context-based selection unit 132b, when a first user inputs a conversation message in a conversation window in which a specific property value is specified, the property value (topic code) given as an advertisement to be delivered through the conversation message entered by the first user You can select the relevant product advertisement corresponding to.

The context-based selection unit 131b may select advertisement items or advertisement contents corresponding to common conversation topics and interests of conversation participants. In this case, the present invention provides common interests of the first user and the second user through the delivery of one advertisement message. By advertising the items corresponding to, there is an effect that can increase the purchase needs of both the first user and the second user.

The user preference-based selection unit 131c may perform an operation of selecting an advertisement to provide an advertisement corresponding to a preference item selected by the user. According to various embodiments of the present disclosure, the user preference-based selection unit 131c may obtain information on a preference item from a user, and the obtained user preference item may be, for example, a specific advertisement image preferred by the user, or preferred by the user It may include user preference information for at least one of a specific advertisement image, a specific advertisement item preferred by the user, a specific brand preferred by the user, and a specific advertisement model preferred by the user. Based on this, the user preference-based selection unit 131c may give priority to advertisements corresponding to items preferred by the user.

As illustrated in FIG. 4, the reward management unit 133 according to an embodiment of the present invention may include an advertisement viewing check unit 133a, a weight setting unit 133b, and a reward providing unit 133c.

The advertisement viewing checker 133a may check the advertisement viewing information of the user in order to determine whether the user satisfies a criterion for obtaining a reward in the reward advertisement. The advertisement viewing checker 133a determines whether a user accesses the advertisement video and plays the advertisement, the time the advertisement image was played, and whether the advertisement video performs an operation required (eg, membership registration, contact information, application download, etc.). You can check. In addition, the advertisement viewing check unit 133a may check the number of times the advertisement is viewed.

The advertisement viewing check unit 133a may allow the record of the advertisement content to be recorded on the cryptocurrency transaction by the blockchain, and accordingly, the retrieved advertisement content may be viewed in another chat room or after a certain period of time. The user can calculate the total number of views.

The weight setting unit 133b calculates a reward to be provided based on the advertisement viewing information of the user identified in the advertisement viewing check unit 133a, but can be calculated by applying a weight. The weight setting unit 133b may apply a weight when calculating a reward when the number of times the user has viewed exceeds a preset number. In addition, the weight setting unit 133b may apply a weight when calculating a reward when a second user who receives an advertisement accesses a link included in the advertisement and purchases an advertisement item. At this time, the weight setting unit 133b may apply a reward weight to the first user who provided the advertisement to the second user.

The reward providing unit 133c may perform an operation of calculating a reward to be provided to a user and providing an calculated reward in response to information checked by the advertisement viewing check unit 133a. In addition, the reward providing unit 133c may provide a reward corresponding to a result value calculated by the weight setting unit 133b.

The reward providing unit 133c may also select a method of providing a reward. The reward providing unit 133c may select a reward providing method from among arbitrary methods, when the criteria are satisfied, and the like. In addition, the reward providing unit 133c may also select a type of reward. According to various embodiments, the type of the reward may include mobile money, a blockchain-based cryptocurrency, and the like. In addition, the reward providing unit 133c may transmit a reward notification message indicating that a reward has been provided to the reward target.

5, 510 shows a state in which two users interact in a chat window. In 510, an advertisement is included in a message and delivered to the second user from the first user according to a specific condition. In addition, according to 510, a reward advertisement performed on an instant messenger is provided in a state in which the conversations of conversation participants are paused.

According to an embodiment of the present invention, the number of times a message is transmitted/received (e.g., 4 or more times), conversation time (e.g., 3 minutes or more), and whether or not the conversation is interrupted as a condition in which advertisement content is transmitted from the first user to the second user (Eg, one minute after the conversation is stopped). In the case of the 510, an example of a case in which the advertisement content is sent is shown as it is determined that the conversation is stopped for a predetermined time or more.

5, 520 illustrates an example in which all messages and advertisements sent by the first user to the second user are provided together. As illustrated in 520, various embodiments of the present invention may control the first user terminal to include and transmit advertisements in all messages sent by the first user to the second user without additional conditions.

As illustrated in FIG. 6, the controller 130 of the messenger advertisement providing server 10 according to an embodiment of the present invention may perform operation 605 to determine whether the first user is running the instant messenger. Thereafter, the controller 130 may perform operation 610 of analyzing the content of the conversation that the first user performs with the other user using the instant messenger. The analysis operation may include, for example, an operation of extracting words included in the messages of the first user and other users (second users) conversing with the first user. In this case, the word extracted by the controller 130 may be a word related to the classification of advertisements that can be provided by the messenger advertisement providing server 10. For example, the extracted word may be a word corresponding to a large category such as'cosmetics','clothing','books', and'movie'. Other extracted words may include specific product names. According to various embodiments of the present disclosure, the control unit 130 may extract all words included in the conversation history.

Thereafter, the controller 130 may perform operation 615 of selecting advertisements having a high degree of similarity to the conversation history among the available advertisements. The control unit 130 may acquire conversation messages performed between the first user and the second user on the instant messenger in determining the similarity between the conversation history and the advertisement item, and process the natural language processing of the sentences included in the conversation It can be done. Through this, the control unit 130 may perform an operation of determining whether to purchase a specific item. The controller 130 may determine whether the user's evaluation type for a specific word extracted based on the content of the conversation message is a positive evaluation or a negative evaluation. In addition, when the negative evaluation is calculated higher than the positive evaluation, the controller 130 may determine that the user's purchase intention for the item related to the word is low, and accordingly, may evaluate the'similarity' to a low value. For example, even if the word'book' is extracted from the conversation history, when the content of the sentence containing the word'book' is processed in natural language, the negative evaluation of the purchase in the book is calculated as a high positive value, The controller 130 may evaluate the similarity between the conversation history and the'book' low, and set the priority of the book-related advertisement low.

In addition, the controller 130 may calculate a region of interest of the participants of the conversation based on the conversation history. For example, the control unit 130 may calculate a ranking of items that most closely match the interest areas of conversation participants among preset interest area items. The control unit 130 may calculate the interests of conversation participants based on words included in the conversation history, the number of inputs of a specific word, and the like. The area of interest may be preset as a major category such as'travel','clothing','beauty','electronic device', and'cultural life'. After extracting the words included in the conversation history, if the corresponding word attribute is a word of the sub-category, the middle or large classification word containing the word may be calculated and the word may be classified based on the word. The control unit 130 may extract the interests of the conversation participants based on the conversation history of the conversation participants through this process. For example, when the word'leggings' is acquired in the conversation history, the controller 130 may classify the corresponding word into'leggings' as an upper-level classification item,'clothing'. The control unit 130 may determine an area corresponding to the large category item having the largest number of words through the item classification operation of the word as a user's interest area. For example, as a result of performing a word extraction and classification operation based on a user's conversation history, the control unit 130 has 1 for travel items, 10 for clothing items, 2 for beauty items, and 0 for electronic devices and cultural life items. Assuming that the opening result is calculated, the controller 130 may determine that the user's interest is'clothing'.

When the interests of conversation participants are extracted based on the conversation history, the controller 130 may perform an operation of searching for a specific advertisement target product by associating interests with words obtained from the conversation history. For example, if a list of words detected over a predetermined number of times among words detected in the conversation history is'leggings' and the user's usual calculated interest area is'exercise', the controller 130 is used for exercising among'leggings' An operation of calculating leggings as an advertisement target product may be performed. As described above, the controller 130 may select a specific advertisement target product by combining specific words detected for a predetermined number of times or more in a conversation history and information on a user's usual interest area.

Thereafter, the controller 130 may perform operation 620 of controlling the user (the first user) to transmit the message together with the selected advertisement when transmitting the message to another user (the second user). At this time, a condition in which the controller performs operation 620 may be variously set. For example, if it is determined that the conversation through the instant messenger is continued for a predetermined time (eg, 3 minutes) or more, the controller 130 may perform operation 620 in a situation in which the first user approves the advertisement transmission. .

Thereafter, the controller 130 may perform operation 625 of confirming that the recipient has viewed the advertisement provided. The control unit 130 may determine, for example, that an advertisement phrase or advertisement image included in the message has been viewed when the user (second user) confirms the user message. In addition, if it is determined that the second user has performed the download, subscription, etc. according to the instructions of the provided advertisement, the controller 130 may determine that the advertisement has been viewed.

After the operation 625, the controller 130 may perform operation 630 of providing a reward for viewing the advertisement to at least one of the first user and the second user. In this case, the reward may include various forms, for example, a blockchain-based cryptocurrency, a gift certificate for purchasing an advertised product, and the like.

7, 710 illustrates an operation in which the advertisement message 711 is displayed by the first user in the instant message conversation window. As such, the messenger advertisement providing server 10 according to an embodiment of the present invention may control the first user terminal 20 to display a message including advertisement content in a chat window on the instant messenger through the first user account. In addition, the advertisement message 711 may include link information to play advertisement content (eg, advertisement video), and the conversation participant may select link information in the advertisement message to access a page playing the advertisement image. 720 shows a state in which the advertisement image 721 is played by selecting link information in the advertisement message. The messenger advertisement providing server 10 may control the user to display a reward notification message 731 indicating a reward payment as shown in 730 when the user completes viewing the advertisement as shown in 720.

According to various embodiments of the present disclosure, the first user, who is the main subject displaying the advertisement message on the chat window, may play the advertisement, and accordingly, the messenger advertisement providing server 10 may reward the first user who has watched the advertisement. Conversely, the messenger advertisement providing server 10 may pay a reward to the second user when the second user who receives the advertisement message plays the advertisement. However, when an account, etc. that allows a second user to receive a reward is not registered in the messenger advertisement providing server 10, the messenger advertisement providing server 10 is required for providing a reward when it is confirmed that the second user has watched the advertisement. A notification screen requesting application installation, member registration, and the like may be additionally displayed.

Although the present invention has been described in detail with reference to the above-mentioned examples, those skilled in the art can make modifications, alterations, and modifications to the examples without departing from the scope of the present invention. In short, in order to achieve the intended effect of the present invention, it is not necessary to separately include all the functional blocks shown in the drawings or to follow all the orders shown in the drawings in the order shown, and even if not, the technical features of the present invention described in the claims Note that it can fall within the scope.

Claims

A first user terminal that transmits a message from the instant messenger to the second user terminal, but includes an advertisement in the message transmitted under the control of the messenger advertisement providing server;

A second user terminal receiving a message including an advertisement from the first user terminal and executing an advertisement in the received message;

The first user terminal is controlled to transmit an advertisement to a second user terminal by including an advertisement in the message created by the first user terminal, and a reward is rewarded to at least one of the first user terminal and the second user terminal upon confirming that the advertisement is executed. Provided, wherein the reward is a messenger advertisement providing server including a blockchain-based cryptocurrency; Instant messenger-based advertising and reward system comprising a.
According to claim 1,

The messenger advertisement providing server includes a control unit,

The control unit

When selecting an advertisement to be provided through the message of the first user, a suitable advertisement that selects an advertisement judged to be suitable for being provided by the first user terminal among advertisements provided by the messenger advertisement server based on the conversation history of the first user Selector;

An advertisement transmitting unit controlling the first user terminal to transmit the advertisement selected by the suitable advertisement selection unit in a conversation message on an instant messenger transmitted from the first user terminal to the second user terminal; And

And a reward management unit configured to provide a reward to a user who has confirmed the transmitted advertisement included in the conversation message and to transmit a reward notification message to the target audience of the reward, indicating that the reward has been provided.
According to claim 2,

The suitable advertisement selection unit

Based on the user's conversation history performed on the instant messenger, the user's interests are extracted, but the words included in the conversation message are extracted, the item classification operation of the extracted words is performed, and the number of words included is high. A user interest extracting unit for determining a user's interest ranking according to the order of;

A context-based selection unit for calculating a conversation topic based on a conversation history performed after a conversation window is opened on an instant messenger, and selecting an advertisement related to the calculated conversation topic when selecting an advertisement to be provided through a message of a first user; And

Includes a user preference-based selection unit for selecting an advertisement to be provided through a message of the first user based on user preference information including at least one of a user's preferred advertisement image, advertisement image, advertisement item, brand, and advertisement model. Advertising and reward system based on instant messenger, characterized in that.
The method of claim 3

The context-based selection unit

A standard range is set for the weight of words and sentences of a specific subject in the content of the dialog, and if the weight is greater than or equal to the standard range, a subject code is given to the chat window, and product advertisement corresponding to the subject code is selected when the advertisement is selected Advertising and reward system based on instant messengers, characterized in that to select.
According to claim 2,

The advertisement transmission unit

The advertisement content is included in the message and transmitted according to the advertisement transmission condition, wherein the advertisement transmission condition includes at least one of a cumulative number of conversation messages on the day, a reference time elapsed from the conversation start time, and a reference time elapsed from the conversation stop time. Advertising and reward system based on instant messengers, characterized in that.
According to claim 2,

The reward management department

An advertisement viewing check unit that checks at least one of whether the user plays the advertisement, the time the advertisement was played, whether the advertisement requires an action, and the number of times the advertisement is viewed;

Calculate a reward value to be provided corresponding to the result value confirmed by the advertisement viewing check unit, and provide the calculated reward to at least one of the first user terminal and the second user terminal, wherein the reward providing method is arbitrary Reward providing unit including a method provided when the criteria are met; instant messenger-based advertisement and reward system comprising a
According to claim 2,

The reward management department

It includes a weight setting unit that applies a weight when calculating the reward to the first user who provided the advertisement to the second user when the second user who received the advertisement accesses the link included in the advertisement and purchases the advertisement product. Advertising and reward system based on instant messenger.