WO2015030344A1

WO2015030344A1 - System for providing guaranteed online advertising service and method therefor

Info

Publication number: WO2015030344A1
Application number: PCT/KR2014/004279
Authority: WO
Inventors: 김영렬
Original assignee: (주)케이시크
Priority date: 2013-08-30
Filing date: 2014-05-13
Publication date: 2015-03-05
Also published as: KR20150025848A

Abstract

The present invention relates to a system for providing a guaranteed online advertising service and a method therefor and, more specifically, to a system for providing a guaranteed online advertising service and a method therefor, wherein a service operator terminal for operating a community through a channel allocated by a server can sort advertisement content and display the sorted advertisement content in the community operated in the service operator terminal and provides rewards by analyzing a degree of advertisement accomplishment according to advertisement success conditions for each advertisement content.

Description

Online safe advertisement service providing system and method thereof

The present invention relates to a system and method for providing a reliable advertisement service online, and more particularly, a service operator terminal operating a community by receiving a channel from a server may select advertisement content and display it to a community operated by the user. In addition, the present invention relates to a system and a method for providing a reliable advertisement service on-line which analyzes a degree of completion of an advertisement according to an advertisement success condition for each advertisement content and performs compensation.

In general, online advertising through various media has become a big advertising media due to the development of the Internet and the development of portable communication devices, and through advertisements utilizing the advantages of the media, companies can meet many consumers at low cost. In addition, the customer's response has been spotlighted.

Such advertisements can be largely classified into an interactive media advertising model that connects companies and consumers and an advertising model that combines banner advertising. Interactive media advertising analyzes consumers' tastes and provides advertisements differentially by utilizing the interactive nature of the Internet, and through this, companies can enhance the effect compared to existing advertisements targeting unspecified majority.

In addition, the banner advertisement is a band-shaped advertisement displayed in the corner of the screen. The banner advertisement is placed in a prominent position of the user, and the interested user can click on the banner advertisement to access the company's homepage. Used to

These online ads are being used in more and more ways to attract more customers and deliver marketing messages, such as search engine results web pages, web banners, blogs, rich media ads, social network ads, e-mail ads, and smartphones. It is used for apps. The three main income models for such online advertising are cost-per-impression (CPM), cost-per-click (CPC), and cost-per-action (CPA).

However, since the conventional online advertisement providing technology follows the manner in which the advertisements are carried out at a specific content and time according to the sponsor or the advertiser and the advertising agency or the type of the medium, the advertisement and the advertisement of the consumer or the various media to suit their own preferences. There is a problem that can not select the contents of.

In addition, in the conventional online advertisement providing technology, a service provider providing an online service such as a specific website, a blog, or an internet cafe posts a number of advertisements to his or her own website, blog, or internet cafe to use the user's online service. To show ads to them. In this case, the service provider is limited in adopting only the desired advertisement contents by confirming the advertisement contents of the plurality of advertisement contents in advance, and therefore, there is a concern that inappropriate advertisements are posted to users who use their online services. There is a problem.

The present invention can select the advertising content in the service operator terminal operating the community by receiving a channel from the server to display the selected advertising content to the community operated by him, the server completes the advertisement according to the advertising success conditions for each advertising content The present invention provides a system and method for providing a reliable advertising service online that analyzes the degree and rewards a server, a service operator, and a general member.

Among the embodiments, the system for providing an assured advertising service online includes: an advertiser terminal providing at least one advertisement content and advertisement success conditions for each advertisement content, and paying an advertisement cost for the advertisement content; After creating a community by allocating a plurality of channels to the clients connected through the network to provide a variety of content services, and receives and registers and manages the advertisement content and advertisement posting information on the success conditions of the advertiser terminal, A community management server that analyzes an advertisement performance degree according to an advertisement success condition for each advertisement content and transmits advertisement performance completion information to the advertiser terminal; And form and operate a community by allocating a specific channel from the community management server, select at least one advertisement content based on advertisement information provided from the community management server, and display the selected advertisement content to a community operated by the community management server. And a service operator terminal.

In this case, the advertiser terminal deposits the advertisement cost as a cash or in-kind compensation, and the advertisement cost corresponds to cash using at least one of mileage or points, cyber money, cashback service, gift certificates, prizes, and coupons. It is characterized by paying value.

The advertiser terminal, the communication module for processing the communication with the community management server; A content production module configured to produce advertisement content based on advertisement access information and advertisement performance completion information collected through the community management server; A condition input module for inputting an advertisement success condition for each advertisement content produced by the content production module; And a cost management module for depositing an advertisement cost in the community management server and executing a deposit amount according to a request of the community management server.

Here, the condition input module may be configured to input at least one condition of an advertisement exposure target, an advertisement exposure time, an advertisement exposure number, a click number, or a homepage connection number as the advertisement success condition.

On the other hand, the community management server, the authentication module for managing the personal information of the client, including the advertiser terminal and the service operator terminal, and performs an authentication process for the authentication request of the client; A communication module for communicating with a client including the advertiser terminal and a service operator terminal; Receive and register and manage advertisement posting information about advertisement content and advertisement success conditions from the advertiser terminal, provide a search service to retrieve the advertisement posting information from the service operator terminal, and manage the compensation history for the advertisement cost An ad management module; A service providing module for transmitting the selected advertisement contents to be displayed to a corresponding community in response to a request of the service operator terminal, and recording advertisement access information through the community; An advertisement performance analysis module for analyzing advertisement performance according to advertisement success conditions for each advertisement content and transmitting advertisement performance completion information; And a compensation management module for depositing an advertisement cost of the advertiser terminal and compensating the advertisement cost to the service operator terminal and a community management server according to the advertisement performance completion information.

The community management server may further include a bidding module configured to perform an auction service for the advertisement content and the advertisement success condition between the advertiser terminal and the service operator terminal, wherein the bidding module is configured to provide specific advertisement content at the request of the advertiser terminal. A bid is made for a specific time period for an advertisement success condition, the service operator terminal proposes and responds to a new advertisement condition based on the advertisement success condition of the advertisement content, and the advertiser terminal selects a new advertisement condition among the new advertisement conditions. It is characterized by closing the bid by specifying the service operator terminal presented.

On the other hand, the service operator terminal retrieves at least one or more advertisement posting information provided by the community management server, pre-deliberation of the advertisement content of the advertisement posting information, grasps the success conditions of the corresponding advertisement content to his community And selecting advertisement content to be displayed.

In another embodiment, the method of providing an online secure advertisement service may include: after the advertiser terminal registers at least one or more advertisement contents with a community management server, sets an advertisement success condition for each advertisement content and an advertisement compensation degree according to completion of advertisement execution. Depositing the advertisement compensation on the community management server; After the community management server allocates a plurality of channels to form a community, it provides various content services according to the request of the community, and registers advertisement posting information about advertisement contents and advertisement success conditions provided from the advertiser terminal. Managing and providing a search service for the advertisement posting information; The service operator who forms a community by allocating a specific channel from the community management server selects at least one or more advertisement contents based on advertisement posting information provided by the community management server, and the selected advertisement contents are operated by the terminal. Making it visible to the community; And calculating, by the community management server, an advertisement performance completion information by analyzing an advertisement performance degree according to the advertisement success condition for each advertisement content, and compensating within the deposited advertisement cost based on the advertisement performance completion information. Characterized in that it comprises a.

At this time, the step of performing compensation within the deposited advertising cost based on the advertisement performance completion information, the service operator terminal for operating the community where the advertisement is completed, the client joining the community, the community management server Performing a reward at a preset rate and managing a reward history within an advertisement cost deposited by an advertiser terminal; And managing the remaining advertising cost except the compensation cost compensated in the advertising cost as the remaining compensation deposit amount, and transmitting additional deposit information to the advertiser terminal when the remaining compensation deposit amount is less than or equal to a preset deposit amount. It features.

The system and method for providing online secure advertisement service according to the present invention can select advertisement content from a service operator terminal operating a community by allocating a channel from a server, and display the selected advertisement content to a community operated by the user. Direct trading becomes possible, and it is possible not only to select advertisements that match the propensity of members who join the community, but also to generate profits through completion of advertisements.

In addition, the system and method for providing online secure advertisement service of the present invention analyzes the completion of the advertisement according to the advertisement success condition for each advertisement content in the server and rewards the server, the service operator and the general member, and the advertiser Advertisement costs are paid when the proposed advertising success conditions are met, thus providing the effect of maximizing advertisement efficiency while avoiding unnecessary expenses.

1 is a view for explaining the overall configuration of a system for providing online secure advertising service according to an embodiment of the present invention.

FIG. 2 is a block diagram illustrating a configuration of an advertiser terminal of FIG. 1.

3 is a view for explaining the configuration of the community management server of FIG.

4 is a block diagram illustrating a configuration of a service operator terminal of FIG. 1.

5 is a flowchart illustrating a method for providing an online safe advertisement service according to an embodiment of the present invention.

Description of the present invention is only an embodiment for structural or functional description, the scope of the present invention should not be construed as limited by the embodiments described in the text. That is, since the embodiments may be variously modified and may have various forms, the scope of the present invention should be understood to include equivalents capable of realizing the technical idea. In addition, the objects or effects presented in the present invention does not mean that a specific embodiment should include all or only such effects, the scope of the present invention should not be understood as being limited thereby.

On the other hand, the meaning of the terms described in the present invention will be understood as follows.

Terms such as "first" and "second" are intended to distinguish one component from another component, and the scope of rights should not be limited by these terms. For example, the first component may be named a second component, and similarly, the second component may also be named a first component.

When a component is referred to as being "connected" to another component, it should be understood that there may be other components in between, although it may be directly connected to the other component. On the other hand, when a component is referred to as being "directly connected" to another component, it should be understood that there is no other component in between. On the other hand, other expressions describing the relationship between the components, such as "between" and "immediately between" or "neighboring to" and "directly neighboring to", should be interpreted as well.

Singular expressions should be understood to include plural expressions unless the context clearly indicates otherwise, and terms such as "comprise" or "have" refer to features, numbers, steps, operations, components, parts, or parts thereof described. It is to be understood that the combination is intended to be present and does not exclude in advance the possibility of the presence or addition of one or more other features or numbers, steps, operations, components, parts or combinations thereof.

All terms used herein have the same meaning as commonly understood by one of ordinary skill in the art unless otherwise defined. Generally, the terms defined in the dictionary used are to be interpreted as being consistent with the meanings in the context of the related art, and should not be interpreted as having ideal or excessively formal meanings unless clearly defined in the present invention.

Referring to FIG. 1, an online system for providing a secure advertisement service according to an embodiment of the present invention 10 includes an advertiser terminal 100, a community management server 200, and a service operator terminal 310.

The advertiser terminal 100 provides at least one advertisement content including at least one of text, voice, still image, video, and URL information, presents an advertisement success condition for each advertisement content, and advertises to the community management server 200. Deposit advertising costs for content.

Advertiser terminal 100 may deposit the advertising costs as cash or in-kind compensation, and the advertising costs correspond to cash using at least one of mileage or points, cyber money, cashback services, gift certificates, prizes, coupons. The value is paid to the community management server 200.

The advertisement success condition may include at least one condition among an advertisement exposure target, an advertisement exposure time, an advertisement exposure number, a click number, or a homepage access number.

The community management server 200 allocates a plurality of channels to clients connected through a network to form a community for each channel, and receives the advertisement content and the advertisement posting information on the advertisement success condition from the advertiser terminal 100. It registers and manages and analyzes the degree of advertisement performance according to the advertisement success condition for each advertisement content and transmits the advertisement execution completion information to the advertiser terminal 100.

Here, the community may be operated with the concept of blog, cafe, room, etc. using SNS or using the Internet so that clients using the content service hosted by the service operator terminal 310 may gather on a network. The service operator terminal 310 has the operation and management authority such as a cafeteria or the owner.

The service operator terminal 310 may be one of the clients connected to the community management server 200, and is assigned to a specific channel in the community management server 200 to form and operate a community, and from the community management server 200. At least one advertisement content is selected based on the provided advertisement information so that the selected advertisement content is displayed to the community operated by the advertisement content.

In this case, the service operator terminal 310 may be a fixed communication device such as a personal computer, a set-top box, a laptop computer, a smartphone, a personal digital assistant (PDA), a portable multimedia player (PMP), a tablet PC, or a portable communication device. There is no limit to the kind. In FIG. 1, one smart phone is shown in the service operator terminal 310, but a plurality of service operator terminals 310 may exist.

The advertiser terminal 100 installs and executes an application for advertisers, the service operator terminal 310 installs and executes a service operator application, and the member terminal 320 installs and executes a general member application. In some cases, the advertiser terminal 100, the service operator terminal 310, and the member terminal 320 may install an integrated application in which one or more of an advertiser application, a service operator application, and a general member application are integrated. When running an application, each application must be distinguished and operated.

Referring to FIG. 2, the advertiser terminal 100 includes a communication module 110, a content production module 120, a condition input module 130, and a cost management module 140.

The communication module 110 handles communication with the community management server 200.

The content production module 120 may produce advertisement content suitable for an advertisement target or provide information necessary for advertisement content production based on advertisement access information and advertisement performance completion information.

The condition input module 130 inputs at least one condition of an advertisement exposure target, an advertisement exposure time, an advertisement exposure number, a click number, or a homepage connection number as an advertisement success condition on the advertisement content produced by the content production module 120. .

The cost management module 140 may deposit advertisement costs in various forms in the community management server 200, and executes the additional costs in accordance with the additional deposit request of the community management server 200.

In addition, the advertiser terminal 100 may perform an information collection function for collecting various information related to its advertisement, a storage function for downloading and storing an application for an advertiser, an application execution function, a payment function, and the like. The advertiser terminal 100 may be implemented in the form of a server.

Referring to FIG. 3, the community management server 200 may include an authentication module 210, a communication module 220, an advertisement management module 230, a service providing module 240, an advertisement performance analyzing module 250, and a compensation management module. 260 and bidding module 270.

The authentication module 210 manages personal information of the client 300 including the advertiser terminal 100 and the service operator terminal 310, and performs authentication processing for the authentication request of the client 300. The authentication module 210 stores personal information including IDs and passwords for each client in the database 280, and loads IDs and passwords stored in the database 280 when the IDs and passwords are transmitted from the client 300. After confirming the login success / failure, it is transmitted to the client 300.

When the client 300 is a terminal having a call function such as a smartphone, the authentication module 210 maintains the login until the call is completed when the user connects the call after the login process, and the user logs out. If you do, stop the login maintenance.

The communication module 220 communicates with the client 300 including the advertiser terminal 100 and the service operator terminal 310.

The advertisement management module 230 receives the advertisement posting information about the advertisement content and the advertisement success condition from the advertiser terminal 100, registers it in the database 280, and manages new registration, modification, and deletion of the advertisement content. . In addition, the advertisement management module 230 provides a search service to retrieve the advertisement posting information from the service operator terminal 310, and manages a compensation history for the advertisement cost deposited by the advertiser terminal 100.

The advertisement management module 230 provides a search service of the advertisement posting information in the form of an advertisement search list such as an advertisement exposure ranking, a user age, a category, an advertisement reward rate ranking, or searches for a desired advertisement by the service operator terminal 310 through a keyword. Do it.

The advertisement management module 230 manages the remaining advertisement cost as the remaining compensation deposit amount, excluding the compensation amount corresponding to the designated compensation amount from the advertisement cost deposited according to the advertisement performance completion information. The advertisement management module 230 calculates the remaining reward deposit amount and the advertisement performance completion information according to the request of the advertiser terminal 100, and transmits it to the advertiser terminal 100 through the communication module 220.

The advertisement management module 230 manages a reward history by dividing a reward provided to the service operator terminal 310 of the community where the advertisement is completed and the member terminal 320 joining the community.

The service providing module 240 transmits the selected advertisement content to be displayed in the corresponding community according to the request of the service operator terminal 310, and records the advertisement access information through the community.

The service providing module 240 may be provided in the form of a web service that accesses using a browser, or may be provided in the form of a content service that installs and participates in a community-only application on a smartphone or a mobile device.

The service providing module 240 may provide various main content services, such as a quiz game, a broadcast program, an entertainment game, and a survey, to the community according to the selection of the service operator terminal 310, and the community may utilize SNS or use the Internet. It can be formed by utilizing.

The service providing module 240 includes advertisement content selected by the service operator terminal 310 in main content provided to the community. The service providing module 240 transmits the selected advertisement content to the member terminal 320 of the community in a predetermined advertisement exposure method in response to a request of the service operator terminal 310.

That is, the service providing module 240 when the service operator terminal 310 sets an advertisement exposure method such as a banner advertisement or a pop-up advertisement, an advertisement exposure time, an advertisement exposure time, an advertisement exposure number, and the like, according to the set advertisement exposure method. The advertising content is transmitted to the member terminal 320 of the.

In addition, the service providing module 240 continuously records the advertisement access information of the member terminal 320 using the main content. The advertisement access information may include advertisement information, member information accessing the advertisement, member reaction information, and the like. Can be.

In addition, the service providing module 240 manages the member information using the main content, the use point for each member, and determines the member terminal 320 to be compensated for the advertisement cost according to the method specified by the service operator terminal 310.

The advertisement performance analysis module 250 analyzes the degree of advertisement performance such as the number of advertisement exposure, the number of clicks, and the exposure time of the advertisement content provided by the service providing module 240 to determine whether the advertisement content meets the advertisement success condition.

The advertisement performance analyzing module 250 calculates the advertisement performance completion information in stages or in percentage (%) based on the analysis information of the degree of advertisement performance, and stores it in the database 280.

The advertisement performance analysis module 250 periodically transmits advertisement performance completion information to the advertisement management module 230, the reward management module 260, and the service providing module 240 at the request of each module.

The compensation management module 260 allows the advertisement cost to be deposited by monetary credit, credit deposit or spot payment before registering the advertisement content of the advertiser terminal 100. The compensation management module 260 compensates for the advertisement cost to the service operator terminal 310 and the community management server 200 according to the advertisement performance completion information.

The reward management module 260 compensates to the service operator terminal 310 according to the advertisement performance completion information, and the service operator terminal 310 is at least any one of mileage or points, cyber money, cashback service, gift certificates, prizes, and coupons. One or more cash equivalents may be paid.

The reward management module 260 manages the amount of advertisement cost deposited by the advertiser terminal 100, and applies a discount rate or a reward rate set in advance to the advertiser terminal 100 or the service operator terminal 310 during a reward or a deposit process. The advertiser terminal 100 may discount the cost by the discount rate, or the service operator terminal 310 may pay the reward by adding the cost by the compensation rate.

The bidding module 270 performs bidding by designating a starting date and a closing date and time for a specific advertisement content and an advertisement success condition at the request of the advertiser terminal 100.

The bidding module 270 allows the service operator terminal 310 to respond by presenting a new advertisement condition based on the advertisement success condition of the advertisement content presented by the advertiser terminal 100, and the advertiser terminal 100 among the new advertisement conditions. The user selects an advertisement condition that satisfies them, and the service operator terminal 310 which presents the selected advertisement condition is successful and closes the bid.

The bidding module 270 changes the advertisement content and the advertisement success condition based on the successful bid and stores it in the database 280, and the advertisement performance analysis module 250 and the reward management module 260 apply the changed advertisement success condition. To analyze the completion of the advertisement and then compensate.

The community management server 200 may include an authentication module 210, a communication module 220, an advertisement management module 230, a service providing module 240, an advertisement performance analyzing module 250, a compensation management module 260, and a bidding module. Each server 270 may be configured in the form of one server, and may be configured in the form of a plurality of servers in the form of a clustering ring even if the function is the same or the same function depending on the size of the service.

Referring to FIG. 4, the service operator terminal 310 includes an authentication module 311, an input module 312, an output module 313, and a control module 314.

The authentication module 311 transmits its ID and password to the community management server 200, and may use various services provided by the community management server 200 when login is allowed from the community management server 200. Make sure

The input module 312 performs a function of inputting various data such as an image, an audio, and a text so as to use various services transmitted from the community management server 200. The input module 312 includes a logout request function with the community management server 200 and a user interface function for registering personal information.

At this time, the service operator terminal 310, such as history information, education, major, residence, photographs for participation in a particular education, event or advertisement in order to obtain a qualification as a service operator through the user interface function of the input module 312 You can enter additional personal details.

The output module 313 displays main content or advertisement content transmitted from the community management server 200 on a display or outputs a sound.

Here, the input module 312 and output module 313 includes a communication function.

The control module 314 controls the flow of all data input and output to the authentication module 210, the input module 312 and the output module 313, and the necessary components according to the execution of various applications including the service operator application Control to operate.

The service operator terminal 310 allows the main content provided by the community management server 200 to be serviced in the community operated by the user, and the member terminal 320 to use the service first joins the community management server 200. Since it is in a state where the subscription request of the member terminal 320 through a simple subscription procedure to join the community operated by them.

In addition, the service operator terminal 310 retrieves the advertisement content and the success condition through the search function of the advertisement posting information provided by the community management server 200, and determines whether to adopt the corresponding advertisement content by preliminarily reviewing the advertisement content. Decide

The service operator terminal 310 operates the main contents such as quiz games, surveys, entertainment games, etc. to the community, so that the advertisement contents are displayed on each member terminal 320 according to the advertisement exposure method set by the community. Ads that are inappropriate or unnecessary to the members' tendency to use the services of the community can be selected.

As such, the community management server 200 enables direct transaction of advertising content between the service operator terminal 310 and the advertiser terminal 100.

The member terminal 320 is configured similarly to the service operator terminal 310, but the service operator terminal 310 is performing the management authority for the community operated by the data input or output from the community management server 200 The read / write authority of the member terminal 320 is made differently.

Referring to FIG. 5, in the method of providing an online safe advertisement service, the advertiser terminal 100 registers an advertisement content in the community management server 200, presents an advertisement success condition for each advertisement content, and compensates according to an advertisement success condition. Specify the scale. (See S1 and S2)

In addition, the advertiser terminal 100 deposits a predetermined amount of advertising costs based on the number of advertisement contents, advertisement days, and advertisement exposure information previously set with the community management server 200 (see S3).

The community management server 200 provides a content service and a search service for advertisement information, and the service operator terminal 310 uses a search service provided by the community management server 200 to display content to a community operated by the community management server 200. The service operator terminal 310 may search for and select the contents of the advertisement contents, the conditions of success of the advertisement, and the amount of compensation based on the advertisement posting information.

The community management server 200 transmits the content service and the advertisement content selected by the service operator terminal 310 to the member terminal 320 of the corresponding community (see S6). In this case, the member terminal 320 responds to the advertisement content. The information may be transmitted to the community management server 200 in the form of a crush like "like" or "dislike" or a single line evaluation.

In addition, the community management server 200 analyzes the degree of advertisement performance to calculate the advertisement performance completion information, and the member terminal 320, the service operator terminal 310, and the compensation amount of the advertisement cost deposited according to the advertisement performance completion information. Compensate to the community management server 200 (see S7 ~ S9).

Then, the community management server 200 may manage the compensation balance while managing the compensation history, and may transmit additional deposit information for the insufficient deposit amount to the advertiser terminal 100 (see S9).

Although described above with reference to a preferred embodiment of the present invention, those skilled in the art will be variously modified and changed within the scope of the invention without departing from the spirit and scope of the invention described in the claims below I can understand that you can.

Claims

An advertiser terminal providing at least one advertisement content and advertisement success conditions for the advertisement contents, and paying an advertisement cost for the advertisement contents;

After creating a community by allocating a plurality of channels to the clients connected through the network to provide a variety of content services, and receives and registers and manages the advertisement content and advertisement posting information on the success conditions of the advertiser terminal, A community management server that analyzes an advertisement performance degree according to an advertisement success condition for each advertisement content and transmits advertisement performance completion information to the advertiser terminal; And

The community management server allocates a specific channel to form and operate a community, and selects at least one advertisement content based on the advertisement posting information provided from the community management server so that the selected advertisement content is displayed to the community operated by the community management server. An on-line assured advertising service providing system comprising a service operator terminal.
The method of claim 1,

The advertiser terminal deposits the advertisement cost in the community management server as a cost for cash or in-kind compensation,

The advertising cost is an online security advertising service providing system, characterized in that the payment of cash equivalent value using at least one of mileage or points, cyber money, cashback services, gift certificates, prizes, coupons.
The method of claim 1, wherein the advertiser terminal,

A communication module that handles communication with the community management server;

A content production module configured to produce advertisement content based on advertisement access information and advertisement performance completion information collected through the community management server;

A condition input module for inputting an advertisement success condition for each advertisement content produced by the content production module; And

And a cost management module for depositing an advertisement cost in the community management server and executing a deposit amount according to a request of the community management server.
The method of claim 3,

And the condition input module inputs at least one or more conditions among an advertisement exposure target, an advertisement exposure time, an advertisement exposure number, a click number, and a homepage connection as the advertisement success condition.
The method of claim 1,

The community management server,

An authentication module for managing personal information of a client including the advertiser terminal and a service operator terminal and performing an authentication process for the authentication request of the client;

A communication module for communicating with a client including the advertiser terminal and a service operator terminal;

Receive and register and manage advertisement posting information about advertisement content and advertisement success conditions from the advertiser terminal, provide a search service to retrieve the advertisement posting information from the service operator terminal, and manage the compensation history for the advertisement cost An ad management module;

A service providing module for transmitting a content service and the selected advertisement content to be displayed to a corresponding community according to a request of the service operator terminal, and recording advertisement access information through the community;

An advertisement performance analysis module for analyzing advertisement performance according to advertisement success conditions for each advertisement content and transmitting advertisement performance completion information; And

And a reward management module for depositing an advertisement cost of the advertiser terminal and compensating the advertisement cost to the service operator terminal and a community management server according to the advertisement execution completion information. .
The method of claim 5, wherein the community management server,

Further comprising a bidding module for performing an auction service for advertising content and advertising success conditions between the advertiser terminal and the service operator terminal,

The bidding module makes a bid for a specific period of time for a specific advertisement content and an advertisement success condition according to a request of the advertiser terminal, and the service operator terminal presents a new advertisement condition based on the advertisement success condition of the advertisement content and responds. And the advertiser terminal designates a service operator terminal that presents a specific new advertisement condition among the new advertisement conditions, and closes the bidding.
The method of claim 1,

The service operator terminal may search for at least one or more advertisement posting information provided by the community management server, pre-determine the advertisement content of the advertisement posting information, and then determine the advertisement success condition of the corresponding advertisement content and display it in its own community. System for providing a secure advertising service online, characterized in that the selection of advertising content.
Registering, by the advertiser terminal, at least one advertisement content with a community management server, setting the advertisement compensation condition according to the advertisement success condition and the completion of the advertisement for each advertisement content and depositing the advertisement compensation in the community management server;

After the community management server allocates a plurality of channels to form a community, it provides various content services according to the request of the community, and registers advertisement posting information about advertisement contents and advertisement success conditions provided from the advertiser terminal. Managing and providing a search service for the advertisement posting information;

The service operator who forms a community by allocating a specific channel from the community management server selects at least one or more advertisement contents based on advertisement posting information provided by the community management server, and the selected advertisement contents are operated by the terminal. Making it visible to the community; And

The community management server analyzes the degree of advertisement performance based on the advertisement success condition for each advertisement content, calculates advertisement performance completion information, and performs compensation within the deposited advertisement cost based on the advertisement performance completion information. Method for providing an assured advertising service online.
The method of claim 8,

Compensating within the deposited advertising cost based on the advertisement performance completion information,

Performing a reward at a predetermined rate within an advertisement cost deposited by the advertiser terminal to a service operator terminal operating a community where the advertisement is completed, a client joining the community, and the community management server, and managing a reward history; And

And managing the remaining advertising cost as the remaining compensation deposit amount, except for the compensation cost compensated in the advertisement cost, and transmitting additional deposit information to the advertiser terminal when the remaining compensation deposit amount is less than or equal to a preset deposit amount. How to provide online secure advertising service.