WO2014046428A1

WO2014046428A1 - Method and system for mobile business revenue sharing service

Info

Publication number: WO2014046428A1
Application number: PCT/KR2013/008338
Authority: WO
Inventors: 서용성
Original assignee: Seo Yong Sung
Priority date: 2012-09-21
Filing date: 2013-09-16
Publication date: 2014-03-27
Also published as: KR101278444B1

Abstract

The present invention relates to a method and system for a mobile business revenue sharing service that enables the business operators of local media distributed across the whole country to make revenue through businesses providing news, advertisements, and other services to their local users (subscribers) via a mobile platform, and that shares the revenue with mobile platform business operators.

Description

Mobile Business Revenue Distribution Service Method and System

The present invention relates to a service and a method for distributing business revenue according to a mobile service using a multi-app linked to one platform. More specifically, the present invention relates to a nationwide service through a single mobile platform. Mobile business revenue that business participants, such as distributed media, generate revenue through businesses that provide news, advertisements, and other services to their local users (subscribers), and distribute the generated revenue to mobile platform business participants. The present invention relates to a distribution service method and system.

One example of the mobile business is the most widely used method of charging advertisers for online advertising, such as Cost Per Mill (CPM) and Cost Per Click (CPC).

In the past, the CPM method used to charge an advertiser every 1000 times an ad was displayed. However, in recent years, the CPM method has been expanded to include a method of charging an advertiser for an ad serving for a predetermined period of time. have. This method may be, for example, a method in which an advertiser pays a predetermined amount and purchases a right to display an advertisement for a certain period such as one week or one month. In this case, the amount charged to the advertiser is generally determined according to the position where the advertisement is displayed and / or the popularity of the search keyword associated with the advertisement.

Next, the CPC method charges the advertiser based on the number of times the user selects the advertisement (for example, the number of clicks of the user on the advertisement). For example, regardless of the number of times an advertisement of an advertiser is displayed, the advertiser may be charged to the advertiser according to the number of times that the user who selects the advertisement is selected. In this case, the amount charged for each selection is generally determined according to the position where the advertisement is displayed and / or the popularity of the search keyword associated with the advertisement.

As described above, the CPM method is advantageous to an advertisement provider, such as a person who operates a search portal site, because the sales are confirmed at the time of selling the advertisement product to the advertiser, and the advertisement is displayed regardless of the actual effect of the advertisement. Since the billing is performed on the basis of the fact that it has been done, there is an advantage that the post-management of the advertisement is unnecessary. In addition, there is an advantage that the advertiser's position is guaranteed to be displayed for a predetermined period.

However, according to the CPM method, the billing is performed only based on the fact that the advertisement is displayed. Therefore, the advertiser must pay the advertisement cost even if the advertisement is displayed regardless of the advertisement effect. Since there is a need to advertise for a period of time, there is a disadvantage that may not be able to use the advertising cost effectively.

On the other hand, the CPC method is a method of charging according to the user's selection of ads, so it is more reasonable for advertisers, but when the user's ad selection exceeds the advertiser's expectations, In the case of excessive bidding competition, there is a disadvantage in that it is difficult to guarantee the advertisement period.

Therefore, as a supplement to the conventional CPM method and the CPC method, a CPA (Cost Per Action) method for more accurately estimating the effect of the advertisement based on the user's action as the target of the advertisement, and calculating the advertisement cost based thereon, Cost Per Install (CPI) and Cost Per SHare (CPSH) methods have been developed.

First, the CPA method allows advertisers to induce certain actions of users through advertisements (e.g., to purchase goods or services through links in advertisements, preliminary actions for purchase, membership registration, etc.). The advertising cost is calculated based on the number of users who have actually anticipated the behavior. For example, for an advertisement aiming to induce membership, the advertiser pays an advertisement fee proportional to the number of people who actually signed up. The billing methods described below can all be said to be a kind of such a CPA method.

First, the CPI method is a method in which an advertisement cost is calculated based on the number of times a user performs a predetermined installation with respect to an advertisement displayed in association with a predetermined application such as adware. In addition to the CPI method, there is a Cost Per Save (CPS) method that calculates an advertisement cost based on the number of times a user action of receiving and storing an advertisement application or advertisement content occurs. CPSH, on the other hand, calculates the advertising fee based on the number of times a user who encounters an advertisement shares the advertisement with another user (e.g., publishes the advertisement in a different space than the cyberspace in which it was originally displayed). That's the way.

As such, the billing method for the advertisement based on the user's behavior is based on the actual cost of the advertisement, that is, the number of times the user performs the behavior expected by the advertiser. You can enjoy the effect of spending only the advertising costs according to the advertising effect.

However, in the case of using the existing CPS method or the like, a user who stores a specific advertisement or another user who encounters such a stored advertisement can perform a repeated purchase behavior using the stored advertisement only with one storage operation of the user. In this case, although the stored advertisement may be repeatedly exposed to the user or the other user, the advertisement effect may be further improved, but in the related art, this has not been reflected in the charging at all.

The same applies to the case of using the CPSH method. If a user places a particular ad in a different place than where the ad originally appeared, the ad will be more effective as the ad is exposed to other users, and moreover, the more frequently the space is visited by multiple users Advertising effectiveness can be even higher. However, when the existing CPSH method is used, the advertising cost is calculated based on the number of times the advertisement is shared, that is, the number of times the advertisement is displayed in another space, which is also suitable for calculating the advertising cost according to the actual advertising effect. Can not.

In addition, considering that the characteristics of mobile are applied to a wide area rather than a part of the area due to the frequency permit, when using the above-mentioned technologies in the mobile business field, information transmission is performed in a low economic region or a low population density region. Despite the necessity of segmentation, it is difficult to support technology and manpower for mobile business and low business feasibility.

An object of the present invention for solving the above-mentioned problems, the business participants, such as local media distributed throughout the country through a mobile platform to provide news, advertising, and other services to their local users (subscribers) It is to provide a mobile business revenue distribution service method and system that generates revenue and distributes the generated revenue to mobile platform business participants.

According to an aspect of the present invention for achieving the above object, and receives from the mobile business owner terminal information about the mobile business including the mobile business content and the business coverage area for inclusion in the mobile app to the central operating server A local operating server configured to register the information and to store information about the mobile app user terminal; When generating a mobile app (App) to run a mobile business registered from the local operating server through a user terminal, to include the mobile business in the mobile app, when the mobile business is run through the mobile app on the user terminal It calculates the revenue generated each time, distributes the revenue according to the preset ratio, calculates and stores information about the profit distributed to the user terminal according to the mobile business execution, and stores, accumulates and manages the distributed profit in the form of points Providing service subscription related information to the central operating server and the user so that the user can subscribe to the mobile business service operated by the central operating server, downloading and installing the mobile app, and executing the mobile business according to the user's input Point to the central operating server The mobile business revenue distribution service system comprising a user terminal provided to take advantage of drive points to the accumulated points are provided.

Here, the local operation server transmits the information for guiding the mobile app related to the mobile business service through an email, a text message or an SNS to the user terminal, and the user terminal subscribed to the mobile business service via the mobile app. Information about the revenue distributed according to a percentage of the revenue generated when the mobile business is executed may be received from the central operating server.

In addition, the mobile app may include a menu about local news, national advertisements, local advertisements, life advertisements, point malls and settings.

In addition, the point mall may designate a donation service, a cashback service that can receive a prize, or a cashback service that can be used to receive prizes using the accumulated points, according to the selection of the user terminal. It can provide a function to use one of the donation service and the purchase service that can purchase the content or goods.

On the other hand, according to another aspect of the present invention for achieving the above object, a communication unit for communicating over a network with a local operating server and a user terminal, an app market server and a partner server, a mobile for inclusion in the mobile app from the local operating server A mobile business registration unit that registers a mobile business by receiving information about a mobile business including a business content and a coverage area of a business, a mobile app providing unit that generates a mobile app for executing a mobile business registered by the mobile business registration unit, An execution detection unit for detecting a history of the mobile terminal has executed the mobile business through the mobile app, calculates the revenue generated each time the execution of the mobile business included in the mobile app is detected, and distributes according to a preset ratio Revenue distribution unit to be distributed, the revenue distribution unit Points earning portion of the profits of the user terminal corresponding to the ID of the user terminal and stores, accumulates and manages in the form of points, if the points accumulated in the user terminal is a certain level or more, the user terminal points earned Point mall management unit that provides to use the online point mall using and stores the mobile business content, business coverage area, information on the local operating server, information on the accumulated points and user information about the user terminal A central operating server is provided that includes a customer care database.

The revenue distribution unit may further include revenue generated when the user terminal executes the mobile business when the information about the mobile business includes neighboring region operation server selection information applied to an area located near the business application area range. When the revenue is distributed to, the neighboring local operating server may be distributed and distributed at a predetermined ratio.

In addition, the mobile app providing unit may display the available points within a specific business application area range when generating the mobile app.

On the other hand, according to another aspect of the present invention for achieving the above object, (a) a mobile business including a mobile business content and a business coverage area for the local operating server to be displayed in the mobile app from the mobile business owner terminal Receiving information about the transmission, and transmitting to the central operating server to register, (b) generating a mobile app (App) to run a mobile business registered in the central operating server on the user terminal, (c) the Transmitting information for guiding the mobile app related to the mobile business service through an email, a text message or an SNS to the user terminal to a local operating server; (d) the user terminal downloads and installs the mobile app and the user terminal Receiving information for subscribing to a mobile business, (e) the user terminal receiving Executing a mobile business included in the mobile app; (f) detecting a history of the mobile terminal running by the central operating server; and (g) generating a business revenue generated by executing the mobile business on the user terminal. A mobile business revenue distribution service method is provided that includes calculating and distributing at a predetermined rate.

In addition, in step (b), when generating a mobile app, available points within a specific business application area range may be displayed.

In addition, in the step (e), the mobile app may select and execute one of a local news, a national advertisement, a local advertisement, and a living advertisement.

In addition, in the step (f), when the user terminal executes the mobile business through the mobile app according to the user's selection, the execution message including the user terminal information and the execution information is transmitted to the central operation server, and the central operation server Receiving the execution message may detect that the mobile business has been executed through the mobile app of the user terminal.

In addition, the step (g) is generated when the user terminal executes the mobile business, when the information on the mobile business includes the information on the operation of the nearby area operating server applied to the area located near the area of the business application area. When the revenue is distributed for the profits, the neighboring operation server may be distributed at a predetermined ratio.

In addition, in the step (g), the central management server may accumulate the revenue distributed to the user terminal in the form of points in correspondence with the ID of the user terminal.

In addition, in the step (g), the central operation server may provide the user terminal with a service using an online point mall which can use the accumulated points.

In addition, the service using the point mall, according to the selection of the user terminal, a prize service that can receive prizes using the accumulated points, cashback service that can receive the accumulated points in cash, a specific group It can provide a function to use one of the donation service to designate and donate and the purchase service to purchase content or products.

When the user terminal of the user terminal sets a group to which the user of the user terminal belongs, the donation service includes points for profits distributed at a predetermined rate from business revenue generated each time the user terminal executes the mobile business. The accumulated points may be automatically donated to a group to which the user of the user terminal belongs.

According to the present invention, a mobile business can be obtained from a mobile business owner's terminal and distributed through a mobile app, and the satisfaction of participants can be maximized by distributing the advertising revenue generated every time the mobile business is executed to related parties. have.

In addition, it is possible to provide opportunities for mobile business to local businesses that can not be mobile business alone.

In addition, users participating in the mobile business service platform are provided with news, contents, life information, points, etc. of each region, so that they can enjoy convenient life of the smartphone environment.

1 is a block diagram of an operation network provided with a mobile business revenue distribution service according to an embodiment of the present invention.

Figure 2 is a schematic diagram showing the configuration of a mobile business revenue distribution service system according to an embodiment of the present invention.

3 is a block diagram showing an internal functional block of a central operating server according to an embodiment of the present invention.

4 is a diagram illustrating an overall flowchart for explaining a mobile business revenue distribution service method according to an embodiment of the present invention.

5 is a diagram illustrating an example of a configuration of a mobile app installed in a user terminal according to an embodiment of the present invention.

6 is a diagram illustrating an example of an operation process of a central operation server according to an exemplary embodiment of the present invention.

As the present invention allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the written description. However, this is not intended to be limited to the particular embodiment of the present invention, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention.

An embodiment of a mobile business revenue distribution service method and system according to the present invention will be described in detail with reference to the accompanying drawings. In the description with reference to the accompanying drawings, the same or corresponding components will be given the same reference numerals and redundant description thereof will be omitted.

As shown in FIG. 1, the mobile business revenue distribution service according to an embodiment of the present invention includes a three-stage supply management network including a central operator 10, a local operator 20 to 26, and a user 30. Supply Chain Management).

Here, the central operator 10 provides one platform for mobile business, and the local operators 20 to 26 and the users 30 are mobile apps linked to one platform. Through the mobile business profit sharing service.

At this time, the local operators 20-26 will exemplify Seoul media 20, Busan media 22, Daegu media 24, and Gwangju media 26 that provide broadcasting or newspapers in each region.

The central operator 10 operates the system operation and service operation, and the system operation is in charge of the operation of the program of technical system safety, distribution and settlement process, and the service operation is nationwide advertisement order sales, registration, payment settlement, education, marketing, It is in charge of platform operation such as C / S.

Local operators 20-26 provide local news to local users (subscribers, viewers), recruit users, perform local advertising sales, daily advertising sales, and various local marketing. In particular, since regional media app operators exist in various administrative districts, in order for effective delivery of advertisements in a region, cooperation among app users possessed by nearby local media is required.

User 30 is recruited through the App (App), run the mobile business of the mobile business owners who wish to register the mobile business on the platform through the app in each region, to earn points earned by each mobile business as points do.

That is, the mobile business revenue distribution service operated as described above, the central operator 10 operates a platform that manages the overall service related to the mobile business revenue distribution, local operators (20-26) Guides the mobile business to the members or users of each region to sign up for the service, and the users 30 of each region download and install the mobile app (App) on the terminal, and then through the mobile app News, local advertisements, living advertisements and national advertisements are provided, and each local user is generated by the central operator 10 when revenue is generated through the execution of the corresponding local advertisement, living advertisement or national advertisement through the mobile app. Share your revenues with yourself, your local operators, and your users at a certain rate.

Meanwhile, the mobile business of the present invention refers to a business providing various contents through a mobile app, and includes advertisements, games, content provision, schedule management, and the like.

As shown in FIG. 2, the mobile business revenue distribution service system 200 includes a central operation server 210, a local operation server 220, a user terminal 230, a mobile business owner terminal 240, and an app market server. 250, a partner server 260, and the like. Each of these components may be connected via a wired / wireless internet network to transmit / receive data with each other. The user terminal 230 and the mobile business owner terminal 240 may be connected to a PC, a laptop, a smartphone, a PDA, and the like. Can be applied.

Here, the regional operation server 220 receives, stores, and registers information on the mobile business content and the business application area to be included in the mobile app when the mobile business is requested from the mobile business owner terminal. In this case, the local operating server 220 is in a state of holding information about the mobile app user terminal 230.

The central operating server 210 may execute a mobile app (App) on which the mobile business service is executed, including the mobile business received from the mobile business owner terminal 240, through the app market server 250. ), The mobile app is included in the mobile app, and the revenue generated each time the mobile business is executed through the mobile app is calculated and distributed according to a certain ratio. In particular, it calculates and stores information about the revenue to be distributed to the user terminal 230 according to the execution of the mobile business, and stores and manages it in a form of 'point accumulation'.

When the local operation server 220 provides a service to the business application region set from the mobile business owner terminal 240, the user terminal 230 through an email, a text message, or an SNS to the user terminal 230 managed as a member. To allow users of the mobile app to receive a mobile app, and the user terminal 230 who subscribes to the mobile business service receives revenue distributed according to a percentage of the revenue generated when the mobile business is run through the mobile app. Information is received from the central administration server 210.

The user terminal 230 allows a user to subscribe to a mobile business service operated by the central operation server 210 and to download and install a mobile app for it. The central operation server 230 allows a user to execute a mobile business through a mobile app. Revenue to be distributed to the user according to a certain ratio from the revenue generated when executing the as a separate point information, and if the point information is a certain level, a separate point on the online operated by the point in the user terminal 230 The point information is provided to the user terminal 230 so that the points can be used in the mall. At this time, the mobile app, as shown in Figure 5 may include a menu for the news of the region, nationwide advertising, local advertising, living advertising, point malls and settings. Point Mall, the user terminal 230 is connected to the partner server 260 by using the points earned prizes services that can receive prizes online or cashback services that can be paid in cash points, specific organizations It may provide a function of using one of the donation service to designate and donate and the purchase service that can purchase content or goods.

The mobile business client terminal 240 may be a terminal for a local government office or a local government to advertise a local event or campaign, or a terminal for accessing the central operation server 210 or to advertise a new product or service of a company. It may be a terminal for accessing the central operating server 210, such as a small and medium enterprise.

The app market server 250 is a device for providing a mobile app. For example, the app market server 250 may be an Android app market server or an Apple app market server.

The partner server 260 may be a server operated by a content provider such as cartoons, VODs, or mobile games, a server operated by a general commerce product provider, a 'MoneyPang' prize partner server, or a server operated by a corporation. It may be a gift card for providing a product purchase service or a server used by a gift certificate operator.

The above-described embodiment of the present invention can be implemented by applying the mobile business to mobile game business, mobile schedule management business, etc. as well as mobile advertising revenue distribution service.

3, the central operation server 210 according to an embodiment of the present invention, the communication unit 310, mobile business registration unit 320, mobile app provider 330, business execution detection unit 340, revenue share Distribution 350, point earning unit 360, point mall management unit 370, customer management database 380 and the like.

The communication unit 310 is responsible for communicating with the local operation server 220, the user terminal 230, the app market server 250, and the partner server 260 through a network.

The mobile business registration unit 320 registers the mobile business by receiving information on the mobile business content and the business coverage area for inclusion in the mobile app from the mobile business owner terminal 240 or the local operation server 220.

Mobile app provider 330 generates a mobile app (App) to run the mobile business registered in the mobile business registration unit 320 and transmits to the app market server 250, the user terminal 230 is the app market server Through 250, the mobile app can be downloaded.

In addition, the mobile app providing unit 230 may be displayed that the mobile app can be used only within the specific business coverage area, and can be installed by Apple or Android so that the user terminal 230 can download and install the mobile app. The app may be transmitted to an App Market server or App Store including a system.

The business execution detection unit 340 detects the details of the user terminal 230 executing the mobile business through the mobile app.

Revenue distribution unit 350 calculates the revenue generated each time the execution of the mobile business included in the mobile app is detected, and distributes according to a certain ratio.

In addition, the revenue distribution unit 350, when receiving the mobile business from the local operating server 220 or the mobile business owner terminal 240, the business application area range, for example, the Seocho-gu area (area 1 of the regional operating server server) In addition, when Gangnam-gu region (allocation area of region 2 operation server) located in the vicinity of Seocho-gu region is selected, operating region 1 when setting the revenue share ratio for the revenue generated as a mobile business is executed in the user terminal 230 The distribution rate can be set to 40% of servers, 10% of Region 2 operations servers, 25% of central operations servers, and 25% of user terminals. At this time, the distribution ratio setting criteria is not limited to the above-described example, and may be set differently according to the circumstances of the central administration server and the circumstances of the local administration server.

The point accumulator 360 converts and stores the profits of the user terminal 230 distributed according to a predetermined ratio so as to be accumulated in the form of points in correspondence with the ID of the user.

The point mall manager 370 provides the user terminal 230 so that the user can use the online point mall using the accumulated points when the points accumulated for the user terminal 230 become a predetermined level or more.

The customer management database 380 stores contents of the mobile business, registration information about the regional operation server 220 corresponding to the business application area, information about accumulated points, and information about the user terminal 230.

An embodiment of the present invention describes a mobile business profit distribution service as an example of a local operating server operating principal, a local newspaper company having a plurality of readers or viewers as members.

Referring to Figure 4, the mobile business revenue distribution service system 200 according to an embodiment of the present invention, if the local operating server 220 receives the information requesting the mobile business from the mobile business owner terminal 240, request In order to include the received mobile business in the mobile app, the mobile terminal is connected to the central operation server 210, and the mobile business contents and the business application area range are stored and registered (S410). In this case, the central operation server 210 may operate a separate web site so that the local operation server 220 may access and set the mobile business content and the business application area range. In addition, the local operating server 220 is in a state of holding information about the mobile app user terminal 230.

For example, when a company located in Seocho-gu requested a mobile business from the regional 1 operating server 220 of Seocho Regional Newspaper, the regional 1 operating server 220 includes the central operating server 210 to include the requested mobile business. In addition to the contents of the mobile business, the scope of the project application is set to Seocho-gu and Gangnam-gu. At this time, the region 1 operation server 220 is set to not only Seocho-gu, but also Gangnam-gu located near the business application area so that the mobile business can be known to more people, so that users in Gangnam-gu can run the mobile business. . Therefore, the regional 2 operation server 220 of the Gangnam regional newspaper company in Gangnam-gu transmits information for guiding the mobile app related to the mobile business service to the user terminal 230 of the members through e-mail, text, or SNS, each member Encourage them to subscribe to mobile business services.

Subsequently, the central operation server 210 transmits a mobile app (App) to the app market server 250 to execute the mobile business registered from the local operation server 220 on the user terminal, so that the user terminal 230 receives the app. Provides to download the mobile app through the market server 250 (S420).

At this time, the central operation server 210 to display the available point within the specific business coverage area when creating a mobile app (for example, Seocho-Gangnam local news), the user terminal 230 to download and install the mobile app In order to be able to be listed in the App Store (App Store) or App Market server 250, including Apple or Android system can be provided.

In addition, the central operating server 210 may be provided by listing a mobile app on a mobile site operated by a mobile site or a local operating server 220 directly operated, in this case, the local operating server 220 is managed By advertising the mobile app through the user terminal 230 of the target member through email, text, SNS, etc., each member may be encouraged to download and install the mobile app by accessing the mobile site through the user terminal 230. .

Subsequently, the area 1 operation server and the area 2 operation server 220 in charge of the business application area guide the mobile app regarding the mobile business service platform through an email, a text message, or an SNS to the user terminal 230 of the managed member. The information and the mobile app to transmit (S430).

Accordingly, the user terminals 230 download the mobile app received according to the user's operation, install it in the terminal, and receive information for subscribing to the mobile business service platform according to the user's input (S440).

Subsequently, the user terminal 230 displays the mobile business included in the mobile app according to the user's selection (S450).

Here, the user terminal 230 is a mobile app that includes a menu about the news, national advertising, local advertising, living advertising, point malls and settings of the region, as shown in Figure 5, national advertising or local advertising, living You can choose to run one of the ads. In this case, when the user terminal 230 executes one of the national advertisement, the local advertisement, and the living advertisement according to the user's selection, the user terminal 230 transmits an execution message (signal) informing the execution of the advertisement together with the terminal number to the central operation server 210. Will be sent. 5 is a diagram illustrating an example of a configuration of a mobile app installed in a user terminal according to an embodiment of the present invention.

Subsequently, the central operation server 210 detects whether the mobile business is executed for each user terminal 230 through the execution message received from the user terminal 230 (S460).

That is, when the user terminal 230 executes the mobile business according to the user's selection through the mobile app, the central operating server 210 transmits the terminal information and the execution message to the central operating server 210, and sends this execution message. Receiving can detect that the mobile business has been executed through the mobile app of the user terminal 230.

Subsequently, when the execution of the mobile business is detected, the central operation server 210 calculates the revenue generated according to the execution of the mobile business and distributes it according to a predetermined ratio (S470).

That is, when the execution of the mobile business is detected, the central operating server 210 may, for example, 40% of the region 1 operating server and the region 2 operating server, based on a predetermined profit share ratio, for the revenue generated according to the execution of the mobile business. It can be distributed to 10%, central operating server 25%, and user terminal 25%.

In this case, as shown in FIG. 6, the central operation server 210 may store the profits of the user terminal 230 in the form of points corresponding to the ID of the terminal (S610). 6 is a diagram illustrating an example of an operation process of the central operation server 210 according to an exemplary embodiment of the present invention.

Subsequently, when the accumulated points for the user terminal 230 is above a certain level (S620-Yes), the central operating server 210 may provide the user terminal 230 with a service using a point mall using the accumulated points. It may be (S630).

Here, the service using the point mall, a prize service that can receive a prize by accessing the partner server 260 using the points accumulated by the user terminal, a cashback service that can be paid in cash points, a specific group It may be one of a donation service to designate and donate and a purchase service for purchasing contents or products.

And, if the donation service, when the user of the user terminal is set as the donation destination, a point for the profit portion distributed in a certain ratio from the revenue generated each time the user terminal executes a mobile business, and earned Points can be automatically donated to the organization to which the user of the user terminal belongs.

However, the central operating server 210 when the points accumulated in correspondence with the ID of the user terminal is not more than a certain level (S620-No), the points for the profit portion distributed in a certain ratio from the profit is more than a certain level Repeat the process to accumulate until (S640).

As described above, according to the present invention, local media distributed throughout the country provide news, advertisements, and other services to their local users through one platform for mobile business business through electronic transactions. It is possible to realize a mobile business profit sharing service method and system that can generate revenue through the business and distribute the generated revenue to participants.

As those skilled in the art to which the present invention pertains may implement the present invention in other specific forms without changing the technical spirit or essential features, the embodiments described above should be understood as illustrative and not restrictive in all aspects. Should be. The scope of the present invention is shown by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

According to the present invention, if a local operating server receives a mobile business and registers the central operating server through an electronic transaction, a user who is a member of the local operating server downloads and installs a mobile app that can view the mobile business. It can be applied to the mobile business revenue distribution service method and system that enables the business revenue generated when the mobile business is executed through the mobile app to be shared between the local operation server, the central operation server, and users.

Claims

Receiving information about a mobile business including mobile business contents and a business coverage area for inclusion in a mobile app from a mobile business owner's terminal to be registered and transmitted to a central operating server, and storing information about the mobile app user terminal. Local operating server;

Generate a mobile app that allows the mobile business registered from the local operating server to be executed through the user terminal, and include the mobile business in the mobile app, and is generated whenever the mobile business is executed through the mobile app in the user terminal. A centrally operated server that calculates revenue, distributes revenue according to a preset ratio, calculates and stores information on profits distributed to user terminals according to mobile business execution, and stores, accumulates and manages distributed profits in the form of points. ; And

Providing service subscription related information to the user so that the user can subscribe to the mobile business service operated by the central operation server, download and install the mobile app, execute the mobile business according to the user's input, A user terminal which accesses the operation server and provides a point mall using points accumulated in the form of points;

Including,

When the information on the mobile business includes the information of the server operating the neighboring region applied to the region located near the scope of the business coverage area, the neighboring region when the revenue distribution for the revenue generated by the user terminal running the mobile business, Mobile business revenue distribution service system, characterized in that the distribution including the operation server at a predetermined ratio, and when the mobile app generation available points within a specific business coverage area.
The method of claim 1,

The local operating server transmits information for guiding a mobile app related to a mobile business service through an email, a text message or an SNS to a user terminal, and a user terminal subscribed to the mobile business service manages the mobile business through the mobile app. The mobile business revenue distribution service system, characterized in that for receiving information from the central operating server about the revenue distributed according to a certain percentage of the revenue generated when running.
The method of claim 1,

The mobile app is a mobile business revenue distribution service system comprising a menu for local news, national advertising, local advertising, living advertising, point malls and settings.
The method of claim 1,

The point mall, according to the selection of the user terminal, a donation to designate a donation service, a cashback service that can receive a prize using the accumulated points, cash can be paid for the accumulated points, a specific group donation A mobile business revenue distribution service system, characterized in that it provides a service and the ability to use one of the purchase services that can purchase content or goods.
A communication unit communicating with a local operation server and a user terminal, an app market server, and a partner server through a network;

A mobile business registration unit that receives information on a mobile business including a mobile business content and a business coverage area for inclusion in a mobile app from the local operating server and registers a mobile business;

A mobile app providing unit for generating a mobile app for executing a mobile business registered in the mobile business registration unit;

An execution detector for detecting a history of the user terminal executing the mobile business through the mobile app;

A revenue distribution unit that calculates a revenue generated each time execution of a mobile business included in the mobile app is detected, and distributes the revenue according to a preset ratio;

A point earning unit that stores the profits of the user terminal among the profits distributed by the profit distribution unit, corresponding to the ID of the user terminal, and stores, accumulates, and manages the points in the form of points;

A point mall management unit that provides a point mall on-line using points earned by the user terminal when the points accumulated in the user terminal are above a predetermined level; And

A customer management database that stores the mobile business contents, the business application area range, the information on the regional operation server, the information on the accumulated points, and the user information on the user terminal;

Including,

The revenue distribution unit, when the information on the mobile business includes the server operating information of the neighboring area operating to be applied to the area located near the area of the business application area, for the revenue generated when the user terminal executes the mobile business In the case of revenue distribution, the distribution is performed at a predetermined rate including the neighboring operation server,

The mobile app providing unit, the central operating server, characterized in that to display the available points within the specific business application area range when generating the mobile app.
(a) receiving, by the regional operating server, information on the mobile business including the mobile business contents and the business coverage area for inclusion in the mobile app from the mobile business orderer terminal, and transmitting the registered information to the central operating server;

(b) generating, by the central operating server, a mobile app that allows the registered mobile business to be executed in the user terminal;

(c) the local operating server transmitting information for guiding the mobile app related to the mobile business service to the user terminal through an email, a text message or an SNS;

(d) downloading and installing the mobile app by the user terminal and receiving information for subscribing to the mobile business from the user terminal;

(e) the user terminal executing a mobile business included in the mobile app;

(f) detecting, by the central operating server, details of executing the mobile business in the user terminal; And

(g) calculating, by the central operating server, the business revenue generated by the mobile business execution in the user terminal and distributing it according to a preset ratio;

Including,

In step (b), when the mobile app is generated, the available points within a specific business application area range are displayed.

In the step (g), when the information on the mobile business includes nearby operating server selection information applied to an area located near the scope of the business application area, the revenue generated when the user terminal executes the mobile business. The revenue distribution service method for mobile business, characterized in that for distributing at a predetermined rate including the server operating the nearby area.
The method of claim 6,

The step (e), the mobile business revenue distribution service method, characterized in that to be executed by selecting one of the local news, national advertising, local advertising, life advertising in the mobile app.
The method of claim 6,

In the step (f), when the user terminal executes the mobile business through the mobile app according to the user's selection, the execution message including the user terminal information and the execution information is transmitted to the central operation server, and the central operation server transmits the execution message. Receiving an execution message, the mobile business revenue distribution service method characterized in that it detects that the mobile business is executed through the mobile app of the user terminal.
The method of claim 6,

The step (g), the mobile business revenue distribution service method, characterized in that the central management server accumulates the revenue distributed to the user terminal in the form of points corresponding to the ID of the user terminal.
The method of claim 9,

The step (g), the mobile business revenue distribution service method, characterized in that the central operating server provides the user terminal with a service using an online point mall that can use the accumulated points.
The method of claim 10,

The service using the point mall, according to the selection of the user terminal, by designating a prize service that can receive prizes using the accumulated points, cashback service that can be paid in cash points, a specific group Mobile business revenue distribution service method characterized in that it provides the ability to use one of the donation service and the purchase service that can purchase the content or goods to contribute.
The method of claim 11,

In the donation service, when a group to which a user of the user terminal belongs is set as a donation destination, points for profits distributed at a predetermined rate from business revenue generated each time the user terminal executes the mobile business are accumulated. The mobile business revenue distribution service method characterized in that the accumulated points are automatically donated to the group to which the user of the user terminal belongs.