WO2014046428A1 - Procédé et système pour un service de partage de revenus d'exploitation mobile - Google Patents

Procédé et système pour un service de partage de revenus d'exploitation mobile Download PDF

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Publication number
WO2014046428A1
WO2014046428A1 PCT/KR2013/008338 KR2013008338W WO2014046428A1 WO 2014046428 A1 WO2014046428 A1 WO 2014046428A1 KR 2013008338 W KR2013008338 W KR 2013008338W WO 2014046428 A1 WO2014046428 A1 WO 2014046428A1
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WO
WIPO (PCT)
Prior art keywords
mobile
business
user terminal
mobile business
server
Prior art date
Application number
PCT/KR2013/008338
Other languages
English (en)
Korean (ko)
Inventor
서용성
Original Assignee
Seo Yong Sung
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Seo Yong Sung filed Critical Seo Yong Sung
Publication of WO2014046428A1 publication Critical patent/WO2014046428A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a service and a method for distributing business revenue according to a mobile service using a multi-app linked to one platform. More specifically, the present invention relates to a nationwide service through a single mobile platform. Mobile business revenue that business participants, such as distributed media, generate revenue through businesses that provide news, advertisements, and other services to their local users (subscribers), and distribute the generated revenue to mobile platform business participants.
  • the present invention relates to a distribution service method and system.
  • a user who stores a specific advertisement or another user who encounters such a stored advertisement can perform a repeated purchase behavior using the stored advertisement only with one storage operation of the user.
  • the stored advertisement may be repeatedly exposed to the user or the other user, the advertisement effect may be further improved, but in the related art, this has not been reflected in the charging at all.
  • the advertising cost is calculated based on the number of times the advertisement is shared, that is, the number of times the advertisement is displayed in another space, which is also suitable for calculating the advertising cost according to the actual advertising effect. Can not.
  • the mobile app may include a menu about local news, national advertisements, local advertisements, life advertisements, point malls and settings.
  • a communication unit for communicating over a network with a local operating server and a user terminal, an app market server and a partner server, a mobile for inclusion in the mobile app from the local operating server
  • a mobile business registration unit that registers a mobile business by receiving information about a mobile business including a business content and a coverage area of a business
  • a mobile app providing unit that generates a mobile app for executing a mobile business registered by the mobile business registration unit
  • An execution detection unit for detecting a history of the mobile terminal has executed the mobile business through the mobile app, calculates the revenue generated each time the execution of the mobile business included in the mobile app is detected, and distributes according to a preset ratio Revenue distribution unit to be distributed, the revenue distribution unit Points earning portion of the profits of the user terminal corresponding to the ID of the user terminal and stores, accumulates and manages in the form of points, if the points accumulated in the user terminal is a certain level or more, the user terminal points earned Point mall management
  • the revenue distribution unit may further include revenue generated when the user terminal executes the mobile business when the information about the mobile business includes neighboring region operation server selection information applied to an area located near the business application area range.
  • the neighboring local operating server may be distributed and distributed at a predetermined ratio.
  • a mobile business including a mobile business content and a business coverage area for the local operating server to be displayed in the mobile app from the mobile business owner terminal Receiving information about the transmission, and transmitting to the central operating server to register, (b) generating a mobile app (App) to run a mobile business registered in the central operating server on the user terminal, (c) the Transmitting information for guiding the mobile app related to the mobile business service through an email, a text message or an SNS to the user terminal to a local operating server; (d) the user terminal downloads and installs the mobile app and the user terminal Receiving information for subscribing to a mobile business, (e) the user terminal receiving Executing a mobile business included in the mobile app; (f) detecting a history of the mobile terminal running by the central operating server; and (g) generating a business revenue generated by executing the mobile business on the user terminal.
  • a mobile business revenue distribution service method is provided that includes calculating and
  • the central management server may accumulate the revenue distributed to the user terminal in the form of points in correspondence with the ID of the user terminal.
  • the service using the point mall according to the selection of the user terminal, a prize service that can receive prizes using the accumulated points, cashback service that can receive the accumulated points in cash, a specific group It can provide a function to use one of the donation service to designate and donate and the purchase service to purchase content or products.
  • the donation service includes points for profits distributed at a predetermined rate from business revenue generated each time the user terminal executes the mobile business.
  • the accumulated points may be automatically donated to a group to which the user of the user terminal belongs.
  • the central operator 10 operates a platform that manages the overall service related to the mobile business revenue distribution, local operators (20-26) Guides the mobile business to the members or users of each region to sign up for the service, and the users 30 of each region download and install the mobile app (App) on the terminal, and then through the mobile app News, local advertisements, living advertisements and national advertisements are provided, and each local user is generated by the central operator 10 when revenue is generated through the execution of the corresponding local advertisement, living advertisement or national advertisement through the mobile app. Share your revenues with yourself, your local operators, and your users at a certain rate.
  • the regional operation server 220 receives, stores, and registers information on the mobile business content and the business application area to be included in the mobile app when the mobile business is requested from the mobile business owner terminal.
  • the local operating server 220 is in a state of holding information about the mobile app user terminal 230.
  • the partner server 260 may be a server operated by a content provider such as cartoons, VODs, or mobile games, a server operated by a general commerce product provider, a 'MoneyPang' prize partner server, or a server operated by a corporation. It may be a gift card for providing a product purchase service or a server used by a gift certificate operator.
  • the above-described embodiment of the present invention can be implemented by applying the mobile business to mobile game business, mobile schedule management business, etc. as well as mobile advertising revenue distribution service.
  • the central operation server 210 according to an embodiment of the present invention, the communication unit 310, mobile business registration unit 320, mobile app provider 330, business execution detection unit 340, revenue share Distribution 350, point earning unit 360, point mall management unit 370, customer management database 380 and the like.
  • the communication unit 310 is responsible for communicating with the local operation server 220, the user terminal 230, the app market server 250, and the partner server 260 through a network.
  • the point mall manager 370 provides the user terminal 230 so that the user can use the online point mall using the accumulated points when the points accumulated for the user terminal 230 become a predetermined level or more.
  • FIG. 4 is a diagram illustrating an overall flowchart for explaining a mobile business revenue distribution service method according to an embodiment of the present invention.
  • An embodiment of the present invention describes a mobile business profit distribution service as an example of a local operating server operating principal, a local newspaper company having a plurality of readers or viewers as members.
  • the central operation server 210 transmits a mobile app (App) to the app market server 250 to execute the mobile business registered from the local operation server 220 on the user terminal, so that the user terminal 230 receives the app.
  • App mobile app
  • the market server 250 Provides to download the mobile app through the market server 250 (S420).
  • the user terminal 230 displays the mobile business included in the mobile app according to the user's selection (S450).
  • the central operating server 210 may, for example, 40% of the region 1 operating server and the region 2 operating server, based on a predetermined profit share ratio, for the revenue generated according to the execution of the mobile business. It can be distributed to 10%, central operating server 25%, and user terminal 25%.
  • the central operating server 210 may provide the user terminal 230 with a service using a point mall using the accumulated points. It may be (S630).
  • the service using the point mall may be one of a donation service to designate and donate and a purchase service for purchasing contents or products.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un procédé et un système pour un service de partage de revenus d'exploitation mobile qui permet aux opérateurs commerciaux de médias locaux répartis dans tout le pays de générer des revenus au moyen de sociétés fournissant des nouvelles, des publicités et d'autres services à leurs utilisateurs locaux (abonnés) par le biais d'une plateforme mobile, et qui partage les revenus avec les opérateurs commerciaux de la plateforme mobile.
PCT/KR2013/008338 2012-09-21 2013-09-16 Procédé et système pour un service de partage de revenus d'exploitation mobile WO2014046428A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2012-0104993 2012-09-21
KR1020120104993A KR101278444B1 (ko) 2012-09-21 2012-09-21 모바일 사업 수익 배분 서비스 방법 및 시스템

Publications (1)

Publication Number Publication Date
WO2014046428A1 true WO2014046428A1 (fr) 2014-03-27

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Application Number Title Priority Date Filing Date
PCT/KR2013/008338 WO2014046428A1 (fr) 2012-09-21 2013-09-16 Procédé et système pour un service de partage de revenus d'exploitation mobile

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KR (1) KR101278444B1 (fr)
WO (1) WO2014046428A1 (fr)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101457084B1 (ko) * 2013-06-21 2014-11-04 김경모 컨텐츠를 이용한 광고방법
KR101625513B1 (ko) * 2014-09-01 2016-05-31 (주)카이소프트 컨텐츠를 이용한 고객 확보 및 확장을 위한 광고방법

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20070017559A (ko) * 2007-01-08 2007-02-12 (주)이인텍 고객관리 및 마켓팅통합시스템
KR100776137B1 (ko) * 2005-03-28 2007-11-15 (주) 엘지텔레콤 위치 기반 서비스를 이용한 지역별 광고 제공 시스템 및 그방법
KR100837142B1 (ko) * 2006-11-01 2008-06-11 주식회사 컴투스 이종 모바일 플랫폼을 위한 네트워크 컨텐츠 제공 장치 및제공 방법
KR20120064959A (ko) * 2010-12-10 2012-06-20 연세대학교 산학협력단 위치 기반 서비스 제공 시스템 및 방법

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100776137B1 (ko) * 2005-03-28 2007-11-15 (주) 엘지텔레콤 위치 기반 서비스를 이용한 지역별 광고 제공 시스템 및 그방법
KR100837142B1 (ko) * 2006-11-01 2008-06-11 주식회사 컴투스 이종 모바일 플랫폼을 위한 네트워크 컨텐츠 제공 장치 및제공 방법
KR20070017559A (ko) * 2007-01-08 2007-02-12 (주)이인텍 고객관리 및 마켓팅통합시스템
KR20120064959A (ko) * 2010-12-10 2012-06-20 연세대학교 산학협력단 위치 기반 서비스 제공 시스템 및 방법

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