WO2011145900A2 - Système d'incitation pour augmenter la fréquence de visualisation de nouvelles en ligne, et procédé d'augmentation de la fréquence de visualisation de nouvelles en ligne utilisant le même système - Google Patents

Système d'incitation pour augmenter la fréquence de visualisation de nouvelles en ligne, et procédé d'augmentation de la fréquence de visualisation de nouvelles en ligne utilisant le même système Download PDF

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Publication number
WO2011145900A2
WO2011145900A2 PCT/KR2011/003718 KR2011003718W WO2011145900A2 WO 2011145900 A2 WO2011145900 A2 WO 2011145900A2 KR 2011003718 W KR2011003718 W KR 2011003718W WO 2011145900 A2 WO2011145900 A2 WO 2011145900A2
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WIPO (PCT)
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article
coin
server
news
mode
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PCT/KR2011/003718
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English (en)
Korean (ko)
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WO2011145900A3 (fr
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이창근
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Lee Chang Keun
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Application filed by Lee Chang Keun filed Critical Lee Chang Keun
Publication of WO2011145900A2 publication Critical patent/WO2011145900A2/fr
Publication of WO2011145900A3 publication Critical patent/WO2011145900A3/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to an incentive system and a method for enhancing the online news reading rate, and more particularly, to cash in various fields of Internet news provided through an internet site, an internet media, or a portal site of an individual press. Or, set up and deploy cyber coins that can be used as discount points, and allow readers (users) who read the Internet news to collect and accumulate cyber coins that have been set up and placed, and to support sponsors (advertisers). In order to enable a large number of users to read the articled objective facts without having to set up a separate advertisement site, a reliable marketing strategy can be used. In addition to acquiring information through the viewing of articles, the economic profit creation effect can be expected.
  • the present invention relates to an incentive system for increasing the in-new reading rate and an online news reading rate-using method using the system.
  • the means for example, the most basic and general means of mass communication, are provided to provide phenomena, news and other topical information to a large number of unspecified audiences (readers, viewers, etc.). This is a good example of the newspapers and broadcast news we encounter every day in our daily lives.
  • Online news providers use the characteristics of the Internet beyond time and space to focus the article on various topics that appear in the Internet space, beyond the scope of moving existing offline news to the web screen.
  • the audience in addition to providing information in the form of two-way communication using multimedia as well as simple hyperlink information delivery method, the audience (user)
  • the bulletin board and commenting function have been added to enable the direct disclosure of comments, and the reader's response is also evolving in real time.
  • the news provided through the Internet only takes a revenue model in which the advertiser's banner advertisement is added to the article body, and the news information itself is basically provided free of charge.
  • individual media companies that provide news information are complaining of financial difficulties.
  • the present invention has been made to solve the general problems of the conventional Internet news article services provided through online;
  • An object of the present invention is to select an Internet news article that is determined to have a sponsor server, such as an individual or a company, affect its image or reliability, or a change in the sales volume of a product, and thus the yield.
  • a sponsor server such as an individual or a company
  • a kind of donation is set up and arranged in the form of cyber coin
  • a user who reads the sponsored, news article, collects and accumulates the deployed cyber coin, which is cash or discount points, or
  • a service agency charges for using the "news article" that is reported, reported through the Internet as a promotional means or advertising means, and the goods by using the incentives earned by the user Margin rate of sales, and link service fees that are charged when a user sees a news article and links to a related site, generate new revenue, thereby eliminating financial difficulties for news providers (such as journalists).
  • the incentive system and the system for improving the online news reading rate which are not only to acquire information through news articles, but also to be used as a means of obtaining added value, thereby taking additional economic benefits.
  • the purpose of the present invention is to provide an online news reading rate enhancement method.
  • a news article operator server including an article editing providing unit, which includes a coin registration application unit, an information management unit, and a coin management operation unit, an information retrieval unit, and a statistics processing unit, comprising a sponsored information setting program.
  • a sponsor server for accessing the news article operator server to apply for incentive provision desired information
  • a user server for accessing the news article operator server to view sponsored articles and collecting and accumulating cyber coins, Is achieved.
  • the related article search extraction step sponsor registration registration step, coin arrangement step, reading member registration step, article reading accumulation step, the rate of return analysis processing step This is achieved.
  • an incentive system for improving online news reading rate and a method for improving online news reading rate using the system are provided to Internet news articles providing information in various fields such as politics, economy, culture, society, and sports.
  • sponsor server company, company, etc.
  • news articles can be used not only as a means of information transfer but also as a more reliable and efficient online promotion means to be used as a new profit model. will be.
  • FIG. 1 is a block diagram of an incentive system for improving online news reading rate according to the present invention
  • FIG. 2 is a schematic diagram of a news article operator server applied to the present invention
  • Figure 3 is a schematic diagram of the main web screen of the news article operator server applied to the present invention
  • FIG. 4 is a schematic diagram of a user server applied to the present invention.
  • FIG. 5 is an overall conceptual diagram of a method for improving online news reading rate according to the present invention.
  • Figure 6 is a flow chart of the online news reading rate improvement method according to the present invention.
  • FIG. 7 and 8 are examples of a login access screen of a user server according to the present invention.
  • FIG. 1 is a block diagram of an incentive system for promoting online news reading rate according to the present invention
  • Figure 2 is a schematic diagram of a news article operator server applied to the present invention
  • Figure 3 is a news article operator server of the present invention 4 is a schematic diagram of a main web screen
  • FIG. 4 is a schematic diagram of a user server to which the present invention is applied.
  • This is composed of a news article operator server 1, a sponsor server 2, and a user server 3.
  • the news article operator server 1 is a server for providing news information services for various fields via the Internet, for example, a conventional Internet portal server, a media company server, a broadcaster server, Other Internet media servers and the like may be the main agents.
  • the news article operator server 1 includes an automatic information processing unit 11 and an article editing providing unit ( 12) includes a new one web program configuration, for example, a sponsorship registration application section 13, an information management section 14, and a coin management operation section (consisting of a sponsorship program P).
  • the information retrieval unit 16 and the statistical processing unit 17 are preferably further provided.
  • the automatic information processing unit 11 divides the sponsor server 2 and the user server 3, which will be described later, by service providing type, and connects them in real time on the Internet.
  • a normal online mediation means prepared to ensure that, such automatic information processing unit 11 takes another server configuration, through the automatic information processing unit 11 of the server configuration, such as the subscription service, text ( It provides various data transmission services such as text information and message transmission service, menu operation service according to web browser production, and other voice, video and still image images.
  • the news article operator server 1 the article editing providing unit 12 summarizes, corrects, edits and processes the information reported by the reporters, and articles it in a text document, and in the article documented, As a means of attaching various additional information such as a video, an image, audio data, etc. as necessary and exposing it through a web screen of the news article operator server 1, such an article editing providing unit 12 provides Internet news. It will have the same configuration without being different from the usual service system to provide.
  • the sponsored registration application unit 13 which is constructed as a sponsorship program P, targets a series of news article lists provided from the news article operator server 1, In the list, a means for allowing sponsors (2) to select articles to be sponsored to be described later to receive detailed sponsoring hope information, for example, cyber coin provision information for the selected articles, and receive them as sponsors.
  • the sponsored registration application unit 13 of the function as shown in Figure 2, the sponsored application icon 131, the registration form providing mode 132, and the information receiving mode 133 It is composed.
  • the information management unit 14 which is constructed as a sponsorship program P, includes a sponsor server 2, a user server 3, and advertisement or promotional means, which will be described later.
  • the information management unit 14, as shown in FIG. 2 includes a sponsor database 141, a user database 142, and an article database ( 143).
  • the coin management operation unit 15 which is constructed as a sponsorship program P, requests cyber coins provided from the sponsor server 2 to request them (sponsor server).
  • the coin management operation unit 15 as shown in FIG. 151, coin arranging mode 152, exposure object setting mode 153, and exposure period setting mode 154.
  • the information retrieval unit 16 which is constructed as a sponsor program P, causes the sponsor server 2 and the user server 3 to be described later to send an Internet news article.
  • the user can more actively search for and select an article that is determined to be widely known to the user, for example, an article having an advertisement or promotion effect, and the user is selected.
  • the information search unit 16 includes an article search mode 161, a coin search mode 162, and a link connection mode 163.
  • the statistical processing unit 17 which is constructed as a sponsor program P, extracts reading information of general internet articles and internet articles on which cyber coins are placed, and performs a series of advertisements.
  • the statistical processing unit 17 is composed of a reading rate statistical mode 171, a coin settlement mode 172, and an advertisement contribution calculation mode 173.
  • the second, the sponsor server 2 utilizing the Internet news articles, all Internet users who want to be provided with advertisements or promotional effects, for example, individuals, companies, organizations, institutions, etc., Regardless of status, field, size, etc., any website operating server that aims for commercial interests or public interests through the Internet is the subject. Therefore, in the present invention, such ordinary commercials It is desirable to have a website administration server for public interest purposes be built into the sponsor server 2 according to their selective request.
  • the user server 3 includes all unspecified users who want to receive information through a news article, for example, all ordinary user servers using the Internet.
  • the collection mode 311, the use selection mode 312, and the base selection mode are applied to the user server 3. It is preferable to further include a coin collecting portion 31, consisting of (313).
  • the present invention which is composed of a series of system configurations as described above, implements another differentiated form of online news reading rate enhancement method by using the constructed system.
  • the online news reading rate enhancement method As a technology, a preferred embodiment of the online news reading rate enhancement method will be described in detail with reference to the accompanying drawings.
  • FIG. 5 is an overall conceptual diagram of an online news reading rate improvement method according to the present invention
  • Figure 6 is a flow chart of the online news reading rate improvement method according to the present invention, looking at a series of method configuration
  • step S1 the relevant article search extraction step (S1), sponsorship registration step (S2), coin arrangement step (S3), reading member registration step (S4), article reading accumulation step (S5), and yield analysis processing It is made through step S6.
  • the related article search extraction step (S1) is an Internet news article that provides information on various fields such as politics, economy, society, culture, sports, etc., any one article, advertising or publicity
  • the process of selecting to use as an object, and thus, the related article search extraction step (S1) under the state in which the sponsor server 2 is connected online by the article operator server 1 and the Internet network, Informative articles related to the companies or products handled by them (individual ad sponsor servers) among a series of news articles provided by the sponsor server 2 to provide a web screen through the news article operator server 1, or It is desirable to have a process that allows them to select the content of the article against their competitors.
  • the sponsor server 2 sends the information search unit 16 to the information retrieval unit 16.
  • the news article suitable for oneself for example, to actively search for news article information that can be sponsored, is further searched through the search results, and is intended to sponsor through the list of news articles listed. You will select an article.
  • an informative article related to the sponsor server 2 is, for example, that the sponsor server 2 is "00 Automobile Co., Ltd.” If the article is reported as “successful development of savings engine", the article corresponds to an informative article relating to the sponsor server 2, and alternatively, an article that is disadvantageous to the competitor is, for example, the sponsor server 2 Is “00 Motor Co., Ltd.” and its competitor is "XX Motor Co., Ltd.”, and the Internet news article about the competitor reported that "the death of XX Motor Engine Failure occurred.” From the standpoint of "00 Motor Co., Ltd.," the server 2, it would be a disadvantageous article about a competitor.
  • the sponsored registration registration step (S2) by using the article selected through the relevant article search extraction step (S1), the process of requesting, hoping to receive an advertisement or promotion service, and thus, such a subscription registration
  • the sponsor server 2 checks the news article which is basically provided through the web screen of the article operator server 1, or the news article additionally searched through the article search mode 161. After the user selects the sponsor application icon 131 displayed on the title of the selected news article, the sponsored program P built in the news article operator server 1 is selected.
  • the sponsor server 2 inputs information data about the Internet article selected by the sponsor, such as an article publication date, an article title, a journalist, and a reporter, into the information preparation window. , Further input and transmit the cyber coin information data to be provided to the news article and the applicant's own company information (company name, business number, web page address, etc.) of the sponsor server 2, and add the cyber coin to the selected article. You will be asked to apply for placement.
  • the cyber coin refers to a kind of incentive that can be used as cash, discount points, or donation points.
  • the coin information data to be provided to the article is planted by the sponsor server 2 in the article.
  • the news article operator server 1 is provided with online payment processing.
  • the sponsor server 2 may expose the coin to all users who read the article, for example, the qualification requirements of the user who can collect the coins set and arranged in the article. Or, if the user serving as the audience of the sponsor server 2, for example, the sponsor server 2, is a razor company, it is intended only for male users, not for female users. Limited to ⁇ 40 units, only when the user corresponding to the above conditions is used to read the article, the setting data is further transmitted and provided, such that the coin placed in the article is exposed and acquired. If you look at it briefly, it can be seen that Table 1 below.
  • the sponsor server (2) in performing the sponsorship registration step (S2), the sponsor server (2), the normal login access method, for example, with respect to the use of the service according to the present invention, the subscription according to the pre-defined matters And through the information providing procedure according to the news article operator server, the ID and password is issued, the login and access to the news article operator server by entering the issued ID and password, to perform the sponsorship registration registration step (S2) As can be appreciated, this also does not depart from the scope of the present invention.
  • the coin arrangement step (S3) in the above-described sponsorship registration registration step (S2), a process for generating and placing a coin in the Internet article selected by the sponsor server 2, which is, first, the registration application On the basis of the information data transmitted by the sponsor server 2 through the process, a list of sponsor applicants 2, the applicants, and the selected Internet article information are provided to the sponsor database 141 provided in the news article operator server 1; , Divided by information in the article database 143, divided and stored, and again, based on the application information of the stored patron server 2, in the news article operator server 1, the coin management operation unit 15 Coin generation mode 151 provided in the icon form, such as the face value is displayed, such as 100 won, 200 won, etc., to process and generate a coin is displayed, and, again, the coin generated in this way, coin arrangement Mode (15 Through 2), it is preferable to make the process of planting in the article selected by the sponsor server (2).
  • the cyber coin planted in the article through the coin batch mode 152 is set and arranged based on the information requested by the sponsor server 2, for example, the cyber planted in the article through the exposure target setting mode 153.
  • the user's eligibility requirements for collecting and earning coins can be set to match the information content as shown in Table 1 above, and through the exposure period setting mode 154, the cyber coins planted in the article will be collected and accumulated. This is done by setting more time periods.
  • the cyber coin planted in the article may be able to arbitrarily set the provision method through the coin batch mode 152.
  • the user server 3 may recognize that a coin is planted in a news article.
  • the basic method is to display the coin identification icon C on the side of the title of the news article.
  • the user server 3 clicks the title of the news article.
  • cyber coins can be arranged in the form of real-time exposure in the text to be read so that the user can immediately read the text and simultaneously plant the cyber coins.
  • the user server 3 can read the news article.
  • the cyber coin is not exposed in the text to be read, but only after the set period of reading time has elapsed. That to be randomly expose the coin to an article viewed screen, may enable acquisition, this also does not deviate from the scope of the invention.
  • the reading member subscription step (S4) after the news article operator server 1 and the user server 3 to the Internet connection, according to the online subscription application of the user server 3, the unspecified number of Internet
  • the information user that is, the process of allowing users to be registered as a member of the article reading, which can be accumulated a coin, such a reading member registration step (S4), the same form as a normal online service, first, article viewing
  • the user server 3 wishing to receive the coin accumulation service through the user fills out an online subscription application form by agreeing to the set terms, and as a text document, the automatic information processing unit 11 of the news article operator server 1 In accordance with the online subscription application of the user server 3, issue an ID and password to them (user server), and accumulate the cyber coin by reading the article.
  • the information of each registered user server 3 is stored and managed in the user database 142 of the information management unit 14 provided in the news article operator server 1. In the process, it is preferable to make it.
  • the information provided by the user server 3 to the news article operator server 1 through the online subscription application form includes the name and gender, social security number, occupation, address, and contact information (phone number) of the user who is the applicant. Is provided as an essential description element, and other interests and hobbies of the user are provided as an optional description element.
  • the article reading accumulating step (S5) the user server (3) registered as an article reading member, by connecting to the news article operator server (1) through a login process according to the ID and password input,
  • the process of acquiring the cyber coins planted in the article and deducting a certain percentage of the total amount of coins acquired and deducted in the name of the news article reading service expenses is preferred.
  • the news article operator server exposes the edited news article list through the web screen and, based on the login information stored in the user database, If the connected user server 3 acquires the cyber coin planted in the news article and judges whether it is a possible person, and if the person can acquire the coin, a coin identification icon (C) is displayed on the news article title where the coin is planted. If the coin acquisition icon does not correspond to the subject of coin acquisition, the coin identification icon C is excluded, and only the news article title is displayed.
  • the sponsor server (2) as a razor company, in selecting and sponsoring, applying for news articles related to the shaver, the acquisition of the sponsored cyber coin, possible audience targets . If the user is set to 20 to 40 male users, the news article operator server 1 determines whether the connected user server 3 corresponds to 20 to 40 male users based on the login information of the user server 3. If it is determined that the result is, and as a result of the set condition, the razor-related news article title, as shown in Figure 7, the coin identification icon (C) is added to the display conditions, the news article to read the setting conditions It is possible to acquire the cyber coin only for the corresponding user server 2.
  • the user server 3 which has logged in and does not correspond to the above setting conditions, for example, is a female user, 40 spaces To If this is not the age, as, and the form that excludes the display of the coin identifying icon, provides a cyber coin also blocked, as illustrated in Figure 8, simply to view only the news article.
  • the user server (3) subscribed as an article viewing member, if you need information about various news articles, regardless of the coin accumulation, the news article operator server (1), provided in the information search unit 16 Through the article search mode 161, the Internet news articles can be searched, and news can be viewed in various fields irrespective of the cyber coins.
  • the news articles to acquire and accumulate the cyber coins planted in the articles In the news article operator server 1, through the coin search mode 162 provided in the information retrieval unit 16, only the specific internet news article where the cyber coin is arranged is searched separately, and the search of the searched article is performed. Together, the cyber coins planted in the article is collected and accumulated through the collection mode 311 provided in the coin collecting unit 31.
  • the cyber coin provided to the user server 3 is not limited to being provided in a form planted in an Internet article, but also provides an additional incentive form, for example, a quiz problem related to the viewed article.
  • an additional incentive form for example, a quiz problem related to the viewed article.
  • the user server 3 collecting and accumulating the cyber coins through the above-described series of article reading accumulation steps (S5), if the user wants to use the accumulated cyber coins, the use selection provided in the user server (3)
  • the mode 312 and the donation selection mode 313 may select a utilization method of the accumulated cyber coins through any one selection mode.
  • the use selection mode 312 is connected to a normal online shopping mall connected to the news article operator server 1 in a cooperative relationship, the accumulated cyber coins It is a form that deducts some set amount from the cost of using the service, and exchanges it with necessary goods or purchases goods at a discount rate based on the accumulated amount of cyber coins. Or a group, such as an article with a sad story, or a protagonist with a content that needs help around him, through the donation selection mode 313, earned to them (user server) It is a way to donate cyber coins, and other cyber coins can be used for service fees, such as paid subscriptions to internet news articles. It is a typical example of this to be spent at a cost.
  • the yield analysis step (S6) is a process of analyzing and processing a series of service utilization efficiency and the resulting performance, based on the article reading information made through the user server (3), .
  • the yield analysis processing step (S6) first, in the news article operator server 1, through the reading rate statistical mode 171 provided in the statistics processing unit 17, the overall exposure frequency and average exposure period of the Internet article, The main exposure time of the article, the age, gender, job information, etc.
  • the coin settlement mode 172 the total exhaustion rate of the cyber coin, the residual amount, and the user server (3) calculating the cyber coin usage information, and through the advertising contribution calculation mode 173, it is preferable to make through the overall advertising return rate according to the present invention, the contribution calculation according to the return rate and the settlement process.
  • the processed contributions calculated through the advertisement contribution calculation mode 173 are paid in the form of a reward for the Internet article creator, for example, an article reporter utilized as an advertisement.
  • the news article operator server 1 by using the information obtained through the yield analysis processing step (S6), the news article operator server 1, the main areas of interest, such as age, gender, occupation by the user, the main article reading It is possible to grasp the time zone, the responsiveness to the contents of the article, etc. in detail. Accordingly, based on these information, the propensity of the user is analyzed and judged, and the sponsor server 2 causes the user server 3 to read the sponsored article. ), It is possible to send a short message or email through mobile, thereby increasing the advertising efficiency and to develop a secondary marketing strategy.
  • the advertisement service method which is performed through the above-described series of processes
  • the sponsor server 2 selects an advantageous Internet article related to itself and plantes cyber coins in the selected article
  • the image of the individual or company (sponsored server), reliability, other, recognition, etc., as the objective objective article was amplified.
  • the sponsor server 2 selects disadvantageous Internet articles about them and competitors and plantes cyber coins in the selected articles.
  • the articleed objectives are provided to the user server 3 who visited to collect and accumulate the cyber coins through a continuous reading period for a certain period of time. As a matter of fact, it has the ability to look forward to the benefits of reflection on the image and credibility tarnished competitors.
  • the news article operator server 1 described above at the request of the sponsor server 2, provides a service for planting cyber coins in the Internet articles selected by them, and also provides a link connection provided in the information retrieval unit 16.
  • the website name or Uniform Resource Locator (URL) information of the sponsor server 2 is further provided to the article where the cyber coin is planted, so that the selection of the user server 3 who viewed the article is selected.
  • additional link charging revenue is also to be expected.
  • the present invention made up of a series of systems and methods as described above, the subject to be sponsored, for example, the incentive providing subjects in which the cyber coin is planted is not limited to the Internet news article, but specific, such as UCC, video If a user wants to view more users on various internet-provided materials produced by a company or an individual, cyber coin can be arranged on the provided data to induce the readers, which is also outside the scope of the present invention. It is not.

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Abstract

La présente invention porte sur un système d'incitation pour augmenter la fréquence de visualisation de nouvelles en ligne, et sur son procédé. L'objet technique de la présente invention est : de permettre à un serveur de parrainage (individu ou entreprise) de sélectionner un article de nouvelles Internet qui est considéré comme étant capable d'exercer une influence sur sa propre image ou fiabilité, la vente de biens, une modification de la marge bénéficiaire qui en résulte, ou analogue, et de régler et de placer une pièce de monnaie virtuelle pour l'article sélectionné ; et de permettre à un utilisateur (lecteur) visualisant l'article de nouvelles de récupérer et de sauvegarder la pièce de monnaie virtuelle placée et d'utiliser la pièce de monnaie sauvegardée sous la forme d'argent comptant, de points de réduction, de divers points de contribution, etc., pour ainsi augmenter la fréquence de visualisation de l'article de nouvelles parrainé. Pour atteindre l'objet, un moyen spécifique selon la présente invention comprend : un serveur d'opérateur d'article de nouvelles ; un serveur de parrainage qui accède au serveur d'opérateur d'article de nouvelles, et sélectionne et enregistre un article de nouvelles Internet à utiliser comme moyen de relations publiques ; et un serveur d'utilisateur qui accède au serveur d'opérateur d'article de nouvelles, et récupère et sauvegarde des pièces de monnaie virtuelles. En outre, avec un système tel que décrit plus haut, l'objet de la présente invention est atteint par exécution d'une étape de recherche et d'extraction d'un article en rapport, d'une étape d'entrée et d'enregistrement à titre de parrain, d'une étape de placement de pièces de monnaie, d'une étape d'entrée à titre de membre visualiseur, d'une étape de collecte de visualisation d'article, et d'une étape d'analyse et de traitement d'une marge bénéficiaire.
PCT/KR2011/003718 2010-05-20 2011-05-19 Système d'incitation pour augmenter la fréquence de visualisation de nouvelles en ligne, et procédé d'augmentation de la fréquence de visualisation de nouvelles en ligne utilisant le même système WO2011145900A2 (fr)

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KR10-2010-0047173 2010-05-20
KR1020100047173A KR20110127767A (ko) 2010-05-20 2010-05-20 온라인 뉴스 열람률 증진을 위한 인센티브 시스템 및 그 시스템을 이용한 온라인 뉴스 열람률 증진방법.

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WO2011145900A3 WO2011145900A3 (fr) 2012-03-22

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