WO2019059812A1 - Procédé de plateforme décentralisée pour réaliser et contrôler des campagnes publicitaires à l'aide de contacts intelligents, de technologies de chaîne de blocs et de réseaux neuronaux - Google Patents

Procédé de plateforme décentralisée pour réaliser et contrôler des campagnes publicitaires à l'aide de contacts intelligents, de technologies de chaîne de blocs et de réseaux neuronaux Download PDF

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Publication number
WO2019059812A1
WO2019059812A1 PCT/RU2018/000622 RU2018000622W WO2019059812A1 WO 2019059812 A1 WO2019059812 A1 WO 2019059812A1 RU 2018000622 W RU2018000622 W RU 2018000622W WO 2019059812 A1 WO2019059812 A1 WO 2019059812A1
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WO
WIPO (PCT)
Prior art keywords
blogger
platform
smart contract
advertising
decentralized
Prior art date
Application number
PCT/RU2018/000622
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English (en)
Russian (ru)
Inventor
Никита Михайлович БЕСПАЛОВ
Роман Олегович БОНДАРЬ
Original Assignee
Никита Михайлович БЕСПАЛОВ
Роман Олегович БОНДАРЬ
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Никита Михайлович БЕСПАЛОВ, Роман Олегович БОНДАРЬ filed Critical Никита Михайлович БЕСПАЛОВ
Publication of WO2019059812A1 publication Critical patent/WO2019059812A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/38—Payment protocols; Details thereof
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention relates to the field of computing, in particular, to a decentralized technological storage platform, data exchange and control during advertising campaigns, implemented in a distributed computer network, and based on the use of blockchain technology, smart contracts, as well as the principles of machine learning (neural networks ).
  • Blogger Owner of a blog or media channel (pages in social networks, website, etc.), which implements an advertising campaign or part of it (hereinafter referred to as "Blogger")
  • Process Owner of a product or service who wants to attract customers to his product or service
  • a platform that provides controls for an advertising campaign (hereinafter referred to as the “Advertising Platform”), just like Youtube provides for creating an account (account) to make a video blog, or Facebook, which provides a site for posting content
  • Advertiser An advertiser who has a contract with the owner of a product or service, the advertiser establishes an advertising campaign (hereinafter the “Advertiser”)
  • Agency An agency that works with bloggers or media channels / page owners on the one hand and advertisers on the other (hereinafter referred to as the Agency)
  • Blogger creates new content and directly or / and secretly advertises to its audience a product or service owned by the product owner.
  • the owner of the product must manually or within the framework of special software check the contents of the advertising content that was created by the blogger and understand whether the conditions of the advertising campaign were implemented.
  • the product owner often turns to an advertising agency to find a suitable blogger for a particular advertisement.
  • the agency controls the advertising campaign and charges for it. This leads to temporary and economic losses, due to the fact that between the owner of the product and the blogger there is a third party in the face of advertising agencies, managers, etc.
  • the decentralized technological platform for storing and exchanging transaction data in a distributed computer network contains interconnected and interacting module for accepting player transactions from gaming companies sites, address selection module players in the database of a decentralized technology platform server, a memory module, a module for receiving addresses of data records of a database server, a synchronization module, a module installation of a specified number of player transactions, a module for receiving data from the database server of a decentralized technology platform, a module for monitoring the number of accepted transactions, a module for addressing messages to players of gambling grounds.
  • the key feature of the technical solution is operationalization (introducing into the business of the concept of "game mining”, i.e., active consumer games of multiplayer games, other game content to achieve game goals within the game rules), remunerated by cryptocurrency units in proportion to the time of the gaming session.
  • This system can be used in the field of advertising.
  • the disadvantage of the technical solution for advertising campaigns is the lack of control functions of the created content and the ability to link the control results to making payments for the created content.
  • the technical result, to which the invention is directed, is to create a decentralized technological storage platform, data exchange and control during advertising campaigns.
  • blockchain technology which is a distributed database, in which data storage facilities are not connected to a common database server.
  • a distributed database stores an ever-growing list of ordered records called blocks. Each block contains a timestamp and a link to the previous block.
  • encryption ensures that users can only change those parts of the chain of blocks that they “own” in the sense that they have private keys, without which writing to the file is impossible.
  • encryption ensures synchronization of copies of a distributed block chain among all users.
  • Security in blockchain technology is provided through a decentralized timestamp server and peer-to-peer network connections.
  • a database is formed that is managed autonomously, without a single center, which makes it possible to make block chains very convenient for registering events (for example, data operations, identity management, and source authentication).
  • smart contracts programs
  • the smart contract receives a response from the platform and determines whether to pay for a specific contract or not. If all the conditions of the contract stored in the platform blockchain are fulfilled, then the platform automatically transfers the payment. Payment can be made using either fiat funds or any cryptocurrency or internal platform token controlled by a smart contract for transferring from one platform account to another.
  • the advertising platform which the current patent describes describes the contact with the blogger who will be advertising for the Product Owner.
  • the platform allows you to select the desired Blogger, create an advertising campaign with the specified conditions through smart contracts, monitor the quality and performance of the advertising campaign through neural network analysis of audio, video and text content created by the blogger, as well as the possibility of automated payment for the execution of the advertising campaign and storing all data for each campaign via blockchain technology
  • Equipment manufacturer when deciding to start an advertising campaign for a new device through Bloggers, by the audience which are consumers (fans of various kinds of technical devices), enters the platform that this invention describes, and with the help of the built-in design program creates a smart contract with the necessary criteria and conditions.
  • the equipment manufacturer attaches to the smart contract: speech text, a photo of the device, and indicates that the device should be clearly visible in the frame for at least 2 minutes, the device name should be pronounced by the blogger at least 4 times.
  • the manufacturer's cryptocurrency wallet (or credit card) is attached to the smart contract to pay for the smart contract.
  • the platform determines which blogger is better to offer the execution of advertising for this product, based on the subject of the advertised product and the blogger's audiences.
  • the platform sends a proposal to bloggers, bloggers receive notifications about the task.
  • the blogger accepts the contract.
  • the system notifies that the contract performer has been found, the blogger creates a new video, or other content, observing the conditions of the advertising contract.
  • the blogger loads the video onto the platform described by this invention, and the system, analyzing audio, video and textual content, understands whether the contract conditions are fulfilled or not. If done correctly, the blogger gets paid.

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Development Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention se rapporte au dmaine de l'informatique, et concerne notamment une plateforme industrielle décentralisée de stockage, d'échange de données et de contrôle lors de la réalisation de campagnes publicitaires, laquelle est mise en oeuvre dans un réseau informatique distribuée et se base sur l'utilisation des technologies de chaîne de blocs ainsi que sur les principes d'apprentissage machine (réseaux neuronaux). Le procédé et la plateforme décentralisée pour réaliser et contrôler des campagnes publicitaires à l'aide de contacts intelligents, de technologies de chaîne de blocs et de réseaux neuronaux offre au propritéaire d'unproduit un contact avec un blogueur qui va comporter une publicité. La plateforme permet de choisir le blogueur voulu, de créer une campagne publicitaire en créant des conditions par le biais de contacts intelligents, de contrôler la réalisation et la qualité d'exécution de la campagne publicitaire par une analyse par réseau neuronal audio, vidéo et du contenu de texte générés par le blogueur, et la possibilité d'automatiser le paiement pour la réalisation de la campagne publicitaire et stocker toutes les données de chaque campagne par la technologie des chaînes de bloc.
PCT/RU2018/000622 2017-09-21 2018-09-21 Procédé de plateforme décentralisée pour réaliser et contrôler des campagnes publicitaires à l'aide de contacts intelligents, de technologies de chaîne de blocs et de réseaux neuronaux WO2019059812A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US201762561610P 2017-09-21 2017-09-21
US62561610 2017-09-21

Publications (1)

Publication Number Publication Date
WO2019059812A1 true WO2019059812A1 (fr) 2019-03-28

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Application Number Title Priority Date Filing Date
PCT/RU2018/000622 WO2019059812A1 (fr) 2017-09-21 2018-09-21 Procédé de plateforme décentralisée pour réaliser et contrôler des campagnes publicitaires à l'aide de contacts intelligents, de technologies de chaîne de blocs et de réseaux neuronaux

Country Status (1)

Country Link
WO (1) WO2019059812A1 (fr)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109801115A (zh) * 2019-03-29 2019-05-24 北京金山安全软件有限公司 分布式应用的行销方法、装置、电子设备和存储介质
CN110191115A (zh) * 2019-05-24 2019-08-30 北京千颂科技发展有限公司 一种远程数据共享和保护方法、服务器端、用户端及系统
WO2020188349A1 (fr) * 2019-03-18 2020-09-24 YouGov PLC Plate-forme et procédé de publicité numérique
WO2020230826A1 (fr) * 2019-05-14 2020-11-19 旭化成株式会社 Tampon absorbant pour kit de diagnostic immunochromatographique et kit de diagnostic immunochromatographique

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6119098A (en) * 1997-10-14 2000-09-12 Patrice D. Guyot System and method for targeting and distributing advertisements over a distributed network
US20110029388A1 (en) * 2007-11-05 2011-02-03 Kendall Timothy A Social Advertisements and Other Informational Messages on a Social Networking Website, and Advertising Model for Same
RU126543U1 (ru) * 2012-11-30 2013-03-27 Антон Викторович Солодиков Система продвижения контента
WO2017007806A1 (fr) * 2015-07-09 2017-01-12 Ouisa, LLC Systèmes et procédés permettant de négocier, accepter et régler des transactions de titres à l'aide d'une technologie de chaîne de blocs

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6119098A (en) * 1997-10-14 2000-09-12 Patrice D. Guyot System and method for targeting and distributing advertisements over a distributed network
US20110029388A1 (en) * 2007-11-05 2011-02-03 Kendall Timothy A Social Advertisements and Other Informational Messages on a Social Networking Website, and Advertising Model for Same
RU126543U1 (ru) * 2012-11-30 2013-03-27 Антон Викторович Солодиков Система продвижения контента
WO2017007806A1 (fr) * 2015-07-09 2017-01-12 Ouisa, LLC Systèmes et procédés permettant de négocier, accepter et régler des transactions de titres à l'aide d'une technologie de chaîne de blocs

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2020188349A1 (fr) * 2019-03-18 2020-09-24 YouGov PLC Plate-forme et procédé de publicité numérique
GB2596253A (en) * 2019-03-18 2021-12-22 YouGov PLC Digital advertising platform and method
US11847251B1 (en) 2019-03-18 2023-12-19 YouGov PLC Permissions-based communication of information
CN109801115A (zh) * 2019-03-29 2019-05-24 北京金山安全软件有限公司 分布式应用的行销方法、装置、电子设备和存储介质
WO2020230826A1 (fr) * 2019-05-14 2020-11-19 旭化成株式会社 Tampon absorbant pour kit de diagnostic immunochromatographique et kit de diagnostic immunochromatographique
JPWO2020230826A1 (ja) * 2019-05-14 2021-10-21 旭化成株式会社 イムノクロマト診断キット用吸収パッド及びイムノクロマト診断キット
CN110191115A (zh) * 2019-05-24 2019-08-30 北京千颂科技发展有限公司 一种远程数据共享和保护方法、服务器端、用户端及系统

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