KR20090090014A - Advertisement method and system using public relations area of instant massenger - Google Patents

Abstract

An advertisement method and a system thereof for reporting various PR advertisement in a PR domain of a messenger are provided to perform advertising publicity and the substantial purchase by supplying an advertising product site and an advertiser site when PR advertisement click. An advertising server(100) applies PR message advertisement transmitting the PR advertisement service request message to a PR advertisement service server(200). The PR advertisement service is provided for the PR advertisement service server to the messenger PR advertisement person. Various kinds of messenger programs are installed at a user terminal(300).

Description

Advertisement method and system using messenger's PR area {ADVERTISEMENT METHOD AND SYSTEM USING PUBLIC RELATIONS AREA OF INSTANT MASSENGER}

The present invention relates to an advertising method and system using a PR area of a messenger.

Currently, messenger services are provided free of charge by various Internet portal service providers. The messenger service basically checks whether the other party is connected to the Internet, so the response is made immediately. Therefore, it is much faster than email and has the advantage of sending and receiving messages while working with a computer.

It also supports multi-party chat and voice chat, and can send text messages to mobile phones as well as large video files. In addition, it provides news, securities, and music information.

In particular, there is a PR area in such a messenger. Currently, only a simple promotional text written by a messenger user is set in the messenger user. When a buddy friend clicks on the promotional word, a dialogue window is opened. There is no purchase service.

The present invention has been devised to solve the above problems, and a variety of PR advertising in the PR area of the messenger, and PR advertising product site and advertiser site linked to this when the PR advertising click on the actual advertising promotion and purchase price It is an object of the present invention to provide an advertising method and system using the PR area of a messenger.

According to an aspect of an advertisement method using a PR area of a messenger according to the present invention for achieving the above object, (a) receiving a PR advertisement service from a messenger user in a PR advertisement service server that provides a PR advertisement service; (B) agreeing to the PR advertisement service application of the messenger user, and displaying a product advertisement corresponding to the PR advertisement region selected by the PR advertisement permitter in the PR region of the PR advertisement permitter; When a buddy friend clicks on a product advertisement placed in the PR area of the PR advertisement permitter, a separate PR advertisement web page to which the corresponding PR advertisement is linked is popped up; and (d) a specific product on the popped PR advertisement web page. In response to clicking on the advertisement, the link request web page of the advertiser to which the corresponding product advertisement is linked is popped up.

In the step (a), the advertiser name, product (service, event) name, PR advertising area (PR advertising category), advertising / promotional content, link site URL, Information such as whether it can be directly purchased from the linked site, the price per click, the price per purchase, the PR request amount, the PR period, and the settlement date is stored in the PR advertisement service server.

The price per click is a price when a web page of a linked advertiser is normally displayed when a specific product or event is clicked on the PR ad web page, and the price per purchase is a PR ad product displayed on a web page of the advertiser. These are the prices when a normal purchase is made by clicking on a particular product among them.

The promotion request amount is an amount previously set by the advertiser for advertisement and promotion of a product or an event, and the promotion period is a period set for the promotion of the corresponding product or event, and the settlement date is set by the advertiser on a regular basis. This is the date when the PR service provider is paid to the advertising service provider.

In the step (b), the messenger user applying for the PR advertising service selects at least one PR advertising area desired by the user.

In the step (b), in the PR advertising area selected by the messenger user, only the advertisement product information in which the PR advertisement promotion period and the PR advertisement promotion request amount condition are valid are displayed in the PR region of the PR advertisement permitter.

Up to three pieces of product information are displayed in a rolling form in the PR area of the PR advertisement permitter.

The method further includes the step (e) of stopping the PR advertisement of the product when the PR advertisement period of the advertiser has ended or promoted as much as the requested amount.

In addition, after stopping the PR advertisement, the method further includes the step of calculating the PR advertisement cost by transmitting a PR advertisement charge request message to the advertiser.

The PR advertisement charge amount charged to the advertiser is calculated by multiplying the price per click by the number of cases where the advertiser's link request web page pops up to the buddy friend.

The method may further include (g) distributing revenue with the messenger operator and the PR advertisement allower for the advertisement expenses received from the advertiser after the PR advertisement expenses are settled.

The settlement amount for each messenger operator = the number of paths taken to the advertiser webpage generated by the messenger company * the price per click * is calculated as the distribution ratio of the advertising expenses with the messenger provider.

The settlement amount for each PR ad allower = the number of paths taken to the advertiser webpage generated by the messenger service provider * price per click * revenue distribution ratio.

In addition, according to one aspect of the advertising method using the PR area of the messenger according to the present invention for achieving the above object, (a) to apply for a PR advertising service from a messenger user in a PR advertising service server that provides a PR advertising service; (B) registering the recommended product and recommendation recommended by the PR ad allower by agreeing to the PR advertisement service application of the messenger user; and (c) the PR ad allower in the PR area of the PR ad allower. Displaying a recommendation product advertisement registered by the recommendation; and (d) a buddy friend of the PR advertisement permitter clicks on a recommendation product advertisement displayed in the PR area of the PR advertisement permitter. Popping a PR advertising web page of the user; and (e) a link of an advertiser to which the corresponding product advertisement is linked as a specific product advertisement is clicked on the popped up PR advertising web page. And requesting a web page to pop up.

On the other hand, according to an aspect of the advertising system using the PR area of the messenger according to the present invention for achieving the above object, when the PR advertisement is displayed in the PR area at the request of the PR advertising permitter, the PR advertising is clicked Providing a separate PR advertising web page linked to the PR advertising, and if a specific product advertising is clicked on the PR advertising web page includes a PR advertising service server for providing a link request web page of the advertiser linked to the product advertising Characterized in that.

The PR advertisement service server may include a PR advertisement list DB for storing PR advertisement list information input when an advertiser's PR advertisement request is requested, and for searching for a PR advertisement product in the PR advertisement list DB according to a request of the PR advertisement permitter. When a PR advertisement search module, a PR advertisement placement module for displaying a product advertisement searched by the PR advertisement search module in the PR region of the PR advertisement permitter, and a PR advertisement placed in the PR region of the PR advertisement permitter are clicked, When a specific product is clicked on a PR advertising web page providing module for providing a PR advertising web page linked to the PR advertising, and the PR advertising web page provided by the PR advertising web page providing module, an advertisement for the corresponding product is requested. Advertiser web page provision module for providing a link request web page of the advertiser and checks whether the PR period of the PR advertisement has ended. PR advertisement promotion period check module for checking, PR advertisement promotion request amount checking module for checking whether the PR request amount of PR advertisements are all used, and PR advertisement promotion period check module or PR advertisement promotion request amount check Checking the check result information delivered from the module to check whether the PR advertising promotional period has ended, or if the PR advertising promotional request amount is used, the PR advertising stop module for stopping the display of the corresponding PR advertising, and PR from the PR advertising stop module Upon receiving the advertisement stoppage information, the PR advertising cost settlement module for calculating the advertising costs for the corresponding PR advertising, and the PR advertising costs calculated in the PR advertising cost settlement module is calculated according to the advertising cost distribution ratio for each messenger company, and PR advertising is performed. A PR advertisement revenue sharing settlement module for allocating a part of PR advertising expenses to allowees; To control the cow, and a control module is responsible for a series of processes related to the advertiser's ad-serving PR PR area's messenger to his PR advertising is allowed.

According to the present invention, by placing a product of the category area selected by the messenger user or a directly recommended product in the PR area of the messenger, the advertisement and promotion can be more efficiently carried out to buddy friends having the same consumption pattern for viewing the PR advertisement. You can do it.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, terms or words used in the specification and claims should not be construed as having a conventional or dictionary meaning, and the inventors should properly explain the concept of terms in order to best explain their own invention. Based on the principle that can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention. Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiment of the present invention and do not represent all of the technical idea of the present invention, various modifications that can be replaced at the time of the present application It should be understood that there may be equivalents and variations.

1 is a diagram illustrating an advertisement system using a PR area of a messenger according to an embodiment of the present invention, and FIG. 2 is a link web when an advertisement is displayed in a PR area of a messenger window according to an embodiment of the present invention. A diagram illustrating an advertisement screen on which a page is displayed.

As shown in FIG. 1, the system of the present invention includes an advertiser server 100, a PR advertisement service server 200, and a user terminal 300.

The advertiser server 100 transmits a PR advertisement service request message to the PR advertisement service server 200 to apply for a PR message advertisement using various messengers, and delivers a product, an event, and the like that require advertisement and promotion when applying for a PR advertisement. .

In other words, information entered by an advertiser (entertainer) when applying for a PR advertisement includes an advertiser name, a product (service, event) name, a PR advertisement area (PR advertisement category), an advertisement / promotional content, a link site URL, and a link. Information about whether or not it is directly available for purchase on the site, price per click, price per purchase, promotion request amount, promotion period, settlement date, etc., and the information is included in the PR advertisement list DB 211 of the PR advertisement service server 200. DB is stored in.

Here, the price per click is a price when a buddy friend moves to the link request web page of an advertiser by clicking a PR ad product or an event on a PR ad web page that is linked and displayed when a PR message advertiser clicks on a PR message ad. This price is the price when the relevant product displayed on the advertiser's site is clicked and purchased.

In addition, the promotional request amount is a predetermined amount set by the advertiser for the advertisement and promotion of the product or event, the promotional period is a period set for the promotion of the corresponding product or event, and the settlement date is a PR for a certain period of time. The date for paying the advertising fee to the advertising service provider.

The PR advertisement service server 200 is a server for providing PR advertisement service to a messenger PR advertisement allower. In order to provide a PR advertisement service through such a PR advertisement service server 200, a PR advertisement service provider and a messenger operator ( A messenger business operator 1, a messenger business operator 2 ... a messenger business provider N) must enter into an alliance agreement for joint business of PR advertising services.

In this case, the main contents of the agreement between the PR advertising service provider and the messenger service provider include 1) providing a PR advertisement request button for a messenger user, 2) an advertisement rate distribution rate, and 3) managing a PR message advertisement when the PR message advertisement is clicked. PR advertising web page call function is included.

In addition, the additional information includes a messenger name, a messenger company name, an advertisement cost distribution ratio, and the like. The messenger may request a messenger operator's identification code as a tag when the messenger service provider changes the PR advertising web page or calls the PR advertising web page. Make sure you know how many calls are being made by each provider.

In addition, the PR advertisement service server 200 may include an advertiser name, a product (service, event) name, a PR advertisement area (category), an advertisement / promotional content, and a link site that are input when a PR advertisement is applied from the advertiser server 100. Information such as URL, whether it can be purchased directly from the linked site, price per click, price per purchase, promotion request amount, promotion period, settlement date, and the like is stored in the DB PR list DB 211.

That is, after the PR advertising service provider and the messenger service provider enter into an agreement for PR advertising service, the PR advertising service server 200 requests a PR advertising service request for its PR area from a messenger user. You agree to allow advertising.

At this time, the messenger user can use the advertisement participation button of the messenger program provided in cooperation with the messenger company, or can apply at a site established by a PR advertisement service provider, and select the desired advertisement category along with the participation application.

As such, when the consent for the advertisement for the messenger user is completed, the PR advertising service server 200 searches for the PR advertising area previously selected by the PR advertising service permitter in the PR advertising list DB 211, and the retrieved PR advertising area. Selects only the product information with valid conditions such as PR advertisement promotion period and PR advertisement promotion request amount, and posts it in self PR area of messenger PR advertisement applicant. In this case, up to three pieces of product information may be displayed in a rolling form on the self PR area of the messenger PR advertisement applicant, and information such as a messenger name, a PR advertisement permit ID, a buddy friend ID, a display brand name, and a display period may be generated.

Here, the PR advertisement request amount condition means that the amount charged to the advertiser is smaller than the amount requested for the advertisement, and the amount charged to the advertiser is charged as the number of paths to the advertiser site * price per click.

On the other hand, when a buddy friend (or a messenger user who can view the corresponding PR advertisement message) of the messenger PR advertisement allower clicks on the PR message advertisement, the PR advertisement web page A managed by the PR advertisement service server 200 pops up. do. In this case, information such as a messenger name, a PR advertisement permit ID, a buddy friend ID, a PR message click date and time, a web page name, etc. are generated, and the product name displayed on the pop-up PR advertisement web page is the same as the product displayed in the PR area. Do.

In addition, when a buddy friend clicks on a specific product on a popped up PR advertisement web page, the PR advertisement service server 200 pops up the link site B registered by the advertiser with respect to the clicked product. At this time, information such as a messenger name, PR advertisement permitting name, buddy friend ID, advertiser name, product name, link site URL, etc. is generated.

For example, as shown in FIG. 2, when a buddy friend clicks on the "[Lee Myung Woon] (Teaching for Successful Projects' Project of Death") "advertisement content displayed in the PR advertisement allower's self PR area in the messenger window, The PR advertisement web page linked to the advertisement contents of the area is displayed.

In other words, on the displayed PR advertising web page, a brief introduction to the 'Death Project' (which is a must read for anyone seeking a successful project ... The other PR advertisements ('What is Web 2.0') and a brief introduction about them (a book that clearly explains Web 2.0 aimed at opening and participating) are displayed together.

When a buddy friend clicks on the 'Death Project' or 'Web 2.0' advertisement text on the PR advertisement web page, a link request web page of the corresponding advertiser is popped up to purchase the corresponding product.

In addition, when a buddy friend clicks on the "[Itaeho] (twisting U2 phone event)" advertisement content displayed in the PR advertisement allower's own PR area in the messenger window, the PR advertisement web page linked to the advertisement content in the PR area is displayed. Is displayed.

In other words, on the displayed PR advertising web page, a brief introduction of 'U2 phone event' is displayed (when registering for a phone, you can participate in a car sweepstakes event and offer 100 SMS per month for free) and other PRs posted together. Advertisements ('Biz Phone Events') and a brief introduction are displayed along with a phone registration to the messenger to participate in the car sweepstakes and 100 free SMS a month.

When the buddy friend clicks on the 'U2 phone event' or 'biz phone event' advertisement text on the PR advertisement web page, a link request web page of the corresponding advertiser pops up to purchase the corresponding product.

In addition, when the PR advertisement promotion period requested by the advertiser is terminated or promoted by the amount requested, the PR advertisement service server 200 stops further PR advertisements and charges the PR advertisement fee to the advertiser server 100 to settle the advertisement cost. Send a message. In this case, the PR advertisement charge amount charged to the advertiser is calculated by multiplying the price per click by the number of pop-ups of the link request web page of the advertiser to the buddy friend.

Accordingly, the advertiser pays the amount billed from the PR advertising service server 200, and the PR advertising service server 200 calculates the advertising costs received from the advertiser according to the advertising cost distribution ratio for each messenger business is made to distribute the advertising costs. . At this time, the settlement amount for each messenger company = the number of paths taken to the advertiser site generated by the messenger company * the price per click * is calculated as the distribution ratio of the advertising costs with the messenger.

In addition, the PR advertisement service server 200 may allow a PR advertisement allower to settle and pay a portion of an advertisement fee received from an advertiser in return for allowing PR advertisement. In this case, the payment amount of the PR ad allower is calculated as the ratio of the number of paths taken to the advertiser site generated by the messenger company * the price per click * revenue share.

The user terminal 300 is a terminal in which various kinds of messenger programs (Nate On, Daum, Buddy Buddy, U2, etc.) are installed, and a messenger user who wants to advertise and promote through the self PR area of the messenger is a PR advertisement service server. By accessing the 200 and applying for the PR advertising service, the user can be registered as a PR advertising permit. Done. In particular, when applying for a PR advertisement of a messenger user, the PR advertisement application information includes information such as a messenger name, ID, applicant name, PR advertisement area, revenue sharing ratio, and the like. Do the same.

3 is a diagram illustrating an advertisement method using a PR area of a messenger according to an embodiment of the present invention.

As shown in FIG. 3, first, a PR advertisement service company providing a PR advertisement service first performs a joint business of a PR advertisement service with a plurality of messenger operators (messenger service provider 1, messenger service provider 2 ... messenger service provider N). Sign a partnership agreement.

Subsequently, the advertiser transmits a PR advertisement service request message to a PR advertisement service server that provides a PR advertisement service to request a PR advertisement (S10). At this time, the advertiser's name, product (service, event) name, PR advertising area (PR advertising category), advertisement / promotional content, link site URL, whether the site can be purchased directly from the linked site, and price per click Information such as price per purchase, PR request amount, PR period, and settlement date are stored in a DB in the PR list pool of the PR advertisement service server.

In particular, the price per click refers to the price when the buddy friend moves to the advertiser site normally when the user clicks on the corresponding product or event on the PR advertising web page displayed when the PR advertising user clicks on the PR advertising. It refers to a price when a user purchases by clicking the corresponding product displayed on the advertiser's site.

In addition, the PR request amount is the amount that the advertiser has set in advance for the advertisement and promotion of the product or event, the promotional period is for the promotion of the product or event, and the settlement date is the PR advertising service provider by the advertiser for a certain period of time. It means the date you pay the advertising fee to the side.

Subsequently, when the PR advertisement service request for the own PR area is requested from the messenger user (S20), the PR advertisement service server allows the advertisement for the PR advertisement service applicant (S30). In this case, the PR advertisement service applicant multi-selects a PR advertisement area (eg, unlimited, play, movie, book, event, etc.) that he / she desires when applying for the PR advertising service.

In particular, when applying for a PR advertisement of a messenger user, the PR advertisement application information includes information such as a messenger name, ID, applicant name, PR advertisement area, revenue sharing ratio, and the like. The same applies.

As such, when the consent for the PR advertisement application is completed, the PR advertisement service server searches for the PR advertisement region previously selected by the PR advertisement service permitter in the advertisement list pool, and the PR advertisement promotion period and PR advertisement promotion request amount from the retrieved PR advertisement region. The user selects only the product information having valid conditions such as the advertisement and displays the PR advertisement in the self PR area of the messenger PR advertisement permitter (S40). In this case, up to three pieces of product information may be displayed in a rolling form on the self PR area of the messenger PR advertisement applicant, and information such as a messenger name, a PR advertisement permit ID, a buddy friend ID, a display brand name, and a display period may be generated.

Here, the PR advertisement request amount condition means that the amount charged to the advertiser is smaller than the amount requested for the advertisement, and the amount charged to the advertiser is charged as the number of paths to the advertiser site * price per click.

Subsequently, when a buddy friend (or a messenger user who can view the corresponding PR advertisement message) of the messenger PR advertisement acceptor clicks on the PR message advertisement (S50), a separate PR advertisement web page to which the clicked PR advertisement is linked pops up (S60). )do. In this case, information such as a messenger name, a PR advertisement permit ID, a buddy friend ID, a PR message click date and time, a web page name, etc. are generated, and the product name displayed on the pop-up PR advertisement web page is the same as the product displayed in the PR area. Do.

Subsequently, when the buddy friend clicks on a specific product advertisement on the pop-up PR advertisement web page (S70), the link request web page of the advertiser to which the clicked product advertisement is linked pops up (S80). At this time, information such as a messenger name, PR advertisement permitting name, buddy friend ID, advertiser name, product name, link site URL, etc. is generated.

Subsequently, when the PR advertisement promotion period requested by the advertiser is terminated or promoted by the amount requested for promotion (S90), further PR advertisements are suspended (S100).

Subsequently, the PR advertisement charge request message is transmitted from the PR advertisement service server to the advertiser server, the PR advertisement charge is settled, and revenue is shared with the messenger company and the PR advertisement permitter (S110) with respect to the advertisement expense received from the advertiser.

In this case, the amount of PR advertising charges charged to the advertiser is calculated by multiplying the price per click by the number of times the link request webpage of the advertiser is popped up to the buddy friend, and the revenue is distributed according to the ratio of the advertising costs by messenger. This is done.

In other words, it is calculated as 'the settlement amount by messenger operator = the number of paths taken to the advertiser site generated by the messenger company * the price per click * the distribution ratio of the advertising expenses with the messenger company'.

In addition, the amount paid to the PR ad allower in exchange for the PR ad allowance is calculated as 'the settlement amount of the PR ad allower = the number of paths to the advertiser's site * price per click * share of revenue generated by the messenger service provider'. Lose.

4 is a diagram illustrating an advertisement system using a PR area of a messenger according to another embodiment of the present invention, and FIG. 5 is a link web when clicking an advertisement displayed in a PR area of a messenger window according to another embodiment of the present invention. A diagram illustrating an advertisement screen on which a page is displayed.

As shown in FIG. 4, the advertisement system according to another embodiment of the present invention includes an advertiser server 100, a PR advertisement service server 200, and a user terminal 300.

The advertiser server 100 transmits a PR advertisement service application message to the PR advertisement service server 200 to apply for PR advertisements, and inputs a product, an event, etc. that require advertisement and promotion at the time of PR advertisement application.

Specifically, information entered by an advertiser (entertainer) when applying for a PR advertisement includes an advertiser name, a product (service, event) name, a PR advertisement area (PR advertisement category), an advertisement / promotional content, a link site URL, and a link. Information about whether or not it is directly available for purchase on the site, price per click, price per purchase, promotion request amount, promotion period, settlement date, etc., and the information is included in the PR advertisement list DB 211 of the PR advertisement service server 200. DB is stored in.

In particular, the price per click refers to the price when the buddy friend moves to the advertiser site normally when the buddy friend clicks the corresponding product or event on the PR advertising web page displayed when the PR ad user clicks on the PR ad. It means the price when the corresponding product displayed on the screen is clicked and purchased.

In addition, the PR request amount is the amount that the advertiser has set in advance for the advertisement and promotion of the product or event, the promotional period is for the promotion of the product or event, and the settlement date is the PR advertising service provider by the advertiser for a certain period of time. It means the date you pay the advertising fee to the side.

The PR advertisement service server 200 is a server for providing PR advertisement service to a messenger PR advertisement allower, and a PR advertisement service company that provides a PR advertisement service through such a PR advertisement service server 200 first generates a plurality of messengers. A partnership agreement with the operators (messenger 1, messenger 2 ... messenger N) should be made for the joint business of PR advertising service.

At this time, the main contents of the agreement between the PR advertising service provider and the messenger service provider include 1) PR application request button for messenger users, 2) advertising cost distribution rate, and 3) PR managed by the PR advertising service server 200 when PR advertising is clicked. Advertisement web page calling function is included.

In addition, the additional information includes a messenger name, a messenger company name, an advertisement cost distribution ratio, and the like. The messenger may request a messenger operator's identification code as a tag when the messenger service provider changes the PR advertising web page or calls the PR advertising web page. Make sure you know how many calls are being made by each provider.

In addition, the PR advertisement service server 200 may include an advertiser name, a product (service, event) name, a PR advertisement area, an advertisement / promotional content, a link site URL, and a link input when a PR advertisement is applied from the advertiser server 100. Whether the information can be purchased directly from the site, price per click, price per purchase, PR request amount, promotion period, settlement date, etc. are stored in the DB DB PR 211 DB.

That is, after the PR advertising service server 200 establishes an agreement for PR advertising service between a PR advertising service company and a messenger company, the PR advertising service server 200 requests a PR advertising service request for its PR area from a messenger user. You agree to allow advertising.

As such, when the consent for the advertisement is completed, the messenger advertisement allower accesses the PR advertisement service server 200, selects the product / service / event information to be recommended, and requests registration of the recommendation for the selected product. Products and referrals are displayed together on the PR advertising web page.

In this case, information such as a messenger name, ID, recommendation product, recommendation article, etc. is generated, and the PR advertisement service server 200 manages the corresponding information about the product recommended by the PR advertisement permitter as a DB.

Accordingly, the PR advertisement service server 200 displays the recommendation products and the content of the short term registered by the PR advertisement permitter in the PR area of the PR advertisement permitter. To be displayed.

Meanwhile, when a buddy friend (or a messenger user who can view the corresponding PR advertisement message) of the messenger PR advertisement allower clicks on the PR message advertisement, a separate PR advertisement web page recommendation window managed by the PR advertisement service server 200 ( A) pops up.

In the separate recommendation window, advertisement / promotional phrases and the reason for recommendation (such as the impression after reading the book and the impression of watching the movie) are displayed for each category recommended by the PR advertisement permitter, and the described contents are linked with the blog of the messenger user. It is more efficient.

In this case, information such as a messenger name, a PR advertisement permit ID, a buddy friend ID, a PR message click date and time, a web page name, etc. are generated, and the product name displayed on the pop-up PR advertisement web page is the same as the product displayed in the PR area. Do.

In addition, when the buddy friend clicks on a specific product on a popped up PR advertisement web page, the PR advertisement service server 200 pops up the link site B registered by the advertiser for the clicked product, and counts the number of clicks. In this case, information such as a messenger name, a PR advertisement permitter name, a buddy friend ID, an advertiser name, a brand name, a link site URL, and the like are generated.

For example, as shown in FIG. 5, when a buddy friend clicks on the "[Lee Myung Woon] (after reading the 'Death Project' book)" advertisement content displayed in the PR advertisement allower's own PR area in the messenger window, the PR area is displayed. A PR advertising web page linked to the advertising content of is displayed.

That is, the recommendation book 'Death Project' is recommended in the recommended books, featured films, recommended products, and other categories of the displayed PR advertising web pages ('Death Project' is based on the actual performance of the project that suffered death. It is a book that realistically expresses the background of the last project and how to navigate through it.), And another recommended PR advertisement ('0000000') is displayed together.

When a buddy friend clicks 'Death Project' or '0000000' on the PR advertisement web page, the link request web page of the corresponding advertiser pops up to purchase the corresponding product.

In addition, when a buddy friend clicks on the "[Lee Tae-ho]" displayed on the PR field of the PR ad allower in the messenger window, the PR ad web linked to the advertisement content in the PR area is displayed. The page is displayed.

That is, the reason why we recommend the recommendation product 'Video call phone (Model LG-SH100)' on the displayed PR advertising web page. ..) is displayed, along with other recommended PR advertisements ('0000000').

When the buddy friend clicks on the 'Video call phone (model name LG-SH100)' or '0000000' advertisement contents on the PR advertisement web page, the link request web page of the corresponding advertiser is popped up to purchase the corresponding product. .

In addition, when the PR advertisement promotion period requested by the advertiser is terminated or promoted by the amount requested, the PR advertisement service server 200 stops further PR advertisements and charges the PR advertisement fee to the advertiser server 100 to settle the advertisement cost. Send a message. At this time, the PR advertisement charge amount is calculated by multiplying the price per click by the number of pop-ups of the link request web page of the advertiser to the buddy friend.

Accordingly, the advertiser pays the amount billed from the PR advertising service server 200, and the PR advertising service server 200 is settled according to the advertising cost distribution ratio for each messenger from the amount received from the advertiser so that the advertising costs can be distributed. do.

At this time, the settlement amount for each messenger company = the number of paths taken to the advertiser site generated by the messenger company * the price per click * is calculated as the distribution ratio of the advertising costs with the messenger.

In addition, the PR advertisement service server 200 may allow a PR advertisement allower to settle and pay a portion of the amount received from the advertiser in return for allowing the PR advertisement.

In this case, the PR advertising allowance amount is calculated as the ratio of the number of paths taken to the advertiser site generated by the messenger provider * price per click * revenue share.

The user terminal 300 is a terminal in which various kinds of messenger programs are installed, and a messenger user who wants to advertise / promote through a messenger PR area of the messenger connects to the PR advertising service server 200 and applies for PR advertising service. Can be registered as an ad allower.

In addition, the PR ad allower registers the requested product name and recommendation on the PR advertisement web page of the PR advertisement service server 200 by requesting registration of a product name and a recommendation article to be recommended by him. Information such as ID, recommendation product, and recommendation is generated.

6 is a diagram illustrating an advertisement method using a PR area of a messenger according to another embodiment of the present invention.

As shown in FIG. 6, first, a PR advertising service company providing a PR advertising service first performs a joint business of a plurality of messenger providers (messenger service provider 1, messenger service provider 2 ... messenger service provider N) with a PR advertising service. Sign a partnership agreement.

Subsequently, the advertiser transmits a PR advertisement service request message to a PR advertisement service server that provides a PR advertisement service to request a PR advertisement (S10). At this time, the advertiser's name, product (service, event) name, PR advertising area (PR advertising category), advertisement / promotional content, link site URL, whether the site can be purchased directly from the linked site, and price per click Information such as price per purchase, PR request amount, PR period, and settlement date are stored in a DB in the PR list pool of the PR advertisement service server.

In particular, the price per click refers to the price when the buddy friend moves to the advertiser site normally when the buddy friend clicks the corresponding product or event on the PR advertising web page displayed when the PR ad user clicks on the PR ad. It means the price when the corresponding product displayed on the screen is clicked and purchased.

In addition, the PR request amount is the amount that the advertiser has set in advance for the advertisement and promotion of the product or event, the promotional period is for the promotion of the product or event, and the settlement date is the PR advertising service provider by the advertiser for a certain period of time. It means the date you pay the advertising fee to the side.

Subsequently, when the PR advertisement service request for the own PR area is requested from the messenger user (S20), the PR advertisement service server allows the advertisement for the PR advertisement service applicant (S30). In this case, the PR advertisement service applicant multi-selects a PR advertisement area (eg, unlimited, play, movie, book, event, etc.) that he / she desires when applying for the PR advertising service.

In particular, when applying for a PR advertisement of a messenger user, the PR advertisement application information includes information such as a messenger name, ID, applicant name, a PR advertisement area to be posted, and a profit share ratio.

As such, when the consent for the advertisement is completed, the messenger advertisement allower accesses the PR advertisement service server, selects the product / service / event information to be recommended, and requests registration of the recommendation for the selected product, the corresponding product and the recommendation. The article is published together on the PR advertisement web page (S40). At this time, information such as a messenger name, ID, recommendation product, recommendation article is generated, and the PR advertisement service server manages DB corresponding information about the product recommended by the PR advertisement permitter.

Subsequently, the PR advertisement service server displays (S50) the recommendation product and the content of the short term registered by the PR advertisement permitter in the PR region of the corresponding PR advertisement permitter. In this case, three of the recent recommendation lists are displayed on the PR region. To be possible.

Subsequently, when a buddy friend (or a messenger user who can view the PR advertisement message) of the messenger PR advertisement allower clicks on the PR message advertisement (S60), the PR advertisement web page to which the clicked PR advertisement is linked is popped up (S70). . In this case, information such as a messenger name, a PR advertisement permit ID, a buddy friend ID, a PR message click date and time, a web page name, etc. are generated, and the product name displayed on the pop-up PR advertisement web page is the same as the product displayed in the PR area. Do.

Subsequently, when the buddy friend clicks on a specific product advertisement on the pop-up PR advertisement web page (S80), the link request web page of the advertiser to which the clicked product advertisement is linked is popped up (S90). At this time, information such as a messenger name, PR advertisement permitting name, buddy friend ID, advertiser name, product name, link site URL, etc. is generated.

Subsequently, when the PR advertisement promotion period requested by the advertiser is ended or promoted by the amount of the PR request (S100), the further PR advertisement is stopped (S110).

Subsequently, the PR advertisement charge request message is transmitted from the PR advertisement service server to the advertiser server to settle the PR advertisement cost, and revenue sharing with the messenger company and the PR advertisement allower (S120) is performed on the advertisement cost received from the advertiser.

In this case, the PR advertising charges charged to the advertiser are calculated by multiplying the price per click by the number of times the link request web page of the advertiser is popped up to the buddy friend, and the advertising revenue is calculated according to the advertising cost distribution rate for each messenger. Distribution will be made.

In other words, it is calculated as 'the settlement amount by messenger operator = the number of paths taken to the advertiser site generated by the messenger company * the price per click * the distribution ratio of the advertising expenses with the messenger company'.

In addition, the amount paid to the PR ad allower in exchange for the PR ad allowance is calculated as 'the settlement amount of the PR ad allower = the number of paths to the advertiser's site * price per click * share of revenue generated by the messenger service provider'. Lose.

7 is a diagram illustrating a configuration of a PR advertisement service server of the present invention.

As shown in FIG. 7, the PR advertisement service server 200 of the present invention includes a PR advertisement list DB 211, a recommendation product / recommendation list DB 212, a PR advertisement search module 213, and a PR. Ad serving module 214, PR advertising web page providing module 215, advertiser web page providing module 216, PR advertising promotional period check module 217, PR advertising promotional request amount check module 218 And a PR advertisement discontinuity module 219, a PR advertisement cost settlement module 220, a PR advertisement cost revenue distribution settlement module 221, and a control module 222.

The PR advertisement list DB 211 manages the information DB inputted by the advertiser when the messenger PR advertisement request is connected to the server. Information entered at this time includes advertiser name, product (service, event) name, PR advertising area (PR advertising category area), advertisement / promotional content, advertiser link site URL, whether or not it can be purchased directly from the linked site, Information such as price per click, price per purchase, PR request amount, PR period, and settlement date is included.

Here, the price per click corresponds to a price when a buddy friend moves to the link request web page of an advertiser by clicking a PR ad product or an event on a PR ad web page that is linked and displayed when a PR message advertiser clicks on a PR message ad. For example, the price per purchase refers to a price corresponding to a case where a user purchases by clicking the corresponding product displayed on the advertiser's site.

In addition, the promotional request amount is a predetermined amount set by the advertiser for the advertisement and promotion of the product or event, the promotional period is a period set for the promotion of the corresponding product or event, and the settlement date is a PR for a certain period of time. The date for paying the advertising fee to the advertising service provider.

When the recommendation product / recommendation list DB 212 requests registration of recommended recommendation products and recommendation items for the recommended product by the messenger PR advertisement permitter, the advertisement list provided by the server is requested. DB is stored and managed by DB.

The PR advertisement search module 213 displays a product having a valid PR advertisement period, PR advertisement promotion request amount, etc. among products belonging to the PR advertisement category selected by the messenger PR advertisement permitter according to the request of the messenger PR advertisement permitter. 211).

The PR advertisement publishing module 214 posts the product retrieved from the PR advertisement search module 213 and a brief description of the corresponding product on the self PR area of the messenger PR advertisement permitter.

In addition, the PR advertisement publishing module 214 posts the recommendation products and recommendation items stored in the recommendation product / recommendation list DB 212 in the PR area of the corresponding messenger PR advertisement allowee according to the request of the messenger PR advertisement allower.

When the buddy friend of the messenger PR advertisement acceptor clicks on the PR advertisement message displayed in the PR area of the messenger PR advertisement acceptor, the PR advertisement webpage providing module 215 may provide a PR advertisement web page linked thereto to provide a PR advertisement message. Pops up on the display screen of the person who clicked.

The advertiser webpage providing module 216 may request a link request webpage of an advertiser requesting an advertisement of the clicked product when a specific product is clicked by a buddy friend on the PR advertising webpage provided by the PR advertising webpage providing module 215. Providing a pop-up is displayed on the display screen of the person who clicked the product.

The PR advertisement promotion period check module 217 checks whether the PR advertisement promotion period set by the advertiser when the messenger PR advertisement request is ended and transmits the result information to the PR advertisement interruption module 219.

The PR advertisement promotion request amount check module 218 checks whether the PR advertisement promotion request amount set by the advertiser when the messenger PR advertisement request is used, and transfers the result information to the PR advertisement discontinuity module 219.

The PR advertisement discontinuity module 219 checks the result information transmitted from the PR advertisement promotion period check module 217 or the PR advertisement promotion request amount check module 218 to terminate the PR advertisement promotion period requested by the advertiser, or PR advertisement promotion. When it is confirmed that all of the requested amount has been used, the advertisement of the corresponding advertiser is stopped from serving, and the information indicating that the advertisement of the advertisement has been stopped is transmitted to the PR advertisement cost settlement module 220.

When the PR advertisement cost settlement module 220 receives the information indicating that the PR advertisement is suspended from the PR advertisement stop module 219, the PR advertisement fee is settled and the advertiser is charged for the PR advertisement cost. In this case, the PR advertising fee charged to the advertiser is calculated by multiplying the price per click by the number of times the link request webpage of the advertiser is popped up to the buddy friend.

PR advertising cost revenue share settlement module 221 is settled in the PR advertising cost settlement module 220 so that the advertising costs can be made by calculating according to the advertising cost distribution rate for each messenger operators PR advertising costs received from the advertiser. At this time, the settlement amount for each messenger company = the number of paths taken to the advertiser site generated by the messenger company * the price per click * is calculated as the distribution ratio of the advertising costs with the messenger.

In addition, the PR advertising revenue distribution settlement module 221 may be paid to the messenger PR advertising allower to settle some amount of the advertising costs received from the advertiser in return for allowing the PR advertising. In this case, the payment amount of the PR ad allower is calculated as the ratio of the number of paths taken to the advertiser site generated by the messenger company * the price per click * revenue share.

The control module 222 controls each of the above components, and is responsible for a series of processes related to providing a PR advertisement message of an advertiser or a recommendation advertisement message recommended by a messenger PR advertisement allower in a self PR area of a messenger PR advertisement permitter.

As described above, although the present invention has been described by way of limited embodiments and drawings, the present invention is not limited thereto and is intended by those skilled in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents of the claims to be described.

1 is a view showing an advertising system using the PR area of the messenger according to an embodiment of the present invention.

2 is a diagram illustrating an advertisement screen in which a linked web page is displayed when an advertisement placed in a PR area of a messenger window is clicked according to an embodiment of the present invention.

3 is a view showing an advertising method using the PR area of the messenger according to an embodiment of the present invention.

4 is a diagram illustrating an advertisement system using a PR area of a messenger according to another embodiment of the present invention.

5 is a diagram illustrating an advertisement screen in which a linked web page is displayed when an advertisement placed in a PR area of a messenger window is clicked according to another exemplary embodiment of the present invention.

6 is a view showing an advertising method using a PR area of the messenger according to another embodiment of the present invention.

7 is a diagram illustrating a configuration of a PR advertising service server according to the present invention.

Claims (25)

In the advertising method using the PR area of the messenger, (a) receiving a PR advertisement service from a messenger user at a PR advertisement service server providing a PR advertisement service; (b) agreeing to apply for the PR advertisement service of the messenger user and displaying a product advertisement corresponding to the PR advertisement region selected by the PR advertisement permitter in the PR region of the PR advertisement permitter; (c) when a buddy friend of the PR advertisement permitter clicks a product advertisement displayed in the PR area of the PR advertisement permitter, a separate PR advertisement web page linked to the PR advertisement is popped up; and (d) popping up a link request web page of an advertiser to which the corresponding product advertisement is linked as a specific product advertisement is clicked on the popped-up PR advertisement web page. The method of claim 1, In the step (a), When applying for the PR advertisement, the name of the advertiser, product (service, event), PR advertisement area (PR advertisement category), advertisement / promotional content, link site URL, and whether the advertisement can be directly purchased from the linked site Advertising information using a PR area of a messenger, wherein information about whether the price is changed, a price per click, a price per purchase, a promotion request amount, a promotion period, and a settlement date is stored in the PR advertisement service server. The method of claim 2, The price per click is a price when a web page of a linked advertiser is normally displayed when a specific product or event is clicked on the PR ad web page, and the price per purchase is a PR ad product displayed on a web page of the advertiser. Advertising method using the PR area of the messenger, characterized in that the price when the purchase is normally made by clicking a specific product among the. The method of claim 2, The promotion request amount is an amount previously set by the advertiser for advertisement and promotion of a product or an event, and the promotion period is a period set for the promotion of the corresponding product or event, and the settlement date is set by the advertiser on a regular basis. Advertising method using the PR area of the messenger, characterized in that the date to pay the PR advertising costs to the advertising service provider. The method of claim 1, In step (b), Advertising method using the PR area of the messenger, characterized in that the multi-select at least one PR advertising area desired by the messenger user applying for the PR advertising service. The method of claim 5, In step (b), And in the PR area selected by the messenger user, display only advertisement product information having a valid PR advertisement period and PR advertisement promotion request amount conditions in the PR area of the PR advertisement permitter. The method of claim 6, Advertising method using the PR area of the messenger, characterized in that up to three product information is displayed in a rolling form in the PR area of the PR ad allowed. The method of claim 1, (e) The method of advertising using the PR area of the messenger further comprising the step of stopping the PR advertising of the product when the PR period of the advertiser has been promoted or promoted by the amount requested. The method of claim 8, and (f) after stopping the PR advertisement, transmitting a PR advertisement charge request message to an advertiser to calculate a PR advertisement cost. The method of claim 9, PR advertisement charge amount charged to the advertiser is an advertisement method using a PR area of the messenger, characterized in that the link request web page of the advertiser is calculated by multiplying the price per click multiplied by the number of normal pop-up friends. The method of claim 9, (g) after the PR advertising costs are settled, distributing revenue with the messenger and the PR advertising allower for the advertising costs received from the advertiser. The method of claim 11, The settlement amount for each messenger operator = the number of paths taken to the advertiser webpage generated by the messenger provider * price per click * advertising method using the PR area of the messenger, characterized in that it is calculated by the distribution ratio of the advertising costs with the messenger. The method of claim 11, Settlement amount per PR ad allower = the number of paths to the advertiser web page generated by the messenger provider * price per click * revenue method using the PR area of the messenger, characterized in that the ratio of revenue. In the advertising method using the PR area of the messenger, (a) receiving a PR advertisement service from a messenger user at a PR advertisement service server providing a PR advertisement service; (b) agreeing to apply for the PR advertising service of the messenger user, and registering the recommended products and recommendation letters recommended by the PR advertising allower; (c) placing a recommendation product advertisement registered by a recommendation of a PR advertisement permitter in the PR area of the PR advertisement permitter; (d) popping a separate PR advertisement web page linked to the PR advertisement as a buddy friend of the PR advertisement permitter clicks on a recommended product advertisement displayed in the PR region of the PR advertisement permitter; and (e) popping up a link request web page of an advertiser to which the corresponding product advertisement is linked as a specific product advertisement is clicked on the popped-up PR advertisement web page. The method of claim 14, In the step (a), When applying for the PR advertisement, the advertiser's name, product (service, event) name, PR advertisement area (PR advertisement category), advertisement / promotional content, link site URL, and whether the advertiser can directly purchase from the linked site Advertising information using a PR area of a messenger, wherein information about whether the price is changed, a price per click, a price per purchase, a promotion request amount, a promotion period, and a settlement date is stored in the PR advertisement service server. The method of claim 15, The price per click is a price when a web page of a linked advertiser is normally displayed when a specific product or event is clicked on the PR ad web page, and the price per purchase is a PR ad product displayed on a web page of the advertiser. Advertising method using the PR area of the messenger, characterized in that the price when the purchase is normally made by clicking a specific product among the. The method of claim 15, The promotion request amount is an amount previously set by the advertiser for advertisement and promotion of a product or an event, and the promotion period is a period set for the promotion of the corresponding product or event, and the settlement date is set by the advertiser on a regular basis. Advertising method using the PR area of the messenger, characterized in that the date to pay the PR advertising costs to the advertising service provider. The method of claim 14, (f) the method of advertising using a PR area of a messenger, further comprising the step of stopping the PR advertisement of the product when the PR period of the advertiser has been promoted or promoted by the amount requested. The method of claim 18, (g) after the PR advertisement is stopped, transmitting a PR advertisement charge request message to an advertiser to settle the PR advertisement cost. The method of claim 19, PR advertisement charge amount charged to the advertiser is an advertisement method using a PR area of the messenger, characterized in that the link request web page of the advertiser is calculated by multiplying the price per click multiplied by the number of normal pop-up friends. The method of claim 19, (h) after the PR advertising costs are settled, distributing revenue with a messenger company and a PR advertising allower for the advertising costs received from the advertiser. The method of claim 21, The settlement amount for each messenger operator = the number of paths taken to the advertiser webpage generated by the messenger provider * price per click * advertising method using the PR area of the messenger, characterized in that it is calculated by the distribution ratio of the advertising costs with the messenger. The method of claim 21, Settlement amount per PR ad allower = the number of paths to the advertiser web page generated by the messenger provider * price per click * revenue method using the PR area of the messenger, characterized in that the ratio of revenue. In the advertising system using the PR area of the messenger, In response to a request of a PR advertisement permitter, a PR advertisement is displayed in a PR area, and when the PR advertisement is clicked, a separate PR advertisement web page linked to the PR advertisement is provided, and a specific product advertisement is clicked on the PR advertisement web page. And a PR advertisement service server for providing a link request web page of an advertiser linked to the corresponding product advertisement. The method of claim 24, The PR advertising service server, A PR advertisement list DB for storing PR advertisement list information input when an advertiser's PR advertisement is requested; A PR advertisement search module for searching for a PR advertisement product in the PR advertisement list DB according to a request of the PR advertisement permitter; A PR ad serving module for displaying a product advertisement searched by the PR advertisement search module in a PR area of the PR advertisement permitter; A PR advertisement web page providing module for providing a PR advertisement web page linked to the PR advertisement when a PR advertisement placed in the PR region of the PR advertisement permitter is clicked; An advertiser webpage providing module for providing a link request webpage of an advertiser requesting an advertisement of a corresponding product when a specific product is clicked on the PR advertising webpage provided by the PR advertising webpage providing module; A PR advertisement promotion period check module for checking whether the PR period of the PR advertisement has ended; A PR advertisement promotion request amount checking module for checking whether all PR request amounts of the PR advertisements have been used; Checking the check result information delivered from the PR advertisement promotion period check module or PR advertisement promotion request amount check module to stop the execution of the corresponding PR advertisement when the PR advertisement promotion period has ended or the PR advertisement promotion request amount is used up. PR ad stop module for A PR advertisement cost settlement module for calculating an advertisement cost for a corresponding PR advertisement when receiving PR advertisement discontinuation information from the PR advertisement discontinuity module; PR advertising cost settlement module for calculating the PR advertising costs settled by the PR advertising cost settlement module according to the advertising cost distribution ratio for each messenger business, and to distribute a part of PR advertising costs to PR ad allowers; And a control module for controlling each of the components to perform a series of processes related to the provision of the PR advertisement of the advertiser in the self PR region of the messenger PR advertisement permitter.

Images