KR102452603B1 - The method and program for continual advertisement by friends in online service - Google Patents

Abstract

The present invention relates to a continuous advertising method using an online friend relationship and a program for executing the same.
A continuous advertisement method using an online friend relationship according to an embodiment of the present invention includes: an advertisement registration step (S100) of receiving an advertisement posting request from an advertiser and registering an advertisement; a first advertisement transmission step (S200) of transmitting the advertisement to an nth step friend (n is a positive integer) and at the same time granting an advertisement recommendation authority; an advertisement recommendation receiving step (S300) of receiving an advertisement recommendation request for an n+1-th friend who is a friend of the n-th level friend from the nth-stage friend; and a second advertisement transmission step (S400) of transmitting the advertisement to the n+1th step friend (n is a positive integer) and granting the right to recommend advertisements.
According to the present invention, it is possible to continuously propagate advertisements using friends of friends, thereby increasing the range in which advertisements can be delivered.

Description

A continuous advertising method using online friendship and a program for executing it {THE METHOD AND PROGRAM FOR CONTINUAL ADVERTISEMENT BY FRIENDS IN ONLINE SERVICE}

The present invention relates to a continuous advertising method using an online friend relationship and a program for executing the same. It relates to a method and program for continuously disseminating advertisements through

In general, advertisements on the Internet including a mobile communication network include banner advertisements and advertisements using text messages in the form of messages. A banner advertisement mainly refers to a graphic image that is promoted by attaching the name or content of a specific website to one side of a specific website. Banner advertisements are advertisements that are mainly exposed to desktop users when desktop users use the desktop for work or work. In addition, the text advertisement in the form of a message is provided to an unspecified number of users who use a portable terminal including a smart phone. In addition, the text advertisement in the form of a message can be viewed by a large number of portable terminal users without being limited by location or time. Accordingly, the text advertisement has advantages in that the exposure frequency is higher and the advertisement effect is large compared to the banner advertisement. Currently, various advertisement techniques using a portable terminal have been introduced to increase the exposure frequency of advertisements and to improve advertisement effects.

Recently, many advertising systems and methods using social network systems have emerged. As a prior art, there is Korean Patent Application Laid-Open No. 10-2012-0088250, "Advertising system using a social network". The prior art includes a social network management server that receives and stores advertisement content from an advertisement provider, and transmits the advertisement content to one advertisement target, and the social network management server provides one advertisement group member connected to one advertisement target through a social network. The advertisement content is transmitted to the terminal, and the social network management server transmits the advertisement content to the terminals of other advertisement group members connected to each social network of one advertisement group member receiving the advertisement contents.

However, there is a problem in that the advertisement method using a personal relationship, such as a social network that has appeared so far, can be an advertisement only to users belonging to a specific group, so that the propagation effect of the advertisement is lowered. In addition, there is a problem in that it is not possible to motivate the other party who has confirmed the advertisement to spread the advertisement.

An individual becomes an advertiser simply by registering an advertisement on the server, and after spreading the advertisement to his or her friend, the advertisement is spread to the friend's friend step by step to spread the advertisement from the advertiser to a friend across the nth bridge. It is intended to provide a continuous advertising method using online friend relationships and a program for executing the same.

According to an embodiment of the present invention, a continuous advertisement method using an online friend relationship includes: an advertisement registration step of receiving an advertisement publication request from an advertiser and registering an advertisement; a first advertisement transmission step of transmitting the advertisement to an nth friend (n is a positive integer) and at the same time granting an advertisement recommendation authority; an advertisement recommendation receiving step of receiving an advertisement recommendation request for an n+1-th friend who is a friend of the n-th friend from the n-th friend; and a second advertisement transmission step of transmitting the advertisement to the n+1th step friend and granting the right to recommend advertisement at the same time.

In addition, in the first advertisement transmission step, if the n-th step friend becomes a direct friend with the advertiser, the advertiser transmits the advertisement to the n-th step friend at the time of advertisement registration of the advertiser and displays the advertisement on the interface of the terminal. Any one of a method of requesting an advertisement introduction from a friend of step-1 and transmitting the advertisement to the friend of level n, or a method of transmitting the advertisement to a friend of level n-1 by recommending the advertisement to a friend of level n-1 can be performed by

In addition, when an advertisement is sent to the n+1-th friend, a reward is provided to the n-th stage friend, and when the n+1-th stage friend watches the advertisement, a reward is provided to the n+1-th stage friend The step of providing a reward; may further include.

In addition, the reward provision to the n+1-th stage friend of the reward provision step may be characterized in that the reward is provided upon receiving a request for adding an advertiser as a friend from the n+1-th stage friend.

In addition, in the reward providing step, if the nth-stage friend accepts the reward provision condition set by the advertiser, or the advertiser approves the reward provision condition proposed by the n-th level friend, the reward is provided. can

In addition, the advertisement recommendation receiving step may include: after receiving the advertisement recommendation request from the friend in the nth step, transmitting charge balance information to the advertiser; and receiving the advertisement recommendation approval information from the advertiser, and determining whether to transmit the advertisement to the n+1-th step friend.

In addition, the advertisement recommendation receiving step may further include; after transmitting the charging balance information to the advertiser, receiving a charging request from the advertiser when the charging balance is insufficient and performing payment of a specific amount.

In addition, the step of canceling the registration of the published advertisement when the charge balance of the advertiser is exhausted; may further include.

In addition, the advertisement recommendation receiving step may include, when the n+1th step friend is not a service subscriber, transmitting an advertisement link through a text message.

The advertisement recommendation receiving step may further include: providing the service subscription page to the n+1th step friend when the step n+1 friend views the advertisement by accessing the advertisement link. have.

In addition, transmitting the information of the friend of the n-th step receiving the advertisement to the advertiser; and receiving a first-level friend addition request for the specific nth-level friend selected from the advertiser.

The continuous advertisement program using the online friend relationship according to another embodiment of the present invention is combined with a server, which is hardware, to execute the above-mentioned continuous advertisement method using the online friend relationship, and is stored in the medium.

According to the present invention as described above, it has various effects as follows.

First, through the present invention, there is an effect of providing conditions in which individual operators who have subscribed to a specific online service can freely advertise.

Second, through the present invention, advertisements can be continuously spread using friends of friends, thereby maximizing the range in which advertisements can be delivered.

Third, since the nth-stage friend recommends the advertisement to the n+1th-stage friend, a reward is provided to motivate the advertisement recommendation, so that advertisement propagation according to the advertisement recommendation can be smoothly performed.

Fourth, level n+1 friends who have received and confirmed advertisements can be induced to make friends with advertisers in order to receive rewards. It is possible to provide an effect that the range of advertisement propagation is widened and the speed of advertisement propagation can be increased.

Fifth, since the service provider recommends advertisements with the amount charged by the advertiser or provides rewards to those who watch advertisements, it can provide services without additional cost, There are ways to generate revenue.

Sixth, an advertisement link can be transmitted through a text message to a friend who is not subscribed to the service, thereby broadening the advertisement propagation range. In addition, the number of service subscribers capable of disseminating advertisements can be increased by providing a service subscription page after non-service subscribers check advertisements. In addition, there is an effect of inducing service subscription by providing a reward to non-service subscribers only when subscribing to the service.

1 is a flowchart of a continuous advertisement method using an online friend relationship.
FIG. 2 is a flowchart illustrating the information transfer relationship between a server, an advertiser, an nth-stage friend, and an n+1th-stage friend in a continuous advertisement method using an online friend relationship.
3 is an exemplary diagram illustrating an interface on the terminal of the first-stage friend of the advertiser.
4 is a diagram illustrating a connection relationship between a terminal and a server of a continuous advertisement system using an online friend relationship.
5 is an exemplary diagram illustrating advertisement propagation from an advertiser to a friend of the n+1 level as a starting point.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Advantages and features of the present invention and methods of achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments published below, but may be implemented in various different forms, and only these embodiments make the publication of the present invention complete, and common knowledge in the art to which the present invention pertains It is provided to fully inform those who have the scope of the invention, and the present invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout.

Unless otherwise defined, all terms (including technical and scientific terms) used herein may be used with the meaning commonly understood by those of ordinary skill in the art to which the present invention belongs. In addition, terms defined in a commonly used dictionary are not to be interpreted ideally or excessively unless clearly defined in particular.

The terminology used herein is for the purpose of describing the embodiments and is not intended to limit the present invention. In this specification, the singular also includes the plural, unless specifically stated otherwise in the phrase. As used herein, “comprises” and/or “comprising” does not exclude the presence or addition of one or more other components in addition to the stated components.

In the present specification, the n-th level friend 300 corresponds to a friend n-bridged from the advertiser 200 who publishes an advertisement. For example, a person who has formed a friendship relationship with the advertiser 200 in the online advertisement service corresponds to the first-level friend in the online advertisement service. In addition, a person who has a friendship relationship with a first-level friend corresponds to a second-level friend. In addition, the third-level friend corresponds to a friend of the second-level friend, and corresponds to a friend three feet away from the advertiser 200 .

In addition, in the present specification, the advertiser's terminal 200 is also referred to as the advertiser 200 for convenience, and the terminal 300 of the n-th friend is the n-th friend 300 and the terminal 400 of the n+1-th friend. ) is sometimes expressed as the n+1th level friend 400 for convenience.

1 is a flowchart of a continuous advertisement method using an online friend relationship. FIG. 2 is a flowchart illustrating the information transfer relationship between a server, an advertiser, an nth-stage friend, and an n+1th-stage friend in a continuous advertisement method using an online friend relationship. 3 is an exemplary diagram illustrating an interface on the terminal of the first-stage friend of the advertiser. 4 is a diagram illustrating a connection relationship between a terminal and a server of a continuous advertisement system using an online friend relationship. 5 is an exemplary diagram illustrating advertisement propagation from an advertiser to a friend of the n+1 level as a starting point.

1 to 5, the server 100, the advertiser's terminal 200, the n-th level friend's terminal 300, and the n+1-th level friend's terminal 400 are shown.

Hereinafter, a continuous advertisement method using an online friend relationship and a program for executing the same according to embodiments of the present invention will be described with reference to the drawings.

1 is a flowchart of a continuous advertisement method using an online friend relationship. 2 is a flowchart illustrating the information transfer relationship between the server 100, the advertiser 200, the nth-level friend 300, and the n+1th-level friend 400 of the continuous advertisement method using the online friend relationship.

1 and 2, the continuous advertisement method using an online friend relationship according to an embodiment of the present invention includes: an advertisement registration step (S100) of receiving an advertisement posting request from an advertiser 200 and registering an advertisement; a first advertisement transmission step (S200) of transmitting the advertisement to the nth step friend 300 (n is a positive integer) and at the same time granting an advertisement recommendation authority; an advertisement recommendation receiving step (S300) of receiving an advertisement recommendation request for an n+1-th step friend 400 that is a friend relationship with the n-th step friend 300 from the n-th step friend 300; and a second advertisement transmission step (S400) of transmitting the advertisement to the n+1th step friend 400 (n is a positive integer) and granting the right to recommend advertisements. A continuous advertising method using an online friend relationship according to an embodiment of the present invention will be described in order.

The server 100 receives the advertisement posting request from the advertiser 200 and registers the advertisement (S100; advertisement registration step). The server 100 receives the advertisement that the advertiser 200 wants to publish through wired or wireless communication, and stores and registers it in the server 100 . For example, when the advertiser 200 executes an online advertisement service application installed in the advertiser's terminal 200 for advertisement placement and transmits an advertisement placement request to the server 100, the server 100 sends the advertiser's An advertisement posting interface may be provided to the terminal 200 . The server 100 may register as an advertisement to transmit advertisement information input or attached by the advertiser 200 using the interface.

The nth step friend 300 (n is a positive integer) transmits the advertisement and at the same time grants an advertisement recommendation authority (S200; first advertisement transmission step). That is, the server 100 transmits the advertisement posted by the advertiser 200 to the nth-stage friend 300, and the server 100 sends the n-th stage friend 300 receiving the advertisement. Grants the right to recommend an advertisement to the friend 400 of the n+1th level of the

First, when n is 1, advertisements start to be transmitted. The advertiser 200 may transmit an advertisement to the friend in the first stage. As shown in FIG. 3A , the server 100 may display the advertisement of the advertiser 200 on the interface of the advertisement service application of the friend of the first stage. For example, the advertisement may be delivered by displaying the advertisement of the advertiser 200 on the friend list of the friend in the first stage. However, the method in which the server 100 automatically delivers the advertisement to the first-stage friend who is a friend of the advertiser 200 is not limited thereto when the advertiser 200 displays the advertisement, and the first-stage friend uses the application A method of providing advertisements posted by friends as a pop-up when executing When the first-stage friend selects the tab, various methods such as a method of listing and providing advertisements of friends of the first-stage friend including the advertisement of the advertiser 200 may be applied.

In addition, after the advertiser 200 registers an advertisement on the server 100 , the advertisement may be transmitted by selecting a friend of the first stage to be transmitted. That is, after the advertisement is posted, the server 100 provides an interface for selecting a counterpart to which an advertisement is to be transmitted on the advertiser's terminal 200 , and the server 100 selects a counterpart to whom the advertisement is to be transmitted from the advertiser 200 . It can be selected and the advertisement can be transmitted.

Thereafter, the server 100 grants the right to recommend the advertisement to the friend in the first step who has checked the advertisement posted by the advertiser 200 .

The server 100 receives an advertisement recommendation request for a second-stage friend who is a friend of the n-th stage friend 300 from the first-stage friend (S300; advertisement recommendation receiving step). For example, the server 100 may provide an interface for selecting a friend to recommend the advertisement of the advertiser 200 to the friend in the first stage, and wirelessly transmit the advertisement recommendation request information of the friend in the first stage. or via wired communication.

The server 100 transmits the advertisement to the friend in the second stage who requested the advertisement recommendation in the first step, and grants the right to recommend the advertisement to the friend in the second stage at the same time (S400; the second advertisement transmission step).

The process of S200 to S400 is repeated and continuously applied to n, which is all positive integers.

At the same time as transmitting the advertisement to the nth-stage friend 300 (n is a positive integer), the right to recommend advertisement is given (S200). Various methods may be applied in a manner in which the server 100 transmits an advertisement to the nth-stage friend 300 .

In various ways in which the server 100 transmits advertisements to the nth-stage friend 300 , the advertiser 200 sends an advertisement to the nth-stage friend 300 according to the advertisement introduction request for the n-1th-stage friend. The transmission method can be applied. For example, the server 100 may transmit the n-1th stage friend information that has confirmed the advertisement of the advertiser 200 to the advertiser 200, and accordingly, the advertiser 200 may transmit the n-th stage friend information. An advertisement introduction request message for requesting to introduce an advertisement to the n-th friend 300 may be transmitted to the first-stage friend. Also, for example, the server 100 may provide a setting to display an advertisement introduction request pop-up after confirming the advertisement at the time of posting an advertisement, and accordingly, the advertiser 200 sets the advertisement introduction request pop-up to set the advertisement introduction request pop-up. When the n-1st step friend confirms the advertisement, the advertisement introduction request pop-up may be provided. The n-1th level friend may check the pop-up and select the nth level friend 300 so that the server 100 transmits an advertisement to the nth level friend 300 .

In addition, a method of transmitting according to an advertisement recommendation of a friend of the n-1st stage may be applied. When the n-1st-level friend confirms the advertisement and selects the nth-level friend 300 to which the advertisement is recommended, the server 100 may transmit the advertisement to the nth-level friend 300 . .

In addition, when the nth-stage friend 300 becomes a direct friend with the advertiser 200, the nth-stage friend 300 becomes a first-stage friend at the time of advertisement registration of the advertiser 200 and sends an advertisement to the first-stage friend. A method of displaying an advertisement on an interface of an application installed in the terminal of the n-th step friend 300 by transmitting advertisements in various methods of delivery may be applied. For example, when the nth-stage friend 300 adds a friend after watching another advertisement of the advertiser 200 , the advertiser 200 adds it to the friend list of the nth-stage friend 300 . Therefore, it is possible to check the advertisement posted later by the advertiser 200 through the interface of the application.

An advertisement recommendation request is received from the nth stage friend 300 for the n+1th stage friend 400 that is a friend relationship with the nth stage friend 300 ( S300 ). That is, the server 100 may receive a request for recommending an advertisement to the n+1th friend 400 from the nth level friend 300 .

Thereafter, according to the advertisement recommendation request of the nth-stage friend 300, the server 100 transmits the advertisement to the n+1th-stage friend 400 (n is a positive integer) and at the same time, The advertisement recommendation authority for the n+2 step friend may be granted (S400).

In addition, when an advertisement is transmitted to the n+1-th stage friend 400, a reward is provided to the n-th stage friend 300, and when the n+1-th stage friend 400 views the advertisement, the nth stage friend 400 The step +1 reward providing step of providing a reward to the friend 400; may further include. The reward may be various types of monetary or non-monetary benefits. For example, merchants may provide financial benefits such as cyber money that can be used like cash. The reward may be provided to the nth level friend or the nth level friend while deducting the amount charged on the account of the advertiser 200 . When the nth level friend 300 requests an advertisement recommendation from the n+1th friend and the advertisement is transmitted to the n+1th level friend 400 , the reward may be provided in exchange for the advertisement recommendation. In addition, when the n+1-th stage friend 400 receives and watches the advertisement, the server 100 may provide the reward to the n+1-th stage friend 400 in exchange for confirming the advertisement. have. In addition, when the n+1-th stage friend 400 blocks advertisement reception, the advertisement transmission to the n+1-th stage friend 400 is not performed, so that the nth stage friend 300 and the nth stage friend 300 and the n+ The reward may not be provided to the first-stage friend 400 .

In addition, the reward provision for the n+1-th stage friend 400 of the reward providing step is characterized in that the reward is provided upon receiving a request to add the advertiser 200 as a friend from the n+1-th stage friend 400 can be done with When the n+1th stage friend 400 registers the advertiser 200 as a friend, the friend tells the advertiser 200 other than the n+1th stage friend 400 when another advertisement is published. There is an advantage that advertisements can be delivered directly because they become friends in the first stage. In addition, when the n+1th stage friend 400 becomes the first stage friend, an advertisement is displayed on the interface of the application, such as a friend list, and the advertisement can be delivered immediately, thereby reducing the provision of additional rewards. In addition, the speed at which the advertisement registered by the advertiser 200 is propagated to others may be increased. Accordingly, the server 100 adds a condition for receiving a request to add the advertiser 200 as a friend from the n+1-th step friend 400 , and only when receiving a friend request for the advertiser 200 . The reward may be provided to the n+1th level friend 400 .

In addition, in the reward providing step, if the n-th stage friend accepts the reward provision condition set by the advertiser or the advertiser approves the reward provision condition proposed by the n-th stage friend, the reward is provided in advance or in a later payment. can The reward provision condition may mean a reward amount or scale corresponding to the number of friends of the n+1th stage to which advertisements are to be spread. For example, the advertiser may set a reward provision condition for providing a predetermined reward on condition that the advertisement is spread to a specific person. The nth level friend who has received the advertisement from the n-1st level friend may accept the reward provision conditions set by the advertiser. The nth-stage friend may be provided with a predetermined reward when the advertisement propagation to a specific number of people is achieved, and if the advertisement is not spread to the target number within a predetermined period after receiving the reward in advance, the reward may be returned again. In addition, the nth-level friend who has received the advertisement can present the number of people to whom he or she will spread the advertisement and the corresponding reward amount to the advertiser. can provide Through this, the advertiser can secure advertisement propagation to a large number of people at once, thereby increasing the advertisement effect.

In addition, the advertisement recommendation receiving step may further include; after receiving the advertisement recommendation request from the n-th step friend 300 , transmitting charge balance information to the advertiser 200 . That is, the server 100 transmits the charge balance information to the advertiser 200 through wired or wireless communication so that the advertiser 200 can check the charge balance information and determine whether to continue advertising transmission. can

The method may further include: receiving advertisement recommendation approval information from the advertiser 200 (S320), and determining whether to transmit the advertisement to the friend 400 in the n+1st step. First, the advertiser 200 receives an advertisement recommendation approval request for the n+1-th stage friend 400 of the n-th stage friend 300 from the server 100 (S310), and the server 100 ) may determine whether or not to approve the transmission of the advertisement. The advertiser 200 may determine whether to approve the advertisement transmission based on the account balance information or information on whether the n+1-th stage friend 400 is a friend to which the advertisement has been previously transmitted. After that, the server 100 receives the advertisement recommendation approval information from the terminal of the advertiser 200 by wireless or wired communication (S320), and based on this, the n+1-th step friend 400 You can decide whether to send advertisements or not. Through this, advertisement transmission may be performed in consideration of the balance status of the advertiser 200 . In addition, it is possible to prevent the advertisement from being repeatedly transmitted to those who have already been delivered, thereby saving the charging amount.

In addition, the advertisement recommendation receiving step includes, after transmitting the charging balance information to the advertiser 200 , receiving a charging request from the advertiser 200 when the charging balance is insufficient and performing a payment of a specific amount. can do. That is, when the advertiser 200 wants to transmit an advertisement in a state where the charging balance is insufficient, the advertiser 200 may pay the desired amount by transmitting a charging request to the server 100 . For the payment, all of the various payment methods that can be used in the advertiser's terminal 200 may be applied. For example, when the terminal is a mobile device, the advertiser 200 may make a request for charging through the interface of the application provided on the mobile device, and select a payment method for charging. The server 100 may proceed with payment according to the request of the device, and may add the charged amount to the account of the advertiser.

In addition, when the balance of the recharge of the advertiser 200 is exhausted, the step of canceling the registration of the published advertisement; may further include. The advertiser 200 can obtain the effect that the advertisement is automatically delivered to those who have made friends with the advertiser 200 by posting and registering the advertisement. Accordingly, the operator of the server 100 may charge a fee for each period in which the advertisement of the advertiser 200 is posted and registered. Therefore, whenever a specific period elapses, a specific amount is deducted from the charge balance for advertisement posting.

In addition, the step of receiving the advertisement recommendation, when the n+1-th step friend 400 is not a service subscriber, transmitting an advertisement link through a text message. The advertisement service application may display not only friends who have subscribed to the service but also friends who are not subscribed to the service on the interface. Therefore, when the nth level friend 300 selects the n+1th level friend 400 who is not subscribed to the service as the counterpart for the advertisement recommendation, since the advertisement cannot be transmitted using the advertisement service, a text message is not sent. The advertisement link can be transmitted to the n+1th friend using The n+1th friend may check the advertisement by connecting the advertisement link.

In addition, the advertisement recommendation receiving step includes the steps of providing the service subscription page to the n+1th level friend 400 when the n+1th level friend 400 accesses the advertisement link and views the advertisement ; may be further included. That is, in order to receive the reward, the n+1-th step friend 400, who has confirmed the advertisement, may have to subscribe to the service. After viewing the advertisement, the subscription page may be provided in various ways, such as providing a page for guiding the subscription to the service. Through this, it is possible to increase the number of subscribers of the advertisement service, and there is an effect that the propagation range of advertisements posted by individuals as advertisers can be widened.

In addition, transmitting the information of the n-th step friend who has received the advertisement to the advertiser 200; and receiving a first-stage friend addition request for a specific n-th stage friend 300 selected from the advertiser 200 . The advertiser may wish to add an nth-level friend 300 who wants to continue disseminating its advertisement later as a first-level friend among the nth-level friends 300 who have received their advertisements. Accordingly, the server 100 may provide the advertiser with information about the nth-stage friend 300 receiving the advertisement in real time or periodically. The advertiser may select the n-th friend to which the first-level friend is to be added and transmit a friend addition request to the server. In addition, the server may check whether to accept the friend addition to the n-th step friend (300).

The continuous advertisement method using the online friend relationship according to an embodiment of the present invention described above may be implemented as a program and stored in a medium to be executed in combination with the server 100 as hardware. The server 100 refers to a computer for providing services to other computers in a computer network.

The above-described program is a computer language such as C, C++, JAVA, or machine language that a computer's processor (CPU) can read through a computer's device interface in order for a computer to read the program and execute the methods implemented as a program. It may include a code (Code) coded as . Such code may include functional code related to functions defining functions necessary for executing the methods, etc. can In addition, the code may further include additional information necessary for the processor of the computer to execute the above functions or code related to memory reference for which location (address address) in the internal or external memory of the computer should be referenced. In addition, when the processor of the computer needs to communicate with any other computer or server located remotely in order to execute the above functions, how should the code communicate with any other computer or server remotely using the communication module of the computer? It may further include a communication-related code for information or media to be transmitted/received during communication.

The storage medium is not a medium that stores data for a short moment, such as a register, a cache, a memory, etc., but a medium that stores data semi-permanently and can be read by a device. Specifically, examples of the storage medium include, but are not limited to, ROM, RAM, CD-ROM, magnetic tape, floppy disk, and optical data storage device.

According to the present invention as described above, it has various effects as follows.

First, through the present invention, there is an effect of providing conditions in which individual operators who have subscribed to the service can freely advertise.

Second, through the present invention, the advertisement can be continuously propagated using the friends of the friends, so that the range in which the advertisement can be delivered can be broadened.

Third, since the nth-stage friend recommends the advertisement to the n+1th-stage friend, a reward is provided to motivate the advertisement recommendation, so that advertisement propagation according to the advertisement recommendation can be smoothly performed.

Fourth, level n+1 friends who have received and confirmed advertisements can be induced to make friends with advertisers in order to receive rewards. It is possible to provide an effect that the range of advertisement propagation is widened and the speed of advertisement propagation can be increased.

Fifth, since the service provider recommends advertisements with the amount charged by the advertiser or provides rewards to those who watch advertisements, it can provide services without additional cost, There are ways to generate revenue.

Sixth, an advertisement link can be transmitted through a text message to a friend who is not subscribed to the service, thereby broadening the advertisement propagation range. In addition, the number of service subscribers capable of disseminating advertisements can be increased by providing a service subscription page after non-service subscribers check advertisements. In addition, there is an effect of inducing service subscription by providing a reward to non-service subscribers only when subscribing to the service.

Although embodiments of the present invention have been described above with reference to the accompanying drawings, those of ordinary skill in the art to which the present invention pertains can realize that the present invention can be embodied in other specific forms without changing the technical spirit or essential features. you will be able to understand Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive.

100: server 200: advertiser's terminal
300: n-th stage friend's terminal
400: n+1 level friend's terminal

Claims (5)

In a method performed by a server to continuously propagate advertisements using an online advertisement service between an advertiser terminal and a plurality of user terminals, the method comprising:
an advertisement registration step of receiving an advertisement posting request from the advertiser terminal and registering the advertisement;
a first advertisement transmission step of transmitting an advertisement to a friend (n is a positive integer) terminal and granting an advertisement recommendation authority at the same time;
an advertisement recommendation receiving step of receiving an advertisement recommendation request for an n+1-th friend who is in a friend relationship with the n-th friend from the n-th step friend terminal; and
A second advertisement transmission step of transmitting the advertisement to the n+1th step friend terminal and granting the right to recommend the advertisement at the same time,

In the advertisement registration step, the advertiser terminal transmits the advertisement placement request to the server by installing and executing an online advertisement service application, and the server provides an advertisement placement interface in response to the advertisement placement request, and the provided Registering the advertisement information input by the advertiser terminal through the advertisement posting interface as the advertisement,
The server transmits information about the terminal confirming the registered advertisement to the advertiser terminal, and the advertiser terminal transmits an advertisement introduction request message requesting introduction of the advertisement to the terminal confirming the advertisement, the nth step friend to identify the terminal,
When the advertisement is registered, the server provides an advertisement transmission interface to the advertiser terminal, and the advertiser terminal selects the n-th step friend terminal through the transmitted advertisement transmission interface,
The registered advertisement is automatically transmitted to the corresponding friend terminal regardless of the advertisement request of the selected friend terminal in the nth step;
When n is 1, the registered advertisement starts to be transmitted by the advertiser terminal, and the friend terminal of each step receives the advertisement only when the service application is executed,
The first step friend terminal is a terminal registered as a friend relationship with the advertiser, and is a terminal in the step of directly receiving the advertisement registered by the advertiser,
The second stage friend terminal is a terminal in the step of receiving the advertisement from the server by the first stage friend terminal,
The third-stage friend terminal is a terminal in the step of receiving the advertisement from the server by the second-stage friend terminal,
The friend terminals of the second step and the third step do not form a friend relationship with the advertiser and receive advertisements registered only by the terminal of the previous step, respectively, depending on whether the advertiser approves the advertisement recommendation, but after the second step, the friend terminal If added to the advertiser's friend list after receiving the registered advertisement, the first stage terminal automatically receives the advertiser's advertisement registered thereafter,
The server allows the reward to be paid when an advertisement is transmitted to the friend terminal of each step to the friend terminal of the next step, and the friend terminal of the next step provides a reward only when the transmitted advertisement is viewed, When the advertisement reception is blocked at the friend terminal of
The server provides a reward when the first-stage friend accepts the reward provision condition set by the advertiser or the advertiser approves the reward provision condition proposed by the first-stage friend, but in the first stage of receiving the advertisement When a reward offer including a goal and a reward amount is received from a friend terminal, the proposed reward amount is paid in advance, and if the goal is not achieved by determining whether the proposed goal has been achieved within a predetermined period, request a return of the prepaid reward amount do,
The server determines whether the advertisement has already been transmitted to the friend terminal of the corresponding step in order to prevent duplicate transmission of the advertisement from the friend terminal after the second step by the advertiser, and approves the advertisement transmission according to the determination result decide whether or not
The server cancels the registration of the advertisement when the balance charged for the advertisement is exhausted,
The server provides information on the first-stage friend terminal that has received the advertisement to the advertiser in real time or periodically, and transmits a first-stage friend addition request to the friend terminal of a stage other than the first stage selected by the advertiser;
The first stage friend terminal is a terminal in which a direct friend relationship is formed with the advertiser terminal, and is included in the friend list in addition to the friend list on the executed service application screen, and the identifier of the friend who is the advertiser and information on the advertisement information are provided. Selecting an advertisement to be transmitted to the second step friend terminal through the advertisement list tab,
A continuous advertising method using online friendships.
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