KR101423509B1 - System and method for registering shopping advertisement - Google Patents

Abstract

A shopping advertisement registration system and method are disclosed. The shopping advertisement registration system can sell the issue right to the shopping mall advertiser, which is the right to issue the shopping cast including the link related to the product sale of the shopping mall advertiser. In addition, the shopping advertisement registration system can sell the exposure rights to the advertiser, which is the right to expose the shopping cast. The shopping advertisement registration system can improve the effect of the shopping advertisement of the shopping mall advertiser by issuing the shopping cast and selling the right to be exposed to the shopping mall advertiser.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a shopping advertisement registration system,

The present invention relates to a shopping advertisement registration system and method, and more particularly, to a system and a method for selling an issue right or exposure right of a shopping cast related to product sale to a shopping mall advertiser and providing a shopping cast to a user.

With the rapid increase in Internet usage, the number of users who purchase goods through online shopping malls is increasing. The most common method for purchasing a product is to directly access a merchandise selling site of a shopping mall advertiser who operates a shopping mall to purchase the merchandise. However, this method has a problem in that users have to visit the addresses of numerous merchandise sale sites and visit them directly. In addition, since a shopping mall advertiser has difficulty in exposing his / her product sale site to users, a means for easily advertising to the user is needed.

In order to solve such a problem, an intermediary site for intermediating a product sale site of an advertiser of a shopping mall occurred. However, such an intermediary site merely focuses on merely connecting the merchandise sale site and the user, and there is still a problem in how to effectively connect the merchandise sale site and the user.

Particularly, when a user of a shopping mall wants to sell his / her product through a portal site where users are registered as a first page and have high inflow traffic, the operator who operates the portal site can more effectively expose the shopping advertisement of the shopping mall advertiser, There is a need for a method of earning profits.

A shopping mall advertiser connects a shopping mall advertiser and a user to each other by selling an issue right that is a right to issue a shopping cast including a link related to product sale to a shopping cast page, A registration system and method are provided.

The present invention provides a system and a method for improving the advertisement effect of a shopping mall advertiser by selling an exposure right, which is a right of a shopping mall advertiser to expose a shopping cast including links related to product sales on a main page of the portal site do.

The present invention provides a system and a method for guaranteeing a profit of an advertisement exposure by a subject who operates a shopping advertisement registration system by charging for an issue right and an exposure right.

A shopping advertisement registration system according to an embodiment of the present invention includes a issue ticket purchaser for processing a purchase request for an issue ticket, which is a right to issue a shopping cast related to product sale from an advertiser of a shopping mall; And a cast providing unit for providing the user with a shopping cast of the shopping mall advertiser who has purchased the issuance right.

The shopping advertisement registration system according to an embodiment of the present invention may further include a charging unit for charging the shopping mall advertiser with respect to the issue right of the shopping mall cast.

The shopping advertisement registration system according to another embodiment of the present invention includes: an issue ticket purchaser for processing a purchase request for an issue right, which is a right to issue a shopping cast related to product sale from an advertiser of a shopping mall; An impression volume purchasing unit for processing a purchase request for an exposure right, which is a right to expose the shopping cast, from a shopping mall advertiser who has purchased the publication right for the shopping cast; And a cast providing unit for providing the user with a shopping cast of the shopping mall advertiser who has purchased the issuance right and the exposure right.

The shopping advertisement registration system according to another embodiment of the present invention may further include a charging unit for charging the shopping mall advertiser with respect to issuance rights or exposure rights of the shopping mall cast.

A shopping advertisement registration method according to an embodiment of the present invention includes processing a purchase request for an issue right, which is a right to issue a shopping cast related to product sale from an advertiser of a shopping mall; And providing the user with a shopping cast of the shopping mall advertiser who has purchased the issuance right.

The shopping advertisement registration method according to an embodiment of the present invention may further include charging the shopping mall advertiser with respect to the issue right of the shopping mall cast.

According to another aspect of the present invention, there is provided a shopping advertisement registration method, comprising: processing a purchase request for an issue right, which is a right to issue a shopping cast related to product sale from an advertiser of a shopping mall; Processing a purchase request for an exposure right, which is a right to expose the shopping cast, from a shopping mall advertiser who purchased the issue right for the shopping cast; And providing a user with a shopping cast of the shopping mall advertiser who has purchased the issuance right and the exposure right.

The shopping advertisement registration method according to another embodiment of the present invention may further include charging the shopping mall advertiser with respect to the issue right or exposure right of the shopping mall cast.

According to an embodiment of the present invention, a shopping mall advertiser links a shopping mall advertiser and a user to each other by selling an issue right, which is a right to issue a shopping cast including a link related to product sale, to a shopping cast page, Can be improved.

According to an embodiment of the present invention, an advertisement effect of a shopping mall advertiser can be improved by selling an exposure right, which is a right of a shopping mall advertiser to expose a shopping cast including links related to product sale on a main page of the portal site have.

According to an embodiment of the present invention, by accounting for the issue right and the exposure right, the entity that operates the shopping advertisement registration system can guarantee the profit according to the advertisement exposure.

1 is a diagram showing an entire configuration according to an embodiment of the present invention.
2 is a detailed block diagram of a shopping advertisement registration system according to an embodiment of the present invention.
3 is a view illustrating a process of purchasing an issue right and an exposure right for a shopping cast by a shopping mall advertiser according to an embodiment of the present invention.
4 is a view showing an example of a shopping cast according to an embodiment of the present invention.
FIG. 5 is a diagram illustrating information related to issuance right purchase according to an embodiment of the present invention.
6 is a view showing a shopping cast page for issuing a shopping cast according to an embodiment of the present invention.
7 is a view showing a main page for exposing a shopping cast according to an embodiment of the present invention.
FIG. 8 is a flowchart illustrating a billing process for a shopping cart and a billing process for a shopping cast according to an embodiment of the present invention.
FIG. 9 is a flow chart illustrating a process of purchasing a right to purchase a shopping cast, exposing the purchasing right, and charging a shopping cast according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram showing an entire configuration according to an embodiment of the present invention.

Referring to FIG. 1, a shopping mall advertiser 102 may register a shopping advertisement related to a product that the shopping mall advertiser 102 wants to sell in the shopping advertisement registration system 100. At this time, the shopping mall advertiser 102 may be plural.

For example, the shopping mall advertiser 102 may purchase an issue right, which is a right to issue a shopping cast associated with the sale of goods through the shopping advertisement registration system 100, to the shopping cast page 103. In addition, the shopping mall advertiser 102 may purchase an exposure right, which is a right to expose a shopping cast related to merchandise sales to the main page 104 through the shopping advertisement registration system 100. [ At this time, the shopping cast can be provided to the user 105 via the page providing system 101, and the shopping cast page 103 and the main page 104 can be provided. Here, the shopping cast may refer to a document including links related to product sales in the shopping mall unit of the shopping mall advertiser 102. A shopping advertisement referred to in the present invention may correspond to a shopping cast. The shopping cast may include an image of a product sold by the shopping mall advertiser 102 and a description of the product. The configuration of the shopping cast will be described in more detail with reference to FIG.

1, the operating entity of the shopping advertisement registration system 100 and the page providing system 101 may be the same or different. The page providing system 101 can provide the user with a portal site into which a large number of users flow. In this case, the main page 104 may refer to the first page of the portal site displayed to the user when the user accesses the portal site. In addition, the shopping cast page 103 may refer to a page that provides a shopping cast of the shopping mall advertiser 102. The shopping cast page 103 and the main page 104 may be the same according to the system configuration, but the present invention will be described assuming that the shopping cast page 103 and the main page 104 are separated.

2 is a detailed block diagram of a shopping advertisement registration system according to an embodiment of the present invention.

Referring to FIG. 2, the shopping advertisement registration system 100 may include an issue ticket purchasing unit 201, a exposure coupon purchasing unit 202, a shopping cast providing unit 203, and a billing unit 204.

The issue right purchasing unit 201 can process a purchase request for an issue right, which is a right to issue a shopping cast related to the sale of goods from the shopping mall advertiser. As described above, a shopping cast may refer to a document that includes a link to directly sell the product of the shopping mall advertiser. In this case, the link may refer to a link to the product information page or the product purchase page of the shopping mall advertiser. And, the shopping cast can be created in the shopping mall unit.

For example, an advertiser of a shopping mall may input period information including a period during which a shopping cast can be issued to a shopping advertisement registration system 100, and a point at which a shopping cast is to be issued. When the shopping mall advertiser charges the amount to be charged for a period during which the shopping mall can be issued, the shopping mall is registered in association with the issuance right.

The shopping cast can be issued through the shopping cast page. The shopping cast page may refer to a page that exposes the shopping cast registered in the shopping advertisement registration system 100. [

The impression volume purchaser 202 may process a purchase request for exposure rights, which is the right to expose the shopping cast from the shopping mall advertiser. For example, the impression volume purchaser 202 can process a purchase request for exposure rights to a shopping mall advertiser who has purchased the issue right. That is, an advertiser of a shopping mall must purchase the right to issue a shopping cast and purchase the right of exposure. However, in order to mark the shopping cast as outside, the shopping mall advertiser must purchase at least the issuing right, but purchasing the exposure right is an option of the shopping mall advertiser.

At this time, the impression volume purchase unit 202 can perform the bidding process for the exposure right from the shopping mall advertiser, unlike the case of purchasing the issue right. That is, the shopping mall advertiser can input the bid amount for purchasing the exposure right to the exposure right purchasing unit 202. The impression volume purchaser 202 may then determine a shopping cast to expose on the main page based on the bid amount entered by at least one shopping mall advertiser for exposure rights. The impression volume purchaser 202 can determine the winning bidder for the exposure right in the order of the highest bid amount inputted by at least one shopping mall advertiser. Then, the winning bidder's shopping cast is registered in relation to the exposure rights. At this time, the shopping mall of the winning bidder's rolling mall can be exposed on the main page.

The shopping cast supplier 203 can provide the user with the shopping cast of the shopping mall advertiser who has purchased the issuance right. Alternatively, the shopping cast provider 203 may provide the user with a shopping cast of the shopping mall advertiser who purchased the issuance right and the exposure right. When the shopping cast supplier 203 delivers the registration information on the issue right of the shopping cast to the page providing system 101 shown in Fig. 1, the page providing system 101 issues the shopping cast to the user via the shopping cast page can do. At this time, the page providing system 101 can issue a shopping cast through the shopping cast page based on the period information of the issue right included in the registration information. Here, the shopping cast page may be a page in which the shopping casts registered by the shopping mall advertiser are arranged and displayed according to the preset sorting criteria. Specifically, the preset sorting criteria may include a latest update order, a popular click order, a subscription order, and a user-subscribed shopping cast.

When the shopping cast providing unit 203 transfers the registration information on the right of exposure of the shopping cast to the page providing system 101 shown in Fig. 1, the page providing system 101 transmits the shopping cast to the user . As described above, the main page may refer to the first page of the portal site.

If the page providing system 101 does not exist, the shopping cast providing unit 203 transmits the shopping cast to the shopping cast advertiser through the shopping cast page based on the issuing right of the shopping cast And the like. In addition, the shopping cast providing unit 203 can expose the shopping cast through the main page based on the right of exposure of the shopping cast.

The shopping cast supplier 203 can receive the subscription information of the shopping cart selected by the user, and can provide the shopping cast subscribed by the user. The charging unit 204 may charge the shopping mall advertiser in connection with the issue right of the shopping mall cast. Also, the billing unit 204 may bill the shopping mall advertiser regarding the issue or exposure rights of the shopping mall cast. For example, the billing unit 204 can bill the shopping mall advertiser for issuance right according to the period information of the shopping cast. Then, the charging section 204 can charge the amount according to the winning amount for the right of exposure of the shopping cast. Also, the billing unit 204 can bill according to the user's click information on the published shopping cast based on the issue right.

3 is a view illustrating a process of purchasing an issue right and an exposure right for a shopping cast by a shopping mall advertiser according to an embodiment of the present invention.

The shopping mall advertiser 102 may purchase the issue right 302 through the shopping advertisement registration system 100. [ The issuing right 302 means a right of the shopping mall advertiser to issue his or her shopping cast 301 to the user 105 via the shopping cast page 103. [ The shopping mall advertiser 102 may purchase the exposure rights 303 through the shopping advertisement registration system 100. [ The right of exposure 303 means the right of the shopping mall advertiser to expose his or her shopping cast 301 to the user 105 through the main page 104. For example, if the shopping mall advertiser 102 purchases the issue right, the user can purchase the right of exposure.

According to one embodiment of the present invention, the issuance right 302, which can issue the shopping cast 301 to the shopping mall advertiser 102, is preferentially sold, thereby allowing the user to at least be exposed to the shopping cast. The shopping mall advertiser 102 who wants to provide the shopping cast 301 more positively exposes the shopping cast 301 through the main page 104 by purchasing the exposure right 303. [ The shopping cast page 103 and the main page 104 have already been described in detail.

The shopping cast 301 may include a link associated with merchandise sales of the shopping mall advertiser 102. The shopping cast 301 can be produced through a template provided through a separate interface. And, the shopping cast 301 may include an image or text associated with the goods. The interface of the shopping cast 301 can be changed according to the configuration of the system.

4 is a view showing an example of a shopping cast according to an embodiment of the present invention.

Referring to FIG. 4, a shopping cast may be composed of an image and text related to a product sold by a shopping mall advertiser. At this time, the image and the text can be linked to a page where the product of the shopping mall advertiser can be purchased. The images and texts included in the shopping cast can be changed in accordance with the needs of the shopping mall advertiser. Images and text can be placed according to the template. The shopping mall names of other shopping mall advertisers may be listed according to the situation.

The shopping mall advertiser has the right to issue a shopping cast on the shopping cast page by purchasing the issuance right. That is, even if the shopping mall advertiser has the shopping mast shown in Fig. 4, he or she can purchase the right to issue the shopping mast to the outside. For example, if the issuance rights are purchased, the shopping cast can be issued to the user via the shopping cast page corresponding to the shopping page of the portal site. When the shopping mall advertiser purchases the issue ticket, the shopping mall can be registered in the shopping advertisement registration system 100. [

The shopping mall advertiser has the right to expose the shopping cast to the main page by purchasing the right of exposure. For example, an advertiser of a shopping mall purchasing an issuance right may purchase exposure rights. Since the main page is more likely to be displayed to the user than the shopping cast page, the advertising effect is high. Therefore, an advertiser of a shopping mall can purchase his or her own publishing rights and exposure rights together to provide his / her shopping cast to the user more.

Unlike the issuance right, the shopping cast is not registered immediately, and the bidding is performed according to the bid amount inputted by the shopping mall advertiser. Then, if the winning bidder is determined in the order of the highest bid amount, the shopping cast of the winning bidder can be exposed through the main page. Further, a shopping cast of the winning bidder can be registered in the shopping advertisement registration system 100. [

FIG. 5 is a diagram illustrating information related to issuance right purchase according to an embodiment of the present invention.

Referring to FIG. 5, the table 501 shows information on the issue right that the shopping mall advertiser purchased. For example, referring to Table 501, a shopping mall advertiser purchased a general issuance ticket for issue ID 1234 for 4 weeks on July 22, 2009 at 50,000 won. The period during which the shopping mall advertiser can issue the shopping cast to the shopping cast page through the issuance ID 1234 is from July 27, 2009 to August 27, 2009, and the current issue ID 1234 is available.

For example, according to the degree of freedom to issue a shopping cast, it can be classified into general issuance rights and free issuance rights. The general issue right may be issued through a shopping cast page for a predetermined period of time for a predetermined template. The free issuance right may be issued through a face corresponding to the upper part of the shopping cast page during the issuance period by combining a plurality of preset templates. When the shopping mall advertiser purchases the issuance right, the shopping advertisement registration system 100 may charge a certain amount of money to the shopping mall advertiser in exchange for issuing the shopping cast during the issuance period. For this purpose, the shopping mall advertiser needs to input the charging fee into the shopping advertisement registration system 100 before purchasing the issuance right. For example, even if the shopping cast is issued through the shopping cast page, it can not necessarily be displayed to the user, and can be displayed when the user searches through the shopping cast page. That is, the issuance rights are granted to the shopping mall advertisers to issue the shopping casts through the shopping cast pages, and the shopping casts do not always grant the right to be exposed to the users.

Referring to the table 502, the shopping advertisement registration system 100 can receive information for purchasing a right to issue a shopping cast from a shopping mall advertiser. Specifically, the shopping mall advertiser can select the type of issuance right, the period in which the issuance right is issued, and the start date of the issuance of the shopping cast through the issuance right.

6 is a view showing a shopping cast page for issuing a shopping cast according to an embodiment of the present invention.

6, the shopping cast page 600 includes a search window 601 for searching a shopping cast, a shopping mall list 602, a shopping mall category 603, a shopping mall name search 604, a recently viewed cast 605, ≪ / RTI > The shopping cast page 600 may include an alignment reference setting window 606 and a shopping cast 607.

The shopping mall advertiser needs to purchase the issue right to issue the shopping cast 607 on the shopping cast page 600. [ Then, the shopping cast 607 of the shopping mall advertiser who has purchased the issuance right can be issued through the shopping cast page 600. Then, the user can search through the shopping cast page 600 for the shopping cast of the shopping mall advertiser who sells the goods to be purchased. Then, the user can access the merchandise sales page of the shopping mall advertiser by clicking a link associated with selling the merchandise included in the shopping cast.

The shopping cast 607 may include a shopping mall name and a product image. The shopping cast 607 may have a "Subscribe" button that allows users to subscribe to a desired shopping cast. Since the goods to be purchased are different for each user, it is possible to easily receive the goods information provided by the shopping cast by subscribing to the shopping cast which sells the desired goods. The configuration of the shopping cast page 600 shown in Fig. 6 is merely an example, and the configuration may be changed depending on the situation of the system.

7 is a view showing a main page for exposing a shopping cast according to an embodiment of the present invention.

The main page 700 may refer to the first page of the portal site. 7, the main page 700 includes a search window 701, a search bar 702, an advertisement area 1 703, a main area 704, a sub area 705, a login area 706, Area 2 707, and a shopping cast exposed area 708. [ Here, the main page 700 is only an example, and the form of the main page 700 can be changed through the configuration of the system.

The shopping page of the shopping mall advertiser purchasing the right of issuance and the right of exposure can be exposed through the shopping cast exposure area 708 in the main page 700. [ In other words, the shopping mall advertiser who purchased the issuance right can issue his / her shopping cast only to the shopping cast page, while the advertiser of the shopping mall purchasing the issuance right and the exposure right not only can issue the shopping cast to the shopping cast page, To the shopping cast exposed area 708 of the shopping mall 700.

FIG. 8 is a flowchart illustrating a billing process for a shopping cart and a billing process for a shopping cast according to an embodiment of the present invention.

Referring to FIG. 8, the shopping advertisement registration system 100 can perform a purchasing process and a charging process in connection with issuing rights. In step S801, the shopping advertisement registration system 100 can receive the issuance right purchase request from the shopping mall advertiser. For example, when a shopping mall advertiser inputs a charging fee corresponding to the issuance right in advance, enters a period in which the issuance right is to be issued on the shopping cast page, a start date on which the issuance right is issued, etc., the issuance right purchase is completed. At this time, in step S806, the shopping advertisement registration system 100 can perform billing for the issuance period according to the issuance right purchase by applying the billing process.

Then, in step S802, the shopping advertisement registration system 100 can register an advertisement of the shopping mall advertiser. In other words, the shopping advertisement registration system 100 can register the shopping cast of the shopping mall advertiser.

In step S803, the shopping advertisement registration system 100 can provide a service of the registered shopping cast. For example, the shopping advertisement registration system 100 can provide a shopping cast service to a user by transmitting registration information on the shopping cast to the page providing system 101. [ Then, the page providing system 101 can issue the shopping cast to the user via the shopping cast page. As another example, the shopping advertisement registration system 100 may issue the direct shopping cast to the user via the shopping cast page.

In step S808, the shopping advertisement registration system 100 may apply the charging process to collect the user's click log through the link related to the sale of the products included in the shopping cast. For example, when a user clicks on a product image, a product description text, or the like of a shopping cast to which a link for purchasing a product is applied, the shopping advertisement registration system 100 can collect a click log of the user.

Then, in step S809, the shopping advertisement registration system 100 can extract valid clicks from the click logs. For example, the shopping advertisement registration system 100 may exclude malicious clicks of a user to prevent an attack on a shopping cast. In addition, in order to charge the shopping mall advertiser for a profit, the shopping advertisement registration system 100 registers the user of the shopping mall to the shopping mall when the user joins the page of the shopping mall advertiser through the shopping cast, Quot; can be extracted by a valid click. Thereafter, the shopping advertisement registration system 100 may charge the CPC to the shopping mall advertiser for valid clicks. For example, billing can occur daily and can be deducted from the pre-filled amount of the shopping mall advertiser.

In step S803, after the shopping cast is issued to the user through the shopping cast page, if the issuance period for the shopping cast has passed, in step S804, the shopping mall advertiser can update the issue right for the shopping cast. That is, the shopping mall advertiser may request the shopping advertisement registration system 100 to update the issuance right by purchasing the issuance right again for the period of issuing the shopping cast.

In step S805, when the issuance period for the issuance right of the shopping cast ends and the shopping mall advertiser does not purchase the issuance right, the shopping advertisement registration system 100 does not issue the shopping cast of the shopping mall advertiser to the shopping cast . That is, the cast service for the shopping cast of the shopping mall advertiser can be terminated.

FIG. 9 is a flow chart illustrating a process of purchasing a right to purchase a shopping cast, exposing the purchasing right, and charging a shopping cast according to an embodiment of the present invention.

9 shows a case where the shopping mall advertiser purchases the issue right and the exposure right together. Since steps S901 and S908 are the same as steps S801 and S806, detailed description thereof will be omitted.

After the purchase right is completed, in step S902, the shopping advertisement registration system 100 can receive a bid request for exposure rights from the shopping mall advertiser. The advertiser of the shopping mall can then participate in the bidding of the exposure rights. At this time, the bidding of the right of exposure is eligible for the shopping mall advertiser who purchased the issue right. Since issuing a shopping cast is issued through a shopping cast page, it does not perform a bid, but exposing a shopping cast exposes the shopping cast in a certain space on the main page for advertising effect, Needs to be.

In step S903, the shopping advertisement registration system 100 can determine a winning bidder in the order of the highest bid amount among the shopping mall advertisers who bid. Then, in step S909, the shopping advertisement registration system 100 can charge a sale price to the shopping mall advertiser who is given the right of exposure, which is the right to expose the shopping cast to the main page.

In step S904, the shopping advertisement registration system 100 can register the shopping cast of the shopping mall advertiser who purchased the issuance right and the shopping cast of the shopping mall advertiser who has purchased the exposure right. Then, in step S905, the shopping advertisement registration system 100 can issue a shopping cast of the shopping mall advertiser who has purchased the issuance right to the user through the shopping cast page. In step S905, the shopping advertisement registration system 100 may expose the shopping cast of the shopping mall advertiser who has purchased exposure rights to the user through the main page.

If the shopping cast is issued through the shopping cast page or exposed on the main page, the shopping advertisement registration system 100 may collect the click log of the user that occurs in the shopping cast, in step S910. At this time, the click log can be collected for the shopping casts issued through the shopping cast page and for the shopping casts exposed through the main page.

In step S911, the shopping advertisement registration system 100 can extract a valid click for the shopping cast. Then, in step S912, the shopping advertisement registration system 100 may charge the CPC to the shopping mall advertiser based on valid clicks on the shopping cast. In case of the shopping mall advertiser who purchased the issuance rights and exposure rights, the CPC charge may be incurred on the shopping cast published through the shopping cast page and the shopping cast exposed through the main page.

In step S906, after the shopping cast is issued to the user via the shopping cast page, if the issuance period for the shopping cast passes, in step S904, the shopping mall advertiser updates the issuance right by additionally purchasing the issuance right of the shopping cast can do. That is, the shopping mall advertiser may request the shopping advertisement registration system 100 to update the issuance right by purchasing the issuance right again for the period of issuing the shopping cast. Then, the shopping advertisement registration system 100 can update the shopping cast of the shopping mall advertiser.

Likewise, after the shopping cast has been issued to the user via the main page, if the exposure period for the shopping cast has passed, at step S906, the shopping mall advertiser can update the right of exposure by purchasing additional shopping rights of the shopping cast . That is, the shopping mall advertiser can request the update of the exposure permission to the shopping advertisement registration system 100 by purchasing the exposure right again for the period of exposing the shopping cast.

In step S906, when the issuance period for the issuance right of the shopping cast ends and the shopping mall advertiser does not purchase the issuance right, the shopping advertisement registration system 100 does not issue the shopping cast of the shopping mall advertiser to the shopping cast . That is, the cast service for the shopping cast of the shopping mall advertiser can be terminated.

In step S907, when the issuance period for the issuance right of the shopping cast ends and the shopping mall advertiser does not purchase the issuance right, the shopping advertisement registration system 100 does not issue the shopping cast of the corresponding shopping mall advertiser to the shopping cast . That is, the cast service for the shopping cast of the shopping mall advertiser can be terminated. The same applies to the exposure of the shopping cast.

The methods according to embodiments of the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software.

While the invention has been shown and described with reference to certain preferred embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

100: shopping advertisement registration system 101: page providing system
102: Shopping Mall Advertiser 103: Shopping Cast Page
104: main page 105: user

Claims (31)

delete delete delete delete delete delete delete An issuance purchase unit for processing a purchase request for an issue right, which is a right to issue a shopping cast related to product sale from an advertiser of a shopping mall;
An impression volume purchase unit for processing a purchase request for an exposure right, which is a right to expose the shopping cast, from an advertisement of a shopping mall that has purchased an issue right for the shopping cast; And
Providing a shopping mall of a shopping mall advertiser purchasing the issuance right and the exposure right to a page providing system for providing a portal site to users,
Lt; / RTI >
The issuance right and the exposure right are distinguished from each other,
The shopping cast of the shopping mall advertiser who has purchased the issuing right is exposed to the users through the shopping cast page of the portal site,
The exposure rights are sold through bids between shopping mall advertisers who have purchased the issuance rights,
Wherein the shopping cast of the shopping mall advertiser who has purchased both the issuance right and the exposure right is exposed to the users through another page of the portal site. 9. The method of claim 8,
The shopping cast includes:
And a link for accessing the product information page or the product purchase page of the shopping mall advertiser. 9. The method of claim 8,
The issue-
Receiving period information from the shopping mall advertiser that the shopping mast can be issued through the shopping mast page,
Wherein the cast providing unit,
And provides the shopping cast to the page providing system according to the period information received from the shopping mall advertiser. 9. The method of claim 8,
The impression volume purchasing unit,
Wherein the shopping mall advertiser receives the bid amount from the shopping mall advertisers who have purchased the issuance right and determines a shopping mall of the shopping mall advertiser to be exposed to the users through the other pages of the portal site based on the received bid amount. system. 9. The method of claim 8,
A billing unit for billing the shopping mall advertiser with respect to the issuing right or exposure right of the shopping mall cast,
The shopping advertisement registration system further comprising: 13. The method of claim 12,
The billing unit,
The user may be charged according to the period information of the shopping cast exposed through the shopping cast page in accordance with the purchase of the issuance ticket, the amount of the winning bid for the exposure of the shopping cast or the click information of the user for the shopping cast issued on the basis of the issuance ticket And the billing information is stored in the shopping advertisement registration system. 9. The method of claim 8,
Wherein the cast providing unit,
Receiving the subscription information of the shopping cart selected by the users, providing the shopping cast subscribed by the users to the page providing system,
Wherein a shopping cast that the users subscribe to is provided to the users on at least one of the other pages of the portal site and the shopping cast page. 9. The method of claim 8,
The shopping cast page includes:
Wherein the shopping cart registered by the shopping mall advertiser is a page arranged and displayed according to a preset sorting criterion. delete delete delete delete delete delete delete A shopping advertisement registration method performed by a shopping advertisement registration system,
Processing the purchase request for the issue right, which is a right to issue a shopping cast related to the sale of goods from the shopping mall advertiser, to the issue right purchasing unit of the shopping advertisement registration system;
Processing the purchase request for the exposure right, which is the right to expose the shopping cast, from the shopping mall advertiser who purchased the issue right for the shopping cast, in the shopping advertisement registration system; And
Providing, by a page providing system for providing a portal site to users, a cast providing unit of the shopping advertisement registration system, a shopping cast of a shopping mall advertiser purchasing the issuance right and the exposure right,
Lt; / RTI >
The issuance rights are distinguished from the exposure rights,
The shopping cast of the shopping mall advertiser who has purchased the issuing right is exposed to the users through the shopping cast page of the portal site,
The exposure rights are sold through bids between shopping mall advertisers who have purchased the issuance rights,
Wherein the shopping cast of the shopping mall advertiser who has purchased both the issuance right and the exposure right is exposed to the users through another page of the portal site. 24. The method of claim 23,
The shopping cast includes:
And a link to access the product information page or the product purchase page of the shopping mall advertiser. 24. The method of claim 23,
Wherein the step of processing the purchase request for the issue right comprises:
Receiving period information from the shopping mall advertiser that the shopping mast can be issued through the shopping mast page,
Wherein providing the shopping cast comprises:
And providing the shopping cast to the page providing system according to the period information received from the shopping mall advertiser. 24. The method of claim 23,
Wherein processing the purchase request for exposure rights comprises:
Wherein the shopping mall advertiser receives the bid amount from the shopping mall advertisers who have purchased the issuance right and determines a shopping mall of the shopping mall advertiser to be exposed to the users through the other pages of the portal site based on the received bid amount. Way. 24. The method of claim 23,
Billing the shopping mall advertiser with respect to the billing portion of the shopping advertisement registration system, the issue right or exposure right of the shopping mall cast
The method comprising the steps of: 28. The method of claim 27,
The step of charging the shopping mall advertiser comprises:
The user may be charged according to the period information of the shopping cast exposed through the shopping cast page in accordance with the purchase of the issuance ticket, the amount of the winning bid for the exposure of the shopping cast or the click information of the user for the shopping cast issued on the basis of the issuance ticket The method comprising the steps of: (a) 24. The method of claim 23,
Wherein providing the shopping cast comprises:
Receiving the subscription information of the shopping cart selected by the users, providing the shopping cast subscribed by the users to the page providing system,
Wherein a shopping cart to which the users subscribe is provided to the users on at least one of the other pages of the portal site and the shopping cast page. 24. The method of claim 23,
The shopping cast page includes:
Wherein the shopping cart registered by the shopping mall advertiser is a page arranged and displayed according to a preset sorting criterion. 30. A computer-readable recording medium having recorded thereon a program for executing the method of any one of claims 23 to 30.

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