JP2002007867A - Advertisement system, and method for advertisement service - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an effective advertisement for a user, and to display a sponsor site with a simple operation. SOLUTION: This advertisement system via a communication line 40 is provided with an advertisement sever 10 for conducting the advertisement to each user terminal 20 of each user via the communication line 40, the sever 10 is provided with a content recording part recorded with an advertisement content indicating a content of the advertisement, a distribution part for distributing the advertisement content to the user terminals 20, and a charge imposition control part for controlling the imposition of an advertisement rate charged to a sponsor, the control part imposes a charge in response to the frequency of downloads to the user terminals 20 of respective contents, and the user terminal 20 controls the advertisement contents downloaded from the advertisement server 10 to display/reproduce the respective contents.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement system via a communication line such as the Internet, and more particularly to an advertisement system and an advertisement service method for performing advertisement using digital contents such as image data.

2. Description of the Related Art In recent years, the use of information communication systems such as the Internet has become widespread, and the types and scales of websites and the like for transmitting information over these communication lines and the number of users thereof have been greatly increasing. . For this reason, the Internet or the like is an effective advertisement medium, and various advertisements are implemented for users.

[0002] As a conventional advertisement method on the Internet or the like, a banner advertisement, in which an advertisement image is pasted on a web page on the Internet and appeals to a user who displays the page, is widely used. In addition, banner advertisements often set a link so that the advertiser's website is displayed when the ad image is clicked with the mouse cursor. The number of times the website has been displayed is recorded, and the advertiser is charged for the advertisement according to the number of clicks by the user and the number of times the advertisement image is displayed.

[0003]

However, the conventional advertising system using a communication line has the following problems.

[0004] Conventionally, in order to advertise so that many users visit an advertiser's site, such a banner is often displayed on a website visited by many users (for example, a search site or a newspaper company site). The advertisement was performed by displaying.

[0005] However, the banner advertisement is displayed on the user terminal of the user when the web page displaying the banner advertisement is displayed on the web browser of the user terminal, and the banner advertisement is displayed. Is displayed only when the portion of the advertisement is displayed, and the time during which the advertisement is displayed is short and inconspicuous.

[0006] Conventionally, in order to display an advertiser's site to which a banner advertisement is linked, the advertiser's site is registered in a “bookmark” (or “favorite” or the like) of a web browser, and a bookmark or the like is created. In this method, the registered site is designated and displayed, or the web page on which the banner advertisement is displayed is displayed, and then the banner advertisement is clicked and moved.

However, such a bookmark or the like is used to select a page to be displayed from a list of registered page names and the like, and each page to be displayed is simply indicated by characters such as a page name. However, it is not possible to use image data or the like used in banner advertisements.

[0008] In the method of displaying a web page on which a banner advertisement is displayed in order to display an advertiser's site, the display of the advertiser's site requires cumbersome and unnecessary work. Here, in order to advertise the advertiser's site and make more users visit the advertiser's site, it is preferable that each user can easily display the advertiser's site without trouble. .

[0009] An object of the present invention is to solve the above-mentioned drawbacks of the prior art, to effectively advertise to users, and to display an advertiser's site with a simple operation, and an advertisement service method. It is to provide.

[0010]

In order to achieve the above object, an advertisement system according to the present invention is an advertisement system for providing an advertisement to a user terminal of each user via the communication line in an information communication system via the communication line. A server, and the advertisement server includes a content recording unit that records an advertisement content indicating an advertisement content, and a distribution unit that distributes the advertisement content to the user terminal. The advertisement is performed by downloading the advertisement content to a user terminal.

[0011] According to a second aspect of the present invention, in the advertising system, the user terminal manages the advertising content downloaded from the advertising server, and displays / displays each of the advertising content.
It is characterized by comprising an advertisement management means for performing reproduction.

According to a third aspect of the present invention, in the advertisement system, the advertisement management means records each advertisement content downloaded from the advertisement server in correspondence with a designated address on the communication line, and records each of the advertisement contents. According to a user operation on the advertising content, data at the corresponding address on the communication line is displayed.

According to a fourth aspect of the present invention, in the advertisement system, the advertisement server includes charging management means for managing charging of an advertisement fee to be charged to an advertiser, and the charging management means includes a user terminal for each advertisement content. The number of downloads to the server is recorded, and billing corresponding to the number of downloads is performed.

According to a fifth aspect of the present invention, in the advertisement system, the communication line is the Internet.

According to a sixth aspect of the present invention, there is provided an advertisement service method comprising:
In an information communication system via a communication line, an advertisement content indicating an advertisement content is recorded, and the advertisement content is published on the communication line so that the advertisement content can be delivered to the user terminal. The advertisement is performed by downloading the advertisement content to the user terminal.

[0016] The advertisement service method of the present invention according to claim 7 is as follows.
For each of the downloaded advertising contents, registering the specified address on the communication line in correspondence with each other, and displaying data at the address on the corresponding communication line in accordance with a user operation for each of the advertising contents. Features.

The advertisement service method of the present invention according to claim 8 is as follows.
It is characterized in that charging of an advertisement fee to be charged to an advertiser is managed in accordance with the number of times each advertisement content is downloaded to the user terminal.

According to a ninth aspect of the present invention, there is provided an advertisement service method comprising:
The communication line is the Internet.

[0019]

Embodiments of the present invention will be described below in detail with reference to the drawings.

FIG. 1 is a block diagram showing a configuration of an advertisement system 100 in an information communication system according to a first embodiment of the present invention. Referring to FIG. 1, an advertisement system 100 according to the present embodiment includes an advertisement server 10 connected to a user terminal 20 of a user via a communication line 40 to perform advertisement.

The advertisement system 100 according to the present embodiment performs advertisement by providing various digital contents, such as image data and moving image data, representing the contents of the advertisement to the user.

The digital contents to be provided include, for example, image data indicating a logo of an advertiser company or the like which has been conventionally used as a banner advertisement in a web page, and a plurality of image data as image data of the banner advertisement. For sequentially switching the display of image data (moving image GIF)
, Etc.), image files of commercial posters and commercial talent, video data of data broadcast as television commercials, audio data of commercials, data of commercial music, and the like. Hereinafter, digital contents provided to users as these advertisements will be referred to as advertisement contents.

FIG. 2 is a block diagram showing a configuration of the advertisement server 10 according to the present embodiment.

Referring to FIG. 2, an advertisement server 10 according to the present embodiment receives an advertisement by receiving a connection or operation from a user terminal 20 of a user, and a content recording unit 11 for recording an advertisement content provided to the user. The system includes a distribution unit 12 for distributing contents, and a charging management unit 13 for managing charging of a usage fee for an advertisement service.

In the advertisement system 100 according to the present embodiment, the advertisement server 10 publishes the advertisement content such as an advertisement image file via a communication line 40 such as the Internet so that the user can download the advertisement content. When the user downloads the content to the user terminal 20, the advertisement management unit 21 of the user terminal 20 that manages the downloaded advertisement content performs display and reproduction of the content, and displays the content on the display screen 24 of the user terminal 20. For example, processing such as pasting an advertisement image file (for example, as a wallpaper) or registering it as a screen saver of the user terminal 20 is executed.

As a result, at the user terminal 20 of each user, even when the user terminal 20 is not connected to the communication line 40, the advertisement content such as the advertisement image for displaying the advertisement content is displayed / reproduced. It can be performed.

The advertisement management unit 21 of the user terminal 20
Displays the advertiser's site 30 on the web browser 23 when the user clicks the icon indicating the downloaded advertisement content or each advertisement content with a mouse cursor or the like in the same manner as the image data in the banner advertisement. I do. In this case, when the web browser 23 is not running or when the web browser 23 is not connected to the communication line 40, the advertisement management unit 21 starts and connects the web browser 23 as needed.

Thus, the user can easily display the advertiser's site 30 of interest on the user terminal 20 at any time, and thereby effectively advertise the advertiser's site 30 to the user. be able to.

The advertisement system 100 according to the present embodiment
The ad fee charged to the advertiser is managed by the number of times the advertisement was actually executed to the user, such as the number of times the advertisement content was downloaded or the number of times the page with the advertisement image was displayed It is possible to count by the unit 13 and charge according to the number of times these advertisements are executed. As a result, it is possible to charge and collect an appropriate and reasonable advertisement fee.

The communication line 40 is an information communication line for providing an advertisement to a user and for performing communication for the user to browse various information on a network. Dedicated lines, and telephone lines and wireless telephone lines for connecting to these lines.

The user terminal 20 is connected to the communication line 4 by each user.
0 is a terminal for browsing information on the Internet and downloading advertisement contents, a communication function for connecting to the advertisement server 10 via the communication line 40, and a web browser 23 for displaying information on the advertiser site. Etc. are provided.
For example, personal computers, notebook computers, PDAs (personal
digital assistants), mobile phones and PHS with i-mode and other Internet communication functions
(A personal handy-phone system) or the like.

Next, the advertisement system 100 of the present embodiment
Will be described. FIG. 3 is a flowchart for explaining processing of the advertising system 100 according to the present embodiment.

Referring to FIG. 3, an advertiser first requests an advertisement from a company that operates the advertisement system 100 according to the present embodiment (step 301), and shows advertisement contents such as advertisement image data used for the advertisement. Register the advertisement content and publish it on the communication line 40 such as the Internet (step 30).
2).

The advertisement content indicating the content of the advertisement is
The advertiser operates the advertising system 100 in consultation with the advertiser, or requests the advertiser or a design company to create the advertiser, or creates an advertisement content such as an advertisement image prepared by the advertiser in advance. It is conceivable to use such as.
In the method of using the advertising content prepared by the advertiser in advance, the advertising server 10 receives the advertising content from the terminal on the advertiser's side via the communication line 40, and automatically registers the advertisement content on the Internet or the like. It can be made public and the processing of steps 301 and 302 can be automatically processed.

FIG. 4 is a diagram showing an example of a download page according to the present embodiment.

The advertisement content registered in the advertisement server 10 is stored in the content recording unit 11 and is made public on the communication line 40 as shown in the example of the download page in FIG. The user operates the advertisement server 1 from the user terminal 20.
0 and displaying this download page, the user can select the advertisement content to be downloaded to his / her user terminal 20 (step 30).
3).

In the example of the download page of FIG. 4, the contents are classified and displayed according to their fields and types so that the user can easily select the advertisement contents to be downloaded. 4 shows a download page for downloading an icon image of a communication-related company.

As described in the above example, the type of the advertisement content provided to the user can similarly cover various types of digital content other than the icon image, and the classification is also possible. They can be classified and displayed in various ways such as hobbies, money, and living.

The method by which the user selects an image file is as follows:
For example, in the example of FIG. 4, selection can be made by placing a check in a check box. By clicking a download execution button after selection, the selected icon image is downloaded to the user terminal 20 (step 304). This processing is performed by CGI (common gat
eway interface) or various scripts on the web page.

After the execution of the download, the accounting management unit 13
Adds “1” to the record of the number of downloads of the advertisement content (step 305). As a result, the advertisement fee can be charged according to the number of downloads of each advertisement content. If necessary, the billing management unit 13 also records data such as the number of display times of a page on which the advertising content such as an icon image is posted and the posting period of each advertising content, in addition to the number of downloads, and calculates the advertising fee. Used for

The advertisement content downloaded to the user terminal 20 is managed by the advertisement management unit 21 and is attached to a display screen 24 of the user terminal 20 or an advertisement area for displaying the advertisement content and an icon indicating each advertisement content. This can be displayed in 22.

FIG. 5 shows an advertisement icon 22 according to the present embodiment.
FIG. 3 is a diagram illustrating an example of a display screen 24 of the user terminal 20 that displays -1.

In the example of FIG. 5, the advertisement icon 22-1 downloaded from the download page of FIG. When the user clicks the advertisement icon 22-1 displayed in the advertisement area 22, a page on the set communication line such as the site 30 of the advertiser is displayed (step 307).

In this case, the advertisement management unit 21 connects to the communication line 40 when necessary, activates the web browser 23, and displays the web browser 23. If the web browser 23 has already been activated while already connected to the communication line 40, the page displayed by the web browser 23 is changed to the advertiser site 30.

FIG. 6 is a diagram showing an example of the display of the advertisement area 22 according to the present embodiment. In the advertisement area 22, a plurality of advertisement icons 22-1 can be displayed,
In addition to the display in one column as shown in the example of FIG. 5, the display may be performed in a plurality of columns. Further, the information may be classified and displayed in a plurality of predetermined genres (for example, hobbies, money, living, and the like).

The billing management unit 13 calculates an advertisement fee in accordance with a fee condition for a publication period, the number of display times, and the number of downloads from a user based on a predetermined contract with an advertiser. Also, the publication period and the number of downloads may be managed, and when the number of downloads reaches a preset number, processing for automatically ending the publication of the advertisement content may be performed.

The advertisement system 100 according to the present embodiment
Are the distribution unit 12 and the charge management unit 1 in the advertisement server 10.
3. In addition to realizing the advertisement management unit 21 in the user terminal 20 and other functions in hardware, the computer program having each function is realized by being loaded into the memory of the computer processing device. Can be. This computer program is stored in a magnetic disk, a semiconductor memory, or other recording media 80, 90. Then, the functions described above are realized by being loaded from the recording medium into the computer processing device and controlling the operation of the computer processing device.

This computer program can be provided alone to the user of the advertising system 100. That is, the computer program recorded on the recording medium 80 of the user terminal 20 may be made public from the advertisement server 10 via the communication line 40 so that the user can freely download and obtain it.

Many personal computers, notebook personal computers, and other commercially available information terminals that are currently widely used are provided with a communication function for performing communication such as the Internet and personal computer communication, and a web browser for accessing a website on the Internet. And an information processing function for executing various computer programs. By downloading and executing a computer program for realizing the functions of the advertisement management unit 21 and the like of the present embodiment in these terminals, It can be used as the user terminal 20 of the user of the embodiment.

As another embodiment, each icon displayed in the advertisement area 22 records the elapsed time since the last display of the corresponding link destination (advertiser site, etc.), and records the elapsed time after the specified time. Is displayed, or if the information on each linked site has been updated and the link has been updated since the last time the link was displayed on the user's terminal. Then, a form having a function of prompting the user to display the link destination is also possible.

Further, as another embodiment, the provision of the advertising content to the user terminal 20 of the user is not only provided from the side of the advertising server 10 which manages the advertising system 100, but also the advertiser of the advertising content is provided. Site 3
A form that can be provided from other general sites such as 0 is also conceivable.

For example, the function of the advertisement server 10 for the administrator of the advertisement system 100 to download the advertisement content and register it in the user terminal 20 as shown in the example of FIG. Similarly, a method of providing a computer program, a semiconductor circuit, or the like and collecting a license fee as an advertisement fee can also be implemented.

In addition, when the advertisement content is downloaded from the download page from the general site, this is notified to the advertisement server 10 side, the accounting management is executed, and the communication with the advertisement server 10 is executed. Only in this case, a method in which the advertisement management unit 21 in the user terminal 20 registers the advertisement content can be similarly implemented.

Also, since the advertiser itself puts the advertisement content on the download page of the advertisement server 10 on which a large number of advertisement contents are posted, the advertisement fee is also a good advertisement. Similarly, a system that manages by collecting it as a content posting fee and that can freely download advertising content from any general site such as an advertiser site without restricting the system Can be implemented.

Although the present invention has been described with reference to the preferred embodiments and examples, the present invention is not necessarily limited to the above-described embodiments and examples, and various modifications may be made within the scope of the technical concept. Modifications can be made.

[0056]

As described above, according to the advertisement system of the present invention, the following effects can be achieved.

First, the advertisement data that the user wants to display and reproduce many times is provided, and the advertisement data is pasted on the screen of the user's own terminal or the list of the icons is displayed on the screen at any time. Is displayed, the user can easily and easily display the advertisement repeatedly.

Second, since the website of the advertiser can be easily displayed by clicking its icon, a large number of users can be attracted to the website of the advertiser, and the advertisement can be effectively displayed. It can be carried out.

Third, the operator of the advertisement system of the present invention automatically counts the period of the advertisement data of each advertiser, the number of times of display on the user terminal, the number of times of download of the advertisement data, and the like. By charging a fee,
Appropriate charge management and advertisement fee collection can be performed.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a configuration of an advertisement system according to a first embodiment of the present invention.

FIG. 2 is a block diagram illustrating a configuration of an advertisement server according to the first embodiment of this invention.

FIG. 3 is a flowchart illustrating a process performed by the advertisement system according to the first embodiment of this invention;

FIG. 4 is a diagram illustrating an example of a download page according to the first embodiment of this invention.

FIG. 5 is a diagram illustrating an example of a display screen of a user terminal displaying an advertisement icon according to the first embodiment of the present invention.

FIG. 6 is a diagram illustrating an example of display of an advertisement area according to the first embodiment of this invention.

[Explanation of symbols]

 REFERENCE SIGNS LIST 100 advertisement system 10 advertisement server 11 content recording unit 12 distribution unit 13 charging management unit 20 user terminal 21 advertisement management unit 22 advertisement area 22-1 advertisement icon 23 web browser 24 display screen 30 advertiser site 40 communication line 80, 90 recording medium

Claims (9)

[Claims] 1. An information communication system via a communication line, comprising: an advertisement server for performing an advertisement to a user terminal of each user via the communication line, wherein the advertisement server records an advertisement content indicating an advertisement content. And a distribution means for distributing the advertisement content to the user terminal, wherein each user performs an advertisement by downloading the advertisement content from the advertisement server to the user terminal of the user. Advertising system. 2. The advertisement system according to claim 1, wherein the user terminal includes an advertisement management unit that manages the advertisement content downloaded from the advertisement server and displays and reproduces the advertisement content. . 3. The advertisement management means records each advertisement content downloaded from the advertisement server in association with a specified address on the communication line, and records the advertisement content according to a user operation on the advertisement content. The advertisement system according to claim 2, wherein data at a corresponding address on the communication line is displayed. 4. The advertisement server includes charging management means for managing charging of an advertisement fee charged to an advertiser, wherein the charging management means records the number of downloads of each advertisement content to the user terminal, The advertisement system according to any one of claims 1 to 3, wherein billing is performed according to the number of downloads. 5. The advertisement system according to claim 1, wherein the communication line is the Internet. 6. In an information communication system via a communication line, an advertisement content indicating an advertisement content is recorded, and the advertisement content is published on the communication line so that the advertisement content can be delivered to the user terminal. An advertisement service method, wherein an advertisement is provided by downloading the advertisement content from the advertisement server to its user terminal. 7. The downloaded advertisement content is registered in correspondence with a designated address on the communication line, and data at the corresponding address on the communication line is registered according to a user operation for each advertisement content. 7. The advertisement service method according to claim 6, wherein is displayed. 8. The advertisement service according to claim 6, wherein an advertisement fee charged to an advertiser is managed according to the number of downloads of each advertisement content to the user terminal. Method. 9. The advertisement service method according to claim 6, wherein the communication line is the Internet.