JP2001325520A - System and server for advertisement distribution and advertiser device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a new advertisement distribution system which can secure the advertisement efficiency by using public advertisement display media by using homepages that respective enterprises provide on the Internet as resources of advertisement media. SOLUTION: The advertisement distribution system in which an advertisement distributing server, an advertiser device, and an advertisement display device are connected by a network comprises the advertisement distributing server which generates an advertisement schedule of the advertisement display device, the advertiser device which requests the advertisement distributing server to advertise its homepage, and the advertisement display device which receives the indicated schedule from the advertisement distributing server and homepage information from the advertiser device and displays the advertisement according to the schedule.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement that is connected to a network, such as the Internet, that has spread throughout the world, provides a homepage, and provides a new advertisement medium by utilizing a search performed by an Internet browser. The present invention relates to a distribution system, and to an advertisement distribution server and an advertiser device connected to the advertisement distribution system.

[0002]

2. Description of the Related Art In recent years, computer networks typified by the Internet have become larger and more generalized, and many companies, organizations and individuals have been using music, sports, business,
Many information or services related to leisure or the like have been provided on a network using their own homepage or the like. In addition, the Internet is not limited to Japan, and it uses public telephone lines and dedicated lines all over the world to freely use the network to provide homepages, exchange mail, and collect information through WWW servers. Are tied through.

Here, an example of an information providing system for providing information or services on a computer network will be described in JP-A-10-254829. This gazette allows companies and other personnel to provide information on their products and provide windows for downloading in-house developed software, etc. using their own websites for business or sales promotion purposes. It provides information on how to capture new games, information on expected horse racing in the next week or information on specific hobbies of the service, which is accessed by general networkers and, depending on the number of accesses, advertises the homepage. It can be used as a medium,
The person in charge of the company posting the advertisement checks the homepage where the access is likely to be concentrated on the information to be advertised, and requests the owner of the homepage by e-mail or telephone to place the advertisement on the homepage Was. In this case, there is no problem if the person in charge of the company is familiar with the information to be advertised and knows a homepage having a high access rate to the information to be advertised.

[0004] However, it is usually very difficult to investigate the access rate of a homepage, and to be searched by the search software on the Internet, a URL (Uniform Resource Locator) of the homepage and the genre of the homepage are linked. (Attributes) are registered, but if the advertisements on the network can be further expanded from the advertisements on the registered homepage, the advertising effect of companies etc. will increase,
It is convenient.

In order to solve this problem, the publication discloses a storage means for storing information on a homepage or the like or entrance information of a service, and a storage means for storing the entrance information by another information or service provider. Input receiving means for receiving the input of the identification information to the information or service and the destination information of a person who has the authority to update the other information or service, and obtain the information specified by the identification information, and Updating means for updating the information to which the entrance information is added; and information determined by the identification information of the other information or service when the person having the authority for the destination information approves the update. It has a transmission means to transmit information to update to the information with the addition of the information, and the entrance information can be registered by a third party who has a homepage The information or service provider side can save the effort paid for expanding the entrance information, and the branching of the homepage can be arbitrarily done, so that no one will see the situation, the access rate can be improved, and the advertisement on the network can be improved. It can be multiplied.

[0006]

However, the above-mentioned information providing system for providing information or services on a computer network relates to the expansion and proliferation of advertisements on homepages, and is not suitable for communication media such as the Internet. It is limited to what the participating people see.

[0007] In general, such as a station head of a railway train, a shopping street,
Display media that public attention is placed in public places such as street corners and four corners, but it is hard to say that it is fully utilized. These can be used more effectively in advertising media as commercials. Also, in view of the fact that the number of opportunities for viewing as a mere advertising medium of a single company or as a one-sided advertising tower as a public facility is increasing, there is an opportunity to use these display media more effectively. Should be offered, and provide opportunities for such advertising encounters.

[0008] Further, it is difficult to say that merely providing the resources of homepages of companies, public organizations, educational institutions of high schools and universities on the Internet, which has become popular in recent years, is not sufficiently utilized. The use of advertising media in newspapers, weekly magazines, television, radio, etc. is being actively used in practice, but if more opportunities are offered to expand sales, it will be an advertising media that can show efficient advertising effects. For example, it is necessary to provide advertising media that surpasses current advertising media.

Therefore, the present invention provides an advertisement distribution system which can secure a new high-quality advertisement efficiency using a public advertisement display medium by using a homepage provided by each company or the like on the Internet as a resource of the advertisement medium. The task is to provide.

[0010]

In order to achieve the above object, an advertisement distribution system according to the present invention provides an advertisement distribution system in which an advertisement distribution server, an advertiser device, and an advertisement display device are respectively connected to a network. The advertisement distribution server that manages a display device, the advertiser device that requests the advertisement by indicating the resource registration address of its own homepage to the advertisement distribution server, and receives a management specification instructed from the advertisement distribution server. The advertiser device receives the homepage information of the resource registration address, and displays the homepage as an advertisement in accordance with the management specification.

The present invention also provides an advertisement distribution server for managing an advertisement display device, an advertiser device for requesting the advertisement distribution server to advertise its own home page, and receiving a management specification instructed from the advertisement distribution server. An advertisement distribution server used in an advertisement distribution system comprising: an advertisement display device that receives homepage information of a resource registration address of the advertiser device and displays the homepage as an advertisement according to the management specification. Obtaining means for obtaining the resource registration address of the home page, creating means for creating the management specification based on the request from the advertiser device, and the advertisement display device for the resource registration address of the advertisement display device. Distribution means for distributing, and the resource registration address of the homepage according to the management specification on the advertisement display device. It is obtained, characterized in that to display the home page as advertisement.

Further, the present invention provides an advertisement distribution server for managing an advertisement display device, an advertiser device for requesting the advertisement distribution server to advertise its home page, and receiving a management specification instructed from the advertisement distribution server. An advertiser device used in an advertisement distribution system including an advertisement display device that receives homepage information of the advertiser device and displays the homepage as an advertisement in accordance with the management specification. Means for creating a home page to be opened to the user via the network, input means for opening a resource registration address of the advertisement distribution server in advance and inputting information required on a predetermined dedicated input screen, Distribution means for distributing the information of the homepage in response to a request; Characterized in that it requests the display tell.

Further, the present invention provides an advertisement distribution server for managing an advertisement display device, an advertiser device for requesting the advertisement distribution server to advertise its home page, and receiving a management specification instructed from the advertisement distribution server. The computer can read the management specification and a predetermined dedicated input screen used in an advertisement distribution system including an advertisement display device that receives homepage information of the advertiser device and displays the homepage as an advertisement according to the management specification. In the recording medium, the management specification receives a resource registration address of the homepage information received from the advertiser device, a display time of the advertisement, and a telop content according to the homepage information, and the homepage information and the telop content Are displayed at the display time, and the predetermined exclusive input screen is And the number of repetitions of ads display type with, and time zone of the display time, wherein the program of the telop content is a program that can display a preview can telop display area.

[0014]

Embodiments of the present invention will be described in detail with reference to the drawings.

First Embodiment (1) Description of Configuration FIG. 1 illustrates an advertisement distribution system according to an embodiment of the present invention. In the present embodiment, a URL (Uniform Resource Locator), which is arranged in a public place such as a street corner, a station, or a store, and is included in a device for displaying advertisements and distribution information, is used as a resource registration address of an existing homepage.
By specifying (or), advertising resources are effectively used and automatically provided. In addition, by using the present advertisement distribution system, advertisements and information on a homepage, which were conventionally consciously referred to by information viewers, can be distributed to an unspecified number of users, and a Web access device is provided. Even users who do not have access to the information on the Internet can create opportunities to enjoy Internet content and expand business opportunities via the Internet.

Here, the URL is a notation method for uniquely specifying a storage location of an information resource such as a file distributed on the Internet, and can be said to be a resource registration address on the Internet. For example, the URL is "http: //www.air
broad.ne.jp/index.html ", access method, host name, domain name, port name, path name,
In FIG. 1, the advertisement delivery server U
RL (resource registration address) URL / T, U of Web server
RL is described as URL / H or the like.

In FIG. 1, reference numeral 10 denotes the Internet or L
It is a communication network such as an AN or WAN. For connection to the Internet, a dial-up IP connection to a provider (ISP: Internet service provider) is used. Each terminal uses a communication protocol such as PPP (Point-To-Point). Dial-up IP connection that connects to the provider's server using a user authentication protocol such as PAP or CHAP only when necessary, connection speed with the provider by direct connection such as a dedicated line of 64 kbps or more, connection by personal computer communication, etc. In recent years, access using a satellite and access using a radio have become possible.

Reference numeral 11 denotes an advertisement distribution server (URL / T) such as a computer having a communication facility, which is connected to the Internet 10 and manages advertisement display terminals. Understand whether advertisements are being displayed, and create management specifications for each advertising display device, especially for posting homepages advertised by advertisers. Whether the display according to the scheduling is being performed is managed by reading out the memory contents of each advertisement display terminal by searching the execution history of each advertisement display terminal. For the creation of the schedule, the schedule table may be specifically created based on the first-in first-out basis for the advertisement distribution system, for example, using normal scheduling software. In addition, the screen displayed by the advertisement display terminal may be extracted by extracting the video digital signal of the screen and managing whether or not the screen is in accordance with the management specification such as the specified telop display.

Further, 13 and 14 are 100 inches or 200 inches.
Inch large screen display and dozens of inch PDP
(Plasma display panel), an advertisement display terminal (URL / D1, URL / D2) of an advertisement display device arranged in a place of public attention by a display such as a wide-size liquid crystal display and a wall television. According to the advertisement schedule received from the advertisement distribution server 11, a homepage to be displayed is obtained through image data or voice / text via the Internet 10, and is displayed or output as voice. In addition, the advertisement display terminals 13 and 14 may be provided with a key switch such as a button switch. The advertisement display terminals 13 and 14 may press a button for answering a question from the displayed homepage or answer a questionnaire specified by the homepage. By pressing a button, responding to an inquiry about the contents of the homepage, or touching the homepage to report or the like, the number of participants and the degree of attention to the homepage can be observed by pressing the button. Also,
Each of the advertisement display terminals 13 and 14 has a memory for storing the acquired screen data of the homepage.

Reference numeral 12 denotes a Web server (URL / H) of an advertiser device operated by the advertiser. The advertiser creates a homepage for the Internet and opens and releases the homepage by searching for it from a third party. The advertiser terminal 19 may be configured integrally with the Web server 12, but in the case of this figure, the advertiser terminal 19 is connected to the Internet 10 and is connected to the Web server 12 via the Internet 10.
The server b may be managed, and the management specifications of the advertisement distribution server 11 may be displayed on the display screen of the advertiser terminal 19 to request the advertisement distribution server 11 for an advertisement.

Here, the home page is a Web server 1
2 refers to a title page serving as a starting point (cover) of each Web content, and a homepage itself has a large number of files in a broad sense. In the present embodiment, according to an instruction of 1 URL, It is possible to specify a home page which can be specified by one URL over a plurality of pages so as to specify which page the home page is or to scroll.

The home page refers to a web page that is positioned as an entrance of each web page linked by a link such as the same theme or the same company among web pages published on the web site. It may refer to the entire Web page of the same theme or the same company. A web browser that is set to be displayed on the screen immediately after startup on a web browser is also read as a homepage. As homepage creation software, it is just HT
In addition to the functions of the ML editor, it is created using software having a function of creating images and animations, a function of designing and managing a Web site, and the like. The home page is assigned a specific URL for each page of the cover page. The URL of one company is linked to the next page one after another, and the personal computer or the like is continuously displayed as the next page. Of the homepage, and data of a homepage described in a programming language such as Java or Jini of the homepage can be obtained.

Reference numeral 15 denotes an HP receiving terminal (URL / R) such as a personal computer held by a user who searches, observes, and views a homepage by using a browser.
Specifying a specific URL via the Internet 10 and specifying W
The user can search and visit the eb server to obtain interesting information.

Reference numeral 16 denotes a mobile phone, which enables wireless Internet intervention as well as expansion of the Internet. In the present embodiment, a mobile phone user who looks at the display of the advertisement display terminal sees the advertisement of the homepage on the mobile phone, responds to a questionnaire instructed by the homepage, inquires about the content of the homepage, or impresses the homepage. This system assumes a case in which a report or response, such as watching, is responded by specifying the URL of a homepage via the Internet. The mobile phone 16 is connected to the Internet 10 through an exchange 18 connected to an ISDN line or the like via a base station 17 to transmit a call to a target URL. Normally, the data structure between the mobile phone 16 and the exchange 18 is not TCP / IP, but a specific protocol is converted to TCP / IP by the exchange 18 and then leaked to the Internet. In the transmission from the Internet to the mobile phone 16, the exchange 18 converts the TCP / IP into a specific protocol and transmits it.

Each of the above configurations is not restricted to the system shown in FIG. 1 because the world of the Internet is rich in diversity. For example, an advertiser can create a home page of the Web server 12 by himself / herself. The homepage may be displayed on the advertisement display terminals 13 and 14 by itself, and the advertisement distribution system may be operated.

The means for depositing the advertisement fee may be electronic money, a bank transfer, etc., after confirming the reliability and security of the Internet. It is also possible to provide a cost column in the management specification so that the advertiser has a range of choices and can specify a method of payment and a due date of the payment, and there is no need to uniquely determine the method.

(2) Description of Operation First, software for the advertisement distribution server 11 to manage the advertisement distribution system will be described. This software will be described as “electronic signboard software” with reference to the flowcharts shown in FIGS. 1 and 2 and the schematic diagram of a dedicated input screen shown in FIG. 3 which is a display screen of the “electronic signboard software”.

This "digital signage software" receives the contents displayed by the advertisement display terminal via the Internet, and therefore does not particularly require the installation of a new dedicated network for the present system.
Information can be distributed effectively, a bulletin board-like telop can be played, the homepage can be switched according to the telop, and advertisements combining text and homepages can be made possible. Since the data is stored in its own storage medium, the display is fast, the communication cost can be set to the minimum necessary, and the character information to be sent to the telop from the dedicated input software and the homepage address (URL) can be input in terms of operation. It is very simple.

In FIG. 2, the advertisement distribution server first distributes a home page (HP) to be distributed on electronic signboard software.
Is input from the input screen. This input screen will be described with reference to FIG. When the advertiser intends to use the advertisement distribution system on the desired homepage, a predetermined UR that specifies the advertisement distribution server as an entrance of the system in advance via the Internet
L, and input a predetermined input paragraph on the dedicated input screen shown in FIG. 3 with a mouse or a keyboard (S1).
1).

In FIG. 3, a dedicated input screen 20 is a dedicated input screen of the home page of the advertisement distribution server 11, and inputs an information type 21 such as an advertisement, sets the number of repetitions 22, continuously displays one time, sounds only once. Setting of sound effect 23 such as no sound effect, setting of display effect 24 of scrolling or still image, setting of display information 25 such as HTML or Java, inputting URL 26 of homepage to be displayed as own advertisement, or no designation Display time zone 2 such as monthly, weekly or daily
7 setting, input of display character string 28 of telop display contents, preview 2 of telop set by display character string 28
9. Confirmation etc. for 9 are set.

Here, the preview 29 of the telop expresses "all at once from a famous play guide at 8:00!" This telop is displayed on the upper or lower part of the display of the advertisement display terminals 13 and 14, on the left, right, and the like. The information input instruction is not limited to this.
The advertisement display terminal 1 may be arbitrarily added or reduced.
In the case where there are a plurality of terminals 3 and 14, an input for designating a terminal to be displayed may be added.

A plurality of telops may be allocated to a predetermined homepage (URL), and an instruction to change the telop for the same homepage every time may be issued, or one telop may be allocated to a plurality of homepages. . In the latter case, the program indicating the contents of the telop instruction is copied and inserted into a plurality of homepages (URLs). In the present embodiment, the link between the homepage information and the telop information and the representation of the telop information as one image is used in the expression of linking the telop or the telop information to the homepage information.

Next, the advertisement distribution server 11 inputs control information such as the URL, the display schedule of the telop text and the appearance effect (S12). Further, the URL telop text and display schedule input from the input screen are transmitted to the electronic signboard software terminals of the advertisement display terminals 13 and 14 in the form of the U.
RL is specified and distributed (S13). Hereinafter, "advertisement display terminal" will be arbitrarily expressed as "electronic signage software terminal" in the meaning of advertising and displaying the assembled homepage by "electronic signage software".

Next, it is confirmed whether or not the latest information of the information of the designated URL exists in the electronic signboard software terminals 13 and 14 (S14). In this case, the display data of the screen to be displayed from the homepage of the specified URL is stored in the storage medium in the electronic sign software terminals 13 and 14 at regular intervals. In the case of designation from the main, the URL of the home page specified by the advertiser is specified and information on the screen of the home page is searched and stored. In addition, the storage time of the previously input homepage is counted by a timer, and if the homepage information is past old, the latest information is saved from the URL of the Web server 12 to the electronic signboard software terminal. (S15).

Next, the electronic signboard software terminal 13,
14 is a digital signage software terminal 13 or 14 according to the display schedule instructed by the advertisement distribution server 11.
Select the homepage and telop text to be displayed on the screen (S
16). Furthermore, electronic sign software terminals 13 and 14
Displays the selected homepage and telop text on a large-screen display according to the display schedule (S17).

Next, the electronic signboard software terminals 13, 1
4 judges whether a new URL and telop information has been received from the advertisement distribution server 11 (S18), and the new U
If the RL and telop information has arrived, new information is searched for from the URL destination, referred to, and stored and stored in the storage medium (S19). Next, it is determined whether or not the electronic signboard software terminals 13 and 14 are to be terminated. If not, the process proceeds to step S14. When terminating the electronic signboard software terminals 13 and 14, the power of the display is turned off and the display of the homepage is stopped.
As described above, the electronic signboard software terminals 13 and 14 may be used under the setting of the advertisement time zone.

FIG. 4 shows a sequence example of the advertisement distribution system, and the operation of each server and terminal will be briefly described. First, the advertiser has his own Web server 12 (UR
L / H), requesting the advertisement of the homepage to the advertisement distribution system, and requesting the display of the homepage (a). The advertisement distribution server 11 (URL / T) distributes the data of the exclusive input screen of the electronic signboard software to the homepage to the Web server 12 (URL / H) (b). The web server 12 (URL / H) inputs the required data to the designated portion of the dedicated input screen shown in FIG. 3, and the advertisement distribution server 11 inputs the data (c).

Next, the advertisement distribution server 11 distributes the URL / H of the homepage of the Web server 12 and the advertisement schedule to the advertisement display terminals 13 and 14 (URL / D1 / D2) (d). At this time, the advertisement display terminal 1
The distribution to 3 and 14 may be performed individually or may be performed on the same schedule as a multicast.

Next, when a new URL is designated, the advertisement display terminals 13 and 14 search for the new URL (e), obtain data of the homepage and store it in the memory (f). If it was not a new URL,
If the date and time obtained before is old, the display data of the URL home page is obtained. If the date and time obtained previously is new, it is determined that the past display data is used.
Do not search for RL.

Next, the advertisement display terminals 13 and 14 display advertisements according to the schedule specified by the advertisement distribution server 11 (g). The user who has viewed the screen of the homepage displayed on the display of the advertisement display terminals 13 and 14 (h) presses, for example, an answer or response button provided in the advertisement display terminals 13 and 14, or The homepage receiving terminal 15 operates a keyboard from the HP receiving terminal 15 such as its own desktop, and in the case of the mobile phone 16, responds or responds to the display of the homepage in real time, and sends it to the Web server 12 or the advertisement distribution server 11.
(I).

According to the above-described sequence, the advertisement distribution system can enjoy a new advertisement expression with a new advertisement medium, and can count on the number of responses and answers from users who have viewed the homepage to reduce the advertisement effect. Can be inferred with high probability. The advertisement fee is determined by a transaction between the operator of the advertisement distribution system and the advertiser, using the advertisement effect having an index having a high probability as one parameter.

Due to the diversity of the Internet, the operator of the advertisement distribution system may become an advertiser,
6 allows the operator of the advertisement distribution system to specify the URL of the desired homepage from the content database having the homepage, and if necessary, change the display of the telop according to the homepage, and request an advertisement. It is possible, and it is also possible to assign various kinds of telop information to one homepage according to the advertisement time, and it is also possible to quote and express the telop information from a database dedicated to news via a network.

By incorporating a network such as a LAN, a WAN, or a WLAN (Wireless LAN) other than the Internet, a variety of advertisements can be performed according to the season, time, and location.

[Second Embodiment] As a second embodiment of the present invention, the dedicated input screen shown in FIG.
2 is shown.

In the first embodiment, the advertisement distribution server 11
Is displayed on the homepage, and the advertiser inputs necessary information according to the dedicated input screen. In the present embodiment, the dedicated input screen is distributed to the Web server 12.

In the present embodiment, with the configuration shown in FIG. 1, the advertisement distribution server 11 transmits its UR in advance by using its own homepage or by using a newspaper advertisement or flyer.
Along with L / T, the software of the electronic signage software described above is distributed at a predetermined cost through the Internet or package software.

Here, the distributed Web server 12
The user inputs necessary items on the dedicated input screen shown in FIG. 3 and stores the input advertisement data in the e-mail format or directly in the memory of the advertisement distribution server 11 via the Internet with the URL / T of the advertisement distribution server 11 as a destination. Send. The advertisement distribution server 11 receiving the transmission,
According to the request of the advertiser having the Web server 12, the URL / H indicating the home page of the Web server 12 and the scheduling result are stored in the URs of the advertisement display terminals 13 and 14.
Transmit to L / D1 / D2. Advertising display terminal 13,
Reference numeral 14 stores the screen data of the homepage in its own memory for the URL / H, and displays the screen data of the homepage on the display based on the scheduling result.

As another embodiment, an example is shown in which an advertiser requests an advertisement for a homepage to the Web server 12 in accordance with a dedicated input screen using the above-described electronic signboard software. Is displayed on the display of the advertisement distribution server 11,
In addition, since the input data on the dedicated input screen is sequentially displayed in real time, the schedule can be simultaneously created and the scheduled schedule can be displayed on the dedicated input screen of the Web server 12. In this display, a column of “scheduled schedule” is provided by the software of the electronic signage software, and the advertiser can recognize in real time by expressing the scheduled schedule. Also, the creation of the advertisement schedule by the advertisement distribution server 11 may be included in the software of the electronic signboard software.

As described above, the advertisement distribution server 11
By managing the advertisement distribution system and constructing the advertisement distribution system, an advertisement fee can be obtained.

The advertiser having the Web server 12 is not limited to the conventional advertising media such as newspapers, televisions, radios, weekly magazines, homepages, etc., and is placed in public places such as trains and buses. The same advertisement information as the home page can be displayed on the display, and by diverting the advertisement information specially created for the advertisement medium, the cost can be reduced and the advertisement medium can be expanded. Also,
The advertiser can know the display value of the homepage by obtaining an answer or response from the viewer input from the advertisement display terminal.

Further, a person who is in contact with the advertisement display terminal recognizes the advertisement as a new advertisement medium, and can feel the dynamism of life, and can extend the life activities. In addition, for people who are searching for and accessing data from traditional homepages, citizens of the homepage can be obtained from the traditional "home" by utilizing a wide range of homepages, and open lifestyles can be achieved. Obtainable. In addition, for the general public, contact with the expansion of advertising media can stimulate life, recognize advertisements on the homepage as one-epoch, enjoy the existence of the Internet in ordinary life, At the same time, you can not miss the fact that you can access the advertising media on the homepage together with people all over the world.

[0052]

As described above, by using the present invention, a developer of an advertisement distribution system can provide a new advertisement medium while obtaining an advertisement fee at a station or a street corner by performing simple scheduling. Advertisers can make the homepage widely known and can use new advertising media at low cost.

[Brief description of the drawings]

FIG. 1 is a configuration diagram of an advertisement distribution system that is a typical embodiment of the present invention.

FIG. 2 is a flowchart of an advertisement distribution system used in the present invention.

FIG. 3 is an example diagram of a dedicated display screen of the electronic signboard software according to the present invention.

FIG. 4 is a sequence diagram of an advertisement distribution system used in the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 11 Advertisement distribution server 12 Web server 13, 14 Advertisement display terminal 15 Homepage receiving terminal 16 Mobile phone 17 Base station 18 Exchange

Claims (10)

[Claims] 1. An advertisement distribution system in which an advertisement distribution server, an advertiser device, and an advertisement display device are respectively connected to a network, wherein: the advertisement distribution server managing the advertisement display device; The advertiser device for instructing the resource registration address and requesting an advertisement; receiving the management specification instructed from the advertisement distribution server; receiving the homepage information of the resource registration address in the advertiser device; And an advertisement display device for displaying the homepage as an advertisement according to the following. 2. The advertisement distribution system according to claim 1, wherein the advertisement distribution server distributes the management specification and the resource registration address of the advertiser device to the advertisement display device, and the advertisement display device is configured to An advertisement distribution system wherein the homepage information is stored in its own storage device from the resource registration address of the advertiser device. 3. The advertisement distribution system according to claim 1, wherein the advertiser device establishes its own homepage and establishes it for a user via the network.
An advertisement distribution system, wherein a resource registration address of the advertisement distribution server is opened in advance, information required on a predetermined dedicated input screen is input, and an advertisement display on the advertisement display device is requested. 4. The advertisement distribution system according to claim 1, wherein the management specification is at least an advertisement schedule and telop information linked to the homepage information. 5. An advertisement distribution server for managing an advertisement display device, an advertiser device for requesting the advertisement distribution server to advertise its home page, and receiving the management specification instructed from the advertisement distribution server and receiving the advertisement. An advertisement distribution server used in an advertisement distribution system including an advertisement display device that receives homepage information of a resource registration address of a main device and displays the homepage as an advertisement according to the management specification, wherein the homepage requested by the advertiser device is provided. Obtaining means for obtaining the resource registration address of the advertiser, creating means for creating the management specification based on the request from the advertiser device, and distribution means for delivering the resource registration address of the advertisement display device to the advertisement display device And having the advertisement display device obtain the resource registration address of the homepage in accordance with the management specification. Ad delivery server, characterized in that to display the home page as an advertisement. 6. The advertisement distribution server according to claim 5, wherein a storage means for preliminarily storing information of a dedicated input screen in a resource registration address of its own homepage, and said dedicated input in response to a search from said advertiser device. A transmission unit for transmitting data for displaying a screen on a display of the advertiser device, a payment unit for receiving an advertisement fee from an advertiser based on data input to a predetermined location in the dedicated input screen,
An advertisement distribution server comprising: a creation unit that creates the management specification together with the payment unit. 7. The advertisement distribution server according to claim 5, wherein the management specification is at least an advertisement schedule and telop information linked to the homepage information. 8. An advertisement distribution server that manages an advertisement display device, an advertiser device that requests the advertisement distribution server to advertise its own homepage, and an advertisement that receives a management specification instructed from the advertisement distribution server and receives the advertisement. An advertiser device used in an advertisement distribution system including an advertisement display device that receives homepage information of a main device and displays the homepage as an advertisement in accordance with the management specification, and establishes its own homepage and provides the user to the user via the network. Means for creating a homepage to be opened via a network, input means for opening a resource registration address of the advertisement distribution server in advance and inputting information required for predetermined dedicated input screen software, and requesting from the advertisement display device Distribution means for distributing the information of the homepage in response to the request. Advertisers apparatus which is characterized in that a request for display tell. 9. The advertiser device according to claim 8, wherein
There is no input means for opening the resource registration address of the advertisement distribution server in advance and inputting information required for predetermined dedicated input screen software. Storage means for obtaining the dedicated input screen software and storing it in its own storage device, reading the dedicated input screen software from the storage device, displaying the predetermined dedicated input screen, and inputting predetermined input data. Transmitting means for opening the resource registration address of the advertisement distribution server and transmitting the data input to the dedicated input screen. 10. An advertisement distribution server that manages an advertisement display device, an advertiser device that requests the advertisement distribution server to advertise its home page, and an advertisement that receives a management specification instructed from the advertisement distribution server. A computer-readable recording medium that receives the management specification and a predetermined dedicated input screen used in an advertisement distribution system including an advertisement display device that receives homepage information of the main device and displays the homepage as an advertisement according to the management specification, The management specification receives a resource registration address of the homepage information received from the advertiser apparatus, a display time of the advertisement, and a telop content linked to the homepage information, and displays the homepage information and the telop content. It is a specification to display at the time, and the predetermined dedicated input screen is at least displayed. A computer-readable recording medium characterized by being a program capable of displaying a type, the number of repetitions of an advertisement, the time zone of the display time, the program of the telop content, and a telop display area that can be previewed. .