KR20010105163A - System and method for advertising through commercial resource unification by a internet - Google Patents

Abstract

The present invention relates to a system for managing distribution of advertising means by the Internet, and more particularly, it is possible to specify the type and delivery time of an advertisement delivered to an advertisement display terminal by remote operation. The present invention relates to a system for managing delivery of advertising means through the Internet that enables sex advertising.

The present invention includes a display terminal for displaying data on a projector, a data server for executing the accumulation and management of schedules to be distributed and data to be distributed, and a management terminal for monitoring and operating remote operations of the display terminals. Connect to the Internet.

Description

Distribution system and method of distribution of advertising means through the Internet {SYSTEM AND METHOD FOR ADVERTISING THROUGH COMMERCIAL RESOURCE UNIFICATION BY A INTERNET}

The present invention relates to a system for managing a distribution system for advertising means by means of the Internet that enables the specification of the type and delivery time of a distribution advertisement to a advertisement display terminal by remote operation, and also enables real-time advertisement distribution and interactive advertisement distribution.

In general, manufacturers are heavily invested in advertising their products. There are various kinds of advertisements, but the advertisements on TV or video media are effective. This is because it has the advantage of inducing consumers to buy more easily. In addition, due to the rapid development of the Internet, the area of advertising through the Internet is also widely deployed, and its advertising speed will be faster and more efficient than the existing TV or video media. Therefore, each company is making a lot of investment in making their homepage and advertising their products through the Internet, and the importance of advertisement through the Internet is emphasized.

Conventional video advertisements have been a one-way broadcast to an unspecified number of users. In addition, the cost of video advertising was also huge, which was a medium that only large-capital companies could use. When using video advertising by region, broadcasting was mainly done by local broadcasting companies. In addition, real-time advertisement transmission was impossible, so it was not possible to apply for a video advertisement such as a television advertisement the day before and send it out on the next day. The method of installing a large multi-vision on the street was expensive.

In addition, in the conventional propaganda or television advertisements, interactive communication between the consumer and the sender of the advertisement was not possible, and providing employment information of a company in an educational institution such as a university is required for employment in a school or a bulletin board or a limited space user. Used only corporate information on job placement sites operated by ordinary companies.

In addition to the above problems, the conventional advertising method had the following problems. In the conventional advertising media, the fee system was opaque. For example, if you broadcast a 30-second advertisement once a week and last a month, you need to spend about 8 million yen or more per month, and you can keep paying for the advertisement even if the cost cannot be calculated and the cost is not good. There were companies that had to do it. As mentioned above, video advertisements were expensive and could not be frequently used by small and medium-sized businesses, and could only be used by certain large capital companies. Therefore, small and medium-sized companies could not obtain absolute credit in the market other than video advertisement. The production cost of the program produced at the same time as the advertisement is higher, and if a bad program is produced and broadcasted at a low budget, it is directly related to the image deterioration of the advertisement itself. Thus, even if a small- and medium-sized business does not produce television commercials or programs on a moderate budget, the spending is on the expense and the image is lost.

When using local video ads, local broadcasting stations were used. For example, it was inappropriate for video advertisements of small stores in certain commercial areas, such as advertising local supermarkets. Advertisements and programs that appeal to hearing with local cable or community radios cost a lot of money, but the effect was not as good as video ads. In addition, advertising was not possible in real time. For example, it was difficult to apply for an advertisement the day before and broadcast a video advertisement the next day in existing video advertisements and signage advertisements. Therefore, any medium from advertising decision to announce was required much time and could not satisfy user.

In addition, a large multi-vision video installed in a street or the like has a huge installation cost. Therefore, it was not available to small and medium-sized companies.

Until now, propaganda and television advertisements have not been able to communicate interactively with consumers. Therefore, it was inefficient because the broadcasting was unilaterally sent out regardless of the effect of notifying and there was no room for changing the advertising place or the advertising method according to the customer's reaction. For example, in the employment section of the university, it was difficult to collect the information carefully during the congestion, and only a certain number of students obtained the information at a time. Did not meet the demand.

Accordingly, the present invention is to solve the above problems, the advertising cost is low, but the effect on the cost is large, the advertising means by the Internet to enable advertising in real time and enable interactive communication between the consumer and the advertiser side The purpose is to provide a one-way management system.

1 is a block diagram showing the configuration of a system according to the present invention.

2 is a block diagram showing a preferred embodiment of the system according to the present invention.

3 shows an example of a database system according to the present invention.

4 is a schematic diagram showing an application of the system according to the present invention.

5 is a schematic diagram of a cylindrical projection screen applied to a system according to the present invention.

Explanation of symbols on the main parts of the drawings

12: data server 13: remote management terminal

14: virtual private network (VPN) server 15: ISP

16 router 17 display terminal

18: projector 19: vision

42: delivery system 44: database

47: three-tier client server 51: projector

52: projected image portion 53: screen

54: pedestal 55: projection beam

The present invention as a constituent means for achieving the above object, in the advertising means member management delivery system by the Internet for distributing the data of the image information through the projector,

A display terminal for receiving and storing data to be delivered and a schedule to be delivered and outputting the stored data to a projector;

A data server that accumulates and manages the data and schedule to be distributed, transmits the data and schedule to be displayed on the display terminal, and records an operation state of the display terminal; and

A remote management terminal which accesses the Internet and monitors the operation state of the display terminal and executes remote operation;

The display terminal, data server and remote management terminal are each connected to the Internet. Furthermore, the system further comprises a projector for receiving and projecting the data from the display terminal and a screen for displaying the data projected from the projector.

Here, the display terminal is connected to the data server before the display start time, receives the display data and schedule data to be distributed and stores them in a local directory, reads the stored data, outputs the display data, and reads the schedule data. It instructs and interprets and designates the time and screen display to switch the display, stops the screen output when all schedules are completed, and stops the operation of its own system when it is set to prevent the system trouble by continuous operation for a long time. When the set date is set, the projector is restarted only during the time period when the system is restarted to display the advertisement. Further, the data server distributes a schedule in response to a data request from the display terminal, distributes display data to each terminal using HTTP, and communicates the start time of communication with the display terminal or the data request time from the display terminal. And the time when the display terminal finishes displaying the data. The remote management terminal registers the newly installed display terminal in the system, displays the information of the running display terminal and the troubles in operation, registers the display data in the data server, creates the schedule data, Register and register a schedule to the data server in association with the display terminal, and remotely log in to the display terminal to execute a recovery operation or an update of an application when an error occurs. The data server is a three-tier client server using WBT technology.

In the system, the screen is formed in a cylindrical shape from the top and a rectangular shape from the side to install one or more projectors in the inner center of the screen, each projecting an image on the projection screen, so that the entire 360 degrees of the screen. And projecting image information onto a surface, and displaying image information while rotating the projector at the center of the cylindrical screen.

Furthermore, the present invention provides a method for delivering and managing a member of an advertisement means through the Internet that distributes employment information and company information of a company to job seekers using the system described above.

Registering the information of the enterprise by sending it to the data server of the system through the Internet,

Storing the information in a database and using the information to construct an information homepage of the enterprise in the system, and

Distributing the information to the display terminal of the job seeker. The method may further include reading information from the display terminal and displaying the information on a predetermined bulletin board.

Throughout the description, the term 'delivery' refers to the flow of information obtained by telecommunications companies, newspapers, broadcasting stations, etc. to related fields or branches.

Hereinafter, the present invention will be described in more detail with reference to the accompanying drawings.

1 is a block diagram showing the configuration of a system according to the present invention. As shown in FIG. 1, the system of the present invention accumulates and manages a content DB 10 storing data to be delivered, a schedule DB 11 storing a schedule to be delivered, and data and schedules to be delivered. A data server 12 which executes and transmits the data and schedule to a later stage, a display terminal 17 displaying the data, and a local cache 18 storing data and schedules received by the display terminal 17. And a remote management terminal 13 connected to the display terminal 17 via an Internet line for monitoring and remotely operating the display terminal 17, the data server 12, and the remote management terminal 13; And the virtual private network 14 (VPN) and ISP 15 (Internet Service Provider) for connecting the display terminal 17 to the Internet, the router 16 for connecting the Internet network, and the display terminal 17. Received data from And a projector 19 for projecting.

The operation of the system will be described in detail with reference to FIG. 2. 2 is a block diagram showing a preferred embodiment of the system according to the present invention. As shown in FIG. 2, the data server 12, the remote management terminal 13, and the display terminal 17 form a network through the Internet to transmit and receive signals to each other. The network is implemented by being connected to the ISP 15 via a VPN (virtual private network) server 14. The system of FIG. 2 illustrates a preferred embodiment, and those skilled in the art will understand that it is possible to add or change the apparatus and program within the scope of the present invention without departing from the basic spirit of the present invention.

The data server 12 stores and manages the display data and the schedule data to be distributed in the content DB 11 and the schedule DB 12, respectively, and transmits the display data and the schedule data to the display terminal 17. In addition, it receives a signal for the operation state from the display terminal 17 and manages it in a file. In more detail, the data server 12 stores and manages display data and schedule data to be distributed, and has a function of distributing an operation schedule in response to a data request of the display terminal 17 and using HTTP. The display data is distributed to each display terminal 17. In addition, the operation state of the display terminal 17 is recorded for each terminal and for each date. Here, the communication start time with the display terminal 17 or the data request time from the display terminal 17 are recorded, and the time when the display terminal 17 finishes displaying data is performed.

The display terminal 17 receives the data, stores the data in the local cache 18, reads the stored data, outputs the stored data to the projector 19, and converts the data to be output according to the received schedule data. In addition, the PC and the projector 19 of the display terminal 17 are restarted at the set time interval. In more detail, in order to prevent display delay due to network congestion, data that is to be displayed for a predetermined period is received and stored in advance. To this end, a line connection with the data server 12 is received before the display start time, and data and schedule data to be displayed are received and stored in the local cache 18. In addition, the received data is output to the projector, and the display data is output by reading the data stored in the local cache 18.

Subsequently, the schedule data is read, interpreted and designated, the data to be displayed is switched accordingly, and displayed on the display screen. When all schedules are completed, stop display screen is displayed.

In addition, the system stops its own system at a set date and time, and when it is set, it restarts the system and displays an advertisement so that the projector 19 is turned on only during a specific time period.

The remote management terminal 13 performs a function of registering and deleting the display terminal 17 in the system, and monitors and lists the operating states of the display terminal 18. In addition, the display data and the schedule data are input and updated, and the display terminal 17 is remotely logged in to execute a recovery operation and an update of an application when an error occurs. In more detail, the newly-installed display terminal 17 is registered in the system, and the information of the operating display terminal 17 is displayed in a list. . In addition, display data and schedule data are created and registered in the data server 12, and the schedule is registered with the data server 12 in association with the display terminal 17. Furthermore, by remotely logging into the display terminal 17 to perform operations such as registration, editing, and deletion of display data and schedule data. If an error occurs in the display terminal 17, the remote terminal recovers the error to the remote operation. It performs the function of executing the update.

It goes without saying that a plurality of display terminals 17 connected to the ISP 15 may be provided. Although only three display terminals are shown in FIG. 2, the user can connect the desired number.

As shown in Fig. 2, the VPN (virtual private network) server 14 may optionally be used. The data server 12 and the remote management terminal 13 form a network with each display terminal 17 via an Internet line, and this can be realized through the ISP 15.

The data output from the display terminal 17 to the projector 19 is projected onto a screen or the like. Here, it is possible to project to a vision having a vertical curtain developed by the applicant of the present invention. Project the data from the back side to display the data on the front side. When not displayed, the vertical curtain can be opened and closed automatically.

3 shows an example of a system of a database according to the present invention. As shown in Fig. 3, when a schedule request of the system according to the present invention is made, the database is searched and responded to by the terminal ID 31. The terminal ID 31 is composed of a 'group name and a terminal name'. For example, if the group name is 'TOKYO' and the terminal name is 'GINZA01', the terminal ID 31 becomes TOKYO-GINZA01. Here, the group name is a name of a list of the terminal database 32 in which the processing start time and the processing contents are grouped as shown in FIG. The terminal database 32 may be composed of several groups, each group being given a certain group name. In addition, each group includes one or more terminal names, corresponding processing start times and processing contents lists.

Subsequently, when the terminal database 32 is searched by the terminal ID 31 having the group name 'TOKYO' and the terminal name 'GINZA01', a corresponding process contents list 33 is displayed. The list 33 is composed of a command and a target. The detailed operation performed from the designated time is described. As shown in FIG. 3, 'TIMETABLE' is selected in the processing contents list 33. Subsequently, an advertisement display time table 34 for one day is displayed, and the time table 34 is composed of a display position, a display time and display data, and detailed operations performed from a designated time are described. The display data includes data of content to be advertised. The content 35 can be flexibly created for each advertising plan. For example, a variety of content may be included, such as a text-based article, video, and voice or interactive correspondence.

4 is a schematic diagram showing an application of the system according to the present invention. As shown in Fig. 4, a company 41 seeking students and a student looking for employment information are matched with a system utilizing the Internet, and the company 41 requesting the information to be published is provided with company information such as a company profile or recruitment contents. Is transmitted to the database unit 44 via the Internet and registered. In the database 44, detailed information such as employment information and company overview of each company is accumulated, and the contents of the information homepage of each company are constructed based on the contents of these information. Here, more specifically, the server is built using the WBT and three-tier customer server 47 technology, and distributed to bulletin boards such as educational institutions through the Internet. On the homepage where the company information is posted, the stock price information, etc. can also be posted to be added to the user.

Each company 41 requests the publication of employment information together with its company information 43 in the system. The system is constructed by a three-tier client server by WBT technology, but does not select a terminal for transmitting or receiving information according to the adoption of the technology. In particular, it does not rely on the technology of the terminal device on the information receiving side, and is widely used in ordinary web browsers (HTML), i-mode (CompactHTML), other mobile phones (WML), and various PDAs (various information terminals). It is characterized by being able to respond.

In the server 47, various company information databases 45, employment information databases 43, and student databases 46 of companies are created. Each database is collectively managed with a dedicated ID and password. The employment information database 43 has functions of accumulating, managing and distributing employment information data of each company.

On the other hand, for each university, hard or equipment necessary for the dedicated information for the system to utilize the system is installed in the campus, and the company board is used to receive corporate information using dedicated hardware and equipment.

Employment information is distributed to PC terminals installed in each university via the Internet, and a dedicated LCD projector reads information from the PC terminal and displays it on a dedicated bulletin board. The student accesses the site based on the information displayed on the bulletin board and registers a user on the homepage for student registration. Registration can be performed by an information terminal such as a computer, various mobile phones, or a PDA.

Registration is performed by performing a key operation as required and finally generating an ID and password, and downloading to the information terminal of the user, which is a three-tier dedicated software, and starting the software after the termination. Since it is made by using a proprietary communication means such as a client server, the student's personal information can be executed without being altered or leaked to a third party as in the conventional Internet.

The company logs in to the student DB 46 in the three-tier server 47 in the system with a dedicated ID and password, enters a keyword, and executes a search according to the company's search conditions in the DB in the server 47. Extract student information. The system allows the company to obtain only the information of the job applicants among the many students that meet the requirements of the company.

5 is a schematic diagram of a cylindrical projection screen in which the system according to the present invention is applied differently. FIG. 5A is a side view of the projection screen and FIG. 5B is a plan view of the projection screen. As shown in Fig. 5 (a), in the screen for projecting the information provided by the system to the projector, the screen 53 forms a circle to form a circle from above and a cylindrical shape from the side. Install the screen 53 on a flat surface. Three projectors 51 are installed in the center away from the screen 53, each projecting the image on one third of the total area of the projection screen 53 and the information on the entire 360 degrees of the projection screen 53. To be able to project. Therefore, three positions of the projected image part 52 exist on the projection screen 53. However, without limiting the number of the projectors 51 to three, any number of projectors may be provided at any time, and the projected image part 52 may also have multiple surfaces. The advertisement is performed by projecting the data output from the display terminal through the at least one projector 51 using the system according to the present invention on the screen 53 installed as described above.

Referring to FIG. 5 (b), a pedestal 54 for fixing and rotating the projector 51 is installed, and a projection beam 55 is rotated on the projection screen 53 while rotating the projector 51. ) And project it to the user. Here, as described above, three projectors 51 and three projected image units 52 are illustrated in FIG. 5B, but may be installed as many as desired by the user.

The device is installed in a place where a large number of passers- ners gather, such as a roof of a building, a large lobby or a lounge. It is desirable to select the installation site in accordance with the lifestyle characteristics of street pedestrians in consideration of the object to be promoted.

According to the present invention, the advertising cost is reduced and real-time commercial broadcasting is possible, so that the moving picture advertisement can be delivered in a short time and the cost-effectiveness is increased. In addition, it is possible to advertise as a small-scale enterprise and individuals, and the installation cost is low compared to the conventional installation type advertising apparatus, and other contents can be easily changed. It is possible to promote the campaign not only in certain regions but also in the whole country or the world, including the provinces. In addition, it can differentiate itself from other companies' services as an intermediate advertising medium between the existing advertising media and internet advertising, and by providing facilities at the design stage of the building, it can obtain added value of the building and propose a rental building where advertising revenue is expected. Easy to rent

It is possible to select advertisement contents suitable for the user's wishes or tastes and distribute them to the user's terminal.In case of emergency, evacuation information can be sent, and the government can function as an information dispatch base. You can contact us immediately after seeing the advertisement. That is, it is possible to send their own information about the advertisement in real time.

Information required by the user can be registered with a personal serial number. In addition, the advertisement suitable for the registration information can be distributed directly to the mobile phone, while the user is viewing the advertisement on the terminal, the call charges can be expected and the income can be expected, and the data communication fee due to the download of the user's desired data from the advertisement You can expect.

In addition, it is possible to accumulate real-time information of the user as market data, to create a derivative business as a new marketing medium, to attract customers, and to select advertisement destinations or regions in advance and distribute advertisements.

Claims (15)

In the system for managing distribution of advertising means by the Internet, which distributes data of image information through a projector, A display terminal for receiving and storing data to be delivered and a schedule to be delivered and outputting the stored data to a projector; A data server that accumulates and manages the data and schedule to be distributed, transmits the data and schedule to be displayed on the display terminal, and records an operation state of the display terminal; And A remote management terminal which accesses the Internet and monitors the operation state of the display terminal and executes remote operation; And a display system, a data server, and a remote management terminal connected to the Internet, respectively. The method of claim 1, wherein the display terminal, Connect to the data server before the display start time, receive the display data and schedule data to be distributed and store them in the local directory, read the stored data to output the display data, read the schedule data, interpret, and specify the time. Instructs display switching to the screen display unit and stops screen output when all schedules are completed and stops the operation of own system at the set date and time to prevent system trouble by continuous operation for a long time. And the advertising means member management delivery system by the Internet, wherein the projector is turned on only during the time zone during which the advertisement is displayed. The method of claim 1, wherein the data server, In response to the data request from the display terminal, the schedule is distributed and the display data is distributed to each terminal using HTTP, the communication start time with the display terminal or the data request time from the display terminal is recorded and the display terminal is recorded. A system for managing distribution of advertising means by the Internet, wherein the time at which the data display is finished is recorded. The method of claim 1, wherein the remote management terminal, Register the newly installed display terminal in the system, list the information of the running display terminal and the troubles during operation, register the display data with the data server, create the schedule data, register it with the data server, and register the schedule with the display terminal. And registering with a data server in association with the data server and remotely logging into the display terminal to execute a recovery operation or an update of an application when an error occurs. The method of claim 1, wherein the data server, A system for managing and delivering advertisement means members by the Internet, characterized by a three-tier client server based on WBT technology. In the system for managing distribution of advertising means by the Internet, which distributes data of image information, A display terminal for receiving and storing data to be delivered and a schedule to be delivered and outputting the stored data; A data server that accumulates and manages the data and schedule to be distributed, transmits the data and schedule to be displayed on the display terminal, and records an operation state of the display terminal; A remote management terminal connected to the Internet for monitoring the operation state of the display terminal and executing a remote operation; A projector receiving and projecting the data from the display terminal; And A screen for displaying the data projected from the projector, And a display system, a data server, and a remote management terminal connected to the Internet, respectively. The method of claim 6, wherein the display terminal, Connect to the data server before the display start time, receive the display data and schedule data to be distributed and store them in the local directory, read the stored data to output the display data, read the schedule data, interpret, and specify the time. Instructs display switching to the screen display unit and stops screen output when all schedules are completed, and stops the operation of the own system at the set date and time to prevent system trouble by continuous operation for a long time. And the advertising means member management delivery system by the Internet, wherein the projector is turned on only during the time zone during which the advertisement is displayed. The method of claim 6, wherein the data server, In response to the data request from the display terminal, the schedule is distributed and the display data is distributed to each terminal using HTTP, the communication start time with the display terminal or the data request time from the display terminal is recorded and the display terminal is recorded. A system for managing distribution of advertising means by the Internet, wherein the time at which the data display is finished is recorded. The method of claim 6, wherein the remote management terminal, Register the newly installed display terminal in the system, list the information of the running display terminal and the troubles during operation, register the display data with the data server, create the schedule data, register it with the data server, and register the schedule with the display terminal. And registering with a data server in association with a data server and remotely logging into the display terminal to execute a recovery operation or an update of an application when an error occurs. The method of claim 6, wherein the data server, A system for managing and delivering advertisement means members by the Internet, characterized by a three-tier client server based on WBT technology. The method of claim 6, From the top, it becomes a circle, and from the side, the screen is formed in a cylindrical shape, and at least one projector is installed in the inner center of the screen, and each projects the image on the projection screen, thereby displaying the image information on the entire 360 degree of the screen. Distribution system for managing the means of advertising means by the Internet, characterized in that the projection. The method of claim 11, And a distribution management system for advertising means by the Internet, wherein image information is displayed while rotating the projector at the center of the cylindrical screen. In the method for delivering and managing a member of the advertising means through the Internet which distributes employment information and company information of a company to job seekers using the system described in claim 1, Transmitting the company information to the data server of the system through the Internet to register the information; Storing the information in a database and using the information to construct an information homepage of the enterprise in the system; And And distributing the information to a display terminal of a job seeker. The method of claim 14, wherein the data server, A method for delivering and managing member means of advertising by the Internet, characterized in that the WBT technology is a three-tier client server. The method of claim 14, And a method for reading information from the display terminal and displaying the information on a predetermined bulletin board.