KR20020024426A - System and method for providing contents based on ip multi-cast, and media for storing program source thereof - Google Patents

Abstract

PURPOSE: An IP multicast based contents providing system and method is provided to manufacture a site dynamically providing contents, sent through a satellite, to users who have equipments and programs that can receive and output these contents and to add a link unit to the site so that they can see extrinsic information for the contents. CONSTITUTION: An IP multicast support server(300) consists of a satellite transmitting antenna(340), a gateway(330), a stream server(320), and a multicast contents providing server(310). The satellite transmitting antenna(340) sends a DVB(Digital Video Broadcast) signal, inputted from the gateway(330), to a satellite(100). The gateway(330) converts an IP signal, inputted from the stream server(320), into a DVB signal. The stream server(320) converts contents, inputted from the multicast contents providing server(310), into an IP signal. The multicast contents providing server(310) has a plurality of contents, including moving picture contents, to provide to a plurality of users through the satellite(100). The multicast contents providing server(310) internally manufactures and possesses extrinsic information for those contents or comprises a link unit so as to provide this extrinsic information. Also the multicast contents providing server(310) provides extrinsic information corresponding to each contents to users through the link unit.

Description

SYSTEM AND METHOD FOR PROVIDING CONTENTS BASED ON IP MULTI-CAST, AND MEDIA FOR STORING PROGRAM SOURCE THEREOF}

The present invention relates to a content providing system and method based on IP multicast, and a recording medium recording a source of the program.

In more detail, a site for dynamically providing the content to a user having a device and a program capable of receiving and outputting the content transmitted to the satellite is provided to the user. A system and method for providing contents based on IP multicast for providing a user with a link means to view additional information on the content as well as an advertisement using the content, and a source of the program It relates to a recording medium recorded.

Until now, most of the advertisements using video (CF, etc.) are business-oriented advertisements, not user-oriented advertisements. For example, if a customer likes a product through CF and wants to buy it, he or she can find the relevant telephone number or go to the store and buy the product directly.

In addition, if a user misses a phone number to purchase a product that advertises the advertisement more or cannot purchase a desired item in a store, the consumer most often gives up on purchasing the product itself.

And, if the desired product does not even advertise, do not know how to purchase the product to give up the purchase for the product.

With the recent rapid spread of computer systems and the support of high-speed communication networks, buyers who want to purchase certain products are not satisfied with only the advertisements flowing out of the TV. In other words, buyers collect relevant information through PC communication or the Internet when they have a product they want, and after purchasing the product after grasping the advantages and disadvantages of each product through bulletin boards of related products opened on the Internet.

Therefore, there is a problem that a general moving picture advertisement cannot satisfy the needs of the buyer.

In order to solve the above problems, product suppliers have begun advertising through the Internet. That is, when a user places a banner advertisement on a website that is well known to a user, and a user clicks on the banner advertisement, the user may obtain related information or purchase a desired item through an electronic commerce.

It has been pointed out that the use of these advantages is increasing the proportion of advertisements on the Internet, but due to the limitation of the slow communication network, it is not possible to provide users with images such as CF using airwaves on the Internet. B, because pictures are used in Internet advertisements, it is difficult not only to attract the buyers 'eyes but also because the advertisements through the Internet are rapidly increasing, the banner advertisements no longer attract the buyers' eyes.

An object of the present invention is to create a site for dynamically providing the content to the user having a device and a program capable of receiving and outputting the content transmitted to the satellite to solve the above-mentioned problems to the user On the other hand, by providing a link means for viewing the additional information on the content on the site content providing system based on IP multicast for not only advertising using the content but also to perform a predetermined service to the user And a recording medium recording the source of the program.

1 is a view for explaining a content providing system based on IP multicast according to the present invention;

FIG. 2 is a diagram illustrating a multicast content support server applied to FIG. 1; FIG.

3 is a flowchart illustrating a content providing method based on IP multicast according to the present invention;

4 to 8 is an exemplary view of a web page implemented by the present invention.

<Code Description of Main Parts of Drawing>

100: satellite 200: network communication network

300: IP multicast support server 400: user terminal

500 (1) ~ 500 (N): affiliate sites

One embodiment of the present invention for achieving the above object is to transmit a variety of content, including video content through an artificial satellite, so that the user can receive and view the various content using a user terminal equipped with a satellite receiving means In an IP multicast-based content providing system, a link page for receiving additional information of the video content together with video content is transmitted to the user terminal to provide the video content and additional information thereof to the user. Note includes IP multicast-enabled servers.

In addition, another embodiment of the present invention for achieving the above object, by transmitting a variety of content, including video content through a satellite, the user can receive and view the various content using a user terminal equipped with a satellite receiving means In a method of operating an IP multicast-based content providing system for transmitting a video content, a link page for receiving additional information of the video content together with the video content is transmitted to the user terminal, thereby providing the user with the video content and the like. Characterized by providing additional information.

Another embodiment of the present invention for achieving the above object is to transmit a variety of content, including video content through an artificial satellite, so that the user can receive and view the various content using a user terminal equipped with a satellite receiving means A recording medium for recording an IP multicast-based content providing program, comprising: transmitting a link page for receiving additional information of the video content together with the video content to the user terminal, the video content and the user It includes an IP multicast support process that provides additional information about this.

The present invention below transmits various contents to specific users through satellite based on IP multicast, and provides the link means included in the content if the user desires by providing the link means in the provided content. When clicked, additional information corresponding to the content can be provided through the terrestrial network, which is an internet network, so that a user's intention to purchase and reliability of the provided content can be improved. And the method, and the recording medium recording the program source will be described as a preferred embodiment, but the technical idea of the present invention is not limited to this, but may be modified by those skilled in the art can be variously implemented.

In addition, the preferred embodiment of the present invention includes embodiments such as a computer system and a computer program product programmed to execute the method of the present invention. According to an embodiment of a computer system, a set of instructions for carrying out a method resides in one or more memories (RAM), which sets of other computer memory, such as, for example, a hard disk, until needed by the computer system. Can be stored as a computer program product.

1 is a diagram illustrating a content providing system based on IP multicast according to the present invention, and FIG. 2 is a diagram illustrating an IP multicast content providing server applied to FIG. 1.

In the present invention, as shown in FIG. 1, the satellite 100 transmits various contents including a video produced by the IP multicast support server 300 to be received and viewed by an unspecified number of users.

The network communication network 200 includes a wired and wireless communication network, and enables an unspecified number of users to make an online connection to the IP multicast support server 300, and the user establishes a ground network in the IP multicast support server 300. The additional information of the content provided through the user can be provided.

The IP multicast support server 300 transmits to the user terminal 400 a link page for receiving additional information of the video content together with the separately produced video content such as a trailer in a predetermined product or movie, and the user. Provides video content and additional information about it.

The user terminal 400 must include a satellite antenna 410 and a satellite reception card 420 in order to receive various contents including video content transmitted through the satellite 100, and through the satellite reception card. And a terminal 430 equipped with a multicast broadcast receiving program capable of playing and outputting received content.

A plurality of affiliate sites {500 (1) to 500 (N)} produce the content, transmit the produced content to the multicast content providing server 310, and the production when the user clicks a link page. A web page for providing additional information corresponding to a content is provided.

On the other hand, the IP multicast support server 300 is a satellite transmission antenna 340 for transmitting a signal converted into DVB (Digital Video Broadcast) input from the gateway 330 to be described later to the satellite 100 and, A gateway 330 for converting the IP signal input from the stream server 320 to a DVB signal, a stream server 320 for converting the content input from the multicast content providing server 310 described later into an IP signal, Link means for having a plurality of contents including a video content to be provided to the plurality of users through the satellite 100, while having additional information about the content, or to provide the additional information It further comprises a multicast content providing server for providing additional information corresponding to the content to the user by using a link means (3) 10).

The multicast content providing server 310 may provide a page for providing plot information on the movie when the content provided to the user is movie content and / or a reservation input window where the movie ticket may be reserved when the user requests it. To be transmitted through the network communication network (200).

As shown in FIG. 2, the multicast content providing server 310 includes a multicast content DB 311 storing at least one content to be provided to the satellite 100 and a network communication network 200. Multicast content providing module (312) for supporting the download of the multicast broadcast receiving program for receiving the content in response to the user's request to the online connection through the user terminal 400 to display on the screen of the user terminal (400) It consists of.

When the user clicks on a link page corresponding to the content, the multicast content providing module 312 displays the bulletin board web page through the network communication network so that the user can write a message about the content and the user can write a message. Transmit to the terminal 400.

The multicast content providing module 312 further includes a link means for converting the content provided to the user into an e-commerce web page capable of purchasing the product in response to a user's click. Doing.

The multicast content providing module 312 supports providing one or more link means corresponding to the content provided to the user, and supports the one or more link means dynamically providing corresponding content. .

The operation of the IP multicast-based content providing system according to the present invention configured as described above will be described in more detail with reference to the accompanying drawings.

3 is an operation flowchart for explaining a content providing method based on IP multicast according to the present invention, and FIGS. 4 to 8 are exemplary views of a web page implemented by the present invention.

First, the operator of the IP multicast support server 300 to produce a variety of content, including video content to provide to the unspecified number of users to build a separate multicast content DB (311), or to provide a web source of the content Partnerships with sites {500 (1) -500 (N)} should be established.

Websites (500 (1) to 500 (N)) that are affiliated with the IP multicast support server 300 are upgraded when various information such as a product or a movie for advertising to a large number of users is upgraded. Each time, information upgraded to the IP multicast support server 300 is periodically provided.

In addition, the operator of the IP multicast support server 300, the web page produced by the IP multicast support server 300 itself for providing additional information about the content in addition to the various content provided to the satellite 100 The system is constructed so that it can be linked with affiliated websites {500 (1) to 500 (N)} that have or have provided the content.

As an example, a process of constructing a system for directly producing and distributing the content and additional information will be described. First, an operator of the IP multicast support server 300 provides an advertisement for a product or a movie to be provided to an unspecified number of users. After encoding the source into an ASF file, the contents to be inserted in the middle of the ASF file are planned, and the planned contents are generated into respective web pages by web designers. When the web page is generated, web programmers write a JavaScript for calling the web page in a main HTML file, and build a system to call the web page at a desired point in time of the ASF file.

The IP multicast support server 300 constructed through the above processes is also constructing a system for allowing an unspecified number of users to make an online connection through the network communication network 200, and the unspecified number of users may be configured in the network communication network. After making an online connection to the IP multicast support server 300 through 200, a multicast broadcast receiving program or additional information of content provided through the satellite 100 may be provided ( S100).

That is, when the user performs online access to the IP multicast support server 300 through the network communication network 200 using a web browser installed in the user terminal 400, the IP multicast support server 300 is A web page for providing a multicast broadcast reception program and various information to the user is transmitted to the user terminal 400.

Then, the user downloads the multicast broadcast reception program through the web page transmitted to the user terminal 400 (S110).

As described above, when the user downloads a program for receiving a multicast broadcast, and executes the multicast broadcast program (S120), the user terminal 400 transmits various contents transmitted through the satellite 100, that is, The multicast broadcast including the link means is received through the satellite antenna 410 and the satellite reception card 420 and displayed on the screen of the terminal 430 (S130).

In addition, the user terminal 400 automatically makes an online connection to the IP multicast support server 300 through the network communication network 200. Of course, if the user merely wants to provide the contents through the satellite, it is not necessary to make an online connection to the IP multicast support server 300 through the network communication network 200.

That is, the IP multicast support server 300 provides satellite information on text information describing the video content along with the video content of music videos, movies, and various goods, as shown in the screen diagrams of FIGS. 5 to 8. Send through (100).

The text information includes price information, additional description of the product, name and telephone number of a provider providing the product, and the like, when the video content is related to the product. In case of being linked to or when there is a web page produced separately for the product, the text information includes link means for making an online connection with the web page.

That is, the IP multicast support server 300 continuously checks whether the user selects the link means through the network communication network 200 while transmitting content through the satellite 100 (S140).

As a result of checking in step S140, when the user clicks on the link means displayed on the screen of the terminal 430, the IP multicast support server 300 recognizes this through the network communication network 200, the link The web page connected by the means may be transmitted to the user terminal 400 (S150).

The example of the link means will be described. If the content provided to the user terminal 400 is a product, clicking on the link means results in a web page or the product providing more detailed information about the product. There is provided a bulletin board web page for posting general users' opinions or an e-commerce web page for purchasing the product.

On the other hand, when the content provided to the user terminal 400 is a movie, a web page having a reservation input window for booking a ticket of the provided movie by the link means, a bulletin board for a movie review, or a fellowship web A page is provided.

4 is a diagram illustrating a web page having IP and port information stored in a multicast broadcast receiving program provided to users by the IP multicast support server 300. When various contents are for advertisement. Since it is distributed free of charge, the IP and Port information may be exposed during the program download process for receiving the multicast broadcast.

The IP and Port information is an element to receive various contents transmitted through the satellite 100, the IP multicast support server 300 by sending the IP and Port information with the content to the Only the user terminal 400 having IP and Port information can receive the content.

Accordingly, as described above, when the content provided through the satellite is a predetermined product, the present invention may be linked with an e-commerce site that can purchase the product to induce a user's desire to purchase the product to sell the product. It has the effect of activating commerce.

In addition, the present invention is convenient for the revival of the movie business and the user's booking by linking a movie site where the movie can be viewed and a site where the movie ticket can be reserved when the content provided through the satellite is a trailer of a predetermined movie. It provides the effect that can be derived at the same time.

Although described above with reference to a preferred embodiment of the present invention, those skilled in the art will be variously modified and changed within the scope of the invention without departing from the spirit and scope of the invention described in the claims below It will be appreciated.

Claims (25)

In the IP multicast-based content providing system for transmitting a variety of content, including video content through an artificial satellite, and allowing the user to receive and view the various content using a user terminal equipped with a satellite receiving means, And an IP multicast support server that transmits a link page for receiving additional information of the video content together with the video content to the user terminal, thereby providing the video content and additional information thereof to the user. IP multicast-based content providing system. The method of claim 1, wherein the IP multicast support server, A satellite transmission antenna for transmitting a signal converted into DVB (Digital Video Broadcast) input from the outside to the satellite; A gateway for converting an IP signal input from the outside into a DVB signal; A stream server for converting content input from the outside into an IP signal; And It has a plurality of contents including a video content to be provided to the satellite through a plurality of users, while the additional means for the self-produced or the additional information on the content is provided, or further link means to provide the additional information IP multicast-based content providing system comprising a multicast content providing server for providing additional information corresponding to the content to the user by using a link means. The server of claim 2, wherein the multicast content providing server comprises: And a multicast content providing module that supports downloading of the multicast broadcast receiving program for receiving the content and displaying the content on a screen of the user terminal according to a request of the user who has made an online connection through a network communication network. IP multicast-based content providing system characterized in that. The server of claim 2, wherein the multicast content providing server comprises: IP multicast-based content providing system, characterized in that it further comprises a multicast content DB for storing at least one content to be provided to the satellite. The method of claim 3, wherein the multicast content providing module, When the user clicks on the link page corresponding to the content, IP multi-subject to the user terminal via a network communication network to transmit a message about the content and the user's message board so that the user can write a message Cast-based content delivery system. The method of claim 1, A plurality of affiliated sites that produce the content, transmit the produced content to a multicast content providing server, and provide a web page for providing additional information corresponding to the produced content when the user clicks on a link page; IP multicast-based content providing system comprising a. The server of claim 2, wherein the multicast content providing server comprises: When the content provided to the user is a movie content, a page providing plot information on the movie and / or a reservation input window for booking the movie ticket when the user requests it may be transmitted through a network communication network. IP multicast-based content providing system, characterized in that. The method of claim 3, wherein the multicast content providing module, When the content provided to the user is a content for a predetermined product, IP multicast-based, characterized in that it further comprises a link means for switching to an e-commerce web page to purchase the product in response to the user's click Content Delivery System. The method of claim 3, wherein the multicast content providing module, IP multicast-based content, characterized in that it supports to provide one or more link means corresponding to the content provided to the user, and to provide the one or more link means dynamically corresponding to the content Provide system. In the operating method of the IP multicast-based content providing system for transmitting a variety of content, including video content through the satellite, and allowing the user to receive and view the various content using a user terminal equipped with a satellite receiving means , Providing the IP multicast-based content, characterized in that a link page for receiving additional information of the video content together with the video content is transmitted to the user terminal, thereby providing the video content and additional information thereof. Way. The method of claim 10, And providing a content providing process for downloading a multicast broadcast receiving program for receiving the content and displaying the content on a screen of the user terminal at the request of the user who has made an online connection through a network communication network. IP multicast-based content providing method. The method of claim 10, IP multicast-based content providing method further comprising the step of building a multicast content DB that stores at least one content to be provided to the satellite. The method of claim 11, wherein the multicast content providing process comprises: If the user clicks on a link page corresponding to the content, transmitting the message about the content and a bulletin board web page to the user terminal through a network communication network so that the user can write a message. IP multicast-based content providing method characterized in that. The method of claim 10, Producing the content, transmitting the produced content to a multicast content providing server, and if the user clicks a link page, providing a web page for providing additional information corresponding to the produced content; IP multicast-based content providing method, characterized in that. The method of claim 10, When the content provided to the user is a movie content, a page providing plot information on the movie and / or a reservation input window for booking the movie ticket when the user requests it may be transmitted through a network communication network. IP multicast-based content providing method further comprising the step of. The method of claim 11, wherein the multicast content providing process comprises: If the content provided to the user is content for a predetermined product, further comprising the step of transmitting to the user terminal a link means for switching to an e-commerce web page capable of purchasing the product in response to a user's click. IP multicast-based content providing method characterized in that. The method of claim 11, wherein the multicast content providing process comprises: And supporting at least one link means corresponding to the contents provided to the user, and supporting the at least one link means dynamically corresponding to the contents. Multicast-based content delivery method. To a recording medium that records various contents including video contents through an satellite and records an IP multicast-based contents providing program for allowing a user to receive and view the various contents using a user terminal equipped with a satellite receiver. In And a main process for transmitting a link page for receiving additional information of the video content together with the video content to the user terminal, thereby providing the video content and additional information thereof to the user. Record media recording programs based on casts. The method of claim 18, wherein the main process, And a content support process for supporting a download of a multicast broadcast receiving program for receiving the content and displaying the content on a screen of the user terminal according to a request of the user who has made an online connection through a network communication network. Recording medium recording an IP multicast-based content providing program. The method of claim 18, And a process of constructing a multicast content DB storing at least one or more contents to be provided to the satellite. 20. The method of claim 19, wherein the content support process is: If the user clicks on a link page corresponding to the content, further comprising the step of sending a message about the content and a bulletin board web page to the user terminal through a network communication network so that the user can compose the message. A recording medium recording an IP multicast-based content providing program. The method of claim 18, A process of producing the content, transmitting the produced content to a multicast content providing server, and providing a web page for providing additional information corresponding to the produced content when the user clicks on a link page; Recording medium recording an IP multicast-based content providing program, characterized in that. The method of claim 18, When the content provided to the user is a movie content, a page providing plot information on the movie and / or a reservation input window for booking the movie ticket when the user requests it may be transmitted through a network communication network. Recording medium recording the IP multicast-based content providing program, characterized in that it further comprises a process. 20. The method of claim 19, wherein the content support process is: If the content provided to the user is a content for a predetermined product, further comprising the step of transmitting a link means to the user terminal to switch to an e-commerce web page capable of purchasing the product in response to a user's click; A recording medium recording an IP multicast-based content providing program. 20. The method of claim 19, wherein the content support process is: And a process of supporting one or more link means in correspondence with the contents provided to the user, and supporting the one or more link means in dynamically corresponding to the contents. Recording medium recording multicast-based content providing program.