KR20030002106A - Method for providing a advertizement contents marketing by using internet - Google Patents

Abstract

PURPOSE: An advertisement contents marketing method is provided to link or port advertisements to web sites according to an advertisement marketing request from a client so that it can advertise a commodity or a company image simultaneously at a plurality of web sites. CONSTITUTION: The method comprises several steps. First, a server determines whether an advertisement request is transmitted from a client, and stores data on the client at a database if an advertisement request is transmitted(S202, S204, S206). Then the server offers some advertisement marketing schemes to the client, and determines which advertisement marketing scheme is selected by the client(S208, S210, S214, S220). The server produces advertisement contents corresponding to the selected advertisement marketing scheme, and links the advertisement contents to relevant web sites(S216, S222). Finally, the server makes the client pay the advertisement contents(S218, S224).

Description

Marketing method for advertising content using internet network {METHOD FOR PROVIDING A ADVERTIZEMENT CONTENTS MARKETING BY USING INTERNET}

The present invention relates to an advertising content marketing technology, and more particularly, to an advertising content marketing method using an internet network.

The Internet is a communication network connected to provide communication services between computers all over the world. In recent years, the Internet is provided not only by computers but also through Internet TVs (aka Web TVs) connected to home TVs. In this Internet, all operations are performed on-line, so the processing speed is faster than general off-line operations, and there is almost no space limitation, thereby enabling infinite information sharing. Thus, the Internet has made it possible to move many jobs that are processed offline, such as e-mail, shopping, data retrieval, newspapers, broadcasting, banking, and the like, online.

As such, much of daily life is made through the Internet, and the number of Internet users is rapidly increased. As a result, the Internet has emerged as a major advertising medium along with broadcasting media such as newspapers, TVs, and radios. In other words, by placing advertising content or banner advertisements linked to the internet site or part of the company's homepage where users are connected, it creates a wider variety of advertisement effects that are not limited to offline. have.

However, the advertisement using the Internet may be economically expensive in terms of an advertiser, that is, a business operator, as in a general offline advertisement. In other words, the advertiser wants to promote his image on many popular websites with many visitors, such as Yahoo, CHOLLIAN, HITEL, SAEROM and ALTAVISTA. On the other hand, if you apply for ads on each site, you will inevitably suffer huge losses.

Even if the advertisement is placed on the company's homepage, the cost is not enough. In the case of a company without the company's homepage, it is necessary to rely on purely different sites to advertise. Was raised.

Therefore, there is an urgent need for an advertising marketing technology that is economically inexpensive for those who do not have a homepage or those who have a homepage to promote their company at a low price.

Accordingly, the present invention has been made in accordance with the above-described requirements, and by linking the advertisement product to a plurality of related sites in response to an advertisement request from a client, to create an effect that can simultaneously advertise on multiple sites even with one charge. Its purpose is to provide an advertising content marketing method using an internet network.

In order to achieve the above object, the present invention provides a first step of determining whether an advertisement content marketing request is requested from a client in an advertisement content marketing method using an internet network, and if the advertisement content marketing request is requested, database the client information. Wow; Presenting at least one advertisement marketing scheme to the client, and determining whether a predetermined advertisement marketing scheme is selected by the client; Determining that a predetermined advertising marketing scheme is selected, thereby producing advertising content corresponding to the selected advertising marketing scheme and linking or porting it to at least one related site; It provides a method for advertising content marketing using the Internet network comprising the fourth step of charging the client for the cost of advertising content production.

1 is a basic block diagram for implementing an advertising content marketing method according to the present invention,

Figure 2 is a flow diagram of the advertising content marketing process using the Internet network according to a preferred embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

100: client

102: Internet network

104: Advertising Content Marketing Server

106: Client Information DB

108: Advertising product DB

110: billing DB

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the present invention.

1 is a schematic block diagram for implementing an advertising content marketing method according to the present invention, which includes a client 100, an internet network 102, an advertisement content marketing server 104, a client information DB 106, and an advertisement product. DB 108 and billing DB 110.

As shown, the client 100 may be, for example, a terminal capable of connecting to the Internet network 102 using a leased line, an ADSL, a modem, or the like, or a user who uses the terminal (in this embodiment, may be referred to as an advertiser). Each client 100 can access the advertisement content marketing server 104 according to the present invention through the Internet network 102 and receive the advertisement content registration service provided according to the present invention. Although only one client 100 is shown for convenience of description, several clients may be connected, and this fact will be easily understood by those skilled in the art.

The advertisement content marketing server 104 according to the present invention performs an information input process in response to the advertisement application request from the client 100 described above, and records the input client information in the client information DB 106 described later. . In addition, the advertisement content marketing server 104 may store a plurality of advertisement product lists recorded in the advertisement product DB 108, for example, a product list such as "home page", "CF video advertisement", "panorama advertisement", and the like. 100) to induce a predetermined advertisement product to be selected.

In this case, the "home page" is a case where a client has a homepage, and the homepage is linked to various sites such as Yahoo and Chunian to promote the company. This homepage link function can be provided free of charge.

In addition, products such as "CF video advertisement" and "panorama advertisement" may be linked to each site, the related CF video, panorama advertisements produced separately to promote the advertising content required by the client (100). Such "CF video advertisement" and "panorama advertisement" may be charged to the client 100 by setting a predetermined production cost. That is, the charging information of the client 100 may be recorded in the charging DB 110, and the client 100 may be charged accordingly.

Hereinafter, with the above-described configuration, it will be described in detail with reference to the flowchart of Figure 2 attached to the advertising content marketing process using the Internet network according to a preferred embodiment of the present invention.

First, when any client 100 is connected to the advertising content marketing server 104 according to the present invention via the Internet network 102 (S200), the advertising content marketing server 104 proceeds to step S202 to low-cost Determine if there is a request for advertisement.

As a result of the determination in step S202, when the advertisement application is requested, the advertisement content marketing server 104 proceeds to step S204 to perform an information input process. The information input process is a process for allowing the client 100 to input company information such as a business name, a business type, a phone number, and the like, and the detailed description thereof will be omitted.

When the information input process in step S204 is completed, the advertising content marketing server 104 proceeds to step S206 to database the inputted client information. This database process is for sharing information with the second and third clients, and is basically a process to be preceded in the advertising content marketing method according to the present invention.

Meanwhile, in step S208, the advertisement content marketing server 104 may present predetermined advertisement products through the display window of the terminal of the client 100 so that the client 100 may select the desired advertisement product. For example, a list of products such as "home page", "CF video advertisement", "panorama advertisement", etc. in the advertisement product DB 110 as described above is presented to the client 100 to induce a predetermined advertisement product to be selected. will be.

If the "home page" is selected by the client 100 (S210), the advertising content marketing server 104 proceeds to step S212 to link its homepage to each site (Yahoo, Cheon Lian, etc.). This single link process allows the homepage of the client 100, that is, all of its image information to be displayed on various sites.

In addition, when "CF video advertisement" is selected by the client 100 (S214), the advertising content marketing server 104 proceeds to step S216 to link the video advertisement to each site. Such "CF video ads" can also be promoted simultaneously on multiple sites. In this case, the video advertisement is made to order through a predetermined production process in response to a request of the client 100, the detailed description of such an advertisement production process is omitted in this embodiment.

Meanwhile, in step S218, the advertisement content marketing server 104 records the charging information of the client 100 in the charging DB 110 and charges the client 100 with the corresponding amount. In other words, it charges for the production of "CF video advertising".

On the other hand, when the "panorama advertisement" is selected by the client 100 (S220), the advertising content marketing server 104 proceeds to step S222 to link the panorama advertisement to each site. These "panorama ads" can also be promoted on multiple sites at the same time. At this time, the panorama advertisement is also made to order through a predetermined production process in response to the request of the client 100, the description of the specific production process will be omitted.

In addition, in step S224, the advertising content marketing server 104 records the charging information of the client 100 in the billing DB (110) and bills the client 100 the amount accordingly. In other words, it charges for the production of "panorama advertising".

As mentioned above, although this invention was concretely demonstrated based on the Example, this invention is not limited to this Example, A various deformation | transformation, for example, not only an advertisement content but a various thing within the range which does not deviate from the summary, Of course, the marketing of multimedia content is also possible.

Therefore, the present invention can advertise its image on several sites at the same time at a low cost, thereby maximizing cost reduction and increasing sales.

Claims (2)

In the advertising content marketing method using the Internet network, Determining whether an advertisement request is requested from a client, and if the advertisement request is requested, databaseing the client information; Presenting at least one advertisement marketing scheme to the client, and determining whether a predetermined advertisement marketing scheme is selected by the client; If the predetermined advertisement marketing scheme is selected as a result of the determination, creating a advertisement content corresponding to the selected advertisement marketing scheme and linking it to at least one related site; And a fourth step of charging the client for the cost of producing the advertisement content. The method of claim 1, The method further comprises the step of linking the home page of the client to at least one or more related sites for free.