JP2006246147A - System for displaying television advertisement and its method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To reduce a unit price of an advertisement, and to appropriately provide detailed information on commodities and services to consumers. <P>SOLUTION: This television advertisement display system is a system for displaying an advertisement in a advertisement display area 10 by providing the display area 10 at the periphery of a television screen 3 in the course of the broadcast of a television program. The system is provided with a display processing means 12 for advertisement portal site specification information which performs processing for stationarily displaying advertisement portal site specification information, for specifying a advertisement portal site for a predetermined period of time continuously in a part 11 of the display area 10; and a display processing means 14 for advertisement specification information which performs processing for displaying advertisement specification information, for specifying an advertisement whose detailed information is registered in the advertisement portal site for a period of time shorter than the display period of the advertisement portal site specification information, in the other part 13 of the display area 10. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a television advertisement display system and method for displaying an advertisement on a peripheral portion of a television screen during a television program broadcast.

  Conventionally, private television broadcasting stations have solicited advertisements from companies, etc., and earned income by broadcasting the advertisements. And this kind of advertisement is usually broadcast in a short time between television programs (for example, refer to Patent Document 1).

Because TV information flows, even if you are interested in the information and products that flow, it is difficult to get detailed information on the information and products, and you can contact them in real time. There wasn't. Therefore, it is valuable to be able to see the information you have just seen comprehensively on the Internet right now, and on the Web, there is a thriving reciprocal link between sites to increase access to each site called Blog. Yes, this is a mutual link between the TV screen and the Web. It is a mechanism that fuses both.
Japanese Patent Laid-Open No. 08-149099

  As described above, in the above-described conventional television advertisement, since it is necessary to play many advertisements in a short time between television programs, the time allocated per advertisement is very short, about several tens of seconds. Therefore, in order to impress the content of advertisements on TV viewers, it is necessary to air the same advertisements many times or to produce advertisements that have an impact on the viewers. There was a problem that only some large companies could use it.

  In addition, due to time constraints, there is a problem that the contents of products and services cannot be sufficiently transmitted to viewers. In other words, since conventional TV advertisements flow away in a short time, even if viewers are interested in the product or service of the advertisement, it is difficult to obtain detailed information about the product or service. It was impossible to obtain such information in real time.

  The present invention has been made to solve the above-mentioned problems, and can be used by small and medium-sized enterprises and venture companies with a low funding capacity in order to reduce the advertising unit price. Further, detailed information on products and services to consumers It is an object of the present invention to provide a television advertisement display system and method capable of accurately providing the same.

  The present invention provides a television advertisement display system for providing an advertisement display area in a peripheral portion of a television screen during a television program broadcast, and displaying an advertisement in the advertisement display area. An advertisement portal is provided in a part of the advertisement display area. Advertising portal site identification information display processing means for performing processing for stationary display of advertising portal site identification information for specifying a site for a predetermined time, and in other parts of the advertisement display area, Advertisement specifying information display processing means for performing processing for displaying the advertisement specifying information for specifying the advertisement in which the detailed information is registered for a shorter time than the display time of the advertisement portal site specifying information. Features.

  And preferably, the said advertisement specific information display process means is comprised so that the process for scroll-displaying the said advertisement specific information may be performed.

  A television broadcast receiving means for receiving a television broadcast signal relating to the television program and advertisement; an Internet communication means for communicating with the portal site via the Internet; and an advertisement display area on the television screen. Internet processing means for displaying the content of the advertising portal site on the TV screen via the Internet communication means when the icon of the advertising portal site displayed in a part of the Internet portal is selected. Good.

  The present invention is also a television advertisement display method for displaying an advertisement in an advertisement display area provided in a peripheral portion of a television screen during a television program broadcast, wherein the advertisement portal site display processing means includes a part of the advertisement display area. In addition, the step of performing a process for statically displaying the advertisement portal site specifying information for specifying the advertisement portal site for a predetermined time, and the advertisement specifying information display processing means, in the other part of the advertisement display area, Performing a process for displaying advertisement specifying information for specifying an advertisement whose detailed information is registered in the advertisement portal site for a shorter time than a display time of the advertisement portal site specifying information. Features.

  Preferably, the advertisement specifying information display processing means further includes a step of performing a process for scrolling and displaying the advertisement specifying information in another part of the advertisement display area.

  A step of receiving a television broadcast signal of the television program and advertisement and displaying the television program on the television screen; and the advertisement displayed in a part of the advertisement display area of the television screen. It is preferable that when the portal site icon is selected, the Internet processing unit further includes a process for displaying the content of the advertisement portal site on the television screen via the Internet communication unit.

  According to the present invention, since the advertisement portal site specific information is displayed stationary for a predetermined time in the advertisement display area in the peripheral portion of the TV screen during the broadcast of the TV program, the viewer wants to know detailed information about the advertisement. Can be given enough time to write down or memorize the advertising portal site specific information. Therefore, viewers can easily obtain the detailed information of the advertisement through the advertising portal site during or after the TV program is broadcast, and accurately grasp the contents of the advertisement product or service. can do.

  In addition, there are no restrictions on the time to display advertisements on the TV screen, and since many advertisements can be displayed in a short time, the unit price of advertisements can be kept low, and SMEs and venture companies with poor financial capabilities. Various excellent effects can be obtained, such as the expansion of the user group of television advertisements.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  First, a television advertisement display system and method according to a first embodiment of the present invention will be described with reference to FIGS. Here, FIG. 1 is a schematic diagram showing the overall configuration of the television advertisement display distribution system according to the present embodiment, FIG. 2 is a flowchart showing the processing procedure of the television advertisement display distribution method according to the present embodiment, and FIG. FIG. 4A is a front view showing a television screen on which a television program is being broadcast, FIG. 4B is a front view showing a television screen displaying an advertisement portal site, and FIG. 4 shows another example in which an advertisement is displayed on the television screen. It is a front view.

  The television advertisement display / distribution system according to the present embodiment is applied to a television with an Internet reception function, and includes a television broadcast receiver 2 that receives a television broadcast such as an analog broadcast or a digital broadcast via an antenna 1, and a television. The Internet that communicates with the television broadcast processing unit 4 that performs predetermined processing to display the television broadcast received by the broadcast receiving unit 2 on the television screen 3, and the content distribution server 6 that distributes the advertising portal site via the Internet 5. The communication unit 7, the Internet processing unit 8 that performs a predetermined process for displaying on the television screen based on the data acquired via the Internet communication unit 7, and the television screen 3 are schematically configured.

  The television broadcast processing unit 4 includes a television program broadcast processing unit 9 that performs processing for generating and broadcasting a television program, and an advertisement display area 10 that is formed in a strip shape in two upper and lower stages at the bottom of the television screen 3. In the lower part 11, the advertisement portal site identification information for identifying the advertisement portal site, such as the name of the advertisement portal site, URL (Uniform Resource Locator), icon 16, etc. is continuously displayed for a predetermined time, for example, 10 minutes. The advertisement portal site specifying information display processing unit 12 that performs the processing for causing the advertisement to be displayed, and the advertisement, such as the subject and content of the advertisement whose detailed information is registered in the advertisement portal site, are specified in the upper part 13 of the advertisement display area 10 Processing for scrolling and displaying the advertisement specifying information for a shorter time than the display time of the advertisement portal site specifying information, for example, 10 seconds. And an advertisement specific information display processing section 14.

  Next, a processing procedure of the television advertisement display method according to the embodiment of the present invention will be described mainly with reference to FIGS. 1 and 2.

  When the television broadcast receiving unit 2 receives the data signal related to video and audio and the data signal related to text and image via the antenna 1 (S101), the television broadcast processing unit 4 uses the data signal related to the video and audio based on the data signal The television program broadcast processing unit 9 performs a process for broadcasting the television program on the television screen 3 (S102). In addition, based on the data signals related to the characters and images, the advertising portal site specific information display processing unit 12 causes the lower part 11 of the advertising display area 10 to continuously display the advertising portal site specific information for 10 minutes. (S103), the advertisement specifying information display processing unit 14 performs a process for scrolling and displaying the advertisement specifying information in the upper portion 13 of the advertisement display area 10 for 10 seconds (S104). As a result, as shown in FIG. 3A, a television program is broadcast on the television screen 3, and the advertisement portal site specific information is stationary in the lower portion 11 in the advertisement display area 10. The advertisement specifying information is scroll-displayed on the upper portion 13 (S105).

  When the viewer selects the icon 16 of the advertisement portal site specifying information by clicking the icon 16 in the state where the TV program, the advertisement portal site specifying information, and the advertisement specifying information are displayed on the TV screen 3 as described above (S106), Based on the click signal, the Internet processing unit 8 instructs the content distribution server 6 to distribute the content from the Internet communication unit 7 via the Internet 5 (S107). Based on this command, the content distribution server 6 distributes the content to the Internet communication unit 7 via the Internet 5 (S108), and the Internet processing unit 8 receives the distributed content 17 as shown in FIG. It is preferentially displayed on the television screen 3 (S109).

  As described above, according to the present embodiment, while the TV program is being broadcast, the advertisement portal site specific information is statically displayed for a predetermined time at the lower part of the TV screen 3, so that the viewer is scrolled. When the user wants to know detailed information about the advertisement, the viewer can be given sufficient time to click the icon 16 of the advertisement portal site specific information. When the viewer clicks on the icon 16, the content 17 of the advertising portal site is immediately displayed on the TV screen 3, so that the viewer wants to know the information he wants to know. Can be provided in a timely manner.

  As described above, the television advertisement display system and method according to the present embodiment has recently been developed in order to increase the number of accesses to each site by establishing a mutual link between sites on the web. In the same way that the creation of a so-called website is actively performed, it can be said that it is a mutual link between the TV screen and the website and is a mechanism for fusing the two.

  As shown in FIG. 4, a second advertisement display area 15 is provided in the upper left portion of the TV screen 3, and a plurality of (four in FIG. 3) advertisements are further displayed in the second advertisement display area 15 in a short time. It can also be configured so that it can be displayed simultaneously. In this case, more advertisements can be displayed, so that the advertising unit price can be further reduced.

  Next, a television advertisement display system and method according to the second embodiment of the present invention will be described with reference to FIG. Here, FIG. 5 is a schematic diagram showing the overall configuration of the television advertisement display distribution system according to the present embodiment. In the following description, for simplification of explanation, the same reference numerals as those in FIGS. 1 to 4 are given to the same configurations as those in the first embodiment described above, and the configurations and Detailed description of the operation is omitted.

  The television advertisement display / distribution system according to the present embodiment is applied to a television that does not have an Internet reception function, and includes an antenna 1, a television broadcast receiver 2, a television broadcast processor 4, and a television screen 3. The TV broadcast processing unit 2 includes a TV program broadcast processing unit 9, an advertisement portal site specific information display processing unit 12, and an advertisement specific information display processing unit 14.

  Then, based on various data signals received by the television broadcast receiving unit 2 via the antenna 1, the television program broadcast processing unit 9, the advertisement portal site specific information display processing unit 12, the advertisement specific information display processing unit of the TV broadcast processing unit 4 When each of the 14 performs predetermined processing, a television program is broadcast on the television screen 3, and the advertisement portal site specifying information is statically displayed in the lower part 11 of the advertisement display area 10. The advertisement specifying information is scroll-displayed.

  In this way, while the TV program is being broadcast, the advertisement portal site specific information is statically displayed for a predetermined time at the bottom of the TV screen 3, so that the viewer wants to know detailed information about the advertisement being scrolled. The viewer can be given sufficient time to write down or memorize the advertising portal site specific information. Therefore, the viewer can start up the browser of the personal computer 18 after the television program ends, access the content distribution server 6 via the Internet 5, and obtain the detailed information of the advertisement. .

  In the first and second embodiments described above, the advertisement portal site specific information display processing unit 12 and the advertisement specific information display processing unit 14 are provided on the TV broadcast receiving side. For example, the advertisement specifying information and the advertisement portal site specifying information may be preliminarily printed on the lower part of the video film on which the broadcast program is recorded by these processing units 12 and 14, etc. Various changes are possible.

In addition, the present invention provides HTML (Hyper Text
Markup Language) and BML (Broadcast
Markup Language) or MHP (Multimedia
Home Platform) can also use common browser software. In this case, for example, the TV broadcast transmission side distributes detailed information about advertisements in advance, and viewers from the TV screen 3 The detailed information is displayed on the television screen 3 based on the selection, or the advertisement information displayed on the television is stored in the hard disk, and the application software is installed based on the viewer's selection from the television screen 3. It is also possible to start up and configure the advertising information that has been aired once to be reproduced.

  Furthermore, the present invention can be applied to a system and method for displaying other information such as news in addition to the above-described advertisement.

It is the schematic which shows the whole structure of the television advertisement display system which concerns on the 1st Embodiment of this invention. It is a flowchart which shows the process sequence of the television advertisement display method which concerns on the 1st Embodiment of this invention. In the television advertisement display system according to the first embodiment of the present invention, (a) is a front view showing a television screen being broadcasted on a television program, and (b) is a television screen displaying an advertisement portal site. It is a front view. It is a front view which shows another example which displayed the advertisement on the television screen in the television advertisement display system which concerns on the 1st Embodiment of this invention. It is the schematic which shows the whole structure of the television advertisement display system which concerns on the 2nd Embodiment of this invention.

Explanation of symbols

2 TV broadcast receiving unit 3 TV screen 5 Internet 7 Internet communication unit 8 Internet processing unit 10 Advertising display area 11 Lower part 12 Advertising portal site specific information display processing part 13 Upper part 14 Advertising specific information display processing part 16 Icon

Claims (6)

A television advertisement display system for providing an advertisement display area in a peripheral part of a television screen during a television program broadcast and displaying an advertisement in the advertisement display area,
Advertising portal site specific information display processing means for performing processing for stationary display of advertising portal site specifying information for specifying an advertising portal site for a predetermined time in a part of the advertising display region; and Advertisement specifying information for performing processing for displaying advertisement specifying information for specifying an advertisement whose detailed information is registered in the advertisement portal site for a shorter time than the display time of the advertisement portal site specifying information in another part A television advertisement display system comprising display processing means. The television advertisement display system according to claim 1, wherein the advertisement specifying information display processing unit is configured to perform a process for scrolling and displaying the advertisement specifying information. A television broadcast receiving means for receiving a television broadcast signal relating to the television program and the advertisement;
Internet communication means for communicating with the portal site via the Internet;
Internet processing means for displaying the content of the advertising portal site on the TV screen via the Internet communication means when the icon of the advertising portal site displayed in a part of the advertisement display area of the TV screen is selected. ,
The television advertisement display system according to claim 1, further comprising: A TV advertisement display method for displaying an advertisement in an advertisement display area provided in a peripheral portion of a TV screen during a TV program broadcast,
An advertisement portal site display processing means for performing a process for continuously displaying the advertisement portal site specifying information for specifying the advertisement portal site for a predetermined time in a part of the advertisement display area;
The advertisement specifying information display processing means displays, in another part of the advertisement display area, advertisement specifying information for specifying an advertisement whose detailed information is registered in the advertisement portal site, and the display time of the advertisement portal site specifying information. A step of performing processing for displaying in a shorter time;
A television advertisement display method characterized by comprising: 5. The television advertisement display method according to claim 4, further comprising a step for the advertisement specifying information display processing unit to perform a process for scrolling and displaying the advertisement specifying information in another part of the advertisement display area. Receiving a television broadcast signal of the television program and advertisement, and performing a process for displaying the television broadcast on the television screen;
When the icon of the advertisement portal site displayed in a part of the advertisement display area of the television screen is selected, a process for causing the Internet processing means to display the content of the advertisement portal site on the television screen via the Internet communication means The steps of
The television advertisement display method according to claim 4 or 5, further comprising:

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