WO2003005262A1

WO2003005262A1 - Advertisement delivery system and advertisement delivery method

Info

Publication number: WO2003005262A1
Application number: PCT/JP2002/006396
Authority: WO
Inventors: Akio Iijima; Hisaya Suga; Yuji Ono
Original assignee: Dentsu Inc.
Priority date: 2001-07-02
Filing date: 2002-06-26
Publication date: 2003-01-16
Also published as: JPWO2003005262A1

Abstract

An advertisement delivery system in which if a user is interested in an advertisement delivered while viewing a content, the user can interact with the advertisement after viewing the content or at an arbitrary time without interrupting the viewing of the content. The advertisement delivery system includes advertisement reception management means which operates as follows. That is, when a user is interested in an advertisement displayed on display means while viewing a content displayed on the display means, the user can store the advertisement information corresponding to the content of the advertisement in storage means by a predetermined operation, call the advertisement information to be displayed on the display means, so as to view the content along the time axis, and when the user desires, the user can view the content of advertisement corresponding to the advertisement information regardless of the time axis.

Description

Specification

FIELD OF THE INVENTION Field of the Invention

The present invention relates to advertisement distribution using moving images by a large-capacity communication system such as broadband, and in particular, to moving images, music, and the like on interactive media (interactive-media) applicable to the large-capacity communication system. The present invention relates to an advertisement distribution system and an advertisement distribution method using audio. Background of the Invention

The generally known method of delivering advertisements was to unilaterally distribute advertisements to viewers and readers from the publisher (media) side.

Due to the development of communication networks such as the Internet, viewers and readers (hereinafter referred to as "users") and advertisers can interact or communicate in two ways, such as banner advertisements and e-mail advertisements. It has become possible to use available interactive media.

Such an interaction or communication using an interactive medium has a narrow band (narrow band) on the Internet, so that advertisements (for example, advertisements) are still images or animations. The content was mostly content with a small amount of information, such as character information and still images.

Therefore, similar to advertisements published in newspapers and magazines, banner advertisements that are displayed simultaneously with the content on the terminal browser via the Internet, etc. Users could easily return to the content even if they temporarily focused on the banner advertisement. In other words, even if time elapses while the user's thinking is shifting to the banner advertisement, text information or still images Unless the configured content is updated, it is easy to return to the content before clicking the banner ad.

Video, video, music, audio, etc., had larger capacities than text and still images, requiring the use of large-capacity lines to transmit all the information.

In recent years, the bandwidth used for communication networks such as the Internet has shifted from narrowband to broadband, which has made it possible to provide a variety of content services that were previously impossible! One of them is the distribution of contents and advertisements using moving images.

Broadcasting of video and music advertising in broadband enables services similar to those of broadcast media such as conventional TV radio. In addition, broadcast media has a physical limitation of a broadcastable area, but the Internet allows simultaneous transmission to the world beyond national borders.

Conventional TV and radio broadcast media broadcast programs (contents) and advertisements from a broadcast station along a time axis, so viewers were interested in the broadcast while watching it. In order to record the content displayed in the advertisement when the user encountered the advertisement, the viewer wrote down the content displayed in the advertisement in a memo or video-recorded the content.

It is also expressed in TV ゃ Radio ads! / About the contents! In case of access, it is an offline method using other communication means other than television and radio (for example, telephone, fax, Internet, etc.), so that viewers and media are interactively configured. Although it was not done, in BS digital broadcasting and CS digital broadcasting, the advertisement distribution method became interactive, and it became possible to connect to the broadcasting station to answer questionnaires and apply samples.

However, with the traditional interactive advertising delivery method described above, when the user goes deeper into the advertising area (ie, deeply accesses the advertising), I was more interested in advertising content than the program content I had seen so far, and the interaction time with the advertisement was longer, so I could not watch the program content even if I returned to the program content flowing on the time axis If a band occurs and it is not possible to follow the story of the thread and content, or even if it is possible to stop the program content during that time, the interest in the program is higher than the content of the advertisement, There was a problem that the function was not used, in some cases. Object and Summary of the Invention

The present invention has been made in view of the above-described problems in the conventional advertisement distribution method, and when a viewer is interested in an advertisement distributed while viewing the content, the viewer can view the content. It is an object of the present invention to provide an advertisement distribution system and an advertisement distribution method capable of interacting with an advertisement that attracted the interest when the viewing of the content has been completed or at any time without stopping or interrupting the advertisement. You.

The above object of the present invention is to provide a display unit for displaying an advertisement, a storage unit for storing predetermined information corresponding to the advertisement displayed on the display unit, and a display unit and a storage unit connected to the display unit. When an advertisement that interests the user while viewing the displayed content is displayed on the display unit, the advertisement information corresponding to the content of the advertisement is stored in the storage unit by a predetermined operation. By calling up the advertisement information stored in the storage device and displaying it on the display means, the viewer can view the content along the time axis, and, if the viewer desires, the advertisement content corresponding to the advertisement information. This is achieved by an advertisement distribution system including an advertisement reception management unit that manages advertisement reception so that the user can view the advertisement regardless of the time axis.

Further, the object of the present invention is to provide a system including a display unit for displaying an advertisement, and a storage unit for storing predetermined information corresponding to the advertisement displayed on the display unit. This is a notification distribution method, and when a viewer is interested in the advertisement displayed on the display while viewing the content displayed on the display, the content of the advertisement is handled by a predetermined operation. Storing the advertisement information to be stored in the storage means, calling the advertisement information stored in the storage means and displaying the advertisement information on the display means, and enabling the viewer to view the content along the time axis. And a step of managing the advertisement reception so that the user can view the advertisement content corresponding to the advertisement information regardless of the time axis, if desired.

According to the advertisement distribution system of the present invention, the advertisement reception management means may be configured to select an advertisement suitable for the personal information of the viewer.

According to the advertisement roster system of the present invention, the advertisement reception management means may be configured to store the S-time information of the selected advertisement in the storage means.

According to the advertisement roster system of the present invention, the advertisement reception management means may be configured to manage a deadline of the advertisement.

According to the advertisement rooster S-communication system of the present invention, the advertisement reception management means may be configured to manage the information on the access by the viewer to the information of the advertisement and the information related to the Z or the advertisement. .

According to the advertisement rooster system of the present invention, the advertisement may be a broadband advertisement.

According to the advertisement system of the present invention, the broadband advertisement may be an advertisement distributed to a terminal device via a communication network.

According to the advertisement distribution system of the present effort, the communication network may be at least one of the Internet and the intranet, or a combination thereof.

According to the advertisement rooster system of the present invention, the terminal device may be a personal computer.

According to the advertisement distribution system of the present invention, the terminal device is a fixed telephone or a mobile telephone. May be any of

According to the advertisement distribution system of the present invention, the advertisement may be a banner advertisement. According to the advertisement distribution method of the present invention, the step of managing the advertisement reception may further include a step of selecting an advertisement suitable for the personal information of the viewer.

According to the advertisement distribution method of the present invention, the step of managing the advertisement reception may further include the step of storing the date and time information of the selected advertisement in the storage means.

According to the advertisement distribution method of the present invention, the step of managing the reception of the advertisement may further include a step of managing the expiration date of the advertisement.

According to the advertisement distribution method of the present invention, the step of managing the reception of the advertisement may further include a step of managing the information on the access to the advertisement information and the information related to the advertisement or the advertisement by the viewer.

According to the advertisement distribution method of the present invention, the advertisement may be a broadband advertisement. According to the advertisement distribution method of the present invention, the broadband advertisement may be an advertisement distributed to a terminal device via a communication network.

According to the advertisement distribution method of the present invention, the communication network may be at least one of the Internet and the intranet, or a combination thereof.

According to the advertisement distribution method of the present invention, the terminal device may be a personal computer.

According to the advertisement distribution method of the present invention, the terminal device may be either a fixed telephone or a mobile telephone.

According to the advertisement distribution method of the present invention, the advertisement may be a banner advertisement. BRIEF DESCRIPTION OF THE FIGURES

FIG. 1 is a schematic configuration diagram showing a configuration of an embodiment of an advertisement distribution system according to the present invention; FIG. 2 is a diagram showing a preferred embodiment in a case where an ad pocket constituting a main part of the advertisement distribution system of FIG. 1 is displayed as an icon on a screen of a display device;

Fig. 3 is a schematic block diagram showing an example of a configuration of an ad pocket which constitutes a main part of the advertisement distribution system of Fig. 1;

Fig. 4 is a flow chart for explaining the operation of the ad-pocket which constitutes the main part of the advertisement distribution system of Fig. 1;

Fig. 5 is a flow chart for explaining the operation of the ad pocket which constitutes the main part of the advertisement distribution system of Fig. 1;

Fig. 6 is an explanatory diagram for explaining the operation of an ad-pocket which constitutes a main part of the advertisement distribution system of Fig. 1;

Fig. 7 is an explanatory diagram for explaining the operation of the ad pocket which constitutes the main part of the advertisement distribution system of Fig. 1;

FIG. 8 is a diagram for specifically explaining the use of an ad pocket which constitutes a main part of the advertisement distribution system of FIG. Example

Hereinafter, preferred embodiments of the advertisement distribution system according to the present invention will be described with reference to the attached drawings.

FIG. 1 is a schematic configuration diagram showing a configuration of an embodiment of an advertisement distribution system according to the present invention.

The advertisement distribution system 10 in Fig. 1 is connected to the Internet 16 as a communication network, and the Internet 16 has (1) an advertiser who has been requested by an advertiser 11 to produce an advertisement. It has a computer 12a, an advertisement distribution server 12b, and an advertisement-related information server 12c. And (2) installed on the media rep side, equipped with a computer 13a, an advertisement cache server 13b, and a system 12 on the advertisement company side. A system 13 configured to register the transmitted advertisements and advertising information; and (3) a computer 14a, router 14b, and ADP ocket (ad'pocket) installed on the viewer side. A system 14 which includes an application 14c and is configured to display content and advertisements to viewers and to display desired advertisements and advertisement information in response to requests from viewers. Have.

Next, a description will be given of the add pocket 15 which is the center of the add pocket 'application 1c shown in FIG.

FIG. 2 is a diagram showing an example of an ad-pocket 15 displayed as an icon on the screen of the display device. FIG. 3 is a schematic block diagram showing an example of a configuration of the ad-pocket 15. .

The ad pocket 15 displayed on the screen of the display device as an icon in FIG. 2 is, as shown in FIG. 3, an advertisement data storage unit 15a for storing advertisement data or link information to the advertisement data. An advertisement information storage unit 15b that stores advertisement information or link information to the advertisement information; an advertisement display unit 15c that displays at least one or both of the advertisement information and the link information to the advertisement information; Select an advertisement suitable for the viewer's personal information, store the date and time information of the selected advertisement in the advertisement information storage unit 15b, manage the period of the advertisement, and An advertisement reception management unit 15d that manages information related to access to related information and an advertisement information return unit 15e that returns advertisement viewing information viewed by the user to the specified server based on the user's consent are provided. ing.

The advertisement information refers to an advertisement selection time, an advertiser, an advertisement product, a viewing time, an advertisement storage state, advertisement-related information, service contents, and the like. Among them, in the above-mentioned advertisement memory state, The link information and link conditions to the advertisement are the advertisement information, including the case where the advertisement is stored in a storage device other than the user terminal. The advertisement-related information includes a case where the advertisement-related information is stored in a storage device other than the user terminal, and the link information and the link condition to the advertisement-related information are the advertisement information.

Here, the above-mentioned advertisement viewing information includes (1) who, (2) which advertisement, (3) at what time, (4) how long (how much time), (4) how it was viewed (real time, later), etc. However, the advertisement viewing information of the present invention is not limited to these, and can be configured in various variations.

In the present embodiment, it is assumed that the above-described advertisement reception management unit 15d is implemented by a program. Then, the function corresponding to the advertisement reception management unit 15d described in the program is assumed to be resident as a task of the system 14 as shown in FIG. Further, the above-mentioned other components of the add pocket 15 may be implemented by a program similarly to the advertisement distribution management unit 15d.

In order for each of the above components of ADPock 15 to actually function, the following items need to be pre-supported in the advertisement;

1. Advertiser information (eg, ad number, advertiser, URL information, service information, distribution area, etc.) has been entered; and

(2) The advertisement expiration date has been entered (if it has not been entered, it will be set on the ad pocket 15 side).

It is also recommended, but not required, that the following support be provided:

(3) Information on the target audience of the advertisement (eg, distribution area, distribution target age, user attributes (sex, preference, etc.)) must be entered.

The advertisement delivered is not given an advertisement ID number and a specific link number, and at the moment the selection signal is input to the advertisement, the advertisement ID number and the specific link number are used. , And other information is automatically obtained through the network and stored in your pocket It can be stored and displayed.

In this embodiment, the file format of the advertisement received for the add-pocket 15 is desirably a stream-type file format in view of copyright, but may be a download-type file format. However, in the case of the download type, it is necessary to obtain the user's consent in advance.

Next, the operation of the add pocket 15 will be described with reference to FIGS.

FIG. 4 is a flowchart for explaining the setting operation of the ADPoket application corresponding to the broadband.

First, while confirming that the advertisement distribution system is compatible with broadband advertising, it is determined whether or not the ad pocket 15 has already been installed in the advertisement distribution system (step S 1). If it is determined that the add pocket 15 has not been installed yet, the ad pocket 14 is downloaded (step S 2), and the add pocket 15 is downloaded. Install c (step S 3). If the ADP ocket application is installed in step S3 above, the user enters personal information # 5 (step S4), sets the storage destination of the broadband advertisement (step S5), and connects to the network. As a result, the pocket 15 can be used (step S6). If it is determined in step S above that the add-on pocket 15 has already been installed, the process proceeds to step S 6 above, and by connecting to the network, the add-on pocket 15 can be used. (Step S6).

In the present invention, a broadband advertisement refers to an advertisement when the advertisement is distributed to a personal computer or a telephone (fixed or mobile) from a communication network including the Internet and the Internet.

Then, referring to the flow diagram of FIG. The operation for starting c will be described.

First, an 'ad' pocket 'application that responds to broadband advertising

14 Confirm that the task c is waiting (step ST1) .If the task is waiting, determine whether the selection signal is input to the broadband advertisement from the mouse and / or keyboard (step ST1). ST2), if it is determined in step ST2 that the selection signal has been input, the selected advertisement information is transmitted to the add pocket (step ST3), and the selection time is set in the add-pocket application 14c. And the advertisement information corresponding to the selected time are stored (step ST4). If it is determined in step ST2 that the selection signal has not been input, the process returns to step ST1 to wait for a task (step ST1).

FIG. 6 is an explanatory diagram for explaining the use of the add pocket 15. As shown in FIG. 6, by using the ad-pocket 15, items corresponding to the respective items shown in FIG. 2 are displayed for the advertisement information selected by the user (step SU1). As an example, the display items are, in order, ad selection time (step SU2), advertiser.advertising product name (step SU3), ad viewing time.advertising record state (step SU4), and advertisement related information (step SU5). ), And service contents (step SU6) are displayed (step SU7). Depending on the selected advertisement and Z or related information, access the local disk (step SU8) or connect to the network (step SU9).

By using the ad pocket according to the present invention, in a broadband advertisement, when the viewer is interested in the content displayed on the display device and the advertisement that interests the viewer is displayed on the display device. A signal for checking the content of the advertisement is supplied from the outside without moving to the advertisement along the time axis or directly, and the advertisement information corresponding to the advertisement content checked by the signal is stored in the storage device. Viewers will be able to view the content along the time axis. Then, by calling the advertisement information from the storage device, the corresponding advertisement content can be viewed.

Here, "moving to the ad along the time axis" means that if the ad is a CM with interactive information (video ad), the viewer will be told, and only the CM will be moved along the time axis. It is necessary to have viewers view and save interactive information so that they can be called up after viewing the content.

That is, as shown in FIG. 7, by clicking the mouse or inputting a specific key in the broad-band advertisement displayed on the monitor, the viewer communicates that the viewer is interested in the advertisement. Then, the selected advertisement information is stored in the advertisement management application. As a result, the broadband advertisement information can be freely viewed by the advertisement management application when the viewer likes. In addition, in the advertisement management application, not only advertisements but also related information can be accessed.

FIG. 8 is a diagram for specifically explaining the use of an ad pocket.

First of all, there is an ad-pocket list for listing the contents of the ad-pocket. As shown in Fig. 8 (a), in the display of the ad's pocket, clicking the item of "ad. Pocket list" with the mouse displays the contents as shown in the figure:

(I) As shown in 1) of Fig. 8, after the broadband content is completed, the checked broadband advertisement is displayed on the display device and the content of the advertisement is viewed. In the example shown in the figure, it is displayed that an ABC car advertisement can be displayed. By moving the icon here and double-clicking the mouse, you can see the contents of the ABC car broadband advertisement ;

(II) As shown in 2) of Fig. 8, after the content of the broadband is completed, the user accesses the URL of the checked broadband advertisement and displays information (related information) related to the broadband advertisement on the display device. Let me see the related information. Figure In the example shown, you can access www.ahc-m.co.jp even at the URL of ABC Auto Corporation and see the relevant information at the site of that URL;

(I I I) As shown in 3) of Fig. 8, after the end of the broadband content, receive the service of the checked broadband advertisement. In the illustrated example, “catalog request” is shown as a service function, and the viewer can request a power tag of an ABC car.

Next, as for the use of the ad pocket, there is a list of desired advertisements that the ad pocket viewer has checked. As shown in Fig. 8 (b), in the ad-pocket display, by clicking on the item of "user desired advertisement" with the mouse, the advertisement that the viewer has checked in advance is shown in Fig. 8 (4). The content as shown in is displayed. These displayed advertisements function in the same manner as in FIG. 8 (a) described above.

Furthermore, as for the use of the ad pocket, not only the desired advertisement (b) checked by the viewer of the ad pocket, but also the expired advertisement for the case (a). As shown in Fig. 8 (c), the ad pocket can automatically disable the advertisement.

In the embodiments described above, the advertisement has been described as a broadband advertisement. However, the present invention is not limited to this, and can be applied to various types of advertisement using communication. An example is banner advertising, which is commonly used as Internet advertising.

As another embodiment of the present invention, as means for recognizing an advertisement (CM), it is conceivable to attach a recognition number (so-called uniform number) to the advertisement and recognize the CM based on the uniform number. . In this case, it is configured that the ad manages only the identification number information of the advertisement, and the advertisement server searches for the advertisement-related information based on the identification number to obtain desired advertisement-related information. Is also good. In this embodiment, the advertisement-related information includes, but is not limited to, (1) an access destination URL, (2) product information, (3) advertisement information (advertisement song name (song name, singer name, etc.)), and (4) advertisement performance talent information. May be included.

In still another embodiment, the ad pocket may be developed to have an ad agent function.

In this embodiment, in addition to the contents in the above-described embodiment, the following is further considered:

(1) Collection of action history for viewer advertisements

(① a) Ad · Check the advertisement registered in the pocket (history such as the time when the triggered content [programs and channel information etc.] was put into ADPoc ket);

(① b) Ad. Check the access status to the advertisement information registered in the pocket (access presence / absence, access time, access length, access count, etc.);

②Audience interest · Area of interest analysis

From the above, we analyze the interest and area of interest of each viewer for advertisements using artificial intelligence techniques such as genetic algorithms;

③Ado · Pocket Agent H

(③ a) Autonomously register recommended advertisement information for each viewer in the ad pocket;

(③ b) When providing advertisements to each viewer (importing content, etc.), select advertisements that match the interests and interests of the user as much as possible.

By repeating the above steps (1) to (3), an agent function that provides advertising information more suited to the audience is configured.

In other words, this advertising agent function collects advertisement-related information based on information desired by the viewer (user) using an artificial intelligence method such as a genetic algorithm. It is. At this time, a configuration may be adopted in which a character desired by the viewer appears on the screen of the display device as the advertisement agent and the function is executed. As the character, the viewer may select the desired character, but since there may be problems such as copyright and portrait right, implement such information management as an advertisement distribution system It may be provided with a function that can perform the operation. The present invention also includes a program for realizing the above-described advertisement distribution, and a computer-readable recording medium on which the program is recorded. This may be realized not only by advertisements but also by contents such as programs (information information such as restaurant information (shop name, address, .phone number, etc.) in the programs). ADVANTAGE OF THE INVENTION According to the advertisement distribution system and the advertisement distribution method of the present invention, in the advertisement distribution such as a broadband / banner advertisement, the viewer is interested in watching the content displayed on the display device. When the advertisement is displayed on the display device, the content of the advertisement is checked without directly moving to the advertisement along the time axis, and the advertisement information corresponding to the checked advertisement content is stored in the storage device. With this configuration, the viewer can view the content along the time axis, and can view the corresponding advertisement content by calling out the advertisement information from the storage device or the network. That is, by clicking a mouse or inputting a specific key in an advertisement displayed on a monitor serving as a display device, the viewer communicates that he / she is interested in the advertisement and transmits the selected advertisement. The information is stored in a storage device. As a result, the advertisement information can be freely viewed by the viewer whenever he / she likes. Also, not only advertisements but also related information will be accessible. The present invention may be embodied in various other forms without departing from its spirit or essential characteristics. It can be implemented in form. Therefore, the above-described embodiment is merely an example in every respect, and should not be construed as limiting. The scope of the present invention is defined by the appended claims, and is not restricted by the specification. Furthermore, all modifications and changes belonging to the equivalent scope of the claims are within the scope of the present invention.

Claims

The scope of the claims

1. Display means for displaying an advertisement, storage means for storing predetermined information corresponding to the advertisement displayed on the display means, connected to the display means and the storage means, When an advertisement that interests the user while viewing the content displayed on the display unit is displayed on the display unit, advertisement information corresponding to the content of the advertisement is stored in the storage unit by a predetermined operation. By calling up the advertisement information stored in the storage means and displaying the advertisement information on the display means, the viewer can view the content along the time axis, and when the viewer desires. Comprises an advertisement reception management means for managing advertisement reception so that the advertisement content corresponding to the advertisement information can be viewed regardless of the time axis.

2. The advertisement distribution system according to claim 1, wherein the advertisement reception management means is configured to select an advertisement suitable for the personal information of the viewer.

3. The advertisement distribution system according to claim 2, wherein the advertisement reception management unit is configured to store the date and time information of the selected advertisement in the storage unit.

4. The advertisement distribution system according to any one of claims 1 to 3, wherein the advertisement reception management unit is configured to manage a deadline of the advertisement.

5. The advertisement reception management unit is configured to manage information on access to advertisement information and / or advertisement-related information by the viewer, wherein the viewer is configured to manage the advertisement information. An advertisement distribution system according to claim 1.

6. The advertisement distribution system according to any one of claims 1 to 5, wherein the advertisement is a broadband advertisement.

7. The broadband advertisement is an advertisement distributed to a terminal device via a communication network. 7. The advertisement distribution system according to claim 6, wherein:

8. The advertisement distribution system according to claim 7, wherein the communication network is at least one of the Internet and an intranet, a shift, or a combination thereof.

9. The advertisement distribution system according to claim 7, wherein the terminal device is a personal computer.

10. The advertisement distribution system according to claim 7, wherein the terminal device is one of a fixed telephone and a mobile telephone.

11. The advertisement distribution system according to any one of claims 1 to 5, wherein the advertisement is a banner advertisement.

12. An advertisement distribution method in a system comprising: display means for displaying an advertisement; and storage means for storing predetermined information corresponding to the advertisement displayed on the display means,

When an advertisement that the viewer is interested in viewing and displaying the content displayed on the display means is displayed on the display means, an advertisement corresponding to the content of the advertisement is performed by a predetermined operation. Storing information in said storage means;

Retrieving the advertisement information stored in the storage means and displaying the advertisement information on the display means;

The viewer can view the content along the time axis, and, if the viewer desires, can view the advertisement content corresponding to the advertisement information regardless of the time axis. And a step of managing the advertisement reception as described above.

13. The advertisement distribution method according to claim 12, wherein the step of managing the reception of the advertisement further comprises the step of selecting an advertisement suitable for the personal information of the viewer.

1 4. The step of managing the reception of the advertisement includes a step of setting date and time information of the selected advertisement. The advertisement distribution method according to claim 13, further comprising a step of storing the advertisement in the storage unit.

15. The advertisement distribution method according to any one of claims 12 to 14, wherein the step of managing the advertisement reception further includes a step of managing a time limit of the advertisement.

16. The method of claim 12, wherein the step of managing the reception of the advertisement further comprises the step of managing information relating to access to advertisement information and / or advertisement-related information by the viewer. : The advertisement distribution method according to any one of L5.

17. The advertisement delivery method according to any one of claims 12 to 16, wherein the advertisement is a broadband advertisement.

18. The advertisement distribution method according to claim 17, wherein the broadband advertisement is an advertisement distributed to a terminal device via a communication network.

19. The advertisement distribution method according to claim 18, wherein the communication network is at least one of the Internet and the intranet or a combination thereof.

20. The advertisement distribution method according to claim 18, wherein said terminal device is a personal computer.

21. The advertisement distribution method according to claim 18, wherein the terminal device is one of a fixed telephone and a mobile telephone.

22. The advertisement delivery method according to any one of claims 12 to 16, wherein the advertisement is a banner advertisement.

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