KR20090002020A - Method and system for providing ad keyword from nominated search words related to broadcast program in iptv environment - Google Patents

Abstract

A system for providing an advertisement keyword through recommended search words related to a broadcast program on IPTV is provided to advertise a commodity through a specific advertisement keyword in a program and even a predetermined scene of an advertisement which is shown between programs. A system for providing an advertisement keyword through recommended search words related to a broadcast program on IPTV comprises the following steps. Recommended search words related to a broadcast program is managed(72). A keyword including the recommended search words is registered as an advertisement keyword(79).

Description

Method and System for Providing Ad Keyword from Nominated Search Words Related to Broadcast Program in IPTV Environment}

1 is a view for explaining a general IPTV advertising method.

2 is a view for explaining an advertisement providing system according to an embodiment of the present invention.

3 is a diagram for explaining an example of displaying a recommended search word and an advertisement keyword on an IPTV screen.

4 is a view for explaining an example of the advertisement content that appears when the advertisement keyword is selected.

FIG. 5 is an example of a detailed block diagram of the recommended search term server of FIG. 2.

6 is an example of a detailed block diagram of the advertisement server of FIG. 2.

7 is a flowchart illustrating an operation of an advertisement providing system according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

220: IPTV terminal

230: IPTV server

240: query server

250: ad server

260: Search Server

The present invention relates to a method and system for advertising on an IPTV (Internet Protocol TeleVision) screen, and more particularly, to provide a search term related to a broadcasting program currently being broadcast on an IPTV screen, and to allow an advertiser to purchase a search term as an advertisement keyword online. Advertisement keywords purchased by advertisers are displayed on the IPTV screen so that viewers can select advertisement keywords and access detailed advertisement contents such as advertisement products or services. It is about.

1 is a view for explaining a general IPTV advertising method. The IPTV server can provide a variety of multimedia contents that can be watched by the IPTV terminal anytime and anywhere through the wired / wireless internet network as an interactive service. The IPTV server not only provides real-time TV broadcasts or radio broadcasts that are currently being broadcast, but also provides previews, replays, and major scenes of broadcast programs desired by the viewers. Operate content that is eligible for service. In addition, the IPTV server may provide a real-time broadcasting program linked with cable TV broadcasting, DMB broadcasting, and overseas broadcasting.

The IPTV server may include an advertisement for a random viewer in an IPTV broadcast signal to stimulate a viewer's desire to purchase. However, the existing advertisement may be made by transmitting the advertisement content requested by the advertiser in the broadcast program or time zone together with the broadcast content from the IPTV server.

Such advertisements are also possible as an interactive service interworking with an advertisement server. For example, if the advertising content includes interactive advertising content, and the viewer selects the advertising content that they want to purchase while watching the broadcast, for example, clothes, furniture, household goods, etc. as a shopping item, the corresponding item managed in the advertising content Detailed information about can be shown to the viewer. Accordingly, the viewer can make a purchase agreement through telephone or the like in order to purchase the corresponding item.

However, in the conventional advertising method, the advertisement content related to the item is simply displayed on the IPTV screen regardless of the broadcast program, and the advertisement content related to the broadcast program cannot be specified. In this case, the viewer is likely to be indifferent to the content of the advertisement, and the advertiser does not expect much increase in sales due to the advertisement service. Therefore, there is a demand for a model that can serve as an advertisement service approaching viewers and advertisers more as an IPTV linked service.

Accordingly, an object of the present invention is to solve the above-described problems, and an object of the present invention is to induce viewers to actively pay attention to an advertisement through a specific advertisement related to a broadcast program in an IPTV environment, and to target more advertisers to increase sales. In order to promote targeted advertising, we not only offer suggestions related to the broadcast program currently airing on IPTV screens, but also allow advertisers to purchase online suggestions as ad keywords, The advertisement keyword is related to an advertisement providing method and system that is displayed together on an IPTV screen to allow a viewer to select an advertisement keyword to access detailed advertisement contents such as an advertisement product or service.

In addition, another object of the present invention, when a general TV broadcast, a radio broadcast, a cable TV broadcast, a DMB broadcast, an overseas broadcast, etc., is broadcasted in real time on the IPTV in accordance with the programming time, as well as the program for each time zone, as well as between programs The present invention relates to a method and a system for providing an advertisement that can be advertised by a specific advertisement keyword associated with a predetermined scene such as an advertisement.

First, to summarize the main features of the present invention, the advertisement providing method according to an aspect of the present invention for achieving the object of the present invention, the step of managing the recommended search term related to the broadcast program; And registering a keyword including the recommended search term as an advertisement keyword included in the service of the broadcast program.

The terminal serving the broadcast program includes an IPTV terminal.

After the registering, receiving program information about the broadcast program after the broadcast program starts to be serviced; And providing the advertisement keyword in the service of the broadcast program according to the program information.

The program information includes a title or content keyword of the broadcast program.

After the providing, the method may further include transmitting advertisement contents in response to the selection of the advertisement keyword.

The broadcast program includes at least one of a downloadable program, a program having a predetermined broadcast programming time, and the advertisement in a program including an advertisement.

The advertisement providing method according to another aspect of the present invention for achieving the above object of the present invention, in the advertisement providing method associated with the interactive broadcast service, provides a list of recommended search terms related to the broadcast program, At least one search word is sold as an advertisement keyword, and the corresponding detailed advertisement contents are provided when the advertisement keyword served together with the broadcast program is selected.

According to yet another aspect of the present invention, there is provided an advertisement providing system comprising: a recommendation search term providing unit managing a recommendation search term related to a broadcast program; And an advertisement keyword providing unit that registers a keyword including the recommended search term as an advertisement keyword included in the service of the broadcast program.

The advertisement providing system services the broadcast program and generates program information for the broadcast program after the broadcast program begins to be serviced, and receives the advertisement keyword according to the program information to receive the received advertisement keyword. It further includes a broadcast server for serving in the service of the broadcast program. The broadcast server may relay transmission of the corresponding advertisement content in response to the selection of the advertisement keyword.

The recommendation search term providing unit requests an association related search ranking for the program information of the broadcast program and receives an association related search ranking list for the request to correspond to all or part of the search terms in the association related search ranking list to the broadcast program. It is characterized by storing in the database as a recommended search term.

The advertisement keyword providing unit provides a list of recommended search terms for program information of the broadcast program according to a purchase request, selects all or a portion of the search terms of the recommended search word list, and registers them in a database as an advertisement keyword corresponding to the purchase request. It is characterized by.

The advertisement providing system requests a purchase from the advertisement keyword providing unit, receives a list of recommended search terms for the request, and stores all or some of the search terms in the related related search ranking list as an advertisement keyword corresponding to the broadcast program in a database. It further includes an ad server.

The advertisement server receives the advertisement keyword from the advertisement keyword providing unit and transmits the advertisement keyword to the broadcast server when the broadcast server serving the broadcast program transmits program information about the broadcast program after the broadcast program starts to be serviced. And an advertisement keyword delivery unit, wherein the broadcast server includes the advertisement keyword in a service of the broadcast program.

The advertisement server further includes an advertisement providing unit configured to extract and provide corresponding advertisement contents from a database in response to the selection of the advertisement keyword received through the broadcast server.

The advertisement providing system may provide a search result for input of each search word and provide the search term related search ranking list when the search term related search rank is requested for the program information of the broadcast program from the recommendation search term provider. It further includes a search server provided by the negative.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings and the contents described in the accompanying drawings, but the present invention is not limited or limited to the embodiments. Like reference numerals in the drawings denote like elements.

2 is a view for explaining an advertisement providing system 200 according to an embodiment of the present invention. 2, the advertisement providing system 200 according to an embodiment of the present invention includes an IPTV server 230 for serving various broadcast programs to the IPTV terminal 220 connected to the network 210, in addition to the network The reference word server 240, an advertisement server 250, and a search server 260 that interoperate with the IPTV server 230 through the 210 may be included.

The network 210 may be a wired or wireless internet, or may be a core network integrated with a wired public network, a wireless mobile communication network, or a portable internet. The IPTV server 230, which is a broadcasting server providing a bidirectional broadcasting service through the network 210, manages various multimedia contents to be provided to the IPTV terminal 220, and the IPTV terminal 220 is a real time from the IPTV server 230. You can download broadcast programs related to general TV broadcasts, radio broadcasts, cable TV broadcasts, DMB broadcasts, overseas broadcasts as well as movies, music, etc., which are currently being aired, or watch anytime, anywhere.

The IPTV terminal 220 may be an IPTV-only receiver, but is not limited thereto. The desktop PC may receive a broadcast program provided by the IPTV server 230 as a two-way broadcast service through the network 210 and provide the same to a user. Cellular phones, PCS phones (Personal Communications Services phones), Synchronous / Asynchronous IMT-2000 (International Mobile Telecommunication-) In addition to a mobile terminal, such as 2000, a Palm PC, a Personal Digital Assistant (PDA), a Smartphone, a WAP phone, a Wireless Application Protocol Phone (WAP phone), a mobile game machine ( All wired and wireless consumer electronics / communication devices having display means or user interface, such as mobile play-station).

IPTV described in the present invention means a general Internet TV, but in addition to the user can request the real-time broadcast content or multimedia content, such as the Internet from the various types of terminals through the network 210, such as the Internet, the content is provided to watch It refers to the various forms of digital interactive TV that can be used. Accordingly, the IPTV terminal 220 may be any terminal in the form of such a digital interactive TV, and the IPTV server 230 may be connected to the IPTV terminal 220 through the network 210 such as the Internet. Interactive) can be any type of server that provides content.

The IPTV server 230 may not only service a predetermined broadcast program but also insert and transmit a predetermined advertisement received from the advertisement server 250 into the broadcast program. Ad server 250 is a server operated by the advertiser to advertise to sell goods or services, etc. There may be one or more servers of various types, the advertisement provided by each of the ad server 250 may be an interactive advertisement Accordingly, when the viewer selects the advertisement display content in the form of text or image through the IPTV terminal 220, the advertisement server 250 displays the corresponding detailed information to the IPTV terminal 220 through the IPTV server 230. Can be. Viewers can check the detailed information about the advertisement and then purchase necessary goods or services.

As an interactive advertisement service interworking with the IPTV server 230, in the present invention, a specific advertisement related to a broadcast program serviced by the IPTV server 230 is provided to the IPTV terminal 220, so that the viewer is actively interested in the advertisement. And to promote more targeted advertising to advertisers to increase sales.

To this end, the recommendation search query server 240 provides the recommendation search query list related to the broadcast program that the IPTV server 230 serves as the IPTV terminal 220 to the advertisement server 250 operated by the advertiser. At least one of the search terms may be sold online as an advertisement keyword. As shown in FIG. 3, the recommended search word list may be provided as a screen of the IPTV terminal 220 through the IPTV server 230 together with the broadcast program being serviced, for example, 'MBC Jumong'. The purchased advertising keyword may also be provided to the IPTV terminal 220 as shown in FIG. 3. As such, when the user selects one of the advertisement keywords provided to the IPTV terminal 220 using the user interface (mouse or navigation key, etc.) of the IPTV terminal 220, the advertisement server 250 is associated with the corresponding advertisement keyword. By providing the detailed advertisement content to the IPTV terminal 220 through the IPTV server 230, it can be displayed on the screen as shown in FIG. The detailed advertisement content as shown in FIG. 4 may be part of the screen or may be displayed on the entire screen according to the user's selection.

In the above, the suggestion search word list related to the broadcast program provided by the recommendation search server 240 to the advertisement server 250 is performed based on the search word DB (database) 261 managed by the search server 260. . The search server 260 is a server that provides a search result for input of each search word from a user. For example, the search server 260 corresponds to a system that provides a search service in Naver, Empas, Yahoo, Google, and the like. The search server 260 may statistically analyze the searched input search terms and manage a ranking list for each recently searched search term in the search term DB 261. In addition, the search server 260 may also rank list of related search terms for the current search term. Search ranking list) can be managed in the search word DB 261. Accordingly, when a related search ranking request for program information of the broadcast program is requested from the recommended search query server 240, the search server 260 links the related search ranking list to the recommended search query server 240 in association with this. The recommendation search server 240 may provide a list of recommended search words related to a broadcast program that the IPTV server 230 serves as the IPTV terminal 220.

A detailed block diagram of the recommendation search server 240 of FIG. 2 is illustrated in FIG. 5. Referring to FIG. 5, the recommendation search server 240 includes a recommendation search provider 510, a recommendation search query DB 511, an advertisement keyword providing unit 520, and a transaction management DB 521.

Here, the recommended search term providing unit 510 manages the recommended search term related to the broadcast program in the recommended search term DB 511, and the advertisement keyword providing unit 520 includes the recommended search term purchased by the advertiser through the sale of the recommended search term. The keyword to be registered is registered and managed in the transaction management DB 521 as an advertisement keyword included in the service of the broadcast program.

For example, program information is associated with a broadcast program that the IPTV server 230 services to the IPTV terminal 220. Here, the broadcast program serviced by the IPTV server 230 may be a broadcast program such as a downloadable program such as a movie or music, a domestic / international general TV broadcast such as MBC, SBC, KBS, YTN, CNN, BBC, cable TV broadcast, or DMB broadcast. The time may be a predetermined program or the like. In addition, an advertisement may be included in the contents of such a download-type program or a program having a predetermined broadcast programming time. In such a case, the advertisement in the program may be the broadcast program mentioned in the present invention. Here, the program information corresponding to the broadcast program is information indicating what broadcast content is currently being serviced, and may be the title of the broadcast program or may be a content keyword. For example, when 'Jumong' is being serviced as shown in FIG. 3, a title such as 'Jumong' or a content keyword such as 'Goguryeo', 'Weekend', 'Song Ilguk' and the like may be used as the program information. Can be.

In this case, the recommended search term providing unit 510 may request the search server 260 to search for an associated search rank for program information of a predetermined broadcast program in order to manage the recommended search term. Accordingly, the search server 260 searches the search word DB 261 based on the title or content keyword of the broadcast program included in the corresponding program information, extracts a corresponding search rank list related to the program information, and searches for the recommended search term. Study 510 can be provided.

Accordingly, the recommended search term provider 510 which receives the corresponding search ranking list related to the program information stores and manages the received related search ranking list in the recommended search word DB 511 as a recommended search word corresponding to the corresponding broadcast program. . At this time, the suggestion search term providing unit 510 may store the received related search ranking list in its entirety, but limit the amount of the related search ranking list to a recommendation query DB 511 by limiting it to a certain amount, for example, within 10 or 5 or less. You can also save.

The recommended search term corresponding to the broadcast program managed as described above may be transmitted to the IPTV server 230 and displayed on the IPTV terminal 220 when the IPTV server 230 services the broadcast program to the IPTV terminal 220. Can be. For example, as shown in FIG. 3, when the broadcast program is 'Jumong', as well as 'Jumong', 'Song Il Guk', 'Jumong Game', 'Jumong 4', 'Haesin', 'Ahn Yong-jun', 'Junghobin' , 'Song Ji Hyo', 'Dae Cho Young', and the like may be displayed as a recommended search word associated with a broadcast program. As another example, such a list of search terms may be managed and provided in a downloadable program such as a movie, and if an advertisement is included in the program in a regular TV broadcast or downloadable program, A list of recommended search terms may be managed and provided. For example, if a trom washing machine advertisement is inserted in a broadcast program, while the advertisement is in service, 'Trom', 'Trom LG', 'Trom service', 'Trom washing machine', Various recommended search terms such as 'laundry service' and 'throm auction' can be provided.

The recommended search term managed in the recommended search word DB 511 may be sold to the advertiser by the advertisement keyword providing unit 520. This may be done online by accessing a website running the recommendation search server 240 or the like. For example, the advertisement server 250 operated by an advertiser may request an advertisement keyword providing unit 520 to purchase recommended search terms online. Accordingly, the advertisement keyword providing unit 520 may provide a list of recommended search terms to the advertisement server 250. In particular, a list of recommended search terms may be provided for each program information (a title of a broadcast program, a content keyword, etc.) of broadcast programs serviced by the IPTV server 230, and the advertiser may use the ad server 250 in its entirety or the like. Some of the search terms may be selected and the acceptance may be requested to the advertisement keyword providing unit 520. At this time, if successful after the authentication process, the fee payment process, etc., the ad keyword providing unit 520 accepts this, and accordingly, the ad keyword providing unit 520 replaces all or some of the search terms in the recommended search query list with the corresponding ad server 250. Or as an advertisement keyword corresponding to the corresponding purchase request, can be registered and managed in the transaction management DB 521.

The advertisement keywords managed as described above are transmitted to the IPTV server 230 through the advertisement server 250 and displayed on the IPTV terminal 220 when the IPTV server 230 services the broadcast program to the IPTV terminal 220. You can do that. For example, when an advertiser selects 'Jumong' from the list of recommended search terms as shown in FIG. 3 and registers it as an advertisement keyword, 'Jumong' as well as a list of recommended search terms may be displayed as the corresponding keyword when the corresponding broadcast program is aired. Can be. At this time, when the advertiser selects and purchases from the list of recommended search words online, for example, if the purchase is made by selecting 'Jumong', the advertiser includes a keyword including 'Jumong', for example, 'Jumong Toys' as shown in FIG. 3. , 'Jumong props' may be managed by registering a keyword in which a connection word (a toy, a prop, etc.) is added to the transaction management DB 521. This will give viewers a rough idea of what products or services the advertiser is advertising by looking at just the ad keywords.

As such, during the management of the recommended search word and the management of the advertisement keyword, for example, when the IPTV server 230 services a predetermined broadcast program to the IPTV terminal 220, program information for the corresponding broadcast program is generated. The program information may be transmitted to the recommended search term providing unit 510 and the advertisement keyword providing unit 520. Accordingly, the recommended search word providing unit 510 may transmit a list of recommended search words corresponding to the corresponding broadcast program to the IPTV server 230, and at this time, the IPTV server 230 inserts the service into the corresponding broadcast program and services the list. It may be displayed as shown in FIG.

The advertisement keyword providing unit 520, which has received program information about the broadcast program, may retrieve the advertisement keyword from the transaction management DB 521 and transmit it to the advertisement server 250. Accordingly, the advertisement server 250 may transmit the advertisement keyword. The IPTV server 230 includes the advertisement keyword in the service of the corresponding broadcast program and services the service as shown in FIG. 3. When the advertisement keyword provided to the IPTV terminal 220 is selected, the IPTV server 230 may relay the corresponding advertisement contents provided from the advertisement server 250 to the IPTV terminal 220 as shown in FIG. 4 in response thereto. .

FIG. 6 is an example of a detailed block diagram of the advertisement server 240 of FIG. 2. Referring to FIG. 6, the advertisement server 240 includes an advertisement keyword delivery unit 610, an advertisement providing unit 620, an advertisement content DB 621, a purchase manager 630, and a purchase keyword DB 631. .

As described above, the purchase manager 630 may request a purchase from the advertisement keyword providing unit 520 to purchase the advertisement keyword, and in accordance with the request, the advertisement keyword providing unit 520 of the recommendation query server 240. From the IPTV server 230 may receive a list of recommended search words for each program information (broadcast program title, content keyword, etc.) of the broadcast programs. In this case, when the advertiser selects all or some of the search terms, the purchase manager 630 may search for a broadcasting program corresponding to the purchased broadcast program (such as 'Jumong', etc.) or a keyword including the search word ('Jumong props'). , 'Jumong Toys', etc.) may be stored and managed in the purchase keyword DB 631 as an advertisement keyword. At this time, as described above, the advertiser adds a link word to the purchased query in order to intuitively know the product or service that he is advertising (as shown in FIG. 3, 'Jumong Toys', 'Jumong Props', etc.). ) Can be transmitted to the ad keyword providing unit 520 as an advertisement keyword, and the purchased keyword or the keyword to which the connection word is added as described above is managed in the purchase keyword DB 631 as an advertisement keyword corresponding to the broadcasting program. can do.

As such, after the registration of the advertisement keyword through the advertisement keyword providing unit 520, when the IPTV server 230 services the broadcast program to at least one IPTV terminal 220, the IPTV server 230 The advertisement keyword providing unit 520 transmits the corresponding advertisement keyword to the advertisement keyword delivery unit 610 according to the program information on the generated broadcast program, and the advertisement keyword delivery unit 610 transmits the corresponding advertisement keyword to the IPTV server 230. 3 to be included in the broadcast program being serviced to the IPTV terminal as shown in FIG. 3.

A viewer watching a broadcast program through the IPTV terminal 220 may be interested in the advertisement keyword being provided while watching the corresponding broadcast program as shown in FIG. 3, and the advertisement is displayed to know whether to advertise the goods of interest. You can select keywords. The information on the advertisement keyword selected by the viewer may be transmitted to the advertisement providing unit 620 through the IPTV server 230, and accordingly, the advertisement providing unit 620 may refer to the purchase keyword DB 631. Confirms whether the keyword is a purchased keyword, and in this case, when the verification is successful, the advertisement contents corresponding to the corresponding advertisement keyword may be searched in the advertisement contents DB 621 and provided to the IPTV terminal 220. For example, when the viewer selects 'Jumong Props' on the screen as shown in FIG. 3, the detailed advertisement content as shown in FIG. 4 may be provided. In other words, the advertiser may be a prop or toy-related businesses, as shown in Figure 4, it can be seen that a variety of products, such as necklaces, cell phone straps, key chains, etc. engraved with Jumong-related patterns. Viewers can contact the seller through the detailed advertising content to purchase the item. In addition, the viewer may select a purchase reservation tag as shown in FIG. 4, and move to a transaction reservation screen in which purchase items, quantities, delivery addresses, and contacts may be written. The transaction reservation screen may be managed by the advertisement server 250. In particular, the advertisement providing unit 620 may manage the advertisement reservation unit 620 and may also manage the reservation result and the like in the advertisement contents DB 621 or another database. have.

Hereinafter, the operation of the advertisement providing system 200 according to an embodiment of the present invention will be described in more detail with reference to the flowchart of FIG. 7.

Program information is associated with a broadcast program that the IPTV server 230 services to the IPTV terminal 220. Here, the broadcast program serviced by the IPTV server 230 may be a broadcast program such as a downloadable program such as a movie or music, a domestic / international general TV broadcast such as MBC, SBC, KBS, YTN, CNN, BBC, cable TV broadcast, or DMB broadcast. The program may include a predetermined time or an advertisement program itself included in the contents of such a download type program or a predetermined program.

First, in order to use the related search ranking list managed by the search server 260, the recommended search term providing unit 510 of the recommendation search server 240 may search the program server 260 for program information of a predetermined broadcast program. The associated search ranking may be requested and received (17). The search server 260 may include the title of the broadcast program included in the program information (as in the example above, 'Jumong', which is the title of the weekend historical drama, 'Trom washing machine', which is the title of the advertisement program), or the content keyword (the above). As in the example of 'Jumong', 'Koguryeo', 'Weekend', 'Song Ilguk', etc., or 'Trom washing machine' advertising program 'Trom', 'Washing machine' , 'LG', etc.) may be searched for the search word DB 261 to extract the relevant search ranking list related to the program information as shown in FIG. 3 and provided to the recommended search word provider 510.

The recommended search word providing unit 510 stores and manages the related search ranking list received from the search server 260 in the recommended search word DB 511 as a recommended search word corresponding to the corresponding broadcast program (72). At this time, the suggestion search term providing unit 510 may store the received related search ranking list in its entirety, but limit the amount of the related search ranking list to a recommendation query DB 511 by limiting it to a certain amount, for example, within 10 or 5 or less. You can also save.

The recommended search term managed in the recommended search word DB 511 may be sold to the advertiser by the advertisement keyword providing unit 520. This may be done online by accessing a website running the recommendation search server 240 or the like. For example, the purchase manager 630 of the various ad servers 250 operated by the advertiser may request the keyword search unit 520 to purchase the recommended search terms online, and thus, the advertisement keyword provider ( 520 may provide a list of recommended search terms to the ad server 250 (73). In particular, a list of recommended search terms may be provided for each program information (a title of a broadcast program, a content keyword, etc.) of broadcast programs serviced by the IPTV server 230, and the advertiser may use the ad server 250 in its entirety or the like. Some of the search terms may be selected and the acceptance may be requested to the advertisement keyword providing unit 520.

At this time, if successful after the authentication process, the fee payment process, etc., the ad keyword providing unit 520 accepts this, and accordingly, the ad keyword providing unit 520 replaces all or some of the search terms in the list of suggested search terms with the corresponding ad server 250. The advertisement keyword corresponding to the purchase request may be registered and managed in the transaction management DB 521 (74). At this time, when the advertiser selects and purchases from the list of recommended search words online, for example, if the purchase is made by selecting 'Jumong', the advertiser includes a keyword including 'Jumong', for example, 'Jumong Toys' as shown in FIG. 3. , 'Jumong Props', etc., may be managed by registering a keyword including a connection word in the transaction management DB 521 and the purchase keyword DB 631. This will give viewers a rough idea of what products or services the advertiser is advertising by looking at just the ad keywords.

Meanwhile, during the management of the recommended search term and the management of the advertisement keyword, for example, when the IPTV server 230 services a predetermined broadcast program to the IPTV terminal 220, program information about the broadcast program is generated. (75). The program information may be transmitted to the recommended search term providing unit 510 and the advertisement keyword providing unit 520 (76). Accordingly, the recommended search word providing unit 510 may transmit a list of recommended search words corresponding to the broadcast program to the IPTV server 230 (77). In this case, the IPTV server 230 inserts the broadcast program into the broadcast program to recommend it. The search term list may be displayed as shown in FIG. 3 (78).

In addition, the advertisement keyword providing unit 520, which has received program information about the broadcast program, may retrieve the corresponding advertisement keyword from the transaction management DB 521 and transmit it to the advertisement server 250 (79). The advertisement keyword delivery unit 610 of 250 transmits it to the IPTV server 230 (80), and the IPTV server 230 includes the advertisement keyword in a service of a corresponding broadcast program and services it as shown in FIG. 81).

A viewer watching the IPTV terminal 220 may receive an interactive service by selecting advertisement keywords while watching the corresponding broadcast program as shown in FIG. 3 (82). The information on the advertisement keyword selected by the viewer may be transmitted to the advertisement providing unit 620 through the IPTV server 230, and accordingly, the advertisement providing unit 620 may refer to the purchase keyword DB 631. Confirms whether the keyword is a purchased keyword, and in this case, the advertisement contents corresponding to the corresponding advertisement keyword may be searched in the advertisement contents DB 621 and provided to the IPTV terminal 220 as shown in FIG. 4. For example, as shown in FIG. 4, when the viewer confirms that a variety of items are sold, such as a necklace, a cell phone strap, a key ring, etc., in which Jumong-related patterns are engraved, contact the seller or select a purchase reservation tag to enter information necessary for purchase. There are a variety of ways to buy things you need.

The functions used in the methods and systems disclosed herein may be embodied as computer readable code on a computer readable recording medium. The computer-readable recording medium includes all kinds of recording devices in which data that can be read by a computer system is stored. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disks, optical data storage devices, and also implemented in the form of a carrier wave (e.g., transmission over the Internet). Include. The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

As described above, although the present invention has been described with reference to limited embodiments and drawings, the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.

As described above, in the advertisement providing method and system according to the present invention, not only provide a search term related to a broadcasting program currently being broadcast on an IPTV screen, but also the advertiser can purchase the search term as an advertisement keyword online and the advertiser The purchased advertising keywords are displayed together on the IPTV screen so that viewers can select the advertising keywords and access detailed advertisement contents such as advertisement products or services. You can attract attention and promote more targeted advertising to advertisers to increase sales.

In the advertisement providing method and system according to the present invention, when a general TV broadcast, a radio broadcast, a cable TV broadcast, a DMB broadcast, or an overseas broadcast is broadcasted in real time according to a programming time, the program for each time zone is Of course, it is also possible to advertise a predetermined scene such as advertisement between programs by a specific advertisement keyword associated therewith.

Claims (20)

Managing recommended search terms related to a broadcast program; And Registering a keyword including the recommended search term as an advertisement keyword included in a service of the broadcast program; Advertisement providing method comprising a. The method of claim 1, wherein the terminal serving the broadcast program comprises an IPTV terminal. The method of claim 1, wherein after the registering step: Receiving program information about the broadcast program after the broadcast program starts to be serviced; And Providing the advertisement keyword in the service of the broadcast program according to the program information; Advertising providing method further comprising a. The method of claim 3, wherein the program information includes a title or a content keyword of the broadcast program. The method of claim 3, wherein after the providing step: Transmitting advertisement contents in response to the selection of the advertisement keyword. Advertising providing method further comprising a. The method of claim 1, wherein the broadcast program comprises at least one of a downloadable program, a program having a predetermined broadcast programming time, and the advertisement in a program including an advertisement. The method of claim 1, wherein the managing comprises: Requesting a related search ranking for the program information of the broadcast program and receiving a related search ranking list for the request and storing all or a part of the related search ranking list in the database as a recommended search word corresponding to the broadcast program Advertisement providing method comprising a. The method of claim 1, wherein the registering step comprises: Providing a list of recommended search words for program information of the broadcast program according to a purchase request; And Selecting all or part of search terms from the list of recommended search terms and registering them in a database as an advertisement keyword corresponding to the purchase request; Advertisement providing method comprising a. The method of claim 1, wherein the advertisement keyword comprises a keyword in which a linking word is added to the lottery search term. In the advertisement providing method linked to the interactive broadcast service, Providing a list of recommended search terms related to the broadcast program, selling at least one search term from the list of recommended search terms as an advertisement keyword, Advertisement providing method characterized in that to provide the corresponding detailed advertising content when the selection of the advertising keyword serviced with the broadcast program. A recording medium having recorded thereon a computer readable program for performing the method of any one of claims 1 to 10. A search term providing unit for managing a search term related to a broadcast program; And An advertisement keyword providing unit that registers a keyword including the recommended search term as an advertisement keyword included in a service of the broadcast program. Advertisement providing system comprising a. The method of claim 12, After the broadcast program is serviced and the broadcast program starts to be serviced, program information about the broadcast program is generated, the advertisement keyword is received according to the program information, and the received advertisement keyword is included in the service of the broadcast program. Serving broadcast server Advertisement providing system further comprises. The method of claim 13, wherein the broadcast server, And the transmission of the corresponding advertisement content in response to the selection of the advertisement keyword. The method of claim 12, wherein the recommended search word providing unit, Requesting an associated search ranking for the program information of the broadcast program and receiving a related search ranking list for the request to store all or a part of the related search ranking list in a database as a recommended search word corresponding to the broadcast program; Advertising providing system characterized in that. The method of claim 12, wherein the advertisement keyword providing unit, Advertisement characterized in that it provides a list of recommended search terms for the program information of the broadcast program in accordance with the purchase request, and selects all or part of the search terms of the recommended search query list and registers them in the database as an advertisement keyword corresponding to the purchase request. Provide system. The method of claim 12, The advertisement server requests a purchase to the advertisement keyword providing unit, receives a list of recommended search terms for the request, and stores all or some search terms of the related search ranking list as an advertisement keyword corresponding to the broadcast program in a database. Advertisement providing system further comprises. The method of claim 17, wherein the ad server, When a broadcast server that serves the broadcast program transmits program information about the broadcast program after the broadcast program starts to be serviced, an advertisement keyword delivery unit that receives the advertisement keyword from the advertisement keyword providing unit and transmits the advertisement keyword to the broadcast server. Including, And the broadcast server services the advertisement keyword by including it in a service of the broadcast program. The method of claim 18, wherein the ad server, An advertisement providing unit extracting and providing corresponding advertisement contents from a database in response to the selection of the advertisement keyword received through the broadcasting server. Advertisement providing system further comprises. The method of claim 12, A search server that provides a search result for input of each search word and provides a relevant search ranking list to the recommended search word provider when receiving a related search rank for program information of the broadcast program from the recommended search word provider. Advertisement providing system further comprises.

Images