KR20010092625A - A moving picture electronic mail transfer system of electronic commerce - Google Patents

Abstract

PURPOSE: A system for transmitting moving picture E-mail in electronic commerce is provided so that a member can transmit moving picture E-mail to another member during a goods transaction. CONSTITUTION: A plurality of client computers(10) are connected with a network(20). The network(20) connects the client computers(10) and a web site(100). The web site(100) consists of a connection server(30), a mail server(40), an operating server(50), and an advertising server(60). The mail server(40) and the operating server(50) are connected with a mail database(45) and a user database(55) respectively. The advertising server(60) is connected with an advertisement database(65). The operating server(50) provides goods information to the client computers(10) through the connection server(30). The mail server(40) receives the moving picture E-mail from the client computers(10) through the connection server(30), and stores it in the mail database(45). The advertising server(60) stores and manages information for advertising companies in the advertisement database(65).

Description

Moving picture electronic mail transfer system of electronic commerce

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a video email transmission system of electronic commerce, and more particularly, to a video email transmission system of electronic commerce in which a subscription member attaches an advertisement video to a video email to be sent to another subscription member.

With the development of computer communication technology, electronic commerce (Commerce Commerce) to purchase goods through the Internet is becoming common. The purchaser of the product purchases the product information from the information provider through the user's computer connected to the Internet and decides whether or not to purchase the product. The purchaser completes the application for purchase by entering the user information such as the name and social security number on the given product order form. For example, the purchaser of the product may be paid in cash and the buyer of the product may directly receive the purchased product or input information for paying the product price to the credit card when the product is ordered to receive the purchased product at a specified time.

As such, in an electronic commerce that arranges product transactions based on a computer communication network, an information provider opens a homepage for product transactions so that both general users and subscribers can purchase the product. The company is trying to increase the utilization rate of websites built by information providers by introducing methods such as 'cyber money', 'discount coupon' and 'mileage' according to the performance.

The home page provided when accessing the information provider's website is filled out by customers (general users, subscription members), such as the requirements related to product transactions, complaints about the use of products, and requests for purchase of new products. A number of E-mails posted on the homepage are posted on the bulletin board, and administrators and other customers can click and open the email subject to read from the email list posted on the bulletin board. Since text-based emails have a relatively small amount of data and a high transmission speed, a mail transmission service that receives emails from a web site and sends them to the other party is running smoothly.

However, in recent years, due to improvements in related technologies for converting and editing multimedia moving images such as moving images shot by an image camera installed on a personal computer and a music video recorded on a compact disc (CD) into a software program, There is a growing need to link video files to textual information such as additional information (address, title, ..) and send them to friends and colleagues.

On the other hand, the homepage provided by the information provider's website displays advertisements (banner advertisements) requested by advertisers including product providers. However, the client is not interested in advertising (banner advertising) because it has a main purpose in the trading of goods, it is difficult to focus the attention of customers due to the distracting arrangement of advertisements, and to target a specific class of advertisers There was a flaw that it was difficult to deliver advertising content.

The present invention has been made to solve the above problems, and an object of the present invention is to provide a video e-mail transmission system of the e-commerce that allows the subscribed member to send a video e-mail to other subscribed members during the product transaction.

Another object of the present invention is to provide a video transmission system of an electronic commerce to transmit by attaching the advertising video requested by the advertiser when sending a video email.

1 is a configuration diagram of a video email transmission system of an electronic commerce according to the present invention;

2 is a diagram showing the configuration of a database connected to a server according to the present invention, (A) a member information table, (B) an advertisement company information table, (C) a member mail table,

3 is an exemplary screen for creating a video email according to the present invention;

4 is a block diagram schematically illustrating a delivery process of a video email according to the present invention;

5 is a view showing the link relationship between the video email and the advertising video according to the present invention, (A) is a case where the advertising video is combined at the head of the video email, (B) is a case where the leading advertising video and the video email is disconnected .

Explanation of symbols on the main parts of the drawings

10: client computer 20: network

30: Connection Server 40: Mail Server

45: mail database 50: operation server

55: user database 60: ad server

65: advertising database

An object of the present invention as described above in the electronic commerce to purchase goods using a client computer connected to the network, the connection server connected to the network to connect to the client computer; An operation server that exchanges information for product transactions with the client computer through the connection server, stores user information about a subscription member in a user database, and searches for and transmits user information about a subscription member to receive a video email; An advertisement server for selecting an advertisement video corresponding to an advertisement condition requested from an advertiser based on the user information received from the operation server from an advertisement database and transmitting the selected advertisement video to a mail server; And receiving the video email of the client computer through the connection server, storing it in a mail database, and requesting a search of user information to the operation server to receive the advertising video from the ad server. This is accomplished by a mail server that links and transmits to the receiving client computer through the connection server.

The mail server sequentially transmits an advertisement video and a video email. The mail server stores a video email including a multimedia video corresponding to a video or a music video captured by an image camera installed on a client computer.

When there are a plurality of advertisement videos corresponding to the advertisement conditions, the advertisement server selects one advertisement video to be sequentially transmitted based on the registration date requested from the advertiser.

Hereinafter, a preferred embodiment according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a system for transmitting a video email of electronic commerce according to the present invention. As shown, in the present invention, a plurality of client computers 10 are connected to a network 10 such as the Internet based on the world wide web, and the client computer 10 is connected to the network 10. And an information provider's website 100 for conducting electronic commerce.

The web site 100 includes a connection server 30, a mail server 40, an operation server 50, an advertisement server 60, and a mail database in the mail server 40 and the operation server 50. 45 and a user database 55 are connected, and the advertisement server 60 is connected to an advertisement database 65 requested from an advertiser (advertiser).

The client computer 10 has a web browser function for attempting to connect by inputting the domain of the information provider's website 100, and installs a video camera for video chatting or video conferencing. I have installed a compact disc driver to play music videos recorded on.

The operation server 50 provides the product information to the client computer 10 through the connection server 30, and when the information according to the product purchase from the client computer 10 is input, reservation and reception of the purchase application and purchase goods Provides information to guide the delivery of the. The operation server 50 is connected to the user database 55 shown in FIG. 2A to manage information on the subscribed members. The user database 55 creates a table individually for the subscribed members. That is, a unique member ID, member name, e-mail address, social security number, address, telephone number, hobby, interest field, storage capacity (subscription) assigned to various items of the member information table 300, for example, the registered information. The amount of memory allocated according to the member's purchase performance is recorded. Record additional items (age, job, income, advertisement field to be sent, etc.). In this case, the more the purchase member purchases, the larger the memory capacity for storing the video e-mail.

The mail server 40 receives the moving picture email of the client computer 10 through the connection server 30 and stores it in the mail database 45. The mail database 45 is classified into various items of the member mail table 400 as shown in FIG. 2B, for example, a member ID, a recipient mail address, a video file, and a storage capacity (in the allocated memory capacity). Memory capacity occupied by the video file), and the registration date (date of receipt of the video email) are recorded.

The advertisement server 60 stores and manages information about an advertisement company in an advertisement database 65. As shown in FIG. 2C, classification information, for example, advertisement company ID, advertisement company name, representative name, capital, advertisement target selection condition, advertisement period, advertisement video file, and registration date are included in various items of the advertisement company table 500. (Date received from the advertising company) and storage capacity (memory capacity allocated to the advertising company) are recorded.

When the client computer 10 is connected to the web site 100 using a web browser, a video email transmission operation may be performed to another person in parallel with an operation for commodity transaction. When the client computer 10 accesses the website 100 and checks the membership status, clicks the "Write mail" item on the homepage with a mouse, and the screen 200 as shown in FIG. 3 is provided from the website 100. After inputting the information into, the video e-mail is completed. The created video email is transmitted to the recipient by the mail server 40. If the recipient corresponds to the advertisement condition, the advertisement video is transmitted together with the advertisement video transmitted from the advertisement server 60.

Hereinafter, a video email transmission operation according to the present invention will be described in detail with reference to the accompanying drawings.

First, when the client computer 10 launches a web browser and attempts to connect with the connection server 30 of the website 100, the operating server 50 provides information for electronic commerce, and thus the client The home page is displayed on the computer 10. Then, the member ID and password are input to confirm the subscribed member (S101).

The operation server 50 searches the user database 55 for the member ID and password inputted from the client computer 10 to confirm whether the member is a subscribed member. Then, it is determined whether the registered member writes the mail by clicking on the "write mail" item on the homepage (S102). As a result, if the item "write mail" is not clicked with a mouse, the client returns to the initial homepage after viewing a product information provided by the operation server 50 and performing a product transaction procedure such as a client applying for a purchased product. (S102a).

When the subscribing member clicks on the "write mail" item, the client computer 10 displays a screen 200 as shown in FIG. 3 provided from the mail server 40. A subscribing member writes a mail subject in sub-category 201, writes an e-mail address of a sender and an e-mail address of a recipient in sub-items 202 and 203, respectively, and then writes a message content in sub-item 204 ( S103). Subsequently, the subscribing member links the video file (video corresponding to a video recorded by a video camera installed in the client computer 10 or a music video recorded on a compact disc) to the detail item 205. In order to write the name of the video file (S104).

Subsequently, the mail server 45 determines whether the subscribed member clicks on the detailed item 206 corresponding to "Save" (S105), and if the subscribed member clicks "Save" (Yes) A video email created and linked by a member is received via the connection server 30. The video email is continuously transmitted to the web site 100 from the sender's client computer 10a as shown in FIG. The video e-mail thus transmitted is stored in the member mail table 400 which is given for each registered member in the mail database 45 (S106). Subsequently, the mail server 50 determines whether the subscribed member clicks on the sub-item 207 corresponding to "Send" with the mouse (S107), and if the subscribed member does not click "Send", it returns to the initial homepage screen. do. Then, when the subscribed member clicks "Send", the mail server 40 transmits the information for notifying the arrival of the mail to the client computer of the person who will receive the video email (S108). Subsequently, when the mail server 40 transmits a response signal for receiving the mail from the recipient, that is, there is a request for transmission (S109), and if there is no request for transmission, the mail server 40 returns to the initial homepage screen. And, if there is a request for transmission from the client computer of the recipient, the mail server 40 transmits a search request signal to the operation server 50, the operation server 50 in the user database 55 for the recipient The user information is searched to determine whether to allow an operation of receiving an advertisement video together at the time of membership registration (S111). If the advertisement is not allowed to be sent, the mail server 40 splits and sends the video email stored in the mail database 45 to the recipient through the connection server 30. As shown in FIG. In operation 100, the video email divided by a predetermined unit is transmitted to the client computer 10b of the recipient by using a streaming technology (S111a).

In the determination step of step S111, if the advertisement transmission is allowed, the user information about the recipient is transmitted to the advertisement server 60, and the advertisement server 60 receives the advertisement video corresponding to the advertisement condition given the user information of the recipient. Search for. For example, a person who is eligible for advertisement target selection conditions (eg, hobby and interest) of the advertisement company information table 500 built in the advertisement database 65 corresponds to the advertisement period (eg, from the registration date). 1 month) to search for advertising videos. In addition, when a recipient designates an advertisement of a specific field (for example, a computer part) at the time of membership registration, an advertisement video belonging to the designated field is searched.

When there are a plurality of searched advertisement videos, the ad server 60 selects an advertisement video to be transmitted according to a preset regulation. For example, three advertisement videos requested by advertiser A correspond to the advertisement conditions and advertiser B If the two ad videos that you commissioned correspond to the advertising conditions and the total of 5 ad videos is eligible, the ad video with the previous registration date is given priority.The ad video is selected from the remaining ad videos except for the ad videos that have already been sent to the same recipient. Select. Accordingly, the person who receives the video can receive the advertisement video in turn whenever the video email is delivered to the person (S114).

The advertisement server 60 transmits the selected advertisement video to the mail server 40, and the mail server 40 links the received advertisement video to the video email to be transmitted. As shown in FIG. After combining the advertising video to a predetermined unit or as shown in Figure 5 (B) can be selected from the method of transmitting a video email after a predetermined rest period after the transmission of the leading advertising video. Here, it is preferable to appropriately determine the data capacity so that the advertisement video is played for a relatively short time (several seconds) (S115).

Subsequently, the mail server 40 divides and transmits the video email linked to the advertisement video to the client computer 10b of the recipient through a connection server 30 in a predetermined unit, and the client computer 10b of the recipient Using the video player, you can play and watch the advertising video sent at regular intervals immediately. After watching the advertising video, you can play the video email. In other words, the recipient's client computer 10b does not wait for the download (save) process of the video mail containing the advertisement video to be terminated, but is sent after watching the advertisement video that is played (not saved). You will receive a video email of a person (S116).

As described above, according to the video email transmission system of the electronic commerce according to the present invention, by providing a subscription member with a mail transmission service for storing and sending a video email to a mail server, it is possible to increase the web site utilization rate of the information provider.

In addition, in the present invention, the advertisement field is designated at the time of membership registration, so that the user can receive a profitable advertisement corresponding to the designated advertisement field, and the advertiser requests an advertisement condition suitable for the advertisement content to effectively apply the advertisement video to the registered member corresponding to the advertisement condition. It can transmit, so you can get excellent advertising effect.

Claims (4)

In an electronic commerce where a product is purchased using a client computer connected to a network, A connection server connected to a network to connect with the client computer; An operation server that exchanges information for product transactions with the client computer through the connection server, stores user information about a subscription member in a user database, and searches for and transmits user information about a subscription member to receive a video email; An advertisement server for selecting an advertisement video corresponding to an advertisement condition requested from an advertiser based on the user information received from the operation server from an advertisement database and transmitting the selected advertisement video to a mail server; And Receives the moving picture email of the client computer through the connection server, stores it in the mail database, and requests a search of user information to the operation server to receive the advertising video from the ad server. And a mail server for linking and transmitting to the receiving client computer through the connection server. The method of claim 1, wherein the mail server Video e-mail transmission system of the e-commerce, characterized in that the transmission of the advertising video and the video e-mail sequentially. The method of claim 1, wherein the ad server If there are a plurality of advertisement video corresponding to the advertisement condition, the video email transmission system of the e-commerce, characterized in that for selecting one advertisement video to be transmitted in sequence based on the registration date requested from the advertiser. The method of claim 2, wherein the mail server A video e-mail transmission system for electronic commerce, characterized by storing a video e-mail containing a multimedia video corresponding to a video or a music video shot by an image camera installed in a client computer.