JP2021064202A - Information processing device, information processing method, and information processing program - Google Patents

Abstract

To efficiently associate users managed in a first domain with users managed in a second domain.SOLUTION: An information processing device comprises an acquisition unit and an output unit. The acquisition unit acquires a first identifier, which is an identifier issued by a first domain according to access to the first domain and for identifying a user of a terminal device which displays first content corresponding to the first domain when the first domain is accessed, from the terminal device. The output unit outputs second content corresponding to a second domain different from the first domain to the terminal device when the acquisition unit acquires the first identifier.SELECTED DRAWING: Figure 6

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

Conventionally, there is a method called retargeting advertisement as one method of advertisement distribution via the Internet. In such a method, for example, advertising content having a link to the predetermined website is displayed on the user terminal of the user who has accessed the predetermined website, and the user is urged to access the predetermined website.

Further, Patent Document 1 discloses a technique for presenting keywords that are effective in enhancing the advertising effect to advertisers of search-linked advertisements.

Japanese Unexamined Patent Publication No. 2014-006757

However, in the above-mentioned prior art, it is not always possible to effectively associate the user managed in the first domain with the user managed in the second domain. For example, in the above-mentioned prior art, a user who has viewed the advertisement of the advertiser of the target advertisement targeted for the search-linked advertisement is specified, and the score for each search keyword is calculated based on the input frequency of the search keyword input by the specified user. However, when accepting the input of the keyword of the search-linked advertisement for the target advertisement, the search keyword having a high score is presented as a candidate. As described above, since the above-mentioned prior art is not a measure related to user management based on the domain, it is possible to effectively link the user managed in the first domain and the user managed in the second domain. Is hard to say.

The present application has been made in view of the above, and is an information processing device, an information processing method, and an information processing device capable of effectively associating a user managed in the first domain with a user managed in the second domain. The purpose is to provide an information processing program.

The information processing device according to the present application is issued by the first domain in response to access to the first domain from a terminal device that displays the first content corresponding to the first domain by accessing the first domain. The acquisition unit that acquires the first identifier, which is an identifier for identifying the user of the terminal device, and the terminal device when the first identifier is acquired by the acquisition unit. It is characterized by having an output unit that outputs a second content corresponding to a second domain different from the first domain.

According to one aspect of the embodiment, there is an effect that the user managed in the first domain and the user managed in the second domain can be effectively linked.

FIG. 1 is an explanatory diagram illustrating an outline of information processing according to the embodiment. FIG. 2 is a diagram showing an example of information processing according to the embodiment. FIG. 3 is an explanatory diagram for explaining the management process according to the embodiment. FIG. 4 is an explanatory diagram illustrating a list creation process according to the embodiment. FIG. 5 is a diagram showing a configuration example of the information processing system according to the embodiment. FIG. 6 is a diagram showing a configuration example of the information processing device according to the embodiment. FIG. 7 is a diagram showing an example of the list information storage unit according to the embodiment. FIG. 8 is a sequence diagram showing an information processing procedure by the information processing system according to the embodiment. FIG. 9 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing device.

Hereinafter, an information processing apparatus, an information processing method, and a mode for carrying out an information processing program (hereinafter, referred to as “the embodiment”) according to the present application will be described with reference to the drawings. The information processing apparatus, information processing method, and information processing program according to the present application are not limited by this embodiment. Further, in the following embodiments, the same parts are designated by the same reference numerals, and duplicate description is omitted.

[1. Information processing overview]
An example of information processing according to the embodiment will be described mainly with reference to FIGS. 1 to 4. FIG. 1 describes an outline including the premise of information processing according to the embodiment. FIG. 2 describes the overall flow of information processing according to the embodiment. FIG. 3 describes an example of a management process for managing an identifier among the information processing according to the embodiment. FIG. 4 describes an example of the list generation process among the information processing according to the embodiment. Further, the information processing according to the embodiment is performed by the information processing device 100 shown in FIG. The information processing device 100 is, for example, a server device.

Prior to the description of FIGS. 1 to 4, the information processing system according to the embodiment will be described first with reference to FIG. FIG. 5 is a diagram showing a configuration example of the information processing system 1 according to the embodiment. As shown in FIG. 5, the information processing system 1 according to the embodiment includes a client device 10, a user device 20, a first content distribution device 30, a first identifier device 60, and an information processing device 100. The client device 10, the user device 20, the first content distribution device 30, the first identifier device 60, and the information processing device 100 are connected to each other via a network N so as to be communicable by wire or wirelessly.

The client device 10 is a client business operator (hereinafter, simply abbreviated as "client") that requests an information processing device 100 (a business operator that manages the information processing device 100) to distribute content (for example, advertising content). It is an information processing terminal used by. Moreover, from such a thing, such a client can be paraphrased as an advertiser. The client device 10 is, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like.

Further, as shown in FIG. 1, in the present embodiment, the client AD1 is given as an example of the client using the client device 10. However, the client for the information processing apparatus 100 is not limited to one company of the client AD1, and a plurality of clients may exist. In this case, the information processing system 1 according to the embodiment includes, for example, the number of client devices 10 corresponding to the number of clients. The client AD1 is, for example, an operating company that operates an EC (Electronic Commerce) site as its own site.

Further, in the present embodiment, the domain of the site provided (operated) by the client AD1 is defined as the first domain # 1. From this, it can be said that the client AD1 is a client corresponding to the first domain # 1.

The first content distribution device 30 is a server device that distributes the first content corresponding to the first domain # 1. For example, the first content distribution device 30 distributes the first content corresponding to the first domain # 1 to a user (end user) who has accessed using the user device 20 described later. Further, from such a thing, it can be said that the first content distribution device 30 is a server device corresponding to the first domain # 1.

The first identifier device 60 is an identifier for identifying a user of the user device 20 that displays the first content corresponding to the first domain # 1 by accessing the first domain # 1 among the user devices 20 described later. It is a server device that issues the first identifier. Further, from such a thing, it can be said that the first identifier device 60 is a server device corresponding to the first domain # 1.

In summary, the client AD1, the first content distribution device 30, and the first identifier device 60 can be grouped together in the first domain # 1.

Further, the business operator who manages the information processing device 100 is a business operator whose client AD1 is a customer in content (for example, advertising content) distribution, and is hereinafter referred to as "Company N". Company N is a business operator that conducts an advertisement distribution business. Further, in the present embodiment, the domain of the site provided (operated) by Company N is referred to as the second domain # 2. Further, from such a thing, the information processing apparatus 100 according to the embodiment can be said to be a server apparatus corresponding to the second domain # 2.

The user device 20 is an information processing terminal used by a user (end user). The user device 20 is, for example, a smartphone, a tablet terminal, a notebook PC, a desktop PC, a mobile phone, a PDA, or the like. The user device 20 accesses the first content distribution device 30 in response to a user operation, for example. Then, the user device 20 displays the first content received from the first content distribution device 30.

Here, the premise for performing information processing according to the embodiment will be described. It can be said that the information processing according to the embodiment is a measure accompanying the change in the specifications of the user device 20 for the 3rd Party Cookie (third party cookie) in recent years. This point will be described with reference to the first domain # 1 and the second domain # 2. Further, in the above description, the cookie issued by the first domain # 1 is referred to as a 1st party cookie, and the cookie issued by the second domain # 2 is referred to as a 3rd party cookie.

For example, it is assumed that the user A visits the site SC11, which is the EC site of the client AD1 and is the EC site of the site name "Shop AAA", by using the user device 20 having the browser BW1. In such a case, the first domain # 1 issues a cookie in which the browsing history of the user A browsing the site SC11 is stored. Such cookies are called first party cookies. After that, it is assumed that the user A uses the user device 20 having the browser BW1 to access the site SC21 of the company N that distributes the advertisement content of the client AD1. In such a case, after the user A browses the site SC11 of the client AD1, a cookie in which the browsing history of browsing the site C21 of the N company is stored is issued by the second domain # 2. Such a cookie is called a third party cookie because it is a third party with respect to the first domain # 1.

Here, Company N can track the behavior of the user A across a plurality of different domains by the user A acquiring the third party cookie from the user device 20. As a result, Company N can effectively deliver advertisements by analyzing the behavior of User A. However, due to changes in the specifications of the user device 20 (more specifically, the specific browser BW1 introduced in the user device 20), third-party cookies have come to be deleted immediately. Then, since the opportunity to track the behavior of many users including user A is reduced, there arises a problem that effective advertisement distribution cannot be performed.

On the premise of such a problem, the information processing apparatus 100 according to the embodiment performs information processing as shown in FIG. FIG. 1 is an explanatory diagram illustrating an outline of information processing according to the embodiment. Again, the client AD1 shown in FIG. 1 is the client corresponding to the first domain # 1. Further, the first identifier device 60 shown in FIG. 1 is a server device corresponding to the first domain # 1 and issues the first identifier. Further, the information processing device 100 shown in FIG. 1 is a server device corresponding to the second domain # 2, and performs information processing according to the embodiment.

First, the first identifier device 60 transmits visitor information indicating a user who has visited the site of the client AD1 to the information processing device 100. The visitor information is an identifier issued by the first domain # 1 (first identifier device 60) in response to the access to the first domain # 1 (site of the client AD1), and the user device 20 is used. A first identifier, which is an identifier for identifying a user who has visited the site of the client AD1, is shown.

Further, the information processing apparatus 100 extracts a user having an identifier corresponding to the domain of N company, that is, the second domain # 2, from the users indicated by the visitor information. Further, the identifier corresponding to the second domain # 2 is referred to as the second identifier. The user indicated by the visitor information is a user to which the first identifier is assigned to the browser BW1, that is, a user who visits the site of the client AD1. Assuming that the user group of this user is a set GA, the information processing apparatus 100 extracts the users whose second identifier is assigned to the browser BW1 from the users included in the set GA. Here, the extracted users are users who have visited both the site of the client AD1 (first domain # 1) and the site of N company (second domain # 2). The information processing device 100 can uniquely identify (associate) a user who straddles both the first domain # 1 and the second domain # 2, even if there is a problem described in the premise. Therefore, for example, After that, it becomes possible to track what kind of action the associated user has performed in the first domain # 1. In this way, the information processing apparatus 100 can effectively associate the user managed by the first domain # 1 with the user managed by the second domain # 2. For example, the information processing apparatus 100 can associate the user X1 managed in the first domain # 1 with the user X2 among the users managed in the second domain # 2. Therefore, the information processing apparatus 100 can realize effective advertisement distribution even if there is a problem described in the premise.

Further, when the information processing apparatus 100 receives from the client the condition information that conditions the user to whom the advertisement content is delivered, among the users who straddle both the first domain # 1 and the second domain # 2. A user who satisfies the condition information can return the listed list information to the client. For example, as shown in FIG. 1, when the client AD1 requests the information processing device 100 to create a list of users satisfying the condition information XX, the information processing device 100 requests the first domain # 1 and the second domain # 1. Among the users (extracted users) straddling both of 2, the users satisfying the condition information XX can generate the list information listed and return it to the client AD1. As a result, the client AD1 can adjust, for example, in real time what kind of user the advertisement is to be delivered to, or adjust the advertisement unit price while referring to the list information.

Conceptually explaining the flow described with reference to FIG. 1 from the viewpoint of the information processing device 100, the information processing device 100 is a user device that displays the first content corresponding to the first domain by accessing the first domain # 1. From 20, the first identifier, which is an identifier issued by the first domain in response to the access to the first domain and is an identifier for identifying the user of the user device 20, is acquired. For example, the information processing device 100 is a predetermined content corresponding to the second domain # 2, and a predetermined service corresponding to the second domain (for example, a search service SA corresponding to the second domain # 2) is used. The first identifier is acquired from the user device 20 that displays the first content by accessing the first domain # 1 via the predetermined content (for example, the search result page) provided accordingly.

In addition, the information processing device 100 also acquires the address information corresponding to the first content to be displayed, which is displayed in response to the current access from the user device 20, among the first contents.

Further, as will be described in detail with reference to FIG. 2, when the information processing apparatus 100 acquires the first identifier, the information processing apparatus 100 corresponds to the second domain # 2, which is different from the first domain # 1, with respect to the user apparatus 20. Output the content. For example, the information processing device 100 transmits the second content to the user device 20 so that the second content is inserted into the first content to be displayed.

[2. An example of information processing according to an embodiment]
From here on, the overall flow of information processing according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram showing an example of information processing according to the embodiment. FIG. 2 describes the overall flow of information processing performed by the information processing system 1 according to the embodiment. Further, in FIG. 2, the user U1 is illustrated as a user who accesses using the user device 20, but the same information processing is performed even when a user other than the user U1 accesses.

In the example of FIG. 2, it is assumed that the user U1 performs a search action using the search service SA corresponding to the second domain # 2. For example, it is assumed that the user U1 inputs a predetermined search query in the search service SA corresponding to the second domain # 2 and performs a search action. In such a case, the search server SV (not shown), which is a server device corresponding to the second domain # 2 and is a server device that provides the search service SA, acquires a search query from the user device 20 of the user U1. Then, the search server SV performs a search process with the acquired search query, and responds to the user device 20 with the search result page P1 in which the search results are displayed in a list. As a result, the user device 20 displays the search result page P1 corresponding to the second domain # 2 as shown in FIG. 2 (step S11).

In such a state, it is assumed that the user U1 presses the search result indicating the first content C11 among the search results listed on the search result page P1. It should be noted here that the search result page P1 is the content corresponding to the second domain # 2, whereas the first content C11, which is one of the search results, is the content corresponding to the first domain # 1. That is. The first content corresponding to the first domain # 1 is, so to speak, one web page of the EC site (shop AAA) operated by the client AD1. Therefore, the first content C11 is a web page of one of the first contents constituting the EC site. For example, the first content C11 is the top page of the shop AAA.

In addition, an insertion frame (display frame) into which the second content corresponding to the second domain # 2 is inserted (displayed) is installed in each of the first contents including the first content C11. The user device 20 has an insertion frame installed in the first content to be displayed (first content C11 in the example of FIG. 1) displayed in response to the current access to the first domain # 1. The distribution request of the second content is transmitted to the second domain # 2.

Return the description. The user device 20 requests the first content distribution device 30 to distribute the first content C11 in response to the fact that the search result indicating the first content C11 is pressed (step S12). That is, the user device 20 transmits a distribution request for the first content C11 to the first content distribution device 30 in response to the fact that the search result indicating the first content C11 is pressed.

When the first content distribution device 30 receives the distribution request for the first content C11 from the user device 20, it requests the first identifier device 60 to distribute the first identifier (step S13). That is, the first content distribution device 30 transmits the distribution request of the first identifier to the first identifier device 60.

When the first identifier device 60 receives the distribution request of the first identifier from the first content distribution device 30, the first identifier device 60 identifies the user U1 of the user device 20 in response to the user device 20 accessing the first domain # 1. The first identifier is issued (step S14). Specifically, in the first identifier device 60, among the search results listed on the search result page P1 by the user U1, the search result indicating the first content C11 is pressed, so that the user device 20 is in the first domain. In response to the access to # 1 (in response to the transmission of the distribution request to the first content distribution device 30), a first identifier that identifies the user U1 of the user device 20 is issued. In other words, the first identifier device 60 issues a first identifier that is evidence that the user U1 has accessed the first domain # 1 using the user device 20.

Here, in the following embodiments, the first identifier may be referred to as a "first token". In the example of FIG. 2, the information processing device 100 issues the first token # 1-U1 as the first identifier for identifying the user U1 of the user device 20. Since the first token # 1-U1 is not a cookie (third party cookie) corresponding to Company N, the information processing apparatus 100 simply acquires the first token # 1-U1 and the first token # 1 -It is not possible to recognize which cookie corresponding to Company N the user identified by U1 is identified. For this reason, the first token # 1-U1 alone is meaningless information for the information processing apparatus 100.

Next, the first identifier device 60 returns the request information including the first identifier generated in step S14 to the first content distribution device 30 (step S15). Such request information includes information to be transmitted together with the distribution request when the user device 20 transmits the distribution request of the second content to the second domain # 2 (information processing device 100). Specifically, the request information includes the first token # 1-U1 issued in step S14.

When the first content distribution device 30 receives the request information from the first identifier device 60, the first content distribution device 30 responds to the user device 20 with the first content C11 together with the request information (step S16). For example, when the first content distribution device 30 receives the request information from the first identifier device 60, the first content distribution device 30 generates the first content C11 in the mode corresponding to the user U1. Then, the first content distribution device 30 responds to the user device 20 with the generated first content C11 and the request information.

When the user device 20 receives the request information and the first content C11 from the first content distribution device 30, the user device 20 expands the received information on the browser BW1 (step S17). For example, the user device 20 expands on the browser BW1 so that the first content C11 is displayed, and grants the first token # 1-U1 to the browser BW1.

As described above, the first content C11 includes an insertion frame into which the second content is inserted. In the example of FIG. 1, the first content C11 includes an insertion frame F as such an insertion frame. The user device 20 includes the insertion frame F in the first content C11, which is the first content to be displayed, which is displayed in response to the access to the first domain # 1 this time. The device 100 is requested to deliver the second content to be inserted to be inserted into the insertion frame F (step S18). That is, the user device 20 transmits a distribution request for the second content to be inserted into the insertion frame F to the information processing device 100. More specifically, the user device 20 transmits the first identifier and the address information of the first content C11 to the information processing device 100 together with the distribution request of the second content by including the insertion frame F in the first content C11. To do. In the example of FIG. 1, the user device 20 transmits the first token # 1-U1 and the address information URLC 11 to the information processing device 100.

In this way, the user device 20 transmits the first identifier and the address information together with the distribution request of the second content, and the information processing device 100 acquires the first identifier generated in step S14. Further, the information processing device 100 corresponds to the first content C11 to be displayed, which is displayed in response to the current access to the first domain # 1, among the first contents having an insertion frame into which the second content is inserted. Get the address information to be processed. Therefore, the purpose of providing the insertion frame in the first content is to direct the information processing device 100 to the user device 20 so that the information processing device 100 can acquire the first identifier and the address information from the user device 20. To send information. Therefore, in this embodiment, it is not important what the second content looks like. Therefore, the second content is, for example, a very small image of 1 pixel × 1 pixel, which is invisible to the user. Therefore, the size of the insertion frame F also corresponds to 1 pixel × 1 pixel. Of course, such an example is only an example, and the second content may be intentionally set to a content (image or moving image) having a size visible to the user.

Then, the information processing device 100 is an identifier for identifying the user U1 of the user device 20 from the user device 20 in response to the acquisition of the first identifier together with the distribution request of the second content, and is the second domain. Acquire the second identifier, which is the identifier corresponding to # 2 (step S19). For example, the information processing device 100 refers to the browser BW1 of the user device 20 and determines whether or not a second identifier, which is an identifier corresponding to the second domain # 2, is assigned to the browser BW1. Then, when the second identifier is assigned to the browser BW1, the information processing apparatus 100 acquires the second identifier.

Here, in the following embodiments, the second identifier may be referred to as a "second cookie". In the example of FIG. 2, the information processing device 100 is an identifier for identifying the user U1 of the user device 20, and is a second identifier corresponding to the second domain # 2, as a second cookie # 2-. I have acquired U1. In the present embodiment, the second identifier is cookie information, but the second identifier is other identification information corresponding to the second domain # 2 (for example, a unique user ID issued by company N). It may be. Further, the second identifier may include such a user ID.

In such a state, the information processing apparatus 100 performs a management process of associating and managing the first identifier, the second identifier, and the address information acquired in steps S18 and S19 (step S20). This point will be described with reference to FIG. FIG. 3 is an explanatory diagram for explaining the management process according to the embodiment. The management process according to the embodiment is performed in, for example, the associated information storage unit 121. Therefore, the explanatory diagram shown in FIG. 3 corresponds to the internal configuration of the associated information storage unit 121.

First, using FIG. 3A, a management process in which the address information of the second cookie and the first content to be viewed this time is associated with the first token of the added user in response to the addition of the user. An example will be described. In the example of FIG. 2, as a result of the user U1 accessing the first content C11 corresponding to the first domain # 1 via the search result page P1, the information processing apparatus 100 is issued by the first domain # 1. The address information URL C11 of the token # 1-U1, the second cookie # 2-U1, and the first content C11 has been acquired. In such a case, as shown in FIG. 3A, the information processing apparatus 100 has "first token # 1-U1", "second cookie # 2-U1", and "address information" in the associated information storage unit 121. URLC11 ”is linked and managed.

Further, although not shown in FIG. 2, it is assumed that another user U2 accesses the first content C11 corresponding to the first domain # 1 via the search result page P1. Further, in such a case, it is assumed that the information processing apparatus 100 has acquired the address information URL C11 of the first token # 1-U2, the second cookie # 2-U2, and the first content C11 issued by the first domain # 1. Then, as shown in FIG. 3A, the information processing apparatus 100 has "first token # 1-U2", "second cookie # 2-U2", and "address information URLC11" in the linked information storage unit 121. Is linked and managed. For example, as shown in FIG. 3A, the information processing apparatus 100 accumulates the association information corresponding to the user U2 with respect to the association information corresponding to the user U1.

Further, although not shown in FIG. 2, it is assumed that another user U3 accesses the first content C11 corresponding to the first domain # 1 via the search result page P1. Further, in such a case, it is assumed that the information processing apparatus 100 has acquired the address information URL C11 of the first token # 1-U3, the second cookie # 2-U3, and the first content C11 issued by the first domain # 1. Then, as shown in FIG. 3A, the information processing apparatus 100 has "first token # 1-U3", "second cookie # 2-U3", and "address information URLC11" in the linked information storage unit 121. Is linked and managed. For example, as shown in FIG. 3A, the information processing apparatus 100 further accumulates the association information corresponding to the user U3 with respect to the association information corresponding to the user U1 and the association information corresponding to the user U2.

Due to such management processing, the information processing apparatus 100 allows the user who straddles both the first domain # 1 and the second domain # 2 to be on the second domain # 2 side even in a situation where the third party cookie cannot be acquired. It can be distinguished as one recognizable user.

Further, using FIG. 3B, the address information of the first content browsed each time is linked according to the stepwise browsing of a plurality of different first contents by the same user. An example of the management process will be described. In the example of FIG. 2, as a result of the user U1 accessing the first content C11 corresponding to the first domain # 1 via the search result page P1, the information processing apparatus 100 is issued by the first domain # 1. The address information URL C11 of the token # 1-U1, the second cookie # 2-U1, and the first content C11 has been acquired. In such a case, as shown in FIG. 3B, the information processing apparatus 100 has "first token # 1-U1", "second cookie # 2-U1", and "address information" in the associated information storage unit 121. URLC11 ”is linked and managed.

The first content C11 is, for example, the top page of the shop AAA, but after accessing the first content C11, the user U1 transfers to another first content in the site SC11 which is an EC site corresponding to the shop AAA. Suppose you have accessed. For example, it is assumed that the user U1 has accessed the first content C12. Since the first content C12 is also provided with the insertion frame, the information processing device 100 receives the access from the user device 20 to the first content C12 in response to the user U1's access to the first content C12. The first token # 1-U2 "and the" address information URLC12 "are acquired. Further, it is assumed that the information processing device 100 refers to the browser BW1 of the user device 20 and also acquires the "second cookie # 2-U1". In such an example, as shown in FIG. 3B, the information processing apparatus 100 associates the "first token # 1-U1", the "second cookie # 2-U1", and the "address information URLC12". To manage.

Further, it is assumed that the user U1 accesses the first content C12 and then accesses the other first content in the site SC11 which is an EC site corresponding to the shop AAA. For example, it is assumed that the user U1 has accessed the first content C13. Since the first content C13 is also provided with the insertion frame, the information processing device 100 receives the access from the user device 20 to the first content C13 in response to the user U1's access to the first content C13. The first token # 1-U2 "and the" address information URLC13 "are acquired. Further, it is assumed that the information processing device 100 refers to the browser BW1 of the user device 20 and also acquires the "second cookie # 2-U1". In such an example, as shown in FIG. 3B, the information processing apparatus 100 associates the "first token # 1-U1", the "second cookie # 2-U1", and the "address information URLC13". To manage.

By such a management process, the information processing apparatus 100 can track the user's behavior in the first domain # 1 even in a situation where the third party cookie cannot be acquired. In the example of FIG. 3B, the information processing apparatus 100 can specify that the user U1 visits in the order of the first content C11 → the first content C12 → the first content C13. As a result, the information processing apparatus 100 can estimate the interest / interest of the user U1 from the stepwise behavior of the user U1, so that the advertisement can be effectively distributed.

Returning to the description of FIG. The information processing device 100 distributes (outputs) the second content to the user device 20 in response to receiving the distribution request for the second content from the user device 20 in step S18 (step S21). For example, the information processing device 100 transmits the second content to the user device 20 so that the second content is inserted into the first content C11. When the user device 20 receives the second content from the information processing device 100, the user device 20 displays the first content C11 in which the second content is inserted.

By the information processing described so far, the information processing apparatus 100 distinguishes a user who straddles both the first domain # 1 and the second domain # 2 as one user who can be recognized on the second domain # 2 side. Accumulate (register) in this state. In this way, after the users have been accumulated to some extent, the client AD1 provides the information processing apparatus 100 with conditional information that defines to which of the accumulated users the advertisement content is to be delivered. By registering, you may be required to create a list of users who meet the condition information. For example, the client AD1 can register condition information via a predetermined interface provided by the information processing device 100. In the example of FIG. 2, it is assumed that the information processing apparatus 100 receives the list creation request in which the condition information is specified from the client apparatus 10 of the client AD1.

Then, the information processing apparatus 100 performs a list creation process for creating a list of users who satisfy the condition information (step S23). This point will be described with reference to FIG. FIG. 4 is an explanatory diagram illustrating a list creation process according to the embodiment. According to one example shown in FIG. 4, the client AD1 sets the condition information "male" and sets the list name "male list" of the user list that satisfies the condition information "male". When the information processing device 100 accepts such an installation, the information processing device 100 satisfies the condition information "male" based on the linking information accumulated up to the present time in the linking information storage unit 121 and the linking information corresponding to the client AD1. Get information about the user. In the linking information, the user identified by the second cookie linked to the first token is a user that can be recognized by the information processing device 100, so that the information processing device 100 has user information (for example, user information held by its own device). Based on (various history information), attribute information and action information corresponding to such a user can be specified. Therefore, the information processing device 100 is a condition among the users identified by the second cookie by collating the user information held by the own device with the second cookie included in the association information corresponding to the client AD1. Identify the second cookie of the user who satisfies the information "male".

In the example of FIG. 4, the information processing apparatus 100 uses "second cookie # 2-U1" and "second cookie # 2-U1" as the second cookie of the user who satisfies the condition information "male" among the users identified by the second cookie. It is assumed that "cookie # 2-U2" is specified. In such a case, the information processing apparatus 100 acquires the "second cookie # 2-U1" and the "second cookie # 2-U2". Then, the information processing apparatus 100 creates the list information LT11 in which the "second cookie # 2-U1" and the "second cookie # 2-U2" are displayed.

Further, according to another example shown in FIG. 4, the client AD1 sets the condition information "30's" and sets the list name "30's list" of the user list satisfying the condition information "30's". .. When the information processing device 100 receives such an installation, the information processing device 100 obtains the condition information "30's" based on the association information corresponding to the client AD1 which is the association information accumulated up to the present time in the association information storage unit 121. Get information about the users that meet. For example, the information processing device 100 is a condition among the users identified by the second cookie by collating the user information held by the own device with the second cookie included in the association information corresponding to the client AD1. Identify the second cookie of the user who satisfies the information "male".

In the example of FIG. 4, the information processing apparatus 100 uses "second cookie # 2-U2" and "second cookie # 2-U2" as the second cookie of the user who satisfies the condition information "male" among the users identified by the second cookie. It is assumed that "cookie # 2-U3" is specified. In such a case, the information processing apparatus 100 acquires the "second cookie # 2-U2" and the "second cookie # 2-U3". Then, the information processing apparatus 100 creates the list information LT12 in which the "second cookie # 2-U2" and the "second cookie # 2-U3" are displayed.

Returning to FIG. 2, the information processing apparatus 100 presents the list information LT11 and LT12 created in the list creation process of step S23 to the client AD1 (step S24). For example, the information processing device 100 transmits the list information LT11 and LT12 to the client device 10 of the client AD1. As a result, the client AD1 can adjust, for example, in real time what kind of user the advertisement is to be delivered to, or adjust the advertisement unit price while referring to the list information. Specifically, since the client AD1 can grasp the number of users who satisfy the condition information, for example, the condition information is reexamined and the ad unit price balanced with respect to the ad cost is adjusted. You will be able to. That is, the information processing device 100 can provide a more user-friendly advertisement distribution service to the client.

[3. Summary]
As described above, the information processing device 100 according to the embodiment has accessed the first domain from the terminal device that displays the first content corresponding to the first domain by accessing the first domain. Correspondingly, the first identifier, which is an identifier issued by the first domain and is an identifier for identifying the user of the terminal device, is acquired. Further, the information processing device 100 uses a second identifier, which is an identifier for identifying a user of the terminal device from the acquisition source terminal device from which the first identifier has been acquired, and is an identifier corresponding to the second domain. Get more. Then, the information processing apparatus 100 manages the first identifier and the second identifier in association with each other. Further, the information processing device 100 outputs the second content corresponding to the second domain different from the first domain to the terminal device.

Thereby, the information processing apparatus 100 according to the embodiment can effectively associate the user managed in the first domain with the user managed in the second domain. As a result, the information processing apparatus 100 distinguishes a user straddling both the first domain and the second domain as one user recognizable on the second domain side even in a situation where the third party cookie cannot be acquired. Therefore, effective advertisement distribution can be realized even under such a situation.

[4. Information processing device configuration]
Next, the information processing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram showing a configuration example of the information processing apparatus 100 according to the embodiment. As shown in FIG. 6, the information processing device 100 includes a communication unit 110, a storage unit 120, and a control unit 130. For example, the information processing device 100 is a server device that performs information processing described in FIGS. 2 to 4 and the like.

(About communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 110 is connected to the network N by wire or wirelessly, and transmits / receives information to / from, for example, the client device 10 and the user device 20.

(About storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 120 has a linked information storage unit 121 and a list information storage unit 122.

Here, FIG. 7 shows an example of the list information storage unit 122 according to the embodiment. The list information storage unit 122 stores the setting information by the advertiser of the client. In the example of FIG. 7, the list information storage unit 122 has items such as "client ID", "target list ID", "list name", "condition information", and "user group".

The “client ID” indicates identification information that identifies the client or the client device 10. Indicates identification information that identifies list information in which information about a user who is a delivery destination user to whom the advertisement content (for example, a retargeting advertisement) is delivered and satisfies the "condition information" is displayed. The "list name" indicates the name of the list information identified by the "target list ID". The "conditional information" indicates conditional information that conditions the delivery destination user to which the advertisement content (for example, a retargeting advertisement) is delivered. An example of "condition information" is "a user who has purchased a product five times or more on the company's site or the site of company N".

The "user group" indicates information about users who satisfy the "condition information". More specifically, the "user group" is a group of users who straddle both the client-side domain (first domain) identified by the "client ID" and the N company-side domain (second domain). Information about a user who satisfies the "condition information" set by such a client is shown. The information about the user referred to here is, for example, a second identifier (second cookie) corresponding to the second domain.

That is, in the example of FIG. 7, the client (client AD1) identified by the client ID "AD1" specifies to list the users who satisfy the condition information "male", and the users who satisfy the condition information "male". The list information listed in is shown as an example of being identified by the client ID "LT11". Further, in the example of FIG. 7, the second cookie # 2-U1 is used as a user who is a delivery destination user to which the advertisement content (for example, a retargeting advertisement) related to the client AD1 is delivered and satisfies the condition information "male". An example is shown in which the identified user and the user identified by the second cookie # 2-U2 are listed in the list information LT11. Further, the example of the list information storage unit 122 shown in FIG. 7 corresponds to the example of the list information LT 11 described in FIG.

(About control unit 130)
The control unit 130 is realized by executing various programs stored in the storage device inside the information processing device 100 using the RAM as a work area by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. .. Further, the control unit 130 is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 6, the control unit 130 includes an acquisition unit 131, a management unit 132, a distribution unit 133, a reception unit 134, and an advertisement control unit 135, and has information processing functions described below. Realize or perform the action. The internal configuration of the control unit 130 is not limited to the configuration shown in FIG. 6, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship of each processing unit included in the control unit 130 is not limited to the connection relationship shown in FIG. 6, and may be another connection relationship.

(About acquisition unit 131)
The acquisition unit 131 is an identifier issued by the first domain in response to the access to the first domain from the terminal device that displays the first content corresponding to the first domain by accessing the first domain. , Acquire the first identifier which is an identifier for identifying the user of the terminal device.

For example, the acquisition unit 131 enters the first domain through predetermined content corresponding to the second domain and provided in response to the use of the predetermined service corresponding to the second domain. The first identifier is acquired from the front terminal device that displays the first content by accessing. For example, the acquisition unit 131 accesses the first domain as predetermined content via the search result page provided in response to the search action being performed using the search service corresponding to the second domain. The first identifier is acquired from the terminal device that displays the first content. More specifically, the acquisition unit 131 is a terminal that displays the first content by accessing the first domain in response to pressing the search result indicating the first content among the search results listed on the search result page. Obtain the first identifier from the device.

In addition, the acquisition unit 131 acquires the address information corresponding to the first content to be displayed, which is displayed in response to the access this time, among the first contents. For example, the acquisition unit 131 corresponds to the first content to be displayed, which is displayed in response to the access this time, among the first contents having an insertion frame into which the second content is inserted as the first content to be displayed. Get address information. For example, the acquisition unit 131 is a distribution request transmitted from the terminal device by including an insertion frame in the first content to be displayed as address information, and the second content to be inserted to be inserted in the insertion frame. Acquires the address information sent with the delivery request of.

In addition, the acquisition unit 131 acquires the first identifier transmitted from the terminal device together with this distribution request.

In the example of FIG. 2, the user U1 inputs a predetermined search query in the search service SA corresponding to the second domain # 2 and performs a search action. As a result, the user device 20 displays the search result page P1 corresponding to the second domain # 2, as shown in FIG. Further, in such a state, the user U1 presses the search result indicating the first content C11 among the search results listed on the search result page P1. Then, the user device 20 requests the first content distribution device 30 to distribute the first content C11 in response to the fact that the search result indicating the first content C11 is pressed.

Further, in the example of FIG. 2, in the first identifier device 60, the user device 20 presses the search result indicating the first content C11 among the search results listed on the search result page P1 by the user U1. The first token, which is the first identifier that identifies the user U1 of the user device 20, in response to accessing the first domain # 1 (in response to transmitting the distribution request to the first content distribution device 30). Issuing # 1-U1.

Further, in the example of FIG. 2, the first content C11 returned to the user device 20 via the first identifier device 60 and the first content distribution device 30 has a second domain # 2 different from the first domain # 1. An insertion frame F into which the second content corresponding to is inserted is provided. Therefore, the user device 20 transmits the first token # 1-U1 and the address information URLC11 of the first content C11 to the information processing device 100 together with the distribution request of the second content to be inserted.

As a result, in the example of FIG. 2, the acquisition unit 131 has acquired the first token # 1-U1 and the address information URL C11 of the first content C11.

In addition, the acquisition unit 131 further adds a second identifier, which is an identifier for identifying the user of the terminal device from the acquisition source terminal device from which the first identifier was acquired, and is an identifier corresponding to the second domain. get.

In the example of FIG. 2, when the acquisition unit 131 acquires the first token # 1-U1 and the address information URLC11 of the first content C11, it refers to the browser BW1 of the user device 20 and corresponds to the second domain # 2. It is determined whether or not the second identifier, which is the identifier to be used, is assigned to the browser BW1. Then, when the second identifier is assigned to the browser BW1, the acquisition unit 131 acquires the second identifier. In the example of the figure, the acquisition unit 131 has acquired the second cookie # 2-U1 as the second identifier.

Further, when the distribution request is acquired, the acquisition unit 131 includes the address information corresponding to the first content of the display target into which the second content of the insertion target requested in the distribution request is inserted, and the first identifier. Is controlled so that they are managed in association with each other.

(About management unit 132)
The management unit 132 manages the first identifier and the second identifier in association with each other. Specifically, the management unit 132 manages the first identifier, the second identifier, and the address information in association with each other according to the control by the acquisition unit 131. In the examples of FIGS. 2 and 3, the management unit 132 associates the "first token # 1-U1", the "second cookie # 2-U1", and the "address information URLC11" in the association information storage unit 121. To manage. Further, as described with reference to FIG. 3A, the management unit 132 responds to the addition of the user by using the address information of the second cookie and the first content to be viewed this time for the first token of the added user. Perform management processing that links. Further, as described with reference to FIG. 3B, the management unit 132 receives the first content browsed each time the content is browsed according to the stepwise browsing of a plurality of different first contents by the same user. Performs management processing that links address information.

In addition, when the management unit receives predetermined condition information together with the first identifier from the client corresponding to the first domain that issued the first identifier, the management unit identifies it with the second identifier associated with the first identifier. Among the users to be executed, list information is generated in which information about a user who satisfies a predetermined condition information and is a candidate for a content distribution destination is displayed.

In the example of FIG. 4, the information processing apparatus 100 accepts the setting of the condition information "male" and the list name "male list" of the user list satisfying the condition information "male" from the client AD1. As a result, the management unit 132 acquires information about the user who satisfies the condition information "male" based on the association information which is the association information accumulated up to the present time in the association information storage unit 121 and corresponds to the client AD1. .. In the association information, the user identified by the second cookie associated with the first token is a user that can be recognized by the information processing device 100, so that the management unit 132 can use the user information held by the information processing device 100 (for example,). , Various history information), it is possible to specify the attribute information and the action information corresponding to the user. Therefore, the management unit 132 is among the users identified by the second cookie by collating the user information held by the information processing device 100 with the second cookie included in the association information corresponding to the client AD1. Identify the second cookie of the user who satisfies the condition information "male".

In the example of FIG. 4, the management unit 132 uses "second cookie # 2-U1" and "second cookie" as the second cookie of the user who satisfies the condition information "male" among the users identified by the second cookie. # 2-U2 ”is specified. Therefore, the management unit 132 acquires the "second cookie # 2-U1" and the "second cookie # 2-U2". Then, the management unit 132 creates the list information LT11 in which the "second cookie # 2-U1" and the "second cookie # 2-U2" are displayed. For example, suppose that a user identified by "second cookie # 2-U1" or "second cookie # 2-U2" performs a search action using the search service SA. In such a case, for example, the advertisement distribution device of Company N distributes the retargeting advertisement on the search result page to the user identified as "second cookie # 2-U1" or "second cookie # 2-U2". May occur.

(About distribution unit 133)
When the first identifier is acquired by the acquisition unit 131, the distribution unit 133 outputs (distributes) the second content corresponding to the second domain different from the first domain to the acquisition source terminal device. For example, the distribution unit 133 transmits the second content to the terminal device so that the second content is inserted into the first content. For this reason, the distribution unit 133 is a processing unit corresponding to the output unit. Further, the delivery request may be received by a processing unit other than the acquisition unit 131. For example, the information processing device 100 may have a receiving unit that receives a delivery request.

(About reception desk 134)
The reception unit 134 is a list in which information about a user who satisfies a predetermined condition information among the users identified by the second identifier associated with the first identifier and is a candidate for a content distribution destination is displayed. Accepts various information settings related to. In the example of FIG. 4, the reception unit 134 accepts the setting of the condition information "male" (an example of predetermined condition information) and the list name "male list" of the user list satisfying the condition information "male" from the client AD1. ing.

(About advertisement control unit 135)
The advertisement control unit 135 controls the advertisement to be delivered based on the list information created by the management unit 132. For example, the advertisement control unit 135 controls the advertisement distribution device of Company N to distribute the targeted advertisement.

[5. Processing procedure]
Next, the information information by the information processing system 1 according to the embodiment will be described with reference to FIG. FIG. 8 is a sequence diagram showing an information processing procedure by the information processing system 1 according to the embodiment.

First, in a state where the user device 20 is displaying the search result page corresponding to the second domain, among the search results listed on the search result page, a search indicating the first content corresponding to the first domain is performed. It is determined whether or not the result is pressed (step S101). If the search result indicating the first content is not pressed (step S101; No), the user device 20 waits until the search result is pressed. On the other hand, when the search result indicating the first content is pressed (step S101; Yes), the user device 20 requests the first content distribution device 30 to distribute the first content indicated by the search result. (Step S102).

When the first content distribution device 30 receives the distribution request for the first content from the user device 20, the first content distribution device 30 requests the first identifier device 60 to distribute the first identifier (step S103).

When the first identifier device 60 receives the distribution request for the first identifier from the first content distribution device 30, the first identifier device 60 identifies the user of the user device 20 in response to the user device 20 accessing the first domain. Is issued (step S104). Further, the first identifier device 60 returns the request information including the first identifier generated in step S104 to the first content distribution device 30 (step S105).

When the first content distribution device 30 receives the request information from the first identifier device 60, the first content distribution device 30 generates the first content corresponding to the distribution request received from the user device 20 (step S106). Then, the first content distribution device 30 responds to the user device 20 with the generated first content and the request information (including the first identifier issued in step S104) received from the first identifier device 60 (step). S107).

When the user device 20 receives the request information and the first content from the first content distribution device 30, the user device 20 expands the first content on the browser (step S108). Further, the user device 20 assigns a first identifier to the browser.

Next, the user device 20 requests the information processing device 100 to deliver the second content to be inserted to be inserted into the insertion frame by including the insertion frame in the first content (step 109). For example, the user device 20 transmits a distribution request including the first identifier and the address information of the first content to the information processing device 100 by including the insertion frame in the first content. As a result, the acquisition unit 131 of the information processing apparatus 100 acquires the first identifier and the address information.

Then, the acquisition unit 131 is an identifier for identifying the user of the user device 20 from the user device 20 in response to the acquisition of the first identifier together with the distribution request of the second content, and corresponds to the second domain. The second identifier, which is the identifier to be used, is acquired (step S110). For example, the acquisition unit 131 refers to the browser of the user device 20 and determines whether or not a second identifier, which is an identifier corresponding to the second domain # 2, is assigned to the browser. Then, when the second identifier is given to the browser, the acquisition unit 131 acquires the second identifier.

In such a state, the management unit 132 of the information processing apparatus 100 performs a management process of associating and managing the first identifier, the second identifier, and the address information acquired by the acquisition unit 131 (step S111). .. Further, it is assumed that the reception unit 134 receives the list creation request from the client in a state where the association information in which the first identifier, the second identifier, and the address information are associated is stored in the association information storage unit 121. In such a case, the management unit 132 sets the condition information included in the list creation request among the users identified by the second identifier associated with the first identifier corresponding to this client in the associated information storage unit 121. Generates list information that displays information about users who meet and are candidates for content distribution destinations.

[6. Hardware configuration]
Further, the information processing apparatus 100 according to the above embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 9 is a hardware configuration diagram showing an example of a computer 1000 that realizes the functions of the information processing device 100. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, a program depending on the hardware of the computer 1000, and the like.

The HDD 1400 stores a program executed by the CPU 1100, data used by such a program, and the like. The communication interface 1500 receives data from another device via the communication network 50 and sends it to the CPU 1100, and transmits the data generated by the CPU 1100 to the other device via the communication network 50.

The CPU 1100 controls an output device such as a display or a printer, and an input device such as a keyboard or a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

For example, when the computer 1000 functions as the information processing device 100 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 130 by executing the program loaded on the RAM 1200. Further, the data in the storage unit 120 is stored in the HDD 1400. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, these programs may be acquired from another device via the communication network 50.

[7. Others]
Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of the device is functionally or physically distributed / physically in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

The embodiments of the present application have been described in detail with reference to some drawings, but these are examples, and various modifications are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to practice the present invention in other improved forms.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition means or an acquisition circuit.

1 Information processing system 10 Client device 20 User device 30 1st content distribution device 60 1st identifier device 100 Information processing device 120 Storage unit 121 Linked information storage unit 122 List information storage unit 130 Control unit 131 Acquisition unit 132 Management unit 133 Distribution unit 134 Reception Department 135 Advertising Control Department

Claims (15)

An identifier issued by the first domain in response to access to the first domain from a terminal device that displays the first content corresponding to the first domain by accessing the first domain. An acquisition unit that acquires a first identifier, which is an identifier for identifying a user of a terminal device,
When the first identifier is acquired by the acquisition unit, the terminal device has an output unit that outputs a second content corresponding to a second domain different from the first domain. Information processing device. The acquisition unit is the predetermined content corresponding to the second domain, and the first domain is provided through the predetermined content provided in response to the use of the predetermined service corresponding to the second domain. The information processing device according to claim 1, wherein the first identifier is acquired from the terminal device that displays the first content by accessing the first content. The acquisition unit has accessed the first domain as the predetermined content via a search result page provided in response to a search action being performed using a search service corresponding to the second domain. The information processing device according to claim 2, wherein the first identifier is acquired from the terminal device that displays the first content. The acquisition unit displays the first content by accessing the first domain in response to pressing the search result indicating the first content among the search results listed on the search result page. The information processing apparatus according to claim 3, wherein the first identifier is acquired from the above. The acquisition unit according to any one of claims 1 to 4, wherein the acquisition unit acquires the address information corresponding to the first content to be displayed, which is displayed in response to the access, among the first contents. The information processing device described. As the first content to be displayed, the acquisition unit has an address corresponding to the first content to be displayed, which is displayed in response to the access, among the first contents having an insertion frame into which the second content is inserted. The information processing apparatus according to claim 5, wherein information is acquired. The acquisition unit is a distribution request transmitted from the terminal device by including the insertion frame in the first content to be displayed as the address information, and is the first insertion target to be inserted into the insertion frame. 2. The information processing apparatus according to claim 6, wherein the address information transmitted together with the content distribution request is acquired. The information processing device according to claim 7, wherein the acquisition unit acquires the first identifier transmitted from the terminal device together with the distribution request. When the delivery request is received, the acquisition unit receives the address information corresponding to the first content of the display target into which the second content of the insertion target requested by the delivery request is inserted, and the address information. The information processing apparatus according to claim 7 or 8, wherein the information processing apparatus is controlled so as to be managed in association with the first identifier. The acquisition unit obtains a second identifier, which is an identifier for identifying a user of the terminal device from the terminal device of the acquisition source from which the first identifier was acquired, and is an identifier corresponding to the second domain. The information processing apparatus according to any one of claims 1 to 9, further comprising acquisition. The information processing apparatus according to claim 10, further comprising a management unit that manages the first identifier and the second identifier in association with each other. The management unit receives the predetermined condition information together with the first identifier from the client corresponding to the first domain that issued the first identifier, and the second identifier associated with the first identifier. The eleventh aspect of claim 11, wherein among the users identified in the above, list information for displaying information about a user who satisfies the predetermined condition information and is a candidate for a content distribution destination is generated. Information processing device. The information processing according to any one of claims 1 to 12, wherein the output unit transmits the second content to the terminal device so that the second content is inserted into the first content. apparatus. It is an information processing method executed by an information processing device.
An identifier issued by the first domain in response to access to the first domain from a terminal device that displays the first content corresponding to the first domain by accessing the first domain. The acquisition process of acquiring the first identifier, which is an identifier for identifying the user of the terminal device,
It is characterized by including an output step of outputting a second content corresponding to a second domain different from the first domain to the terminal device when the first identifier is acquired by the acquisition step. Information processing method. An identifier issued by the first domain in response to access to the first domain from a terminal device that displays the first content corresponding to the first domain by accessing the first domain. The acquisition procedure for acquiring the first identifier, which is an identifier for identifying the user of the terminal device, and
When the first identifier is acquired by the acquisition procedure, the computer is made to execute an output procedure for outputting the second content corresponding to the second domain different from the first domain to the terminal device. An information processing program that features it.

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