JP2014132443A - Collection server and collection method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a collection server and a collection method for collecting contact data while adequately identifying a terminal device even when transmission of third party cookie ID is forbidden.SOLUTION: A collection server 30 includes: a communication part 31 which receives information including an application ID and a cookie ID for a collection server and which receives information including contact data of web contents and the application ID when web contents are provided from an application server using an application; and a control part 33 which matches the contact data of the web contents and the cookie ID for the collection server using the information received by the communication part 31.

Description

  The present invention relates to a collection server and a collection method for collecting contact data of web content provided from an application server to a terminal device.

  Conventionally, various techniques for collecting web content contact data have been proposed (for example, Patent Document 1). For example, a method using a measurement tag and a method using a toolbar have been proposed. Regardless of which method is used, a cookie ID is generally used as an identifier for identifying a terminal device.

JP 2011-53812 A

  By the way, the cookie ID is an identifier that can identify a terminal device (specifically, a web browser) by a server existing in the same domain. Therefore, servers existing in different domains cannot identify terminal devices based on cookie IDs common to the servers.

Note that the cookie ID for identifying the terminal device by the server accessed by the terminal device is referred to as a first party cookie ID. The cookie ID that identifies the terminal device by a server that exists in a different domain from the server that the terminal device accesses is referred to as a third-party cookie ID. Here, consider the case where the domain in which the collection server that collects contact data exists is different from the domain in which the application server that distributes web content exists. In such a case, the collection server cannot identify the terminal device by the cookie ID that the application server identifies the terminal device. Therefore, when the terminal device accesses the application server, in order for the collection server to identify the terminal device, a cookie ID (that is, a third-party cookie ID at this stage) that identifies the terminal device is used by the collection server. Must be sent to the collection server.

  However, there are terminal devices that are prohibited from transmitting third party cookie IDs. Such a terminal device cannot be identified by the collection server. On the other hand, data (for example, questionnaire results) that the collection server uniquely collects is managed by a cookie ID that identifies the terminal device by the collection server. Therefore, it is impossible to associate the data (for example, questionnaire result) that the collection server uniquely collects with the contact data that the terminal device contacts by accessing the application server.

  Therefore, the present invention has been made to solve the above-described problem, and collects contact data while properly identifying a terminal device even when transmission of a third-party cookie ID is prohibited. It is an object of the present invention to provide a collection server and a collection method that make it possible.

  The collection server according to the first feature collects contact data of web content provided from the application server to the terminal device. The collection server uses the application to receive information including an application ID for identifying an application included in the terminal device and a collection server cookie ID for the collection server to identify the terminal device. When the web content is provided from an application server, the web server receives the web content contact data and information including the application ID, and the first content is received by the first receiver and the second receiver. And a control unit that associates the contact data of the web content with the collection server cookie ID based on the correspondence relationship between the application ID and the collection server cookie ID.

  In the first feature, the collection server includes a third reception unit that receives information including the collection server cookie ID and a monitor identifier for identifying a user of the terminal device. The control unit uses the information received by the third receiving unit, the first receiving unit, and the second receiving unit, based on the correspondence between the application ID and the collection server cookie ID, The web content contact data is associated with the monitor identifier.

  In the first feature, the first receiving unit receives the application ID and the collection server cookie ID in response to activation of the application, termination of the application, or version upgrade of the application.

  In the first feature, the third receiving unit receives a questionnaire result for a predetermined questionnaire together with the collection server cookie ID and the monitor identifier.

  The collection method according to the second feature collects contact data of web content provided from the application server to the terminal device. The collection method includes a step A of receiving information including an application ID for identifying an application included in the terminal device and a collection server cookie ID for identifying the terminal device by the collection server; and the application server using the application. When the web content is provided from step B, receiving the information including the contact data of the web content and the application ID, and using the information received in step A and step B, the application ID And a step C of associating the contact data of the web content with the collection server cookie ID based on the correspondence relationship with the collection server cookie ID.

  According to the present invention, it is possible to provide a collection server and a collection method capable of collecting contact data while appropriately identifying a terminal device even when transmission of a third-party cookie ID is prohibited. Can do.

FIG. 1 is a diagram showing a contact investigation system 100 according to the first embodiment. FIG. 2 is a block diagram showing the collection server 30 according to the first embodiment. FIG. 3 is a diagram illustrating information collected by the collection server 30 according to the first embodiment. FIG. 4 is a diagram illustrating information collected by the collection server 30 according to the first embodiment. FIG. 5 is a diagram illustrating information collected by the collection server 30 according to the first embodiment. FIG. 6 is a sequence diagram illustrating the collection method according to the first embodiment. FIG. 7 is a sequence diagram illustrating a collection method according to the first modification. FIG. 8 is a sequence diagram illustrating a collection method according to the second modification.

  Hereinafter, a contact investigation system according to an embodiment of the present invention will be described with reference to the drawings. In the following description of the drawings, the same or similar parts are denoted by the same or similar reference numerals.

  However, it should be noted that the drawings are schematic and ratios of dimensions and the like are different from actual ones. Therefore, specific dimensions and the like should be determined in consideration of the following description. Moreover, it is a matter of course that portions having different dimensional relationships and ratios are included between the drawings.

[Outline of Embodiment]
The collection server which concerns on embodiment collects the contact data of the web content provided to a terminal device from an application server. The collection server uses the application to receive information including an application ID for identifying an application included in the terminal device and a collection server cookie ID for the collection server to identify the terminal device. When the web content is provided from an application server, the web server receives the web content contact data and information including the application ID, and the first content is received by the first receiver and the second receiver. And a control unit that associates the contact data of the web content with the collection server cookie ID based on the correspondence relationship between the application ID and the collection server cookie ID.

  In the embodiment, the collection server associates the collection server cookie ID with the application ID and then receives the contact data together with the application ID, thereby associating the contact data with the collection server cookie ID. Thereby, even if transmission of the third party cookie ID is prohibited, contact data can be collected while appropriately identifying the terminal device.

  The web content only needs to be provided from the application server to the terminal device. For example, content composed of a character string, content composed of an image, content composed of sound, a character string, an image, and Includes content composed of a combination of audio. Further, the web content may be an application distributed from an application server, for example.

[First Embodiment]
(Contact investigation system)
Below, the contact investigation system which concerns on 1st Embodiment is demonstrated. FIG. 1 is a diagram showing a contact investigation system 100 according to the first embodiment.

  As shown in FIG. 1, the contact investigation system 100 includes a terminal device 10, an application server 20, a collection server 30, and a network 40.

  The terminal device 10 is a mobile terminal represented by a smartphone, a tablet terminal, or the like. The terminal device 10 includes a terminal that is prohibited from transmitting a third-party cookie ID. The terminal device 10 includes an application (for example, a web browser) for acquiring web content.

  First, when receiving a predetermined questionnaire from the collection server 30, the terminal device 10 transmits a questionnaire result including an answer of the user of the terminal device 10 to the collection server 30. Specifically, the terminal device 10 transmits a questionnaire result for a predetermined questionnaire to the collection server 30 together with information including the collection server cookie ID and the monitor identifier.

  The collection server cookie ID is a cookie ID for the collection server 30 to identify the terminal device 10. When the terminal device 10 accesses the collection server 30, it should be noted that the collection server cookie ID is a first party cookie ID for the terminal device 10. On the other hand, when the terminal device 10 accesses the application server 20 existing in a different domain from the collection server 30, it should be noted that the collection server cookie ID is a third-party cookie ID for the terminal device 10. is there.

  The monitor identifier is an identifier for identifying the user of the terminal device 10. The predetermined questionnaire is a questionnaire for inquiring about attributes such as age, sex, hobbies, and preferences for the user of the terminal device 10. The questionnaire results include attributes (user answers) such as age, sex, hobbies, and preferences.

  Secondly, the terminal device 10 transmits information including an application ID for identifying an application and a collection server cookie ID to the collection server 30 in response to activation of the application for acquiring web content.

  The application ID is essentially an identifier for identifying the application, but is also a value that differs for each terminal device 10. Therefore, the terminal device 10 can be identified by the application ID.

  Thirdly, when web content is provided from the application server 20 using an application, the terminal device 10 transmits information including contact data of the web content and an application ID to the collection server 30.

  The contact data includes, for example, a contact URL, a contact date and time, a referer, and the like. The contact URL is information for identifying web content acquired using an application. The contact date and time is the date and time when the web content is acquired using the application. The referrer is information (for example, URL; Uniform Resource Locator) for identifying the web content referred to when searching the web content using the application. The contact data may be an application start date and time or an application end date and time. Alternatively, the contact data may include an application start date and time and an application end date and time in addition to the contact URL, contact date and time, referrer, and the like.

  The application server 20 is a server that provides various web contents. Here, the application server 20 should just be a server accessed by the application which the terminal device 10 has. Specifically, the application server 20 transmits data (for example, HTML data, XML data, etc.) constituting the web content to the terminal device 10 via the network 40. Note that the web content may include content composed of moving images, still images, and the like.

  The collection server 30 collects contact data of web content acquired using an application. Specifically, the functions of the collection server 30 are as follows.

  First, the collection server 30 receives the questionnaire result for the predetermined questionnaire from the terminal device 10 together with information including the collection server cookie ID and the monitor identifier.

  Second, the collection server 30 receives information including an application ID for identifying an application and a collection server cookie ID from the terminal device 10 in response to the activation of the application of the terminal device 10.

  Third, the collection server 30 receives information including contact data and application ID of the web content from the terminal device 10 when the web content is provided from the application server 20 using an application included in the terminal device 10.

  Fourth, the collection server 30 uses the information received from the terminal device 10 to associate the web content contact data with the collection server cookie ID based on the correspondence between the application ID and the collection server cookie ID. . The collection server 30 may associate the contact data of the web content with the monitor identifier based on the correspondence relationship between the collection server cookie ID and the monitor identifier. Further, the collection server 30 may associate the questionnaire result with the monitor identifier in addition to the web content contact data.

  The network 40 is a network that connects the terminal device 10, the application server 20, and the collection server 30. The network 40 is, for example, the Internet. Alternatively, the network 40 may include a mobile communication network.

(Collection server)
Hereinafter, the collection server according to the first embodiment will be described. FIG. 2 is a block diagram showing the collection server 30 according to the first embodiment. In FIG. 2, functional blocks constituting the collection server 30 are shown. Therefore, it should be noted that the configuration of the CPU, the memory, and the like is omitted in FIG.

  As illustrated in FIG. 2, the collection server 30 includes a communication unit 31, a storage unit 32, and a control unit 33.

  The communication unit 31 transmits various information to the terminal device 10. For example, the communication unit 31 transmits the predetermined questionnaire described above to the terminal device 10.

  The communication unit 31 receives various information from the terminal device 10. In the first embodiment, the communication unit 31 configures a third receiving unit that receives a questionnaire result for a predetermined questionnaire together with information including the collection server cookie ID and the monitor identifier from the terminal device 10. The communication unit 31 configures a first reception unit that receives information including an application ID for identifying an application and a collection server cookie ID from the terminal device 10 in response to activation of the application included in the terminal device 10. The communication unit 31 includes a second reception unit that receives information including contact data and application ID of web content from the terminal device 10 when web content is provided from the application server 20 using an application included in the terminal device 10. Configure.

  The storage unit 32 stores various information. For example, the storage unit 32 stores information received by the communication unit 31.

  The control unit 33 controls the collection server 30. In the first embodiment, the control unit 33 uses the information received by the communication unit 31, and based on the correspondence between the application ID and the collection server cookie ID, the web content contact data and the collection server cookie ID. Is associated. Further, the control unit 33 may associate the contact data of the web content with the monitor identifier based on the correspondence relationship between the collection server cookie ID and the monitor identifier. Further, the control unit 33 may associate the questionnaire result with the monitor identifier in addition to the web content contact data.

  Specifically, as shown in FIG. 3, the control unit 33 associates the collection server cookie ID, the monitor identifier, and the questionnaire result based on the information received by the communication unit 31 (third receiving unit). The control unit 33 stores such a correspondence relationship in the storage unit 32. As illustrated in FIG. 4, the control unit 33 associates the application ID with the collection server cookie ID based on the information received by the communication unit 31 (first reception unit). The control unit 33 stores such a correspondence relationship in the storage unit 32. As shown in FIG. 5, the control unit 33 associates the application ID with the contact data of the web content based on the information received by the communication unit 31 (second receiving unit). The control unit 33 stores such a correspondence relationship in the storage unit 32.

  Thereby, the control unit 33 can associate the contact data of the web content with the collection server cookie ID. The control unit 33 can also associate the contact data of the web content with the monitor identifier. Further, the control unit 33 can associate the questionnaire result with the monitor identifier in addition to the contact data of the web content.

(Collection method)
Hereinafter, the collection method according to the first embodiment will be described. FIG. 6 is a sequence diagram illustrating the collection method according to the first embodiment.

  As shown in FIG. 6, in step 10, the terminal device 10 transmits a questionnaire result for a predetermined questionnaire together with information including the collection server cookie ID and the monitor identifier to the collection server 30.

  In step 20, the collection server 30 associates the collection server cookie ID (simply cookie ID in FIG. 6), the monitor identifier, and the questionnaire result.

  In step 30, the terminal device 10 starts an application for acquiring web content.

  In step 40, the terminal device 10 transmits information including the application ID for identifying the application and the collection server cookie ID to the collection server 30.

  In step 50, the collection server 30 associates the application ID with the collection server cookie ID.

  In step 60, the collection server 30 transmits a message (redirect) requesting access to a website (here, the application server 20) such as a portal site to the terminal device 10.

  In step 70, the terminal device 10 accesses a website (here, the application server 20) such as a portal site.

  In step 80, the application server 20 transmits the web content to the terminal device 10. In the first embodiment, a measurement tag is embedded in web content.

  In step 90, the terminal device 10 displays web content. Moreover, since the measurement tag is embedded in the web content, the terminal device 10 executes the measurement tag. That is, the terminal device 10 transmits a tracking image request to the collection server 30. The tracking image request includes an application ID and web content contact data.

  In step 100, the collection server 30 transmits the tracking image to the terminal device 10.

  In step 110, the collection server 30 associates the web content contact data with the monitor identifier (or collection server cookie ID). The collection server 30 may associate the questionnaire result with the monitor identifier in addition to the web content contact data.

(Function and effect)
In the embodiment, the collection server 30 associates the collection server cookie ID with the application ID and then receives the contact data together with the application ID, thereby associating the contact data with the collection server cookie ID. Thereby, even if transmission of a third party cookie ID is prohibited, contact data can be collected while appropriately identifying the terminal device 10.

[Modification 1]
Hereinafter, Modification Example 1 of the first embodiment will be described. In the following, differences from the first embodiment will be mainly described.

  Specifically, in the first embodiment, the collection server 30 receives information including the collection server cookie ID and the application ID in response to the activation of the application. On the other hand, in the first modification, the collection server 30 receives information including the collection server cookie ID and the application ID in response to the termination of the application.

(Collection method)
Hereinafter, the collection method according to the first embodiment will be described. FIG. 7 is a sequence diagram illustrating a collection method according to the first modification.

  As shown in FIG. 7, in step 130, the terminal device 10 ends the application for acquiring web content.

  In step 140, the terminal device 10 transmits information including the application ID for identifying the application and the collection server cookie ID to the collection server 30.

  In step 150, the collection server 30 associates the application ID with the collection server cookie ID.

  Thereby, the collection server 30 can associate the collection server cookie ID with the contact data of the web content through the application ID in the next and subsequent accesses to the application server 20. Of course, in the subsequent access to the application server 20, the processing of step 40 and step 50 shown in FIG. 6 can be omitted.

[Modification 2]
Hereinafter, Modification Example 2 of the first embodiment will be described. In the following, differences from the first embodiment will be mainly described.

  Specifically, in the first embodiment, the collection server 30 receives information including the collection server cookie ID and the application ID in response to the activation of the application. On the other hand, in the second modification, the collection server 30 receives information including the collection server cookie ID and the application ID in response to the update of the application.

(Collection method)
Hereinafter, the collection method according to the first embodiment will be described. FIG. 8 is a sequence diagram illustrating a collection method according to the second modification.

  As shown in FIG. 8, in step 220, the application server 20 notifies that the application of the terminal device 10 needs to be updated (update notification).

  In step 230, the terminal device 10 detects an update of an application for acquiring web content.

  In step 240, the terminal device 10 transmits information including the application ID for identifying the application and the collection server cookie ID to the collection server 30.

  In step 250, the collection server 30 associates the application ID with the collection server cookie ID.

  In step 260, the collection server 30 transmits a message (redirect) requesting access to the application server 20 to the terminal device 10.

  In step 270, the terminal device 10 accesses the application server 20.

  In step 280, the application server 20 transmits the web content (in the second modification example, an application update program) to the terminal device 10.

  In step 290, the terminal device 10 updates the application using the update program received in step 280.

  Thereby, the collection server 30 can associate the collection server cookie ID with the contact data of the web content through the application ID in the next and subsequent accesses to the application server 20. Of course, in the subsequent access to the application server 20, the processing of step 40 and step 50 shown in FIG. 6 can be omitted.

  Here, in the modified example 2, the collection server 30 receives information including the collection server cookie ID and the application ID in response to the update of the application. However, the modified example 2 is not limited to this. When the terminal device 10 acquires an application from the application server 20, the collection server 30 may receive information including the collection server cookie ID and the application ID in accordance with the update of the application. That is, the collection server 30 may receive information including the collection server cookie ID and the application ID in response to the acquisition of the application (first download).

[Other Embodiments]
Although the present invention has been described with reference to the above-described embodiments, it should not be understood that the descriptions and drawings constituting a part of this disclosure limit the present invention. From this disclosure, various alternative embodiments, examples and operational techniques will be apparent to those skilled in the art.

  In the embodiment, the monitor identifier for identifying the user of the terminal device 10 and the questionnaire result (user attribute) are associated with the contact data. However, the embodiment is not limited to this. In the embodiment, it is sufficient that at least the contact data can be associated with the collection server cookie ID.

  In the embodiment, the contact data includes a contact URL, a contact date and time, a referer, and the like. However, the embodiment is not limited to this. The contact data may include at least a contact URL. Alternatively, the contact data may include other data.

  In the embodiment, the activation of the application, the termination of the application, and the update of the application are illustrated as triggers for the collection server 30 to receive information including the collection server cookie ID and the application ID. However, such a trigger is not limited to this. For example, such a trigger may be that an operation of selecting (clicking) a specific link is performed, or that any other action is performed.

  Although not particularly mentioned in the embodiment, the application included in the terminal device 10 only needs to have a function of accessing the application server 20. The application may be a web browser, a game application, or an SNS (Social Network Service) application.

  DESCRIPTION OF SYMBOLS 10 ... Terminal device, 20 ... Application server, 30 ... Collection server, 31 ... Communication part, 32 ... Memory | storage part, 33 ... Control part, 40 ... Network, 100 ... Contact investigation system

Claims (5)

A collection server that collects contact data of web content provided from an application server to a terminal device,
A first receiving unit for receiving information including an application ID for identifying an application included in the terminal device and a collection server cookie ID for identifying the terminal device by the collection server;
A second receiving unit configured to receive information including contact data of the web content and the application ID when the web content is provided from the application server using the application;
Based on the correspondence between the application ID and the collection server cookie ID using the information received by the first reception unit and the second reception unit, the web content contact data and the collection server cookie A collection server comprising a control unit that associates an ID.   The first receiving unit receives the application ID and the collection server cookie ID according to activation of the application, termination of the application, or version upgrade of the application. The collection server described. A third receiving unit for receiving information including the collection server cookie ID and a monitor identifier for identifying a user of the terminal device;
The control unit uses the information received by the third receiving unit, the first receiving unit, and the second receiving unit, based on the correspondence between the application ID and the collection server cookie ID, The collection server according to claim 1, wherein contact data of web content is associated with the monitor identifier.   The collection server according to claim 2, wherein the third reception unit receives a questionnaire result for a predetermined questionnaire together with the collection server cookie ID and the monitor identifier. A collection method for collecting contact data of web content provided from an application server to a terminal device,
Receiving information including an application ID for identifying an application of the terminal device and a collection server cookie ID for identifying the terminal device by the collection server;
Receiving the information including the contact data of the web content and the application ID when the web content is provided from the application server using the application; and
Using the information received in step A and step B, the contact data of the web content and the collection server cookie ID are associated with each other based on the correspondence relationship between the application ID and the collection server cookie ID. A collection method comprising: Step C.

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