CN108737252B - Information pushing method and device based on block chain - Google Patents
Information pushing method and device based on block chain Download PDFInfo
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- CN108737252B CN108737252B CN201810476388.0A CN201810476388A CN108737252B CN 108737252 B CN108737252 B CN 108737252B CN 201810476388 A CN201810476388 A CN 201810476388A CN 108737252 B CN108737252 B CN 108737252B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/21—Monitoring or handling of messages
- H04L51/214—Monitoring or handling of messages using selective forwarding
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/07—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail characterised by the inclusion of specific contents
- H04L51/10—Multimedia information
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/12—Applying verification of the received information
- H04L63/126—Applying verification of the received information the source of the received data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The embodiment of the invention relates to an information pushing method and device based on a block chain. The method comprises the following steps: acquiring original information associated with information to be pushed, wherein the original information is stored through a block chain; analyzing the original information to obtain a block chain identifier of the original information, wherein the block chain identifier is an authentication identifier used for representing that the information is stored through a block chain, and each block chain identifier uniquely corresponds to one piece of information; inquiring a propagation path of the original information on the network through the block chain according to the block chain identification; and pushing the information to be pushed based on the propagation path. Because the original information associated with the information to be pushed is stored through the block chain, the propagation path of the original information passing through any platform can be found according to the block chain identification, the information is effectively tracked, and the information pushing with rich pertinence is realized when the influence of false or wrong information elimination is corrected.
Description
Technical Field
The invention relates to the technical field of computers, in particular to an information pushing method and device based on a block chain.
Background
With the rapid development of the internet, network media, such as microblogs, WeChat, blogs, etc., are also rapidly developed. Network information on network media, such as news, entertainment messages, sports reports, etc., are offloaded and disseminated to each other on the network media. After a piece of information is released in a network medium, due to the complexity of the network, forwarding can be multi-level, multi-platform, large forwarding amount and the like, and finally a multi-level mesh forwarding path with a complex structure is formed. For some false or error information, if correction is needed, the influence of the false or error information on the user is eliminated, and the pertinence is not high.
Disclosure of Invention
Based on the above problem, embodiments of the present invention provide an information pushing method and apparatus based on a block chain.
In a first aspect, an embodiment of the present invention provides an information pushing method based on a block chain. The method comprises the following steps: acquiring original information associated with information to be pushed, wherein the original information is stored through a block chain; analyzing the original information to obtain a block chain identifier of the original information, wherein the block chain identifier is an authentication identifier used for representing that information is stored through a block chain, and each block chain identifier uniquely corresponds to one piece of information; inquiring a propagation path of the original information on the network through a block chain according to the block chain identifier; and pushing the information to be pushed based on the propagation path.
In some embodiments, the information to be pushed comprises at least one of: audio information, video information, image information, motion pictures, text information.
In some embodiments, said parsing said original information comprises at least one of:
analyzing a Uniform Resource Locator (URL) of the original information;
analyzing the information content at the preset position of the original information page;
and analyzing the object attribute of the original information.
In some embodiments, the propagation path comprises at least one of: browsing path, forwarding path.
In some embodiments, the pushing the information to be pushed based on the propagation path includes:
acquiring a user identifier of a user browsing the original information from the propagation path;
and pushing the information to be pushed to the user according to the user identification.
In a second aspect, an embodiment of the present invention provides an information pushing apparatus based on a block chain. The method comprises the following steps: the device comprises an acquisition unit, a sending unit and a receiving unit, wherein the acquisition unit is configured to acquire original information associated with information to be pushed, and the original information is stored through a block chain; the analysis unit is configured to analyze the original information to obtain a block chain identifier of the original information, wherein the block chain identifier is an authentication identifier used for representing that information is stored through a block chain, and each block chain identifier uniquely corresponds to one piece of information; the query unit is configured to query a propagation path of the original information on the network through the blockchain according to the blockchain identifier; and the pushing unit is configured to push the information to be pushed based on the propagation path.
In some embodiments, the information to be pushed comprises at least one of: audio information, video information, image information, motion pictures, text information.
In some embodiments, the parsing unit parsing the original information comprises at least one of:
analyzing a Uniform Resource Locator (URL) of the original information;
analyzing the information content at the preset position of the original information page;
and analyzing the object attribute of the original information.
In some embodiments, the propagation path comprises at least one of: browsing path, forwarding path.
In some embodiments, the pushing unit further comprises:
the acquisition subunit is configured to acquire, from the propagation path, a user identifier of a user browsing the original information;
and the pushing subunit is configured to push the information to be pushed to the user according to the user identifier.
In a third aspect, the present specification provides a computer device, including a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the method steps of the first aspect when executing the program.
In a fourth aspect, a computer-readable storage medium is provided, having stored thereon a computer program which, when executed by a processor, implements the method of the first aspect described above.
In a fifth aspect, there is provided a computer program product comprising instructions which, when run on a computer, cause the computer to perform the method of the first aspect described above.
According to the information pushing method and device based on the block chain, original information associated with information to be pushed is obtained, wherein the original information is stored through the block chain, the original information is analyzed to obtain block chain identifications of the original information, the block chain identifications are authentication identifications used for representing that the information is stored through the block chain, each block chain identification uniquely corresponds to one piece of information, then, a propagation path of the original information on a network is inquired through the block chain according to the block chain identifications, and the information to be pushed is pushed based on the propagation path. Because the original information associated with the information to be pushed is stored through the block chain, the propagation path of the original information passing through any platform can be found according to the block chain identification, the information is effectively tracked, and the information pushing with rich pertinence is realized when the influence of false or wrong information elimination is corrected.
Drawings
FIG. 1 illustrates an exemplary architecture for applying embodiments provided herein;
fig. 2 is a flowchart of an information pushing method based on a block chain according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of an information pushing apparatus based on a block chain according to an embodiment of the present invention;
fig. 4 shows a schematic structural diagram of a computer device provided in an embodiment of the present specification.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The embodiment of the invention provides an information pushing method and device based on a block chain. Fig. 1 shows an exemplary architecture to which embodiments provided herein apply.
As shown in fig. 1, the exemplary architecture may include one or more clients 101, one or more blockchain nodes 102, and when there are a plurality of blockchain nodes 102, a blockchain node network is formed. The client can be implemented in software or hardware. When implemented as hardware, it may use a notebook computer, a desktop computer, a mobile terminal, and the like.
The client 101 may be configured to interact with the chunk chain node 102, for example, the client 101 may query the record in the chunk chain, or record information in the chunk chain. The blockchain node 102 may store a blockchain, and the client 101 may obtain the blockchain from the blockchain node 102, or may send a newly generated blockchain to the blockchain node 102; where the client 101 may be divided into various clients by function, such as a query client, a packaging client, etc., where the packaging client may be used to package new blockchains, etc.
It should be noted that, the client 101 is referred to as the blockchain node 102, and the architecture of the embodiment is not limited to implement other functions, such as a server function for providing support for a website.
As an application scenario, a user can post information, such as images, videos, articles, comments, and the like, through a website and submit the information to a website server, and the website server needs to post the information. For example, referring to fig. 1, the client 101 may be a website server providing support for a certain website, and when a user publishes information through the website, the website server may store information submitted by the user into the blockchain node 102 through the blockchain, determine a blockchain identifier of the submitted information, and publish the information. When the information published by the user through the website is false news and needs to be more correct, the propagation path and the source of the information are difficult to be checked manually. At this time, the website server may generate new information to be pushed according to the true news, where the information to be pushed is associated with the original information containing false news. The website server may obtain the original information, analyze the original information to obtain a blockchain identifier of the original information, then query a propagation path of the original information on the network through the blockchain node 102 according to the blockchain identifier, and push the information to be pushed according to the propagation path. Therefore, the website can find out various propagation paths of the original information through the block chain identifiers, and push the information to be pushed containing the true news photo to the user along the same path.
For the purpose of facilitating understanding of the embodiments of the present invention, the following description will be further explained with reference to specific embodiments, which are not to be construed as limiting the embodiments of the present invention.
Fig. 2 is a flowchart of an embodiment of an information pushing method based on a block chain according to the present invention. The method may be implemented by the client 101 or the blockchain node 102 in the exemplary architecture shown in fig. 1. The present embodiment will be described by taking an example in which the method is implemented in the client 101 as a web server. As shown in fig. 2, the method specifically includes:
In practice, if the user issues false or error information, the website server may generate the information to be pushed for correcting the false or error information based on the false or error information according to the operation of the user or the website manager. The information to be pushed may be associated with the original information through manual setting, or may be associated with the original information through direct modification, and the like, which is not limited in the present application. The website server may obtain the original information associated with the information to be pushed according to the specific association relationship. For example, as an implementation example, the website server may be provided with a correction button on a page of the original information, when the user clicks the correction button, the website server may automatically generate an interface for generating information to be pushed, which is associated with the original information, and the information to be pushed may be generated only by filling the correction content with the user, and at this time, the website server may directly obtain the original information.
It is understood that the information distributed by the user over the network may be a variety of information, and may include, for example and without limitation, at least one of audio information, video information, image information, motion pictures, text information, and the like. This information can be published in various forms, such as: the article form can include image information, video information, character information and the like; independent file forms, patent documents, and the like; web page forms, such as microblog pages; and so on. When the issued information is a trademark, the information may also include only a pattern or a letter.
In some implementations, the information to be pushed can be generated from the title of the original information and the corrected body content. In this way, the user can easily associate the information to be pushed with the targeted original information.
In this embodiment, the original information is stored by the web server via a blockchain.
The blockchain identifier may be an authentication identifier used to indicate that information is stored by the blockchain. For example, an article with a blockchain identifier is recorded in the blockchain. In practice, each blockchain identification uniquely corresponds to one piece of information. In some implementations, the blockchain identification may include a storage address of the submitted information in the blockchain, for example, the blockchain identification is a string of characters including the storage address of the submitted information in the blockchain, or a string of characters converted by the storage address according to an encryption algorithm (e.g., message digest algorithm version five, MD 5). In other implementations, the blockchain identifier may further include a time when the user submits information, and the like, which is not described herein again.
In this embodiment, the website server may obtain the blockchain identifier through parsing the original information. The website server can analyze the original information according to the set position of the time zone block chain identifier for generating the original information, and can also comprehensively analyze the original information. The parsing of the raw information by the website server may include, but is not limited to, at least one of: analyzing a Uniform Resource Locator (URL) of original information; analyzing the information content of the preset position of the original information page; and analyzing the object attribute of the original information. For example, if the web server incorporates the blockchain identifier into the original article as a part of the article (e.g., under the article title), in this step, the web server may parse the article content only at the position of the part of the original article (e.g., under the article title); for another example, if the website server sets the blockchain identifier in the uniform resource locator URL of the original information, in this step, the website server may parse the uniform resource locator URL of the original information. Alternatively, when the blockchain identifier of the original information is set in the URL, the website server may identify it by an identifier (e.g., a flag #, a flag, etc.), such as a string between the URL flag # and the flag # is the blockchain identifier of the original information.
In step 230, the propagation path of the original information on the network is queried through the blockchain according to the blockchain identifier.
In this embodiment, the website server may then query the propagation path of the original information on the network through the blockchain according to the blockchain identifier. Wherein a propagation path on a network may be used to describe a flow of information propagating on the network.
The propagation path may include, but is not limited to, at least one of: a browsing path, a forwarding path, etc. For example, a user a publishes an article B through a microblog, the article B is browsed by a user C and a user D, and a user E browses and forwards the article B and then browsed by a user F and a user G, so that the propagation path of the article B may include: user A > user C, user A > user D, user A > user E > user F, user A > user E > user G. Alternatively, the propagation path may also be represented by a grid-like structure or a set, for example, the propagation path of the above article B may be represented as: user A (user C; user D; user E (user F; user G)). The user a, the user C, the user D, the user E, the user F, and the user G in the foregoing propagation path may be user identifiers used for representing user identities when a user logs in on the internet, respectively, and may be, for example, a user name, a mobile phone number, an identity code IMEI of a mobile device, an IP address of a device access network of a network platform, and the like.
It can be understood that when the user forwards the information, the information can be forwarded in the same platform, or across platforms, when the user forwards the information across platforms (for example, an article of a news headline is forwarded in a WeChat), other users can browse through the application of the original network platform when browsing the information forwarded across platforms, or can browse through other applications (for example, a browser application), and at this time, the website server can also record the browsing path of the user across platforms.
The information stored by the blockchain, the propagation path information of which can also be recorded on the blockchain. For example, each time a user browses an article stored by a blockchain, the user needs to request page data of the article from the web server, at this time, the web server may record the user, obtain a path for the user to open the article (for example, obtain a link forwarded by a first user), and generate a propagation path according to the path and record the propagation path to the blockchain. It can be understood that, because the blockchain has a consensus mechanism, after the original information is stored in the blockchain, the website server may record the propagation path of the original information into the blockchain of the original information through any blockchain node in the blockchain node network, and the website server may also query the blockchain of the original information through any blockchain node and obtain the information from the blockchain.
In this embodiment, the website server may then push the information to be pushed to the user who browses the original information according to the propagation path. For example, in the example given above, if the original information is the article B, when the user C, the user D, the user E, the user F, and the user G open the relevant application again, the website server may push the article B' to be pushed associated with the article B to them, respectively.
The website server may actively send a push notification to the user to push the information to be pushed, or may push the information to be pushed to the user when the user opens or logs in an application that browses the original information again, which is not limited in the present application.
In this embodiment, the original information associated with the information to be pushed is stored through the blockchain, so that the blockchain identifier of the original information can be analyzed, the propagation path of the original information on the network is queried through the blockchain according to the blockchain identifier, the information to be pushed is pushed based on the propagation path, and the propagation path of the original information passing through any platform can be found according to the blockchain identifier, so that the information can be effectively tracked, and the information push with rich pertinence is realized when the influence of false or wrong information is corrected and eliminated.
In some optional implementation manners of this embodiment, the propagation path may include user identifiers of users who have browsed the original information, and the network server may obtain the user identifiers from the propagation path and push the information to be pushed to the users according to the user identifiers. Thereby, the push procedure of the network server is further simplified.
Fig. 3 is a schematic structural diagram of an information pushing apparatus based on a block chain according to an embodiment of the present invention. The device specifically includes: an acquisition unit 301, a parsing unit 302, a query unit 303 and a push unit 304. Wherein:
the obtaining unit 301 may be configured to obtain original information associated with information to be pushed, where the original information is stored by a block chain;
the parsing unit 302 may be configured to parse the original information to obtain a blockchain identifier of the original information, where the blockchain identifier is an authentication identifier used for indicating that information is stored through a blockchain, and each blockchain identifier uniquely corresponds to one piece of information;
the query unit 303 may be configured to query a propagation path of the original information on the network through a block chain according to the block chain identifier;
the pushing unit 304 may be configured to push the information to be pushed based on the propagation path.
Alternatively,
the information to be pushed may include, but is not limited to, at least one of: audio information, video information, image information, motion pictures, text information.
Alternatively,
parsing the original information by the parsing unit 302 may include at least one of:
analyzing a Uniform Resource Locator (URL) of the original information;
analyzing the information content at the preset position of the original information page;
and analyzing the object attribute of the original information.
Alternatively,
the propagation path of the original information may include, but is not limited to, at least one of:
browsing path, forwarding path.
In some implementations of the present embodiment, the pushing unit 304 may further include:
an acquiring subunit (not shown) configured to acquire, from the propagation path, a user identifier of a user who has browsed the original information;
and a pushing subunit (not shown) configured to push the information to be pushed to the user according to the user identifier.
It can be understood that the information pushing apparatus based on the block chain in this embodiment corresponds to the method embodiment shown in fig. 2, and therefore, the above description about the method embodiment shown in fig. 2 is also applicable to the apparatus in this embodiment, and is not repeated herein.
Fig. 4 shows a schematic structural diagram of a computer device provided in an embodiment of the present specification, where the computer device may include: a processor 410, a memory 420, an input/output interface 430, a communication interface 440, and a bus 450. Wherein processor 44, memory 420, input/output interface 430, and communication interface 440 are communicatively coupled to each other within the device via bus 450.
The processor 410 may be implemented by a general-purpose CPU (Central Processing Unit), a microprocessor, an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits, and is configured to execute related programs to implement the technical solutions provided in the embodiments of the present specification.
The Memory 420 may be implemented in the form of a ROM (Read Only Memory), a RAM (Random Access Memory), a static storage device, a dynamic storage device, or the like. The memory 420 may store an operating system and other application programs, and when the technical solution provided by the embodiments of the present specification is implemented by software or firmware, the relevant program codes are stored in the memory 420 and called to be executed by the processor 410.
The input/output interface 430 is used for connecting an input/output module to realize information input and output. The i/o module may be configured as a component in a device (not shown) or may be external to the device to provide a corresponding function. The input devices may include a keyboard, a mouse, a touch screen, a microphone, various sensors, etc., and the output devices may include a display, a speaker, a vibrator, an indicator light, etc.
The communication interface 440 is used for connecting a communication module (not shown in the figure) to realize communication interaction between the device and other devices. The communication module can realize communication in a wired mode (such as USB, network cable and the like) and also can realize communication in a wireless mode (such as mobile network, WIFI, Bluetooth and the like).
It should be noted that although the above-mentioned device only shows the processor 410, the memory 420, the input/output interface 430, the communication interface 440 and the bus 450, in a specific implementation, the device may also include other components necessary for normal operation. In addition, those skilled in the art will appreciate that the above-described apparatus may also include only those components necessary to implement the embodiments of the present description, and not necessarily all of the components shown in the figures.
Those of skill would further appreciate that the various illustrative components and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both, and that the various illustrative components and steps have been described above generally in terms of their functionality in order to clearly illustrate this interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied in hardware, a software module executed by a processor, or a combination of the two. A software module may reside in Random Access Memory (RAM), memory, Read Only Memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art.
The above-mentioned embodiments are intended to illustrate the objects, technical solutions and advantages of the present invention in further detail, and it should be understood that the above-mentioned embodiments are only illustrative of the present invention and are not intended to limit the scope of the present invention, and any modifications, equivalent substitutions, improvements and the like made within the scope of the present invention should be included in the scope of the present invention.
Claims (8)
1. An information pushing method based on a block chain is characterized in that the method comprises the following steps:
acquiring original information associated with information to be pushed, wherein the information to be pushed is correction information of the original information, and the original information is stored through a block chain;
analyzing the original information to obtain a block chain identifier of the original information, wherein the block chain identifier is an authentication identifier used for representing that information is stored through a block chain, and each block chain identifier uniquely corresponds to one piece of information;
inquiring a propagation path of the original information on the network through a block chain according to the block chain identifier; the propagation path of the original information on the network is recorded in a block chain where the original information is located; the propagation path includes at least one of: browsing path and forwarding path;
and pushing the information to be pushed based on the propagation path.
2. The method of claim 1, wherein the information to be pushed comprises at least one of: audio information, video information, image information, motion pictures, text information.
3. The method of claim 1, wherein the parsing the original information comprises at least one of:
analyzing a Uniform Resource Locator (URL) of the original information;
analyzing the information content of the preset position of the original information;
and analyzing the object attribute of the original information.
4. The method of claim 1, wherein the pushing the information to be pushed based on the propagation path comprises:
acquiring a user identifier of a user browsing the original information from the propagation path;
and pushing the information to be pushed to the user according to the user identification.
5. An information pushing apparatus based on block chains, the apparatus comprising:
the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is configured to acquire original information associated with information to be pushed, wherein the information to be pushed is correction information of the original information, and the original information is stored through a block chain;
the analysis unit is configured to analyze the original information to obtain a block chain identifier of the original information, wherein the block chain identifier is an authentication identifier used for representing that information is stored through a block chain, and each block chain identifier uniquely corresponds to one piece of information;
the query unit is configured to query a propagation path of the original information on the network through the blockchain according to the blockchain identifier; the propagation path of the original information on the network is recorded in a block chain where the original information is located; the propagation path includes at least one of: browsing path and forwarding path;
and the pushing unit is configured to push the information to be pushed based on the propagation path.
6. The apparatus of claim 5, wherein the information to be pushed comprises at least one of: audio information, video information, image information, motion pictures, text information.
7. The apparatus of claim 5, wherein the parsing unit parses the original information comprises at least one of:
analyzing a Uniform Resource Locator (URL) of the original information;
analyzing the information content of the preset position of the original information;
and analyzing the object attribute of the original information.
8. The apparatus of claim 5, wherein the pushing unit further comprises:
the acquisition subunit is configured to acquire, from the propagation path, a user identifier of a user browsing the original information;
and the pushing subunit is configured to push the information to be pushed to the user according to the user identifier.
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| CN112395497B (en) * | 2019-12-20 | 2024-05-14 | 浙江安厨大数据技术有限公司 | Related information pushing system based on block chain |
| CN112446812B (en) * | 2020-12-14 | 2023-07-21 | 恒瑞通（福建）信息技术有限公司 | Automatic push method and terminal for government affair information based on blockchain |
| CN112653763A (en) * | 2020-12-24 | 2021-04-13 | 武汉俊俊技术有限公司 | Public chain cross-chain management system |
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| CN104866594A (en) * | 2015-05-29 | 2015-08-26 | 百度在线网络技术（北京）有限公司 | Information pushing method and apparatus |
| CN106533893A (en) * | 2015-09-09 | 2017-03-22 | 腾讯科技（深圳）有限公司 | Message processing method and system |
| CN107222381A (en) * | 2016-03-21 | 2017-09-29 | 北大方正集团有限公司 | The propagation path of microblog data determines method and apparatus |
| CN107220837A (en) * | 2017-05-31 | 2017-09-29 | 北京汇通金财信息科技有限公司 | A kind of destination object source tracing method and device |
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