CN104866594A - Information pushing method and apparatus - Google Patents
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- CN104866594A CN104866594A CN201510289627.8A CN201510289627A CN104866594A CN 104866594 A CN104866594 A CN 104866594A CN 201510289627 A CN201510289627 A CN 201510289627A CN 104866594 A CN104866594 A CN 104866594A
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
Embodiments of the invention disclose an information pushing method and apparatus. The method comprises: determining user behavior data associated with a current display page; obtaining append and replace information according to the user behavior data; in the display page, determining original display information corresponding to the additional replacing information; and in the display page, replacing the original display information with the append and replace information in a non-refresh mode for displaying. The technical solution of the invention implements the technical effect that, the append and replace information is updated and pushed under one-time loading of the display page, more content display opportunities are provided in limited page display space, and content associated with a user operation behavior may be provided as much as possible in a one-time page browsing process of a user without reloading the page, thereby improving effectiveness and pertinence of information pushing.
Description
Technical field
The embodiment of the present invention relates to the information processing technology, particularly relates to a kind of information-pushing method and device.
Background technology
Along with the development of computer technology, internet has become an important tool indispensable in people's routine work, life and amusement.And to obtain interested information by network be also that internet is by the most frequently used function arrived.Therefore, pushing information as much as possible to meet consumers' demand if accurate and effective to user, is the important subject that ISP faces.
Existing web page contents push technology, cannot provide more content in a page push process.In other words, client often completes a page and loads, and the information that this page can push just has been fixed, and cannot realize pushing more content in the page once loaded.What is called once loads, and refers to that client is passed through to open or the mode of refreshed web page, sends page load request, to obtain the web page contents of server push to server; In addition, the existing information recommendation based on user behavior all adopts the mode delaying recommendation, that is: user is obtained to the operation behavior of current web page content, when upper once Web page push, the recommendation information be associated with user behavior is supplied to user, the real time propelling movement with user behavior related information cannot be realized.
Summary of the invention
In view of this, the embodiment of the present invention provides a kind of information-pushing method and device, to optimize existing web page contents Push Service, meets the acquisition of information demand of the growing personalization of people, accuracy.
In first aspect, embodiments provide a kind of information-pushing method, comprising:
Determine the user behavior data that current display page associates;
Obtain according to described user behavior data and add replacement information;
In described display page, determine the original display information corresponding with described additional replacement information;
In described display page, described original display information is replaced with described additional replacement information with brushless new paragon and shows.
In second aspect, embodiments provide a kind of information push-delivery apparatus, comprising:
User behavior data determination module, for determining the user behavior data that current display page associates;
Adding replacement information acquisition module, adding replacement information for obtaining according to described user behavior data;
Original display information determination module, in described display page, determines the original display information corresponding with described additional replacement information;
Replace display module, in described display page, described original display information is replaced with described additional replacement information with brushless new paragon and shows.
The embodiment of the present invention by collecting user behavior data in current display page, and obtain corresponding additional replacement information according to user behavior data, original display information in current display page is replaced with the technological means of additional replacement information with brushless new paragon, achieve display page under once loading, upgrade the technique effect pushing and add replacement information, in limited page display space, provide more content displaying chance, without the need to not reloading the page, can provide as much as possible in user's one time page browsing process, the content be associated with user operation behavior, improve validity and the specific aim of information pushing.
Accompanying drawing explanation
Fig. 1 is the process flow diagram of a kind of information-pushing method of first embodiment of the invention;
Fig. 2 is the process flow diagram of a kind of information-pushing method of second embodiment of the invention;
Fig. 3 is the process flow diagram of a kind of information-pushing method of third embodiment of the invention;
Fig. 4 is the process flow diagram of a kind of information-pushing method of fourth embodiment of the invention;
Fig. 5 is the mutual schematic diagram of a kind of embody rule scene of the embodiment of the present invention;
Fig. 6 is the structural drawing of a kind of information push-delivery apparatus of fifth embodiment of the invention.
Embodiment
In order to make the object, technical solutions and advantages of the present invention clearly, below in conjunction with accompanying drawing, the specific embodiment of the invention is described in further detail.Be understandable that, specific embodiment described herein is only for explaining the present invention, but not limitation of the invention.It also should be noted that, for convenience of description, illustrate only part related to the present invention in accompanying drawing but not full content.Before in further detail exemplary embodiment being discussed, it should be mentioned that some exemplary embodiments are described as the process or method described as process flow diagram.Although operations (or step) is described as the process of order by process flow diagram, many operations wherein can be implemented concurrently, concomitantly or simultaneously.In addition, the order of operations can be rearranged.Described process can be terminated when its operations are completed, but can also have the additional step do not comprised in the accompanying drawings.Described process can correspond to method, function, code, subroutine, subroutine etc.
First embodiment
The process flow diagram of a kind of information-pushing method that Fig. 1 provides for first embodiment of the invention, the method of the present embodiment can be performed by information push-delivery apparatus, this device realizes by the mode of hardware and/or software, and generally can be integrated in the application end in terminal device, with same be integrated in terminal device for browsing the client of webpage (such as, browser) with the use of, or be integrated in webpage as webpage connector.
Wherein, described application end can, for being embedded in the plug-in unit of certain client (typical, browser) in terminal device, also can be the plug-in unit of the operating system of described terminal device, can also be an independently client in described intelligent terminal, this is not limited.
The method of the present embodiment specifically comprises:
110, the user behavior data that current display page associates is determined.
In general, user in order to can open and browse a webpage in terminal device, need the client software (typical, browser) being used for display web page is installed in this terminal device, and browse corresponding web page contents by this client software.In the present embodiment, current display page refers to what user was opened by above-mentioned client software, and the webpage shown in work at present window.
In general, certain user operation is completed (such as based on terminal device user, open a webpage or client software or by search engine inputted search word etc.) time, the operation behavior of user can be preserved with the form record of User action log by terminal device or corresponding client software.In the present embodiment, user behavior data specifically refers to the User action log recording user operation behavior.Wherein, when user completes certain user operation, can trigger and produce corresponding operation trigger event, and then corresponding user behavior data can be generated.
Wherein, the user behavior data of current display page association specifically refers to User action log that is direct with current display page or indirect correlation.Such as, the user behavior data that user operates the page elements in current display page and produces is (typical, click or touch the hyperlink etc. of word or picture in current display page), or user is (typical to the page associated by current display page, the page that current display page associates forward, or the page etc. of website homepage corresponding to current display page) in page elements carry out operating and the user behavior data produced.
One of the present embodiment preferred embodiment in, the user behavior data of current display page association is specifically as follows user behavior data corresponding to the operation trigger event of page elements in current display page.
120, additional replacement information is obtained according to described user behavior data.
In general, under the prerequisite without refreshing, the page shown under current display window, content shown in its page display space is changeless.Wherein, convenient in order to describe, current display page once loading content shown under (refresh or open), is called original display information by the present embodiment.
In the present embodiment, in order to realize in limited page display space, provide more content displaying chance, current display page once loads the lower original display information obtained except showing, and can also show the additional replacement information outside this original display information of removing.Wherein, described additional replacement information specifically refers to the display information that the original display information shown under once loading from current display page is different.
Wherein, described additional replacement information can be stored in the Website server corresponding with current display page, also can when pushing current display page to client browser, and synchronized push is also stored in terminal device.
Accordingly, obtaining additional replacement information according to described user behavior data can be: according to described user behavior data, inquire about local supplement information storehouse, obtain the additional replacement information corresponding with described user behavior data; Also can be: described user behavior data is sent to corresponding server, indicates described server to determine the additional replacement information corresponding with described user behavior data; Receive the additional replacement information that described server returns.
Wherein, obtaining and add the mode of replacement information can be random acquisition, also can be the point of interest by determining user after carrying out user behavior analysis to user behavior data, and then obtain corresponding additional replacement information.For example, if current display page is the homepage of a news website, various types of news links is included (such as in this page, military affairs, amusement, house property information etc.), if most in the user behavior data obtained, for user clicks, the link of entertainment news produces, then can determine that additional replacement information is in current display page, do not carry out the link of other entertainment information shown.
130, in described display page, the original display information corresponding with described additional replacement information is determined.
For a display page, after its imposition layout determines, its can displaying contents number be also just fixed.In the present embodiment, in order to realize current display page except the original display information once loading lower acquisition can be shown, this effect of additional replacement information outside this original display information of removing can also be shown, the additional replacement information of needs use replaces the part original display information in current display page, in other words, need in the position taking original display information, replace the described additional replacement information of display.
Therefore, need first to determine the original display information corresponding with described additional replacement information, think that follow-up information replacement step provides basis.
Wherein, typesetting size that can be corresponding according to additional replacement information, the setting regions in current display page selects the original display information of corresponding size, as the original display information corresponding with described additional replacement information.But, consider the original display information uninterested in other words information that preferably user is browsed that additional replacement information is replaced, one of the present embodiment preferred embodiment in, can using the object content operated by described operation trigger event as the original display information corresponding with described additional replacement information.Such as, user clicks the link of a video to check the details of this video in current display page, corresponding operation trigger event can be produced for this clicking operation of user, and generate corresponding user behavior data, by this user behavior data, user's browsed this video can be determined.Therefore, can in current display page, using this video as the original display information corresponding with described additional replacement information.
140, in described display web page, described original display information is replaced with described additional replacement information with brushless new paragon and shows.
As previously mentioned, in order to achieve current display page under once loading, upgrade to push and add replacement information (also namely without the need to user's refresh operation, original display information directly can be replaced with additional replacement information), what can adopt setting revises algorithm, to reach above-mentioned technique effect without refreshing.
Preferably, can based on AJAX (AsynchronousJavascriptAndXML, asynchronous JavaScript (a kind of literal translation formula script) and XML (Extensible Markup Language, extend markup language)) mode, write the asynchronous amendment algorithm adapted, show to realize that described original display information is replaced with described additional replacement information with brushless new paragon.
Wherein, AJAX is a kind of asynchronous web page development technique, and by carrying out low volume data exchange on backstage and server, AJAX can make webpage realize asynchronous refresh, also namely when not reloading whole webpage, can upgrade certain part of webpage.
In addition, can also based on JSP (Java Server Pages, the Java server page) mode, or jquery (a kind of JavaScript storehouse of lightweight) mode, described original display information is replaced with described additional replacement information with brushless new paragon show, the present embodiment contrast does not limit.
The embodiment of the present invention by collecting user behavior data in current display page, and obtain corresponding additional replacement information according to user behavior data, original display information in current display page is replaced with the technological means of additional replacement information with brushless new paragon, achieve display page under once loading, upgrade the technique effect pushing and add replacement information, in limited page display space, provide more content displaying chance, without the need to not reloading the page, can provide as much as possible in user's one time page browsing process, the content be associated with user operation behavior, improve validity and the specific aim of information pushing.
Second embodiment
Fig. 2 is the process flow diagram of a kind of information-pushing method of second embodiment of the invention.The present embodiment is optimized based on above-described embodiment, in the present embodiment, will determine that the user behavior data that current display page associates specifically is optimized for: obtain the user behavior data that the operation trigger event of page elements in described display page is corresponding;
Additional replacement information will be obtained according to described user behavior data to be specifically optimized for: according to described user behavior data, inquire about local supplement information storehouse, obtain the additional replacement information corresponding with described user behavior data;
Will in described display page, determine that the original display information corresponding with described additional replacement information is specifically optimized for: in described display page, using the object content operated by described operation trigger event as the original display information corresponding with described additional replacement information;
Accordingly, the operation trigger event of page elements in described display page is specifically optimized for: the event selecting the hyperlink of target displaying contents in described display page to trigger by user, wherein, using described target displaying contents as described object content.
Accordingly, the method for the present embodiment specifically comprises:
210, the user behavior data that the event of selecting the hyperlink of target displaying contents in current display page to trigger by user is corresponding is obtained.
In order to realize in a page browsing process of user, the displaying contents be associated with user operation behavior can be provided, in the present embodiment, corresponding according to the event selecting the hyperlink of target displaying contents in current display page to trigger by user user behavior data is determined to add replacement information accordingly.
Wherein, the event selecting the hyperlink of target displaying contents in current display page to trigger by user specifically comprises: the event that the hyperlink of video, picture or word that user clicks or touches in current display page triggers.Wherein, different operation trigger events, correspondingly can produce different user behavior datas.
220, according to described user behavior data, inquire about local supplement information storehouse, obtain the additional replacement information corresponding with described user behavior data.
In the present embodiment, terminal device this locality stores local supplement information storehouse, prestores different from the original display information in current display page variously to treat supplement information in this local supplement information storehouse.
Wherein, treat that supplement information can synchronously obtain and store in the process of user to server request current display page in above-mentioned local supplement information storehouse, also can after SCN subscriber connection network being detected, Real-time Obtaining also stores, and the present embodiment does not limit this.
One of the present embodiment preferred embodiment in, according to described user behavior data, inquire about local supplement information storehouse, obtain the additional replacement information corresponding with described user behavior data to be specifically as follows: according to user behavior data, determine the information type of information operated by user, what in local supplement information storehouse, acquisition was corresponding with this information type treats that supplement information is as additional replacement information, such as, if determine that the information operated by user is house ornamentation class commodity, in local supplement information storehouse, then obtain the house ornamentation class commodity do not shown in current display page as additional replacement information,
The present embodiment another preferred embodiment in, according to described user behavior data, inquire about local supplement information storehouse, obtain the additional replacement information corresponding with described user behavior data and be specifically as follows:
According to described user behavior data, the supplement information for the treatment of comprised for described local supplement information storehouse adds up the first weights;
According to real-time information temperature weights, treat that supplement information adds up the second weights for described;
Respectively treat that supplement information sorts after weights are added up, and determine described additional replacement information according to ranking results.
230, in described display page, using described target displaying contents as the original display information corresponding with described additional replacement information.
In the present embodiment, consider that the target displaying contents operated by user should be the browsed information of user, therefore can using described target displaying contents as the original display information corresponding with described additional replacement information.
240, in described display web page, described original display information is replaced with described additional replacement information with brushless new paragon and shows.
The method of the present embodiment determines additional replacement information by the user behavior data obtaining the event of selecting the hyperlink of target displaying contents in current display page to trigger by user corresponding, make final information of replacing browse demand close to current actual of user all the more, the hit rate of pushed information can be improved further; In addition, it is mutual that the mode that additional replacement information is searched in this locality can reduce with server, improves the speed adding replacement information and push further.
3rd embodiment
Fig. 3 is the process flow diagram of a kind of information-pushing method of third embodiment of the invention.The present embodiment is optimized based on above-described embodiment, in the present embodiment, additional replacement information will be obtained according to described user behavior data to be specifically optimized for: described user behavior data is sent to corresponding server, indicates described server to determine the additional replacement information corresponding with described user behavior data; Receive the additional replacement information that described server returns;
The operation trigger event of page elements in described display page is specifically optimized for: the event that the feedback option control comprised by display page described in user operation triggers, wherein, using the displaying contents associated by described feedback option control as described object content.
Accordingly, the method for the present embodiment specifically comprises:
310, the user behavior data that event that the feedback option control that comprised by display page described in user operation triggers is corresponding is obtained.
Consider a kind of extreme case, that is: user is only by checking original display information shown in current display page, namely completes browsing (losing the interest continuing to browse details in other words) original display information.Now, user behavior data accurately cannot be obtained by the mode obtaining the hyperlink that user clicks or touches in current display page.
Therefore, in the present embodiment, the user behavior data that event that the feedback option control that comprised by display page described in user operation triggers is corresponding is obtained.
So-called feedback option control, refer at least one control set around original display information, the word that this control is arranged is used to indicate the browse state of user annotation to this original display information, such as, two feedback option controls can be set around a displaying merchandise, a display " buying " display " loseing interest in ".Now, if user is to the certain uninterested words of this displaying merchandise, then the link of this displaying merchandise can not be clicked, but the feedback option control but having very large probability to click this " to lose interest in ".Therefore, by the operation of user to this feedback option control, user behavior data can be obtained.
320, described user behavior data is sent to corresponding server, indicates described server to determine the additional replacement information corresponding with described user behavior data.
In the present embodiment, in order to reduce storage and the computing pressure of terminal device, the step obtaining additional replacement information can be placed on corresponding Website server and carry out.
330, the additional replacement information that described server returns is received.
340, in described display page, using the displaying contents associated by described feedback option control as the original display information corresponding with described additional replacement information.
In the present embodiment, consider the operation of user to feedback option control, user can be expressed and browsed displaying contents associated by this control, therefore, can using the displaying contents associated by described feedback option control as the original display information corresponding with described additional replacement information.
350, in described display web page, described original display information is replaced with described additional replacement information with brushless new paragon and shows.
The method of the present embodiment determines additional replacement information by the user behavior data that the event that obtains the feedback option control that comprised by display page described in user operation and trigger is corresponding, the acquiring way of the user behavior data of expansion, improve the versatility of information-pushing method, in addition, the mode that whois lookup adds replacement information can reduce storage and the computing pressure of terminal device, improves the processing speed adding replacement information and push further.
4th embodiment
Fig. 4 is the process flow diagram of a kind of information-pushing method of fourth embodiment of the invention.The present embodiment is optimized based on above-described embodiment, in the present embodiment, will in described display web page, described original display information is replaced with described additional replacement information with brushless new paragon carry out showing specifically being optimized for: in described display page, locate described original display information position; According to positioning result, based on asynchronous web page development technique AJAX mode, described original display information is replaced with described additional replacement information with brushless new paragon and shows.
Accordingly, the method for the present embodiment specifically comprises:
410, the user behavior data that current display page associates is determined.
420, additional replacement information is obtained according to described user behavior data.
430, in described display page, the original display information corresponding with described additional replacement information is determined.
440, in described display page, described original display information position is located.
In the present embodiment, show to finally realize that described original display information is replaced with described additional replacement information with brushless new paragon, need in described display page, first locate described original display information position, specifically by the mode of this original display information being carried out to Webpage searching, this original display information can be positioned.
450, according to positioning result, based on AJAX mode, described original display information is replaced with described additional replacement information with brushless new paragon and shows.
The method of the present embodiment is based on AJAX mode, described original display information is replaced with described additional replacement information with brushless new paragon show, this asynchronous substitute mode only needs to carry out low volume data exchange, the direct replacement of information can be completed simply and easily, further increase the validity of information pushing.
Figure 5 illustrates the mutual schematic diagram of a kind of embody rule scene of the embodiment of the present invention.As shown in Figure 5, include in current display page: two feedback option controls of content or commodity picture, interior perhaps commodity Text Link and interior perhaps commodity, " reading (purchase) " and " loseing interest in ".When user's click on content picture, during the feedback option control of Text Link or interior perhaps commodity, according to above-mentioned user operation behavior, corresponding user behavior data can be generated, server or client are according to this user behavior data, content (commodity) storehouse and user interest, content library temperature information carries out matching operation, related content (commodity) can be obtained, namely add replacement information, finally, with brushless new paragon, by perhaps commodity picture in current display page, replace with related content or commodity picture, by perhaps commodity Text Link in current display page, replace with related content or commodity Text Link.
5th embodiment
Figure 6 illustrates the structural drawing of a kind of information push-delivery apparatus of fifth embodiment of the invention, as shown in Figure 6, described device comprises:
User behavior data determination module 61, for determining the user behavior data that current display page associates.
Adding replacement information acquisition module 62, adding replacement information for obtaining according to described user behavior data.
Original display information determination module 63, in described display page, determines the original display information corresponding with described additional replacement information.
Replace display module 64, in described display page, described original display information is replaced with described additional replacement information with brushless new paragon and shows.
The embodiment of the present invention by collecting user behavior data in current display page, and obtain corresponding additional replacement information according to user behavior data, original display information in current display page is replaced with the technological means of additional replacement information with brushless new paragon, achieve display page under once loading, upgrade the technique effect pushing and add replacement information, in limited page display space, provide more content displaying chance, without the need to not reloading the page, can provide as much as possible in user's one time page browsing process, the content be associated with user operation behavior, improve validity and the specific aim of information pushing.
On the basis of the various embodiments described above, described user behavior data determination module specifically may be used for:
Obtain the user behavior data that the operation trigger event of page elements in described display page is corresponding.
On the basis of the various embodiments described above, described additional replacement information acquisition module specifically can comprise:
Add the local acquiring unit of replacement information, for according to described user behavior data, inquire about local supplement information storehouse, obtain the additional replacement information corresponding with described user behavior data.
On the basis of the various embodiments described above, described original display information determination module specifically may be used for:
In described display page, using the object content operated by described operation trigger event as the original display information corresponding with described additional replacement information.
On the basis of the various embodiments described above, in described display page, the operation trigger event of page elements can comprise:
The event selecting the hyperlink of target displaying contents in described display page to trigger by user, wherein, using described target displaying contents as described object content; Or
The event that the feedback option control comprised by display page described in user operation triggers, wherein, using the displaying contents associated by described feedback option control as described object content.
On the basis of the various embodiments described above, the local acquiring unit of described additional replacement information specifically may be used for:
According to described user behavior data, the supplement information for the treatment of comprised for described local supplement information storehouse adds up the first weights;
According to real-time information temperature weights, treat that supplement information adds up the second weights for described;
Respectively treat that supplement information sorts after weights are added up, and determine described additional replacement information according to ranking results.
On the basis of the various embodiments described above, described replacement display module specifically may be used for:
In described display page, locate described original display information position;
According to positioning result, based on AJAX mode, described original display information is replaced with described additional replacement information with brushless new paragon and shows.
The information push-delivery apparatus that the embodiment of the present invention provides can be used for the information-pushing method that execution any embodiment of the present invention provides, and possesses corresponding functional module, realizes identical beneficial effect.
Obviously, it will be understood by those skilled in the art that above-mentioned of the present invention each module or each step can be implemented by terminal device as above.Alternatively, the embodiment of the present invention can realize by the executable program of computer installation, thus they storages can be performed by processor in the storage device, described program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium mentioned can be ROM (read-only memory), disk or CD etc.; Or they are made into each integrated circuit modules respectively, or the multiple module in them or step are made into single integrated circuit module to realize.Like this, the present invention is not restricted to the combination of any specific hardware and software.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, to those skilled in the art, the present invention can have various change and change.All do within spirit of the present invention and principle any amendment, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (15)
1. an information-pushing method, is characterized in that, comprising:
Determine the user behavior data that current display page associates;
Obtain according to described user behavior data and add replacement information;
In described display page, determine the original display information corresponding with described additional replacement information;
In described display page, described original display information is replaced with described additional replacement information with brushless new paragon and shows.
2. method according to claim 1, is characterized in that, determines that the user behavior data that current display page associates comprises:
Obtain the user behavior data that the operation trigger event of page elements in described display page is corresponding.
3. method according to claim 1, is characterized in that, obtains additional replacement information comprise according to described user behavior data:
According to described user behavior data, inquire about local supplement information storehouse, obtain the additional replacement information corresponding with described user behavior data.
4. method according to claim 1, is characterized in that, obtains additional replacement information comprise according to described user behavior data:
Described user behavior data is sent to corresponding server, indicates described server to determine the additional replacement information corresponding with described user behavior data;
Receive the additional replacement information that described server returns.
5. method according to claim 2, is characterized in that, in described display page, determines that the original display information corresponding with described additional replacement information comprises:
In described display page, using the object content operated by described operation trigger event as the original display information corresponding with described additional replacement information.
6. method according to claim 5, is characterized in that, in described display page, the operation trigger event of page elements comprises:
The event selecting the hyperlink of target displaying contents in described display page to trigger by user, wherein, using described target displaying contents as described object content; Or
The event that the feedback option control comprised by display page described in user operation triggers, wherein, using the displaying contents associated by described feedback option control as described object content.
7. method according to claim 3, is characterized in that, according to described user behavior data, inquires about local supplement information storehouse, obtains the additional replacement information corresponding with described user behavior data and comprises:
According to described user behavior data, the supplement information for the treatment of comprised for described local supplement information storehouse adds up the first weights;
According to real-time information temperature weights, treat that supplement information adds up the second weights for described;
Respectively treat that supplement information sorts after weights are added up, and determine described additional replacement information according to ranking results.
8. method according to claim 1, is characterized in that, in described display page, described original display information is replaced with described additional replacement information with brushless new paragon and carries out display and comprise:
In described display page, locate described original display information position;
According to positioning result, based on asynchronous web page development technique AJAX mode, described original display information is replaced with described additional replacement information with brushless new paragon and shows.
9. an information push-delivery apparatus, is characterized in that, comprising:
User behavior data determination module, for determining the user behavior data that current display page associates;
Adding replacement information acquisition module, adding replacement information for obtaining according to described user behavior data;
Original display information determination module, in described display page, determines the original display information corresponding with described additional replacement information;
Replace display module, in described display page, described original display information is replaced with described additional replacement information with brushless new paragon and shows.
10. device according to claim 9, is characterized in that, described user behavior data determination module specifically for:
Obtain the user behavior data that the operation trigger event of page elements in described display page is corresponding.
11. devices according to claim 8, is characterized in that, described additional replacement information acquisition module specifically comprises:
Add the local acquiring unit of replacement information, for according to described user behavior data, inquire about local supplement information storehouse, obtain the additional replacement information corresponding with described user behavior data.
12. devices according to claim 10, is characterized in that, described original display information determination module specifically for:
In described display page, using the object content operated by described operation trigger event as the original display information corresponding with described additional replacement information.
13. devices according to claim 12, is characterized in that, in described display page, the operation trigger event of page elements comprises:
The event selecting the hyperlink of target displaying contents in described display page to trigger by user, wherein, using described target displaying contents as described object content; Or
The event that the feedback option control comprised by display page described in user operation triggers, wherein, using the displaying contents associated by described feedback option control as described object content.
14. devices according to claim 11, is characterized in that, the local acquiring unit of described additional replacement information specifically for:
According to described user behavior data, the supplement information for the treatment of comprised for described local supplement information storehouse adds up the first weights;
According to real-time information temperature weights, treat that supplement information adds up the second weights for described;
Respectively treat that supplement information sorts after weights are added up, and determine described additional replacement information according to ranking results.
15. devices according to claim 9, is characterized in that, described replacement display module specifically for:
In described display page, locate described original display information position;
According to positioning result, based on asynchronous web page development technique AJAX mode, described original display information is replaced with described additional replacement information with brushless new paragon and shows.
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| CN201510289627.8A CN104866594A (en) | 2015-05-29 | 2015-05-29 | Information pushing method and apparatus |
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| CN201510289627.8A CN104866594A (en) | 2015-05-29 | 2015-05-29 | Information pushing method and apparatus |
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| CN201510289627.8A Pending CN104866594A (en) | 2015-05-29 | 2015-05-29 | Information pushing method and apparatus |
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| CN106649446A (en) * | 2016-09-19 | 2017-05-10 | 腾讯科技（深圳）有限公司 | Information pushing method and device |
| CN106682960A (en) * | 2016-12-20 | 2017-05-17 | 深圳市创想天空科技股份有限公司 | Landing page generation method and device |
| CN106888250A (en) * | 2016-12-30 | 2017-06-23 | 网易（杭州）网络有限公司 | For method, the method and apparatus for representing push content realizing pushing |
| CN106933852A (en) * | 2015-12-30 | 2017-07-07 | 北京国双科技有限公司 | Webpage updates generation method, device and its response method and the device of request |
| CN107145543A (en) * | 2017-04-25 | 2017-09-08 | 深圳前海跨海侠跨境电子商务有限公司 | Information recommendation method and system in web interface |
| CN108093067A (en) * | 2017-12-25 | 2018-05-29 | 惠州Tcl家电集团有限公司 | Information-pushing method, Cloud Server and computer storage media based on Internet of Things |
| CN108737252A (en) * | 2018-05-17 | 2018-11-02 | 立旃（上海）科技有限公司 | Information-pushing method based on block chain and device |
| CN109840123A (en) * | 2017-11-28 | 2019-06-04 | 合肥美的智能科技有限公司 | To the method and apparatus of user's display data |
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| CN106888250A (en) * | 2016-12-30 | 2017-06-23 | 网易（杭州）网络有限公司 | For method, the method and apparatus for representing push content realizing pushing |
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| CN109840123A (en) * | 2017-11-28 | 2019-06-04 | 合肥美的智能科技有限公司 | To the method and apparatus of user's display data |
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| CN108093067A (en) * | 2017-12-25 | 2018-05-29 | 惠州Tcl家电集团有限公司 | Information-pushing method, Cloud Server and computer storage media based on Internet of Things |
| CN108737252A (en) * | 2018-05-17 | 2018-11-02 | 立旃（上海）科技有限公司 | Information-pushing method based on block chain and device |
| CN108737252B (en) * | 2018-05-17 | 2021-02-26 | 立旃（上海）科技有限公司 | Information pushing method and device based on block chain |
| CN111104620A (en) * | 2018-10-25 | 2020-05-05 | 阿里巴巴集团控股有限公司 | Webpage browsing method, server and system |
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