CN106649446A

CN106649446A - Information pushing method and device

Info

Publication number: CN106649446A
Application number: CN201610832307.7A
Authority: CN
Inventors: 柯思豪; 王振华
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2016-09-19
Filing date: 2016-09-19
Publication date: 2017-05-10
Anticipated expiration: 2036-09-19
Also published as: CN106649446B

Abstract

The invention discloses an information pushing method and device. The method comprises the following steps of: receiving the user data, which is transmitted by a target browser, of an application client side, and the target scene data of a target scene in the application client side, wherein the target browser is embedded into the application client side; in a preset page, searching a first target page matched with the target scene data; and when the first target page is found, pushing information in a second target page into the application client side, wherein the second target page is a page which is obtained after the first target page is rendered according to user data. By use of the method, the technical problem in the relevant art that manufacture cost is increased since the page corresponding to each scene is manufactured for each scene in the application client side in advance is solved.

Description

Information-pushing method and device

Technical field

The present invention relates to computer realm, in particular to a kind of information-pushing method and device.

Background technology

At present, the entry position of a network-side page, user can be opened up in certain fixed position of applications client Can be realized browsing the information in the network-side page with the pull-up network-side page by clicking on the entry position, and then improved Browsable information is rich in applications client.But, after the scene in applications client changes, the entry position Content in the corresponding page will not change, and this will cause the chimeric degree of the scene in applications client and content of pages It is relatively low, even without any association.And the chimeric degree of content of pages and the scene in applications client is relatively low, page will be caused again Information in face is inconsistent with user's expectation, is easily caused the loss of applications client customer group.And, can in applications client So that with multiple different scenes, correlation technique is in advance the page that each setting work in applications client is corresponding, this Sample will increase cost of manufacture, especially also need to remake the corresponding page after some scene changes, So will reduce pushing the efficiency of content of pages to applications client.

For above-mentioned problem, effective solution is not yet proposed at present.

The content of the invention

A kind of information-pushing method and device are embodiments provided, at least to solve correlation technique in advance as application The corresponding page of each setting work in client, causes to increase the technical problem of cost of manufacture.

A kind of one side according to embodiments of the present invention, there is provided information-pushing method, including：Receive objective browser The target scene data of target scene in the user data and applications client of the applications client of transmission, wherein, target is browsed Device is embedded in applications client；The first object page with target scene data match is searched in the page being pre-configured with Face；When the first object page is found, by the information pushing in the second target pages to applications client, wherein, the second mesh The mark page be the first object page is rendered according to user data after the page that obtains.

Another aspect according to embodiments of the present invention, additionally provides a kind of information push-delivery apparatus, including：First receives single Unit, for the target field of target scene in the user data and applications client that receive the applications client of objective browser transmission Scape data, wherein, objective browser is embedded in applications client；Searching unit, for searching in the page being pre-configured with With the first object page of target scene data match；First push unit, for when the first object page is found, inciting somebody to action Information pushing in second target pages to applications client, wherein, the second target pages are to the first mesh according to user data The page that the mark page is obtained after being rendered.

In embodiments of the present invention, the user data using the applications client for receiving objective browser transmission and application visitor The target scene data of target scene in the end of family, wherein, objective browser is embedded in applications client；In the page being pre-configured with The first object page with target scene data match is searched in face；When the first object page is found, by the second target Information pushing in the page to applications client, wherein, the second target pages are that the first object page is entered according to user data The mode of the page that row is obtained after rendering, is matched by the lookup in the page being pre-configured with and current goal contextual data The first object page, and when the first object page is found, according to user data the first object page is carried out rendering obtaining Second target pages, the information pushing in the second target pages is shown to applications client, has been reached in application client Interior content of pages is held with the purpose of scene changes Auto-matching, it is achieved thereby that improving in the scene and the page in applications client The chimeric degree for holding, reduces the technique effect of the cost because being consumed by each the setting work page in applications client in advance, And then it is in advance the page that each setting work in applications client is corresponding to solve correlation technique, causes to increase making The technical problem of cost.

Description of the drawings

Accompanying drawing described herein is used for providing a further understanding of the present invention, constitutes the part of the application, this Bright schematic description and description does not constitute inappropriate limitation of the present invention for explaining the present invention.In the accompanying drawings：

Fig. 1 is the schematic diagram of the hardware environment of information-pushing method according to embodiments of the present invention；

Fig. 2 is the flow chart of a kind of optional information-pushing method according to embodiments of the present invention；

Fig. 3 is the flow chart of the optional information-pushing method of another kind according to embodiments of the present invention；

Fig. 4 is the schematic diagram of the handling process of information-pushing method according to the preferred embodiment of the invention；

Fig. 5 is the schematic diagram of Hero Introduction target scene in game application according to the preferred embodiment of the invention；

Fig. 6 is the schematic diagram of the page corresponding with Hero Introduction target scene according to the preferred embodiment of the invention；

Fig. 7 is the schematic diagram that firearms introduce target scene in game application according to the preferred embodiment of the invention；

Fig. 8 is the schematic diagram that the corresponding page of target scene is introduced with firearms according to the preferred embodiment of the invention；

Fig. 9 is the schematic diagram of a kind of optional information push-delivery apparatus according to embodiments of the present invention；

Figure 10 is the schematic diagram of the optional information push-delivery apparatus of another kind according to embodiments of the present invention；

Figure 11 is the schematic diagram of the optional information push-delivery apparatus of another kind according to embodiments of the present invention；

Figure 12 is the schematic diagram of the optional information push-delivery apparatus of another kind according to embodiments of the present invention；

Figure 13 is the schematic diagram of the optional information push-delivery apparatus of another kind according to embodiments of the present invention；

Figure 14 is the schematic diagram of the optional information push-delivery apparatus of another kind according to embodiments of the present invention；

Figure 15 is the schematic diagram of the optional information push-delivery apparatus of another kind according to embodiments of the present invention；

Figure 16 is the schematic diagram of the optional information push-delivery apparatus of another kind according to embodiments of the present invention；And

Figure 17 is a kind of structured flowchart of terminal according to embodiments of the present invention.

Specific embodiment

In order that those skilled in the art more fully understand the present invention program, below in conjunction with the embodiment of the present invention Accompanying drawing, is clearly and completely described to the technical scheme in the embodiment of the present invention, it is clear that described embodiment is only The embodiment of a part of the invention, rather than the embodiment of whole.Based on the embodiment in the present invention, ordinary skill people The every other embodiment that member is obtained under the premise of creative work is not made, should all belong to the model of present invention protection Enclose.

It should be noted that description and claims of this specification and the term " first " in above-mentioned accompanying drawing, " Two " it is etc. the object for distinguishing similar, without for describing specific order or precedence.It should be appreciated that so using Data can exchange in the appropriate case, so as to embodiments of the invention described herein can with except illustrating here or Order beyond those of description is implemented.Additionally, term " comprising " and " having " and their any deformation, it is intended that cover Lid is non-exclusive to be included, and for example, process, method, system, product or the equipment for containing series of steps or unit is not necessarily limited to Those steps clearly listed or unit, but may include clearly not list or for these processes, method, product Or intrinsic other steps of equipment or unit.

First, the part noun for occurring during being described to the embodiment of the present invention or term are applied to as follows Explain：

MSDK：Be Tengxun mutually give pleasure to cause group for from grind and third party's hand trip development teams provides, it is intended to help hand swim open Send out common component and service library that business quickly accesses each main platform of Tengxun and online operation.MSDK will play and Tengxun's platform connection Move up, game can quickly and conveniently access each large platform of Tengxun, and another characteristic of MSDK can be just as browsing Device, can show html file (application of the standard generalized markup language) content of web page server or file system.

IDIP：It is basic platform of mutually giving pleasure to, operational department's core system, for storing the related data of game user, is public Department's operation system provides game real-time data access and supports, and has accessed all in operation game.

Embodiment 1

According to embodiments of the present invention, there is provided a kind of embodiment of the method for information-pushing method.

Alternatively, in the present embodiment, above- mentioned information method for pushing can apply to as shown in Figure 1 by server 102 In the hardware environment constituted with terminal 104.As shown in figure 1, server 102 is attached by network with terminal 104, it is above-mentioned Network is included but is not limited to：Wide area network, Metropolitan Area Network (MAN) or LAN, terminal 104 is not limited to PC, mobile phone, panel computer etc..This The information-pushing method of inventive embodiments can be performed by server 102, it is also possible to performed by terminal 104, be can also be Performed jointly by server 102 and terminal 104.Wherein, the information-pushing method of the execution of terminal 104 embodiment of the present invention can also It is to be performed by client mounted thereto.

Fig. 2 is the flow chart of a kind of optional information-pushing method according to embodiments of the present invention, as shown in Fig. 2 the party Method may comprise steps of：

Step S202, receives target field in the user data and applications client of the applications client of objective browser transmission The target scene data of scape, wherein, objective browser is embedded in applications client；

Step S204, searches the first object page with target scene data match in the page being pre-configured with；

Step S206, when the first object page is found, by the information pushing in the second target pages to application client End, wherein, the second target pages be the first object page is rendered according to user data after the page that obtains.

Firstly the need of explanation, above-mentioned steps can be held by the application program run in the network equipment or the network equipment OK.By above-mentioned steps S202 to step S206, by searching and current goal contextual data phase in the page being pre-configured with The first object page of matching, and when the first object page is found, wash with watercolours is carried out to the first object page according to user data Dye obtains the second target pages, and the information pushing in the second target pages is shown to applications client, has reached and has answered With content of pages in client with scene changes Auto-matching purpose, and then solve correlation technique in advance be applications client The corresponding page of each interior setting work, causes to increase the technical problem of cost of manufacture, realizes raising application client Scene in end and the chimeric degree of content of pages, are reduced because being consumed by each the setting work page in applications client in advance Cost technique effect.

In the technical scheme that step S202 is provided, applications client can be installed in terminal device (such as intelligent hand Mechanical, electrical brain etc.) in any type of application, the embodiment of the present invention is not specifically limited to the type of applications client, for example, Applications client can be game application, can also be instant messaging application etc..The user data of applications client can be used for The relevant information of the login user of the applications client is characterized, the relevant information can include but is not limited to following information：Should With the login account ID of client, login password, user's registration information (such as sex, age, mailbox etc.) etc..Applications client In can include multiple scenes, by taking game application as an example, game application Scene can include：Game starts scene, game knot Beam scene；Game scene, game article scene, game level scene etc..It should be noted that the field in applications client The division of scape can according to the actual requirements be set or be adjusted, and can be entered for scene setting in advance in applications client Mouth position, position of the embodiment of the present invention to the entry position of scene in applications client display interface is not specifically limited, And display format of the embodiment of the present invention to the entry position of scene in applications client display interface is also not specifically limited, For example, the entry position of scene can be identified in the mode such as button or button, link.Scene in applications client can be with use Scape data are indicated, and contextual data can include but is not limited to herein below：Scene type, scene title, scene ID etc.. For example, by taking game application as an example, game application includes that the contextual data of game article scene can include：Scene type is force Entitled cold white strong dragon of device, scene etc..

Objective browser can be embedded in applications client, and objective browser can be as communications carrier in application client Realize carrying out information transfer with the application program run in the network equipment or the network equipment in each scene in end.Need Bright, the embodiment of the present invention is not specifically limited to the type of objective browser, as long as applications client can be embedded in In and can as communications carrier realize and the network equipment or the network equipment in run application program between information transfer Browser belong to the scope protected of the present invention.In practical application scene, the embodiment of the present invention is browsed to starting target The trigger condition of device is not specifically limited, for example, in applications client running, if detected in applications client For indicate into target scene entry position operating area (such as button or button, link etc.) performed by touch-control Operation (is for example clicked on, length is pressed, slided), then can trigger and start the objective browser being embedded in applications client, wherein, mesh Mark scene can be any one scene in applications client.After objective browser starts, can obtain in real time using visitor The target scene data of target scene in the user data and applications client at family end, wherein, target scene data can be used for Represent the target scene in applications client.Alternatively, objective browser get user data and target scene data it Afterwards, the user data that gets and target scene data can be encrypted, and by the user data and mesh after encryption Mark contextual data is transferred to the application program run in the network equipment or the network equipment.Transport in the network equipment or the network equipment After user data and target scene data of the capable application program after encryption is received, it is being first according to agree upon in advance plus Close rule is decrypted to it, obtains the initial data of user data and target scene data.The embodiment of the present invention by User data and target scene data encrypt and decrypt process, can realize transmitting user data and target in objective browser During contextual data, the safety and reliability of data transfer is improved.

In the technical scheme that step S204 is provided, the embodiment of the present invention is provided with multiple pages in advance in network-side, often The individual page can respectively correspond to the scene in an applications client, namely the page that is pre-configured with of network-side and applications client In scene there is corresponding relation.Herein it should be noted that the page can be understood as in the page with the corresponding relation of scene Data with the contextual data of scene there are the data in corresponding relation, namely the page to match with the contextual data of scene, herein It should be appreciated that it can be that data are identical or data are similar to match.Also, it should be noted that the multiple pages being pre-configured with can In to be stored in the network equipment of network-side, it is also possible to which in being stored in the database of network-side, the embodiment of the present invention is not done to it It is concrete to limit.The application program run in the network equipment or the network equipment is receiving the user data of objective browser transmission After target scene data, it can be parsed, and be matched somebody with somebody from advance as foundation with the target scene data after parsing The first object page for having with target scene data match is searched whether in the page put, wherein, in the first object page Data and target scene data match.The embodiment of the present invention from the page being pre-configured with by searching and target scene number According to the first object page for matching, it is possible to achieve the version without the need for updating applications client, you can think that applications client is carried For the purpose of the page info of Du Genggao chimeric with the target scene data of target scene.

In the technical scheme that step S206 is provided, the application program run in the network equipment or the network equipment is from pre- When the first object page with target scene data match is found in the page for first configuring, the first object page can be obtained Face, and on the basis of the first object page first object page is carried out according to the user data of the applications client for receiving Personalization is rendered, and obtains the second target pages, wherein, in the second target pages can include applications client user data and The target scene data of target scene.The embodiment of the present invention is using the user data of applications client to find and target field The first object page of scape data match carries out personalization and renders, and obtains the second target pages, enables to second for obtaining The chimeric Du Genggao of data message and applications client current goal scene in target pages.Obtain the second target pages it Afterwards, the application program run in the network equipment or the network equipment can utilize the communications carrier target being embedded in applications client Information pushing in second target pages to applications client, with realization the second target is shown by browser in applications client The page, reaches the purpose that the page info more matched with current goal scene is pushed to applications client.

Alternatively, when the first object page is found, the information pushing in the second target pages is given should for step S206 Can be included with client：Step S2061, the page obtained after being rendered to the first object page according to user tag attribute Information pushing in face is to applications client.

Herein it should be noted that user tag attribute is acquired according to user data, in the second target pages User tag attribute can be included.Also, it should be noted that obtaining user tag attribute according to user data can utilize following Step：

Step S2031, sends first and asks to the first database, wherein, first asks for request and user data phase Corresponding user tag attribute；

Step S2033, receives the user mark corresponding with user data that first the first request of database response is returned Sign attribute.

Above-mentioned steps receive the user data and application client of the applications client of objective browser transmission in step S202 Performed by the application program run in the network equipment or the network equipment after the target scene data of target scene in end.Upper In stating step, the first database can be the database for storing applications client login user relevant information, the first data Can be stored with the corresponding relation of user data, user tag attribute and user data and user tag attribute in storehouse.Network The application program run in equipment or the network equipment is receiving the user data and target scene number of objective browser transmission According to after, can send in the first database first request, wherein, first request can be used for the first database request with The corresponding user tag attribute of user data.After the first database receives the first request, it is carried out accordingly, specifically Can be made a look up with the corresponding relation of user tag attribute according to the user data for prestoring, when finding and the user data After corresponding user tag attribute, the user tag attribute for finding can be returned to the network equipment or the network equipment The application program of middle operation.The application program run in the network equipment or the network equipment is receiving the return of the first database After the user tag attribute corresponding with user data, the user tag attribute can be preserved, and finding and target field After the first object page of scape data match, personalization is carried out to the first object page using user tag attribute and is rendered, Obtain the second target pages.

The embodiment is finding the first object page with target scene data match from the page being pre-configured with In the case of, by obtaining the user tag attribute corresponding with user data, and using user tag attribute to first object The page carries out personalization and renders so that the second target pages include user tag attribute, in enabling to the second target pages Data it is more accurate, more conform to the demand of the login user of applications client, and then reach raising user to application client The purpose of the experience at end.

As a kind of optional embodiment, as shown in figure 3, the information-pushing method of the embodiment is except including step S202 To outside step S206, can also include：Step S208, when the first object page is not found, by the 4th target pages Information pushing to applications client, wherein, the 4th target pages are that the 5th target pages are rendered according to user data The page for obtaining afterwards, wherein, the 5th target pages are pre-configured template page.

In above-mentioned steps, if the application program run in the network equipment or the network equipment is in the page being pre-configured with In when not finding the first object page with target scene data match, the 5th target pages can be obtained, wherein, the 5th Target pages can be the template page for being pre-configured with and storing, and carry out individual character to the 5th target pages using user data Change is rendered, and obtains the 4th target pages, wherein, user data can be included in the 4th target pages, but do not include target field Scape data.The application program run in the network equipment or the network equipment is after the 4th target pages are obtained, it is possible to use should With the communications carrier objective browser being embedded in client by the information pushing in the 4th target pages to applications client, with reality Show the 4th target pages in applications client now.

Alternatively, step S208 gives the information pushing in the 4th target pages when the first object page is not found Applications client can include：Step S2082, obtains after being rendered to the 5th target pages according to user tag attribute Information pushing in 4th target pages is to applications client.

Herein it should be noted that user tag attribute is acquired according to user data, in the 4th target pages User tag attribute can be included.Also, it should be noted that obtaining user tag attribute according to user data can utilize following Step：

Step S2072, sends first and asks to the first database, wherein, first asks for request and user data phase Corresponding user tag attribute；

Step S2074, receives the user mark corresponding with user data that first the first request of database response is returned Sign attribute.

It should be noted that above-mentioned steps S2072 can be identical with step S2031 in the embodiment of the present invention, above-mentioned step Rapid S2074 can be identical with step S2033 in the embodiment of the present invention, and it is repeated no more herein.Above-mentioned steps S2072 are to step Rapid S2074 can when the first object page is not found, by the information pushing in the 4th target pages to applications client Performed by the application program run in the network equipment or the network equipment before, or receive target in step S202 and browsed Set by network after the target scene data of target scene in the user data and applications client of the applications client of device transmission The application program run in the standby or network equipment is performed, and is not specifically limited herein.

The embodiment passes through when the page with target scene data match is not found from the page being pre-configured with Pre-configured template page is called, template page is carried out using the user tag attribute got according to user data individual Property is rendered, and obtains the 4th target pages, even if can reach when not finding the target pages matched with target scene, The data in the 4th target pages pushed to applications client can be as much as possible made to more conform to applications client user's request Purpose, and then reached improve to applications client push the 4th target pages in data and application client end subscriber phase The effect of closing property.

As a kind of optional embodiment, search and target scene data phase in the page that step S204 is pre-configured with Before the first object page matched somebody with somebody, the information-pushing method of the embodiment can also be comprised the following steps：

Step S2032, receives configuration-direct；

Step S2034, according between the contextual data and the page of each scene in configuration-direct configuration applications client Corresponding relation.

In above-mentioned steps, configuration-direct can serve to indicate that network-side configure applications client in each scene with Corresponding relation between the page, namely the corresponding relation in applications client between the contextual data and the page of each scene, match somebody with somebody Putting instruction can be sent by applications client triggering, it is also possible to be sent by other network equipment triggerings of network-side, the present invention is real Apply example to be not specifically limited it.In the network equipment or the network equipment run application program receive configuration-direct it Afterwards, can be according to the corresponding relation between the contextual data of each scene in configuration-direct configuration applications client and the page. Alternatively, configure corresponding between the contextual data and the page of each scene in applications client according to configuration-direct in network-side After relation, the corresponding relation can be stored in network-side, in order to after target scene data are received, can be according to this Corresponding relation is searched and the first object page of target scene data match in the page being pre-configured with, and has reached raising the The effect of the search efficiency of one target pages.

Used as a kind of alternatively embodiment, step S2034 configures each scene in applications client according to configuration-direct Corresponding relation between contextual data and the page can include：Step S20342, according to configuration-direct by the first corresponding relation more It is newly the second corresponding relation.

It should be noted that the first corresponding relation can be target scene target scene data and the 3rd target pages it Between corresponding relation, the second corresponding relation can be target scene target scene data and the first object page between it is corresponding Relation, wherein, the 3rd target pages can be different from the first object page.Also, it should be noted that according to configuration-direct to right The renewal that should be related to substantially is updated according to configuration-direct pair target pages corresponding with target scene data, that is to say, that For same target scene, the application program run in the network equipment or the network equipment can according to configuration-direct change with The corresponding target pages of target scene, are improved and the target pages of the target scene data match of target scene with reaching The effect of the degree of accuracy, and then reach the first object for improving lookup and target scene data match from the page being pre-configured with The effect of the degree of accuracy of the page.And, the embodiment according to configuration-direct by changing the page object corresponding with target scene Face, may also reach up need not update applications client version can realize update applications client in scene corresponding to The purpose of the page.

As a kind of alternatively embodiment, the number of users of the applications client of objective browser transmission is received in step S202 Before the target scene data with target scene in applications client, the information-pushing method of the embodiment can also include with Lower step：

Step S2012, receives the page pull-up instruction that objective browser sends, wherein, page pull-up instruction is in application The objective browser that applications client starts when client detects the first touch control operation is sent, first touch control operation be What object run region performed；

Step S2014, response page pull-up instruction loads the transfer page in network-side, wherein, the transfer page is used to perform The step of receiving the user data and target scene data of objective browser transmission.

In above-mentioned steps, object run region, the embodiment of the present invention can be shown in applications client display interface Display location and mode to object run region in display interface is not specifically limited.Applications client can be with real-time detection To the first touch control operation performed by object run region, it should be noted that the first touch control operation can include but not limit In clicking on, length is pressed, slided, the operation such as gesture.When detecting to object run region the first touch control operation of execution, start target Browser, the application program that objective browser can be run after starting in the network equipment or the network equipment sends page pull-up Instruction, wherein, page pull-up is instructed for indicating to load the transfer page in network-side.Run in the network equipment or the network equipment Application program receive the page pull-up instruction after, can respond thereto, network-side load the transfer page, its In, the transfer page can be used for performing the step in the embodiment of the present invention.

The embodiment in network-side by loading the transfer page, and the information for performing the embodiment of the present invention by the transfer page is pushed away Step in delivery method, and the transfer page intuitively do not embody in network-side execution step in applications client, only need to be should With directly displaying the target pages that information-pushing method is finally pushed, the side of this asynchronous process on the display interface of client Formula is detectable in the front end user of applications client, can so reduce page layout switch in the display interface of applications client Number of times, and then reach the purpose for preferably lifting Consumer's Experience.

As a kind of alternatively embodiment, the transfer page is loaded in network-side in step S2014 response page pull-up instruction Afterwards, the information-pushing method of the embodiment can also include：Step S2016, by the transfer page applications client is sent to, with When indicating that applications client detects the second touch control operation in the transfer page, therefrom blade-rotating face jumps to the second target pages.

In above-mentioned steps, the asynchronous process mode being different from corresponding to step S2012 to step S2014, step S2016 For synchronization process mode, namely after the network-side loading transfer page, the application run in the network equipment or the network equipment Program can send the transfer page to applications client, and be shown in the display interface of applications client, pass through Such mode can realize that network-side process step shows synchronous with the display interface of applications client.Applications client it is aobvious Show and show in interface after the transfer page, when the second touch control operation performed in the transfer page is detected, can cause Transfer page jump is to the second target pages.Herein it should be noted that blade-rotating in showing in the display interface of applications client Face jumps to step S202 performed by the second target pages map network end to step S206.Also, it should be noted that this Bright embodiment is not specifically limited to the second touch control operation, for example, the second touch control operation can be click on, it is long by, slide, gesture Deng operation.

The embodiment by the way that transfer page jump is shown in the display interface of applications client to the second target pages, It is directly perceived in applications client to show page jump, user's direct feel can be easy to arrive, but this synchronization process mode is compared Asynchronous process mode in the above embodiment of the present invention is time-consuming longer, and can increase the number of times of page layout switch, therefore the present invention is excellent Choosing adopts asynchronous process mode, to reach shortening process time, improves the purpose for the treatment of effeciency.

Present invention also offers a kind of preferred embodiment, applications client is entered by taking game application as an example in the preferred embodiment Row explanation, but it can only be game application that this does not limit applications client, and the applications client in the present invention can be any The application of type, the present invention is not specifically limited to it.

The hardware structure of the preferred embodiment can include applications client (such as game application), be embedded in application client Objective browser in end (such as MSDK browsers, for MSDK browsers explanation referring to above-mentioned explanation of nouns portion of the invention Point), the network-side transfer page is (equivalent to the application journey run in the network equipment or the network equipment in the embodiment of the present invention Sequence), IDIP databases (the first database in equivalent to the embodiment of the present invention, for IDIP databases explanation referring to this Bright above-mentioned explanation of nouns part).It should be noted that before the handling process of the preferred embodiment of the present invention is performed, the enforcement Example can carry out early stage deployment：Scene entry position and positional information are predefined in applications client；Configuration MSDK Browser is embedded in applications client, and MSDK browsers when arranging click scene entrance button；Arrange applications client with The data field for being transmitted and data transfer mode between network-side.

Fig. 4 is the schematic diagram of the handling process of information-pushing method according to the preferred embodiment of the invention, as shown in figure 4, Start MSDK browsers when scene entrance button is triggered when applications client detects user and clicks on, and by user data and target MSDK browsers are transferred to after the target scene data encryption of scene；The MSDK browser pull-up network-side transfer pages, and will use User data and target scene data encryption post package behind transfer page URL, to realize user data and target scene number According to being transferred to the transfer page；Parameter of the transfer page behind URL carries out Treatment Analysis to get the number of users after encrypting According to target scene data, process is decrypted to it, and preserved；The transfer page can be according to user data to IDIP numbers User data requests are sent according to storehouse, to ask the user tag attribute corresponding with user data, IDIP databases to receive this After user data requests, to the transfer page asked user tag attribute is returned；The transfer page can be with according to target field Scape data initiate Asynchronous Request, to ask the page with target scene data match；If Asynchronous Request success, jumps automatically The matched page is gone to, and personalization is carried out to the page for being matched using user tag attribute and rendered, in application visitor Family end shows the page for matching after rendering；If Asynchronous Request fails, Universal page is jumped to, and marked using user Label attribute carries out personalization and renders to the Universal page, the Universal page after applications client shows that this is rendered.

Display effect when the preferred embodiment is applied to game application shows game as shown in Fig. 5 to Fig. 8 in Fig. 5 This target scene of Hero Introduction using in, the target scene data of the target scene can include：Hero, cold white strong dragon etc., Wherein, oval part " weapon attack strategy " represents the entry position of this target scene of Hero Introduction in Fig. 5.English is shown in Fig. 6 Hero introduces the corresponding page of this target scene, and in the page related introduction information for " tremble with fear white strong dragon " is included, referring to Writings and image in Fig. 6, does not illustrate one by one herein.During Fig. 7 shows that game is carried out, target scene there occurs change Situation, target scene is replaced by firearms introduction by Hero Introduction, and the target scene data of the target scene that the firearms are introduced can be with Including：Firearms, M14- flames etc., wherein, oval part " firearms attack strategy " represents firearms and introduces entering for this target scene in Fig. 7 Mouth position.Show that firearms introduce the corresponding page of this target scene in Fig. 8, include for " M14- flames " in the page Related introduction information, referring to the writings and image in Fig. 8, also do not illustrate one by one herein.

The preferred embodiment of the present invention can be realized to throwing in and this for different scenes based on many scenes in game application The corresponding browsing pages of scape, can enrich game in viewing experience, according to game in scene so that content input it is more smart Accurate, help product lifts user activity, helps user to solve the problems, such as that game internal field circumstances is arrived, and because this is preferable to carry out Example is developed based on web, therefore needs not rely on the renewal information that the version updating of application is capable of achieving fast and low-cost And increase function.

It should be noted that for aforesaid each method embodiment, in order to be briefly described, therefore it is all expressed as a series of Combination of actions, but those skilled in the art should know, the present invention do not limited by described sequence of movement because According to the present invention, some steps can adopt other orders or while carry out.Secondly, those skilled in the art also should know Know, embodiment described in this description belongs to preferred embodiment, involved action and module is not necessarily of the invention It is necessary.

Through the above description of the embodiments, those skilled in the art can be understood that according to above-mentioned enforcement The method of example can add the mode of required general hardware platform to realize by software, naturally it is also possible to by hardware, but a lot In the case of the former be more preferably embodiment.Based on such understanding, technical scheme is substantially in other words to existing The part that technology contributes can be embodied in the form of software product, and the computer software product is stored in a storage In medium (such as ROM/RAM, magnetic disc, CD), including some instructions are used so that a station terminal equipment (can be mobile phone, calculate Machine, server, or network equipment etc.) perform method described in each embodiment of the invention.

Embodiment 2

According to embodiments of the present invention, a kind of information push-delivery apparatus for implementing above- mentioned information method for pushing are additionally provided. Fig. 9 is the schematic diagram of a kind of optional information push-delivery apparatus according to embodiments of the present invention, as shown in figure 9, the device can be wrapped Include：

First receiving unit 22, for receiving the user data and application client of the applications client of objective browser transmission The target scene data of target scene in end, wherein, objective browser is embedded in applications client；Searching unit 24, is used for The first object page with target scene data match is searched in the page being pre-configured with；First push unit 26, is used for When the first object page is found, the information pushing in the second target pages is transferred to into applications client, wherein, the second mesh The mark page be the first object page is rendered according to user data after the page that obtains.

It should be noted that the first receiving unit 22 in the embodiment can be used for performing in the embodiment of the present application 1 Step S202, the searching unit 24 in the embodiment can be used for performing step S204 in the embodiment of the present application 1, the embodiment In the first push unit 26 can be used for perform the embodiment of the present application 1 in step S206.

Herein it should be noted that above-mentioned module is identical with example and application scenarios that the step of correspondence is realized, but not It is limited to the disclosure of that of above-described embodiment 1.It should be noted that above-mentioned module as a part for device may operate in as In hardware environment shown in Fig. 1, can be realized by software, it is also possible to realized by hardware.

Used as a kind of optional embodiment, as shown in Figure 10, the information push-delivery apparatus of the embodiment can also include：Second Receiving unit 232, for search in the page being pre-configured with before the first object page of target scene data match, Receive configuration-direct；Dispensing unit 234, for according to configuration-direct configure applications client in each scene contextual data with Corresponding relation between the page.

It should be noted that the second receiving unit 232 in the embodiment can be used for performing in the embodiment of the present application 1 Step S2032, the dispensing unit 234 in the embodiment can be used for performing step S2034 in the embodiment of the present application 1.

Used as a kind of optional embodiment, as shown in figure 11, dispensing unit 234 can include：Update module 2342, is used for The first corresponding relation is updated to into the second corresponding relation according to configuration-direct, wherein, the first corresponding relation is the mesh of target scene Mark contextual data and the 3rd target pages between corresponding relation, the second corresponding relation for target scene target scene data with Corresponding relation between the first object page.

It should be noted that the update module 2342 in the embodiment can be used for performing the step in the embodiment of the present application 1 Rapid S20342.

Used as a kind of optional embodiment, as shown in figure 12, the information push-delivery apparatus of the embodiment can also include：First Transmitting element 231, for the target in the user data of applications client of objective browser transmission and applications client is received After the target scene data of scene, send first to the first database and ask, wherein, first asks for request and number of users According to corresponding user tag attribute；3rd receiving unit 233, for receiving what first the first request of database response was returned The user tag attribute corresponding with user data.Correspondingly, the first push unit 26 can include：First pushing module 261, Application visitor is given for the information pushing in the page that obtains after rendering to the first object page according to user tag attribute Family end.

It should be noted that the first transmitting element 231 in the embodiment can be used for performing in the embodiment of the present application 1 Step S2031, the 3rd receiving unit 233 in the embodiment can be used for performing step S2033 in the embodiment of the present application 1, The first pushing module 261 in the embodiment can be used for performing step S2061 in the embodiment of the present application 1.

Used as a kind of optional embodiment, as shown in figure 13, the information push-delivery apparatus of the embodiment can also include：Second Push unit 28, for search in the page being pre-configured with after the first object page of target scene data match, When the first object page is not found, by the information pushing in the 4th target pages to applications client, wherein, the 4th target The page be the 5th target pages are rendered according to user data after the page that obtains, wherein, the 5th target pages are advance The template page for having configured.

It should be noted that the second push unit 28 in the embodiment can be used for performing in the embodiment of the present application 1 Step S208.

Used as a kind of optional embodiment, as shown in figure 14, the information push-delivery apparatus of the embodiment can also include：Second Transmitting element 272, when the first object page is not found, before the 4th target pages are transferred to into applications client, uses Ask in sending first to the first database, wherein, first asks the user tag category for asking corresponding with user data Property；4th receiving unit 274, for receiving the use corresponding with user data that first the first request of database response is returned Family tag attributes.Correspondingly, the second push unit 28 can include：Second pushing module 282, for being belonged to according to user tag Information pushing in the page that property is obtained after rendering to the 5th target pages is to applications client.

It should be noted that the second transmitting element 272 in the embodiment can be used for performing in the embodiment of the present application 1 Step S2072, the 4th receiving unit 274 in the embodiment can be used for performing step S2074 in the embodiment of the present application 1, The second pushing module 282 in the embodiment can be used for performing step S2082 in the embodiment of the present application 1.

Used as a kind of optional embodiment, as shown in figure 15, the information push-delivery apparatus of the embodiment can also include：5th Receiving unit 212, for the target in the user data of applications client of objective browser transmission and applications client is received Before the target scene data of scene, receive objective browser send the page pull-up instruction, wherein, the page pull-up instruction be What the objective browser that applications client starts when applications client detects the first touch control operation was sent, the first touch control operation It is to perform in object run region；Response unit 214, the transfer page is loaded for response page pull-up instruction in network-side, Wherein, the transfer page is used for the step of performing the user data and target scene data for receiving objective browser transmission.

It should be noted that the 5th receiving unit 212 in the embodiment can be used for performing in the embodiment of the present application 1 Step S2012, the response unit 214 in the embodiment can be used for performing step S2014 in the embodiment of the present application 1.

Used as a kind of optional embodiment, as shown in figure 16, the information push-delivery apparatus of the embodiment can also include：3rd Transmitting element 216, for after the network-side loading transfer page, the transfer page is sent to should in response page pull-up instruction With client, during indicating that applications client detects the second touch control operation in the transfer page, therefrom blade-rotating face jumps to Two target pages.

It should be noted that the 3rd transmitting element 216 in the embodiment can be used for performing in the embodiment of the present application 1 Step S2016.

Herein it should be noted that above-mentioned module is identical with example and application scenarios that the step of correspondence is realized, but not It is limited to the disclosure of that of above-described embodiment 1.It should be noted that above-mentioned module as a part for device may operate in as In hardware environment shown in Fig. 1, can be realized by software, it is also possible to realized by hardware, wherein, hardware environment includes network Environment.

By above-mentioned module, the content of pages in applications client is reached and, with the purpose of scene changes Auto-matching, has entered And it is in advance the page that each setting work in applications client is corresponding to solve correlation technique, increase is caused to be fabricated to This technical problem, realizes the chimeric degree for improving the scene in applications client and content of pages, reduces because being in advance application The technique effect of the cost that each the setting work page in client is consumed.

Embodiment 3

According to embodiments of the present invention, a kind of server or terminal for implementing above- mentioned information method for pushing is additionally provided.

Figure 17 is a kind of structured flowchart of terminal according to embodiments of the present invention, and as shown in figure 17, the terminal can include： One or more (one is only illustrated in figure) processor 201, memory 203 and transmitting devices 205 are (in above-mentioned embodiment Dispensing device), as shown in figure 17, the terminal can also include input-output equipment 207.

Wherein, memory 203 can be used to store software program and module, such as the information pushing side in the embodiment of the present invention Method and the corresponding programmed instruction/module of device, processor 201 by operation be stored in software program in memory 203 and Module, so as to perform various function application and data processing, that is, realizes above-mentioned information-pushing method.Memory 203 can be wrapped Include high speed random access memory, can also include nonvolatile memory, such as one or more magnetic storage device, flash memory or Person other non-volatile solid state memories.In some instances, memory 203 can further include remote relative to processor 201 The memory that journey is arranged, these remote memories can be by network connection to terminal.The example of above-mentioned network includes but does not limit In internet, intranet, LAN, mobile radio communication and combinations thereof.

Above-mentioned transmitting device 205 is used to that data to be received or sent via network, can be also used for processor with Data transfer between memory.Above-mentioned network instantiation may include cable network and wireless network.In an example, Transmitting device 205 includes a network adapter (Network Interface Controller, NIC), and it can pass through netting twine It is connected with router so as to be communicated with internet or LAN with other network equipments.In an example, transmission dress 205 are put for radio frequency (Radio Frequency, RF) module, it is used to wirelessly be communicated with internet.

Wherein, specifically, memory 203 is used to store application program.

Processor 201 can pass through the application program that transmitting device 205 calls memory 203 to store, to perform following steps Suddenly：Receive the target scene number of target scene in the user data and applications client of the applications client of objective browser transmission According to, wherein, objective browser is embedded in applications client；Search and target scene data phase in the page being pre-configured with The first object page matched somebody with somebody；When the first object page is found, by the information pushing in the second target pages to application client End, wherein, the second target pages be the first object page is rendered according to user data after the page that obtains.

Processor 201 is additionally operable to perform following step：Search and target scene data phase in the page being pre-configured with Before the first object page matched somebody with somebody, configuration-direct is received；The scene of each scene in applications client is configured according to configuration-direct Corresponding relation between data and the page.

Processor 201 is additionally operable to perform following step：The first corresponding relation is updated to into the second correspondence according to configuration-direct Relation, wherein, the first corresponding relation is the corresponding relation between the target scene data and the 3rd target pages of target scene, the Two corresponding relations are the corresponding relation between the target scene data and the first object page of target scene.

Processor 201 is additionally operable to perform following step：In the number of users of the applications client for receiving objective browser transmission After according to the target scene data with target scene in applications client, send first to the first database and ask, wherein, first Ask the user tag attribute for asking corresponding with user data；Receive what first the first request of database response was returned The user tag attribute corresponding with user data；Obtain after being rendered to the first object page according to user tag attribute The page in information pushing to applications client.

Processor 201 is additionally operable to perform following step：Search and target scene data phase in the page being pre-configured with After the first object page matched somebody with somebody, when the first object page is not found, the information pushing in the 4th target pages is given should With client, wherein, the 4th target pages be the 5th target pages are rendered according to user data after the page that obtains, its In, the 5th target pages are pre-configured template page.

Processor 201 is additionally operable to perform following step：When the first object page is not found, by the 4th target pages In information pushing to applications client before, to the first database send first ask, wherein, first ask for request with The corresponding user tag attribute of user data；Receive that the first request of database response first returned is relative with user data The user tag attribute answered；Information in the page obtained after being rendered to the 5th target pages according to user tag attribute It is pushed to applications client.

Processor 201 is additionally operable to perform following step：In the number of users of the applications client for receiving objective browser transmission Before the target scene data with target scene in applications client, the page pull-up instruction that objective browser sends is received, Wherein, page pull-up instruction is the objective browser that applications client starts when applications client detects the first touch control operation Sent, the first touch control operation is performed in object run region；Response page pull-up instruction loads transfer in network-side The page, wherein, the transfer page is used for the step of performing the user data and target scene data for receiving objective browser transmission.

Processor 201 is additionally operable to perform following step：Response page pull-up instruction the network-side loading transfer page it Afterwards, the transfer page is sent to into applications client, to indicate that applications client detects the second touch control operation in the transfer page When, therefrom blade-rotating face jumps to the second target pages.

Using the embodiment of the present invention, there is provided a kind of scheme of page transmission.By searching in the page being pre-configured with The first object page matched with current goal contextual data, and when the first object page is found, according to user data The first object page is carried out rendering and obtains the second target pages, by the information pushing in the second target pages to applications client Shown, reached the purpose of in applications client content of pages with scene changes Auto-matching, and then solved correlation Technology is in advance the page that each setting work in applications client is corresponding, causes the technology for increasing cost of manufacture to be asked Topic, realizes the chimeric degree for improving the scene in applications client and content of pages, reduces because in advance in applications client The technique effect of the cost that each setting work page is consumed.

Alternatively, the specific example in the present embodiment may be referred to showing described in above-described embodiment 1 and embodiment 2 Example, the present embodiment will not be described here.

It will appreciated by the skilled person that the structure shown in Figure 17 is only illustrated, terminal can be smart mobile phone (such as Android phone, iOS mobile phones), panel computer, palm PC and mobile internet device (Mobile Internet Devices, MID), the terminal device such as PAD.Figure 17 it does not cause to limit to the structure of above-mentioned electronic installation.For example, terminal is also May include more more than shown in Figure 17 or less components (such as network interface, display device), or with Figure 17 institutes Show different configurations.

One of ordinary skill in the art will appreciate that all or part of step in the various methods of above-described embodiment is can To be completed come the device-dependent hardware of command terminal by program, the program can be stored in a computer-readable recording medium In, storage medium can include：Flash disk, read-only storage (Read-Only Memory, ROM), random access device (Random Access Memory, RAM), disk or CD etc..

Embodiment 4

Embodiments of the invention additionally provide a kind of storage medium.Alternatively, in the present embodiment, above-mentioned storage medium can For the program code of execution information method for pushing.

Alternatively, in the present embodiment, above-mentioned storage medium may be located at multiple in the network shown in above-described embodiment On at least one of network equipment network equipment.

Alternatively, in the present embodiment, storage medium is arranged to store the program code for performing following steps：

S1, receives the mesh of target scene in the user data and applications client of the applications client of objective browser transmission Mark contextual data, wherein, objective browser is embedded in applications client；

S2, searches the first object page with target scene data match in the page being pre-configured with；

S3, when the first object page is found, by the information pushing in the second target pages to applications client, its In, the second target pages be the first object page is rendered according to user data after the page that obtains.

Alternatively, storage medium is also configured to store the program code for performing following steps：What is be pre-configured with Before the first object page with target scene data match is searched in the page, configuration-direct is received；Match somebody with somebody according to configuration-direct Put the corresponding relation between the contextual data and the page of each scene in applications client.

Alternatively, storage medium is also configured to store the program code for performing following steps：According to configuration-direct First corresponding relation is updated to into the second corresponding relation, wherein, the first corresponding relation for target scene target scene data with Corresponding relation between 3rd target pages, the second corresponding relation is the target scene data and the first object page of target scene Between corresponding relation.

Alternatively, storage medium is also configured to store the program code for performing following steps：Receiving, target is clear In the user data and applications client of the applications client of device of looking at transmission after the target scene data of target scene, to first Database sends first and asks, wherein, first asks the user tag attribute for asking corresponding with user data；Receive the The user tag attribute corresponding with user data that one the first request of database response is returned；Will be according to user tag attribute Information pushing in the page obtained after rendering to the first object page is to applications client.

Alternatively, storage medium is also configured to store the program code for performing following steps：What is be pre-configured with After the first object page with target scene data match is searched in the page, when the first object page is not found, will Information pushing in 4th target pages to applications client, wherein, the 4th target pages are to the 5th mesh according to user data The page that the mark page is obtained after being rendered, wherein, the 5th target pages are pre-configured template page.

Alternatively, storage medium is also configured to store the program code for performing following steps：Do not finding During one target pages, before by the information pushing in the 4th target pages to applications client, to the first database the is sent One request, wherein, first asks the user tag attribute for asking corresponding with user data；Receive the first database response The user tag attribute corresponding with user data that first request is returned；Will be according to user tag attribute to the 5th page object Information pushing in the page that face obtains after being rendered is to applications client.

Alternatively, storage medium is also configured to store the program code for performing following steps：Receiving, target is clear In the user data and applications client of the applications client of device of looking at transmission before the target scene data of target scene, mesh is received The page pull-up instruction that mark browser sends, wherein, page pull-up instruction is to detect the first touch control operation in applications client When the objective browser that starts of applications client sent, the first touch control operation is performed in object run region；Response Page pull-up instruction loads the transfer page in network-side, wherein, the transfer page is used to perform the use for receiving objective browser transmission The step of user data and target scene data.

Alternatively, storage medium is also configured to store the program code for performing following steps：Draw in response page Instruction is played after the network-side loading transfer page, the transfer page applications client is sent to into, to indicate that applications client exists When detecting the second touch control operation in the transfer page, therefrom blade-rotating face jumps to the second target pages.

Alternatively, in the present embodiment, above-mentioned storage medium can be including but not limited to：USB flash disk, read-only storage (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), portable hard drive, magnetic disc or CD etc. is various can be with the medium of store program codes.

The embodiments of the present invention are for illustration only, do not represent the quality of embodiment.

If the integrated unit in above-described embodiment is realized and as independent product using in the form of SFU software functional unit When selling or using, during the storage medium that above computer can read can be stored in.Based on such understanding, the skill of the present invention The part or all or part of the technical scheme that art scheme substantially contributes in other words to prior art can be with soft The form of part product is embodied, and the computer software product is stored in storage medium, including some instructions are used so that one Platform or multiple stage computers equipment (can be personal computer, server or network equipment etc.) perform each embodiment institute of the invention State all or part of step of method.

In the above embodiment of the present invention, the description to each embodiment all emphasizes particularly on different fields, and does not have in certain embodiment The part of detailed description, may refer to the associated description of other embodiment.

In several embodiments provided herein, it should be understood that disclosed client, other sides can be passed through Formula is realized.Wherein, device embodiment described above is only schematic, such as the division of described unit, and only one Kind of division of logic function, can there is an other dividing mode when actually realizing, such as multiple units or component can with reference to or Another system is desirably integrated into, or some features can be ignored, or do not perform.It is another, it is shown or discussed it is mutual it Between coupling or direct-coupling or communication connection can be INDIRECT COUPLING or communication link by some interfaces, unit or module Connect, can be electrical or other forms.

The unit as separating component explanation can be or may not be it is physically separate, it is aobvious as unit The part for showing can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple On NE.Some or all of unit therein can according to the actual needs be selected to realize the mesh of this embodiment scheme 's.

In addition, each functional unit in each embodiment of the invention can be integrated in a processing unit, it is also possible to It is that unit is individually physically present, it is also possible to which two or more units are integrated in a unit.Above-mentioned integrated list Unit both can be realized in the form of hardware, it would however also be possible to employ the form of SFU software functional unit is realized.

The above is only the preferred embodiment of the present invention, it is noted that for the ordinary skill people of the art For member, under the premise without departing from the principles of the invention, some improvements and modifications can also be made, these improvements and modifications also should It is considered as protection scope of the present invention.

Claims

1. a kind of information-pushing method, it is characterised in that include：

Receive the target of target scene in the user data and the applications client of the applications client of objective browser transmission Contextual data, wherein, the objective browser is embedded in the applications client；

The first object page with the target scene data match is searched in the page being pre-configured with；

When the first object page is found, the applications client is given by the information pushing in the second target pages, its In, second target pages be the first object page is rendered according to the user data after the page that obtains.

2. method according to claim 1, it is characterised in that search in the page being pre-configured with and the target scene Before the first object page of data match, methods described also includes：

Receive configuration-direct；

The corresponding pass in the applications client between the contextual data and the page of each scene is configured according to the configuration-direct System.

3. method according to claim 2, it is characterised in that configure in the applications client according to the configuration-direct Corresponding relation between the contextual data and the page of each scene includes：

The first corresponding relation is updated to into the second corresponding relation according to the configuration-direct, wherein, first corresponding relation is Corresponding relation between the target scene data and the 3rd target pages of the target scene, second corresponding relation is described Corresponding relation between the target scene data of target scene and the first object page.

4. method according to claim 1, it is characterised in that

The mesh of target scene in the user data of applications client of objective browser transmission and the applications client is received After mark contextual data, methods described also includes：First is sent to the first database to ask, wherein, described first asks to be used for The request user tag attribute corresponding with the user data；Receive the first request described in first database response to be returned The user tag attribute corresponding with the user data for returning；

When the first object page is found, by the information pushing in the second target pages the applications client bag is given Include：Information pushing in the page obtained after being rendered to the first object page according to the user tag attribute to The applications client.

5. method according to claim 1, it is characterised in that search in the page being pre-configured with and the target scene After the first object page of data match, methods described also includes：

When the first object page is not found, the applications client is given by the information pushing in the 4th target pages, Wherein, the 4th target pages be the 5th target pages are rendered according to the user data after the page that obtains, its In, the 5th target pages are pre-configured template page.

6. method according to claim 5, it is characterised in that

When the first object page is not found, by the information pushing in the 4th target pages the applications client is being given Before, methods described also includes：To the first database send first ask, wherein, described first ask for request with it is described The corresponding user tag attribute of user data；Receive described in first database response that the first request returned with it is described The corresponding user tag attribute of user data；

Information pushing in 4th target pages is included to the applications client：Will be according to the user tag attribute to institute The information pushing in the page obtained after the 5th target pages are rendered is stated to the applications client.

7. method according to any one of claim 1 to 6, it is characterised in that should receive objective browser transmission Before with the target scene data of target scene in the user data and the applications client of client, methods described is also wrapped Include：

The page pull-up instruction that the objective browser sends is received, wherein, the page pull-up instruction is in the application visitor The family end objective browser that the applications client starts when detecting the first touch control operation is sent, and described first touches Control operation is performed in object run region；

Respond the page pull-up instruction and load the transfer page in network-side, wherein, the transfer page is used to perform reception institute The step of stating the user data and the target scene data of objective browser transmission.

8. method according to claim 7, it is characterised in that responding the page pull-up instruction in network-side loading After blade-rotating face, methods described also includes：

The transfer page is sent to into the applications client, to indicate that the applications client is examined in the transfer page When measuring the second touch control operation, from the transfer page jump to second target pages.

9. a kind of information push-delivery apparatus, it is characterised in that include：

First receiving unit, for receiving the user data and the applications client of the applications client of objective browser transmission The target scene data of middle target scene, wherein, the objective browser is embedded in the applications client；

Searching unit, for searching the first object page with the target scene data match in the page being pre-configured with Face；

First push unit, for when the first object page is found, the information pushing in the second target pages being given The applications client, wherein, second target pages are that the first object page is carried out according to the user data The page obtained after rendering.

10. device according to claim 9, it is characterised in that described device also includes：

Second receiving unit, for searching the first object with the target scene data match in the page being pre-configured with Before the page, configuration-direct is received；

Dispensing unit, for configuring the contextual data and the page of each scene in the applications client according to the configuration-direct Between corresponding relation.

11. devices according to claim 10, it is characterised in that the dispensing unit includes：

Update module, for the first corresponding relation to be updated to into the second corresponding relation according to the configuration-direct, wherein, described One corresponding relation is the corresponding relation between the target scene data of the target scene and the 3rd target pages, described second pair The corresponding relation that should be related between the target scene data and the first object page for the target scene.

12. devices according to claim 9, it is characterised in that

Described device also includes：First transmitting element, in the number of users of the applications client for receiving objective browser transmission After according to the target scene data with target scene in the applications client, send first to the first database and ask, wherein, Described first asks the user tag attribute for asking corresponding with the user data；3rd receiving unit, for receiving The user tag attribute corresponding with the user data that first request described in first database response is returned；

First push unit includes：First pushing module, for will be according to the user tag attribute to first mesh Information pushing in the page that the mark page is obtained after being rendered is to the applications client.

13. devices according to claim 9, it is characterised in that described device also includes：

Second push unit, for searching the first object with the target scene data match in the page being pre-configured with After the page, when the first object page is not found, by the information pushing in the 4th target pages to the application visitor Family end, wherein, the 4th target pages be the 5th target pages are rendered according to the user data after the page that obtains Face, wherein, the 5th target pages are pre-configured template page.

14. devices according to claim 13, it is characterised in that

Described device also includes：Second transmitting element, when the first object page is not found, by the 4th target pages In information pushing to before the applications client, ask for sending first to the first database, wherein, described first please Seek the user tag attribute for asking corresponding with the user data；4th receiving unit, for receiving first number According to the user tag attribute corresponding with the user data that response first request in storehouse is returned；

Second push unit includes：Second pushing module, for will be according to the user tag attribute to the 5th mesh Information pushing in the page that the mark page is obtained after being rendered is to the applications client.

15. devices according to any one of claim 9 to 14, it is characterised in that described device also includes：

5th receiving unit, in the user data and the application client of the applications client for receiving objective browser transmission In end before the target scene data of target scene, the page pull-up instruction that the objective browser sends is received, wherein, it is described Page pull-up instruction is the mesh that the applications client starts when the applications client detects the first touch control operation Mark browser is sent, and first touch control operation is performed in object run region；

Response unit, the transfer page is loaded for responding the page pull-up instruction in network-side, wherein, the transfer page is used The step of the user data and the target scene data that receive the objective browser transmission is performed.

16. devices according to claim 15, it is characterised in that described device also includes：

3rd transmitting element, for instructing after the network-side loading transfer page, in described in the response page pull-up Blade-rotating face is sent to the applications client, to indicate that the applications client detects the second touch-control in the transfer page During operation, from the transfer page jump to second target pages.